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<!DOCTYPE html><html data-wf-domain="jwdd.webflow.io" data-wf-page="6468c897231ed90e8fecc64b" data-wf-site="6468c254231ed90e8fe737df" data-wf-collection="6468c897231ed90e8fecc643" data-wf-item-slug="gallerie-ditalia-torino-app-design"><head><meta charset="utf-8"/><title>JWdD</title><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/6468c254231ed90e8fe737df/css/jwdd.webflow.967b286e0.css" rel="stylesheet" type="text/css"/><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/6468c254231ed90e8fe737df/64e5d39afb8451552fa006a9_Frame%20481818.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/6468c254231ed90e8fe737df/64e5d39e1d71f5c955dc9773_Frame%20481819.png" rel="apple-touch-icon"/><style> [mode="UX"] { --accent-color:var(--ux--color); --h1:var(--ux--font); --h3:var(--ux--font); --h4:var(--ux--font); --p:var(--ux--font); } [mode="GFX"] { --accent-color:var(--gfx--color); --h1:var(--gfx--font); --h3:var(--gfx--font); --h4:var(--gfx--font); --p:var(--gfx--font2); } [mode="CGI"] { --accent-color:var(--cgi--color); --h1:var(--cgi--font3); --h3:var(--cgi--font2); --h4:var(--cgi--font2); --p:var(--cgi--font4); } </style></head><body mode="UX" class="body project"><div class="styles w-embed"><style> [mode="UX"] { --accent-color:var(--ux--color); --h1:var(--ux--font); --h3:var(--ux--font); --h4:var(--ux--font); --p:var(--ux--font); } [mode="GFX"] { --accent-color:var(--gfx--color); --h1:var(--gfx--font); --h3:var(--gfx--font); --h4:var(--gfx--font); --p:var(--gfx--font); } [mode="CGI"] { --accent-color:var(--cgi--color); --h1:var(--cgi--font); --h3:var(--cgi--font); --h4:var(--cgi--font); --p:var(--cgi--font); } </style></div><section data-w-id="c1845497-e6ae-e5dd-e753-8aac7575cffe" class="section menu"><div class="w-layout-blockcontainer container nav w-container"><div class="navbar"><a href="/" class="link-block-2 w-inline-block"><div class="h4 ux">JWdD</div></a><div class="menu"><div class="h4 ux">Menu</div><div data-w-id="c1845497-e6ae-e5dd-e753-8aac7575d006" class="hamburger"><div data-w-id="703d3b22-f617-b4be-2479-64acf86cf260" data-is-ix2-target="1" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/6468c254231ed90e8fe737df/65a55203a34a8c57585a8bef_menu.json" data-loop="0" data-direction="1" data-autoplay="0" data-renderer="svg" data-default-duration="2.4791666666666665" data-duration="2.4791666666666665" data-ix2-initial-state="0"></div></div></div></div></div><div data-w-id="88d50945-3e3e-58a1-3163-669f0bb2cfff" class="big-wrapper"><div class="w-layout-blockcontainer container menu w-container"><div class="menu-links-wrapper"><a href="/" class="menu-link">Home</a><a href="/about" class="menu-link">About</a><a href="/ux-projects" class="menu-link">UX/UI</a><a href="/gfx-projects" class="menu-link">Graphic Design</a><a href="/cgi-projects" class="menu-link">CGI Visuals</a></div><div class="menu-links-wrapper"><a data-w-id="65bfacef-0874-fede-da08-a39de326defc" href="mailto:jwdd97@gmail.com?subject=Ciao!" class="inline_block w-inline-block"><div data-w-id="65bfacef-0874-fede-da08-a39de326defd" class="link"><div class="h4 ux block">jwdd97@gmail.com</div><div data-w-id="65bfacef-0874-fede-da08-a39de326df00" class="arrow_link"><img src="https://cdn.prod.website-files.com/6468c254231ed90e8fe737df/658dae38a45b426219e6586a_Arrow.svg" loading="lazy" width="21" alt=""/></div></div></a><a data-w-id="65bfacef-0874-fede-da08-a39de326defc" href="https://www.instagram.com/billy__jwdd" target="_blank" class="inline_block w-inline-block"><div data-w-id="65bfacef-0874-fede-da08-a39de326defd" class="link"><div class="h4 ux block">@billy__jwdd</div><div data-w-id="65bfacef-0874-fede-da08-a39de326df00" class="arrow_link"><img src="https://cdn.prod.website-files.com/6468c254231ed90e8fe737df/658dae38a45b426219e6586a_Arrow.svg" loading="lazy" width="21" alt=""/></div></div></a></div></div><section></section></div></section><section class="section first"><div class="w-layout-blockcontainer container w-container"><div class="h1 progetto">Gallerie d'Italia - App</div><div class="h4 ux inline gray">Realized during: </div><div class="h4 ux inline">2021 - 2024</div></div><div class="w-layout-blockcontainer container w-container"><div class="w-layout-grid _3-1-grid"><img alt="" loading="lazy" id="w-node-a4b06055-4b69-e56f-5600-ee0f67e90cac-8fecc64b" src="https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a3ed77390d57d9167d39c3_cover_gdi.webp" sizes="(max-width: 479px) 94vw, (max-width: 767px) 93vw, 94vw" srcset="https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a3ed77390d57d9167d39c3_cover_gdi-p-500.webp 500w, https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a3ed77390d57d9167d39c3_cover_gdi-p-800.webp 