Glossary of All Experience Optimization Terms

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screen and (min-width:1200px){.D$b$--lg{display:block}.Fxg$1$--lg{flex-grow:1}.Fld$r$--lg{flex-direction:row}.Fz$\$font-size-12$--lg{font-size:12px}.pricing-page .pricing-page_Fz$\$font-size-22$--lg{font-size:22px}.Mx$4px$--lg{margin-left:4px;margin-right:4px}.Mt$0$--lg{margin-top:0}.Mstart$-140px$--lg{margin-left:-140px}.Px$0$--lg{padding-left:0;padding-right:0}.Px$25px$--lg{padding-left:25px;padding-right:25px}.Pstart$35px$--lg{padding-left:35px}.Whs$nw$--lg{white-space:nowrap}}@media print{.D$n$--print{display:none}}@media (any-pointer:coarse){.Py$14px$--coarse{padding-top:14px;padding-bottom:14px}} </style> </head> <body class="home blog wp-embed-responsive loaded Mx(a) My(0) Bgc($color-white) C($color-blue-dark-1) Ff($new-font-family) Fz($base-font-size) Lh(1.5) Lts(0.6px) Wow(bw)"> <div class="atomic-common-style"> <noscript class="Px(10px) Py(5px) Bgc($color-purple) C($color-white) Pos(a) T(0) Start(0) Z(10)"> <strong class="Fw(600)">This website works best with JavaScript 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href="https://vwo.com/contact-us/" class="Td(n) Td(u):h Lts(0) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark)">Contact Us</a> </li> <script type="text/javascript"> var bodyTag = document.querySelector('body'); //read object and add body class based on whether user is loggedin or not if(VWOWebsiteUser.is_loggedin == true){ bodyTag.classList.add("vwo_logged_in"); }else{ bodyTag.classList.remove("vwo_logged_in"); } </script> <li class="vwo_logged_in_D(n) js-header-dropdown-trigger js-no-bg-blur Px(10px) BdStart Bdstartc($color-dark-grey) Pos(r) D(ib)"> <button type="button" class="Fw(600) P(0) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) Fz($font-size-12) open:h_C($color-purple) js-header-dropdown"> Login </button> <div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(170px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n)"> <li> <a class="D(b) Bxz(bb) Td(n) Tt(n) Py(12px) Px(10px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) Fz($font-size-12) Fw(600)" href="https://app.vwo.com/">VWO Login</a> </li> <li> <a class="pushcrew-login D(b) Bxz(bb) Td(n) Tt(n) Py(12px) Px(10px) W(100%) Bgc($color-light-grey-1):h C($color-new-font-dark) Fz($font-size-12) Fw(600)" href="https://pushcrew.com/admin/"> <span class="pushcrew-login:h_C($color-purple)">VWO Engage Login</span> </a> </li> </ul> </div> </div> </li> <li class="js-header-dropdown-trigger js-no-bg-blur Pos(r) D(ib)--md D(n) Pstart(10px) BdStart Bdstartc($color-dark-grey)"><button type="button" class="D(f) Ai(c) Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) open:h_C($color-purple) js-header-dropdown Fz($font-size-12) P(0)"><svg width= "14" height= "14" class= "Mend(5px)" ><use xlink:href="#icon-global-language"></use></svg>EN </button><div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(70px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n) M(0) Whs(nw)--md"><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/glossary/de/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-germany.svg" alt= "" decoding= "async" width= "14" height= "14" class= "D(b) Mend(5px)" />DE</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/glossary/es/#locale_lang"><picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-spain@2x.png" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" /></picture>ES</a> </li></ul> </div> </div></li><li class="D(n)--md List(n)"><a class="C($color-purple) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/glossary/#locale_lang">EN</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/glossary/de/#locale_lang">DE</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/glossary/es/#locale_lang">ES</a></li> <li class="D(n) vwo_logged_in_D(b) Mstart(10px) Pstart(10px) BdStart Bdstartc($color-dark-grey) Pos(r)"> <a href="https://app.vwo.com/logout/" class="Td(n) Td(u):h Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark)">Logout</a></li> </ul> </div> </div> <div class="js-main-nav-bar Trs($btnTransition) header-with-number Pos(a) Start(0) Z(8) W(100%) T(34px)--md T(0) Cnt(noq)::a Z(-1)::a Bxsh($box-shadow-navigation-bottom)::a D(b)::a Pos(a)::a W(100%)::a T(0)::a B(0)::a Start(0)::a End(0)::a Op(0)::a Trsp(a)::a Trs($easeTransition)::a "> <header class="container D(f) Fxd(c) Jc(sb)"> <div class="D(f) Ai(c) Jc(sb) Jc(fs)--md Py(10px) Py(0)--md H(80px)--md H(55px)"> <a class="Mend(30px) Td(n) Mt(5px)" href="https://vwo.com"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt= "VWO Logo" decoding= "async" loading= "eager" width= "90" height= "30" class= "header-top-theme-dark_D(n)" /> </a> <div class="Flxg(1)--md D(f) Ai(c)"> <div class="D(f) Jc(sb) Ai(c) Flxg(1)"> <nav class="D(f) Fld(c) Jc(sb) js-header-menu-content Pos(s)--md Pos(f) Z($mobile-nav-zindex) Bxsh($box-shadow-navigation-top) Bxsh(n)--md Trs($easeTransition) TranslateX(100%) Trf($none)--md W(a)--md W(100%) Bgc($color-white) Bgc(t)--md End(0) B(0) Ovy(a) Ovy(v)--md T(100%)--md T(65px)"> <ul class="js-main-navigation Px(0) Py(20px) Py(0)--md M(0) List(n) D(f) Fld(c) Fld(r)--md Ai(c)--md"> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Capabilities </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) container P(0)--md TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) P(0) Bxsh($box-shadow-navigation-bottom) Bdrs(4px) Ov(h)--md"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) M(0) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) P(20px) Ta(start) Fw(600) Bd(0) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Capabilities </button> <div class="Lts(0)"> <div class="Mih(430px)--md D(f)--md js-capabilities-mega-menu Ov(h)"> <div class="W(3/12)--md W(100%) Py(25px)--md Px(30px) Pend(0)--md Pstart(25px)--md Bxz(bb) Bgc($color-purple-light-7)--md Miw(330px) Bdendw(1px) Bdends(s) Bdendc($color-grey-light-4)"> <ul class="List(n) P(0) M(0) Pend(0)--md js-capabilities-nav Pos(r)" data-active-class="tab-capabilities-item--active"> <li class="js-active-tab-white-bg-layer Trs($easeTransition) Bgc($color-white) Bdrststart(4px) Bdrsbstart(4px) Pos(a) T(0) B(0) Start(0) End(-5px) Bxsh($box-shadow-light) D(n) D(b)--md"></li> <li class="Pos(r)"> <button data-change-img-hover="testing-overview" class="W(100%) D(f) Ai(fs)--md Ai(c) Td(n) Bg(n) Bd(n) Ta(start) Px(23px)--md Py(24px)--md Py(14px) Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item Pos(r) active tab-capabilities-item tab-capabilities-item--active Bdrststart(5px) Bdrsbstart(5px) Trs($easeTransition)" data-tab="js-testing"> <svg width= "21" height= "21" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(15px) Mt(2px) C($color-purple-dark) tab-capabilities-item--active_C($color-purple)--md item:h_C($color-purple) Trsdu(0.3s)" ><use xlink:href="#icon-experimentation"></use></svg> <span> <span class="Fw(700) Fz($font-size-16) Mb(5px)--md D(b) D(ib)--md tab-capabilities-item--active_C($color-purple)--md Trsdu(0.3s)"> Testing </span> </span> <svg width= "16" height= "10" class= "C(#b4b2c5) Rotate(-90deg) Flxs(0) D(n)--md Pos(a) End(5px)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> </li> <li class="Pos(r)"> <button data-change-img-hover="insights-overview" class="W(100%) D(f) Ai(fs)--md Ai(c) Td(n) Bg(n) Bd(n) Ta(start) Px(23px)--md Py(24px)--md Py(14px) Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item tab-capabilities-item Bdrststart(5px) Bdrsbstart(5px) Trs($easeTransition)" data-tab="js-insights"> <svg width= "21" height= "21" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) tab-capabilities-item--active_C($color-purple) Trsdu(0.3s)" ><use xlink:href="#icon-behavior-analytics"></use></svg> <span> <span class="Fw(700) Fz($font-size-16) Mb(5px)--md D(b) D(ib)--md tab-capabilities-item--active_C($color-purple) Trsdu(0.3s)"> Behavior Analytics </span> </span> <svg width= "16" height= "10" class= "C(#b4b2c5) Rotate(-90deg) Flxs(0) D(n)--md Pos(a) End(5px)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> </li> </ul> <ul class="List(n) BdT Bdtc($color-grey) Mt(20px) Pt(20px) Px(0) Px(23px)--md Fw(700) Fz($font-size-14)"> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/personalization/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-personalization"></use></svg> Personalization </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/deploy/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-rollouts"></use></svg> Web Rollouts </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/customer-data-platform/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-cdp"></use></svg> Customer Data Platform </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/plan/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-program-management"></use></svg> Program Management </a> </li> </ul> </div> <div class="js-mobile-individual-product-dropdown Ov(a) Ov(h)--md W(9/12)--md Pt(35px)--md Pstart(45px)--md Bgc($color-white) Bxz(bb) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(r)--md Pos(f) Z(2) Start(0) B(0) End(0) T(0) Bgc($color-white) Bxz(bb)"> <div class="js-capabilities-tab-content Trs($opacityTransformTransition) Pos(a) B(0) End(0) Start(45px)--md T(35px)--md T(0) Start(0)" id="js-testing"> <button type="button" class="js-mobile-individual-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) Bd(0) C($color-grey-light-3) P(20px) Ta(start) Fw(600) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)" aria-expanded="true"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Testing </button> <div class="Px(30px) Px(0)--md"> <div class="Pb(25px) Pb(20px)--md Mb(25px)--md BdB Bdbc($color-grey) Maw(560px) Maw(n)--md Mend(40px)--md D(f) Fld(c) Fld(r)--md Ai(fs) Ai(c)--md Jc(sb)--md"> <a href="https://vwo.com/testing/" class="D(ib) Fz($font-size-18) Fw(700) Td(n) C(inh) C($color-purple)--md C($color-purple):h item Trs($easeTransition)" data-change-img-hover="testing-overview"> <div class="D(f) Ai(c)"> <svg width= "24" height= "23" class= "D(n)--md Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experimentation"></use></svg> Testing Overview <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </div> <p class="Mt(7px)--md Mt(10px) Mb(0) Fw(400) Fz($font-size-13) C($color-grey-light-1) Lh($line-height-default)"> Build winning experiences across web, mobile app, and server-side </p> </a> <a href="https://vwo.com/copilot/" target="_blank" class="org-banner-bg Bgc($color-dark-blue-2) Bgr(nr) Bgpx(-20px) Bdrs(5px) Ov(h) Pos(r) Td(n) Mt(20px) Mt(0)--md Mstart(10px)--md W(100%) W(a)--md Miw(400px)--sm"> <div class="org-layer-gradient C($color-white) D(f) Jc(sb)"> <div class="D(f) Ai(fs) Fld(c) Jc(c) Py(11px) Px(15px) W(300px) W(340px)--sm Bxz(bb)"> <span class="D(f) Ai(c)"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/icon-ai-copilots.svg" alt= "" decoding= "async" height= "30" width= "30" class= "Mend(10px) Mb(-14px)" /> <span class="Fw(600) D(if) Ai(c) Jc(fs) C($color-white) Fz($font-size-14) Td(n)"> VWO Copilot <svg width= "14" height= "11" class= "org-banner-bg:h_TranslateX(5px) Trsdu(0.3s) Fxs(0) Mstart(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </span> </span> <p class="M(0) Fz($font-size-12) Pstart(40px) C($transparent-white-6)">Supercharge your optimization velocity with AI</p> </div> <div class="Pos(a) T(-60px) T(-70px)--sm End(-67px)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png 2x" alt= "" decoding= "async" loading= "lazy" height= "200" width= "200" class= "H(a)" /></picture> </div> </div> </a> </div> <div class="D(f)--md"> <div class="W(8/12)--md"> <div class="Maw(560px)"> <div class="D(f)--md Flw(w) Flw(nw)--md"> <ul class="List(n) P(0) Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md Maw(250px)--md BdB Bdbc($color-grey) Bdbw(0)--md"> <li class="Mb(30px)--md"> <a href="https://vwo.com/testing/web/" data-change-img-hover="web-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-web"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Web Testing </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Test and create web experiences that convert </p> </div> </a> </li> <li class="Mb(30px)--md"> <a href="https://vwo.com/testing/mobile-app/" data-change-img-hover="mobile-app-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-mobile"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Mobile App Testing </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Delight mobile app users with optimized experiences </p> </div> </a> </li> <li> <a href="https://vwo.com/testing/server-side/" data-change-img-hover="serverside-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <span class="W(21px) Flxs(0) Mend(15px) Mt(2px) D(ib)"> <svg width= "18" height= "18" class= " C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-server"></use></svg> </span> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Server-side Testing </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Test complex features across any tech stack or device </p> </div> </a> </li> </ul> <div class="Mstart(60px)--md Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md"> <h3 class="Fz($font-size-15)--md Fz($font-size-16) Fw(600) Mt(0) Mb(20px) D(f) Jc(sb) C($color-black-light-3)"> Features <a href="https://vwo.com/testing/#features" class="D(n)--md Fz($font-size-13) Fw(500) C($color-purple) Td(n)">(+125 more)</a> </h3> <ul class="List(n) P(0) D(f) Flw(w) Fld(c)--md Fld(r)"> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/testing/split-url-testing/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-split"></use></svg> Split Testing </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/testing/multivariate-testing/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-multi"></use></svg> Multivariate Testing </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/why-us/technology/integrations/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-integrations"></use></svg> Integrations </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/plan/hypotheses/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-hypothesis"></use></svg> Hypothesis </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/why-us/technology/bayesian-statistics/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-bayesian"></use></svg> Bayesian Stats Engine </a> </li> <li> <a data-change-img-hover="testing-overview" href="https://vwo.com/testing/#features" class="D(n) D(b)--md Py(8px) Px(14px) Pstart(25px)--md Pend(0)--md Py(3px)--md Bdrs(50px) M(5px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-purple) Fw(500) Td(n) Td(u):h">(+125 more)</a> </li> </ul> </div> </div> </div> </div> <div class="W(4/12)--md As(fe) D(n) D(b)--lg"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-overview.svg" alt= "Testing Overview Illustration" decoding= "async" data-image-name= "testing-overview" loading= "lazy" width= "340" height= "285" class= "H(a) Trs($opacityTransformTransition) Pos(a) B(0) End(10px)" /> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png 2x" alt= "Testing Web Illustration" decoding= "async" data-image-name= "web-testing" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png 2x" alt= "Testing Mobile Illustration" decoding= "async" data-image-name= "mobile-app-testing" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png 2x" alt= "Testing Serverside Illustration" decoding= "async" data-image-name= "serverside-testing" loading= "lazy" width= "340" height= "304" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> </div> </div> </div> </div> <div class="js-capabilities-tab-content Trs($opacityTransformTransition) Pos(a) B(0) End(0) Start(45px)--md T(35px)--md T(0) Start(0) translate-after" id="js-insights"> <button type="button" class="js-mobile-individual-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) Bd(0) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)" aria-expanded="true"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Behavior Analytics </button> <div class="Px(30px) Px(0)--md"> <div class="Pb(25px) Pb(20px)--md Mb(25px)--md BdB Bdbc($color-grey) Maw(560px) Maw(n)--md Mend(40px)--md D(f) Fld(c) Fld(r)--md Ai(fs) Ai(c)--md Jc(sb)--md"> <a href="https://vwo.com/insights/" class="D(ib) Fz($font-size-18) Fw(700) Td(n) C(inh) C($color-purple)--md C($color-purple):h item Trs($easeTransition)" data-change-img-hover="insights-overview"> <div class="D(f) Ai(c)"> <svg width= "21" height= "21" class= "D(n)--md Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) Trs($easeTransition)" ><use xlink:href="#icon-behavior-analytics"></use></svg> Behavior Analytics Overview <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </div> <p class="Mt(7px)--md Mt(10px) Mb(0) Fw(400) Fz($font-size-13) C($color-grey-light-1) Lh($line-height-default)"> Use insights about visitor behavior to drive growth and conversions </p> </a> <a href="https://vwo.com/copilot/" target="_blank" class="org-banner-bg Bgc($color-dark-blue-2) Bgr(nr) Bgpx(-20px) Bdrs(5px) Ov(h) Pos(r) Td(n) Mt(20px) Mt(0)--md Mstart(10px)--md W(100%) W(a)--md Miw(400px)--sm"> <div class="org-layer-gradient C($color-white) D(f) Jc(sb)"> <div class="D(f) Ai(fs) Fld(c) Jc(c) Py(11px) Px(15px) W(300px) W(340px)--sm Bxz(bb)"> <span class="D(f) Ai(c)"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/icon-ai-copilots.svg" alt= "" decoding= "async" height= "30" width= "30" class= "Mend(10px) Mb(-14px)" /> <span class="Fw(600) D(if) Ai(c) Jc(fs) C($color-white) Fz($font-size-14) Td(n)"> VWO Copilot <svg width= "14" height= "11" class= "org-banner-bg:h_TranslateX(5px) Trsdu(0.3s) Fxs(0) Mstart(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </span> </span> <p class="M(0) Fz($font-size-12) Pstart(40px) C($transparent-white-6)">Supercharge your optimization velocity with AI</p> </div> <div class="Pos(a) T(-60px) T(-70px)--sm End(-67px)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png 2x" alt= "" decoding= "async" loading= "lazy" height= "200" width= "200" class= "H(a)" /></picture> </div> </div> </a> </div> <div class="D(f)--md"> <div class="W(8/12)--md"> <div class="Maw(560px)"> <div class="D(f)--md Flw(w) Flw(nw)--md"> <ul class="List(n) P(0) Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md Maw(250px)--md BdB Bdbc($color-grey) Bdbw(0)--md"> <li class="Mb(30px)--md"> <a href="https://vwo.com/insights/web/" data-change-img-hover="web-insights" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) item:h_Trs($easeTransition)" ><use xlink:href="#icon-experiment-web"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md item:h_Trs($easeTransition)"> Web Insights </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Get in-depth visitor behavior insights