GLOSSAIRE DE LA PUBLICITÉ DIGITALE

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cc-margin-left-right"> <div class="c-text-1 cc-grey">Vous souhaitez faire de la publicité digitale mais vous ne comprenez pas tout le vocabulaire qui compose cet univers si spécial ? Découvrez notre lexique !</div> <div fs-richtext-element="rich-text" class="c-rich-content cc-actualite w-richtext"> <p>Vous en rêviez ? Nous l'avons fait ! <br />Nos experts se sont réunis pour vous décortiquer toutes les subtilités du langage de la publicité digitale.</p> <h2>A...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/above-the-fold-atf" target="_blank">Above the fold (ATF)</a></li> <li><a href="https://www.gamned.com/actualites/ad-exchange" target="_blank">Ad exchange</a></li> <li><a href="https://www.gamned.com/actualites/ad-verification" target="_blank">Ad verification</a></li> <li><a href="http://www.gamned.com/blog/audience-captive" target="_blank">Audience captive</a></li> <li><a href="http://www.gamned.com/blog/audience-similaire" target="_blank">Audience similaire (lookalike)</a></li> </ul> <h2>B...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/below-the-fold-btf" target="_blank">Below the Fold (BTF)</a></li> <li><a href="https://www.gamned.com/actualites/bid-price" target="_blank">Bid price</a></li> <li><a href="https://www.gamned.com/actualites/bid-request" target="_blank">Bid request</a></li> <li><a href="https://www.gamned.com/actualites/bid-response" target="_blank">Bid response</a></li> <li><a href="http://www.gamned.com/blog/blockchain" target="_blank">Blockchain</a></li> <li><a href="https://www.gamned.com/actualites/blocklist" target="_blank">Blocklist</a></li> <li><a href="https://www.gamned.com/actualites/brand-safety" target="_blank">Brand safety</a></li> <li><a href="http://www.gamned.com/blog/branding" target="_blank">Branding</a></li> <li><a href="http://www.gamned.com/blog/backlink" target="_blank">Backlink</a></li> </ul> <h2>C ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/campagne-cross-device" target="_blank">Campagne cross-device</a></li> <li><a href="https://www.gamned.com/actualites/campagne-multi-device" target="_blank">Campagne multi-device</a></li> <li><a href="http://www.gamned.com/blog/catch-up-tv" target="_blank">Catch-up TV</a></li> <li><a href="https://www.gamned.com/actualites/ciblage-comportemental" target="_blank">Ciblage comportemental</a></li> <li><a href="https://www.gamned.com/actualites/ciblage-contextuel" target="_blank">Ciblage contextuel</a></li> <li><a href="https://www.gamned.com/actualites/ciblage-semantique" target="_blank">Ciblage sémantique</a></li> <li><a href="https://www.gamned.com/actualites/click-through-rate-ou-taux-de-clic" target="_blank">Click through rate ou taux de clic (CTR)</a></li> <li><a href="https://www.gamned.com/actualites/clic" target="_blank">Clic</a></li> <li><a href="https://www.gamned.com/actualites/contact-unique" target="_blank">Contact unique</a></li> <li><a href="http://www.gamned.com/blog/consideration" target="_blank">Considération</a></li> <li><a href="http://www.gamned.com/blog/conversion" target="_blank">Conversion</a></li> <li><a href="https://www.gamned.com/actualites/cookie" target="_blank">Cookie</a></li> <li><a href="https://www.gamned.com/blog/cookieless" target="_blank">Cookieless</a></li> <li><a href="https://www.gamned.com/actualites/cookie-sync-cookie-matching" target="_blank">Cookie Sync / Cookie matching</a></li> <li><a href="https://www.gamned.com/actualites/cost-per-action-cpa" target="_blank">Cost Per Action (CPA)</a></li> <li><a