CINXE.COM

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As of June 2023, there were nearly 370,000 influencers on Instagram alone!  It sounds like a good thing to have a pool of ambassadors to choose from… right?  Well, it’s both good and bad.  Many choices make finding the right partners for your event more challenging. What are the results of working with a potential ambassador who doesn’t align with your brand? Spending time and money reaching an audience who are unlikely to buy tickets. 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href="https://www.eventbrite.co.uk/blog/">Home</a></li><span class="separator">   </span><li><span class="last">What Are Brand Ambassadors, and How Do They Promote Events?</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.co.uk/blog/category/event-management/" class="badge badge--tips-green">Event Management</a> <div class="read-time color-primary"> 4 min read </div> <h1 class="header header-4 color-primary"> What Are Brand Ambassadors, and How Do They Promote Events? </h1> <div class="date color-primary"> <a href="https://www.eventbrite.co.uk/blog/author/leigh-buttrey/" class="color-primary"> by Leigh Buttrey </a> <span class="dot"></span> <span>12th Sep 2024</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="two people smiling at an event" class="img-fluid" width="768" height="432" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2017/10/image4-min-1-768x432.png" /> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p>There are<em> a lot</em> of social media brand ambassadors nowadays. As of June 2023, there were nearly <a href="https://www.statista.com/statistics/1400000/instagram-influencers-followers/" target="_blank" rel="noreferrer noopener">370,000 influencers</a> on Instagram alone! </p> <p>It sounds like a good thing to have a pool of ambassadors to choose from… right? </p> <p>Well, it’s both good <em>and </em>bad. </p> <p>Many choices make finding the right partners for your event more challenging. What are the results of working with a potential ambassador who doesn’t align with your brand? Spending time and money reaching an audience who are unlikely to buy tickets. </p> <p>Keep reading to discover how to find the right brand ambassador for your event, plus six <a href="http://www.eventbrite.com/blog/creative-event-promotion-ideas-ds00/" target="_blank" rel="noreferrer noopener">event promotion ideas</a> for inspiration. </p> <p>Having helped event creators sell over 284 million tickets in 2023, we have a unique perspective on how to boost ticket sales, and we’re here to guide you. Ready to reach a wider audience? Let’s get started. </p> <h5 class="wp-block-heading"><strong>Table of contents </strong></h5> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#1What" data-type="internal" data-id="#1What">What is a brand ambassador?</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#2brand" data-type="internal" data-id="#2brand">Are brand ambassadors worth it?</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#3How" data-type="internal" data-id="#3How">How to find the right ambassadors for your event</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#4Show-stopping" data-type="internal" data-id="#4Show-stopping">6 Show-stopping ideas for brand ambassadors to promote your event</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#5Tips" data-type="internal" data-id="#5Tips">Tips to build a solid relationship with brand ambassadors</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" id="1What"><strong>So anyway, what is a brand ambassador? </strong></h2> <p>Brand ambassadors are a subset of influencers you hire to cultivate a long-term relationship with your brand. They promote your event to their online followers and receive compensation in return. </p> <p>Similar to a traditional marketing strategy spokesperson, a brand ambassador might be a celebrity who agrees to endorse your event. A household name example is Taylor Swift — who was a brand ambassador for Apple Music in 2015–2016. She appeared in the company’s ads, tweeted about their brand, and released her ‘1989’ album on their platform.</p> <p>But not every brand ambassador is a bona fide celebrity. Social media channels have made it possible for everyday people to become online influencers. Now, regular citizens with a passion for a brand can be very influential. You just need to know who to look for and where to look.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdVqVt8EBIWGfcLah6kd_JS-IKkjalcav7V6U2Bh1ta21jSIUzrrXX3ONygdc3ADbWqEFnCIxwJdbbMClT7DzY6G9AaZdElmXjKq7mEMm7suqE5JSFUchBUfxFROQB0gZ67ZqdqcNcbh9ugVSpsbb4zSq4?key=zLBjkifFbmcK5hEehkpohQ" alt="Two people dancing and filming themselves at a festival" style="aspect-ratio:16/9;object-fit:cover"></figure> <h2 class="wp-block-heading" id="2brand"><strong>Are brand ambassadors worth it?