Use Case Guide: Build a campaign for app install lookalikes

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content="Build lookalikes from successful app installers in specific channels activated with paid media Desired Outcome: The desired outcome for building a campa..."> <meta property="og:title" content="Use Case Guide: Build a campaign for app install lookalikes | Community"/> <meta property="og:type" content="article" /> <meta property="og:url" content="https://community.segment.com/optimize-advertising-90/use-case-guide-build-a-campaign-for-app-install-lookalikes-295"/> <meta property="og:description" content="Build lookalikes from successful app installers in specific channels activated with paid media Desired Outcome: The desired outcome for building a campaign for app install lookalikes is to achieve a significant increase in the number of high-quality app installations by effectively targeting audienc..." /> <meta property="og:image" content="https://uploads-us-west-2.insided.com/segment-en/attachment/f6cddd8f-bf25-4ee6-ac04-4c0b12e02f7e_thumb.png"/> <meta 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format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:300 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:500 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.svg#2dumbregular) format("svg"); font-style:italic; font-weight:500 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:normal } html {--borderradius-base: 4px;--config--main-border-base-color: #cacdd8ff;--config--main-button-base-font-color: #1a1a1a;--config--main-button-base-font-family: Twilio, "Open Sans", Open Sans, Open Sans, Open Sans, sans-serif;--config--main-button-base-font-weight: 415;--config--main-button-base-radius: 3px;--config--main-button-base-texttransform: none;--config--main-color-alert: #f03e3eff;--config--main-color-brand: #121c2dff;--config--main-color-brand-secondary: #6addb2ff;--config--main-color-contrast: #2aaae1;--config--main-color-day: #f0f2f6;--config--main-color-day-dark: #ededed;--config--main-color-day-light: #fff;--config--main-color-disabled: #f1faf6ff;--config--main-color-dusk: #a7aeb5;--config--main-color-dusk-dark: #616a73;--config--main-color-dusk-light: #d5d7db;--config--main-color-highlighted: #B0DFF3;--config--main-color-info: #fab005ff;--config--main-color-night: #121c2dff;--config--main-color-night-inverted: #f5f5f5;--config--main-color-night-light: #2b2b2b;--config--main-color-success: #52bd94ff;--config--main-font-base-lineheight: 1.5;--config--main-font-base-stack: Twilio, "Open Sans", Open Sans, Open Sans, Open Sans, sans-serif;--config--main-font-base-style: normal;--config--main-font-base-weight: normal;--config--main-font-secondary: Twilio, "Open Sans bold", Open Sans, Open Sans, Open Sans, ;--config--main-fonts: @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bold/Roboto-Bold-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:700 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/bolditalic/Roboto-BoldItalic-webfont.svg#2dumbregular) format("svg"); font-style:italic; font-weight:700 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/fonts/roboto/italic/Roboto-Italic-webfont.svg#2dumbregular) format("svg"); font-style:italic; font-weight:normal } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/light/Roboto-Light-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:300 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/medium/Roboto-Medium-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:500 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/mediumitalic/Roboto-MediumItalic-webfont.svg#2dumbregular) format("svg"); font-style:italic; font-weight:500 } @font-face{ font-family:Roboto; src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.eot); src:url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.eot#iefix) format("embedded-opentype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.woff) format("woff"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.ttf) format("truetype"),url(https://d2cn40jarzxub5.cloudfront.net/_fonts/fonts/roboto/regular/Roboto-Regular-webfont.svg#2dumbregular) format("svg"); font-style:normal; font-weight:normal };--config--main-header-font-weight: 600;--config-anchor-base-color: #121c2dff;--config-anchor-base-hover-color: #121c2dff;--config-avatar-notification-background-color: #121c2dff;--config-body-background-color: #f7f8fdff;--config-body-wrapper-background-color: transparent;--config-body-wrapper-box-shadow: 0 0 0 transparent;--config-body-wrapper-max-width: 100%;--config-button-cancel-active-background-color: #DA5C5C;--config-button-cancel-active-border-color: #DA5C5C;--config-button-cancel-active-color: #fff;--config-button-cancel-background-color: #F76767;--config-button-cancel-border-color: #F76767;--config-button-cancel-border-radius: 6px;--config-button-cancel-border-width: 2px;--config-button-cancel-box-shadow: 0 0 0 transparent;--config-button-cancel-color: #fff;--config-button-cancel-hover-background-color: #DA5C5C;--config-button-cancel-hover-border-color: #DA5C5C;--config-button-cancel-hover-color: #fff;--config-button-cta-active-background-color: #6addb2;--config-button-cta-active-border-color: #6addb2;--config-button-cta-active-border-width: 2px;--config-button-cta-active-box-shadow: 0 0 0 transparent;--config-button-cta-active-color: #121c2d;--config-button-cta-background-color: #121d2c;--config-button-cta-border-color: #121d2c;--config-button-cta-border-radius: 6px;--config-button-cta-border-width: 2px;--config-button-cta-box-shadow: 0 0 0 transparent;--config-button-cta-color: #ffffff;--config-button-cta-focus-background-color: #0f1825ff;--config-button-cta-focus-border-color: #0b111bff;--config-button-cta-focus-border-width: 2px;--config-button-cta-focus-color: #ffffff;--config-button-cta-hover-background-color: #4ac295;--config-button-cta-hover-border-color: #4ac295;--config-button-cta-hover-border-width: 2px;--config-button-cta-hover-box-shadow: 0 0 0 transparent;--config-button-cta-hover-color: #ffffff;--config-button-cta-spinner-color: #fff;--config-button-cta-spinner-hover-color: #fff;--config-button-secondary-active-background-color: #6addb2;--config-button-secondary-active-border-color: #6addb2;--config-button-secondary-active-border-width: 2px;--config-button-secondary-active-box-shadow: 0 0 0 transparent;--config-button-secondary-active-color: #121c2d;--config-button-secondary-background-color: #6addb2;--config-button-secondary-border-color: #6addb2;--config-button-secondary-border-radius: 6px;--config-button-secondary-border-width: 2px;--config-button-secondary-box-shadow: 0 0 0 transparent;--config-button-secondary-color: #121d2c;--config-button-secondary-focus-background-color: #55d8a7ff;--config-button-secondary-focus-border-color: #55d8a7ff;--config-button-secondary-focus-border-width: 2px;--config-button-secondary-focus-color: #121d2c;--config-button-secondary-hover-background-color: #4ac295;--config-button-secondary-hover-border-color: #4ac295;--config-button-secondary-hover-border-width: 