Marketing - Ventana Research

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none !important; } .dnd_area-row-10-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-11-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-12-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-14-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-16-force-full-width-section > .row-fluid { max-width: none !important; } .dnd_area-module-3-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: 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class="minimal-mobile-menu-link"><span>Natural Language Processing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/customerexperience" class="minimal-mobile-menu-link"><span>Customer Experience</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/agentmanagement" class="minimal-mobile-menu-link"><span>Agent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/contactcenter" class="minimal-mobile-menu-link"><span>Contact Center</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a 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class="minimal-mobile-menu-link"><span>Digital Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-operations" class="minimal-mobile-menu-link"><span>Digital Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/experiencemanagement" class="minimal-mobile-menu-link"><span>Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/generative-ai" class="minimal-mobile-menu-link"><span>Generative AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/performancemanagement" class="minimal-mobile-menu-link"><span>Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/sustainabilityandesg" class="minimal-mobile-menu-link"><span>Sustainability & ESG</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/workmanagement" class="minimal-mobile-menu-link"><span>Work Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitaltechnology" class="minimal-mobile-menu-link"><span>Digital Technology</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li 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class="minimal-mobile-menu-link"><span>IT Service Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/observability" class="minimal-mobile-menu-link"><span>Observability</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/humancapitalmanagement" class="minimal-mobile-menu-link"><span>Human Capital Management</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/employeeexperience" class="minimal-mobile-menu-link"><span>Employee Experience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a 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href="https://www.isg-research.net/focus/marketing/digitalexperienceplatforms" class="minimal-mobile-menu-link"><span>Digital Experience Platform</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalmarketing" class="minimal-mobile-menu-link"><span>Digital Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/intelligentmarketing" class="minimal-mobile-menu-link"><span>Intelligent Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/marketingperformancemanagement" class="minimal-mobile-menu-link"><span>Marketing Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/productexperiencemanagement" class="minimal-mobile-menu-link"><span>Product Experience Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeoffinance" class="minimal-mobile-menu-link"><span>Office of Finance</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/businessplanning" class="minimal-mobile-menu-link"><span>Business Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/digitalfinance" class="minimal-mobile-menu-link"><span>Digital Finance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/erpandcontinuousaccounting" class="minimal-mobile-menu-link"><span>ERP & Continuous Accounting</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/consolidate-and-close-management" class="minimal-mobile-menu-link"><span>Consolidate & Close Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/procure-to-pay" class="minimal-mobile-menu-link"><span>Procure-to-Pay</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/order-to-cash" class="minimal-mobile-menu-link"><span>Order-to-Cash</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeofrevenue" class="minimal-mobile-menu-link"><span>Office of Revenue</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/digitalcommerce" class="minimal-mobile-menu-link"><span>Digital Commerce</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/partnermanagement" class="minimal-mobile-menu-link"><span>Partner Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenuemanagement" class="minimal-mobile-menu-link"><span>Revenue Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenueperformancemanagement" class="minimal-mobile-menu-link"><span>Revenue Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/salesengagement" class="minimal-mobile-menu-link"><span>Sales Engagement</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/subscriptionmanagement" class="minimal-mobile-menu-link"><span>Subscription Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/operationsandsupplychain" class="minimal-mobile-menu-link"><span>Operations & Supply Chain</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousplanning" class="minimal-mobile-menu-link"><span>Continuous Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousupplychainanderp" class="minimal-mobile-menu-link"><span>Continuous Supply Chain & ERP</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a 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This transformational opportunity starts with an exploration of digital commerce and marketing processes that facilitate the presentation of products and services using predictive and robotic technology. Using newly available tools to engage customers and understand the voice of the customer, marketing can deliver an engaging and satisfying customer experience.<br><br><span>ISG Software</span> Research offers research-based guidance on how to utilize processes and applications to maximize the return on marketing investments. Change is required to gain success in managing the transformation to effective digital marketing technologies and processes. <span>ISG Software</span> Research can help.</p> <h4 style="margin-left: 15px;"><a href="#ready-to-start" rel=" noopener">Contact us to learn more.</a></h4> </div></span></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-7" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-7 .team-member figcaption ul { display:flex; flex-direction:column; } @media (max-width:1000px) and (min-width:768px) { #hs_cos_wrapper_dnd_area-module-7 .team-member { width:120px; } } @media (max-width:919px) and (min-width:800px) { #hs_cos_wrapper_dnd_area-module-7 .team-member { margin-left:135px; } } @media (max-width:799px) and (min-width:768px) { #hs_cos_wrapper_dnd_area-module-7 .team-member-name { margin-left:0px; } #hs_cos_wrapper_dnd_area-module-7 .team-member { margin-left:110px; } } @media (max-width:767px){ .custom-member-quoteBlock{ margin:0px auto; } } </style> <section id="dnd_area-module-7" class=""> <div class="custom-member-quoteBlock"> <div class="quote-box proper"> <img class="quote-image" src="https://www.isg-research.net/hubfs/Website_Files/Icons/Quote.svg" alt="Quote.svg"> <div class="quote-text-alt"><br>By 2026, three-quarters of CMOs will realize that marketing the customer experience is their responsibility and that a lack of effort in this area will contribute to limited revenue growth.</div> </div> <div class="team-member" style="display: inline-block"> <figure> <img src="https://www.isg-research.net/hubfs/Smith.Mark%20Pic.Circle.png" alt="Mark Smith"> <figcaption> <ul> <li><a target="_blank" href="https://marksmith.ventanaresearch.com/"><i class="fa fa-rss fa-2x"></i></a></li> <li><a target="_blank" href="https://twitter.com/marksmithvr"><i class="fa fa-twitter fa-2x"></i></a></li> <li><a target="_blank" href="https://www.linkedin.com/in/markallensmith/"><i class="fa fa-linkedin fa-2x"></i></a></li> <li><a target="_blank" href="mailto:mark.smith@isg-one.com"><i class="fa fa-envelope fa-2x"></i></a></li> </ul> </figcaption> </figure> </div> <div class="team-member-name"> <h4 style="margin-bottom: 5px;">Mark Smith</h4> <p class="medium">Partner<br>Head of Software Research</p> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-section dnd_area-row-5-max-width-section-centering"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row dnd_area-column-8-row-0-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-9" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="dnd_area-module-9" class="assertions"> <div class="container"> <div class="contents slider_outer"> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Personalized_Digital_Experiences_1_S.webp" alt="Through 2026, one-half of enterprises will deem existing marketing technologies ineffective to intelligently engage buyers in personalized digital experiences.  ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Personalized_Digital_Experiences_1_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Personalized_Digital_Experiences_1_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_ABM_Efforts_2_S.webp" alt="By 2026, one-half of all marketing teams’ account-based marketing (ABM) efforts will fail due to lack of confidence in the software and processes, leading to inconsistent customer interactions.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_ABM_Efforts_2_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_ABM_Efforts_2_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_CMO_CX_3_S.webp" alt="By 2026, three-quarters of CMOs will realize that marketing the customer experience is their responsibility and that a lack of effort in this area will contribute to limited revenue growth.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_CMO_CX_3_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_CMO_CX_3_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_VoC_Insights_4_S.webp" alt="Through 2026, one-half of marketing teams will lack Voice of the Customer (VoC) insights to guide improvement throughout the enterprise, leading to increased customer churn and lack of confidence in the department. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_VoC_Insights_4_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_VoC_Insights_4_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Digital_Targeting_5_S.webp" alt="Through 2026, one-half of enterprises will determine they need to be more effective at digitally targeting consumers and will seek out digital intelligence platforms that help marketing reach its potential.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Digital_Targeting_5_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Digital_Targeting_5_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Unified_Tech_6_S.webp" alt="By 2026, the need for unified marketing technology to identify, locate and target buyers will contribute to the rise of a digital intelligence platform to enable marketing effectiveness. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Unified_Tech_6_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Unified_Tech_6_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Personalized_Digital_Engagement_7_S.webp" alt="Through 2025, the use of a customer data platform (CDP) can help further validate the need for a personalized digital engagement and experience for buyers. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Personalized_Digital_Engagement_7_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Personalized_Digital_Engagement_7_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Tool_Silos_8_S.webp" alt="Through 2026, marketing leadership across two-thirds of enterprises will continue to be plagued with silos of tools that impede the effectiveness of processes and performance to digitally engage buyers.