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width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article <b>needs additional citations for <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/Tony_the_Tiger" title="Special:EditPage/Tony the Tiger">improve this article</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a>. Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22Tony+the+Tiger%22">"Tony the Tiger"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22Tony+the+Tiger%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22Tony+the+Tiger%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22Tony+the+Tiger%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22Tony+the+Tiger%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22Tony+the+Tiger%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">November 2024</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American advertising cartoon mascot</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For people with the nickname "Tony the Tiger", see <a href="/wiki/Tony_the_Tiger_(disambiguation)" class="mw-disambig" title="Tony the Tiger (disambiguation)">Tony the Tiger (disambiguation)</a>.</div> <div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Fictional character</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1256394594">.mw-parser-output .ib-character{border-spacing:2px 5px}.mw-parser-output .ib-character .infobox-above,.mw-parser-output .ib-character .infobox-header{background-color:#DEDEE2}.mw-parser-output .ib-character .infobox-image img{background-color:#f8f9fa}@media screen{html.skin-theme-clientpref-night .mw-parser-output .ib-character .infobox-above,html.skin-theme-clientpref-night .mw-parser-output .ib-character .infobox-header{background:hsl(240,6%,20%);color:inherit}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .ib-character .infobox-above,html.skin-theme-clientpref-os .mw-parser-output .ib-character .infobox-header{background:hsl(240,6%,20%);color:inherit}}</style><table class="infobox ib-character"><tbody><tr><th colspan="2" class="infobox-above notheme">Tony the Tiger</th></tr><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Tony_the_Tiger_(Kellogg%27s_Frosted_Flakes%27_mascot).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/c/c8/Tony_the_Tiger_%28Kellogg%27s_Frosted_Flakes%27_mascot%29.jpg/220px-Tony_the_Tiger_%28Kellogg%27s_Frosted_Flakes%27_mascot%29.jpg" decoding="async" width="220" height="293" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/c/c8/Tony_the_Tiger_%28Kellogg%27s_Frosted_Flakes%27_mascot%29.jpg 1.5x" data-file-width="240" data-file-height="320" /></a></span><div class="infobox-caption">Concept art for Chuck Gammage Animation by Daryl Graham</div></td></tr><tr><th scope="row" class="infobox-label">First appearance</th><td class="infobox-data">1952</td></tr><tr><th scope="row" class="infobox-label">Created by</th><td class="infobox-data"><a href="/wiki/Kellogg%27s" title="Kellogg's">The Kellogg Company</a></td></tr><tr><th scope="row" class="infobox-label">Portrayed by</th><td class="infobox-data"><a href="/wiki/Hugh_Grant" title="Hugh Grant">Hugh Grant</a> (<i>Unfrosted</i>)<sup id="cite_ref-Unfrosted_1-0" class="reference"><a href="#cite_note-Unfrosted-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Voiced by</th><td class="infobox-data"><a href="/wiki/Dallas_McKennon" title="Dallas McKennon">Dallas McKennon</a> (1952–1953)<br /><a href="/wiki/Thurl_Ravenscroft" title="Thurl Ravenscroft">Thurl Ravenscroft</a> (1953–2005) (US), (1953–1999) (UK)<br /><a href="/wiki/Lee_Marshall_(announcer)" title="Lee Marshall (announcer)">Lee Marshall</a> (1999–2005; understudy and singing voice, 2005–2014; full-time)<br /><a href="/wiki/Tex_Brashear" title="Tex Brashear">Tex Brashear</a> (2014–present)<br /><a href="/wiki/Tony_Daniels" title="Tony Daniels">Tony Daniels</a> (2005–present) (Canada)<br />Tom Clarke Hill (1999–present) (UK)<br />Jeff Morrow II (1999)<br />Andy Nagraj (2019–present)<br /><a href="/wiki/Keith_Scott_(voice_actor)" title="Keith Scott (voice actor)">Keith Scott</a> (1991–1999) (Australia)<br /><a href="/wiki/Kenji_Utsumi" title="Kenji Utsumi">Kenji Utsumi</a> (1991–2013) (Japanese)</td></tr><tr><th colspan="2" class="infobox-header notheme">In-universe information</th></tr><tr><th scope="row" class="infobox-label">Species</th><td class="infobox-data"><a href="/wiki/Tiger" title="Tiger">Tiger</a></td></tr><tr><th scope="row" class="infobox-label">Gender</th><td class="infobox-data"><a href="/wiki/Male" title="Male">Male</a></td></tr><tr><th scope="row" class="infobox-label">Family</th><td class="infobox-data">Papa Tony (father) <br />Mama Tony (mother)</td></tr><tr><th scope="row" class="infobox-label">Spouse</th><td class="infobox-data">Mrs. Tony</td></tr><tr><th scope="row" class="infobox-label">Children</th><td class="infobox-data">Tony Jr. (son)<br />Antoinette (daughter)</td></tr></tbody></table> <p><b>Tony the Tiger</b> is the advertising cartoon <a href="/wiki/Anthropomorphic" class="mw-redirect" title="Anthropomorphic">anthropomorphic</a> tiger <a href="/wiki/Mascot" title="Mascot">mascot</a> for <a href="/wiki/Frosted_Flakes" title="Frosted Flakes">Frosted Flakes</a> (also known as Frosties) <a href="/wiki/Breakfast_cereal" title="Breakfast cereal">breakfast cereal</a>, appearing on its <a href="/wiki/Packaging" title="Packaging">packaging</a> and advertising. After the original <a href="/wiki/Kellogg%27s" title="Kellogg's">Kellogg Company</a> spun off its North American cereal business in late 2023, the mascot is owned by <a href="/wiki/WK_Kellogg_Co" title="WK Kellogg Co">WK Kellogg Co</a> in the U.S., Canada, and Caribbean markets and by Kellanova in the rest of the world. Tony has also been the mascot for <a href="/wiki/Frosted_Flakes#Marketing" title="Frosted Flakes">related cereals</a> such as Tony's Cinnamon Krunchers and Tiger Power. Since Tony's debut in 1952, the character has spanned several generations and has become a breakfast cereal icon. