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Domain SEO Explained: Choosing an SEO-Friendly Domain Name (2024) - Shopify UK

<!DOCTYPE html><html lang="en-GB"><head><title>Domain SEO Explained: Choosing an SEO-Friendly Domain Name (2024) - Shopify UK</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Does domain name matter for SEO? Absolutely! Use these tips to get the most from your website&#x27;s domain."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Domain SEO Explained: Choosing an SEO-Friendly Domain Name (2024) - Shopify UK"/><meta property="og:description" content="Does domain name matter for SEO? Absolutely! 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text-base"><div class="relative flex h-full after:content[&quot;&quot;] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Solutions-toggle-open" aria-controls="SolutionsDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Solutions</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="SolutionsDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Start" class="font-bold text-t7 inline-block">Start</span></div><ul class="pb-2" aria-labelledby="subNavItem-Start"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">Start your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Create your website<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Online store editor</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/" aria-label="External source: Customize your store . Store themes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Customize your store<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Store themes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/" aria-label="External source: Find business apps . Shopify app store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify app store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains &amp; hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="font-bold text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale &amp; direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach &amp; retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders &amp; analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock &amp; orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory &amp; order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/capital"><div class="text-base font-medium"><span class="inline-block arrow-animation">Secure business funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify&#x27;s powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify&#x27;s powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/uk/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/uk/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products &amp; features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/uk/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[&quot;&quot;] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/uk/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[&quot;&quot;] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . Your source for recent updates"><div class="text-base font-medium"><span class="inline-block arrow-animation">Changelog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Your source for recent updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 22L16 22" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M20 25L16 25" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M16 17C16 16.4477 16.4477 16 17 16H24C24.5523 16 25 16.4477 25 17V18C25 18.5523 24.5523 19 24 19H17C16.4477 19 16 18.5523 16 18V17Z" stroke="currentColor" stroke-width="1.5"></path><rect x="13" y="13" width="15" height="15" rx="2" stroke="currentColor" stroke-width="1.5"></rect></g><defs><clipPath id="clip0_213_1927"><rect width="40.5" height="40.5" fill="white" transform="translate(0.25 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/uk/editions/summer2024"><div class="text-base font-medium"><span class="inline-block arrow-animation">Summer ’24 Edition<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">The latest 100+ product updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_2183)"><path d="M40 21C40 31.6315 31.3815 40.25 20.75 40.25C10.1185 40.25 1.5 31.6315 1.5 21C1.5 10.3685 10.1185 1.75 20.75 1.75C31.3815 1.75 40 10.3685 40 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M27 21L18 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M22 24L18 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M18 16C18 15.4477 18.4477 15 19 15H26C26.5523 15 27 15.4477 27 16V17C27 17.5523 26.5523 18 26 18H19C18.4477 18 18 17.5523 18 17V16Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15 14C15 12.8954 15.8954 12 17 12H28C29.1046 12 30 12.8954 30 14V25C30 26.1046 29.1046 27 28 27H17C15.8954 27 15 26.1046 15 25V14Z" stroke="currentColor" stroke-width="1.5"></path><path d="M14 16V16C12.8954 16 12 16.8954 12 18V28C12 29.1046 12.8954 30 14 30H24.5C25.6046 30 26.5 29.1046 26.5 28V28" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_2183"><rect width="40.5" height="40.5" fill="white" transform="translate(0.5 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/editions/all"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Archive of past Shopify Editions</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="42" height="42" viewBox="0 0 42 42" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M40.25 21C40.25 31.6315 31.6315 40.25 21 40.25C10.3685 40.25 1.75 31.6315 1.75 21C1.75 10.3685 10.3685 1.75 21 1.75C31.6315 1.75 40.25 10.3685 40.25 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M17.341 24.6079L18.8363 26.9574" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9609 14.7523C28.2811 15.4085 29.324 16.6069 29.7356 18.1429C30.1472 19.679 29.8432 21.2382 29.028 22.4667" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9769 20.7052C27.2556 20.1447 27.3388 19.4842 27.164 18.832C26.9893 18.1799 26.587 17.6495 26.0654 17.3034" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M14.5357 20.5604C14.4233 20.1409 14.5945 19.6968 14.9595 19.4613L21.4187 15.2941C21.9885 14.9265 22.7512 15.2206 22.9267 15.8756L24.9726 23.5109C25.1481 24.1659 24.6346 24.802 23.9574 24.7685L16.2799 24.3892C15.8461 24.3678 15.4758 24.0688 15.3633 23.6493L14.5357 20.5604Z" stroke="currentColor" stroke-width="1.5"></path><path d="M12.0335 21.5081L12.7226 24.0796" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.com/news" aria-label="External source: Newsroom . All company news and press releases"><div class="text-base font-medium"><span class="inline-block arrow-animation">Newsroom<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">All company news and press releases</div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/uk/login?ui_locales=en-GB" data-component-name="login">Log in</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=en&amp;locale=en-GB&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fuk%2Fblog%2Fdomain-seo&amp;signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 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desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&amp;&gt;div&gt;button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/uk/blog/domain-seo"/><meta itemProp="dateModified" content="2024-06-26T07:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/uk/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/uk/blog/topics/marketing" class="no-underline hover:text-link-light-hover topic-link">Marketing</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Domain SEO Explained: Choosing an SEO-Friendly Domain Name</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Does domain name matter for SEO? Absolutely! Use these tips to get the most from your website's domain.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/uk/blog/authors/muhammad-adeel-qayum-shaikh" class="no-underline" itemProp="url"><span itemProp="name">Muhammad Adeel Qayum Shaikh</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>26 Jun 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/Domain_SEO_c0650719-0c9d-4d3a-b3e2-38c7a4fd6ef4.jpg?v=1729284052&amp;originalWidth=1848&amp;originalHeight=782" alt="An illustration of a web page displayed inside a browser." loading="eager" 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data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">On this page<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">On this page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">What is domain SEO?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Does domain name matter for SEO?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">Steps for picking an SEO-friendly domain name</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">How to improve your domain name SEO</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">More SEO-friendly domain name examples</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">Performing a competitor domain name SEO analysis</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">Do I need to change my domain name for SEO?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#9">Domain SEO FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online 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[&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>What’s in a domain name? When it comes to SEO, it might be more than you think.</p> <p>Your domain identifies your site and signals the kind of services you provide. The right domain name can make your website appear more trustworthy to human visitors, while a domain filled with quality content and links will appeal to <a href="/uk/blog/site-crawler">search engine crawlers</a>.