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Incrementalidad: prueba el valor de tus campañas | AppsFlyer
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d-md-block pt-0 pb-3"> Protección </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Protege tu presupuesto de marketing del fraude publicitario móvil" id="" href="https://www.appsflyer.com/es/products/fraud-protection/"> <b class="d-block pb-2">Protección contra el fraude</b> <span class="d-none d-md-block navbar-nav__item-text"> Protege tu presupuesto de marketing del fraude publicitario móvil </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Conexión </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Colabore con sus socios de una manera centrada en la privacidad" id="" href="https://www.appsflyer.com/es/products/privacy-cloud/"> <b class="d-block pb-2">Privacy Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Colabore con sus socios de una manera centrada en la privacidad </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Monetización de datos de first-party que impulsa el crecimiento de los medios" id="" href="https://www.appsflyer.com/es/products/data-collaboration/"> <b class="d-block pb-2">Plataforma de Colaboración de Datos de AppsFlyer</b> <span class="d-none d-md-block navbar-nav__item-text"> Monetización de datos de first-party que impulsa el crecimiento de los medios </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Conéctate con más de 9.000 socios tecnológicos y mediáticos" id="" href="https://www.appsflyer.com/es/products/integrations/"> <b class="d-block pb-2">Partner Marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Conéctate con más de 9.000 socios tecnológicos y mediáticos </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/es//interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Demos interactivas </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/es/pricing/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Ver precios </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/es/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Soluciones para iOS 14+ </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/es/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Fuentes de datos y APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Equipo </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/product/"> <span class="d-block pb-2">Producto</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/data-analytics/"> <span class="d-block pb-2">Datos y Análisis</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/research-and-development/"> <span class="d-block pb-2">I+D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Objetivo </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Recupera la visibilidad en iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Impulsa el crecimiento de tu app</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Campañas de UA a escala</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Maximiza el LTV de los usuarios</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/maximize-roas/"> <span class="d-block pb-2">Maximiza el ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Industria </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/games/"> <span class="d-block pb-2">Juegos</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/shopping/"> <span class="d-block pb-2">Compras</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/finance/"> <span class="d-block pb-2">Finanzas</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/food-drink/"> <span class="d-block pb-2">Comida y bebida</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Plataforma </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC y Consola</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/ctv-ott/"> <span class="d-block pb-2">CTV y OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerships </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/partners/"> <span class="d-block pb-2">Socios</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/solutions/agencies/"> <span class="d-block pb-2">Agencias</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/es//interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Demos interactivas </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/es/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Historias de éxito de clientes </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/es/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> El diferencial de AppsFlyer </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Aprender" class="nav-link" href="#">Aprender </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Recursos </span> <p>Mantente informado con los insights del sector, las últimas tendencias, el contenido original y todo lo relacionado con AppsFlyer</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ecosistema </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/resources/"> <span