CINXE.COM

<!DOCTYPE html> <html lang="en-SG" class="no-js"> <head> <meta charset="UTF-8" /><script type="text/javascript">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:["bam.nr-data.net"]}};(window.NREUM||(NREUM={})).loader_config={licenseKey:"NRJS-d1aad62634166c22251",applicationID:"757605588"};;/*! For license information please see nr-loader-rum-1.274.0.min.js.LICENSE.txt */ (()=>{var e,t,r={8122:(e,t,r)=>{"use strict";r.d(t,{a:()=>i});var n=r(944);function i(e,t){try{if(!e||"object"!=typeof e)return(0,n.R)(3);if(!t||"object"!=typeof t)return(0,n.R)(4);const r=Object.create(Object.getPrototypeOf(t),Object.getOwnPropertyDescriptors(t)),o=0===Object.keys(r).length?e:r;for(let a in o)if(void 0!==e[a])try{if(null===e[a]){r[a]=null;continue}Array.isArray(e[a])&&Array.isArray(t[a])?r[a]=Array.from(new Set([...e[a],...t[a]])):"object"==typeof e[a]&&"object"==typeof t[a]?r[a]=i(e[a],t[a]):r[a]=e[a]}catch(e){(0,n.R)(1,e)}return r}catch(e){(0,n.R)(2,e)}}},2555:(e,t,r)=>{"use strict";r.d(t,{Vp:()=>c,fn:()=>s,x1:()=>u});var n=r(384),i=r(8122);const o={beacon:n.NT.beacon,errorBeacon:n.NT.errorBeacon,licenseKey:void 0,applicationID:void 0,sa:void 0,queueTime:void 0,applicationTime:void 0,ttGuid:void 0,user:void 0,account:void 0,product:void 0,extra:void 0,jsAttributes:{},userAttributes:void 0,atts:void 0,transactionName:void 0,tNamePlain:void 0},a={};function s(e){try{const t=c(e);return!!t.licenseKey&&!!t.errorBeacon&&!!t.applicationID}catch(e){return!1}}function c(e){if(!e)throw new Error("All info objects require an agent identifier!");if(!a[e])throw new Error("Info for ".concat(e," was never set"));return a[e]}function u(e,t){if(!e)throw new Error("All info objects require an agent identifier!");a[e]=(0,i.a)(t,o);const r=(0,n.nY)(e);r&&(r.info=a[e])}},9417:(e,t,r)=>{"use strict";r.d(t,{D0:()=>g,gD:()=>h,xN:()=>p});var n=r(993);const i=e=>{if(!e||"string"!=typeof e)return!1;try{document.createDocumentFragment().querySelector(e)}catch{return!1}return!0};var o=r(2614),a=r(944),s=r(384),c=r(8122);const u="[data-nr-mask]",d=()=>{const e={mask_selector:"*",block_selector:"[data-nr-block]",mask_input_options:{color:!1,date:!1,"datetime-local":!1,email:!1,month:!1,number:!1,range:!1,search:!1,tel:!1,text:!1,time:!1,url:!1,week:!1,textarea:!1,select:!1,password:!0}};return{ajax:{deny_list:void 0,block_internal:!0,enabled:!0,harvestTimeSeconds:10,autoStart:!0},distributed_tracing:{enabled:void 0,exclude_newrelic_header:void 0,cors_use_newrelic_header:void 0,cors_use_tracecontext_headers:void 0,allowed_origins:void 0},feature_flags:[],generic_events:{enabled:!0,harvestTimeSeconds:30,autoStart:!0},harvest:{tooManyRequestsDelay:60},jserrors:{enabled:!0,harvestTimeSeconds:10,autoStart:!0},logging:{enabled:!0,harvestTimeSeconds:10,autoStart:!0,level:n.p_.INFO},metrics:{enabled:!0,autoStart:!0},obfuscate:void 0,page_action:{enabled:!0},page_view_event:{enabled:!0,autoStart:!0},page_view_timing:{enabled:!0,harvestTimeSeconds:30,autoStart:!0},performance:{capture_marks:!1,capture_measures:!1},privacy:{cookies_enabled:!0},proxy:{assets:void 0,beacon:void 0},session:{expiresMs:o.wk,inactiveMs:o.BB},session_replay:{autoStart:!0,enabled:!1,harvestTimeSeconds:60,preload:!1,sampling_rate:10,error_sampling_rate:100,collect_fonts:!1,inline_images:!1,fix_stylesheets:!0,mask_all_inputs:!0,get mask_text_selector(){return e.mask_selector},set mask_text_selector(t){i(t)?e.mask_selector="".concat(t,",").concat(u):""===t||null===t?e.mask_selector=u:(0,a.R)(5,t)},get block_class(){return"nr-block"},get ignore_class(){return"nr-ignore"},get mask_text_class(){return"nr-mask"},get block_selector(){return e.block_selector},set block_selector(t){i(t)?e.block_selector+=",".concat(t):""!==t&&(0,a.R)(6,t)},get mask_input_options(){return e.mask_input_options},set mask_input_options(t){t&&"object"==typeof t?e.mask_input_options={...t,password:!0}:(0,a.R)(7,t)}},session_trace:{enabled:!0,harvestTimeSeconds:10,autoStart:!0},soft_navigations:{enabled:!0,harvestTimeSeconds:10,autoStart:!0},spa:{enabled:!0,harvestTimeSeconds:10,autoStart:!0},ssl:void 0,user_actions:{enabled:!0}}},l={},f="All configuration objects require an agent identifier!";function g(e){if(!e)throw new Error(f);if(!l[e])throw new Error("Configuration for ".concat(e," was never set"));return l[e]}function p(e,t){if(!e)throw new Error(f);l[e]=(0,c.a)(t,d());const r=(0,s.nY)(e);r&&(r.init=l[e])}function h(e,t){if(!e)throw new Error(f);var r=g(e);if(r){for(var n=t.split("."),i=0;i<n.length-1;i++)if("object"!=typeof(r=r[n[i]]))return;r=r[n[n.length-1]]}return r}},3371:(e,t,r)=>{"use strict";r.d(t,{V:()=>f,f:()=>l});var n=r(8122),i=r(384),o=r(6154),a=r(9324);let s=0;const c={buildEnv:a.F3,distMethod:a.Xs,version:a.xv,originTime:o.WN},u={customTransaction:void 0,disabled:!1,isolatedBacklog:!1,loaderType:void 0,maxBytes:3e4,onerror:void 0,ptid:void 0,releaseIds:{},appMetadata:{},session:void 0,denyList:void 0,timeKeeper:void 0,obfuscator:void 0},d={};function l(e){if(!e)throw new Error("All runtime objects require an agent identifier!");if(!d[e])throw new Error("Runtime for ".concat(e," was never set"));return d[e]}function f(e,t){if(!e)throw new Error("All runtime objects require an agent identifier!");d[e]={...(0,n.a)(t,u),...c},Object.hasOwnProperty.call(d[e],"harvestCount")||Object.defineProperty(d[e],"harvestCount",{get:()=>++s});const r=(0,i.nY)(e);r&&(r.runtime=d[e])}},9324:(e,t,r)=>{"use strict";r.d(t,{F3:()=>i,Xs:()=>o,xv:()=>n});const n="1.274.0",i="PROD",o="CDN"},6154:(e,t,r)=>{"use strict";r.d(t,{OF:()=>c,RI:()=>i,WN:()=>d,bv:()=>o,gm:()=>a,mw:()=>s,sb:()=>u});var n=r(1863);const i="undefined"!=typeof window&&!!window.document,o="undefined"!=typeof WorkerGlobalScope&&("undefined"!=typeof self&&self instanceof WorkerGlobalScope&&self.navigator instanceof WorkerNavigator||"undefined"!=typeof globalThis&&globalThis instanceof WorkerGlobalScope&&globalThis.navigator instanceof WorkerNavigator),a=i?window:"undefined"!=typeof WorkerGlobalScope&&("undefined"!=typeof self&&self instanceof WorkerGlobalScope&&self||"undefined"!=typeof globalThis&&globalThis instanceof WorkerGlobalScope&&globalThis),s=Boolean("hidden"===a?.document?.visibilityState),c=/iPad|iPhone|iPod/.test(a.navigator?.userAgent),u=c&&"undefined"==typeof SharedWorker,d=((()=>{const e=a.navigator?.userAgent?.match(/Firefox[/\s](\d+\.\d+)/);Array.isArray(e)&&e.length>=2&&e[1]})(),Date.now()-(0,n.t)())},1687:(e,t,r)=>{"use strict";r.d(t,{Ak:()=>c,Ze:()=>l,x3:()=>u});var n=r(7836),i=r(3606),o=r(860),a=r(2646);const s={};function c(e,t){const r={staged:!1,priority:o.P3[t]||0};d(e),s[e].get(t)||s[e].set(t,r)}function u(e,t){e&&s[e]&&(s[e].get(t)&&s[e].delete(t),g(e,t,!1),s[e].size&&f(e))}function d(e){if(!e)throw new Error("agentIdentifier required");s[e]||(s[e]=new Map)}function l(e="",t="feature",r=!1){if(d(e),!e||!s[e].get(t)||r)return g(e,t);s[e].get(t).staged=!0,f(e)}function f(e){const t=Array.from(s[e]);t.every((([e,t])=>t.staged))&&(t.sort(((e,t)=>e[1].priority-t[1].priority)),t.forEach((([t])=>{s[e].delete(t),g(e,t)})))}function g(e,t,r=!0){const o=e?n.ee.get(e):n.ee,s=i.i.handlers;if(!o.aborted&&o.backlog&&s){if(r){const e=o.backlog[t],r=s[t];if(r){for(let t=0;e&&t<e.length;++t)p(e[t],r);Object.entries(r).forEach((([e,t])=>{Object.values(t||{}).forEach((t=>{t[0]?.on&&t[0]?.context()instanceof a.y&&t[0].on(e,t[1])}))}))}}o.isolatedBacklog||delete s[t],o.backlog[t]=null,o.emit("drain-"+t,[])}}function p(e,t){var r=e[1];Object.values(t[r]||{}).forEach((t=>{var r=e[0];if(t[0]===r){var n=t[1],i=e[3],o=e[2];n.apply(i,o)}}))}},7836:(e,t,r)=>{"use strict";r.d(t,{P:()=>c,ee:()=>u});var n=r(384),i=r(8990),o=r(3371),a=r(2646),s=r(5607);const c="nr@context:".concat(s.W),u=function e(t,r){var n={},s={},d={},l=!1;try{l=16===r.length&&(0,o.f)(r).isolatedBacklog}catch(e){}var f={on:p,addEventListener:p,removeEventListener:function(e,t){var r=n[e];if(!r)return;for(var i=0;i<r.length;i++)r[i]===t&&r.splice(i,1)},emit:function(e,r,n,i,o){!1!==o&&(o=!0);if(u.aborted&&!i)return;t&&o&&t.emit(e,r,n);for(var a=g(n),c=h(e),d=c.length,l=0;l<d;l++)c[l].apply(a,r);var p=m()[s[e]];p&&p.push([f,e,r,a]);return a},get:v,listeners:h,context:g,buffer:function(e,t){const r=m();if(t=t||"feature",f.aborted)return;Object.entries(e||{}).forEach((([e,n])=>{s[n]=t,t in r||(r[t]=[])}))},abort:function(){f._aborted=!0,Object.keys(f.backlog).forEach((e=>{delete f.backlog[e]}))},isBuffering:function(e){return!!m()[s[e]]},debugId:r,backlog:l?{}:t&&"object"==typeof t.backlog?t.backlog:{},isolatedBacklog:l};return Object.defineProperty(f,"aborted",{get:()=>{let e=f._aborted||!1;return e||(t&&(e=t.aborted),e)}}),f;function g(e){return e&&e instanceof a.y?e:e?(0,i.I)(e,c,(()=>new a.y(c))):new a.y(c)}function p(e,t){n[e]=h(e).concat(t)}function h(e){return n[e]||[]}function v(t){return d[t]=d[t]||e(f,t)}function m(){return f.backlog}}(void 0,"globalEE"),d=(0,n.Zm)();d.ee||(d.ee=u)},2646:(e,t,r)=>{"use strict";r.d(t,{y:()=>n});class n{constructor(e){this.contextId=e}}},9908:(e,t,r)=>{"use strict";r.d(t,{d:()=>n,p:()=>i});var n=r(7836).ee.get("handle");function i(e,t,r,i,o){o?(o.buffer([e],i),o.emit(e,t,r)):(n.buffer([e],i),n.emit(e,t,r))}},3606:(e,t,r)=>{"use strict";r.d(t,{i:()=>o});var n=r(9908);o.on=a;var i=o.handlers={};function o(e,t,r,o){a(o||n.d,i,e,t,r)}function a(e,t,r,i,o){o||(o="feature"),e||(e=n.d);var a=t[o]=t[o]||{};(a[r]=a[r]||[]).push([e,i])}},3878:(e,t,r)=>{"use strict";function n(e,t){return{capture:e,passive:!1,signal:t}}function i(e,t,r=!1,i){window.addEventListener(e,t,n(r,i))}function o(e,t,r=!1,i){document.addEventListener(e,t,n(r,i))}r.d(t,{DD:()=>o,jT:()=>n,sp:()=>i})},5607:(e,t,r)=>{"use strict";r.d(t,{W:()=>n});const n=(0,r(9566).bz)()},9566:(e,t,r)=>{"use strict";r.d(t,{LA:()=>s,bz:()=>a});var n=r(6154);const i="xxxxxxxx-xxxx-4xxx-yxxx-xxxxxxxxxxxx";function o(e,t){return e?15&e[t]:16*Math.random()|0}function a(){const e=n.gm?.crypto||n.gm?.msCrypto;let t,r=0;return e&&e.getRandomValues&&(t=e.getRandomValues(new Uint8Array(30))),i.split("").map((e=>"x"===e?o(t,r++).toString(16):"y"===e?(3&o()|8).toString(16):e)).join("")}function s(e){const t=n.gm?.crypto||n.gm?.msCrypto;let r,i=0;t&&t.getRandomValues&&(r=t.getRandomValues(new Uint8Array(e)));const a=[];for(var s=0;s<e;s++)a.push(o(r,i++).toString(16));return a.join("")}},2614:(e,t,r)=>{"use strict";r.d(t,{BB:()=>a,H3:()=>n,g:()=>u,iL:()=>c,tS:()=>s,uh:()=>i,wk:()=>o});const n="NRBA",i="SESSION",o=144e5,a=18e5,s={STARTED:"session-started",PAUSE:"session-pause",RESET:"session-reset",RESUME:"session-resume",UPDATE:"session-update"},c={SAME_TAB:"same-tab",CROSS_TAB:"cross-tab"},u={OFF:0,FULL:1,ERROR:2}},1863:(e,t,r)=>{"use strict";function n(){return Math.floor(performance.now())}r.d(t,{t:()=>n})},944:(e,t,r)=>{"use strict";function n(e,t){"function"==typeof console.debug&&console.debug("New Relic Warning: https://github.com/newrelic/newrelic-browser-agent/blob/main/docs/warning-codes.md#".concat(e),t)}r.d(t,{R:()=>n})},5284:(e,t,r)=>{"use strict";r.d(t,{t:()=>c,B:()=>s});var n=r(7836),i=r(6154);const o="newrelic";const a=new Set,s={};function c(e,t){const r=n.ee.get(t);s[t]??={},e&&"object"==typeof e&&(a.has(t)||(r.emit("rumresp",[e]),s[t]=e,a.add(t),function(e={}){try{i.gm.dispatchEvent(new CustomEvent(o,{detail:e}))}catch(e){}}({loaded:!0})))}},8990:(e,t,r)=>{"use strict";r.d(t,{I:()=>i});var n=Object.prototype.hasOwnProperty;function i(e,t,r){if(n.call(e,t))return e[t];var i=r();if(Object.defineProperty&&Object.keys)try{return Object.defineProperty(e,t,{value:i,writable:!0,enumerable:!1}),i}catch(e){}return e[t]=i,i}},6389:(e,t,r)=>{"use strict";function n(e,t=500,r={}){const n=r?.leading||!1;let i;return(...r)=>{n&&void 0===i&&(e.apply(this,r),i=setTimeout((()=>{i=clearTimeout(i)}),t)),n||(clearTimeout(i),i=setTimeout((()=>{e.apply(this,r)}),t))}}function i(e){let t=!1;return(...r)=>{t||(t=!0,e.apply(this,r))}}r.d(t,{J:()=>i,s:()=>n})},5289:(e,t,r)=>{"use strict";r.d(t,{GG:()=>o,sB:()=>a});var n=r(3878);function i(){return"undefined"==typeof document||"complete"===document.readyState}function o(e,t){if(i())return e();(0,n.sp)("load",e,t)}function a(e){if(i())return e();(0,n.DD)("DOMContentLoaded",e)}},384:(e,t,r)=>{"use strict";r.d(t,{NT:()=>o,US:()=>d,Zm:()=>a,bQ:()=>c,dV:()=>s,nY:()=>u,pV:()=>l});var n=r(6154),i=r(1863);const o={beacon:"bam.nr-data.net",errorBeacon:"bam.nr-data.net"};function a(){return n.gm.NREUM||(n.gm.NREUM={}),void 0===n.gm.newrelic&&(n.gm.newrelic=n.gm.NREUM),n.gm.NREUM}function s(){let e=a();return e.o||(e.o={ST:n.gm.setTimeout,SI:n.gm.setImmediate,CT:n.gm.clearTimeout,XHR:n.gm.XMLHttpRequest,REQ:n.gm.Request,EV:n.gm.Event,PR:n.gm.Promise,MO:n.gm.MutationObserver,FETCH:n.gm.fetch,WS:n.gm.WebSocket}),e}function c(e,t){let r=a();r.initializedAgents??