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Accessibility - ASA | CAP

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guidance with accessing and viewing our website and supporting media." /> <meta name="author" content="Advertising Standards Authority | Committee of Advertising Practice" /> <meta name="robots" content="index,follow" /> <meta property="og:title" content="Accessibility" /> <meta property="og:type" content="website" /> <meta property="og:url" content="https://www.asa.org.uk/general/accessibility.html" /> <meta property="og:description" content="Help and guidance with accessing and viewing our website and supporting media." /> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="shortcut icon" href="/assets/img/favicon/favicon32x32.png" type="image/x-icon"> <link rel="stylesheet" type="text/css" href="https://fonts.googleapis.com/css?family=Roboto:400,300italic,300,400italic,700,700italic%7CQuicksand:700,400"> <link rel="stylesheet" type="text/css" href="/assets/css/lib/bootstrap.min.css"> <link rel="stylesheet" type="text/css" 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alt="Published rulings" class="featured-image" /> <h4> <a href="https://www.asa.org.uk/codes-and-rulings/rulings.html" class="font-color-dark-grey">Published rulings</a></h4> <p>Our rulings are a transparent record of our policy on what is and isn&rsquo;t acceptable in ads.</p> </div> </nav> </li> <li class="header-navigation-list-item active " > <a class=" " href="https://www.asa.org.uk/advice-and-resources.html" >Advice and resources <span class="caret"></span></a> <nav class="sub-navigation mod-with-featured-panel "> <ul class="sub-navigation-list"> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/news.html" >News</a> </li> <li class="sub-navigation-list-item active " > <a class="" href="https://www.asa.org.uk/advice-and-resources/resource-library.html" >Resource library</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/bespoke-copy-advice.html" >Bespoke Copy Advice</a> 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href="https://www.asa.org.uk/advice-and-resources/advice-for-businesses.html" >Advice for businesses</a> </li> </ul> <div class="sub-navigation-content"> <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/0b285c26-94a3-410c-a71679369706f471.f2844ba9-50af-4622-9cd3a2b878e4bcf3.jpg" alt="AdviceOnline" class="featured-image" /> <h4> <a href="https://www.asa.org.uk/advice-and-resources/resource-library/advice-online.html" class="font-color-dark-grey">AdviceOnline</a></h4> <p>AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct &amp; Promotional Marketing.</p> </div> </nav> </li> <li class="header-navigation-list-item has-mega-menu " > <a class="" href="https://www.asa.org.uk/issues-and-topics.html" >Issues and topics</a> <nav class="mega-menu"> <ul class="mega-menu-navigation"> <li class="mega-menu-navigation-item"> <a 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href="https://www.asa.org.uk/topic/Gender_sex_and_relationships.html">Gender, sex and relationships</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Politics_and_public_services.html">Politics and public services</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Safety_and_security.html">Safety and security</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/lifestyle_and_living.html">Lifestyle and living</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Alcohol.html">Alcohol</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Clothing_shoes_and_jewellery.html">Clothing, shoes and jewellery</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Food_drink_and_supplements.html">Food, drink and supplements</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Gambling.html">Gambling</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Holidays_travel_and_motoring.html">Holidays, travel and motoring</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Home_and_garden.html">Home and garden</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Sports_leisure_and_hobbies.html">Sports, leisure and hobbies</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Vaping_smoking_and_drugs.html">Vaping, smoking and drugs</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/money_and_legal.html">Money and legal</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Financial_products_and_services.html">Financial products and services</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Legal_and_regulation.html">Legal and regulation</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Pricing_and_charges.html">Pricing and charges</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Promotions_and_competitions.html">Promotions and competitions</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Property_sales_and_lettings.html">Property sales and lettings</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Recruitment_and_work.html">Recruitment and work</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/technology_and_environment.html">Technology and environment</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Animals_and_farming.html">Animals and farming</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Appliances_electronics_and_machinery.html">Appliances, electronics and machinery</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Computers_phones_and_telecoms.html">Computers, phones and telecoms</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Delivery_construction_and_logistics.html">Delivery, construction and logistics</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Utilities_energy_and_environment.html">Utilities, energy and environment</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/health_and_beauty.html">Health and beauty</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Beauty_products_grooming_and_hygiene.html">Beauty products, grooming and hygiene</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Cosmetic_surgery_and_procedures.html">Cosmetic surgery and procedures</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Health_conditions.html">Health conditions</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medical_devices.html">Medical