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href="/insights-hub" data-text="Insights Hub" data-drupal-link-system-path="node/49931">Insights Hub</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/integrations" data-text="Integrations" data-drupal-link-system-path="node/1071">Integrations</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/mobile-testing" data-text="Mobile testing" data-drupal-link-system-path="node/921">Mobile testing</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li><li 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items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Pulse Report: Retail, Q1 2025</p><p class="mt-1 text-primary-adagio_gray"><div>Get your finger on the pulse of consumer trends</div></p> <a aria-label="Pulse Report: Retail, Q1 2025" class="link link-primary" href="/retail-pulse-2025-q1-form" ><div>Get the report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=120&itok=tiTSQOyS 1x, https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=240&itok=oo8250MT 2x" media="(min-width: 1024px)" width="120" height="120"/> <source srcset="https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=88&itok=99eMiS0h 1x, https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=176&itok=LBvcC9JN 2x" media="(min-width: 360px)" width="88" height="88"/> <img loading="eager" width="120" height="120" src="https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=120&itok=tiTSQOyS" alt="Pulse Report Q1 2025 - Retail, mega menu image" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Top rated by TrustRadius Best of 2024 Award</p><p class="mt-1 text-primary-adagio_gray"><div>Learn how our end-to-end solution can help you and your team</div></p> <a aria-label="Top rated by TrustRadius Best of 2024 Award" class="link link-primary" href="/start-here-form" ><div>Get started</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=fMs7FNfX 2x" media="(min-width: 1024px)" width="120" height="138"/> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=CxOK7pvs 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" width="120" height="138" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Teams">Teams</span> <button aria-label="Expand menu Teams" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/customer-experience" data-text="Customer experience" data-drupal-link-system-path="node/51106">Customer experience</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/design" data-text="UX design" data-drupal-link-system-path="node/51146">UX design</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/digital-experience" data-text="Digital experience" data-drupal-link-system-path="node/51136">Digital experience</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/marketing" data-text="Marketing" data-drupal-link-system-path="node/51121">Marketing</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/product-management" data-text="Product management" data-drupal-link-system-path="node/51126">Product management</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/ux-research" data-text="UX research" data-drupal-link-system-path="node/51131">UX research</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Company size">Company size</span> <button aria-label="Expand menu Company size" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/startups" data-text="Startup" data-drupal-link-system-path="node/956">Startup</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/small-businesses" data-text="Small business" data-drupal-link-system-path="node/951">Small business</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/mid-market" data-text="Mid-market" data-drupal-link-system-path="node/946">Mid-market</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/enterprise" data-text="Enterprise" data-drupal-link-system-path="node/941">Enterprise</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Industries">Industries</span> <button aria-label="Expand menu Industries" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/automotive" data-text="Automotive" data-drupal-link-system-path="node/971">Automotive</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/B2B" data-text="B2B" data-drupal-link-system-path="node/2531">B2B</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/consumer-technology" data-text="Consumer technology" data-drupal-link-system-path="node/976">Consumer technology</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/ecommerce" data-text="Ecommerce" data-drupal-link-system-path="node/981">Ecommerce</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/financial-services" data-text="Financial services" data-drupal-link-system-path="node/986">Financial services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/gaming-gambling" data-text="Gaming & gambling" data-drupal-link-system-path="node/991">Gaming & gambling</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/healthcare" data-text="Healthcare tech" data-drupal-link-system-path="node/996">Healthcare tech</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/hospitals-and-healthcare-systems" data-text="Healthcare systems" data-drupal-link-system-path="node/2536">Healthcare systems</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/media-entertainment" data-text="Media & entertainment" data-drupal-link-system-path="node/1061">Media & entertainment</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/pharmaceutical" data-text="Pharmaceutical" data-drupal-link-system-path="node/2526">Pharmaceutical</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/travel-hospitality" data-text="Travel & hospitality" data-drupal-link-system-path="node/1066">Travel & hospitality</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Customers" class="menu-category-no-link" tabindex="0">Customers</span> <button aria-label="Expand menu Customers" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Canva</p><p class="mt-1 text-primary-adagio_gray"><div>See how Canva uses human insight to make design accessible to everyone.</div></p> <a aria-label="Canva" class="link link-primary" href="/resources/customers/canva" ><div>Learn More</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=224&itok=YE07rkwv 2x" media="(min-width: 1024px)" width="120" height="39"/> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=88&itok=N3xWltls 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=176&itok=WvrysQrZ 2x" media="(min-width: 360px)" width="88" height="28"/> <img loading="eager" width="120" height="39" src="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Adobe Photoshop</p><p class="mt-1 text-primary-adagio_gray"><div>"UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe"</div></p> <a aria-label="Adobe Photoshop" class="link link-primary" href="/resources/customers/microsoft" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=224&itok=BHSr17H1 2x" media="(min-width: 1024px)" width="120" height="31"/> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=88&itok=rueVDqGK 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=176&itok=pK-IjxH4 2x" media="(min-width: 360px)" width="88" height="23"/> <img loading="eager" width="120" height="31" src="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Customer Stories">Customer Stories</span> <button aria-label="Expand menu Customer Stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers" data-text="View all customer stories" data-drupal-link-system-path="node/1056">View all customer stories</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured stories">Featured stories</span> <button aria-label="Expand menu Featured stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/burberry" data-text="Burberry" data-drupal-link-system-path="node/8481">Burberry</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/costa-coffee-usertesting" data-text="Costa Coffee" data-drupal-link-system-path="node/8576">Costa Coffee</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/panera-bread" data-text="Panera Bread" data-drupal-link-system-path="node/10056">Panera Bread</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="For Our Customers">For Our Customers</span> <button aria-label="Expand menu For Our