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class="navbar-menu-text">Mehr</div><div class="icon-1x1-small w-embed"><svg xmlns="http://www.w3.org/2000/svg" fill="currentColor" viewBox="0 0 24 24" width="20" height="20"><path fill="none" d="M0 0h24v24H0z"/><path d="M12 15l-4.243-4.243 1.415-1.414L12 12.172l2.828-2.829 1.415 1.414z"/></svg></div></div><nav class="navbar-dropdown pages w-dropdown-list"><div class="navbar-dropdown-inner"><div class="navbar-dropdown-grid"><div class="navbar-dropdown-column"><div class="margin-bottom margin-medium"><h2 class="text-meta">RUF MEDIA</h2></div><div class="navbar-dropdown-nav"><a href="/" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Start</div></a><a href="/dienstleistungen" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Dienstleistungen</div></a><a href="/service" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Unser Service</div></a><a href="/uberuns" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Über uns</div></a><a href="/jobs" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Jobs</div></a><a href="/kontakt" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Kontakt</div></a></div></div><div class="navbar-dropdown-column"><div class="margin-bottom margin-medium"><h2 class="text-meta">LINKS</h2></div><div class="navbar-dropdown-nav"><a href="/blog" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Blog</div></a><a href="/agb" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">AGB</div></a><a href="/impressum" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Impressum</div></a><a href="/datenschutz" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Datenschutz</div></a></div></div><div class="navbar-dropdown-column"><div class="margin-bottom margin-medium"><h2 class="text-meta">SOCIAL</h2></div><div class="navbar-dropdown-nav"><a href="https://www.instagram.com/ruf.media/" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Instagram</div></a><a href="https://www.facebook.com/ruf.media" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Facebook</div></a><a href="https://www.linkedin.com/company/71515077/admin/" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">LinkedIn</div></a><a href="https://www.youtube.com/c/RUFMEDIA" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Youtube</div></a></div></div></div></div></nav></div></div><div class="navbar-menu-item-mobile"><div data-hover="false" data-delay="0" class="navbar-dropdown-wrapper w-dropdown"><div class="navbar-menu-item-link w-dropdown-toggle"><div class="icon-1x1-small w-embed"><svg xmlns="http://www.w3.org/2000/svg" fill="currentColor" viewBox="0 0 24 24" width="20" height="20"><path fill="none" d="M0 0h24v24H0z"/><path d="M3 4h18v2H3V4zm0 7h18v2H3v-2zm0 7h18v2H3v-2z"/></svg></div></div><nav class="navbar-dropdown mobile w-dropdown-list"><div class="navbar-dropdown-inner"><div class="navbar-dropdown-nav"><a href="/" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text special">RUF MEDIA</div></a><a href="/dienstleistungen" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Dienstleistungen</div></a><a href="/service" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Unser Service</div></a><a href="/uberuns" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Über uns</div></a><a href="/jobs" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Jobs</div></a><a href="/kontakt" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Kontakt</div></a><a href="/blog" class="dropdown-nav-item w-inline-block"><div class="dropdown-nav-item-text">Blog</div></a></div></div></nav></div></div><div data-node-type="commerce-cart-wrapper" data-open-product="" data-wf-cart-type="modal" data-wf-cart-query="query Dynamo2 { database { id commerceOrder { comment extraItems { name pluginId pluginName price { value unit decimalValue string } } id startedOn statusFlags { hasDownloads hasSubscription isFreeOrder requiresShipping } subtotal { value unit decimalValue string } total { value unit decimalValue string } updatedOn userItems { count id price { value unit decimalValue string } product { id cmsLocaleId f__draft_0ht f__archived_0ht f_name_ f_sku_properties_3dr { id name enum { id name slug } } } rowTotal { value unit decimalValue string } sku { cmsLocaleId f__draft_0ht f__archived_0ht f_compare_at_price_7dr10dr { value unit decimalValue string } f_main_image_4dr { url file { size origFileName createdOn updatedOn mimeType width height variants { origFileName quality height width s3Url error size } } alt } f_sku_values_3dr { property { id } value { id } } id } subscriptionFrequency subscriptionInterval subscriptionTrial } userItemsCount } } site { id commerce { businessAddress { country } defaultCountry defaultCurrency quickCheckoutEnabled } } }" data-wf-page-link-href-prefix="" class="w-commerce-commercecartwrapper navbar-menu-cart"><a href="#" data-node-type="commerce-cart-open-link" aria-haspopup="dialog" aria-label="Open cart" role="button" class="w-commerce-commercecartopenlink cart-button w-inline-block"><div data-wf-bindings="%5B%7B%22innerHTML%22%3A%7B%22type%22%3A%22Number%22%2C%22filter%22%3A%7B%22type%22%3A%22numberPrecision%22%2C%22params%22%3A%5B%220%22%2C%22numberPrecision%22%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.userItemsCount%22%7D%7D%5D" class="w-commerce-commercecartopenlinkcount cart-button-quantity">0</div></a><div data-node-type="commerce-cart-container-wrapper" style="display:none" class="w-commerce-commercecartcontainerwrapper w-commerce-commercecartcontainerwrapper--cartType-modal cart-wrapper"><div role="dialog" data-node-type="commerce-cart-container" class="w-commerce-commercecartcontainer cart-container"><div class="w-commerce-commercecartheader cart-header"><h4 class="w-commerce-commercecartheading heading-h4">Cart</h4><a href="#" data-node-type="commerce-cart-close-link" role="button" aria-label="Close cart" class="w-commerce-commercecartcloselink cart-close-button w-inline-block"><div>Close</div></a></div><div class="w-commerce-commercecartformwrapper"><form data-node-type="commerce-cart-form" style="display:none" class="w-commerce-commercecartform"><script type="text/x-wf-template" id="wf-template-805efd34-f490-385f-1826-d786e8c0df1b">%3Cdiv%20class%3D%22w-commerce-commercecartitem%20cart-item%22%3E%3Cimg%20src%3D%22https%3A%2F%2Fcdn.prod.website-files.com%2Fplugins%2FBasic%2Fassets%2Fplaceholder.60f9b1840c.svg%22%20data-wf-bindings%3D%22%255B%257B%2522src%2522%253A%257B%2522type%2522%253A%2522ImageRef%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522identity%2522%252C%2522params%2522%253A%255B%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.sku.f_main_image_4dr%2522%257D%257D%255D%22%20alt%3D%22%22%20class%3D%22w-commerce-commercecartitemimage%20cart-item-image%20w-dyn-bind-empty%22%2F%3E%3Cdiv%20class%3D%22w-commerce-commercecartiteminfo%20cart-item-content%22%3E%3Cdiv%20data-wf-bindings%3D%22%255B%257B%2522innerHTML%2522%253A%257B%2522type%2522%253A%2522PlainText%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522identity%2522%252C%2522params%2522%253A%255B%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.product.f_name_%2522%257D%257D%255D%22%20class%3D%22w-commerce-commercecartproductname%20heading-h6%20w-dyn-bind-empty%22%3E%3C%2Fdiv%3E%3Cdiv%20class%3D%22cart-item-price-wrapper%22%3E%3Cdiv%20data-wf-bindings%3D%22%255B%257B%2522innerHTML%2522%253A%257B%2522type%2522%253A%2522CommercePrice%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522price%2522%252C%2522params%2522%253A%255B%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.price%2522%257D%257D%255D%22%20class%3D%22cart-item-price%22%3E%24%C2%A00.00%C2%A0USD%3C%2Fdiv%3E%3Cdiv%20data-wf-bindings%3D%22%255B%257B%2522innerHTML%2522%253A%257B%2522type%2522%253A%2522CommercePrice%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522price%2522%252C%2522params%2522%253A%255B%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.sku.f_compare_at_price_7dr10dr%2522%257D%257D%255D%22%20class%3D%22cart-item-price-compare%20w-dyn-bind-empty%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20class%3D%22margin-bottom%20margin-xsmall%22%3E%3Cscript%20type%3D%22text%