2px;--config-button-secondary-hover-box-shadow: 0 0 0 transparent;--config-button-secondary-hover-color: #121c2d;--config-button-secondary-spinner-color: #fff;--config-button-secondary-spinner-hover-color: #fff;--config-button-toggle-active-background-color: #43b187;--config-button-toggle-active-border-color: #52BD94;--config-button-toggle-active-color: #fff;--config-button-toggle-background-color: #F1FAF6;--config-button-toggle-border-color: #52BD94;--config-button-toggle-border-radius: 6px;--config-button-toggle-border-width: 2px;--config-button-toggle-box-shadow: 0 0 0 transparent;--config-button-toggle-color: #52BD94;--config-button-toggle-filled-background-color: #121c2dff;--config-button-toggle-filled-color: #fff;--config-button-toggle-filled-pseudo-color: #fff;--config-button-toggle-filled-spinner-color: #fff;--config-button-toggle-focus-border-color: #0b111bff;--config-button-toggle-hover-background-color: #dcf5ea;--config-button-toggle-hover-border-color: #dcf5ea;--config-button-toggle-hover-color: #52BD94;--config-button-toggle-on-active-background-color: #52BD94;--config-button-toggle-on-active-border-color: #52BD94;--config-button-toggle-on-active-color: #fff;--config-button-toggle-on-background-color: #52BD94;--config-button-toggle-on-border-color: #52BD94;--config-button-toggle-on-border-radius: 6px;--config-button-toggle-on-border-width: 2px;--config-button-toggle-on-box-shadow: 0 0 0 transparent;--config-button-toggle-on-color: #ffffff;--config-button-toggle-on-hover-background-color: #43b187;--config-button-toggle-on-hover-border-color: #43b187;--config-button-toggle-on-hover-color: #fff;--config-button-toggle-outline-background-color: #121c2dff;--config-button-toggle-outline-color: #121c2dff;--config-button-toggle-outline-pseudo-color: #121c2dff;--config-button-toggle-outline-spinner-color: #121c2dff;--config-content-type-article-color: #fff;--config-cookie-modal-background-color: rgba(60,60,60,.9);--config-cookie-modal-color: #fff;--config-create-topic-type-icon-color: #121c2dff;--config-cta-close-button-color: #a7aeb5;--config-cta-icon-background-color: #121c2dff;--config-cta-icon-check: #fff;--config-editor-comment-toolbar-background-color: #fff;--config-editor-comment-toolbar-button-color: #121c2dff;--config-editor-comment-toolbar-button-hover-color: #121c2dff;--config-footer-background-color: #121c2dff;--config-footer-color: #fff;--config-header-color: #121c2dff;--config-header-color-inverted: #f5f5f5;--config-hero-background-position: top left;--config-hero-color: #121c2dff;--config-hero-font-weight: bold;--config-hero-stats-background-color: #fff;--config-hero-stats-counter-font-weight: bold;--config-hero-text-shadow: none;--config-input-focus-color: #121c2dff;--config-link-base-color: #121c2dff;--config-link-base-hover-color: #121c2dff;--config-link-hover-decoration: none;--config-main-navigation-background-color: #ffffff;--config-main-navigation-border-bottom-color: transparent;--config-main-navigation-border-top-color: transparent;--config-main-navigation-dropdown-background-color: #fff;--config-main-navigation-dropdown-color: #2b3346;--config-main-navigation-dropdown-font-weight: normal;--config-main-navigation-nav-color: #121c2d;--config-main-navigation-nav-font-weight: normal;--config-main-navigation-nav-link-color: #121c2d;--config-main-navigation-search-placeholder-color: #394762ff;--config-mention-selector-hover-selected-color: #fff;--config-meta-link-font-weight: normal;--config-meta-link-hover-color: #121c2dff;--config-meta-text-color: #394762ff;--config-notification-widget-background-color: #6addb2ff;--config-notification-widget-color: #ffffffff;--config-pagination-active-page-color: #121c2dff;--config-paging-item-hover-color: #121c2dff;--config-pill-color: #fff;--config-powered-by-insided-display: visible;--config-profile-user-statistics-background-color: #fff;--config-sharpen-fonts: true;--config-sidebar-widget-color: #121c2dff;--config-sidebar-widget-font-family: Twilio, "Open Sans", Open Sans, Open Sans, Open Sans, sans-serif;--config-sidebar-widget-font-weight: 600;--config-ssi-header-height: auto;--config-ssi-header-mobile-height: auto;--config-subcategory-hero-color: #ffffffff;--config-tag-modify-link-color: #121c2dff;--config-tag-pill-background-color: #f8f8f8;--config-tag-pill-hover-background-color: #9ea8b9ff;--config-tag-pill-hover-border-color: #121c2dff;--config-tag-pill-hover-color: #121c2dff;--config-thread-list-best-answer-background-color: #52bd940d;--config-thread-list-best-answer-border-color: #52bd94ff;--config-thread-list-mod-break-background: #121c2d0d;--config-thread-list-mod-break-border-color: #121c2dff;--config-thread-list-sticky-topic-background: #121c2df2;--config-thread-list-sticky-topic-border-color: #121c2dff;--config-thread-list-sticky-topic-flag-color: #121c2dff;--config-thread-list-topic-button-subscribe-border-width: 1px;--config-thread-list-topic-title-font-weight: bold;--config-thread-pill-answer-background-color: #52bd94ff;--config-thread-pill-author-background-color: #121c2dff;--config-thread-pill-author-color: #fff;--config-thread-pill-question-background-color: #6addb2ff;--config-thread-pill-question-color: #fff;--config-thread-pill-sticky-background-color: #121c2dff;--config-thread-pill-sticky-color: #fff;--config-topic-page-answered-field-icon-color: #52bd94ff;--config-topic-page-answered-field-link-color: #121c2dff;--config-topic-page-header-font-weight: 600;--config-topic-page-post-actions-active: #121c2dff;--config-topic-page-post-actions-icon-color: #a7aeb5;--config-topic-page-quote-border-color: #cacdd8ff;--config-topic-question-color: #6addb2ff;--config-widget-box-shadow: 0 2px 4px 0 rgba(0,0,0,0.08);--config-widget-cta-background-color: #f7f8fdff;--config-widget-cta-color: #121c2dff;--config-widget-tabs-font-weight: normal;--config-widget-tabs-forum-list-header-color: #121c2dff;--config-widget-tabs-forum-list-header-hover-color: #121c2dff;--config-card-border-radius: 6px;--config-card-border-width: 1px;--config-card-background-color: #ffffff;--config-card-title-color: #121C2D;--config-card-text-color: #121C2D;--config-card-border-color: #cacdd8ff;--config-card-hover-background-color: #ffffff;--config-card-hover-title-color: #121c2dff;--config-card-hover-text-color: 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class="col"> <div class="module templatehead"> </div> </div> </div> <div data-preact="widget-notification/FeaturedTopicsWrapper" class="" data-props="{"widget":"featuredBanner"}"></div> <div data-preact="topic-banner/TopicBanner" class="widget--notification qa-widget-notification custom-notification" data-props="{"serverSideProps":{"topicIds":[{"id":547,"title":"Community Recognition: Points, Badges, and more","url":"\/topic\/show?tid=547&fid=88","type":"article"}]},"selectedTopic":{"url":"https:\/\/community.segment.com\/community-recognition-88\/community-recognition-points-badges-and-more-547","title":"Community Recognition: Points, Badges, and more","description":"<h2><strong>Earning Points<\/strong><\/h2><p>Points are awarded by performing a variety of actions in the Community.