CINXE.COM
<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8" data-next-head=""/><meta name="viewport" content="width=device-width" data-next-head=""/><title data-next-head="">Customer Interview Series: Product Promotion, Education, and Feedback with Srijit Ghosh </title><link rel="apple-touch-icon" sizes="152x152" href="/favicon/apple-touch-icon.png" data-next-head=""/><link rel="icon" type="image/png" sizes="32x32" href="/favicon/favicon-32x32.png" data-next-head=""/><link rel="icon" type="image/png" sizes="16x16" href="/favicon/favicon-16x16.png" data-next-head=""/><link rel="manifest" href="/favicon/site.webmanifest" data-next-head=""/><link rel="mask-icon" href="/favicon/safari-pinned-tab.svg" color="#5bbad5" data-next-head=""/><meta name="msapplication-TileColor" content="#00aba9" data-next-head=""/><meta name="theme-color" content="#ffffff" data-next-head=""/><meta name="description" content="See how Srijit Ghosh at Qonto used Navattic to promote features to acquire new prospects and educate customers to drive adoption. " data-next-head=""/><meta name="image" content="https://www.navattic.com/api/og?title=Customer+Interview+Series%3A+Product+Promotion%2C+Education%2C+and+Feedback+with+Srijit+Ghosh+&type=Blog&darkMode=true&category=customers&timeToRead=6&publishedDate=April++14%2C+2024&authors=%5B%7B%22name%22%3A%22Natalie+Marcotullio%22%2C%22image%22%3A%22https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8czhh5u2%2Fproduction%2F0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg%3Ffit%3Dmax%26auto%3Dformat%22%7D%5D" data-next-head=""/><script id="schema-org" type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@type":"Organization","name":"Navattic","url":"https://www.navattic.com","logo":"https://www.navattic.com/img/icon.png"}</script><script id="schema-org-article" type="application/ld+json" data-next-head="">{"@context":"http://schema.org","@type":"Article","author":{"@type":"Person","name":"Natalie Marcotullio"},"copyrightHolder":{"@type":"Organization","name":"Navattic"},"copyrightYear":2024,"creator":{"@type":"Organization","name":"Navattic"},"publisher":{"@type":"Organization","name":"Navattic","logo":{"@type":"ImageObject","url":"https://www.navattic.com/img/icon.png"}},"description":"See how Srijit Ghosh at Qonto used Navattic to promote features to acquire new prospects and educate customers to drive adoption. ","headline":"Customer Interview Series: Product Promotion, Education, and Feedback with Srijit Ghosh ","inLanguage":"en","url":"https://www.navattic.com/blog/customer-interview-series-product-promotion-education-and-feedback-srijit-ghosh","name":"Customer Interview Series: Product Promotion, Education, and Feedback with Srijit Ghosh ","mainEntityOfPage":"https://www.navattic.com/blog/customer-interview-series-product-promotion-education-and-feedback-srijit-ghosh"}</script><script id="schema-org-breadcrumb" type="application/ld+json" data-next-head="">{"@context":"http://schema.org","@type":"BreadcrumbList","description":"Breadcrumbs list","name":"Breadcrumbs","itemListElement":[{"@type":"ListItem","item":{"@id":"https://www.navattic.com","name":"Homepage"},"position":1},{"@type":"ListItem","item":{"@id":"https://www.navattic.com/blog","name":"Blog"},"position":2},{"@type":"ListItem","item":{"@id":"https://www.navattic.com/blog/customer-interview-series-product-promotion-education-and-feedback-srijit-ghosh","name":"Customer Interview Series: Product Promotion, Education, and Feedback with Srijit Ghosh "},"position":3}]}</script><meta property="og:url" content="https://www.navattic.com/blog/customer-interview-series-product-promotion-education-and-feedback-srijit-ghosh" data-next-head=""/><meta property="og:type" content="article" data-next-head=""/><meta property="og:title" content="Customer Interview Series: Product Promotion, Education, and Feedback with Srijit Ghosh " data-next-head=""/><meta property="og:description" content="See how Srijit Ghosh at Qonto used Navattic to promote features to acquire new prospects and educate customers to drive adoption. " data-next-head=""/><meta property="og:image" content="https://www.navattic.com/api/og?title=Customer+Interview+Series%3A+Product+Promotion%2C+Education%2C+and+Feedback+with+Srijit+Ghosh+&type=Blog&darkMode=true&category=customers&timeToRead=6&publishedDate=April++14%2C+2024&authors=%5B%7B%22name%22%3A%22Natalie+Marcotullio%22%2C%22image%22%3A%22https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8czhh5u2%2Fproduction%2F0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg%3Ffit%3Dmax%26auto%3Dformat%22%7D%5D" data-next-head=""/><meta property="og:site_name" content="Navattic" data-next-head=""/><meta name="twitter:card" content="summary_large_image" data-next-head=""/><meta name="twitter:creator" content="navattic" data-next-head=""/><meta name="twitter:title" content="Customer Interview Series: Product Promotion, Education, and Feedback with Srijit Ghosh " data-next-head=""/><meta name="twitter:description" content="See how Srijit Ghosh at Qonto used Navattic to promote features to acquire new prospects and educate customers to drive adoption. " data-next-head=""/><meta name="twitter:image" content="https://www.navattic.com/api/og?title=Customer+Interview+Series%3A+Product+Promotion%2C+Education%2C+and+Feedback+with+Srijit+Ghosh+&type=Blog&darkMode=true&category=customers&timeToRead=6&publishedDate=April++14%2C+2024&authors=%5B%7B%22name%22%3A%22Natalie+Marcotullio%22%2C%22image%22%3A%22https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8czhh5u2%2Fproduction%2F0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg%3Ffit%3Dmax%26auto%3Dformat%22%7D%5D" data-next-head=""/><link rel="preload" href="/_next/static/media/2a1a9af154176195-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/8c356de1ceadefc2-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/8b51fdbf00838903-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/a74be9929f395589-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/fe50c3a9343c48d0-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/css/f9b762b1cc6c9566.css" as="style"/><link rel="stylesheet" href="/_next/static/css/f9b762b1cc6c9566.css" data-n-g=""/><link rel="preload" href="/_next/static/css/8e0d3caa90c2b4a6.css" as="style"/><link rel="stylesheet" href="/_next/static/css/8e0d3caa90c2b4a6.