</strong></h2> <p>We’d be lying if we said that running ambassador programs is always a walk in the park. Conflicting opinions, managing budgets, aligning messaging, and <a href="https://www.statista.com/statistics/1372264/leading-challenges-influencer-marketers-worldwide/" target="_blank" rel="noreferrer noopener">keeping up with social media trends</a> are some of the challenges you might face. </p> <p>Is all this worth it? </p> <p>Yes! If you do it right, working with ambassadors has the following advantages: </p> <ul class="wp-block-list"> <li>Brand ambassadors have a natural apt for online marketing. They have an impressive network, intuitively know how to get a <a href="https://www.eventbrite.co.uk/blog/event-branding-guide-ds00/" target="_blank" rel="noreferrer noopener">positive brand message</a> across, and have the platform to support those efforts.</li> <li>Build trust with potential guests. In 2023, <a href="https://pro.morningconsult.com/analyst-reports/influencer-marketing-trends-report" target="_blank" rel="noreferrer noopener">61% of Gen Z</a> and millennials trusted social media influencers, up from 51% in 2019. Why? Influencers have a relationship with their followers, so <em>you</em> can build trust and credibility with their audience. </li> <li>Reach a wider audience. Working with ambassadors means getting your event in front of more people. Choose wisely, and it’ll be the <em>right</em> people, increasing the likelihood of them buying tickets. </li> <li>Create engaging and appealing promotional content. Ambassadors know their audience well — and they know exactly how to engage them. In fact, nearly <a href="https://www.statista.com/statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/" target="_blank" rel="noreferrer noopener">50% of millennials</a> found influencers’ recommendations more engaging than regular ads. </li> </ul> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe8AWRDNvA6bC0sVRoN-E3RGIrIFRm0UQGw8ZhrUxjNqg-K7JIogmvIsdCRpSQi4FcFo1DBh8K2vtFZhYdY50v9w27FXUyhnNiWC3fNErcu7FQmZZfORaPehoIx2ukb32M9eg-IgxJdmIMVEfOSqBMC-tOM?key=zLBjkifFbmcK5hEehkpohQ" alt="Two brand ambassadors posing for a photo at an event" style="aspect-ratio:16/9;object-fit:cover"></figure> <h2 class="wp-block-heading" id="3How"><strong>How to find the right ambassadors for your event </strong></h2> <p>Working with brand ambassadors is only worthwhile if you partner with people who align with your brand and have the same target audience.</p> <p>Here’s how you can find your ideal brand ambassador and make the most out of your working relationship. </p> <h3 class="wp-block-heading"><strong>Who are you trying to reach?</strong></h3> <p>The first step to finding a brand ambassador is to think about your audience demographics and your budget. Graham Norton is a charismatic talent, but is he the right choice to convince millennials to attend a rock music festival? Probably not. </p> <p>Partner with influencers targeting the same demographic as you to increase ticket sales. Surprisingly, only <a href="https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report?hubs_content=blog.hubspot.com%25252Fmarketing%25252Fstate-of-ai-report&hubs_content-cta=-medium" target="_blank" rel="noreferrer noopener">42% of marketers</a> know the basic demographic information of their target audience! Don’t be a part of that statistic. </p> <p>To get clued up on your <a href="https://www.eventbrite.co.uk/blog/sell-events-smart-audiences/" target="_blank" rel="noreferrer noopener">target audience</a>, use an event marketing platform like Eventbrite. Our platform allows you to analyse data from previous events (and audience groups from similar events) to better understand who you’re targeting. </p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4"><strong>Understand your ideal target audience</strong></h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.co.uk/organizer/overview/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Join Eventbrite now</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image alignright size-thumbnail article-cta__photography"><img decoding="async" width="168" height="117" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/10/image8-min-3-168x117.png" alt="A crowd of women sitting down at a talk event" class="wp-image-412377"></figure> </div> </div> </div> <h3 class="wp-block-heading"><strong>How much are you willing to spend? </strong></h3> <p>Determine your budget before reaching out to potential brand ambassadors. Brand ambassadors don’t need to be Oscar-winning actors. Sometimes, a local celebrity or popular blogger is a better choice for your brand and