across your website </p> </div> </a> </li> <li class="Mb(30px)--md"> <a href="https://vwo.com/insights/mobile-app/" data-change-img-hover="mobile-app-insights" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) item:h_Trs($easeTransition)" ><use xlink:href="#icon-mobile-insights"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md item:h_Trs($easeTransition)"> Mobile App Insights </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Analyze user behavior to enhance in-app experiences </p> </div> </a> </li> </ul> <div class="Mstart(60px)--md"> <h3 class="Fz($font-size-15)--md Fz($font-size-16) Fw(600) Mt(0) Mb(20px) D(f) Jc(sb) "> Features <a href="https://vwo.com/insights/#features" class="D(n)--md Fz($font-size-13) Fw(500) C($color-purple) Td(n)">(+120 more)</a> </h3> <ul class="List(n) P(0) D(f) Flw(w) Fld(c)--md Fld(r)"> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/session-recordings/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-session"></use></svg> Session Recordings </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/heatmaps/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-heatmaps"></use></svg> Heatmaps </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/funnels/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-funnels"></use></svg> Funnel Analysis </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/onpage-surveys/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-surveys"></use></svg> Surveys </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/form-analytics/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-form"></use></svg> Form Analysis </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/plan/observations/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-observations"></use></svg> Observations </a> </li> <li> <a href="https://vwo.com/insights/#features" class="D(n) D(b)--md Py(8px) Px(14px) Pstart(25px)--md Pend(0)--md Py(3px)--md Bdrs(50px) M(5px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-purple) Fw(500) Td(n) Td(u):h">(+120 more)</a></li> </ul> </div> </div> </div> </div> <div class="W(4/12)--md As(fe) D(n) D(b)--lg"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-overview-updated.svg" alt= "Insights Overview Illustration" decoding= "async" data-image-name= "insights-overview" loading= "lazy" width= "340" height= "285" class= "D(n) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-web-updated-new.svg" alt= "Insights Web Illustration" decoding= "async" data-image-name= "web-insights" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-mobile.svg" alt= "Insights Mobile Illustration" decoding= "async" data-image-name= "mobile-app-insights" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> </div> </div> </div> </div> </div> </div> <div class="Mih(70px) Pos(a) B(0) End(0) Start(0) Pos(st)--md D(f) Fld(c) Jc(c) Bxz(bb) Px(40px) Py(16px) Bg($gradient-mega-menu) Bdtw(1px) Bdts(s) Bdtc($color-grey-light-4)"> <ul class="List(n) P(0) M(0) D(f)--md Ai(c) Fz($font-size-14) Fw(700)"> <li> <a href="https://vwo.com/platform/" class="Td(n) C($color-black-light-3) C($color-purple):h item Trsdu(0.3s)"> Platform Overview <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> </li> </ul> </div> </div> </div>  </li> <li class="Pend(0)--md"> <a class="C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn" href="https://vwo.com/pricing/"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Pricing </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </a> </li> <li class="Pos(r) js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Solutions </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) End(0) End(a)--md B(0) B(a)--md Ovy(a) Ovy(v)--md dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) Bdrs(3px) Bxsh($box-shadow-black)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(10px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Solutions </button> <ul class="P(10px) List(n)"> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/ecommerce-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-ecommerce"></use></svg> <span>eCommerce</span><br> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/saas-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-sass"></use></svg> <span>SaaS</span> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/elearning-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-elearning"></use></svg> <span>eLearning</span> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/media-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-media"></use></svg> <span>Media/Publication</span> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/enterprise/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-enterprise"></use></svg> <span>Enterprises</span> </a> </li> </ul> </div> </li> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Why VWO? </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) Ovy(a) dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) P(0) Bxsh($box-shadow-navigation-bottom) Bdrs(4px) container"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Why VWO? </button> <div class="Px(40px)--md Px(20px) Pt(40px)--md Pb(60px)--md"> <ul id="js-mobile-why-vwo" class="P(0) M(0) List(n) D(f) Jc(sb) Wow(bw) Fld(r)--md Fld(c)"> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/why-us/product/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)">Proven Product</a> <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/customers/">2500+ Customers</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/product/interface/">Simple User Interface</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/security/">Secure & Compliant</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/experimentation-platform-build-or-buy/">Build or Buy?</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/monthly-tracked-users/">Usage-Based Billing</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/why-us/customer-success/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)"> Guarantee of Success <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/customer-success/24-7-support/">24x7 Support</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/why-us/technology/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)"> Thoughtful Technology <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/bayesian-statistics/">Bayesian Statistics</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/integrations/">Integration</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/zero-impact-loading/">Load Time Performance</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/visual-editor/">Visual Editor</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"></li> </ul> </div> </div>  </li> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px)"> Resources </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) Ovy(a) dropdown-top-offset W(a)--md W(100%) Bgi($gradient-learn-menu)--md Bgc($color-white) Bxsh($box-shadow-navigation-bottom) Bxz(bb) Bdrs(4px) container P(0)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) My(0) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz($font-size-12) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Resources </button> <div> <div class="D(f)--md js-tabs"> <div class="W(3/12) Py(30px) Bxz(bb) Bgc($color-purple-light-7) D(n) D(b)--md"> <ul data-active-class="tab-resource-item--active" class="List(n) Pstart(20px)--md Ov(h) M(0) js-tabs-nav"> <li><button type="button" data-tab="js-resource-library" class="tab-resource-item--active tab-resource-item">VWO Library</button></li> <li><button type="button" data-tab="js-blog" class="tab-resource-item">VWO Blog</button></li> <li><button type="button" data-tab="js-leadership-interviews" class="tab-resource-item">Thought Leadership Interviews</button></li> <li><button type="button" data-tab="js-new-to-vwo" class="tab-resource-item">VWO Success Stories</button></li> <li><button type="button" data-tab="js-culture-of-experimentation" class="tab-resource-item">Free Tools</button></li> <li><button type="button" data-tab="js-master-conversion" class="tab-resource-item">Masters of Conversion</button></li> <li><button type="button" data-tab="js-mastering-cro" class="tab-resource-item">Popular In-depth Guides</button></li> <li><button type="button" data-tab="js-glossary-tab" class="tab-resource-item">Glossary</button></li> <li> <hr class="Bgc($color-grey-light-6) Mstart(0) My(20px) W(90%) H(1px) Bd(n)"> <a class="C($color-black-light-3) C($color-purple):h Bdrststart(3px) Bdrstend(3px) Fz($font-size-15) Fw(700) Tt(c) Td(n) Py(10px) Px(20px) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) item" href="https://help.vwo.com/"> <span class="Mend(10px)">VWO Knowledge Base</span> <svg width= "9" height= "9" class= "C($color-purple):h Fxs(0) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> <a class="C($color-black-light-3) C($color-purple):h Bdrststart(3px) Bdrstend(3px) Fz($font-size-15) Fw(700) Tt(c) Td(n) Py(10px) Px(20px) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) item" href="/product-updates"> <span class="Mend(10px)">Product Updates</span> <svg width= "9" height= "9" class= "C($color-purple):h Fxs(0) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> </li> </ul> </div> <div class="W(9/12)--md Py(40px)--md Px(50px)--md Bgc($color-white) Bxz(bb)"> <div class="Bd(n)--md BdB Bdbc(#d9dde1)"> <button type="button" class="D(n)--md js-accordion C($color-black-light-3) C($color-purple):h Fz(14px) Fw(600) Py(16px) Px(20px) D(f) Ai(c) Jc(sb) Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) Lh(inh)"> <span>VWO Library</span> <svg width= "13" height= "8" class= "C(#b4b2c5) Rotate(270deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> <div id="js-resource-library" class="D(b)--md D(n) js-tabs-content js-open-accordion+D(b)"> <div class="D(f)--md Px(0)--md Px(20px) My(20px) My(0)--md Ai(fs)"> <div class="W(5/12)--md Mend(40px)--md D(f) Fld(c) Jc(sb) Fxs(0) Bxz(bb) Mb(40px) Mb(0)--md"> <p class="Mt(0) Mb(20px) Tt(c) Fz($font-size-15) Fw(600) C($color-black-light-3)" role="heading" aria-level="4">Ebooks</p> <div> <div class=" Mb(15px)"> <a href="https://vwo.com/ebooks/ux-principles-psychological-concepts-improve-b2b-website/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px) Mb(15px)--md"> <div class="W(60px) H(50px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2) tst"> <img src="https://static.wingify.com/gcp/uploads/2024/08/mockup.png?tr=w-60,h-50" srcset="https://static.wingify.com/gcp/uploads/2024/08/mockup.png?tr=w-60,h-50 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/> </div> <div><p class="M(0)">Research to Results: A Behavioral Economist’s Guide to CRO </p> <span class="Fz($font-size-13) C($color-grey-light-1)">- Florent Buisson, Cars Commerce</span></div> </a> </div> </div><div class="W(5/12)--md W(100%) Mend(40px)"> <div class=" Mb(30px) Mb(0):lc"> <a href="https://vwo.com/webcast/research-discovery-tools-experimentation/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px)"> <div class="W(60px) H(60px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2)"> <img src="https://static.wingify.com/gcp/uploads/2024/04/Craig-Sullivan-speaker-photo@2x.png?tr=w-60,h-60" srcset="https://static.wingify.com/gcp/uploads/2024/04/Craig-Sullivan-speaker-photo@2x.png?tr=w-60,h-60 1x,https://static.wingify.com/gcp/uploads/2024/04/Craig-Sullivan-speaker-photo@2x.png?tr=w-90,h-90 1.5x, https://static.wingify.com/gcp/uploads/2024/04/Craig-Sullivan-speaker-photo@2x.png?tr=w-120,h-120 2x" alt= 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class="feature-item Td(n) D(f) Ai(c) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13) Lts(0.2px) M(0) Px(0)"> <div> <span class="Fz($font-size-14) Fw(700) Trsdu(0.3s)">Conversion Rate Optimization</span> <p class="Fz($font-size-12) Mt(5px) Mb(0) Ov(h) Tov(e) feature-item:h_C($color-black-light-3) line-clamp-2">Conversion rate optimization is the practice of continually improving a website’s ability to affect conversions...</p> </div> </a> </div> <div class="Mb(20px)"> <a href="https://vwo.com/glossary/customer-data-platform/" class="feature-item Td(n) D(f) Ai(c) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13) Lts(0.2px) M(0) Px(0)"> <div> <span class="Fz($font-size-14) Fw(700) Trsdu(0.3s)">Customer Data Platform</span> <p class="Fz($font-size-12) Mt(5px) Mb(0) Ov(h) Tov(e) feature-item:h_C($color-black-light-3) line-clamp-2">A Customer Data Platform (CDP) is a type of database software that builds permanent, consolidated records...</p> </div> 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Fz($font-size-14) C($color-grey-light-1) Fw(600)"> <svg width= "14" height= "14" class= "Mend(10px)" ><use xlink:href="#icon-global-language"></use></svg> Languages </li> <li class="js-header-dropdown-trigger js-no-bg-blur Pos(r) D(ib)--md D(n) Pstart(10px) BdStart Bdstartc($color-dark-grey)"><button type="button" class="D(f) Ai(c) Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) open:h_C($color-purple) js-header-dropdown Fz($font-size-12) P(0)"><svg width= "14" height= "14" class= "Mend(5px)" ><use xlink:href="#icon-global-language"></use></svg>EN </button><div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(70px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n) M(0) Whs(nw)--md"><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/glossary/de/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-germany.svg" alt= "" decoding= "async" width= "14" height= "14" class= "D(b) Mend(5px)" />DE</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/glossary/es/#locale_lang"><picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-spain@2x.png" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" /></picture>ES</a> </li></ul> </div> </div></li><li class="D(n)--md List(n)"><a class="C($color-purple) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/glossary/#locale_lang">EN</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/glossary/de/#locale_lang">DE</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/glossary/es/#locale_lang">ES</a></li> </ul> </nav> <div class="D(f) Ai(c) js-nav-right-container"> <div class="List(n) js-pricing-breadcrumb D(n) Pend(0)--md"> <a class="C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn" href="https://vwo.com/pricing/">Pricing</a> </div> <a href="https://app.vwo.com" class="vwo_logged_in_D(ib) D(n) wsp-page-enterprise_Bgc($color-yellow) wsp-page-enterprise_Bdc($color-yellow) button button--small" > Dashboard </a> <div class="vwo_logged_in_D(n)"> <button id="js-header-free-trial-btn" type="button" class="js-free-trial-btn gtm-header-free-trial header-top-theme-dark_Bdc($color-white) header-top-theme-dark_C($color-white) Mend(10px) button button--line button--small D(if)--md D(n) js-modal-trigger" data-modal="modal-free-trial"> Free Trial </button> <button data-modal="modal-request-demo-extended" class="button button--small D(n) D(ib)--md gtm-header-request-demo gtm-top-menu-request-demo-cta js-top-menu-request-demo-cta M(0)">Request Demo</button> <a href="https://vwo.com/demo/" class="button button--small D(n)--md D(if) gtm-header-request-demo gtm-top-menu-request-demo-cta js-top-menu-request-demo-cta M(0)">Request Demo</a> </div> </div> </div>  <button class="js-toggle-mobile-menu M(0) D(n)--md D(f) Fld(c) Bgc(t) Bd(n) Cur(p) O(n):f header-top-theme-dark_C($color-white)" title="Toggle menu"> <svg width= "32" height= "32" class= "Mstart(10px)" ><use xlink:href="#icon-menu"></use></svg> </button>  </div> </div>  </header> <div class="js-background-blur-el blur-bg"></div> </div>   </div> </div> <main class="wrapper" id="content">  <div class="Mih($footer-position-product-blog)"> <section class="Bgc($color-blue-light-2) Pt(70px) Pt(100px)--md"> <div class="Pb(100px)--md Pt(45px)--md Py(60px) Maw(1200px) M(a) Px(20px)"> <h1 class="Fz(50px)--sm Fz(36px) Ta(c) Fw(700) Lh($line-height-headings)--xs Mt(0) Mb(20px)">Glossary</h1> <div class="W(8/12)--md M(a)"> <p class="Fz($font-size-16) Ta(c) M(0)"> Keeping abreast of conversion optimization trends and technologies can be tiring. Even more so when the terms/keywords used by conversion experts are going over your head. This glossary aims to help you by bringing all popular CRO terms — basic as well as advanced — in one place. To make the list comprehensive, the terms have been compiled from a wide range of conversion optimization disciplines such as A/B testing, Website Design, Online Ads, SEO, and more. </p> </div> </div> </section> <section class="Bgc($color-white) js-sticky-on-scroll"> <div class="Py(20px) Maw(1200px) M(a) Px(20px)"> <div class="W(12/12)--md M(a) Fz($font-size-16) D(f) Flw(w) Jc(c)"> <ul class="P(0) M(0) List(n) Ta(c)"> <li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#A">A</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#B">B</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#C">C</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#D">D</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#E">E</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#F">F</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#G">G</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#H">H</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#I">I</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#J">J</a></li><li class="D(ib) Mx(5px)"><span class="Fz($font-size-18) Fxg(1) C($color-grey) Px(5px) D(ib)">K</span></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#L">L</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#M">M</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#N">N</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#O">O</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#P">P</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#Q">Q</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#R">R</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#S">S</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#T">T</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#U">U</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#V">V</a></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#W">W</a></li><li class="D(ib) Mx(5px)"><span class="Fz($font-size-18) Fxg(1) C($color-grey) Px(5px) D(ib)">X</span></li><li class="D(ib) Mx(5px)"><span class="Fz($font-size-18) Fxg(1) C($color-grey) Px(5px) D(ib)">Y</span></li><li class="D(ib) Mx(5px)"><a class="Fz($font-size-18) Td(n) Fxg(1) Td(u):h C($color-purple) Px(5px) D(ib)" href="https://vwo.com/glossary#Z">Z</a></li> </ul> </div> </div> </section> <section> <div class="Py(60px) Maw(1200px) M(a) Px(20px)"> <div id="A" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">A</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="a-a-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/a-a-testing/" class="C($color-purple) Td(n)">A/A Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">A/A testing is a statistical test performed to compare two identical experiences on a random set of users. While the traffic is distributed equally among both variations, the objective of an A/A test is to validate a statistical test that it returns no difference in conversion rates between the two experiences.