={},t.initializedAt={ms:(0,i.t)(),date:new Date},r.initializedAgents[e]=t}function u(e){let t=a();return t.initializedAgents?.[e]}function d(e,t){a()[e]=t}function l(){return function(){let e=a();const t=e.info||{};e.info={beacon:o.beacon,errorBeacon:o.errorBeacon,...t}}(),function(){let e=a();const t=e.init||{};e.init={...t}}(),s(),function(){let e=a();const t=e.loader_config||{};e.loader_config={...t}}(),a()}},2843:(e,t,r)=>{"use strict";r.d(t,{u:()=>i});var n=r(3878);function i(e,t=!1,r,i){(0,n.DD)("visibilitychange",(function(){if(t)return void("hidden"===document.visibilityState&&e());e(document.visibilityState)}),r,i)}},3434:(e,t,r)=>{"use strict";r.d(t,{YM:()=>c});var n=r(7836),i=r(5607);const o="nr@original:".concat(i.W);var a=Object.prototype.hasOwnProperty,s=!1;function c(e,t){return e||(e=n.ee),r.inPlace=function(e,t,n,i,o){n||(n="");const a="-"===n.charAt(0);for(let s=0;s<t.length;s++){const c=t[s],u=e[c];d(u)||(e[c]=r(u,a?c+n:n,i,c,o))}},r.flag=o,r;function r(t,r,n,s,c){return d(t)?t:(r||(r=""),nrWrapper[o]=t,function(e,t,r){if(Object.defineProperty&&Object.keys)try{return Object.keys(e).forEach((function(r){Object.defineProperty(t,r,{get:function(){return e[r]},set:function(t){return e[r]=t,t}})})),t}catch(e){u([e],r)}for(var n in e)a.call(e,n)&&(t[n]=e[n])}(t,nrWrapper,e),nrWrapper);function nrWrapper(){var o,a,d,l;try{a=this,o=[...arguments],d="function"==typeof n?n(o,a):n||{}}catch(t){u([t,"",[o,a,s],d],e)}i(r+"start",[o,a,s],d,c);try{return l=t.apply(a,o)}catch(e){throw i(r+"err",[o,a,e],d,c),e}finally{i(r+"end",[o,a,l],d,c)}}}function i(r,n,i,o){if(!s||t){var a=s;s=!0;try{e.emit(r,n,i,t,o)}catch(t){u([t,r,n,i],e)}s=a}}}function u(e,t){t||(t=n.ee);try{t.emit("internal-error",e)}catch(e){}}function d(e){return!(e&&"function"==typeof e&&e.apply&&!e[o])}},993:(e,t,r)=>{"use strict";r.d(t,{ET:()=>o,p_:()=>i});var n=r(860);const i={ERROR:"ERROR",WARN:"WARN",INFO:"INFO",DEBUG:"DEBUG",TRACE:"TRACE"},o="log";n.K7.logging},3969:(e,t,r)=>{"use strict";r.d(t,{TZ:()=>n,XG:()=>s,rs:()=>i,xV:()=>a,z_:()=>o});const n=r(860).K7.metrics,i="sm",o="cm",a="storeSupportabilityMetrics",s="storeEventMetrics"},6630:(e,t,r)=>{"use strict";r.d(t,{T:()=>n});const n=r(860).K7.pageViewEvent},782:(e,t,r)=>{"use strict";r.d(t,{T:()=>n});const n=r(860).K7.pageViewTiming},6344:(e,t,r)=>{"use strict";r.d(t,{G4:()=>i});var n=r(2614);r(860).K7.sessionReplay;const i={RECORD:"recordReplay",PAUSE:"pauseReplay",REPLAY_RUNNING:"replayRunning",ERROR_DURING_REPLAY:"errorDuringReplay"};n.g.ERROR,n.g.FULL,n.g.OFF},4234:(e,t,r)=>{"use strict";r.d(t,{W:()=>o});var n=r(7836),i=r(1687);class o{constructor(e,t){this.agentIdentifier=e,this.ee=n.ee.get(e),this.featureName=t,this.blocked=!1}deregisterDrain(){(0,i.x3)(this.agentIdentifier,this.featureName)}}},7603:(e,t,r)=>{"use strict";r.d(t,{j:()=>P});var n=r(860),i=r(2555),o=r(3371),a=r(9908),s=r(7836),c=r(1687),u=r(5289),d=r(6154),l=r(944),f=r(3969),g=r(384),p=r(6344);const h=["setErrorHandler","finished","addToTrace","addRelease","addPageAction","setCurrentRouteName","setPageViewName","setCustomAttribute","interaction","noticeError","setUserId","setApplicationVersion","start",p.G4.RECORD,p.G4.PAUSE,"log","wrapLogger"],v=["setErrorHandler","finished","addToTrace","addRelease"];var m=r(1863),b=r(2614),y=r(993);var w=r(2646),A=r(3434);function R(e,t,r,n){if("object"!=typeof t||!t||"string"!=typeof r||!r||"function"!=typeof t[r])return(0,l.R)(29);const i=function(e){return(e||s.ee).get("logger")}(e),o=(0,A.YM)(i),a=new w.y(s.P);return a.level=n.level,a.customAttributes=n.customAttributes,o.inPlace(t,[r],"wrap-logger-",a),i}function E(){const e=(0,g.pV)();h.forEach((t=>{e[t]=(...r)=>function(t,...r){let n=[];return Object.values(e.initializedAgents).forEach((e=>{e&&e.api?e.exposed&&e.api[t]&&n.push(e.api[t](...r)):(0,l.R)(38,t)})),n.length>1?n:n[0]}(t,...r)}))}const x={};function _(e,t,g=!1){t||(0,c.Ak)(e,"api");const h={};var w=s.ee.get(e),A=w.get("tracer");x[e]=b.g.OFF,w.on(p.G4.REPLAY_RUNNING,(t=>{x[e]=t}));var E="api-",_=E+"ixn-";function N(t,r,n,o){const a=(0,i.Vp)(e);return null===r?delete a.jsAttributes[t]:(0,i.x1)(e,{...a,jsAttributes:{...a.jsAttributes,[t]:r}}),j(E,n,!0,o||null===r?"session":void 0)(t,r)}function T(){}h.log=function(e,{customAttributes:t={},level:r=y.p_.INFO}={}){(0,a.p)(f.xV,["API/log/called"],void 0,n.K7.metrics,w),function(e,t,r={},i=y.p_.INFO){(0,a.p)(f.xV,["API/logging/".concat(i.toLowerCase(),"/called")],void 0,n.K7.metrics,e),(0,a.p)(y.ET,[(0,m.t)(),t,r,i],void 0,n.K7.logging,e)}(w,e,t,r)},h.wrapLogger=(e,t,{customAttributes:r={},level:i=y.p_.INFO}={})=>{(0,a.p)(f.xV,["API/wrapLogger/called"],void 0,n.K7.metrics,w),R(w,e,t,{customAttributes:r,level:i})},v.forEach((e=>{h[e]=j(E,e,!0,"api")})),h.addPageAction=j(E,"addPageAction",!0,n.K7.genericEvents),h.setPageViewName=function(t,r){if("string"==typeof t)return"/"!==t.charAt(0)&&(t="/"+t),(0,o.f)(e).customTransaction=(r||"http://custom.transaction")+t,j(E,"setPageViewName",!0)()},h.setCustomAttribute=function(e,t,r=!1){if("string"==typeof e){if(["string","number","boolean"].includes(typeof t)||null===t)return N(e,t,"setCustomAttribute",r);(0,l.R)(40,typeof t)}else(0,l.R)(39,typeof e)},h.setUserId=function(e){if("string"==typeof e||null===e)return N("enduser.id",e,"setUserId",!0);(0,l.R)(41,typeof e)},h.setApplicationVersion=function(e){if("string"==typeof e||null===e)return N("application.version",e,"setApplicationVersion",!1);(0,l.R)(42,typeof e)},h.start=()=>{try{(0,a.p)(f.xV,["API/start/called"],void 0,n.K7.metrics,w),w.emit("manual-start-all")}catch(e){(0,l.R)(23,e)}},h[p.G4.RECORD]=function(){(0,a.p)(f.xV,["API/recordReplay/called"],void 0,n.K7.metrics,w),(0,a.p)(p.G4.RECORD,[],void 0,n.K7.sessionReplay,w)},h[p.G4.PAUSE]=function(){(0,a.p)(f.xV,["API/pauseReplay/called"],void 0,n.K7.metrics,w),(0,a.p)(p.G4.PAUSE,[],void 0,n.K7.sessionReplay,w)},h.interaction=function(e){return(new T).get("object"==typeof e?e:{})};const S=T.prototype={createTracer:function(e,t){var r={},i=this,o="function"==typeof t;return(0,a.p)(f.xV,["API/createTracer/called"],void 0,n.K7.metrics,w),g||(0,a.p)(_+"tracer",[(0,m.t)(),e,r],i,n.K7.spa,w),function(){if(A.emit((o?"":"no-")+"fn-start",[(0,m.t)(),i,o],r),o)try{return t.apply(this,arguments)}catch(e){const t="string"==typeof e?new Error(e):e;throw A.emit("fn-err",[arguments,this,t],r),t}finally{A.emit("fn-end",[(0,m.t)()],r)}}}};function j(e,t,r,i){return function(){return(0,a.p)(f.xV,["API/"+t+"/called"],void 0,n.K7.metrics,w),i&&(0,a.p)(e+t,[(0,m.t)(),...arguments],r?null:this,i,w),r?void 0:this}}function k(){r.e(296).then(r.bind(r,8778)).then((({setAPI:t})=>{t(e),(0,c.Ze)(e,"api")})).catch((e=>{(0,l.R)(27,e),w.abort()}))}return["actionText","setName","setAttribute","save","ignore","onEnd","getContext","end","get"].forEach((e=>{S[e]=j(_,e,void 0,g?n.K7.softNav:n.K7.spa)})),h.setCurrentRouteName=g?j(_,"routeName",void 0,n.K7.softNav):j(E,"routeName",!0,n.K7.spa),h.noticeError=function(t,r){"string"==typeof t&&(t=new Error(t)),(0,a.p)(f.xV,["API/noticeError/called"],void 0,n.K7.metrics,w),(0,a.p)("err",[t,(0,m.t)(),!1,r,!!x[e]],void 0,n.K7.jserrors,w)},d.RI?(0,u.GG)((()=>k()),!0):k(),h}var N=r(9417),T=r(8122);const S={accountID:void 0,trustKey:void 0,agentID:void 0,licenseKey:void 0,applicationID:void 0,xpid:void 0},j={};var k=r(5284);const I=e=>{const t=e.startsWith("http");e+="/",r.p=t?e:"https://"+e};let O=!1;function P(e,t={},r,n){let{init:a,info:c,loader_config:u,runtime:l={},exposed:f=!0}=t;l.loaderType=r;const p=(0,g.pV)();c||(a=p.init,c=p.info,u=p.loader_config),(0,N.xN)(e.agentIdentifier,a||{}),function(e,t){if(!e)throw new Error("All loader-config objects require an agent identifier!");j[e]=(0,T.a)(t,S);const r=(0,g.nY)(e);r&&(r.loader_config=j[e])}(e.agentIdentifier,u||{}),c.jsAttributes??={},d.bv&&(c.jsAttributes.isWorker=!0),(0,i.x1)(e.agentIdentifier,c);const h=(0,N.D0)(e.agentIdentifier),v=[c.beacon,c.errorBeacon];O||(h.proxy.assets&&(I(h.proxy.assets),v.push(h.proxy.assets)),h.proxy.beacon&&v.push(h.proxy.beacon),E(),(0,g.US)("activatedFeatures",k.B),e.runSoftNavOverSpa&&=!0===h.soft_navigations.enabled&&h.feature_flags.includes("soft_nav")),l.denyList=[...h.ajax.deny_list||[],...h.ajax.block_internal?v:[]],l.ptid=e.agentIdentifier,(0,o.V)(e.agentIdentifier,l),e.ee=s.ee.get(e.agentIdentifier),void 0===e.api&&(e.api=_(e.agentIdentifier,n,e.runSoftNavOverSpa)),void 0===e.exposed&&(e.exposed=f),O=!0}},8374:(e,t,r)=>{r.nc=(()=>{try{return document?.currentScript?.nonce}catch(e){}return""})()},860:(e,t,r)=>{"use strict";r.d(t,{$J:()=>o,K7:()=>n,P3:()=>i});const n={ajax:"ajax",genericEvents:"generic_events",jserrors:"jserrors",logging:"logging",metrics:"metrics",pageAction:"page_action",pageViewEvent:"page_view_event",pageViewTiming:"page_view_timing",sessionReplay:"session_replay",sessionTrace:"session_trace",softNav:"soft_navigations",spa:"spa"},i={[n.pageViewEvent]:1,[n.pageViewTiming]:2,[n.metrics]:3,[n.jserrors]:4,[n.spa]:5,[n.ajax]:6,[n.sessionTrace]:7,[n.softNav]:8,[n.sessionReplay]:9,[n.logging]:10,[n.genericEvents]:11},o={[n.pageViewTiming]:"events",[n.ajax]:"events",[n.spa]:"events",[n.softNav]:"events",[n.metrics]:"jserrors",[n.jserrors]:"jserrors",[n.sessionTrace]:"browser/blobs",[n.sessionReplay]:"browser/blobs",[n.logging]:"browser/logs",[n.genericEvents]:"ins"}}},n={};function i(e){var t=n[e];if(void 0!==t)return t.exports;var o=n[e]={exports:{}};return r[e](o,o.exports,i),o.exports}i.m=r,i.d=(e,t)=>{for(var r in t)i.o(t,r)&&!i.o(e,r)&&Object.defineProperty(e,r,{enumerable:!0,get:t[r]})},i.f={},i.e=e=>Promise.all(Object.keys(i.f).reduce(((t,r)=>(i.f[r](e,t),t)),[])),i.u=e=>"nr-rum-1.274.0.min.js",i.o=(e,t)=>Object.prototype.hasOwnProperty.call(e,t),e={},t="NRBA-1.274.0.PROD:",i.l=(r,n,o,a)=>{if(e[r])e[r].push(n);else{var s,c;if(void 0!==o)for(var u=document.getElementsByTagName("script"),d=0;d<u.length;d++){var l=u[d];if(l.getAttribute("src")==r||l.getAttribute("data-webpack")==t+o){s=l;break}}if(!s){c=!0;var f={296:"sha512-gkYkZDAwQ9PwaDXs2YM+rNIdRej1Ac1mupWobRJ8eahQcXz6/sunGZCKklrzi5kWxhOGRZr2tn0rEKuLTXzfAA=="};(s=document.createElement("script")).charset="utf-8",s.timeout=120,i.nc&&s.setAttribute("nonce",i.nc),s.setAttribute("data-webpack",t+o),s.src=r,0!==s.src.indexOf(window.location.origin+"/")&&(s.crossOrigin="anonymous"),f[a]&&(s.integrity=f[a])}e[r]=[n];var g=(t,n)=>{s.onerror=s.onload=null,clearTimeout(p);var i=e[r];if(delete e[r],s.parentNode&&s.parentNode.removeChild(s),i&&i.forEach((e=>e(n))),t)return t(n)},p=setTimeout(g.bind(null,void 0,{type:"timeout",target:s}),12e4);s.onerror=g.bind(null,s.onerror),s.onload=g.bind(null,s.onload),c&&document.head.appendChild(s)}},i.r=e=>{"undefined"!=typeof Symbol&&Symbol.toStringTag&&Object.defineProperty(e,Symbol.toStringTag,{value:"Module"}),Object.defineProperty(e,"__esModule",{value:!0})},i.p="https://js-agent.newrelic.com/",(()=>{var e={840:0,374:0};i.f.j=(t,r)=>{var n=i.o(e,t)?e[t]:void 0;if(0!==n)if(n)r.push(n[2]);else{var o=new Promise(((r,i)=>n=e[t]=[r,i]));r.push(n[2]=o);var a=i.p+i.u(t),s=new Error;i.l(a,(r=>{if(i.o(e,t)&&(0!==(n=e[t])&&(e[t]=void 0),n)){var o=r&&("load"===r.type?"missing":r.type),a=r&&r.target&&r.target.src;s.message="Loading chunk "+t+" failed.\n("+o+": "+a+")",s.name="ChunkLoadError",s.type=o,s.request=a,n[1](s)}}),"chunk-"+t,t)}};var t=(t,r)=>{var n,o,[a,s,c]=r,u=0;if(a.some((t=>0!==e[t]))){for(n in s)i.o(s,n)&&(i.m[n]=s[n]);if(c)c(i)}for(t&&t(r);u<a.length;u++)o=a[u],i.o(e,o)&&e[o]&&e[o][0](),e[o]=0},r=self["webpackChunk:NRBA-1.274.0.PROD"]=self["webpackChunk:NRBA-1.274.0.PROD"]||[];r.forEach(t.bind(null,0)),r.push=t.bind(null,r.push.bind(r))})(),(()=>{"use strict";i(8374);var e=i(944),t=i(6344),r=i(9566);class n{agentIdentifier;constructor(e=(0,r.LA)(16)){this.agentIdentifier=e}#e(t,...r){if("function"==typeof this.api?.[t])return this.api[t](...r);(0,e.R)(35,t)}addPageAction(e,t){return this.#e("addPageAction",e,t)}setPageViewName(e,t){return this.#e("setPageViewName",e,t)}setCustomAttribute(e,t,r){return this.#e("setCustomAttribute",e,t,r)}noticeError(e,t){return this.#e("noticeError",e,t)}setUserId(e){return this.#e("setUserId",e)}setApplicationVersion(e){return this.#e("setApplicationVersion",e)}setErrorHandler(e){return this.#e("setErrorHandler",e)}addRelease(e,t){return this.