CINXE.COM

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overflow: hidden;" class="square-lg flex-shrink-0 me-md-3"> <a aria-hidden="true" role="presentation" data-postid="289834" href="https://www.chiefmarketer.com/countering-a-deepfake-attack-three-best-practices-for-marketers/"> <img width="300" height="200" src="https://www.chiefmarketer.com/wp-content/uploads/2025/02/shutterstock-2431635551-300x200.jpg" class=" wp-post-image" alt="" style="" decoding="async" fetchpriority="high" srcset="https://www.chiefmarketer.com/wp-content/uploads/2025/02/shutterstock-2431635551-300x200.jpg 300w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/shutterstock-2431635551-768x512.jpg 768w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/shutterstock-2431635551.jpg 1000w" sizes="(max-width: 300px) 100vw, 300px" /> </a> </figure> <div class="position-relative flex-fill"> <a title="AI archive" href="https://www.chiefmarketer.com/category/ai/" class="article-category text-uppercase" >AI</a> <h3 class="article-title mb-3"> <a data-postid="289834" href="https://www.chiefmarketer.com/countering-a-deepfake-attack-three-best-practices-for-marketers/" class="post-link" title="Countering a Deepfake Attack: Three Best Practices for Marketers" >Countering a Deepfake Attack: Three Best Practices for Marketers</a> </h3> <div class="post-excerpt mt-3"> <p>More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow should those fears come true, according to a new Forrester report. Here are three best practices for marketers to help prepare for such an attack.</p> </div> </div> </div> </li> <li class="archive-snippet"> <div class="post-snippet d-flex flex-column flex-md-row"> <figure style="flex-shrink: 0; overflow: hidden;" class="square-lg flex-shrink-0 me-md-3"> <a aria-hidden="true" role="presentation" data-postid="289687" href="https://www.chiefmarketer.com/aspercreme-cmo-talks-myth-busting-act-your-age-campaign-targeting-boomers/"> <img width="300" height="169" src="https://www.chiefmarketer.com/wp-content/uploads/2025/02/climber-key-visual-300x169.png" class=" wp-post-image" alt="" style="" decoding="async" srcset="https://www.chiefmarketer.com/wp-content/uploads/2025/02/climber-key-visual-300x169.png 300w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/climber-key-visual-1024x576.png 1024w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/climber-key-visual-768x432.png 768w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/climber-key-visual-1536x864.png 1536w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/climber-key-visual.png 2000w" sizes="(max-width: 300px) 100vw, 300px" /> </a> </figure> <div class="position-relative flex-fill"> <a title="Campaigns archive" href="https://www.chiefmarketer.com/category/campaigns/" class="article-category text-uppercase" >Campaigns</a> <h3 class="article-title mb-3"> <a data-postid="289687" href="https://www.chiefmarketer.com/aspercreme-cmo-talks-myth-busting-act-your-age-campaign-targeting-boomers/" class="post-link" title="Aspercreme CMO on Myth-Busting ‘Act Your Age’ Campaign Targeting Boomers" >Aspercreme CMO on Myth-Busting ‘Act Your Age’ Campaign Targeting Boomers</a> </h3> <div class="post-excerpt mt-3"> <p>“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.</p> </div> </div> </div> </li> <li class="archive-snippet"> <div class="post-snippet d-flex flex-column flex-md-row"> <figure style="flex-shrink: 0; overflow: hidden;" class="square-lg flex-shrink-0 me-md-3"> <a aria-hidden="true" role="presentation" data-postid="289638" href="https://www.adexchanger.com/marketers/the-trade-desk-promises-big-changes-after-missing-its-q4-guidance/"> <img width="300" height="231" src="https://www.chiefmarketer.com/wp-content/uploads/2024/11/Trade-Desk-always-be-paddling-comic-feature-300x231.jpg" class=" wp-post-image" alt="" style="" decoding="async" srcset="https://www.chiefmarketer.com/wp-content/uploads/2024/11/Trade-Desk-always-be-paddling-comic-feature-300x231.jpg 300w, https://www.chiefmarketer.com/wp-content/uploads/2024/11/Trade-Desk-always-be-paddling-comic-feature-1024x787.jpg 1024w, https://www.chiefmarketer.com/wp-content/uploads/2024/11/Trade-Desk-always-be-paddling-comic-feature-768x590.jpg 768w, https://www.chiefmarketer.com/wp-content/uploads/2024/11/Trade-Desk-always-be-paddling-comic-feature.jpg 1509w" sizes="(max-width: 300px) 100vw, 300px" /> </a> </figure> <div class="position-relative flex-fill"> <a title="Marketers archive" href="https://www.chiefmarketer.com/category/marketers/" class="article-category text-uppercase" >Marketers</a> <h3 class="article-title mb-3"> <a data-postid="289638" href="https://www.adexchanger.com/marketers/the-trade-desk-promises-big-changes-after-missing-its-q4-guidance/" class="post-link" title="The Trade Desk Promises Big Changes After Missing Its Q4 Guidance" >The Trade Desk Promises Big Changes After Missing Its Q4 Guidance</a> </h3> <div class="post-excerpt mt-3"> <p>Oh my, oh my. “For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk CFO Laura Schenkein told