2Fx-wf-template%22%20id%3D%22wf-template-805efd34-f490-385f-1826-d786e8c0df28%22%3E%253Cli%2520class%253D%2522cart-item-option%2522%253E%253Cspan%2520data-wf-bindings%253D%2522%25255B%25257B%252522innerHTML%252522%25253A%25257B%252522type%252522%25253A%252522PlainText%252522%25252C%252522filter%252522%25253A%25257B%252522type%252522%25253A%252522identity%252522%25252C%252522params%252522%25253A%25255B%25255D%25257D%25252C%252522dataPath%252522%25253A%252522database.commerceOrder.userItems%25255B%25255D.product.f_sku_properties_3dr%25255B%25255D.name%252522%25257D%25257D%25255D%2522%253E%253C%252Fspan%253E%253Cspan%253E%253A%2520%253C%252Fspan%253E%253Cspan%2520data-wf-bindings%253D%2522%25255B%25257B%252522innerHTML%252522%25253A%25257B%252522type%252522%25253A%252522CommercePropValues%252522%25252C%252522filter%252522%25253A%25257B%252522type%252522%25253A%252522identity%252522%25252C%252522params%252522%25253A%25255B%25255D%25257D%25252C%252522dataPath%252522%25253A%252522database.commerceOrder.userItems%25255B%25255D.product.f_sku_properties_3dr%25255B%25255D%252522%25257D%25257D%25255D%2522%253E%253C%252Fspan%253E%253C%252Fli%253E%3C%2Fscript%3E%3Cul%20data-wf-bindings%3D%22%255B%257B%2522optionSets%2522%253A%257B%2522type%2522%253A%2522CommercePropTable%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522identity%2522%252C%2522params%2522%253A%255B%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.product.f_sku_properties_3dr%5B%5D%2522%257D%257D%252C%257B%2522optionValues%2522%253A%257B%2522type%2522%253A%2522CommercePropValues%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522identity%2522%252C%2522params%2522%253A%255B%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.sku.f_sku_values_3dr%2522%257D%257D%255D%22%20class%3D%22w-commerce-commercecartoptionlist%20cart-item-option-list%22%20data-wf-collection%3D%22database.commerceOrder.userItems%255B%255D.product.f_sku_properties_3dr%22%20data-wf-template-id%3D%22wf-template-805efd34-f490-385f-1826-d786e8c0df28%22%3E%3Cli%20class%3D%22cart-item-option%22%3E%3Cspan%20data-wf-bindings%3D%22%255B%257B%2522innerHTML%2522%253A%257B%2522type%2522%253A%2522PlainText%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522identity%2522%252C%2522params%2522%253A%255B%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.product.f_sku_properties_3dr%255B%255D.name%2522%257D%257D%255D%22%3E%3C%2Fspan%3E%3Cspan%3E%3A%20%3C%2Fspan%3E%3Cspan%20data-wf-bindings%3D%22%255B%257B%2522innerHTML%2522%253A%257B%2522type%2522%253A%2522CommercePropValues%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522identity%2522%252C%2522params%2522%253A%255B%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.product.f_sku_properties_3dr%255B%255D%2522%257D%257D%255D%22%3E%3C%2Fspan%3E%3C%2Fli%3E%3C%2Ful%3E%3C%2Fdiv%3E%3Ca%20href%3D%22%23%22%20role%3D%22button%22%20aria-label%3D%22Remove%20item%20from%20cart%22%20data-wf-bindings%3D%22%255B%257B%2522data-commerce-sku-id%2522%253A%257B%2522type%2522%253A%2522ItemRef%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522identity%2522%252C%2522params%2522%253A%255B%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.sku.id%2522%257D%257D%255D%22%20class%3D%22cart-item-remove%20w-inline-block%22%20data-wf-cart-action%3D%22remove-item%22%20data-commerce-sku-id%3D%22%22%3E%3Cdiv%20class%3D%22cart-item-remove-text%22%3ERemove%3C%2Fdiv%3E%3C%2Fa%3E%3C%2Fdiv%3E%3Cinput%20aria-label%3D%22Update%20quantity%22%20data-wf-bindings%3D%22%255B%257B%2522value%2522%253A%257B%2522type%2522%253A%2522Number%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522numberPrecision%2522%252C%2522params%2522%253A%255B%25220%2522%252C%2522numberPrecision%2522%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.count%2522%257D%257D%252C%257B%2522data-commerce-sku-id%2522%253A%257B%2522type%2522%253A%2522ItemRef%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522identity%2522%252C%2522params%2522%253A%255B%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.sku.id%2522%257D%257D%255D%22%20class%3D%22w-commerce-commercecartquantity%20cart-item-quantity%22%20required%3D%22%22%20pattern%3D%22%5E%5B0-9%5D%2B%24%22%20inputMode%3D%22numeric%22%20type%3D%22number%22%20name%3D%22quantity%22%20autoComplete%3D%22off%22%20data-wf-cart-action%3D%22update-item-quantity%22%20data-commerce-sku-id%3D%22%22%20value%3D%221%22%2F%3E%3C%2Fdiv%3E</script><div