#e("addRelease",e,t)}log(e,t){return this.#e("log",e,t)}}class o extends n{#e(t,...r){if("function"==typeof this.api?.[t])return this.api[t](...r);(0,e.R)(35,t)}start(){return this.#e("start")}finished(e){return this.#e("finished",e)}recordReplay(){return this.#e(t.G4.RECORD)}pauseReplay(){return this.#e(t.G4.PAUSE)}addToTrace(e){return this.#e("addToTrace",e)}setCurrentRouteName(e){return this.#e("setCurrentRouteName",e)}interaction(){return this.#e("interaction")}wrapLogger(e,t,r){return this.#e("wrapLogger",e,t,r)}}var a=i(860),s=i(9417);const c=Object.values(a.K7);function u(e){const t={};return c.forEach((r=>{t[r]=function(e,t){return!0===(0,s.gD)(t,"".concat(e,".enabled"))}(r,e)})),t}var d=i(7603);var l=i(1687),f=i(4234),g=i(5289),p=i(6154),h=i(384);const v=e=>p.RI&&!0===(0,s.gD)(e,"privacy.cookies_enabled");function m(e){return!!(0,h.dV)().o.MO&&v(e)&&!0===(0,s.gD)(e,"session_trace.enabled")}var b=i(6389);class y extends f.W{constructor(e,t,r=!0){super(e.agentIdentifier,t),this.auto=r,this.abortHandler=void 0,this.featAggregate=void 0,this.onAggregateImported=void 0,!1===e.init[this.featureName].autoStart&&(this.auto=!1),this.auto?(0,l.Ak)(e.agentIdentifier,t):this.ee.on("manual-start-all",(0,b.J)((()=>{(0,l.Ak)(e.agentIdentifier,this.featureName),this.auto=!0,this.importAggregator(e)})))}importAggregator(t,r={}){if(this.featAggregate||!this.auto)return;let n;this.onAggregateImported=new Promise((e=>{n=e}));const o=async()=>{let o;try{if(v(this.agentIdentifier)){const{setupAgentSession:e}=await i.e(296).then(i.bind(i,3861));o=e(t)}}catch(t){(0,e.R)(20,t),this.ee.emit("internal-error",[t]),this.featureName===a.K7.sessionReplay&&this.abortHandler?.()}try{if(t.sharedAggregator)await t.sharedAggregator;else{t.sharedAggregator=i.e(296).then(i.bind(i,9337));const{EventAggregator:e}=await t.sharedAggregator;t.sharedAggregator=new e}if(!this.#t(this.featureName,o))return(0,l.Ze)(this.agentIdentifier,this.featureName),void n(!1);const{lazyFeatureLoader:e}=await i.e(296).then(i.bind(i,6103)),{Aggregate:a}=await e(this.featureName,"aggregate");this.featAggregate=new a(t,r),n(!0)}catch(t){(0,e.R)(34,t),this.abortHandler?.(),(0,l.Ze)(this.agentIdentifier,this.featureName,!0),n(!1),this.ee&&this.ee.abort()}};p.RI?(0,g.GG)((()=>o()),!0):o()}#t(e,t){switch(e){case a.K7.sessionReplay:return m(this.agentIdentifier)&&!!t;case a.K7.sessionTrace:return!!t;default:return!0}}}var w=i(6630);class A extends y{static featureName=w.T;constructor(e,t=!0){super(e,w.T,t),this.importAggregator(e)}}var R=i(9908),E=i(2843),x=i(3878),_=i(782),N=i(1863);class T extends y{static featureName=_.T;constructor(e,t=!0){super(e,_.T,t),p.RI&&((0,E.u)((()=>(0,R.p)("docHidden",[(0,N.t)()],void 0,_.T,this.ee)),!0),(0,x.sp)("pagehide",(()=>(0,R.p)("winPagehide",[(0,N.t)()],void 0,_.T,this.ee))),this.importAggregator(e))}}var S=i(3969);class j extends y{static featureName=S.TZ;constructor(e,t=!0){super(e,S.TZ,t),this.importAggregator(e)}}new class extends o{constructor(t,r){super(r),p.gm?(this.features={},(0,h.bQ)(this.agentIdentifier,this),this.desiredFeatures=new Set(t.features||[]),this.desiredFeatures.add(A),this.runSoftNavOverSpa=[...this.desiredFeatures].some((e=>e.featureName===a.K7.softNav)),(0,d.j)(this,t,t.loaderType||"agent"),this.run()):(0,e.R)(21)}get config(){return{info:this.info,init:this.init,loader_config:this.loader_config,runtime:this.runtime}}run(){try{const t=u(this.agentIdentifier),r=[...this.desiredFeatures];r.sort(((e,t)=>a.P3[e.featureName]-a.P3[t.featureName])),r.forEach((r=>{if(!t[r.featureName]&&r.featureName!==a.K7.pageViewEvent)return;if(this.runSoftNavOverSpa&&r.featureName===a.K7.spa)return;if(!this.runSoftNavOverSpa&&r.featureName===a.K7.softNav)return;const n=function(e){switch(e){case a.K7.ajax:return[a.K7.jserrors];case a.K7.sessionTrace:return[a.K7.ajax,a.K7.pageViewEvent];case a.K7.sessionReplay:return[a.K7.sessionTrace];case a.K7.pageViewTiming:return[a.K7.pageViewEvent];default:return[]}}(r.featureName).filter((e=>!(e in this.features)));n.length>0&&(0,e.R)(36,{targetFeature:r.featureName,missingDependencies:n}),this.features[r.featureName]=new r(this)}))}catch(t){(0,e.R)(22,t);for(const e in this.features)this.features[e].abortHandler?.();const r=(0,h.Zm)();delete r.initializedAgents[this.agentIdentifier]?.api,delete r.initializedAgents[this.agentIdentifier]?.features,delete this.sharedAggregator;return r.ee.get(this.agentIdentifier).abort(),!1}}}({features:[A,T,j],loaderType:"lite"})})()})();</script> <meta name="viewport" content="width=device-width, initial-scale=1" /> <link rel="preconnect" href="https://a.sfdcstatic.com">  <script src="https://a.sfdcstatic.com/digital/one-trust/core/stable/scripttemplates/otSDKStub.js" data-domain-script="8e783e8c-0ad0-475d-8fca-4a03afa0a02a"></script> <script> /* OneTrust callback */ function OptanonWrapper() { var ot_link = document.querySelector('a.optanon-toggle-display'); if (ot_link) { ot_link.addEventListener('click', event => { Optanon.ToggleInfoDisplay(); // ot_modal.style.display = "block"; }); } function getCookie(name) { var value = "; " + document.cookie; var parts = value.split("; " + name + "="); if (parts.length == 2) { return parts.pop().split(";").shift(); } } function removeElement(element) { if (!getCookie('OptanonAlertBoxClosed') && element) { element.style.display = "none"; } } // Push a oneTrust group update event to dataLayer if (window.dataLayer) { window.dataLayer.push({event: 'OneTrustGroupsUpdated'}); } //Check if user's cookies are enabled, if not remove One Trust from page var cookies = ("cookie" in document && (document.cookie.length > 0 || (document.cookie = "test").indexOf.call(document.cookie, "test") > -1)); if (!cookies) { var box = document.querySelector('#onetrust-consent-sdk'); box.remove(); return; } try { //Check if current page is Privacy page, if so do not display One Trust modal if(digitalData) { if(digitalData.page.pagename.indexOf(":company:privacy") > -1){ var el = document.querySelector("#onetrust-consent-sdk"); removeElement(el); } } /* reinitialize active groups after user updates consent */ if (SfdcWwwBase.gdpr) { SfdcWwwBase.gdpr.init(); } } catch(err) { console.error(err.message) } } </script>  <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-WRXS6TH'); </script> <script>(function(html){html.className = html.className.replace(/\bno-js\b/,'js')})(document.documentElement);</script> <meta name="theme-color" content="#0D9DDA" /><link rel="preload" as="font" href="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/dist/fonts/salesforce-sans/SalesforceSans-Regular.woff2" type="font/woff2" crossorigin> <link rel="preload" as="font" href="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/dist/fonts/salesforce-sans/SalesforceSans-Bold.woff2" type="font/woff2" crossorigin> <link rel="preload" as="font" href="https://a.sfdcstatic.com/shared/fonts/avant-garde/AvantGardeForSalesforceW05-Dm.woff2" type="font/woff2" crossorigin> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>3 Revealing Stats From Our Digital Trends Report - Salesforce</title> <meta name="description" content="Digital channels are driving more revenue, customers want more transparency, and other revealing insights from the Digital Trends Report." /> <link rel="canonical" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /> <meta property="og:type" content="article" /> <meta property="og:title" content="3 Revealing Stats From Our Digital Trends Report" /> <meta property="og:description" content="Digital channels are driving more revenue, customers want more transparency, and other revealing insights from the Digital Trends Report." /> <meta property="og:url" content="https://www.salesforce.com/ap/blog/digital-trends-report/" /> <meta property="og:site_name" content="Salesforce" /> <meta property="article:published_time" content="2023-06-06T19:34:05+00:00" /> <meta property="article:modified_time" content="2023-06-15T07:58:03+00:00" /> <meta property="og:image" content="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/good-online-customer-experience.jpg" /> <meta property="og:image:width" content="500" /> <meta property="og:image:height" content="281" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Vala Afshar" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Vala Afshar" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="3 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.salesforce.com/ap/blog/digital-trends-report/","url":"https://www.salesforce.com/ap/blog/digital-trends-report/","name":"3 Revealing Stats From Our Digital Trends Report - Salesforce","isPartOf":{"@id":"https://www.salesforce.com/ap/blog/#website"},"primaryImageOfPage":{"@id":"https://www.salesforce.com/ap/blog/digital-trends-report/#primaryimage"},"image":{"@id":"https://www.salesforce.com/ap/blog/digital-trends-report/#primaryimage"},"thumbnailUrl":"https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/good-online-customer-experience.jpg","datePublished":"2023-06-06T19:34:05+00:00","dateModified":"2023-06-15T07:58:03+00:00","author":{"@id":"https://www.salesforce.com/ap/blog/#/schema/person/601f410a2801f4ddcf6f00cb182e69d3"},"description":"Digital channels are driving more revenue, customers want more transparency, and other revealing insights from the Digital Trends Report.","breadcrumb":{"@id":"https://www.salesforce.com/ap/blog/digital-trends-report/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https://www.salesforce.com/ap/blog/digital-trends-report/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https://www.salesforce.com/ap/blog/digital-trends-report/#primaryimage","url":"https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/good-online-customer-experience.jpg","contentUrl":"https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/good-online-customer-experience.jpg","width":"500","height":"281","caption":"3 Revealing Stats From Our Digital Trends Report"},{"@type":"BreadcrumbList","@id":"https://www.salesforce.com/ap/blog/digital-trends-report/#breadcrumb","itemListElement":[{"@type":"ListItem","position":"1","name":"Home","item":"https://www.salesforce.com/ap/blog/"},{"@type":"ListItem","position":"2","name":"Recent Stories","item":"https://www.salesforce.com/ap/blog/recent-stories/"},{"@type":"ListItem","position":"3","name":"3 Revealing Stats From Our Digital Trends Report"}]},{"@type":"WebSite","@id":"https://www.salesforce.com/ap/blog/#website","url":"https://www.salesforce.com/ap/blog/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.salesforce.com/ap/blog/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-SG"},{"@type":"Person","@id":"https://www.salesforce.com/ap/blog/#/schema/person/601f410a2801f4ddcf6f00cb182e69d3","name":"digital-delivery-operations7076","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https://www.salesforce.com/ap/blog/#/schema/person/image/e5b7ec3f4b8594348926a70f1ea83384","url":"https://secure.gravatar.com/avatar/4c36a2b7b3a6567dbf55c6aa012621f2?