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Tool_Silos_8_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Tool_Silos_8_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Analytics_Storytelling_9_S.webp" alt="By 2025, 6 in 10 marketing teams will require guided analytics processes and storytelling capabilities to help understand and act on insights.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Analytics_Storytelling_9_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Analytics_Storytelling_9_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_AIML_Marketing_Apps_10_S.webp" alt="Through 2025, AI and machine learning will remain largely independent of marketing applications requiring three-quarters of marketing teams to depend on separate skill sets. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_AIML_Marketing_Apps_10_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_AIML_Marketing_Apps_10_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Augmented_Intelligence_11_S.webp" alt="By 2025, three-quarters of marketing platforms will include GenAI based on AI and machine learning, which helps make these platforms easier to use and more effective.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Augmented_Intelligence_11_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Augmented_Intelligence_11_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Merchandising_Tech_Investments_12_S.webp" alt="By 2026, the lack of insights on products and experiences will require new technology investments that can meet the needs of marketing teams that desire to optimize their digital merchandising efforts.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Merchandising_Tech_Investments_12_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Merchandising_Tech_Investments_12_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Experience_Tech_Investments_13_S.webp" alt="By 2025, over one-third of marketing teams will realize the customer and digital experiences are not meeting desired results, requiring new technology investments designed for this purpose.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Experience_Tech_Investments_13_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Experience_Tech_Investments_13_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_Digital_Platforms_14_S.webp" alt="By 2028, one-quarter of CMOs will look to scrap the portfolio of marketing technologies for new digital platforms that can engage and interact more intelligently with visitors and customers.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_Digital_Platforms_14_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_Digital_Platforms_14_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_AI_GenAI_15_S.webp" alt="Through 2027, the category of marketing applications will transform to become more intelligent through the infusion of AI and GenAI to meet the next generation of requirements.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_AI_GenAI_15_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_AI_GenAI_15_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_PXM_Across_Channels_16_S.webp" alt="Through 2026, the category of product experience management will become an essential component for marketing applications that will need to interconnect with product information for digital marketing across channels.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_PXM_Across_Channels_16_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_PXM_Across_Channels_16_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Centralized_Data_Tool_17_S.webp" alt="By 2027, one-half of marketing teams will rationalize their technology portfolio with a centralized data tool like a CDP to streamline operations. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Centralized_Data_Tool_17_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Centralized_Data_Tool_17_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Rev_Mgmt_Objectives_18_S.webp" alt="Through 2027, one-half of marketing teams will embrace revenue management objectives to ensure that customer engagement translates into increased customer lifetime value and satisfaction.  ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Rev_Mgmt_Objectives_18_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Rev_Mgmt_Objectives_18_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_CCO_CMO_Merge_19_S.webp" alt="By 2028, the roles of Chief Customer Officer and CMO will begin to merge into a more powerful procurement office that is measurably accountable for outcomes across CX. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_CCO_CMO_Merge_19_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_CCO_CMO_Merge_19_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_Video_AI_20_S.webp" alt="By 2028, marketers will be able to generate video content on-the-fly using AI tools, allowing them to respond ultra-quickly to customer behavior.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_Video_AI_20_S.png" class="square" target="_blank">Download Square Assertion</a> <a 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class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Intent_Interaction_Insight_22_S.webp" alt="Through 2025, one-fifth of enterprises will determine that the lack of insight on intent and interactions prevents intelligent interactions with consumers, thus also preventing engagement.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Intent_Interaction_Insight_22_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Intent_Interaction_Insight_22_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_CDM_Merge_DPDEP_23_S.webp" alt="By 2026, the software category of Customer Data Platform will become a feature of the Data Platform and Digital Experience Platforms framework to meet the unified needs of marketing and IT.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_CDM_Merge_DPDEP_23_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_CDM_Merge_DPDEP_23_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Unified_Tech_24_S.webp" alt="By 2026, one-third of enterprises that have not consolidated to a unified customer data platform (CDP) will diminish the digital potential of their marketing efforts. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Unified_Tech_24_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Unified_Tech_24_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Engagement_Experience_Platforms_25_S.webp" alt="Through 2027, consolidation of the CDP technology market will be the catalyst for marketing teams to adopt new digital engagement and experience platforms.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Engagement_Experience_Platforms_25_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Engagement_Experience_Platforms_25_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Marketing_Platforms_Multimodal_26_S.webp" alt="By 2028, marketing technology software apps will evolve into platforms that allow campaign management across email, voice, chat and SMS. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Marketing_Platforms_Multimodal_26_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Marketing_Platforms_Multimodal_26_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_CRM_Connected_Operations_27_S.webp" alt="By 2027, marketing leaders will insist that CRM tools more effectively connect their operations to sales and service processes, including integration of customer data resources. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_CRM_Connected_Operations_27_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_CRM_Connected_Operations_27_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Frictionless_Interactions_28_S.webp" alt="By 2026, one-third of marketing teams will abandon legacy marketing technologies for improved frictionless interactions and digital experiences across all channels and devices.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Frictionless_Interactions_28_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Frictionless_Interactions_28_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Adobe_Acrobat_Eliminated_29_S.webp" alt="Through 2026, one-half of marketing teams will eliminate use of Adobe Acrobat in order to better engage audiences due to its detraction from effective digital experiences and its negative impact on corporate brand and mobile engagement.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Adobe_Acrobat_Eliminated_29_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Adobe_Acrobat_Eliminated_29_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Data_Intelligence_Tech_30_S.webp" alt="Through 2025, one-third of enterprises will require consumer insights and investments into marketing-focused data intelligence technology to maximize the value of investments.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Data_Intelligence_Tech_30_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Data_Intelligence_Tech_30_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Social_Engagement_Priority_31_S.webp" alt="By 2026, demand from buyers and customers will cause one-third of marketing teams to prioritize engagement across social media channels rather than email in order to reach digitally targeted audiences. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Social_Engagement_Priority_31_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Social_Engagement_Priority_31_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Analytics_Insights_Investment_32_S.webp" alt="Through 2026, over one-third of marketing teams will examine their digital insights and realize they need to invest into analytics that are designed to guide future advancements.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Analytics_Insights_Investment_32_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Analytics_Insights_Investment_32_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_Expanded_PXM_33_S.webp" alt="By 2027, the scope of digital marketing will expand to include the requirement that product experience management becomes integrated with the processes that support merchandising and product marketing.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_Expanded_PXM_33_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_Expanded_PXM_33_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_Software_GenAI_34_S.webp" alt="Through 2026, digital marketing software will embrace GenAI to improve engagement with prospects and customers in a unified manner.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_Software_GenAI_34_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_Software_GenAI_34_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Integrated_CEM_Omnichannel_35_S.webp" alt="Through 2027, marketers will rely on integrated customer experience management tools to orchestrate and measure seamless omnichannel experiences. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Integrated_CEM_Omnichannel_35_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Integrated_CEM_Omnichannel_35_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_GenAI_SEO_36_S.webp" alt="By 2027, advances in GenAI will force marketing teams to rethink SEO strategies for their brands. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_GenAI_SEO_36_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_GenAI_SEO_36_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_GenAI_Interactions_37_S.webp" alt="By 2026, intelligent marketing software will advance to not just utilize AI but also to provide generative interactions with customers in a proactive manner.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_GenAI_Interactions_37_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_GenAI_Interactions_37_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_ML_Virtual_Agents_38_S.webp" alt="Through 2026, more than one-half of marketing teams will embrace marketing-focused digital technologies that incorporate virtual agents powered by machine learning to facilitate engagement and interactions. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_ML_Virtual_Agents_38_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_ML_Virtual_Agents_38_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Lead_Scoring_Automation_39_S.webp" alt="By 2027, more than one-half of marketing teams will be using intelligent automation for marketing processes like lead scoring in order to knit marketing and sales teams closer together. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Lead_Scoring_Automation_39_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Lead_Scoring_Automation_39_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Engagement_Workflows_40_S.webp" alt="By 2027, over one-half of marketing teams will deploy personalization and action-focused interactions as the primary means of engagement in a new generation of intelligent workflows. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Engagement_Workflows_40_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Engagement_Workflows_40_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_Software_Investment_41_S.webp" alt="By 2027, intelligent marketing software will be the dominant technology investment for one-third of marketing leaders who wish to streamline processes and performance.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_Software_Investment_41_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_Software_Investment_41_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Conversational_Experiences_42_S.webp" alt="By 2025, one-quarter of marketing teams will embrace conversational experiences as the priority for self-service digital interactions using natural language. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Conversational_Experiences_42_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Conversational_Experiences_42_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_AI_Virtual_Agents_43_S.webp" alt="By 2026, the current generation of chatbots will give way to more complex, AI-based virtual agents that incorporate transaction processing and other interactive functions.  ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_AI_Virtual_Agents_43_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_AI_Virtual_Agents_43_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_AIML_Context_Engagement_44_S.webp" alt="By 2026, 70% of marketing teams will infuse AI into their tech stacks to ensure an effective context for engagement conversations with buyers and customers.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_AIML_Context_Engagement_44_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_AIML_Context_Engagement_44_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Self-Service_Shift_45_S.webp" alt="Through 2026, more than one-third of enterprises will shift from conversational marketing efforts to the use of intelligent self-service in order to streamline customer and digital experiences.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Self-Service_Shift_45_S.png" class="square" target="_blank">Download Square Assertion</a> <a 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">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_GenAI_Niches_46_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_GenAI_Niches_46_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_Low-No_Code_47_S.webp" alt="By 2027, marketing teams will rely on low-code/no-code development to provide speedy deployment and revision of applications and to quickly respond to revenue opportunities.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_Low-No_Code_47_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_Low-No_Code_47_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_DXP_Integration_PXM_48_S.webp" alt="Through 2026, the Digital Experience platform will consume and integrate with product experience management to better meet the needs of marketing and commerce systems.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_DXP_Integration_PXM_48_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_DXP_Integration_PXM_48_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_DXP_Conversational_GenAI_49_S.webp" alt="By 2026, the Digital Experience Platform software category will provide conversational-focused GenAI to engage website visitors more intelligently.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_DXP_Conversational_GenAI_49_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_DXP_Conversational_GenAI_49_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Engagement_Outcomes_50_S.webp" alt="By 2027, one-half of marketing teams, especially in large enterprises, will adopt digital experience platforms (DXP) for orchestrating engagement to achieve desired outcomes.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Engagement_Outcomes_50_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Engagement_Outcomes_50_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_CDO_Workflow_51_S.webp" alt="Through 2027, two-fifths of very large enterprises will have Chief Digital Officers or similar leaders who re-imagine interactions with consumers and customers to ensure workflow with enterprise is more efficient.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_CDO_Workflow_51_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_CDO_Workflow_51_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Marketing_GenAI_Content_52_S.webp" alt="By 2027, more than one-half of marketing teams will rely on GenAI to create and manage content for websites, promotions and customer-facing materials.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Marketing_GenAI_Content_52_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Marketing_GenAI_Content_52_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Marketing_AI_Personalization_53_S.webp" alt="By 2028, AI will allow marketers to create highly targeted, personalized campaigns that feature content tailored to real-time customer contexts.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Marketing_AI_Personalization_53_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Marketing_AI_Personalization_53_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Digital_Investment_Realized_54_S.webp" alt="Through 2026, one-third of marketing teams will establish marketing performance management (MPM) disciplines to ensure digital investments achieve brand and business effectiveness.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Digital_Investment_Realized_54_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Digital_Investment_Realized_54_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Continuous_Planning_55_S.webp" alt="By 2026, one-half of marketing teams will find that marketing performance management (MPM) requires continuous planning and near real-time insights for goals achievement and marketing readiness.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Continuous_Planning_55_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Continuous_Planning_55_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Skills_Gap_56_S.webp" alt="By 2026, one-half of marketing teams will lack the competencies and skills to utilize available data and analytics, leading to low confidence in the team's ability to deliver fact-based insights. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Skills_Gap_56_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Skills_Gap_56_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Alternative_Platforms_57_S.webp" alt="Through 2026, the lack of marketing performance management offerings will force one-half of CMO and marketing teams to adopt planning and analytics platforms to meet their needs. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Alternative_Platforms_57_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Alternative_Platforms_57_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Planning_Investment_Apps_58_S.webp" alt="Through 2026, the requirement for managing marketing performance will lead to new applications designed to guide plans and investments to ensure the desired ROI. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Planning_Investment_Apps_58_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Planning_Investment_Apps_58_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_New_Leadership_59_S.webp" alt="Through 2025, the lack of discipline in planning and analytics in marketing will lead to one-third of leaders establishing a sole leader to manage marketing performance.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_New_Leadership_59_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_New_Leadership_59_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_MPM_New_Needs_60_S.webp" alt="By 2027, the lack of software for marketing performance management will lead to a new generation of applications designed to meet the needs of effective CMOs.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_MPM_New_Needs_60_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_MPM_New_Needs_60_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Marketing_Planning_Analytics_61_S.webp" alt="Through 2026, the need for better marketing planning will lead to a unification of project work management focus with the analytics required to understand progress to goals.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Marketing_Planning_Analytics_61_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Marketing_Planning_Analytics_61_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_GenAI_Lead_Scoring_62_S.webp" alt="By 2027, GenAI will be almost universally used for lead scoring, redefining the meaning and value of " marketing qualified leads."">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_GenAI_Lead_Scoring_62_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_GenAI_Lead_Scoring_62_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Skills_Gap_63_S.webp" alt="Through 2025, one-half of marketing teams will lack the competencies and skills in PIM to ensure effective digital experiences, leading marketing leaders to establish new investment and leadership.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Skills_Gap_63_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Skills_Gap_63_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Merchandising_Experiences_64_S.webp" alt="By 2026, one-third of marketing teams will use a new generation of PIM focused on experiences and merchandising across any channel. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Merchandising_Experiences_64_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Merchandising_Experiences_64_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Optimize_Marketing_Sales_65_S.webp" alt="Through 2027, one-half of enterprises will embrace a modern, dedicated PIM environment to optimize product experiences across marketing and sales channels, thus accelerating digital effectiveness. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Optimize_Marketing_Sales_65_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Optimize_Marketing_Sales_65_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Digital_Shelf_Merchandising_66_S.webp" alt="Through 2025, two-thirds of enterprises will have established a digital shelf and merchandising priority for their product experiences to enhance consumer and customer engagement.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Digital_Shelf_Merchandising_66_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Digital_Shelf_Merchandising_66_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Revenue_Priorities_67_S.webp" alt="By 2026, one-third of marketing teams will have deployed product information management (PIM) to support revenue priorities for effective buyer experiences across digital commerce and buying channels. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Revenue_Priorities_67_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Revenue_Priorities_67_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Activation_Processes_68_S.webp" alt="By 2026, the pressure to have consistent information throughout buying and merchandising channels will result in one-third of enterprises investing in product activation processes. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Activation_Processes_68_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Activation_Processes_68_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_New_Tech_Investments_69_S.webp" alt="Through 2026, one-half of enterprises will transform product information management efforts to a merchandising and digital shelf strategy that will require new technology investments. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_New_Tech_Investments_69_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_New_Tech_Investments_69_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Digital_Commerce_Platforms_70_S.webp" alt="By 2026, the adoption of new PIM software providers that focus on digital commerce platforms to supercharge product experiences will emerge as essential to marketing effectiveness. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Digital_Commerce_Platforms_70_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Digital_Commerce_Platforms_70_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Cloud_Investment_71_S.webp" alt="Through 2027, the establishment of product cloud investment to simplify and unify a product information network will be essential to streamlining demand and supply chain effectiveness.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Cloud_Investment_71_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Cloud_Investment_71_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Analytics_Storytelling_72_S.webp" alt="By 2025, 6 in 10 enterprises will require product analytics processes and storytelling capabilities to help create and deliver insights for line-of-business personnel. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Analytics_Storytelling_72_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Analytics_Storytelling_72_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_GenAI_PXM_Investment_73_S.webp" alt="By 2026, over one-half of enterprises will realize the lack of accurate product information in GenAI deployments will require investments into product experience management software.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_GenAI_PXM_Investment_73_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_GenAI_PXM_Investment_73_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_PXM_Collaboration_Support_74_S.webp" alt="By 2026, the lack of collaboration and task management support in product experience management software will lead to a new generation of software equipped to meet enterprise needs.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_PXM_Collaboration_Support_74_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_PXM_Collaboration_Support_74_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Cloud_Product_Data_75_S.webp" alt="By 2027, the necessity of operating across disparate applications on multiple cloud platforms will require the unification of product and data platforms to provide information.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Cloud_Product_Data_75_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Cloud_Product_Data_75_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd_area-row-6-padding dnd-section dnd_area-row-6-max-width-section-centering"> <div 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widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-12_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2><strong>Our Latest News & Research</strong></h2></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row"> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-14" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rss_listing widget-type-rss_listing" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_dnd_area-module-14_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rss_listing" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rss_listing"> <h3>Press Releases</h3> <div class="hs-rss-module feedreader_box hs-hash-343636325"></div> </span></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="4" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-16 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-16" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rss_listing widget-type-rss_listing" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span 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</div> <div class="row-fluid-wrapper row-depth-1 row-number-20 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-23" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-23_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center;"><strong><span style="margin-left: 25px;">Focus Areas</span></strong></h2></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-21 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-22 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-25" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-25 #focus_area .content_parent { display:grid; grid-template-columns:1fr 1fr 1fr; gap:30px; margin-top:15px; } #hs_cos_wrapper_dnd_area-module-25 #focus_area .content_parent .content { background:#f9f9f9; height:fit-content; display:flex; align-items:center; text-align:center; position:relative; color:#fff; overflow:hidden; -webkit-transition:background .5s ease-in-out; -moz-transition:background .5s ease-in-out; transition:background .5s ease-in-out; } #hs_cos_wrapper_dnd_area-module-25 #focus_area .content_parent .content:hover { background-color:rgba(37,90,137,0.9); } #hs_cos_wrapper_dnd_area-module-25 #focus_area .content_parent .content:before { border-bottom-color:rgba(204,97,39,1); border-left-color:rgba(204,97,39,1); } #hs_cos_wrapper_dnd_area-module-25 #focus_area .content_parent .content:before { content:""; position:absolute; top:0; right:0; border-width:0 30px 30px 0; border-style:solid; border-color:#fff #fff rgba(254,82,76,1) rgba(254,82,76,1); -webkit-box-shadow:0 1px 1px rgb(0 0 0/30%),-1px 1px 1px rgb(0 0 0/20%); -moz-box-shadow:0 1px 1px rgba(0,0,0,0.3),-1px 1px 1px rgba(0,0,0,0.2); box-shadow:0 1px 1px rgb(0 0 0/30%),-1px 1px 1px rgb(0 0 0/20%); -webkit-transition:border-color .2s ease-in-out; -moz-transition:border-color .2s ease-in-out; transition:border-color .2s ease-in-out; display:block; width:0; } #hs_cos_wrapper_dnd_area-module-25 #focus_area .content_parent .content a { margin:0 0 10px; padding:30px 20px 20px; display:block; font-weight:600; -webkit-transition:all .5s ease-in-out; -moz-transition:all .5s ease-in-out; transition:all .5s ease-in-out; width:100%; letter-spacing:1px; line-height:1.5; text-transform:none; color:#255B8A; } #hs_cos_wrapper_dnd_area-module-25 #focus_area .content_parent .content a h4 { font-size:20px; font-weight:500; margin:0; line-height:1.5; -webkit-transition:all .5s ease-in-out; -moz-transition:all .5s ease-in-out; transition:all .5s ease-in-out; } #hs_cos_wrapper_dnd_area-module-25 #focus_area .content_parent .content:before { border-bottom-color:#255A89; border-left-color:#255A89; } #hs_cos_wrapper_dnd_area-module-25 #focus_area .content_parent .content:hover:before { border-color:#fff #fff #a5a5a5 #a5a5a5; -webkit-transition:border-color .2s ease-in-out; -moz-transition:border-color .2s ease-in-out; transition:border-color .2s ease-in-out; } #hs_cos_wrapper_dnd_area-module-25 #focus_area .content_parent .content:hover a h4 { color:#fff; transform:translate(0,-5px); -webkit-transform:translate(0,-5px); -o-transform:translate(0,-5px); -moz-transform:translate(0,-5px); -webkit-transition:all .3s ease-in-out; -moz-transition:all .3s ease-in-out; transition:all .3s ease-in-out; } @media (max-width:991px) { #hs_cos_wrapper_dnd_area-module-25 #focus_area .content_parent { grid-template-columns:1fr 1fr; } } @media (max-width:767px) { #hs_cos_wrapper_dnd_area-module-25 #focus_area .content_parent { grid-template-columns:1fr; } } </style> <section id="focus_area"> <div class="container-fluid p-0"> <div class="content_parent"> <div class="content"> <a href="/focus/marketing/customerdataplatforms"> <h4> Customer Data Platforms </h4> </a> </div> <div class="content"> <a href="/focus/marketing/digitalexperienceplatforms"> <h4> Digital Experience Platforms </h4> </a> </div> <div class="content"> <a href="/focus/marketing/digitalmarketing"> <h4> Digital Marketing </h4> </a> </div> <div class="content"> <a href="/focus/marketing/intelligent_marketing"> <h4> Intelligent Marketing </h4> </a> </div> <div class="content"> <a href="/focus/marketing/marketingperformancemanagement"> <h4> Marketing Performance Management </h4> </a> </div> <div class="content"> <a href="/focus/marketing/productexperiencemanagement"> <h4> Product Experience Management </h4> </a> </div> </div> </div> </section></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-23 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-24 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-27" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <a id="research" data-hs-anchor="true" class="anchor-sticky"></a> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-25 dnd-section dnd_area-row-9-padding dnd_area-row-9-force-full-width-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-28" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-28 #portfolio_by_tf form fieldset { display:flex; flex-wrap:wrap; justify-content:center; align-items:center; gap:10px; } #hs_cos_wrapper_dnd_area-module-28 #portfolio_by_tf form fieldset:nth-child(2) { display:block; text-align:center; margin:40px 0px; } #hs_cos_wrapper_dnd_area-module-28 i.moreInfo { position:relative; margin-left:5px; color:#fff; } #hs_cos_wrapper_dnd_area-module-28 span.moreInfo { background:none repeat scroll 0 0 #F8F8F8; border-radius:4px; bottom:-45px; left:17px; margin-left:auto; margin-right:auto; color:#717171; font-size:13px; width:200px; padding:8px; position:absolute; display:none; cursor:pointer; z-index:1; font-family:'Open Sans',sans-serif; font-weight:500; } #hs_cos_wrapper_dnd_area-module-28 span.moreInfo a { color:#096ac6; } #hs_cos_wrapper_dnd_area-module-28 i.moreInfo:hover span.moreInfo { display:block; } #hs_cos_wrapper_dnd_area-module-28 .portfolio-filters { list-style:none; } #hs_cos_wrapper_dnd_area-module-28 .filter { display:inline-block; padding:15px; text-align:center; text-transform:uppercase; border:0; box-shadow:0 3px 6px rgba(0,0,0,0.1); -webkit-transition:background-color 0.2s,color 0.2s,transform 0.35s; -moz-transition:background-color 0.2s,color 0.2s,transform 0.35s; transition:background-color 0.2s,color 0.2s,transform 0.35s; scroll-behavior:smooth; cursor:pointer; } #hs_cos_wrapper_dnd_area-module-28 .filter:hover { -webkit-transition:background-color 0.2s,color 0.2s,transform 0.35s; -moz-transition:background-color 0.2s,color 0.2s,transform 0.35s; transition:background-color 0.2s,color 0.2s,transform 0.35s; } #hs_cos_wrapper_dnd_area-module-28 .filterBlue { color:rgba(255,255,255,.9); background-color:rgba(20,48,74,1); font-size:14px; font-weight:400; } #hs_cos_wrapper_dnd_area-module-28 .filterBlue:hover { color:rgba(20,48,74,1); background-color:rgba(255,255,255,.9); } #hs_cos_wrapper_dnd_area-module-28 .filterOrange { color:rgba(255,255,255,.9); background-color:rgba(204,97,39,1); } #hs_cos_wrapper_dnd_area-module-28 .filterOrange:hover { color:rgba(19,49,74,1); background-color:rgba(255,255,255,.9); } #hs_cos_wrapper_dnd_area-module-28 .filter.active { cursor:pointer; color:rgba(20,48,74,1); background-color:rgba(255,255,255,.9); -webkit-transition:background-color 