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} .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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ga('create', 'UA-18009-4', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=22add307-8ae0-4cef-98df-8ba66e3c3292' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=22add307-8ae0-4cef-98df-8ba66e3c3292' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://webmasters.googleblog.com/?hl=en'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/'> <h2> Webmaster Central Blog </h2> </a> </div> <div class='header-desc'> Official news on crawling and indexing sites for the Google index </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='1782487172508586527' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2020/08/join-our-first-virtual-webmaster.html?hl=en' itemprop='url' title='Join our first Virtual Webmaster Unconference'> Join our first Virtual Webmaster Unconference </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, August 12, 2020 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div><span id="docs-internal-guid-d03b1242-7fff-291a-f47e-d39b3e0f680c"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2C4kMEt3LEn9fNMpycCy4rIlhPp524jt-V9v5L8wy0vLLcrqRUdh0r81GLyt1-y3kNwvmdMVINCcWs956igzKCTlxkXxALjPuuGFkAd2tB_NStlCHxfWJZBSfqV4_AisupfGH/s2000/vwmu-header.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="595" data-original-width="2000" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2C4kMEt3LEn9fNMpycCy4rIlhPp524jt-V9v5L8wy0vLLcrqRUdh0r81GLyt1-y3kNwvmdMVINCcWs956igzKCTlxkXxALjPuuGFkAd2tB_NStlCHxfWJZBSfqV4_AisupfGH/s640/vwmu-header.gif" width="640" /></a></div><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><p></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">While the in-person</span><a href="https://webmasters.googleblog.com/2020/03/coronavirus-covid-19-and-webmaster.html" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> Webmaster Conference events are still on hold</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, we continue to share insights and information with you in the </span><a href="https://www.youtube.com/playlist?list=PLKoqnv2vTMUNf6w9wUu7RgxHkaTrq2Zpf" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Webmaster Conference Lightning Talks</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> series on our </span><a href="https://youtube.com/googlewebmasters" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">YouTube channel</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. But we understand that you might be missing the connection during live events, so we’d like to invite you to join a new event format: the first </span><a href="https://goo.gle/VirtualWebmasterUnconference" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Virtual Webmaster Unconference</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">,</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> on August 26th, at 8AM PDT</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">!</span></p><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">What is the Virtual Webmaster Unconference?</span></h1><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Because we want you to </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">actively participate</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> in the event, this is neither a normal Webmaster Conference nor a typical online conference. This event isn't just for you - it's </span><span style="font-family: Arial; font-size: 11pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">your</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> event. In particular, the word "Unconference" means that you get to choose which sessions you want to attend and become an active part of. You will shape the event by taking part in discussions, feedback sessions and similar formats that need your input. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">It's your </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">chance to collaborate with other webmasters, SEOs, developers, digital marketers, publishers and Google</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> product teams, such as Search Console and Google Search, and help us to deliver more value to you and the community.</span></p><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">How does it work?</span></h1><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">We have opened the registration for a few more spots in the event again. If you're seeing "registration is closed", the spots have filled up already. We may run more events in the future, so keep an eye on <a href="https://twitter.com/googlewmc">our Twitter feed</a> and this blog.</span></p> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/ZA9fcQJqAh0" width="560"></iframe> <p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">As part of the registration process, we will ask you to select two sessions you would like to participate in. Only the sessions that receive the most votes will be scheduled to take place on the event day, so make sure you pick your favorite ones </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">before August 19th</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">!</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">As we have limited spots, we might have to select attendees based on background and demographics to get a good mix of perspectives in the event. We will let you know by August 20th if your registration is confirmed. Once your registration is confirmed, you will receive the invitation for the Google Meet call on August 26th with all the other participants, the MC and the session leads. You can expect to actively participate in the sessions you're interested in via voice and/or video call through Google Meet. Please note that the sessions will not be recorded; we will publish a blog post with some of the top learnings after the event.</span></p><br /><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">We have very interesting proposals lined up for you to vote on, as well as other fun surprises. </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Save your spot before August 19th and join the first ever Virtual Webmaster Unconference</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">!</span></span></div><div><br /></div><span class="byline-author">Posted by <a href="https://twitter.com/g33konaut">Martin Splitt</a>, Search Relations Team & <a href="https://twitter.com/Aurora_Morales">Aurora Morales</a>, Publisher Policy</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div><span id="docs-internal-guid-d03b1242-7fff-291a-f47e-d39b3e0f680c"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2C4kMEt3LEn9fNMpycCy4rIlhPp524jt-V9v5L8wy0vLLcrqRUdh0r81GLyt1-y3kNwvmdMVINCcWs956igzKCTlxkXxALjPuuGFkAd2tB_NStlCHxfWJZBSfqV4_AisupfGH/s2000/vwmu-header.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="595" data-original-width="2000" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2C4kMEt3LEn9fNMpycCy4rIlhPp524jt-V9v5L8wy0vLLcrqRUdh0r81GLyt1-y3kNwvmdMVINCcWs956igzKCTlxkXxALjPuuGFkAd2tB_NStlCHxfWJZBSfqV4_AisupfGH/s640/vwmu-header.gif" width="640" /></a></div><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><p></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">While the in-person</span><a href="https://webmasters.googleblog.com/2020/03/coronavirus-covid-19-and-webmaster.html" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> Webmaster Conference events are still on hold</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, we continue to share insights and information with you in the </span><a href="https://www.youtube.com/playlist?list=PLKoqnv2vTMUNf6w9wUu7RgxHkaTrq2Zpf" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Webmaster Conference Lightning Talks</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> series on our </span><a href="https://youtube.com/googlewebmasters" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">YouTube channel</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. But we understand that you might be missing the connection during live events, so we’d like to invite you to join a new event format: the first </span><a href="https://goo.gle/VirtualWebmasterUnconference" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Virtual Webmaster Unconference</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">,</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> on August 26th, at 8AM PDT</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">!</span></p><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">What is the Virtual Webmaster Unconference?</span></h1><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Because we want you to </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">actively participate</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> in the event, this is neither a normal Webmaster Conference nor a typical online conference. This event isn't just for you - it's </span><span style="font-family: Arial; font-size: 11pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">your</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> event. In particular, the word "Unconference" means that you get to choose which sessions you want to attend and become an active part of. You will shape the event by taking part in discussions, feedback sessions and similar formats that need your input. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">It's your </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">chance to collaborate with other webmasters, SEOs, developers, digital marketers, publishers and Google</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> product teams, such as Search Console and Google Search, and help us to deliver more value to you and the community.</span></p><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">How does it work?</span></h1><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">We have opened the registration for a few more spots in the event again. If you're seeing "registration is closed", the spots have filled up already. We may run more events in the future, so keep an eye on <a href="https://twitter.com/googlewmc">our Twitter feed</a> and this blog.</span></p> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/ZA9fcQJqAh0" width="560"></iframe> <p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">As part of the registration process, we will ask you to select two sessions you would like to participate in. Only the sessions that receive the most votes will be scheduled to take place on the event day, so make sure you pick your favorite ones </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">before August 19th</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">!</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">As we have limited spots, we might have to select attendees based on background and demographics to get a good mix of perspectives in the event. We will let you know by August 20th if your registration is confirmed. Once your registration is confirmed, you will receive the invitation for the Google Meet call on August 26th with all the other participants, the MC and the session leads. You can expect to actively participate in the sessions you're interested in via voice and/or video call through Google Meet. Please note that the sessions will not be recorded; we will publish a blog post with some of the top learnings after the event.</span></p><br /><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">We have very interesting proposals lined up for you to vote on, as well as other fun surprises. </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Save your spot before August 19th and join the first ever Virtual Webmaster Unconference</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">!</span></span></div><div><br /></div><span class="byline-author">Posted by <a href="https://twitter.com/g33konaut">Martin Splitt</a>, Search Relations Team & <a href="https://twitter.com/Aurora_Morales">Aurora Morales</a>, Publisher Policy</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Join our first Virtual Webmaster Unconference&url=https://webmasters.googleblog.com/2020/08/join-our-first-virtual-webmaster.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2020/08/join-our-first-virtual-webmaster.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2020/08/join-our-first-virtual-webmaster.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/hangout?hl=en' rel='tag'> hangout </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/product%20experts?hl=en' rel='tag'> product experts </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/seo?hl=en' rel='tag'> seo </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=en' rel='tag'> webmaster community </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmasters?hl=en' rel='tag'> webmasters </a> </span> </div> </div> </div> <div class='post' data-id='4269339385858279232' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2019/06/webmaster-conference.html?hl=en' itemprop='url' title='Webmaster Conference: an event made for you'> Webmaster Conference: an event made for you </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, June 10, 2019 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Over the years we attended hundreds of conferences, we spoke to thousands of webmasters, and recorded <a href="https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA">hundreds of hours of videos</a> to help web creators find information about how to perform better in Google Search results. Now we'd like to go further: help those who aren't able to travel internationally and access the same information. <br /> <br /> Today we're officially announcing the <a href="https://events.withgoogle.com/wmc/">Webmaster Conference</a>, a series of local events around the world. These events are primarily located where it's difficult to access search conferences or information about Google Search, or where there's a specific need for a Search event. For example, if we identify that a region has problems with hacked sites, we may organize an event focusing on that specific topic. <br /> <br /> We want web creators to have equal opportunity in Google Search regardless of their language, financial status, gender, location, or any other attribute. The conferences are always free and easily accessible in the region where they're organized, and, based on feedback from the local communities and analyses, they're tailored for the audience that signed up for the events. That means it doesn't matter how much you already know about Google Search; the event you attend will have takeaways tailored to you. The talks will be in the local language, in case of international speakers through interpreters, and we'll do our best to also offer sign language interpretation if requested. <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia7gXCVUNY0jH3a7HavmtwjCb8fLLel2wrbBasp9VEsy3oyH9pqfcBotJWS40RqCyUMpHlG7xJUf9hhLN0m3nY3ahElR0w8illSkZHJ5EeV6llOV-lajzNQyX8iyviXtlZYYCa/s1600/pasted+image+0+%25282%2529.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="collage from past WMConf events" border="0" data-original-height="1348" data-original-width="1348" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia7gXCVUNY0jH3a7HavmtwjCb8fLLel2wrbBasp9VEsy3oyH9pqfcBotJWS40RqCyUMpHlG7xJUf9hhLN0m3nY3ahElR0w8illSkZHJ5EeV6llOV-lajzNQyX8iyviXtlZYYCa/s640/pasted+image+0+%25282%2529.png" title="" width="638" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Webmaster Conference Okinawa</td></tr> </tbody></table> <br /> The structure of the event varies from region to region. For example, in <a href="https://webmaster-ja.googleblog.com/2019/03/google-search-event.html">Okinawa, Japan</a>, we had a wonderful half-day event with novice and advanced web creators where we focused on how to perform better in Google Images. At <a href="https://events.withgoogle.com/webmaster-conference-india-2019/">Webmaster Conference India</a> and <a href="https://events.withgoogle.com/wmc/upcoming-events/#content">Indonesia</a>, that might change and we may focus more on how to create faster websites. We will also host web communities in Europe and North America later this year, so keep an eye out for the announcements! <br /> We will continue attending external events as usual; we are doing these events to complement the existing ones. If you want to learn more about our upcoming events, visit the <a href="https://events.withgoogle.com/wmc/">Webmaster Conference</a> site which we'll update monthly, and follow our <a href="https://webmasters.googleblog.com/">blogs</a> and <a href="https://twitter.com/googlewmc">@googlewmc</a> on Twitter! <br /> <br /> Posted by <a href="https://twitter.com/jumpingknee">Takeaki Kanaya</a> and <a href="https://twitter.com/methode">Gary</a> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Over the years we attended hundreds of conferences, we spoke to thousands of webmasters, and recorded <a href="https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA">hundreds of hours of videos</a> to help web creators find information about how to perform better in Google Search results. Now we'd like to go further: help those who aren't able to travel internationally and access the same information. <br /> <br /> Today we're officially announcing the <a href="https://events.withgoogle.com/wmc/">Webmaster Conference</a>, a series of local events around the world. These events are primarily located where it's difficult to access search conferences or information about Google Search, or where there's a specific need for a Search event. For example, if we identify that a region has problems with hacked sites, we may organize an event focusing on that specific topic. <br /> <br /> We want web creators to have equal opportunity in Google Search regardless of their language, financial status, gender, location, or any other attribute. The conferences are always free and easily accessible in the region where they're organized, and, based on feedback from the local communities and analyses, they're tailored for the audience that signed up for the events. That means it doesn't matter how much you already know about Google Search; the event you attend will have takeaways tailored to you. The talks will be in the local language, in case of international speakers through interpreters, and we'll do our best to also offer sign language interpretation if requested. <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia7gXCVUNY0jH3a7HavmtwjCb8fLLel2wrbBasp9VEsy3oyH9pqfcBotJWS40RqCyUMpHlG7xJUf9hhLN0m3nY3ahElR0w8illSkZHJ5EeV6llOV-lajzNQyX8iyviXtlZYYCa/s1600/pasted+image+0+%25282%2529.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="collage from past WMConf events" border="0" data-original-height="1348" data-original-width="1348" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia7gXCVUNY0jH3a7HavmtwjCb8fLLel2wrbBasp9VEsy3oyH9pqfcBotJWS40RqCyUMpHlG7xJUf9hhLN0m3nY3ahElR0w8illSkZHJ5EeV6llOV-lajzNQyX8iyviXtlZYYCa/s640/pasted+image+0+%25282%2529.png" title="" width="638" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Webmaster Conference Okinawa</td></tr> </tbody></table> <br /> The structure of the event varies from region to region. For example, in <a href="https://webmaster-ja.googleblog.com/2019/03/google-search-event.html">Okinawa, Japan</a>, we had a wonderful half-day event with novice and advanced web creators where we focused on how to perform better in Google Images. At <a href="https://events.withgoogle.com/webmaster-conference-india-2019/">Webmaster Conference India</a> and <a href="https://events.withgoogle.com/wmc/upcoming-events/#content">Indonesia</a>, that might change and we may focus more on how to create faster websites. We will also host web communities in Europe and North America later this year, so keep an eye out for the announcements! <br /> We will continue attending external events as usual; we are doing these events to complement the existing ones. If you want to learn more about our upcoming events, visit the <a href="https://events.withgoogle.com/wmc/">Webmaster Conference</a> site which we'll update monthly, and follow our <a href="https://webmasters.googleblog.com/">blogs</a> and <a href="https://twitter.com/googlewmc">@googlewmc</a> on Twitter! <br /> <br /> Posted by <a href="https://twitter.com/jumpingknee">Takeaki Kanaya</a> and <a href="https://twitter.com/methode">Gary</a> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Webmaster Conference: an event made for you&url=https://webmasters.googleblog.com/2019/06/webmaster-conference.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2019/06/webmaster-conference.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2019/06/webmaster-conference.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=en' rel='tag'> webmaster community </a> </span> </div> </div> </div> <div class='post' data-id='129647820952699233' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2019/03/this-year-in-search-spam-webspam-report.html?hl=en' itemprop='url' title='This year in Search Spam - Webspam report 2018'> This year in Search Spam - Webspam report 2018 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, March 21, 2019 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: justify;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOvkatMgrClA98zzGHPrESp7B_BeKGD9VFnjGZM3df4EKhTlBDHYNVUMkTrsrERpZ71Gm28NukBx3PjPpy5Nj839jv58cCKdRLnFJjZsUKKUJGygPeQtGZELiYha2Iu-9xHdqz/s1600/WebspamReport2018_1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="501" data-original-width="1400" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOvkatMgrClA98zzGHPrESp7B_BeKGD9VFnjGZM3df4EKhTlBDHYNVUMkTrsrERpZ71Gm28NukBx3PjPpy5Nj839jv58cCKdRLnFJjZsUKKUJGygPeQtGZELiYha2Iu-9xHdqz/s640/WebspamReport2018_1.png" width="640" /></a></div> <div style="text-align: justify;"> Google aims to provide the highest quality results for any search. As part of this, we take action to prevent what we call “webspam” from degrading the search experience, content and behaviors that violate our <a href="https://support.google.com/webmasters/answer/35769">webmaster guidelines</a>. Our efforts help ensure that well under 1 percent of results visited by users are for spammy pages. Here’s more about how we fought webspam in 2018.</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <h3 style="text-align: justify;"> Google webspam trends and how we fought webspam in 2018</h3> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> Of the types of spam we fought in 2018, three continue to stand out:</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <b><u>Spam on hacked websites:</u></b> We <a href="https://webmasters.googleblog.com/2018/06/how-we-fought-webspam-webspam-report.html">reported in 2017</a> that we had seen a substantial reduction of spam from hacked websites in search results. This trend continued in 2018, with faster discovery of hacked web pages before they affect search results or put someone in harm’s way.   