href="https://www.gamned.com/actualites/cost-per-completed-view-cpcv" target="_blank">Cost Per Completed View (CPCV)</a></li> <li><a href="https://www.gamned.com/actualites/cost-per-lead-cpl" target="_blank">Cost Per Lead (CPL)</a></li> <li><a href="https://www.gamned.com/actualites/cost-per-visit-cpv" target="_blank">Cost per visit (CPV)</a></li> <li><a href="https://www.gamned.com/actualites/cout-par-engagement-cpe" target="_blank">Coût par engagement (CPE)</a></li> <li><a href="https://www.gamned.com/actualites/cout-pour-mille-cpm" target="_blank">Coût pour mille (CPM)</a></li> <li><a href="https://www.gamned.com/actualites/couverture-sur-cible" target="_blank">Couverture sur cible</a></li> <li><a href="https://www.gamned.com/actualites/crm-onboarding" target="_blank">CRM Onboarding</a></li> <li><a href="http://www.gamned.com/blog/cryptomonnaie" target="_blank">Cryptomonnaie</a></li> </ul> <h2>D ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/data-management-plateform-dmp" target="_blank">Data Management Platform (DMP)</a></li> <li><a href="https://www.gamned.com/actualites/deal-avec-priorite-deal-private-auction-priority-deal" target="_blank">Deal avec priorité / Deal private auction / Priority deal</a></li> <li><a href="https://www.gamned.com/actualites/deal-id-deal-token" target="_blank">Deal ID (Deal Token)</a></li> <li><a href="https://www.gamned.com/actualites/deal-programmatique" target="_blank">Deal programmatique</a></li> <li><a href="https://www.gamned.com/actualites/demand-side-platform-dsp" target="_blank">Demand Side Platform (DSP)</a></li> <li><a href="http://www.gamned.com/blog/dooh" target="_blank">DOOH</a></li> <li><a href="https://www.gamned.com/actualites/drive-to-store" target="_blank">Drive to store</a></li> <li><a href="https://www.gamned.com/actualites/dynamic-creative-optimization-dco" target="_blank">Dynamic Creative Optimization (DCO)</a></li> <li><a href="http://www.gamned.com/blog/dynamic-search-ads" target="_blank">Dynamic Search Ads</a></li> </ul> <h2>E ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/extension-daudience" target="_blank">Extension d'audience</a></li> </ul> <h2>F ...</h2> <ul role="list"> <li><a href="http://www.gamned.com/blog/fidelisation" target="_blank">Fidélisation</a><a href="https://www.gamned.com/actualites/first-look" target="_blank">‍</a></li> <li><a href="https://www.gamned.com/actualites/first-look" target="_blank">First Look</a><a href="https://www.gamned.com/actualites/first-party-data" target="_blank">‍</a></li> <li><a href="https://www.gamned.com/actualites/first-party-data" target="_blank">First party data</a><a href="https://www.gamned.com/actualites/first-view" target="_blank">‍</a></li> <li><a href="https://www.gamned.com/actualites/first-view" target="_blank">First View</a><a href="https://www.gamned.com/actualites/floor-price-ou-prix-plancher" target="_blank">‍</a></li> <li><a href="https://www.gamned.com/actualites/floor-price-ou-prix-plancher" target="_blank">Floor price (ou prix plancher)</a><a href="https://www.gamned.com/actualites/full-rate-ou-taux-de-remplissage" target="_blank">‍</a></li> <li><a href="https://www.gamned.com/actualites/full-rate-ou-taux-de-remplissage" target="_blank">Full rate (ou taux de remplissage)</a></li> </ul> <h2>G...