Shaping the future: Unveiling the Rise in Demand for Sustainable Stainless Steel and Its Commercial Potential

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#ffee00"></span> <div class="steel-range-txt"> Dura <span class="steel-range-subtxt">High hardness</span> </div> </a> </li> <li > <a href="/en/products/product-ranges/therma" class=""> <span class="steel-range" style="background: #e40134"></span> <div class="steel-range-txt"> Therma <span class="steel-range-subtxt">High service temperatures</span> </div> </a> </li> <li > <a href="/en/products/product-ranges/prodec" class=""> <span class="steel-range" style="background: #40484d"></span> <div class="steel-range-txt"> Prodec <span class="steel-range-subtxt">Superior machinability</span> </div> </a> </li> <li > <a href="/en/products/product-ranges/deco" class=""> <span class="steel-range" style="background: #002c3e"></span> <div class="steel-range-txt"> Deco <span class="steel-range-subtxt">Special surfaces</span> </div> </a> </li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Circle Green</span> <a href="/en/products/circle-green" class="desktop-only">Circle Green</a> <span class="megamenu--lvl_2-title-trigger">Circle Green</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/products/circle-green" class="">Circle Green Overview</a> </li> <li class="circle-green-emblem" > <a href="/en/products/product-ranges/moda" class=""> <span class="steel-range" style="background: #7ec8f2"></span> <div class="steel-range-txt"> Moda <span class="steel-range-subtxt">Mildly corrosive environments</span> </div> </a> </li> <li class="circle-green-emblem" > <a href="/en/products/product-ranges/core" class=""> <span class="steel-range" style="background: #009ee8"></span> <div class="steel-range-txt"> Core <span class="steel-range-subtxt">Corrosive environments</span> </div> </a> </li> <li class="circle-green-emblem" > <a href="/en/products/product-ranges/supra" class=""> <span class="steel-range" style="background: #306084"></span> <div class="steel-range-txt"> Supra <span class="steel-range-subtxt">Highly corrosive environments</span> </div> </a> </li> <li class="circle-green-emblem" > <a href="/en/products/product-ranges/forta" class=""> <span class="steel-range" style="background: #00975f"></span> <div class="steel-range-txt"> Forta <span class="steel-range-subtxt">Duplex and other high strength</span> </div> </a> </li> <li class="circle-green-emblem" > <a href="/en/products/product-ranges/dura" class=""> <span class="steel-range" style="background: #ffee00"></span> <div class="steel-range-txt"> Dura <span class="steel-range-subtxt">High hardness</span> </div> </a> </li> </ul> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Flat products</span> <a href="/en/products/flat-products" class="desktop-only">Flat products</a> <span class="megamenu--lvl_2-title-trigger">Flat products</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/products/flat-products" class="">Flat products Overview</a> </li> <li><a href="/en/products/flat-products/cold-rolled-coil-strip-and-sheet" DisableWebEdit="True">Cold rolled coil strip and sheet</a></li> <li><a href="/en/products/flat-products/hot-rolled-coil-strip-and-plate" DisableWebEdit="True">Hot rolled coil strip and plate</a></li> <li><a href="/en/products/flat-products/quarto-plate" DisableWebEdit="True">Quarto plate</a></li> <li><a href="/en/products/flat-products/precision-strip" DisableWebEdit="True">Precision strip</a></li> <li><a href="/en/products/flat-products/specialized-components" DisableWebEdit="True">Specialized components</a></li> </ul> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/products/metal-powder" class="">Metal powder</a> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Stainless steel types</span> <a href="/en/products/stainless-steel-types" class="desktop-only">Stainless steel types</a> <span class="megamenu--lvl_2-title-trigger">Stainless steel types</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/products/stainless-steel-types" class="">Stainless steel types Overview</a> </li> <li><a href="/en/products/stainless-steel-types/ferritic-stainless-steel" DisableWebEdit="True">Ferritic</a></li> <li><a href="/en/products/stainless-steel-types/martensitic-stainless-steel-and-precipitation-hardening-grades" DisableWebEdit="True">Martensitic and PH grades</a></li> <li><a href="/en/products/stainless-steel-types/duplex-stainless-steel" DisableWebEdit="True">Duplex</a></li> <li><a href="/en/products/stainless-steel-types/austenitic-stainless-steel" DisableWebEdit="True">Austenitic</a></li> </ul> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/products/corrosion-tables" class="">Corrosion tables</a> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/products/services" class="">Services</a> </div> </div> </div> </div> </div> <div class="megamenu--lvl_1 megamenu-parent row" data-megamenu="expertise"> <div class="megamenu--lvl_1-title mobile-only megamenu-trigger"> <span>Expertise</span> <span class="megamenu--lvl_1-title-trigger">Expertise</span> </div> <div class="megamenu--lvl_1-list megamenu-list container"> <p class="megamenu--lvl_2 mobile-only"> <span class="megamenu--lvl_2-title"> <a href="/en/expertise" class="">Expertise Overview</a> </span> </p> <div class="megamenu--lvl_2 col col-xs-12 col-md-3 desktop-only"> <div class="megamenu--overview-block"> <p class="megamenu--lvl_2-title">Expertise</p> <p>Explore success stories, insightful articles, webinars and technical content.</p> <a class="button" href="/en/expertise">Overview</a> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/expertise" class="">Articles and cases</a> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/expertise/blogs" class="">Blogs</a> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/expertise/handbooks-and-guides" class="">Handbooks and guides</a> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/expertise/webinars-and-events/corrosion-academy" class="">Corrosion Academy</a> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Webinars and events</span> <a href="/en/expertise/webinars-and-events" class="desktop-only">Webinars and events</a> <span class="megamenu--lvl_2-title-trigger">Webinars and events</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/expertise/webinars-and-events" class="">Webinars and events Overview</a> </li> <li><a href="/en/expertise/webinars-and-events/circle-green-webinars" DisableWebEdit="True">Circle Green webinars</a></li> <li><a href="/en/expertise/webinars-and-events/bridge-webinars" DisableWebEdit="True">Bridge webinars</a></li> <li><a href="/en/expertise/webinars-and-events/facade-webinars" DisableWebEdit="True">Façade webinars</a></li> <li><a href="/en/expertise/webinars-and-events/automotive-webinars" DisableWebEdit="True">Mobility webinars</a></li> <li><a href="/en/expertise/webinars-and-events/oil-and-gas-webinars" DisableWebEdit="True">Oil and Gas webinars</a></li> <li><a href="/en/expertise/webinars-and-events/storage-tank-webinars" DisableWebEdit="True" target="_blank">Storage tank webinars</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span>Collections</span> <span class="megamenu--lvl_2-title-trigger">Collections</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li><a