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class="vector-toc-numb">2</span> <span>Consumer expectation</span> </div> </a> <ul id="toc-Consumer_expectation-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Importance" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Importance"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Importance</span> </div> </a> <ul id="toc-Importance-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Effects_on_marketplace" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Effects_on_marketplace"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Effects on marketplace</span> </div> </a> <ul id="toc-Effects_on_marketplace-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Sources_of_information" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Sources_of_information"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Sources of information</span> </div> </a> <ul id="toc-Sources_of_information-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Customer_know-how" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Customer_know-how"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Customer know-how</span> </div> </a> <ul id="toc-Customer_know-how-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Market_shift" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Market_shift"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>Market shift</span> </div> </a> <ul id="toc-Market_shift-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-EU_legislation" class="vector-toc-list-item vector-toc-level-1 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Since the <a href="/wiki/European_Council" title="European Council">European Council</a> Resolution of 14 April 1975,<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> one of the primary objectives of the <a href="/wiki/European_Community" class="mw-redirect" title="European Community">European Community</a>, and then the <a href="/wiki/European_Union" title="European Union">European Union</a>, has been the provision of information to <a href="/wiki/Consumer" title="Consumer">consumers</a>. The rationale is that market actors are enabled to make better choices when they are informed and have a greater capacity to understand the importance of their market actions and choices.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Definition">Definition</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Informed_consumer&action=edit&section=1" title="Edit section: Definition"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>According to the European Union, "Information is a deciding factor for consumers when making their <a href="/wiki/Consumer_choice" title="Consumer choice">choices</a> and affects both consumer interests and their confidence in the <a href="/wiki/Product_(business)" title="Product (business)">products</a> and <a href="/wiki/Service_(economics)" title="Service (economics)">services</a> circulating within the market."<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Consumer_expectation">Consumer expectation</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Informed_consumer&action=edit&section=2" title="Edit section: Consumer expectation"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The consumers expect to get fair treatment in the <a href="/wiki/Market_place" class="mw-redirect" title="Market place">market place</a> and avoid unscrupulous business dealings. They envisage a fair market environment that facilitates and supports several consumer rights: </p> <ul><li>The consumer must get a fair chance of choosing from the range of goods and services available in the market place.</li> <li>The consumer must be provided with complete, unambiguous and explicit knowledge about the products. The information must contain details regarding the <a href="/wiki/Mandatory_labelling" title="Mandatory labelling">contents of the product</a>, <a href="/wiki/Hazard_symbol" title="Hazard symbol">safety warnings</a> and product care instructions.</li> <li>The information should be written in plain and understandable language, which is self-explanatory. Also, the text should be readable in terms of the size and type of font.</li> <li>The consumers expect just and equitable <a href="/wiki/Pricing" title="Pricing">pricing</a> of the <a href="/wiki/Commodities" class="mw-redirect" title="Commodities">commodities</a>. Fair price is equal to a reasonable <a href="/wiki/Profit_margin" title="Profit margin">profit margin</a> added to the real <a href="/wiki/Cost" title="Cost">cost</a> of <a href="/wiki/Manufacturing" title="Manufacturing">manufacturing</a> of product or service (with no exorbitant mark-up cost). Information about the related costs of the product must be brought to the knowledge of the consumer.</li> <li>The consumers also have the right to indiscriminate prices, that is paying the same price as other customers, without any discrimination.</li> <li>Consumers also expect to get a communication channel for inquiry and complaints about the product or service. They want effective redressal and remedies to loss, such as implementation of legal regulations and prosecution to law violations .