<\/p><table><thead><tr><th style=\"width:400px;\">Activity<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t<\/tr><tr><td style=\"width:400px;\">Receive a Like<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Reply to a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Create a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">You Mark a Reply to your Question as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Your Reply to a Question is Marked as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">20 Points<\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Leveling Up<\/strong><\/h2><p>As you gain points, you will level up and receive badges.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/4659de69-13ee-4970-a099-6a9e49935879.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Learner<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/949f570d-44c9-45b8-8359-4c70e6508499.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Intermediate<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/1237696b-812f-4669-b9f1-7153879029a5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Adept<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">25 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">100 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">200 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/3288db5a-f82f-4528-9227-ffd31546363b.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Expert<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/9f5f368f-aa6b-4ed8-9d80-acfd0386dbf5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">All-Star<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/de96f846-a0da-4243-a81b-04590bb70527.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">MVP<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">500 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">1000 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">2500 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Earning Badges<\/strong><\/h2><p>Certain achievements within the Community come with a badge and a Point reward. Some are automatically awarded, and others can be awarded by Community Managers. Feel free to reach out if you have content or event ideas.<\/p><table><thead><tr><th style=\"width:200px;\">Achievement<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t\t<th style=\"text-align:center;width:200px;\">Badge<\/th>\t\t<\/tr><tr><td style=\"width:200px;\">First Post<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/6ce92601-a3cf-4f8d-a128-119da60b9713.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Like Received<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/13fd5859-8638-42ae-b042-be0967e89537.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/c521de47-1db1-4b08-8230-7f813ee008bd.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Use-Case Highlighted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">50 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/cae879d9-939a-4c37-82d4-9de9bddcf6cc.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Webinar Hosted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">200 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/d3a51299-3f64-4430-9a9a-333fae9c0039.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Be Recognized<\/strong><\/h2><p>Active Community\u00a0members are highlighted each month. Stay active in the Community to receive special badges and shoutouts from our team.<\/p><h3>Top Contributor<\/h3><p>Earned the most points in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/02b8aa71-5ccb-447b-8ae6-9bf67c469a2a.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/641e7e0d-251b-4dae-ba91-96d7387d3b20.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/635a873f-6033-4f4d-bad6-0d9db7a340c4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><h3>Most Helpful<\/h3><p>Answered the most questions in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/7aaa514b-4ca1-4f87-bf29-c0179fc75065.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/5005764d-eef0-4410-8a4b-585509472e5d.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/f348b654-e260-4125-b78d-65bfbfe613e4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p><em>*Point value\u00a0and Badge criteria are subject to change<\/em><\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong>We want Segment Community to be your go-to resource hub. If you ever have any ideas, feel free to reach out to any of our Community Managers.<\/strong><\/p><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p>","id":547,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/b2ff55c8-2124-40e8-888f-25d8f0e14e32_thumb.png","label":"","replyCount":0,"views":138,"post":{"id":846,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":1,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<h2><strong>Earning Points<\/strong><\/h2><p>Points are awarded by performing a variety of actions in the Community.<\/p><table><thead><tr><th style=\"width:400px;\">Activity<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t<\/tr><tr><td style=\"width:400px;\">Receive a Like<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Reply to a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Create a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">You Mark a Reply to your Question as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Your Reply to a Question is Marked as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">20 Points<\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Leveling Up<\/strong><\/h2><p>As you gain points, you will level up and receive badges.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/4659de69-13ee-4970-a099-6a9e49935879.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Learner<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/949f570d-44c9-45b8-8359-4c70e6508499.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Intermediate<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/1237696b-812f-4669-b9f1-7153879029a5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Adept<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">25 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">100 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">200 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/3288db5a-f82f-4528-9227-ffd31546363b.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Expert<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/9f5f368f-aa6b-4ed8-9d80-acfd0386dbf5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">All-Star<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/de96f846-a0da-4243-a81b-04590bb70527.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">MVP<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">500 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">1000 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">2500 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Earning Badges<\/strong><\/h2><p>Certain achievements within the Community come with a badge and a Point reward. Some are automatically awarded, and others can be awarded by Community Managers. Feel free to reach out if you have content or event ideas.