</p> <p>Domain SEO impacts almost everything about your website: how easy it is to <a href="/uk/blog/keyword-difficulty">rank for keywords</a>, which topics your site is considered an authority on, and ultimately, how many people will browse your products. Understanding exactly how your domain name affects page rankings is therefore critical to the success of your brand.</p><div id="text-cta" class="hidden lg:block"></div> <p>Let’s explore the basics of domain SEO, starting with its definition.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/7epUGFEdrP8" class="absolute inset-0 w-full h-full"></div></div> <h2 id="1">What is domain SEO?</h2> <p>Domain SEO is the practice of optimizing <a href="/uk/blog/what-is-a-domain" target="_blank">domains</a> to make them more useful and accessible to human visitors and search engines. It involves picking a simple <a href="/uk/blog/register-a-domain-name">domain name</a>, an optional <a href="/uk/blog/what-is-a-subdomain" target="_blank">subdomain</a>, and a <a href="/uk/blog/what-is-tld">top-level domain</a> (TLD) to create a clear web identity.</p> <p>Domain SEO includes improving the technical health of your website by optimizing tags, site speed, and <a href="/uk/blog/how-to-create-a-sitemap">site map</a>. It also involves content management to produce a relevant, high-quality portfolio of original content that's helpful to visitors.</p> <p>Another important aspect of domain SEO is acquiring <a href="/uk/blog/what-are-backlinks-in-seo-why-backlinks-still-matter">backlinks</a> from authoritative websites. When respected sites link to your content, search engines recognize your domain as a reliable source of information.</p> <ul></ul> <p>The more time you spend creating a streamlined, polished domain, the easier it will be to improve SEO for specific parts of your website.</p> <h2 id="2">Does domain name matter for SEO?</h2> <p>The length, included keywords, and extension of a domain name can be meaningful components of an SEO strategy. A focused and simple domain name indicates the purpose of a website to people and search engines.</p> <p>Beware of choosing an overly-promotional root domain name, that may appear untrustworthy or scammy. www.cheap-discounted-jeans.net or freeshippingforlife.biz won't inspire much confidence.</p> <p>The wrong domain name can tarnish your online reputation. Customers are aware of this, and so are search engines.</p> <h2 id="3">4 steps for picking an SEO-friendly domain name</h2> <p>If you are creating a new domain, you can choose its name. SEO-friendly domain names are short, contain relevant keywords, and include simple terms.</p> <p>Below are four actionable tips for <a href="/uk/blog/choose-domain-name" target="_blank">choosing a domain name</a> that is optimized for search engines.</p> <h3>1. Choose the right keywords</h3> <p>The importance of using keywords in a domain has varied over the years. It was once a mainstay of search indexing on sites like Google and used by hundreds of thousands of <a href="/uk/blog/ecommerce-brands" target="_blank">ecommerce brands</a> throughout the early 2000s. Today, keywords continue to play a part in domain SEO, although their importance may have lessened.</p> <p>Your domain doesn’t need to contain your target search phrase, but it should include a relevant concept to provide clarity around your brand.</p> <p>For example, fashion brand <a href="https://saboskirt.com/" target="_blank" rel="nofollow noopener noreferrer">Sabo</a> uses the domain name www.saboskirt.com—a simple name that identifies the brand and includes a keyword to describe the business's flagship product.</p> <p>Keep in mind that a great domain name doesn’t need to be wholly focused on keywords. Try to choose a domain name with just one or two keywords, or encapsulate the idea of your brand with a short acronym.</p> <h3>2. Opt for a short domain name</h3> <p>The length of your domain name does not affect its standing on search engines. However, it can have a significant impact its memorability.</p> <p>Research indicates that the average domain length is <a href="https://domainwheel.com/domain-name-statistics/#gref" target="_blank" rel="nofollow noopener noreferrer">12 characters long</a>, but the most popular websites tend to have even shorter names.</p> <figure><figcaption><em>Gaebler.com</em></figcaption> </figure> <h3>3. Strive for domain name simplicity</h3> <p>As well as being short, domains need to be readable. Domain names with clear meanings help to build trust, while those containing strings of numbers and letters can be a safety concern for some users.</p> <p>When researchers from UPenn compared domains' names against their performance, they found that <a href="https://knowledge.wharton.upenn.edu/article/not-name-company-digital-era/" rel="nofollow noopener noreferrer" target="_blank">simple and straightforward names</a> were the most efficient:</p> <ul> <li>There was a 2% reduction in traffic for every domain name character past the seventh.</li> <li>Less complicated addresses without hyphens avoided traffic penalties.</li> <li>The repetition of vowel sounds and consonant sounds corresponded to a worse rank.</li> </ul> <p>The takeaway? The simpler your domain name, the better it is likely to perform.</p> <h3>4. Pick a trustworthy domain extension</h3> <figure><figcaption><em>GrowthBadger</em></figcaption> </figure> <p>The .com TLD is the most trusted domain extension in the world, and <a href="https://growthbadger.com/top-level-domains/" target="_blank" rel="nofollow noopener noreferrer">33% more memorable</a> than any other top level domain. While the use of .com won’t provide any SEO benefit by itself, it will prove your trustworthiness to customers.</p> <p>Not all is lost if you don’t have a .com domain. Extensions such as .co, .us, and .net continue to gather audience trust. <a href="https://www.iana.org/domains/root/db" rel="nofollow noopener noreferrer" target="_blank">Here's an official list of Top-Level Domains by the Internet Assigned Numbers Authority (IANA)</a>.&nbsp;</p> <h2 id="4"></h2> <h2 id="5">How to improve your domain name SEO</h2> <p>Understanding the elements that improve your domain’s SEO status will help you build a winning strategy.</p> <p>The best way to improve your purchased domain name’s SEO is by focusing on creating valuable content and <a href="/uk/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business" target="_blank">building backlinks</a> from other well-regarded websites.</p> <h3>Create valuable content</h3> <p>Content is one of the most valuable things you can publish on a domain. Highly researched and informative content is an excellent method of increasing your authority in the marketplace, and will help increase your web traffic.</p> <p>Start by creating SEO-friendly landing pages and blog posts. Be sure to add value to <a href="/uk/blog/seo-content-writing">every piece of writing</a> you produce, and never rely on plagiarism or black-hat techniques to speed up your content production.</p> <p>Other examples of content you could publish on your domains include:</p> <ul> <li>Listicles</li> <li>How-tos</li> <li>Videos</li> <li>Case studies</li> <li>White papers</li> <li>Infographics</li> <li>Yearly reports</li> <li>Statistic round-ups</li> </ul> <p>Not only will this content provide evergreen SEO value to your domain, but it also has the potential to generate organic backlinks as well.</p> <h3>Source domain backlinks</h3> <p>Backlinks are third-party hyperlinks that direct traffic from other websites to your domain. They are important for two reasons:</p> <ul> <li>They move users toward your site</li> <li>They help prove your brand’s relevance and authority</li> </ul> <p>Analysis shows a <a href="https://ahrefs.com/blog/search-traffic-study/" rel="nofollow noopener noreferrer" target="_blank">strong backlink profile is almost always required</a> to rank in competitive search results.</p> <p>The best way to source backlinks for your domain is to become an authority in your niche. Creating actionable content and well-written copy is an efficient way to do this. You can also reach out to other brands or websites that may be interested in partnering with you or creating roundups or affiliate content to garner interest.</p> <p>Note that bulk backlinks from a single website are frowned upon by Google’s search algorithm. It’s best to rely on organic links as much as possible—not black-hat or paid strategies.</p> <h3>Elevate domain name branding</h3> Your domain name isn’t just text on a screen—it gives visitors an inside look at who you are and what you do. Domain SEO may include <a href="https://www.seobility.net/en/wiki/User_Signals" target="_blank" rel="nofollow noopener noreferrer">user signals</a>, meaning that the more positively your domain presents to visitors, the better it will do. <p>Use your domain name to give users a taste of your brand, including its voice and tone. There are a number of great examples of this:</p> <ul> <li> <a href="https://www.manscaped.com/" target="_blank" rel="nofollow noopener noreferrer">Manscaped.com</a> says everything you need to know about the company in just two syllables: a playful yet high fidelity store for all things male hygiene.</li> <li> <a href="https://www.cettire.com/" target="_blank" rel="nofollow noopener noreferrer">Cettire.com</a> is a luxury brand whose naming conventions say it all. An elegant play on words sets the tone and voice of the brand.