CINXE.COM

Video - Purdue Brand Studio

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wp-block-columns-is-layout-flex"> <div class="wp-block-column column is-two-thirds-desktop is-full-tablet is-full-mobile page-layout-main is-layout-flow wp-block-column-is-layout-flow"> <h1 class="wp-block-heading has-text-align-center">Video</h1> <p class="has-text-align-center">By bringing together the multidimensionality of voice, visuals and music, video can tell a story like no other type of content. Use these resources to keep your videos in brand and optimized.</p> </div> <div class="wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow"> <p></p> </div> </div> </div></div> <div class="section has-border-bottom page-layout-wide page-layout-two-column page-layout-two-column-reverser page-layout-two-column-verticalCenter "><div class="container mobile-reverse"> <div class="wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column column is-two-thirds-desktop is-full-tablet is-full-mobile page-layout-main is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading has-black-color has-text-color">B-roll Galleries</h2> <p>From campus scenes to in-classroom and research footage, we offer a regularly updated library of b-roll to the public and to campus partners.</p> <a role="link" class="purdue-blocks__button purdue-blocks__button--gold-light" href="https://purduemarketing.photoshelter.com/galleries/C0000fZc5kOxLI14/G0000dEayF9VlQSI/Video" target="_blank" rel="noopener noreferrer"><span class="shrink-padding"></span><span class="purdue-blocks__button__text">Explore PhotoShelter</span><span class="shrink-padding"></span></a> </div> <div class="wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full is-style-default"><img fetchpriority="high" decoding="async" width="768" height="384" src="https://live-purdue-marketing.pantheonsite.io/app/uploads/2022/09/B-roll-Galleries.jpg" alt="" class="wp-image-18268" srcset="https://marcom.purdue.edu/app/uploads/2022/09/B-roll-Galleries.jpg 768w, https://marcom.purdue.edu/app/uploads/2022/09/B-roll-Galleries-600x300.jpg 600w" sizes="(max-width: 768px) 100vw, 768px" /></figure> </div> </div> </div></div> <div class="section page-layout-wide "><div class="container"> <div class="wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column column is-two-thirds-desktop is-full-tablet is-full-mobile page-layout-main is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading has-black-color has-text-color">Video Guidelines </h2> <p>By using common graphic elements for lower thirds, outros and captions, we ensure all our video content across the University is in brand and cohesive. Specific guidance for each element can be found in the <a href="/app/uploads/2022/02/brand-strategy-guideline.pdf">Brand Guidelines</a>.</p> </div> <div class="wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow"> <p></p> </div> </div> </div></div> <div class="section has-padding-top-none page-layout-wide page-layout-two-column page-layout-two-column-verticalCenter "><div class="container"> <div class="wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column column is-two-thirds-desktop is-full-tablet is-full-mobile page-layout-main is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img decoding="async" width="1912" height="956" src="https://live-purdue-marketing.pantheonsite.io/app/uploads/2022/09/MicrosoftTeams-image-e1665417394107.jpg" alt="" class="wp-image-18539" srcset="https://marcom.purdue.edu/app/uploads/2022/09/MicrosoftTeams-image-e1665417394107.jpg 1912w, https://marcom.purdue.edu/app/uploads/2022/09/MicrosoftTeams-image-e1665417394107-600x300.jpg 600w, https://marcom.purdue.edu/app/uploads/2022/09/MicrosoftTeams-image-e1665417394107-768x384.jpg 768w, https://marcom.purdue.edu/app/uploads/2022/09/MicrosoftTeams-image-e1665417394107-1536x768.jpg 1536w" sizes="(max-width: 1912px) 100vw, 1912px" /></figure> </div> <div class="wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow"> <h3 class="wp-block-heading has-black-color has-text-color">Lower Thirds</h3> <p>For name identification, we have two animated lower-thirds templates for you to choose from for your projects. Review the Brand Guidelines for specific instruction on how to use.