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/4c36a2b7b3a6567dbf55c6aa012621f2?s=96&d=mm&r=g","caption":"digital-delivery-operations7076"},"sameAs":["http://www.salesforce.com"],"url":"https://www.salesforce.com/ap/blog/author/digital-delivery-operations7076/"}]}</script>  <link rel='dns-prefetch' href='//www.salesforce.com' /> <link rel='dns-prefetch' href='//a.sfdcstatic.com' /> <link rel='dns-prefetch' href='//public.tableau.com' /> <link rel='dns-prefetch' href='//cdn.optimizely.com' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel="alternate" type="application/rss+xml" title="Salesforce » Feed" href="https://www.salesforce.com/ap/blog/feed/" /> <link rel="alternate" type="application/rss+xml" title="Salesforce » Comments Feed" href="https://www.salesforce.com/ap/blog/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="Salesforce » 3 Revealing Stats From Our Digital Trends Report Comments Feed" href="https://www.salesforce.com/ap/blog/digital-trends-report/feed/" /> <link rel='stylesheet' id='wp-block-library-css' href='https://www.salesforce.com/ap/blog/wp-includes/css/dist/block-library/style.min.css?ver=6.6.2' media='all' /> <style id='co-authors-plus-coauthors-style-inline-css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='safe-svg-svg-icon-style-inline-css'> .safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%} </style> <link rel='stylesheet' id='mediaelement-css' href='https://www.salesforce.com/ap/blog/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.17' media='all' /> <link rel='stylesheet' id='wp-mediaelement-css' href='https://www.salesforce.com/ap/blog/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=6.6.2' media='all' /> <style id='jetpack-sharing-buttons-style-inline-css'> .jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--salesforce-blue: #00a1e0;--wp--preset--color--hot-orange-50: #d83a00;--wp--preset--color--orange-50: #a96404;--wp--preset--color--yellow-95: #fef3d9;--wp--preset--color--yellow-50: #a86403;--wp--preset--color--yellow-20: #4f2100;--wp--preset--color--green-95: #ebf7e6;--wp--preset--color--green-50: #2e844a;--wp--preset--color--green-20: #0e3522;--wp--preset--color--teal-50: #0b827c;--wp--preset--color--blue-50: #0176d3;--wp--preset--color--blue-20: #032d60;--wp--preset--color--indigo-50: #5867e8;--wp--preset--color--purple-50: #9050e9;--wp--preset--color--violet-50: #ba01ef;--wp--preset--color--pink-50: #e3066a;--wp--preset--color--red-95: #fef1ee;--wp--preset--color--red-50: #ea001e;--wp--preset--color--red-20: #640103;--wp--preset--color--gray-95: #f3f3f3;--wp--preset--color--gray-90: #e5e5e5;--wp--preset--color--gray-80: #c9c9c9;--wp--preset--color--gray-50: #747474;--wp--preset--color--gray-10: #181818;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--gradient--toc-1: radial-gradient(560px 560px at 90% center, #D7BFF2 40%, transparent), radial-gradient(ellipse at 10% center, #CFE9FE 40%, #fff 60%, transparent);--wp--preset--gradient--toc-2: radial-gradient(550px 550px at 25% center, #D7BFF2 30%, transparent), radial-gradient(ellipse at 90% center, #CFE9FE 40%, #fff 60%, transparent);--wp--preset--gradient--toc-3: radial-gradient(450px 450px at 75% center, #D7BFF2 40%, transparent), radial-gradient(ellipse at 10% center, #CFE9FE 40%, #fff 90%, transparent);--wp--preset--gradient--cl-1: radial-gradient(450px 450px at 80% center, #D7BFF2 40%, transparent), radial-gradient(ellipse at 10% center, #CFE9FE 40%, #fff 90%, transparent);--wp--preset--gradient--cl-2: radial-gradient(600px 600px at 30% 50%, #D7BFF2 40%, transparent), radial-gradient(ellipse at 90% center, #CFE9FE 40%, #fff 70%, transparent);--wp--preset--gradient--cl-3: radial-gradient(450px 450px at 80% center, #D7BFF2 50%, transparent), radial-gradient(ellipse at 20% 60%, #CFE9FE 40%, #fff 90%, transparent);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){margin-left: auto !important;margin-right: auto !important;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}a:where(:not(.wp-element-button)){color: var(--c-text-primary);text-decoration: underline;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-radius: var(--border-radius);border-width: 0;color: var(--wp--preset--color--white);font-family: var(--f-primary);font-size: var(--fs-base);line-height: 1.33;padding-top: var(--btn-vertical-spacing);padding-right: var(--btn-horizontal-spacing);padding-bottom: var(--btn-vertical-spacing);padding-left: var(--btn-horizontal-spacing);text-decoration: none;}:root :where(.wp-element-caption, .wp-block-audio figcaption, .wp-block-embed figcaption, .wp-block-gallery figcaption, .wp-block-image figcaption, .wp-block-table figcaption, .wp-block-video figcaption){color: var(--c-text-body-secondary);font-size: var(--fs-12);letter-spacing: 0.002em;line-height: 1.42;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-salesforce-blue-color{color: var(--wp--preset--color--salesforce-blue) !important;}.has-hot-orange-50-color{color: var(--wp--preset--color--hot-orange-50) !important;}.has-orange-50-color{color: var(--wp--preset--color--orange-50) !important;}.has-yellow-95-color{color: var(--wp--preset--color--yellow-95) !important;}.has-yellow-50-color{color: var(--wp--preset--color--yellow-50) !important;}.has-yellow-20-color{color: var(--wp--preset--color--yellow-20) !important;}.has-green-95-color{color: var(--wp--preset--color--green-95) !important;}.has-green-50-color{color: var(--wp--preset--color--green-50) !important;}.has-green-20-color{color: var(--wp--preset--color--green-20) !important;}.has-teal-50-color{color: var(--wp--preset--color--teal-50) !important;}.has-blue-50-color{color: var(--wp--preset--color--blue-50) !important;}.has-blue-20-color{color: var(--wp--preset--color--blue-20) !important;}.has-indigo-50-color{color: var(--wp--preset--color--indigo-50) !important;}.has-purple-50-color{color: var(--wp--preset--color--purple-50) !important;}.has-violet-50-color{color: var(--wp--preset--color--violet-50) !important;}.has-pink-50-color{color: var(--wp--preset--color--pink-50) !important;}.has-red-95-color{color: var(--wp--preset--color--red-95) !important;}.has-red-50-color{color: var(--wp--preset--color--red-50) !important;}.has-red-20-color{color: var(--wp--preset--color--red-20) !important;}.has-gray-95-color{color: var(--wp--preset--color--gray-95) !important;}.has-gray-90-color{color: var(--wp--preset--color--gray-90) !important;}.has-gray-80-color{color: var(--wp--preset--color--gray-80) !important;}.has-gray-50-color{color: var(--wp--preset--color--gray-50) !important;}.has-gray-10-color{color: var(--wp--preset--color--gray-10) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-salesforce-blue-background-color{background-color: var(--wp--preset--color--salesforce-blue) !important;}.has-hot-orange-50-background-color{background-color: var(--wp--preset--color--hot-orange-50) !important;}.has-orange-50-background-color{background-color: var(--wp--preset--color--orange-50) !important;}.has-yellow-95-background-color{background-color: var(--wp--preset--color--yellow-95) !important;}.has-yellow-50-background-color{background-color: var(--wp--preset--color--yellow-50) !important;}.has-yellow-20-background-color{background-color: var(--wp--preset--color--yellow-20) !important;}.has-green-95-background-color{background-color: var(--wp--preset--color--green-95) !important;}.has-green-50-background-color{background-color: var(--wp--preset--color--green-50) !important;}.has-green-20-background-color{background-color: var(--wp--preset--color--green-20) !important;}.has-teal-50-background-color{background-color: var(--wp--preset--color--teal-50) !important;}.has-blue-50-background-color{background-color: var(--wp--preset--color--blue-50) !important;}.has-blue-20-background-color{background-color: var(--wp--preset--color--blue-20) !important;}.has-indigo-50-background-color{background-color: var(--wp--preset--color--indigo-50) !important;}.has-purple-50-background-color{background-color: var(--wp--preset--color--purple-50) !important;}.has-violet-50-background-color{background-color: var(--wp--preset--color--violet-50) !important;}.has-pink-50-background-color{background-color: var(--wp--preset--color--pink-50) !important;}.has-red-95-background-color{background-color: var(--wp--preset--color--red-95) !important;}.has-red-50-background-color{background-color: var(--wp--preset--color--red-50) !important;}.has-red-20-background-color{background-color: var(--wp--preset--color--red-20) !important;}.has-gray-95-background-color{background-color: var(--wp--preset--color--gray-95) !important;}.has-gray-90-background-color{background-color: var(--wp--preset--color--gray-90) !important;}.has-gray-80-background-color{background-color: var(--wp--preset--color--gray-80) !important;}.has-gray-50-background-color{background-color: var(--wp--preset--color--gray-50) !important;}.has-gray-10-background-color{background-color: var(--wp--preset--color--gray-10) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-salesforce-blue-border-color{border-color: var(--wp--preset--color--salesforce-blue) !important;}.has-hot-orange-50-border-color{border-color: var(--wp--preset--color--hot-orange-50) !important;}.has-orange-50-border-color{border-color: var(--wp--preset--color--orange-50) !important;}.has-yellow-95-border-color{border-color: var(--wp--preset--color--yellow-95) !important;}.has-yellow-50-border-color{border-color: var(--wp--preset--color--yellow-50) !important;}.has-yellow-20-border-color{border-color: var(--wp--preset--color--yellow-20) !important;}.has-green-95-border-color{border-color: var(--wp--preset--color--green-95) !important;}.has-green-50-border-color{border-color: var(--wp--preset--color--green-50) !important;}.has-green-20-border-color{border-color: var(--wp--preset--color--green-20) !important;}.has-teal-50-border-color{border-color: var(--wp--preset--color--teal-50) !important;}.has-blue-50-border-color{border-color: var(--wp--preset--color--blue-50) !important;}.has-blue-20-border-color{border-color: var(--wp--preset--color--blue-20) !important;}.has-indigo-50-border-color{border-color: var(--wp--preset--color--indigo-50) !important;}.has-purple-50-border-color{border-color: var(--wp--preset--color--purple-50) !important;}.has-violet-50-border-color{border-color: var(--wp--preset--color--violet-50) !important;}.has-pink-50-border-color{border-color: var(--wp--preset--color--pink-50) !important;}.has-red-95-border-color{border-color: var(--wp--preset--color--red-95) !important;}.has-red-50-border-color{border-color: var(--wp--preset--color--red-50) !important;}.has-red-20-border-color{border-color: var(--wp--preset--color--red-20) !important;}.has-gray-95-border-color{border-color: var(--wp--preset--color--gray-95) !important;}.has-gray-90-border-color{border-color: var(--wp--preset--color--gray-90) !important;}.has-gray-80-border-color{border-color: var(--wp--preset--color--gray-80) !important;}.has-gray-50-border-color{border-color: var(--wp--preset--color--gray-50) !important;}.has-gray-10-border-color{border-color: var(--wp--preset--color--gray-10) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-toc-1-gradient-background{background: var(--wp--preset--gradient--toc-1) !important;}.has-toc-2-gradient-background{background: var(--wp--preset--gradient--toc-2) !important;}.has-toc-3-gradient-background{background: var(--wp--preset--gradient--toc-3) !important;}.has-cl-1-gradient-background{background: var(--wp--preset--gradient--cl-1) !important;}.has-cl-2-gradient-background{background: var(--wp--preset--gradient--cl-2) !important;}.has-cl-3-gradient-background{background: var(--wp--preset--gradient--cl-3) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='frontend-css' href='https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/css/frontend.css?ver=5eb3cfcc629e2d93f23c' media='all' /> <script src="https://www.salesforce.com/ap/blog/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script src="https://www.salesforce.com/ap/blog/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script id="wp-i18n-js-after"> wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); </script> <script src="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/dist/js/top.js?ver=1725909219" id="salesforce-shared-top-js"></script> <script id="salesforce-shared-bottom-js-extra"> var sfAnalyticsData = {"pageName":"3 Revealing Stats From Our Digital Trends Report"}; </script> <script src="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/dist/js/bottom.js?ver=1726515755" id="salesforce-shared-bottom-js"></script> <script type="module" src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/navs.js?ver=2.0.0"></script><script src="//public.tableau.com/javascripts/api/tableau-2.min.js?ver=0.1.6" id="tableau-js-js"></script> <script type="text/javascript" id="optimizely-web-script" data-src="https://cdn.optimizely.com/js/24522750327.js?ver=0.1.0" referrerpolicy="no-referrer-when-downgrade" data-handle="optimizely-main"></script><script type="text/javascript" id="optimizely-ga-datalayer-script" data-src="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/assets/js/lib/optimizely-ga-datalayer.js?ver=1681488072"></script><script type="text/javascript" id="optimizely-gdpr-script" src="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/dist/js/optimizely-gdpr.js?ver=1725909219"></script><link rel="https://api.w.org/" href="https://www.salesforce.com/ap/blog/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.salesforce.com/ap/blog/wp-json/wp/v2/posts/115" /><link rel='shortlink' href='https://www.salesforce.com/ap/blog/?p=115' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.salesforce.com/ap/blog/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fdigital-trends-report%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.salesforce.com/ap/blog/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fdigital-trends-report%2F&format=xml" />  <script type="text/javascript"> window.sfdcBase = window.sfdcBase || {}; if (!sfdcBase.env) window.sfdcBase.env = ({ 'www.salesforce.com': 'PROD', 'www-uat1.salesforce.com': 'UAT', 'www-perf.salesforce.com': 'PERF', 'www-qa1.salesforce.com': 'QA', 'www-int.salesforce.com': 'INT', })[location.hostname] ?? 