Customers" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="https://help.usertesting.com/hc/en-us" data-text="Customer Knowledge Base">Customer Knowledge Base</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/login" data-text="Customer login" data-drupal-link-system-path="node/2351">Customer login</a><p 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data-region="header" class="menu flex"><li class="cta-desktop hidden md:block"> <a class="btn btn-primary" href="/start-here" > Start Here</a></li><li class="cta-mobile md:hidden"> <a class="btn btn-primary" href="/start-here" > Start Here</a></li><li class="cta-desktop hidden md:block"> <a class="link link-primary" href="/contact-sales-form" > Contact Sales</a></li><li class="cta-mobile md:hidden"> <a class="link link-primary" href="/contact-sales-form" > Contact Sales</a></li></ul> </nav> <button class="nav-toggle md:hidden">Menu</button></div><div class="top-nav-mobile hidden"></div></div><div class="top-nav-container overflow-hidden md:hidden"></div></div><div class="nav-container overflow-hidden hidden"></div> </header><div><div data-drupal-messages-fallback class="hidden"></div><div class="guide view-mode--full toc-content"> <section class="section pt-0 last:md:pb-8 md:pt-8 bg-white overflow-x-clip"><div class="container"><div class="flex flex-col md:grid two-columns gap-4 gap-x-5.5 gap-y-4 md:grid-cols-12 lg:grid-cols-12 ut-component-global-spacing"><div class="w-full md:col-span-4 sticky self-start top-[60px] md:top-[88px] z-[20]"><div class="toc "><div class="toc-title"><h4>In this guide</h4> <button class="toc-toggle md:hidden"></button><h5 class="h4">Increase digital bank account opening</h5></div><div class="toc-items"><ul class="toc-list"></ul></div></div></div><div class="w-full md:col-span-8"><div class="breadcrumbs"> <nav role="navigation" aria-labelledby="system-breadcrumb"><h2 id="system-breadcrumb" class="visually-hidden">Breadcrumb</h2><ol><li> <a href="/resources">Resources</a></li><li> <a href="/resources/guides">Guides</a></li><li> Increase digital bank account opening</li></ol> </nav></div><h1>Increase digital bank account opening</h1><div class="guide--body toc--body"><div class="ut-component-global-spacing text-formatted"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-large"><div><div><img src="https://usertesting.widen.net/content/4e13280a-81da-4cd3-9d69-b8a2615cf1e6/webp/HERO-guide-Increase%20digital%20account%20opening-2025-782x610.png?w=782&itok=MC-K9rHr" width="782" height="610" alt="HERO-guide-Increase digital account opening-2025-782x610" loading="lazy"></div></div> </article><h3><span>Drive growth and efficiency at retail banks by creating seamless digital account experiences that remove friction, boost conversions, and delight customers</span></h3><p dir="ltr"><span>This guide shares how some of the most successful retail banks and financial institutions have </span><a href="/blog/digital-banking-onboarding-checklist" data-entity-type="node" data-entity-uuid="1277c96c-bec9-4628-9664-aa97c1ee0996" data-entity-substitution="canonical" title="How smooth is your onboarding experience? Key questions to ask"><span>tackled challenges with the digital account opening process</span></a><span>. By addressing common hurdles—like overly complex onboarding steps and unmet customer expectations—you’ll see how they boosted conversion rates and elevated customer satisfaction.</span></p><p dir="ltr"><span>This guide will help you:</span></p><ul><li dir="ltr"><span>Pinpoint and understand customer pain points</span></li><li dir="ltr"><span>Prototype and refine solutions to optimize the customer journey</span></li><li dir="ltr"><span>Create innovative new account incentives, cutting-edge digital features, and fresh financial products</span></li><li dir="ltr"><span>Benchmark success and create customer-first experiences that drive loyalty</span></li></ul></div></div><div class="ut-component-global-spacing text-formatted"><h2 dir="ltr"><span>Why improving digital bank account opening matters now</span></h2><p dir="ltr"><span>In today’s digital-first world, a fast, seamless account opening experience isn’t just a nice-to-have—it’s essential to stay competitive. Customers demand effortless onboarding. If the process feels slow, clunky, or fails to resonate with their needs, they’ll quickly turn to competitors, especially as fintechs and digital-only banks continue to set higher standards.</span></p><p dir="ltr"><span>But improving digital account opening is about more than meeting expectations. It’s a business imperative. When your onboarding process is smooth and efficient, you’ll:</span></p><ul><li dir="ltr"><span>Attract more customers, including those outside your branch network</span></li><li dir="ltr"><span>Lower acquisition costs</span></li><li dir="ltr"><span>Increase lifetime value</span></li><li dir="ltr"><span>Build stronger, more personalized customer relationships</span></li></ul></div><div class="ut-component-global-spacing text-formatted"><div class="w-full ut-component-global-spacing wistia-video relative mx-auto"><div class="w-full mx-auto"><div class="visually-hidden">Remote video URL</div><div><div class="wistia-video-wrapper"><div class="thumbnail wisita-video-placeholder mx-auto"><img src="https://embed-ssl.wistia.com/deliveries/e902be42887582e20e97b1b96c63457f8977673f.jpg?image_crop_resized=960x540"></div><iframe frameborder="0" allowtransparency width="100%" height="100%" class="media-oembed-content mx-auto player-setting-" title="Digital-account-opening-notebook-audio-3-17-25" data-wistia-id="i3jculnid0" lazy-load-on-click="true" style="display: none;" data-src="/media/v3/oembed?url=https%3A//usertesting.wistia.com/medias/i3jculnid0&max_width=1280&max_height=720&hash=QwEW2JHBUDM6pvAvahNMe0u4nbYmfnFe9iHAm1zgf0Y"></iframe><button style="position: absolute; width: 100%; height: 100%; z-index: 10; cursor: pointer; top: 0; left: 0;" class="wisita-video-overlay"></button></div></div></div></div></div><div class="ut-component-global-spacing text-formatted"><h3 dir="ltr"><span>The impact of low digital account opening conversions</span></h3><p dir="ltr"><span>When conversion rates are low, the ripple effects on your bottom line can be significant:</span></p><ul><li dir="ltr"><strong>Higher customer acquisition costs (CAC):</strong><span> Spending more to acquire fewer customers diminishes marketing ROI</span></li><li dir="ltr"><strong>Reduced net interest margin (NIM):</strong><span> Fewer deposits mean reliance on higher-cost funding sources, narrowing margins</span></li><li dir="ltr"><strong>Lower return on assets (ROA):</strong><span> Missed opportunities for cross-selling additional products reduce income-generating potential</span></li><li dir="ltr"><strong>Decreased profitability:</strong><span> Slower revenue growth and a higher cost-to-income ratio impact your efficiency and profitability</span></li></ul><p dir="ltr"><span>Conversely, optimizing digital account openings improves these key metrics, positioning your bank as a leader in convenience, speed, and personalization.</span></p></div><div class="ut-component-global-spacing callout rounded-4xl py-3 px-3 md:px-5 md:flex bg-primary-bass_black text-white"><div class="block w-full"><div><p class="ut-component-global-spacing eyebrow">ON-DEMAND WEBINAR</p></div><div class="block md:pr-6"><h3 class="heading">From friction to conversion: optimizing digital bank account opening with customer insights</h3></div></div><div class="cta w-[155px]"> <a class="btn btn-primary w-[155px] md:top-1/2 md:translate-y-[-50%]" href="/resources/webinars/optimizing-digital-bank-account-opening" target="_self" > Watch now</a></div></div><div class="ut-component-global-spacing text-formatted"><h2 dir="ltr"><span>The challenge: traditional US banks are losing ground in digital account creation </span></h2><p dir="ltr"><span>The banking industry is undergoing a dramatic shift: nearly half of new bank accounts in 2023 were opened through </span><a href="https://www.crnrstone.com/whats-going-on-in-banking-2024" target="_blank"><span>digital-only banks, neobanks, and fintechs</span></a><span>. These players excel by focusing on ease and speed, setting a new standard for customer expectations.