While we reduced how spam on hacked sites affects search, hacked websites remain a major security problem affecting the safety of the web. Even though we can’t prevent a website hack from happening, we’re committed to helping webmasters whose websites have been compromised by offering resources to<a href="https://developers.google.com/web/fundamentals/security/hacked/"> help them recover from a hacked website. </a></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <b><u>User-generated spam:</u></b> A particular type of spam known as User-generated spam has been a continued focus for us. User-generated spam includes spammy posts on forums, as well as spammy accounts on free blogs and platforms, none of which are meant to be consumed by human beings, and all of which disrupt conversations while adding no value to users. In 2018, we were able to reduce the impact on search users from this type of spam by more than 80%. While we can’t prevent websites from being exploited, we do want to make it easier for website owners to learn how to protect themselves, which is why we provide resources on <a href="https://support.google.com/webmasters/answer/81749">how to prevent abuse of your site’s public areas.</a></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <b><u>Link spam:</u> </b>We continued to protect the value of authoritative and relevant links as an important ranking signal for Search. We continued to deal swiftly with egregious link spam, and made a number of bad linking practices less effective for manipulating ranking. Above all, we continued to engage with webmasters and SEOs to chip away at the many myths that have emerged over the years relating to linking practices. We continued to remind website owners that if you simply stay away from <a href="https://support.google.com/webmasters/answer/66356?hl=en">building links</a> mainly as an attempt to rank better and focus on creating great content, you should not have to worry about any of the myths or realities. We think that one of the best ways of fighting spam of all types is by encouraging website owners to just create great quality content. Resources such as the <a href="https://support.google.com/webmasters/answer/7451184">SEO starter-guide</a> highlight best practices and bust some common myths and misconceptions related to what it takes to appear well in Google Search results. <a href="https://support.google.com/webmasters/answer/93713?hl=en">Reporting link spam</a> is also a great way to assist us in fighting against this type of abuse and to help preserve fairness in Search ranking.</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <h3 style="text-align: justify;"> Working with users, webmasters and developers for a better web</h3> <div style="text-align: justify;"> Everyday users continue to help us find spam, malware and other issues in Search that escape our filters and processes by <a href="https://support.google.com/webmasters/answer/93713">reporting spam on search</a>, <a href="https://safebrowsing.google.com/safebrowsing/report_phish/">reporting phishing</a> or  <a href="//www.google.com/safebrowsing/report_badware/">reporting malware</a>. We received over 180,000 search spam user reports and we were able to take action on 64% of the reports we processed. These reports truly make a difference and we’d like to thank all of you who submitted them. </div> <div style="text-align: justify;"> <br /> <br /></div> <div style="text-align: justify;"> We think it’s important to let website owners known when we detect something wrong with their website. In 2018, we generated over 186 million messages to website owners calling out potential improvements, issues and problems that could affect their site’s appearance on Search results. We can only deliver these notifications to site owners that verified their sites in <a href="https://search.google.com/search-console/welcome">Search Console</a>, and we successfully delivered 96 million of those messages. The rest of the messages will be kept linked with the website for as long as they are relevant, so they can be seen when a webmaster successfully registers their site in Search Console. The majority of these messages were welcoming new users to Search Console, and the second largest group was informing registered Search Console users when Mobile-First Indexing became available. Of all messages, slightly over 2%—about 4 million—were related to <a href="https://support.google.com/webmasters/answer/9044175">manual actions</a> resulting from violations of our Webmaster Guidelines. </div> <div style="text-align: justify;"> <br /> <br /></div> <div style="text-align: justify;"> High quality content keeps spam off of search results, and we continued to improve the tools and reports we offer for webmasters that create that content. The <a href="https://search.google.com/search-console/about">Google Search Console </a>was completely rebuilt from the ground up to provide both new and improved reports (<a href="https://support.google.com/webmasters/answer/7576553">Performance</a>, <a href="https://support.google.com/webmasters/answer/7440203">Index Coverage</a>, <a href="https://support.google.com/webmasters/answer/9049606">Links</a>, <a href="https://developers.google.com/search/mobile-sites/">Mobile Usability report</a>), as well as brand new features (<a href="https://webmasters.googleblog.com/2018/06/new-url-inspection-tool-more-in-search.html">URL Inspection Tool</a> and <a href="https://webmasters.googleblog.com/2018/08/collaboration-and-user-management-in.html">Site and User management)</a>. This improved Search Console graduated out of beta in 2018 and is now available generally to all registered website owners.</div> <div style="text-align: justify;"> <br /> <br /></div> <div style="text-align: justify;"> We didn’t forget the front-end developers who make the modern web work, and focused on helping them make their sites great for users and also search-friendly regardless of whether they are on a CMS, roll their own CSS and JS, or build on top of a web framework. With the new <a href="https://webmasters.googleblog.com/2018/02/seo-audit-category-in-lighthouse.html">SEO audit capability</a> in <a href="https://developers.google.com/web/tools/lighthouse/">Lighthouse</a>, the open-source and automated auditing tool for improving the quality of web pages, developers and webmasters can now run actionable <a href="https://chrome.google.com/webstore/detail/lighthouse/blipmdconlkpinefehnmjammfjpmpbjk">SEO health-checks</a> on their pages and quickly identify areas for improvement.</div> <div style="text-align: justify;"> <br /> <br /></div> <div style="text-align: justify;"> We also engage directly with website owners to provide help with thorny issues. Our dedicated team members meet with webmasters around the world regularly, both online and in-person. We delivered more than 190 <a href="https://www.google.com/intl/en/webmasters/connect/#attend-events">online office hours, online events and offline events</a> in more than 76 cities, to audiences totaling over 170,000 including SEOs, developers and online marketers. We hosted four search events in Tokyo, Singapore, Zurich and Osaka as well as an 11-city Search Conference in India. In 2018, we started live office hours in Spanish on top of English, French, German, Hindi and Japanese, where Webmasters can find help, tips and useful discussion on our <a href="https://www.youtube.com/googlewebmasters">Google Webmaster YouTube channel</a>. Product experts continued to help webmasters find solutions through our <a href="//g.co/webmasterforum">official support forums </a>in over a dozen languages. </div> <div style="text-align: justify;"> <br /> <br /></div> <div style="text-align: justify;"> We look forward to continuing our work to deliver a spam-free Search experience to all in 2019!</div> <div style="text-align: justify;"> <br /></div> <div class="separator" style="clear: both; text-align: justify;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF2Cb72qZBBFVoRF8PRKqsc7xXV3-29vwrqKcjL8jXrGwg1K239czpvbIe_P-N0hz2t7IOaibts6wl8pSgyKVhkujLV5UGCCAOV130sZ3vDD4Yq_FIPoJYdZTLg12arorI3vB2/s1600/WebspamReport2018_2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="501" data-original-width="1400" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF2Cb72qZBBFVoRF8PRKqsc7xXV3-29vwrqKcjL8jXrGwg1K239czpvbIe_P-N0hz2t7IOaibts6wl8pSgyKVhkujLV5UGCCAOV130sZ3vDD4Yq_FIPoJYdZTLg12arorI3vB2/s640/WebspamReport2018_2.png" width="640" /></a></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> Posted by Juan Felipe Rincón, Webmaster Outreach, Dublin</div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: justify;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOvkatMgrClA98zzGHPrESp7B_BeKGD9VFnjGZM3df4EKhTlBDHYNVUMkTrsrERpZ71Gm28NukBx3PjPpy5Nj839jv58cCKdRLnFJjZsUKKUJGygPeQtGZELiYha2Iu-9xHdqz/s1600/WebspamReport2018_1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="501" data-original-width="1400" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOvkatMgrClA98zzGHPrESp7B_BeKGD9VFnjGZM3df4EKhTlBDHYNVUMkTrsrERpZ71Gm28NukBx3PjPpy5Nj839jv58cCKdRLnFJjZsUKKUJGygPeQtGZELiYha2Iu-9xHdqz/s640/WebspamReport2018_1.png" width="640" /></a></div> <div style="text-align: justify;"> Google aims to provide the highest quality results for any search. As part of this, we take action to prevent what we call “webspam” from degrading the search experience, content and behaviors that violate our <a href="https://support.google.com/webmasters/answer/35769">webmaster guidelines</a>. Our efforts help ensure that well under 1 percent of results visited by users are for spammy pages. Here’s more about how we fought webspam in 2018.</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <h3 style="text-align: justify;"> Google webspam trends and how we fought webspam in 2018</h3> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> Of the types of spam we fought in 2018, three continue to stand out:</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <b><u>Spam on hacked websites:</u></b> We <a href="https://webmasters.googleblog.com/2018/06/how-we-fought-webspam-webspam-report.html">reported in 2017</a> that we had seen a substantial reduction of spam from hacked websites in search results. This trend continued in 2018, with faster discovery of hacked web pages before they affect search results or put someone in harm’s way.   While we reduced how spam on hacked sites affects search, hacked websites remain a major security problem affecting the safety of the web. Even though we can’t prevent a website hack from happening, we’re committed to helping webmasters whose websites have been compromised by offering resources to<a href="https://developers.google.com/web/fundamentals/security/hacked/"> help them recover from a hacked website. </a></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <b><u>User-generated spam:</u></b> A particular type of spam known as User-generated spam has been a continued focus for us. User-generated spam includes spammy posts on forums, as well as spammy accounts on free blogs and platforms, none of which are meant to be consumed by human beings, and all of which disrupt conversations while adding no value to users. In 2018, we were able to reduce the impact on search users from this type of spam by more than 80%. While we can’t prevent websites from being exploited, we do want to make it easier for website owners to learn how to protect themselves, which is why we provide resources on <a href="https://support.google.com/webmasters/answer/81749">how to prevent abuse of your site’s public areas.</a></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <b><u>Link spam:</u> </b>We continued to protect the value of authoritative and relevant links as an important ranking signal for Search. We continued to deal swiftly with egregious link spam, and made a number of bad linking practices less effective for manipulating ranking. Above all, we continued to engage with webmasters and SEOs to chip away at the many myths that have emerged over the years relating to linking practices. We continued to remind website owners that if you simply stay away from <a href="https://support.google.com/webmasters/answer/66356?hl=en">building links</a> mainly as an attempt to rank better and focus on creating great content, you should not have to worry about any of the myths or realities. We think that one of the best ways of fighting spam of all types is by encouraging website owners to just create great quality content. Resources such as the <a href="https://support.google.com/webmasters/answer/7451184">SEO starter-guide</a> highlight best practices and bust some common myths and misconceptions related to what it takes to appear well in Google Search results. <a href="https://support.google.com/webmasters/answer/93713?hl=en">Reporting link spam</a> is also a great way to assist us in fighting against this type of abuse and to help preserve fairness in Search ranking.</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <br /></div> <h3 style="text-align: justify;"> Working with users, webmasters and developers for a better web</h3> <div style="text-align: justify;"> Everyday users continue to help us find spam, malware and other issues in Search that escape our filters and processes by <a href="https://support.google.com/webmasters/answer/93713">reporting spam on search</a>, <a href="https://safebrowsing.google.com/safebrowsing/report_phish/">reporting phishing</a> or  <a href="//www.google.com/safebrowsing/report_badware/">reporting malware</a>. We received over 180,000 search spam user reports and we were able to take action on 64% of the reports we processed. These reports truly make a difference and we’d like to thank all of you who submitted them. </div> <div style="text-align: justify;"> <br /> <br /></div> <div style="text-align: justify;"> We think it’s important to let website owners known when we detect something wrong with their website. In 2018, we generated over 186 million messages to website owners calling out potential improvements, issues and problems that could affect their site’s appearance on Search results. We can only deliver these notifications to site owners that verified their sites in <a href="https://search.google.com/search-console/welcome">Search Console</a>, and we successfully delivered 96 million of those messages. The rest of the messages will be kept linked with the website for as long as they are relevant, so they can be seen when a webmaster successfully registers their site in Search Console. The majority of these messages were welcoming new users to Search Console, and the second largest group was informing registered Search Console users when Mobile-First Indexing became available. Of all messages, slightly over 2%—about 4 million—were related to <a href="https://support.google.com/webmasters/answer/9044175">manual actions</a> resulting from violations of our Webmaster Guidelines. </div> <div style="text-align: justify;"> <br /> <br /></div> <div style="text-align: justify;"> High quality content keeps spam off of search results, and we continued to improve the tools and reports we offer for webmasters that create that content. The <a href="https://search.google.com/search-console/about">Google Search Console </a>was completely rebuilt from the ground up to provide both new and improved reports (<a href="https://support.google.com/webmasters/answer/7576553">Performance</a>, <a href="https://support.google.com/webmasters/answer/7440203">Index Coverage</a>, <a href="https://support.google.com/webmasters/answer/9049606">Links</a>, <a href="https://developers.google.com/search/mobile-sites/">Mobile Usability report</a>), as well as brand new features (<a href="https://webmasters.googleblog.com/2018/06/new-url-inspection-tool-more-in-search.html">URL Inspection Tool</a> and <a href="https://webmasters.googleblog.com/2018/08/collaboration-and-user-management-in.html">Site and User management)</a>. This improved Search Console graduated out of beta in 2018 and is now available generally to all registered website owners.</div> <div style="text-align: justify;"> <br /> <br /></div> <div style="text-align: justify;"> We didn’t forget the front-end developers who make the modern web work, and focused on helping them make their sites great for users and also search-friendly regardless of whether they are on a CMS, roll their own CSS and JS, or build on top of a web framework. With the new <a href="https://webmasters.googleblog.com/2018/02/seo-audit-category-in-lighthouse.html">SEO audit capability</a> in <a href="https://developers.google.com/web/tools/lighthouse/">Lighthouse</a>, the open-source and automated auditing tool for improving the quality of web pages, developers and webmasters can now run actionable <a href="https://chrome.google.com/webstore/detail/lighthouse/blipmdconlkpinefehnmjammfjpmpbjk">SEO health-checks</a> on their pages and quickly identify areas for improvement.</div> <div style="text-align: justify;"> <br /> <br /></div> <div style="text-align: justify;"> We also engage directly with website owners to provide help with thorny issues. Our dedicated team members meet with webmasters around the world regularly, both online and in-person. We delivered more than 190 <a href="https://www.google.com/intl/en/webmasters/connect/#attend-events">online office hours, online events and offline events</a> in more than 76 cities, to audiences totaling over 170,000 including SEOs, developers and online marketers. We hosted four search events in Tokyo, Singapore, Zurich and Osaka as well as an 11-city Search Conference in India. In 2018, we started live office hours in Spanish on top of English, French, German, Hindi and Japanese, where Webmasters can find help, tips and useful discussion on our <a href="https://www.youtube.com/googlewebmasters">Google Webmaster YouTube channel</a>. Product experts continued to help webmasters find solutions through our <a href="//g.co/webmasterforum">official support forums </a>in over a dozen languages. </div> <div style="text-align: justify;"> <br /> <br /></div> <div style="text-align: justify;"> We look forward to continuing our work to deliver a spam-free Search experience to all in 2019!</div> <div style="text-align: justify;"> <br /></div> <div class="separator" style="clear: both; text-align: justify;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF2Cb72qZBBFVoRF8PRKqsc7xXV3-29vwrqKcjL8jXrGwg1K239czpvbIe_P-N0hz2t7IOaibts6wl8pSgyKVhkujLV5UGCCAOV130sZ3vDD4Yq_FIPoJYdZTLg12arorI3vB2/s1600/WebspamReport2018_2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="501" data-original-width="1400" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF2Cb72qZBBFVoRF8PRKqsc7xXV3-29vwrqKcjL8jXrGwg1K239czpvbIe_P-N0hz2t7IOaibts6wl8pSgyKVhkujLV5UGCCAOV130sZ3vDD4Yq_FIPoJYdZTLg12arorI3vB2/s640/WebspamReport2018_2.png" width="640" /></a></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> Posted by Juan Felipe Rincón, Webmaster Outreach, Dublin</div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:This year in Search Spam - Webspam report 2018&url=https://webmasters.googleblog.com/2019/03/this-year-in-search-spam-webspam-report.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2019/03/this-year-in-search-spam-webspam-report.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2019/03/this-year-in-search-spam-webspam-report.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/feedback%20and%20communication?hl=en' rel='tag'> feedback and communication </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/forums?hl=en' rel='tag'> forums </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=en' rel='tag'> webmaster community </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20guidelines?hl=en' rel='tag'> webmaster guidelines </a> </span> </div> </div> </div> <div class='post' data-id='580074058977886676' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/06/how-we-fought-webspam-webspam-report.html?hl=en' itemprop='url' title='How we fought webspam - Webspam Report 2017'> How we fought webspam - Webspam Report 2017 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, June 28, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p style="padding:0.8em; border-left: 6px solid #A03; background-color:#FEE; color:#000; line-height:1.5em; font-weight:bold">Note: The information in this post may be outdated. See our latest post about <a href="https://webmasters.googleblog.com/2020/07/how-spam-reports-are-used-at-google.html">reporting spam</a>.</p> <div dir="ltr" style="text-align: left;" trbidi="on"> <img height="215" src="https://lh4.googleusercontent.com/lpMw5N0pkNSPf6i-5HUZSbr_w_I6sCSB1iBqz_ehibY6l_yDl4MNeyaJ4_6rkcVEmxpjzMH44_9W4FbOJzXPXNzr_L2QDzlI8rmm1ccHHLEkN8s0q0g7eD-dFMMtt6Of0p9CtUjR" style="border: none; font-family: Arial; font-size: 11pt; text-align: justify; transform: rotate(0rad); white-space: pre-wrap;" width="602" /><br /> <b style="font-weight: normal;"><br /></b> <br /><div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br />We always want to make sure that when you use Google Search to find information, you get the highest quality results. But, we are aware of many bad actors who are trying to manipulate search ranking and profit from it, which is at odds with our core mission: to organize the world's information and make it universally accessible and useful. Over the years, we've devoted a huge effort toward combating abuse and spam on Search. Here's a look at how we fought abuse in 2017.<br /> <br /><br />We call these various types of abuse that violate the <a href="https://support.google.com/webmasters/answer/35769">webmaster guidelines</a> “spam.” Our evaluation indicated that for many years, less than 1 percent of search results users visited are spammy. In the last couple of years, we’ve managed to further reduce this by half. </span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google webspam trends and how we fought webspam in 2017</span></h3> <b style="font-weight: normal;"><br /></b> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">As we continued to improve, spammers also evolved. One of the trends in 2017 was an increase in website hacking—both for spamming search ranking and for spreading malware. Hacked websites are serious threats to users because hackers can take complete control of a site, deface homepages, erase relevant content, or insert malware and harmful code. They may also record keystrokes, stealing login credentials for online banking or financial transactions. In 2017 we focused on reducing this threat, and were able to detect and remove from search results more than 80 percent of these sites. But hacking is not just a spam problem for search users—it affects the owners of websites as well. To help website owners keep their websites safe, we created a <a href="https://learnwebtech.withgoogle.com/">hands-on resource to help webmasters strengthen their websites’ security</a> and revamped our <a href="https://developers.google.com/web/fundamentals/security/hacked/">help resources to help webmasters recover from a hacked website</a>. The guides are available in 19 languages.<br /><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">We’re also recognizing the importance of robust content management systems (CMSs). A large percentage of websites are run on one of several popular CMSs, and subsequently spammers exploited them by finding ways to abuse their provisions for user-generated content, such as posting spam content in comment sections or forums. We’re working closely with many of the providers of popular content management systems like WordPress and Joomla to help them also fight spammers that abuse their forums, comment sections and websites.