</li> <li> <a href="https://www.aloyoga.com/pages/alo-moves" target="_blank" rel="nofollow noopener noreferrer">AloYoga.com</a> is a domain owned by yoga apparel brand Alo. It's fun, fast, and mindfully modern.</li> </ul> <h2 id="6">More SEO-friendly domain name examples</h2> Learning by example is a great way to approach domain name SEO. Whether you already have some inspiration or are looking for domain name suggestions, these <a href="https://www.aftership.com/store-list/top-100-shopify-stores" rel="nofollow noopener noreferrer" target="_blank">popular ecommerce domain examples</a> are perfect examples of strategy, length, and branding. <ul> <li> <a href="https://gymshark.com/" target="_blank" rel="nofollow noopener noreferrer">Gymshark.com</a>: Just two syllables long, Gymshark is a word that rolls off the tongue. This short domain name is also separated into multiple subdomains to help with global traffic. This is a great SEO tactic for brands with a multinational presence.</li> <li> <a href="https://colourpop.com/" target="_blank" rel="nofollow noopener noreferrer">Colourpop.com</a>: This domain is memorable, specific, and easy to remember. No hyphens, numbers, or other strange spellings are included, which helps visitors return to the site without much trouble. More than 8,000 other websites link to this domain.</li> <li> <a href="https://www.beeinspiredclothing.com/" target="_blank" rel="nofollow noopener noreferrer">Beeinspiredclothing.com</a>: The .com extension and exact brand name mean visitors can find Bee Inspired Clothing in the blink of an eye.</li> </ul> <h2 id="4">Performing a competitor domain name SEO analysis</h2> <p>Before you purchase an SEO-friendly domain name, you may want to research the domains used by your largest competitors. <a href="/uk/blog/competitive-analysis">Competitor analysis</a> allows you to better understand your rival domains’ position, ranking, and perception in the marketplace. The analysis can be used to help inform your decisions before making a domain name purchase.</p> <p>To perform a competitor domain name SEO analysis, ask yourself:</p> <ul> <li>How simple is the domain name? Is it less than 14 characters?</li> <li>How unique is the domain? Does the company own all domains with similar gTLDs to protect against imposters (e.g., swimsuit.com, swimsuit.net, swimsuit.biz)?</li> <li>Is the domain authoritative? How does it line up with their branding?</li> </ul> <p>The more information you glean from your competitors’ domain SEO, the better decisions you can make about the domain name you choose to purchase.</p> <h2 id="7">Do I need to change my domain name for SEO?</h2> <p>Domain names do impact your SEO efforts, but they aren’t necessarily a make-or-break portion of your strategy.</p> <p>In fact, a changing domain name could <a href="https://www.semrush.com/blog/changing-domain-name-seo/" target="_blank" rel="nofollow noopener noreferrer">confuse search engines</a> and other bots trying to crawl through your web pages. A new domain name might also make it difficult for returning visitors to find your site, tanking your web traffic.</p> <p>You should only consider changing your domain name for SEO if:</p> <ul> <li>You are rebranding your site or company</li> <li>You are planning on using <a href="https://help.shopify.com/en/manual/online-store/menus-and-links/url-redirect" target="_blank">redirects</a> to sustain previous SEO</li> <li>Your current domain is confusing or hard to access</li> </ul> <p>Remember that your domain name isn't necessarily one of the ranking factors for search engines. Domain age also doesn't matter. However, changing it or rebranding it without following best practices could confuse visitors and search engines alike.</p> <h2 id="8">Domain SEO tools for creating a winning strategy</h2> <p>Finding a domain that follows all best SEO practices can take time, while building one yourself takes even longer. Try these tools to help you evaluate your options before <a href="/uk/blog/register-a-domain-name" target="_blank">registering a domain</a>.</p> <h3>Domain naming</h3> <ul> <li> <a href="/domains" target="_blank">Shopify</a> provides domain registration, domain search, and hosting opportunities for your next digital identity. There’s also a way to find key information, like who owns the domain, when it was registered, and when it expires.</li> <li> <a href="https://www.bluehost.com/domains" target="_blank" rel="nofollow noopener noreferrer">BlueHost</a> searches for available domains based on entered keywords. This works if you’re looking to buy a domain name immediately, but doesn’t offer any information lookup function.</li> </ul> <h3>Domain authority tools</h3> <ul> <li> <a href="https://ahrefs.com/website-authority-checker" target="_blank" rel="nofollow noopener noreferrer">Ahrefs</a> offers a helpful authority checker that measures the strength of any currently registered domain name. Use it to keep up with any linking websites or backlinks.</li> <li> <a href="https://www.prepostseo.com/domain-authority-checker" target="_blank" rel="nofollow noopener noreferrer">Prepostseo.com</a> is a free online tool that allows users to measure the authority of multiple URLs under the same domain. Again, this is best for domains with a large number of pages to manage.</li> </ul> <h3>Domain monitoring tools</h3> <ul> <li> <a href="https://www.seoreviewtools.com/domain-rank-checker/" target="_blank" rel="nofollow noopener noreferrer">Domain Rank Tracker</a> lets users check for the top 50 keywords that are sending visitors to a certain domain, allowing them to monitor changes over time.</li> <li> <a href="https://drs.whoisxmlapi.com/brand-monitor" target="_blank" rel="nofollow noopener noreferrer">Brand Monitor</a> protects your domain name from bad actors and lookalike domains that could hurt your rankings and SEO results.</li> </ul> <h2>Putting domain SEO into practice</h2> <p>Domain names are online digital identities that speak volumes about who you are, what you do, and what visitors should expect from you. While the name you choose will not necessarily affect search engine rankings, it’s a good idea to pick short, memorable, and highly relevant phrases that put you in the running with today’s major brands.</p> <p>With some dedicated effort and a little planning, you can choose an SEO-friendly domain name that continues to reap the benefits long after registration.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&amp;_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/uk/blog/choose-domain-name">How To Choose the Best Domain Name in 2024 (7 Tips &amp; Tools)</a></li><li class="mt-2"><a href="/uk/blog/domain-seo">Domain SEO Explained- Choosing an SEO Friendly Domain Name</a></li><li class="mt-2"><a href="/uk/blog/register-a-domain-name">How To Register a Domain Name in 5 Simple Steps</a></li><li class="mt-2"><a href="/uk/blog/domain-price">Domain Price - How Much Does a Domain Really Cost?</a></li><li class="mt-2"><a href="/uk/blog/how-to-buy-a-domain">How to Buy a Domain Name- Domain Registration Guide</a></li><li class="mt-2"><a href="/uk/blog/what-is-a-domain">What Is a Domain and How Do Domain Names Work?</a></li><li class="mt-2"><a href="/uk/blog/what-is-a-subdomain">What Is a Subdomain? A Complete Guide</a></li><li class="mt-2"><a href="/uk/blog/domain-name-services">What is DNS? A Complete Guide to How DNS Works</a></li><li class="mt-2"><a href="/uk/blog/what-is-ssl-certificate">What Is an SSL Certificate- Definition and Explanation</a></li><li class="mt-2"><a href="/ukwebsite/builder">Website Builder &amp; Website Maker by Shopify</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="9">Domain SEO FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Do domains affect SEO?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Domains have a large impact on SEO. The number of links pointing to a domain from high-authority websites will significantly impact the ability of that domain's web pages to rank in search engines. The cohesiveness and relevance of a domain's content will also impact its search engine rankings for a particular topic area.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Do .com domains rank higher?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>While .com domains are familiar and trusted by visitors, the .com extension doesn't directly affect search engine rankings.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What are the 5 most common domain extensions?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p><a href="https://www.statista.com/statistics/265677/number-of-internet-top-level-domains-worldwide/" target="_blank" rel="nofollow noopener noreferrer">According to Statistica</a>, almost half of all websites use the .com domain extension. After .com, the most common extensions are .org, .ru, .de, and .net. Domains with .com denote commercial use, while .org usually sets expectations for nonprofits or charities.