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tony_the_Tiger&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1952, Eugene Kolkey, an accomplished graphics artist and art director at <a href="/wiki/Leo_Burnett_Worldwide" title="Leo Burnett Worldwide">Leo Burnett</a>, created a character that was to become the official mascot of Kellogg's new breakfast cereal.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Kolkey designed a tiger named Tony (named after an ad man at Leo Burnett—Raymond Anthony Wells<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup>) and selected <a href="/wiki/Alice_and_Martin_Provensen" title="Alice and Martin Provensen">Martin Provensen</a> for the finished artwork. The cereal had other mascots like Katy the Kangaroo, Elmo the Elephant, and Newt the Gnu.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Within the year, the other mascots were dropped (with Elmo and Newt never once gracing the front of the box), and Tony was given a son, Tony Jr.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Tony the Tiger eventually became a cereal icon. The final Tony the Tiger design came from a group of former Disney animators known as Quartet Films, which also designed <a href="/wiki/Green_Giant" title="Green Giant">the Jolly Green Giant</a>, <a href="/wiki/Snap,_Crackle_and_Pop" title="Snap, Crackle and Pop">Snap, Crackle and Pop</a>, <a href="/wiki/Hamm%27s_Brewery" title="Hamm's Brewery">the Hamm's Beer Bear</a>, and the <a href="/wiki/Baltimore_Orioles" title="Baltimore Orioles">Baltimore Orioles</a> mascot, among others. Stan Walsh, <a href="/wiki/Art_Babbitt" title="Art Babbitt">Art Babbitt</a>, <a href="/wiki/A._Arnold_Gillespie" title="A. Arnold Gillespie">Arnold Gillesspie</a>, and <a href="/wiki/Michael_Lah" title="Michael Lah">Michael Lah</a> were the artists/filmmakers that formed the Quartet Films of Hollywood.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>A 1955 print ad in <i><a href="/wiki/Life_(magazine)" title="Life (magazine)">Life</a></i> had Tony taking a microphone away from <i><a href="/wiki/You_Bet_Your_Life" title="You Bet Your Life">You Bet Your Life</a></i> host <a href="/wiki/Groucho_Marx" title="Groucho Marx">Groucho Marx</a> and saying, "You bet your life they're Gr-r-reat!"<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>A recognizable and distinct voice was needed for the Tony the Tiger character. Initially, he was <a href="/wiki/Voice_actor" class="mw-redirect" title="Voice actor">voiced</a> by <a href="/wiki/Dallas_McKennon" title="Dallas McKennon">Dallas McKennon</a>, but shortly after the initial <a href="/wiki/Sugar_Frosted_Flakes" class="mw-redirect" title="Sugar Frosted Flakes">Sugar Frosted Flakes</a> advertisements aired, McKennon was replaced by <a href="/wiki/Thurl_Ravenscroft" title="Thurl Ravenscroft">Thurl Ravenscroft</a>, who spent the next five decades providing the characteristic deep <a href="/wiki/Bass_(voice_type)" title="Bass (voice type)">bass voice</a> associated with the character, notably the familiar "They're gr-r-reat!" catchphrase.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Thurl Ravenscroft came up with this phrase. Ravenscroft spoke to an interviewer of injecting his personality into Tony: "I made Tony a person. For me, Tony was real. I made him become a human being and that affected the animation and everything."<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>In 1958, Tony appeared on Kellogg's cereal boxes with <a href="/wiki/Hanna-Barbera" title="Hanna-Barbera">Hanna-Barbera</a> characters such as <a href="/wiki/Huckleberry_Hound" title="Huckleberry Hound">Huckleberry Hound</a> and <a href="/wiki/Snagglepuss" title="Snagglepuss">Snagglepuss</a>. </p><p>Tony began to be humanized in the 1970s; he was given an <a href="/wiki/Italian-American" class="mw-redirect" title="Italian-American">Italian-American</a> nationality and consumers were briefly introduced to more of Tony's family including Mama Tony, Mrs. Tony, and a daughter, Antoinette.