<br /><br /><br />Another abuse vector is the manipulation of links, which is one of the foundation ranking signals for Search. In 2017 we doubled down our effort in removing <a href="https://support.google.com/webmasters/answer/2604774?hl=en">unnatural links</a> via ranking improvements and scalable manual actions. We have observed a year-over-year reduction of spam links by almost half.<br /> </span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div> <h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;">W</span></span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">orking with users and webmasters for a better web</span></h3> <br /> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">We’re here to listen: Our automated systems are constantly working to detect and block spam. Still, we always welcome hearing from you when something seems … phishy. Last year, we were able to take action on nearly 90,000 <a href="https://www.google.com/webmasters/tools/spamreport?pli=1">user reports</a> of search spam.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">Reporting spam, malware and other issues you find helps us protect the site owner and other searchers from this abuse. You can file a <a href="https://support.google.com/webmasters/answer/93713">spam report</a>, a <a href="https://safebrowsing.google.com/safebrowsing/report_phish/">phishing report</a> or a <a href="//www.google.com/safebrowsing/report_badware/">malware report.</a> We very much appreciate these reports—a big THANK YOU to all of you who submitted them.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">We also actively work with webmasters to maintain the health of the web ecosystem. </span><span style="font-family: Arial, Helvetica, sans-serif;">Last year, we sent 45 million messages to registered website owners via <a href="https://www.google.com/webmasters/tools/">Search Console</a> letting them know about issues we identified with their websites. More than 6 million of these messages are related to <a href="https://support.google.com/webmasters/answer/2604824">manual actions,</a> providing transparency to webmasters so they understand why their sites got manual actions and how to resolve the issue.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Last year, we <a href="https://webmasters.googleblog.com/2017/08/a-sneak-peek-at-two-experimental.html">released a beta version</a> of a new Search Console to a limited number of users and afterwards, to all users of Search Console. We listened to what matters most to the users, and started with popular functionalities such as <a href="https://support.google.com/webmasters/answer/7576553">Search performance</a>, <a href="https://support.google.com/webmasters/answer/7440203">Index Coverage</a> and others. These can help webmasters optimize their websites' Google Search presence more easily.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Through enhanced <a href="https://safebrowsing.google.com/">Safe Browsing</a> protections, we continue to protect more users from bad actors online. In the last year, we have made significant improvements to our safe browsing protection, such as broadening our <a href="https://security.googleblog.com/2017/03/expanding-protection-for-chrome-users.html">protection of macOS devices</a>, enabling <a href="https://www.blog.google/topics/safety-security/new-security-protections-tailored-you/">predictive phishing protection</a> in Chrome, cracked down on <a href="https://security.googleblog.com/2017/12/additional-protections-by-safe-browsing.html">mobile unwanted software</a>, and launched significant improvements to our ability to protect users from <a href="https://blog.chromium.org/2018/01/further-protecting-users-from-deceptive.html">deceptive Chrome extension installation</a>.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">We have a multitude of channels to engage directly with webmasters. We have dedicated team members who meet with webmasters regularly both online and in-person. We conducted more than 250 <a href="https://www.google.com/intl/en/webmasters/connect/#attend-events">online office hours, online events and offline events</a> around the world in more than 60 cities to audiences totaling over 220,000 website owners, webmasters and digital marketers. In addition, our <a href="//g.co/webmasterforum">official support forum</a> has answered a high volume of questions in many languages. Last year, the forum had 63,000 threads generating over 280,000 contributing posts by 100+ <a href="https://topcontributor.withgoogle.com/profiles">Top Contributors</a> globally. For more details, see this <a href="https://webmasters.googleblog.com/2018/05/helping-webmasters-and-content.html">post</a>. Apart from the <a href="https://productforums.google.com/forum/#!forum/webmasters">forums</a>, <a href="https://webmasters.googleblog.com/">blogs</a> and <a href="https://support.google.com/webmasters/answer/7451184">the SEO starter guide</a>, the <a href="https://www.youtube.com/googlewebmasters">Google Webmaster YouTube channel</a> is another channel to find more tips and insights. We launched a new <a href="https://webmasters.googleblog.com/2017/12/the-seo-snippets-video-series.html">SEO snippets</a> video series to help with short and to-the-point answers to specific questions. Be sure to subscribe to the <a href="https://www.youtube.com/googlewebmasters">channel</a>!</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Despite all these improvements, we know we’re not yet done. We’re relentless in our pursue of an abuse-free user experience, and will keep improving our collaboration with the ecosystem to make it happen.</span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b></div> <img height="227" src="https://lh5.googleusercontent.com/Pfgdv2iIS4iWz96Qdnj5pONl1vHFYEdMWdRR2I2tfrwk-MjZm6YmnFf3lOvAiBDi5Fa4vIaDFdJoDe0lbGWfy-WoCTBDNdGFk3dOnZOTjBP1URZzM0yNJII3KJbRDjeYBWRROwni" width="640" /><div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <br /></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by Cody Kwok, Principal Engineer</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <p style="padding:0.8em; border-left: 6px solid #A03; background-color:#FEE; color:#000; line-height:1.5em; font-weight:bold">Note: The information in this post may be outdated. See our latest post about <a href="https://webmasters.googleblog.com/2020/07/how-spam-reports-are-used-at-google.html">reporting spam</a>.</p> <div dir="ltr" style="text-align: left;" trbidi="on"> <img height="215" src="https://lh4.googleusercontent.com/lpMw5N0pkNSPf6i-5HUZSbr_w_I6sCSB1iBqz_ehibY6l_yDl4MNeyaJ4_6rkcVEmxpjzMH44_9W4FbOJzXPXNzr_L2QDzlI8rmm1ccHHLEkN8s0q0g7eD-dFMMtt6Of0p9CtUjR" style="border: none; font-family: Arial; font-size: 11pt; text-align: justify; transform: rotate(0rad); white-space: pre-wrap;" width="602" /><br /> <b style="font-weight: normal;"><br /></b> <br /><div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br />We always want to make sure that when you use Google Search to find information, you get the highest quality results. But, we are aware of many bad actors who are trying to manipulate search ranking and profit from it, which is at odds with our core mission: to organize the world's information and make it universally accessible and useful. Over the years, we've devoted a huge effort toward combating abuse and spam on Search. Here's a look at how we fought abuse in 2017.<br /> <br /><br />We call these various types of abuse that violate the <a href="https://support.google.com/webmasters/answer/35769">webmaster guidelines</a> “spam.” Our evaluation indicated that for many years, less than 1 percent of search results users visited are spammy. In the last couple of years, we’ve managed to further reduce this by half. </span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google webspam trends and how we fought webspam in 2017</span></h3> <b style="font-weight: normal;"><br /></b> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">As we continued to improve, spammers also evolved. One of the trends in 2017 was an increase in website hacking—both for spamming search ranking and for spreading malware. Hacked websites are serious threats to users because hackers can take complete control of a site, deface homepages, erase relevant content, or insert malware and harmful code. They may also record keystrokes, stealing login credentials for online banking or financial transactions. In 2017 we focused on reducing this threat, and were able to detect and remove from search results more than 80 percent of these sites. But hacking is not just a spam problem for search users—it affects the owners of websites as well. To help website owners keep their websites safe, we created a <a href="https://learnwebtech.withgoogle.com/">hands-on resource to help webmasters strengthen their websites’ security</a> and revamped our <a href="https://developers.google.com/web/fundamentals/security/hacked/">help resources to help webmasters recover from a hacked website</a>. The guides are available in 19 languages.<br /><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">We’re also recognizing the importance of robust content management systems (CMSs). A large percentage of websites are run on one of several popular CMSs, and subsequently spammers exploited them by finding ways to abuse their provisions for user-generated content, such as posting spam content in comment sections or forums. We’re working closely with many of the providers of popular content management systems like WordPress and Joomla to help them also fight spammers that abuse their forums, comment sections and websites.<br /><br /><br />Another abuse vector is the manipulation of links, which is one of the foundation ranking signals for Search. In 2017 we doubled down our effort in removing <a href="https://support.google.com/webmasters/answer/2604774?hl=en">unnatural links</a> via ranking improvements and scalable manual actions. We have observed a year-over-year reduction of spam links by almost half.<br /> </span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div> <h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;">W</span></span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">orking with users and webmasters for a better web</span></h3> <br /> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">We’re here to listen: Our automated systems are constantly working to detect and block spam. Still, we always welcome hearing from you when something seems … phishy. Last year, we were able to take action on nearly 90,000 <a href="https://www.google.com/webmasters/tools/spamreport?pli=1">user reports</a> of search spam.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">Reporting spam, malware and other issues you find helps us protect the site owner and other searchers from this abuse. You can file a <a href="https://support.google.com/webmasters/answer/93713">spam report</a>, a <a href="https://safebrowsing.google.com/safebrowsing/report_phish/">phishing report</a> or a <a href="//www.google.com/safebrowsing/report_badware/">malware report.</a> We very much appreciate these reports—a big THANK YOU to all of you who submitted them.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">We also actively work with webmasters to maintain the health of the web ecosystem. </span><span style="font-family: Arial, Helvetica, sans-serif;">Last year, we sent 45 million messages to registered website owners via <a href="https://www.google.com/webmasters/tools/">Search Console</a> letting them know about issues we identified with their websites. More than 6 million of these messages are related to <a href="https://support.google.com/webmasters/answer/2604824">manual actions,</a> providing transparency to webmasters so they understand why their sites got manual actions and how to resolve the issue.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Last year, we <a href="https://webmasters.googleblog.com/2017/08/a-sneak-peek-at-two-experimental.html">released a beta version</a> of a new Search Console to a limited number of users and afterwards, to all users of Search Console. We listened to what matters most to the users, and started with popular functionalities such as <a href="https://support.google.com/webmasters/answer/7576553">Search performance</a>, <a href="https://support.google.com/webmasters/answer/7440203">Index Coverage</a> and others. These can help webmasters optimize their websites' Google Search presence more easily.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Through enhanced <a href="https://safebrowsing.google.com/">Safe Browsing</a> protections, we continue to protect more users from bad actors online. In the last year, we have made significant improvements to our safe browsing protection, such as broadening our <a href="https://security.googleblog.com/2017/03/expanding-protection-for-chrome-users.html">protection of macOS devices</a>, enabling <a href="https://www.blog.google/topics/safety-security/new-security-protections-tailored-you/">predictive phishing protection</a> in Chrome, cracked down on <a href="https://security.googleblog.com/2017/12/additional-protections-by-safe-browsing.html">mobile unwanted software</a>, and launched significant improvements to our ability to protect users from <a href="https://blog.chromium.org/2018/01/further-protecting-users-from-deceptive.html">deceptive Chrome extension installation</a>.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">We have a multitude of channels to engage directly with webmasters. We have dedicated team members who meet with webmasters regularly both online and in-person. We conducted more than 250 <a href="https://www.google.com/intl/en/webmasters/connect/#attend-events">online office hours, online events and offline events</a> around the world in more than 60 cities to audiences totaling over 220,000 website owners, webmasters and digital marketers. In addition, our <a href="//g.co/webmasterforum">official support forum</a> has answered a high volume of questions in many languages. Last year, the forum had 63,000 threads generating over 280,000 contributing posts by 100+ <a href="https://topcontributor.withgoogle.com/profiles">Top Contributors</a> globally. For more details, see this <a href="https://webmasters.googleblog.com/2018/05/helping-webmasters-and-content.html">post</a>. Apart from the <a href="https://productforums.google.com/forum/#!forum/webmasters">forums</a>, <a href="https://webmasters.googleblog.com/">blogs</a> and <a href="https://support.google.com/webmasters/answer/7451184">the SEO starter guide</a>, the <a href="https://www.youtube.com/googlewebmasters">Google Webmaster YouTube channel</a> is another channel to find more tips and insights. We launched a new <a href="https://webmasters.googleblog.com/2017/12/the-seo-snippets-video-series.html">SEO snippets</a> video series to help with short and to-the-point answers to specific questions. Be sure to subscribe to the <a href="https://www.youtube.com/googlewebmasters">channel</a>!</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Despite all these improvements, we know we’re not yet done. We’re relentless in our pursue of an abuse-free user experience, and will keep improving our collaboration with the ecosystem to make it happen.</span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b></div> <img height="227" src="https://lh5.googleusercontent.com/Pfgdv2iIS4iWz96Qdnj5pONl1vHFYEdMWdRR2I2tfrwk-MjZm6YmnFf3lOvAiBDi5Fa4vIaDFdJoDe0lbGWfy-WoCTBDNdGFk3dOnZOTjBP1URZzM0yNJII3KJbRDjeYBWRROwni" width="640" /><div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <br /></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by Cody Kwok, Principal Engineer</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:How we fought webspam - Webspam Report 2017&url=https://webmasters.googleblog.com/2018/06/how-we-fought-webspam-webspam-report.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/06/how-we-fought-webspam-webspam-report.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2018/06/how-we-fought-webspam-webspam-report.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/feedback%20and%20communication?hl=en' rel='tag'> feedback and communication </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/forums?hl=en' rel='tag'> forums </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=en' rel='tag'> webmaster community </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20guidelines?hl=en' rel='tag'> webmaster guidelines </a> </span> </div> </div> </div> <div class='post' data-id='6859490369591247253' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/06/google-search-at-io-2018.html?hl=en' itemprop='url' title='Google Search at I/O 2018'> Google Search at I/O 2018 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, June 07, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: left;"> With the eleventh annual <a href="https://events.google.com/io/" style="font-weight: normal;">Google I/O</a><span style="font-weight: normal;"> wrapped up, it’s a great time to reflect on some of the highlights.</span></div> <div style="text-align: left;"> <span style="font-weight: normal;"><br /></span></div> <h3 style="text-align: left;"> What we did at I/O</h3> <br /> The event was a wonderful way to meet many great people from various communities across the globe, exchange ideas, and gather feedback. Besides many great <a href="https://www.youtube.com/watch?v=FglWLLA4g-s">web sessions</a>, <a href="https://codelabs.developers.google.com/codelabs/structured-data/index.html?index=..%2F..%2Findex#0">codelabs</a>, and office hours <a href="https://www.google.com/webmasters/connect/">we</a> shared a few things with the community in two sessions specific to Search:<br /> <br /> <br /> <ul style="text-align: left;"> <li><a href="https://www.youtube.com/watch?v=PFwUbgvpdaQ">Deliver search-friendly JavaScript-powered websites</a> with John Mueller and Tom Greenaway</li> <li><a href="https://www.youtube.com/watch?v=NO-sdBzb1Hc">Build a successful web presence with Google Search</a> with Mariya Moeva and John Mueller</li> </ul> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1Nyh3QL_qWT6SaVeulMMYrlfWWhwsFDfeHiPLa73U85olQpHzJTFhry8zCUn7GRt1IPZ2bf0fqOkDQVM_ojjNHdaiAhYsIUti98UmiWO12mPHvxFrsAOiTB5ukbzB1kvkpaik/s1600/image1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="901" data-original-width="1600" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1Nyh3QL_qWT6SaVeulMMYrlfWWhwsFDfeHiPLa73U85olQpHzJTFhry8zCUn7GRt1IPZ2bf0fqOkDQVM_ojjNHdaiAhYsIUti98UmiWO12mPHvxFrsAOiTB5ukbzB1kvkpaik/s400/image1.png" width="400" /></a></div> <br /> The sessions included the launch of JavaScript error reporting in the <a href="https://www.google.com/webmasters/tools/mobile-friendly/">Mobile Friendly Test tool</a>, dynamic rendering (we will discuss this in more detail in a future post), and an explanation of how CMS can use the Indexing and Search Console APIs to provide users with insights. For example, Wix lets their users <a href="https://youtu.be/FBG3-pwMFxU?t=1m22s">submit their homepage to the index</a> and see it in Search results instantly, and Squarespace created a <a href="https://support.squarespace.com/hc/en-us/articles/360001014647" rel="nofollow">Google Search keywords report</a> to help webmasters understand what prospective users search for.<br /> <br /> During the event, we also presented the <a href="http://search.google.com/search-console">new Search Console</a> in the Sandbox area for people to try and were happy to get a lot of positive feedback, from people being excited about the <a href="https://support.google.com/webmasters/answer/7450883">AMP Status report</a> to others exploring how to improve their content for Search.<br /> <br /> <h3 style="text-align: left;"> Hands-on codelabs, case studies and more</h3> <br /> We presented the <a href="https://codelabs.developers.google.com/codelabs/structured-data/index.html?index=..%2F..%2Findex#0">Structured Data Codelab</a> that walks you through adding and <a href="https://search.google.com/structured-data/testing-tool/u/0/">testing structured data</a>. We were really happy to see that it ended up being one of the top 20 codelabs by completions at I/O. If you want to learn more about the benefits of using Structured Data, check out our <a href="https://developers.google.com/search/case-studies/">case studies</a>.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2h3LDlEQVI86qRaO-8nVDicy0wJsqS4BlQ9Rw2N6Had2HIvBxaXAx_YFT7CbGBZLhMFKL6xqP7YdNT4EYdXJO-H28wl_AiwDpaWHzq8o1PDVK0o6DNciZvo4I_VdDPt5IFici/s1600/image2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1201" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2h3LDlEQVI86qRaO-8nVDicy0wJsqS4BlQ9Rw2N6Had2HIvBxaXAx_YFT7CbGBZLhMFKL6xqP7YdNT4EYdXJO-H28wl_AiwDpaWHzq8o1PDVK0o6DNciZvo4I_VdDPt5IFici/s400/image2.png" width="400" /></a></div> <br /> <br /> During the in-person office hours we saw a lot of interest around HTTPS, <a href="https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html">mobile-first indexing</a>, AMP, and many other topics. The in-person Office Hours were a wonderful addition to our monthly <a href="https://www.google.com/webmasters/connect/#attend-events">Webmaster Office Hours hangout</a>. The questions and comments will help us adjust our documentation and tools by making them clearer and easier to use for everyone.<br /> <br /> <h3 style="text-align: left;"> Highlights and key takeaways</h3> <br /> We also repeated a few key points that web developers should have an eye on when building websites, such as:<br /> <br /> <br /> <ul style="text-align: left;"> <li>Indexing and rendering don’t happen at the same time. We may defer the rendering to a later point in time.</li> <li>Make sure the content you want in Search has metadata, correct HTTP statuses, and the intended canonical tag.</li> <li>Hash-based routing (URLs with "#") should be deprecated in favour of the JavaScript History API in Single Page Apps.</li> <li>Links should have an href attribute pointing to a URL, so Googlebot can follow the links properly.</li> </ul> <br /> Make sure to <a href="https://www.youtube.com/watch?v=PFwUbgvpdaQ">watch this talk</a> for more on indexing, dynamic rendering and troubleshooting your site. If you wanna learn more about things to do as a CMS developer or theme author or Structured Data, <a href="https://www.youtube.com/watch?v=NO-sdBzb1Hc">watch this talk</a>.<br /> <br /> We were excited to meet some of you at I/O as well as the <a href="https://events.google.com/io/extended/">global I/O extended events</a> and share the latest developments in Search. To stay in touch, join the <a href="https://productforums.google.com/forum/#!forum/webmasters">Webmaster Forum</a> or follow us on <a href="https://twitter.com/googlewmc" rel="nofollow">Twitter</a>, <a href="https://plus.google.com/+googlewebmasters">Google+</a>, and <a href="https://www.youtube.com/user/GoogleWebmasterHelp">YouTube</a>.<br /> <br />  <span class="byline-author">Posted by Martin Splitt, Webmaster Trends Analyst</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: left;"> With the eleventh annual <a href="https://events.google.com/io/" style="font-weight: normal;">Google I/O</a><span style="font-weight: normal;"> wrapped up, it’s a great time to reflect on some of the highlights.