devices</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medical_procedures_and_services.html">Medical procedures and services</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medicines_remedies_and_therapies.html">Medicines, remedies and therapies</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Weight_and_slimming.html">Weight and slimming</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/media-channel.html">Media channel</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Packaging_and_point_of_sale.html">Packaging and point of sale</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Online_catch_up_TV_and_radio_in_app_and_in_game.html">Online, catch-up TV and radio, in-app and in-game</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Mailings_email_phone_fax_and_messaging.html">Mailings, email, phone/fax and messaging</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Cinema.html">Cinema</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/TV_and_radio_broadcast_only.html">TV and radio (broadcast only)</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Poster_and_other_out_of_home.html">Poster and other out of home</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Newspapers_magazines_and_printed_materials.html">Newspapers, magazines and printed materials</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/issues.html">Issue</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Offensive.html">Offensive</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/copy-advice-issue.html">Copy Advice Issue</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/no-issue.html">No Issue</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/miscellaneous-other.html">Miscellaneous/Other</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Misleading.html">Misleading</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/harm-irresponsibility.html">Harm/Irresponsibility</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Harmful.html">Harmful</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> </ul> <div class="mega-menu-featured-panel"> <div class="widget"> <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/083bb48f-0b88-4af4-b17b6931c76eaee5.jpg" alt="" class="widget-image" /> <h4> <a href="https://www.asa.org.uk/issues-and-topics.html" class="font-color-dark-grey">Issues and topics</a></h4> <p>Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.</p> </div> </div> <!-- .mega-menu-sub-nav-content --> </nav> </li> <li class="header-navigation-list-item " > <a class=" " href="https://www.asa.org.uk/make-a-complaint.html" >Make a complaint <span class="caret"></span></a> <nav class="sub-navigation "> <ul class="sub-navigation-list"> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/make-a-complaint/complaints-faq.html" >Complaints FAQ</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/make-a-complaint/report-an-online-scam-ad.html" >Report an online scam ad</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/make-a-complaint/guide-to-making-a-complaint.html" >Guide to making a complaint</a> </li> </ul> </nav> </li> </ul> </nav> <!-- .header-navigation --> </div> <!-- .header-navigation-wrapper --> </div> </div> </div> </div> </div> <!-- .top-header --> </header> <div class="main-wrapper"> <!-- Title section --> <div class="title-section bg-very-dark-grey"> <div class="container"> <div class="row"> <div class="col-sm-8"> <h1 class="heading">Accessibility</h1> <h4>Help and guidance with accessing and viewing our website and supporting media.</h4> </div> <div class="col-sm-4"> <!-- Include share button --> <div class="share-page-widget"> <p class="share-page-widget-item-holder"> <a href="#" class="favourites-button element-with-icon" data-action = "add" data-target-id = "05A848AF-12FA-42E2-B4FD82B27291C492" data-target-type = "page" > <span class="font-icon font-icon-Artboard-Copy-295"></span> <strong>Add to my favourites</strong> </a> </p> </div> </div> </div> </div> </div> <!-- .title-section --> <div class="container"> <!-- Breadcrumb --> <div class="breadcrumb"> <ul class="breadcrumb-list"> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/">Home</a> </li> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/general.html">General</a> </li> <li class="breadcrumb-list-item"> Accessibility </li> </ul> </div> <!-- .breadcrumb --> <!-- Main content and sidebar --> <div class="contents"> <div class="row"> <div class="col-sm-8"> <!-- Main content --> <div class="main-content"> <h2>Reasonable adjustments</h2> <p>We hope it is already possible for anyone who wishes to make a complaint or contact us for other reasons to do so, but if there are reasonable adjustments you would like to ask us to make, please contact us and we will aim to make them. Our contact details are at the bottom of this page.</p> <p>We have been informed that some users with visual impairments are finding it difficult to access our web complaint form. We are working on this. If you experience difficulties in the meantime, please opt for the audio challenge setting on your device, or call us on 020 7492 2222 to submit your complaint.</p> <h2>Accessibility on our website</h2> <p>This website has been created with Accessibility in mind. Our aim is to ensure that everyone can access the information published on our website and that the site meets WAI AA standards.<br /> <br /> The colour scheme has been carefully chosen. We&#39;ve tested the colours to make sure that they meet World Wide Web Consortium (W3C) guidelines on background and foreground colour and brightness difference.<br /> <br /> If there are Accessibility features that we could add in to the site, or techniques that we could adopt, please <a href="https://www.asa.org.uk/contact-us.html">contact us</a>.<br /> <br /> In addition, the information below will help you in customizing your computer to provide you further with the most accessible web experience on our website.