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> Tony was a popular figure among the young Italian-American population and it showed in 1974, where he was deemed "Tiger of the Year" in an advertising theme taken from the <a href="/wiki/Chinese_Lunar_Calendar" class="mw-redirect" title="Chinese Lunar Calendar">Chinese Lunar Calendar</a>. The advertising theme declared, "This is the Year of the Tiger and Tony is the Tiger of the Year." Later that year, Tony graced the covers of <i><a href="/wiki/GQ" title="GQ">Italian GQ</a></i> and <i><a href="/wiki/Panorama_(Italian_magazine)" class="mw-redirect" title="Panorama (Italian magazine)">Panorama</a></i>. In addition to Tony's success, during this decade, son Tony Jr. was even given his own short-lived cereal in 1975, Frosted Rice. Provensen's original <a href="/wiki/Graphic_design" title="Graphic design">art design</a> for the tiger has changed significantly over the years, as Tony the whimsical, cereal-box-sized tiger with a teardrop-shaped head was replaced by his fully-grown son Jr., who is now a sleek, muscular sports enthusiast—he was a coach for the Monster Wrestlers in My Pocket and a referee for the Monster Sports Stars in My Pocket (see <a href="/wiki/Monster_in_My_Pocket" title="Monster in My Pocket">Monster in My Pocket</a>). Tony the Tiger was never limited to American cereal boxes, appearing on Kellogg's European brand cereal boxes. </p><p>Tony frequently appears in American commercials as an <a href="/wiki/Live-action/animated_film" class="mw-redirect" title="Live-action/animated film">animated character in a live-action world</a>, frequently with his drawn image <a href="/wiki/Rotoscoped" class="mw-redirect" title="Rotoscoped">rotoscoped</a> over a live character, such as an <a href="/wiki/Extreme_sports" class="mw-redirect" title="Extreme sports">extreme sports</a> athlete, allowing Tony to not just appear in live-action, but interact as well. </p><p>The longtime voice of Tony, <a href="/wiki/Thurl_Ravenscroft" title="Thurl Ravenscroft">Thurl Ravenscroft</a>, died in 2005. In North America, he was replaced from 2005 onwards by announcer <a href="/wiki/Lee_Marshall_(announcer)" title="Lee Marshall (announcer)">Lee Marshall</a>, who maintained the role until his death from <a href="/wiki/Cancer" title="Cancer">cancer</a> in 2014. In the United Kingdom, Tony is voiced by Californian-born British actor, Tom Clarke Hill.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> For some time in the UK, the <a href="/wiki/Rock_music" title="Rock music">rock</a> song "<a href="/wiki/Eye_of_the_Tiger" title="Eye of the Tiger">Eye of the Tiger</a>" by <a href="/wiki/Survivor_(band)" title="Survivor (band)">Survivor</a> was used in conjunction with Tony's viewings. In Canada, Tony is voiced by animation, commercial, and promo voice artist <a href="/wiki/Tony_Daniels" title="Tony Daniels">Tony Daniels</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (August 2017)">citation needed</span></a></i>]</sup> </p><p>"Put a Tiger on Your Team"<sup id="cite_ref-kellogghistory1_12-0" class="reference"><a href="#cite_note-kellogghistory1-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> was featured in ads all across the nation in 1958 as Kellogg's cereal campaign reached out all children sports organizations and teams to build more consumers. In the same year of 1958, Tony the Tiger was joined by other popular mascots to promote the newest cereal release "pre-sweetened cereals.<sup id="cite_ref-kellogghistory1_12-1" class="reference"><a href="#cite_note-kellogghistory1-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup>" Mass media and marketing during this time was on the rise, especially in the food product industry. In the wake of Kellogg's Frosted Flakes the cereal company's goal was to produce a flavor that was "delicious and distinctive flavor."<sup id="cite_ref-kellogghistory1_12-2" class="reference"><a href="#cite_note-kellogghistory1-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> In 1974, after the Kellogg Company launched a Chinese Year of the Tiger, for marketing and advertising techniques Tony was selected as Tiger of the Year.<sup id="cite_ref-kellogghistory1_12-3" class="reference"><a href="#cite_note-kellogghistory1-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> Following a few months later was the release of an innovative Tony the Tiger commercial. This commercial was significant in the humanizing factor of Tony with the birth of his first daughter, Antoinette. This advertising technique targeted the millions of infants as Antoinette the baby tigress was shown tasting Kellogg's Sugar Frosted Flakes for the first time, followed by the Tony the Tiger slogan.<sup id="cite_ref-kellogghistory1_12-4" class="reference"><a href="#cite_note-kellogghistory1-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> The shape of the featured tiger was beginning to shape the cereal marketing and advertising sector by promoting new product lines. The company used Tony Jr. as its mascot to introduce nearly six new products that are high in nutrition in the mid-1970s. Throughout all of the 1970s, Tony the Tiger had a complete family of three. The evolution of this brand icon continued to rise as Tony the Tiger was featured in a Hot Air Balloon Championship in 1981.<sup id="cite_ref-kellogghistory1_12-5" class="reference"><a href="#cite_note-kellogghistory1-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>In 2019, it was announced that Kellogg's would become the title sponsor of the <a href="/wiki/Sun_Bowl" title="Sun Bowl">Sun Bowl</a>, an <a href="/wiki/El_Paso,_Texas" title="El Paso, Texas">El Paso, Texas</a>-based <a href="/wiki/College_football" title="College football">college football</a> <a href="/wiki/Bowl_game" title="Bowl game">bowl game</a>, with the game being branded as the Tony the Tiger Sun Bowl.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> The sponsorship transferred to WK Kellogg after the 2023 corporate split. </p><p>In August 2022, Tony the Tiger made his debut as a <a href="/wiki/VTuber" title="VTuber">VTuber</a> on <a href="/wiki/Twitch_(service)" title="Twitch (service)">Twitch</a>.