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-42372ed130431b0a.js"></script><script src="/_next/static/chunks/webpack-090b4088232e9b77.js" defer=""></script><script src="/_next/static/chunks/framework-5e67a37a0bcc6e4b.js" defer=""></script><script src="/_next/static/chunks/main-b24bcf9f673ce84d.js" defer=""></script><script src="/_next/static/chunks/pages/_app-56bd52f60c54863f.js" defer=""></script><script src="/_next/static/chunks/c7773329-745b1fd5ec5840b7.js" defer=""></script><script src="/_next/static/chunks/4392-52bca9d0af14925e.js" defer=""></script><script src="/_next/static/chunks/806-2f99e725928069a3.js" defer=""></script><script src="/_next/static/chunks/9965-77d98210cf1ad31a.js" defer=""></script><script src="/_next/static/chunks/5496-e03d62b20dd1fff4.js" defer=""></script><script src="/_next/static/chunks/3253-18552d9380ba482e.js" defer=""></script><script src="/_next/static/chunks/3285-ccd514c330b3ac36.js" defer=""></script><script src="/_next/static/chunks/826-40e0202be1b8ff93.js" defer=""></script><script src="/_next/static/chunks/1499-4c5b540e0d6b95df.js" defer=""></script><script src="/_next/static/chunks/9364-5f9942b261039e98.js" defer=""></script><script src="/_next/static/chunks/1464-1930cff9bc7414c0.js" defer=""></script><script src="/_next/static/chunks/pages/blog/%5Bslug%5D-1c21e8689d48307f.js" defer=""></script><script src="/_next/static/6xMcT4mna6bO2HRp-eZUW/_buildManifest.js" defer=""></script><script src="/_next/static/6xMcT4mna6bO2HRp-eZUW/_ssgManifest.js" defer=""></script><style id="__jsx-2741586647">html{font-family:'inter', 'inter Fallback'}</style></head><body><div id="__next"><noscript><img height="1" width="1" style="display:none" alt="" src="https://dc.ads.linkedin.com/collect/?pid=6365961&fmt=gif"/></noscript><div class="dark min-h-screen bg-[#FCFCFE]"><header class="dark:border-slate-800 dark:lg:border-transparent lg:border-transparent sticky top-0 z-40 flex border-b w-full justify-center h-[65px] transition-bg ease-in"><nav class="px-6 2xl:px-10 container flex w-full items-center justify-between gap-6"><a class="mr-2 flex min-w-[100px] items-center sm:mr-2 md:mr-4 lg:mr-10 " href="/"><svg height="30px" viewBox="0 0 221 41" fill="currentColor" class="text-royal-light dark:text-white h-[22px] sm:h-[24px] shrink-0"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g fill="currentColor" fill-rule="nonzero"><path d="M68.384 11.293l.148 1.971.03.77.019 1.055h.148c.296-.617.698-1.193 1.207-1.728a8.72 8.72 0 0 1 1.749-1.412A8.67 8.67 0 0 1 73.853 11a8.85 8.85 0 0 1 2.463-.341c1.511 0 2.808.252 3.892.755s1.987 1.176 2.709 2.02 1.256 1.834 1.601 2.969.517 2.353.517 3.651v14.312h-4.631V21.565a15.51 15.51 0 0 0-.222-2.677c-.148-.844-.419-1.59-.813-2.239s-.936-1.168-1.626-1.558-1.576-.584-2.66-.584c-1.839 0-3.342.69-4.508 2.069s-1.749 3.221-1.749 5.525v12.267h-4.631V16.259l-.049-2.385-.148-2.58h4.384zm37.045 8.129c0-1.72-.525-2.994-1.576-3.821s-2.447-1.241-4.187-1.241c-1.314 0-2.553.252-3.719.755s-2.143 1.144-2.931 1.923l-2.463-2.921c1.149-1.071 2.553-1.915 4.212-2.531s3.44-.925 5.345-.925c1.675 0 3.128.235 4.36.706s2.241 1.111 3.03 1.923a7.86 7.86 0 0 1 1.773 2.872c.394 1.103.591 2.288.591 3.554v10.076l.074 2.458c.049.86.14 1.566.271 2.118h-4.187a14.23 14.23 0 0 1-.394-3.31h-.148a8.93 8.93 0 0 1-3.227 2.872c-1.297.682-2.833 1.022-4.606 1.022-.92 0-1.88-.122-2.882-.365s-1.913-.641-2.734-1.193-1.503-1.282-2.044-2.191-.813-2.028-.813-3.359c0-1.752.476-3.14 1.429-4.162s2.2-1.801 3.744-2.337 3.284-.884 5.222-1.047l5.862-.243v-.633zm-1.133 3.943l-3.572.146c-1.232.097-2.348.292-3.35.584s-1.831.73-2.488 1.314-.985 1.363-.985 2.337c0 .682.14 1.249.419 1.704s.649.828 1.108 1.12a4.49 4.49 0 0 0 1.527.608c.558.114 1.133.17 1.724.17 2.168 0 3.834-.641 5-1.923s1.749-2.896 1.749-4.844v-1.217h-1.133zm22.316 11.001h-5.025l-9.508-23.074h5.123l6.848 18.157h.099l6.897-18.157h4.926l-9.36 23.074zm26.405-14.944c0-1.72-.525-2.994-1.576-3.821s-2.447-1.241-4.187-1.241c-1.314 0-2.553.252-3.719.755s-2.143 1.144-2.931 1.923l-2.463-2.921c1.149-1.071 2.553-1.915 4.212-2.531s3.44-.925 5.345-.925c1.675 0 3.128.235 4.36.706s2.241 1.111 3.03 1.923a7.86 7.86 0 0 1 1.773 2.872c.394 1.103.591 2.288.591 3.554v10.076l.074 2.458c.049.86.14 1.566.271 2.118h-4.187a14.23 14.23 0 0 1-.394-3.31h-.148a8.93 8.93 0 0 1-3.227 2.872c-1.297.682-2.833 1.022-4.606 1.022-.92 0-1.88-.122-2.882-.365s-1.913-.641-2.734-1.193-1.503-1.282-2.044-2.191-.813-2.028-.813-3.359c0-1.752.476-3.14 1.429-4.162s2.2-1.801 3.744-2.337 3.284-.884 5.222-1.047l5.862-.243v-.633zm-1.133 3.943l-3.572.146c-1.232.097-2.348.292-3.35.584s-1.831.73-2.488 1.314-.985 1.363-.985 2.337c0 .682.14 1.249.419 1.704s.649.828 1.108 1.12a4.49 4.49 0 0 0 1.527.608c.558.114 1.133.17 1.724.17 2.168 0 3.834-.641 5-1.923s1.749-2.896 1.749-4.844v-1.217h-1.133zm22.267-8.324h-6.207v12.024c0 1.395.263 2.393.788 2.994s1.363.901 2.512.901c.427 0 .887-.049 1.379-.146a5.32 5.32 0 0 0 1.33-.438l.148 3.748a11.25 11.25 0 0 1-1.847.462 12.57 12.57 0 0 1-2.094.17c-2.2 0-3.884-.6-5.049-1.801s-1.749-3.002-1.749-5.403v-12.51h-4.483v-3.748h4.483v-6.62h4.581v6.62h6.207v3.748zm13.498 0h-6.207v12.024c0 1.395.263 2.393.788 2.994s1.363.901 2.512.901c.427 0 .887-.049 1.379-.146a5.32 5.32 0 0 0 1.33-.438l.148 3.748a11.25 11.25 0 0 1-1.847.462 12.57 12.57 0 0 1-2.094.17c-2.2 0-3.884-.6-5.049-1.801s-1.749-3.002-1.749-5.403v-12.51h-4.483v-3.748h4.483v-6.62h4.581v6.62h6.207v3.748zm7.488 19.325h-4.631V11.293h4.631v23.074zm.788-31.398c0 .844-.304 1.541-.911 2.093s-1.338.828-2.192.828-1.576-.284-2.168-.852a2.76 2.76 0 0 1-.887-2.069c0-.844.296-1.55.887-2.118s1.314-.85 2.168-.85 1.585.284 2.192.852a2.78 2.78 0 0 1 .911 2.118zm21.676 14.166c-.493-.746-1.232-1.371-2.217-1.874s-2.036-.755-3.153-.755c-1.215 0-2.291.227-3.227.682s-1.732 1.063-2.389 1.825-1.158 1.647-1.503 2.653a9.69 9.69 0 0 0-.517 3.164 9.69 9.69 0 0 0 .517 3.164c.345 1.006.846 1.89 1.503 2.653s1.461 1.371 2.414 1.825 2.036.682 3.251.682c1.182 0 2.258-.227 3.227-.682s1.765-1.071 2.389-1.85L221 31.398c-.985 1.136-2.217 2.02-3.695 2.653s-3.153.949-5.025.949c-1.806 0-3.473-.292-5-.876s-2.849-1.404-3.966-2.458-1.995-2.328-2.636-3.821-.961-3.164-.961-5.014c0-1.817.312-3.472.936-4.965s1.494-2.775 2.611-3.846 2.438-1.898 3.966-2.483 3.177-.876 4.951-.876c1.642 0 3.276.325 4.902.974s2.915 1.59 3.867 2.823l-3.35 2.677zM14.614 33.38l-.944 1.548a11 11 0 0 1-10.137 5.247l-1.255-.089-2.166-.235c-.078-.111.395-2.16 1.42-6.147 5.227-2.321 9.588-2.43 13.081-.325zm23.478-9.783l-1.842 7.858c.002.062-.031.12-.085.15-10.419 5.766-23.317-6.584-33.741-.992-.111.06-.213.039-.217-.088l1.797-7.296c-.002-.063.031-.12.085-.15 10.419-5.766 23.696 6.777 33.632.367.097-.063.368.024.371.152zm2.454-10.624l-1.842 7.858c.002.062-.031.12-.085.15-10.419 5.766-23.317-6.584-33.741-.992-.111.06-.213.039-.217-.088l1.797-7.296c-.002-.063.031-.12.085-.15 10.419-5.766 23.696 6.777 33.632.367.097-.063.368.024.371.152zm2.035-9.923c.087.104-.483 2.276-1.711 6.518-4.952 2.735-9.26 3.207-12.924 1.415l1.019-1.906a11 11 0 0 1 8.879-5.782l2.665-.186c1.344-.084 2.035-.104 2.072-.059z"></path></g></g></svg></a><div class="text-sm hidden items-baseline h-full items-center gap-6 lg:flex md:gap-4 lg:gap-4 xl:gap-5"><div class="relative group items-center flex self-center"><button class="self-center px-3.5 py-1.5 rounded-md group-hover:bg-slate-200/50 dark:group-hover:bg-slate-800" id="headlessui-popover-button-:Rd66:" type="button" aria-expanded="false"><span class="group h-full relative flex items-center gap-1.5 font-semibold text-royal-light dark:text-white">Product<svg height="1rem" width="1rem" class="inline self-center h-4 w-4 stroke-[5px] group-hover:rotate-180 transition duration-200 ease-in-out"><use href="/icons/sprite.svg#lucide/chevron-down"></use></svg></span></button></div><div class="relative group items-center flex self-center"><button class="self-center px-3.5 py-1.5 rounded-md group-hover:bg-slate-200/50 dark:group-hover:bg-slate-800" id="headlessui-popover-button-:Rl66:" type="button" aria-expanded="false"><span class="group h-full relative flex items-center gap-1.5 font-semibold text-royal-light dark:text-white">Customers<svg height="1rem" width="1rem" class="inline self-center h-4 w-4 