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/uk/blog/authors/muhammad-adeel-qayum-shaikh" class="no-underline" itemProp="url"><span itemProp="name">Muhammad Adeel Qayum Shaikh</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>26 Jun 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 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maker","url":"/tools/logo-maker","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"Stock photography","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"Business plan template","url":"/uk/blog/business-plan-template","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"Link in bio tool","url":"https://www.linkpop.com/","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}},{"content":"QR code generator","url":"/uk/tools/qr-code-generator","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]},{"content":"Enterprise","url":"/uk/enterprise","data":{"gaEvent":"Main Nav","gaAction":"Upmarket Enterprise CTA"}},{"content":"What’s new","data":{"gaEvent":"Main Nav","gaAction":"What's New"},"navItems":[{"simple":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Changelog","url":"https://changelog.shopify.com","data":{"gaEvent":"Main 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Shaikh","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/557472284706","handle":"domain-seo","title":"Domain SEO Explained: Choosing an SEO-Friendly Domain Name","publishedAt":"2024-06-26T07:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Domain_SEO_c0650719-0c9d-4d3a-b3e2-38c7a4fd6ef4.jpg?v=1729284052","altText":"An illustration of a web page displayed inside a browser.","width":1848,"height":970},"tags":["Marketing"],"contentHtml":"\u003cp\u003eWhat’s in a domain name? When it comes to SEO, it might be more than you think.\u003c/p\u003e\n\u003cp\u003eYour domain identifies your site and signals the kind of services you provide. The right domain name can make your website appear more trustworthy to human visitors, while a domain filled with quality content and links will appeal to \u003ca href=\"/blog/site-crawler\"\u003esearch engine crawlers\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eDomain SEO impacts almost everything about your website: how easy it is to \u003ca href=\"/blog/keyword-difficulty\"\u003erank for keywords\u003c/a\u003e, which topics your site is considered an authority on, and ultimately, how many people will browse your products. Understanding exactly how your domain name affects page rankings is therefore critical to the success of your brand.\u003c/p\u003e\n\u003cp\u003eLet’s explore the basics of domain SEO, starting with its definition.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/7epUGFEdrP8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003eTable of contents\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is domain SEO?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eDoes domain name matter for SEO?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eSteps for picking an SEO-friendly domain name\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eHow to improve your domain name SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eMore SEO-friendly domain name examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003ePerforming a competitor domain name SEO analysis\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eDo I need to change my domain name for SEO?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eDomain SEO FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is domain SEO?\u003c/h2\u003e\n\u003cp\u003eDomain SEO is the practice of optimizing \u003ca href=\"/blog/what-is-a-domain\" target=\"_blank\"\u003edomains\u003c/a\u003e to make them more useful and accessible to human visitors and search engines. It involves picking a simple \u003ca href=\"/blog/register-a-domain-name\"\u003edomain name\u003c/a\u003e, an optional \u003ca href=\"/blog/what-is-a-subdomain\" target=\"_blank\"\u003esubdomain\u003c/a\u003e, and a \u003ca href=\"/blog/what-is-tld\"\u003etop-level domain\u003c/a\u003e (TLD) to create a clear web identity.\u003c/p\u003e\n\u003cp\u003eDomain SEO includes improving the technical health of your website by optimizing tags, site speed, and \u003ca href=\"/blog/how-to-create-a-sitemap\"\u003esite map\u003c/a\u003e. It also involves content management to produce a relevant, high-quality portfolio of original content that's helpful to visitors.\u003c/p\u003e\n\u003cp\u003eAnother important aspect of domain SEO is acquiring \u003ca href=\"/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\"\u003ebacklinks\u003c/a\u003e from authoritative websites. When respected sites link to your content, search engines recognize your domain as a reliable source of information.\u003c/p\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eThe more time you spend creating a streamlined, polished domain, the easier it will be to improve SEO for specific parts of your website.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eDoes domain name matter for SEO?\u003c/h2\u003e\n\u003cp\u003eThe length, included keywords, and extension of a domain name can be meaningful components of an SEO strategy. A focused and simple domain name indicates the purpose of a website to people and search engines.\u003c/p\u003e\n\u003cp\u003eBeware of choosing an overly-promotional root domain name, that may appear untrustworthy or scammy. www.cheap-discounted-jeans.net or freeshippingforlife.biz won't inspire much confidence.\u003c/p\u003e\n\u003cp\u003eThe wrong domain name can tarnish your online reputation. Customers are aware of this, and so are search engines.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e4 steps for picking an SEO-friendly domain name\u003c/h2\u003e\n\u003cp\u003eIf you are creating a new domain, you can choose its name. SEO-friendly domain names are short, contain relevant keywords, and include simple terms.\u003c/p\u003e\n\u003cp\u003eBelow are four actionable tips for \u003ca href=\"/blog/choose-domain-name\" target=\"_blank\"\u003echoosing a domain name\u003c/a\u003e that is optimized for search engines.\u003c/p\u003e\n\u003ch3\u003e1. Choose the right keywords\u003c/h3\u003e\n\u003cp\u003eThe importance of using keywords in a domain has varied over the years. It was once a mainstay of search indexing on sites like Google and used by hundreds of thousands of \u003ca href=\"/blog/ecommerce-brands\" target=\"_blank\"\u003eecommerce brands\u003c/a\u003e throughout the early 2000s. Today, keywords continue to play a part in domain SEO, although their importance may have lessened.\u003c/p\u003e\n\u003cp\u003eYour domain doesn’t need to contain your target search phrase, but it should include a relevant concept to provide clarity around your brand.\u003c/p\u003e\n\u003cp\u003eFor example, fashion brand \u003ca href=\"https://saboskirt.com/\" target=\"_blank\"\u003eSabo\u003c/a\u003e uses the domain name www.saboskirt.com—a simple name that identifies the brand and includes a keyword to describe the business's flagship product.\u003c/p\u003e\n\u003cp\u003eKeep in mind that a great domain name doesn’t need to be wholly focused on keywords. Try to choose a domain name with just one or two keywords, or encapsulate the idea of your brand with a short acronym.\u003c/p\u003e\n\u003ch3\u003e2. Opt for a short domain name\u003c/h3\u003e\n\u003cp\u003eThe length of your domain name does not affect its standing on search engines. However, it can have a significant impact its memorability.\u003c/p\u003e\n\u003cp\u003eResearch indicates that the average domain length is \u003ca href=\"https://domainwheel.com/domain-name-statistics/#gref\" target=\"_blank\"\u003e12 characters long\u003c/a\u003e, but the most popular websites tend to have even shorter names.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eGaebler.com\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003e3. Strive for domain name simplicity\u003c/h3\u003e\n\u003cp\u003eAs well as being short, domains need to be readable. Domain names with clear meanings help to build trust, while those containing strings of numbers and letters can be a safety concern for some users.\u003c/p\u003e\n\u003cp\u003eWhen researchers from UPenn compared domains' names against their performance, they found that \u003ca href=\"https://knowledge.wharton.upenn.edu/article/not-name-company-digital-era/\"\u003esimple and straightforward names\u003c/a\u003e were the most efficient:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThere was a 2% reduction in traffic for every domain name character past the seventh.\u003c/li\u003e\n\u003cli\u003eLess complicated addresses without hyphens avoided traffic penalties.\u003c/li\u003e\n\u003cli\u003eThe repetition of vowel sounds and consonant sounds corresponded to a worse rank.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe takeaway? The simpler your domain name, the better it is likely to perform.\u003c/p\u003e\n\u003ch3\u003e4. Pick a trustworthy domain extension\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eGrowthBadger\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe .com TLD is the most trusted domain extension in the world, and \u003ca href=\"https://growthbadger.com/top-level-domains/\" target=\"_blank\"\u003e33% more memorable\u003c/a\u003e than any other top level domain. While the use of .com won’t provide any SEO benefit by itself, it will prove your trustworthiness to customers.\u003c/p\u003e\n\u003cp\u003eNot all is lost if you don’t have a .com domain. Extensions such as .co, .us, and .net continue to gather audience trust. \u003ca href=\"https://www.iana.org/domains/root/db\"\u003eHere's an official list of Top-Level Domains by the Internet Assigned Numbers Authority (IANA)\u003c/a\u003e. \u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003c/h2\u003e\n\u003ch2 id=\"5\"\u003eHow to improve your domain name SEO\u003c/h2\u003e\n\u003cp\u003eUnderstanding the elements that improve your domain’s SEO status will help you build a winning strategy.