</span></div> <div style="text-align: left;"> <span style="font-weight: normal;"><br /></span></div> <h3 style="text-align: left;"> What we did at I/O</h3> <br /> The event was a wonderful way to meet many great people from various communities across the globe, exchange ideas, and gather feedback. Besides many great <a href="https://www.youtube.com/watch?v=FglWLLA4g-s">web sessions</a>, <a href="https://codelabs.developers.google.com/codelabs/structured-data/index.html?index=..%2F..%2Findex#0">codelabs</a>, and office hours <a href="https://www.google.com/webmasters/connect/">we</a> shared a few things with the community in two sessions specific to Search:<br /> <br /> <br /> <ul style="text-align: left;"> <li><a href="https://www.youtube.com/watch?v=PFwUbgvpdaQ">Deliver search-friendly JavaScript-powered websites</a> with John Mueller and Tom Greenaway</li> <li><a href="https://www.youtube.com/watch?v=NO-sdBzb1Hc">Build a successful web presence with Google Search</a> with Mariya Moeva and John Mueller</li> </ul> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1Nyh3QL_qWT6SaVeulMMYrlfWWhwsFDfeHiPLa73U85olQpHzJTFhry8zCUn7GRt1IPZ2bf0fqOkDQVM_ojjNHdaiAhYsIUti98UmiWO12mPHvxFrsAOiTB5ukbzB1kvkpaik/s1600/image1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="901" data-original-width="1600" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1Nyh3QL_qWT6SaVeulMMYrlfWWhwsFDfeHiPLa73U85olQpHzJTFhry8zCUn7GRt1IPZ2bf0fqOkDQVM_ojjNHdaiAhYsIUti98UmiWO12mPHvxFrsAOiTB5ukbzB1kvkpaik/s400/image1.png" width="400" /></a></div> <br /> The sessions included the launch of JavaScript error reporting in the <a href="https://www.google.com/webmasters/tools/mobile-friendly/">Mobile Friendly Test tool</a>, dynamic rendering (we will discuss this in more detail in a future post), and an explanation of how CMS can use the Indexing and Search Console APIs to provide users with insights. For example, Wix lets their users <a href="https://youtu.be/FBG3-pwMFxU?t=1m22s">submit their homepage to the index</a> and see it in Search results instantly, and Squarespace created a <a href="https://support.squarespace.com/hc/en-us/articles/360001014647" rel="nofollow">Google Search keywords report</a> to help webmasters understand what prospective users search for.<br /> <br /> During the event, we also presented the <a href="http://search.google.com/search-console">new Search Console</a> in the Sandbox area for people to try and were happy to get a lot of positive feedback, from people being excited about the <a href="https://support.google.com/webmasters/answer/7450883">AMP Status report</a> to others exploring how to improve their content for Search.<br /> <br /> <h3 style="text-align: left;"> Hands-on codelabs, case studies and more</h3> <br /> We presented the <a href="https://codelabs.developers.google.com/codelabs/structured-data/index.html?index=..%2F..%2Findex#0">Structured Data Codelab</a> that walks you through adding and <a href="https://search.google.com/structured-data/testing-tool/u/0/">testing structured data</a>. We were really happy to see that it ended up being one of the top 20 codelabs by completions at I/O. If you want to learn more about the benefits of using Structured Data, check out our <a href="https://developers.google.com/search/case-studies/">case studies</a>.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2h3LDlEQVI86qRaO-8nVDicy0wJsqS4BlQ9Rw2N6Had2HIvBxaXAx_YFT7CbGBZLhMFKL6xqP7YdNT4EYdXJO-H28wl_AiwDpaWHzq8o1PDVK0o6DNciZvo4I_VdDPt5IFici/s1600/image2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1201" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2h3LDlEQVI86qRaO-8nVDicy0wJsqS4BlQ9Rw2N6Had2HIvBxaXAx_YFT7CbGBZLhMFKL6xqP7YdNT4EYdXJO-H28wl_AiwDpaWHzq8o1PDVK0o6DNciZvo4I_VdDPt5IFici/s400/image2.png" width="400" /></a></div> <br /> <br /> During the in-person office hours we saw a lot of interest around HTTPS, <a href="https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html">mobile-first indexing</a>, AMP, and many other topics. The in-person Office Hours were a wonderful addition to our monthly <a href="https://www.google.com/webmasters/connect/#attend-events">Webmaster Office Hours hangout</a>. The questions and comments will help us adjust our documentation and tools by making them clearer and easier to use for everyone.<br /> <br /> <h3 style="text-align: left;"> Highlights and key takeaways</h3> <br /> We also repeated a few key points that web developers should have an eye on when building websites, such as:<br /> <br /> <br /> <ul style="text-align: left;"> <li>Indexing and rendering don’t happen at the same time. We may defer the rendering to a later point in time.</li> <li>Make sure the content you want in Search has metadata, correct HTTP statuses, and the intended canonical tag.</li> <li>Hash-based routing (URLs with "#") should be deprecated in favour of the JavaScript History API in Single Page Apps.</li> <li>Links should have an href attribute pointing to a URL, so Googlebot can follow the links properly.</li> </ul> <br /> Make sure to <a href="https://www.youtube.com/watch?v=PFwUbgvpdaQ">watch this talk</a> for more on indexing, dynamic rendering and troubleshooting your site. If you wanna learn more about things to do as a CMS developer or theme author or Structured Data, <a href="https://www.youtube.com/watch?v=NO-sdBzb1Hc">watch this talk</a>.<br /> <br /> We were excited to meet some of you at I/O as well as the <a href="https://events.google.com/io/extended/">global I/O extended events</a> and share the latest developments in Search. To stay in touch, join the <a href="https://productforums.google.com/forum/#!forum/webmasters">Webmaster Forum</a> or follow us on <a href="https://twitter.com/googlewmc" rel="nofollow">Twitter</a>, <a href="https://plus.google.com/+googlewebmasters">Google+</a>, and <a href="https://www.youtube.com/user/GoogleWebmasterHelp">YouTube</a>.<br /> <br />  <span class="byline-author">Posted by Martin Splitt, Webmaster Trends Analyst</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Google Search at I/O 2018&url=https://webmasters.googleblog.com/2018/06/google-search-at-io-2018.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/06/google-search-at-io-2018.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2018/06/google-search-at-io-2018.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/Google%20I%2FO?hl=en' rel='tag'> Google I/O </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/javascript?hl=en' rel='tag'> javascript </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/structured%20data?hl=en' rel='tag'> structured data </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=en' rel='tag'> webmaster community </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=en' rel='tag'> webmaster tools </a> </span> </div> </div> </div> <div class='post' data-id='2804943324287873011' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/05/helping-webmasters-and-content.html?hl=en' itemprop='url' title='Our goal: helping webmasters and content creators'> Our goal: helping webmasters and content creators </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, May 10, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Great websites are the result of the hard work of website owners who make their content and services accessible to the world. Even though it’s simpler now to run a website than it was years ago, it can still feel like a complex undertaking. This is why we invest a lot of time and effort in improving Google Search so that website owners can spend more time focusing on building the most useful content for their users, while we take care of helping users find that content. </span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Most website owners find they don’t have to worry much about what Google is doing—they post their content, and then Googlebot discovers, crawls, indexes and understands that content, to point users to relevant pages on those sites. However, sometimes the technical details still matter, and sometimes a great deal.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: pre-wrap;">For those times when site owners would like a bit of help from someone at Google, or an explanation for why something works a particular way, or why things appear in a particular way, or how to fix what looks like a technical glitch, we have a global team dedicated to making sure there are </span><span id="docs-internal-guid-2f9b6a4e-4c34-3c59-1342-7eb9dbf3a9b5"><a href="https://www.google.com/webmasters/support/" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">many places for a website owner to get help</span></a></span><span style="white-space: pre-wrap;"> from Google and knowledgeable members of the community.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: pre-wrap;">The first place to start for help is </span><span id="docs-internal-guid-b3141267-4c34-90ab-e9bb-8ce2099bc0e4"><a href="https://www.google.com/webmasters" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Google Webmasters</span></a></span><span style="white-space: pre-wrap;">, a place where all of our support resources (many of which are available in 40 languages) are within easy reach:</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> </div> <ul style="text-align: left;"> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-e4cc8742-4c35-9296-fc93-cac05d590ca7"><a href="https://developers.google.com/web/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Web Fundamentals</span></a></span>: Provides technical guidance on building a modern website that takes advantage of open web standards.</span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-5f0744fe-4c35-bad5-cd7d-81bfa51802cf"><a href="http://developers.google.com/search" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Search developer documentation</span></a></span>: Describes how Google crawls and indexes a website. Includes authoritative guidance on building a site that is optimized for Google Search. </span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-a217c0d6-4c35-e2e7-7ce6-b6db1ec4e537"><a href="https://support.google.com/webmasters#topic=3309469" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Search Console Help Center</span></a></span>: Provides detailed information on how to use and take advantage of <span id="docs-internal-guid-671b0506-4c36-0822-66b8-dacf64ade168"><a href="https://www.google.com/webmasters/tools/home" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Search Console</span></a></span>, the best way for a website owner to understand how Google sees their site. </span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;">The <span id="docs-internal-guid-b78fe94d-4c36-34f4-9f17-80d85e90033b"><a href="https://support.google.com/webmasters/answer/7451184?hl=en" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Search Engine Optimization (SEO) Starter Guide</span></a></span>: Provides a complete overview of the basics of SEO according to our recommended best practices.</span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-9e7fd398-4c36-5e7a-9bbe-29b61e2fe825"><a href="https://support.google.com/webmasters/answer/35769" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google webmaster guidelines</span></a></span>: Describes policies and practices that may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action that can negatively affect their Search appearance. </span></li> <li><span id="docs-internal-guid-eca34a5b-4c36-8787-13c3-a953ad02eff3"><a href="https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Webmasters YouTube Channel</span></a></span></li> </ul> <br /> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Our second path to getting help is through our </span></span><span id="docs-internal-guid-84446268-4c36-b470-95bc-79c265c97803"><a href="https://productforums.google.com/forum/#!forum/webmasters" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster Central Help Forums</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">. We have forums in 16 languages—in </span></span><span id="docs-internal-guid-d0946682-4c36-e927-8ff1-d3fe0a060cfa"><a href="https://productforums.google.com/forum/#!forum/webmasters" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">English</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-es" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Spanish</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-hi" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Hindi</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-fr" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">French</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-it" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Italian</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-pt" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Portuguese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-ja" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Japanese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-de" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">German</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-ru" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Russian</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-tr" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Turkish</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-pl" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Polish</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-id" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Bahasa Indonesia</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-th" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Thai</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/?hl=vi#!topicsearchin/hotro-vi/category$3A%28webmaster-vi%29" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Vietnamese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-zh-cn" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Chinese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://productforums.google.com/forum/#!forum/webmaster-ko" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Korean</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">. The forums are staffed with dedicated Googlers who are there to make sure your questions get answered. Aside from the Googlers who monitor the forums, there is an amazing group of <a href="https://topcontributor.withgoogle.com/profiles">Top Contributors</a> who generously offer their time to help other members of the community—many times providing greater detail and analysis for a particular website’s content than we could. The forums allow for both a public discussion and, if the case requires it, for private follow-up replies in the forum.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">A third path for support to website owners is our series of </span></span><span id="docs-internal-guid-9bd4b4cf-4c3d-9e3f-eff1-ec2a09659099"><a href="https://www.google.com/webmasters/connect/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Online Webmaster Office Hours</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> — in English, German, Japanese, Turkish, Hindi and French. Anyone who joins these is welcome to ask us questions about website appearance in Google Search, which we will answer to the best of our abilities. All of our team members think that one of the best parts of speaking at conferences and events is the opportunity to answer questions from the audience,  and the online office hours format creates that opportunity for many more people who might not be able to travel to a specialized event. You can always check out the </span></span><span id="docs-internal-guid-e226dfaf-4c3d-d8c5-2c6a-2f2bb7ff84ee"><a href="https://www.google.com/webmasters/connect/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster calendar</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> for upcoming webmaster officer hours and live events.</span></span><br /> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: pre-wrap;">Beyond all these resources, we also work hard to ensure that everyone who wants to understand Google Search can find relevant info on our frequently updated site <a href="https://www.google.com/search/howsearchworks/">How Search Works</a>.</span></span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; white-space: pre-wrap;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; white-space: pre-wrap;">While how a website behaves on the web is openly visible to all who can see it, we know that some website owners prefer not to make it known their website has a problem in a public forum. There’s no shame in asking for support, but if you have an issue for your website that seems sensitive—for which you don’t think you can share all the details publicly—you can call out that you would prefer to share necessary details only with someone experienced and who is willing to help, using the forum’s “Private Reply” feature.</span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Are there other things you think we should be doing that would help your website get the most out of search? Please let us know -- in our forums, our office hours, or via Twitter <a href="https://twitter.com/search?q=%40googlewmc&src=typd&lang=en" target="_blank">@googlewmc</a>.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Posted by Juan Felipe Rincón from Google’s Webmaster Outreach & Support team</span></span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Great websites are the result of the hard work of website owners who make their content and services accessible to the world. Even though it’s simpler now to run a website than it was years ago, it can still feel like a complex undertaking. This is why we invest a lot of time and effort in improving Google Search so that website owners can spend more time focusing on building the most useful content for their users, while we take care of helping users find that content. </span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Most website owners find they don’t have to worry much about what Google is doing—they post their content, and then Googlebot discovers, crawls, indexes and understands that content, to point users to relevant pages on those sites. However, sometimes the technical details still matter, and sometimes a great deal.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: pre-wrap;">For those times when site owners would like a bit of help from someone at Google, or an explanation for why something works a particular way, or why things appear in a particular way, or how to fix what looks like a technical glitch, we have a global team dedicated to making sure there are </span><span id="docs-internal-guid-2f9b6a4e-4c34-3c59-1342-7eb9dbf3a9b5"><a href="https://www.google.com/webmasters/support/" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">many places for a website owner to get help</span></a></span><span style="white-space: pre-wrap;"> from Google and knowledgeable members of the community.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: pre-wrap;">The first place to start for help is </span><span id="docs-internal-guid-b3141267-4c34-90ab-e9bb-8ce2099bc0e4"><a href="https://www.google.com/webmasters" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Google Webmasters</span></a></span><span style="white-space: pre-wrap;">, a place where all of our support resources (many of which are available in 40 languages) are within easy reach:</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> </div> <ul style="text-align: left;"> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-e4cc8742-4c35-9296-fc93-cac05d590ca7"><a href="https://developers.google.com/web/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Web Fundamentals</span></a></span>: Provides technical guidance on building a modern website that takes advantage of open web standards.</span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-5f0744fe-4c35-bad5-cd7d-81bfa51802cf"><a href="http://developers.google.com/search" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Search developer documentation</span></a></span>: Describes how Google crawls and indexes a website. Includes authoritative guidance on building a site that is optimized for Google Search. </span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-a217c0d6-4c35-e2e7-7ce6-b6db1ec4e537"><a href="https://support.google.com/webmasters#topic=3309469" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Search Console Help Center</span></a></span>: Provides detailed information on how to use and take advantage of <span id="docs-internal-guid-671b0506-4c36-0822-66b8-dacf64ade168"><a href="https://www.google.com/webmasters/tools/home" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Search Console</span></a></span>, the best way for a website owner to understand how Google sees their site. </span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;">The <span id="docs-internal-guid-b78fe94d-4c36-34f4-9f17-80d85e90033b"><a href="https://support.google.com/webmasters/answer/7451184?hl=en" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Search Engine Optimization (SEO) Starter Guide</span></a></span>: Provides a complete overview of the basics of SEO according to our recommended best practices.</span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-9e7fd398-4c36-5e7a-9bbe-29b61e2fe825"><a href="https://support.google.com/webmasters/answer/35769" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google webmaster guidelines</span></a></span>: Describes policies and practices that may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action that can negatively affect their Search appearance. </span></li> <li><span id="docs-internal-guid-eca34a5b-4c36-8787-13c3-a953ad02eff3"><a href="https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Webmasters YouTube Channel</span></a></span></li> </ul> <br /> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Our second path to getting help is through our </span></span><span id="docs-internal-guid-84446268-4c36-b470-95bc-79c265c97803"><a href="https://productforums.google.com/forum/#!forum/webmasters" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster Central Help Forums</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">. We have forums in 16 languages—in </span></span><span id="docs-internal-guid-d0946682-4c36-e927-8ff1-d3fe0a060cfa"><a href="https://productforums.google.com/forum/#!forum/webmasters" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">English</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-es" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Spanish</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-hi" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Hindi</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-fr" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">French</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-it" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Italian</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-pt" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Portuguese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-ja" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Japanese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-de" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">German</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-ru" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Russian</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-tr" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Turkish</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-pl" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Polish</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-id" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Bahasa Indonesia</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-th" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Thai</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/?hl=vi#!topicsearchin/hotro-vi/category$3A%28webmaster-vi%29" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Vietnamese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-zh-cn" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Chinese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://productforums.google.com/forum/#!forum/webmaster-ko" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Korean</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">. The forums are staffed with dedicated Googlers who are there to make sure your questions get answered. Aside from the Googlers who monitor the forums, there is an amazing group of <a href="https://topcontributor.withgoogle.com/profiles">Top Contributors</a> who generously offer their time to help other members of the community—many times providing greater detail and analysis for a particular website’s content than we could. The forums allow for both a public discussion and, if the case requires it, for private follow-up replies in the forum.