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Official Google Webmaster Central Blog: 八月 2012

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} /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; } .detail-page .label-footer { margin-bottom: 0; } .detail-page #main .post .post-footer { padding-bottom: 0; } .detail-page #comments { display: none; } } [data-about-pullquote], [data-is-preview], [data-about-syndication] { display: none; } </style> <noscript> <style> .loading { visibility: visible }</style> </noscript> <script type='text/javascript'> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-18009-4', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&amp;zx=3f8a6738-5406-40b0-8cd8-0b94d8cd2f84' media='none' onload='if(media!=&#39;all&#39;)media=&#39;all&#39;' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&amp;zx=3f8a6738-5406-40b0-8cd8-0b94d8cd2f84' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript> <!-- Header --> <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://webmasters.googleblog.com/?hl=zh_CN'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/'> <h2> Webmaster Central Blog </h2> </a> </div> <div class='header-desc'> Official news on crawling and indexing sites for the Google index </div> </div> </div></div> </div> </div> <!-- all content wrapper start --> <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='5884465910710753423' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2012/08/site-errors-breakdown.html?hl=zh_CN' itemprop='url' title='Site Errors Breakdown'> Site Errors Breakdown </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> 星期三, 八月 29, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"><b id="internal-source-marker_0.45952984411269426" style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Webmaster level: </span><span style="background-color: white; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">All</span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Today we&#8217;re announcing more detailed Site Error information in Webmaster Tools. This information is useful when looking for the source of your Site Errors. For example, if your site suffers from server connectivity problems, your server may simply be misconfigured; then again, it could also be completely unavailable! &nbsp;Since each Site Error (DNS, Server Connectivity, and Robots.txt Fetch) is comprised of several unique issues, we&#8217;ve broken down each category into more specific errors to provide you with a better analysis of your site&#8217;s health.</span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Site Errors will display statistics for each of your site-wide crawl errors from the past 90 days. &nbsp;In addition, it will show the failure rates for any category-specific errors that have been affecting your site.</span><br /> <br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span> </b><br /> <div class="separator" style="clear: both; text-align: center;"><b id="internal-source-marker_0.45952984411269426" style="font-weight: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbcRpQx3Be8Xhy6TFKLW79QAD22gGDW3feCxIQ8kMMVdgIObGcvLs0ZlaY80G2W7EkirWazdcQfOQ-uoxd09LJr8IRdWqjomsg2qXYw9SdxkPpJh65hyphenhyphen4TJ_bzQulScDWwQpmC/s1600/site-errors-breakdown.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbcRpQx3Be8Xhy6TFKLW79QAD22gGDW3feCxIQ8kMMVdgIObGcvLs0ZlaY80G2W7EkirWazdcQfOQ-uoxd09LJr8IRdWqjomsg2qXYw9SdxkPpJh65hyphenhyphen4TJ_bzQulScDWwQpmC/s400/site-errors-breakdown.png" width="400" /></a></b></div><b id="internal-source-marker_0.45952984411269426" style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">If you&#8217;re not sure what a particular error means, you can read a short description of it by hovering over its entry in the legend. &nbsp;You can find more detailed information by following the &#8220;More info&#8221; link in the tooltip.</span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span> <br /> </b><br /> <div class="separator" style="clear: both; text-align: center;"><b id="internal-source-marker_0.45952984411269426" style="font-weight: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjNnOo5_ysTAUfLdJqdPyZOGGd_tK8H7VZNnFQKtsXVDGg4VO0035N7gY0PzZACWjFVsutMek9NF10boVgTtgGQiE9YsLAfs8nDkHABoEGyf5ZQZexTpB4t55qX3HmpfMxAEcy/s1600/site-errors-tooltip.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjNnOo5_ysTAUfLdJqdPyZOGGd_tK8H7VZNnFQKtsXVDGg4VO0035N7gY0PzZACWjFVsutMek9NF10boVgTtgGQiE9YsLAfs8nDkHABoEGyf5ZQZexTpB4t55qX3HmpfMxAEcy/s400/site-errors-tooltip.png" width="400" /></a></b></div><b id="internal-source-marker_0.45952984411269426" style="font-weight: normal;"> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></b><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">We hope that these changes will make Site Errors even more informative and helpful in keeping your site in tip-top shape. &nbsp;If you have any questions or suggestions, please let us know through the </span><a href="https://productforums.google.com/forum/#!categories/webmasters/webmaster-tools"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Webmaster Tools Help Forum</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">.</span><br /> <br /> <b id="internal-source-marker_0.45952984411269426" style="font-weight: normal;"><span class="byline-author">Written by <a href="https://plus.google.com/u/0/107324500018651122072/posts">Cesar Cuenca</a> and <a href="https://plus.google.com/u/1/110632475812721749221/posts">Tiffany Wang</a>, Webmaster Tools Interns</span></b></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"><b id="internal-source-marker_0.45952984411269426" style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Webmaster level: </span><span style="background-color: white; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">All</span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Today we&#8217;re announcing more detailed Site Error information in Webmaster Tools. This information is useful when looking for the source of your Site Errors. For example, if your site suffers from server connectivity problems, your server may simply be misconfigured; then again, it could also be completely unavailable! &nbsp;Since each Site Error (DNS, Server Connectivity, and Robots.txt Fetch) is comprised of several unique issues, we&#8217;ve broken down each category into more specific errors to provide you with a better analysis of your site&#8217;s health.