stroke-[5px] group-hover:rotate-180 transition duration-200 ease-in-out"><use href="/icons/sprite.svg#lucide/chevron-down"></use></svg></span></button></div><a class="self-center relative rounded-md flex items-center gap-1 px-3.5 py-1.5 font-semibold text-royal-light dark:text-white group:bg-slate-200/50 dark:hover:bg-slate-800" href="/pricing">Pricing</a><div class="relative group items-center flex self-center"><button class="self-center px-3.5 py-1.5 rounded-md group-hover:bg-slate-200/50 dark:group-hover:bg-slate-800" id="headlessui-popover-button-:R1566:" type="button" aria-expanded="false"><span class="group h-full relative flex items-center gap-1.5 font-semibold text-royal-light dark:text-white">Resources<svg height="1rem" width="1rem" class="inline self-center h-4 w-4 stroke-[5px] group-hover:rotate-180 transition duration-200 ease-in-out"><use href="/icons/sprite.svg#lucide/chevron-down"></use></svg></span></button></div><div class="relative group items-center flex self-center"><button class="self-center px-3.5 py-1.5 rounded-md group-hover:bg-slate-200/50 dark:group-hover:bg-slate-800" id="headlessui-popover-button-:R1d66:" type="button" aria-expanded="false"><span class="group h-full relative flex items-center gap-1.5 font-semibold text-royal-light dark:text-white">Company<svg height="1rem" width="1rem" class="inline self-center h-4 w-4 stroke-[5px] group-hover:rotate-180 transition duration-200 ease-in-out"><use href="/icons/sprite.svg#lucide/chevron-down"></use></svg></span></button></div></div><div class="text-sm flex items-center "><div class="hidden flex-none items-baseline gap-6 lg:flex"><a href="https://app.navattic.com/auth/login" class="relative flex items-center gap-1 py-1 font-semibold text-royal-light dark:text-white">Sign in<svg height="1rem" width="1rem" class="inline self-center h-3.5 w-3.5"><use href="/icons/sprite.svg#lucide/chevron-right"></use></svg></a> <a class="bg-[rgba(236,232,240,0)] text-[#455cad] flex flex-shrink-0 items-center justify-center rounded-lg border border-[#455cad]/50 dark:border-slate-500 dark:text-white px-4 py-2 font-semibold transition-all ease-in hover:ring-4 active:bg-white lg:px-3" href="https://app.navattic.com/auth/sign-up">Sign up free</a><a class="dark:bg-slate-200/20 bg-white text-[#455cad] flex flex-shrink-0 items-center justify-center rounded-lg border border-[#455cad]/50 dark:border-slate-500 dark:text-white px-4 py-2 font-semibold transition-all ease-in hover:bg-white hover:ring-4 active:bg-white lg:px-3" href="/get-demo">Get a demo</a></div><div class="relative"><button class="border dark:border-slate-700 outline-none ml-3 active:bg-gray=100 cursor-pointer rounded-md p-1 text-royal-light dark:text-white transition-all ease-in-out hover:bg-gray-100 dark:hover:bg-gray-700 lg:hidden" id="headlessui-popover-button-:Rn66:" type="button" aria-expanded="false"><svg height="1rem" width="1rem" class="inline self-center h-5 w-5"><use href="/icons/sprite.svg#lucide/menu"></use></svg></button></div></div></nav></header><main class="overflow-x-hidden lg:overflow-x-visible relative -mt-[65px]"><div style="margin-top:-66px;padding-top:160px" class="bg-gradient-to-r from-royal-dark to-slate-900"><section class="px-6 container pb-16"><div class="text-base font-medium flex items-center gap-x-4 sm:gap-x-6"><a class="text-white/60 hover:text-white/80" href="/blog">Article</a><div class="h-[20px] w-[1px] bg-white"></div><a href="/blog/category/customers"><span class="text-white">Customer Interviews </span></a></div></section></div><div class="h-full container px-6 relative justify-between lg:flex"><article class="lg:w-7/12 pt-16 pb-20"><h1 class="text-royal-light text-4xl md:text-5xl md:leading-tight font-medium">Customer Interview Series: Product Promotion, Education, and Feedback with Srijit Ghosh </h1><div class="mb-8"><div class="mt-4 mb-3 flex items-center text-lg"><div class="text-royal-light">6<!-- --> minute read</div></div></div><div class=""><div class="max-w-5xl mx-auto markdown-styles_markdown__qVeAv"><h4><strong>About this series:</strong></h4><p><em>We spoke with the builders whose interactive demos were part of the top 1% of top-performing interactive demos from our</em> <em><a href="/report/state-of-the-interactive-product-demo-2024">State of the Interactive Product Demo 2024</a>.</em></p><p></p><p>See how Srijit Ghosh at Qonto used Navattic to<strong> promote net new features to acquire prospects and educate customers to drive adoption.</strong></p><div><div style="position:relative;margin-bottom:40px"><div style="display:block;width:100%;padding:56.25% 0 0 0;margin:0"></div><div style="position:absolute;top:0;left:0;right:0;bottom:0;padding:0;margin:0"><iframe width="100%" height="100%" loading="lazy" src="https://www.youtube.com/embed/oXr5-hhC2QY" frameBorder="0" allow="autoplay; fullscreen"></iframe></div></div></div><a href="#How-do-you-use-interactive-product-demos-at-Qonto" class="!no-underline"><div class="anchor" id="How-do-you-use-interactive-product-demos-at-Qonto"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">How do you use interactive product demos at Qonto?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>Demos are an important part of our product marketing strategy. We typically use them for two purposes: either to promote our products and features to our prospects (to assist with acquisition) or to educate existing customers (to drive adoption) on how to use our products and features.</p><p>So, we utilize them both for acquisition and adoption.</p><div class="relative"><a href="https://qonto.com/en/product-tour#all-tours"><img src="https://cdn.sanity.io/images/8czhh5u2/production/6118db4f224adc95122733755e2e4ac268a79cdd-3360x1668.png" alt="Envoy demo" style="width:100%;height:100%;"></a> <figcaption style="align: left; text-align:center;"> Click in to see the Qonto interactive demo center</figcaption> </div><a href="#How-do-you-decide-if-a-demo-is-for-promotion-or-education" class="!no-underline"><div class="anchor" id="How-do-you-decide-if-a-demo-is-for-promotion-or-education"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">How do you decide if a demo is for promotion or education?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>Before we even go into Navattic, we typically start with a storyboard to outline our features, their arrangement, and the overarching story we want to tell.</p><p><strong><em>Depending on the story, we may develop separate demos for different purposes or create a single demo and then clone it for adjustments.</em></strong></p><p>This could involve altering some screens, graphics, and, some of the messaging to fit.</p><p>We like the flexibility Navattic offers to allow for this.</p><a href="#When-you're-using-demos-for-product-promotion-what-channels-do-you-use" class="!no-underline"><div class="anchor" id="When-you're-using-demos-for-product-promotion-what-channels-do-you-use"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">When you're using demos for product promotion, what channels do you use?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>For promotional purposes, it's mostly on the website. We sometimes embed it in emails and BDR outreach to prospects.