</span></p><p dir="ltr"><span>Meanwhile, traditional banks are struggling to keep up. Despite growing digital investments, only 16% of checking accounts at traditional banks were opened digitally in 2024—</span><a href="https://www.alkami.com/blog/banking/key-insights-from-the-2024-digital-banking-performance-metrics-report/" target="_blank"><span>a drop for the second consecutive year</span></a><span>. Traditional banks often fall short in delivering the streamlined digital account opening experience customers now expect. </span></p><p dir="ltr"><span>Fixing this gap is essential, as customer acquisition costs in banking average over </span><a href="https://www.revechat.com/blog/customer-acquisition-cost/#:~:text=How%20much%20does%20it%20cost,across%20the%20entire%20customer%20journey." target="_blank"><span>$300 per account</span></a><span>. High abandonment rates and subpar experiences further inflate these costs. With 46% of banks identifying improving digital account opening as a </span><a href="https://www.digitalbankingreport.com/report-library/" target="_blank"><span>top priority for growth in 2024</span></a><span>,  addressing this issue is crucial to staying competitive.</span></p><h3 dir="ltr"><span>Diagnose your problem </span></h3><p dir="ltr"><span>Signs of a less-than-ideal digital account opening experience include long completion times, low conversion rates—especially on mobile—and high abandonment rates. Nearly half of banks report challenges digitally onboarding customers </span><a href="https://www.digitalbankingreport.com/report-library/" target="_blank"><span>due to friction-filled account opening journeys</span></a><span>. </span></p><p dir="ltr"><span>Not sure if your process is meeting customer expectations? Watch for these signs:</span></p><ul><li dir="ltr"><strong>Long completion times:</strong><span> How long is the process? Abandonment rates tend to spike if it takes longer than 10 minutes</span></li><li dir="ltr"><strong>High drop-off rates:</strong><span> Are users starting but not finishing the journey?</span></li><li dir="ltr"><strong>Low mobile conversions:</strong><span> Is your experience optimized for the devices customers actually use?</span></li><li dir="ltr"><strong>Customer complaints:</strong><span> Are you hearing negative feedback about the process?</span></li></ul></div><div class="ut-component-global-spacing text-formatted"><h3 dir="ltr"><span>Metrics that matter</span></h3><p dir="ltr"><span>To spot potential issues, monitor these key metrics:</span></p><ul><li dir="ltr"><strong>Conversion rates</strong><span>: What percentage of customers start and complete the process?</span></li><li dir="ltr"><strong>Abandonment rates</strong><span>: At which stages are customers dropping off?</span></li><li dir="ltr"><strong>Completion times</strong><span>: How long does it take to complete the account opening process?</span></li><li dir="ltr"><strong>Customer satisfaction (CSAT)</strong><span>: How do customers feel about the overall experience?</span></li></ul><p dir="ltr"><span>These metrics provide a clear signal that something may need attention. Once you’ve identified an opportunity for improvement, you can take action to create a smoother, more effective digital account opening process that drives results.</span></p><h2 dir="ltr"><span>Solution: optimize and innovate </span></h2><p dir="ltr"><span>We’ve observed leading banks achieve success by focusing on two complementary strategies: optimizing their existing account opening processes and driving innovation through a deep understanding of their customers. By refining what works and embracing creative solutions, these organizations meet and exceed customer expectations, setting themselves apart in a competitive market.</span></p><p dir="ltr"><span>Here’s how you can leverage these proven strategies to increase digital account opening:</span></p><h3 dir="ltr"><span>Optimize your digital account opening experience</span></h3><h4 dir="ltr"><strong>1. Identify points of friction</strong></h4><p dir="ltr"><span>Start by understanding where customers encounter challenges or abandon the account opening process. Pinpointing these problem areas provides a roadmap for improvement. Here’s how to uncover them:</span></p><ul><li dir="ltr"><strong>Review analytics: </strong><span>Examine web and app data to identify drop-off points—these often highlight areas of friction</span></li><li dir="ltr"><strong>Tap into your support team’s knowledge: </strong><span>Customer support teams hear firsthand about the most common issues people face</span></li><li dir="ltr"><strong>Monitor social media:</strong><span> Platforms like Reddit and X are goldmines for unfiltered customer feedback, including tips, complaints, and frustrations</span></li></ul><p dir="ltr"><span>These methods help digital teams identify friction areas, which can serve as a roadmap for understanding and improving the customer experience.</span></p></div><div class="ut-component-global-spacing callout rounded-4xl py-3 px-3 md:px-5 md:flex bg-primary-bass_black text-white"><div class="block w-full"><div></div><div class="block md:pr-6"><h3 class="heading">How UserTesting helps</h3><div class="ut-component-global-spacing text-formatted"><p><strong>Pinpoint CX gaps and improve onboarding</strong></p><p dir="ltr">UserTesting enables teams to evaluate the customer experience (CX) with precision with QXscore. This 100-point score blends behavioral and attitudinal data, measuring elements like usability, satisfaction, trust, and Net Promoter Score™ (NPS). By aligning what customers do with how they feel, QXscore uncovers weak spots in the digital account opening process, highlighting areas where customer expectations and actual experiences misalign. Teams can prioritize and target specific improvements to create a more seamless, customer-focused onboarding experience.</p></div></div></div><div class="cta w-[155px]"> <a class="btn btn-primary w-[155px] md:top-1/2 md:translate-y-[-50%]" href="/qxscore-experience-measurement" target="_self" > Learn about QXscore</a></div></div><div class="ut-component-global-spacing text-formatted"><h4 dir="ltr"><strong>2. Discover the 'why' behind customer abandonment </strong></h4><p dir="ltr"><span>Once you’ve pinpointed where customers are getting stuck, the next step is to figure out why. This is where testing with real customers or prospects comes in. Have them go through the account opening process, </span><a href="/resources/webinars/optimizing-digital-bank-account-opening" data-entity-type="node" data-entity-uuid="15365b71-4d24-4cf1-820c-ebe162bd9a87" data-entity-substitution="canonical" title="Webinar: From friction to conversion: optimizing digital bank account opening with customer insights"><span>paying close attention to the areas where friction occurs</span></a><span>. Ask participants to think out loud as they complete tasks—sharing their thoughts, reactions, and any frustrations they encounter along the way.</span></p><ul><li dir="ltr"><strong>Record sessions:</strong><span> Capture participants’ screens, voices, and expressions to see the process through their eyes.</span></li><li dir="ltr"><strong>Analyze behavior and feedback:</strong><span> Use these insights to understand challenges and brainstorm targeted solutions.</span></li></ul><p dir="ltr"><span>This approach goes beyond just numbers and analytics—it helps you understand the why behind high abandonment rates and low conversions. By connecting directly with customers at these critical moments, you’ll uncover what’s working, what’s not, and the changes that could make a big difference. </span></p></div><div class="ut-component-global-spacing text-formatted border border-primary-insight_gray border-solid rounded-4xl p-2"><table><tbody><tr><td><h4><strong>How UserTesting helps</strong></h4><p dir="ltr"><strong>Connect with the right audience quickly</strong></p><p dir="ltr"><span>Many of your customers and potential customers— including those who abandoned the account opening process—may already be part of the UserTesting Network. </span><a href="https://help.usertesting.com/hc/en-us/articles/11880304678045-Choose-your-target-audience-from-the-UserTesting-Network"><u>Our knowledgebase offers guidance to help you screen for specific audiences</u></a><span>, ensuring you reach the right people.