href="/en/expertise/collections/offshore-insights-and-innovations" DisableWebEdit="True">Offshore insights and innovations</a></li> <li><a href="/en/expertise/collections/stainless-steel-basics" DisableWebEdit="True">Stainless Steel Basics</a></li> <li><a href="/en/expertise/collections/sustainability" DisableWebEdit="True">Sustainability</a></li> <li><a href="/en/expertise/collections/duplex-90-years" DisableWebEdit="True">Duplex 90 years</a></li> </ul> </div> </div> </div> </div> </div> <div class="megamenu--lvl_1 megamenu-parent row" data-megamenu="industries"> <div class="megamenu--lvl_1-title mobile-only megamenu-trigger"> <span>Industries</span> <span class="megamenu--lvl_1-title-trigger">Industries</span> </div> <div class="megamenu--lvl_1-list megamenu-list container"> <p class="megamenu--lvl_2 mobile-only"> <span class="megamenu--lvl_2-title"> <a href="/en/industries" class="">Industries Overview</a> </span> </p> <div class="megamenu--lvl_2 col col-xs-12 col-md-3 desktop-only"> <div class="megamenu--overview-block"> <p class="megamenu--lvl_2-title">Industries</p> <p>Discover how our stainless steel enables modern society through versatile applications in a wide range of environments.</p> <a class="button" href="/en/industries">Overview</a> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Appliances</span> <a href="/en/industries/appliances" class="desktop-only">Appliances</a> <span class="megamenu--lvl_2-title-trigger">Appliances</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/industries/appliances" class="">Appliances Overview</a> </li> <li><a href="/en/industries/appliances/commercial-kitchen" DisableWebEdit="True">Commercial kitchen</a></li> <li><a href="/en/industries/appliances/cooking" DisableWebEdit="True">Cooking</a></li> <li><a href="/en/industries/appliances/food-industry" DisableWebEdit="True">Food industry</a></li> <li><a href="/en/industries/appliances/home-appliances" DisableWebEdit="True">Home appliances</a></li> </ul> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Energy</span> <a href="/en/industries/energy" class="desktop-only">Energy</a> <span class="megamenu--lvl_2-title-trigger">Energy</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/industries/energy" class="">Energy Overview</a> </li> <li><a href="/en/industries/energy/renewable-energy" DisableWebEdit="True">Renewable energy</a></li> <li><a href="/en/industries/energy/hydrogen" DisableWebEdit="True">Hydrogen</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Automotive and transportation</span> <a href="/en/industries/automotive-and-transportation" class="desktop-only">Automotive and transportation</a> <span class="megamenu--lvl_2-title-trigger">Automotive and transportation</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/industries/automotive-and-transportation" class="">Automotive and transportation Overview</a> </li> <li><a href="/en/industries/automotive-and-transportation/automotive" DisableWebEdit="True">Automotive</a></li> <li><a href="/en/industries/automotive-and-transportation/buses" DisableWebEdit="True">Buses</a></li> <li><a href="/en/industries/automotive-and-transportation/railway" DisableWebEdit="True">Railway</a></li> <li><a href="/en/industries/automotive-and-transportation/road-tankers" DisableWebEdit="True">Road tankers</a></li> </ul> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Heavy industry</span> <a href="/en/industries/heavy-industry" class="desktop-only">Heavy industry</a> <span class="megamenu--lvl_2-title-trigger">Heavy industry</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/industries/heavy-industry" class="">Heavy industry Overview</a> </li> <li><a href="/en/industries/heavy-industry/carbon-capture" DisableWebEdit="True">Carbon Capture</a></li> <li><a href="/en/industries/heavy-industry/chemical-processing" DisableWebEdit="True">Chemical processing</a></li> <li><a href="/en/industries/heavy-industry/mining-and-minerals-processing" DisableWebEdit="True">Mining and minerals processing</a></li> <li class="megamenu--lvl_3-parent megamenu-parent"> <div class="megamenu--lvl_3-link-container megamenu-trigger"> <a class="megamenu--lvl_3-parent-link desktop-only " href="/en/industries/heavy-industry/oil-and-gas" DisableWebEdit="True">Oil and gas</a> <span class="mobile-only">Oil and gas</span> <span class="megamenu--lvl_3-title-trigger">Oil and gas</span> </div> <ul class="megamenu--lvl_4 megamenu-list"> <li class="mobile-only"> <a href="/en/industries/heavy-industry/oil-and-gas" class="">Oil and gas Overview</a> </li> <li><a href="/en/industries/heavy-industry/oil-and-gas/pipes-and-tubing" DisableWebEdit="True">Pipes and tubing</a></li> </ul> </li> <li><a href="/en/industries/heavy-industry/pulp-and-paper" DisableWebEdit="True">Pulp and paper</a></li> <li class="megamenu--lvl_3-parent megamenu-parent"> <div class="megamenu--lvl_3-link-container megamenu-trigger"> <a class="megamenu--lvl_3-parent-link desktop-only " href="/en/industries/heavy-industry/storage-tanks" DisableWebEdit="True">Storage tanks</a> <span class="mobile-only">Storage tanks</span> <span class="megamenu--lvl_3-title-trigger">Storage tanks</span> </div> <ul class="megamenu--lvl_4 megamenu-list"> <li class="mobile-only"> <a href="/en/industries/heavy-industry/storage-tanks" class="">Storage tanks Overview</a> </li> <li><a href="/en/industries/heavy-industry/storage-tanks/pressure-vessel-calculator" DisableWebEdit="True">Pressure vessel calculator</a></li> <li><a href="/en/industries/heavy-industry/storage-tanks/storage-tank-calculator" DisableWebEdit="True">Storage tank calculator</a></li> </ul> </li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Building and infrastructure</span> <a href="/en/industries/architecture-building-and-infrastructure" class="desktop-only">Building and infrastructure</a> <span class="megamenu--lvl_2-title-trigger">Building and infrastructure</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/industries/architecture-building-and-infrastructure" class="">Building and infrastructure Overview</a> </li> <li class="megamenu--lvl_3-parent megamenu-parent"> <div class="megamenu--lvl_3-link-container megamenu-trigger"> <a class="megamenu--lvl_3-parent-link desktop-only " href="/en/industries/architecture-building-and-infrastructure/bridges" DisableWebEdit="True">Bridges</a> <span class="mobile-only">Bridges</span> <span class="megamenu--lvl_3-title-trigger">Bridges</span> </div> <ul class="megamenu--lvl_4 megamenu-list"> <li class="mobile-only"> <a href="/en/industries/architecture-building-and-infrastructure/bridges" class="">Bridges Overview</a> </li> <li><a href="/en/industries/architecture-building-and-infrastructure/bridges/design-a-stainless-steel-bridge" DisableWebEdit="True">Design a stainless steel bridge</a></li> <li><a href="/en/industries/architecture-building-and-infrastructure/bridges/bridge-material-selection-tool" DisableWebEdit="True" target="_blank">Bridge material selection tool</a></li> </ul> </li> <li><a href="/en/industries/architecture-building-and-infrastructure/facades-and-cladding" DisableWebEdit="True">Facades and cladding</a></li> <li><a href="/en/industries/architecture-building-and-infrastructure/interior-cladding" DisableWebEdit="True">Interior