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">A third path for support to website owners is our series of </span></span><span id="docs-internal-guid-9bd4b4cf-4c3d-9e3f-eff1-ec2a09659099"><a href="https://www.google.com/webmasters/connect/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Online Webmaster Office Hours</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> — in English, German, Japanese, Turkish, Hindi and French. Anyone who joins these is welcome to ask us questions about website appearance in Google Search, which we will answer to the best of our abilities. All of our team members think that one of the best parts of speaking at conferences and events is the opportunity to answer questions from the audience,  and the online office hours format creates that opportunity for many more people who might not be able to travel to a specialized event. You can always check out the </span></span><span id="docs-internal-guid-e226dfaf-4c3d-d8c5-2c6a-2f2bb7ff84ee"><a href="https://www.google.com/webmasters/connect/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster calendar</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> for upcoming webmaster officer hours and live events.</span></span><br /> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: pre-wrap;">Beyond all these resources, we also work hard to ensure that everyone who wants to understand Google Search can find relevant info on our frequently updated site <a href="https://www.google.com/search/howsearchworks/">How Search Works</a>.</span></span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; white-space: pre-wrap;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; white-space: pre-wrap;">While how a website behaves on the web is openly visible to all who can see it, we know that some website owners prefer not to make it known their website has a problem in a public forum. There’s no shame in asking for support, but if you have an issue for your website that seems sensitive—for which you don’t think you can share all the details publicly—you can call out that you would prefer to share necessary details only with someone experienced and who is willing to help, using the forum’s “Private Reply” feature.</span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Are there other things you think we should be doing that would help your website get the most out of search? Please let us know -- in our forums, our office hours, or via Twitter <a href="https://twitter.com/search?q=%40googlewmc&src=typd&lang=en" target="_blank">@googlewmc</a>.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Posted by Juan Felipe Rincón from Google’s Webmaster Outreach & Support team</span></span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Our goal: helping webmasters and content creators&url=https://webmasters.googleblog.com/2018/05/helping-webmasters-and-content.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/05/helping-webmasters-and-content.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2018/05/helping-webmasters-and-content.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/forums?hl=en' rel='tag'> forums </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/general%20tips?hl=en' rel='tag'> general tips </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/products%20and%20services?hl=en' rel='tag'> products and services </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/questions?hl=en' rel='tag'> questions </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20results?hl=en' rel='tag'> rich results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/search%20console?hl=en' rel='tag'> search console </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=en' rel='tag'> webmaster community </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20guidelines?hl=en' rel='tag'> webmaster guidelines </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=en' rel='tag'> webmaster tools </a> </span> </div> </div> </div> <div class='post' data-id='5043170892468867247' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/05/google-io-2018-sessions-SEOs.html?hl=en' itemprop='url' title='Google I/O 2018 - What sessions should SEOs and Webmasters watch live ?'> Google I/O 2018 - What sessions should SEOs and Webmasters watch live ? </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, May 08, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="https://events.google.com/io/" target="_blank">Google I/O 2018</a> is starting today in California, to an international audience of 7,000+ developers. It will run until Thursday night. It is our annual developers festival, where product announcements are made, new APIs and frameworks are introduced, and Product Managers present the latest from Google.<br /> <br /> However, you don't have to physically attend the event to take advantage of this once-a-year opportunity: many conferences and talks are live streamed on YouTube for anyone to watch. You will find the full-event schedule <a href="https://events.google.com/io/schedule" target="_blank">here</a>.<br /> <div> <br /></div> <div> <div> Dozens upon dozens of talks will take place over the next 3 days. We have hand picked the talks that we think will be the most interesting for webmasters and SEO professionals. Each link shared will bring you to pages with more details about each talk, and you will find out how to tune in to the live stream. All times are California time (PCT). We might add other sessions to this list.</div> <div> <br /></div> </div> <div> <br /></div> <div> <div> <b>Tuesday, May 8th</b></div> <div> <br /> <ul style="text-align: left;"> <li><b>3pm</b> - Web Security post Spectre/Meltdown, with Emily Schechter and Chris Palmer - <a href="https://events.google.com/io/schedule/?section=may-8&sid=cc6ef17f-243c-451b-9e18-a50bdf959158&topic=web" target="_blank">more info</a>.</li> <li><b>5pm</b> - Dru Knox and Stephan Somogyi talk about building a seamless web with Chrome - <a href="https://events.google.com/io/schedule/?section=may-8&sid=f4839672-8ab3-49be-ba2b-df5be6ff908f&topic=web" target="_blank">more info</a>.</li> </ul> </div> <div> <br /></div> </div> <div> <br /></div> <div> <div> <b>Wednesday, May 9th</b></div> <div> <br /> <ul style="text-align: left;"> <li><b>9.30am</b> - Ewa Gasperowicz and Addy Osmani talk about Web Performance and increasing control over the loading experience - <a href="https://events.google.com/io/schedule/?section=may-8&sid=5ca0e495-8409-4279-a4d9-8b5306e75e62&topic=web" target="_blank">more info</a>.</li> <li><b>10.30am</b> - Alberto Medina and Thierry Muller will explain how to make a WordPress site progressive - <a href="https://events.google.com/io/schedule/?section=may-8&sid=8735be7c-d42d-4fab-abfe-69e48a624261&topic=web" target="_blank">more info</a>.</li> <li><b>11.30am</b> - Rob Dodson and Dominic Mazzoni will cover "What's new in web accessibility" - <a href="https://events.google.com/io/schedule/?section=may-8&sid=851d5519-9bd8-4431-aa2e-fca6c1e41dd3&topic=web" target="_blank">more info</a>.</li> <li><b>3.30pm</b> - Michael Bleigh will introduce how to leverage AMP in Firebase for a blazing fast website - <a href="https://events.google.com/io/schedule/?section=may-8&sid=d93e965b-3896-4923-8e57-84914fcee763&topic=web" target="_blank">more info</a>.</li> <li><b>4.30pm</b> - Rick Viscomi and Vinamrata Singal will introduce the latest with Lighthouse and Chrome UX Report for Web Performance - <a href="https://events.google.com/io/schedule/?section=may-8&sid=2524b9ad-2777-4b3c-951d-4b8accedfd53&topic=web" target="_blank">more info</a>.</li> </ul> </div> <div> <br /></div> <div> <br /></div> <div> <div> <b>Thursday, May 10th</b></div> <div> <br /> <ul style="text-align: left;"> <li><b>8.30am</b> - John Mueller and Tom Greenaway will talk about building Search-friendly JavaScript websites - <a href="https://events.google.com/io/schedule/?section=may-10&sid=e8a0d2f7-1eb2-4dc9-a69c-3f28d460b61f" target="_blank">more info</a>.</li> <li><b>9.30am</b> - Build e-commerce sites for the modern web with AMP, PWA, and more, with Adam Greenberg and Rowan Merewood - <a href="https://events.google.com/io/schedule/?section=may-8&sid=90159532-d4bd-4a46-97c5-77ecac04b246&topic=web" target="_blank">more info</a>.</li> <li><b>12.30pm</b> - Session on "Building a successful web presence with Google Search" by John Mueller and Mariya Moeva - <a href="https://events.google.com/io/schedule/?section=may-8&sid=844d803c-ce5b-4dd6-a918-c8fbd95611ac&topic=web" target="_blank">more info</a>.</li> </ul> </div> <div> <br /> <br /></div> </div> </div> <div> <div> This list is only a sample of the content at this year's Google I/O, and there might be many more that are interesting to you! To find out about those other talks, check out the <a href="https://events.google.com/io/schedule?section=may-8&topic=web&type=sessions" target="_blank">full list of web sessions</a>, but also the <a href="https://events.google.com/io/schedule?section=may-8&topic=design" target="_blank">sessions about Design</a>, the <a href="https://events.google.com/io/schedule?section=may-8&topic=cloud" target="_blank">Cloud sessions</a>, the <a href="https://events.google.com/io/schedule?section=may-8&topic=machinelearning%26ai&type=sessions" target="_blank">machine learning sessions</a>, and more… </div> <div> <br /></div> </div> <div> <div> We hope you can make the time to watch the talks online, and participate in the excitement of I/O ! The videos will also be available on Youtube after the event, in case you can't tune in live.</div> <div> <br /></div> </div> <div> <div> <br /></div> <div> <span style="color: #666666;">Posted by <a href="https://twitter.com/VincentCourson" target="_blank">Vincent Courson</a>, Search Outreach Specialist, and the Google Webmasters team</span></div> <div> <br /></div> </div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="https://events.google.com/io/" target="_blank">Google I/O 2018</a> is starting today in California, to an international audience of 7,000+ developers. It will run until Thursday night. It is our annual developers festival, where product announcements are made, new APIs and frameworks are introduced, and Product Managers present the latest from Google.<br /> <br /> However, you don't have to physically attend the event to take advantage of this once-a-year opportunity: many conferences and talks are live streamed on YouTube for anyone to watch. You will find the full-event schedule <a href="https://events.google.com/io/schedule" target="_blank">here</a>.<br /> <div> <br /></div> <div> <div> Dozens upon dozens of talks will take place over the next 3 days. We have hand picked the talks that we think will be the most interesting for webmasters and SEO professionals. Each link shared will bring you to pages with more details about each talk, and you will find out how to tune in to the live stream. All times are California time (PCT). We might add other sessions to this list.</div> <div> <br /></div> </div> <div> <br /></div> <div> <div> <b>Tuesday, May 8th</b></div> <div> <br /> <ul style="text-align: left;"> <li><b>3pm</b> - Web Security post Spectre/Meltdown, with Emily Schechter and Chris Palmer - <a href="https://events.google.com/io/schedule/?section=may-8&sid=cc6ef17f-243c-451b-9e18-a50bdf959158&topic=web" target="_blank">more info</a>.</li> <li><b>5pm</b> - Dru Knox and Stephan Somogyi talk about building a seamless web with Chrome - <a href="https://events.google.com/io/schedule/?section=may-8&sid=f4839672-8ab3-49be-ba2b-df5be6ff908f&topic=web" target="_blank">more info</a>.</li> </ul> </div> <div> <br /></div> </div> <div> <br /></div> <div> <div> <b>Wednesday, May 9th</b></div> <div> <br /> <ul style="text-align: left;"> <li><b>9.30am</b> - Ewa Gasperowicz and Addy Osmani talk about Web Performance and increasing control over the loading experience - <a href="https://events.google.com/io/schedule/?section=may-8&sid=5ca0e495-8409-4279-a4d9-8b5306e75e62&topic=web" target="_blank">more info</a>.</li> <li><b>10.30am</b> - Alberto Medina and Thierry Muller will explain how to make a WordPress site progressive - <a href="https://events.google.com/io/schedule/?section=may-8&sid=8735be7c-d42d-4fab-abfe-69e48a624261&topic=web" target="_blank">more info</a>.</li> <li><b>11.30am</b> - Rob Dodson and Dominic Mazzoni will cover "What's new in web accessibility" - <a href="https://events.google.com/io/schedule/?section=may-8&sid=851d5519-9bd8-4431-aa2e-fca6c1e41dd3&topic=web" target="_blank">more info</a>.</li> <li><b>3.30pm</b> - Michael Bleigh will introduce how to leverage AMP in Firebase for a blazing fast website - <a href="https://events.google.com/io/schedule/?section=may-8&sid=d93e965b-3896-4923-8e57-84914fcee763&topic=web" target="_blank">more info</a>.</li> <li><b>4.30pm</b> - Rick Viscomi and Vinamrata Singal will introduce the latest with Lighthouse and Chrome UX Report for Web Performance - <a href="https://events.google.com/io/schedule/?section=may-8&sid=2524b9ad-2777-4b3c-951d-4b8accedfd53&topic=web" target="_blank">more info</a>.</li> </ul> </div> <div> <br /></div> <div> <br /></div> <div> <div> <b>Thursday, May 10th</b></div> <div> <br /> <ul style="text-align: left;"> <li><b>8.30am</b> - John Mueller and Tom Greenaway will talk about building Search-friendly JavaScript websites - <a href="https://events.google.com/io/schedule/?section=may-10&sid=e8a0d2f7-1eb2-4dc9-a69c-3f28d460b61f" target="_blank">more info</a>.</li> <li><b>9.30am</b> - Build e-commerce sites for the modern web with AMP, PWA, and more, with Adam Greenberg and Rowan Merewood - <a href="https://events.google.com/io/schedule/?section=may-8&sid=90159532-d4bd-4a46-97c5-77ecac04b246&topic=web" target="_blank">more info</a>.</li> <li><b>12.30pm</b> - Session on "Building a successful web presence with Google Search" by John Mueller and Mariya Moeva - <a href="https://events.google.com/io/schedule/?section=may-8&sid=844d803c-ce5b-4dd6-a918-c8fbd95611ac&topic=web" target="_blank">more info</a>.</li> </ul> </div> <div> <br /> <br /></div> </div> </div> <div> <div> This list is only a sample of the content at this year's Google I/O, and there might be many more that are interesting to you! To find out about those other talks, check out the <a href="https://events.google.com/io/schedule?section=may-8&topic=web&type=sessions" target="_blank">full list of web sessions</a>, but also the <a href="https://events.google.com/io/schedule?section=may-8&topic=design" target="_blank">sessions about Design</a>, the <a href="https://events.google.com/io/schedule?section=may-8&topic=cloud" target="_blank">Cloud sessions</a>, the <a href="https://events.google.com/io/schedule?section=may-8&topic=machinelearning%26ai&type=sessions" target="_blank">machine learning sessions</a>, and more… </div> <div> <br /></div> </div> <div> <div> We hope you can make the time to watch the talks online, and participate in the excitement of I/O ! The videos will also be available on Youtube after the event, in case you can't tune in live.</div> <div> <br /></div> </div> <div> <div> <br /></div> <div> <span style="color: #666666;">Posted by <a href="https://twitter.com/VincentCourson" target="_blank">Vincent Courson</a>, Search Outreach Specialist, and the Google Webmasters team</span></div> <div> <br /></div> </div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Google I/O 2018 - What sessions should SEOs and Webmasters watch live ?&url=https://webmasters.googleblog.com/2018/05/google-io-2018-sessions-SEOs.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/05/google-io-2018-sessions-SEOs.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2018/05/google-io-2018-sessions-SEOs.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/AMP?hl=en' rel='tag'> AMP </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/crawling%20and%20indexing?hl=en' rel='tag'> crawling and indexing </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/javascript?hl=en' rel='tag'> javascript </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/mobile?hl=en' rel='tag'> mobile </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/performance?hl=en' rel='tag'> performance </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/security?hl=en' rel='tag'> security </a> </span> </div> </div> </div> <div class='post' data-id='2573071352430101313' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2012/09/answering-top-questions-from-government.html?hl=en' itemprop='url' title='Answering the top questions from government webmasters'> Answering the top questions from government webmasters </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, September 14, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster level: Beginner - Intermediate<br /> <br /> Government sites, from city to state to federal agencies, are extremely important to Google Search. For one thing, governments have a lot of content — and government websites are often the canonical source of information that’s important to citizens. Around <a href="https://sites.google.com/a/pressatgoogle.com/googleplaces/metrics">20 percent</a> of Google searches are for local information, and local governments are experts in their communities. <br /> <br /> That’s why I’ve spoken at the <a href="http://nagw.org/">National Association of Government Webmasters</a> (NAGW) national conference for the past few years. It’s always interesting speaking to webmasters about search, but the people running government websites have particular concerns and questions. Since some questions come up frequently I thought I’d share this FAQ for government websites. <br /> <br /> <b>Question 1: How do I fix an incorrect phone number or address in search results or Google Maps? </b><br /> <br /> Although managing their agency’s site is plenty of work, government webmasters are often called upon to fix problems found elsewhere on the web too. By far the most common question I’ve taken is about fixing addresses and phone numbers in search results. In this case, government site owners really can do it themselves, by <a href="//www.google.com/places/">claiming their Google+ Local listing</a>. Incorrect or missing phone numbers, addresses, and other information can be fixed by claiming the listing. <br /> <br /> Most locations in Google Maps have a Google+ Local listing — businesses, offices, parks, landmarks, etc. I like to use the <a href="https://plus.google.com/105369682299420794294/about">San Francisco Main Library</a> as an example: it has contact info, detailed information like the hours they’re open, user reviews and fun extras like photos. When we think users are searching for libraries in San Francisco, we may display a map and a listing so they can find the library as quickly as possible. <br /> <br /> If you work for a government agency and want to claim a listing, we recommend using a shared Google Account with an email address at your .gov domain if possible. Usually, ownership of the page is confirmed via a phone call or post card. <br /> <br /> <b>Question 2: I’ve claimed the listing for our office, but I have 43 different city parks to claim in Google Maps, and none of them have phones or mailboxes. How do I claim them? </b><br /> <br /> Use the bulk uploader! If you have 10 or more listings / addresses to claim at the same time, you can upload a <a href="https://support.google.com/places/bin/answer.py?answer=178024">specially-formatted spreadsheet</a>. Go to <a href="//www.google.com/places/">www.google.com/places/</a>, click the "Get started now" button, and then look for the "bulk upload" link. <br /> <br /> If you run into any issues, use the <a href="https://support.google.com/places/bin/static.py?ts=1399021&page=ts.cs">Verification Troubleshooter</a>. <br /> <br /> <b>Question 3: We're moving from a .gov domain to a new .com domain. How should we move the site? </b><br /> <br /> We have a <a href="http://support.google.com/webmasters/bin/answer.py?answer=83105">Help Center article</a> with more details, but the basic process involves the following steps: <br /> <ul> <li>Make sure you have both the old and new domain verified in the same Webmaster Tools account.</li> <li>Use a <a href="http://support.google.com/webmasters/bin/answer.py?answer=93633">301 redirect</a> on all pages to tell search engines your site has moved permanently.</li> <ul> <li>Don't do a single redirect from all pages to your new home page — this gives a bad user experience.</li> <li>If there's no 1:1 match between pages on your old site and your new site (recommended), try to redirect to a new page with similar content.</li> <li>If you can't do redirects, consider <a href="http://support.google.com/webmasters/bin/answer.py?answer=139394">cross-domain canonical links</a>.</li> </ul> <li>Make sure to check if the new location is crawlable by Googlebot using the <a href="http://support.google.com/webmasters/bin/answer.py?answer=158587">Fetch as Google</a> feature in Webmaster Tools.</li> <li>Use the <a href="http://support.google.com/webmasters/bin/answer.py?answer=83106">Change of Address</a> tool in Webmaster Tools to notify Google of your site's move.</li> <li>Have a look at the <a href="http://support.google.com/webmasters/bin/answer.py?answer=55281">Links to Your Site</a> in Webmaster Tools and inform the important sites that link to your content about your new location.</li> <li>We recommend not implementing other major changes at the same time, like large-scale content, URL structure, or navigational updates.</li> <li>To help Google pick up new URLs faster, use the Fetch as Google tool to ask Google to crawl your new site, and submit a Sitemap listing the URLs on your new site.