\u003c/p\u003e\n\u003cp\u003eThe best way to improve your purchased domain name’s SEO is by focusing on creating valuable content and \u003ca href=\"/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business\" target=\"_blank\"\u003ebuilding backlinks\u003c/a\u003e from other well-regarded websites.\u003c/p\u003e\n\u003ch3\u003eCreate valuable content\u003c/h3\u003e\n\u003cp\u003eContent is one of the most valuable things you can publish on a domain. Highly researched and informative content is an excellent method of increasing your authority in the marketplace, and will help increase your web traffic.\u003c/p\u003e\n\u003cp\u003eStart by creating SEO-friendly landing pages and blog posts. Be sure to add value to \u003ca href=\"/blog/seo-content-writing\"\u003eevery piece of writing\u003c/a\u003e you produce, and never rely on plagiarism or black-hat techniques to speed up your content production.\u003c/p\u003e\n\u003cp\u003eOther examples of content you could publish on your domains include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eListicles\u003c/li\u003e\n\u003cli\u003eHow-tos\u003c/li\u003e\n\u003cli\u003eVideos\u003c/li\u003e\n\u003cli\u003eCase studies\u003c/li\u003e\n\u003cli\u003eWhite papers\u003c/li\u003e\n\u003cli\u003eInfographics\u003c/li\u003e\n\u003cli\u003eYearly reports\u003c/li\u003e\n\u003cli\u003eStatistic round-ups\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eNot only will this content provide evergreen SEO value to your domain, but it also has the potential to generate organic backlinks as well.\u003c/p\u003e\n\u003ch3\u003eSource domain backlinks\u003c/h3\u003e\n\u003cp\u003eBacklinks are third-party hyperlinks that direct traffic from other websites to your domain. They are important for two reasons:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThey move users toward your site\u003c/li\u003e\n\u003cli\u003eThey help prove your brand’s relevance and authority\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAnalysis shows a \u003ca href=\"https://ahrefs.com/blog/search-traffic-study/\"\u003estrong backlink profile is almost always required\u003c/a\u003e to rank in competitive search results.\u003c/p\u003e\n\u003cp\u003eThe best way to source backlinks for your domain is to become an authority in your niche. Creating actionable content and well-written copy is an efficient way to do this. You can also reach out to other brands or websites that may be interested in partnering with you or creating roundups or affiliate content to garner interest.\u003c/p\u003e\n\u003cp\u003eNote that bulk backlinks from a single website are frowned upon by Google’s search algorithm. It’s best to rely on organic links as much as possible—not black-hat or paid strategies.\u003c/p\u003e\n\u003ch3\u003eElevate domain name branding\u003c/h3\u003e\nYour domain name isn’t just text on a screen—it gives visitors an inside look at who you are and what you do. Domain SEO may include \u003ca href=\"https://www.seobility.net/en/wiki/User_Signals\" target=\"_blank\"\u003euser signals\u003c/a\u003e, meaning that the more positively your domain presents to visitors, the better it will do.\n\u003cp\u003eUse your domain name to give users a taste of your brand, including its voice and tone. There are a number of great examples of this:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.manscaped.com/\" target=\"_blank\"\u003eManscaped.com\u003c/a\u003e says everything you need to know about the company in just two syllables: a playful yet high fidelity store for all things male hygiene.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.cettire.com/\" target=\"_blank\"\u003eCettire.com\u003c/a\u003e is a luxury brand whose naming conventions say it all. An elegant play on words sets the tone and voice of the brand.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.aloyoga.com/pages/alo-moves\" target=\"_blank\"\u003eAloYoga.com\u003c/a\u003e is a domain owned by yoga apparel brand Alo. It's fun, fast, and mindfully modern.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003eMore SEO-friendly domain name examples\u003c/h2\u003e\nLearning by example is a great way to approach domain name SEO. Whether you already have some inspiration or are looking for domain name suggestions, these \u003ca href=\"https://www.aftership.com/store-list/top-100-shopify-stores\"\u003epopular ecommerce domain examples\u003c/a\u003e are perfect examples of strategy, length, and branding.\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://gymshark.com/\" target=\"_blank\"\u003eGymshark.com\u003c/a\u003e: Just two syllables long, Gymshark is a word that rolls off the tongue. This short domain name is also separated into multiple subdomains to help with global traffic. This is a great SEO tactic for brands with a multinational presence.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://colourpop.com/\" target=\"_blank\"\u003eColourpop.com\u003c/a\u003e: This domain is memorable, specific, and easy to remember. No hyphens, numbers, or other strange spellings are included, which helps visitors return to the site without much trouble. More than 8,000 other websites link to this domain.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.beeinspiredclothing.com/\" target=\"_blank\"\u003eBeeinspiredclothing.com\u003c/a\u003e: The .com extension and exact brand name mean visitors can find Bee Inspired Clothing in the blink of an eye.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003ePerforming a competitor domain name SEO analysis\u003c/h2\u003e\n\u003cp\u003eBefore you purchase an SEO-friendly domain name, you may want to research the domains used by your largest competitors. \u003ca href=\"/blog/competitive-analysis\"\u003eCompetitor analysis\u003c/a\u003e allows you to better understand your rival domains’ position, ranking, and perception in the marketplace. The analysis can be used to help inform your decisions before making a domain name purchase.\u003c/p\u003e\n\u003cp\u003eTo perform a competitor domain name SEO analysis, ask yourself:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow simple is the domain name? Is it less than 14 characters?\u003c/li\u003e\n\u003cli\u003eHow unique is the domain? Does the company own all domains with similar gTLDs to protect against imposters (e.g., swimsuit.com, swimsuit.net, swimsuit.biz)?\u003c/li\u003e\n\u003cli\u003eIs the domain authoritative? How does it line up with their branding?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe more information you glean from your competitors’ domain SEO, the better decisions you can make about the domain name you choose to purchase.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eDo I need to change my domain name for SEO?\u003c/h2\u003e\n\u003cp\u003eDomain names do impact your SEO efforts, but they aren’t necessarily a make-or-break portion of your strategy.\u003c/p\u003e\n\u003cp\u003eIn fact, a changing domain name could \u003ca href=\"https://www.semrush.com/blog/changing-domain-name-seo/\" target=\"_blank\"\u003econfuse search engines\u003c/a\u003e and other bots trying to crawl through your web pages. A new domain name might also make it difficult for returning visitors to find your site, tanking your web traffic.\u003c/p\u003e\n\u003cp\u003eYou should only consider changing your domain name for SEO if:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou are rebranding your site or company\u003c/li\u003e\n\u003cli\u003eYou are planning on using \u003ca href=\"https://help.shopify.com/en/manual/online-store/menus-and-links/url-redirect\" target=\"_blank\"\u003eredirects\u003c/a\u003e to sustain previous SEO\u003c/li\u003e\n\u003cli\u003eYour current domain is confusing or hard to access\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eRemember that your domain name isn't necessarily one of the ranking factors for search engines. Domain age also doesn't matter. However, changing it or rebranding it without following best practices could confuse visitors and search engines alike.\u003c/p\u003e\n\u003ch2 id=\"8\"\u003eDomain SEO tools for creating a winning strategy\u003c/h2\u003e\n\u003cp\u003eFinding a domain that follows all best SEO practices can take time, while building one yourself takes even longer. Try these tools to help you evaluate your options before \u003ca href=\"/blog/register-a-domain-name\" target=\"_blank\"\u003eregistering a domain\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eDomain naming\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/domains\" target=\"_blank\"\u003eShopify\u003c/a\u003e provides domain registration, domain search, and hosting opportunities for your next digital identity. There’s also a way to find key information, like who owns the domain, when it was registered, and when it expires.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.bluehost.com/domains\" target=\"_blank\"\u003eBlueHost\u003c/a\u003e searches for available domains based on entered keywords. This works if you’re looking to buy a domain name immediately, but doesn’t offer any information lookup function.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eDomain authority tools\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://ahrefs.com/website-authority-checker\" target=\"_blank\"\u003eAhrefs\u003c/a\u003e offers a helpful authority checker that measures the strength of any currently registered domain name. Use it to keep up with any linking websites or backlinks.