class="w-commerce-commercecartlist cart-list" data-wf-collection="database.commerceOrder.userItems" data-wf-template-id="wf-template-805efd34-f490-385f-1826-d786e8c0df1b"><div class="w-commerce-commercecartitem cart-item"><img src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" data-wf-bindings="%5B%7B%22src%22%3A%7B%22type%22%3A%22ImageRef%22%2C%22filter%22%3A%7B%22type%22%3A%22identity%22%2C%22params%22%3A%5B%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.userItems%5B%5D.sku.f_main_image_4dr%22%7D%7D%5D" alt="" class="w-commerce-commercecartitemimage cart-item-image w-dyn-bind-empty"/><div class="w-commerce-commercecartiteminfo cart-item-content"><div data-wf-bindings="%5B%7B%22innerHTML%22%3A%7B%22type%22%3A%22PlainText%22%2C%22filter%22%3A%7B%22type%22%3A%22identity%22%2C%22params%22%3A%5B%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.userItems%5B%5D.product.f_name_%22%7D%7D%5D" class="w-commerce-commercecartproductname heading-h6 w-dyn-bind-empty"></div><div class="cart-item-price-wrapper"><div data-wf-bindings="%5B%7B%22innerHTML%22%3A%7B%22type%22%3A%22CommercePrice%22%2C%22filter%22%3A%7B%22type%22%3A%22price%22%2C%22params%22%3A%5B%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.userItems%5B%5D.price%22%7D%7D%5D" class="cart-item-price">$ 0.00 USD</div><div data-wf-bindings="%5B%7B%22innerHTML%22%3A%7B%22type%22%3A%22CommercePrice%22%2C%22filter%22%3A%7B%22type%22%3A%22price%22%2C%22params%22%3A%5B%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.userItems%5B%5D.sku.f_compare_at_price_7dr10dr%22%7D%7D%5D" class="cart-item-price-compare w-dyn-bind-empty"></div></div><div class="margin-bottom margin-xsmall"><script type="text/x-wf-template" id="wf-template-805efd34-f490-385f-1826-d786e8c0df28">%3Cli%20class%3D%22cart-item-option%22%3E%3Cspan%20data-wf-bindings%3D%22%255B%257B%2522innerHTML%2522%253A%257B%2522type%2522%253A%2522PlainText%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522identity%2522%252C%2522params%2522%253A%255B%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.product.f_sku_properties_3dr%255B%255D.name%2522%257D%257D%255D%22%3E%3C%2Fspan%3E%3Cspan%3E%3A%20%3C%2Fspan%3E%3Cspan%20data-wf-bindings%3D%22%255B%257B%2522innerHTML%2522%253A%257B%2522type%2522%253A%2522CommercePropValues%2522%252C%2522filter%2522%253A%257B%2522type%2522%253A%2522identity%2522%252C%2522params%2522%253A%255B%255D%257D%252C%2522dataPath%2522%253A%2522database.commerceOrder.userItems%255B%255D.product.f_sku_properties_3dr%255B%255D%2522%257D%257D%255D%22%3E%3C%2Fspan%3E%3C%2Fli%3E</script><ul data-wf-bindings="%5B%7B%22optionSets%22%3A%7B%22type%22%3A%22CommercePropTable%22%2C%22filter%22%3A%7B%22type%22%3A%22identity%22%2C%22params%22%3A%5B%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.userItems%5B%5D.product.f_sku_properties_3dr[]%22%7D%7D%2C%7B%22optionValues%22%3A%7B%22type%22%3A%22CommercePropValues%22%2C%22filter%22%3A%7B%22type%22%3A%22identity%22%2C%22params%22%3A%5B%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.userItems%5B%5D.sku.f_sku_values_3dr%22%7D%7D%5D" class="w-commerce-commercecartoptionlist cart-item-option-list" data-wf-collection="database.commerceOrder.userItems%5B%5D.product.f_sku_properties_3dr" data-wf-template-id="wf-template-805efd34-f490-385f-1826-d786e8c0df28"><li class="cart-item-option"><span data-wf-bindings="%5B%7B%22innerHTML%22%3A%7B%22type%22%3A%22PlainText%22%2C%22filter%22%3A%7B%22type%22%3A%22identity%22%2C%22params%22%3A%5B%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.userItems%5B%5D.product.f_sku_properties_3dr%5B%5D.name%22%7D%7D%5D"></span><span>: </span><span data-wf-bindings="%5B%7B%22innerHTML%22%3A%7B%22type%22%3A%22CommercePropValues%22%2C%22filter%22%3A%7B%22type%22%3A%22identity%22%2C%22params%22%3A%5B%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.userItems%5B%5D.product.f_sku_properties_3dr%5B%5D%22%7D%7D%5D"></span></li></ul></div><a