</span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Site Errors will display statistics for each of your site-wide crawl errors from the past 90 days. &nbsp;In addition, it will show the failure rates for any category-specific errors that have been affecting your site.</span><br /> <br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span> </b><br /> <div class="separator" style="clear: both; text-align: center;"><b id="internal-source-marker_0.45952984411269426" style="font-weight: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbcRpQx3Be8Xhy6TFKLW79QAD22gGDW3feCxIQ8kMMVdgIObGcvLs0ZlaY80G2W7EkirWazdcQfOQ-uoxd09LJr8IRdWqjomsg2qXYw9SdxkPpJh65hyphenhyphen4TJ_bzQulScDWwQpmC/s1600/site-errors-breakdown.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbcRpQx3Be8Xhy6TFKLW79QAD22gGDW3feCxIQ8kMMVdgIObGcvLs0ZlaY80G2W7EkirWazdcQfOQ-uoxd09LJr8IRdWqjomsg2qXYw9SdxkPpJh65hyphenhyphen4TJ_bzQulScDWwQpmC/s400/site-errors-breakdown.png" width="400" /></a></b></div><b id="internal-source-marker_0.45952984411269426" style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">If you&#8217;re not sure what a particular error means, you can read a short description of it by hovering over its entry in the legend. &nbsp;You can find more detailed information by following the &#8220;More info&#8221; link in the tooltip.</span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span> <br /> </b><br /> <div class="separator" style="clear: both; text-align: center;"><b id="internal-source-marker_0.45952984411269426" style="font-weight: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjNnOo5_ysTAUfLdJqdPyZOGGd_tK8H7VZNnFQKtsXVDGg4VO0035N7gY0PzZACWjFVsutMek9NF10boVgTtgGQiE9YsLAfs8nDkHABoEGyf5ZQZexTpB4t55qX3HmpfMxAEcy/s1600/site-errors-tooltip.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjNnOo5_ysTAUfLdJqdPyZOGGd_tK8H7VZNnFQKtsXVDGg4VO0035N7gY0PzZACWjFVsutMek9NF10boVgTtgGQiE9YsLAfs8nDkHABoEGyf5ZQZexTpB4t55qX3HmpfMxAEcy/s400/site-errors-tooltip.png" width="400" /></a></b></div><b id="internal-source-marker_0.45952984411269426" style="font-weight: normal;"> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></b><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">We hope that these changes will make Site Errors even more informative and helpful in keeping your site in tip-top shape. &nbsp;If you have any questions or suggestions, please let us know through the </span><a href="https://productforums.google.com/forum/#!categories/webmasters/webmaster-tools"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Webmaster Tools Help Forum</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">.</span><br /> <br /> <b id="internal-source-marker_0.45952984411269426" style="font-weight: normal;"><span class="byline-author">Written by <a href="https://plus.google.com/u/0/107324500018651122072/posts">Cesar Cuenca</a> and <a href="https://plus.google.com/u/1/110632475812721749221/posts">Tiffany Wang</a>, Webmaster Tools Interns</span></b></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Site Errors Breakdown&url=https://webmasters.googleblog.com/2012/08/site-errors-breakdown.html?hl=zh_CN&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2012/08/site-errors-breakdown.html?hl=zh_CN'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2012/08/site-errors-breakdown.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> 标签&#65306; </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=zh_CN' rel='tag'> webmaster tools </a> </span> </div> </div> </div> <div class='post' data-id='205696938857882188' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2012/08/search-queries-alerts-in-webmaster-tools.html?hl=zh_CN' itemprop='url' title='Search Queries Alerts in Webmaster Tools'> Search Queries Alerts in Webmaster Tools </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> 星期一, 八月 20, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"><b id="internal-source-marker_0.5059015173465014" style="font-weight: normal;"><span style="background-color: white; color: #666666; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Webmaster level: All</span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">We know many of you check Webmaster Tools daily (thank you!), but not everybody has the time to monitor the health of their site 24/7. It can be time consuming to analyze all the data and identify the most important issues. To make it a little bit easier we&#8217;ve been incorporating alerts into Webmaster Tools. We process the data for your site and try to detect the events that could be most interesting for you. Recently we rolled out </span><a href="http://googlewebmastercentral.blogspot.com/2012/07/new-crawl-error-alerts-from-webmaster.html"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">alerts for Crawl Errors</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> and today we&#8217;re introducing &nbsp;alerts for Search Queries data.</span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">The </span><a href="http://support.google.com/webmasters/bin/answer.py?hl=en&amp;answer=35252"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Search Queries feature in Webmaster Tools</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> shows, among other things, impressions and clicks for your top pages over time. For most sites, these numbers follow regular patterns, so when sudden spikes or drops occur, it can make sense to look into what caused them. Some changes are due to differing demand for your content, other times they may be due to technical issues that need to be resolved, such as broken redirects. For example, a steady stream of clicks which suddenly drops to zero is probably worth investigating.