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.prepostseo.com/domain-authority-checker\" target=\"_blank\"\u003ePrepostseo.com\u003c/a\u003e is a free online tool that allows users to measure the authority of multiple URLs under the same domain. Again, this is best for domains with a large number of pages to manage.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eDomain monitoring tools\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.seoreviewtools.com/domain-rank-checker/\" target=\"_blank\"\u003eDomain Rank Tracker\u003c/a\u003e lets users check for the top 50 keywords that are sending visitors to a certain domain, allowing them to monitor changes over time.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://drs.whoisxmlapi.com/brand-monitor\" target=\"_blank\"\u003eBrand Monitor\u003c/a\u003e protects your domain name from bad actors and lookalike domains that could hurt your rankings and SEO results.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003ePutting domain SEO into practice\u003c/h2\u003e\n\u003cp\u003eDomain names are online digital identities that speak volumes about who you are, what you do, and what visitors should expect from you. While the name you choose will not necessarily affect search engine rankings, it’s a good idea to pick short, memorable, and highly relevant phrases that put you in the running with today’s major brands.\u003c/p\u003e\n\u003cp\u003eWith some dedicated effort and a little planning, you can choose an SEO-friendly domain name that continues to reap the benefits long after registration.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"9\"\u003eDomain SEO FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo domains affect SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDomains have a large impact on SEO. The number of links pointing to a domain from high-authority websites will significantly impact the ability of that domain's web pages to rank in search engines. The cohesiveness and relevance of a domain's content will also impact its search engine rankings for a particular topic area.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo .com domains rank higher?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhile .com domains are familiar and trusted by visitors, the .com extension doesn't directly affect search engine rankings.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 5 most common domain extensions?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.statista.com/statistics/265677/number-of-internet-top-level-domains-worldwide/\" target=\"_blank\"\u003eAccording to Statistica\u003c/a\u003e, almost half of all websites use the .com domain extension. After .com, the most common extensions are .org, .ru, .de, and .net. Domains with .com denote commercial use, while .org usually sets expectations for nonprofits or charities.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Does domain name matter for SEO? Absolutely! Use these tips to get the most from your website's domain.","excerptHtml":"\u003cimg alt=\"An illustration of a web page displayed inside a browser.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Domain_SEO.jpg?v=1652078273\"\u003e\n\u003cp\u003eDoes domain name matter for SEO? Absolutely! Use these tips to get the most from your website's domain.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Domain SEO Explained: Choosing an SEO-Friendly Domain Name","description":"Does domain name matter for SEO? Absolutely! Use these tips to get the most from your website's domain."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/domain-seo\",\"en-GB\":\"https://www.shopify.com/uk/blog/domain-seo\",\"en-AU\":\"https://www.shopify.com/au/blog/domain-seo\",\"en-ID\":\"https://www.shopify.com/id/blog/domain-seo\",\"en-NZ\":\"https://www.shopify.com/nz/blog/domain-seo\",\"en-ZA\":\"https://www.shopify.com/za/blog/domain-seo\",\"en-NG\":\"https://www.shopify.com/ng/blog/domain-seo\",\"en-PH\":\"https://www.shopify.com/ph/blog/domain-seo\",\"en-SG\":\"https://www.shopify.com/sg/blog/domain-seo\",\"en-HK\":\"https://www.shopify.com/hk/blog/domain-seo\",\"en-IE\":\"https://www.shopify.com/ie/blog/domain-seo\",\"en-MY\":\"https://www.shopify.com/my/blog/domain-seo\",\"pt\":\"https://www.shopify.com/br/blog/seo-dominio\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/domain-seo\",\"ja-JP\":\"https://www.shopify.com/jp/blog/domain-seo\",\"de\":\"https://www.shopify.com/de/blog/domain-seo\",\"es\":\"https://www.shopify.com/es/blog/seo-dominio\",\"it\":\"https://www.shopify.com/it/blog/seo-dominio\",\"nl\":\"https://www.shopify.com/nl/blog/seo-voor-domeinen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Choose the Best Domain Name in 2024 (7 Tips \u0026 Tools)\",\"url\":\"blog/choose-domain-name\"},{\"title\":\"Domain SEO Explained- Choosing an SEO Friendly Domain Name\",\"url\":\"blog/domain-seo\"},{\"title\":\"How To Register a Domain Name in 5 Simple Steps\",\"url\":\"blog/register-a-domain-name\"},{\"title\":\"Domain Price - How Much Does a Domain Really Cost?\",\"url\":\"blog/domain-price\"},{\"title\":\"How to Buy a Domain Name- Domain Registration Guide\",\"url\":\"blog/how-to-buy-a-domain\"},{\"title\":\"What Is a Domain and How Do Domain Names Work?\",\"url\":\"blog/what-is-a-domain\"},{\"title\":\"What Is a Subdomain? A Complete Guide\",\"url\":\"blog/what-is-a-subdomain\"},{\"title\":\"What is DNS? A Complete Guide to How DNS Works\",\"url\":\"blog/domain-name-services\"},{\"title\":\"What Is an SSL Certificate- Definition and Explanation\",\"url\":\"blog/what-is-ssl-certificate\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Domain_SEO_c0650719-0c9d-4d3a-b3e2-38c7a4fd6ef4.jpg?v=1729284052","imageAltText":"An illustration of a web page displayed inside a browser.","imageClass":"","modifiedAt":"26 Jun 2024","modifiedAtRaw":"2024-06-26T07:30:00Z"},"metaDescription":"Does domain name matter for SEO? Absolutely! Use these tips to get the most from your website's domain.","contentHtml":"\u003cp\u003eWhat’s in a domain name? When it comes to SEO, it might be more than you think.\u003c/p\u003e\n\u003cp\u003eYour domain identifies your site and signals the kind of services you provide. The right domain name can make your website appear more trustworthy to human visitors, while a domain filled with quality content and links will appeal to \u003ca href=\"/uk/blog/site-crawler\"\u003esearch engine crawlers\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eDomain SEO impacts almost everything about your website: how easy it is to \u003ca href=\"/uk/blog/keyword-difficulty\"\u003erank for keywords\u003c/a\u003e, which topics your site is considered an authority on, and ultimately, how many people will browse your products. Understanding exactly how your domain name affects page rankings is therefore critical to the success of your brand.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eLet’s explore the basics of domain SEO, starting with its definition.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/7epUGFEdrP8\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is domain SEO?\u003c/h2\u003e\n\u003cp\u003eDomain SEO is the practice of optimizing \u003ca href=\"/uk/blog/what-is-a-domain\" target=\"_blank\"\u003edomains\u003c/a\u003e to make them more useful and accessible to human visitors and search engines. It involves picking a simple \u003ca href=\"/uk/blog/register-a-domain-name\"\u003edomain name\u003c/a\u003e, an optional \u003ca href=\"/uk/blog/what-is-a-subdomain\" target=\"_blank\"\u003esubdomain\u003c/a\u003e, and a \u003ca href=\"/uk/blog/what-is-tld\"\u003etop-level domain\u003c/a\u003e (TLD) to create a clear web identity.\u003c/p\u003e\n\u003cp\u003eDomain SEO includes improving the technical health of your website by optimizing tags, site speed, and \u003ca href=\"/uk/blog/how-to-create-a-sitemap\"\u003esite map\u003c/a\u003e. It also involves content management to produce a relevant, high-quality portfolio of original content that's helpful to visitors.\u003c/p\u003e\n\u003cp\u003eAnother important aspect of domain SEO is acquiring \u003ca href=\"/uk/blog/what-are-backlinks-in-seo-why-backlinks-still-matter\"\u003ebacklinks\u003c/a\u003e from authoritative websites. When respected sites link to your content, search engines recognize your domain as a reliable source of information.\u003c/p\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eThe more time you spend creating a streamlined, polished domain, the easier it will be to improve SEO for specific parts of your website.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eDoes domain name matter for SEO?\u003c/h2\u003e\n\u003cp\u003eThe length, included keywords, and extension of a domain name can be meaningful components of an SEO strategy. A focused and simple domain name indicates the purpose of a website to people and search engines.\u003c/p\u003e\n\u003cp\u003eBeware of choosing an overly-promotional root domain name, that may appear untrustworthy or scammy. www.cheap-discounted-jeans.net or freeshippingforlife.biz won't inspire much confidence.\u003c/p\u003e\n\u003cp\u003eThe wrong domain name can tarnish your online reputation. Customers are aware of this, and so are search engines.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e4 steps for picking an SEO-friendly domain name\u003c/h2\u003e\n\u003cp\u003eIf you are creating a new domain, you can choose its name. SEO-friendly domain names are short, contain relevant keywords, and include simple terms.\u003c/p\u003e\n\u003cp\u003eBelow are four actionable tips for \u003ca href=\"/uk/blog/choose-domain-name\" target=\"_blank\"\u003echoosing a domain name\u003c/a\u003e that is optimized for search engines.