</p> <a href="https://vwo.com/glossary/a-a-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="a-b-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/a-b-testing/" class="C($color-purple) Td(n)">A/B Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">A/B testing is an experimentation process where two or more versions of a web page/product/app (or an element of a webpage/product/app) are tested on the audience for specific goals to measure which version creates the highest impact on business metrics.</p> <a href="https://vwo.com/glossary/a-b-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="a-b-n-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/a-b-n-testing/" class="C($color-purple) Td(n)">A/B/n Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">A/B/n testing is a method used in website optimization to compare multiple versions (A, B, and potentially more, hence the "n") of a webpage, feature, or element. </p> <a href="https://vwo.com/glossary/a-b-n-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="above-the-fold"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/above-the-fold/" class="C($color-purple) Td(n)">Above the Fold</a> </h2> <p class="C($color-grey-light-1) M(0) ">In the digital world, ‘above the fold’ in a website means the content a visitor sees when your page loads before they scroll down.</p> <a href="https://vwo.com/glossary/above-the-fold/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="account-based-marketing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/account-based-marketing/" class="C($color-purple) Td(n)">Account-based Marketing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Account-based marketing (ABM) is a strategic marketing strategy focussing on a few large and important or potential accounts which hold a greater promise of adding to a business's bottom line.</p> <a href="https://vwo.com/glossary/account-based-marketing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="ad-viewability"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/ad-viewability/" class="C($color-purple) Td(n)">Ad Viewability</a> </h2> <p class="C($color-grey-light-1) M(0) ">Ad viewability is a key metric in digital advertising that tracks the number of ads served by digital advertisers which are actually seen by users.</p> <a href="https://vwo.com/glossary/ad-viewability/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="affiliate"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/affiliate/" class="C($color-purple) Td(n)">Affiliate</a> </h2> <p class="C($color-grey-light-1) M(0) ">Affiliates act as intermediaries between businesses and potential customers by utilizing various marketing strategies to drive traffic and generate sales.</p> <a href="https://vwo.com/glossary/affiliate/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="alt-text"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/alt-text/" class="C($color-purple) Td(n)">Alt Text</a> </h2> <p class="C($color-grey-light-1) M(0) ">Alt text is a snippet of descriptive text-based substitute for non-text content or an embedded piece of HTML code that conveys the meaning and context of a visual item (photos, graphics) in a digital environment such as web pages, PDFs, or apps.</p> <a href="https://vwo.com/glossary/alt-text/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="anchor-text"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/anchor-text/" class="C($color-purple) Td(n)">Anchor Text</a> </h2> <p class="C($color-grey-light-1) M(0) ">Anchor text refers to the visible clickable words that help in moving from one web link to another. It is usually displayed in a different color and could be underlined. A good link text informs the user of the context/outcome of clicking that link.</p> <a href="https://vwo.com/glossary/anchor-text/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="app-personalization"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/app-personalization/" class="C($color-purple) Td(n)">App Personalization</a> </h2> <p class="C($color-grey-light-1) M(0) ">App personalization is the process of customizing the in-app experience to a user's unique requirements and preferences.</p> <a href="https://vwo.com/glossary/app-personalization/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="application-programming-interface-api"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Application Programming Interface (API) </h2> <p class="C($color-grey-light-1) M(0) ">An interface/intermediary that allows two applications/programs to talk to each other.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="authority-site"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/authority-site/" class="C($color-purple) Td(n)">Authority Site</a> </h2> <p class="C($color-grey-light-1) M(0) ">Authority sites play a pivotal role in establishing trust and expertise in a specific niche. They provide valuable, in-depth content that resonates with audiences. By focusing on quality and relevance, these sites can significantly enhance search engine visibility and attract organic traffic. Building an authority site not only offers monetization opportunities but also establishes you as an industry leader.</p> <a href="https://vwo.com/glossary/authority-site/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="average-order-value"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/average-order-value/" class="C($color-purple) Td(n)">Average Order Value</a> </h2> <p class="C($color-grey-light-1) M(0) ">Average order value (AOV) refers to the average amount of money spent by a customer when they place an order on a website, mobile app, or in-store.</p> <a href="https://vwo.com/glossary/average-order-value/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="B" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">B</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="backlink"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/backlink/" class="C($color-purple) Td(n)">Backlink</a> </h2> <p class="C($color-grey-light-1) M(0) ">Backlinks refer to clickable links on one website pointing to another website. If a website links to your site, then you have got a backlink from them. If you link to another website, then that website has a backlink from you.</p> <a href="https://vwo.com/glossary/backlink/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="banner-blindness"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/banner-blindness/" class="C($color-purple) Td(n)">Banner Blindness</a> </h2> <p class="C($color-grey-light-1) M(0) ">Banner blindness refers to internet consumers' tendency to ignore or miss banner advertisements, making them useless.</p> <a href="https://vwo.com/glossary/banner-blindness/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="baseline"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Baseline </h2> <p class="C($color-grey-light-1) M(0) ">Baseline conversion rate is the existing conversion rate of a website, which an A/B test attempts to improve.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="baseline-conversion"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/baseline-conversion/" class="C($color-purple) Td(n)">Baseline Conversion</a> </h2> <p class="C($color-grey-light-1) M(0) ">The baseline conversion represents the conversion rate of a website or page that is not the result of recent marketing efforts.</p> <a href="https://vwo.com/glossary/baseline-conversion/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="bayesian"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/bayesian/" class="C($color-purple) Td(n)">Bayesian</a> </h2> <p class="C($color-grey-light-1) M(0) ">Bayesian is one of the two mutually exclusive sets of statistical fundamentals (the other one being Frequentist statistics) that can be used to model any statistical problem. Bayesians consider the parameter of interest to be subjective (a distribution of possibilities) described by a belief distribution that is updated on observing data.</p> <a href="https://vwo.com/glossary/bayesian/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="behavioral-science"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/behavioral-science/" class="C($color-purple) Td(n)">Behavioral Science</a> </h2> <p class="C($color-grey-light-1) M(0) ">Behavioral science represents the study of human behavior through the use of systematic experimentation and observations.</p> <a href="https://vwo.com/glossary/behavioral-science/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="behavioral-targeting"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/behavioral-targeting/" class="C($color-purple) Td(n)">Behavioral Targeting</a> </h2> <p class="C($color-grey-light-1) M(0) ">Behavioral targeting allows marketers to target customers based on their web-browsing behavior with relevant content that improves campaign effectiveness.</p> <a href="https://vwo.com/glossary/behavioral-targeting/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="below-the-fold"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/below-the-fold/" class="C($color-purple) Td(n)">Below The Fold</a> </h2> <p class="C($color-grey-light-1) M(0) ">‘Below the fold’ refers to the bottom section of a web page that is only visible after scrolling down.</p> <a href="https://vwo.com/glossary/below-the-fold/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="bounce-rate"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/bounce-rate/" class="C($color-purple) Td(n)">Bounce Rate</a> </h2> <p class="C($color-grey-light-1) M(0) ">A “bounce” occurs when a user visits a website and leaves without interacting or performing any action. The bounce rate refers to the percentage of visitors who bounce off a site.</p> <a href="https://vwo.com/glossary/bounce-rate/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="brand-engagement"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/brand-engagement/" class="C($color-purple) Td(n)">Brand Engagement</a> </h2> <p class="C($color-grey-light-1) M(0) ">Brand Engagement is the process of building and sustaining a customer’s commitment/attachment to a brand.</p> <a href="https://vwo.com/glossary/brand-engagement/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="breadcrumb-navigation"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/breadcrumb-navigation/" class="C($color-purple) Td(n)">Breadcrumb Navigation</a> </h2> <p class="C($color-grey-light-1) M(0) ">Breadcrumb navigation, usually shown as a secondary navigation bar at the top of a webpage, is a feature that reveals the hierarchy of the website and the user’s location within it.</p> <a href="https://vwo.com/glossary/breadcrumb-navigation/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="bucket-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/bucket-testing/" class="C($color-purple) Td(n)">Bucket Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Bucket testing is a technique that compares the performance of two or more iterations of the same page.</p> <a href="https://vwo.com/glossary/bucket-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="C" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">C</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="call-to-action-cta"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/call-to-action-cta/" class="C($color-purple) Td(n)">Call To Action (CTA)</a> </h2> <p class="C($color-grey-light-1) M(0) ">A call to action (CTA) is a written instruction in marketing campaigns that encourages or prompts website visitors to take the desired action.</p> <a href="https://vwo.com/glossary/call-to-action-cta/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="campaign-scheduling"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/campaign-scheduling/" class="C($color-purple) Td(n)">Campaign Scheduling</a> </h2> <p class="C($color-grey-light-1) M(0) ">Campaign scheduling allows you to plan when your campaigns will start and stop, making sure they reach your target audience at the optimal times. You can set start and pause dates and times, and even repeat your campaigns on a set schedule. Scheduling your campaigns helps you avoid conflicts, optimize your data, and maximize the impact of your campaigns on your target audience.</p> <a href="https://vwo.com/glossary/campaign-scheduling/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="canary-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/canary-testing/" class="C($color-purple) Td(n)">Canary Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Canary testing is the process of employing actual users in a live (production) environment to test a new software version or functionality.</p> <a href="https://vwo.com/glossary/canary-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="canonical-url"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/canonical-url/" class="C($color-purple) Td(n)">Canonical URL</a> </h2> <p class="C($color-grey-light-1) M(0) ">A canonical URL is the preferred version or the best representative of a web page amongst a group of duplicate pages.</p> <a href="https://vwo.com/glossary/canonical-url/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="cart-abandonment"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/cart-abandonment/" class="C($color-purple) Td(n)">Cart Abandonment</a> </h2> <p class="C($color-grey-light-1) M(0) ">Cart abandonment occurs when customers add items/products to their online shopping cart but leave the website without making a purchase or completing the transaction.</p> <a href="https://vwo.com/glossary/cart-abandonment/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="churn-rate"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/churn-rate/" class="C($color-purple) Td(n)">Churn Rate</a> </h2> <p class="C($color-grey-light-1) M(0) ">Churn Rate is a metric that refers to the percentage of customers who unsubscribe from a service and discontinue any kind of engagement with an entity over some time.</p> <a href="https://vwo.com/glossary/churn-rate/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="click-area"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/click-area/" class="C($color-purple) Td(n)">Click Area</a> </h2> <p class="C($color-grey-light-1) M(0) ">Click area is the clickable or tappable part of links and buttons on websites and apps. It is the area that gets highlighted while hovering over a button or link.</p> <a href="https://vwo.com/glossary/click-area/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="click-through-page"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/click-through-page/" class="C($color-purple) Td(n)">Click-Through Page</a> </h2> <p class="C($color-grey-light-1) M(0) ">Click-through pages are standalone web pages designed with a singular purpose: to entice visitors to click through to another page, typically a sales page or a registration form. </p> <a href="https://vwo.com/glossary/click-through-page/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="click-through-rate-ctr"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/click-through-rate/" class="C($color-purple) Td(n)">Click-Through Rate (CTR)</a> </h2> <p class="C($color-grey-light-1) M(0) ">Click-through rate (CTR) is a digital marketing metric used to measure ad performance in terms of the number of clicks received on the campaign against the number of views (impressions).</p> <a href="https://vwo.com/glossary/click-through-rate/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="click-to-call"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/click-to-call/" class="C($color-purple) Td(n)">Click-To-Call</a> </h2> <p class="C($color-grey-light-1) M(0) ">Click-to-call streamlines the process of initiating a VoIP call directly from your website or app. It eliminates the need for users to disrupt their browsing flow by manually entering a phone number.</p> <a href="https://vwo.com/glossary/click-to-call/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="clickbait"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/clickbait/" class="C($color-purple) Td(n)">Clickbait</a> </h2> <p class="C($color-grey-light-1) M(0) ">Clickbait refers to the advertising/marketing tactic of writing sensationalized headlines, images, or captions to grab a user’s attention and encourage clicks on a piece of content.</p> <a href="https://vwo.com/glossary/clickbait/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="clickmaps"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/clickmaps/" class="C($color-purple) Td(n)">Clickmaps</a> </h2> <p class="C($color-grey-light-1) M(0) ">Clickmaps serve as a great way to perform qualitative analysis and understand user behavior at a granular level. Analyzing these maps tells you the number of clicks on each of your website elements. They inform you about how users browse your website, what elements they interact with the most, and what causes friction in their journey.</p> <a href="https://vwo.com/glossary/clickmaps/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="clickstream"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/clickstream/" class="C($color-purple) Td(n)">Clickstream</a> </h2> <p class="C($color-grey-light-1) M(0) ">Clickstream refers to the record of user interactions with a website or digital platform, detailing the sequence of pages visited, actions taken, and the time spent on each page.</p> <a href="https://vwo.com/glossary/clickstream/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="client-side-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/client-side-testing/" class="C($color-purple) Td(n)">Client-Side Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Client-side testing is the experimentation process of rendering variations at the browser level.</p> <a href="https://vwo.com/glossary/client-side-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="cloaking"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/cloaking/" class="C($color-purple) Td(n)">Cloaking</a> </h2> <p class="C($color-grey-light-1) M(0) ">Cloaking is an unethical SEO technique where the content displayed to users is different compared to the information presented to the search engine crawlers i.e. spiders or bots to improve rankings.