class="d-block pb-2">Reportes y guías</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://www.appsflyer.com/benchmarks/es/"> <span class="d-block pb-2">Benchmarks de la industria</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/events/"> <span class="d-block pb-2">Eventos y webinars</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/glossary/"> <span class="d-block pb-2">Glosario</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Clientes </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/product-news/"> <span class="d-block pb-2">Novedades de productos</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/use-cases/"> <span class="d-block pb-2">Casos de uso</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Centro de ayuda</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><strong class="navbar-nav__title pb-4 d-block">Presentamos: Centro de marketing para AppsFlyer for games</strong><a href="https://www.appsflyer.com/es/hubs/gaming/"><img src="https://www.appsflyer.com/wp-content/uploads/2023/07/51763-Website-menu-promotional-SP-1.png" /></a><div class="d-block"><a href="https://www.appsflyer.com/es/hubs/gaming/" class="btn btn-arrow d-inline-block">Explora el hub</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Empresa" class="nav-link" href="#">Empresa </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> ¿Quiénes somos? </span> <p>Conoce más sobre nuestra historia, nuestro equipo, qué representamos y por qué hacemos lo que hacemos</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/company/about/"> <span class="d-block pb-2">Sobre nosotros</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/company/newsroom/"> <span class="d-block pb-2">Sala de prensa</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/blog/ceo/"> <span class="d-block pb-2">Blog posts del CEO</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/es/trust/"> <span class="d-block pb-2">Centro de confianza</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col 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href="https://www.appsflyer.com/vi">Tiếng Việt</a> </li> </ul> </li> </ul> <ul class="navbar-nav d-sm-flex flex-sm-row justify-content-sm-between align-items-sm-center list-style-none px-20 px-md-0 mt-auto mb-0 mr-md-auto" itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu"> <li class="secondary-nav__cta mr-sm-3 mr-md-auto my-20 py my-sm-0 d-none d-sm-flex flex-column flex-md-row" itemprop="name" role="menuitem"> <a itemprop="url" class="nav-link d-flex nav-link--login justify-content-center" href="https://hq1.appsflyer.com/auth/login" id="" data-aft="login" data-aft-block="main-nav" target="_blank"> <i class="icon-login"></i> Iniciar sesión </a> </li> <li class="secondary-nav__cta ml-sm-3 ml-md-20 d-flex align-items-end align-items-sm-start align-items-md-center mt-30 mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--transparent font-weight-bold btn-sm" href="https://www.appsflyer.com/es/start/" id="" 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decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2021/02/BG.png" alt="Background" /> </picture> <div class="container-fluid d-flex justify-content-center position-relative"> <div class="section-hero-section__row row justify-content-center"> <header class="section-hero-section__header col-md-6 pt-md-20 d-flex flex-column justify-content-center align-items-end border-radius--type-2 overflow-hidden"> <div class="row"> <div class="section-hero-section__content col-sm-9 col-md-10 mx-auto py-sm-80"> <span class="pb-20 text-uppercase title-type-1 text-dark text-dark-blue">MEDICIÓN DE LA INCREMENTALIDAD</span> <h1 class="mb-20">Demuestra el valor real de tus campañas</h1> <span class="has-mlarge-font-size text-dark pt-20">Nuestra solución de incrementalidad facilita la obtención de una visión precisa e imparcial del verdadero valor de tus resultados de marketing a través de las pruebas de incremento entre plataformas.</span> <div class="section-hero-section__buttons d-flex flex-column flex-md-row align-items-center justify-content-md-start flex-wrap pt-40"> <a href="https://www.appsflyer.com/es/start/demo/" class="btn btn-primary btn-primary--dark mr-md-40" target="_self"data-aft="book-demo" data-aft-block="hero-banner">Contactar con ventas</a><a href="https://www.appsflyer.com/es/start/" class="btn-text btn-arrow pt-20" target="_self"data-aft="sign-up-free" data-aft-block="hero-banner">Regístrate gratis</a> </div> </div> </div> </header> <figure class="section-hero-section__image col-md-6 ml-0 px-0 d-none d-md-flex align-items-end overflow-hidden align-items-end"> <img fetchpriority="high" decoding="async" width="900" height="730" src="https://www.appsflyer.com/wp-content/uploads/2022/02/incrementality-right-image.png" class="section-hero-section__image--main w-auto h-auto" alt="" srcset="https://www.appsflyer.com/wp-content/uploads/2022/02/incrementality-right-image.png 