</h2> <ul role="list"> <li><a href="http://www.gamned.com/blog/generation-de-trafic" target="_blank">Génération de trafic</a></li> </ul> <h2>H ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/header-bidding-advanced-ou-pre-bidding" target="_blank">Headerbidding / Advanced ou pre-bidding</a></li> </ul> <h2>I ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/impression" target="_blank">Impression</a></li> <li><a href="http://www.gamned.com/blog/intelligence-artificielle" target="_blank">Intelligence artificielle</a></li> <li><a href="https://www.gamned.com/actualites/interoperabilite" target="_blank">Interopérabilité</a></li> </ul> <h2>M ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/middle-of-the-fold-mtf" target="_blank">Middle of the fold (MTF)<br /></a></li> <li><a href="http://www.gamned.com/blog/marketing-influence" target="_blank">Marketing d'influence</a></li> <li><a href="http://www.gamned.com/blog/metavers" target="_blank">Métavers</a></li> </ul> <h2>N... </h2> <ul role="list"> <li><a href="http://www.gamned.com/blog/nft" target="_blank">NFT</a></li> </ul> <h2>O ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/open-marketplace-open-auction" target="_blank">Open marketplace / Open auction</a></li> <li><a href="https://www.gamned.com/actualites/order-id" target="_blank">Order ID</a></li> <li><a href="https://www.gamned.com/blog/ott-over-the-top" target="_blank">Over the Top (OTT)</a></li> </ul> <h2>P ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/post-click-pc" target="_blank">Post-click (PC)</a></li> <li><a href="https://www.gamned.com/actualites/post-view-pv" target="_blank">Post-view (PV)</a></li> <li><a href="https://www.gamned.com/actualites/pression-utile-pu" target="_blank">Pression utile (PU)</a></li> <li><a href="https://www.gamned.com/actualites/private-marketplace-private-auction" target="_blank">Private marketplace / Private auction</a></li> <li><a href="https://www.gamned.com/actualites/programmatique" target="_blank">Programmatique</a></li> <li><a href="https://www.gamned.com/actualites/programmatique-garanti" target="_blank">Programmatique garanti</a></li> <li><a href="https://www.gamned.com/actualites/programmatique-non-garanti" target="_blank">Programmatique non-garanti</a></li> <li><a href="https://www.gamned.com/blog/publicite-ott" target="_blank">Publicité OTT (Over the Top) </a></li> </ul> <h2>R ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/reach" target="_blank">Reach</a></li> <li><a href="https://www.gamned.com/actualites/repetition" target="_blank">Répétition</a></li> <li><a href="https://www.gamned.com/actualites/reseau-publicitaire-adnetworks" target="_blank">Réseau publicitaire / Adnetworks</a></li> <li><a href="https://www.gamned.com/blog/retail-media" target="_blank">Retail media</a></li> <li><a href="https://www.gamned.com/actualites/retargeting" target="_blank">Retargeting</a></li> <li><a href="https://www.gamned.com/actualites/retour-sur-investissement-roi" target="_blank">Retour sur investissement (ROI)</a></li> <li><a href="http://www.gamned.com/blog/rgpd" target="_blank">RGPD</a></li> <li><a href="https://www.gamned.com/actualites/rtb-real-time-bidding" target="_blank">RTB (Real Time Bidding)</a></li> </ul> <h2>S ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/second-party-data" target="_blank">Second party data</a></li> <li><a href="https://www.gamned.com/actualites/second-price-auction-ou-enchere-au-second-prix" target="_blank">Second price auction (ou enchère au second prix)</a></li> <li><a href="http://www.gamned.com/blog/segmentation-rfm" target="_blank">Segmentation RFM</a></li> <li><a href="http://www.gamned.com/blog/sms-enrichi" target="_blank">SMS enrichi</a></li> <li><a href="http://www.gamned.com/blog/sms-marketing" target="_blank">SMS marketing</a></li> <li><a href="http://www.gamned.com/blog/sms-multicanal" target="_blank">SMS multicanal</a></li> <li><a