</span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">The alerts look like this:</span></b><br /> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><br /> </span></b> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="//2.bp.blogspot.com/-lqgPl75MzSs/UDJ2GqNMKhI/AAAAAAAAAPc/Df1cZEuz2yI/s1600/tsq_alerts.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="255" src="//2.bp.blogspot.com/-lqgPl75MzSs/UDJ2GqNMKhI/AAAAAAAAAPc/Df1cZEuz2yI/s400/tsq_alerts.png" width="400"></a></div><b style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><br /> </span></b> <b id="internal-source-marker_0.5059015173465014" style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">We&#8217;re still working on the sensitivity threshold of the messages and welcome your feedback in our </span><a href="http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">help forums</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">. We hope the new alerts will be useful. Don&#8217;t forget to sign up for </span><a href="http://support.google.com/webmasters/bin/answer.py?hl=en&amp;answer=140528"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">email forwarding</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> to receive them in your inbox.</span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <br /> <span class="byline-author"><br /> Posted by <a href="http://plus.google.com/115448600022457507975/" rel="author">Javier Tordable</a>, Tech Lead, Webmaster Tools</span></b></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"><b id="internal-source-marker_0.5059015173465014" style="font-weight: normal;"><span style="background-color: white; color: #666666; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Webmaster level: All</span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">We know many of you check Webmaster Tools daily (thank you!), but not everybody has the time to monitor the health of their site 24/7. It can be time consuming to analyze all the data and identify the most important issues. To make it a little bit easier we&#8217;ve been incorporating alerts into Webmaster Tools. We process the data for your site and try to detect the events that could be most interesting for you. Recently we rolled out </span><a href="http://googlewebmastercentral.blogspot.com/2012/07/new-crawl-error-alerts-from-webmaster.html"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">alerts for Crawl Errors</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> and today we&#8217;re introducing &nbsp;alerts for Search Queries data.</span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">The </span><a href="http://support.google.com/webmasters/bin/answer.py?hl=en&amp;answer=35252"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Search Queries feature in Webmaster Tools</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> shows, among other things, impressions and clicks for your top pages over time. For most sites, these numbers follow regular patterns, so when sudden spikes or drops occur, it can make sense to look into what caused them. Some changes are due to differing demand for your content, other times they may be due to technical issues that need to be resolved, such as broken redirects. For example, a steady stream of clicks which suddenly drops to zero is probably worth investigating.</span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">The alerts look like this:</span></b><br /> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><br /> </span></b> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="//2.bp.blogspot.com/-lqgPl75MzSs/UDJ2GqNMKhI/AAAAAAAAAPc/Df1cZEuz2yI/s1600/tsq_alerts.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="255" src="//2.bp.blogspot.com/-lqgPl75MzSs/UDJ2GqNMKhI/AAAAAAAAAPc/Df1cZEuz2yI/s400/tsq_alerts.png" width="400"></a></div><b style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><br /> </span></b> <b id="internal-source-marker_0.5059015173465014" style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">We&#8217;re still working on the sensitivity threshold of the messages and welcome your feedback in our </span><a href="http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">help forums</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">. We hope the new alerts will be useful. Don&#8217;t forget to sign up for </span><a href="http://support.google.com/webmasters/bin/answer.py?hl=en&amp;answer=140528"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">email forwarding</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> to receive them in your inbox.</span><br /> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <br /> <span class="byline-author"><br /> Posted by <a href="http://plus.google.com/115448600022457507975/" rel="author">Javier Tordable</a>, Tech Lead, Webmaster Tools</span></b></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Search Queries Alerts in Webmaster Tools&url=https://webmasters.googleblog.com/2012/08/search-queries-alerts-in-webmaster-tools.html?hl=zh_CN&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2012/08/search-queries-alerts-in-webmaster-tools.html?hl=zh_CN'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2012/08/search-queries-alerts-in-webmaster-tools.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> 标签&#65306; </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/advanced?hl=zh_CN' rel='tag'> advanced </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/beginner?hl=zh_CN' rel='tag'> beginner </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/intermediate?hl=zh_CN' rel='tag'> intermediate </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=zh_CN' rel='tag'> webmaster tools </a> </span> </div> </div> </div> <div class='post' data-id='5264980979245135638' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2012/08/configuring-url-parameters-in-webmaster.html?hl=zh_CN' itemprop='url' title='Configuring URL Parameters in Webmaster Tools'> Configuring URL Parameters in Webmaster Tools </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> 星期二, 八月 14, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster Level: Intermediate to Advanced <br /> <br /> We recently filmed a video (with <a