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Character_design">Character design</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tony_the_Tiger&action=edit&section=2" title="Edit section: Character design"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Tony's design has changed over the course of the character's history.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> The original Tony the Tiger was more typically tiger-like in shape and was sometimes depicted walking on all fours; he wore a kerchief around his neck and had a football-shaped head.<sup id="cite_ref-Mascot_Design_Evolution_16-0" class="reference"><a href="#cite_note-Mascot_Design_Evolution-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> Ultimately, this was tweaked into a more muscular, human-like form. </p> <div class="mw-heading mw-heading2"><h2 id="Trademark_controversy">Trademark controversy</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tony_the_Tiger&action=edit&section=3" title="Edit section: Trademark controversy"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Tony the Tiger began his trademark debut with Kellogg in 1952. The Tiger was used as a cartoon character featured on every box of Kellogg's Frosted Flakes.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> The feline was federally registered as Kellogg's Frosted Flakes trademark. Furthermore, the registration and classification was under food products.<sup id="cite_ref-lexisnexis1_18-0" class="reference"><a href="#cite_note-lexisnexis1-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> Twelve years later one of the top oil companies, <a href="/wiki/Esso" title="Esso">Esso</a> (now <a href="/wiki/ExxonMobil" title="ExxonMobil">ExxonMobil</a>), began using a similar tiger as a promotional mascot for gasoline products. Exxon then followed through with protocol and federally registered its tiger under the petroleum products category. Unlike the Kellogg slogan behind the voice of <a href="/wiki/Thurl_Ravenscroft" title="Thurl Ravenscroft">Thurl Ravenscroft</a>, "They’re gr-r-reat!", <a href="/wiki/Esso" title="Esso">Esso</a> also had a slogan, "Put a tiger in your tank".<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p><p>The two major companies shared peaceful relations between the two iconic tigers. From 1952 to 1995, the companies combined spent over a billion and a half dollars in advertising in the cereal and petroleum industries.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> Neither company faced any issues with each other—however, in 1992 this all changed. ExxonMobil opened a new business sector and product line through the promotion of the existing Exxon Tiger.<sup id="cite_ref-journaltimes1_21-0" class="reference"><a href="#cite_note-journaltimes1-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> The company failed to expand its federal trademark registration to its newest product line sector.<sup id="cite_ref-journaltimes1_21-1" class="reference"><a href="#cite_note-journaltimes1-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> Prior to <a href="/wiki/Exxon" class="mw-redirect" title="Exxon">Exxon</a>'s newest business addition of opening convenience stores ("Tiger Marts") and selling foods and beverages, the company was cleared of all trademark litigations. After the announcement of ExxonMobil's new product line, Kellogg quickly filed a suit. The latest unnamed tiger Exxon was using to sell food and beverages crossed the trademark boundaries.<sup id="cite_ref-journaltimes1_21-2" class="reference"><a href="#cite_note-journaltimes1-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> The confusion of using very similar tigers as a mascot for food products did not sit well with Kellogg.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> The lawsuit consisted of trademark infringement and dilution, and sought an injunction prohibiting the further use of the Exxon tiger.<sup id="cite_ref-lexisnexis1_18-1" class="reference"><a href="#cite_note-lexisnexis1-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> After several court appearances, millions of dollars, different rulings, and years of waiting, the two parties settled the case.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p><p>Tracing back to 1986, Kellogg battled with a different situation with regard to trademark. During the preparation of the <a href="/wiki/1988_Summer_Olympics" title="1988 Summer Olympics">1988 Summer Olympics</a> South Korean organizers agreed on the games' mascot <a href="/wiki/Hodori" title="Hodori">Hodori</a> which was very similar to Kellogg's Tony the Tiger.<sup id="cite_ref-rogers1986_24-0" class="reference"><a href="#cite_note-rogers1986-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> The very popular cereal company had concerns about the similarity and raised some red flags with trademark registration that same year. Kellogg continued to stress that Tony the Tiger was an advertising tool used on almost every cereal box, so a comparable tiger only differentiated by the addition of distinct five-ringed Olympic badge around his neck would cause confusion.<sup id="cite_ref-rogers1986_24-1" class="reference"><a href="#cite_note-rogers1986-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> Sports news and critics stirred up much controversy and it is remembered as the "Hold That Tiger" battle for the tiger trademark.