'PROD'; window.sfdcBase.ssoEnabled=true; var mfePlugin = {"active":true} </script> <style>img#wpstats{display:none}</style> <script type="text/javascript" src="https://static.cloud.coveo.com/coveo.analytics.js/coveoua.js"></script> <script> coveoua("init", "xx24e65ef6-c6f0-4a55-b6b9-e7fd84967788"); coveoua("send", "pageview", { contentIdKey: "@clickableuri", contentIdValue: window.location.href }); </script> <meta property="og:locale" content="en_SG" /><link rel="alternate" hreflang="x-default" href="https://www.salesforce.com/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-us" href="https://www.salesforce.com/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-ap" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-ap" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-sg" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-fj" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-hk" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-id" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-kp" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-kr" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-nc" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-pk" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-pg" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-ph" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-tw" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-th" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-vn" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="alternate" hreflang="en-my" href="https://www.salesforce.com/ap/blog/digital-trends-report/" /><link rel="icon" href="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/salesforce-icon-1.webp?w=32" sizes="32x32" /> <link rel="icon" href="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/salesforce-icon-1.webp?w=192" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/salesforce-icon-1.webp?w=180" /> <meta name="msapplication-TileImage" content="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/salesforce-icon-1.webp?w=256" /> <style id="wp-custom-css"> .img-no-bottom-margin { margin-bottom: 0 !important; } </style> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(e){var n="https://s.go-mpulse.net/boomerang/";if("False"=="True")e.BOOMR_config=e.BOOMR_config||{},e.BOOMR_config.PageParams=e.BOOMR_config.PageParams||{},e.BOOMR_config.PageParams.pci=!0,n="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="NCPYV-VGJPP-N4J93-8HN3B-8B6S3",function(){function e(){if(!o){var e=document.createElement("script");e.id="boomr-scr-as",e.src=window.BOOMR.url,e.async=!0,i.parentNode.appendChild(e),o=!0}}function t(e){o=!0;var n,t,a,r,d=document,O=window;if(window.BOOMR.snippetMethod=e?"if":"i",t=function(e,n){var t=d.createElement("script");t.id=n||"boomr-if-as",t.src=window.BOOMR.url,BOOMR_lstart=(new Date).getTime(),e=e||d.body,e.appendChild(t)},!window.addEventListener&&window.attachEvent&&navigator.userAgent.match(/MSIE [67]\./))return window.BOOMR.snippetMethod="s",void t(i.parentNode,"boomr-async");a=document.createElement("IFRAME"),a.src="about:blank",a.title="",a.role="presentation",a.loading="eager",r=(a.frameElement||a).style,r.width=0,r.height=0,r.border=0,r.display="none",i.parentNode.appendChild(a);try{O=a.contentWindow,d=O.document.open()}catch(_){n=document.domain,a.src="javascript:var d=document.open();d.domain='"+n+"';void(0);",O=a.contentWindow,d=O.document.open()}if(n)d._boomrl=function(){this.domain=n,t()},d.write("<bo"+"dy onload='document._boomrl();'>");else if(O._boomrl=function(){t()},O.addEventListener)O.addEventListener("load",O._boomrl,!1);else if(O.attachEvent)O.attachEvent("onload",O._boomrl);d.close()}function a(e){window.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!window.BOOMR||!window.BOOMR.version&&!window.BOOMR.snippetExecuted){window.BOOMR=window.BOOMR||{},window.BOOMR.snippetStart=(new Date).getTime(),window.BOOMR.snippetExecuted=!0,window.BOOMR.snippetVersion=12,window.BOOMR.url=n+"NCPYV-VGJPP-N4J93-8HN3B-8B6S3";var i=document.currentScript||document.getElementsByTagName("script")[0],o=!1,r=document.createElement("link");if(r.relList&&"function"==typeof r.relList.supports&&r.relList.supports("preload")&&"as"in r)window.BOOMR.snippetMethod="p",r.href=window.BOOMR.url,r.rel="preload",r.as="script",r.addEventListener("load",e),r.addEventListener("error",function(){t(!0)}),setTimeout(function(){if(!o)t(!0)},3e3),BOOMR_lstart=(new Date).getTime(),i.parentNode.appendChild(r);else t(!1);if(window.addEventListener)window.addEventListener("load",a,!1);else if(window.attachEvent)window.attachEvent("onload",a)}}(),"".length>0)if(e&&"performance"in e&&e.performance&&"function"==typeof e.performance.setResourceTimingBufferSize)e.performance.setResourceTimingBufferSize();!function(){if(BOOMR=e.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var n=""=="true"?1:0,t="",a="bdpnbet4tppfez2gzi7q-f-803c71729-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,o={"ak.v":"39","ak.cp":"1093204","ak.ai":parseInt("638429",10),"ak.ol":"0","ak.cr":1,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"1a358d29","ak.r":6099,"ak.a2":n,"ak.m":"dsca","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":40094,"ak.gh":"124.155.222.78","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"bbr","ak.t":"1732692543","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==njD46RrAgsDzIYWzWh/DQ1uDAD80gSrCsMPXEmSNau5eXsCGSOa+J5UUGQMocnjaYq43aCtG8bfItirSKaBbi4d5UlyVUzn0TVmPqpE5nTjoaGUAy4/rDkWMUEKS10T4NJF+ADYE0wD+qfQjfREysCeux8kDu7e5xWY6iv/bhSX8HhmW4Tdsi5O0N09fUHBQEZtUEunK8wbnJkfF1VSxRAZopmKPkQMcc7avnT+g3gYUq3r8fPgD9nr/ijmHatCkB2cD85WJemvFB3Bcmwh01mUhhVzzVjfTF0v3MyaJx6ruY4efsBs6JlKjQ7xsVaK681AC8orNPlcjaERaSkp6CfOWmbhtfd3GRTvUanG43J2vpi91r8xBx0ZO9xbZWkAYHTG5CyvSPQLD3hfY+oPr5eca2rQuKImst9xufdVKvOk=","ak.pv":"640","ak.dpoabenc":"","ak.tf":i};if(""!==t)o["ak.ruds"]=t;var r={i:!1,av:function(n){var t="http.initiator";if(n&&(!n[t]||"spa_hard"===n[t]))o["ak.feo"]=void 0!==e.aFeoApplied?1:0,BOOMR.addVar(o)},rv:function(){var e=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(e)}};BOOMR.plugins.AK={akVars:o,akDNSPreFetchDomain:a,init:function(){if(!r.i){var e=BOOMR.subscribe;e("before_beacon",r.av,null,null),e("onbeacon",r.rv,null,null),r.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head> <body class="post-template-default single single-post postid-115 single-format-standard wp-embed-responsive theme-salesforce-blog has-context-nav cxt-has-fixed-nav post has-primary-topic--digital-transformation"> <a href="#main-content" class="screen-reader-text-content"> <div class="screen-reader-container"> Skip to Content </div> </a> <hgf-c360nav id="c360-hgf-nav" search="true" origin="https://wp.sfdcdigital.com/en-ap/wp-json" show-region-selector="true" home-href="/" context-nav-enabled="true" locale="ap" show-button-main="true" button-override-main-label="Watch Demo" button-override-main-href="https://www.salesforce.com/ap/form/demo/overview-demo?d=7013y000002ElKTAA0&nc=7013y000002ElKdAAK" button-override-main-target="_blank" button-override-main-variant="trial" > </hgf-c360nav> <script> const navElement = document.getElementById('c360-hgf-nav'); /** * Register events. */ const registerEvents = () => { if (!navElement) { return; } const addTrackingEvent = function (event) { if (event.detail && event.detail.event) { dataLayer.push(event.detail) } }; document.addEventListener("www_track", addTrackingEvent, false); }; registerEvents(); </script>  <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WRXS6TH" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript>  <div class="context-nav-wrapper"> <hgf-c360contextnav data="{ "isLogoEnabled":true, "variation":"static", "propertyTitle":{ "label":"Salesforce Asia Blog", "ariaLabel":"Salesforce Asia Blog", "url":"/ap/blog", "target":"_self" }, "propertyLogo":{ "src":"https://a.sfdcstatic.com/shared/images/c360-nav/mobile_logo.png", "alt":"Property" }, "utilityNavigation": { "ctasecondary": { "cta": { "label": "Newsletter", "ariaLabel": "Newsletter", "url": "https://www.salesforce.com/ap/form/other/blog-newsletter/", "variant": "secondary", "target": "_blank" } } }, "menuGroup":{ "menuItems":[ { "ID":0, "link":{ "label":"Top Stories", "ariaLabel":"Top Stories", "url":"/ap/blog", "target":"_self" } }, { "ID":1, "title":"Topics", "submenu":[ { "ID":4, "menuItems":[ { "ID":7, "link":{ "url":"/ap/blog/category/artificial-intelligence/", "label":"Artificial Intelligence", "ariaLabel":"Artificial Intelligence", "target":"_self" } }, { "ID":8, "link":{ "url":"/ap/blog/category/data-culture/", "label":"Data", "ariaLabel":"Data", "target":"_self" } }, { "ID":9, "link":{ "url":"/ap/blog/category/customer-relationships/", "label":"Customer Relationships", "ariaLabel":"Customer Relationships", "target":"_self" } }, { "ID":10, "link":{ "url":"/ap/blog/category/digital-transformation/", "label":"Digital Transformation", "ariaLabel":"Digital Transformation", "target":"_self" } }, { "ID":11, "link":{ "url":"/ap/blog/category/future-of-work/", "label":"Future Of Work", "ariaLabel":"Future Of Work", "target":"_self" } }, { "ID":12, "link":{ "url":"/ap/blog/category/business-as-a-platform-for-change/", "label":"Business As A Platform For Change", "ariaLabel":"Business As A Platform For Change", "target":"_self" } } ] } ] }, { "ID":2, "title":"Roles", "submenu":[ { "ID":5, "menuItems":[ { "ID":34, "link":{ "url":"/ap/blog/category/commerce/", "label":"Commerce", "ariaLabel":"Commerce", "target":"_self" } }, { "ID":18, "link":{ "url":"/ap/blog/category/it/", "label":"IT", "ariaLabel":"IT", "target":"_self" } }, { "ID":35, "link":{ "url":"/ap/blog/category/marketing/", "label":"Marketing", "ariaLabel":"Marketing", "target":"_self" } }, { "ID":21, "link":{ "url":"/ap/blog/category/sales/", "label":"Sales", "ariaLabel":"Sales", "target":"_self" } }, { "ID":22, "link":{ "url":"/ap/blog/category/service/", "label":"Service", "ariaLabel":"Service", "target":"_self" } }, { "ID":25, "link":{ "url":"/ap/blog/category/small-business/", "label":"Small Business", "ariaLabel":"Small Business", "target":"_self" } } ] } ] }, { "ID":3, "title":"Industries", "submenu":[ { "ID":6, "menuItems":[ { "ID":26, "link":{ "url":"/ap/blog/category/communications/", "label":"Communications", "ariaLabel":"Communications", "target":"_self" } }, { "ID":28, "link":{ "url":"/ap/blog/category/financial-services/", "label":"Financial Services", "ariaLabel":"Financial Services", "target":"_self" } }, { "ID":32, "link":{ "url":"/ap/blog/category/public-sector/", "label":"Public Sector", "ariaLabel":"Public Sector", "target":"_self" } }, { "ID":33, "link":{ "url":"/ap/blog/category/retail/", "label":"Retail", "ariaLabel":"Retail", "target":"_self" } } ] } ] } ] } }"></hgf-c360contextnav> </div> <main id="main-content"> <article class="post post--v2 post--article"> <header class="post__header"> <div class="container"> <div class="hero-v2 "> <div class="hero__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/digital-transformation/" class="sf-tag topic topic--digital-transformation sf-tag--digital-transformation" aria-label="Filed under Digital Transformation" > Digital Transformation</a> </div> <h1 class="h2">3 Revealing Stats From Our Digital Trends Report</h1> <div class="hero-v2__ornaments-container "> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/good-online-customer-experience.jpg?w=300" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/good-online-customer-experience.jpg 500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/good-online-customer-experience.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/good-online-customer-experience.jpg?w=150&h=84 150w" alt="3 Revealing Stats From Our Digital Trends Report" loading="eager" fetchpriority="high" /></span></figure> <div class="hero-v2__background"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-back.png" alt="" fetchpriority="high" loading="eager"/> </div> <div class="hero-v2__foreground"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-front.png" alt="" fetchpriority="high" loading="eager"/> </div> </div> <h2 class="hero-v2__excerpt">Digital channels are driving more revenue, customers want more transparency, and other revealing insights from the Digital Trends Report.