</span></p><p dir="ltr"><span>You can also use </span><a href="https://help.usertesting.com/hc/en-us/articles/11880387126173-Set-up-an-Invite-Network-test"><u>your own network</u></a><span>, including current customers, past customers, or those who dropped off. Using your audience gives you highly targeted insights to drive meaningful improvements.</span></p><p dir="ltr"><strong>Capture a vivid, first-person understanding of any experience</strong></p><p dir="ltr"><a href="https://help.usertesting.com/hc/en-us/articles/11880447418781-What-Is-Usability-Testing-for-Remote-Moderated-and-Remote-Unmoderated-Tests#h_01G2N8HNQ1CERV9VGG93CAVN53"><u>Remote self-guided tests allow participants to complete tasks and answer questions on their own time</u></a><span> while sharing their thoughts out loud. Their screens, voices, or faces are recorded, giving you detailed feedback about their experience. With UserTesting, you can run tests with as many—or as few—participants as needed.</span></p><p dir="ltr"><span>To uncover why customers abandon the account opening process:</span></p><ul><li dir="ltr"><span>Focus tasks on specific steps where drop-offs are likely to occur.</span></li><li dir="ltr"><span>Ask questions that capture participants’ thoughts and preferences, such as verbal feedback, written answers, or ranking tasks.</span></li><li dir="ltr"><span>Combine usability tasks with attitudinal questions to </span><a href="/blog/top-frustrations-digital-bank-account-opening" data-entity-type="node" data-entity-uuid="21e9d88e-bcac-4811-a949-4593b67b4952" data-entity-substitution="canonical" title="Top 5 customer frustrations with digital bank account opening"><span>observe moments of confusion, frustration, or hesitation</span></a><span>.</span></li></ul><p dir="ltr"><span>This approach helps you not only pinpoint where customers struggle but also understand the reasons behind their challenges—providing actionable insights to improve the experience.</span></p><p dir="ltr"><strong>Unlock insights faster</strong><span> </span></p><p dir="ltr"><span>Spend less time watching videos and let AI point you to key trends and themes with analysis solutions, including the </span><a href="https://help.usertesting.com/hc/en-us/articles/13268691111453-AI-Insight-Summary#info1"><u>AI Insight Summary,</u></a><span> automated transcripts, sentiment analysis, interactive path flow, intent paths, friction detection, keyword mapping, and more.</span></p><p dir="ltr"><a class="btn btn-primary" href="/platform/AI" data-entity-type="node" data-entity-uuid="efc3eb61-22cc-4e41-92df-f68cfc1f4ffc" data-entity-substitution="canonical" title="Platform: AI-Powered Experience Research"><span>Discover UserTesting's AI capabilities</span></a></p></td></tr></tbody></table></div><div class="ut-component-global-spacing text-formatted"><h4 dir="ltr"><strong>3. Prototype solutions with actionable insights</strong></h4><p dir="ltr"><span>Once you’ve identified the "where" and "why" of customer pain points, focus on creating solutions. Use insights from customer videos to identify specific issues and gather actionable ideas. Share these findings with your team, then brainstorm potential fixes together.</span></p><p dir="ltr"><span>With initial ideas in hand, start to sketch or prototype potential solutions. </span></p><ul><li dir="ltr"><strong>Start simple</strong><span>: Sketch or create low-fidelity prototypes. These don’t need to be fully functional—simple concepts work just fine.</span></li><li dir="ltr"><strong>Get feedback early</strong><span>:  Share your ideas with customers early in the process. Schedule interviews to present concepts, guide participants, and gather their feedback.</span></li><li dir="ltr"><strong>Test and refine:</strong><span> Use self-guided tests to let customers interact with your designs on their own. Collect feedback to see what works and what needs improvement.</span></li></ul><p dir="ltr"><span>By iterating with real customer input, you can refine your solutions and ensure they meet user expectations. Validating ideas early helps you fix issues before development begins, saving time and resources. This "measure twice, cut once" approach sets your designs up for success.</span></p></div><div class="ut-component-global-spacing text-formatted border border-primary-insight_gray border-solid rounded-4xl p-2"><h4><strong>How UserTesting helps</strong></h4><p dir="ltr"><strong>Validate ideas quickly</strong></p><p dir="ltr"><span>UserTesting’s </span><a href="/glossary/l/live-conversation" data-entity-type="node" data-entity-uuid="750c5fe0-548f-47ad-9478-56d7fc4444ac" data-entity-substitution="canonical" title="Live Conversation">Live Conversation</a><span> makes it easy to </span><a href="https://www.usertesting.com/resources/templates/concept-testing"><u>test early ideas and concepts</u></a><span> by engaging directly with participants in real time. Share simple designs and sketches, or even describe your concept, and observe participants’ immediate reactions.</span></p><p dir="ltr"><span>The best part? You don’t need a fully functional prototype. By focusing on how the idea works, you can collect feedback on the concept itself. During the session, ask follow-up questions to clarify responses and dive deeper into participants’ thoughts. This helps you uncover valuable insights, spot areas of confusion, and validate whether your concept resonates with users.</span></p><p dir="ltr"><a class="btn btn-primary" href="/resources/templates/concept-testing" data-entity-type="node" data-entity-uuid="4fa3f132-6392-42cf-80bc-69d40fcb8e36" data-entity-substitution="canonical" title="Templates: Concept validation">Try the concept testing template</a></p><p dir="ltr"><strong>Enhance CX with real-world design feedback</strong></p><p dir="ltr"><span>When you’re ready to </span><a href="https://help.usertesting.com/hc/en-us/articles/11880432111133-What-Is-Prototype-Testing"><u>test a clickable prototype, UserTesting streamlines the process</u></a><span>. Integrate your designs from tools like Figma and let participants interact with them independently through </span>self-guided testing<span>.</span></p><p dir="ltr"><span>Participants provide feedback on key aspects such as usability, clarity, and potential friction points. This approach ensures your designs are tested in real-world scenarios, giving you actionable insights to refine the user experience and create a seamless digital account opening process.</span></p><p dir="ltr"><a class="btn btn-primary" href="/resources/templates/prototype-evaluation" data-entity-type="node" data-entity-uuid="f42bac90-2289-4af5-b5ae-79d1591f0895" data-entity-substitution="canonical" title="Templates: Prototype evaluation"><span>Try the prototype testing template</span></a></p></div><div class="ut-component-global-spacing text-formatted"><h4 dir="ltr"><strong>4. Find your winner with customer preference testing</strong></h4><p dir="ltr"><span>When evaluating multiple design ideas, customer preference testing makes it easy to gather feedback on all options in a single session. By leveraging participant insights, you can refine designs and identify the option(s) that best meet customer needs—ensuring your solution delivers the best possible experience.</span></p><p dir="ltr"><span>Preference testing helps narrow down the strongest approaches, giving your team a clear direction for further development. After identifying the top designs, you can conduct A/B tests to determine which solution resonates most with customers.</span></p></div><div class="ut-component-global-spacing text-formatted border border-primary-insight_gray border-solid rounded-4xl p-2"><h4><strong>How UserTesting helps</strong></h4><p dir="ltr"><strong>Identify customer-preferred designs</strong></p><p dir="ltr"><span>With UserTesting, </span><a href="https://help.usertesting.com/hc/en-us/articles/11880273593629-Preference-testing"><u>conducting preference testing for your digital account opening experience is simple and effective.</u></a><span> Present participants with two or three design variations—such as different onboarding flows, form layouts, or navigation designs—and ask them to select their preferred option.