</p><p>And it's usually powerful for prospects because I think they want to see what our product can do. It's a great way to just show and not tell.</p><a href="#How-are-you-using-demos-for-customer-education" class="!no-underline"><div class="anchor" id="How-are-you-using-demos-for-customer-education"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">How are you using demos for customer education?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>We use it a lot in our newsletter.</p><blockquote><strong><em>We send out monthly and quarterly newsletters to our users, and sometimes we'll embed a Navattic demo, especially if we're covering a complex feature or one that we want to highlight.</em></strong></blockquote><p>The goal is to walk the user through the feature and its main use cases, showing what it helps them accomplish and demonstrating how easy it is to use.</p><p>It's very effective. Seeing it in action can be more impactful than reading through a block of text and trying to understand how it translates in the app.</p><p>Showing the clicks on the screen makes it a lot more powerful.</p><a href="#How-do-you-achieve-internal-alignment-for-interactive-product-demos" class="!no-underline"><div class="anchor" id="How-do-you-achieve-internal-alignment-for-interactive-product-demos"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">How do you achieve internal alignment for interactive product demos?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>It's usually the PMM who creates the story, but we do need to get alignment from PMs to ensure we're showcasing the right aspects of the feature.</p><p>We also collaborate with other teams, from copy, content, marketing or UX to gather their feedback.</p><p>So, the process of achieving alignment involves getting inputs from various teams across the company to ensure we're telling the story in the most effective way that is most representative of the product.</p><p>Collaborating with product can also spark a lot of interesting discussions. Reviewing an interactive demo is very productive because it creates a shared visualization of what's important when presenting it to the user.</p><p>It allows PMMs and PMs to align on the important features or characteristics on the screen. You don't get those conversations just by talking or when on Figma. There's something unique about the experience with Navattic.</p><a href="#How-does-creating-the-Navattic-tours-make-you-think-about-the-UIUX" class="!no-underline"><div class="anchor" id="How-does-creating-the-Navattic-tours-make-you-think-about-the-UIUX"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">How does creating the Navattic tours make you think about the UI/UX?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>The UI/UX point is very important.</p><blockquote><strong><em>In the past, it's helped me identify areas for UI/UX improvement, where I'm experiencing the product and realizing that what I’m trying to show the user is not intuitive.</em></strong></blockquote><p>Or noticing a button is hidden, making me question why a user has to click five times to perform a single action.</p><p>Using Navattic for storytelling highlights these moments, sparking discoveries around UI/UX and feature design.</p><a href="#What-would-be-some-of-your-top-tips-for-someone-who-is-new-to-Navattic" class="!no-underline"><div class="anchor" id="What-would-be-some-of-your-top-tips-for-someone-who-is-new-to-Navattic"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">What would be some of your top tips for someone who is new to Navattic?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>As a PMM, the first thing is, to organize demos.</p><blockquote>I<strong><em>f you're working on multiple demos, organize your workspaces as best as you can to avoid feeling overwhelmed. I like organizing by feature and market because we operate in different markets.</em></strong></blockquote><p>Another tip is to storyboard before you build anything. Don't just dive into building; try to visualize. Once you storyboard and then start building, you'll notice how the story or sequence you had in mind might be affected by the product workflow itself.</p><p>Get as much feedback as possible in the early stages. As you set up each step, have each step reviewed, including the placement of your modals and banners.</p><p>Another thing is to ensure that the screenshots you're pulling are from the most representative version or staging environment of the app, and maintain consistency among them.</p><p>Also, leverage tools like blurring out sensitive information.</p><p>When working on a financial app blurring out account numbers and amounts is often necessary. I found that feature, the ability to modify a screenshot to blur stuff out or add text, to be a game changer.</p><p>It was criminally underused within our team until we discovered its potential. That's one of my favorite features, that I can modify a screenshot to that extent.</p><a href="#Do-you-have-any-results-from-using-Navattic" class="!no-underline"><div class="anchor" id="Do-you-have-any-results-from-using-Navattic"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">Do you have any results from using Navattic?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>We're currently running a couple of campaigns and are still awaiting definitive results. However, the feedback from my teammates, some of whom have been using Navattic longer, says that Navattic demos tend to lead to higher email open rates and click-through rates.</p><p>Measuring product adoption directly from these demos is somewhat challenging due to attribution to in-app actions, but we've observed spikes in adoption following the release of a Navattic tour.</p><p>We did conduct an A/B test comparing webpages with and without a Navattic demo. The pages featuring a Navattic demo saw a 10% increase in clicks, suggesting a positive impact.</p></div><div class="mt-12"><div class="text-zinc-600 text-sm mb-5">Share</div><div class="flex gap-x-4"><a href="https://twitter.com/intent/tweet?url=https://navattic.com/blog/customer-interview-series-product-promotion-education-and-feedback-srijit-ghosh" target="_blank" aria-label="Share on X" rel="noopener noreferrer" class="text-[rgb(50,109,199)] hover:text-royal-light rounded"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"></path></svg></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://navattic.com/blog/customer-interview-series-product-promotion-education-and-feedback-srijit-ghosh" target="_blank" aria-label="Share on LinkedIn" rel="noopener noreferrer" class="text-[rgb(50,109,199)] hover:text-royal-light rounded"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 448 512" height="24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z"></path></svg></a><a href="https://www.facebook.com/sharer/sharer.php?u=https://navattic.com/blog/customer-interview-series-product-promotion-education-and-feedback-srijit-ghosh" target="_blank" aria-label="Share on Facebook" rel="noopener noreferrer" class="text-[rgb(50,109,199)] hover:text-royal-light rounded"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z"></path></svg></a><a href="mailto:?subject=Customer Interview Series: Product Promotion, Education, and Feedback with Srijit Ghosh &body=See how Srijit Ghosh at Qonto used Navattic to promote features to acquire new prospects and educate...