\u003c/p\u003e\n\u003ch3\u003e1. Choose the right keywords\u003c/h3\u003e\n\u003cp\u003eThe importance of using keywords in a domain has varied over the years. It was once a mainstay of search indexing on sites like Google and used by hundreds of thousands of \u003ca href=\"/uk/blog/ecommerce-brands\" target=\"_blank\"\u003eecommerce brands\u003c/a\u003e throughout the early 2000s. Today, keywords continue to play a part in domain SEO, although their importance may have lessened.\u003c/p\u003e\n\u003cp\u003eYour domain doesn’t need to contain your target search phrase, but it should include a relevant concept to provide clarity around your brand.\u003c/p\u003e\n\u003cp\u003eFor example, fashion brand \u003ca href=\"https://saboskirt.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSabo\u003c/a\u003e uses the domain name www.saboskirt.com—a simple name that identifies the brand and includes a keyword to describe the business's flagship product.\u003c/p\u003e\n\u003cp\u003eKeep in mind that a great domain name doesn’t need to be wholly focused on keywords. Try to choose a domain name with just one or two keywords, or encapsulate the idea of your brand with a short acronym.\u003c/p\u003e\n\u003ch3\u003e2. Opt for a short domain name\u003c/h3\u003e\n\u003cp\u003eThe length of your domain name does not affect its standing on search engines. However, it can have a significant impact its memorability.\u003c/p\u003e\n\u003cp\u003eResearch indicates that the average domain length is \u003ca href=\"https://domainwheel.com/domain-name-statistics/#gref\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e12 characters long\u003c/a\u003e, but the most popular websites tend to have even shorter names.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eGaebler.com\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003e3. Strive for domain name simplicity\u003c/h3\u003e\n\u003cp\u003eAs well as being short, domains need to be readable. Domain names with clear meanings help to build trust, while those containing strings of numbers and letters can be a safety concern for some users.\u003c/p\u003e\n\u003cp\u003eWhen researchers from UPenn compared domains' names against their performance, they found that \u003ca href=\"https://knowledge.wharton.upenn.edu/article/not-name-company-digital-era/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003esimple and straightforward names\u003c/a\u003e were the most efficient:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThere was a 2% reduction in traffic for every domain name character past the seventh.\u003c/li\u003e\n\u003cli\u003eLess complicated addresses without hyphens avoided traffic penalties.\u003c/li\u003e\n\u003cli\u003eThe repetition of vowel sounds and consonant sounds corresponded to a worse rank.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe takeaway? The simpler your domain name, the better it is likely to perform.\u003c/p\u003e\n\u003ch3\u003e4. Pick a trustworthy domain extension\u003c/h3\u003e\n\u003cfigure\u003e\u003cfigcaption\u003e\u003cem\u003eGrowthBadger\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe .com TLD is the most trusted domain extension in the world, and \u003ca href=\"https://growthbadger.com/top-level-domains/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e33% more memorable\u003c/a\u003e than any other top level domain. While the use of .com won’t provide any SEO benefit by itself, it will prove your trustworthiness to customers.\u003c/p\u003e\n\u003cp\u003eNot all is lost if you don’t have a .com domain. Extensions such as .co, .us, and .net continue to gather audience trust. \u003ca href=\"https://www.iana.org/domains/root/db\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHere's an official list of Top-Level Domains by the Internet Assigned Numbers Authority (IANA)\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003c/h2\u003e\n\u003ch2 id=\"5\"\u003eHow to improve your domain name SEO\u003c/h2\u003e\n\u003cp\u003eUnderstanding the elements that improve your domain’s SEO status will help you build a winning strategy.\u003c/p\u003e\n\u003cp\u003eThe best way to improve your purchased domain name’s SEO is by focusing on creating valuable content and \u003ca href=\"/uk/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business\" target=\"_blank\"\u003ebuilding backlinks\u003c/a\u003e from other well-regarded websites.\u003c/p\u003e\n\u003ch3\u003eCreate valuable content\u003c/h3\u003e\n\u003cp\u003eContent is one of the most valuable things you can publish on a domain. Highly researched and informative content is an excellent method of increasing your authority in the marketplace, and will help increase your web traffic.\u003c/p\u003e\n\u003cp\u003eStart by creating SEO-friendly landing pages and blog posts. Be sure to add value to \u003ca href=\"/uk/blog/seo-content-writing\"\u003eevery piece of writing\u003c/a\u003e you produce, and never rely on plagiarism or black-hat techniques to speed up your content production.\u003c/p\u003e\n\u003cp\u003eOther examples of content you could publish on your domains include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eListicles\u003c/li\u003e\n\u003cli\u003eHow-tos\u003c/li\u003e\n\u003cli\u003eVideos\u003c/li\u003e\n\u003cli\u003eCase studies\u003c/li\u003e\n\u003cli\u003eWhite papers\u003c/li\u003e\n\u003cli\u003eInfographics\u003c/li\u003e\n\u003cli\u003eYearly reports\u003c/li\u003e\n\u003cli\u003eStatistic round-ups\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eNot only will this content provide evergreen SEO value to your domain, but it also has the potential to generate organic backlinks as well.\u003c/p\u003e\n\u003ch3\u003eSource domain backlinks\u003c/h3\u003e\n\u003cp\u003eBacklinks are third-party hyperlinks that direct traffic from other websites to your domain. They are important for two reasons:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThey move users toward your site\u003c/li\u003e\n\u003cli\u003eThey help prove your brand’s relevance and authority\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAnalysis shows a \u003ca href=\"https://ahrefs.com/blog/search-traffic-study/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003estrong backlink profile is almost always required\u003c/a\u003e to rank in competitive search results.\u003c/p\u003e\n\u003cp\u003eThe best way to source backlinks for your domain is to become an authority in your niche. Creating actionable content and well-written copy is an efficient way to do this. You can also reach out to other brands or websites that may be interested in partnering with you or creating roundups or affiliate content to garner interest.\u003c/p\u003e\n\u003cp\u003eNote that bulk backlinks from a single website are frowned upon by Google’s search algorithm. It’s best to rely on organic links as much as possible—not black-hat or paid strategies.\u003c/p\u003e\n\u003ch3\u003eElevate domain name branding\u003c/h3\u003e\nYour domain name isn’t just text on a screen—it gives visitors an inside look at who you are and what you do. Domain SEO may include \u003ca href=\"https://www.seobility.net/en/wiki/User_Signals\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003euser signals\u003c/a\u003e, meaning that the more positively your domain presents to visitors, the better it will do.\n\u003cp\u003eUse your domain name to give users a taste of your brand, including its voice and tone. There are a number of great examples of this:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.manscaped.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eManscaped.com\u003c/a\u003e says everything you need to know about the company in just two syllables: a playful yet high fidelity store for all things male hygiene.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.cettire.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eCettire.com\u003c/a\u003e is a luxury brand whose naming conventions say it all. An elegant play on words sets the tone and voice of the brand.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.aloyoga.com/pages/alo-moves\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eAloYoga.com\u003c/a\u003e is a domain owned by yoga apparel brand Alo. It's fun, fast, and mindfully modern.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003eMore SEO-friendly domain name examples\u003c/h2\u003e\nLearning by example is a great way to approach domain name SEO. Whether you already have some inspiration or are looking for domain name suggestions, these \u003ca href=\"https://www.aftership.com/store-list/top-100-shopify-stores\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003epopular ecommerce domain examples\u003c/a\u003e are perfect examples of strategy, length, and branding.\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://gymshark.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eGymshark.com\u003c/a\u003e: Just two syllables long, Gymshark is a word that rolls off the tongue. This short domain name is also separated into multiple subdomains to help with global traffic. This is a great SEO tactic for brands with a multinational presence.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://colourpop.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eColourpop.com\u003c/a\u003e: This domain is memorable, specific, and easy to remember. No hyphens, numbers, or other strange spellings are included, which helps visitors return to the site without much trouble. More than 8,000 other websites link to this domain.