href="https://docs.google.com/presentation/d/1xWy5TOkB4rwoUHXFPgwVMgl2Op9PayZOWa5wdW7ZB-o/edit">slides</a> available) to provide more information about the <a href="http://googlewebmastercentral.blogspot.com/2011/07/improved-handling-of-urls-with.html">URL Parameters</a> feature in Webmaster Tools. The URL Parameters feature is designed for webmasters who want to help Google crawl their site more efficiently, and who manage a site with -- you guessed it -- URL parameters! To be eligible for this feature, the URL parameters must be configured in key/value pairs like <code>item=swedish-fish</code> or <code>category=gummy-candy</code> in the URL <code>http://www.example.com/product.php?item=swedish-fish&amp;category=gummy-candy</code>. <br /> <br /> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="281" src="//www.youtube.com/embed/DiEYcBZ36po" width="500"></iframe><br /> <i>Guidance for common cases when configuring URL Parameters. Music in the background masks the ongoing pounding of my neighbor&#8217;s construction!</i></div> <br /> URL Parameter settings are powerful. By telling us how your parameters behave and the recommended action for Googlebot, you can improve your site&#8217;s crawl efficiency. On the other hand, if configured incorrectly, you may accidentally recommend that Google ignore important pages, resulting in those pages no longer being available in search results. (There's an example provided in our improved <a href="http://support.google.com/webmasters/bin/answer.py?answer=1235687">Help Center article</a>.) So please take care when adjusting URL Parameters settings, and be sure that the actions you recommend for Googlebot make sense across your entire site. <br /> <br /> <span class="byline-author">Written by <a href="https://plus.google.com/u/0/111983349552187459374?rel=author">Maile Ohye</a>, Developer Programs Tech Lead</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster Level: Intermediate to Advanced <br /> <br /> We recently filmed a video (with <a href="https://docs.google.com/presentation/d/1xWy5TOkB4rwoUHXFPgwVMgl2Op9PayZOWa5wdW7ZB-o/edit">slides</a> available) to provide more information about the <a href="http://googlewebmastercentral.blogspot.com/2011/07/improved-handling-of-urls-with.html">URL Parameters</a> feature in Webmaster Tools. The URL Parameters feature is designed for webmasters who want to help Google crawl their site more efficiently, and who manage a site with -- you guessed it -- URL parameters! To be eligible for this feature, the URL parameters must be configured in key/value pairs like <code>item=swedish-fish</code> or <code>category=gummy-candy</code> in the URL <code>http://www.example.com/product.php?item=swedish-fish&amp;category=gummy-candy</code>. <br /> <br /> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="281" src="//www.youtube.com/embed/DiEYcBZ36po" width="500"></iframe><br /> <i>Guidance for common cases when configuring URL Parameters. Music in the background masks the ongoing pounding of my neighbor&#8217;s construction!</i></div> <br /> URL Parameter settings are powerful. By telling us how your parameters behave and the recommended action for Googlebot, you can improve your site&#8217;s crawl efficiency. On the other hand, if configured incorrectly, you may accidentally recommend that Google ignore important pages, resulting in those pages no longer being available in search results. (There's an example provided in our improved <a href="http://support.google.com/webmasters/bin/answer.py?answer=1235687">Help Center article</a>.) So please take care when adjusting URL Parameters settings, and be sure that the actions you recommend for Googlebot make sense across your entire site. <br /> <br /> <span class="byline-author">Written by <a href="https://plus.google.com/u/0/111983349552187459374?rel=author">Maile Ohye</a>, Developer Programs Tech Lead</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Configuring URL Parameters in Webmaster Tools&url=https://webmasters.googleblog.com/2012/08/configuring-url-parameters-in-webmaster.html?hl=zh_CN&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2012/08/configuring-url-parameters-in-webmaster.html?hl=zh_CN'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2012/08/configuring-url-parameters-in-webmaster.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> 标签&#65306; </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/crawling%20and%20indexing?hl=zh_CN' rel='tag'> crawling and indexing </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=zh_CN' rel='tag'> webmaster tools </a> </span> </div> </div> </div> <div class='post' data-id='93571656164931125' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2012/08/website-testing-google-search.html?hl=zh_CN' itemprop='url' title='Website testing & Google search'> Website testing & Google search </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> 星期四, 八月 09, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster level: Advanced<br /> <br /> We&#8217;ve gotten several questions recently about whether website testing&#8212;such as A/B or multivariate testing&#8212;affects a site&#8217;s performance in search results. We&#8217;re glad you&#8217;re asking, because we&#8217;re glad you&#8217;re testing! A/B and multivariate testing are great ways of making sure that what you&#8217;re offering really appeals to your users.<br /> <br /> Before we dig into the implications for search, a brief primer:<br /> <b>Website testing</b> is when you try out different versions of your website (or a part of your website), and collect data about how users react to each version. You use software to track which version causes users to do-what-you-want-them-to-do most often: which one results in the most purchases, or the most email signups, or whatever you&#8217;re testing for. After the test is finished you can update your website to use the &#8220;winner&#8221; of the test&#8212;the most effective content.<br /> <br /> <b>A/B testing</b> is when you run a test by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare users&#8217; behaviour to see which page is most effective.