</h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/ap/blog/author/vala-afshar/" class="hero-byline__author"> <div class="hero-byline__thumbnail"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/sf-live-FI-speaker-Vala-Afshar.jpg?w=150" sizes="100px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/sf-live-FI-speaker-Vala-Afshar.jpg 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/sf-live-FI-speaker-Vala-Afshar.jpg?w=150&h=150 150w" alt="" loading="lazy" /></span> </div> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Vala</span> <span class="hero-byline__name">Afshar</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2021-11-25">November 25, 2021</time> <span class="hero-byline__reading-time"> 3 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fdigital-trends-report%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=3%20Revealing%20Stats%20From%20Our%20Digital%20Trends%20Report" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=3%20Revealing%20Stats%20From%20Our%20Digital%20Trends%20Report&url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fdigital-trends-report%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fdigital-trends-report%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"3 Revealing Stats From Our Digital Trends Report" https://www.salesforce.com/ap/blog/digital-trends-report/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__content post__content-v2"> <p>The way we conduct business around the world is fundamentally changing. <a href="https://www.salesforce.com/blog/digital360-personalized-experiences/" target="_blank" adhocenable="false" rel="noopener">Leading brands are embracing digital-first encounters</a> with their customers, engaging with users across an increasing number of channels, and <a adhocenable="false" href="https://www.salesforce.com/ap/blog/2021/05/salesforce-tableau-drive-success.html" target="_blank" rel="noopener">harnessing the power of data to create highly-tailored experiences</a>. They’re also innovating on ways to<a adhocenable="false" href="https://www.salesforce.com/ap/blog/2020/09/empathetic-marketing-builds-consumer-trust.html" target="_blank" rel="noopener"> meet their customers with empathy and flexibility</a>, no matter the circumstance.</p> <p>To learn more about how businesses are optimising their digital-first experiences, Salesforce Research analysed data from four different research studies.</p> <p>Here are the three most revealing takeaways for marketing, commerce, and service professionals.</p> <h2 class="wp-block-heading has-large-font-size"><b>56% of companies expect the majority of their revenue to come from digital channels within the next three years</b></h2> <p>Digital-first customer engagement is here to stay. Many customers had to adopt online experiences in 2020 out of necessity. Now, many prefer to interact digitally, even as in-person experiences resume. With <a href="https://www.salesforce.com/form/commerce/state-of-commerce/" target="_blank" rel="noopener">68% of customers</a> saying they’ll continue to buy essential goods online after the pandemic, we can anticipate a future that prioritises digital engagement over brick-and-mortar encounters.</p> <p>Increased online activity has allowed marketers and customer-service agents to learn more about their audiences, leading to <a href="https://www.salesforce.com/ap/blog/2021/03/hyper-personalisation-customer-experience.html" target="_blank" rel="noopener">more personalised interactions</a>. This also means that customers have elevated expectations for how brands engage with them, including brands’ ability to innovate and connect in new ways. For instance, <a href="https://www.salesforce.com/form/commerce/state-of-commerce/" target="_blank" rel="noopener">78% of customers</a> say that companies should offer new ways to get existing products or services, such as digital versions of traditionally in-person experiences, while <a href="https://www.salesforce.com/ap/resources/research-reports/state-of-the-connected-customer/" target="_blank" rel="noopener">83% of customers</a> expect flexible shipping and fulfillment options, such as buy-online-pickup-in-store.</p> <p>To better meet customer expectations, digital leaders are adopting new channels of engagement, like chatbots and self-service tools, which have been classified as “emerging” in recent years. Social media, video, and digital ads have become the three most common means of reaching customers, underlining the value in implementing digital-first marketing toolkits.</p> <h2 class="wp-block-heading has-large-font-size"><b>86% of customers want more transparency over how personal information is used</b></h2> <p>Eighty percent of customers say the experience a brand provides is just as important as its products or services. As the world becomes increasingly digital, businesses are seizing new opportunities for capturing insights on customer behavior and preferences. <a href="https://www.salesforce.com/connections/episodes-unreg/#future" target="_blank" rel="noopener">The most innovative digital leaders are harnessing this customer data</a> to provide a consistent, convenient, and empathetic brand experience. But this dependency on data isn’t without its challenges.</p> <p>As Google, Apple, and others restrict the use of third-party cookies, <a href="https://www.salesforce.com/connections/episodes-unreg/#future" target="_blank" rel="noopener">leaders have to rely more on known digital identities</a>, such as email addresses, social IDs, and transactional data to personalise customer experiences. Marketers are also faced with customer data-privacy concerns. <a href="https://www.salesforce.com/ap/form/pdf/state-of-marketing/?d=7013y000000ZlRPAA0&nc=7013y000000ZlRUAA0" target="_blank" rel="noopener">Customers are increasingly demanding more transparency with data use</a>, and only 27% completely understand the way that brands collect, store, and use their data. As a result, over 60% of marketers say they are going above and beyond regulations and standards to protect their customers’ privacy.</p> <h2 class="wp-block-heading has-large-font-size"><b>83% of marketers say their work will be more technology-driven after the pandemic than before</b></h2> <p>The pandemic brought on <a href="https://www.salesforce.com/ap/blog/2020/11/salesforce-2020-customer-engagement-research.html" target="_blank" rel="noopener">substantial changes in customer engagement</a>, but it also changed <a href="https://www.salesforce.com/ap/blog/2021/02/podcast-episode-twelve-peter-schwartz.html" target="_blank" rel="noopener">how teams and organisations operate</a>. Work-from-home, restricted travel, and insufficient collaboration tools shed light on inefficiencies within organisational structures and processes. <a href="https://www.salesforce.com/ap/resources/research-reports/state-of-service/" target="_blank" rel="noopener">More than 50% of service professionals</a> say the pandemic has exposed moderate or greater shortcomings in capabilities including technology, policies and protocol, and staff skill sets. </p> <p>Digital leaders are rethinking how their organisations utilise technology to operate more efficiently and better meet customer needs. As companies <a href="https://www.salesforce.com/blog/future-of-digital/" target="_blank" rel="noopener">embrace digital-first strategies</a>, this means that marketers are reevaluating the technical skill sets needed to do their jobs, and businesses are rethinking organisational structure to optimise operations.</p> <p><i>Dive deeper intro insights and trends from the report by <a href="https://www.salesforce.com/ap/form/pdf/digital-trends-report/?d=7013y000002lUhQAAU&nc=7013y000002lUhaAAE" target="_blank" rel="noopener">downloading the Digital Trends report</a>.</i></p> <p><i>This post originally appeared on the U.S.-version of <a href="https://www.salesforce.com/blog/digital-trends-report/" target="_blank" rel="noopener">the Salesforce blog</a></i>.</p> <p> <span id="authorRoot" path="/content/blogs/sg/en/authors/"></span></p> </div> <div class="post__social post__social--v2 post__social--has-title post__social--bottom"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fdigital-trends-report%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=3%20Revealing%20Stats%20From%20Our%20Digital%20Trends%20Report" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=3%20Revealing%20Stats%20From%20Our%20Digital%20Trends%20Report&url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fdigital-trends-report%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fdigital-trends-report%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"3 Revealing Stats From Our Digital Trends Report" https://www.salesforce.com/ap/blog/digital-trends-report/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__sidebar"> <div class="justforyou justforyou--right-rail"> <header class="justforyou__header"> <h2 class="justforyou__title">Just For You</h2> </header> <div class="justforyou__list"> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/15-sales-statistics/" class="card__thumbnail" aria-label="Read 50 Sales Statistics that Reveal How Great Teams Sell" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/07/Blog-Header_State-of-Sales_1500x844_062724.jpg?w=150&h=150&crop=1&quality=75" sizes="225px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/07/Blog-Header_State-of-Sales_1500x844_062724.jpg 1500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/07/Blog-Header_State-of-Sales_1500x844_062724.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/07/Blog-Header_State-of-Sales_1500x844_062724.jpg?w=768&h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/07/Blog-Header_State-of-Sales_1500x844_062724.jpg?w=1024&h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/07/Blog-Header_State-of-Sales_1500x844_062724.jpg?w=150&h=84 150w" alt="Sales rep leading a sales call while looking at her computer: sales statistics" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/15-sales-statistics/" target="_self"> 50 Sales Statistics that Reveal How Great Teams Sell </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 7 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/best-ai-chatbot/" class="card__thumbnail" aria-label="Read 3 Easy Steps to Pick the Best AI Chatbot for Your Business" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=150&h=150&crop=1&quality=75" sizes="225px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png 6250w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=768&h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=1024&h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=1536&h=864 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=2048&h=1152 2048w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=150&h=84 150w" alt="Illustration: A female customer in pink interacts with the best AI chatbot on her mobile device" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/best-ai-chatbot/" target="_self"> 3 Easy Steps to Pick the Best AI Chatbot for Your Business </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 7 min read</span> </div> </div> </article> </div> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-bushes.png" alt="" class="justforyou__graphic justforyou__graphic--bushes"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly-alt.