%0A%0Ahttps://navattic.com/blog/customer-interview-series-product-promotion-education-and-feedback-srijit-ghosh" target="_blank" aria-label="Share on Email" rel="noopener noreferrer" class="text-[rgb(50,109,199)] hover:text-royal-light rounded"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M64 112c-8.8 0-16 7.2-16 16v22.1L220.5 291.7c20.7 17 50.4 17 71.1 0L464 150.1V128c0-8.8-7.2-16-16-16H64zM48 212.2V384c0 8.8 7.2 16 16 16H448c8.8 0 16-7.2 16-16V212.2L322 328.8c-38.4 31.5-93.7 31.5-132 0L48 212.2zM0 128C0 92.7 28.7 64 64 64H448c35.3 0 64 28.7 64 64V384c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V128z"></path></svg></a></div></div><h2 class="mt-20 mb-7 text-royal-light font-medium">Next Post</h2><a class="inline-flex" href="/blog/customer-interview-series-interactive-demo-resource-hub-davide-bessi"><div class="bg-white w-full rounded-lg border px-5 py-6 shadow-lg font-light lg:px-8 lg:py-8"><div class="cursor-pointer font- text-[#455cad] opacity-100 font-medium text-sm"><div id="5e86cfe8-e844-4fef-a86d-798ddbe2d154" class="text-amber-600 mb-2 relative pl-0 order-first flex items-center"><span class="absolute inset-y-0 left-0 flex items-center" aria-hidden="true"></span>Customer Interviews </div></div><div class="text-2xl font-medium text-primary mb-1 font-sans">Customer Interview Series: Interactive Demo Resource Hub with Davide Bessi </div><div class="cursor-pointer leading-6 opacity-100 font-normal text-xs text-secondary">ARTICLE - 2 minute read</div><div class="text-secondary mt-4 font-light font-sans">See how Davide Bessi at Qonto uses Navattic to create a resource hub of product tours on Qonto’s website. </div></div></a></div></article><aside class="lg:border-l lg:pl-10 hidden lg:block space-y-10 border-t border-zinc-200 pb-8 pt-5 lg:mt-0 lg:w-3/12 lg:border-t-0 "><div class="mt-12"><div class="text-zinc-500 text-sm mb-5">Posted by</div><div class="flex flex-col gap-3"><div class="flex items-center"><div class="rounded-full shrink-0"><img alt="Natalie Marcotullio" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="inline-block h-8 w-8 rounded-full" style="color:transparent;margin-bottom:0" srcSet="https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format 1x, https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format 2x" src="https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format"/></div><span class="ml-3 text-sm font-medium text-royal-light">Natalie Marcotullio</span></div></div><div class="mt-7"><span class="text-gray-500 text-sm">Published<!-- --> <time class="inline-flex text-gray-800 font-medium" dateTime="2024-04-14T18:21:00.000Z">April 14, 2024</time></span></div></div><div class="sticky top-20 grid gap-10"><div><div class="w-full border-b pb-4 mb-4 font-semibold text-royal-light text-sm">In this <!-- -->article</div><ol class="grid gap-5"><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>How do you use interactive product demos at Qonto?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>How do you decide if a demo is for promotion or education?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>When you're using demos for product promotion, what channels do you use?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>How are you using demos for customer education?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>How do you achieve internal alignment for interactive product demos?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>How does creating the Navattic tours make you think about the UI/UX?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>What would be some of your top tips for someone who is new to Navattic?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>Do you have any results from using Navattic?</span></li></ol></div><div class="bg-slate-900 shadow-xl shadow-slate-900/20 rounded-lg p-6"><h2 class="text-white text-lg font-semibold mb-5">Want to get started with interactive demos?</h2><a href="https://app.navattic.com/auth/sign-up"><button class="group duration-100 bg-gradient-to-b from-slate-500 to-slate-700 hover:to-slate-600 flex items-center inline-block justify-center rounded-md border-t border-slate-400 px-5 py-3 text-sm font-medium text-white shadow-sm focus:outline-none focus:ring-2 focus:border focus:ring-slate-100 text-sm focus:ring-slate-200/30">Sign up free<span aria-hidden="true" class="bg-white/20 p-[2px] rounded-full ml-2 -mr-1 leading-none flex items-center">→</span></button></a></div><div><div class="mt-20 grid space-y-20"><a href="/blog/customer-interview-series-increasing-freemium-sign-ups-pulkit-sachdeva"><div class="group"><div id="5e86cfe8-e844-4fef-a86d-798ddbe2d154" class="text-amber-600 mb-2 relative pl-0 order-first flex items-center"><span class="absolute inset-y-0 left-0 flex items-center" aria-hidden="true"></span>Customer Interviews </div><h3 class="text-lg text-royal-light font-medium leading-">Customer Interview Series: Increasing Freemium Sign-ups with Pulkit Sachdeva</h3></div></a><a href="/blog/software-review-platform-interactive-demos"><div class="group"><div id="46f329ac-75b2-44bc-a824-602cac275edc" class="text-pink-600 mb-2 relative pl-0 order-first flex items-center"><span class="absolute inset-y-0 left-0 flex items-center" aria-hidden="true"></span>Features + Integrations </div><h3 class="text-lg text-royal-light font-medium leading-">How to add Interactive Demos to Review Sites (G2, TrustRadius, and SourceForge)</h3></div></a></div></div></div></aside></div><div class="container mb-20"><div class="relative overflow-hidden bg-slate-900 border-t border-slate-500 px-5 md:px-20 md:rounded-2xl"><div class="text-white py-16 relative z-10"><section class="flex justify-between items-center flex-col md:flex-row gap-y-10"><div class="flex-1 mr-10 md:mr-0"><div class="mb-3 font-medium text-white">Get started</div><h2 class="mb-6 text-xl font-medium md:max-w-[500px] md:text-3xl">Build demos that delight.</h2><p class="mt-5 md:text-lg text-slate-400 max-w-[400px] md:max-w-[480px]">Unlock faster sales cycles and empower your go-to-market team to drive growth with your product.