<br /> <br /> <b>Multivariate testing</b> is when you use software to change differents parts of your website on the fly. You can test changes to multiple parts of a page&#8212;say, the heading, a photo, and the &#8216;Add to Cart&#8217; button&#8212;and the software will show variations of each of these sections to users in different combinations and then statistically analyze which variations are the most effective. Only one URL is involved; the variations are inserted dynamically on the page.<br /> <br /> So how does this affect what Googlebot sees on your site? Will serving different content variants change how your site ranks? Below are some guidelines for running an effective test with minimal impact on your site&#8217;s search performance.<br /> <ul> <li><b>No cloaking.</b><br /><a href="http://support.google.com/webmasters/bin/answer.py?answer=66355">Cloaking</a>&#8212;showing one set of content to humans, and a different set to Googlebot&#8212;is against our <a href="http://support.google.com/webmasters/bin/answer.py?answer=35769">Webmaster Guidelines</a>, whether you&#8217;re running a test or not. Make sure that you&#8217;re not deciding whether to serve the test, or which content variant to serve, based on user-agent. An example of this would be always serving the original content when you see the user-agent &#8220;Googlebot.&#8221; Remember that infringing our Guidelines can get your site demoted or removed from Google search results&#8212;probably not the desired outcome of your test.</li> <li><b>Use rel=&#8220;canonical&#8221;.</b><br />If you&#8217;re running an A/B test with multiple URLs, you can use the <a href="http://support.google.com/webmasters/bin/answer.py?answer=139394">rel=&#8220;canonical&#8221;</a> link attribute on all of your alternate URLs to indicate that the original URL is the preferred version. We recommend using rel=&#8220;canonical&#8221; rather than a noindex meta tag because it more closely matches your intent in this situation. Let&#8217;s say you were testing variations of your homepage; you don&#8217;t want search engines to not index your homepage, you just want them to understand that all the test URLs are close duplicates or variations on the original URL and should be grouped as such, with the original URL as the canonical. Using noindex rather than rel=&#8220;canonical&#8221; in such a situation can sometimes have unexpected effects (e.g., if for some reason we choose one of the variant URLs as the canonical, the &#8220;original&#8221; URL might also get dropped from the index since it would get treated as a duplicate).</li> <li><b>Use 302s, not 301s.</b><br />If you&#8217;re running an A/B test that redirects users from the original URL to a variation URL, use a 302 (temporary) redirect, not a 301 (permanent) redirect. This tells search engines that this redirect is temporary&#8212;it will only be in place as long as you&#8217;re running the experiment&#8212;and that they should keep the original URL in their index rather than replacing it with the target of the redirect (the test page). JavaScript-based redirects are also fine.</li> <li><b>Only run the experiment as long as necessary.</b><br />The amount of time required for a reliable test will vary depending on factors like your conversion rates, and how much traffic your website gets; a good testing tool should tell you when you&#8217;ve gathered enough data to draw a reliable conclusion. Once you&#8217;ve concluded the test, you should update your site with the desired content variation(s) and remove all elements of the test as soon as possible, such as alternate URLs or testing scripts and markup. If we discover a site running an experiment for an unnecessarily long time, we may interpret this as an attempt to deceive search engines and take action accordingly. This is especially true if you&#8217;re serving one content variant to a large percentage of your users.</li> </ul> The recommendations above should result in your tests having little or no impact on your site in search results. However, depending on what types of content you&#8217;re testing, it may not even matter much if Googlebot crawls or indexes some of your content variations while you&#8217;re testing. Small changes, such as the size, color, or placement of a button or image, or the text of your &#8220;call to action&#8221; (&#8220;Add to cart&#8221; vs. &#8220;Buy now!&#8221;), can have a surprising impact on users&#8217; interactions with your webpage, but will often have little or no impact on that page&#8217;s search result snippet or ranking. In addition, if we crawl your site often enough to detect and index your experiment, we&#8217;ll probably index the eventual updates you make to your site fairly quickly after you&#8217;ve concluded the experiment.<br /> <br /> To learn more about website testing, check out <a href="http://support.google.com/analytics/bin/answer.py?answer=1745147">these articles</a> on Content Experiments, our free testing tool in <a href="//www.google.com/analytics/">Google Analytics</a>. You can also ask questions about website testing in the <a href="http://productforums.google.com/forum/#!categories/analytics/content-experiments">Analytics Help Forum</a>, or about search impact in the <a href="http://productforums.google.com/forum/#!forum/webmasters">Webmaster Help Forum</a>.<br /> <br /> <span class="byline-author">Posted by <a href="https://plus.google.com/107122646256015117642/about" rel="author">Susan Moskwa</a>, Webmaster Trends Analyst</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster level: Advanced<br /> <br /> We&#8217;ve gotten several questions recently about whether website testing&#8212;such as A/B or multivariate testing&#8212;affects a site&#8217;s performance in search results. We&#8217;re glad you&#8217;re asking, because we&#8217;re glad you&#8217;re testing! A/B and multivariate testing are great ways of making sure that what you&#8217;re offering really appeals to your users.