cladding</a></li> <li><a href="/en/industries/architecture-building-and-infrastructure/structural-components" DisableWebEdit="True">Structural components</a></li> <li><a href="/en/industries/architecture-building-and-infrastructure/water-control" DisableWebEdit="True">Water control</a></li> </ul> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span>Marine</span> <span class="megamenu--lvl_2-title-trigger">Marine</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li></li> <li><a href="/en/industries/marine/ballast-water-treatment-systems" DisableWebEdit="True">Ballast water treatment systems</a></li> <li><a href="/en/industries/marine/scrubbers" DisableWebEdit="True">Scrubbers</a></li> <li><a href="/en/industries/marine/ships" DisableWebEdit="True">Ships</a></li> </ul> </div> </div> </div> </div> </div> <div class="megamenu--lvl_1 megamenu-parent row" data-megamenu="surcharges"> <div class="megamenu--lvl_1-title mobile-only megamenu-trigger"> <span>Surcharges</span> <span class="megamenu--lvl_1-title-trigger">Surcharges</span> </div> <div class="megamenu--lvl_1-list megamenu-list container"> <p class="megamenu--lvl_2 mobile-only"> <span class="megamenu--lvl_2-title"> <a href="/en/surcharges" class="">Surcharges Overview</a> </span> </p> <div class="megamenu--lvl_2 col col-xs-12 col-md-3 desktop-only"> <div class="megamenu--overview-block"> <p class="megamenu--lvl_2-title">Surcharges</p> <p>Read about Outokumpu alloy surcharges, pricing and conditions of sale.</p> <a class="button" href="/en/surcharges">Overview</a> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span>Americas</span> <span class="megamenu--lvl_2-title-trigger">Americas</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li><a href="/en/surcharges/stainless-steel-alloy-surcharges-americas" DisableWebEdit="True">Stainless steel alloy surcharges Americas</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span>Europe</span> <span class="megamenu--lvl_2-title-trigger">Europe</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li><a href="/en/surcharges/stainless-steel-alloy-surcharges-europe" DisableWebEdit="True">Stainless steel alloy surcharges Europe</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span>Global</span> <span class="megamenu--lvl_2-title-trigger">Global</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li><a href="/en/surcharges/conditions-of-sale" DisableWebEdit="True">Conditions of sale</a></li> </ul> </div> </div> </div> </div> </div> <div class="megamenu--lvl_1 megamenu-secondary megamenu-parent row" data-megamenu="about-outokumpu"> <div class="megamenu--lvl_1-title mobile-only megamenu-trigger"> <span>About Outokumpu</span> <span class="megamenu--lvl_1-title-trigger">About Outokumpu</span> </div> <div class="megamenu--lvl_1-list megamenu-list container"> <p class="megamenu--lvl_2 mobile-only"> <span class="megamenu--lvl_2-title"> <a href="/en/about-outokumpu" class="">About Outokumpu Overview</a> </span> </p> <div class="megamenu--lvl_2 col col-xs-12 col-md-3 desktop-only"> <div class="megamenu--overview-block"> <p class="megamenu--lvl_2-title">About Outokumpu</p> <p>Discover what Outokumpu is made of, how we work and are organized and where we are going. </p> <a class="button" href="/en/about-outokumpu">Overview</a> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Outokumpu in brief</span> <a href="/en/about-outokumpu/in-brief" class="desktop-only">Outokumpu in brief</a> <span class="megamenu--lvl_2-title-trigger">Outokumpu in brief</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/about-outokumpu/in-brief" class="">Outokumpu in brief Overview</a> </li> <li class=""><a href="/en/about-outokumpu/history-of-outokumpu" DisableWebEdit="True">History</a></li> <li class=""><a href="/en/about-outokumpu/strategy-and-vision" DisableWebEdit="True">Strategy and vision</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Organization</span> <a href="/en/about-outokumpu/organization" class="desktop-only">Organization</a> <span class="megamenu--lvl_2-title-trigger">Organization</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/about-outokumpu/organization" class="">Organization Overview</a> </li> <li class=""><a href="/en/about-outokumpu/organization/americas" DisableWebEdit="True">Business area Americas</a></li> <li class=""><a href="/en/about-outokumpu/organization/europe" DisableWebEdit="True">Business area Europe</a></li> <li class=""><a href="/en/about-outokumpu/organization/ferrochrome" DisableWebEdit="True">Business area Ferrochrome</a></li> <li class=""><a href="/en/about-outokumpu/organization/other-operations" DisableWebEdit="True">Other operations</a></li> <li class=""><a href="/en/about-outokumpu/organization/board-of-directors" DisableWebEdit="True">Board of Directors</a></li> <li class=""><a href="/en/about-outokumpu/organization/leadership-team" DisableWebEdit="True">Outokumpu Leadership Team</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/about-outokumpu/suppliers" class="">Suppliers</a> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/about-outokumpu/code-of-conduct" class="">Code of Conduct</a> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/about-outokumpu/cybersecurity-at-outokumpu" class="">Cybersecurity at Outokumpu</a> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/sustainability/speakup" class="">SpeakUp misconduct reporting</a> </div> </div> </div> </div> </div> <div class="megamenu--lvl_1 megamenu-secondary megamenu-parent row" data-megamenu="sustainability"> <div class="megamenu--lvl_1-title mobile-only megamenu-trigger"> <span>Sustainability</span> <span class="megamenu--lvl_1-title-trigger">Sustainability</span> </div> <div class="megamenu--lvl_1-list megamenu-list container"> <p class="megamenu--lvl_2 mobile-only"> <span class="megamenu--lvl_2-title"> <a href="/en/sustainability" class="">Sustainability Overview</a> </span> </p> <div class="megamenu--lvl_2 col col-xs-12 col-md-3 desktop-only"> <div class="megamenu--overview-block"> <p class="megamenu--lvl_2-title">Sustainability</p> <p>Discover how Outokumpu’s sustainable stainless steel contributes to a world that lasts forever.