your budget. In fact, most marketers <a href="https://www.linqia.com/wp-content/uploads/2023/09/Linqia-2023-State-of-Influencer-Marketing-Report.pdf" target="_blank" rel="noreferrer noopener">choose to work with smaller influencers</a> instead of celebrities because it yields better results! </p> <p>Instead of payment, you could provide your brand ambassadors with free VIP access, event merchandise, or custom vanity promo codes. Sharing unique codes with followers is beneficial for both parties, as it encourages engagement and builds relationships with followers and makes it easy to track the performance of each code. </p> <p>This is particularly useful if you’re working with more than one influencer. You can easily assess which relationships are most profitable and rewarding.</p> <h3 class="wp-block-heading"><strong>What do you need ambassadors to do? </strong></h3> <p><a href="https://www.statista.com/statistics/1340833/top-ways-influencers-can-become-more-valuable-brands/" target="_blank" rel="noreferrer noopener">Fifty-one percent</a> of brands say that influencers could become more valuable by creating more suitable content for their brand.</p> <p>How do you achieve this? By being clear about what you expect from your brand ambassador. This means clarifying tone, messaging, images, hashtags, and so on from the get-go. When everyone’s aligned, you’re more likely to create valuable and on-brand content. </p> <p>It’s also useful to clarify how you’ll measure results. Are you hoping to simply raise awareness or actively sell more tickets? Knowing exactly what you hope to achieve empowers your brand ambassador to talk about your event in the right way.</p> <h3 class="wp-block-heading"><strong>Are there any requirements brand ambassadors must meet? </strong></h3> <p>Make a note of any must-haves to narrow down your search and find ambassadors who are right for your brand. For example, if you’re running a vegan food festival, you’ll want a brand ambassador with a vegan following. </p> <p>One thing to keep in mind: Just because someone meets your specific requirements doesn’t mean they’re a worthy brand ambassador. People can be popular online but unpredictable and volatile to work with. Look for someone professional, respectful, and communicative. You’ll often get an impression during the early stages of what they’ll be like to work with. </p> <h3 class="wp-block-heading"><strong>Does anyone in your current catalogue fit the bill? </strong></h3> <p>One of the best places to look is within your own ranks. Who are your most vocal fans and advocates on social networks already, and how can you further empower them?</p> <p><a href="https://socialladderapp.com/" target="_blank" rel="noreferrer noopener">SocialLadder</a> is a <a href="https://www.eventbrite.co.uk/blog/social-media-for-events-the-best-time-length-of-posts-ds00/" target="_blank" rel="noreferrer noopener">social media tool</a> that allows you to discover brand ambassadors among your existing followers. First, pinpoint your most popular and passionate followers, then engage with them. </p> <p>If you’re using Eventbrite for your ticketing, you can manage your SocialLadder activities on your event dashboard.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfildS69lrX3FEPuJlXlIjoyH4qNNPbL2ajEhqwcrVeMwS4NcJI5Ef_ZiVgjVAFHAZIiIwpawhXwbTpN6eXI9oiVpuVN2up-KE_1ain6L6xeT9mHVlsVG8fFvoC5LZIe368XktBGTzggSOGv_H8lS2lTEju?key=zLBjkifFbmcK5hEehkpohQ" alt="event Ideas for Instagram Brand Ambassadors"></figure> <h2 class="wp-block-heading" id="4Show-stopping"><strong>6 Show-stopping ideas for Instagram brand ambassadors to promote your event</strong></h2> <p>Want some inspiration for your influencer marketing? We’ve got you covered. </p> <p>Take a look at these exciting and unique ways to promote your events, reach a wider audience, build trust, and generate more income with brand ambassadors. Though we’re using Instagram as our example, these principles apply to other short-form video platforms such as TikTok or Snapchat.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Midweek Mindset Matters 2 | How Do You See Your Adventure?" width="500" height="281" src="https://www.youtube.com/embed/1FUuUMyA9Jc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe> </div></figure> <h3 class="wp-block-heading"><strong>1. Create a sense of adventure </strong></h3> <p>2024 is the year of adventure for event-goers! <a href="https://www.eventbrite.co.uk/l/event-trends/" target="_blank" rel="noreferrer noopener">Sixty per cent</a> of 21 to 35-year-olds say they want to get out of their comfort zone, try new experiences, and connect with others (with over half of respondents agreeing with this sentiment). </p> <p>Brand ambassadors are the vessel for