</span></p><p dir="ltr"><span>To gain deeper insights:</span></p><ul><li dir="ltr"><span>Include tasks or questions that simulate the account opening journey to understand how participants interact with each design.</span></li><li dir="ltr"><span>Ask participants to explain their choice, uncovering why they favor one design over another.</span></li></ul><p dir="ltr"><span>This approach not only identifies the option that offers the best customer experience but also highlights actionable opportunities to further refine your designs.</span></p><p dir="ltr"><a class="btn btn-primary" href="/resources/templates/visual-design-evaluation" data-entity-type="node" data-entity-uuid="068267a7-eaaf-4dff-b73d-3b2c9e527621" data-entity-substitution="canonical" title="Visual design evaluation"><span>Try the visual design evaluation template</span></a></p></div><div class="ut-component-global-spacing text-formatted"><h4 dir="ltr"><strong>5. Optimize content with human insight</strong></h4><p dir="ltr"><span>Don’t forget about the content during the optimization process—words play a critical role in guiding customers through the account opening process. Clear, engaging, and intuitive messaging supports customers and reduces confusion, making their journey smoother and more enjoyable.</span></p><p dir="ltr"><span>When your team identifies pain points, use these insights to refine your existing content or introduce new elements that enhance the experience. Thoughtful adjustments can transform frustration into satisfaction.</span></p><ul><li dir="ltr"><strong>Test calls to action</strong><span>: Experiment with wording, placement, and tone to discover what resonates most and drives higher engagement.</span></li><li dir="ltr"><strong>Streamline instructions</strong><span>: Simplify complex steps with concise language or tooltips, making the process easier to follow.</span></li><li dir="ltr"><strong>Personalize messaging</strong><span>: Tailor content to individual users by addressing their needs or referencing their past interactions for a more relevant and connected experience.</span></li></ul><p dir="ltr"><span>By prioritizing content optimization, you’ll build trust, reduce drop-offs, and create an experience that delights your customers.</span></p></div><div class="ut-component-global-spacing callout rounded-4xl py-3 px-3 md:px-5 md:flex bg-secondary-symphony_white text-primary-bass_black"><div class="block w-full"><div></div><div class="block md:pr-6"><h3 class="heading">How UserTesting helps</h3><div class="ut-component-global-spacing text-formatted"><p dir="ltr"><strong>Convey the right message  </strong></p><p>UserTesting empowers you to gather feedback on your content. By seeing customers interact and respond to your content, you can identify unclear messaging, confusing terms, or areas where additional guidance is needed. Use these insights to refine your content for maximum impact, ensuring it aligns with customer expectations and increases completion rates. </p></div></div></div><div class="cta w-[155px]"> <a class="link link-primary whitespace-nowrap md:top-1/2 md:translate-y-[-50%]" href="/blog/content-testing-and-measurement" target="_self" > Learn more</a></div></div><div class="ut-component-global-spacing text-formatted"><h3 dir="ltr"><span>Generate new ideas to lead the market</span></h3><p dir="ltr"><span>Sometimes, optimizing existing processes isn’t enough—you need bold, new ideas to stand out. By leveraging the innovation process, you can use real customer feedback to inspire creative incentives for new account sign-ups, design cutting-edge digital features, or develop fresh financial product offerings. These insights help you craft solutions that resonate deeply with customers, elevate the digital account opening experience, and position your bank as a forward-thinking industry leader.</span></p><h4 dir="ltr"><strong>1. Discover new opportunities through customer needs</strong></h4><p dir="ltr"><span>Innovation starts with understanding your customers. Engage directly with people to uncover unmet needs and identify opportunities to transform the digital account opening process or create compelling offers and marketing for new account sign-ups.</span></p><ul><li dir="ltr"><strong>Talk to current customers:</strong><span> Focus on those who faced challenges or needed extra support during the process.</span></li><li dir="ltr"><strong>Connect with drop-offs:</strong><span> Reach out to people who abandoned the account opening process to understand what caused them to leave and what could have kept them engaged.</span></li><li dir="ltr"><strong>Engage potential customers:</strong><span> Speak with individuals who have yet to open an account to understand what features, incentives, or offerings would encourage them to choose your bank.</span></li></ul><p dir="ltr"><span>Leveraging these insights, you can develop forward-thinking features like AI-powered onboarding (e.g., AI chatbots, dynamic form fills, personalized offers, etc.), personalized application flows, or exclusive sign-up bonuses. These enhancements not only improve the customer experience but also help differentiate your bank and drive new account growth.</span></p></div><div class="ut-component-global-spacing text-formatted border border-primary-insight_gray border-solid rounded-4xl p-2"><h4><strong>How UserTesting helps</strong></h4><p dir="ltr"><strong>Understand customer needs</strong></p><p dir="ltr"><span>The UserTesting platform makes it easy to connect with your audience, whether they’re current customers, prospects, or those who abandoned the process. Choose the approach that fits your needs:</span></p><ul><li dir="ltr"><strong>Live Conversations:</strong><span> Speak with participants in real time, ask follow-up questions, and explore their experiences in depth.</span></li><li dir="ltr"><strong>Self-guided tests:</strong><span> Participants complete tasks independently, offering honest, candid feedback as they reflect privately on their journey.</span></li></ul><p dir="ltr"><span>To gather actionable insights, ask open-ended questions such as:</span></p><ul><li dir="ltr"><em>What would motivate you to sign up for a new account?</em></li><li dir="ltr"><em>What features or benefits would make this experience more appealing?</em></li><li dir="ltr"><em>What improvements or innovations would you expect from a bank like ours?</em></li></ul><p dir="ltr"><span>If you’re unsure which method to choose, try both! Live Conversations provide detailed, interactive discussions, while self-guided tests capture candid, independent feedback. For even faster setup, use one of UserTesting’s </span>discovery templates<span> to structure your research and quickly uncover valuable insights.</span></p><p dir="ltr"><a class="btn btn-primary" href="/resources/templates/needs-and-frustrations-discovery" data-entity-type="node" data-entity-uuid="932d1af8-71c1-4f7d-9d96-b23a6ce60461" data-entity-substitution="canonical" title="Templates: Needs and frustrations discovery"><span>Try the discover needs and frustrations template</span></a></p><p dir="ltr"><strong>Unlock insights faster</strong></p><p dir="ltr"><span>Spend less time watching videos and let AI point you to key trends and themes with analysis solutions, including the AI Insight Summary, automated transcripts, sentiment analysis, interactive path flow, intent paths, friction detection, keyword mapping, and more.</span></p><p dir="ltr"><a class="btn btn-primary" href="/platform/AI" data-entity-type="node" data-entity-uuid="efc3eb61-22cc-4e41-92df-f68cfc1f4ffc" data-entity-substitution="canonical" title="Platform: AI-Powered Experience Research"><span>Learn more about UserTesting's AI capabilities</span></a></p></div><div class="ut-component-global-spacing text-formatted"><h4 dir="ltr"><strong>2. Gain competitive intelligence to drive innovation</strong></h4><p dir="ltr"><span>Competitive intelligence is a valuable way to spark ideas and improve your digital account opening process, as well as the incentives, marketing, and offerings that attract and retain customers. By learning directly from people who use your competitors’ offerings, you can identify what’s working, where the gaps are, and what truly influences their decisions—giving you the insights to stand out.