</li> <li>To prevent confusion, it's best to retain control of your old site’s domain and keep redirects in place for as long as possible — at least 180 days.</li> </ul> What if you’re moving just part of the site? This question came up too — for example, a city might move its "Tourism and Visitor Info" section to its own domain.<br /> <br /> In that case, many of the same steps apply: verify both sites in Webmaster Tools, use 301 redirects, clean up old links, etc. In this case you don't need to use the Change of Address form in Webmaster Tools since only part of your site is moving. If for some reason you’ll have some of the same content on both sites, you may want to include a <a href="http://support.google.com/webmasters/bin/answer.py?answer=139394">cross-domain canonical link</a> pointing to the preferred domain. <br /> <br /> <b>Question 4: We've done a ton of work to create unique titles and descriptions for pages. How do we get Google to pick them up? </b><br /> <br /> First off, that's great! <a href="https://support.google.com/webmasters/bin/answer.py?answer=35624">Better titles and descriptions</a> help users decide to click through to get the information they need on your page. The government webmasters I’ve spoken with care a lot about the content and organization of their sites, and work hard to provide informative text for users. <br /> <br /> Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. Changes are picked up as we recrawl your site. But you can do two things to let us know about URLs that have changed: <br /> <ul> <li><a href="http://support.google.com/webmasters/bin/answer.py?answer=156184">Submit an updated XML Sitemap</a> so we know about all of the pages on your site.</li> <li>In Webmaster Tools, use the Fetch as Google feature on a URL you’ve updated. Then you can choose to <a href="http://googlewebmastercentral.blogspot.com/2011/08/submit-urls-to-google-with-fetch-as.html">submit it to the index</a>.</li> <ul> <li>You can choose to submit all of the linked pages as well — if you’ve updated an entire section of your site, you might want to submit the main page or an index page for that section to let us know about a broad collection of URLs.</li> </ul> </ul> <br /> <b>Question 5: How do I get into the YouTube government partner program? </b><br /> <br /> For this question, I have bad news, good news, and then even better news. On the one hand, the government partner program has been discontinued. But don’t worry, because most of the features of the program are now available to your regular YouTube account. For example, you can now <a href="http://youtube-global.blogspot.com/2011/09/additional-creator-tools-from-youtube.html">upload videos longer than 10 minutes</a>. <br /> <br /> Did I say I had even better news? YouTube has added a lot of functionality useful for governments in the past year: <br /> <ul> <li>You can now <a href="http://googleblog.blogspot.com/2012/05/google-hangouts-on-air-broadcast-your.html">broadcast live streaming video</a> to YouTube via Hangouts On Air (requires a Google+ account).</li> <li>You can <a href="http://googlewebmastercentral.blogspot.com/2012/06/adding-associates-to-manage-your.html">link your YouTube account with your Webmaster Tools account</a>, making it the "official channel" for your site.</li> <li>Automatic captions continue to <a href="http://youtube-global.blogspot.com/2012/02/captions-for-all-more-options-for-your.html">get better and better</a>, supporting <a href="http://youtube-global.blogspot.com/2012/06/youtube-automatic-captions-now.html">more languages</a>.</li> </ul> I hope this FAQ has been helpful, but I’m sure I haven’t covered everything government webmasters want to know. I highly recommend our <a href="http://support.google.com/webmasters/bin/static.py?page=checklist.cs&tab=1095542">Webmaster Academy</a>, where you can learn all about making your site search-engine friendly. If you have a specific question, please feel free to add a question in the comments or visit our really helpful <a href="http://productforums.google.com/forum/#!forum/webmasters">Webmaster Central Forum</a>. <br /> <br /> <span class="byline-author">Posted by <a href="//www.google.com/+JasonMorrison" rel="author">Jason Morrison</a>, Search Quality Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster level: Beginner - Intermediate<br /> <br /> Government sites, from city to state to federal agencies, are extremely important to Google Search. For one thing, governments have a lot of content — and government websites are often the canonical source of information that’s important to citizens. Around <a href="https://sites.google.com/a/pressatgoogle.com/googleplaces/metrics">20 percent</a> of Google searches are for local information, and local governments are experts in their communities. <br /> <br /> That’s why I’ve spoken at the <a href="http://nagw.org/">National Association of Government Webmasters</a> (NAGW) national conference for the past few years. It’s always interesting speaking to webmasters about search, but the people running government websites have particular concerns and questions. Since some questions come up frequently I thought I’d share this FAQ for government websites. <br /> <br /> <b>Question 1: How do I fix an incorrect phone number or address in search results or Google Maps? </b><br /> <br /> Although managing their agency’s site is plenty of work, government webmasters are often called upon to fix problems found elsewhere on the web too. By far the most common question I’ve taken is about fixing addresses and phone numbers in search results. In this case, government site owners really can do it themselves, by <a href="//www.google.com/places/">claiming their Google+ Local listing</a>. Incorrect or missing phone numbers, addresses, and other information can be fixed by claiming the listing. <br /> <br /> Most locations in Google Maps have a Google+ Local listing — businesses, offices, parks, landmarks, etc. I like to use the <a href="https://plus.google.com/105369682299420794294/about">San Francisco Main Library</a> as an example: it has contact info, detailed information like the hours they’re open, user reviews and fun extras like photos. When we think users are searching for libraries in San Francisco, we may display a map and a listing so they can find the library as quickly as possible. <br /> <br /> If you work for a government agency and want to claim a listing, we recommend using a shared Google Account with an email address at your .gov domain if possible. Usually, ownership of the page is confirmed via a phone call or post card. <br /> <br /> <b>Question 2: I’ve claimed the listing for our office, but I have 43 different city parks to claim in Google Maps, and none of them have phones or mailboxes. How do I claim them? </b><br /> <br /> Use the bulk uploader! If you have 10 or more listings / addresses to claim at the same time, you can upload a <a href="https://support.google.com/places/bin/answer.py?answer=178024">specially-formatted spreadsheet</a>. Go to <a href="//www.google.com/places/">www.google.com/places/</a>, click the "Get started now" button, and then look for the "bulk upload" link. <br /> <br /> If you run into any issues, use the <a href="https://support.google.com/places/bin/static.py?ts=1399021&page=ts.cs">Verification Troubleshooter</a>. <br /> <br /> <b>Question 3: We're moving from a .gov domain to a new .com domain. How should we move the site? </b><br /> <br /> We have a <a href="http://support.google.com/webmasters/bin/answer.py?answer=83105">Help Center article</a> with more details, but the basic process involves the following steps: <br /> <ul> <li>Make sure you have both the old and new domain verified in the same Webmaster Tools account.</li> <li>Use a <a href="http://support.google.com/webmasters/bin/answer.py?answer=93633">301 redirect</a> on all pages to tell search engines your site has moved permanently.</li> <ul> <li>Don't do a single redirect from all pages to your new home page — this gives a bad user experience.</li> <li>If there's no 1:1 match between pages on your old site and your new site (recommended), try to redirect to a new page with similar content.</li> <li>If you can't do redirects, consider <a href="http://support.google.com/webmasters/bin/answer.py?answer=139394">cross-domain canonical links</a>.</li> </ul> <li>Make sure to check if the new location is crawlable by Googlebot using the <a href="http://support.google.com/webmasters/bin/answer.py?answer=158587">Fetch as Google</a> feature in Webmaster Tools.</li> <li>Use the <a href="http://support.google.com/webmasters/bin/answer.py?answer=83106">Change of Address</a> tool in Webmaster Tools to notify Google of your site's move.</li> <li>Have a look at the <a href="http://support.google.com/webmasters/bin/answer.py?answer=55281">Links to Your Site</a> in Webmaster Tools and inform the important sites that link to your content about your new location.</li> <li>We recommend not implementing other major changes at the same time, like large-scale content, URL structure, or navigational updates.</li> <li>To help Google pick up new URLs faster, use the Fetch as Google tool to ask Google to crawl your new site, and submit a Sitemap listing the URLs on your new site.</li> <li>To prevent confusion, it's best to retain control of your old site’s domain and keep redirects in place for as long as possible — at least 180 days.</li> </ul> What if you’re moving just part of the site? This question came up too — for example, a city might move its "Tourism and Visitor Info" section to its own domain.<br /> <br /> In that case, many of the same steps apply: verify both sites in Webmaster Tools, use 301 redirects, clean up old links, etc. In this case you don't need to use the Change of Address form in Webmaster Tools since only part of your site is moving. If for some reason you’ll have some of the same content on both sites, you may want to include a <a href="http://support.google.com/webmasters/bin/answer.py?answer=139394">cross-domain canonical link</a> pointing to the preferred domain. <br /> <br /> <b>Question 4: We've done a ton of work to create unique titles and descriptions for pages. How do we get Google to pick them up? </b><br /> <br /> First off, that's great! <a href="https://support.google.com/webmasters/bin/answer.py?answer=35624">Better titles and descriptions</a> help users decide to click through to get the information they need on your page. The government webmasters I’ve spoken with care a lot about the content and organization of their sites, and work hard to provide informative text for users. <br /> <br /> Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. Changes are picked up as we recrawl your site. But you can do two things to let us know about URLs that have changed: <br /> <ul> <li><a href="http://support.google.com/webmasters/bin/answer.py?answer=156184">Submit an updated XML Sitemap</a> so we know about all of the pages on your site.</li> <li>In Webmaster Tools, use the Fetch as Google feature on a URL you’ve updated. Then you can choose to <a href="http://googlewebmastercentral.blogspot.com/2011/08/submit-urls-to-google-with-fetch-as.html">submit it to the index</a>.</li> <ul> <li>You can choose to submit all of the linked pages as well — if you’ve updated an entire section of your site, you might want to submit the main page or an index page for that section to let us know about a broad collection of URLs.</li> </ul> </ul> <br /> <b>Question 5: How do I get into the YouTube government partner program? </b><br /> <br /> For this question, I have bad news, good news, and then even better news. On the one hand, the government partner program has been discontinued. But don’t worry, because most of the features of the program are now available to your regular YouTube account. For example, you can now <a href="http://youtube-global.blogspot.com/2011/09/additional-creator-tools-from-youtube.html">upload videos longer than 10 minutes</a>. <br /> <br /> Did I say I had even better news? YouTube has added a lot of functionality useful for governments in the past year: <br /> <ul> <li>You can now <a href="http://googleblog.blogspot.com/2012/05/google-hangouts-on-air-broadcast-your.html">broadcast live streaming video</a> to YouTube via Hangouts On Air (requires a Google+ account).</li> <li>You can <a href="http://googlewebmastercentral.blogspot.com/2012/06/adding-associates-to-manage-your.html">link your YouTube account with your Webmaster Tools account</a>, making it the "official channel" for your site.</li> <li>Automatic captions continue to <a href="http://youtube-global.blogspot.com/2012/02/captions-for-all-more-options-for-your.html">get better and better</a>, supporting <a href="http://youtube-global.blogspot.com/2012/06/youtube-automatic-captions-now.html">more languages</a>.</li> </ul> I hope this FAQ has been helpful, but I’m sure I haven’t covered everything government webmasters want to know. I highly recommend our <a href="http://support.google.com/webmasters/bin/static.py?page=checklist.cs&tab=1095542">Webmaster Academy</a>, where you can learn all about making your site search-engine friendly. If you have a specific question, please feel free to add a question in the comments or visit our really helpful <a href="http://productforums.google.com/forum/#!forum/webmasters">Webmaster Central Forum</a>. <br /> <br /> <span class="byline-author">Posted by <a href="//www.google.com/+JasonMorrison" rel="author">Jason Morrison</a>, Search Quality Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Answering the top questions from government webmasters&url=https://webmasters.googleblog.com/2012/09/answering-top-questions-from-government.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2012/09/answering-top-questions-from-government.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2012/09/answering-top-questions-from-government.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/beginner?hl=en' rel='tag'> beginner </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/general%20tips?hl=en' rel='tag'> general tips </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/intermediate?hl=en' rel='tag'> intermediate </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/products%20and%20services?hl=en' rel='tag'> products and services </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=en' rel='tag'> webmaster tools </a> </span> </div> </div> </div> <div class='post' data-id='7388399774115860771' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2011/10/webmaster-forums-top-contributors-rock.html?hl=en' itemprop='url' title='Webmaster forums' Top Contributors rock'> Webmaster forums' Top Contributors rock </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, October 05, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster level: All<br /> The TC Summit was a blast! As we wrote in our <a href="http://googlewebmastercentral.blogspot.com/2011/09/recognizing-top-contributors-in-googles.html">announcement post</a>, we recently invited more than 250 Top Contributors from all over the world to California to thank them for being so awesome and to give them the opportunity to meet some of our forum guides, engineers and product managers in person.<br /> Our colleagues Adrianne and Brenna already published a <a href="http://googleblog.blogspot.com/2011/09/saying-thanksin-personto-our-google-top.html">recap post</a> on the Official Google Blog. As for us, the search folks at Google, there's not much left to say except that we enjoyed the event and meeting Top Contributors in real life, many of them for the first time. We got the feeling you guys had a great time, too. Let’s quote a few of the folks who make a huge difference on a daily basis:<br /> Sasch Mayer <a href="https://plus.google.com/u/0/108942877395886428909/posts">on Google+</a> (Webmaster TC in English): <br /> <blockquote style="font-style: italic;"> "For a number of reasons this event does hold a special place for me, and always will. It's not because I was one of comparatively few people to be invited for a Jolly at the ‘Plex, but because this trip offered the world's TCs a unique opportunity to finally meet each other in person."</blockquote> <br /> Herbert Sulzer, a.k.a. Luzie <a href="https://plus.google.com/u/0/117648168533284905994/posts">on Google+</a> (Webmaster TC in English, German and Spanish): <br /> <blockquote style="font-style: italic;"> “Hehehe! Fun, fun fun, this was all fun :D Huhhh”</blockquote> <br /> Aygul Zagidullina <a href="https://plus.google.com/101697775213251991950/posts">on Google+</a> (Web Search TC in English): <br /> <blockquote style="font-style: italic;"> “It was a truly fantastic, amazing, and unforgettable experience meeting so many other TCs across product forums and having the chance to talk to and hear from so many Googlers across so many products!”</blockquote> <br /> Of course we did receive lots of constructive feedback, too. Transparency and communication were on top of the list, and we're looking into increasing our outreach efforts via <a href="//www.google.com/webmasters/tools/">Webmaster Tools</a>, so stay tuned! By the way, if you haven’t done so yet, please remember to use the <a href="//www.google.com/support/webmasters/bin/answer.py?answer=140528">forwarding option in the Webmaster Tools Message Center</a> to get the messages straight to your email inbox. In the meantime please keep an eye on our Webmaster Central Blog, and of course keep on contributing to discussions in the <a href="//www.google.com/support/forum/p/Webmasters?hl=en">Google Webmaster Forum</a>.<br /> On behalf of all Google guides who participated in the 2011 Summit we want to thank you. You guys rock! :)<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="//4.bp.blogspot.com/-Cr9AsYrchvU/ToyRccLIWLI/AAAAAAAAAIA/cn-b75sfpNY/s1600/map.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="301" src="//4.bp.blogspot.com/-Cr9AsYrchvU/ToyRccLIWLI/AAAAAAAAAIA/cn-b75sfpNY/s400/map.JPG" width="400"></a> </div> That’s right, TCs & Google Guides came from all over the world to convene in California.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="//4.bp.blogspot.com/-F0OYji7ZCvk/ToyRlH7dffI/AAAAAAAAAII/veDHdscb7Z8/s1600/group1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="301" src="//4.bp.blogspot.com/-F0OYji7ZCvk/ToyRlH7dffI/AAAAAAAAAII/veDHdscb7Z8/s400/group1.JPG" width="400"></a> </div> TCs & Google Guides from Webmaster Central and Search forums after one of the sessions.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="//4.bp.blogspot.com/-g5KfX6RQimk/ToyR10Kae-I/AAAAAAAAAIQ/fFvIqdTbRL4/s1600/lunch.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="//4.bp.blogspot.com/-g5KfX6RQimk/ToyR10Kae-I/AAAAAAAAAIQ/fFvIqdTbRL4/s400/lunch.JPG" width="400"></a> </div> After a day packed with presentations and breakout sessions...<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="//1.bp.blogspot.com/-OVjmWIeHWCY/ToyR7NDWEBI/AAAAAAAAAIY/wieeecuixXk/s1600/dj.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="//1.bp.blogspot.com/-OVjmWIeHWCY/ToyR7NDWEBI/AAAAAAAAAIY/wieeecuixXk/s400/dj.JPG" width="400"></a> </div> ...we did what we actually came for...<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="//4.bp.blogspot.com/-uheEKXL4-3I/ToySDEq52bI/AAAAAAAAAIg/hC1_aMtdA8Y/s1600/android.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="//4.bp.blogspot.com/-uheEKXL4-3I/ToySDEq52bI/AAAAAAAAAIg/hC1_aMtdA8Y/s400/android.JPG" width="400"></a> </div> ...enjoyed a party, celebrated and had a great time together.<br /> <br /> <span class="byline-author">Posted by <a href="https://plus.google.com/116454053076386107961/about" rel="author">Esperanza Navas</a>, <a href="https://plus.google.com/102575132391459963731/about" rel="author">Yves Taquet</a>, <a href="https://plus.google.com/100370036835775851472/about" rel="author">Uli Lutz</a>, & <a href="https://plus.google.com/105501965108087246894/about" rel="author">Kaspar Szymanski</a>, Google Search Quality</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster level: All<br /> The TC Summit was a blast! As we wrote in our <a href="http://googlewebmastercentral.blogspot.com/2011/09/recognizing-top-contributors-in-googles.html">announcement post</a>, we recently invited more than 250 Top Contributors from all over the world to California to thank them for being so awesome and to give them the opportunity to meet some of our forum guides, engineers and product managers in person.<br /> Our colleagues Adrianne and Brenna already published a <a href="http://googleblog.blogspot.com/2011/09/saying-thanksin-personto-our-google-top.html">recap post</a> on the Official Google Blog. As for us, the search folks at Google, there's not much left to say except that we enjoyed the event and meeting Top Contributors in real life, many of them for the first time. We got the feeling you guys had a great time, too. Let’s quote a few of the folks who make a huge difference on a daily basis:<br /> Sasch Mayer <a href="https://plus.google.com/u/0/108942877395886428909/posts">on Google+</a> (Webmaster TC in English): <br /> <blockquote style="font-style: italic;"> "For a number of reasons this event does hold a special place for me, and always will. It's not because I was one of comparatively few people to be invited for a Jolly at the ‘Plex, but because this trip offered the world's TCs a unique opportunity to finally meet each other in person."</blockquote> <br /> Herbert Sulzer, a.k.a. Luzie <a href="https://plus.google.com/u/0/117648168533284905994/posts">on Google+</a> (Webmaster TC in English, German and Spanish): <br /> <blockquote style="font-style: italic;"> “Hehehe! Fun, fun fun, this was all fun :D Huhhh”</blockquote> <br /> Aygul Zagidullina <a href="https://plus.google.com/101697775213251991950/posts">on Google+</a> (Web Search TC in English): <br /> <blockquote style="font-style: italic;"> “It was a truly fantastic, amazing, and unforgettable experience meeting so many other TCs across product forums and having the chance to talk to and hear from so many Googlers across so many products!”</blockquote> <br /> Of course we did receive lots of constructive feedback, too. Transparency and communication were on top of the list, and we're looking into increasing our outreach efforts via <a href="//www.google.com/webmasters/tools/">Webmaster Tools</a>, so stay tuned! By the way, if you haven’t done so yet, please remember to use the <a href="//www.google.com/support/webmasters/bin/answer.py?answer=140528">forwarding option in the Webmaster Tools Message Center</a> to get the messages straight to your email inbox. In the meantime please keep an eye on our Webmaster Central Blog, and of course keep on contributing to discussions in the <a href="//www.google.com/support/forum/p/Webmasters?hl=en">Google Webmaster Forum</a>.<br /> On behalf of all Google guides who participated in the 2011 Summit we want to thank you. You guys rock! :)<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="//4.bp.blogspot.com/-Cr9AsYrchvU/ToyRccLIWLI/AAAAAAAAAIA/cn-b75sfpNY/s1600/map.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="301" src="//4.bp.blogspot.com/-Cr9AsYrchvU/ToyRccLIWLI/AAAAAAAAAIA/cn-b75sfpNY/s400/map.JPG" width="400"></a> </div> That’s right, TCs & Google Guides came from all over the world to convene in California.