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-alt"> </div> </div> <div class="related-topics"> <h2 class="related-topics__title">Explore related content by topic</h2> <ul class="topic-list"> <li> <a class="label-secondary" href="https://www.salesforce.com/ap/blog/category/digital-transformation/" aria-label="Filed under Digital Transformation" > Digital Transformation </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/ap/blog/category/research/" aria-label="Filed under Research" > Research </a> </li> </ul> </div> <div class="author-section author-section--1" id="author-section"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/author-section-cloud.png" alt="" class="author-section__graphics author-section__cloud"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/author-section-parks.png" alt="" class="author-section__graphics author-section__parks"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/author-section-bushes.png" alt="" class="author-section__graphics author-section__bushes"> <div class="author-section__author author-section__author--1"> <div class="author-section__image-name"> <div class="author-section__image"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/sf-live-FI-speaker-Vala-Afshar.jpg?w=150&quality=60" sizes="56px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/sf-live-FI-speaker-Vala-Afshar.jpg 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/sf-live-FI-speaker-Vala-Afshar.jpg?w=150&h=150 150w" alt="" loading="lazy" /></span> </div> <div class="author-section__name-title"> <span class="author-section__display-name">Vala Afshar</span> </div> </div> <p class="author-section__description"> Vala Afshar is Chief Digital Evangelist at Salesforce.com. His prior role was Chief Marketing Officer, Extreme Networks. Before that, Vala was CMO and Chief Customer Officer of Enterasys Networks, responsible for global marketing and customer service and support. </p> <a href="https://www.salesforce.com/ap/blog/author/vala-afshar/" class="author-section__cta has-right-arrow cta-small"> <span> More by Vala </span> <svg xmlns="http://www.w3.org/2000/svg" width="18" height="16" fill="none" stroke="#032e61" stroke-width="2"><path d="M10 2.343 15.657 8 10 13.657M1.092 8H13.91" /></svg> </a> </div> </div> </article> <div class="wp-block-salesforce-blog-newsletter-signup prevent-bottombar-overlap layout" > <h2 class="wp-block-salesforce-blog-newsletter-signup__title"> Want Trailblazer tips and thought leadership straight to your inbox? </h2> <a href="https://www.salesforce.com/ap/form/other/blog-newsletter/?d=blog-btn-footersubscribe" class="wp-block-salesforce-blog-newsletter-signup__cta btn btn-lg btn-primary" target="_blank"> Sign up now </a> </div> <div class="justforyou justforyou--bottom"> <div class="container justforyou__wrapper"> <header class="justforyou__header"> <h2 class="justforyou__title"> Just For You </h2> </header> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-one.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-one"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-two.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-two"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-three.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-three"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-two.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-four"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-one"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-two">  <div class="justforyou__grid"> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/segmentation-targeting-positioning-model/" class="card__thumbnail" aria-label="Read STP Marketing Strategy: Comprehensive Guide" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/segmentation-targeting-positioning.jpg?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/segmentation-targeting-positioning.jpg 500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/segmentation-targeting-positioning.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/segmentation-targeting-positioning.jpg?w=150&h=84 150w" alt="Step Up Marketing Strategy with STP (Segmentation, Targeting, and Positioning): A Comprehensive Guide" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/segmentation-targeting-positioning-model/" target="_self"> STP Marketing Strategy: Comprehensive Guide </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 15 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/salesforce-report-teams-tap-ai-and-data-to-drive-revenue-as-service-expectations-rise/" class="card__thumbnail" aria-label="Read Salesforce Report: Teams Tap AI and Data to Drive Revenue as Service Expectations Rise" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/SoS_NewsroomPost_1200x675.webp?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/SoS_NewsroomPost_1200x675.webp 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/SoS_NewsroomPost_1200x675.webp?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/SoS_NewsroomPost_1200x675.webp?w=150&h=84 150w" alt="Salesforce Report: Teams Tap AI and Data to Drive Revenue as Service Expectations Rise" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/salesforce-report-teams-tap-ai-and-data-to-drive-revenue-as-service-expectations-rise/" target="_self"> Salesforce Report: Teams Tap AI and Data to Drive Revenue as Service Expectations Rise </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 4 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" class="card__thumbnail" aria-label="Read The 2024 Connectivity Benchmark Report: Key Trends Shaping APAC’s Digital Landscape" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/05/key-trends-shaping-apac-digital-landscape.jpg?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/05/key-trends-shaping-apac-digital-landscape.jpg 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/05/key-trends-shaping-apac-digital-landscape.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/05/key-trends-shaping-apac-digital-landscape.jpg?w=150&h=84 150w" alt="" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" target="_self"> The 2024 Connectivity Benchmark Report: Key Trends Shaping APAC’s Digital Landscape </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 5 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/what-is-erp/" class="card__thumbnail" aria-label="Read What Is ERP? And Is Salesforce ERP?" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/09/revenue-cloud-page-hero.png?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/09/revenue-cloud-page-hero.png 600w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/09/revenue-cloud-page-hero.png?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/09/revenue-cloud-page-hero.png?w=150&h=84 150w" alt="Rev-up the B2B Journey With Revenue Cloud" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/what-is-erp/" target="_self"> What Is ERP? And Is Salesforce ERP? </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 5 min read</span> </div> </div> </article> </div>  <div class="justforyou__grid js-show-more" data-show-more-label="Show More"> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/what-does-salesforce-do/" class="card__thumbnail" aria-label="Read What Does Salesforce Do?" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2020/07/what-does-salesforce-do-header-v2.webp?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2020/07/what-does-salesforce-do-header-v2.webp 889w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2020/07/what-does-salesforce-do-header-v2.webp?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2020/07/what-does-salesforce-do-header-v2.webp?w=768&h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2020/07/what-does-salesforce-do-header-v2.webp?w=150&h=84 150w" alt="" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/what-does-salesforce-do/" target="_self"> What Does Salesforce Do? </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 12 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/self-service-customer-service/" class="card__thumbnail" aria-label="Read 3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg 1500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg?w=768&h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg?w=1024&h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg?w=150&h=84 150w" alt="A smiling young Black woman uses her laptop to get self-service customer service in a cafe" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/self-service-customer-service/" target="_self"> 3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 6 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/how-to-transform-your-business-for-digital/" class="card__thumbnail" aria-label="Read Chapter 3: How to Digitally Transform Your Business" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg 1920w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg?w=768&h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg?w=1024&h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg?w=1536&h=864 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg?w=150&h=84 150w" alt="" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/how-to-transform-your-business-for-digital/" target="_self"> Chapter 3: How to Digitally Transform Your Business </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 7 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/digital-transformation-examples/" class="card__thumbnail" aria-label="Read Chapter 2: Examples of Digital Transformation" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg 1920w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg?w=768&h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg?w=1024&h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg?w=1536&h=864 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg?w=150&h=84 150w" alt="" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/digital-transformation-examples/" target="_self"> Chapter 2: Examples of Digital Transformation </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 11 min read</span> </div> </div> </article> </div> </div> </div> </main> <div id="js-sf-toast" class="sf-toast"> <img class="sf-toast__bg-illustration" src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/subscribe-cloud.png" alt /> <div class="sf-toast__wrapper"> <div class="sf-toast__text"> <p>Want Trailblazer tips and thought leadership straight to your inbox?</p> </div> <div class="sf-toast__cta"> <a href="https://www.salesforce.com/ap/form/other/blog-newsletter/?d=blog-btn-footersubscribe" class="btn btn-primary "> Sign up now </a> </div> </div> <button id="js-sf-toast-close" class="sf-toast__close" aria-label="close subscribe form" aria-hidden="true" tabindex="-1"> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 15 15" aria-hidden="true"><path stroke="#032D60" stroke-width="2" d="m1 1 13 13m0-13L1 14" /></svg> <span class="screen-reader-text">Close</span> </button> </div>  <div class="powerfooternavigatio powerFooterNavigationComponent columnContainer parbase">  <div class="columns-wrapper bg-snow hidden-xs hidden-sm">  <div class="container">  <div class="row columns-wrapper">  <div class="col text-left col-sm-4 col-md-4 col-lg-4">  <div class="footer-logo"> <div class="image-link"> <img class="img-responsive margin-40-top-lg margin-40-bottom-lg" alt="Salesforce logo" src="//c1.sfdcstatic.com/content/dam/web/en_us/www/images/nav/salesforce-cloud-logo-sm.png" data-src="//c1.sfdcstatic.com/content/dam/web/en_us/www/images/nav/salesforce-cloud-logo-sm.png"> </div> </div>  <div class="footer-social-links"> <div class="social-media-links margin-10-bottom-lg"> <a href="https://www.facebook.com/salesforce" target="_blank" title="Facebook"> <img data-src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/facebook-day.svg?version=202081" alt="Facebook" class="text-salesforce-gray salesforce-social-icon" src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/facebook-day.svg?version=202081"> </a> <a href="https://x.com/salesforce" target="_blank" title="X"> <img data-src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/twitter-day.svg?version=202081" alt="X" class="text-salesforce-gray salesforce-social-icon" src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/twitter-day.svg?version=202081"> </a> <a href="https://www.linkedin.com/company/salesforce" target="_blank" title="LinkedIn"> <img data-src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=202081" alt="LinkedIn" class="text-salesforce-gray salesforce-social-icon" src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=202081"> </a> <a href="https://www.instagram.com/salesforce/?hl=en" target="_blank" title="Instagram"> <img data-src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/instagram-day.svg?version=202081" alt="Instagram" class="text-salesforce-gray salesforce-social-icon" src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/instagram-day.svg?version=202081"> </a> <a href="https://www.youtube.com/Salesforce" target="_blank" title="YouTube"> <img data-src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/youtube-day.svg?version=202081" alt="YouTube" class="text-salesforce-gray salesforce-social-icon" src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/youtube-day.svg?version=202081"> </a> </div> </div>  <div class="footer-phone-number" id="notMobileFooterPhoneNumbers_level"> <div class="phoneNumberComponent parbase section"> <div class="phoneNumberComponent_textLevel text-night text-left salesforce-sans-regular hidden-xs hidden-sm"> <span class="phone-lead hidden-xs text-night">CALL US AT</span> <br /> <a class="display-phone text-night" href="tel:800%201301%20448%20(SG)"><span class="hidden-xs">800 1301 448 (SG)</span></a> <br /> <a class="display-phone text-night" href="tel:800%20967%20655%20(HK)"><span class="hidden-xs">800 967 655 (HK)</span></a> <br /> <a class="display-phone text-night" href="tel:+65%206302%205700%20(Intl)"><span class="hidden-xs">+65 6302 5700 (Intl)</span></a> </div> </div> </div> </div>  <div class="col text-left col-sm-3 col-md-3 col-lg-3"> <div class="headingComponent parbase section"> <p id="new-to-salesforce" class="h4 text-night text-left salesforce-sans-regular margin-60-top-lg margin-20-bottom-lg"> <span class="header-text">New to Salesforce?