<br /> <br /> Before we dig into the implications for search, a brief primer:<br /> <b>Website testing</b> is when you try out different versions of your website (or a part of your website), and collect data about how users react to each version. You use software to track which version causes users to do-what-you-want-them-to-do most often: which one results in the most purchases, or the most email signups, or whatever you&#8217;re testing for. After the test is finished you can update your website to use the &#8220;winner&#8221; of the test&#8212;the most effective content.<br /> <br /> <b>A/B testing</b> is when you run a test by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare users&#8217; behaviour to see which page is most effective.<br /> <br /> <b>Multivariate testing</b> is when you use software to change differents parts of your website on the fly. You can test changes to multiple parts of a page&#8212;say, the heading, a photo, and the &#8216;Add to Cart&#8217; button&#8212;and the software will show variations of each of these sections to users in different combinations and then statistically analyze which variations are the most effective. Only one URL is involved; the variations are inserted dynamically on the page.<br /> <br /> So how does this affect what Googlebot sees on your site? Will serving different content variants change how your site ranks? Below are some guidelines for running an effective test with minimal impact on your site&#8217;s search performance.<br /> <ul> <li><b>No cloaking.</b><br /><a href="http://support.google.com/webmasters/bin/answer.py?answer=66355">Cloaking</a>&#8212;showing one set of content to humans, and a different set to Googlebot&#8212;is against our <a href="http://support.google.com/webmasters/bin/answer.py?answer=35769">Webmaster Guidelines</a>, whether you&#8217;re running a test or not. Make sure that you&#8217;re not deciding whether to serve the test, or which content variant to serve, based on user-agent. An example of this would be always serving the original content when you see the user-agent &#8220;Googlebot.&#8221; Remember that infringing our Guidelines can get your site demoted or removed from Google search results&#8212;probably not the desired outcome of your test.</li> <li><b>Use rel=&#8220;canonical&#8221;.</b><br />If you&#8217;re running an A/B test with multiple URLs, you can use the <a href="http://support.google.com/webmasters/bin/answer.py?answer=139394">rel=&#8220;canonical&#8221;</a> link attribute on all of your alternate URLs to indicate that the original URL is the preferred version. We recommend using rel=&#8220;canonical&#8221; rather than a noindex meta tag because it more closely matches your intent in this situation. Let&#8217;s say you were testing variations of your homepage; you don&#8217;t want search engines to not index your homepage, you just want them to understand that all the test URLs are close duplicates or variations on the original URL and should be grouped as such, with the original URL as the canonical. Using noindex rather than rel=&#8220;canonical&#8221; in such a situation can sometimes have unexpected effects (e.g., if for some reason we choose one of the variant URLs as the canonical, the &#8220;original&#8221; URL might also get dropped from the index since it would get treated as a duplicate).</li> <li><b>Use 302s, not 301s.</b><br />If you&#8217;re running an A/B test that redirects users from the original URL to a variation URL, use a 302 (temporary) redirect, not a 301 (permanent) redirect. This tells search engines that this redirect is temporary&#8212;it will only be in place as long as you&#8217;re running the experiment&#8212;and that they should keep the original URL in their index rather than replacing it with the target of the redirect (the test page). JavaScript-based redirects are also fine.</li> <li><b>Only run the experiment as long as necessary.</b><br />The amount of time required for a reliable test will vary depending on factors like your conversion rates, and how much traffic your website gets; a good testing tool should tell you when you&#8217;ve gathered enough data to draw a reliable conclusion. Once you&#8217;ve concluded the test, you should update your site with the desired content variation(s) and remove all elements of the test as soon as possible, such as alternate URLs or testing scripts and markup. If we discover a site running an experiment for an unnecessarily long time, we may interpret this as an attempt to deceive search engines and take action accordingly. This is especially true if you&#8217;re serving one content variant to a large percentage of your users.</li> </ul> The recommendations above should result in your tests having little or no impact on your site in search results. However, depending on what types of content you&#8217;re testing, it may not even matter much if Googlebot crawls or indexes some of your content variations while you&#8217;re testing. Small changes, such as the size, color, or placement of a button or image, or the text of your &#8220;call to action&#8221; (&#8220;Add to cart&#8221; vs. &#8220;Buy now!&#8221;), can have a surprising impact on users&#8217; interactions with your webpage, but will often have little or no impact on that page&#8217;s search result snippet or ranking. In addition, if we crawl your site often enough to detect and index your experiment, we&#8217;ll probably index the eventual updates you make to your site fairly quickly after you&#8217;ve concluded the experiment.<br /> <br /> To learn more about website testing, check out <a href="http://support.google.com/analytics/bin/answer.py?answer=1745147">these articles</a> on Content Experiments, our free testing tool in <a href="//www.google.com/analytics/">Google Analytics</a>. You can also ask questions about website testing in the <a href="http://productforums.google.com/forum/#!categories/analytics/content-experiments">Analytics Help Forum</a>, or about search impact in the <a href="http://productforums.google.com/forum/#!forum/webmasters">Webmaster Help Forum</a>.