</p> <a class="button" href="/en/sustainability">Overview</a> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Sustainability strategy</span> <a href="/en/sustainability/sustainability-strategy" class="desktop-only">Sustainability strategy</a> <span class="megamenu--lvl_2-title-trigger">Sustainability strategy</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/sustainability/sustainability-strategy" class="">Sustainability strategy Overview</a> </li> <li class=""><a href="/en/sustainability/sustainability-strategy/commitments-and-initiatives" DisableWebEdit="True">Commitments and initiatives</a></li> <li class=""><a href="/en/sustainability/sustainability-strategy/un-sustainable-development-goals" DisableWebEdit="True">UN Sustainable Development Goals</a></li> <li class=""><a href="/en/sustainability/sustainability-strategy/esg-advisory-council" DisableWebEdit="True">ESG advisory council</a></li> <li class=""><a href="/en/sustainability/sustainability-strategy/sustainability-contacts" DisableWebEdit="True">Sustainability contacts</a></li> </ul> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Sustainable stainless steel</span> <a href="/en/sustainability/sustainable-stainless-steel" class="desktop-only">Sustainable stainless steel</a> <span class="megamenu--lvl_2-title-trigger">Sustainable stainless steel</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/sustainability/sustainable-stainless-steel" class="">Sustainable stainless steel Overview</a> </li> <li class=""><a href="/en/sustainability/sustainable-stainless-steel/drivers-of-sustainable-stainless" DisableWebEdit="True">Drivers of sustainable stainless</a></li> <li class=""><a href="/en/sustainability/sustainable-stainless-steel/environmental-product-declarations" DisableWebEdit="True">Environmental product declarations</a></li> <li class=""><a href="/en/sustainability/sustainable-stainless-steel/product-carbon-footprint" DisableWebEdit="True">Product carbon footprint</a></li> <li class=""><a href="/en/sustainability/sustainable-stainless-steel/product-safety" DisableWebEdit="True">Product safety</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Environment</span> <a href="/en/sustainability/environment" class="desktop-only">Environment</a> <span class="megamenu--lvl_2-title-trigger">Environment</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/sustainability/environment" class="">Environment Overview</a> </li> <li class=""><a href="/en/sustainability/environment/protecting-the-climate" DisableWebEdit="True">Protecting the climate</a></li> <li class=""><a href="/en/sustainability/environment/circular-economy" DisableWebEdit="True">Circular economy</a></li> <li class=""><a href="/en/sustainability/environment/environmental-impacts" DisableWebEdit="True">Environmental impacts</a></li> <li class=""><a href="/en/sustainability/environment/biodiversity" DisableWebEdit="True">Biodiversity</a></li> <li class=""></li> </ul> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Reporting and data</span> <a href="/en/sustainability/reporting-and-data" class="desktop-only">Reporting and data</a> <span class="megamenu--lvl_2-title-trigger">Reporting and data</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/sustainability/reporting-and-data" class="">Reporting and data Overview</a> </li> <li class=""><a href="/en/sustainability/reporting-and-data/sustainability-data" DisableWebEdit="True">Sustainability data tool</a></li> <li class=""><a href="/en/sustainability/sustainability-downloads" DisableWebEdit="True">Sustainability downloads</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">People and society</span> <a href="/en/sustainability/people-and-society" class="desktop-only">People and society</a> <span class="megamenu--lvl_2-title-trigger">People and society</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/sustainability/people-and-society" class="">People and society Overview</a> </li> <li class=""><a href="/en/sustainability/people-and-society/our-people" DisableWebEdit="True">Our people</a></li> <li class=""><a href="/en/sustainability/people-and-society/health-and-safety" DisableWebEdit="True">Health and safety</a></li> <li class=""><a href="/en/sustainability/people-and-society/good-corporate-citizenship" DisableWebEdit="True">Good corporate citizenship</a></li> <li class=""><a href="/en/sustainability/people-and-society/impact-on-society-and-human-rights" DisableWebEdit="True">Impact on society and human rights</a></li> <li class=""><a href="/en/sustainability/people-and-society/sustainable-supply-chain" DisableWebEdit="True">Sustainable supply chain</a></li> </ul> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Sustainability governance</span> <a href="/en/sustainability/sustainability-governance" class="desktop-only">Sustainability governance</a> <span class="megamenu--lvl_2-title-trigger">Sustainability governance</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/sustainability/sustainability-governance" class="">Sustainability governance Overview</a> </li> <li class=""><a href="/en/about-outokumpu/code-of-conduct" DisableWebEdit="True">Code of Conduct</a></li> <li class=""><a href="/en/sustainability/speakup" DisableWebEdit="True">SpeakUp misconduct reporting</a></li> </ul> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/sustainability/inner-circle" class="">Inner Circle</a> </div> </div> </div> </div> </div> <div class="megamenu--lvl_1 megamenu-secondary megamenu-parent row" data-megamenu="investors"> <div class="megamenu--lvl_1-title mobile-only megamenu-trigger"> <span>Investors</span> <span class="megamenu--lvl_1-title-trigger">Investors</span> </div> <div class="megamenu--lvl_1-list megamenu-list container"> <p class="megamenu--lvl_2 mobile-only"> <span class="megamenu--lvl_2-title"> <a href="/en/investors" class="">Investors Overview</a> </span> </p> <div class="megamenu--lvl_2 col col-xs-12 col-md-3 desktop-only"> <div class="megamenu--overview-block"> <p class="megamenu--lvl_2-title">Investors</p> <p>Read more about Outokumpu as an investment and find our financial calendar, share information and investor materials.</p> <a class="button" href="/en/investors">Overview</a> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Outokumpu as an investment</span> <a href="/en/investors/outokumpu-as-an-investment" class="desktop-only">Outokumpu as an investment</a> <span class="megamenu--lvl_2-title-trigger">Outokumpu as an investment</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/investors/outokumpu-as-an-investment" class="">Outokumpu as an investment Overview</a> </li> <li class=""><a href="/en/investors/outokumpu-as-an-investment/ceos-review" DisableWebEdit="True">CEO's review</a></li> <li class=""><a href="/en/about-outokumpu/strategy-and-vision" DisableWebEdit="True">Strategy and targets</a></li> <li class=""><a href="/en/investors/outokumpu-as-an-investment/outlook-and-risks" DisableWebEdit="True" target="_blank">Outlook and risks</a></li> <li class=""><a href="/en/investors/outokumpu-as-an-investment/operating-environment" DisableWebEdit="True">Operating environment</a></li> <li class=""><a href="/en/investors/outokumpu-as-an-investment/responsible-investment" DisableWebEdit="True">Responsible investment</a></li> <li class=""><a href="/en/investors/outokumpu-as-an-investment/active-dialogue-with-markets" DisableWebEdit="True">Active dialogue with markets</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Investor calendar and events</span> <a href="/en/investors/investor-calendar-and-events" class="desktop-only">Investor calendar and events</a> <span class="megamenu--lvl_2-title-trigger">Investor calendar and events</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/investors/investor-calendar-and-events" class="">Investor calendar and events Overview</a> </li> <li class=""><a href="/en/investors/investor-calendar-and-events/capital-markets-day" DisableWebEdit="True">Capital Markets Day</a></li> <li class=""><a href="/en/investors/investor-calendar-and-events/site-visits" DisableWebEdit="True">Site visits</a></li> <li class=""><a href="/en/investors/investor-calendar-and-events/webcasts" DisableWebEdit="True">Webcasts and pre-silent calls</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Reports and