900w, https://www.appsflyer.com/wp-content/uploads/2022/02/incrementality-right-image-300x243.png 300w, https://www.appsflyer.com/wp-content/uploads/2022/02/incrementality-right-image-768x623.png 768w" sizes="(max-width: 900px) 100vw, 900px" /> </figure> </div> </div> </section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-la-solucion-lider-del-sector-para-medir-el-crecimiento-incremental">La solución líder del sector para medir el crecimiento incremental</h2> </div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="incrementality-dashboard-product-appsflyer-1-sp" alt="incrementality-dashboard-product-appsflyer-1-sp" width="701" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/02/Incrementality_01.png"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Identifica los impulsores de los ingresos incrementales</h2></header><div class="text-image-columns__text pt-20"><p>Obtener una imagen completa y precisa del verdadero valor de tus campañas de pago puede ser un desafío. Nuestra solución de incrementalidad simplifica el proceso de evaluación de tus inversiones en marketing para que puedas tomar mejores decisiones sobre tu presupuesto hoy, al tiempo que identificas las mejores oportunidades de crecimiento para el futuro.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Incrementalidad de AppsFlyer: Maximiza el ROI de marketing" alt="Incrementalidad de AppsFlyer: Maximiza el ROI de marketing" width="716" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/02/Incrementality_02.png"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Maximiza el ROI de tus actividades de marketing</h2></header><div class="text-image-columns__text pt-20"><p>¿Te preguntas si tus actividades de marketing canibalizan tu tráfico orgánico? Con incrementality, obtendrás insights claros sobre el valor real de tus campañas de pago. Esto te permite liberar todo tu potencial, al tiempo que maximizas y haces crecer tu base de usuarios orgánicos.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Incrementalidad de AppsFlyer: Asigna los presupuestos de marketing con confianza" alt="Incrementalidad de AppsFlyer: Asigna los presupuestos de marketing con confianza" width="686" height="677" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/02/Incrementality_03.png"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Asigna tus presupuestos de marketing con confianza</h2></header><div class="text-image-columns__text pt-20"><p>Tanto si se trata de un nuevo canal como de uno ya existente, disponer de una visión unificada e imparcial de tu rendimiento de pago es fundamental para tomar las decisiones presupuestarias adecuadas. La incrementalidad te permite probar fácilmente el impacto de los canales de marketing mediante la realización de experimentos que proporcionan insights sobre tu incremento.<br></p></div></article></div></div></section> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-block-testimonials-slider testimonials-slider pb-40 pb-sm-0"><div class="container"><div class="row mx-0 testimonials-slider__slider border-radius position-relative"><div class="testimonials-slider__preloader slider-preloader text-dark d-flex justify-content-center w-100 py-20 px-40"><div class="spinner-border" role="status"><span class="sr-only">Loading…</span></div></div><div class="m-auto col-md-10 slider section-bg section-bg--no-shape section-bg--purple-light-1" id="testimonials-slider-jFM4L" data-slides-to-show="1" data-slides-to-show-md="1" data-center-mode="false" data-arrows="true" data-dots="false" data-fade="true" data-equal-height="true" data-infinite="true"><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-50 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/kabam-logo-audience-segmentation-appsflyer-product.svg" alt="" title="kabam-logo-audience-segmentation-appsflyer-product"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3"><p>“Con la ayuda de la solución de Incrementalidad de AppsFlyer, pudimos descubrir insights críticos y lograr mejores resultados más rápidamente. Al aplicar las pruebas de incrementalidad de AppsFlyer, pudimos escalar nuestros esfuerzos de remarketing con confianza.”</p></blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2020/08/terry-koh-audience-segmentation-appsflyer-product.png" alt="" title="terry-koh-audience-segmentation-appsflyer-product"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Terry Koh<span>Kabam</span></figcaption></cite></footer></div></article></div></div></div></section> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column"> <h2 class="has-text-align-center wp-block-heading" id="h-hallazgos-clave">Hallazgos clave</h2> <p class="has-text-align-center has-mlarge-font-size">La incrementalidad puede ser difícil de medir y complicada de entender. Descubre cómo nuestra solución puede ofrecerte una visión completa de la elevación incremental sin la complejidad.