<sup id="cite_ref-rogers1986_24-2" class="reference"><a href="#cite_note-rogers1986-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup><sup class="noprint Inline-Template" style="margin-left:0.1em; white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Please_clarify" title="Wikipedia:Please clarify"><span title="what was the outcome? (December 2018)">clarification needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading2"><h2 id="Health_concerns_and_legal_status_across_countries">Health concerns and legal status across countries</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tony_the_Tiger&action=edit&section=4" title="Edit section: Health concerns and legal status across countries"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Tony the Tiger, as well as other mascots featured in products targeted to children (such as <a href="/wiki/Chester_Cheetah" title="Chester Cheetah">Chester Cheetah</a> and fellow Kellogg's mascots such as <a href="/wiki/Toucan_Sam" title="Toucan Sam">Toucan Sam</a>), has been the subject of controversy in several countries. A study published in the journal <i><a href="/wiki/Obesity_Reviews" title="Obesity Reviews">Obesity Reviews</a></i>, suggested familiar media character branding appeared to be "a powerful influence on children's preferences, choices and intake of less healthy foods."<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> Tony and similar mascots, have been banned from being featured in packaging and advertising in countries like Chile, Peru, Argentina and Mexico.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> A study by a coalition that included <a href="/wiki/Action_on_Sugar" title="Action on Sugar">Action on Sugar</a> and Children's Food Campaign in the UK, found that 51% of 526 assessed "child-friendly" food and drink products with popular cartoon characters on their packaging were high in sugar, saturated fat, salt and fat, with only 18 healthy products such as fruit, vegetables and water were found to use child-friendly cartoons.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Tom_Watson_(Labour_politician)" class="mw-redirect" title="Tom Watson (Labour politician)">Tom Watson</a> of the <a href="/wiki/Labour_Party_(UK)" title="Labour Party (UK)">Labour Party</a> said using playful characters to appeal to children is “grossly irresponsible”,<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> and the <a href="/wiki/Health_and_Social_Care_Select_Committee" title="Health and Social Care Select Committee">Health and Social Care Select Committee</a> issued calls<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> for a blanket ban on ‘brand-generated characters or licensed TV and film characters which are used to promote foods high in fat, sugar or salt."<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> Consumption of sugar-sweetened drinks dropped 25 percent in the 18 months after Chile adopted these regulations, which also included <a href="/wiki/Food_labelling_and_advertising_law_(Chile)" title="Food labelling and advertising law (Chile)">octagon front-of-package warning labels</a> and a ban on junk food in schools.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tony_the_Tiger&action=edit&section=5" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/List_of_breakfast_cereal_advertising_characters" title="List of breakfast cereal advertising characters">List of breakfast cereal advertising characters</a></li> <li><a href="/wiki/List_of_fictional_cats" class="mw-redirect" title="List of fictional cats">List of fictional cats</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tony_the_Tiger&action=edit&section=6" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-Unfrosted-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-Unfrosted_1-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.empireonline.com/movies/news/unfrosted-hugh-grant-tony-the-tiger-jerry-seinfeld-pop-tart-movie-exclusive/">"Hugh Grant Plays Tony The Tiger In Jerry Seinfeld's Pop-Tarts Movie – Exclusive Image"</a>. Empire<span class="reference-accessdate">. Retrieved <span class="nowrap">10 March</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Hugh+Grant+Plays+Tony+The+Tiger+In+Jerry+Seinfeld%27s+Pop-Tarts+Movie+%E2%80%93+Exclusive+Image&rft.pub=Empire&rft_id=https%3A%2F%2Fwww.empireonline.com%2Fmovies%2Fnews%2Funfrosted-hugh-grant-tony-the-tiger-jerry-seinfeld-pop-tart-movie-exclusive%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://grizly.com/question/lets-start-with-tony-the-tiger-the-famed-and-storied-mascot-of-kelloggs-frosted-flakes-in-what-decade-did-the-feline-mascot-first-start-hocking-cereal">"Here's the legendary Tony the Tiger, the famed and storied mascot of Kellogg's Frosted Flakes. In what decade did the feline mascot first start hocking cereal?"</a>. <i>QuizGriz</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2021-08-25</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=QuizGriz&rft.atitle=Here%27s+the+legendary+Tony+the+Tiger%2C+the+famed+and+storied+mascot+of+Kellogg%27s+Frosted+Flakes.+In+what+decade+did+the+feline+mascot+first+start+hocking+cereal%3F&rft_id=http%3A%2F%2Fgrizly.com%2Fquestion%2Flets-start-with-tony-the-tiger-the-famed-and-storied-mascot-of-kelloggs-frosted-flakes-in-what-decade-did-the-feline-mascot-first-start-hocking-cereal&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text">Obituary 2002, <i><a href="/wiki/Chicago_Tribune" title="Chicago Tribune">Chicago Tribune</a></i></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20160501210318/http://blog.retroplanet.com/kelloggs-frosted-flakes-tony-the-tiger-mascot/">"The History of Tony the Tiger"</a>. <i>Blog.retroplanet.com</i>. 