presentations</span> <a href="/en/investors/materials/2024" class="desktop-only">Reports and presentations</a> <span class="megamenu--lvl_2-title-trigger">Reports and presentations</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/investors/materials/2024" class="">Reports and presentations Overview</a> </li> <li class=""><a href="/en/investors/materials/2024" DisableWebEdit="True">2024</a></li> <li class=""><a href="/en/investors/materials/2023" DisableWebEdit="True">2023</a></li> <li class=""><a href="/en/investors/materials/2022" DisableWebEdit="True">2022</a></li> <li class=""><a href="/en/investors/materials/2021" DisableWebEdit="True">2021</a></li> <li class=""><a href="/en/investors/materials/2020" DisableWebEdit="True">2020</a></li> <li class=""><a href="/en/investors/materials/2019" DisableWebEdit="True">2019</a></li> <li class=""><a href="/en/investors/materials" DisableWebEdit="True">Archive</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Outokumpu share</span> <a href="/en/investors/outokumpu-share" class="desktop-only">Outokumpu share</a> <span class="megamenu--lvl_2-title-trigger">Outokumpu share</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/investors/outokumpu-share" class="">Outokumpu share Overview</a> </li> <li class=""><a href="/en/investors/outokumpu-share/basic-share-information" DisableWebEdit="True">Share information</a></li> <li class=""><a href="/en/investors/outokumpu-share/analysts" DisableWebEdit="True">Analysts</a></li> <li class=""><a href="/en/investors/outokumpu-share/consensus-estimates" DisableWebEdit="True">Consensus estimates</a></li> <li class=""><a href="/en/investors/outokumpu-share/shareholders" DisableWebEdit="True">Shareholders</a></li> <li class=""><a href="/en/investors/outokumpu-share/management-shareholding" DisableWebEdit="True">Management shareholding</a></li> <li class=""><a href="/en/investors/outokumpu-share/dividend" DisableWebEdit="True">Dividend</a></li> <li class=""><a href="/en/investors/outokumpu-share/share-capital" DisableWebEdit="True">Share capital</a></li> <li class=""><a href="/en/investors/outokumpu-share/flagging-notifications" DisableWebEdit="True">Flagging notifications</a></li> <li class=""><a href="/en/investors/outokumpu-share/treasury-shares" DisableWebEdit="True">Treasury shares</a></li> <li class=""><a href="/en/investors/outokumpu-share/reverse-split" DisableWebEdit="True">Reverse split in 2014</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Share tools</span> <a href="/en/investors/share-tools" class="desktop-only">Share tools</a> <span class="megamenu--lvl_2-title-trigger">Share tools</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/investors/share-tools" class="">Share tools Overview</a> </li> <li class=""><a href="/en/investors/share-tools/share-monitor" DisableWebEdit="True">Share monitor</a></li> <li class=""><a href="/en/investors/share-tools/alternative-exchanges" DisableWebEdit="True">Alternative exchanges</a></li> <li class=""><a href="/en/investors/share-tools/share-price-alert" DisableWebEdit="True">Share price alert</a></li> <li class=""><a href="/en/investors/share-tools/share-price-look-up" DisableWebEdit="True">Share price look-up</a></li> <li class=""><a href="/en/investors/share-tools/investment-calculator" DisableWebEdit="True">Investment calculator</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Governance</span> <a href="/en/investors/governance" class="desktop-only">Governance</a> <span class="megamenu--lvl_2-title-trigger">Governance</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/investors/governance" class="">Governance Overview</a> </li> <li class=""><a href="/en/investors/governance/agm-information" DisableWebEdit="True">AGM information</a></li> <li class=""><a href="/en/investors/governance/board-of-directors" DisableWebEdit="True">Board of Directors</a></li> <li class=""><a href="/en/investors/governance/leadership-team" DisableWebEdit="True">Leadership team</a></li> <li class=""><a href="/en/investors/governance/shareholders-nomination-board" DisableWebEdit="True">Shareholders Nomination Board</a></li> <li class=""><a href="/en/investors/governance/remuneration" DisableWebEdit="True">Remuneration</a></li> <li class=""><a href="/en/investors/governance/insider-issues" DisableWebEdit="True">Insider issues</a></li> <li class=""><a href="/en/investors/governance/risk-management" DisableWebEdit="True">Risk management</a></li> <li class=""><a href="/en/investors/governance/disclosure-policy" DisableWebEdit="True">Disclosure policy</a></li> <li class=""><a href="/en/investors/governance/auditors" DisableWebEdit="True">Auditors</a></li> <li class=""><a href="/en/sustainability/speakup" DisableWebEdit="True">SpeakUp</a></li> </ul> </div> </div> </div> <div class="megamenu--column col col-xs-12 col-md-3"> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title megamenu-trigger"> <span class="mobile-only">Financials</span> <a href="/en/investors/financials" class="desktop-only">Financials</a> <span class="megamenu--lvl_2-title-trigger">Financials</span> </div> <div class="megamenu--lvl_3 megamenu-list"> <ul> <li class="mobile-only"> <a href="/en/investors/financials" class="">Financials Overview</a> </li> <li class=""><a href="/en/investors/financials/fact-sheet" DisableWebEdit="True">Fact sheet</a></li> </ul> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/investors/financing-and-credit-information" class="">Credit information</a> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/news" class="">Stock exchange releases</a> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a href="/en/investors/ir-newsletter" class="">IR Newsletter</a> </div> </div> <div class="megamenu--lvl_2 megamenu-parent"> <div class="megamenu--lvl_2-title "> <a 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href="/en/expertise/2024/shaping-the-future-unveiling-the-rise-in-demand-for-sustainable-stainless-steel">Shaping the Future: Unveiling the Rise in Demand for Sustainable Stainless Steel and Its Commercial Potential</a> </li> </ul> </div> </div> <div class="row"> <div class="col"> <h1>Shaping the Future: Unveiling the Rise in Demand for Sustainable Stainless Steel and Its Commercial Potential</h1> <div class="block--small"> <div class="social-media"> <button class="social-media--button social__media--linkedin" data-sharer="linkedin" data-title="Shaping the future unveiling the rise in demand for sustainable stainless steel" data-url="https://www.outokumpu.com/en/expertise/2024/shaping-the-future-unveiling-the-rise-in-demand-for-sustainable-stainless-steel" data-hashtags="" data-hashtag="" data-subject="Shaping the future unveiling the rise in demand for sustainable stainless steel" data-link="true" data-blank="true" data-success=""></button> <button class="social-media--button 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class="hero-image hero-image-level1 block--medium" style="background-image: url('https://otke-cdn.outokumpu.com/-/media/images/expertise/shaping-the-future---unveiling-the-rise-in-demand-for-sustainable-stainless-steel/menzel_greensteeltech_1920x600.jpg?revision=b5100d9a-7434-447c-a9f7-4194d5e20607&modified=20240904081008&cx=0.5&cy=0.5&cw=1920&ch=0&cr=max&hash=E70A8A7D8EC17164EFA4AA3DD08C3937'); background-position: 