Journal de l'Académie des études marketing | 27

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</ul> </div> </nav> <style> .form-group.has-error .help-block { display: block; color:red; } .form-group .help-block { display: none; } </style><div class="container py-4"> <h1>Volume 27, Probl猫me 4 (2023)</h1> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/a-study-on-the-effect-of-4ps-of-marketing-mix-on-retailers-satisfaction-towards-lubricant-sprays-16067.html" class="issue-title" title="A Study on the Effect of 4P′s of Marketing Mix on Retailer′s Satisfaction towards Lubricant Sprays">A Study on the Effect of 4P′s of Marketing Mix on Retailer′s Satisfaction towards Lubricant Sprays</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Ajith Kumar S, Ramesh Babu S, Prateeba Devi J, Pathamuthu P and Pooja Shree KS</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/a-study-on-the-effect-of-4ps-of-marketing-mix-on-retailers-satisfaction-towards-lubricant-sprays-16067.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/solid-waste-management-bibliometric-analysis-with-rpackage-16066.html" class="issue-title" title="Sustainability, Green Marketing & Solid Waste Management: A Bibliometric Analysis">Sustainability, Green Marketing & Solid Waste Management: A Bibliometric Analysis</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Surjit Kumar Kar, Saroj Kanta Biswal, Konda Jayasimha Reddy and Manish Verma</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/solid-waste-management-bibliometric-analysis-with-rpackage-16066.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/an-analysis-of-online-and-offline-shopping-behaviour-with-respect-to-buying-decisions-of-urban-families-towards-electron-16043.html" class="issue-title" title="An Analysis of Online and Offline Shopping Behaviour, with Respect to buying Decisions of Urban Families towards Electronic Goods">An Analysis of Online and Offline Shopping Behaviour, with Respect to buying Decisions of Urban Families towards Electronic Goods</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Shweta Tewari and Shreyas Raikar</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/an-analysis-of-online-and-offline-shopping-behaviour-with-respect-to-buying-decisions-of-urban-families-towards-electron-16043.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/consumer-dilemma-investigating-the-halal-food-purchase-behaviour-of-muslims-in-a-secular-economy-16031.html" class="issue-title" title="Consumer Dilemma: Investigating the Halal Food Purchase Behaviour of Muslims in A Secular Economy">Consumer Dilemma: Investigating the Halal Food Purchase Behaviour of Muslims in A Secular Economy</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Mustapha Iddrisu, Mustapha Abdul-Hamid Bawre and Mahmoud Abdulai Mahmoud</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/consumer-dilemma-investigating-the-halal-food-purchase-behaviour-of-muslims-in-a-secular-economy-16031.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/impact-of-upi-on-impulsive-buying-behaviour-16026.html" class="issue-title" title="Impact of UPI on Impulsive Buying Behaviour">Impact of UPI on Impulsive Buying Behaviour</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Mary Auxilia and Gopinath S</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/impact-of-upi-on-impulsive-buying-behaviour-16026.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/model-building-in-the-capital-market-analysis-for-attaining-sustainable-development-of-the-indian-economy-16024.html" class="issue-title" title="Model Building in the Capital Market Analysis for Attaining Sustainable Development of the Indian Economy">Model Building in the Capital Market Analysis for Attaining Sustainable Development of the Indian Economy</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Raja Babu P</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/model-building-in-the-capital-market-analysis-for-attaining-sustainable-development-of-the-indian-economy-16024.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/unlocking-the-potential-of-rural-markets-in-india-challenges-opportunities-and-strategies-16023.html" class="issue-title" title="Unlocking the Potential of Rural Markets in India: Challenges, Opportunities, and Strategies">Unlocking the Potential of Rural Markets in India: Challenges, Opportunities, and Strategies</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Anish K Ravi</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/unlocking-the-potential-of-rural-markets-in-india-challenges-opportunities-and-strategies-16023.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/role-of-brand-name-in-influencing-purchase-decision-the-case-of-fashion-industry-16021.html" class="issue-title" title="Role of Brand Name in Influencing Purchase Decision- The Case of Fashion Industry">Role of Brand Name in Influencing Purchase Decision- The Case of Fashion Industry</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Akanksha Choubey and Meenakshi Sharma</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/role-of-brand-name-in-influencing-purchase-decision-the-case-of-fashion-industry-16021.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/the-effect-of-telecommuting-on-productivity--a-metaanalysis-16015.html" class="issue-title" title="The Effect of Telecommuting on Productivity : A Meta-Analysis">The Effect of Telecommuting on Productivity : A Meta-Analysis</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Shweta Tewari</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/the-effect-of-telecommuting-on-productivity--a-metaanalysis-16015.html" title=""><i class="fas fa-file-alt"></i> 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href="https://french.abacademies.org/abstract/effect-of-pushup-notifications-by-online-food-delivery-apps-ofd-on-customer-behaviour-in-chennai-16014.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/research-perspectives-and-trends-of-board-diversity-and-corporate-governance-a-review-and-bibliometric-analysis-15881.html" class="issue-title" title="Research Perspectives and Trends of Board Diversity and Corporate Governance: A Review and Bibliometric Analysis">Research Perspectives and Trends of Board Diversity and Corporate Governance: A Review and Bibliometric Analysis</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Rinku Mahindru, Poonam Sethi, Nidhi Kapoor and Deepti Singh</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/research-perspectives-and-trends-of-board-diversity-and-corporate-governance-a-review-and-bibliometric-analysis-15881.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/analysis-of-effectiveness-of-social-media-marketing-in-the-digital-education-industry-15880.html" class="issue-title" title="Analysis of Effectiveness of Social Media Marketing in the Digital Education Industry">Analysis of Effectiveness of Social Media Marketing in the Digital Education Industry</a></p> <ul class="list-inline 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Hand Sanitizers′ Consumer Behavior</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Devi Prasad Kotni VV</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/factors-affecting-consumer-purchase-decision-model-testing-and-validation-wrt-hand-sanitizers-consumer-behavior-15878.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">article de recherche</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/a-study-on-technical-problems-related-to-atm-and-internet-banking-services-a-comparative-study-between-andhra-bank-and-i-15877.html" class="issue-title" title="A Study on Technical 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Journal de l'Académie des études marketing | 27 | 2023