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="//4.bp.blogspot.com/-F0OYji7ZCvk/ToyRlH7dffI/AAAAAAAAAII/veDHdscb7Z8/s1600/group1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="301" src="//4.bp.blogspot.com/-F0OYji7ZCvk/ToyRlH7dffI/AAAAAAAAAII/veDHdscb7Z8/s400/group1.JPG" width="400"></a> </div> TCs & Google Guides from Webmaster Central and Search forums after one of the sessions.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="//4.bp.blogspot.com/-g5KfX6RQimk/ToyR10Kae-I/AAAAAAAAAIQ/fFvIqdTbRL4/s1600/lunch.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="//4.bp.blogspot.com/-g5KfX6RQimk/ToyR10Kae-I/AAAAAAAAAIQ/fFvIqdTbRL4/s400/lunch.JPG" width="400"></a> </div> After a day packed with presentations and breakout sessions...<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="//1.bp.blogspot.com/-OVjmWIeHWCY/ToyR7NDWEBI/AAAAAAAAAIY/wieeecuixXk/s1600/dj.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="//1.bp.blogspot.com/-OVjmWIeHWCY/ToyR7NDWEBI/AAAAAAAAAIY/wieeecuixXk/s400/dj.JPG" width="400"></a> </div> ...we did what we actually came for...<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="//4.bp.blogspot.com/-uheEKXL4-3I/ToySDEq52bI/AAAAAAAAAIg/hC1_aMtdA8Y/s1600/android.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="//4.bp.blogspot.com/-uheEKXL4-3I/ToySDEq52bI/AAAAAAAAAIg/hC1_aMtdA8Y/s400/android.JPG" width="400"></a> </div> ...enjoyed a party, celebrated and had a great time together.<br /> <br /> <span class="byline-author">Posted by <a href="https://plus.google.com/116454053076386107961/about" rel="author">Esperanza Navas</a>, <a href="https://plus.google.com/102575132391459963731/about" rel="author">Yves Taquet</a>, <a href="https://plus.google.com/100370036835775851472/about" rel="author">Uli Lutz</a>, & <a href="https://plus.google.com/105501965108087246894/about" rel="author">Kaspar Szymanski</a>, Google Search Quality</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Webmaster forums' Top Contributors rock&url=https://webmasters.googleblog.com/2011/10/webmaster-forums-top-contributors-rock.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2011/10/webmaster-forums-top-contributors-rock.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2011/10/webmaster-forums-top-contributors-rock.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/advanced?hl=en' rel='tag'> advanced </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/beginner?hl=en' rel='tag'> beginner </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/feedback%20and%20communication?hl=en' rel='tag'> feedback and communication </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/intermediate?hl=en' rel='tag'> intermediate </a> </span> </div> </div> </div> <div class='post' data-id='4787418104792614125' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2011/09/recognizing-top-contributors-in-googles.html?hl=en' itemprop='url' title='Recognizing Top Contributors in Google's Help Forums'> Recognizing Top Contributors in Google's Help Forums </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, September 07, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> The <a href="//www.google.com/support/bin/static.py?page=portal_groups.cs">communities around Google products and services</a> have been growing tremendously over the last couple of years. It is inspiring and motivating for us to see how many users like you contribute to Google Forums. For some time, we´ve been thinking of ways to thank our <a href="https://sites.google.com/site/webmasterhelpforum/en/bionic-posters">Top Contributors</a> -- our most the passionate, helpful, friendly, and active users. These TCs have demonstrated incredible commitment to our communities and continue to share their profound knowledge by answering user questions within the forums.<br /> <br /> <div class="separator" style="clear: both; text-align: left;"> <a href="//4.bp.blogspot.com/-pluySoF7Z2o/TmdumI-i9QI/AAAAAAAACQM/1LsxuXtz0uQ/s1600/WorldMap_spots%2B%25281%2529.png" imageanchor="1"><img border="0" height="174" src="//4.bp.blogspot.com/-pluySoF7Z2o/TmdumI-i9QI/AAAAAAAACQM/1LsxuXtz0uQ/s320/WorldMap_spots%2B%25281%2529.png" width="320"></a></div> <small>TCs from all over the world will attend our first global summit in California.</small><br /> <br /> We decided to give the online world a break for a moment and meet in real life to celebrate our past success and work on future endeavours. Google Forum Guides, Googlers that participate in the forums, and Top Contributors will convene for the first <a href="//www.google.com/events/tcsummit2011/">global Top Contributor Summit</a> on September 13th and 14th in Santa Clara and Mountain View, California. During the Google-organized two-day event, Top Contributors will meet guides, engineers and product managers in order to get to know each other, provide feedback and share new ideas. We’ll be sharing some of the insights and takeaways after the event too, so stay tuned. And if you would like to follow the events online, look out for the <a href="http://twitter.com/#!/search/realtime/%23TCsummit">#TCsummit</a> tag on Twitter and our updates on <a href="http://plus.google.com/">Google+</a>.<br /> <br /> <span class="byline-author">Posted by <a href="https://profiles.google.com/esperanza.guia/about" rel="author">Esperanza Navas</a> and <a href="https://plus.google.com/105501965108087246894/about" rel="author">Kaspar Szymanski</a>, Search Quality Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> The <a href="//www.google.com/support/bin/static.py?page=portal_groups.cs">communities around Google products and services</a> have been growing tremendously over the last couple of years. It is inspiring and motivating for us to see how many users like you contribute to Google Forums. For some time, we´ve been thinking of ways to thank our <a href="https://sites.google.com/site/webmasterhelpforum/en/bionic-posters">Top Contributors</a> -- our most the passionate, helpful, friendly, and active users. These TCs have demonstrated incredible commitment to our communities and continue to share their profound knowledge by answering user questions within the forums.<br /> <br /> <div class="separator" style="clear: both; text-align: left;"> <a href="//4.bp.blogspot.com/-pluySoF7Z2o/TmdumI-i9QI/AAAAAAAACQM/1LsxuXtz0uQ/s1600/WorldMap_spots%2B%25281%2529.png" imageanchor="1"><img border="0" height="174" src="//4.bp.blogspot.com/-pluySoF7Z2o/TmdumI-i9QI/AAAAAAAACQM/1LsxuXtz0uQ/s320/WorldMap_spots%2B%25281%2529.png" width="320"></a></div> <small>TCs from all over the world will attend our first global summit in California.</small><br /> <br /> We decided to give the online world a break for a moment and meet in real life to celebrate our past success and work on future endeavours. Google Forum Guides, Googlers that participate in the forums, and Top Contributors will convene for the first <a href="//www.google.com/events/tcsummit2011/">global Top Contributor Summit</a> on September 13th and 14th in Santa Clara and Mountain View, California. During the Google-organized two-day event, Top Contributors will meet guides, engineers and product managers in order to get to know each other, provide feedback and share new ideas. We’ll be sharing some of the insights and takeaways after the event too, so stay tuned. And if you would like to follow the events online, look out for the <a href="http://twitter.com/#!/search/realtime/%23TCsummit">#TCsummit</a> tag on Twitter and our updates on <a href="http://plus.google.com/">Google+</a>.<br /> <br /> <span class="byline-author">Posted by <a href="https://profiles.google.com/esperanza.guia/about" rel="author">Esperanza Navas</a> and <a href="https://plus.google.com/105501965108087246894/about" rel="author">Kaspar Szymanski</a>, Search Quality Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Recognizing Top Contributors in Google's Help Forums&url=https://webmasters.googleblog.com/2011/09/recognizing-top-contributors-in-googles.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2011/09/recognizing-top-contributors-in-googles.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2011/09/recognizing-top-contributors-in-googles.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> </span> </div> </div> </div> <div class='post' data-id='4038449924019373793' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2011/06/webinar-implementing-1-button.html?hl=en' itemprop='url' title='Webinar: Implementing the +1 Button'> Webinar: Implementing the +1 Button </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, June 14, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster Level: All <br /> <br /> A few weeks ago, we launched the <a href="http://googlewebmastercentral.blogspot.com/2011/03/introducing-1-button.html">+1 button for your site</a>, allowing visitors to recommend your content on Google search directly from your site. As people see recommendations from their friends and contacts beneath your search results, you could see more, better qualified traffic from Google. <br /> <br /> But how do you make sure this experience is user friendly? Where should you position the +1 button? How do you make sure the correct URL is getting +1’d?<br /> <br /> On <span style="font-weight: bold;">Tuesday, June 21 at 3pm ET</span>, please join Timothy Jordan, Google Developer Advocate, to learn about how to best implement the +1 button on your site. He’ll be talking through the technical implementation details as well as best practices to ensure the button has maximum impact. During the webinar, we’ll review the topics below:<br /> <ul> <li>Getting started</li> <li>Best practices</li> <li>Advanced options</li> <li>Measurement</li> <li>And, we’ll save time for Q&A</li> </ul> If you would like to attend, please register <a href="//goo.gl/tfjTL">here</a>. To download the code for your site, visit our <a href="//www.google.com/webmasters/+1/button/index.html#utm_source=webmastercentral&utm_medium=blog&utm_campaign=announcement">+1 button tool on Google Webmaster Central</a>. <br /> <br /> <span class="byline-author">Posted by <a href="https://plus.google.com/114803894551548417361/about" rel="author">Kari Wilson</a>, Product Marketing Manager</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster Level: All <br /> <br /> A few weeks ago, we launched the <a href="http://googlewebmastercentral.blogspot.com/2011/03/introducing-1-button.html">+1 button for your site</a>, allowing visitors to recommend your content on Google search directly from your site. As people see recommendations from their friends and contacts beneath your search results, you could see more, better qualified traffic from Google. <br /> <br /> But how do you make sure this experience is user friendly? Where should you position the +1 button? How do you make sure the correct URL is getting +1’d?<br /> <br /> On <span style="font-weight: bold;">Tuesday, June 21 at 3pm ET</span>, please join Timothy Jordan, Google Developer Advocate, to learn about how to best implement the +1 button on your site. He’ll be talking through the technical implementation details as well as best practices to ensure the button has maximum impact. During the webinar, we’ll review the topics below:<br /> <ul> <li>Getting started</li> <li>Best practices</li> <li>Advanced options</li> <li>Measurement</li> <li>And, we’ll save time for Q&A</li> </ul> If you would like to attend, please register <a href="//goo.gl/tfjTL">here</a>. To download the code for your site, visit our <a href="//www.google.com/webmasters/+1/button/index.html#utm_source=webmastercentral&utm_medium=blog&utm_campaign=announcement">+1 button tool on Google Webmaster Central</a>. <br /> <br /> <span class="byline-author">Posted by <a href="https://plus.google.com/114803894551548417361/about" rel="author">Kari Wilson</a>, Product Marketing Manager</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Webinar: Implementing the +1 Button&url=https://webmasters.googleblog.com/2011/06/webinar-implementing-1-button.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2011/06/webinar-implementing-1-button.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2011/06/webinar-implementing-1-button.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> </span> </div> </div> </div> <div class='post' data-id='4215042865942841586' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2010/03/sharing-advice-from-our-site-clinic.html?hl=en' itemprop='url' title='Sharing advice from our site clinic'> Sharing advice from our site clinic </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, March 15, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Webmaster Level: All<br /><br />Members of the Google Search Quality Team have participated in site clinic panels on a number of occasions. We receive a lot of positive feedback from these events and we've been thinking of ways to expand our efforts to reach even more webmasters. We decided to organize a small, free of charge pilot site clinic at Google in Dublin, and opened the invitation to webmasters from the neighborhood. The response we received was overwhelming and exceeded our expectations.<br /><br /><div style="text-align:center"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie7HklSjzZTkKtuFEyXYcQKWlIVvcK7ZevlteWtxTLckiAU2jeYafmyng0nYUPax5mGfrMebti-afQ2dL_Npzwm0fwM62U_QWIdV8H371-Z2KJlYPCNvYWJ5DEH04AoR38e5Hd/s1600-h/dublin-site-clinic.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5448762492016541938" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie7HklSjzZTkKtuFEyXYcQKWlIVvcK7ZevlteWtxTLckiAU2jeYafmyng0nYUPax5mGfrMebti-afQ2dL_Npzwm0fwM62U_QWIdV8H371-Z2KJlYPCNvYWJ5DEH04AoR38e5Hd/s400/dublin-site-clinic.jpg" style="cursor:pointer; cursor:hand;width: 400px; height: 320px;" /></a></div><br />Meet the Googlers who hosted the site clinic: <a href="//www.google.com/profiles/101347766857807527444?hl=en">Anu Ilomäki</a>, Alfredo Pulvirenti, <a href="//www.google.com/profiles/101909823237472163878?hl=en">Adel Saoud</a>, <a href="//www.google.com/profiles/112759557568975055139">Fili Wiese</a>, <a href="//www.google.com/profiles/110192192554903281760?hl=en">Kaspar Szymanski</a> and <a href="//www.google.com/profiles/108075351628283840773?hl=en">Uli Lutz</a>.<br /><br />It was fantastic to see the large turnout and we would like to share the <a href="http://docs.google.com/present/view?id=dgk2ft62_58drnhzfdn">slides</a> presented as well as the takeaways.<br /><br />These are some questions we came across, along with the advice shared:<br /><ol><li><i>I have 3 blogs with the same content, is that a problem?</i><br /><br />If the content is identical, it's likely only one of the blogs will rank for it. Also, with this scattered of an effortwith this scattered of an effort chances are your incoming links will be distributed across the different blogs, instead of pointing to one source. Therefore you're running the risk of both users and search engines not knowing which of your blogs is the definitive source. You can mitigate that by redirecting to the preferred version or using the <a href="http://googlewebmastercentral.blogspot.com/2009/12/handling-legitimate-cross-domain.html">cross domain canonical</a> to point to one source.</li><br /><li><i>Should I believe SEO agencies that promise to make my site rank first in Google in a few months and with a precise number of links?</i><br /><br />No one can make that promise; therefore the short answer is no, you should not. However, we have some great tips on how to find a trustworthy SEO <a href="//www.google.com/support/webmasters/bin/answer.py?answer=35291">in our Help Center</a>.</li><br /><li><i>There are keywords that are relevant for my website, but they're inappropriate to be shown in the content e.g. because they could be misunderstood, slang or offensive. How can I show the relevance to Google?</i><br /><br />Depending on the topic of your site and expectations of the target group, you might consider actually using these keywords in a positive way, e.g. explaining their meaning and showing your users you're an authority on the subject. However if the words are plain abusive and completely inappropriate for your website, it's rather questionable whether the traffic resulting from these search queries is interesting for your website anyway.</li><br /><li><i>Would you advise to use the rewrite URL function?</i><br /><br />Some users may like seeing descriptive URLs in the search results. However, it's quite hard to correctly create and maintain rewrites that change dynamic URLs to static-looking URLs. That's why, generally speaking, we don't recommend rewriting them. If you still want to give it a try, please be sure to remove unnecessary parameters while maintaining a dynamic-looking URL and have a close look at our <a href="http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-static-urls.html">blog post on this topic</a>. And if you don't, keep in mind that <a href="http://googleblog.blogspot.com/2009/11/new-site-hierarchies-display-in-search.html">we might still make your URLs look readable</a> in our search results no matter how weird they actually are.</li><br /><li><i>If I used the geo-targeting tool for Ireland, is Northern Ireland included?</i><br /><br />Google Webmaster Tools geo-targeting works on a country basis, which means that Northern Ireland would not be targeted if the setting was Republic of Ireland. One possible solution is to create a separate site or part of a website for Northern Ireland and to geo-target this site to the United Kingdom in Webmaster Tools.</li><br /><li><i>Is there any preference between TLDs like .com and .info in ranking?</i><br /><br />No, there is none. Our focus is on the content of the site.</li><br /><li><i>I have a website on a dot SO (.so) domain name with content meant for the Republic of Ireland. Will this hurt my rankings in the Irish search results?</i><br /><br />.so is the Internet country code top-level domain for Somalia. This is one factor we look into not pointing to the desired destination. But we do look at a larger number of factors when ranking your website. The extension of the domain name is just one of these. Your website can still rank in the Irish search results if you have topic-specific content. However, keep in mind that it may take our algorithms a little bit longer to fully understand where to best serve your website in our search results.</li></ol>We would like to thank all participants for their time and effort. It was a pleasure to help you and we hope that it was beneficial for you, too. For any remaining questions, please don't hesitate to join the <a href="//www.google.com/support/forum/p/Webmasters?hl=en">community on our GWHF</a>.<br /><br /><span class="byline-author">Posted by Kaspar Szymanski, Search Quality Strategist, Dublin</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Webmaster Level: All<br /><br />Members of the Google Search Quality Team have participated in site clinic panels on a number of occasions. We receive a lot of positive feedback from these events and we've been thinking of ways to expand our efforts to reach even more webmasters. We decided to organize a small, free of charge pilot site clinic at Google in Dublin, and opened the invitation to webmasters from the neighborhood. The response we received was overwhelming and exceeded our expectations.<br /><br /><div style="text-align:center"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie7HklSjzZTkKtuFEyXYcQKWlIVvcK7ZevlteWtxTLckiAU2jeYafmyng0nYUPax5mGfrMebti-afQ2dL_Npzwm0fwM62U_QWIdV8H371-Z2KJlYPCNvYWJ5DEH04AoR38e5Hd/s1600-h/dublin-site-clinic.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5448762492016541938" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie7HklSjzZTkKtuFEyXYcQKWlIVvcK7ZevlteWtxTLckiAU2jeYafmyng0nYUPax5mGfrMebti-afQ2dL_Npzwm0fwM62U_QWIdV8H371-Z2KJlYPCNvYWJ5DEH04AoR38e5Hd/s400/dublin-site-clinic.jpg" style="cursor:pointer; cursor:hand;width: 400px; height: 320px;" /></a></div><br />Meet the Googlers who hosted the site clinic: <a href="//www.google.com/profiles/101347766857807527444?hl=en">Anu Ilomäki</a>, Alfredo Pulvirenti, <a href="//www.google.com/profiles/101909823237472163878?hl=en">Adel Saoud</a>, <a href="//www.google.com/profiles/112759557568975055139">Fili Wiese</a>, <a href="//www.google.com/profiles/110192192554903281760?hl=en">Kaspar Szymanski</a> and <a href="//www.google.com/profiles/108075351628283840773?hl=en">Uli Lutz</a>.<br /><br />It was fantastic to see the large turnout and we would like to share the <a href="http://docs.google.com/present/view?id=dgk2ft62_58drnhzfdn">slides</a> presented as well as the takeaways.<br /><br />These are some questions we came across, along with the advice shared:<br /><ol><li><i>I have 3 blogs with the same content, is that a problem?</i><br /><br />If the content is identical, it's likely only one of the blogs will rank for it. Also, with this scattered of an effortwith this scattered of an effort chances are your incoming links will be distributed across the different blogs, instead of pointing to one source. Therefore you're running the risk of both users and search engines not knowing which of your blogs is the definitive source. You can mitigate that by redirecting to the preferred version or using the <a href="http://googlewebmastercentral.blogspot.com/2009/12/handling-legitimate-cross-domain.html">cross domain canonical</a> to point to one source.</li><br /><li><i>Should I believe SEO agencies that promise to make my site rank first in Google in a few months and with a precise number of links?</i><br /><br />No one can make that promise; therefore the short answer is no, you should not. However, we have some great tips on how to find a trustworthy SEO <a href="//www.google.com/support/webmasters/bin/answer.py?answer=35291">in our Help Center</a>.</li><br /><li><i>There are keywords that are relevant for my website, but they're inappropriate to be shown in the content e.g. because they could be misunderstood, slang or offensive. How can I show the relevance to Google?</i><br /><br />Depending on the topic of your site and expectations of the target group, you might consider actually using these keywords in a positive way, e.g. explaining their meaning and showing your users you're an authority on the subject. However if the words are plain abusive and completely inappropriate for your website, it's rather questionable whether the traffic resulting from these search queries is interesting for your website anyway.</li><br /><li><i>Would you advise to use the rewrite URL function?</i><br /><br />Some users may like seeing descriptive URLs in the search results. However, it's quite hard to correctly create and maintain rewrites that change dynamic URLs to static-looking URLs. That's why, generally speaking, we don't recommend rewriting them. If you still want to give it a try, please be sure to remove unnecessary parameters while maintaining a dynamic-looking URL and have a close look at our <a href="http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-static-urls.html">blog post on this topic</a>. And if you don't, keep in mind that <a href="http://googleblog.blogspot.com/2009/11/new-site-hierarchies-display-in-search.html">we might still make your URLs look readable</a> in our search results no matter how weird they actually are.</li><br /><li><i>If I used the geo-targeting tool for Ireland, is Northern Ireland included?