</p> <a href="https://vwo.com/glossary/cloaking/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="code-editor"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/code-editor/" class="C($color-purple) Td(n)">Code Editor</a> </h2> <p class="C($color-grey-light-1) M(0) ">A code editor is a text editor with features that specifically help write a programming language for a computer program.</p> <a href="https://vwo.com/glossary/code-editor/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="confidence-interval"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/confidence-interval/" class="C($color-purple) Td(n)">Confidence Interval</a> </h2> <p class="C($color-grey-light-1) M(0) ">A confidence interval is the degree of uncertainty in a particular metric of interest, typically an average. It tells you how confident you can be that the experiment's estimated metrics reflect what you would expect to find if it were possible to obtain data of the entire population instead of a limited sample.</p> <a href="https://vwo.com/glossary/confidence-interval/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="confidence-level"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/confidence-level/" class="C($color-purple) Td(n)">Confidence Level</a> </h2> <p class="C($color-grey-light-1) M(0) ">A confidence level is a measure of the likelihood that a hypothesis or prediction is accurate. It is often expressed as a percentage.</p> <a href="https://vwo.com/glossary/confidence-level/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="content-delivery"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/content-delivery/" class="C($color-purple) Td(n)">Content Delivery</a> </h2> <p class="C($color-grey-light-1) M(0) ">Content delivery is the process of sharing, publishing, and promoting content to the target audience through various channels and media formats.</p> <a href="https://vwo.com/glossary/content-delivery/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="content-hub"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/content-hub/" class="C($color-purple) Td(n)">Content Hub</a> </h2> <p class="C($color-grey-light-1) M(0) ">A content hub can be defined as a centralized repository with a collection of pages that provide information related to a common topic.</p> <a href="https://vwo.com/glossary/content-hub/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="content-intelligence"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/content-intelligence/" class="C($color-purple) Td(n)">Content Intelligence</a> </h2> <p class="C($color-grey-light-1) M(0) ">Content intelligence is the process of combining various software with the capabilities of machine learning and artificial intelligence (AI) to conduct market research and gain insights into the effectiveness of certain types of content.</p> <a href="https://vwo.com/glossary/content-intelligence/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="content-management-system"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/content-management-system/" class="C($color-purple) Td(n)">Content Management System</a> </h2> <p class="C($color-grey-light-1) M(0) ">A content management system, also known as CMS, is a software application that enables users to create, manage, modify, and publish digital content such as web pages, blog posts, etc. on a website without the need for specialized technical and coding knowledge.</p> <a href="https://vwo.com/glossary/content-management-system/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="content-marketing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/content-marketing/" class="C($color-purple) Td(n)">Content Marketing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Content marketing is the process of planning, creating, sharing, and publishing high-quality content for the sole purpose of reaching the target audience - new and existing.</p> <a href="https://vwo.com/glossary/content-marketing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="control-page"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/control-page/" class="C($color-purple) Td(n)">Control Page</a> </h2> <p class="C($color-grey-light-1) M(0) ">A ‘control’ in A/B testing or Split testing refers to a page of a website or version of an app screen that you compare to other variants to identify areas that may be changed to boost conversions or other metrics.</p> <a href="https://vwo.com/glossary/control-page/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="conversion"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Conversion </h2> <p class="C($color-grey-light-1) M(0) ">Conversion is the action that marketers want a website visitor to take. Newsletter sign-ups, account registrations, and product inquiries are generally considered as micro-conversions. A monetary transaction is generally considered as a macro-conversion.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="conversion-funnel"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/conversion-funnel/" class="C($color-purple) Td(n)">Conversion Funnel</a> </h2> <p class="C($color-grey-light-1) M(0) ">A conversion funnel also referred to as a “sales funnel”, is used to describe the route taken by a visitor to become a customer. It explains the different stages of the journey that the customer takes from becoming aware of a brand to making a final purchase.</p> <a href="https://vwo.com/glossary/conversion-funnel/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="conversion-rate"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/conversion-rate/" class="C($color-purple) Td(n)">Conversion Rate</a> </h2> <p class="C($color-grey-light-1) M(0) ">Conversion rate is a business metric that represents the percentage of users who take the desired action such as making a purchase from your site or signing up for your newsletter.</p> <a href="https://vwo.com/glossary/conversion-rate/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="conversion-rate-optimization"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/conversion-rate-optimization/" class="C($color-purple) Td(n)">Conversion Rate Optimization</a> </h2> <p class="C($color-grey-light-1) M(0) ">Conversion rate optimization is the practice of continually improving a website’s ability to affect conversions.</p> <a href="https://vwo.com/glossary/conversion-rate-optimization/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="cookies"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/cookies/" class="C($color-purple) Td(n)">Cookies</a> </h2> <p class="C($color-grey-light-1) M(0) ">Cookies are one or more little pieces of information from a website that are preserved in a web browser that can be retrieved by the website at a later time. Cookies are used to inform a server that a user has returned to a specific web page. When visitors return to a website, a cookie remembers their preferences and allows the site to offer customized settings and content.</p> <a href="https://vwo.com/glossary/cookies/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="cost-per-acquisition"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/cost-per-acquisition/" class="C($color-purple) Td(n)">Cost Per Acquisition</a> </h2> <p class="C($color-grey-light-1) M(0) ">The cost per acquisition, or CPA, is a vital marketing metric that calculates the total costs of a user taking a certain action that concludes in a conversion.</p> <a href="https://vwo.com/glossary/cost-per-acquisition/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="cost-per-click"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/cost-per-click/" class="C($color-purple) Td(n)">Cost Per Click</a> </h2> <p class="C($color-grey-light-1) M(0) ">Cost per click (CPC) is a digital marketing statistic that establishes the price that advertisers must pay for the clicks that their advertisements receive when they are shown on websites or social media platforms like Facebook ads, Google ads, and others.</p> <a href="https://vwo.com/glossary/cost-per-click/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="cpm"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/cpm/" class="C($color-purple) Td(n)">CPM</a> </h2> <p class="C($color-grey-light-1) M(0) ">Cost per thousand impressions (CPM) is a paid advertising option frequently used to calculate how many thousands of individuals your marketing or advertising item has made an impression on.</p> <a href="https://vwo.com/glossary/cpm/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="crawlers"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/crawlers-spiders/" class="C($color-purple) Td(n)">Crawlers</a> </h2> <p class="C($color-grey-light-1) M(0) ">A crawler sometimes referred to as a “bot” or “spider,” is a computer program that search engines employ to automatically explore web pages and links to gather information for indexing.</p> <a href="https://vwo.com/glossary/crawlers-spiders/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="crm-system"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/crm-system/" class="C($color-purple) Td(n)">CRM System</a> </h2> <p class="C($color-grey-light-1) M(0) ">A Customer Relationship Management (CRM) system is an effective tool for businesses to manage customer interactions and relationships.</p> <a href="https://vwo.com/glossary/crm-system/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="cross-domain-tracking"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/cross-domain-tracking/" class="C($color-purple) Td(n)">Cross-Domain Tracking</a> </h2> <p class="C($color-grey-light-1) M(0) ">Cross-domain tracking in the context of Google Analytics refers to the monitoring of website visitor activity across two or more domains. It enables you to see sessions from related websites as a single session rather than two distinct ones.</p> <a href="https://vwo.com/glossary/cross-domain-tracking/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="cross-sell"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/cross-sell/" class="C($color-purple) Td(n)">Cross-Sell</a> </h2> <p class="C($color-grey-light-1) M(0) ">Cross-selling is a growth technique that involves recommending related items to go well with a customer’s purchase to increase the sale.</p> <a href="https://vwo.com/glossary/cross-sell/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="cuped"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/cuped/" class="C($color-purple) Td(n)">CUPED</a> </h2> <p class="C($color-grey-light-1) M(0) ">Controlled experiment using pre-experiment data (CUPED) is a variance reduction technique used in A/B testing.</p> <a href="https://vwo.com/glossary/cuped/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="custom-conversion"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Custom Conversion </h2> <p class="C($color-grey-light-1) M(0) ">Custom conversion is a goal type that allows users to track custom events that are not triggered by clicks/page visits. This goal type will trigger a javascript code snippet when the condition is fulfilled.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="customer-data-platform"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/customer-data-platform/" class="C($color-purple) Td(n)">Customer Data Platform</a> </h2> <p class="C($color-grey-light-1) M(0) ">A Customer Data Platform (CDP) is a type of database software that builds permanent, consolidated records of all of your customers, their characteristics, and their data.</p> <a href="https://vwo.com/glossary/customer-data-platform/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="customer-journey-management"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/customer-journey-management/" class="C($color-purple) Td(n)">Customer Journey Management</a> </h2> <p class="C($color-grey-light-1) M(0) ">Customer journey management is the process of utilizing technological advancements and behavioural orientation to enhance the customer experience. It aims to reduce consumer effort on various channels and platforms, creating a smooth experience each time a user engages with your business.</p> <a href="https://vwo.com/glossary/customer-journey-management/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="customer-journey-mapping"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/customer-journey-mapping/" class="C($color-purple) Td(n)">Customer Journey Mapping</a> </h2> <p class="C($color-grey-light-1) M(0) ">Customer journey mapping is the method of producing a visual narrative of your consumers' experiences with your company.</p> <a href="https://vwo.com/glossary/customer-journey-mapping/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="D" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">D</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="date-range-filters"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Date-Range Filters </h2> <p class="C($color-grey-light-1) M(0) ">Date-range filters is the ability to filter a report for a specific date range. For example, view a Goal’s conversion report when a marketing campaign was live for a week on the website.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="digital-customer-experience"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/digital-customer-experience/" class="C($color-purple) Td(n)">Digital Customer Experience</a> </h2> <p class="C($color-grey-light-1) M(0) ">Digital customer experience or DCX refers to every digital interaction a customer has with a brand. The activities might include conducting an online search to understand your product, looking at customer reviews on the online marketplace, requesting customer support or self-service portal assistance, or interacting with your mobile app.</p> <a href="https://vwo.com/glossary/digital-customer-experience/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="digital-experience-platform"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/digital-experience-platform/" class="C($color-purple) Td(n)">Digital Experience Platform</a> </h2> <p class="C($color-grey-light-1) M(0) ">A digital experience platform (DXP) is a centralized digital portal that enables a brand to develop and deliver personalized and unique content experiences for consumers across a variety of digital environments with the help of data and artificial intelligence.</p> <a href="https://vwo.com/glossary/digital-experience-platform/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="digital-marketer"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/digital-marketer/" class="C($color-purple) Td(n)">Digital Marketer</a> </h2> <p class="C($color-grey-light-1) M(0) ">A digital marketer produces new leads, increases brand recognition, and promotes products and services through numerous digital channels, such as social media, emails, blogs, and online adverts. Digital marketers build, execute, and enhance a company's overall digital strategy.</p> <a href="https://vwo.com/glossary/digital-marketer/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="directional-cues"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Directional Cues </h2> <p class="C($color-grey-light-1) M(0) ">Directional cues are visual elements of a website that are used to direct visitors’ attention to a specific area on the website (a CTA or an information box).</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="do-not-track"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Do Not Track </h2> <p class="C($color-grey-light-1) M(0) ">Do not track is a browser setting that communicates to websites that visitor’s internet usage should not be tracked by analytics tools, although many websites might still collect some data to improve security, serve relevant ads, and so on.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="drop-off-rate"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/drop-off-rate/" class="C($color-purple) Td(n)">Drop-Off Rate</a> </h2> <p class="C($color-grey-light-1) M(0) ">The drop-off rate is the percentage of visitors who visit the website and enter the conversion process (the funnel) but do not proceed further or take the desired action.</p> <a href="https://vwo.com/glossary/drop-off-rate/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="dynamic-content"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/dynamic-content/" class="C($color-purple) Td(n)">Dynamic Content</a> </h2> <p class="C($color-grey-light-1) M(0) ">Dynamic content refers to any digital or online content that transforms in response to a user's actions, choices, and interests.</p> <a href="https://vwo.com/glossary/dynamic-content/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="dynamic-heatmap"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/dynamic-heatmap/" class="C($color-purple) Td(n)">Dynamic Heatmap</a> </h2> <p class="C($color-grey-light-1) M(0) ">The dynamic heatmap is a behavior analytics tool to collect relevant customer interaction data on digital properties. The dynamic heatmap works on the live website and maps user behavior on intuitive elements like menu bars.</p> <a href="https://vwo.com/glossary/dynamic-heatmap/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="E" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">E</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="ecommerce-platform"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/ecommerce-platform/" class="C($color-purple) Td(n)">eCommerce Platform</a> </h2> <p class="C($color-grey-light-1) M(0) ">An eCommerce platform is a complete software solution that enables online retailers to manage their operations. eCommerce website builders, accounting and inventory management systems, and customer service infrastructure are all part of this type of service.</p> <a href="https://vwo.com/glossary/ecommerce-platform/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="elements-list"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Elements List </h2> <p class="C($color-grey-light-1) M(0) ">Element list is a report type under website heatmaps that shows the list of elements on a page sorted by its relative importance in terms of clicks it has received.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="email-marketing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/email-marketing/" class="C($color-purple) Td(n)">Email Marketing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Businesses use email marketing as a tactic to send out promotional emails to their prospects. Email marketing helps disseminate promotional offers, cultivate leads, and boost the effectiveness of content marketing initiatives.