href="#" role="button" aria-label="Remove item from cart" data-wf-bindings="%5B%7B%22data-commerce-sku-id%22%3A%7B%22type%22%3A%22ItemRef%22%2C%22filter%22%3A%7B%22type%22%3A%22identity%22%2C%22params%22%3A%5B%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.userItems%5B%5D.sku.id%22%7D%7D%5D" class="cart-item-remove w-inline-block" data-wf-cart-action="remove-item" data-commerce-sku-id=""><div class="cart-item-remove-text">Remove</div></a></div><input aria-label="Update quantity" data-wf-bindings="%5B%7B%22value%22%3A%7B%22type%22%3A%22Number%22%2C%22filter%22%3A%7B%22type%22%3A%22numberPrecision%22%2C%22params%22%3A%5B%220%22%2C%22numberPrecision%22%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.userItems%5B%5D.count%22%7D%7D%2C%7B%22data-commerce-sku-id%22%3A%7B%22type%22%3A%22ItemRef%22%2C%22filter%22%3A%7B%22type%22%3A%22identity%22%2C%22params%22%3A%5B%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.userItems%5B%5D.sku.id%22%7D%7D%5D" class="w-commerce-commercecartquantity cart-item-quantity" required="" pattern="^[0-9]+$" inputMode="numeric" type="number" name="quantity" autoComplete="off" data-wf-cart-action="update-item-quantity" data-commerce-sku-id="" value="1"/></div></div><div class="w-commerce-commercecartfooter cart-footer"><div aria-atomic="true" aria-live="polite" class="w-commerce-commercecartlineitem"><div class="heading-h5">Subtotal</div><div data-wf-bindings="%5B%7B%22innerHTML%22%3A%7B%22type%22%3A%22CommercePrice%22%2C%22filter%22%3A%7B%22type%22%3A%22price%22%2C%22params%22%3A%5B%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.subtotal%22%7D%7D%5D" class="w-commerce-commercecartordervalue heading-h5"></div></div><div class="cart-checkout-actions"><div data-node-type="commerce-cart-quick-checkout-actions" style="display:none" class="web-payments"><a role="button" tabindex="0" aria-label="Apple Pay" aria-haspopup="dialog" data-node-type="commerce-cart-apple-pay-button" style="background-image:-webkit-named-image(apple-pay-logo-white);background-size:100% 50%;background-position:50% 50%;background-repeat:no-repeat" class="w-commerce-commercecartapplepaybutton button" tabindex="0"><div></div></a><a role="button" tabindex="0" aria-haspopup="dialog" data-node-type="commerce-cart-quick-checkout-button" style="display:none" class="w-commerce-commercecartquickcheckoutbutton button primary"><svg class="w-commerce-commercequickcheckoutgoogleicon" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="16" height="16" viewBox="0 0 16 16"><defs><polygon id="google-mark-a" points="0 .329 3.494 .329 3.494 7.649 0 7.649"></polygon><polygon id="google-mark-c" points=".894 0 13.169 0 13.169 6.443 .894 6.443"></polygon></defs><g fill="none" fill-rule="evenodd"><path fill="#4285F4" d="M10.5967,12.0469 L10.5967,14.0649 L13.1167,14.0649 C14.6047,12.6759 15.4577,10.6209 15.4577,8.1779 C15.4577,7.6339 15.4137,7.0889 15.3257,6.5559 L7.8887,6.5559 L7.8887,9.6329 L12.1507,9.6329 C11.9767,10.6119 11.4147,11.4899 10.5967,12.0469"></path><path fill="#34A853" d="M7.8887,16 C10.0137,16 11.8107,15.289 13.1147,14.067 C13.1147,14.066 13.1157,14.065 13.1167,14.064 L10.5967,12.047 C10.5877,12.053 10.5807,12.061 10.5727,12.067 C9.8607,12.556 8.9507,12.833 7.8887,12.833 C5.8577,12.833 4.1387,11.457 3.4937,9.605 L0.8747,9.605 L0.8747,11.648 C2.2197,14.319 4.9287,16 7.8887,16"></path><g transform="translate(0 4)"><mask id="google-mark-b" fill="#fff"><use xlink:href="#google-mark-a"></use></mask><path fill="#FBBC04" d="M3.4639,5.5337 C3.1369,4.5477 3.1359,3.4727 3.4609,2.4757 L3.4639,2.4777 C3.4679,2.4657 3.4749,2.4547 3.4789,2.4427 L3.4939,0.3287 L0.8939,0.3287 C0.8799,0.3577 0.8599,0.3827 0.8459,0.4117 C-0.2821,2.6667 -0.2821,5.3337 0.8459,7.5887 L0.8459,7.5997 C0.8549,7.6167 0.8659,7.6317 0.8749,7.6487 L3.4939,5.6057 C3.4849,5.5807 3.4729,5.5587 3.4639,5.5337" mask="url(#google-mark-b)"></path></g><mask id="google-mark-d" fill="#fff"><use xlink:href="#google-mark-c"></use></mask><path