</li></ul> <p>With the advent of <a href="/wiki/Electronic_media" title="Electronic media">electronic media</a> in marketing, and the mass information storage capacity of computers, <a href="/wiki/Consumer_privacy" title="Consumer privacy">consumer privacy</a> has become a great concern. Hence, consumers want to ensure <a href="/wiki/Privacy" title="Privacy">privacy</a> of information. The consumers want to be able to cast off the invasive <a href="/wiki/Marketing" title="Marketing">marketing</a> methods, and threat of entry into the private system of consumers.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Importance">Importance</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Informed_consumer&action=edit&section=3" title="Edit section: Importance"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Consumer information is the most important element for <a href="/wiki/Consumer_protection" title="Consumer protection">consumer protection</a> and policy decisions. It is the solution to issues ranging from online transactional threats, <a href="/wiki/Behavioural_targeting" class="mw-redirect" title="Behavioural targeting">behavioural targeting</a>, loss of privacy and other problems.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> A consumer should treat every purchase as an important investment. Making an uninformed investment in the <a href="/wiki/Stock_market" title="Stock market">stock market</a> can result in huge financial losses and this same concept applies to daily purchases. Being an informed consumer is advantageous to the economy, market and consumers. An informed consumer is capable of making sensible decisions by gaining an insight about a product prior to its purchase. This insight equips the consumer with the data to arrive at an evidence based conclusion. This can be made clear through in a few common aspects: </p> <ul><li>Appropriate quality – Almost every purchase comes with a variety of options from which to choose. Consumer information enables the customers to select a quality of product which matches their needs for durability or sustainability.</li> <li>Reliability – Information about products facilitates safe purchases. Mass production of bulk consumer goods may result in instances of products bearing manufacturing defects. Recognising these defects can prevent the customer from financial injury or loss. Product and brand reviews and consumer forums online can be instrumental in educating the customers about potential problems with the product, and should be considered when making big purchases like appliances and vehicles.</li> <li>Affordability – Consumers may be misled by aggressive sales tactics, especially by professionals paid by commission, who may entice the consumer to buy expensive products, products with a high mark-up, or expensive options. Information about the potential purchases can help the consumer save money and ensure a smarter purchase.</li> <li>Ethical considerations – Consumers may not wish to deal with a company which indulges in unethical practices, such as animal testing, labour abuse, environmental pollution, and political corruption.</li></ul> <p>It is the responsibility of the consumer to get all the information about the potential purchase and associated background before making a decision to buy a product. It is ultimately the consumer, through their market choices, which endorses or rejects a product, thus shaping the marketplace. Becoming educated about the consequences of a purchase makes the consumer both informed and responsible.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Effects_on_marketplace">Effects on marketplace</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Informed_consumer&action=edit&section=4" title="Edit section: Effects on marketplace"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Providing complete information levels the information asymmetries between the producer and consumer and improves consumer <a href="/wiki/Decision-making" title="Decision-making">decision-making</a>. <a href="/wiki/Transparency_(behavior)" title="Transparency (behavior)">Transparent information</a> about the terms and conditions associated with the product or service make plain the regulatory requirements to redress any consumer grievances. Informing the consumer can also help set the consumer's expectations of the product, which can be useful to the producer. </p><p>Some businesses may be reluctant to inform their potential consumers, concerned that this might harm the marketability and attractiveness of their products. However, economic analysis indicates that informational asymmetry between the producer and consumer is detrimental to the marketplace and a major ground for <a href="/wiki/Market_failure" title="Market failure">market failure</a> – with consumers left to make irrational decisions. Unbiased information can help solve market problems by equipping the customers with appropriate information, ensuring healthy market practices.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Sources_of_information">Sources of information</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Informed_consumer&action=edit&section=5" title="Edit section: Sources of information"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Consumers derive their information from multiple sources. The following are the sources from which consumers gather desired knowledge about the product: </p> <ul><li>Governments issue public information for the consumers</li> <li><a href="/wiki/Regulatory_authorities" class="mw-redirect" title="Regulatory authorities">Regulatory authorities</a>, review and testing services and comparison sites</li> <li>Social networks (friends, family, fellow consumers, etc.)