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<div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e138c5" data-id="2e138c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-0279bad elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0279bad" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-298e8ed" data-id="298e8ed" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b29a5b3 elementor-widget elementor-widget-image" data-id="b29a5b3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="249" height="250" src="https://www1.demandgenreport.com/wp-content/uploads/2023/04/28_Paddle_Logo.png" class="attachment-large size-large wp-image-42831" alt="" srcset="https://www1.demandgenreport.com/wp-content/uploads/2023/04/28_Paddle_Logo.png 249w, https://www1.demandgenreport.com/wp-content/uploads/2023/04/28_Paddle_Logo-150x150.png 150w" sizes="(max-width: 249px) 100vw, 249px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a5d93e7" data-id="a5d93e7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5d87ebc elementor-widget elementor-widget-heading" data-id="5d87ebc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Paddle.com </h2> </div> </div> <div class="elementor-element elementor-element-077b5e9 elementor-widget elementor-widget-heading" data-id="077b5e9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><span style="color:#F4BE89">Trail:</span> Video Content</h2> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-41406d6a elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="41406d6a" data-element_type="section" data-settings="{"jet_parallax_layout_list":[{"_id":"58e7841","jet_parallax_layout_image":{"url":"","id":"","size":""},"jet_parallax_layout_image_tablet":{"url":"","id":"","size":""},"jet_parallax_layout_image_mobile":{"url":"","id":"","size":""},"jet_parallax_layout_speed":{"unit":"%","size":50,"sizes":[]},"jet_parallax_layout_type":"scroll","jet_parallax_layout_direction":null,"jet_parallax_layout_fx_direction":null,"jet_parallax_layout_z_index":"","jet_parallax_layout_bg_x":50,"jet_parallax_layout_bg_x_tablet":"","jet_parallax_layout_bg_x_mobile":"","jet_parallax_layout_bg_y":50,"jet_parallax_layout_bg_y_tablet":"","jet_parallax_layout_bg_y_mobile":"","jet_parallax_layout_bg_size":"auto","jet_parallax_layout_bg_size_tablet":"","jet_parallax_layout_bg_size_mobile":"","jet_parallax_layout_animation_prop":"transform","jet_parallax_layout_on":["desktop","tablet"]}],"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b1bfef9" data-id="1b1bfef9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-62532eef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="62532eef" data-element_type="section" data-settings="{"jet_parallax_layout_list":[{"_id":"4592b7b","jet_parallax_layout_image":{"url":"","id":"","size":""},"jet_parallax_layout_image_tablet":{"url":"","id":"","size":""},"jet_parallax_layout_image_mobile":{"url":"","id":"","size":""},"jet_parallax_layout_speed":{"unit":"%","size":50,"sizes":[]},"jet_parallax_layout_type":"scroll","jet_parallax_layout_direction":null,"jet_parallax_layout_fx_direction":null,"jet_parallax_layout_z_index":"","jet_parallax_layout_bg_x":50,"jet_parallax_layout_bg_x_tablet":"","jet_parallax_layout_bg_x_mobile":"","jet_parallax_layout_bg_y":50,"jet_parallax_layout_bg_y_tablet":"","jet_parallax_layout_bg_y_mobile":"","jet_parallax_layout_bg_size":"auto","jet_parallax_layout_bg_size_tablet":"","jet_parallax_layout_bg_size_mobile":"","jet_parallax_layout_animation_prop":"transform","jet_parallax_layout_on":["desktop","tablet"]}]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-50229b67" data-id="50229b67" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-654fd572 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="654fd572" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4f79dfcc" data-id="4f79dfcc" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6399c8a4 elementor-widget elementor-widget-text-editor" data-id="6399c8a4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The Route:</p> </div> </div> <div class="elementor-element elementor-element-507a9f67 elementor-widget elementor-widget-text-editor" data-id="507a9f67" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In early 2022, Paddle raised a Series D funding round and was in the process of acquiring ProfitWell for $200 million. Its target customers are SaaS founders and finance execs, so it jumped on the opportunity to bring its customers behind the scenes of a tech acquisition — an aspiration of most SaaS founders. The company worked with award-winning documentary film maker Pip Piper to film video diaries, negotiations, announcements and celebrations, without really knowing if it would either close the acquisition successfully or whether there would ever be a story worth telling. The acquisition closed and the teams quickly cut the documentary — “We Sign Tomorrow?” — and launched the trailer as Paddle announced the deal to the market. The company followed up with screenings in multiple cities, and several extra video edits focusing on Product Strategy, People & Culture, Marketing and other specific topics. </p> </div> </div> <div class="elementor-element elementor-element-989aad2 elementor-widget elementor-widget-text-editor" data-id="989aad2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The Peak:</p> </div> </div> <div class="elementor-element elementor-element-2768b69 elementor-widget elementor-widget-text-editor" data-id="2768b69" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The campaign videos have been watched more than 30K times. The documentary has been screened to target audiences in London, Barcelona (at SaaStr Europa) and Boston. The company regularly receives emails, WhatsApp messages and social posts when people come across it. The documentary has also been referenced in at least 50 sales calls (mostly by the prospects themselves).</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-647bc12 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="647bc12" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-357c86f" data-id="357c86f" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0a66098 elementor-arrows-position-outside elementor-widget elementor-widget-image-carousel" data-id="0a66098" data-element_type="widget" data-settings="{"slides_to_show":"1","navigation":"arrows","autoplay":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","autoplay_speed":5000,"infinite":"yes","effect":"slide","speed":500}" data-widget_type="image-carousel.default"> <div class="elementor-widget-container"> <div class="elementor-image-carousel-wrapper swiper" dir="ltr"> <div class="elementor-image-carousel swiper-wrapper" aria-live="off"> <div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="1 of 1"><a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="0a66098" data-elementor-lightbox-title="Paddle" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI5MTksInVybCI6Imh0dHBzOlwvXC93d3cxLmRlbWFuZGdlbnJlcG9ydC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9QYWRkbGUucG5nIiwic2xpZGVzaG93IjoiMGE2NjA5OCJ9" href="https://www1.demandgenreport.com/wp-content/uploads/2023/04/Paddle.png"><figure class="swiper-slide-inner"><img 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