</p> <a href="https://vwo.com/glossary/email-marketing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="engagement-ratio"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/engagement-ratio/" class="C($color-purple) Td(n)">Engagement Ratio </a> </h2> <p class="C($color-grey-light-1) M(0) ">Engagement ratio measures users’ interactions, encompassing activities like scrolling, clicking, typing, zooming in, and more on a website. A high engagement score signals high user attention, leading to positive user experiences and increased conversion rates. Zeroing in on customer feedback and creating customer-focused content can help improve the engagement ratio on a website.</p> <a href="https://vwo.com/glossary/engagement-ratio/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="enterprise-commerce"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/enterprise-commerce/" class="C($color-purple) Td(n)">Enterprise Commerce</a> </h2> <p class="C($color-grey-light-1) M(0) ">Enterprise commerce refers to companies that have a wide range of goods and services, may operate globally, and frequently generate enormous annual sales.</p> <a href="https://vwo.com/glossary/enterprise-commerce/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="exit-pop-up"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/exit-pop-up/" class="C($color-purple) Td(n)">Exit Pop-Up</a> </h2> <p class="C($color-grey-light-1) M(0) ">Exit pop-up is a pop-up that is displayed on the screens of website visitors as soon as they show an intent to leave the website.</p> <a href="https://vwo.com/glossary/exit-pop-up/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="exit-survey"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/exit-survey/" class="C($color-purple) Td(n)">Exit Survey</a> </h2> <p class="C($color-grey-light-1) M(0) ">An exit survey is a method to take qualitative and quantitative feedback from customers when they are about to exit the brand touchpoint. The touchpoint could be a retail or a digital store.</p> <a href="https://vwo.com/glossary/exit-survey/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="experience-analytics"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/experience-analytics/" class="C($color-purple) Td(n)">Experience Analytics</a> </h2> <p class="C($color-grey-light-1) M(0) ">Experience analytics is a process of collecting, analyzing, and measuring user interactions with digital products and services to understand and improve the user experience.</p> <a href="https://vwo.com/glossary/experience-analytics/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="experience-management"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/experience-management/" class="C($color-purple) Td(n)">Experience Management</a> </h2> <p class="C($color-grey-light-1) M(0) ">Experience management is a process of monitoring, measuring, analyzing, and improving interactions that various stakeholders have with the business. These stakeholders can be individuals who are employees, customers, suppliers, vendors, etc.</p> <a href="https://vwo.com/glossary/experience-management/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="experience-optimization"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/experience-optimization/" class="C($color-purple) Td(n)">Experience Optimization</a> </h2> <p class="C($color-grey-light-1) M(0) ">Experience optimization is the process of strengthening vulnerable areas in the customer experience in an attempt to enhance brand impression and loyalty. It is an ongoing practice of leveraging data to enhance all of your interactions with customers.</p> <a href="https://vwo.com/glossary/experience-optimization/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="experiential-marketing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/experiential-marketing/" class="C($color-purple) Td(n)">Experiential Marketing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Experiential marketing is a type of marketing that actively involves consumers and invites them to take part in a brand experience to build strong emotional bonds between them and the brand.</p> <a href="https://vwo.com/glossary/experiential-marketing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="eye-flow"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/eye-flow/" class="C($color-purple) Td(n)">Eye Flow</a> </h2> <p class="C($color-grey-light-1) M(0) ">Eye flow is the natural path that eyes take to go through content. Eye flow tracking helps create visual cues to guide the end-user through the content and take action.</p> <a href="https://vwo.com/glossary/eye-flow/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="F" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">F</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="false-positive-rate"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/false-positive-rate/" class="C($color-purple) Td(n)">False Positive Rate</a> </h2> <p class="C($color-grey-light-1) M(0) ">The false positive rate (FPR) is a critical metric that reveals how frequently a phenomenon is mistakenly identified as statistically significant when it's not. This measure is vital as it indicates the reliability of a test or outcome.</p> <a href="https://vwo.com/glossary/false-positive-rate/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="feature-branch"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/feature-branch/" class="C($color-purple) Td(n)">Feature Branch</a> </h2> <p class="C($color-grey-light-1) M(0) ">A feature branch is a separate branch in a version control system (such as Git) created to develop a specific feature or functionality.</p> <a href="https://vwo.com/glossary/feature-branch/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="feature-flag"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/feature-flag/" class="C($color-purple) Td(n)">Feature Flag</a> </h2> <p class="C($color-grey-light-1) M(0) ">A feature flag is a method for altering a portion of software's capability without modifying and redistributing its original code, allowing for the quick and secure introduction of new functions.</p> <a href="https://vwo.com/glossary/feature-flag/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="feature-rollout"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/feature-rollout/" class="C($color-purple) Td(n)">Feature Rollout</a> </h2> <p class="C($color-grey-light-1) M(0) ">Feature rollout is a methodical and strategic release of a new feature to a product, such as an app. The objective is to reduce the risk of errors, hotfixes, and negative impacts on the user experience.</p> <a href="https://vwo.com/glossary/feature-rollout/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="feature-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/feature-testing/" class="C($color-purple) Td(n)">Feature Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Feature testing is the process used to test several iterations of the feature to find the most successful version that offers the greatest user experience.</p> <a href="https://vwo.com/glossary/feature-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="feature-toggles"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/feature-toggles/" class="C($color-purple) Td(n)">Feature Toggles</a> </h2> <p class="C($color-grey-light-1) M(0) ">Feature toggles are a technique in software development that enables teams to turn features on and off without deploying new code. This allows for continuous delivery and enables teams to quickly test and validate new features without impacting the end-user experience. By using feature toggles, you can increase the speed of delivery, reduce risk, and increase agility in your organization's development process.</p> <a href="https://vwo.com/glossary/feature-toggles/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="field-level-statistics"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Field Level Statistics </h2> <p class="C($color-grey-light-1) M(0) ">Field level statistics is that part of a form analytics report that provides insights on the performance of individual fields in terms of time spent, refills, ignores, etc.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="form-analytics"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/form-analytics/" class="C($color-purple) Td(n)">Form Analytics</a> </h2> <p class="C($color-grey-light-1) M(0) ">Form Analytics is a research capability that helps assess the performance of forms on a webpage.</p> <a href="https://vwo.com/glossary/form-analytics/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="form-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/form-testing/" class="C($color-purple) Td(n)">Form Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Form testing is a procedure used to evaluate the quality of an online form to check its functionality and efficacy and boost conversion rates.</p> <a href="https://vwo.com/glossary/form-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="friction"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Friction </h2> <p class="C($color-grey-light-1) M(0) ">Friction is caused by elements of a website that confuse or distract visitors, resulting in a loss of conversions. Friction-causing website elements can be complex navigation links, cluttered boxes, CTAs with a lack of visual contrast, etc.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="funnel"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Funnel </h2> <p class="C($color-grey-light-1) M(0) ">A conversion funnel is a marketing model that illustrates all steps taken by a customer towards purchasing a product from a website.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="funnel-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/funnel-testing/" class="C($color-purple) Td(n)">Funnel Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Funnel testing is a method to test various iterations of a website or landing page to see which converts visitors into buyers most effectively.</p> <a href="https://vwo.com/glossary/funnel-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="G" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">G</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="gamification"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Gamification </h2> <p class="C($color-grey-light-1) M(0) ">Gamification is the practice of introducing game-style offers to potential/existing customers. The idea is to encourage them to complete more transactions — in a fun and engaging way. Loyalty program is an example of a gamification strategy.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="general-data-protection-regulation-gdpr"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/general-data-protection-regulation-gdpr/" class="C($color-purple) Td(n)">General Data Protection Regulation (GDPR)</a> </h2> <p class="C($color-grey-light-1) M(0) ">GDPR is an important regulation that safeguards the usage of Personal Identifiable Information (PII) to protect the privacy of European website visitors' personal information.</p> <a href="https://vwo.com/glossary/general-data-protection-regulation-gdpr/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="geo-fencing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Geo-Fencing </h2> <p class="C($color-grey-light-1) M(0) ">Geo-fencing is the practice of targeting users based on their location. It involves using GPS/map technology to create a virtual boundary around a physical location and sending targeted messages to users when they enter the area.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="geo-targeting"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/geo-targeting/" class="C($color-purple) Td(n)">Geo-Targeting</a> </h2> <p class="C($color-grey-light-1) M(0) ">Geo-targeting is a form of marketing that enables businesses to concentrate on customers based on demographics and behavioral patterns in addition to a specific geographical area.</p> <a href="https://vwo.com/glossary/geo-targeting/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="growth-hacking"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/growth-hacking/" class="C($color-purple) Td(n)">Growth Hacking</a> </h2> <p class="C($color-grey-light-1) M(0) ">Growth hacking is an experimental approach to finding the most effective strategies to grow a business.</p> <a href="https://vwo.com/glossary/growth-hacking/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="guardrail-metric"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/guardrail-metric/" class="C($color-purple) Td(n)">Guardrail Metric</a> </h2> <p class="C($color-grey-light-1) M(0) ">Guardrail metrics are the business metrics that you don't want to see negatively impacted while conducting experiments like A/B tests.</p> <a href="https://vwo.com/glossary/guardrail-metric/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="H" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">H</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="headline-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/headline-testing/" class="C($color-purple) Td(n)">Headline Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Headline testing is the practice of creating multiple versions of titles for an article or piece of online media so that they may be tested on various audience groups to see which one performs the best.</p> <a href="https://vwo.com/glossary/headline-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="heatmaps"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/heatmap/" class="C($color-purple) Td(n)">Heatmaps</a> </h2> <p class="C($color-grey-light-1) M(0) ">A heatmap is a visual depiction of data that shows how users interact with a website, showing where they click or don’t, for example. They are crucial in determining what functions well or incorrectly on a web page.</p> <a href="https://vwo.com/glossary/heatmap/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="hero-image"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/hero-image/" class="C($color-purple) Td(n)">Hero Image</a> </h2> <p class="C($color-grey-light-1) M(0) ">A hero image is a large, attention-grabbing picture with text typically shown in the above-the-fold area of the webpage, directly beneath the website header.</p> <a href="https://vwo.com/glossary/hero-image/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="hesitation-time"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Hesitation Time </h2> <p class="C($color-grey-light-1) M(0) ">Hesitation time is a field-level stat in a form analytics report that shows the time spent by the visitor on the field when they were not actively filling it up.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="hyper-personalization"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/hyper-personalization/" class="C($color-purple) Td(n)">Hyper-personalization</a> </h2> <p class="C($color-grey-light-1) M(0) ">Hyper-Personalization is a kind of user-level personalization algorithm that focuses on treating every customer as an individual and tailoring the content served to them accordingly.</p> <a href="https://vwo.com/glossary/hyper-personalization/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="hypothesis"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/hypothesis/" class="C($color-purple) Td(n)">Hypothesis</a> </h2> <p class="C($color-grey-light-1) M(0) ">A hypothesis is an idea derived from observing the behavior patterns of visitors in an attempt to improve their experience on the website. The hypothesis is then tested to prove or disprove it by understanding the impact on goals associated with it.</p> <a href="https://vwo.com/glossary/hypothesis/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="I" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">I</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="impressions"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/impressions/" class="C($color-purple) Td(n)">Impressions</a> </h2> <p class="C($color-grey-light-1) M(0) ">Impressions are a popular metric used by digital marketers to assess how frequently their advertisements were shown to their target demographic.</p> <a href="https://vwo.com/glossary/impressions/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="inbound-marketing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/inbound-marketing/" class="C($color-purple) Td(n)">Inbound Marketing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Inbound marketing is an effective strategy for producing excellent content that meets the demands of your target markets and fosters enduring relationships with customers.</p> <a href="https://vwo.com/glossary/inbound-marketing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="information-scent"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/information-scent/" class="C($color-purple) Td(n)">Information Scent</a> </h2> <p class="C($color-grey-light-1) M(0) ">Information scent refers to the cues or signs that assist users in determining the relevance and value of information while navigating through websites or applications. </p> <a href="https://vwo.com/glossary/information-scent/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="interruption"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Interruption </h2> <p class="C($color-grey-light-1) M(0) ">Interruption is a practice of providing attention-grabbing content to website visitors that purposely breaks their usual website navigation experience. Exit pop-ups can be considered as a form of interruption.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="inverse-metrics"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/inverse-metrics/" class="C($color-purple) Td(n)">Inverse Metrics </a> </h2> <p class="C($color-grey-light-1) M(0) ">Inverse metrics are considered better when their values decrease. A reduction in their value is seen as an indicator of improvement in the overall visitor experience on a website. For instance, a lower bounce rate suggests higher visitor engagement, and a lower form abandonment rate signifies smoother visitor interactions with webforms.