</p> <a role="link" class="purdue-blocks__button purdue-blocks__button--gold-light" href="/app/uploads/2022/09/LowerThirds.zip" target="_blank" rel="noopener noreferrer"><span class="shrink-padding"></span><span class="purdue-blocks__button__text">Download Lower Thirds</span><span class="shrink-padding"></span></a> </div> </div> </div></div> <div class="section page-layout-wide page-layout-two-column page-layout-two-column-reverser page-layout-two-column-verticalCenter long-buttons"><div class="container mobile-reverse"> <div class="wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column column is-two-thirds-desktop is-full-tablet is-full-mobile page-layout-main is-layout-flow wp-block-column-is-layout-flow"> <h3 class="wp-block-heading has-black-color has-text-color">Logo Outros</h3> <p>There are three logo outros to choose from: our standard, a second you can customize with your co-brand, and a third with “The Persistent Pursuit of the Next Giant Leap” language. Review the <a href="/app/uploads/2022/02/brand-strategy-guideline.pdf">Brand Guidelines</a> for specific instruction on how to use.</p> <a role="link" class="purdue-blocks__button purdue-blocks__button--gold-light" href="https://www.purdue.edu/purdue/images/Purdue-Logo-Animation-Regular-Tag.zip" target="_self" rel="noopener noreferrer"><span class="shrink-padding"></span><span class="purdue-blocks__button__text">Download Standard Logo Outros</span><span class="shrink-padding"></span></a> <a role="link" class="purdue-blocks__button purdue-blocks__button--gold-light" href="https://www.purdue.edu/purdue/images/Purdue-Logo-Animation-Co-brand-tag.zip" target="_self" rel="noopener noreferrer"><span class="shrink-padding"></span><span class="purdue-blocks__button__text">Download Co-brand Logo Outros</span><span class="shrink-padding"></span></a> <a role="link" class="purdue-blocks__button purdue-blocks__button--gold-light" href="https://www.purdue.edu/purdue/images/Outros.zip" target="_blank" rel="noopener noreferrer"><span class="shrink-padding"></span><span class="purdue-blocks__button__text">Download The Persistent Pursuit Logo Outros</span><span class="shrink-padding"></span></a> </div> <div class="wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full is-style-default"><img decoding="async" width="768" height="384" src="https://live-purdue-marketing.pantheonsite.io/app/uploads/2022/09/LogoOutro.jpg" alt="" class="wp-image-18271" srcset="https://marcom.purdue.edu/app/uploads/2022/09/LogoOutro.jpg 768w, https://marcom.purdue.edu/app/uploads/2022/09/LogoOutro-600x300.jpg 600w" sizes="(max-width: 768px) 100vw, 768px" /></figure> </div> </div> </div></div> <div class="section has-border-bottom page-layout-wide page-layout-two-column page-layout-two-column-verticalCenter "><div class="container"> <div class="wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column column is-two-thirds-desktop is-full-tablet is-full-mobile page-layout-main is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="768" height="384" src="https://live-purdue-marketing.pantheonsite.io/app/uploads/2022/09/Captions-Guidance.jpg" alt="" class="wp-image-18269" srcset="https://marcom.purdue.edu/app/uploads/2022/09/Captions-Guidance.jpg 768w, https://marcom.purdue.edu/app/uploads/2022/09/Captions-Guidance-600x300.jpg 600w" sizes="(max-width: 768px) 100vw, 768px" /></figure> </div> <div class="wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow"> <h3 class="wp-block-heading has-black-color has-text-color">Captions Guidance</h3> <p>All campus partners producing public-facing video media must ensure the content is accessible to the deaf and hearing-impaired with accurate captions, as required by law and University policy.</p> <p>For more information about our web accessibility policy, see the University policies regarding&nbsp;<a href="https://www.purdue.edu/purdue/ea_eou_statement.php"><strong>equal access and opportunity</strong></a>.