<br /> <br /> <span class="byline-author">Posted by <a href="https://plus.google.com/107122646256015117642/about" rel="author">Susan Moskwa</a>, Webmaster Trends Analyst</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Website testing & Google search&url=https://webmasters.googleblog.com/2012/08/website-testing-google-search.html?hl=zh_CN&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2012/08/website-testing-google-search.html?hl=zh_CN'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2012/08/website-testing-google-search.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> 标签&#65306; </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/advanced?hl=zh_CN' rel='tag'> advanced </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/crawling%20and%20indexing?hl=zh_CN' rel='tag'> crawling and indexing </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20guidelines?hl=zh_CN' rel='tag'> webmaster guidelines </a> </span> </div> </div> </div> <div class='post' data-id='2396687243195607412' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2012/08/domain-verification-using-cname-records.html?hl=zh_CN' itemprop='url' title='Domain verification using CNAME records'> Domain verification using CNAME records </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> 星期三, 八月 01, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster Level: all<br /> In order to use Google services like <a href="//www.google.com/webmasters/tools">Webmaster Tools</a> and <a href="//www.google.com/enterprise/apps/business/">Google Apps</a> you must verify that you own the site or domain. One way you can do this is by creating a <a href="http://googlewebmastercentral.blogspot.com/2010/03/dns-verification-ftw.html">DNS TXT record</a> to prove your ownership of the domain. Now you can also use <b>DNS <a href="http://en.wikipedia.org/wiki/CNAME_record">CNAME</a> records</b> to verify ownership of your domains. This is a new domain verification option for users that are not able to create DNS TXT records for their domains.<br /> For example, if you own the domain <b>example.com</b>, you can verify your ownership of the domain by creating a DNS CNAME record as follows.<br /> <ol> <li>Add the domain example.com to your account either in <a href="//www.google.com/webmasters/tools/">Webmaster Tools</a> or directly on the <a href="//www.google.com/webmasters/verification/">Verification Home page</a>.<br /><br /> <a href="//4.bp.blogspot.com/-YCOO0Gi9UVM/UBoMkW-O4LI/AAAAAAAAAFE/MJwHwo8Xhbg/s1600/AddASite.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="126" src="//4.bp.blogspot.com/-YCOO0Gi9UVM/UBoMkW-O4LI/AAAAAAAAAFE/MJwHwo8Xhbg/s400/AddASite.png" width="400"></a> </li> <li> Select the Domain Name Provider method of verification, then select your domain name provider that manages your DNS records or "Other" if your provider is not on this list.<br /><br /> <a href="//3.bp.blogspot.com/-A2v17riuhLs/UBmjukYlxUI/AAAAAAAAAEk/E-V2eyYFxrY/s1600/image01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="120" src="//3.bp.blogspot.com/-A2v17riuhLs/UBmjukYlxUI/AAAAAAAAAEk/E-V2eyYFxrY/s400/image01.png" width="400"></a> </li> <li> Based on your selection you may either see the instructions to set a CNAME record or see a link to the option <b>Add a CNAME record</b>. Follow the instructions to add the specified CNAME record to your domain&#8217;s DNS configuration.<br /><br /> <a href="//1.bp.blogspot.com/-3BQmMbmj_1s/UBmj6dksI5I/AAAAAAAAAEw/a5jNMVxZCG4/s1600/image00.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="99" src="//1.bp.blogspot.com/-3BQmMbmj_1s/UBmj6dksI5I/AAAAAAAAAEw/a5jNMVxZCG4/s400/image00.png" width="400"></a> </li> <li> Click the <b>Verify</b> button. </li> </ol> When you click <b>Verify</b>, Google will check for the CNAME record and if everything works you will be added as a verified owner of the domain. Using this method automatically verifies you as the owner of all websites on this domain. For example, when you verify your ownership of example.com, you are automatically verified as an owner of www.example.com as well as subdomains such as blog.example.com. <br /> Sometimes DNS records take a while to make their way across the Internet. If we don't find the record immediately, we'll check for it periodically and when we find the record we'll make you a verified owner. To maintain your verification status don&#8217;t remove the record, even after verification succeeds. <br /> If you don&#8217;t have access to your DNS configuration at your domain name provider you can continue to use any of the other verification methods, such as the <a href="http://support.google.com/webmasters/bin/answer.py?answer=35658">HTML file</a>, the <a href="http://support.google.com/webmasters/bin/answer.py?answer=35659">meta tag</a> or <a href="http://support.google.com/webmasters/bin/answer.py?answer=185871">Google Analytics tag</a> in order to verify that you own a site. <br /> If you have any questions please let us know via our <a href="http://productforums.google.com/forum/#!categories/webmasters/verification">Webmaster Help forum</a>. <br /> <span class="byline-author">Posted by Pooja Wagh, Software Engineer</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster Level: all<br /> In order to use Google services like <a href="//www.google.com/webmasters/tools">Webmaster Tools</a> and <a href="//www.google.com/enterprise/apps/business/">Google Apps</a> you must verify that you own the site or domain. One way you can do this is by creating a <a href="http://googlewebmastercentral.blogspot.com/2010/03/dns-verification-ftw.html">DNS TXT record</a> to prove your ownership of the domain. Now you can also use <b>DNS <a href="http://en.wikipedia.org/wiki/CNAME_record">CNAME</a> records</b> to verify ownership of your domains. This is a new domain verification option for users that are not able to create DNS TXT records for their domains.<br /> For example, if you own the domain <b>example.com</b>, you can verify your ownership of the domain by creating a DNS CNAME record as follows.<br /> <ol> <li>Add the domain example.com to your account either in <a href="//www.google.com/webmasters/tools/">Webmaster Tools</a> or directly on the <a href="//www.google.com/webmasters/verification/">Verification Home page</a>.