</p> </div></div></section> <section class="wp-block-appsflyer-block-text-items-grid text-items-grid null pt-30 pb-60 pt-md-60 pb-md-60"><div class="container undefined"><div class="row justify-content-center text-center px-sm-100 px-md-0"><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2021/02/incrementality-cross-channel-measurement-product-appsflyer.svg" width="100" height="101" alt="Incrementality - Cross channel measurement - AppsFlyer products" title="Incrementality - Cross channel measurement - AppsFlyer products"/></figure><header class="pt-0 pb-3"><h4>Crea tus propios experimentos</h4></header><div class="text-items-grid__text px-30"><p>Segmenta fácilmente tus grupos de prueba y de retención y obtén un control total de cada etapa de tus experimentos utilizando nuestra solución de incrementalidad.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2021/02/incrementality-reporting-product-appsflyer.svg" width="100" height="101" alt="" title="incrementality-reporting-product-appsflyer"/></figure><header class="pt-0 pb-3"><h4>Analiza los resultados en tiempo real</h4></header><div class="text-items-grid__text px-30"><p>Analiza los resultados de tus pruebas de incrementalidad en tiempo real y optimiza fácilmente tus campañas desde un dashboard centralizado.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2021/02/incrementality-raw-data-reports-product-appsflyer.svg" width="100" height="101" alt="" title="incrementality-raw-data-reports-product-appsflyer"/></figure><header class="pt-0 pb-3"><h4>Sumérgete en tus datos</h4></header><div class="text-items-grid__text px-30"><p>Aprovecha tus raw data de incrementalidad y realiza un análisis más profundo integrando nuestra solución directamente con tu propia plataforma de BI.</p></div></div></article></div></div></section> <div style="height:111px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-block-section section-block section-block--width-default section-bg section-bg--block-section-1 section-bg--blue-light-2"><div class="container"><div class="row flex-column"> <h2 class="has-text-align-center wp-block-heading" id="h-realizacion-de-pruebas-de-incrementalidad-con-mas-de-60-socios-lideres">Realización de pruebas de incrementalidad con más de 60 socios líderes</h2> <p class="has-text-align-center has-mlarge-font-size">Nuestra solución te permite unificar todos tus datos de rendimiento incremental en un solo lugar</p> <div class="wp-block-image show-mobile-only"> <figure class="aligncenter size-large"><img decoding="async" width="402" height="372" src="https://www.appsflyer.com/wp-content/uploads//2021/02/integrations-incrementality-mobile.svg" alt="Incrementalidad de AppsFlyer: Integraciones" class="wp-image-20763"/></figure></div> <div class="wp-block-image hide-mobile"> <figure class="aligncenter size-large"><img decoding="async" width="990" height="685" src="https://www.appsflyer.com/wp-content/uploads//2021/02/incrementality-integrations-product-appsflyer.svg" alt="Incrementalidad de AppsFlyer: Integraciones" class="wp-image-18389"/></figure></div> </div></div></section> <div style="height:50px" aria-hidden="true" class="wp-block-spacer show-mobile-only"></div> <section class="wp-block-appsflyer-block-section-faq section-faq pb-60 pb-md-120 pt-60 pt-md-150 pt-lg-160 mt-sm-60 mt-md-0"><div class="container"><div class="row col-lg-8 px-0 px-sm-20 m-auto flex-column py-20"><header class="d-flex pb-40 pb-md-80 pb-lg-80 justify-content-center text-center"><h2 tag="h2"> Preguntas frecuentes</h2></header><article class="section-faq__item" id="btn_Mt0F3H"><header class="py-25 pr-30"><h3 tag="h3" data-aft="question-toggle" data-aft-block="faq">¿Qué es la prueba de incrementalidad y cómo medirla?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Las pruebas de incrementalidad crean un experimento en el que se puede medir con precisión el impacto de un solo anuncio/creativo/campaña. Esto se consigue reteniendo a un grupo de usuarios (grupo de control) del anuncio específico que se quiere probar mientras se mantiene la exposición normal a los medios, incluyendo el mismo anuncio específico, para un grupo más amplio de usuarios (grupo de prueba).</p></div></article><article class="section-faq__item" id="btn_1d5raK"><header class="py-25 pr-30"><h3 tag="h3" data-aft="question-toggle" data-aft-block="faq">¿Puedo medir la incrementalidad en Facebook con la solución de AppsFlyer?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Sí, nuestra solución de incrementalidad está integrada con Facebook y con más de 60 socios de medios como Google, Twitter y Snap. Puedes ejecutar experimentos de incrementalidad simultáneamente en tantos canales como quieras.</p></div></article><article class="section-faq__item" id="btn_MQBwPO"><header class="py-25 pr-30"><h3 tag="h3" data-aft="question-toggle" data-aft-block="faq">¿Cuál es la diferencia entre la medición de la incrementalidad y la atribución del último clic?