50% 50%;"> </div> </div> <div class="advanced-article-rte-container block--medium block--top"> <div class="container rich-text-content"> <div class="col offset-sm-2 col-sm-8"> <div class="intro"> Earlier this year, at the Green Steel Tech fair in Essen, Germany, Dr. Max Menzel, Head of Sustainability and Technical Customer Service for the Stainless Europe division of Outokumpu Nirosta GmbH, delivered a compelling keynote titled “Shaping the Future: An Insight into the Rising Commercial Potential for Sustainable Stainless Steel.” His address not only highlighted the economic opportunities of green steel but also the critical role it plays in the global push towards a more sustainable future.. </div> </div> </div> </div> </div> </div> </section> <section class="advanced-article-content"> <div class="advanced-article-rte-container block--medium" id=""> <div class="container rich-text-content"> <div class="col offset-sm-2 col-sm-8"> <img alt="Text: Shaping the future: unveiling the rise in demand for sustainable stainless steel and its commercial potentia. Image of Dr. Max Menzel. Circle Green logo." src="https://otke-cdn.outokumpu.com/-/media/images/expertise/shaping-the-future---unveiling-the-rise-in-demand-for-sustainable-stainless-steel/outokumpu-2024-05-green-steel-world-lp-v2.jpg?revision=befd6eda-5beb-4d3e-8936-952cd122ae02&modified=20240904080940&h=1200px&w=1200px&hash=F8A853ABD405A7321B63735A95E0B2DA" height="1200px" width="1200px" /> <p> </p> <h2>A shift towards sustainability</h2> <p>The global steel industry, traditionally a significant contributor to carbon emissions, is now at a crossroads. As climate change and urbanization continue to reshape the world, the demand for low-emission, sustainable materials has never been greater. Stainless steel, with its unique properties and long lifecycle, is positioned as a key material in this transition.</p> <p>Dr. Menzel emphasized the strategic importance of stainless steel in various emerging industries, particularly in the context of the energy transition towards a hydrogen-based economy.</p> <blockquote>"The production and storage of hydrogen, especially for electrolysis, demand a significant amount of stainless steel. Robust stainless steel tubes and tanks are crucial for safe hydrogen transportation, making it an essential infrastructure material for the hydrogen industry," he noted<span style="font-size: 16px;">.</span></blockquote> <p>The medical sector also represents a burgeoning market for stainless steel. With an aging population and increasing demand for medical devices, the use of stainless steel in med-tech appliances is expected to surge.</p> <blockquote>"Stainless steel's durability and resistance to corrosion make it ideal for medical applications, where hygiene and longevity are paramount," Dr. Menzel explained.</blockquote> <h2>Outokumpu's leadership in sustainable production</h2> <p>Outokumpu, a global leader in stainless steel production, has long recognized the importance of sustainability. The company has made significant strides in reducing its carbon footprint and promoting circularity in its operations.</p> <blockquote>"Our production process is unique," Dr. Menzel stated. "We use fully electric production methods based on electric arc furnace technology, and 95% of our raw materials are recycled. This positions us at the center of the circular economy."</blockquote> <p>Outokumpu’s sustainability strategy is built on four pillars: reuse, reduce, renewable energy, and transparency. The company's commitment to the circular economy is evident in its use of recycled materials, with a target of maintaining at least 90% recycled content in its production processes. Energy efficiency is another critical focus, with Outokumpu aiming to increase its energy efficiency by 8% by the end of 2024.</p> <p> </p> <h2>Setting new standards with Circle Green</h2> <p>One of the most significant achievements highlighted in Dr. Menzel’s keynote was the introduction of Outokumpu's "Circle Green" stainless steel. This product represents a breakthrough in low-carbon stainless steel, boasting a 93% lower carbon footprint than the industry average.</p> <blockquote>"For Circle Green, we rely on 100% low-carbon electricity and carefully selected raw materials," Dr. Menzel shared.</blockquote> <p>The environmental impact of conventional stainless steel production is significant, with an industry average of 7 tons of CO2 emitted per ton of steel produced. In contrast, Circle Green emits just 0.5 tons of CO2 per ton of produced steel</p> <blockquote> "This is the first time in history that we have been able to produce more steel than CO2," Dr. Menzel proudly stated. "If we calculated only scope 1 and scope 2 emissions, we could bring emissions close to zero, but our approach includes scope 3 emissions to provide a complete and honest carbon footprint."</blockquote> <h2>The economic potential of green steel</h2> <p>The transition to green steel is not just an environmental imperative—it also presents significant commercial opportunities. However, the question remains: Are customers willing to pay a premium for sustainable steel? According to Dr. Menzel, the answer is increasingly yes, particularly in Europe.</p> <blockquote>"The European market is advanced, and we see more customers requesting Circle Green products despite the green premium in pricing," he said.</blockquote> <p>Dr. Menzel outlined three critical factors for capturing the green premium in the market. First, transparency is key. Companies must account for all three scopes of emissions <span data-teams="true" dir="ltr" class="ui-provider ah uq ur us ut uu uv uw ux uy uz va vb vc vd ve vf vg vh vi vj vk vl vm vn vo vp vq vr vs vt vu vv vw vx">–</span> direct (scope 1), indirect (scope 2), and value chain (scope 3) <span data-teams="true" dir="ltr" class="ui-provider ah uq ur us ut uu uv uw ux uy uz va vb vc vd ve vf vg vh vi vj vk vl vm vn vo vp vq vr vs vt vu vv vw vx">–</span> to justify the premium. </p> <p><img alt="Infographic." src="https://otke-cdn.outokumpu.com/-/media/images/expertise/shaping-the-future---unveiling-the-rise-in-demand-for-sustainable-stainless-steel/menzel_greensteeltech_infographic-1.png?revision=19b2708a-4f59-4e86-b60d-39283294d045&modified=20240904080655&h=440px&w=499px&hash=E022038B510F6EF1B3209362A55C3CBE" height="440px" width="499px" /></p> <p><span>Second, having a verified product carbon footprint is essential. Customers need to see clear, quantifiable reductions in carbon emissions. Third, while carbon offsetting is an option, Dr. Menzel emphasized that it should not be the primary strategy.</span></p> <blockquote><span>"Offsetting is often questionable. Instead, we focus on actual emission reductions," he explained.</span></blockquote> <h2>A call for industry-wide change</h2> <p>While Outokumpu has set the standard for sustainable steel production, Dr. Menzel acknowledged that the industry still has a long way to go. The global stainless steel industry's average carbon footprint is around 7 tons of CO2 per ton of steel, with Asian producers, particularly in China and Indonesia, emitting as much as 8.8 tons. In comparison, Outokumpu's European peers have an estimated average footprint of 2.9 tons, but even that pales in comparison to Outokumpu's 1.5 tons.