</p> <a href="https://vwo.com/glossary/inverse-metrics/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="J" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">J</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="js-variable"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> JS Variable </h2> <p class="C($color-grey-light-1) M(0) ">JS variable is a targeting condition that evaluates a custom criteria using javascript variables defined on a page.</p> </div> </div> </div> </div> <div id="L" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">L</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="landing-page"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/landing-page/" class="C($color-purple) Td(n)">Landing Page</a> </h2> <p class="C($color-grey-light-1) M(0) ">A landing page is a web page created to encourage visitors to perform a certain activity.</p> <a href="https://vwo.com/glossary/landing-page/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="landing-page-optimization"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/landing-page-optimization/" class="C($color-purple) Td(n)">Landing Page Optimization</a> </h2> <p class="C($color-grey-light-1) M(0) ">Landing page optimization is the process that involves assessing landing pages, making adjustments, and testing the results to enhance user experience and eventually boost conversions.</p> <a href="https://vwo.com/glossary/landing-page-optimization/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="latent-conversion"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/latent-conversion/" class="C($color-purple) Td(n)">Latent Conversion</a> </h2> <p class="C($color-grey-light-1) M(0) ">Latent conversion refers to the delayed or indirect conversion actions that occur as a result of previous interactions, engagements, or exposures to a brand, product, or service.</p> <a href="https://vwo.com/glossary/latent-conversion/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="lead-generation"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/lead-generation/" class="C($color-purple) Td(n)">Lead Generation</a> </h2> <p class="C($color-grey-light-1) M(0) ">Lead generation is the process of drawing in visitors and turning them into potential clients.</p> <a href="https://vwo.com/glossary/lead-generation/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="leads"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/leads/" class="C($color-purple) Td(n)">Leads</a> </h2> <p class="C($color-grey-light-1) M(0) ">A lead is someone who has expressed interest in the goods or services offered by your business and has given you some basic information that would indicate that they are considering doing business with you.</p> <a href="https://vwo.com/glossary/leads/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="lifetime-value"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/lifetime-value/" class="C($color-purple) Td(n)">Lifetime Value</a> </h2> <p class="C($color-grey-light-1) M(0) ">Lifetime Value (LTV) refers to the total net profit accumulated from a customer throughout their association with a business. This metric takes into account all purchases, repeat transactions, referrals, and any other interactions that contribute to revenue generation. </p> <a href="https://vwo.com/glossary/lifetime-value/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="link-building"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/link-building/" class="C($color-purple) Td(n)">Link Building</a> </h2> <p class="C($color-grey-light-1) M(0) ">Link building is obtaining links from other websites to certain pages on your website to increase the "authority" of those pages.</p> <a href="https://vwo.com/glossary/link-building/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="live-chat"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Live Chat </h2> <p class="C($color-grey-light-1) M(0) ">Live chat is a real-time chat-based customer support service that websites provide to their visitors.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="long-tail-keywords"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/long-tail-keywords/" class="C($color-purple) Td(n)">Long Tail Keywords</a> </h2> <p class="C($color-grey-light-1) M(0) ">Long tail keywords are search queries made of more than three words. These keywords have low search volumes but are less competitive than head keywords. They bring website traffic by targeting niche audiences with specific search intents.</p> <a href="https://vwo.com/glossary/long-tail-keywords/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="M" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">M</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="meta-tags"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/meta-tags/" class="C($color-purple) Td(n)">Meta Tags</a> </h2> <p class="C($color-grey-light-1) M(0) ">Meta tags are a part of a website’s HTML code that search engines crawl and index to collect more information about that website and display content on search engine ranking pages. They influence click-through rates and audience engagement with your website.</p> <a href="https://vwo.com/glossary/meta-tags/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="microsite"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/microsite/" class="C($color-purple) Td(n)">Microsite</a> </h2> <p class="C($color-grey-light-1) M(0) ">A microsite is a small website created to promote specific business goals, like selling a product, generating leads, event registration, etc.</p> <a href="https://vwo.com/glossary/microsite/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="mobile-app-a-b-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/mobile-app-a-b-testing/" class="C($color-purple) Td(n)">Mobile App A/B Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Mobile app A/B testing is a way to test different versions of an app to see which one works best. It is used to figure out which version of the app will make people more likely to take the desired action, or which version will have a better impact on the app's business goals.</p> <a href="https://vwo.com/glossary/mobile-app-a-b-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="multi-armed-bandit-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/multi-armed-bandit-testing/" class="C($color-purple) Td(n)">Multi-Armed Bandit Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Multi-armed bandit testing leverages machine learning algorithms and dynamically allocates traffic to versions of your webpage that are performing well at a given time to maximize your website’s output.</p> <a href="https://vwo.com/glossary/multi-armed-bandit-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="multi-variate-testing-vs-a-b-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/multivariate-testing-vs-a-b-testing/" class="C($color-purple) Td(n)">Multi-Variate testing vs A/B testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Both A/B and MVT use the same testing process, which involves splitting designs among several website users and identifying which website variation has the most influence on company KPIs based on how visitors engage with the variation after viewing it. But the distinction depends on what is being tested. In contrast to an A/B test, which changes and tests just one element, an MVT may modify and test many elements…</p> <a href="https://vwo.com/glossary/multivariate-testing-vs-a-b-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="multivariate-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/multivariate-testing/" class="C($color-purple) Td(n)">Multivariate Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Multivariate Testing (MVT) is a derivative algorithm of traditional A/B testing that allows you to test multiple changes on the page by generating all possible combinations of these changes at different places on your webpage and testing them in parallel.</p> <a href="https://vwo.com/glossary/multivariate-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="N" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">N</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="native-app"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/native-app/" class="C($color-purple) Td(n)">Native App</a> </h2> <p class="C($color-grey-light-1) M(0) ">Native apps are software applications designed to work on a specific operating system or platform. They are written in programming languages only compatible with the specific operating system.</p> <a href="https://vwo.com/glossary/native-app/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="north-star-metric-nsm"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/north-star-metric-nsm/" class="C($color-purple) Td(n)">North Star Metric (NSM)</a> </h2> <p class="C($color-grey-light-1) M(0) ">A north star metric (NSM) is a single, critical measurement that reflects the long-term value a company provides to its customers. It effectively represents your product's success and captures the essence of the core value your product delivers. </p> <a href="https://vwo.com/glossary/north-star-metric-nsm/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="null-hypothesis"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/null-hypothesis/" class="C($color-purple) Td(n)">Null Hypothesis</a> </h2> <p class="C($color-grey-light-1) M(0) ">The null hypothesis is the hypothesis that the control and variation in a test are equivalent. In hypothesis testing methodology, the null hypothesis and the alternate hypothesis cover the entire set of possible outcomes.</p> <a href="https://vwo.com/glossary/null-hypothesis/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="O" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">O</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="omnichannel-marketing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/omnichannel-marketing/" class="C($color-purple) Td(n)">Omnichannel Marketing</a> </h2> <p class="C($color-grey-light-1) M(0) ">An omnichannel marketing approach involves nurturing leads and engaging users. It ensures a positive and seamless customer experience through the integration of multiple offline (retail store, events, call centre) and online channels (website, app, social media, email, SMS, WhatsApp) while maintaining a consistent brand presence. </p> <a href="https://vwo.com/glossary/omnichannel-marketing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="on-page-surveys"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/on-page-surveys/" class="C($color-purple) Td(n)">On-Page Surveys</a> </h2> <p class="C($color-grey-light-1) M(0) ">An on-page survey is a tool that allows you to gather feedback on a particular page of your website from visitors by conducting a survey and asking them questions about it. These surveys are usually embedded within the page for which feedback is required and are simple, straightforward, and quick to complete.</p> <a href="https://vwo.com/glossary/on-page-surveys/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="organic-traffic"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/organic-traffic/" class="C($color-purple) Td(n)">Organic Traffic</a> </h2> <p class="C($color-grey-light-1) M(0) ">Organic traffic refers to the visitors who arrive on your website as a result of unpaid search results.</p> <a href="https://vwo.com/glossary/organic-traffic/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="outbound-links"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/outbound-links/" class="C($color-purple) Td(n)">Outbound Links</a> </h2> <p class="C($color-grey-light-1) M(0) ">Outbound links are links to another website placed within the content on your website.</p> <a href="https://vwo.com/glossary/outbound-links/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="P" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">P</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="personalization"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/personalization/" class="C($color-purple) Td(n)">Personalization</a> </h2> <p class="C($color-grey-light-1) M(0) ">Personalization is essentially used to refer to a variety of algorithms and strategies that online businesses use to customize the experience on their websites for different segments of the audience.</p> <a href="https://vwo.com/glossary/personalization/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="proximity"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Proximity </h2> <p class="C($color-grey-light-1) M(0) ">Proximity is a web designing practice that directs a webmaster to group similar or related website elements together, and place unrelated or dissimilar elements apart.</p> </div> </div> </div> </div> <div id="Q" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">Q</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="qualitative-visitor-research"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/qualitative-visitor-research/" class="C($color-purple) Td(n)">Qualitative Visitor Research</a> </h2> <p class="C($color-grey-light-1) M(0) ">Qualitative visitor research refers to a set of methodologies aimed at exploring the subjective and nuanced aspects of visitors' experiences, behaviors, and preferences.</p> <a href="https://vwo.com/glossary/qualitative-visitor-research/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="quantitative-visitor-research"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/quantitative-visitor-research/" class="C($color-purple) Td(n)">Quantitative Visitor Research</a> </h2> <p class="C($color-grey-light-1) M(0) ">Quantitative visitor research involves collecting and analyzing numerical data about visitor behavior, interactions, and preferences on digital platforms such as mobile apps and websites.</p> <a href="https://vwo.com/glossary/quantitative-visitor-research/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="R" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">R</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="responsive-website-design"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/responsive-website-design-rwd/" class="C($color-purple) Td(n)">Responsive Website Design</a> </h2> <p class="C($color-grey-light-1) M(0) ">A website with responsive design adapts its layout to that of the viewing environment (mobile, desktop or tablet) to provide an optimum viewing experience to visitors.</p> <a href="https://vwo.com/glossary/responsive-website-design-rwd/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="retargeting"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/retargeting/" class="C($color-purple) Td(n)">Retargeting</a> </h2> <p class="C($color-grey-light-1) M(0) ">Retargeting is the practice whereby website visitors are shown ads/banners about the things they earlier browsed but didn't convert. Retargeting is used to push those visitors for a conversion who have already shown some interest in the website.</p> <a href="https://vwo.com/glossary/retargeting/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="revenue-per-visitor"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/revenue-per-visitor/" class="C($color-purple) Td(n)">Revenue Per Visitor</a> </h2> <p class="C($color-grey-light-1) M(0) ">Revenue per visitor is a business statistic used to calculate the overall revenue that each visitor to your website generates.</p> <a href="https://vwo.com/glossary/revenue-per-visitor/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="rope"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/rope/" class="C($color-purple) Td(n)">ROPE</a> </h2> <p class="C($color-grey-light-1) M(0) ">The Region of Practical Equivalence in statistics delineates a zone around a baseline where differences, though statistically significant, are considered trivial in practical terms. In experimentation, ROPE enables the early discontinuation of variations that are statistically unlikely to outperform the baseline, helping you avoid wasting time and resources on ineffective changes. Further, if you want to test whether a variation is equivalent or better (but not worse) than the baseline,…</p> <a href="https://vwo.com/glossary/rope/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="S" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">S</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="sales-funnel"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/sales-funnel/" class="C($color-purple) Td(n)">Sales Funnel</a> </h2> <p class="C($color-grey-light-1) M(0) ">A sales funnel displays the customer journey visually and illustrates the sales process from awareness to action.</p> <a href="https://vwo.com/glossary/sales-funnel/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="sample-ratio-mismatch"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/sample-ratio-mismatch/" class="C($color-purple) Td(n)">Sample Ratio Mismatch</a> </h2> <p class="C($color-grey-light-1) M(0) ">Sample Ratio Mismatch (SRM) arises when traffic allocation to the groups in an A/B test deviates from the intended distribution. Maintaining intended sample size allocation between control and treatment groups is crucial for accurate test results and sound decision-making based on them. Hence, early detection and correction of SRM are critical to optimizing test resources and achieving reliable outcomes.</p> <a href="https://vwo.com/glossary/sample-ratio-mismatch/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="sample-size"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/sample-size/" class="C($color-purple) Td(n)">Sample Size</a> </h2> <p class="C($color-grey-light-1) M(0) ">A sample size is the number of visitors needed to run a test to produce statistically significant results. Selecting the right sample size ensures optimal utilization of resources and shipping of test ideas that have higher chances of winning.</p> <a href="https://vwo.com/glossary/sample-size/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="scarcity"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Scarcity </h2> <p class="C($color-grey-light-1) M(0) ">Scarcity is a psychological tactic that marketers use to push visitors towards a conversion action. It takes advantage of the human fear of 'shortage' or in today's terms, FOMO (fear of missing out) - “Only 5 items left” and “Sale only till 8 PM” are some examples where scarcity marketing is used.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="scrollmap"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/scrollmap/" class="C($color-purple) Td(n)">Scrollmap</a> </h2> <p class="C($color-grey-light-1) M(0) ">A scrollmap is a type of website heatmap that provides a visual representation of a user’s scrolling behavior. It offers insights into how users scroll across a specific website area, allowing for the identification of UX improvements, the implementation of changes, and a boost in conversions.