<\/p><table><thead><tr><th style=\"width:200px;\">Achievement<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t\t<th style=\"text-align:center;width:200px;\">Badge<\/th>\t\t<\/tr><tr><td style=\"width:200px;\">First Post<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/6ce92601-a3cf-4f8d-a128-119da60b9713.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Like Received<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/13fd5859-8638-42ae-b042-be0967e89537.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/c521de47-1db1-4b08-8230-7f813ee008bd.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Use-Case Highlighted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">50 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/cae879d9-939a-4c37-82d4-9de9bddcf6cc.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Webinar Hosted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">200 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/d3a51299-3f64-4430-9a9a-333fae9c0039.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Be Recognized<\/strong><\/h2><p>Active Community\u00a0members are highlighted each month. Stay active in the Community to receive special badges and shoutouts from our team.<\/p><h3>Top Contributor<\/h3><p>Earned the most points in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/02b8aa71-5ccb-447b-8ae6-9bf67c469a2a.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/641e7e0d-251b-4dae-ba91-96d7387d3b20.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/635a873f-6033-4f4d-bad6-0d9db7a340c4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><h3>Most Helpful<\/h3><p>Answered the most questions in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/7aaa514b-4ca1-4f87-bf29-c0179fc75065.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/5005764d-eef0-4410-8a4b-585509472e5d.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/f348b654-e260-4125-b78d-65bfbfe613e4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p><em>*Point value\u00a0and Badge criteria are subject to change<\/em><\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong>We want Segment Community to be your go-to resource hub. If you ever have any ideas, feel free to reach out to any of our Community Managers.<\/strong><\/p><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p>","url":"\/community-recognition-88\/community-recognition-points-badges-and-more-547?postid=846#post846","creationDate":"2024-12-05T18:33:21+0000","relativeCreationDate":"2 months ago"},"contentType":"article","type":0,"likes":2,"hasCurrentUserLiked":false,"hasBestAnswer":false},"config":{"selectedTopic":{"url":"https:\/\/community.segment.com\/community-recognition-88\/community-recognition-points-badges-and-more-547","title":"Community Recognition: Points, Badges, and more","description":"<h2><strong>Earning Points<\/strong><\/h2><p>Points are awarded by performing a variety of actions in the Community.<\/p><table><thead><tr><th style=\"width:400px;\">Activity<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t<\/tr><tr><td style=\"width:400px;\">Receive a Like<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Reply to a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Create a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">You Mark a Reply to your Question as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Your Reply to a Question is Marked as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">20 Points<\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Leveling Up<\/strong><\/h2><p>As you gain points, you will level up and receive badges.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/4659de69-13ee-4970-a099-6a9e49935879.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Learner<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/949f570d-44c9-45b8-8359-4c70e6508499.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Intermediate<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/1237696b-812f-4669-b9f1-7153879029a5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Adept<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">25 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">100 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">200 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/3288db5a-f82f-4528-9227-ffd31546363b.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Expert<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/9f5f368f-aa6b-4ed8-9d80-acfd0386dbf5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">All-Star<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/de96f846-a0da-4243-a81b-04590bb70527.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">MVP<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">500 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">1000 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">2500 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Earning Badges<\/strong><\/h2><p>Certain achievements within the Community come with a badge and a Point reward. Some are automatically awarded, and others can be awarded by Community Managers. Feel free to reach out if you have content or event ideas.<\/p><table><thead><tr><th style=\"width:200px;\">Achievement<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t\t<th style=\"text-align:center;width:200px;\">Badge<\/th>\t\t<\/tr><tr><td style=\"width:200px;\">First Post<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/6ce92601-a3cf-4f8d-a128-119da60b9713.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Like Received<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/13fd5859-8638-42ae-b042-be0967e89537.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/c521de47-1db1-4b08-8230-7f813ee008bd.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Use-Case Highlighted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">50 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/cae879d9-939a-4c37-82d4-9de9bddcf6cc.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Webinar Hosted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">200 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/d3a51299-3f64-4430-9a9a-333fae9c0039.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Be Recognized<\/strong><\/h2><p>Active Community\u00a0members are highlighted each month. Stay active in the Community to receive special badges and shoutouts from our team.<\/p><h3>Top Contributor<\/h3><p>Earned the most points in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/02b8aa71-5ccb-447b-8ae6-9bf67c469a2a.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/641e7e0d-251b-4dae-ba91-96d7387d3b20.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/635a873f-6033-4f4d-bad6-0d9db7a340c4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><h3>Most Helpful<\/h3><p>Answered the most questions in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/7aaa514b-4ca1-4f87-bf29-c0179fc75065.