</p> <p><img alt="Infographic: Value chain emission (tCO2/t of stainless steel)." src="https://otke-cdn.outokumpu.com/-/media/images/expertise/shaping-the-future---unveiling-the-rise-in-demand-for-sustainable-stainless-steel/menzel_greensteeltech_infographic-2.png?revision=8785ce44-c5ff-4528-aa17-ac203b7b739f&modified=20240904080756&hash=6B3A024CE9C97D02430A4B09B7818465" height="294px" width="879px" /></p> <blockquote>"Why should a responsible consumer in Europe use steel from Asia when it has such a high carbon footprint?" Dr. Menzel asked.</blockquote> <p>The answer lies between pricing pressure but also in a lack of awareness and transparency. </p> <blockquote>"We need to push for more transparency across the value chain and educate customers on the environmental impact of their choices. This goes even further than the carbon footprint and should include social aspects where the difference between Europe and Asia can be huge."</blockquote> <h2>The future of stainless steel</h2> <p>As the keynote drew to a close, Dr. Menzel reflected on the future of stainless steel and its role in the green industrial transition.</p> <blockquote> "Stainless steel offers unique properties that other materials like carbon steel or aluminum cannot match. Its resistance to corrosion gives it a product lifecycle of 100 years or more, making it an incredibly sustainable choice," he said.</blockquote> <p>The future of the stainless steel industry, according to Dr. Menzel, hinges on a holistic approach to sustainability. This includes not only reducing emissions and increasing recycled content but also designing products for longevity and minimal maintenance. </p> <blockquote>"A holistic approach to product design is crucial for a resource-efficient society," he concluded.</blockquote> <h2>Conclusion</h2> <p>The rise in demand for sustainable stainless steel is not just a trend—it is a fundamental shift in the way industries operate. As Dr. Menzel’s keynote highlighted, the transition to low-emission steel is both an environmental necessity and a significant commercial opportunity. With its innovative Circle Green product and commitment to transparency and sustainability, Outokumpu is leading the charge in this green industrial revolution.</p> <p>However, the road ahead is challenging. The industry must overcome hurdles related to pricing, transparency, and global competition. But with strong partnerships and a clear focus on sustainability, the future of stainless steel looks bright, promising a world where low emission steel becomes the norm rather than the exception.</p> </div> </div> </div> <div class="highlight-block block--large block--bottom padding" id="" > <div class="container"> <div class="row"> <div class="highlight-block-content col offset-md-3 col-md-6"> <h2 class="highlight-block-title">Outokumpu Circle Green®</h2> <p>The new standard for sustainable stainless steel with up to 93% lower carbon footprint.<br/></p> <a class="ee-button " href="/en/products/circle-green">Find out more</a> </div> </div> </div> </div> </section> <section> </section> </main> <section class="compare-items-footer hidden" data-compare-products="true" data-compare-items-footer data-url="/en/compare-products" data-finish-url="/en/compare-finishes" data-api="/api/Products/GetComparisonItems" > <div class="container"><div class="row"> <div class="col col-md-9"> <ul 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Please fill in the form and we will get back to you.</p><input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_Index_2df89984-c0fe-4bd0-af6b-a6efb5c8ff23" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields.Index" type="hidden" value="2df89984-c0fe-4bd0-af6b-a6efb5c8ff23" /><input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_2df89984-c0fe-4bd0-af6b-a6efb5c8ff23__ItemId" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[2df89984-c0fe-4bd0-af6b-a6efb5c8ff23].ItemId" type="hidden" value="2df89984-c0fe-4bd0-af6b-a6efb5c8ff23" /> <fieldset class="required" data-pp-visible="False" data-pp-priority="False" data-pp-order="3"> <label for="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_2df89984-c0fe-4bd0-af6b-a6efb5c8ff23__Value" class="">First Name</label> <input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_2df89984-c0fe-4bd0-af6b-a6efb5c8ff23__Value" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[2df89984-c0fe-4bd0-af6b-a6efb5c8ff23].Value" 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have at least 0 and no more than 99 characters." data-val-length-max="99" data-val-regex="No html or url allowed." data-val-regex-pattern="((?!((http(s)?:\/\/.)?(www\.)?[-a-zA-Z0-9@:%._\+~#=]{2,256}\.[a-z]{2,6}\b([-a-zA-Z0-9@:%_\+.~#?&//=]*)|(<.+?>))).)*" data-val="true" /> <span class="field-validation-valid" data-valmsg-for="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[ae95ad4d-9104-4e7c-9f95-83e6fa208dbd].Value" data-valmsg-replace="true"></span> </fieldset> <input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_Index_e3759eb5-17d9-4a64-8907-2b0844c51cdf" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields.Index" type="hidden" value="e3759eb5-17d9-4a64-8907-2b0844c51cdf" /><input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_e3759eb5-17d9-4a64-8907-2b0844c51cdf__ItemId" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[e3759eb5-17d9-4a64-8907-2b0844c51cdf].ItemId" type="hidden" value="e3759eb5-17d9-4a64-8907-2b0844c51cdf" /> <fieldset class="required" data-pp-visible="True" data-pp-priority="True" data-pp-order="0"> <label for="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_e3759eb5-17d9-4a64-8907-2b0844c51cdf__Value" class="">Business email</label> <input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_e3759eb5-17d9-4a64-8907-2b0844c51cdf__Value" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[e3759eb5-17d9-4a64-8907-2b0844c51cdf].Value" data-eloqua-name="emailAddress" data-lookup-name="C_EmailAddress" class="" type="email" value="" maxlength="99" data-freemium-domains="@gmail.|@googlemail.|@outlook.|@hotmail.|@aol.|@protonmail.|@gmx.|@icloud.|@me.|mac.|@yahoo.|@tutanota.|@zohocorp.|@yandex.|@mailinator.|@mail.|@mailbox.|@web." placeholder="" data-sc-tracking="True" data-sc-field-name="Email" data-sc-field-key="8F9E59E484D349439DB8783F7C051AB9" data-val-required="This field is required" data-val-regex="Business email contains an invalid email address." data-val-regex-pattern="^[A-Za-z0-9._%+-]+@[A-Za-z0-9.-]+\.[A-Za-z]{2,17}$" data-val-length="Business email must have at least 0 and no more than 99 characters." data-val-length-max="99" data-val-emaildomain="This email domain is not allowed, please use business email instead." data-val-emaildomain-excludeddomains="@gmail.|@googlemail.|@outlook.|@hotmail.|@aol.|@protonmail.|@gmx.|@icloud.|@me.|mac.|@yahoo.|@tutanota.|@zohocorp.|@yandex.|@mailinator.|@mail.|@mailbox.