2008-06-19. Archived from <a rel="nofollow" class="external text" href="http://blog.retroplanet.com/kelloggs-frosted-flakes-tony-the-tiger-mascot/">the original</a> on 2016-05-01<span class="reference-accessdate">. Retrieved <span class="nowrap">2016-04-20</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Blog.retroplanet.com&rft.atitle=The+History+of+Tony+the+Tiger&rft.date=2008-06-19&rft_id=http%3A%2F%2Fblog.retroplanet.com%2Fkelloggs-frosted-flakes-tony-the-tiger-mascot%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFDotzMorton1996" class="citation book cs1">Dotz, Warren; Morton, Jim (1996). <i>What a Character! 20th Century American Advertising Icons</i>. 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title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Obesity+Reviews&rft.atitle=Influence+of+food+companies%27+brand+mascots+and+entertainment+companies%27+cartoon+media+characters+on+children%27s+diet+and+health%3A+a+systematic+review+and+research+needs&rft.volume=16&rft.issue=2&rft.pages=107-126&rft.date=2015-02&rft_id=https%3A%2F%2Fwww.ncbi.nlm.nih.gov%2Fpmc%2Farticles%2FPMC4359675%23id-name%3DPMC&rft.issn=1467-7881&rft_id=info%3Apmid%2F25516352&rft_id=info%3Adoi%2F10.1111%2Fobr.12237&rft.aulast=Kraak&rft.aufirst=V+I&rft.au=Story%2C+M&rft_id=https%3A%2F%2Fwww.ncbi.nlm.nih.gov%2Fpmc%2Farticles%2FPMC4359675&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-26">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFJacobs2018" class="citation news cs1">Jacobs, Andrew (7 February 2018). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2018/02/07/health/obesity-chile-sugar-regulations.html">"In Sweeping War on Obesity, Chile Slays Tony the Tiger"</a>. <i>The New York Times</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=In+Sweeping+War+on+Obesity%2C+Chile+Slays+Tony+the+Tiger&rft.date=2018-02-07&rft.aulast=Jacobs&rft.aufirst=Andrew&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2018%2F02%2F07%2Fhealth%2Fobesity-chile-sugar-regulations.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://reasonstobecheerful.world/who-killed-tony-the-tiger/">"Who Killed Tony the Tiger?"</a>. <i>Reasons to be Cheerful</i>. 24 February 2020.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Reasons+to+be+Cheerful&rft.atitle=Who+Killed+Tony+the+Tiger%3F&rft.date=2020-02-24&rft_id=https%3A%2F%2Freasonstobecheerful.world%2Fwho-killed-tony-the-tiger%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://www.mdzol.com/sociedad/2021/10/27/ley-de-etiquetado-despiden-al-tigre-tony-con-burlas-memes-197007.html">"Ley de etiquetado: despiden al Tigre Tony con burlas y memes"</a>. <i>MdzOnline</i> (in Spanish).</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=MdzOnline&rft.atitle=Ley+de+etiquetado%3A+despiden+al+Tigre+Tony+con+burlas+y+memes&rft_id=https%3A%2F%2Fwww.mdzol.com%2Fsociedad%2F2021%2F10%2F27%2Fley-de-etiquetado-despiden-al-tigre-tony-con-burlas-memes-197007.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.washingtonpost.com/business/2020/08/19/mexico-kids-junk-food-ban/">"Mexico moves to ban junk food sales to children, citing obesity as coronavirus risk factor"</a>. <i>Washington Post</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Washington+Post&rft.atitle=Mexico+moves+to+ban+junk+food+sales+to+children%2C+citing+obesity+as+coronavirus+risk+factor&rft_id=https%3A%2F%2Fwww.washingtonpost.com%2Fbusiness%2F2020%2F08%2F19%2Fmexico-kids-junk-food-ban%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-30">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.theguardian.com/society/2019/jun/04/food-drink-companies-cartoon-characters-appeal-children-sugar-survey">"Sweet makers 'using cartoon characters to appeal to children'<span class="cs1-kern-right"></span>"</a>. <i>The Guardian</i>. 4 June 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Guardian&rft.atitle=Sweet+makers+%27using+cartoon+characters+to+appeal+to+children%27&rft.date=2019-06-04&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fsociety%2F2019%2Fjun%2F04%2Ffood-drink-companies-cartoon-characters-appeal-children-sugar-survey&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-31"><span class="mw-cite-backlink"><b><a href="#cite_ref-31">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.independent.co.uk/news/health/cereal-mascots-ban-sugar-child-obesity-crisis-health-labour-tom-watson-a8752466.html">"Labour vows to ban 'grossly irresponsible' cartoon cereal characters like Tony the Tiger and Honey Monster to fight obesity"</a>. <i>The Independent</i>. 30 January 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Independent&rft.atitle=Labour+vows+to+ban+%27grossly+irresponsible%27+cartoon+cereal+characters+like+Tony+the+Tiger+and+Honey+Monster+to+fight+obesity&rft.date=2019-01-30&rft_id=https%3A%2F%2Fwww.independent.co.uk%2Fnews%2Fhealth%2Fcereal-mascots-ban-sugar-child-obesity-crisis-health-labour-tom-watson-a8752466.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-32"><span class="mw-cite-backlink"><b><a href="#cite_ref-32">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20200116140036/https://www.parliament.uk/business/committees/committees-a-z/commons-select/health-and-social-care-committee/news/childhood-obesity-report-published-17-19/">"Childhood obesity is everyone's business - News from Parliament - UK Parliament"</a>. 