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/5005764d-eef0-4410-8a4b-585509472e5d.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/f348b654-e260-4125-b78d-65bfbfe613e4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p><em>*Point value\u00a0and Badge criteria are subject to change<\/em><\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong>We want Segment Community to be your go-to resource hub. If you ever have any ideas, feel free to reach out to any of our Community Managers.<\/strong><\/p><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p>","id":547,"featuredImage":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/b2ff55c8-2124-40e8-888f-25d8f0e14e32_thumb.png","label":"","replyCount":0,"views":138,"post":{"id":846,"author":{"id":605,"url":"\/members\/tyler-nelson-605","name":"Tyler Nelson","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/2de002a6-d470-4c62-917e-f5be097d3700.png","userTitle":"Segmenter","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":1,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false},"content":"<h2><strong>Earning Points<\/strong><\/h2><p>Points are awarded by performing a variety of actions in the Community.<\/p><table><thead><tr><th style=\"width:400px;\">Activity<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t<\/tr><tr><td style=\"width:400px;\">Receive a Like<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Reply to a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Create a Discussion or Question<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">You Mark a Reply to your Question as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t<\/tr><tr><td style=\"width:400px;\">Your Reply to a Question is Marked as the Best Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">20 Points<\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Leveling Up<\/strong><\/h2><p>As you gain points, you will level up and receive badges.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/4659de69-13ee-4970-a099-6a9e49935879.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Learner<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/949f570d-44c9-45b8-8359-4c70e6508499.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Intermediate<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/1237696b-812f-4669-b9f1-7153879029a5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Adept<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">25 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">100 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">200 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/3288db5a-f82f-4528-9227-ffd31546363b.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">Expert<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/9f5f368f-aa6b-4ed8-9d80-acfd0386dbf5.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">All-Star<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/de96f846-a0da-4243-a81b-04590bb70527.png\" width=\"100\" \/><\/figure><p style=\"text-align:center;\">MVP<\/p>\t\t\t<\/td>\t\t<\/tr><tr><td style=\"text-align:center;width:220px;\">500 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">1000 Points<\/td>\t\t\t<td style=\"text-align:center;width:220px;\">2500 Points<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Earning Badges<\/strong><\/h2><p>Certain achievements within the Community come with a badge and a Point reward. Some are automatically awarded, and others can be awarded by Community Managers. Feel free to reach out if you have content or event ideas.<\/p><table><thead><tr><th style=\"width:200px;\">Achievement<\/th>\t\t\t<th style=\"text-align:center;width:125px;\">Reward<\/th>\t\t\t<th style=\"text-align:center;width:200px;\">Badge<\/th>\t\t<\/tr><tr><td style=\"width:200px;\">First Post<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/6ce92601-a3cf-4f8d-a128-119da60b9713.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Like Received<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">5 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/13fd5859-8638-42ae-b042-be0967e89537.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">First Answer<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">10 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/c521de47-1db1-4b08-8230-7f813ee008bd.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Use-Case Highlighted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">50 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/cae879d9-939a-4c37-82d4-9de9bddcf6cc.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><tr><td style=\"width:200px;\">Webinar Hosted<\/td>\t\t\t<td style=\"text-align:center;width:125px;\">200 Points<\/td>\t\t\t<td style=\"width:200px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/d3a51299-3f64-4430-9a9a-333fae9c0039.png\" width=\"100\" \/><\/figure><\/td>\t\t<\/tr><\/thead><\/table><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Be Recognized<\/strong><\/h2><p>Active Community\u00a0members are highlighted each month. Stay active in the Community to receive special badges and shoutouts from our team.<\/p><h3>Top Contributor<\/h3><p>Earned the most points in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/02b8aa71-5ccb-447b-8ae6-9bf67c469a2a.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/641e7e0d-251b-4dae-ba91-96d7387d3b20.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/635a873f-6033-4f4d-bad6-0d9db7a340c4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Top Contributor for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><h3>Most Helpful<\/h3><p>Answered the most questions in the month.<\/p><table><tbody><tr><td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/7aaa514b-4ca1-4f87-bf29-c0179fc75065.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t1 Month<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/5005764d-eef0-4410-8a4b-585509472e5d.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t3 Months<\/p>\t\t\t<\/td>\t\t\t<td style=\"width:220px;\">\t\t\t<figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/f348b654-e260-4125-b78d-65bfbfe613e4.png\" width=\"82\" \/><\/figure><p style=\"text-align:center;\">Most Helpful for<br \/>\t\t\t6 Months<\/p>\t\t\t<\/td>\t\t<\/tr><\/tbody><\/table><p>\u00a0<\/p><p><em>*Point value\u00a0and Badge criteria are subject to change<\/em><\/p><p>\u00a0<\/p><section class=\"callout callout-green\"><div><div><div><div><p><strong>We want Segment Community to be your go-to resource hub. If you ever have any ideas, feel free to reach out to any of our Community Managers.