adventure. They can showcase the excitement and intrigue of your events, encouraging people to sign up and try something new. </p> <p>Take your ambassadors on a fun trip and get them to post about it, like one of the <a href="https://www.eventbrite.co.uk/o/chris-adventure-solos-40550388563" target="_blank" rel="noreferrer noopener">Adventure Solos</a> hikes or adventure weekend experiences. Show potential customers what the adventure entails, and encourage them to join future events. </p> <p>Or give people a taste of adventure by interviewing ambassadors, like <a href="https://www.youtube.com/@lightweightadv/videos" target="_blank" rel="noreferrer noopener">The Lightweight Adventurers</a>. The creator runs a Youtube channel where they post videos of adventure and their weekly video series, “Midweek Mindset”, about adventures and life experiences.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdk2Ch0Lro-myxD9RNq1ItRIjUPWRtKdMDC5meWKZNQM_22ri2gMg0yIpVmy4N5J9d14YLBouMlCgKZHYUURyGdWL6z4MFaKZMBGcW8xpTqWSV0bs-XhtVsYRnlGsmI2FuH41zKDB8jDrMKoxgfBdU_4k0?key=zLBjkifFbmcK5hEehkpohQ" alt="attendees practicing yoga" style="aspect-ratio:16/9;object-fit:cover"></figure> <h3 class="wp-block-heading"><strong>2. Highlight what makes you unique </strong></h3> <p>With endless events, highlighting what makes yours different is life or death for your events (and your business).</p> <p><a href="https://www.linqia.com/wp-content/uploads/2023/09/Linqia-2023-State-of-Influencer-Marketing-Report.pdf" target="_blank" rel="noreferrer noopener">Thirty-six percent</a> of marketers say influencer content outperforms branded content, so it’s important that your brand ambassadors share your event’s uniqueness.  </p> <p>Look at <a href="https://www.eventbrite.co.uk/e/begin-yoga-again-taylors-version-tickets-996559896477?aff=ebdssbdestsearch" target="_blank" rel="noreferrer noopener">Forward Flow Yoga</a>, for example. During their <a href="https://www.eventbrite.co.uk/e/begin-yoga-again-taylors-version-tickets-996559896477?aff=ebdssbdestsearch" target="_blank" rel="noreferrer noopener">Begin Yoga Again (Taylor’s Version)</a> event guests are guided through a hatha/restorative yoga session to the sound of Taylor Swift’s melodious tracks as you flow through each movement.</p> <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/CaFsP2GozSN/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/CaFsP2GozSN/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/CaFsP2GozSN/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by Molly-Mae (@mollymae)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script><script async src="//www.instagram.com/embed.js"></script> <h3 class="wp-block-heading"><strong>3. Show event coverage, but make it authentic</strong></h3> <p>Give people a taste of your event with live event coverage from your brand ambassador. From TikTok to Facebook, it’s a great way to show potential guests why your event is worth attending.</p> <p>It’s also an opportunity to share exclusive access to certain parts of your event (backstage tours, speaker interviews, or VIP experiences). Ambassadors can then share this exclusive content with their followers to create buzz and excitement around the event.</p> <p>Look at the above example of influencer Molly-Mae Hague, an Instagram brand ambassador for PrettyLittleThing. She tours the facility during the event, promotes their clothing, has a bit of fun, and experiments with other products.</p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4"><strong>Convert Instagram followers into ticket sales</strong></h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.co.uk/l/event-marketing-platform/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Market your event with Eventbrite</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignright size-medium article-cta__photography alignright size-medium"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2022/05/Frame-1-preview-30x16.avif 300w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2022/05/Frame-1-300x169.avif 300w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2022/05/Frame-1-preview-30x16.webp 300w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2022/05/Frame-1-300x169.webp 300w" sizes="100vw"></source> <img src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2022/05/Frame-1-preview-30x16.png" alturl="https://www.eventbrite.co.uk/blog/wp-content/uploads/2022/05/Frame-1-300x169.png" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2022/05/Frame-1-preview-30x16.png 300w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2022/05/Frame-1-300x169.png 300w" sizes="100vw" alt="Woman looks at Instagram on laptop" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-402234"> </picture> </figure></div> </div> </div> <p>Remember, there’s