</i><br /><br />Google Webmaster Tools geo-targeting works on a country basis, which means that Northern Ireland would not be targeted if the setting was Republic of Ireland. One possible solution is to create a separate site or part of a website for Northern Ireland and to geo-target this site to the United Kingdom in Webmaster Tools.</li><br /><li><i>Is there any preference between TLDs like .com and .info in ranking?</i><br /><br />No, there is none. Our focus is on the content of the site.</li><br /><li><i>I have a website on a dot SO (.so) domain name with content meant for the Republic of Ireland. Will this hurt my rankings in the Irish search results?</i><br /><br />.so is the Internet country code top-level domain for Somalia. This is one factor we look into not pointing to the desired destination. But we do look at a larger number of factors when ranking your website. The extension of the domain name is just one of these. Your website can still rank in the Irish search results if you have topic-specific content. However, keep in mind that it may take our algorithms a little bit longer to fully understand where to best serve your website in our search results.</li></ol>We would like to thank all participants for their time and effort. It was a pleasure to help you and we hope that it was beneficial for you, too. For any remaining questions, please don't hesitate to join the <a href="//www.google.com/support/forum/p/Webmasters?hl=en">community on our GWHF</a>.<br /><br /><span class="byline-author">Posted by Kaspar Szymanski, Search Quality Strategist, Dublin</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Sharing advice from our site clinic&url=https://webmasters.googleblog.com/2010/03/sharing-advice-from-our-site-clinic.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2010/03/sharing-advice-from-our-site-clinic.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2010/03/sharing-advice-from-our-site-clinic.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/advanced?hl=en' rel='tag'> advanced </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/beginner?hl=en' rel='tag'> beginner </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/intermediate?hl=en' rel='tag'> intermediate </a> </span> </div> </div> </div> <div class='post' data-id='485169509438367993' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2009/11/get-your-site-ready-for-holidays.html?hl=en' itemprop='url' title='Get your site ready for the holidays: Webmasters - make your list and check it twice!'> Get your site ready for the holidays: Webmasters - make your list and check it twice! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, November 03, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Webmaster Level: All<br /><br />Are the holidays an important season for your website or online business? We think so! And to help make sure <a href="http://googlewebmastercentral.blogspot.com/2008/12/quick-and-easy-tips-for-holiday-rush.html">you're in good shape</a>, we wanted to invite you to our Holiday Webmaster Webinar.<br /><br />This Webex will be hosted by Senior Search Quality Engineer Greg Grothaus, and AdWords Evangelist Fred Vallaeys. They'll be discussing a range of webmaster best practices and useful Google tools followed by a Q&A session to make sure you and your site are well primed for the holiday rush!<br /><br />Topic: <b>Holiday Webmaster Webinar</b><br />Date: <b>Friday, November 13, 2009</b><br />Time: <b>10:00 am, Pacific Standard Time (GMT -08:00, San Francisco)</b><br />Meeting Number: 574 659 815<br />Meeting Password: webmaster<br /><br />Please click the link below to see more information, or to join the meeting.<br /><br />-------------------------------------------------------<br />To join the online meeting (Now from iPhones too!)<br />-------------------------------------------------------<br />1. Go to<a href="https://googleonline.webex.com/googleonline/j.php?ED=133402392&UID=0&PW=db339c4e641e0f525412171e5646"> https://googleonline.webex.com/googleonline/j.php?ED=133402392&UID=0&PW=db339c4e641e0f525412171e5646</a><br />2. Enter your name and email address.<br />3. Enter the meeting password: webmaster<br />4. Click "Join Now".<br /><br />-------------------------------------------------------<br />To join the teleconference only<br />-------------------------------------------------------<br />Call-in toll-free number (US/Canada): 866-469-3239<br />Call-in toll number (US/Canada): 1-650-429-3300<br />Toll-free dialing restrictions: <a href="http://www.webex.com/pdf/tollfree_restrictions.pdf">http://www.webex.com/pdf/tollfree_restrictions.pdf</a><br /><br />-------------------------------------------------------<br />For assistance<br />-------------------------------------------------------<br />1. Go to <a href="https://googleonline.webex.com/googleonline/mc">https://googleonline.webex.com/googleonline/mc</a><br />2. On the left navigation bar, click "Support". <br /><br /><span class="byline-author">Written by Lauren Dolmyer, Evan Tang, and Derrick Djang</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Webmaster Level: All<br /><br />Are the holidays an important season for your website or online business? We think so! And to help make sure <a href="http://googlewebmastercentral.blogspot.com/2008/12/quick-and-easy-tips-for-holiday-rush.html">you're in good shape</a>, we wanted to invite you to our Holiday Webmaster Webinar.<br /><br />This Webex will be hosted by Senior Search Quality Engineer Greg Grothaus, and AdWords Evangelist Fred Vallaeys. They'll be discussing a range of webmaster best practices and useful Google tools followed by a Q&A session to make sure you and your site are well primed for the holiday rush!<br /><br />Topic: <b>Holiday Webmaster Webinar</b><br />Date: <b>Friday, November 13, 2009</b><br />Time: <b>10:00 am, Pacific Standard Time (GMT -08:00, San Francisco)</b><br />Meeting Number: 574 659 815<br />Meeting Password: webmaster<br /><br />Please click the link below to see more information, or to join the meeting.<br /><br />-------------------------------------------------------<br />To join the online meeting (Now from iPhones too!)<br />-------------------------------------------------------<br />1. Go to<a href="https://googleonline.webex.com/googleonline/j.php?ED=133402392&UID=0&PW=db339c4e641e0f525412171e5646"> https://googleonline.webex.com/googleonline/j.php?ED=133402392&UID=0&PW=db339c4e641e0f525412171e5646</a><br />2. Enter your name and email address.<br />3. Enter the meeting password: webmaster<br />4. Click "Join Now".<br /><br />-------------------------------------------------------<br />To join the teleconference only<br />-------------------------------------------------------<br />Call-in toll-free number (US/Canada): 866-469-3239<br />Call-in toll number (US/Canada): 1-650-429-3300<br />Toll-free dialing restrictions: <a href="http://www.webex.com/pdf/tollfree_restrictions.pdf">http://www.webex.com/pdf/tollfree_restrictions.pdf</a><br /><br />-------------------------------------------------------<br />For assistance<br />-------------------------------------------------------<br />1. Go to <a href="https://googleonline.webex.com/googleonline/mc">https://googleonline.webex.com/googleonline/mc</a><br />2. On the left navigation bar, click "Support". <br /><br /><span class="byline-author">Written by Lauren Dolmyer, Evan Tang, and Derrick Djang</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Get your site ready for the holidays: Webmasters - make your list and check it twice!&url=https://webmasters.googleblog.com/2009/11/get-your-site-ready-for-holidays.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2009/11/get-your-site-ready-for-holidays.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2009/11/get-your-site-ready-for-holidays.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/advanced?hl=en' rel='tag'> advanced </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/beginner?hl=en' rel='tag'> beginner </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/intermediate?hl=en' rel='tag'> intermediate </a> </span> </div> </div> </div> <div class='post' data-id='4419769863084228981' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2009/06/traffic-drops-and-site-architecture_29.html?hl=en' itemprop='url' title='Traffic drops and site architecture issues'> Traffic drops and site architecture issues </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Sunday, June 28, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster Level: Intermediate.<br /> <br /> <div style="text-align: justify;"> We hear lots of questions about site architecture issues and traffic drops, so it was a pleasure to talk about it in greater detail at <a href="http://searchmarketingexpo.com/london/2009/full_agenda2">SMX London</a> and I'd like to highlight some key concepts from my presentation here. First off, let's gain a better understanding of drops in traffic, and then we'll take a look at site design and architecture issues.<br /> <br /> <b> Understanding drops in traffic </b><br /> <br /> As you know, fluctuations in search results happen all the time; <a href="//www.google.com/support/webmasters/bin/answer.py?answer=70897">the web is constantly evolving and so is our index</a>. Improvements in our ability to understand our users' interests and queries also often lead to differences in how our algorithms select and rank pages. We realize, however, that such changes might be confusing and sometimes foster misconceptions, so we'd like to address a couple of these myths head-on.<br /> <br /> <b> Myth number 1: Duplicate content causes drops in traffic! </b><br /> Webmasters often wonder if the duplicates on their site can have a negative effect on their site's traffic. As <a href="//www.google.com/support/webmasters/bin/answer.py?answer=66359">mentioned in our guidelines</a>, unless this duplication is intended to manipulate Google and/or users, the duplication is not a violation of our Webmaster Guidelines. The second part of my presentation illustrates in greater detail how to deal with duplicate content <a href="//www.google.com/support/webmasters/bin/answer.py?answer=139394">using canonicalization</a>.<br /> <br /> <b> Myth number 2: Affiliate programs cause drops in traffic!</b><br /> Original and compelling content is crucial for a good user experience. If your website participates in <a href="//www.google.com/support/webmasters/bin/answer.py?answer=76465">affiliate programs</a>, it's essential to consider whether the same content is available in many other places on the web. Affiliate sites with little or no original and compelling content are not likely to rank well in Google search results, but including affiliate links within the context of original and compelling content isn't in itself the sort of thing that leads to traffic drops.<br /> <br /> Having reviewed a few of the most common concerns, I'd like to highlight two important sections of the presentation. The first illustrates how malicious attacks -- such as an injection of <a href="//www.google.com/support/webmasters/bin/answer.py?answer=66353">hidden text and links</a> -- might cause your site to be removed from Google's search results. On a happier note, it also covers how you can use the Google cache and Webmaster Tools to identify this issue. On a related note, if we've found a violation of the Webmaster Guidelines such as the use of hidden text or the presence of <a href="http://googlewebmastercentral.blogspot.com/2008/10/message-center-warnings-for-hackable.html">malware on your site</a>, you will typically find a note regarding this in your Webmaster Tools Message center.<br /> You may also find your site's traffic decreased if your users are being redirected to another site...for example, due to a hacker-applied server- or page-level redirection triggered by referrals from search engines. A similar scenario -- but with different results -- is the case in which a hacker has instituted a redirection for crawlers only. While this will cause no immediate drop in traffic since users and their visits are not affected, it might lead to a decrease in pages indexed over time.<br /> <br /></div> <div style="text-align: center;"> <iframe frameborder="0" height="342" src="http://docs.google.com/EmbedSlideshow?id=dc75gmks_22ht5dh9hb" width="410"></iframe></div> <br /> <br /> <div style="text-align: justify;"> <br /> <b>Site design and architecture issues </b><br /> Now that we've seen how malicious changes might affect your site and its traffic, let's examine some design and architecture issues. Specifically, you want to ensure that your site is able to be both effectively crawled and indexed, which is the prerequisite to being shown in our search results. What should you consider?<br /> <br /> <ul style="text-align: justify;"> <li>First off, check that your robots.txt file has the correct status code and is not <a href="//www.google.com/support/webmasters/bin/answer.py?answer=35147">returning an error</a>.</li> <li>Keep in mind some best practices when <a href="http://googlewebmastercentral.blogspot.com/2008/04/best-practices-when-moving-your-site.html">moving to a new site</a> and the new "<a href="//www.google.com/support/webmasters/bin/answer.py?answer=83106">Change of address</a>" feature <a href="http://googlewebmastercentral.blogspot.com/2009/06/out-with-old-in-with-new.html">recently added</a> to Webmaster Tools. </li> <li>Review the settings of the robots.txt file to make sure no pages -- particularly those rewritten and/or dynamic -- are blocked inappropriately.</li> <li>Finally, make good use of <a href="//www.google.com/support/webmasters/bin/answer.py?answer=139394">the rel="canonical" attribute</a> to reduce the indexing of duplicate content on your domain. The example in the presentation shows how using this attribute helps Google understand that a duplicate can be clustered with the canonical and that the original, or canonical, page should be indexed.</li> </ul> </div> <div style="text-align: center;"> <iframe frameborder="0" height="342" src="http://docs.google.com/EmbedSlideshow?id=dc75gmks_73dvznqhd5" width="410"></iframe></div> <br /> <div style="text-align: justify;"> <br /> In conclusion, remember that fluctuations in search results are normal but there are steps that you can take to avoid malicious attacks or design and architecture issues that might cause your site to disappear or fluctuate unpredictably in search results. Start by learning more about <a href="http://googlewebmastercentral.blogspot.com/2009/01/preventing-virtual-blight-my.html">attacks by hackers and spammers</a>, make sure everything is running properly at crawling and indexing level by double-checking the <a href="//www.google.com/support/webmasters/bin/answer.py?answer=80407">HTML suggestions in Webmaster Tools</a>, and finally, <a href="//www.google.com/support/webmasters/bin/answer.py?answer=35237">test your robots.txt</a> file in case you are accidentally blocking Googlebot. And don't forget about those <a href="//www.google.com/support/webmasters/bin/answer.py?answer=35147">"robots.txt unreachable" errors</a>!<br /> <br /></div> <span class="byline-author">Written by Luisella Mazza, Search Quality Senior Analyst</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster Level: Intermediate.<br /> <br /> <div style="text-align: justify;"> We hear lots of questions about site architecture issues and traffic drops, so it was a pleasure to talk about it in greater detail at <a href="http://searchmarketingexpo.com/london/2009/full_agenda2">SMX London</a> and I'd like to highlight some key concepts from my presentation here. First off, let's gain a better understanding of drops in traffic, and then we'll take a look at site design and architecture issues.<br /> <br /> <b> Understanding drops in traffic </b><br /> <br /> As you know, fluctuations in search results happen all the time; <a href="//www.google.com/support/webmasters/bin/answer.py?answer=70897">the web is constantly evolving and so is our index</a>. Improvements in our ability to understand our users' interests and queries also often lead to differences in how our algorithms select and rank pages. We realize, however, that such changes might be confusing and sometimes foster misconceptions, so we'd like to address a couple of these myths head-on.<br /> <br /> <b> Myth number 1: Duplicate content causes drops in traffic! </b><br /> Webmasters often wonder if the duplicates on their site can have a negative effect on their site's traffic. As <a href="//www.google.com/support/webmasters/bin/answer.py?answer=66359">mentioned in our guidelines</a>, unless this duplication is intended to manipulate Google and/or users, the duplication is not a violation of our Webmaster Guidelines. The second part of my presentation illustrates in greater detail how to deal with duplicate content <a href="//www.google.com/support/webmasters/bin/answer.py?answer=139394">using canonicalization</a>.<br /> <br /> <b> Myth number 2: Affiliate programs cause drops in traffic!</b><br /> Original and compelling content is crucial for a good user experience. If your website participates in <a href="//www.google.com/support/webmasters/bin/answer.py?answer=76465">affiliate programs</a>, it's essential to consider whether the same content is available in many other places on the web. Affiliate sites with little or no original and compelling content are not likely to rank well in Google search results, but including affiliate links within the context of original and compelling content isn't in itself the sort of thing that leads to traffic drops.<br /> <br /> Having reviewed a few of the most common concerns, I'd like to highlight two important sections of the presentation. The first illustrates how malicious attacks -- such as an injection of <a href="//www.google.com/support/webmasters/bin/answer.py?answer=66353">hidden text and links</a> -- might cause your site to be removed from Google's search results. On a happier note, it also covers how you can use the Google cache and Webmaster Tools to identify this issue. On a related note, if we've found a violation of the Webmaster Guidelines such as the use of hidden text or the presence of <a href="http://googlewebmastercentral.blogspot.com/2008/10/message-center-warnings-for-hackable.html">malware on your site</a>, you will typically find a note regarding this in your Webmaster Tools Message center.<br /> You may also find your site's traffic decreased if your users are being redirected to another site...for example, due to a hacker-applied server- or page-level redirection triggered by referrals from search engines. A similar scenario -- but with different results -- is the case in which a hacker has instituted a redirection for crawlers only. While this will cause no immediate drop in traffic since users and their visits are not affected, it might lead to a decrease in pages indexed over time.<br /> <br /></div> <div style="text-align: center;"> <iframe frameborder="0" height="342" src="http://docs.google.com/EmbedSlideshow?id=dc75gmks_22ht5dh9hb" width="410"></iframe></div> <br /> <br /> <div style="text-align: justify;"> <br /> <b>Site design and architecture issues </b><br /> Now that we've seen how malicious changes might affect your site and its traffic, let's examine some design and architecture issues. Specifically, you want to ensure that your site is able to be both effectively crawled and indexed, which is the prerequisite to being shown in our search results. What should you consider?<br /> <br /> <ul style="text-align: justify;"> <li>First off, check that your robots.txt file has the correct status code and is not <a href="//www.google.com/support/webmasters/bin/answer.py?answer=35147">returning an error</a>.</li> <li>Keep in mind some best practices when <a href="http://googlewebmastercentral.blogspot.com/2008/04/best-practices-when-moving-your-site.html">moving to a new site</a> and the new "<a href="//www.google.com/support/webmasters/bin/answer.py?answer=83106">Change of address</a>" feature <a href="http://googlewebmastercentral.blogspot.com/2009/06/out-with-old-in-with-new.html">recently added</a> to Webmaster Tools. </li> <li>Review the settings of the robots.txt file to make sure no pages -- particularly those rewritten and/or dynamic -- are blocked inappropriately.</li> <li>Finally, make good use of <a href="//www.google.com/support/webmasters/bin/answer.py?answer=139394">the rel="canonical" attribute</a> to reduce the indexing of duplicate content on your domain. The example in the presentation shows how using this attribute helps Google understand that a duplicate can be clustered with the canonical and that the original, or canonical, page should be indexed.</li> </ul> </div> <div style="text-align: center;"> <iframe frameborder="0" height="342" src="http://docs.google.com/EmbedSlideshow?id=dc75gmks_73dvznqhd5" width="410"></iframe></div> <br /> <div style="text-align: justify;"> <br /> In conclusion, remember that fluctuations in search results are normal but there are steps that you can take to avoid malicious attacks or design and architecture issues that might cause your site to disappear or fluctuate unpredictably in search results. Start by learning more about <a href="http://googlewebmastercentral.blogspot.com/2009/01/preventing-virtual-blight-my.html">attacks by hackers and spammers</a>, make sure everything is running properly at crawling and indexing level by double-checking the <a href="//www.google.com/support/webmasters/bin/answer.py?answer=80407">HTML suggestions in Webmaster Tools</a>, and finally, <a href="//www.google.com/support/webmasters/bin/answer.py?answer=35237">test your robots.txt</a> file in case you are accidentally blocking Googlebot. And don't forget about those <a href="//www.google.com/support/webmasters/bin/answer.py?answer=35147">"robots.txt unreachable" errors</a>!<br /> <br /></div> <span class="byline-author">Written by Luisella Mazza, Search Quality Senior Analyst</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Traffic drops and site architecture issues&url=https://webmasters.googleblog.com/2009/06/traffic-drops-and-site-architecture_29.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' 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style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/?hl=en'> 2019 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/?hl=en'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/?hl=en'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/?hl=en'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/?hl=en'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/?hl=en'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/?hl=en'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/?hl=en'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li 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class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/?hl=en'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/?hl=en'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/?hl=en'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/?hl=en'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/?hl=en'> 2007 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' 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