fill="#EA4335" d="M0.894,4.3291 L3.478,6.4431 C4.113,4.5611 5.843,3.1671 7.889,3.1671 C9.018,3.1451 10.102,3.5781 10.912,4.3671 L13.169,2.0781 C11.733,0.7231 9.85,-0.0219 7.889,0.0001 C4.941,0.0001 2.245,1.6791 0.894,4.3291" mask="url(#google-mark-d)"></path></g></svg><svg class="w-commerce-commercequickcheckoutmicrosofticon" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16"><g fill="none" fill-rule="evenodd"><polygon fill="#F05022" points="7 7 1 7 1 1 7 1"></polygon><polygon fill="#7DB902" points="15 7 9 7 9 1 15 1"></polygon><polygon fill="#00A4EE" points="7 15 1 15 1 9 7 9"></polygon><polygon fill="#FFB700" points="15 15 9 15 9 9 15 9"></polygon></g></svg><div>Pay with browser.</div></a></div><a href="/checkout" value="Continue to Checkout" data-node-type="cart-checkout-button" class="w-commerce-commercecartcheckoutbutton button primary" data-loading-text="Hang Tight...">Continue to Checkout</a></div></div></form><div class="w-commerce-commercecartemptystate"><div aria-live="polite" aria-label="This cart is empty">No items found.</div></div><div aria-live="assertive" style="display:none" data-node-type="commerce-cart-error" class="w-commerce-commercecarterrorstate"><div class="w-cart-error-msg" data-w-cart-quantity-error="Product is not available in this quantity." data-w-cart-general-error="Something went wrong when adding this item to the cart." data-w-cart-checkout-error="Checkout is disabled on this site." data-w-cart-cart_order_min-error="The order minimum was not met. 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2.525c.638-.248 1.362-.415 2.428-.465C8.944 2.013 9.283 2 12 2z"/></svg></div></a></div></header></div></div></div></div></header><section class="section-blog-post"><div class="page-padding"><div class="padding-top padding-xhuge"><div class="margin-bottom margin-xlarge"><div class="container-medium"><div class="text-align-center"><div class="margin-bottom margin-medium"><h1 class="heading-small">Bremer Stadtmusikanten</h1></div><div class="container-small"><div class="text-size-large">Wie erfolgreiches Content-Marketing eine alte Geschichte neu erzählt</div></div></div></div></div><div class="margin-bottom margin-huge"><div class="container-small"><div class="blog-post-meta"><div><div id="w-node-_4e5d655c-61ac-701c-5b23-0ca11e3a5771-5173ddd9" class="text-meta">Datum</div><div class="text-size-small">May 24, 2023</div></div><div id="w-node-_60693897-c6e5-8638-2327-d8d27856a07a-5173ddd9" class="blog-post-meta-line w-condition-invisible"></div><div id="w-node-d17fc52b-3dc6-3ef2-4087-25beee524100-5173ddd9" class="div-block-8 w-condition-invisible"><div id="w-node-_32ab7a8a-16fa-6387-8be1-19b3e603cd40-5173ddd9" class="text-meta">Author</div><div class="text-size-small w-dyn-bind-empty"></div></div><div id="w-node-_7b1a0f7c-2d8b-03c1-d651-44b6c830d37f-5173ddd9" class="blog-post-meta-line w-condition-invisible"></div><div id="w-node-a7b2e4f0-334b-4869-0751-6612a0a5e48c-5173ddd9" class="div-block-9 w-condition-invisible"><div id="w-node-a7b2e4f0-334b-4869-0751-6612a0a5e48d-5173ddd9" class="text-meta">Read</div><div class="text-size-small w-dyn-bind-empty"></div></div></div></div></div><div class="margin-bottom margin-xlarge"><div class="container-xlarge"><div class="blog-post-image-wrapper"><img data-w-id="da04a30b-ccb1-d31e-6950-79323ae0378e" loading="lazy" width="1200" src="https://cdn.prod.website-files.com/64147ba0ec3bda85eff81e07/641999620fc7aff12c6690f5_RUF%20MEDIA%20Trailer%20Dreh%20BSMR.jpg" alt="" class="blog-post-image"/></div></div></div><div class="container-medium"><div class="blog-post-content"><div></div><div id="w-node-da04a30b-ccb1-d31e-6950-79323ae03791-5173ddd9" class="text-rich-text w-richtext"><h3>Wie erfolgreiches Content-Marketing eine alte Geschichte neu erzählt</h3><p>In unserem heutigen Blogbeitrag möchten wir Ihnen einen Einblick in die Produktion des Familienmusicals "Die Bremer Stadtmusikanten - Reloaded" geben. Wir durften das Musical von den Table Readings bis zur Premiere filmisch begleiten. Unsere Aufgabe war es, hochwertige und professionelle Inhalte für den Produzenten Tino Andrea Honegger zu produzieren, die für die Vermarktung des Musicals verwendet werden können.