investors during the company’s Q4 and full-year 2024 earnings reports on Wednesday. “It was on us,” she said. When the company sets revenue guidance, as opposed to […]</p> </div> <div class="network-article" style=""> From <a title="AdExchanger" class="brand-logo adexchanger" href="https://www.adexchanger.com/" > <img alt="AdExchanger" class="brand-logo" src="https://www.chiefmarketer.com/wp-content/uploads/2024/08/adexchanger-logo.svg" /> </a></div> </div> </div> </li> <li class="archive-snippet"> <div class="post-snippet d-flex flex-column flex-md-row"> <figure style="flex-shrink: 0; overflow: hidden;" class="square-lg flex-shrink-0 me-md-3"> <a aria-hidden="true" role="presentation" data-postid="289613" href="https://www.adexchanger.com/marketers/ipg-was-down-in-q4-plans-to-restructure-before-the-omnicom-merger/"> <img width="300" height="223" src="https://www.chiefmarketer.com/wp-content/uploads/2025/02/lego-thumbnail-300x223.jpg" class=" wp-post-image" alt="" style="" decoding="async" loading="lazy" srcset="https://www.chiefmarketer.com/wp-content/uploads/2025/02/lego-thumbnail-300x223.jpg 300w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/lego-thumbnail.jpg 440w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </a> </figure> <div class="position-relative flex-fill"> <a title="Marketers archive" href="https://www.chiefmarketer.com/category/marketers/" class="article-category text-uppercase" >Marketers</a> <h3 class="article-title mb-3"> <a data-postid="289613" href="https://www.adexchanger.com/marketers/ipg-was-down-in-q4-plans-to-restructure-before-the-omnicom-merger/" class="post-link" title="IPG Was Down In Q4, Plans To Restructure Before The Omnicom Merger" >IPG Was Down In Q4, Plans To Restructure Before The Omnicom Merger</a> </h3> <div class="post-excerpt mt-3"> <p>Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO Philippe Krakowsky had a message for all the haters out there: the impending Omnicom merger won’t affect IPG’s ability to do business in the meantime.</p> </div> <div class="network-article" style=""> From <a title="AdExchanger" class="brand-logo adexchanger" href="https://www.adexchanger.com/" > <img alt="AdExchanger" class="brand-logo" src="https://www.chiefmarketer.com/wp-content/uploads/2024/08/adexchanger-logo.svg" /> </a></div> </div> </div> </li> <li class="archive-snippet"> <div class="post-snippet d-flex flex-column flex-md-row"> <figure style="flex-shrink: 0; overflow: hidden;" class="square-lg flex-shrink-0 me-md-3"> <a aria-hidden="true" role="presentation" data-postid="289615" href="https://www.adexchanger.com/marketers/data-sharing-across-in-house-and-agency-teams-is-hard-basis-wants-to-make-it-easier/"> <img width="300" height="234" src="https://www.chiefmarketer.com/wp-content/uploads/2025/02/revised.camp_.lake_.data_.cartoon-scaled-detail-300x234.jpg" class=" wp-post-image" alt="" style="" decoding="async" loading="lazy" srcset="https://www.chiefmarketer.com/wp-content/uploads/2025/02/revised.camp_.lake_.data_.cartoon-scaled-detail-300x234.jpg 300w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/revised.camp_.lake_.data_.cartoon-scaled-detail-1024x799.jpg 1024w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/revised.camp_.lake_.data_.cartoon-scaled-detail-768x599.jpg 768w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/revised.camp_.lake_.data_.cartoon-scaled-detail.jpg 1218w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </a> </figure> <div class="position-relative flex-fill"> <a title="Marketers archive" href="https://www.chiefmarketer.com/category/marketers/" class="article-category text-uppercase" >Marketers</a> <h3 class="article-title mb-3"> <a data-postid="289615" href="https://www.adexchanger.com/marketers/data-sharing-across-in-house-and-agency-teams-is-hard-basis-wants-to-make-it-easier/" class="post-link" title="Data Sharing Across In-House And Agency Teams Is Hard. Basis Wants To Make It Easier" >Data Sharing Across In-House And Agency Teams Is Hard. Basis Wants To Make It Easier</a> </h3> <div class="post-excerpt mt-3"> <p>These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners, […]</p> </div> <div class="network-article" style=""> From <a title="AdExchanger" class="brand-logo adexchanger" href="https://www.adexchanger.com/" > <img alt="AdExchanger" class="brand-logo" src="https://www.chiefmarketer.com/wp-content/uploads/2024/08/adexchanger-logo.svg" /> </a></div> </div> </div> </li> <li class="archive-snippet"> <div class="post-snippet d-flex flex-column flex-md-row"> <figure style="flex-shrink: 0; overflow: hidden;" class="square-lg flex-shrink-0 me-md-3"> <a aria-hidden="true" role="presentation" data-postid="289546" href="https://www.adexchanger.com/tv/hyundai-is-in-hot-pursuit-of-incremental-reach/"> <img width="300" height="285" src="https://www.chiefmarketer.com/wp-content/uploads/2025/02/blue-red-mountain-car-driving-Hyundai-campaign-NFL-800-300x285.jpg" class=" wp-post-image" alt="" style="" decoding="async" loading="lazy" srcset="https://www.chiefmarketer.com/wp-content/uploads/2025/02/blue-red-mountain-car-driving-Hyundai-campaign-NFL-800-300x285.jpg 