</span></p><p dir="ltr"><span>Think broadly when identifying competitors. Include not just direct competitors like traditional banks or financial institutions but also online-only financial institutions and other financial products, such as payment apps or investment platforms. These alternatives often influence customer expectations, especially as the definition of "checking" or "investing" accounts evolves.</span></p><p dir="ltr"><span>With a clear understanding of competitors’ strengths and weaknesses, your team can design a standout account opening experience, launch innovative digital features, and design compelling incentives and marketing materials. This approach empowers you to deliver exceptional experiences that not only meet but exceed customer expectations—helping you win and retain their loyalty in an increasingly competitive landscape.</span></p></div><div class="ut-component-global-spacing text-formatted border border-primary-insight_gray border-solid rounded-4xl p-2"><h4><strong>How UserTesting helps</strong></h4><p dir="ltr"><strong>Capture high-quality insights quickly from any audience</strong></p><p dir="ltr"><span>The UserTesting platform simplifies getting </span><a href="https://www.usertesting.com/resources/templates/competitor-evaluation?_gl=1*vmfzm1*_up*MQ..*_ga*MjYyMzk0NDIuMTczNDM4NzYzMw..*_ga_CDNE05D5FW*MTczNDM4NzYzMS4xLjAuMTczNDM4NzYzMi4wLjAuMA.."><u>competitive insights by helping you connect with participants who recently opened accounts with your competitors.</u></a><span> Use filters and screeners to find the right audience and choose the method that works best for your goals:</span></p><ul><li dir="ltr"><strong>Live Conversations:</strong><span> Engage participants in real time to ask follow-up questions and explore their experiences in depth.</span></li><li dir="ltr"><strong>Self-guided tests:</strong><span> Let participants provide feedback independently, often leading to more honest and candid insights.</span></li></ul><p dir="ltr"><span>Ask open-ended questions about their experiences, such as:</span></p><ul><li dir="ltr"><span>What did you like most about the account opening process?</span></li><li dir="ltr"><span>What challenges or frustrations did you encounter?</span></li><li dir="ltr"><span>What improvements or features would have made the process better?</span></li></ul><p dir="ltr"><span>Take it further by exploring their aspirations and future banking needs. Ask about the incentives, features, or benefits that would inspire them to switch banks or open additional accounts, helping you design compelling offerings that stand out. </span></p><p dir="ltr"><span>If you’re unsure which method to use, try both! Combining live discussions with self-guided responses gives you a mix of detailed, interactive insights and authentic, independent feedback.</span></p><p dir="ltr"><a class="btn btn-primary" href="https://help.usertesting.com/hc/en-us/articles/11880382326173-Understanding-the-Competitive-Landscape"><u>Learn more about competitive testing with UserTesting</u></a></p></div><div class="ut-component-global-spacing text-formatted"><h4 dir="ltr"><strong>3. Analyze and share insights</strong></h4><p dir="ltr"><span>Once you’ve gathered feedback, the next step is to analyze and summarize your findings. Create short clips or highlight reels of key moments to distill the most valuable insights, making them easier to understand, share, and act on. This approach ensures your team can quickly focus on what matters most and drive meaningful improvements.</span></p><p dir="ltr"><span>Share your findings with relevant teams to ensure everyone has a clear understanding of customer needs and can work collaboratively to drive new ideas and improvements. Customer feedback often reveals clear opportunities for innovation and offers actionable guidance for refining your processes or products.</span></p><p dir="ltr"><span>To foster future collaborative brainstorming, consider hosting</span><a href="/blog/user-testing-viewing-parties" data-entity-type="node" data-entity-uuid="d0968e08-2b83-49b2-b4e5-66315606607a" data-entity-substitution="canonical" title="Why you should host user testing viewing parties"><span> a </span>video watch party</a><span>, where teams review feedback and discuss potential solutions. Here’s how to make it effective:</span></p><ul><li dir="ltr"><strong>Select videos</strong><span>: Choose clips that highlight key challenges or significant moments.</span></li><li dir="ltr"><strong>Invite cross-functional teams</strong><span>: Include stakeholders like product managers, designers, and marketers to bring diverse perspectives.</span></li><li dir="ltr"><strong>Facilitate discussions</strong><span>: Pause to discuss recurring themes, unexpected insights, and potential improvements.</span></li><li dir="ltr"><strong>Document and prioritize</strong><span>: Capture key takeaways and outline actionable next steps.</span></li></ul><p dir="ltr"><span>This approach helps align teams around customer insights, fostering empathy by bringing the customer’s voice into the conversation. It ensures solutions are grounded in real user needs and keeps everyone working toward the same goals.</span></p></div><div class="ut-component-global-spacing text-formatted border border-primary-insight_gray border-solid rounded-4xl p-2"><h4><strong>How UserTesting helps</strong></h4><p dir="ltr"><strong>Unlock insights faster </strong></p><p dir="ltr"><span>UserTesting provides a wealth of attitudinal and behavioral data, enabling digital teams to better understand and empathize with their customers throughout the account opening process. With interactive visualizations and AI-powered tools, teams can quickly analyze and distill data into clear, actionable insights. These tools highlight critical trends or anomalies, even in large datasets. For a deeper understanding, you can easily review original video feedback to fully validate your findings. Whether working with individual sessions or high-level visualizations, the platform simplifies and streamlines the analysis process.</span></p><p dir="ltr"><strong>Drive buy-in through human insight</strong></p><p dir="ltr"><span>Turning raw feedback into actionable insights is effortless with UserTesting. You can transcribe, clip, edit, tag, and share key moments from videos, allowing your team to focus on what matters most. Create short clips to showcase impactful responses or observations, highlighting specific challenges, needs, or opportunities.</span></p><p dir="ltr"><span>For recurring themes or critical findings, group clips into </span><a href="/blog/creating-effective-video-highlight-reels" data-entity-type="node" data-entity-uuid="26dcb5c2-909e-4676-968d-5221ba1b2a53" data-entity-substitution="canonical" title="Creating effective video highlight reels">highlight reels</a><span> to easily share insights across your organization. This makes it simple to bring customer feedback to life and align your teams on shared goals.</span></p><p dir="ltr"><strong>Establish a shared understanding of your customers </strong></p><p dir="ltr"><span>UserTesting’s </span>Insights Hub<span> is your centralized resource for building a shared understanding of your customers. This knowledge base allows teams to store, discover, and collaborate on customer insights—all in one place. Whether it’s product and design teams or marketing and leadership, everyone has access to the latest findings and feedback.</span></p><p dir="ltr"><span>By unifying your organization’s experience data, the Insights Hub helps align strategies, prioritize improvements, and consistently deliver customer-centric solutions. Plus, seamless integration with external tools ensures insights flow directly into the workflows your teams already use.