800w, https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a3ed77390d57d9167d39c3_cover_gdi-p-1080.webp 1080w, https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a3ed77390d57d9167d39c3_cover_gdi-p-1600.webp 1600w, https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a3ed77390d57d9167d39c3_cover_gdi-p-2000.webp 2000w, https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a3ed77390d57d9167d39c3_cover_gdi-p-2600.webp 2600w, https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a3ed77390d57d9167d39c3_cover_gdi.webp 2880w" class="image _16-9"/><div id="w-node-_1c140766-a1a0-cb4c-55f0-0a87627d164b-8fecc64b" class="project_info"><div class="project_info_block"><div class="p ux gray">Client</div><div class="h4 ux">Gallerie d'Italia, Gruppo Intesa SanPaolo</div></div><div class="project_info_block"><div class="p ux gray">Role</div><div class="h4 ux">Interaction Design, User Experience, Creativity</div></div><div class="project_info_block"><div class="p ux gray">Partners</div><div class="h4 ux w-richtext"><p>Job performed as a collaborator of the studio <a href="http://limiteazero.net">Limiteazero</a></p></div></div></div></div></div><div class="w-layout-blockcontainer container w-container"><div class="w-layout-grid _1-1grid"><div id="w-node-_0ea211d3-9269-5a96-62f6-43455e6acece-8fecc64b" class="w-layout-grid _2-1-grid"><div id="w-node-_1de272de-cc96-552b-3dc8-13a7093e4575-8fecc64b" class="description_block"><div class="h4 ux">Brief</div><div class="p ux gray">For the opening of the Turin headquarters of Gallerie d'Italia museums, the client wanted an app capable of providing support during the visit and reaching useful information about the museum as well as enjoying special content about the exhibitions.</div></div></div><div id="w-node-ea808339-f131-8feb-db39-735bd5e3b8ec-8fecc64b" class="w-layout-grid _2-1-grid"><div id="w-node-_649c0fbe-f0db-b525-a550-5377006488eb-8fecc64b" class="description_block"><div class="h4 ux">Problem</div><div class="p ux gray">The difficulty was to design an app that at first was dedicated only to the museum in Turin and later could accommodate all four museum locations. In addition, the app must be able to provide a rich user experience both inside and outside the museum.</div></div></div></div></div></section><section class="section"><div class="w-layout-blockcontainer container w-container"><div class="h4 ux">Project Video</div><div style="padding-top:56.25%" class="project_video w-video w-embed"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fplayer.vimeo.com%2Fvideo%2F749884691%3Fapp_id%3D122963&dntp=1&display_name=Vimeo&url=https%3A%2F%2Fvimeo.com%2F749884691&image=https%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F1743029192-25a13e9096b89a255616f8a22524fae5f8e307d95f243cb5de7da4db2b084980-d_1280&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=vimeo" width="1920" height="1080" scrolling="no" title="Vimeo embed" frameborder="0" allow="autoplay; fullscreen; encrypted-media; picture-in-picture;" allowfullscreen="true"></iframe></div></div></section><section class="section"><div data-w-id="a9bc3614-2617-fbdb-7e9d-068d4ba70be8" class="w-layout-blockcontainer container w-container"><div class="w-layout-grid _1-1grid"><div class="sticky_desc"><div class="project_subtitle"><div class="h4 ux inline gray">Gallerie d'Italia - App</div><div class="h4 ux inline color"> Analysis</div></div><div id="w-node-c9c6f376-3295-c732-71fc-530930a955d9-8fecc64b" class="contents"><div class="h3 ux">Designing for the user and the brand</div><div class="p ux gray w-richtext"><p>The design of the app followed what is the design thinking model and the principles of user centered design. It started from user analysis, trying to understand what the user's needs and motivations were for using the app. </p><p>In this sense, a taskflow was done to identify the focal points of interaction and personas were built to identify the type of user to focus on. </p><p>After several exchanges with the client and the development team, we moved on to the creation of the information architecture, which could summarize how to structure the app. Next came the design of wireframes and the presentation of the first prototypes. </p><p>Once the structure of the app was consolidated, the design, the set of all the components that are needed in the app, was designed. </p><p>At this stage there were some delays since Gallerie d'Italia went through a rebranding phase that had to be respected in the appearance of the user interface. </p><p>Once the design system was defined, the first fully functional prototype was made and developed by the Inmagik team.