0.2s,color 0.2s; -moz-transition:background-color 0.2s,color 0.2s; transition:background-color 0.2s,color 0.2s; } #hs_cos_wrapper_dnd_area-module-28 .filter:focus { outline:0 none; } #hs_cos_wrapper_dnd_area-module-28 .filter a { text-decoration:none; color:inherit; } #hs_cos_wrapper_dnd_area-module-28 #Container .mix { display:none; text-align:center; transition:height 1s ease-in-out; } #hs_cos_wrapper_dnd_area-module-28 #grid .mix { display:none; opacity:0; text-align:center; } #hs_cos_wrapper_dnd_area-module-28 .portfolio-item { position:relative; display:inline-block; opacity:1; text-align:center; height:auto; } #hs_cos_wrapper_dnd_area-module-28 .contentWrapper { position:relative; display:inline-block; opacity:1; text-align:center; max-width:300px; height:auto; background:#FFF; margin-bottom:35px; display:flex; flex-direction:column; gap:20px; margin:0px auto; padding-bottom:25px; } #hs_cos_wrapper_dnd_area-module-28 .portfolio-image { position:relative; overflow:hidden; height:140px; width:100%; } #hs_cos_wrapper_dnd_area-module-28 .contentHeader h6 { padding-top:10px; padding-right:10px; padding-bottom:10px; padding-left:15px; margin-top:0px; margin-bottom:0px; color:#fff; background:#123456; font-size:16px; font-weight:500; text-align:left; } #hs_cos_wrapper_dnd_area-module-28 .contentMiddle { display:flex; height:180px; } #hs_cos_wrapper_dnd_area-module-28 .mid_inner { margin:auto; } #hs_cos_wrapper_dnd_area-module-28 .contentMiddle h4, #hs_cos_wrapper_dnd_area-module-28 .contentMiddle h5 { margin-bottom:0px; text-align:center; text-decoration:none; color:#284A7B; margin-top:10px; font-size:18px; } #hs_cos_wrapper_dnd_area-module-28 .contentMiddle h5 { line-height:1.5; font-weight:500; } #hs_cos_wrapper_dnd_area-module-28 .contentMiddle p { color:#14304a; font-size:16px; padding-left:14px; padding-right:14px; font-weight:100; line-height:1.5; } #hs_cos_wrapper_dnd_area-module-28 .contentButton { height:5%; } #hs_cos_wrapper_dnd_area-module-28 .fancy-btn { display:inline-block; padding:10px 15px; color:#ffffff; background-color:rgba(18,52,86,1.0); font-size:12px; font-weight:700; letter-spacing:1px; text-transform:uppercase; box-shadow:0 3px 6px rgba(0,0,0,0.1); -webkit-transition:background-color 0.2s,color 0.2s; -moz-transition:background-color 0.2s,color 0.2s; transition:background-color 0.2s,color 0.2s; scroll-behavior:smooth; font-weight:100; margin-top:10px; } #hs_cos_wrapper_dnd_area-module-28 .fancy-btn:hover { color:rgba(20,48,74,1); background-color:rgba(255,255,255,.9); -webkit-transition:background-color 0.2s,color 0.2s; -moz-transition:background-color 0.2s,color 0.2s; transition:background-color 0.2s,color 0.2s; } #hs_cos_wrapper_dnd_area-module-28 .portfolio-item.span4 { margin-left:0px !important; } #hs_cos_wrapper_dnd_area-module-28 .portfolio-item.span6 { margin-left:0px !important; } #hs_cos_wrapper_dnd_area-module-28 .mix { display:none; text-align:center; } #hs_cos_wrapper_dnd_area-module-28 #portfolio_by_tf { position:relative; z-index:1; padding:60px 0; background-attachment:fixed; background-image:url(https://www.isg-research.net/hubfs/_images/_backgrounds_expertise/Expertise_Marketing_199948721_1200px.jpg); background-size:cover; background-position:center center; } #hs_cos_wrapper_dnd_area-module-28 #portfolio_by_tf:before { content:''; background:#00000070; width:100%; height:100%; left:0; top:0; position:absolute; z-index:-1; } #hs_cos_wrapper_dnd_area-module-28 #portfolio_by_tf .data_parent { display:grid; grid-template-columns:1fr 1fr 1fr; gap:40px; width:100%; max-width:1000px; margin:0px auto; } #hs_cos_wrapper_dnd_area-module-28 #portfolio_by_tf .bottom_contents { text-align:center; } #hs_cos_wrapper_dnd_area-module-28 #portfolio_by_tf .bottom_contents a div { font-weight:100 !important; } @media (max-width:991px) { #hs_cos_wrapper_dnd_area-module-28 #portfolio_by_tf .data_parent { display:grid; grid-template-columns:1fr 1fr; } } @media (max-width:550px) { #hs_cos_wrapper_dnd_area-module-28 #portfolio_by_tf .data_parent { display:grid; grid-template-columns:1fr; } } </style> <div id="Container"> <section id="portfolio_by_tf"> <div class="container-fluid p-0 "> <div class="headlines"> <div id="hs_cos_wrapper_dnd_area-module-28_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="section_headline_text"><h1 style="text-align: center; font-size: 30px;"><strong><span style="color: #ffffff;">Browse the Content</span></strong></h1> <p style="text-align: center; font-size: 20px;"><span style="color: #ffffff;">Choose a focus area and explore.</span></p></div> </div>  <div class="container"> <form class="controls" id="Filters"> <fieldset> <button class="filter filterBlue" type="button" data-filter=".CustomerDataPlatforms">Customer Data Platforms</button> <button class="filter filterBlue" type="button" data-filter=".DigitalExperiencePlatforms">Digital Experience Platforms</button> <button class="filter filterBlue" type="button" data-filter=".DigitalMarketing">Digital Marketing</button> <button class="filter filterBlue" type="button" data-filter=".IntelligentMarketing">Intelligent Marketing</button> <button class="filter filterBlue" type="button" data-filter=".marketingperformancemanagement">Marketing Performance Management</button> <button class="filter filterBlue" type="button" data-filter=".PIM">Product Experience Management</button> <button class="filter filterBlue" type="button" data-filter="all">View All</button> </fieldset> <fieldset> <button class="filter filterOrange" type="button" data-filter=".VOD">ISG Research On-Demand Premium Content</button><i class="fa fa-info-circle fa-1x moreInfo"><span class="moreInfo">ISG Research On-Demand is an advisory service that provides access to exclusive research and monthly dialogue with our analysts.<a href="/services">Visit the services page to learn more.</a></span></i> </fieldset> </form> </div> </div> <div class="container data_parent">  <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Salesforce Earns Marketing Digital Innovation Award for 2024" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Salesforce_Earns_Marketing_Digital_Innovation_Award_for_2024.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Salesforce Earns Marketing Digital Innovation Award for 2024</h5>  <p>Salesforce earned the 2024 Marketing Digital Innovation Award for its use of Marketing AI to unify account-based marketing and personalization using AI.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/salesforce-earns-marketing-digital-innovation-award-for-2024">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalMarketing IntelligentMarketing " style=" text-align: center;" data-myorder="The 2024 Market Agenda for Marketing: Digital Experiences with AI" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The 2024 Market Agenda for Marketing: Digital Experiences with AI</h5>  <p>The 2024 Marketing Market Agenda provides the insights and best practices enterprises need to maximize software investments and 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style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Activating Omnichannel Product Experiences</h5>  <p>Significant growth in sales and marketing channels over the last decade has led to drastic changes in the software that supports commerce and product information processes.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ebook/marketing/activating_omnichannel_product_experiences">View</a></div> </div> </div> <div class="portfolio-item mix Viewpoint DigitalMarketing " style=" text-align: center;" data-myorder="Why Better Analytics Improves Marketing Performance" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Viewpoint</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Businessman%20showing%20computer%20screen%20to%20coworkers%20in%20creative%20office.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Why Better Analytics Improves Marketing Performance</h5>  <p>Marketing teams succeed or fail based on their ability to assess the needs of their customers. Doing that in an increasingly data-driven environment requires better tools for marketing analysis.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/viewpoint/marketing/why_better_analytics_improves_marketing_performance">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective DigitalMarketing IntelligentMarketing " style=" text-align: center;" data-myorder="Adobe Unifies Marketing and CX" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Adobe_Unifies_Marketing_and_CX.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Adobe Unifies Marketing and CX</h5>  <p>Marketing and Customer Experience (CX) are typically treated as separate business functions or, in some cases, poorly connected. But there is a growing effort to (effectively) conjoin these areas as organizations are discovering that these department</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/adobe-unifies-marketing-and-cx">View</a></div> </div> </div> <div class="portfolio-item mix Webinar IntelligentMarketing " style=" text-align: center;" data-myorder="Go Big or Go Home: Why Small Businesses Should Invest in a Modern Contact Center" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Webinar</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Ventana_Research_eBook_NICE_SMB_Contact_Center_Buyers_Guide_feature.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Go Big or Go Home: Why Small Businesses Should Invest in a Modern Contact Center</h5>  <p>Small businesses have had to make do with tools that are less advanced than those used by their larger peers primarily due to issues of cost and complexity. But just making do isn’t a recipe for providing great customer experiences and fostering cust</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/webinar/go-big-or-go-home-why-small-businesses-should-invest-in-a-modern-contact-center-registration">View</a></div> </div> </div> <div class="portfolio-item mix Webinar " style=" text-align: center;" data-myorder="Webinar : Revenue and Margin Improvement" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Webinar</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_423995694.webp) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Webinar : Revenue and Margin Improvement</h5>  <p>Pricing determines not just revenue, but also margin. And margin is vital to ensuring profitability. So pricing both serves to generate volume, and hence revenue. Given the importance of pricing, it is surprising how few companies use data and purpos</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/webinar/revenue-and-margin-improvement-registration">View</a></div> </div> </div> <div class="portfolio-item mix Videocast IntelligentMarketing " style=" text-align: center;" data-myorder="Building Friction-Free Customer Experiences" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Videocast</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_279424238%20%281%29.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Building Friction-Free Customer Experiences</h5>  <p>Getting everyone who impacts the customer experience within an organization onto the same page can be difficult under normal circumstances—let alone during times of change or upheaval that scramble all our assumptions about customer expectations. Wat</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/videocast/building_friction_free_customer_experiences">View</a></div> </div> </div> <div class="portfolio-item mix Infographic DigitalMarketing IntelligentMarketing PIM " style=" text-align: center;" data-myorder="Digital Buyers Expect Engaging Product Experiences Infographic" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Infographic</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/Mastering_Product_Info_Background.