<\/strong><\/p><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p>","url":"\/community-recognition-88\/community-recognition-points-badges-and-more-547?postid=846#post846","creationDate":"2024-12-05T18:33:21+0000","relativeCreationDate":"2 months ago"},"contentType":"article","type":0,"likes":2,"hasCurrentUserLiked":false,"hasBestAnswer":false}},"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}}}"><section class="topic_banner qa-topic_banner-container homepage-widget-wrapper homepage-widget-wrapper--no-spacing"><div class="sitewidth"><div class="col"><div class="topic-banner_wrapper featuredBanner"><a class="banner-notification_url" aria-labelledby="banner-data" 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lookalikes","contentType":"article","content":"<h2>Build lookalikes from successful app installers in specific channels activated with paid media<\/h2><p>\u00a0<\/p><p><strong>Desired Outcome:<\/strong>\u00a0The desired outcome for building a campaign for app install lookalikes is to achieve a significant increase in the number of high-quality app installations by effectively targeting audiences that resemble the profile of successful app installers. This includes:<\/p><ol><li><strong>Enhanced Audience Reach: <\/strong>Expand the reach of the campaign to include a broader audience that is likely to be interested in the app based on the characteristics and behaviors of the existing successful installers.<\/li>\t<li><strong>Improved Conversion Rates: <\/strong>Increase the conversion rates of the campaign by focusing on lookalike audiences that have a higher propensity to install the app, thus maximizing the return on investment (ROI) for paid media efforts.<\/li>\t<li><strong>Optimized Ad Spend:<\/strong> Efficiently allocate the advertising budget by targeting lookalike audiences, reducing wasted spend on less relevant audiences, and ensuring that the campaign delivers a higher cost-efficiency.<\/li><\/ol><p>---<\/p><h3><strong>Step 1: Add the required Sources<\/strong><\/h3><p><br \/>In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.<\/p><p>\u00a0<\/p><p><strong>Sign Up or Log In to Segment<\/strong><\/p><p>First, access the Segment platform by signing up or logging into your existing account.<\/p><p><br \/><strong>Create a Source for Your Website<\/strong><\/p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.<\/p><ol><li>In your Segment workspace, navigate to the Sources section.<\/li>\t<li>Click the Add Source button.<\/li>\t<li>From the catalog of sources, select JavaScript (for mobile) and then click Add Source.<\/li>\t<li>Provide a name for your source, e.g., \"Mobile- dev or prod\" or \u201cServer - dev or prod\u201d<\/li>\t<li>Optionally, add labels for organization.<\/li>\t<li>Click the Create Source button.<\/li><\/ol><p><img alt=\"AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A\" width=\"132\" \/><\/p><p><br \/><strong>Install the Segment Snippet<\/strong><\/p><p>After creating your source, Segment will provide you with a JavaScript snippet.<\/p><ol><li><span style=\"color:#000000;\">Copy the JavaScript snippet provided by Segment.<\/span><\/li>\t<li><a href=\"https:\/\/segment.com\/docs\/connections\/sources\/catalog\/libraries\/website\/javascript\/quickstart\/#step-2a-add-the-segment-snippet\"><span style=\"color:#1155cc;\"><u>Paste the snippet into the &lt;head&gt; tag of your site to install Segment.<\/u><\/span><\/a><\/li><\/ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please\u00a0<a href=\"https:\/\/segment.com\/docs\/connections\/sources\/#what-is-a-source\"><u>refer to the documentation<\/u><\/a>\u00a0for easy setup<\/p><p>\u00a0<\/p><h3><strong>Step 2: Track your events<\/strong><\/h3><p><br \/>In order to build this campaign, you'll need to track three key events from your mobile and server sources: 'Application Installed\u2019, \u2018Application Opened\u2019, and \u2018Install Attributed\u2019.<br \/>\u00a0<\/p><ul><li><span style=\"color:#222222;\"><strong>Application Installed<\/strong><\/span><span style=\"color:#222222;\">: This event is automatically collected once the Segment code is installed on your mobile application.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Application Opened<\/strong><\/span><span style=\"color:#222222;\">:\u00a0 This event is automatically collected once the Segment code is installed on your mobile application.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\"><strong>Install Attributed: <\/strong><\/span><span style=\"color:#222222;\">\u00a0This event is automatically collected once the Segment code is installed on your mobile application. <\/span><\/li><\/ul><p><span style=\"color:#222222;\"><img alt=\"AD_4nXeV0KgBXd78nYscsOuVFHLxp18Zif3BLY_jJi8DBhVmkBGbIq2QzlwbnUorNjXH8S2KUBmelNAnoaj1hBJ76AkAz9KOVIGKVEDMWwH5NIquCCuiY0aVpem6fuiwQvQ1rWKaFWJ5T4w_Yhw7lWdqHG8puzfx?key=tMRE95XF3AXNFn52f9Xk6w\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeV0KgBXd78nYscsOuVFHLxp18Zif3BLY_jJi8DBhVmkBGbIq2QzlwbnUorNjXH8S2KUBmelNAnoaj1hBJ76AkAz9KOVIGKVEDMWwH5NIquCCuiY0aVpem6fuiwQvQ1rWKaFWJ5T4w_Yhw7lWdqHG8puzfx?key=tMRE95XF3AXNFn52f9Xk6w\" width=\"624\" \/><\/span><br \/>\u00a0<\/p><p><span style=\"color:#222222;\">In this example, we're not only tracking events , but also sending additional properties like \u2018screen_id\u2019 and \u2018referring_application\u2019. These properties provide important context about the event and can be extremely valuable in your analysis. <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/spec\/track\/#properties\"><span style=\"color:#1155cc;\"><u>Learn more about properties<\/u><\/span><\/a><span style=\"color:#222222;\">.<\/span><\/p><p>\u00a0<\/p><h3><strong>Step 3: Add Destinations<\/strong><\/h3><p><br \/><span style=\"color:#222222;\">Choose where you want to send the collected data\u2014for this use case we recommend using in-app messaging or connecting to a paid media destination like <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/facebook-pixel\/\"><span style=\"color:#1155cc;\"><u>Facebook<\/u><\/span><\/a><span style=\"color:#222222;\"> Ads or <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/google-ads-classic\/\"><span style=\"color:#1155cc;\"><u>Google<\/u><\/span><\/a><span style=\"color:#222222;\"> Ads. <\/span><\/p><ol><li><span style=\"color:#222222;\">In your Segment workspace, add a new destination.<\/span><\/li>\t<li><span style=\"color:#222222;\">Select your preferred tool from the <\/span><a href=\"https:\/\/segment.com\/docs\/connections\/destinations\/catalog\/\"><span style=\"color:#1155cc;\"><u>catalog<\/u><\/span><\/a><span style=\"color:#222222;\">. This destination will receive the data collected by your source and use it according to your needs.<\/span><\/li><\/ol><h3><br \/><strong>Step 4: Test your setup<\/strong><\/h3><p><br \/>Ensure your data collection is configured correctly:<\/p><ol><li><span style=\"color:#222222;\">Perform the actions you\u2019re tracking on your development or prod application.<\/span><\/li>\t<li><span style=\"color:#222222;\">Check if the events are correctly recorded in your Segment <\/span><a href=\"https:\/\/segment.com\/docs\/getting-started\/06-testing-debugging\/\"><span style=\"color:#1155cc;\"><u>debugger<\/u><\/span><\/a><span style=\"color:#222222;\"> and analytics tool.<\/span><\/li><\/ol><p><img alt=\"AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg\" width=\"624\" \/><\/p><p>\u00a0<\/p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.