</li> <li>Suppliers of the products or services.</li> <li>the media</li></ul> <p>Consumers derive information from a variety sources, each with its own interest, skills and resources. It is essential for the consumers to recognise their personal interests and make a suitable decision.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Customer_know-how">Customer know-how</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Informed_consumer&action=edit&section=6" title="Edit section: Customer know-how"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The US <a href="/wiki/Federal_Trade_Commission" title="Federal Trade Commission">Federal Trade Commission</a> recommends that consumers:<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup><sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Writing_better_articles#Stay_on_topic" title="Wikipedia:Writing better articles"><span title="The material near this tag may contain information that is not relevant to the article's main topic. (July 2020)">relevant?</span></a></i>]</sup> </p> <ul><li>Know who they are dealing with, and to not do business with any company that cannot be contacted.</li> <li>Protect personal information, and share it only with a trusted company.</li> <li>Resist high-pressure sales techniques, and take time to consider a purchase.</li> <li>Get all promises in writing and review all documents before paying or signing a contract.</li> <li>Discard any offer that asks payment for a gift.</li> <li>Know the risks when it comes to investment.</li></ul> <div class="mw-heading mw-heading2"><h2 id="Market_shift">Market shift</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Informed_consumer&action=edit&section=7" title="Edit section: Market shift"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The abundance of available information via electronic media has created a transformation of the market orientation. While traditional <a href="/wiki/Customer_engagement" title="Customer engagement">customer engagement</a> required teaching the consumer about the product or service, consumers have become knowledge-ridden with strong opinions on how they want to spend their money. This trend is substantiated by <a href="/wiki/Forrester_Research" title="Forrester Research">Forrester Research</a> which found "buyers are often between 70 and 90 percent of the way through the sales process before they ever engage a vendor".<sup id="cite_ref-Newman_10-0" class="reference"><a href="#cite_note-Newman-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>This evolution in the market orientation can be a challenge for existing and emerging businesses. Some ways of taking advantage of the new market are to understand the target customers, maintain visibility to these people, and utilize grassroots tactics.<sup id="cite_ref-Newman_10-1" class="reference"><a href="#cite_note-Newman-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>To deal with highly informed consumers, the marketer must understand that the consumer has knowledge about the product and be prepared to manoeuvre this knowledge into a sale, and be well-informed to provide comprehensive knowledge to the consumers. </p><p>With the increase in the variety of sources for <a href="/wiki/Consumer_education" title="Consumer education">consumer education</a>, it is important for the marketer to enter the sales process at an early stage. The marketer must move ahead of the curve and make sure to bring some value to the customer's purchase beyond just fulfilling his/her need.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="EU_legislation">EU legislation</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Informed_consumer&action=edit&section=8" title="Edit section: EU legislation"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>EU consumer policy is designed to: </p> <ul><li>protect consumers against serious risks and threats that they cannot tackle on their own</li> <li>enable consumers to make choices based on clear, accurate and consistent information</li> <li>safeguard consumer rights, enabling consumers to resolve disputes with traders quickly and efficiently</li> <li>ensure consumers' rights keep pace with economic and social change – especially in the food, energy, financial, transport and digital markets.</li></ul> <p>In an efficient, integrated EU economy underpinned by EU-wide rules, consumers must be able to trust that their rights will be upheld in the event of any problems when purchasing goods and services in other EU countries. At an annual cost of 5 euro cents per person, the EU's consumer protection programme for 2014–2020 is designed to enforce consumer laws throughout the single market, giving consumers a high level of legal protection.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Statistics">Statistics</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Informed_consumer&action=edit&section=9" title="Edit section: Statistics"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>According to the 2013 Edelman Trust Barometer, an online survey of 26,000 general population respondents across 26 countries, 35% of those identified as "the informed public" who need to hear company information three times to believe it, while another 29% need to hear it an additional 4–5 times.