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Digital Buyers Expect Engaging Product Experiences Infographic</h5>  <p>Organizations enable buyers to engage across multiple channels, but product information housed in silos can lead to inconsistent cross-channel digital buying experiences. Product Information Management (PIM) technology enables engaging merchandising </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/infographic/marketing/digital_buyers_expect_engaging_product_experiences_infographic">View</a></div> </div> </div> <div class="portfolio-item mix Videocast " style=" text-align: center;" data-myorder="Implementing Price Management for Success" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Videocast</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Asset%20Featured%20Images/White%20Papers/AdobeStock_84462535_Beyond_Keeping_Lights_On_Cover_Image.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Implementing Price Management for Success</h5>  <p>Approaches to “pricing,” or the discipline of setting prices, vary across industries and across different organizations within the same industry. Many factors determine how companies go about pricing, but with the rise of the digital economy and the </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/videocast/implementing_price_management_for_success?hs_preview=YBwQJFvr-48709638259">View</a></div> </div> </div> <div class="portfolio-item mix QandA " style=" text-align: center;" data-myorder="Digitally Optimizing the Customer Experience" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Portrait%20of%20a%20smiling%20customer%20service%20representative%20with%20an%20afro%20at%20the%20computer%20using%20headset-1.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Digitally Optimizing the Customer Experience</h5>  <p>A portfolio of industry changes are happening to meet the customer demand and needs from applications to adopting customer engagement hubs — to support any range of customer engagement.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/customer_experience/digitally_optimizing_the_customer_experience">View</a></div> </div> </div> <div class="portfolio-item mix QandA DigitalMarketing PIM " style=" text-align: center;" data-myorder="The Strategic Factors for PIM" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_281210365.webp) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Strategic Factors for PIM</h5>  <p>Why is it important to support cloud computing for Product Information Management? Mark Smith sheds light on what can be done to ensure operations across distributed cloud computing environments. Read the Q&A.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/operations_and_supply_chain/the_strategic_factors_for_pim">View</a></div> </div> </div> <div class="portfolio-item mix White Paper DigitalMarketing IntelligentMarketing " style=" text-align: center;" data-myorder="The Digital Age of Data Intelligence" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">White Paper</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/2022_Latest_Research/AdobeStock_Mobile_Analytics_VI.webp) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Digital Age of Data Intelligence</h5>  <p>The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/white_paper/digital_technology/the_digital_age_of_data_intelligence">View</a></div> </div> </div> <div class="portfolio-item mix Research Perspective " style=" text-align: center;" data-myorder="Innovation Sharpens the Customer Focus" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Research Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_174893789.webp) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Innovation Sharpens the Customer Focus</h5>  <p>Customer behavior has changed. Customers today use significantly more channels of communication to engage with companies. When they shop, the convenience of online access has led them to be more demanding because they can go elsewhere with a few clic</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/research-perspective/customer_experience/innovation_sharpens_the_customer_focus">View</a></div> </div> </div> <div class="portfolio-item mix Research Perspective DigitalMarketing " style=" text-align: center;" data-myorder="Putting Customer Conversations to Work" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Research Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Webinars/Back_to_Business_Technology_Sessions/Innovating_Voice_of_the_Customer_Technologies/AdobeStock_208939767-med.jpg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Putting Customer Conversations to Work</h5>  <p>Customers have conversations across the organization. They interact with people in Sales, Service, Support and in some cases even with an organization’s products or services via smart speakers. While our research confirms that the telephone is still </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/research_perspective/customer_experience/putting_customer_conversations_to_work/">View</a></div> </div> </div> <div class="portfolio-item mix Research Perspective PIM " style=" text-align: center;" data-myorder="Making PIM Configurable and Reliable for Manufacturing" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Research Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_201157626.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Making PIM Configurable and Reliable for Manufacturing</h5>  <p>To run smoothly and successfully, a manufacturing organization that’s already digitally connected internally and with customers and the supply chain needs consistent, accurate, configurable and actionable product information. To accomplish this, the </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/research_perspective/operations_and_supply_chain/making_pim_configurable_and_reliable_for_manufacturing/">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective DigitalMarketing IntelligentMarketing " style=" text-align: center;" data-myorder="CSG Earns Marketing Digital Innovation Award for 2022" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_CSG%20Earns%20Marketing%20Digital%20Innovation%20Award%20for%202022.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>CSG Earns Marketing Digital Innovation Award for 2022</h5>  <p>The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/csg-earns-marketing-digital-innovation-award-for-2022">View</a></div> </div> </div> <div class="portfolio-item mix eBook DigitalMarketing IntelligentMarketing " style=" text-align: center;" data-myorder="Six Steps to Build a Business Case for Effective Marketing Planning" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">eBook</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Webinars/Back_to_Business_Technology_Sessions/Innovating_Voice_of_the_Customer_Technologies/AdobeStock_208939767-med.jpg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Six Steps to Build a Business Case for Effective Marketing Planning</h5>  <p>Achieving excellence in marketing requires accurate and effective planning that is used consistently across the marketing department. Marketing must work to ensure that investments deliver value for the organization. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ebook/marketing/six_steps_to_build_a_business_case_for_effective_marketing_planning">View</a></div> </div> </div> <div class="portfolio-item mix eBook PIM " style=" text-align: center;" data-myorder="Building a Business Case for PIM" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">eBook</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_137858451.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Building a Business Case for PIM</h5>  <p>Providing the level of success your organization deserves across business requires accurate product information that is used consistently across all channels.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ebook/operations_and_supply_chain/building_a_business_case_for_pim">View</a></div> </div> </div> <div class="portfolio-item mix eBook PIM " style=" text-align: center;" data-myorder="How to Achieve an ROI from PIM" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">eBook</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/2022_Latest_Research/AdobeStock_VI%20Embedded%20Analytics.webp) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>How to Achieve an ROI from PIM</h5>  <p>Modern product information management (PIM) has the potential to deliver value far beyond the efficiency gains of the current operational approach. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ebook/customer_experience/how_to_achieve_an_roi_from_pim">View</a></div> </div> </div> <div class="portfolio-item mix eBook PIM " style=" text-align: center;" data-myorder="The Keystone for Digital Commerce" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">eBook</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_137858451.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Keystone for Digital Commerce</h5>  <p>A modern digital commerce environment adapts to business continuity requirements and the demand of constantly changing consumer expectations.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ebook/office_of_revenue/the_keystone_for_digital_commerce">View</a></div> </div> </div> <div class="portfolio-item mix eBook PIM " style=" text-align: center;" data-myorder="Building a Business Case for PIM" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">eBook</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_110179386-med.jpg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Building a Business Case for PIM</h5>  <p>Providing the level of success your organization deserves across business requires accurate product information that is used consistently across all channels. Organizations must work to overcome common challenges to realize the benefits of investment</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="/ebook/operations_and_supply_chain/building_a_business_case_for_pim">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalMarketing IntelligentMarketing PIM " style=" text-align: center;" data-myorder="The 2022 Market Agenda for Marketing: A Digital Experience Revolution" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_KD_The%202022%20Market%20Agenda%20for%20Marketing_A%20Digital%20Experience%20Revolution.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The 2022 Market Agenda for Marketing: A Digital Experience Revolution</h5>  <p>Ventana Research recently announced its 2022 Market Agenda in the expertise area of Marketing, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://keithdawson.ventanaresearch.com/the-2022-market-agenda-for-marketing-a-digital-experience-revolution">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Digital Business Market Agenda for 2022: Resilience and Readiness" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_MS_Digital%20Business%20Market%20Agenda%20for%202022_Resilience%20and%20Readiness.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Digital Business Market Agenda for 2022: Resilience and Readiness</h5>  <p>Ventana Research has announced its market agenda for 2022, continuing the tradition of reliability in our efforts to educate and guide the technology market. Our assessments are backed by our expertise and independence, as we do not share our market </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://marksmith.ventanaresearch.com/2022-market-agenda-digital-business-enables-organizational-resilience">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective DigitalMarketing PIM " style=" text-align: center;" data-myorder="Shiseido Group Earns Digital Leadership Award in Marketing with Reltio for 2021" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Shiseido%20Group%20Earns%20Digital%20Leadership%20Award%20in%20Marketing%20with%20Reltio%20for%202021.