</p><h3><em>Behind the Scenes - Die Dokumentation</em></h3><p>Tino Andrea Honegger hatte von Anfang an klare Vorstellungen davon, welche Schritte er dokumentiert haben wollte. Das erste Treffen der gesamten Crew in der MAAG Halle in Zürich sollte auf Video festgehalten werden, um die erste Begegnung der Teammitglieder miteinander einzufangen. Als nächstes stand das sogenannte "Table Reading" auf dem Plan, bei dem die Dialoge des Musicals zum ersten Mal von den Schauspielern gelesen wurden. Auch die Proben für die Choreografie und die Gesänge wurden dokumentiert, ebenso wie die Hauptproben, die als Grundlage für den Trailer dienten. Zudem haben wir immer wieder Zeit für kleine Interviews genutzt, um die Perspektiven der Beteiligten festzuhalten. Nach der Premiere wurden einige Besucher um einen Erfahrungsbericht gebeten. Ein Erfahrungsbericht ist eine Zusammenfassung der persönlichen Erfahrungen einer Person bei einer Veranstaltung oder einem Ereignis. Solche Berichte können als wirksames Marketing-Tool eingesetzt werden, um potenzielle Besucher zu überzeugen, das Musical zu besuchen.</p><p>‍</p><h4><a href="/project/videoproduktion"><em>Zu den Videos</em></a></h4><p>‍</p><h4>Schritte und Technik</h4><p>In diesem Abschnitt möchten wir näher auf den eigentlichen Auftrag unseres Kunden eingehen und erläutern, welche Schritte er von uns dokumentieren lassen wollte. Ausserdem werden wir beschreiben, für welche Technik wir uns entschieden haben und aus welchen Gründen.</p><p>Wir haben uns für ein kompaktes Equipmentsetup entschieden, um bei diesem Projekt schnell und flexibel zu sein und niemandem im Weg zu stehen. Dazu haben wir zwei Canon EOS C70 Kameras mit Autofokus-Objektiven von Sigma sowie Shotgun-Mikrofone verwendet. Ein Shotgun-Mikrofon ist ein gerichtetes Mikrofon, das gezielt auf bestimmte Geräuschquellen ausgerichtet werden kann. Wir haben bewusst auf zusätzliches Licht verzichtet, da das vorhandene Umgebungslicht ausreichend war und wir die laufenden Proben und Treffen nicht beeinträchtigen wollten. Die Produktion des Theaterstücks war klar strukturiert und unser Ziel als Medienschaffende war es, nebst dem Content zu produzieren, keine Verzögerungen zu verursachen.</p><p>Für die Interviews haben wir ein klassisches 3-Punkt-Licht verwendet, das sich gut mit dem vorhandenen Umgebungslicht kombinieren liess. Das 3-Punkt-Licht besteht aus drei Lichtquellen, die die Person im Fokus beleuchten und Schattenwürfe minimieren. Da wir in den Interviews gezielte Fragen stellen und die Antworten dokumentieren wollten, haben wir auch die Mikrofontechnik angepasst. Hier haben wir Lavaliermikrofone verwendet, die an der Kleidung der Person befestigt werden und eine bessere Sprachverständlichkeit ermöglichen. In Interviews spielt die Verständlichkeit der Sprache eine zentrale Rolle, daher war es uns wichtig, hier eine gute Tonqualität zu erzielen. Somit wurde unser Tontechniker Tom Dick mit seinem Fachwissen hinzugezogen. Als Medienproduktionsfirma ist es für uns wichtig, dass wir in Interviewsituationen die interviewten Persönlichkeiten bestmöglich in ihrem Auftritt unterstützen. Auch die Auswahl der Fragen und die Art und Weise, wie diese gestellt werden, sind entscheidend, um eine offene und authentische Kommunikation zu ermöglichen.Insgesamt geht es darum, dass sich die interviewten Persönlichkeiten bei uns wohl und verstanden fühlen, um ein möglichst aussagekräftiges und authentisches Interview zu ermöglichen.Die Produktion des Trailers stellte die grösste Herausforderung dar, da wir aufgrund von Verzögerungen während der Hauptproben nur noch zwei Durchläufe zur Verfügung hatten, um die konzeptionelle Ausarbeitung des Trailers zu erledigen. In Theaterhauptproben sind viele Beteiligte involviert, wie beispielsweise Schauspieler, Kostümverantwortliche, Licht- und Bühnentechniker, Maskenbildner, Tontechniker, Regieassistenten, Bühnenbildner, Choreografen und Musikdirektoren. Jeder von ihnen muss präzise arbeiten, ohne den anderen in die Quere zu kommen.Trotz der schwierigen Umstände konnten wir alle benötigten Aufnahmen während der Hauptproben produzieren, ohne weitere Verzögerungen zu verursachen. Dank unserer Erfahrung und Planung konnten wir uns dabei dokumentarisch bewegen und die gewünschten Einstellungen einfangen.