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class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Awareness-Raising Green Beers Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/388/alegae-bloom.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>The Bright 'Alegae Bloom' Beer Draws Attention to Water Issues</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/LauraMcQuarrie'>Laura McQuarrie — September 20, 2018</a> <div class='ctsa__refs'>References: <a target=_blank href='https://www.foodandwine.com/news/alegae-bloom-beer-algae-maumee-bay-brewing' class='ctsa__ref' rel='nofollow noreferrer'>foodandwine</a> & <a target=_blank href='https://www.instagram.com/p/BkgZ4DfncDM/?hl=en&taken-by=mbaybrew' class='ctsa__ref' rel='nofollow noreferrer'></a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='It’s NOT about going carbon neutral anymore Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-geo-zero-icon2.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>It’s NOT about going carbon neutral anymore</div> </a></div> <p class='cts__p'>'Alegae Bloom' is an unmistakable green beer created by Ohio’s Maumee Bay Brewing Company to raise awareness of algae blooms and issues surrounding potable water—particularly, an event in 2014 that caused the city of Toledo to have undrinkable water for days due to toxins from a Lake Erie algae bloom.</p><p class='cts__p'>The algae-inspired beer takes the form of a kettle-soured double IPA that gets its distinctive green tint from matcha powder and kiwi. </p><p class='cts__p'>While consumers have come to know green beer as a novelty for St. Patrick’s Day, Alegae Bloom sets itself apart for an important cause. To remind the public of the water crisis, the Maumee Bay Brewing Co. teamed up with the Ohio Environmental Council and a portion of the profits from the limited-edition beer will be put towards supporting water treatment preservation. </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/powdered-beer' class='cts__art'> <div class='cts__artImgCont'> <img alt='Climate-Friendly Powdered Beers Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/501/501575/501575_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Climate-Friendly Powdered Beers </div> </div> </a><a 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