300w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/blue-red-mountain-car-driving-Hyundai-campaign-NFL-800.jpg 700w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </a> </figure> <div class="position-relative flex-fill"> <a title="Marketers archive" href="https://www.chiefmarketer.com/category/marketers/" class="article-category text-uppercase" >Marketers</a> <h3 class="article-title mb-3"> <a data-postid="289546" href="https://www.adexchanger.com/tv/hyundai-is-in-hot-pursuit-of-incremental-reach/" class="post-link" title="Hyundai Is In Hot Pursuit Of Incremental Reach" >Hyundai Is In Hot Pursuit Of Incremental Reach</a> </h3> <div class="post-excerpt mt-3"> <p>Hyundai’s latest campaign, titled “The Road,” debuted during the NFL AFC and NFC championship game on January 26, the weekend before the Super Bowl.</p> </div> <div class="network-article" style=""> From <a title="AdExchanger" class="brand-logo adexchanger" href="https://www.adexchanger.com/" > <img alt="AdExchanger" class="brand-logo" src="https://www.chiefmarketer.com/wp-content/uploads/2024/08/adexchanger-logo.svg" /> </a></div> </div> </div> </li> <li class="archive-snippet"> <div class="post-snippet d-flex flex-column flex-md-row"> <figure style="flex-shrink: 0; overflow: hidden;" class="square-lg flex-shrink-0 me-md-3"> <a aria-hidden="true" role="presentation" data-postid="289516" href="https://www.adexchanger.com/marketers/lawmakers-demand-answers-from-ad-tech-vendors-allegedly-monetizing-csam/"> <img width="300" height="199" src="https://www.chiefmarketer.com/wp-content/uploads/2025/02/online-safety-300x199.png" class=" wp-post-image" alt="" style="" decoding="async" loading="lazy" srcset="https://www.chiefmarketer.com/wp-content/uploads/2025/02/online-safety-300x199.png 300w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/online-safety-1024x678.png 1024w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/online-safety-768x509.png 768w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/online-safety-1536x1018.png 1536w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/online-safety.png 2000w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </a> </figure> <div class="position-relative flex-fill"> <a title="Marketers archive" href="https://www.chiefmarketer.com/category/marketers/" class="article-category text-uppercase" >Marketers</a> <h3 class="article-title mb-3"> <a data-postid="289516" href="https://www.adexchanger.com/marketers/lawmakers-demand-answers-from-ad-tech-vendors-allegedly-monetizing-csam/" class="post-link" title="Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM" >Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM</a> </h3> <div class="post-excerpt mt-3"> <p>On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as “responsible for serving or certifying” ads on pages hosting child sexual abuse material (CSAM). The letters request answers to questions about how […]</p> </div> <div class="network-article" style=""> From <a title="AdExchanger" class="brand-logo adexchanger" href="https://www.adexchanger.com/" > <img alt="AdExchanger" class="brand-logo" src="https://www.chiefmarketer.com/wp-content/uploads/2024/08/adexchanger-logo.svg" /> </a></div> </div> </div> </li> <li class="archive-snippet"> <div class="post-snippet d-flex flex-column flex-md-row"> <figure style="flex-shrink: 0; overflow: hidden;" class="square-lg flex-shrink-0 me-md-3"> <a aria-hidden="true" role="presentation" data-postid="289508" href="https://www.chiefmarketer.com/beyond-the-price-tag-what-netflixs-latest-increase-reveals-about-subscription-value/"> <img width="300" height="164" src="https://www.chiefmarketer.com/wp-content/uploads/2025/02/shutterstock-2535790471-300x164.jpg" class=" wp-post-image" alt="" style="" decoding="async" loading="lazy" srcset="https://www.chiefmarketer.com/wp-content/uploads/2025/02/shutterstock-2535790471-300x164.jpg 300w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/shutterstock-2535790471-1024x559.jpg 1024w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/shutterstock-2535790471-768x419.jpg 768w, https://www.chiefmarketer.com/wp-content/uploads/2025/02/shutterstock-2535790471.jpg 1408w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </a> </figure> <div class="position-relative flex-fill"> <a title="Marketers archive" href="https://www.chiefmarketer.com/category/marketers/" class="article-category text-uppercase" >Marketers</a> <h3 class="article-title mb-3"> <a data-postid="289508" href="https://www.chiefmarketer.com/beyond-the-price-tag-what-netflixs-latest-increase-reveals-about-subscription-value/" class="post-link" title="Beyond the Price Tag: What Netflix’s Latest Increase Reveals About Subscription Value" >Beyond the Price Tag: What Netflix’s Latest Increase Reveals About Subscription Value</a> </h3> <div class="post-excerpt mt-3"> <p>Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. 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