</span></p><p dir="ltr"><a class="btn btn-primary" href="https://www.usertesting.com/platform/enjoyhq"><span>Learn more about Insights Hub</span></a></p></div><div class="ut-component-global-spacing text-formatted"><h4 dir="ltr"><strong>4. Brainstorm ideas and iterate with confidence</strong></h4><p dir="ltr"><span>Start by brainstorming and sketching initial concepts grounded in customer needs, competitive insights, and your innovation goals. Whether designing new features, enhancing content, or crafting compelling messaging and creative assets, basing your ideas on these insights ensures they address key opportunities and resonate with your audience.</span></p><p dir="ltr"><span>Adopting an iterative, feedback-driven approach allows you to test and refine not only digital experiences but also content, creative elements, and messaging. For example:</span></p><ul><li dir="ltr"><strong>Test headlines or taglines</strong><span> to identify which resonate most with customers.</span></li><li dir="ltr"><strong>Experiment with creative assets</strong><span>, such as imagery or videos, to determine which visuals drive the most engagement.</span></li><li dir="ltr"><strong>Validate content clarity</strong><span> by ensuring your messaging is clear, relevant, and meets customer expectations.</span></li></ul><p dir="ltr"><span>By incorporating customer feedback throughout the process, you can fine-tune your approach and confidently deliver solutions—whether they’re functional prototypes or campaign concepts—that stand out in a competitive market.</span></p><p dir="ltr"><span>For more details on refining solutions, see the </span>Prototype solutions with actionable insights<span> section.</span></p></div><div class="ut-component-global-spacing text-formatted border border-primary-insight_gray border-solid rounded-4xl p-2"><h4><strong>How UserTesting helps</strong></h4><p dir="ltr"><strong>Get to great faster </strong></p><p dir="ltr"><span>UserTesting equips your team with the tools to ideate and iterate confidently:</span></p><ul><li dir="ltr"><strong>Test diverse elements:</strong><span> Evaluate everything from new feature concepts and messaging to creative assets and content clarity. UserTesting allows you to test headlines, taglines, visuals, and more to identify what resonates most with your audience.</span></li><li dir="ltr"><strong>Iterative feedback loops:</strong><span> Gather actionable insights at every stage, helping you refine and improve your ideas. Whether it’s a design concept or a </span><a href="https://help.usertesting.com/hc/en-us/articles/11880350349981-Build-a-Marketing-Campaign-that-Generates-Demand"><u>new marketing campaign</u></a><span>, UserTesting ensures you’re on the right track.</span></li></ul><p dir="ltr"><span>With UserTesting, you can confidently transform bold ideas into innovative solutions that stand out in the market.</span></p><p dir="ltr"><a class="btn btn-primary" href="https://centerforhumaninsight.com/vetting-marketing-content/"><u>Learn more about customer insights for marketing teams</u></a><span> </span></p></div><div class="ut-component-global-spacing text-formatted"><h4 dir="ltr"><strong>5. Benchmark for high-quality digital experiences </strong></h4><p dir="ltr"><span>Benchmarking your digital account opening process allows you to assess how it measures up against competitors and your internal goals. It’s especially valuable when designing new experiences, as it sets clear performance standards for prototypes before they move into development. With benchmarks in place, teams can accelerate project timelines, focus on the features that matter most to customers, and confidently advance designs.</span></p><p dir="ltr"><span>Start by benchmarking both your current account opening process and your competitors’ offerings. Focus on metrics that evaluate usability, customer satisfaction, and overall effectiveness to understand your standing and set meaningful improvement goals.</span></p><p dir="ltr"><span>For usability, track metrics such as:</span></p><ul><li dir="ltr"><strong>Task success rate</strong><span>: Percentage of users who successfully complete tasks (e.g., submitting an account application).</span></li><li dir="ltr"><strong>Error rate</strong><span>: Frequency of mistakes users make during the process.</span></li><li dir="ltr"><strong>Time on task</strong><span>: Average time it takes to complete the account creation process.</span></li><li dir="ltr"><strong>Navigation efficiency</strong><span>: How easily users move through the experience, measured as actual steps taken vs. the ideal path.</span></li></ul><p dir="ltr"><span>For customer satisfaction, monitor metrics like:</span></p><ul><li dir="ltr"><a href="/blog/net-promoter-score" data-entity-type="node" data-entity-uuid="662d0f63-6ce3-45b5-adb4-a1295d771d75" data-entity-substitution="canonical" title="How to use NPS to improve customer experience"><strong>Net Promoter Score (NPS)</strong></a><span>: How likely users are to recommend the experience.</span></li><li dir="ltr"><strong>Customer Satisfaction Score (CSAT)</strong><span>: Immediate satisfaction with specific interactions or features.</span></li></ul><p dir="ltr"><span>Once you’ve established your benchmarking goals, test your prototype against these standards. This approach sets a threshold to ensure your designs meet usability and satisfaction criteria before moving into development. Benchmarking provides data-driven insights that help your team identify what’s working and what still needs refinement.</span></p><p dir="ltr"><span>By achieving your benchmarking goals, you support both innovation and profitability, all while enhancing your reputation for delivering exceptional digital experiences.</span></p></div><div class="ut-component-global-spacing text-formatted border border-primary-insight_gray border-solid rounded-4xl p-2"><h4><strong>How UserTesting helps</strong></h4><p dir="ltr"><strong>Ensure designs meet customer needs </strong></p><p dir="ltr"><a href="/resources/library/webinars/QXscore" data-entity-type="node" data-entity-uuid="f03e9b48-832c-4958-bafd-c0aff5921e3d" data-entity-substitution="canonical" title="Webinar: How QXscore transforms the product development lifecycle"><span>UserTesting’s </span>QXscore</a><span> provides a clear, measurable quality benchmark to ensure prototypes align with customer expectations before advancing to development. By evaluating key aspects of the user experience—such as ease of use and overall satisfaction—QXscore empowers teams to determine whether their designs are ready to move forward.</span></p><p dir="ltr"><span>This consistent standard ensures every design is thoroughly validated and refined, reducing the risk of usability issues or misaligned features making it into development. With QXscore as a guide, your team can confidently deliver high-quality, customer-centered prototypes that set the stage for successful digital experiences.</span></p><p dir="ltr"><a class="btn btn-primary" href="/qxscore-experience-measurement" data-entity-type="node" data-entity-uuid="92540904-398a-41e8-a3ae-01d36e94b664" data-entity-substitution="canonical" title="What is QXscore?"><span>Get a holistic view of your CX</span></a></p></div><div class="ut-component-global-spacing text-formatted"><h2 dir="ltr"><span>Metrics and success indicators</span></h2><p dir="ltr"><span>Tracking and continuously refining the digital account opening experience is key to long-term success. Establishing and monitoring Key Performance Indicators (KPIs)—such as conversion rates, abandonment rates, and CSAT scores—helps teams measure the effectiveness of their onboarding process and demonstrate how customer insights drive meaningful improvements.</span></p><p dir="ltr"><span>By leveraging these insights and regularly monitoring key metrics, digital teams can create a </span><a href="/blog/tips-customer-centric-digital-product-development" data-entity-type="node" data-entity-uuid="9ccdf315-c9b7-43db-8e91-65521eb2bc38" data-entity-substitution="canonical" title="4 tips for customer-centric digital product development">customer-first experience</a><span> that adapts to evolving expectations, ensuring continued relevance and success.</span></p><h3 dir="ltr"><span>Why monitoring metrics matters</span></h3><ul><li dir="ltr"><strong>Monitor trends</strong><span>: Regularly tracking KPIs uncovers patterns, such as dips in conversion rates or increases in CSAT scores. These trends highlight the success of recent improvements or signal areas that need attention.