&nbsp;</p> <a role="link" class="purdue-blocks__button purdue-blocks__button--gold-light" href="/app/uploads/2022/09/VideoCaptionsGuidance-update.pdf" target="_blank" rel="noopener noreferrer"><span class="shrink-padding"></span><span class="purdue-blocks__button__text">Download Captions Guidance</span><span class="shrink-padding"></span></a> </div> </div> </div></div> <div class="section has-border-bottom page-layout-wide page-layout-two-column page-layout-two-column-verticalCenter button-with-minwidth"><div class="container"> <div class="wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column column is-two-thirds-desktop is-full-tablet is-full-mobile page-layout-main is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading has-black-color has-text-color">Video Release Forms</h2> <p>In most cases, a release is not required for photo and video shoots on campus in a setting where consent is implied. However, if shooting in an environment where there is a reasonable expectation of privacy, you should be familiar with the <a href="/toolbox/photo-and-video-release-guidelines/">Release Guidelines</a>.&nbsp;</p> <a role="link" class="purdue-blocks__button purdue-blocks__button--gold-light" href="/toolbox/photo/publicity-release-form/" target="_blank" rel="noopener noreferrer"><span class="shrink-padding"></span><span class="purdue-blocks__button__text">Online Release Form</span><span class="shrink-padding"></span></a> <a role="link" class="purdue-blocks__button purdue-blocks__button--gold-light purdue-blocks__button--outline" href="/app/uploads/2021/10/Photo-Release-Form-1.pdf" target="_blank" rel="noopener noreferrer"><span class="shrink-padding"></span><span class="purdue-blocks__button__text">Print Release Form</span><span class="shrink-padding"></span></a> </div> <div class="wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="768" height="512" src="https://live-purdue-marketing.pantheonsite.io/app/uploads/2022/09/VideoResources.jpg" alt="" class="wp-image-18572" srcset="https://marcom.purdue.edu/app/uploads/2022/09/VideoResources.jpg 768w, https://marcom.purdue.edu/app/uploads/2022/09/VideoResources-600x400.jpg 600w, https://marcom.purdue.edu/app/uploads/2022/09/VideoResources-576x384.jpg 576w" sizes="(max-width: 768px) 100vw, 768px" /></figure> </div> </div> </div></div> <div class="section has-border-bottom page-layout-wide page-layout-two-column page-layout-two-column-reverser page-layout-two-column-verticalCenter "><div class="container mobile-reverse"> <div class="wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column column is-two-thirds-desktop is-full-tablet is-full-mobile page-layout-main is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full is-style-default"><img loading="lazy" decoding="async" width="768" height="384" src="https://live-purdue-marketing.pantheonsite.io/app/uploads/2022/09/CommonVideoSpecs.jpg" alt="" class="wp-image-18270" srcset="https://marcom.purdue.edu/app/uploads/2022/09/CommonVideoSpecs.jpg 768w, https://marcom.purdue.edu/app/uploads/2022/09/CommonVideoSpecs-600x300.jpg 600w" sizes="(max-width: 768px) 100vw, 768px" /></figure> </div> <div class="wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading has-black-color has-text-color">Common Video Specs</h2> <p>This guide from our partners at Sprout Social provides specs for every social platform, including Facebook, Instagram, Twitter, TikTok, Snapchat, YouTube, LinkedIn and Pinterest.</p> <a role="link" class="purdue-blocks__button purdue-blocks__button--gold-light" href="https://sproutsocial.com/insights/social-media-video-specs-guide/" target="_blank" rel="noopener noreferrer"><span class="shrink-padding"></span><span class="purdue-blocks__button__text">View the Guide</span><span class="shrink-padding"></span></a> </div> </div> </div></div> <div id="scouting-a-location" class="section page-layout-wide page-layout-two-column page-layout-two-column-verticalCenter button-with-minwidth"><div class="container"> <div class="wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column column is-two-thirds-desktop is-full-tablet is-full-mobile page-layout-main is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading has-black-color has-text-color">Scouting a Location&nbsp;</h2> <p>When selecting a location to shoot video or photography, many factors need to be considered.