href="http://www.gamned.com/blog/sms-retargeting" target="_blank">SMS retargeting</a></li> <li><a href="http://www.gamned.com/blog/snack-content" target="_blank">Snack content</a></li> <li><a href="https://www.gamned.com/actualites/supply-side-platform-ssp" target="_blank">Supply Side Platform (SSP)</a></li> <li><a href="http://www.gamned.com/blog/sea" target="_blank">SEA</a></li> <li><a href="http://www.gamned.com/blog/seo" target="_blank">SEO</a></li> </ul> <h2>T ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/taux-darrivee" target="_blank">Taux d'arrivée</a></li> <li><a href="https://www.gamned.com/actualites/taux-de-completion-video" target="_blank">Taux de complétion vidéo</a></li> <li><a href="http://www.gamned.com/blog/taux-de-delivrabilite" target="_blank">Taux de délivrabilité</a></li> <li><a href="http://www.gamned.com/blog/taux-de-memorisation" target="_blank">Taux de mémorisation</a></li> <li><a href="https://www.gamned.com/actualites/taux-de-rebond" target="_blank">Taux de rebond</a></li> <li><a href="https://www.gamned.com/blog/television-lineaire" target="_blank">Télévision linéaire</a></li> <li><a href="https://www.gamned.com/blog/television-segmentee" target="_blank">Télévision segmentée</a></li> <li><a href="https://www.gamned.com/actualites/third-party-data" target="_blank">Third party data</a></li> <li><a href="https://www.gamned.com/actualites/trading-desk" target="_blank">Trading Desk</a></li> </ul> <h2>V ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/vente-post-clic" target="_blank">Vente post clic</a></li> <li><a href="https://www.gamned.com/actualites/vente-post-view-ou-post-imp" target="_blank">Vente post-view (ou post imp)</a></li> <li><a href="https://www.gamned.com/blog/video-instream" target="_blank">Vidéo instream</a></li> <li><a href="https://www.gamned.com/blog/video-outstream" target="_blank">Vidéo outstream</a></li> <li><a href="https://www.gamned.com/actualites/view-through-rate-vtr" target="_blank">View-through rate (VTR)</a></li> <li><a href="https://www.gamned.com/actualites/visibilite" target="_blank">Visibilité</a></li> <li><a href="https://www.gamned.com/actualites/visite" target="_blank">Visite</a></li> <li><a href="https://www.gamned.com/actualites/visite-1" target="_blank">Visite+1</a></li> <li><a href="https://www.gamned.com/actualites/visite-post-clic" target="_blank">Visite post-clic</a></li> <li><a href="https://www.gamned.com/actualites/visite-post-view-ou-post-imp" target="_blank">Visite post-view (ou post imp)</a></li> </ul> <h2>W ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/white-list" target="_blank">Whitelist</a></li> <li><a href="https://www.gamned.com/actualites/win-rate-ou-taux-dencheres-gagnees" target="_blank">Win rate ou taux d'enchères gagnées</a></li> </ul> <h2>Y ...</h2> <ul role="list"> <li><a href="https://www.gamned.com/actualites/yield-management" target="_blank">Yield Management</a></li> </ul> <p>‍</p> <p>Cette liste de définition de la publicité digitale est non-exhaustive.<br />Vous avez des questions ? Un brief ? Besoin de précision sur certaines définitions ? </p> <p><a href="https://www.gamned.com/contactez-nous">Contactez-nous ! </a></p> </div> <div class="spacer-large"></div> <div fs-richtext-resetix="TRUE" fs-richtext-component="cta-banner" class="w-dyn-list"> <div role="list" class="w-dyn-items"> <div role="listitem" class="cta_collection-item w-dyn-item"> <div class="cta-container"> <div class="max-width-large is-cta"> <h2 class="white">Psst..connaissez-vous les 6 tendances marketing de 2024 ? 