</span></li><li dir="ltr"><strong>Align CX with business value</strong><span>: Linking customer-focused changes to measurable business outcomes demonstrates the tangible impact of listening to customers. It reinforces how optimizing customer experiences drives business success.</span></li><li dir="ltr"><strong>Showcase your team’s impact</strong><span>: Sharing metrics and success stories showcases your team’s contributions and highlights the importance of ongoing, customer-centric innovation. Tracking these improvements underscores your commitment to delivering exceptional results.</span></li></ul><p dir="ltr"><span>By establishing KPIs and committing to ongoing analysis, your team can proactively evolve the account opening experience, making informed adjustments that resonate with customers, drive higher conversions, and showcase your commitment to a premier digital experience and measurable business success.</span></p></div><div class="ut-component-global-spacing text-formatted border border-primary-insight_gray border-solid rounded-4xl p-2"><h4><strong>How UserTesting helps</strong></h4><p dir="ltr"><strong>Benchmark and improve your CX to stay ahead </strong></p><p dir="ltr"><a href="/glossary/q/qxscore" data-entity-type="node" data-entity-uuid="b7a73d19-fc8e-43c4-8950-ffaffe181fe7" data-entity-substitution="canonical" title="QXscore"><span>UserTesting’s </span>QXscore</a><span> provides a powerful way to benchmark your digital experiences against competitors and track progress over time. Comparing your QXscore with industry peers reveals areas where your experience excels or needs improvement.</span></p><p dir="ltr"><span>Tracking your QXscore across iterations gives you a clear measure of how updates enhance usability and satisfaction. This ongoing benchmarking ensures your digital experiences remain competitive, maintain a high-quality standard, and evolve to meet customer expectations.</span></p><p dir="ltr"><a class="btn btn-primary" href="/resources/guides/keeping-score-value-experience-benchmarking-executives" data-entity-type="node" data-entity-uuid="9bd210e5-db71-4aa8-9794-cab2ea379ebe" data-entity-substitution="canonical" title="Guide: Keeping score: the value of experience benchmarking for executives"><span>How benchmarking CX drives success</span></a></p></div><div class="ut-component-global-spacing text-formatted"><h2 dir="ltr"><span>Customer success stories</span></h2><p dir="ltr"><span>Here are companies that dramatically improved their new account opening through human insights.</span></p><h3 dir="ltr"><span>Banco Sabadell </span></h3><p dir="ltr"><span>Transforming account opening with customer insights and benchmarking to achieve 50% of new accounts are completed online.</span></p><p dir="ltr"><a href="https://www.usertesting.com/resources/customers/banco-sabadell-usertesting"><strong><u>Banco Sabadell,</u></strong></a><span> aiming to deliver Spain's best digital banking experience, recently transformed its account opening process to be fully online, now accounting for 50% of new accounts. Leveraging UserTesting, the bank ran over 40 tests to refine the digital signup experience, ensuring it met high usability and satisfaction standards measured by the proprietary QXscore. This rigorous approach allowed Banco Sabadell to transition from requiring in-branch account sign-ups to providing a streamlined online option, improving efficiency and aligning with customer needs. By prioritizing features that enhance customer experience, Banco Sabadell has set a strong standard for digital innovation in banking.</span></p><div class="w-full ut-component-global-spacing wistia-video relative mx-auto"><div class="w-full mx-auto"><div class="visually-hidden">Remote video URL</div><div><div class="wistia-video-wrapper"><div class="thumbnail wisita-video-placeholder mx-auto"><img src="https://embed-ssl.wistia.com/deliveries/c3a6a10a5259853c7152f336eadd8397.jpg?image_crop_resized=960x540"></div><iframe frameborder="0" allowtransparency width="100%" height="100%" class="media-oembed-content mx-auto player-setting-" title="Banco Sabadell + UserTesting" data-wistia-id="hbz189exgv" lazy-load-on-click="true" style="display: none;" data-src="/media/v3/oembed?url=https%3A//usertesting.wistia.com/medias/hbz189exgv&max_width=1280&max_height=720&hash=JPbn6vlnRoZDdZ9cTUKnVVPwI_WeNCNf_8pVpX4iJJs"></iframe><button style="position: absolute; width: 100%; height: 100%; z-index: 10; cursor: pointer; top: 0; left: 0;" class="wisita-video-overlay"></button></div></div></div></div><p> </p><h3 dir="ltr"><span>T. Rowe Price</span></h3><p dir="ltr"><span>Significantly reducing drop-off rates by addressing customer expectations for information early in the account opening process.</span></p><p><a href="https://www.usertesting.com/resources/customers/t-rowe-price?_gl=1*1uqnoui*_up*MQ..*_ga*NDU3NzU4NzUuMTczMTUyOTM5MQ..*_ga_CDNE05D5FW*MTczMTUyOTM4OS4xLjAuMTczMTUyOTM5MC4wLjAuMA..&gclid=CMKKjpSAzMYCFUxqfgodV4sGFw"><strong><u>T. Rowe Price</u></strong></a><span> grappled with a significant challenge: a 37% drop-off rate in their online account setup process. Using UserTesting’s self-guided tests, they rapidly identified the root causes—customers expected more upfront information before beginning the process. By implementing adjustments based on these real-time insights, T. Rowe Price transformed the experience, significantly reducing drop-offs and building trust in their digital platform. The results were immediate—the drop-off rate closed rapidly after the changes went live, reinforcing customer confidence in their digital platform.</span></p><div class="w-full ut-component-global-spacing wistia-video relative mx-auto"><div class="w-full mx-auto"><div class="visually-hidden">Remote video URL</div><div><div class="wistia-video-wrapper"><div class="thumbnail wisita-video-placeholder mx-auto"><img src="https://embed-ssl.wistia.com/deliveries/5dbaa4366f89b58bf60470d02569044b.jpg?image_crop_resized=960x540"></div><iframe frameborder="0" allowtransparency width="100%" height="100%" class="media-oembed-content mx-auto player-setting-" title="T.RowePrice + UserTesting" data-wistia-id="b60qbm69yt" lazy-load-on-click="true" style="display: none;" data-src="/media/v3/oembed?url=https%3A//usertesting.wistia.com/medias/b60qbm69yt&max_width=1280&max_height=720&hash=_NZXqynr2quhNLVgrB2rsB-5JwbcwIF27_YiRylFQRc"></iframe><button style="position: absolute; width: 100%; height: 100%; z-index: 10; cursor: pointer; top: 0; left: 0;" class="wisita-video-overlay"></button></div></div></div></div></div><div class="ut-component-global-spacing cta grid md:grid-cols-2 gap-4 lg:gap-10 overflow-hidden rounded-4xl py-5 px-3 md:px-4 items-center bg-primary-bass_black ut-bg-dark text-white"><div> <video class="lazyload" loop="loop" muted="muted" src="/themes/custom/usertesting/assets/images/animated-path.mp4" data-autoplay="" playsinline="playsinline" preload="none"></video></div><div class='flex flex-col self-center items-center md:items-start'><h3 >Overcome onboarding challenges</h3><div class="ut-component-global-spacing text-formatted"><p>Join this webinar to discover how to leverage customer insights to create seamless experiences.</p></div><div class="flex flex-col sm:flex-row items-center gap-2"> <a class="btn btn-primary" href="/resources/webinars/optimizing-digital-bank-account-opening" target="_self" > Register now</a></div></div></div></div></div></div></div></section> <section class="section pt-0 pb-8 md:pt-8 bg-white overflow-x-clip"><div class="container"><div class="flex flex-col md:grid two-columns gap-4 gap-x-5.5 gap-y-4 md:grid-cols-12 lg:grid-cols-12 ut-component-global-spacing"><div class="w-full md:col-span-4 sticky self-start top-[60px] md:top-[72px] z-[20]"></div><div class="w-full md:col-span-8"></div></div></div></section></div></div><div class="region-footer ut-bg-dark bg-primary-bass_black text-white"><div class="region-content max-w-wide mx-auto px-2 py-8"><div class="logo mb-4.5"> <a href="/" title="Home" rel="home"> <img src="/themes/custom/usertesting/assets/images/logo-white.svg" alt="UserTesting logo" width="191" height="49" /><p>Human understanding. 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