</p> <a href="https://vwo.com/glossary/scrollmap/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="search-engine-marketing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/search-engine-marketing/" class="C($color-purple) Td(n)">Search Engine Marketing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Search engine marketing is the use of paid advertising to ensure that the products and services offered by your company are visible on search engine results pages (SERPs).</p> <a href="https://vwo.com/glossary/search-engine-marketing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="search-engine-optimization"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/search-engine-optimization/" class="C($color-purple) Td(n)">Search Engine Optimization</a> </h2> <p class="C($color-grey-light-1) M(0) ">SEO is the process of optimizing a website or web page to improve its ranking in search engine results pages (SERPs).</p> <a href="https://vwo.com/glossary/search-engine-optimization/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="search-engine-results-page-serp"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/serps/" class="C($color-purple) Td(n)">Search Engine Results Page (SERP)</a> </h2> <p class="C($color-grey-light-1) M(0) ">SERPs is a search engine result page that displays the best results for a user's search query.</p> <a href="https://vwo.com/glossary/serps/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="sequential-testing-correction"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/sequential-testing-correction/" class="C($color-purple) Td(n)">Sequential Testing Correction</a> </h2> <p class="C($color-grey-light-1) M(0) ">Sequential testing correction consists of techniques used in statistical analysis to mitigate the risk of increased false positives while continuously monitoring test statistics for significance. Sequential testing can increase the chance of declaring a variation to be a winner when it is actually equivalent to the baseline. That is where sequential testing correction helps control this risk by adjusting the level of confidence required before declaring something as significant.</p> <a href="https://vwo.com/glossary/sequential-testing-correction/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="server-side-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/server-side-testing/" class="C($color-purple) Td(n)">Server-Side Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Server-side testing is the process of experimentation that involves rendering the website variation at the server level before sending it to a user’s browser.</p> <a href="https://vwo.com/glossary/server-side-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="session-recording"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/session-recording/" class="C($color-purple) Td(n)">Session Recording</a> </h2> <p class="C($color-grey-light-1) M(0) ">Session recording is a powerful tool that provides a recorded presentation of how a user navigates a website or mobile application. It operates by recording visitor actions such as clicks, mouse movements, and page scrolling as they move across the website.</p> <a href="https://vwo.com/glossary/session-recording/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="simpsons-paradox"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/simpsons-paradox/" class="C($color-purple) Td(n)">Simpson’s Paradox</a> </h2> <p class="C($color-grey-light-1) M(0) ">Simpson's paradox is a statistical phenomenon in which a trend or characteristic observed within individual data groups undergoes a reversal or disappearance when these groups are aggregated.</p> <a href="https://vwo.com/glossary/simpsons-paradox/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="social-proof"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/social-proof/" class="C($color-purple) Td(n)">Social Proof</a> </h2> <p class="C($color-grey-light-1) M(0) ">Social proof is a psychological phenomenon based on the idea that individuals are more likely to adopt certain behaviors or make certain decisions if they see others doing the same thing.</p> <a href="https://vwo.com/glossary/social-proof/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="split-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/split-testing/" class="C($color-purple) Td(n)">Split Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Split testing, also known as A/B testing, is a method used to compare two versions of a webpage to determine which one performs better.</p> <a href="https://vwo.com/glossary/split-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="split-url-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/split-url-testing/" class="C($color-purple) Td(n)">Split-Url Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">In a Split-URL test, you create multiple versions of your website hosted on different URLs. On these versions, traffic is distributed randomly and a randomized controlled experiment is conducted. The performance of each of the variant is monitored and evaluated to identify the most effective variation. A split test enables you to determine which of multiple variations of your web pages has a higher conversion rate for your visitors.</p> <a href="https://vwo.com/glossary/split-url-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="squeeze-page"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/squeeze-page/" class="C($color-purple) Td(n)">Squeeze Page</a> </h2> <p class="C($color-grey-light-1) M(0) ">A squeeze page is a web page designed to collect email addresses from potential consumers.</p> <a href="https://vwo.com/glossary/squeeze-page/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="standard-error"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Standard Error </h2> <p class="C($color-grey-light-1) M(0) ">The degree to which the result of an A/B test can be apart from the actual figure is called standard error.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="statistical-significance"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/statistical-significance/" class="C($color-purple) Td(n)">Statistical Significance</a> </h2> <p class="C($color-grey-light-1) M(0) ">In a hypothesis test, a result is declared statistically significant if one can rule out the possibility to obtain a result by a random chance, and instead attribute it to a truly existing effect.</p> <a href="https://vwo.com/glossary/statistical-significance/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="T" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">T</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="test-duration"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/test-duration/" class="C($color-purple) Td(n)">Test Duration</a> </h2> <p class="C($color-grey-light-1) M(0) ">The test duration comes from a sample size calculator which estimates the number of samples needed to estimate a significant effect within the chosen error bounds correctly. This calculation is performed before running an experiment to plan resources such that a timeline of an experiment is decided.</p> <a href="https://vwo.com/glossary/test-duration/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="test-hypothesis"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/test-hypothesis/" class="C($color-purple) Td(n)">Test Hypothesis</a> </h2> <p class="C($color-grey-light-1) M(0) ">A test hypothesis is a proposed explanation for a phenomenon that can be tested through experiments or observations. It serves as a tentative answer to a research question and is formulated based on prior observations, theories, or logical deductions.</p> <a href="https://vwo.com/glossary/test-hypothesis/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="testing-in-production"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/testing-in-production/" class="C($color-purple) Td(n)">Testing in Production</a> </h2> <p class="C($color-grey-light-1) M(0) ">Testing in production is a standard practice in the modern software development cycle to ensure the release of high-quality products and improve user experience. Using this methodology, marketers can run tests to understand users’ responses to any new feature releases, while product managers can use these data to improve product experiences.</p> <a href="https://vwo.com/glossary/testing-in-production/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="title-tag"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/title-tag/" class="C($color-purple) Td(n)">Title Tag</a> </h2> <p class="C($color-grey-light-1) M(0) ">The title tag is an HTML element used to define the title of a web page.</p> <a href="https://vwo.com/glossary/title-tag/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="trust-badges"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/trust-badges/" class="C($color-purple) Td(n)">Trust Badges</a> </h2> <p class="C($color-grey-light-1) M(0) ">Trust badges are small logos or icons that convince visitors about the safety and credibility of the website.</p> <a href="https://vwo.com/glossary/trust-badges/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="type-1-error"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/type-1-error/" class="C($color-purple) Td(n)">Type-1 Error</a> </h2> <p class="C($color-grey-light-1) M(0) ">In an A/B test, if both variations are similar and don’t affect the metric being tested any differently, an error may occur where the null hypothesis is rejected after the test concludes. In such a case, if it’s determined that there is a statistical difference between the variations, the result is a Type I error.</p> <a href="https://vwo.com/glossary/type-1-error/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="type-2-error"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/type-2-error/" class="C($color-purple) Td(n)">Type-2 error</a> </h2> <p class="C($color-grey-light-1) M(0) ">During the hypothesis testing process, when the competing variations affect the experiment's metric differently but the test fails to reject the null hypothesis (representing no effect), then it is called a Type-I error or a False Negative.</p> <a href="https://vwo.com/glossary/type-2-error/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="U" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">U</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="unique-visitors"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/unique-visitors/" class="C($color-purple) Td(n)">Unique Visitors</a> </h2> <p class="C($color-grey-light-1) M(0) ">Unique visitors are internet users who access websites using a distinct IP address.</p> <a href="https://vwo.com/glossary/unique-visitors/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="upsell"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/upsell/" class="C($color-purple) Td(n)">Upsell</a> </h2> <p class="C($color-grey-light-1) M(0) ">Upselling is a sales technique where a merchant encourages a customer to purchase more expensive or upgrade to a higher-end version of products or services that they are already interested in buying.</p> <a href="https://vwo.com/glossary/upsell/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="usability"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Usability </h2> <p class="C($color-grey-light-1) M(0) ">Usability refers to the ease of use of a website. The usability of a website can be tested by hired experts, who thoroughly analyze the website and provide suggestions for improvement.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="usability-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/usability-testing/" class="C($color-purple) Td(n)">Usability Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">Usability testing is a technique for evaluating a product/app/website by testing it on a group of users with no prior exposure to it. It is carried out to enable the creation of a successful, productive, and engaging system based on user feedback.</p> <a href="https://vwo.com/glossary/usability-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="user-intent"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/user-intent/" class="C($color-purple) Td(n)">User Intent</a> </h2> <p class="C($color-grey-light-1) M(0) ">User intent is the intention or goal users have in mind when making search queries. Creating content that meets user intent is imperative if you want your page to rank highly for the keyword you’ve targeted on the SERP. This is because Google considers user intent when displaying relevant search results to users for specific search queries.</p> <a href="https://vwo.com/glossary/user-intent/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="user-journey-map"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/user-journey-map/" class="C($color-purple) Td(n)">User Journey Map</a> </h2> <p class="C($color-grey-light-1) M(0) ">A user journey map is a visual representation of the steps and experiences that a user goes through in interacting with a product or service.</p> <a href="https://vwo.com/glossary/user-journey-map/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="user-testing"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/user-testing/" class="C($color-purple) Td(n)">User Testing</a> </h2> <p class="C($color-grey-light-1) M(0) ">User testing is the process of knowing how the consumer will perceive your product/service and the whole experience with your brand in a controlled environment.</p> <a href="https://vwo.com/glossary/user-testing/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="user-generated-content"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/user-generated-content/" class="C($color-purple) Td(n)">User-Generated Content</a> </h2> <p class="C($color-grey-light-1) M(0) ">User-generated content is unique, brand-specific content produced by users or customers of a product or service. It is usually shared on social media or other platforms.</p> <a href="https://vwo.com/glossary/user-generated-content/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="V" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">V</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="variance"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/variance/" class="C($color-purple) Td(n)">Variance</a> </h2> <p class="C($color-grey-light-1) M(0) ">Variance measures the spread of a dataset by quantifying how much a set of values differs from the mean.</p> <a href="https://vwo.com/glossary/variance/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="visitor-segmentation"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/segmentation/" class="C($color-purple) Td(n)">Visitor Segmentation</a> </h2> <p class="C($color-grey-light-1) M(0) ">Visitor segmentation refers to the practice of identifying certain user groups sharing common characteristics that have a conversion rate very different from the conversion rate when all visitors are considered for analysis. Segmentation analysis is useful to move the metrics in a positive direction by enabling businesses to build a personalized experience for their visitor segments.</p> <a href="https://vwo.com/glossary/segmentation/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="W" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">W</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="web-analytics"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/web-analytics/" class="C($color-purple) Td(n)">Web Analytics</a> </h2> <p class="C($color-grey-light-1) M(0) ">Web analytics is the process of collecting, analyzing, and reporting data about the performance of a website.</p> <a href="https://vwo.com/glossary/web-analytics/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="web-push-notifications"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/web-push-notification/" class="C($color-purple) Td(n)">Web Push Notifications</a> </h2> <p class="C($color-grey-light-1) M(0) ">Web push notifications are messages sent to users through their web browser, even when they are not actively using a website.</p> <a href="https://vwo.com/glossary/web-push-notification/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="website-banner"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/banners/" class="C($color-purple) Td(n)">Website Banner</a> </h2> <p class="C($color-grey-light-1) M(0) ">A website banner is a form of digital advertisement which is mostly a rectangular graphic displayed on a website and, is usually, the first contact a potential customer has with a brand. When users click on a banner, they generally are redirected to the advertiser’s own website. </p> <a href="https://vwo.com/glossary/banners/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="website-optimization"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/website-optimization/" class="C($color-purple) Td(n)">Website Optimization</a> </h2> <p class="C($color-grey-light-1) M(0) ">Website optimization is the process of improving various elements of a website to increase its visibility, user experience, and overall performance.</p> <a href="https://vwo.com/glossary/website-optimization/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="website-personalization"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/website-personalization/" class="C($color-purple) Td(n)">Website Personalization</a> </h2> <p class="C($color-grey-light-1) M(0) ">Website personalization is the process of tailoring the website experience for a visitor based on past data or pre-set rules.</p> <a href="https://vwo.com/glossary/website-personalization/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="whitespace"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> Whitespace </h2> <p class="C($color-grey-light-1) M(0) ">Whitespace is a design strategy which involves using blank spaces for directing attention towards a valuable website elements such as a CTA.