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Shiseido Group Earns Digital Leadership Award in Marketing with Reltio for 2021</h5>  <p>The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business application</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/shiseido-group-earns-digital-leadership-award-in-marketing-with-reltio-for-2021">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalMarketing IntelligentMarketing PIM " style=" text-align: center;" data-myorder="The Transformation of Account-Based Marketing for Revenue Optimization" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_KD_The%20Transformation%20of%20Account-Based%20Marketing%20for%20Revenue%20Optimization.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Transformation of Account-Based Marketing for Revenue Optimization</h5>  <p>Account-based marketing (ABM) serves as a model for how a complex manual activity can be improved and automated. That does not mean it always goes well. ABM is a practice that many B2B marketers swear by, but it can be very difficult to get a technol</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://keithdawson.ventanaresearch.com/the-transformation-of-account-based-marketing-for-revenue-optimization">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective PIM " style=" text-align: center;" data-myorder="Perfion Named a Vendor with Merit in the 2021 PIM Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_MS_Perfion%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Perfion Named a Vendor with Merit in the 2021 PIM Value Index</h5>  <p>We are happy to share some insights about Perfion drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://marksmith.ventanaresearch.com/perfion-named-a-vendor-with-merit-in-the-2021-pim-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective PIM " style=" text-align: center;" data-myorder="Winshuttle is a Vendor with Merit in the 2021 PIM Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_MS_Winshuttle%20is%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Winshuttle is a Vendor with Merit in the 2021 PIM Value Index</h5>  <p>We are happy to share some insights about Winshuttle EnterWorks drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://marksmith.ventanaresearch.com/winshuttle-is-a-vendor-with-merit-in-the-2021-pim-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective PIM " style=" text-align: center;" data-myorder="Innovit Named a Vendor with Merit in the 2021 PIM Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Innovit Named a Vendor with Merit in the 2021 PIM Value Index</h5>  <p>We are happy to share some insights about Innovit MDM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://marksmith.ventanaresearch.com/innovit-named-a-vendor-with-merit-in-the-2021-pim-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective PIM " style=" text-align: center;" data-myorder="Viamedici Named a Vendor with Merit in the 2021 PIM Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Viamedici Named a Vendor with Merit in the 2021 PIM Value Index</h5>  <p>We are happy to share some insights about Viamedici EPIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://marksmith.ventanaresearch.com/viamedici-named-a-vendor-with-merit-in-the-2021-pim-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective PIM " style=" text-align: center;" data-myorder="Contentserv is a Vendor with Merit in the 2021 PIM Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_MS_Contentserv%20is%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Contentserv is a Vendor with Merit in the 2021 PIM Value Index</h5>  <p>We are happy to share some insights about Contentserv CS drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://marksmith.ventanaresearch.com/contentserv-is-a-vendor-with-merit-in-the-2021-pim-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalMarketing IntelligentMarketing PIM " style=" text-align: center;" data-myorder="The Potential of Marketing in 2021: The Market Agenda" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_KD_The%20Potential%20of%20Marketing%20in%202021_The%20Market%20Agenda.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Potential of Marketing in 2021: The Market Agenda</h5>  <p>Ventana Research recently announced its 2021 market agenda in the expertise area of Marketing, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://keithdawson.ventanaresearch.com/the-potential-of-marketing-in-2021-the-market-agenda">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalMarketing " style=" text-align: center;" data-myorder="Reltio Connected Customer 360 earns our 13th Digital Innovation Award for Marketing" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_MS_Reltio%20Connected%20Customer%20360%20earns%20our%2013th%20Digital%20Innovation%20Award%20for%20Marketing.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Reltio Connected Customer 360 earns our 13th Digital Innovation Award for Marketing</h5>  <p>Ventana Research has awarded Reltio and Connected Customer 360 its 2020 Digital Innovation Award for Marketing.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://marksmith.ventanaresearch.com/reltio-connected-customer-360-earns-our-13th-digital-innovation-award-for-marketing">View</a></div> </div> </div> <div class="portfolio-item mix Viewpoint DigitalMarketing IntelligentMarketing " style=" text-align: center;" data-myorder="Optimizing the B2B Marketing Recipe for Success" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Viewpoint</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_210896295.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Optimizing the B2B Marketing Recipe for Success</h5>  <p>The focus on B2B marketing success has become a significant opportunity to refine the planning, operations and market strategy, enabling performance and agility at a speed and intelligence previously thought impossible. The methods and processes used</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="/viewpoint/marketing/optimizing_the_b2b_marketing_recipe_for_success">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective PIM " style=" text-align: center;" data-myorder="The Business Continuity Imperative: The Digital Experience in Marketing for 2020 and Beyond" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Research_Agendas/Research_Assertions/2020/Marketing/Ventana_Research_2020_Assertion_Digital_Marketing_1.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Business Continuity Imperative: The Digital Experience in Marketing for 2020 and Beyond</h5>  <p>Marketing is inextricably linked to business success, and digital technology is essential to an organization’s overall marketing potential because it generates interest and brand awareness.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://marksmith.ventanaresearch.com/the-business-continuity-imperative-the-digital-experience-in-marketing-for-2020-and-beyond">View</a></div> </div> </div> </div>  <div class="container"> <div class="bottom_contents"> <div id="hs_cos_wrapper_dnd_area-module-28_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="bottom_button_headline_text"><div style="text-align: center; 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This is represented in our Market Agenda, which is a foundation for providing actionable information and guidance to help you identify opportunities for improved competitiveness and effectiveness. Other industry analyst firms lack methodology and a publicly available research agenda and are easily biased by clients and the industry. We take pride in our reputation for independence and provide our research calendar and agenda for visibility into the upcoming months of activity.</p></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell dnd_area-column-35-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-32 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-36" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-video-widget" data-hsv-embed-id="50736c85-e394-43b7-b58d-1ac2611dc980"> <div class="hs-video-container" style="max-width: 1920px; margin: 0 auto;"> <div class="hs-video-wrapper" style="position: relative; height: 0; padding-bottom: 56.25%"> <iframe data-hsv-src="https://play.hubspotvideo.com/v/2035844/id/152873019263?play_button_color=ffffff" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; 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} </style> <div class="custom-column-tf"> <div class="custom-4col--inner-tf"> <div class="custom-4col--headin-tfg"> <h4>November</h4> </div> <div class="custom-4col--heading-content-tf"> <ul style="font-size: 14px;"> <li><strong>Analyst and Market Perspectives</strong><br><span>Marketing Analytics and Planning</span></li> <li><strong>Buyers Guides</strong><br>Product Experience Management in collection</li> </ul> </div> </div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="4" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-35 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-40" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-40 .custom-4col--inner-tf { display:inline-block; border-radius:2px; width:100%; background:#FFF; box-shadow:0 3px 6px rgb(0 0 0/16%),0 3px 6px rgb(0 0 0/23%); margin-bottom:1em; } #hs_cos_wrapper_dnd_area-module-40 .custom-4col--heading-content-tf a:hover { color:#255B8A; } #hs_cos_wrapper_dnd_area-module-40 .custom-column-tf h4 { text-align:center; font-weight:600 !important; font-size:18px; padding-top:5%; } #hs_cos_wrapper_dnd_area-module-40 .custom-column-tf { font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-40 .custom-4col--heading-tf h4 { font-size:18px; font-family:"Raleway","Helvetica Neue",Helvetica,Arial,sans-serif; font-weight:600 !important; letter-spacing:1px; line-height:1.5; margin:0 0 20px; text-transform:none; color:#255B8A; } #hs_cos_wrapper_dnd_area-module-40 .custom-column-tf { padding-right:15px; padding-left:15px; } #hs_cos_wrapper_dnd_area-module-40 .custom-4col--heading-tf { text-align:center; display:inline-block; height:15%; width:90%; margin-left:5%; margin-right:5%; margin-top:5%; } #hs_cos_wrapper_dnd_area-module-40 .custom-4col--heading-content-tf { height:75%; width:90%; margin-left:5%; margin-right:5%; margin-bottom:5%; text-align:center; display:inline-block; } #hs_cos_wrapper_dnd_area-module-40 .custom-4col--heading-content-tf ul { padding:0; margin:0; list-style:none; font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-40 .custom-4col--heading-content-tf ul li { color:#333333; list-style:none; padding-bottom:13px; margin-bottom:7px; position:relative; line-height:1.6; font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-40 .fancy-btn:hover { background-color:hsla(0,0%,100%,.9); color:#14304a !important; } #hs_cos_wrapper_dnd_area-module-40 .custom-4col--heading-content-tf ul li:not(:last-child):after { content:''; background-color:#A0A0A4; display:block; width:80%; position:absolute; height:1px; left:0; right:0; bottom:0; margin:0 auto; } #hs_cos_wrapper_dnd_area-module-40 a { color:#096ac6; } #hs_cos_wrapper_dnd_area-module-40 .custom-4col--heading-content-tf ul li strong { font-weight:bold !important; color:#7b7b7b; } </style> <div class="custom-column-tf"> <div class="custom-4col--inner-tf"> <div class="custom-4col--headin-tfg"> <h4>December</h4> </div> <div class="custom-4col--heading-content-tf"> <ul style="font-size: 14px;"> <li><strong>Analyst and Market Perspectives</strong><br><span>Digital Experience Intelligence for Customers and Products</span></li> <li><strong>Buyers Guides</strong><br>Product Experience Management in analysis</li> </ul> </div> </div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-36 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-42" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-42 .custom-4col--inner-tf { display:inline-block; border-radius:2px; width:100%; background:#FFF; box-shadow:0 3px 6px rgb(0 0 0/16%),0 3px 6px rgb(0 0 0/23%); margin-bottom:1em; } #hs_cos_wrapper_dnd_area-module-42 .custom-4col--heading-content-tf a:hover { color:#255B8A; } #hs_cos_wrapper_dnd_area-module-42 .custom-column-tf h4 { text-align:center; font-weight:600 !important; font-size:18px; padding-top:5%; } #hs_cos_wrapper_dnd_area-module-42 .custom-column-tf { font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-42 .custom-4col--heading-tf h4 { font-size:18px; font-family:"Raleway","Helvetica Neue",Helvetica,Arial,sans-serif; font-weight:600 !important; letter-spacing:1px; line-height:1.5; margin:0 0 20px; text-transform:none; color:#255B8A; } #hs_cos_wrapper_dnd_area-module-42 .custom-column-tf { padding-right:15px; padding-left:15px; } #hs_cos_wrapper_dnd_area-module-42 .custom-4col--heading-tf { text-align:center; display:inline-block; height:15%; width:90%; margin-left:5%; margin-right:5%; margin-top:5%; } #hs_cos_wrapper_dnd_area-module-42 .custom-4col--heading-content-tf { height:75%; width:90%; margin-left:5%; margin-right:5%; margin-bottom:5%; text-align:center; display:inline-block; } #hs_cos_wrapper_dnd_area-module-42 .custom-4col--heading-content-tf ul { padding:0; margin:0; list-style:none; font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-42 .custom-4col--heading-content-tf ul li { color:#333333; list-style:none; padding-bottom:13px; margin-bottom:7px; position:relative; line-height:1.6; font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-42 .fancy-btn:hover { background-color:hsla(0,0%,100%,.9); color:#14304a !important; } #hs_cos_wrapper_dnd_area-module-42 .custom-4col--heading-content-tf ul li:not(:last-child):after { content:''; background-color:#A0A0A4; display:block; width:80%; position:absolute; height:1px; left:0; right:0; bottom:0; margin:0 auto; } #hs_cos_wrapper_dnd_area-module-42 a { color:#096ac6; } #hs_cos_wrapper_dnd_area-module-42 .custom-4col--heading-content-tf ul li strong { font-weight:bold !important; color:#7b7b7b; } </style> <div class="custom-column-tf"> <div class="custom-4col--inner-tf"> <div class="custom-4col--headin-tfg"> <h4>January</h4> </div> <div class="custom-4col--heading-content-tf"> <ul style="font-size: 14px;"> <li><strong>Analyst and Market Perspectives</strong><br>The Age of Persona Marketing<span></span></li> <li><strong>Buyers Guides</strong><br>Product Experience Management publishes</li> </ul> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-37 dnd-section dnd_area-row-13-margin"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-38 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-44" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-44_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="text-align: center; font-weight: 300; font-size: 18px; line-height: 1.6;">Want to see our plans for business and technology this year?<br><a class="fancy-btn" href="/hubfs/2024_Market_Agenda/PDFs/ISG_VR_Market_Agenda_for_Marketing_2024.pdf" target="_blank" rel="noopener" style="border-bottom: 1px solid transparent; font-weight: 600;">DOWNLOAD THE MARKET AGENDA</a></p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-39 dnd_area-row-14-background-layers dnd_area-row-14-background-color dnd_area-row-14-max-width-section-centering dnd-section dnd_area-row-14-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-40 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-46" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <a id="coverage" data-hs-anchor="true" class="anchor-sticky"></a> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-41 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-42 dnd_area-column-47-row-0-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-48" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-48_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="font-weight: bold; text-align: center;" data-wow-duration="1s" data-wow-offset="200"><span style="color: #ffffff;">Vendors Covered</span></h2></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-43 dnd-row"> <div class="row-fluid "> <div class="span4 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="4"> <div id="hs_cos_wrapper_dnd_area-module-49" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-49 #vendors-coverd_not_coverd-tf ul, #hs_cos_wrapper_dnd_area-module-49 #vendors-coverd_not_coverd-tf ul li { padding:0; margin:0; list-style:none; text-align:center; } </style> <section id="vendors-coverd_not_coverd-tf" class="wow slideInUp" data-wow-delay="1s" data-wow-duration="3s"> <div class="container-fluid p-0"> <div class="content_parent-tf"> <div class="content-tf"> <ul> <li><a href="http://www.adobe.com/" rel="noopener">Adobe</a></li> <li><a href="http://www.akeneo.com" rel="noopener">Akeneo</a></li> <li><a href="//www.bluestonepim.com" rel="noopener">Bluestone PIM</a><a href="https://www.ariasystems.com/" target="_blank" rel="noopener"></a><a href="http://www.calliduscloud.com/" target="_blank" rel="noopener"></a></li> <li><a href="https://www.contentserv.com/en/" rel="noopener">Contentserv</a></li> <li><a href="https://www.csgi.com/" rel="noopener">CSG</a></li> <li><a href="http://demandbase.com" rel="noopener">Demandbase</a></li> <li><a href="//www.hubspot.com" rel="noopener">Hubspot</a></li> <li><a href="http://www.ibm.com/us/en/" rel="noopener">IBM</a></li> <li><a href="http://www.infor.com/" rel="noopener">Infor</a></li> <li> </li> </ul> </div> </div> </div> </section></div> </div> <div class="span4 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="4" data-w="4"> <div id="hs_cos_wrapper_dnd_area-module-50" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-50 #vendors-coverd_not_coverd-tf ul, #hs_cos_wrapper_dnd_area-module-50 #vendors-coverd_not_coverd-tf ul li { padding:0; margin:0; list-style:none; text-align:center; } </style> <section id="vendors-coverd_not_coverd-tf" class="wow slideInUp" data-wow-delay="1s" data-wow-duration="3s"> <div class="container-fluid p-0"> <div class="content_parent-tf"> <div class="content-tf"> <ul> <li><a href="http://www.informatica.com/us/" rel="noopener">Informatica</a></li> <li><a href="https://inriver.com/en-us" rel="noopener">inRiver</a></li> <li><a href="https://knotch.com/" rel="noopener">Knotch</a></li> <li><a href="https://magnitude.com/" rel="noopener">Magnitude</a></li> <li><a href="https://www.marketo.com/" target="_blank" rel="noopener"></a><a href="http://www.microsoft.com/en-us/default.aspx" rel="noopener">Microsoft</a></li> <li><a href="https://near.co/" rel="noopener">Near</a></li> <li><a href="http://www.oracle.com/index.html" rel="noopener">Oracle</a></li> <li><a href="http://perfion.com" rel="noopener">Perfion</a></li> <li><a href="https://www.PIMCore.com" rel="noopener">PIMCore</a></li> <li> </li> </ul> </div> </div> </div> </section></div> </div> <div class="span4 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="8" data-w="4"> <div id="hs_cos_wrapper_dnd_area-module-51" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-51 #vendors-coverd_not_coverd-tf ul, #hs_cos_wrapper_dnd_area-module-51 #vendors-coverd_not_coverd-tf ul li { padding:0; margin:0; list-style:none; text-align:center; } </style> <section id="vendors-coverd_not_coverd-tf" class="wow slideInUp" data-wow-delay="1s" data-wow-duration="3s"> <div class="container-fluid p-0"> <div class="content_parent-tf"> <div class="content-tf"> <ul> <li><a href="http://www.precisely.com/" rel="noopener">Precisely</a></li> <li><a href="http://www.salesforce.com" rel="noopener">Salesforce</a></li> <li><a href="http://salsify.com" rel="noopener">Salsify</a></li> <li><a href="http://www.sap.com/country-selector.epx" rel="noopener">SAP</a></li> <li><a href="http://www.sas.com/" rel="noopener">SAS</a></li> <li><a href="http://www.sprinklr.com" rel="noopener">Sprinklr</a></li> <li><a href="http://www.sugarcrm.com/" rel="noopener">SugarCRM</a></li> <li><a href="https://www.zendesk.com/" rel="noopener">Zendesk</a></li> <li><a href="http://www.zoho.com" rel="noopener">Zoho</a></li> <li><a href="http://www.zuora.com" rel="noopener">Zuora</a></li> </ul> </div> </div> </div> </section></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-44 dnd_area-column-47-row-2-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-52" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-52_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="font-weight: bold; text-align: center;" data-wow-duration="1s" data-wow-offset="200"><span style="color: #ffffff;">Vendors Not Covered or Recommended</span></h2></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-45 dnd-row"> <div class="row-fluid "> <div class="span4 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="4"> <div id="hs_cos_wrapper_dnd_area-module-53" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-53 #vendors-coverd_not_coverd-tf ul, #hs_cos_wrapper_dnd_area-module-53 #vendors-coverd_not_coverd-tf ul li { padding:0; margin:0; list-style:none; text-align:center; } </style> <section id="vendors-coverd_not_coverd-tf" class="wow slideInUp" data-wow-delay="1s" data-wow-duration="3s"> <div class="container-fluid p-0"> <div class="content_parent-tf"> <div class="content-tf"> <ul> <li>Activeviam</li> <li>Anaconda</li> <li>Anodot</li> <li>Arria</li> <li>Course5i</li> <li>Dataminr Inc</li> <li>ElectrifAi</li> <li>Engineering Ingegneria Informatica</li> <li> </li> </ul> </div> </div> </div> </section></div> </div> <div class="span4 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="4" data-w="4"> <div id="hs_cos_wrapper_dnd_area-module-54" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-54 #vendors-coverd_not_coverd-tf ul, #hs_cos_wrapper_dnd_area-module-54 #vendors-coverd_not_coverd-tf ul li { padding:0; margin:0; list-style:none; text-align:center; } </style> <section id="vendors-coverd_not_coverd-tf" class="wow slideInUp" data-wow-delay="1s" data-wow-duration="3s"> <div class="container-fluid p-0"> <div class="content_parent-tf"> <div class="content-tf"> <ul> <li>ESRI</li> <li>EvolutionIQ</li> <li>FICO</li> <li>Jedox</li> <li>Knime</li> <li>MathWorks</li> <li>Mode</li> <li>Nvidia</li> <li> </li> </ul> </div> </div> </div> </section></div> </div> <div class="span4 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="8" data-w="4"> <div id="hs_cos_wrapper_dnd_area-module-55" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-55 #vendors-coverd_not_coverd-tf ul, #hs_cos_wrapper_dnd_area-module-55 #vendors-coverd_not_coverd-tf ul li { padding:0; margin:0; list-style:none; text-align:center; } </style> <section id="vendors-coverd_not_coverd-tf" class="wow slideInUp" data-wow-delay="1s" data-wow-duration="3s"> <div class="container-fluid p-0"> <div class="content_parent-tf"> <div class="content-tf"> <ul> <li>Pecan</li> <li>Phocas Software</li> <li>PublicRelay</li> <li>Rocket Software</li> <li>Seeq</li> <li>Software AG</li> <li>splashBI</li> <li>Vizlib Ltd</li> <li>Worksoft</li> </ul> </div> </div> </div> </section></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-46 dnd_area-column-45-row-2-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-56" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-56_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div style="text-align: center;"><span><span style="color: #7b7b7b;">For more information on Vendor coverage, or to become a covered vendor,</span> </span><span style="color: #e8ebee;"><a href="/briefing" style="color: #e8ebee;">click here</a>.</span></div></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-47 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-48 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1679555824396" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <a id="ready-to-start" data-hs-anchor="true" class="anchor-sticky"></a> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-49 dnd_area-row-16-padding dnd-section dnd_area-row-16-force-full-width-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-50 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-58" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-58 .headline_content { box-shadow:rgb(0 0 0/10%) 0px 0px 10px 2px; 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