</p></div></div></div><div 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class="h3 ux">Simplicity over all</div><div class="p ux gray w-richtext"><p>The app went through several stages of redesign, in which at the request of the client various user features were integrated. </p><p>It is divided into four sections: </p><ul role="list"><li>the museum section houses general information, such as current exhibitions and schedules, as well as space for featured content to be placed as desired</li><li>the visit section that contains the map, which is activated during the visit helping the user on wayfinding, and details about the permanent collection</li><li>the Galleries+ section with museum-curated content such as videos and podcasts about the exhibitions</li><li>Calendar with the entire schedule of exhibitions and events. </li></ul><p>‍</p><p>To solve the multi-location issue, a pop-up selector has been designed that allows the user to switch from a general "project" view of all the museums' offerings, to the view of each individual location where the contents of the different sections of the app are filtered by the chosen location. </p><p>In addition to these, there are other features such as local notifications to help with wayfinding, a user menu, and an end-of-visit questionnaire to collect feedbacks.</p></div></div></div><div id="w-node-_16c92035-6978-6014-59fb-5b4fa216e770-8fecc64b" class="images"><div class="w-dyn-list"><script type="text/x-wf-template" 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https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a3fb87f0fb75ff6576ac2b_5-p-2000.webp 2000w, https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a3fb87f0fb75ff6576ac2b_5.webp 2306w" class="image"/></div></div><div class="w-dyn-hide w-dyn-empty"><div>No items found.</div></div></div></div></div></div></section><section class="section"><div data-w-id="0f686e1c-fbf9-e47c-e577-3ab39cba3504" class="w-layout-blockcontainer container w-container"><div class="w-layout-grid _1-1grid"><div class="sticky_desc"><div class="project_subtitle"><div class="h4 ux inline gray">Gallerie d'Italia - App</div><div class="h4 ux inline color"> Final Consideration</div></div><div id="w-node-_0f686e1c-fbf9-e47c-e577-3ab39cba350b-8fecc64b" class="contents"><div class="p ux gray w-richtext"><p>The end result is satisfying. Feedback from users are positive, and usage of the app has been increasing since its first release in 2022. The client is equally satisfied and wants to continue to evolve the app as a unique tool in the Italian museum field.</p><p></p></div></div></div><div id="w-node-_0f686e1c-fbf9-e47c-e577-3ab39cba350e-8fecc64b" class="images"><div class="w-dyn-list"><script type="text/x-wf-template" 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https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a7d2249ab6e974627e6ca1_cover_talpah-p-800.webp 800w, https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a7d2249ab6e974627e6ca1_cover_talpah-p-1080.webp 1080w, https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a7d2249ab6e974627e6ca1_cover_talpah-p-1600.webp 1600w, https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a7d2249ab6e974627e6ca1_cover_talpah-p-2000.webp 2000w, https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a7d2249ab6e974627e6ca1_cover_talpah-p-2600.webp 2600w, https://cdn.prod.website-files.com/6468c7ad8426474d80205482/65a7d2249ab6e974627e6ca1_cover_talpah.webp 2880w" class="image"/></div></a><div id="w-node-_59224e8f-378c-7607-1449-a1a98e839605-8fecc64b" class="next_desc"><div class="h4 ux">Talpah Visual Show</div><div class="p ux gray">2023</div><div class="p ux">In the occasion of the Talpah's live performance at the Reset Festival, in the end of July 2023, I designed a 3D audio-reactive visual performance all rendered in real time.</div><a href="/prjcts/talpah-visual-experience" class="link-block w-inline-block"><div class="p ux button"> Open project</div></a></div></div></div></div></section><section class="section footer"><div class="w-layout-blockcontainer container w-container"><div class="w-layout-grid grid-1-1-1"><div id="w-node-_49e73857-3b77-cdd6-a0f9-89f86dc1b568-6dc1b565" class="footer_element"><div class="p ux">© Jacopo William de Denaro 2025</div><div class="p ux gray">This website is fully designed and developed by me, do you need one?<br/>‍<a href="mailto:jwdd97@gmail.com?subject=Cool%20website%2C%20I%20want%20one%20too%20%3A)">Hit me up</a></div></div><div id="w-node-_49e73857-3b77-cdd6-a0f9-89f86dc1b56f-6dc1b565" class="footer_element"><div class="p ux"><a href="mailto:jwdd97@gmail.com?subject=Ciao!">jwdd97@gmail.com</a></div><div class="p ux"><a href="https://www.instagram.com/billy__jwdd/" 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