<br /><br /> <a href="//4.bp.blogspot.com/-YCOO0Gi9UVM/UBoMkW-O4LI/AAAAAAAAAFE/MJwHwo8Xhbg/s1600/AddASite.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="126" src="//4.bp.blogspot.com/-YCOO0Gi9UVM/UBoMkW-O4LI/AAAAAAAAAFE/MJwHwo8Xhbg/s400/AddASite.png" width="400"></a> </li> <li> Select the Domain Name Provider method of verification, then select your domain name provider that manages your DNS records or "Other" if your provider is not on this list.<br /><br /> <a href="//3.bp.blogspot.com/-A2v17riuhLs/UBmjukYlxUI/AAAAAAAAAEk/E-V2eyYFxrY/s1600/image01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="120" src="//3.bp.blogspot.com/-A2v17riuhLs/UBmjukYlxUI/AAAAAAAAAEk/E-V2eyYFxrY/s400/image01.png" width="400"></a> </li> <li> Based on your selection you may either see the instructions to set a CNAME record or see a link to the option <b>Add a CNAME record</b>. Follow the instructions to add the specified CNAME record to your domain&#8217;s DNS configuration.<br /><br /> <a href="//1.bp.blogspot.com/-3BQmMbmj_1s/UBmj6dksI5I/AAAAAAAAAEw/a5jNMVxZCG4/s1600/image00.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="99" src="//1.bp.blogspot.com/-3BQmMbmj_1s/UBmj6dksI5I/AAAAAAAAAEw/a5jNMVxZCG4/s400/image00.png" width="400"></a> </li> <li> Click the <b>Verify</b> button. </li> </ol> When you click <b>Verify</b>, Google will check for the CNAME record and if everything works you will be added as a verified owner of the domain. Using this method automatically verifies you as the owner of all websites on this domain. For example, when you verify your ownership of example.com, you are automatically verified as an owner of www.example.com as well as subdomains such as blog.example.com. <br /> Sometimes DNS records take a while to make their way across the Internet. If we don't find the record immediately, we'll check for it periodically and when we find the record we'll make you a verified owner. To maintain your verification status don&#8217;t remove the record, even after verification succeeds. <br /> If you don&#8217;t have access to your DNS configuration at your domain name provider you can continue to use any of the other verification methods, such as the <a href="http://support.google.com/webmasters/bin/answer.py?answer=35658">HTML file</a>, the <a href="http://support.google.com/webmasters/bin/answer.py?answer=35659">meta tag</a> or <a href="http://support.google.com/webmasters/bin/answer.py?answer=185871">Google Analytics tag</a> in order to verify that you own a site. <br /> If you have any questions please let us know via our <a href="http://productforums.google.com/forum/#!categories/webmasters/verification">Webmaster Help forum</a>. <br /> <span class="byline-author">Posted by Pooja Wagh, Software Engineer</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' 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</li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/forums?hl=zh_CN'> forums </a> <span dir='ltr'> 5 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/general%20tips?hl=zh_CN'> general tips </a> <span dir='ltr'> 90 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/geotargeting?hl=zh_CN'> geotargeting </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Google%20Assistant?hl=zh_CN'> Google Assistant </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Google%20I%2FO?hl=zh_CN'> Google I/O </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Google%20Images?hl=zh_CN'> Google Images </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Google%20News?hl=zh_CN'> Google News </a> 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24 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20forum?hl=zh_CN'> webmaster forum </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20guidelines?hl=zh_CN'> webmaster guidelines </a> <span dir='ltr'> 57 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=zh_CN'> webmaster tools </a> <span dir='ltr'> 177 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmasters?hl=zh_CN'> webmasters </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/youtube%20channel?hl=zh_CN'> youtube channel </a> <span dir='ltr'> 6 </span> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'> &#58055; </i> <h2> Archive </h2> <i 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</a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/?hl=zh_CN'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/?hl=zh_CN'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/?hl=zh_CN'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/?hl=zh_CN'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'> &#58823; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/?hl=zh_CN'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/?hl=zh_CN'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/?hl=zh_CN'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/?hl=zh_CN'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/?hl=zh_CN'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/?hl=zh_CN'> 2007 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/11/?hl=zh_CN'> 11月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/10/?hl=zh_CN'> 10月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/09/?hl=zh_CN'> 9月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/08/?hl=zh_CN'> 8月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/07/?hl=zh_CN'> 7月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/06/?hl=zh_CN'> 6月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/05/?hl=zh_CN'> 5月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/04/?hl=zh_CN'> 4月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/03/?hl=zh_CN'> 3月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/02/?hl=zh_CN'> 2月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/01/?hl=zh_CN'> 1月 </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2006/?hl=zh_CN'> 2006 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2006/12/?hl=zh_CN'> 12月 </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' 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