</p></div><div class="w-full md:w-32 flex flex-col gap-y-5"><a class="flex py-3 w-full items-center justify-center whitespace-nowrap rounded-lg bg-[#455cad] px-6 font-medium text-white ring-2 ring-[#98A4F7]/20 ring-offset-2 ring-offset-[#0B0C14] sm:w-auto" href="/get-demo">Get a demo</a> <a class="bg-white/10 text-white flex items-center justify-center rounded-lg border border-white/30 px-5 py-3 font-medium shadow-sm hover:bg-white/20 focus:outline-none focus:ring-2 focus:border focus:border-slate-100 text-sm focus:ring-slate-200/30" href="/demo">Try a demo</a></div></section></div><div class="bg-radial-gradient-light opacity-50 h-[500px] top-[-90px] right-[-250px] transform-none"></div></div></div></main></div><nav class="bg-white text-sm border-t border-slate-100 text-[#363D4E]"><div class="mx-auto px-5 md:px-0 pt-8 lg:pt-14 pb-10 md:pb-20 md:flex container"><div class="lg:flex-none flex-2 flex flex-wrap gap-20 md:gap-36"><div class="flex-1 lg:flex-none mb-16"><div class="font-medium text-black ">Product</div><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/product-demos">Product demos</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/engage">Engage</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/integrations">Integrations</a><br/></div><div class="flex-1 lg:flex-none mb-16"><div class="font-medium text-black ">Customers</div><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/customers">Highlights</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/showcase">Showcase</a><br/></div><div class="flex-1 lg:flex-none mb-16"><div class="font-medium text-black ">Company</div><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/careers">Careers</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/contact">Contact</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/security">Security</a><br/></div><div class="flex-1 lg:flex-none mb-16"><div class="font-medium text-black ">Resources</div><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/blog">Blog</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/offer/newsletter">Buyer First Bites Newsletter</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/product-announcements">Product announcements</a><br/><a href="https://listen.casted.us/public/174/Revenue-on-the-Rocks-e2c6af77" target="_blank" class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap">Podcast</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/demo-consultants">Demo consultants</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/report/state-of-the-interactive-product-demo-2024">State of the Interactive Demo</a><br/></div></div></div></nav><footer class="bg-slate-50 w-full flex justify-between border-neutral-300/10 border-t"><div class="container px-5 md:px-0 my-5 py-3 flex flex-col gap-y-2 lg:flex-row justify-between w-full marker:items-center text-[12px] leading-[18px]"><div class="flex flex-wrap justify-between items-center gap-10 whitespace-nowrap"><a class="-mx-1 px-1" href="https://trust.navattic.com">Trust Center</a><a class="-mx-1 px-1" href="/legal/terms">Terms of Use</a><a class="-mx-1 px-1" href="/legal/privacy">Privacy Policy</a><a class="-mx-1 px-1" href="/legal/data-processing-agreement">DPA</a></div><div class="flex items-center text-neutral-300">© 2024 Navattic, Inc.</div></div></footer></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"preview":false,"data":{"post":{"_type":"blogPost","name":null,"title":"Customer Interview Series: Product Promotion, Education, and Feedback with Srijit Ghosh ","estimatedReadingTime":6,"content":[{"children":[{"_type":"span","marks":["strong"],"text":"About this series:","_key":"a6242e4b8814"}],"_type":"block","style":"h4","_key":"5720c2881d6e","markDefs":[]},{"style":"normal","_key":"f894f96483e6","markDefs":[{"_type":"link","href":"https://www.navattic.com/report/state-of-the-interactive-product-demo-2024","_key":"285f3931c270"}],"children":[{"marks":["em"],"text":"We spoke with the builders whose interactive demos were part of the top 1% of top-performing interactive demos from our","_key":"41851f88b29b","_type":"span"},{"_type":"span","marks":[],"text":" ","_key":"947e22eb9929"},{"_type":"span","marks":["em","285f3931c270"],"text":"State of the Interactive Product Demo 2024","_key":"3582cd73e91c"},{"_key":"aec199c05b32","_type":"span","marks":["em"],"text":"."}],"_type":"block"},{"_key":"650b5846b6ba","markDefs":[],"children":[{"_type":"span","marks":[],"text":"","_key":"3f374934dc07"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"71e270736c34","markDefs":[],"children":[{"_type":"span","marks":[],"text":"See how Srijit Ghosh at Qonto used Navattic to","_key":"2933bb145ba3"},{"_type":"span","marks":["strong"],"text":" promote net new features to acquire prospects and educate customers to drive adoption.","_key":"9c7d03609b94"}]},{"src":"https://youtu.be/oXr5-hhC2QY","_type":"videoEmbed","_key":"4262a0cc4c69"},{"markDefs":[],"children":[{"_key":"92ffbbe9ea17","_type":"span","marks":[],"text":"How do you use interactive product demos at Qonto?"}],"_type":"block","style":"h2","_key":"a51115dc79b8"},{"_type":"block","style":"normal","_key":"5531f6202aa1","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Demos are an important part of our product marketing strategy. We typically use them for two purposes: either to promote our products and features to our prospects (to assist with acquisition) or to educate existing customers (to drive adoption) on how to use our products and features.","_key":"db36cf5059cd0"}]},{"markDefs":[],"children":[{"marks":[],"text":"So, we utilize them both for acquisition and adoption.","_key":"75b28a6279090","_type":"span"}],"_type":"block","style":"normal","_key":"3fbf3ca3335a"},{"_type":"embedHTML","html":"\u003ca href=\"https://qonto.com/en/product-tour#all-tours\"\u003e\u003cimg src=\"https://cdn.sanity.io/images/8czhh5u2/production/6118db4f224adc95122733755e2e4ac268a79cdd-3360x1668.png\" alt=\"Envoy demo\" style=\"width:100%;height:100%;\"\u003e\u003c/a\u003e\n\u003cfigcaption style=\"align: left; text-align:center;\"\u003e Click in to see the Qonto interactive demo center\u003c/figcaption\u003e ","_key":"ad4b07b476b3","asset":{"_ref":"image-a167c6dd3c0d84a29816d3b59d67fd1d82fe19f2-1449x843-png","_type":"reference"}},{"_key":"84aa8299f6aa","markDefs":[],"children":[{"_type":"span","marks":[],"text":"How do you decide if a demo is for promotion or education?","_key":"6d4ac8b2fde80"}],"_type":"block","style":"h2"},{"_type":"block","style":"normal","_key":"686ee7cddbb2","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Before we even go into Navattic, we typically start with a storyboard to outline our features, their arrangement, and the overarching story we want to tell.","_key":"495d2b9bb3e20"}]},{"_type":"block","style":"normal","_key":"ea6aa0705b11","markDefs":[],"children":[{"_key":"b99a1113378f0","_type":"span","marks":["em","strong"],"text":"Depending on the story, we may develop separate demos for different purposes or create a single demo and then clone it for adjustments."}]},{"markDefs":[],"children":[{"_key":"0f8ae87119920","_type":"span","marks":[],"text":"This could involve altering some screens, graphics, and, some of the messaging to fit."