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">La incrementalidad y la atribución del último clic son dos enfoques diferentes de la medición del marketing que se complementan entre sí. El último clic es el enfoque más escalable y preciso para medir la influencia de los anuncios en las acciones de los usuarios. Sin embargo, no puede responder a una serie de preguntas importantes que la incrementalidad sí puede, y por eso es clave contar con ambos.</p></div></article><article class="section-faq__item" id="btn_1tL8MW"><header class="py-25 pr-30"><h3 tag="h3" data-aft="question-toggle" data-aft-block="faq">¿Puedo medir la incrementalidad en canales directos como el correo electrónico y los SMS?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Sí, la incrementalidad también puede utilizarse para medir el valor de tus canales directos. De hecho, los canales directos están entre los más fáciles de medir, debido a la cantidad de datos que tienes sobre tus clientes existentes.</p></div></article></div></div></section> <section class="wp-block-appsflyer-subscribe-to-download marketo-form block-subscribe-to-download block-subscribe-to-download--lightColumns 1"> <div class="row no-gutters flex-column"> <div class="col w-100 col-md-10 text-center m-auto"> <div class="marketo-form__form-holder form__form-holder"> <div class="block-subscribe-to-download__wrapper d-flex align-items-center flex-column"> <span class="block-subscribe-to-download__icon-top"> <img decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-subscribe-to-download-top.svg" alt="" loading="lazy"/> </span> <span class="block-subscribe-to-download__title h2 signup-form__header--col-main h3 mx-auto"> ¿Buscas un MMP? Obtén hoy mismo tu plantilla de evaluación gratuita </span> <div class="block-subscribe-to-download__form--wrap w-100"> <form class="block-subscribe-to-download__form marketo-form__form mktoForm" id="mktoForm_3361" data-client-id="108-AVT-732" data-form-id="3361" data-form-cta="Descargar plantilla" data-current-url="https://www.appsflyer.com/es/products/incrementality/" data-item-name="CO: Downloadable Templates MMP Assessment 08-2022" data-form-type="content-form" data-action="message" data-block-freemails="1" data-redirect-url="https://www.appsflyer.com/gatedpdfs/MMP_assessment_checklist_SP_v2.pdf" data-thank-you-title="Gracias" data-thank-you-text="" data-after-button="true" data-download-url="https://www.appsflyer.com/gatedpdfs/MMP_assessment_checklist_SP_v2.pdf" data-button-aft="mmp_assessment_template" data-button-aft-block="subscribe-to-download" > <div class="form-preloader" role="status"> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field 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data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-cost-aggregation.svg" width="" height="" alt="" title="ico-cost-aggregation" /> </figure> <span class="text-secondary pl-2"> Agregación de costo </span> </div> </a> <a href="https://www.appsflyer.com/es/products/measurement/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-paquete-de-medicion-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-attribution.svg" width="" height="" alt="" title="ico-attribution" /> </figure> <span class="text-secondary pl-2"> Paquete de medición </span> </div> </a> <a href="https://www.appsflyer.com/es/products/fraud-protection/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-proteccion-contra-el-fraude-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-fraud-protection.svg" width="" height="" alt="" title="ico-fraud-protection" /> </figure> <span class="text-secondary pl-2"> Protección contra el fraude </span> </div> </a> <a href="https://www.appsflyer.com/es/products/customer-experience-deep-linking/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-cx-y-deep-linking-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-deep-linking.svg" width="" height="" alt="" title="ico-deep-linking" /> </figure> <span class="text-secondary pl-2"> CX y deep linking </span> </div> </a> <a href="https://www.appsflyer.com/es/products/audiences/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-segmentacion-de-la-audiencia-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-audiences.svg" width="" height="" alt="" title="ico-audiences" /> </figure> <span class="text-secondary pl-2"> Segmentación de la audiencia </span> </div> </a> <a href="https://www.appsflyer.com/es/products/marketing-analytics/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-analisis-de-marketing-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <figure class="mr-3 d-block "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2020/08/ico-marketing-analytics.svg" width="" height="" alt="" title="ico-marketing-analytics" /> </figure> <span class="text-secondary pl-2"> Análisis de marketing </span> </div> </a> </div> </div> </section> <section class="cta-banner cta-banner--type-1 text-light pt-70 pt-sm-0 d-flex"> <div class="container"> <div class="row flex-column flex-md-row position-relative mx-auto 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