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.beeinspiredclothing.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBeeinspiredclothing.com\u003c/a\u003e: The .com extension and exact brand name mean visitors can find Bee Inspired Clothing in the blink of an eye.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003ePerforming a competitor domain name SEO analysis\u003c/h2\u003e\n\u003cp\u003eBefore you purchase an SEO-friendly domain name, you may want to research the domains used by your largest competitors. \u003ca href=\"/uk/blog/competitive-analysis\"\u003eCompetitor analysis\u003c/a\u003e allows you to better understand your rival domains’ position, ranking, and perception in the marketplace. The analysis can be used to help inform your decisions before making a domain name purchase.\u003c/p\u003e\n\u003cp\u003eTo perform a competitor domain name SEO analysis, ask yourself:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow simple is the domain name? Is it less than 14 characters?\u003c/li\u003e\n\u003cli\u003eHow unique is the domain? Does the company own all domains with similar gTLDs to protect against imposters (e.g., swimsuit.com, swimsuit.net, swimsuit.biz)?\u003c/li\u003e\n\u003cli\u003eIs the domain authoritative? How does it line up with their branding?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe more information you glean from your competitors’ domain SEO, the better decisions you can make about the domain name you choose to purchase.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eDo I need to change my domain name for SEO?\u003c/h2\u003e\n\u003cp\u003eDomain names do impact your SEO efforts, but they aren’t necessarily a make-or-break portion of your strategy.\u003c/p\u003e\n\u003cp\u003eIn fact, a changing domain name could \u003ca href=\"https://www.semrush.com/blog/changing-domain-name-seo/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003econfuse search engines\u003c/a\u003e and other bots trying to crawl through your web pages. A new domain name might also make it difficult for returning visitors to find your site, tanking your web traffic.\u003c/p\u003e\n\u003cp\u003eYou should only consider changing your domain name for SEO if:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou are rebranding your site or company\u003c/li\u003e\n\u003cli\u003eYou are planning on using \u003ca href=\"https://help.shopify.com/en/manual/online-store/menus-and-links/url-redirect\" target=\"_blank\"\u003eredirects\u003c/a\u003e to sustain previous SEO\u003c/li\u003e\n\u003cli\u003eYour current domain is confusing or hard to access\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eRemember that your domain name isn't necessarily one of the ranking factors for search engines. Domain age also doesn't matter. However, changing it or rebranding it without following best practices could confuse visitors and search engines alike.\u003c/p\u003e\n\u003ch2 id=\"8\"\u003eDomain SEO tools for creating a winning strategy\u003c/h2\u003e\n\u003cp\u003eFinding a domain that follows all best SEO practices can take time, while building one yourself takes even longer. Try these tools to help you evaluate your options before \u003ca href=\"/uk/blog/register-a-domain-name\" target=\"_blank\"\u003eregistering a domain\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eDomain naming\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/domains\" target=\"_blank\"\u003eShopify\u003c/a\u003e provides domain registration, domain search, and hosting opportunities for your next digital identity. There’s also a way to find key information, like who owns the domain, when it was registered, and when it expires.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.bluehost.com/domains\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBlueHost\u003c/a\u003e searches for available domains based on entered keywords. This works if you’re looking to buy a domain name immediately, but doesn’t offer any information lookup function.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eDomain authority tools\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://ahrefs.com/website-authority-checker\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eAhrefs\u003c/a\u003e offers a helpful authority checker that measures the strength of any currently registered domain name. Use it to keep up with any linking websites or backlinks.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.prepostseo.com/domain-authority-checker\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ePrepostseo.com\u003c/a\u003e is a free online tool that allows users to measure the authority of multiple URLs under the same domain. Again, this is best for domains with a large number of pages to manage.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eDomain monitoring tools\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.seoreviewtools.com/domain-rank-checker/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eDomain Rank Tracker\u003c/a\u003e lets users check for the top 50 keywords that are sending visitors to a certain domain, allowing them to monitor changes over time.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://drs.whoisxmlapi.com/brand-monitor\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBrand Monitor\u003c/a\u003e protects your domain name from bad actors and lookalike domains that could hurt your rankings and SEO results.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003ePutting domain SEO into practice\u003c/h2\u003e\n\u003cp\u003eDomain names are online digital identities that speak volumes about who you are, what you do, and what visitors should expect from you. While the name you choose will not necessarily affect search engine rankings, it’s a good idea to pick short, memorable, and highly relevant phrases that put you in the running with today’s major brands.\u003c/p\u003e\n\u003cp\u003eWith some dedicated effort and a little planning, you can choose an SEO-friendly domain name that continues to reap the benefits long after registration.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/choose-domain-name\"\u003eHow To Choose the Best Domain Name in 2024 (7 Tips \u0026amp; Tools)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/domain-seo\"\u003eDomain SEO Explained- Choosing an SEO Friendly Domain Name\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/register-a-domain-name\"\u003eHow To Register a Domain Name in 5 Simple Steps\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/domain-price\"\u003eDomain Price - How Much Does a Domain Really Cost?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/how-to-buy-a-domain\"\u003eHow to Buy a Domain Name- Domain Registration Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/what-is-a-domain\"\u003eWhat Is a Domain and How Do Domain Names Work?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/what-is-a-subdomain\"\u003eWhat Is a Subdomain? A Complete Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/domain-name-services\"\u003eWhat is DNS? A Complete Guide to How DNS Works\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/what-is-ssl-certificate\"\u003eWhat Is an SSL Certificate- Definition and Explanation\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ukwebsite/builder\"\u003eWebsite Builder \u0026amp; Website Maker by Shopify\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"9\"\u003eDomain SEO FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo domains affect SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDomains have a large impact on SEO. The number of links pointing to a domain from high-authority websites will significantly impact the ability of that domain's web pages to rank in search engines. The cohesiveness and relevance of a domain's content will also impact its search engine rankings for a particular topic area.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo .com domains rank higher?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhile .com domains are familiar and trusted by visitors, the .com extension doesn't directly affect search engine rankings.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 5 most common domain extensions?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.statista.com/statistics/265677/number-of-internet-top-level-domains-worldwide/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eAccording to Statistica\u003c/a\u003e, almost half of all websites use the .com domain extension. After .com, the most common extensions are .org, .ru, .de, and .net. Domains with .com denote commercial use, while .org usually sets expectations for nonprofits or charities.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is domain SEO?"},{"href":"#2","text":"Does domain name matter for SEO?"},{"href":"#3","text":"Steps for picking an SEO-friendly domain name"},{"href":"#5","text":"How to improve your domain name SEO"},{"href":"#6","text":"More SEO-friendly domain name examples"},{"href":"#4","text":"Performing a competitor domain name SEO analysis"},{"href":"#7","text":"Do I need to change my domain name for SEO?"},{"href":"#9","text":"Domain SEO FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. 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Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"white_paper_template":{"heading":"Free White Paper Template","content":"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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