\u00a0<\/p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.<\/p><p>\u00a0<\/p><h3><strong>Step 5: Analyze and activate<\/strong><\/h3><p><br \/>With accurate setup and data flow:<\/p><ol><li><span style=\"color:#222222;\">Analyze the data to understand user behavior throughout the app install process.<\/span><\/li>\t<li><span style=\"color:#222222;\">Identify users who look like other users that have installed your app.<\/span><\/li>\t<li><span style=\"color:#222222;\">Create personalized ad campaigns to encourage these users to complete the app installation process.\u00a0<\/span><\/li>\t<li><span style=\"color:#222222;\">If you need inspiration, look to <\/span><a href=\"https:\/\/epicdesignlabs.com\/guides\/ecommerce-facebook-ad-examples\/\"><span style=\"color:#1155cc;\"><u>this guide<\/u><\/span><\/a><span style=\"color:#222222;\"> with nearly 70 examples of ad templates that are designed to convert.<\/span><\/li>\t<li><span style=\"color:#222222;\">If you choose to activate this campaign with Facebook Ads,<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/465262276878947?id=401668390442328\"><span style=\"color:#1155cc;\"><u> this guide<\/u><\/span><\/a><span style=\"color:#222222;\"> provides an overview of building a lookalike audience. <\/span><\/li><\/ol><p>\u00a0<\/p><h3><strong><u>Final thoughts<\/u><\/strong><\/h3><p>\u00a0<\/p><p><span style=\"color:#000000;\">Successfully targeting lookalike audiences can significantly enhance your engagement campaigns by focusing efforts on users who are more likely to convert based on the behaviors of your existing customers. Utilizing Twilio Segment's CDP to collect, analyze, and activate data ensures that your campaigns are data-driven and optimized for maximum efficiency. This approach not only improves conversion rates but also helps in understanding customer behavior, enabling more personalized and effective marketing strategies in the future.<\/span><br \/>\u00a0<\/p><section><section class=\"callout callout-green\"><div><div><div><p><strong><em>Want to discuss this topic with the community? Start a thread in our\u00a0<a href=\"https:\/\/community.segment.com\/discussion-83\"><span style=\"color:#1abc9c;\">Discussion Forum<\/span><\/a>.<\/em><\/strong><\/p><\/div><\/div><\/div><\/section><\/section>","publishedAt":"2024-08-02T14:32:00+00:00","author":{"userId":11,"username":"Chauntel Greaves","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/a41eca8c-a9a6-4c38-828b-4f0090e9ce2e.png","profileUrl":"\/members\/chauntel-greaves-11","reputation":44,"rank":{"id":"2","name":"Segmenter","avatarIcon":{"source":"95d00302-6f8c-4abe-95c1-4f79ac661e1b.png","thumbnail":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png"},"usernameIcon":{"source":"","thumbnail":""},"styling":{"bold":false,"italic":true,"underline":false,"color":""}},"badges":[{"title":"All-Star","image":"61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","image":"22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","image":"e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","image":"71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"signature":"","posts":27,"customoptions":3,"options":1024,"usertitle":"Community Manager","customtitle":"Community Manager","showBadges":true,"showReputation":true},"sticky":false,"replyCount":0,"likedBy":[],"poll":null,"answeredPoll":false,"tags":[],"forum":{"url":"\/optimize-advertising-90","categoryId":90,"title":"Optimize Advertising","parent":{"url":"\/use-cases-library-89","categoryId":89,"title":"Use Cases Library","metaRobots":"index, follow","type":1},"metaRobots":"index, follow","type":1}},"authorData":{"11":{"id":11,"url":"\/members\/chauntel-greaves-11","name":"Chauntel Greaves","avatar":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/icon\/200x200\/a41eca8c-a9a6-4c38-828b-4f0090e9ce2e.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":true,"isUnderline":false,"avatarIcon":"95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/95d00302-6f8c-4abe-95c1-4f79ac661e1b_thumb.png","name":"Segmenter"},"userLevel":4,"badges":[{"title":"All-Star","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/61b8877c-9a80-4c03-98a5-fe1615e5f639_thumb.png"},{"title":"First Topic","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/22ffb83f-2b6b-4402-8320-e5ab4093677c_thumb.png"},{"title":"First Like","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/e86472b9-b194-4b86-95a9-69c836945338_thumb.png"},{"title":"First Answer","url":"https:\/\/uploads-us-west-2.insided.com\/segment-en\/attachment\/71027c53-b447-453f-ab24-9a565b2f5622_thumb.png"}],"isBanned":false}},"pinnedReply":null,"showReport":false,"currentPage":1,"canEndUserAddPublicTags":true,"isPublicTagManagementEnabled":null,"disableFileAttachments":true,"unlimitedEditPermission":false,"topicPrefixQuestion":"vraag","topicPrefixAnswer":"beantwoord","isPreview":null,"featuredImage":null,"publicLabel":"Tutorial","ideaStatus":null,"productAreas":null,"ssoLoginUrl":"","contentHelpfulnessData":{"topic":{"id":295,"title":null,"prefixId":null,"contentType":"article","views":32},"phrases":{"Forum":{"topic.helpfulness.text":"Was this topic helpful?","topic.helpfulness.thanks":"Thanks for your feedback!","topic.helpfulness.indicator":"found this helpful","topic_view.reported_content_modal.reason.placeholder":"Type your reason here","topic_view.reported_content_modal.reason_not_provided.error":"Please add your reason to the report."}}}}'><div class=""><div class="post__content js-content--original qa-topic-post-content post__content--new-editor" data-helper="gallery" data-data='{"delegate": "img:not([src*=\"emojione\"]), a.fancybox img", "type": "image"}'> <h2>Build lookalikes from successful app installers in specific channels activated with paid media</h2><p> </p><p><strong>Desired Outcome:</strong> The desired outcome for building a campaign for app install lookalikes is to achieve a significant increase in the number of high-quality app installations by effectively targeting audiences that resemble the profile of successful app installers. This includes:</p><ol><li><strong>Enhanced Audience Reach: </strong>Expand the reach of the campaign to include a broader audience that is likely to be interested in the app based on the characteristics and behaviors of the existing successful installers.</li> <li><strong>Improved Conversion Rates: </strong>Increase the conversion rates of the campaign by focusing on lookalike audiences that have a higher propensity to install the app, thus maximizing the return on investment (ROI) for paid media efforts.</li> <li><strong>Optimized Ad Spend:</strong> Efficiently allocate the advertising budget by targeting lookalike audiences, reducing wasted spend on less relevant audiences, and ensuring that the campaign delivers a higher cost-efficiency.</li></ol><p>---</p><h3><strong>Step 1: Add the required Sources</strong></h3><p><br />In your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where checkout events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.