&nbsp;Purdue MarCom has created a reference sheet and a location scouting guide to keep on hand when planning a project that includes videography or photography. An editable version of this reference sheet is available in Marq&nbsp;<a rel="noreferrer noopener" href="https://marcom.purdue.edu/contact/request/" target="_blank">by request</a>.&nbsp;</p> <a role="link" class="purdue-blocks__button purdue-blocks__button--gold-light" href="https://marcom.purdue.edu/app/uploads/2023/07/Room-Scouting-Book-2.pdf" target="_blank" rel="noopener noreferrer"><span class="shrink-padding"></span><span class="purdue-blocks__button__text">Download Reference Sheet</span><span class="shrink-padding"></span></a> <a role="link" class="purdue-blocks__button purdue-blocks__button--gold-light purdue-blocks__button--outline" href="/restricted-access/?redirect_to=%2Fapp%2Fuploads%2F2023%2F07%2FRoom-Scouting-Book-Mar-2023-1.pdf" target="_blank" rel="noopener noreferrer"><span class="shrink-padding"></span><span class="purdue-blocks__button__text">Download Guide</span><span class="shrink-padding"></span></a> </div> <div class="wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="768" height="384" src="https://marcom.purdue.edu/app/uploads/2023/07/RoomScout-01.jpg" alt="" class="wp-image-21644" srcset="https://marcom.purdue.edu/app/uploads/2023/07/RoomScout-01.jpg 768w, https://marcom.purdue.edu/app/uploads/2023/07/RoomScout-01-600x300.jpg 600w" sizes="(max-width: 768px) 100vw, 768px" /></figure> <p></p> </div> </div> </div></div> <div class="pu-cta-banner pu-cta-banner-gold " aria-label=""><div class="container"><p class="pu-cta-banner-gold__desc">Discover Our Brand Guidelines</p><a href="/app/uploads/2022/02/brand-strategy-guideline.pdf" class="pu-cta-banner-gold__button" target="_self" rel="noopener noreferrer">Download</a></div></div> </div></div> <button id="to-top" class="to-top-hidden" aria-label="Back to Top Button"> <span class="icon"><i class="fa-solid fa-arrow-up" aria-hidden="true"></i></span> </button> </main><!-- #site-content --> </div><!-- #content --> <footer id="colophon" role="contentinfo" class="footer" style="background-image: url(https://www.purdue.edu/home/wp-content/uploads/2023/09/DSC2463_lowres.jpg)"> <div class="footer__global__resources"> <div class="container is-fullhd"> <div class="columns is-desktop"> <div class="column is-four-fifths-desktop"> <div class="contact-info"> <div class="columns"> <div class="column is-half-mobile"> <div class="columns is-desktop"> <div class="column is-half-desktop"> <a href="https://www.purdue.edu/" rel="home"><img src="https://marcom.purdue.edu/app/themes/purdue-wp-theme-updated/imgs/PU-V.svg" alt="Purdue Logo"></a> </div> <div class="column is-half-desktop"> <p class="contact-info__address"> <a href="https://www.google.com/maps/search/?api=1&query=Purdue+University%2C610+Purdue+Mall%2CWest+Lafayette%2CIN" target="_blank">Purdue University<br/>610 Purdue Mall<br/>West Lafayette, IN 47906</a> </p> <p class="contact-info__phone"> <a href="tel://7654944600">765-494-4600</a> </p> <div class="navbar-item contact-info__campuses mobile-show"> <div class="purdue-accordion dropdown-style accordion--campus"> <a class="purdue-home-button purdue-home-button--black" href="https://www.purdue.edu/home/about/systemwide-campuses/" target="_self">Systemwide campuses</a> </div> </div> </div> </div> </div> <div class="column is-half-mobile social-container"> <div class="columns is-desktop"> <div class="column is-half-desktop"> <h2 class="title">Follow Us</h2> <ul class="contact-info__social"> <li class="navbar-item"> <a title="Facebook" href="https://www.facebook.com/PurdueUniversity/" target="_blank"> <span class="screen-reader-text">Facebook</span> <svg xmlns="http://www.w3.org/2000/svg" height="1em" viewBox="0 0 448 512"><!--! 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