|@web." data-val="true" /> <span class="field-validation-valid" data-valmsg-for="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[e3759eb5-17d9-4a64-8907-2b0844c51cdf].Value" data-valmsg-replace="true"></span> </fieldset> <input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_Index_183c7bf1-35fe-4c64-b714-982cc39d6ad2" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields.Index" type="hidden" value="183c7bf1-35fe-4c64-b714-982cc39d6ad2" /><input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_183c7bf1-35fe-4c64-b714-982cc39d6ad2__ItemId" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[183c7bf1-35fe-4c64-b714-982cc39d6ad2].ItemId" type="hidden" value="183c7bf1-35fe-4c64-b714-982cc39d6ad2" /> <fieldset class="required" data-pp-visible="False" data-pp-priority="True" data-pp-order="0"> <label for="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_183c7bf1-35fe-4c64-b714-982cc39d6ad2__Value" class="">Company</label> <input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_183c7bf1-35fe-4c64-b714-982cc39d6ad2__Value" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[183c7bf1-35fe-4c64-b714-982cc39d6ad2].Value" data-eloqua-name="company" data-lookup-name="C_Company" class="" type="text" value="" maxlength="99" placeholder="" data-sc-tracking="True" data-sc-field-name="Company" data-sc-field-key="39D3F35EFBA14C8B852BE622992EDFA8" data-val-required="This field is required" data-val-regex="No html or url allowed." data-val-regex-pattern="((?!((http(s)?:\/\/.)?(www\.)?[-a-zA-Z0-9@:%._\+~#=]{2,256}\.[a-z]{2,6}\b([-a-zA-Z0-9@:%_\+.~#?&//=]*)|(<.+?>))).)*" data-val-length="Company must have at least 0 and no more than 99 characters." data-val-length-max="99" data-val="true" /> <span class="field-validation-valid" data-valmsg-for="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[183c7bf1-35fe-4c64-b714-982cc39d6ad2].Value" data-valmsg-replace="true"></span> </fieldset> <input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_Index_fc16c8b8-bc71-4b18-98c1-1867c50bde17" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields.Index" type="hidden" value="fc16c8b8-bc71-4b18-98c1-1867c50bde17" /><input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_fc16c8b8-bc71-4b18-98c1-1867c50bde17__ItemId" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[fc16c8b8-bc71-4b18-98c1-1867c50bde17].ItemId" type="hidden" value="fc16c8b8-bc71-4b18-98c1-1867c50bde17" /> <fieldset class="" data-pp-visible="False" data-pp-priority="False" data-pp-order="0"> <label for="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_fc16c8b8-bc71-4b18-98c1-1867c50bde17__Value" class="">Phone number</label> <input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_fc16c8b8-bc71-4b18-98c1-1867c50bde17__Value" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[fc16c8b8-bc71-4b18-98c1-1867c50bde17].Value" data-eloqua-name="phoneNumber" data-lookup-name="" class="" type="text" value="" maxlength="99" placeholder="" data-sc-tracking="True" data-sc-field-name="Phone Number" data-sc-field-key="F62F711CAB364A728C9756EA5C2BA8AC" data-val-regex="Phone number contains an invalid telephone number." data-val-regex-pattern="^[+]*[(]{0,1}[0-9]{1,4}[)]{0,1}[-\s\./0-9]*$" data-val-length="Phone number must have at least 0 and no more than 99 characters." data-val-length-max="99" data-val="true" /> <span class="field-validation-valid" data-valmsg-for="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[fc16c8b8-bc71-4b18-98c1-1867c50bde17].Value" data-valmsg-replace="true"></span> </fieldset> <input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_Index_22dcda09-4885-455e-9f4f-326013788d87" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields.Index" type="hidden" value="22dcda09-4885-455e-9f4f-326013788d87" /><input id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_22dcda09-4885-455e-9f4f-326013788d87__ItemId" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[22dcda09-4885-455e-9f4f-326013788d87].ItemId" type="hidden" value="22dcda09-4885-455e-9f4f-326013788d87" /> <fieldset class="required" data-pp-visible="False" data-pp-priority="True" data-pp-order="0"> <label for="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_22dcda09-4885-455e-9f4f-326013788d87__Value" class="">Your country</label> <div class="simple-select"> <select id="fxb_693c4477-c85e-4567-9912-66bbbc4a4e2d_Fields_22dcda09-4885-455e-9f4f-326013788d87__Value" name="fxb.693c4477-c85e-4567-9912-66bbbc4a4e2d.Fields[22dcda09-4885-455e-9f4f-326013788d87].Value" data-eloqua-name="country" data-lookup-name="C_Country" class="" data-sc-tracking="True" data-sc-field-name="Country" data-sc-field-key="27FAD7A643AC47E4A2062147B36D2A6C" data-val-required="This field is required" data-val="true"> <option value="">--- Please select ---</option> <option value="Afghanistan">Afghanistan</option> <option value="Albania">Albania</option> <option value="Algeria">Algeria</option> <option value="Andorra">Andorra</option> <option value="Argentina">Argentina</option> <option value="Australia">Australia</option> <option value="Austria">Austria</option> <option value="Azerbaijan">Azerbaijan</option> <option value="Bahrain">Bahrain</option> <option value="Bangladesh">Bangladesh</option> <option value="Barbados">Barbados</option> <option value="Belarus">Belarus</option> <option value="Belgium">Belgium</option> <option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option> <option value="Brazil">Brazil</option> <option value="British Virgin Islands">British Virgin Islands</option> <option value="Bulgaria">Bulgaria</option> <option value="Canada">Canada</option> <option value="Chile">Chile</option> <option value="China">China</option> <option value="Colombia">Colombia</option> <option value="Congo">Congo</option> <option value="Costa Rica">Costa Rica</option> <option value="Croatia">Croatia</option> <option value="Cuba">Cuba</option> <option value="Cyprus">Cyprus</option> <option value="Czech Republic">Czech Republic</option> <option value="Democratic Republic of the Congo">Democratic Republic of the Congo</option> <option value="Denmark">Denmark</option> <option value="Ecuador">Ecuador</option> <option value="Egypt">Egypt</option> <option value="Estonia">Estonia</option> <option value="Finland">Finland</option> <option value="France">France</option> <option value="Georgia">Georgia</option> <option value="Germany">Germany</option> <option value="Gibraltar">Gibraltar</option> <option value="Greece">Greece</option> <option value="Guadeloupe">Guadeloupe</option> <option value="Hong Kong">Hong Kong</option> <option value="Hungary">Hungary</option> <option value="Iceland">Iceland</option> <option value="India">India</option> <option value="Indonesia">Indonesia</option> <option value="Iran">Iran</option> <option value="Ireland">Ireland</option> <option value="Israel">Israel</option> <option value="Italy">Italy</option> <option value="Japan">Japan</option> <option value="Jordan">Jordan</option> <option value="Kuwait">Kuwait</option> <option value="Latvia">Latvia</option> <option value="Lebanon">Lebanon</option> <option value="Liechtenstein">Liechtenstein</option> <option value="Lithuania">Lithuania</option> <option value="Luxembourg">Luxembourg</option> <option value="Macao">Macao</option> <option 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Shaping the future: Unveiling the Rise in Demand for Sustainable Stainless Steel and Its Commercial Potential | Outokumpu