16 January 2020. Archived from <a rel="nofollow" class="external text" href="https://www.parliament.uk/business/committees/committees-a-z/commons-select/health-and-social-care-committee/news/childhood-obesity-report-published-17-19/">the original</a> on 2020-01-16.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Childhood+obesity+is+everyone%27s+business+-+News+from+Parliament+-+UK+Parliament&rft.date=2020-01-16&rft_id=https%3A%2F%2Fwww.parliament.uk%2Fbusiness%2Fcommittees%2Fcommittees-a-z%2Fcommons-select%2Fhealth-and-social-care-committee%2Fnews%2Fchildhood-obesity-report-published-17-19%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-33">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://uk.news.yahoo.com/tony-tiger-honey-monster-banned-advertising-sugary-foods-say-mps-jamie-oliver-151146063.html">"Tony the Tiger and Honey Monster should be BANNED from advertising sugary foods, say MPs (and Jamie Oliver)"</a>. <i>uk.news.yahoo.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=uk.news.yahoo.com&rft.atitle=Tony+the+Tiger+and+Honey+Monster+should+be+BANNED+from+advertising+sugary+foods%2C+say+MPs+%28and+Jamie+Oliver%29&rft_id=https%3A%2F%2Fuk.news.yahoo.com%2Ftony-tiger-honey-monster-banned-advertising-sugary-foods-say-mps-jamie-oliver-151146063.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-34"><span class="mw-cite-backlink"><b><a href="#cite_ref-34">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://news.sky.com/story/tony-the-tiger-and-honey-monster-could-be-banned-11389680">"Tony the Tiger and Honey Monster could be banned"</a>. <i>Sky News</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Sky+News&rft.atitle=Tony+the+Tiger+and+Honey+Monster+could+be+banned&rft_id=https%3A%2F%2Fnews.sky.com%2Fstory%2Ftony-the-tiger-and-honey-monster-could-be-banned-11389680&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-35">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.bbc.com/news/health-44298135">"<span class="cs1-kern-left"></span>'Ban cartoon characters' on unhealthy food, MPs say"</a>. <i>BBC News</i>. 30 May 2018.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=BBC+News&rft.atitle=%27Ban+cartoon+characters%27+on+unhealthy+food%2C+MPs+say&rft.date=2018-05-30&rft_id=https%3A%2F%2Fwww.bbc.com%2Fnews%2Fhealth-44298135&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> <li id="cite_note-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-36">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFJacobs2020" class="citation news cs1">Jacobs, Andrew (11 February 2020). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2020/02/11/health/chile-soda-warning-label.html">"Sugary Drink Consumption Plunges in Chile After New Food Law"</a>. <i>The New York Times</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Sugary+Drink+Consumption+Plunges+in+Chile+After+New+Food+Law&rft.date=2020-02-11&rft.aulast=Jacobs&rft.aufirst=Andrew&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2020%2F02%2F11%2Fhealth%2Fchile-soda-warning-label.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATony+the+Tiger" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tony_the_Tiger&action=edit&section=7" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://www.kellogghistory.com/timeline.html">Kellogg's Company Timeline</a></li></ul> <div class="navbox-styles"><style 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navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Morningstar_Farms" title="Morningstar Farms">Morningstar Farms</a></li></ul> </div></td><td class="noviewer navbox-image" rowspan="5" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/5/59/Kellanova_logo.svg/150px-Kellanova_logo.svg.png" decoding="async" width="150" height="38" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/59/Kellanova_logo.svg/225px-Kellanova_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/59/Kellanova_logo.svg/300px-Kellanova_logo.svg.png 2x" data-file-width="300" data-file-height="76" /></span></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:8em">Products <br />and brands</th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Cereals</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/All-Bran" title="All-Bran">All-Bran</a></li> <li><a href="/wiki/Apple_Jacks" title="Apple Jacks">Apple Jacks</a></li> <li><a href="/wiki/Bran_Buds" title="Bran Buds">Bran Buds</a></li> <li><a href="/wiki/Chocos" title="Chocos">Chocos</a></li> <li><a href="/wiki/Cocoa_Krispies" title="Cocoa Krispies">Cocoa Krispies/Coco Pops</a></li> <li><a href="/wiki/Complete_Wheat_Bran_Flakes" class="mw-redirect" title="Complete Wheat Bran Flakes">Complete Wheat Bran Flakes</a></li> <li><a href="/wiki/Corn_flakes" title="Corn flakes">Corn Flakes</a></li> <li><a href="/wiki/Corn_Pops" title="Corn Pops">Corn Pops</a></li> <li><a href="/wiki/Country_Store_(muesli)" title="Country Store (muesli)">Country Store</a></li> <li><a href="/wiki/Cracklin%27_Oat_Bran" title="Cracklin' Oat Bran">Cracklin' Oat Bran</a></li> <li><a href="/wiki/Crispix" title="Crispix">Crispix</a></li> <li><a href="/wiki/Crunchy_Nut" title="Crunchy Nut">Crunchy Nut</a></li> <li><a href="/wiki/Froot_Loops" title="Froot Loops">Froot Loops</a></li> <li><a href="/wiki/Frosted_Flakes" title="Frosted Flakes">Frosted Flakes/Frosties</a></li> <li><a