</p> <h2>Help with viewing our website</h2> <div>Here are some external links to further information on adjusting your browser to make text larger or to change the colours:</div> <div>&nbsp;</div> <ul> <li>Google Chrome <a href="https://sites.google.com/a/chromium.org/dev/user-experience/low-vision-support" target="_blank">low vision</a> and <a href="https://sites.google.com/a/chromium.org/dev/user-experience/assistive-technology-support" target="_blank">screen reader support</a></li> <li><a href="https://www.microsoft.com/enable/products/ie11/" target="_blank">Internet Explorer 11</a><a href="http://www.microsoft.com/enable/products/ie11/" target="_blank"> accessibility features</a></li> <li><a href="https://support.mozilla.org/en-US/kb/accessibility-features-firefox-make-firefox-and-we" target="_blank">Mozilla Firefox accessibility features</a></li> <li><a href="http://www.apple.com/accessibility/" target="_blank">Safari </a>(covering Apple product accessibility features)</li> </ul> <h2>Older material</h2> Unfortunately, it&#39;s not possible to guarantee that older material that has been published previously will meet accessibility criteria. Much of this legacy material was created without following accessibility standards and is now very difficult to update to modern accessibility standards. </div> <!-- .main-content --> </div> <div class="col-sm-4"> <!-- Sidebar --> <div class="sidebar"> <nav class="quick-links"> <ul class="quick-links-list"> <li class="quick-links-list-item is-open" > <a class="quick-links-list-item-link is-active" href="https://www.asa.org.uk/general/accessibility.html" >Accessibility</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/general/privacy-policy.html" >Privacy Notice</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/general/twitter-policy.html" >Twitter policy</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/general/cookie-policy.html" >Cookie policy</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/general/unacceptable-contact.html" >Unacceptable contact</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/general/cymru.html" >Cymru</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/general/media.html" >ASA Press Office</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/general/climate-change-and-environmental-claims.html" >Our work on Climate Change and Environmental Claims</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/general/running-promotions-on-social-platforms.html" >Running promotions on social platforms</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/general/asa-x-tiktok.html" >ASA x TikTok</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/general/asa-scam-ad-alert-system.html" >ASA Scam Ad Alert System</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/general/new-cap-elearning.html" >New CAP eLearning</a> </li> </ul> </nav> </div> <!-- .sidebar --> </div> </div> </div> <!-- .contents --> </div> <!-- .container --> </div> <div id="message-login-popup" class="white-popup mfp-hide"> <div class='magnific-popup mfp-video-popup'> <div class='white-popup-content'> <header> <button type='button' class='remove-link mfp-close'>Close &times;</button> <h3>Please login!</h3> </header> <section class='body'> <p class="message"></p> <div class="u-aligned-center"> <a class="btn mod-white-btn mod-rounded" href="https://www.asa.org.uk/account/register.html" style="margin-right: 10px">Register</a> <a class="btn mod-white-btn mod-rounded" 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(trading as ASA), registered in England and Wales, Registered Number 0733214</div> <div>&nbsp;</div> <div>The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991</div> <div>&nbsp;</div> <div>The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744</div> <div>&nbsp;</div> <div>The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412</div> <div>&nbsp;</div> <div>All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [<strong><a href="https://goo.gl/maps/GpPMJLcchzpVBwAW9" target="_blank">view on map</a></strong>]<br /> <br /> Tel: 020 7492 2222</div> <p>Click&nbsp;<strong><a href="https://www.asa.org.uk/contact-us.html">here</a>&nbsp;</strong>for FAQs and to submit an enquiry.</p> </p> </div> <!-- .footer-toggle-widget-content --> </div> <!-- .footer-toggle-widget --> </div> <div class="col-md-6"> <p><strong>Useful links</strong></p> <div class="row"> <div class="col-sm-4"> <ul class="footer-list"> <li class="footer-list-item"> <a href="https://www.asa.org.uk/general/accessibility.html" title="Accessibility">Accessibility</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/general/privacy-policy.html" title="Privacy policy">Privacy policy</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/general/cookie-policy.html" title="Cookies policy">Cookies policy</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/general/unacceptable-contact.html">Unacceptable contact</a></li> </ul> </div> <div class="col-sm-4"> <ul class="footer-list"> <li class="footer-list-item"> <a href="https://www.asa.org.uk/about-asa-and-cap/careers-at-the-asa.html" title="Careers" target="_blank">Careers</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/transparency.html" title="Transparency">Transparency</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/general/cymru.html">Cymru</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/general/media.html">ASA Press Office</a></li> </ul> </div> <div class="col-sm-4"> <ul class="footer-list"> <li class="footer-list-item"> <a href="https://www.asa.org.uk/newsletter.html" title="Our newsletters" target="_blank">Our newsletters</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/about-asa-and-cap/sustainability.html" target="_blank">Sustainability</a></li> </ul> </div> </div> </div> </div> </div> <div class="copyright-area"> <div class="container"> <div class="row"> <div class="col-xs-6"> <p class="caption">Copyright &copy; 2025 ASA and CAP</p> </div> <div class="col-xs-6"> <p class="caption u-aligned-right"><a href="http://pixl8.co.uk/" target="_blank">Website by <img src="/assets/img/pixl8.svg" alt="" class="pixl8-logo"> Pixl8</a></p> </div> </div> </div> </div> </div> <!-- .footer-bottom --> </footer> <div class="alert cookies-policy collapsible mod-full-width"> <div class="container"> <p>Want to make sure your ads are right first time? 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