}],"_type":"block","style":"normal","_key":"6064fa8b8716"},{"_type":"block","style":"normal","_key":"1d201fa79a2c","markDefs":[],"children":[{"_type":"span","marks":[],"text":"We like the flexibility Navattic offers to allow for this.","_key":"df505808c2d70"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"When you're using demos for product promotion, what channels do you use?","_key":"24f9370b46070"}],"_type":"block","style":"h2","_key":"49e9f4c8b10e"},{"children":[{"_type":"span","marks":[],"text":"For promotional purposes, it's mostly on the website. We sometimes embed it in emails and BDR outreach to prospects.","_key":"1b700dded3750"}],"_type":"block","style":"normal","_key":"b1074b85e28c","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"And it's usually powerful for prospects because I think they want to see what our product can do. It's a great way to just show and not tell.","_key":"304dbcd465290"}],"_type":"block","style":"normal","_key":"64d8d15e0476","markDefs":[]},{"_key":"53c0cc27d5a7","markDefs":[],"children":[{"_type":"span","marks":[],"text":"How are you using demos for customer education?","_key":"51ca6bda3a340"}],"_type":"block","style":"h2"},{"children":[{"_type":"span","marks":[],"text":"We use it a lot in our newsletter.","_key":"87b1aa392e180"}],"_type":"block","style":"normal","_key":"fc76ee8998da","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["em","strong"],"text":"We send out monthly and quarterly newsletters to our users, and sometimes we'll embed a Navattic demo, especially if we're covering a complex feature or one that we want to highlight.","_key":"00c424d23ec50"}],"_type":"block","style":"blockquote","_key":"5f78570c563a"},{"markDefs":[],"children":[{"marks":[],"text":"The goal is to walk the user through the feature and its main use cases, showing what it helps them accomplish and demonstrating how easy it is to use.","_key":"1e14d5da41260","_type":"span"}],"_type":"block","style":"normal","_key":"9441e3d8a49c"},{"_key":"f755338b9a79","markDefs":[],"children":[{"_type":"span","marks":[],"text":"It's very effective. Seeing it in action can be more impactful than reading through a block of text and trying to understand how it translates in the app.","_key":"3abcf09deb390"}],"_type":"block","style":"normal"},{"_key":"5ab0b505823e","markDefs":[],"children":[{"marks":[],"text":"Showing the clicks on the screen makes it a lot more powerful.","_key":"57928e2386af0","_type":"span"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"How do you achieve internal alignment for interactive product demos?","_key":"c09a07d2b6f00"}],"_type":"block","style":"h2","_key":"8eb36c3fdc40","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"It's usually the PMM who creates the story, but we do need to get alignment from PMs to ensure we're showcasing the right aspects of the feature.","_key":"2551eaff240f0"}],"_type":"block","style":"normal","_key":"1b96ac4e2133"},{"style":"normal","_key":"08f14779ab06","markDefs":[],"children":[{"text":"We also collaborate with other teams, from copy, content, marketing or UX to gather their feedback.","_key":"d2cffbc4b8d10","_type":"span","marks":[]}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"So, the process of achieving alignment involves getting inputs from various teams across the company to ensure we're telling the story in the most effective way that is most representative of the product.","_key":"cceb749768250"}],"_type":"block","style":"normal","_key":"c96ddf8533ba"},{"_type":"block","style":"normal","_key":"83bdb7a03666","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Collaborating with product can also spark a lot of interesting discussions. Reviewing an interactive demo is very productive because it creates a shared visualization of what's important when presenting it to the user.","_key":"b4e0a16d393a0"}]},{"children":[{"_type":"span","marks":[],"text":"It allows PMMs and PMs to align on the important features or characteristics on the screen. You don't get those conversations just by talking or when on Figma. There's something unique about the experience with Navattic.","_key":"2fa88dc8e9a70"}],"_type":"block","style":"normal","_key":"4306ab551294","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"How does creating the Navattic tours make you think about the UI/UX?","_key":"ce7a6c41e11e0"}],"_type":"block","style":"h2","_key":"d0f701d62540"},{"_key":"6633452d7519","markDefs":[],"children":[{"marks":[],"text":"The UI/UX point is very important.","_key":"24837b5a40d80","_type":"span"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":["em","strong"],"text":"In the past, it's helped me identify areas for UI/UX improvement, where I'm experiencing the product and realizing that what I’m trying to show the user is not intuitive.","_key":"2c813f5b09f80"}],"_type":"block","style":"blockquote","_key":"438b976753fa"},{"style":"normal","_key":"24889be6e36d","markDefs":[],"children":[{"text":"Or noticing a button is hidden, making me question why a user has to click five times to perform a single action.","_key":"5570dcef743b0","_type":"span","marks":[]}],"_type":"block"},{"_key":"6524a8e0597a","markDefs":[],"children":[{"marks":[],"text":"Using Navattic for storytelling highlights these moments, sparking discoveries around UI/UX and feature design.","_key":"33fdc8f9128a0","_type":"span"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"What would be some of your top tips for someone who is new to Navattic?","_key":"45403e6af8580"}],"_type":"block","style":"h2","_key":"bd28e20fcb54"},{"style":"normal","_key":"d6932378f881","markDefs":[],"children":[{"marks":[],"text":"As a PMM, the first thing is, to organize demos.","_key":"35ed575f64980","_type":"span"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"I","_key":"6199aa5841f00"},{"_type":"span","marks":["em","strong"],"text":"f you're working on multiple demos, organize your workspaces as best as you can to avoid feeling overwhelmed. I like organizing by feature and market because we operate in different markets.","_key":"6199aa5841f01"}],"_type":"block","style":"blockquote","_key":"e5d243518d09","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Another tip is to storyboard before you build anything. Don't just dive into building; try to visualize. Once you storyboard and then start building, you'll notice how the story or sequence you had in mind might be affected by the product workflow itself.","_key":"67c81a8ebddb0"}],"_type":"block","style":"normal","_key":"92ca162f64d9"},{"_type":"block","style":"normal","_key":"d528b81e35f6","markDefs":[],"children":[{"_key":"b0c3a40ff3ac0","_type":"span","marks":[],"text":"Get as much feedback as possible in the early stages. As you set up each step, have each step reviewed, including the placement of your modals and banners."}]},{"markDefs":[],"children":[{"marks":[],"text":"Another thing is to ensure that the screenshots you're pulling are from the most representative version or staging environment of the app, and maintain consistency among them.","_key":"f11af69197dc0","_type":"span"}],"_type":"block","style":"normal","_key":"700ee6796716"},{"_type":"block","style":"normal","_key":"cfafa65b7fcd","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Also, leverage tools like blurring out sensitive information.","_key":"a589f7a5c3d30"}]},{"_type":"block","style":"normal","_key":"a9563cfcaf74","markDefs":[],"children":[{"marks":[],"text":"When working on a financial app blurring out account numbers and amounts is often necessary. I found that feature, the ability to modify a screenshot to blur stuff out or add text, to be a game changer.","_key":"b8a06b1736b10","_type":"span"}]},{"style":"normal","_key":"434ecc11ae1a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"It was criminally underused within our team until we discovered its potential. That's one of my favorite features, that I can modify a screenshot to that extent.","_key":"1b5ac8eafb5e0"}],"_type":"block"},{"style":"h2","_key":"f445866323a1","markDefs":[],"children":[{"marks":[],"text":"Do you have any results from using Navattic?","_key":"57b61a9720a40","_type":"span"}],"_type":"block"},{"_type":"block","style":"normal","_key":"ea6b9349713d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"We're currently