href="/wiki/Frosted_Mini-Wheats" title="Frosted Mini-Wheats">Frosted Mini-Wheats</a></li> <li><a href="/wiki/Fruit_%27n_Fibre" title="Fruit 'n Fibre">Fruit 'n Fibre</a></li> <li><a href="/wiki/Honey_Loops" title="Honey Loops">Honey Loops</a></li> <li><a href="/wiki/Just_Right" title="Just Right">Just Right</a></li> <li><a href="/wiki/Krave_(cereal)" title="Krave (cereal)">Krave</a></li> <li><a href="/wiki/Nutri-Grain" title="Nutri-Grain">Nutri-Grain</a></li> <li><a href="/wiki/Raisin_Bran" class="mw-redirect" title="Raisin Bran">Raisin Bran</a></li> <li><a href="/wiki/Raisin_Wheats" title="Raisin Wheats">Raisin Wheats</a></li> <li><a href="/wiki/Rice_Krispies" title="Rice Krispies">Rice Krispies</a></li> <li><a href="/wiki/Special_K" title="Special K">Special K</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Crackers</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Carr%27s" title="Carr's">Carr's</a> (US)</li> <li><a href="/wiki/Cheez-It" title="Cheez-It">Cheez-It</a></li> <li><a href="/wiki/Club_Crackers" title="Club Crackers">Club Crackers</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Eggo" title="Eggo">Eggo</a></li> <li><a href="/wiki/Gardenburger" title="Gardenburger">Gardenburger</a></li> <li><a href="/wiki/Pop-Tarts" title="Pop-Tarts">Pop-Tarts</a></li> <li><a href="/wiki/Pringles" title="Pringles">Pringles</a></li> <li><a href="/wiki/Rice_Krispies_Treats" title="Rice Krispies Treats">Rice Krispies Treats</a></li> <li><a href="/wiki/Rxbar" title="Rxbar">Rxbar</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Past</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Chachos" title="Chachos">Chachos</a></li> <li><a href="/wiki/Cruncheroos" title="Cruncheroos">Cruncheroos</a></li> <li><a href="/wiki/Crispix" title="Crispix">Cinnamon Crunch Crispix</a></li> <li><a href="/wiki/Disney_Mickey%27s_Magix" class="mw-redirect" title="Disney Mickey's Magix">Disney Mickey's Magix</a></li> <li><a href="/wiki/Hunny_B%27s" class="mw-redirect" title="Hunny B's">Hunny B's</a></li> <li><a href="/wiki/Hydrox" title="Hydrox">Hydrox/Droxies</a></li> <li><a href="/wiki/Keebler_Company" title="Keebler Company">Keebler Company</a> <ul><li><a href="/wiki/Chips_Deluxe" title="Chips Deluxe">Chips Deluxe</a></li> <li><a href="/wiki/E.L._Fudge" title="E.L. Fudge">E.L. Fudge</a></li> <li><a href="/wiki/Famous_Amos" title="Famous Amos">Famous Amos</a></li> <li><a href="/wiki/Vienna_Fingers" title="Vienna Fingers">Vienna Fingers</a></li></ul></li> <li><a href="/wiki/Kream_Krunch" title="Kream Krunch">Kream Krunch</a></li> <li><a href="/wiki/Mini_Swirlz" title="Mini Swirlz">Mini Swirlz</a></li> <li><a href="/wiki/Mother%27s_Cookies" title="Mother's Cookies">Mother's Cookies</a></li> <li><a href="/wiki/Pep_(cereal)" title="Pep (cereal)">Pep</a></li> <li><a href="/wiki/Product_19" title="Product 19">Product 19</a></li> <li><a href="/wiki/Puffa_Puffa_Rice" title="Puffa Puffa Rice">Puffa Puffa Rice</a></li> <li><a href="/wiki/Ricicles" title="Ricicles">Ricicles</a></li> <li><a href="/wiki/Start_(cereal)" title="Start (cereal)">Start</a></li> <li><a href="/wiki/Sunshine_Biscuits" title="Sunshine Biscuits">Sunshine Biscuits</a></li> <li><a href="/wiki/Smorz" title="Smorz">Smorz</a></li> <li><a href="/wiki/Wheatables" title="Wheatables">Wheatables</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:8em">People</th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/John_Harvey_Kellogg" title="John Harvey Kellogg">John Harvey Kellogg</a></li> <li><a href="/wiki/Will_Keith_Kellogg" title="Will Keith Kellogg">Will Keith Kellogg</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:8em">Sponsorships</th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Sun_Bowl" title="Sun Bowl">Tony the Tiger Sun Bowl</a> (2019–2023)</li> <li><a href="/wiki/Pop-Tarts_Bowl" title="Pop-Tarts Bowl">Pop-Tarts Bowl</a> (2020–)</li> <li><a href="/wiki/Citrus_Bowl" title="Citrus Bowl">Cheez-It Citrus Bowl</a> (2023–)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:8em">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/Cereal_for_Dinner" title="Cereal for Dinner">Cereal for Dinner</a></i></li> <li><a href="/wiki/WK_Kellogg_Co" title="WK Kellogg Co">WK Kellogg Co</a></li> <li><a href="/wiki/W._K._Kellogg_Foundation" title="W. K. Kellogg Foundation">W. K. Kellogg Foundation</a></li> <li><a href="/wiki/Snap,_Crackle_and_Pop" title="Snap, Crackle and Pop">Snap, Crackle and Pop</a></li> <li><a class="mw-selflink selflink">Tony the Tiger</a></li> <li><a href="/wiki/Toucan_Sam" title="Toucan Sam">Toucan Sam</a></li> <li><a href="/wiki/Kellogg%27s_Cereal_City_USA" title="Kellogg's Cereal City USA">Kellogg's Cereal City USA</a></li> <li><a href="/wiki/2021_Kellogg%27s_strike" title="2021 Kellogg's strike">2021 Kellogg's strike</a></li> <li><i><a href="/wiki/Unfrosted" title="Unfrosted">Unfrosted</a></i></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <b><a href="/wiki/Category:Kellogg%27s" title="Category:Kellogg's">Category</a></b></li> <li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/18px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/24px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> <b><a href="https://commons.wikimedia.org/wiki/Category:Kellogg_Company" class="extiw" title="commons:Category:Kellogg Company">Commons</a></b></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; 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