</p><p><br/></p><p>Technisch gesehen war die Produktion des Trailers auch die umfangreichste. Im Gegensatz zu anderen Produktionen war es nicht notwendig, Mikrofone zu verwenden, aber die Kamerabewegungen wurden zu einem entscheidenden Faktor. Um den gewünschten Effekt zu erzielen, nutzten wir auf Wunsch des Produzenten einen Aufleger-Kamerakran. Ein Aufleger-Kamerakran ist eine Art Kran, der an einem Fahrzeug angebracht ist und eine Kamera auf einem ausfahrbaren Arm trägt. Mit einem solchen Kran können Kamerabewegungen in alle Richtungen durchgeführt werden, um ein dynamisches und beeindruckendes Bild zu erzeugen.</p><p>Wir sind zudem stolz über die Ausstrahlung des Trailers am Freitag, 10. März 2023 um 18:35 Uhr, bei G&G Gesichter & Geschichten auf SRF 1 </p><p>‍</p><h3>Was ist Marketing-Content genau und wie wichtig ist dieser für Projekte?</h3><p>Marketingcontent umfasst jeglichen Inhalt, der für Marketingzwecke erstellt wird, wie Texte, Bilder, Videos oder Audio. Er soll potenzielle Kunden auf Produkte oder Dienstleistungen aufmerksam machen, informieren und zum Kauf motivieren. Für Projekte ist Marketingcontent wichtig, da er das Interesse der Zielgruppe wecken und das Image des Projekts verbessern kann. Eine gezielte und strategische Nutzung des Marketingcontents, die auf die Bedürfnisse und Interessen der Zielgruppe abgestimmt ist, kann den Erfolg des Projekts erhöhen.</p><p>Das Erstellen von Content bietet viele Vorteile, wie die Erinnerung an die Aufführung als wertvolles Archivmaterial oder die Nutzung als Trailer oder Werbefilm für zukünftige Aufführungen oder Festivals. Professionelle Inhalte können auch dazu beitragen, das Ansehen des Theaters zu erhöhen und dessen Bekanntheit zu steigern, was wiederum zu höheren Einnahmen und einer grösseren Zuschauerbasis führen kann.Nicht nur der Produzent, sondern auch das Publikum profitiert von diesen Inhalten. Sie bieten einen Einblick in die kreativen Prozesse hinter den Kulissen, ermöglichen ein tieferes Verständnis der Geschichte und Charaktere der Produktion und können sogar als Bildungsinstrument dienen, um das Verständnis und die Wertschätzung für die Kunstform Theater zu fördern.Insgesamt war die Begleitung und Produktion von Marketingcontent für "Die Bremer Stadtmusikanten - Reloaded" eine spannende Erfahrung für uns und wir sind stolz darauf, dazu beigetragen zu haben, dass das Musical noch erfolgreicher wird.</p><p><br/></p><p><a href="https://bremerstadtmusikanten-musical.ch/" target="_blank"><em>Zur Webseite der Bremer Stadt Musikanten Reloaded</em></a></p><p>‍</p></div></div></div></div></div></section><section class="section-newsletter"><div class="page-padding"><div class="container-medium"><div class="padding-vertical padding-xxhuge"><div class="margin-bottom margin-small"><div class="text-meta uberuns">Newsletter</div></div><div class="margin-bottom margin-large"><h2 class="heading-medium">Verpassen Sie keine Neuigkeiten mehr!</h2></div><div class="newsletter-form-wrapper w-form"><form id="wf-form-Newsletter-Form" name="wf-form-Newsletter-Form" data-name="Newsletter Form" method="get" class="newsletter-form" data-wf-page-id="646db7af7fbf9b875173ddd9" data-wf-element-id="51994a5b-b3c2-6843-2f9c-fb9e89a0e1eb"><input class="form-input is-newsletter w-input" maxlength="256" name="Email" data-name="Email" placeholder="Email" type="email" id="Email-3" required=""/><div class="newsletter-form-button-wrapper"><input type="submit" data-wait="Bitte warten..." class="button primary w-button" value="Senden"/></div></form><div class="success-message w-form-done"><div class="text-block-27">Besten Dank für Ihre Anmeldung!</div></div><div class="w-form-fail"><div class="text-block-28">Oops! 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