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>The study also looked at how consumers place their trust in corporations of different sizes. In the US, 86% of informed consumers trust small businesses, while just 55% trust big businesses. A similar gap is apparent in the UK (78% vs. 48%), but the opposite is true in China, where 89% trust big businesses compared to 65% for small businesses. </p><p>Whereas informed publics in developed countries are more trusting of small than big businesses (76% vs. 53%), emerging market respondents placed more trust in big businesses (79% vs. 70%). Overall, small businesses are slightly more trusted than big businesses (70% vs. 62%). </p><p>Looking at company types, the study finds that trust in media companies rose from 52% of informed publics globally in 2012 to 57% in 2013. Within the US, trust in media companies crossed into the majority, increasing from 45% to 51%.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Informed_consumer&action=edit&section=10" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.europarl.europa.eu/RegData/etudes/IDAN/2015/565904/EPRS_IDA(2015)565904_EN.pdf">Consumer protection in the EU / Policy overview</a></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFGuido_Alpa2002" class="citation book cs1">Guido Alpa (2002). 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Retrieved <span class="nowrap">29 October</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=marketingcharts.com%2Ftraditional%2F8-in-10-informed-consumers-need-to-hear-company-info-more-than-twice-to-believe-it-26518%2F&rft.atitle=8+in+10+Informed+Consumers+Need+to+Hear+Company+Info+More+Than+Twice+to+Believe+It&rft_id=http%3A%2F%2Fwww.marketingcharts.com%2Ftraditional%2F8-in-10-informed-consumers-need-to-hear-company-info-more-than-twice-to-believe-it-26518%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInformed+consumer" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="Further_reading">Further reading</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Informed_consumer&action=edit&section=11" title="Edit section: Further reading"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFThomas_Wilhelmsson2007" class="citation book cs1">Thomas Wilhelmsson (2007). "The Informed Consumer v the Vulnerable Consumer in European Unfair Commercial Practices Law – A Comment". In Geraint Howells; Christian Twigg-Flesner; Deborah Parry; Annette Nordhausen (eds.). <i>The Yearbook of Consumer Law 2007</i>. Ashgate Publishing, Ltd. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9780754647331" title="Special:BookSources/9780754647331"><bdi>9780754647331</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=The+Informed+Consumer+v+the+Vulnerable+Consumer+in+European+Unfair+Commercial+Practices+Law+%E2%80%93+A+Comment&rft.btitle=The+Yearbook+of+Consumer+Law+2007&rft.pub=Ashgate+Publishing%2C+Ltd&rft.date=2007&rft.isbn=9780754647331&rft.au=Thomas+Wilhelmsson&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInformed+consumer" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFStephen_Weatherill1994" class="citation journal cs1">Stephen Weatherill (1994). "The Role of the Informed Consumer in EC Law and Policy". <i>Consumer Law Journal</i>. <b>2</b>: 49–69.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Consumer+Law+Journal&rft.atitle=The+Role+of+the+Informed+Consumer+in+EC+Law+and+Policy&rft.volume=2&rft.pages=49-69&rft.date=1994&rft.au=Stephen+Weatherill&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInformed+consumer" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCristina_PoncibòRossella_Incardona2007" class="citation journal cs1">Cristina Poncibò & Rossella Incardona (March 2007). "The Average Consumer, the Unfair Commercial Practices Directive, and the Cognitive Revolution". <i>Journal of Consumer Policy Issue</i>. <b>30</b> (1): 21–38. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1007%2Fs10603-006-9027-9">10.1007/s10603-006-9027-9</a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:155044543">155044543</a>. <a href="/wiki/SSRN_(identifier)" class="mw-redirect" title="SSRN (identifier)">SSRN</a> <a rel="nofollow" class="external text" href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1084038">1084038</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Journal+of+Consumer+Policy+Issue&rft.atitle=The+Average+Consumer%2C+the+Unfair+Commercial+Practices+Directive%2C+and+the+Cognitive+Revolution&rft.volume=30&rft.issue=1&rft.pages=21-38&rft.date=2007-03&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A155044543%23id-name%3DS2CID&rft_id=https%3A%2F%2Fpapers.ssrn.com%2Fsol3%2Fpapers.cfm%3Fabstract_id%3D1084038%23id-name%3DSSRN&rft_id=info%3Adoi%2F10.1007%2Fs10603-006-9027-9&rft.au=Cristina+Poncib%C3%B2&rft.au=Rossella+Incardona&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInformed+consumer" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFStephen_Weatherill1996" class="citation book cs1">Stephen Weatherill (1996). "The Evolution of European Consumer Law and Policy: From Well Informed Consumer to Confident Consumer". In H. W. Micklitz (ed.). <i>Rechtseinheit oder Rechtsvielfalt in Europa?