</p> </div> </div> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="widgets"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/widgets/" class="C($color-purple) Td(n)">Widgets</a> </h2> <p class="C($color-grey-light-1) M(0) ">Widgets are prebuilt plugins that get quickly inserted into the website's main content and act as standalone apps. The real-time website data is used by widgets, which may be customized to react to the identity of the website. </p> <a href="https://vwo.com/glossary/widgets/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> <div id="Z" class="js-spacing-on-fix D(f)--sm Ai(fs) Mend(-30px)--md"> <h2 class="W(2/12)--sm Pend(10px) Bxz(bb) Pos(st)--sm T(140px) Fz(80px) Fw(400) C($color-grey) M(0)">Z</h2> <div class="W(10/12)--md W(100%) Pstart(10px)--md Bxz(bb) D(f) Jc(sb) Flw(w)"> <div class="W(6/12)--md W(100%) Pend(30px)--md Py(15px) Bxz(bb)" id="z-index"> <div class="Pos(r) H(100%) Bxz(bb) Bgc($color-white) P(30px) Trsdu(0.3s) Bxsh($box-shadow-blue-light) Bxsh($box-shadow-white-tile):h Fz($font-size-16) Bdrs(5px)"> <h2 class="Fz($font-size-20) Mt(0) Mb(20px) Fw(700)"> <a href="https://vwo.com/glossary/z-index/" class="C($color-purple) Td(n)">Z-Index</a> </h2> <p class="C($color-grey-light-1) M(0) ">Z-index is a CSS property that controls how items are stacked on a webpage. Each element has a default stacking order based on its position in the HTML document, but the z-index property allows developers to control which elements appear in front of or behind others.</p> <a href="https://vwo.com/glossary/z-index/" class="pink-common-link Mt(14px) D(ib)">Know more</a> </div> </div> </div> </div> </div> </section>    <div class="js-modal modal-as-page_Mt(70px) modal-as-page_Mt(0)--md Pos(f) Start(0) Px(20px)--md Px(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal-as-page_Bgc($color-light-pink) Z(10) Ta(c)" id="modal-contact-us" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-contact-us"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) Mx(a) D(ib) Bgc($color-light-pink) Ta(start) My(50px) Maw(95%) W(940px)--md W(a) Bdrs(3px) Ov(h)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div class="D(f) Jc(sb) Fxw(w) Fxw(nw)--md Fxd(cr) Fxd(r)--md "> <div class="W(4/12)--md" > <div class="C($color-new-font-dark) Bxz(bb) Mih(435px) P(40px)"> <h3 class="Fz($font-size-34) Fw(600) C($color-new-font-dark) My(0)" aria-level="2">Let's talk</h3> <p class="js-contact-us-description Fz($font-size-18) Mb(90px)--md Mb(60px) C($color-blue-dark-1) Mt(0) Pt(10px)">Talk to a sales representative</p> <div class="D(f) My(40px) Fld(c)"> <div class="W(100%) Mend(40px)--md Mend(0) W(100%)--md"> <div class="D(f) Ai(c) Mt(10px)"> <svg width= "20" height= "20" class= "C($color-blue-dark-2) Mend(5px)" ><use xlink:href="#icon-globe"></use></svg> <span class="Fw(700) Fz($font-size-18)">World Wide</span> </div> <a class="Fz($font-size-14) C($color-blue-dark) Td(n) Td(u):h" href="tel:+14153493207">+1 415-349-3207</a> </div> </div> <div class="Fz($font-size-14) C($color-blue-dark-1)">You can also email us at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> <div class="D(f) Fxd(c) W(8/12)--md"> <div class="D(f) Ai(c) H(100%) Bgc($color-white) Mih(700px)--md"> <div class="W(100%) Bxz(bb) P(50px)--md P(20px) Bxsh(n)" > <form class="submission-success_D(n)" method="post" action="/wp-json/action/contact-us" id="modal-contact-us-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-contact-us-submit" data-event-on-error="modal-contact-us-error" data-event-on-success="modal-contact-us-success" data-qa="modal-contact-us-cu-form" data-mkfid="1043"> <div class="Mb(30px)"> <h4 class="Fz($font-size-20) Fw(600) Mb(5px) Mt(0)" aria-level="2">Get in touch</h4> </div> <div class="D(f)--md Jc(sb)--md Mb(5px)"> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-fname">First Name: <sup>*</sup></label> <input class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="First Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Last Name: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Last Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Business Email: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="name@yourcompany.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Phone Number: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Nature of enquiry: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Sales enquiry</option> <option value="technical-support">Technical support</option> <option value="other">Other</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid select enquiry</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Message: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid message</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-401cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-401cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Submit</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> <input type="hidden" value="https://vwo.com/opt-out" name="ads_url" /> <input type="hidden" value="1732483095" name="ads_timestamp" /> <input type="hidden" value="direct" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Thank you for writing to us!</h5> <p class="Fz($font-size-16)"> One of our representatives will get in touch with you shortly. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div class="js-modal modal-as-page_Pt(70px) modal-as-page_Pt(100px)--md Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) Z(10) Ta(c)" id="modal-free-trial" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-free-trial"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) modal-as-page_My(0) My(50px)--sm Mx(a) Bgc($color-white) D(b)--sm D(f) Fld(c) Ai(c) Jc(c) Ta(start) Bxsh($box-shadow-navigation-bottom) Maw(95%)--sm W(600px)--md W(100%) H(a)--sm H(100%) Bdrs(3px)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div> <div class="P(40px) Mih(450px) Bxz(bb) D(f) Fld(c) Jc(c)"> <div> <div class="D(n)--sm Ta(c) Mb(30px)"> <a href="https://vwo.com/" title="VWO Logo" class="D(ib)"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt="VWO Logo" width="107" height="36" class="Va(m)"/> </a> </div> <div class="js-free-trial-form-step1-container js-step1-container"> <div class="Ta(c) Mb(40px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-30)--xs Fz($font-size-20)" aria-level="2"> Signup for a full-featured trial </h4> <p class="js-description M(0) Fz($font-size-12)"> Free for <span class="js-ft-duration">30</span> days. No credit card required </p> </div> <form class="js_form_step1 submission-success_D(n) " id="modal-free-trial-signup-form-step1" method="post" action="/wp-json/action/start-free-trial" data-formtype="free-trial-step1" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-free-trial-submit" data-event-on-error="modal-free-trial-error" data-event-on-success="modal-free-trial-success" data-qa="modal-su-form" data-mkfid="1021"> <div class="Mb(5px)"> <label for="modal-v1-step1-email" class="Fz(13px) Fw(600) Tt(n)">Business Email </label> <input class="W(100%) Py(14px) input-text" placeholder="name@yourcompany.com" type="email" id="modal-v1-step1-email" name="email" data-qa="modal-su-step1-v1-email" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-193cu-gdpr-consent-checkbox" value="true" data-qa="modal-gdpr-consent-checkbox"/> <label for="modal-193cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-su-submit">Start Now</button> </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="text" name="ft_wingifyvwo" style="display: none;"> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > <input type="hidden" value="https://vwo.com/opt-out" name="ads_url" /> <input type="hidden" value="1732483095" name="ads_timestamp" /> <input type="hidden" value="direct" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step1-success-message submission-success_D(b) D(n) Ta(c)"> </div> </div><div class="js-free-trial-form-step2-container js-step2-container Mih(510px)--md D(n)"> <div class="Ta(c) Mb(24px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-24)--sm Fz($font-size-20)" aria-level="2"> Set up your password to get started </h4> </div> <form id="modal-free-trial-signup-form-step2" method="post" action="/wp-json/action/free-trial" class="submission-success_D(n) js_form_step2 " data-formtype="free-trial-step2" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-free-trial-step2-submit" data-event-on-error="modal-free-trial-step2-error" data-event-on-success="modal-free-trial-step2-success" data-qa="modal-su-form" data-mkfid="1609"> <div class="Mb(15px) js-ft-step2-email-container"> <label for="modal-v1-step2-email" class="Fz(13px) Fw(600) Tt(n)">Business Email <sup>*</sup></label> <input class="W(100%) Py(14px) input-text Pe(n)" placeholder="name@yourcompany.com" type="email" id="modal-v1-step2-email" name="email" data-qa="modal-su-step2-v1-email" required readonly /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div> <div class="D(f)--md Jc(sb)--md Mb(15px)"> <div class="W(48%)--md form-item"> <label for="modal-v1-fname" class="Fz(13px) Fw(600) Tt(n)">First Name <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="First Name" type="text" id="modal-v1-fname" name="first_name" data-qa="modal-su-v1-fname" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label for="modal-v1-lname" class="Fz(13px) Fw(600) Tt(n)">Last Name <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Last Name" type="text" id="modal-v1-lname" name="last_name" data-qa="modal-su-v1-lname" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(15px)"> <label for="modal-v1-pnumber" class="Fz(13px) Fw(600) Tt(n)" >Phone Number <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text js-phone" type="tel" id="modal-v1-pnumber" name="phone" data-qa="modal-su-v1-pnumber" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(15px)"> <label for="modal-v1-pwd" class="Fz(13px) Fw(600) Tt(n)" >Password <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text atomic-password" type="password" id="modal-v1-pwd" name="password" data-qa="modal-su-v1-pwd" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Password</div> </div> <div class="Mb(15px)"> <h4 class="Fz($font-size-13) Fw(500) Tt(n) Mb(8px) Mt(0)"> What are you looking to optimize?* </h4> <div class="js-product-checkboxes D(f) Flw(w) Gp(20px)--md"> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Website"> <span class="Fz($font-size-13) Fw(500)">🌐 Websites</span> </label> </div> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Mobile app"> <span class="Fz($font-size-13) Fw(500)">📱 Mobile Apps</span> </label> </div> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Feature Releases"> <span class="Fz($font-size-13) Fw(500)">🚀 Feature Releases</span> </label> </div> </div> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">A value for this field is required.</div> </div> <div class="Mb(30px)"> <h4 class="Fz($font-size-13) Fw(500) D(ib) Mb(8px) Mt(0)"> Select optimization capabilities you like to explore </h4> <div> <div class="D(f) Flw(w)"> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Analyze visitor behavior"> Analyze visitor behavior </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Design and run experiments"> Design and run experiments </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Personalize visitor experiences"> Personalize visitor experiences </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Rollout and rollback features"> Rollout and rollback features </label> </div> </div> </div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-270cu-gdpr-consent-checkbox" value="true" data-qa="modal-gdpr-consent-checkbox"/> <label for="modal-270cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%)" data-qa="modal-su-submit">Create Account</button>  </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > <input type="hidden" value="https://vwo.com/opt-out" name="ads_url" /> <input type="hidden" value="1732483095" name="ads_timestamp" /> <input type="hidden" value="direct" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse pulse__two"></span> <span class="dot pulse pulse__three"></span> </div> <span class="Fz($font-size-24) Fw(700)" id="modal--thankyou-message-heading">VWO is setting up your account</span> </div> <div class="Ta(c) Mt(10px)">We've sent a message to <span class="nls_protected C($color-blue) js-post-form-user-email"> yourmail@domain.com </span> with instructions to verify your account.</div> </div> <div> <div class="Fw(700) My(10px)">Can't find the mail?</div> <div>Check your spam, junk or secondary inboxes.</div> <div>Still can't find it? Let us know at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1021" class="marketo-forms" style="display:none;"></form> <form id="mktoForm_1609" class="marketo-forms" style="display:none;"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! Your meeting is confirmed for <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Thank you, <span class="js-demo-final-screen-username"></span> for sharing your details. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="active-transition submission-success_D(n) Maw(580px) Mx(a) My(20px) Pos(s) W(100%)" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(25px)"> <h4 class="Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hi 👋 Let's schedule your demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">To begin, tell us a bit about yourself </p> </div> <div class="D(f)--md Jc(sb)--md Mb(15px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">First Name* </label> <input class="W(100%) input-text input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Last Name* </label> <input class="W(100%) input-text input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(15px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Business Email* </label> <input class="W(100%) input-text input-text--large" placeholder="email@business.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(15px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Phone Number* </label> <input class="W(100%) input-text input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(15px)"> <h4 class="Fz($font-size-13) Fw(500) Tt(n) Mb(8px) Mt(0)"> What are you looking to optimize?* </h4> <div class="js-product-checkboxes Mb(5px) D(f) Flw(w) Gp(20px)--md"> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Website"> <span class="Fz($font-size-13) Fw(500)">🌐 Websites</span> </label> </div> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Mobile app"> <span class="Fz($font-size-13) Fw(500)">📱 Mobile Apps</span> </label> </div> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Feature Releases"> <span class="Fz($font-size-13) Fw(500)">🚀 Feature Releases</span> </label> </div> </div> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">A value for this field is required.</div> </div> <div class="Mb(30px)"> <h4 class="Fz($font-size-13) Fw(500) D(ib) Mb(8px) Mt(0)"> Select optimization capabilities you like to explore </h4> <div> <div class="D(f) Flw(w)"> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Analyze visitor behavior"> Analyze visitor behavior </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Design and run experiments"> Design and run experiments </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Personalize visitor experiences"> Personalize visitor experiences </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Rollout and rollback features"> Rollout and rollback features </label> </div> </div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-280cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-280cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Get a Demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> <input type="hidden" value="https://vwo.com/opt-out" name="ads_url" /> <input type="hidden" value="1732483095" name="ads_timestamp" /> <input type="hidden" value="direct" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirm </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">schedule later</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="maturity" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> While we will deliver a demo that covers the entire VWO platform, please share a few details for us to <b>personalize the demo for you.</b> </h2> </div> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> Which of these sounds like you? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I am new to using optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used other optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used VWO in the past and know the space well. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="usecase" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please share the use cases, goals or needs that you are trying to solve. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="url" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please provide your website URL or links to your application. </h3> <p class="M(0) C(#333333)"> We will come prepared with a demo environment for this specific website or application. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> Website URL </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> Application URL </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finish</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> I can't wait to meet you on <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, thank you for sharing the details. Your dedicated VWO representative, will be in touch shortly to set up a time for this demo. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> We're satisfied and glad we picked VWO. We're getting the ROI from our experiments. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> You don't need a website development background to make VWO work for you. The VWO support team is amazing </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Romanski</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Consumer Marketing & Analytics Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png 2x" alt= "" decoding= "async" width= "75" height= "50" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="Bgc($color-purple-dark) Py(20px) Px(30px)"> <h5 class="Mb(10px) Mt(0) Fw(600) Fz($font-size-14) C($color-white) Tt(u)" aria-level="3"> Trusted by thousands of leading brands </h5> <div class="D(f) Fxw(w)"> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png 2x" alt= "Ubisoft Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png 2x" alt= "eBay Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png 2x" alt= "Payscale Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png 2x" alt= "Super Retail Group Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png 2x" alt= "Target Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png 2x" alt= "Virgin Holidays Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="rd-extended-thankyou-global" class=""> <div class="js-header-demo-alert D(n) modal-as-page_D(n)"> <div class="D(n) D(b)--md Pos(f) T(0) Start(0) Z(9) W(100%) Ta(c)"> <div> <p class="js-meeting-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! 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