</span> </p> </div> <div class="genericLinkListComponent list parbase section"> <div class="menu-footer-new-to-salesforce-container"><ul id="menu-footer-new-to-salesforce" class="generic-links"><li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/products/salesforce-advantage/?d=70130000000YsaP">Why Salesforce</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/crm/what-is-crm/">What is CRM</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/products/?d=70130000000YsaU">Explore All Products</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/saas/">SaaS</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/customer-success-stories/?d=70130000000tRwE">Customer Success</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/editions-pricing/sales-cloud/?d=70130000000Ysao">Product Pricing</a></li> </ul></div> </div> </div>  <div class="col text-left col-sm-3 col-md-3 col-lg-3"> <div class="headingComponent parbase section"> <p id="about-salesforce" class="h4 text-night text-left salesforce-sans-regular margin-60-top-lg margin-20-bottom-lg"> <span class="header-text">About Salesforce</span> </p> </div> <div class="genericLinkListComponent list parbase section"> <div class="menu-footer-about-salesforce-container"><ul id="menu-footer-about-salesforce" class="generic-links"><li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/company/our-story/?d=70130000000YsbD">Our Story</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/company/careers/?d=70130000000YsbI">Careers</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/news/" target="_blank">Press<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/blog/?d=70130000000YsbS">Blog</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://trust.salesforce.com/trust/" target="_blank">Security and Performance<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.org/" target="_blank">Salesforce.org<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/crm/top-rated/?d=70130000000YsbX">Best CRM Software</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/company/sustainability/?d=70130000000Ysbc" target="_blank">Sustainability<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/company/legal/" target="_blank">Legal<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/company/feedback/?d=cta-glob-footer-9">Give us your Feedback</a></li> </ul></div> </div> </div>  <div class="col text-left col-sm-2 col-md-2 col-lg-2"> <div class="headingComponent parbase section"> <p id="popular-links" class="h4 text-night text-left salesforce-sans-regular margin-60-top-lg margin-20-bottom-lg"> <span class="header-text">Popular Links</span> </p> </div> <div class="genericLinkListComponent list parbase section"> <div class="menu-footer-popular-links-container"><ul id="menu-footer-popular-links" class="generic-links"><li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/releases/?d=7010M000001yBcO" target="_blank">New Release Features<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/solutions/mobile/overview/?d=70130000000Ysaj">Salesforce Mobile App</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://appexchange.salesforce.com/" target="_blank">Business App Store<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/dreamforce/?d=70130000000i808" target="_blank">Dreamforce<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/crm/?d=70130000000Ysay">CRM Software</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/plus" target="_blank">Salesforce Plus<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://startups.salesforce.com/" target="_blank">Salesforce for Startups<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> </ul></div> </div> </div> </div> </div> </div> </div> <div class="footer-secondary" role="contentinfo"> <div class="footer-secondary__wrapper"> <div class="footer-secondary__menu-global-wrapper"> <button id="js-global-submenu-button" class="footer-secondary__menu-global" aria-expanded="false" > <svg xmlns="http://www.w3.org/2000/svg" fill="none" class="globe-icon" viewBox="0 0 24 23"><path d="M12 .697C5.383.697 0 5.69 0 11.829c0 6.14 5.383 11.133 12 11.133s12-4.994 12-11.133S18.617.697 12 .697m0 1.855c.18 0 .453.101.813.493.359.391.726 1.033 1.062 1.884.156.399.309.856.438 1.334H9.686c.13-.478.282-.935.438-1.334.336-.851.703-1.493 1.063-1.884.359-.392.632-.493.812-.493zm-3.188.464a9.5 9.5 0 0 0-.593 1.276c-.235.598-.422 1.264-.594 1.971H4a10 10 0 0 1 4.813-3.247zm6.376 0A10 10 0 0 1 20 6.263h-3.625c-.172-.707-.36-1.373-.594-1.971a9.5 9.5 0 0 0-.594-1.276zM2.812 8.118h4.47c-.13.881-.22 1.816-.25 2.784h-4.97a8.7 8.7 0 0 1 .75-2.784m6.5 0h5.376c.14.87.242 1.805.28 2.784H9.032a23 23 0 0 1 .281-2.784zm7.407 0h4.468a8.7 8.7 0 0 1 .75 2.784H16.97a25 25 0 0 0-.25-2.784zm-14.657 4.64h4.97c.03.967.12 1.902.25 2.782h-4.47a8.7 8.7 0 0 1-.75-2.783zm6.97 0h5.937a23 23 0 0 1-.281 2.782H9.311c-.14-.87-.242-1.804-.28-2.783zm7.937 0h4.968a8.7 8.7 0 0 1-.75 2.782H16.72a25 25 0 0 0 .25-2.783zM4 17.395h3.625c.172.707.36 1.373.594 1.971.18.46.37.888.594 1.276A10 10 0 0 1 4 17.396zm5.688 0h4.624c-.128.478-.28.935-.437 1.334-.336.851-.703 1.493-1.063 1.884-.359.391-.632.493-.812.493s-.453-.102-.813-.493-.726-1.033-1.062-1.884a13 13 0 0 1-.438-1.334zm6.687 0H20a10 10 0 0 1-4.813 3.247c.223-.388.415-.815.594-1.276.235-.598.422-1.264.594-1.971" /></svg> <span>Worldwide</span> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16"><path fill-rule="evenodd" d="m13 5.7-.7-.7L8 9.5 3.7 5l-.7.7L8 11z" /></svg> </button> <div class="global-submenu" id="js-global-submenu" aria-hidden="true" > <div class="global-submenu__container"> <p class="global-submenu__heading h6" id="americas">Americas</p> <ul class="global-submenu__list"> <li class="global-submenu__link"> <a href="https://www.salesforce.com/mx/" target="_blank" lang="pt">América Latina (Español)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/br/" target="_blank" lang="pt">Brasil (Português)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/ca/" target="_blank">Canada (English)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/fr-ca/" target="_blank">Canada (Français)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/" target="_blank">United States (English)</a> </li> </ul> </div> <div class="global-submenu__container"> <p class="global-submenu__heading h6">Europe, Middle East, and Africa</p> <ul class="global-submenu__list"> <li class="global-submenu__link"> <a href="https://www.salesforce.com/es" target="_blank" lang="de">España (Español)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/de/" target="_blank" lang="de">Deutschland (Deutsch)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/fr/" target="_blank" lang="fr">France (Français)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/it/" target="_blank" lang="fr">Italia (Italiano)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/nl/" target="_blank" lang="nl">Nederland (Nederlands)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/se/" target="_blank" lang="nl">Sverige (Svenska)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/uk/" target="_blank">United Kingdom (English)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/eu/" target="_blank">All other countries (English)</a> </li> </ul> </div> <div class="global-submenu__container"> <p id="asia-pacific" class="global-submenu__heading h6">Asia Pacific</p> <ul class="global-submenu__list"> <li class="global-submenu__link"> <a href="https://www.salesforce.com/au/" target="_blank">Australia (English)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/in/" target="_blank">India (English)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/jp/" target="_blank" lang="ja">日本 (日本語)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/cn/" target="_blank">中国 (简体中文)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/hk/" target="_blank">香港 (繁體中文)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/tw/" target="_blank">台灣 (繁體中文)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/kr/" target="_blank">한국 (한국어)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/my/" target="_blank">Malaysia (English)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/th/" target="_blank">ประเทศไทย (ไทย)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/ap/" target="_blank">All other countries (English)</a> </li> </ul> </div> </div> </div> <div class="footer-secondary__menu-links"> <p class="footer-secondary__copyright"> © Copyright 2024 Salesforce, Inc. <a href="https://www.salesforce.com/company/legal/intellectual/">All rights reserved</a>. Various trademarks held by their respective owners. Salesforce.com Singapore Pte Ltd. 5 Temasek Boulevard #13-01 Suntec Tower 5 Singapore 038985 </p> <nav> <div class="menu-footer-menu-container"><ul id="footer-secondary-nav" class="footer-secondary__menu"><li id="menu-item-3400" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3400"><a href="https://www.salesforce.com/company/legal/">Legal</a></li> <li id="menu-item-3401" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3401"><a href="https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/">Terms of Service</a></li> <li id="menu-item-3402" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3402"><a href="https://www.salesforce.com/ap/company/privacy/">Privacy Information</a></li> <li id="menu-item-3403" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3403"><a href="https://www.salesforce.com/company/disclosure/">Responsible Disclosure</a></li> <li id="menu-item-3404" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3404"><a href="https://trust.salesforce.com/en/">Trust</a></li> <li id="menu-item-3405" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3405"><a href="https://www.salesforce.com/ap/form/contact/contactme/?d=70130000000EgLr">Contact</a></li> <li class="menu-item"><a class="page-footer_link optanon-toggle-display" href="javascript:void(0)">Cookie Preferences</a></li><li><a href=/form/other/privacy-request/?d=cta-footer-1><img src="https://www.salesforce.com/content/dam/web/global/svg-icons/icon-cpra.svg" class="footer-link-icon" alt="" />Your Privacy Choices</a></li></ul></div> </nav> </div> </div> </div> <div class="copy-event-message" aria-hidden="true"> <span>Copied</span> </div> <script src="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/dist/js/frontend.js?ver=1731943321" id="salesforce-shared-frontend-js"></script> <script src="https://www.salesforce.com/ap/blog/wp-includes/js/dist/dom-ready.min.js?ver=f77871ff7694fffea381" id="wp-dom-ready-js"></script> <script id="frontend-js-extra"> var BLOGS = {"ajaxnonce":"6faee96ef0"}; </script> <script src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/js/frontend.js?ver=5eb3cfcc629e2d93f23c" id="frontend-js"></script> <script src="https://stats.wp.com/e-202448.js" id="jetpack-stats-js" data-wp-strategy="defer"></script> <script id="jetpack-stats-js-after"> _stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"218238330\",\"post\":\"115\",\"tz\":\"0\",\"srv\":\"wp-bn.salesforce.com\",\"hp\":\"vip\",\"j\":\"1:14.0\"}") ]); _stq.push([ "clickTrackerInit", "218238330", "115" ]); </script> <script type="text/javascript">window.NREUM||(NREUM={});NREUM.info={"beacon":"bam.nr-data.net","licenseKey":"NRJS-d1aad62634166c22251","applicationID":"757605588","transactionName":"ZFJQZEdYV0AFVRUNXl0Yc1NBUFZdS0UIClZfUg==","queueTime":0,"applicationTime":450,"atts":"SBVTEg9CRE4=","errorBeacon":"bam.nr-data.net","agent":""}</script><link rel="stylesheet" type="text/css" href="/jByD50WKD/n5kGr/gsNw/V2V5/fG81LQ/F2/RzVw1HRRdY"> <script src="/jByD50WKD/n5kGr/gsNw/V2V5/fG81LQ/Cl/siUARwIkQo" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body> </html>