</p><p> </p><p><strong>Sign Up or Log In to Segment</strong></p><p>First, access the Segment platform by signing up or logging into your existing account.</p><p><br /><strong>Create a Source for Your Website</strong></p><p>A source in Segment acts as the origin of data you collect, such as user interactions on your website.</p><ol><li>In your Segment workspace, navigate to the Sources section.</li> <li>Click the Add Source button.</li> <li>From the catalog of sources, select JavaScript (for mobile) and then click Add Source.</li> <li>Provide a name for your source, e.g., "Mobile- dev or prod" or “Server - dev or prod”</li> <li>Optionally, add labels for organization.</li> <li>Click the Create Source button.</li></ol><p><img alt="AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdDSesbAfEY-IB84kjEoLYbs1sK-fhigT1c40HERURc6Z9_nyTOam04M7ZIDF-cCDmvzobzMHketriBRjdzz3FGLQ9n4RXPfkx9gdTeVQBx9ejeC4TJ6rg0NI38ElYWz47_h0VY8CZMaH2UsNlgZbOv4GBf?key=9Lm1eYfOfJWERt8eSzFQ0A" width="132" /></p><p><br /><strong>Install the Segment Snippet</strong></p><p>After creating your source, Segment will provide you with a JavaScript snippet.</p><ol><li><span style="color:#000000;">Copy the JavaScript snippet provided by Segment.</span></li> <li><a href="https://segment.com/docs/connections/sources/catalog/libraries/website/javascript/quickstart/#step-2a-add-the-segment-snippet"><span style="color:#1155cc;"><u>Paste the snippet into the <head> tag of your site to install Segment.</u></span></a></li></ol><p>If you need to add a source for your server, mobile app, or any other touchpoint please <a href="https://segment.com/docs/connections/sources/#what-is-a-source"><u>refer to the documentation</u></a> for easy setup</p><p> </p><h3><strong>Step 2: Track your events</strong></h3><p><br />In order to build this campaign, you'll need to track three key events from your mobile and server sources: 'Application Installed’, ‘Application Opened’, and ‘Install Attributed’.<br /> </p><ul><li><span style="color:#222222;"><strong>Application Installed</strong></span><span style="color:#222222;">: This event is automatically collected once the Segment code is installed on your mobile application. </span></li> <li><span style="color:#222222;"><strong>Application Opened</strong></span><span style="color:#222222;">: This event is automatically collected once the Segment code is installed on your mobile application. </span></li> <li><span style="color:#222222;"><strong>Install Attributed: </strong></span><span style="color:#222222;"> This event is automatically collected once the Segment code is installed on your mobile application. </span></li></ul><p><span style="color:#222222;"><img alt="AD_4nXeV0KgBXd78nYscsOuVFHLxp18Zif3BLY_jJi8DBhVmkBGbIq2QzlwbnUorNjXH8S2KUBmelNAnoaj1hBJ76AkAz9KOVIGKVEDMWwH5NIquCCuiY0aVpem6fuiwQvQ1rWKaFWJ5T4w_Yhw7lWdqHG8puzfx?key=tMRE95XF3AXNFn52f9Xk6w" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeV0KgBXd78nYscsOuVFHLxp18Zif3BLY_jJi8DBhVmkBGbIq2QzlwbnUorNjXH8S2KUBmelNAnoaj1hBJ76AkAz9KOVIGKVEDMWwH5NIquCCuiY0aVpem6fuiwQvQ1rWKaFWJ5T4w_Yhw7lWdqHG8puzfx?key=tMRE95XF3AXNFn52f9Xk6w" width="624" /></span><br /> </p><p><span style="color:#222222;">In this example, we're not only tracking events , but also sending additional properties like ‘screen_id’ and ‘referring_application’. These properties provide important context about the event and can be extremely valuable in your analysis. </span><a href="https://segment.com/docs/connections/spec/track/#properties"><span style="color:#1155cc;"><u>Learn more about properties</u></span></a><span style="color:#222222;">.</span></p><p> </p><h3><strong>Step 3: Add Destinations</strong></h3><p><br /><span style="color:#222222;">Choose where you want to send the collected data—for this use case we recommend using in-app messaging or connecting to a paid media destination like </span><a href="https://segment.com/docs/connections/destinations/catalog/facebook-pixel/"><span style="color:#1155cc;"><u>Facebook</u></span></a><span style="color:#222222;"> Ads or </span><a href="https://segment.com/docs/connections/destinations/catalog/google-ads-classic/"><span style="color:#1155cc;"><u>Google</u></span></a><span style="color:#222222;"> Ads. </span></p><ol><li><span style="color:#222222;">In your Segment workspace, add a new destination.</span></li> <li><span style="color:#222222;">Select your preferred tool from the </span><a href="https://segment.com/docs/connections/destinations/catalog/"><span style="color:#1155cc;"><u>catalog</u></span></a><span style="color:#222222;">. This destination will receive the data collected by your source and use it according to your needs.</span></li></ol><h3><br /><strong>Step 4: Test your setup</strong></h3><p><br />Ensure your data collection is configured correctly:</p><ol><li><span style="color:#222222;">Perform the actions you’re tracking on your development or prod application.</span></li> <li><span style="color:#222222;">Check if the events are correctly recorded in your Segment </span><a href="https://segment.com/docs/getting-started/06-testing-debugging/"><span style="color:#1155cc;"><u>debugger</u></span></a><span style="color:#222222;"> and analytics tool.</span></li></ol><p><img alt="AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXepuS-p2D5EXhQ5c-eLtBUIDflXsOlf-w7TyP0OWUm073hpsvWQClM9wxk03LEdoDo2gcAgjnsNJLZxcxagR4GyGMur5Y4awePwrn76SEipEAGZfc6CXtWmHKHwT7Qf_uhmznM2jJebHv_ZsTC1n-e7WRs?key=xuTaHkcDdgHE2UDOqf05Bg" width="624" /></p><p> </p><p>The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker. </p><p>Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.</p><p> </p><h3><strong>Step 5: Analyze and activate</strong></h3><p><br />With accurate setup and data flow:</p><ol><li><span style="color:#222222;">Analyze the data to understand user behavior throughout the app install process.</span></li> <li><span style="color:#222222;">Identify users who look like other users that have installed your app.</span></li> <li><span style="color:#222222;">Create personalized ad campaigns to encourage these users to complete the app installation process. </span></li> <li><span style="color:#222222;">If you need inspiration, look to </span><a href="https://epicdesignlabs.com/guides/ecommerce-facebook-ad-examples/"><span style="color:#1155cc;"><u>this guide</u></span></a><span style="color:#222222;"> with nearly 70 examples of ad templates that are designed to convert.</span></li> <li><span style="color:#222222;">If you choose to activate this campaign with Facebook Ads,</span><a href="https://www.facebook.com/business/help/465262276878947?id=401668390442328"><span style="color:#1155cc;"><u> this guide</u></span></a><span style="color:#222222;"> provides an overview of building a lookalike audience. </span></li></ol><p> </p><h3><strong><u>Final thoughts</u></strong></h3><p> </p><p><span style="color:#000000;">Successfully targeting lookalike audiences can significantly enhance your engagement campaigns by focusing efforts on users who are more likely to convert based on the behaviors of your existing customers. 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