</i>. Baden–Baden. pp. 424–440.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=The+Evolution+of+European+Consumer+Law+and+Policy%3A+From+Well+Informed+Consumer+to+Confident+Consumer&rft.btitle=Rechtseinheit+oder+Rechtsvielfalt+in+Europa%3F&rft.pages=424-440&rft.pub=Baden%E2%80%93Baden&rft.date=1996&rft.au=Stephen+Weatherill&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInformed+consumer" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNorbert_Reich2005" class="citation book cs1">Norbert Reich (2005). "Autonomy: The concept of the "Informed Consumer" and the standard of deception". <i>Understanding Eu Law</i>. Intersentia nv. pp. 297–298. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9789050954655" title="Special:BookSources/9789050954655"><bdi>9789050954655</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=Autonomy%3A+The+concept+of+the+%22Informed+Consumer%22+and+the+standard+of+deception&rft.btitle=Understanding+Eu+Law&rft.pages=297-298&rft.pub=Intersentia+nv&rft.date=2005&rft.isbn=9789050954655&rft.au=Norbert+Reich&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInformed+consumer" class="Z3988"></span></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output 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.navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Consumerism" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar 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href="/wiki/Template:Consumerism" title="Template:Consumerism"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Consumerism" title="Template talk:Consumerism"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Consumerism" title="Special:EditPage/Template:Consumerism"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Consumerism" style="font-size:114%;margin:0 4em"><a href="/wiki/Consumerism" title="Consumerism">Consumerism</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>the philosophy of and activism for <a href="/wiki/Consumer_protection" title="Consumer protection">consumer protection</a></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Concepts</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Consumerism" title="Consumerism">Consumerism</a></li> <li><a href="/wiki/Consumer" title="Consumer">Consumer</a></li> <li><a href="/wiki/Anti-consumerism" title="Anti-consumerism">Anti-consumerism</a></li> <li><a href="/wiki/Consumer_capitalism" title="Consumer capitalism">Consumer capitalism</a></li> <li><a href="/wiki/Consumer_privacy" title="Consumer privacy">Consumer privacy</a></li> <li><a href="/wiki/Consumer_protection" title="Consumer protection">Consumer protection</a></li> <li><a href="/wiki/Consumer_revolution" title="Consumer revolution">Consumer revolution</a></li> <li><a href="/wiki/Consumer_welfare_standard" title="Consumer welfare standard">Consumer welfare standard</a></li> <li><a href="/wiki/Ethical_consumerism" title="Ethical consumerism">Ethical consumerism</a></li> <li><a class="mw-selflink selflink">Informed consumer</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Activism</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Consumer_activism" title="Consumer activism">Consumer activism</a></li> <li><a href="/wiki/Consumer_Bill_of_Rights" title="Consumer Bill of Rights">Consumer Bill of Rights</a></li> <li><a href="/wiki/Consumer_complaint" title="Consumer complaint">Consumer complaint</a></li> <li><a href="/wiki/Consumer_education" title="Consumer education">Consumer education</a></li> <li><a href="/wiki/Consumer_movement" title="Consumer movement">Consumer movement</a></li> <li><a href="/wiki/Collaborative_consumption" title="Collaborative consumption">Collaborative consumption</a></li> <li><a href="/wiki/United_Nations_Guidelines_for_Consumer_Protection" title="United Nations Guidelines for Consumer Protection">United Nations Guidelines for Consumer Protection</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Fields of study</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Consumer_math" title="Consumer math">Consumer math</a></li> <li><a href="/wiki/Euthenics" title="Euthenics">Euthenics</a></li> <li><a href="/wiki/Home_economics" title="Home economics">Home economics</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Key players</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Consumer_organization" title="Consumer organization">Consumer organizations</a> <ul><li><a href="/wiki/List_of_consumer_organizations" title="List of consumer organizations">list</a></li></ul></li> <li><a href="/wiki/Consumers%27_Association_(disambiguation)" class="mw-redirect mw-disambig" title="Consumers' Association (disambiguation)">Consumers' Association</a></li> <li><a href="/wiki/Ellen_Swallow_Richards" title="Ellen Swallow Richards">Ellen Swallow Richards</a></li> <li><a href="/wiki/Ralph_Nader" title="Ralph Nader">Ralph Nader</a></li> <li><a href="/wiki/Esther_Peterson" title="Esther Peterson">Esther Peterson</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Informed_consumer&oldid=1244422154">https://en.wikipedia.org/w/index.php?title=Informed_consumer&oldid=1244422154</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:European_Union_law" title="Category:European Union law">European Union law</a></li><li><a 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