running a couple of campaigns and are still awaiting definitive results. However, the feedback from my teammates, some of whom have been using Navattic longer, says that Navattic demos tend to lead to higher email open rates and click-through rates.","_key":"1bfb743b392c0"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Measuring product adoption directly from these demos is somewhat challenging due to attribution to in-app actions, but we've observed spikes in adoption following the release of a Navattic tour.","_key":"b0dd959f3e830"}],"_type":"block","style":"normal","_key":"0a30fb7793d5"},{"markDefs":[],"children":[{"text":"We did conduct an A/B test comparing webpages with and without a Navattic demo. The pages featuring a Navattic demo saw a 10% increase in clicks, suggesting a positive impact.","_key":"e9d09b75a9880","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"fe4e60666fab"}],"headings":[{"_type":"block","style":"h4","_key":"5720c2881d6e","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"About this series:","_key":"a6242e4b8814"}]},{"_type":"block","style":"h2","_key":"a51115dc79b8","markDefs":[],"children":[{"_key":"92ffbbe9ea17","_type":"span","marks":[],"text":"How do you use interactive product demos at Qonto?"}]},{"style":"h2","_key":"84aa8299f6aa","markDefs":[],"children":[{"_type":"span","marks":[],"text":"How do you decide if a demo is for promotion or education?","_key":"6d4ac8b2fde80"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"When you're using demos for product promotion, what channels do you use?","_key":"24f9370b46070"}],"_type":"block","style":"h2","_key":"49e9f4c8b10e"},{"_type":"block","style":"h2","_key":"53c0cc27d5a7","markDefs":[],"children":[{"_type":"span","marks":[],"text":"How are you using demos for customer education?","_key":"51ca6bda3a340"}]},{"_type":"block","style":"h2","_key":"8eb36c3fdc40","markDefs":[],"children":[{"_type":"span","marks":[],"text":"How do you achieve internal alignment for interactive product demos?","_key":"c09a07d2b6f00"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"How does creating the Navattic tours make you think about the UI/UX?","_key":"ce7a6c41e11e0"}],"_type":"block","style":"h2","_key":"d0f701d62540"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"What would be some of your top tips for someone who is new to Navattic?","_key":"45403e6af8580"}],"_type":"block","style":"h2","_key":"bd28e20fcb54"},{"style":"h2","_key":"f445866323a1","markDefs":[],"children":[{"marks":[],"text":"Do you have any results from using Navattic?","_key":"57b61a9720a40","_type":"span"}],"_type":"block"}],"_id":"be90a3d6-ad0e-4268-a7e1-4a96bafc246a","excerpt":"See how Srijit Ghosh at Qonto used Navattic to promote features to acquire new prospects and educate customers to drive adoption. ","publishedDate":null,"coverImage":null,"category":{"_id":"5e86cfe8-e844-4fef-a86d-798ddbe2d154","name":"Customer Interviews ","slug":{"current":"customers","_type":"slug"},"color":"orange"},"date":"2024-04-14T18:21:00.000Z","ogDark":true,"defaultOgImage":true,"ogImage":null,"slug":"customer-interview-series-product-promotion-education-and-feedback-srijit-ghosh","updatedDate":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}]},"nextPost":{"date":"2024-11-19T01:17:00.000Z","coverImage":null,"estimatedReadingTime":6,"category":{"_id":"48e8d843-0b19-4ad0-8288-1e179bbad106","name":"Best Practices","slug":{"current":"best-practices","_type":"slug"},"color":"cyan"},"publishedDate":null,"_id":"f935ec98-95dc-4986-b36b-409d27e7b129","name":null,"excerpt":"Learn how we use interactive demos plus other intent signals in our outbound campaigns from Navattic BDR, Jack Buckley.","updatedDate":null,"_type":"blogPost","ogDark":true,"defaultOgImage":true,"ogImage":null,"slug":"interactive-demo-outbound-intent-signals","title":"Employee Spotlights: How We Use Interactive Demo Intent Signals for Outbound","authors":[{"_id":"9b1d48cc-57a6-4d72-bda8-392354028915","name":"Jack Buckley","picture":{"_type":"image","asset":{"_ref":"image-ea4b6e153bc76b4abeeeeba7a0214da0d46c3b0a-400x400-jpg","_type":"reference"}}}]},"prevPost":{"_type":"blogPost","ogImage":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}],"title":"Customer Interview Series: Interactive Demo Resource Hub with Davide Bessi ","coverImage":{"_type":"image","asset":{"_type":"reference","_ref":"image-b7573c7ca44900a5949f54bd8ae83e6d3429df8c-1280x720-png"}},"_id":"7b9022d7-7e96-410d-950b-278d4667750b","excerpt":"See how Davide Bessi at Qonto uses Navattic to create a resource hub of product tours on Qonto’s website. ","estimatedReadingTime":4,"updatedDate":null,"publishedDate":null,"name":null,"date":"2024-04-14T18:05:00.000Z","ogDark":true,"defaultOgImage":true,"category":{"_id":"5e86cfe8-e844-4fef-a86d-798ddbe2d154","name":"Customer Interviews ","slug":{"current":"customers","_type":"slug"},"color":"orange"},"slug":"customer-interview-series-interactive-demo-resource-hub-davide-bessi"},"relatedPosts":[{"title":"Customer Interview Series: Increasing Freemium Sign-ups with Pulkit Sachdeva","updatedDate":null,"_id":"c1dba12a-22d9-49c6-9cb3-abff6f585607","name":null,"coverImage":{"asset":{"_ref":"image-cee3a2a6417f69acbea3e6f01ea0b92e9d4da431-1280x720-png","_type":"reference"},"_type":"image"},"ogImage":null,"estimatedReadingTime":6,"slug":"customer-interview-series-increasing-freemium-sign-ups-pulkit-sachdeva","_type":"blogPost","date":"2024-04-14T17:52:00.000Z","excerpt":"See how Pulkit Sachdeva at Chainstack used Navattic to reduce sign-up abandonment for their freemium product. ","publishedDate":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}],"ogDark":true,"defaultOgImage":true,"category":{"_id":"5e86cfe8-e844-4fef-a86d-798ddbe2d154","name":"Customer Interviews ","slug":{"current":"customers","_type":"slug"},"color":"orange"}},{"_id":"5755881a-1765-4857-a861-0b6cefae9734","name":null,"defaultOgImage":true,"coverImage":{"_type":"image","asset":{"_ref":"image-e803395e3a69379767ee7894539559a31482eff1-1330x916-png","_type":"reference"}},"category":{"_id":"46f329ac-75b2-44bc-a824-602cac275edc","name":"Features + Integrations ","slug":{"current":"features","_type":"slug"},"color":"pink"},"updatedDate":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}],"_type":"blogPost","title":"How to add Interactive Demos to Review Sites (G2, TrustRadius, and SourceForge)","excerpt":"Step by step on how to add interactive demos to your G2, TrustRadius, or SourceForge product profiles — just like videos or screenshots.","slug":"software-review-platform-interactive-demos","publishedDate":null,"date":"2024-04-01T00:40:08.046Z","ogDark":null,"ogImage":null,"estimatedReadingTime":8}]}},"__N_SSG":true},"page":"/blog/[slug]","query":{"slug":"customer-interview-series-product-promotion-education-and-feedback-srijit-ghosh"},"buildId":"6xMcT4mna6bO2HRp-eZUW","isFallback":false,"isExperimentalCompile":false,"gsp":true,"scriptLoader":[]}</script><script id="mutiny-init">(function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d});setTimeout(d,500)})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})();</script><script id="mutiny" data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/1a3054bd309da90d.js"></script></body></html>