a fine line between authenticity and a video for a paid partnership. You don’t want people to watch the video and feel as though it’s forced or fake. That completely undermines the whole purpose of working with an ambassador in the first place! </p> <p>It should feel natural and represent the real feel of your event or brand. Here are some of the ways ambassadors can showcase authenticity: </p> <ul class="wp-block-list"> <li>Talk directly to the camera</li> <li>Attend the event with a friend</li> <li>Answer questions from followers </li> <li>Don’t overly promote <a href="https://www.eventbrite.com/blog/ultimate-guide-to-event-branding-ds00/" target="_blank" rel="noreferrer noopener">event branding</a> </li> </ul> <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/C4nP3L2IbXE/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/C4nP3L2IbXE/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C4nP3L2IbXE/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by Bryony – Pilates By Bryony (@bryonydeery)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script><script async src="//www.instagram.com/embed.js"></script> <h3 class="wp-block-heading"><strong>4. Focus on well-being and self-care </strong></h3> <p><a href="https://www.eventbrite.co.uk/l/event-trends/" target="_blank" rel="noreferrer noopener">Eventbrite’s trends report, TRNDS 2024</a>, shows that people actively seek transformative experiences to improve their well-being, with 73% wanting events that offer a meaningful, transformative experience.</p> <p>What does this mean for your brand ambassador partnerships? </p> <p>People are interested in how other guests <em>feel </em>after an event. </p> <p>Ask your ambassadors to share their genuine experiences of how your event impacts their well-being. This Instagram reel of <a href="https://www.instagram.com/bryonydeery/?hl=en" target="_blank" rel="noreferrer noopener">Pilates by Bryony</a> retreat is a great example, where influencers show snippets of the weekend and an overview of everything they got to experience while there. </p> <p>Social reels are ideal for this type of content. They’re more personal than a static post and allow the ambassadors to talk casually (which also builds trust and credibility). </p> <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/C9zkMr7oWq0/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/C9zkMr7oWq0/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C9zkMr7oWq0/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by Maserati GB (@maseratigb)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script> <h3 class="wp-block-heading"><strong>5. Run an account takeover with games and challenges</strong></h3> <p>Let your brand ambassador control your account for 24 hours. It’s a good way to encourage new followers to engage with your social channel, and it adds some authenticity to your brand. Watch Jack Gray <a href="https://www.jackgrayphotography.co.uk/blog/2022/5/18/maserati-photoshoot-social-media-takeover" target="_blank" rel="noreferrer noopener">take over the Maserati Instagram</a> account to see this tactic in action.  </p> <p>Make it even more engaging with games and challenges for the ambassador to complete, with followers tagging along for the ride. An appropriate example is a virtual treasure hunt where ambassadors have to solve riddles to find the next location. At each spot, there’s a gift or prize they can give away to followers! </p> <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/C3YxG-jPer4/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/C3YxG-jPer4/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C3YxG-jPer4/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by Sony Alpha Female (@sonyalphafemale)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script> <h3 class="wp-block-heading"><strong>6. Host a brand ambassador Q&A, but let followers ask questions </strong></h3> <p>Give followers insight into why ambassadors support your events by hosting a live Q&A session on your social channels, like the <a href="https://www.eventbrite.co.uk/e/online-trivia-night-a-fun-free-social-trivia-night-on-zoom-tickets-855683130277?aff=ebdsoporgprofile" target="_blank" rel="noreferrer noopener">online trivia events</a> hosted by <a href="https://www.eventbrite.co.uk/o/social-events-20157541940" target="_blank" rel="noreferrer noopener">Social Events</a>. </p> <p>The twist? Let your followers ask the questions! </p> <p>Allowing followers to take part in the Q&A makes it more engaging. Plus, it adds authenticity to your partnership. The questions and answers aren’t rehearsed or pre-prepared — it’s all 100% authentic. </p> <p>The live ask-me-anything (AMA) with <a href="https://www.instagram.com/reel/C3YxG-jPer4/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==" target="_blank" rel="noreferrer noopener">Sony Brand Ambassador Kesha Lambert</a> shows how this type of Q&A works.  </p> <p>When running a Q&A like this, you might need someone behind the camera to track and vet the questions. Or, if you want to make it as authentic as possible, let the ambassador read the questions live on the screen in real time. </p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfekr3iUeL5QxfrzNN0bPNM3DKjWZYOv_Z9AGWRTn32FHrpZLRlHDIrFgZZqgRFrrIExYrHMqjVKC_-U83YJmyldIyLXaYqCC8IjHJGxmbG6zu0KstC4-NPRgRNahuavu5PU-r8hdWG_6lK7XjwVeTxQ6YO?key=zLBjkifFbmcK5hEehkpohQ" alt="Three people hugging and smiling" style="aspect-ratio:16/9;object-fit:cover"></figure> <p></p> <h2 class="wp-block-heading" id="5Tips"><strong>Tips to build a solid relationship with brand ambassadors </strong></h2> <p>Having a positive relationship with your brand ambassadors helps you make the most out of your partnership. Here are some tips for building and maintaining a solid relationship: </p> <ul class="wp-block-list"> <li>Compensate them fairly. Openly discuss rates to ensure ambassadors are happy with their payment. You should also review compensation in line with performance. If an ambassador provides a lot of value to your brand and helps you sell more tickets, increase compensation to keep their motivation high.</li> <li>Establish clear and open communication channels. If it’s hard for brand ambassadors to contact you, it can cause friction in the relationship. Make it clear how they can contact you to discuss queries and performance and seek approval on any <a href="https://www.eventbrite.com/blog/how-to-promote-event-social-media-ds00/" target="_blank" rel="noreferrer noopener">social media posts</a>.</li> <li>Get to know each ambassador. Work on building relationships with ambassadors. Whether it’s a face-to-face meeting in a coffee shop or a regular video call check-in, it’s important that ambassadors feel valued and known. </li> <li>Empower creativity. You have guidelines and boundaries for the type of content ambassadors can post, but this doesn’t mean you have to <em>totally </em>restrict creative freedom. Let them try new things, think outside the box, and take their <a href="https://www.eventbrite.com/blog/event-ideas/" target="_blank" rel="noreferrer noopener">event ideas</a> on board to build a collaborative relationship. </li> </ul> <h2 class="wp-block-heading"><strong>Up your brand ambassador game to reach more customers</strong></h2> <p>When you partner with the right social media ambassadors, you’ve got a recipe for success. Not only will you reach a wider audience to promote your event, but you’ll reach the<em> right </em>audience. The results? Better relationships with potential customers and a higher chance to boost ticket sales. </p> <p>Need a hand to get things off the ground? Use Eventbrite’s all-in-one <a href="https://www.eventbrite.com/l/event-management-software/" target="_blank" rel="noreferrer noopener">event management platform</a>. Promote events to your ideal demographic, track performance, and sell more event tickets.</p> </div> </body></html> <div class="essb_break_scroll"></div></main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Use an event marketing platform </h4>    <a role="button" href="https://www.eventbrite.co.uk/l/event-marketing-platform/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Grow your business <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.co.uk/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2022/12/image1-min-4.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="430464" data-post-url="https://www.eventbrite.co.uk/blog/brand-ambassadors/" data-post-title="What Are Brand Ambassadors, and How Do They Promote Events?" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="430464" data-post-url="https://www.eventbrite.co.uk/blog/brand-ambassadors/" data-post-title="What Are Brand Ambassadors, and How Do They Promote Events?" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_50518258 print-no" id="essb_displayed_shortcode_50518258" data-essb-postid="430464" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.co.uk/blog/brand-ambassadors/" data-essb-twitter-url="https://www.eventbrite.co.uk/blog/brand-ambassadors/" data-essb-instance="50518258"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.co.uk/blog/brand-ambassadors/&t=What+Are+Brand+Ambassadors%2C+and+How+Do+They+Promote+Events%3F" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.co.uk/blog/brand-ambassadors/&t=What+Are+Brand+Ambassadors%2C+and+How+Do+They+Promote+Events%3F','facebook','50518258'); 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