🌟</h2> <div class="c-rich-content white w-richtext"> <p>En ce début d'année, tous les experts des agences du groupe Biggie se sont rassemblés pour vous donner 6 insights marketing incontournables en 2024. </p> <p>Dans ce book, on parle :</p> <ol role="list"> <li><strong>Omnicanalité Maîtrisée :</strong> Fusionnez les canaux pour créer une expérience client complète.</li> <li><strong>Mesure d'Attention :</strong> Évaluez l'impact réel de vos campagnes dans un univers publicitaire en évolution.</li> <li><strong>Ciblage intergénérationnel :</strong> Cassez les cloisons grâce aux ciblages comportementaux.</li> <li>🎁 et bien plus encore à découvrir !</li> </ol> <p></p> <p>‍</p> </div> <div class="spacer-medium"></div> <div class="button-group"><a href="https://www.gamned.com/lp/trendbook-2024-les-dernieres-tendances-marketing?utm_source=gamned-website-fr&utm_content=banner-articles&utm_campaign=trendbook-2024" class="c-button-1 cc-cta w-inline-block"> <div>Je télécharge le trendbook </div> <div class="c-cta-button-icon-wrapper"> <div class="icon-embed-small text-color-white w-embed"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" role="img" class="iconify iconify--ic" width="100%" height="100%" preserveAspectRatio="xMidYMid meet" viewBox="0 0 24 24"> <path fill="currentColor" d="M10 6L8.59 7.41L13.17 12l-4.58 4.59L10 18l6-6z"></path> </svg></div> </div> </a></div> </div> <div class="cta_background-image-wrapper"> <div class="image-overlay-layer"></div><img loading="lazy" alt="Psst..connaissez-vous les 6 tendances marketing de 2024 ? 🌟" src="" class="cta_background-image w-condition-invisible w-dyn-bind-empty" /> </div> <div class="cta_front-image-wrapper"><img loading="lazy" alt="Psst..connaissez-vous les 6 tendances marketing de 2024 ? 🌟" src="" class="cta_front-image w-condition-invisible w-dyn-bind-empty" /></div> </div> <div class="cta_floating-image-wrapper"><img loading="lazy" alt="Psst..connaissez-vous les 6 tendances marketing de 2024 ? 🌟" src="https://cdn.prod.website-files.com/60d04749fc9b057948ae4641/659814c70c1fe1999ca71cde_Capture%20d%E2%80%99e%CC%81cran%202023-12-29%20a%CC%80%2011.19.47.png" class="cta_floating-image" /></div> </div> </div> </div> </div> </div> </section> <section class="c-section"> <div class="c-container"> <div class="c-wrapper cc-margin-left-right"> <div class="collection-list-wrapper w-dyn-list"> <div role="list" class="collection-list cc-actualite w-dyn-items"> <div id="w-node-_25e5e575-8b6f-9a74-e435-a08eeb061ca6-24893357" role="listitem" class="collection-list-item w-dyn-item"> <div class="c-card cc-actualite"> <h3 class="c-title-4 cc-actualite-card-label">Article</h3> <h3 class="c-title-3 cc-actualite-card">Booster vos performances avec le celebrity marketing</h3><a href="/blog/booster-vos-performances-avec-le-celebrity-marketing" class="c-text-3 cc-actualite-card">En savoir plus</a> </div> </div> <div id="w-node-_25e5e575-8b6f-9a74-e435-a08eeb061ca6-24893357" role="listitem" class="collection-list-item w-dyn-item"> <div class="c-card cc-actualite"> <h3 class="c-title-4 cc-actualite-card-label">Article</h3> <h3 class="c-title-3 cc-actualite-card">Six étapes pour une publicité digitale plus durable</h3><a href="/blog/six-etapes-pour-une-publicite-digitale-plus-durable" class="c-text-3 cc-actualite-card">En savoir plus</a> </div> </div> </div> </div> </div> </div> </section> <address class="c-section"> <div class="c-container"> <div class="c-wrapper cc-margin-left-right"> <h2 class="c-title-2 cc-centered"><span class="text-span-3">Vous avez un brief ?<br /></span><span class="text-span-6">Un projet ? 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