How AI works! | Ad World Masters

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class="btn">About</a> </div> <div class="satic-menu-item active"> <a href="https://adworldmasters.com/how-ai-works" class="btn" >How AI works</a> </div> <div class="satic-menu-item "> <a href="https://adworldmasters.com/pricing" class="btn">Pricing</a> </div> <div class="satic-menu-item "> <a href="https://adworldmasters.com/faq" class="btn" >FAQ</a> </div> <div class="satic-menu-item "> <a href="https://adworldmasters.com/contact" class="btn" >Contact</a> </div> </div> </div> <div class="main-col middle-col"> <div class="top-img-wrapper"> <div class="top-img"><h1>how <b>AI WORKS</b></h1></div> </div> <div class="mobile-featured-agencies"> <h2><a href="https://adworldmasters.com/elite-agencies/">Elite Agencies</a></h2> <div class="featured-list agencies-of-the-month"> <div class="aotm-example badge-gold"><a href="https://adworldmasters.com/faq/#what-are-elite-agencies" title="learn more">Learn more</a></div> <div class="aotm-example badge-silver"><a href="https://adworldmasters.com/faq/#what-are-elite-agencies" title="learn more">Learn more</a></div> <div class="aotm-example badge-bronze"><a href="https://adworldmasters.com/faq/#what-are-elite-agencies" title="learn more">Learn more</a></div> </div> </div> <div class="section"> <div class="row header"> <table border="0" cellspacing="0" cellpadding="0"> <tr> <td class="cell-left"> </td> <td> <div class="text-wrapper"> <div class="cell-title">How AI works!</div> Ad World Masters is a worldwide ranking of agencies based on state-of-the-art scoring algorithms. </div> </td> <td class="cell-right"> </td> </tr> </table> </div> <div class="row score"> <div class="cell-content"> <div class="mob_img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_mob_score.png" align="top"></div> <div class="cell-title">Agency Score</div> <p>The Agency Score is a number between 0 and 10 assessing the relative potential of agencies. The relative potential does not represent only present performance or experience of an agency, but comparative performances by liberating any measurement from size effect or superfluous correlations. The Agency Score helps you clearly and quickly identify agency's potential without the hassle of comparing them by letting our algorithms do the work.</p> </div> </div> <div class="row connector-left"> <div class="mob_img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_mob_connector_left.png" align="top"></div> <div class="img-wrapper"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_connector_left.png" align="top"></div> </div> <div class="row data"> <div class="cell-content"> <div class="mob_img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_mob_data.png" align="top"></div> <div class="cell-title">Data</div> <p>ADWM uses a unique combination of crowdsourced, raw and verified data to assess the calculation of the Agency Score according to a complete set of criteria such as Awards, Reviews, SEO, Social, Web and more...</p> </div> </div> <div class="row connector-right"> <div class="mob_img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_mob_connector_right.png" align="top"></div> <div class="img-wrapper"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_connector_right.png" align="top"></div> </div> <div class="row calculation"> <div class="cell-content"> <div class="mob_img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_mob_calculation.png" align="top"></div> <div class="cell-title">Calculation methodology</div> <p>The collected data is processed by our algorithms which executes the complex calculation to determine the Agency Score. The higher the agency score the more difficult it is to raise.</p> </div> </div> <div class="row key-concepts"> <div class="cell-content"> <div class="cell-title">Key concepts:</div> <div class="col-cell"> <table cellspacing="0" cellpadding="0" border="0"> <tr> <td class="cell-img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_ratio.png" align="top"></td> <td> <div class="cell-title">Ratio not numbers</div> The Agency Score is relative and not additive, meaning its calculation are based on ratios rather than numbers... </td> </tr> </table> </div> <div class="col-cell"> <table cellspacing="0" cellpadding="0" border="0"> <tr> <td class="cell-img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_live_data.png" align="top"></td> <td> <div class="cell-title">Live data</div> The Agency Score is measured using a various stream of live data, therefore it is updated regularly, to keep current with your improvements. </td> </tr> </table> </div> <div class="col-cell"> <table cellspacing="0" cellpadding="0" border="0"> <tr> <td class="cell-img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_potential.png" align="top"></td> <td> <div class="cell-title">Potential</div> Agency Score does not assess directly how good an agency is however how good it can be compared to the competition. </td> </tr> </table> </div> <div class="col-cell"> <table cellspacing="0" cellpadding="0" border="0"> <tr> <td class="cell-img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_analysis.png" align="top"></td> <td> <div class="cell-title">360掳 analysis</div> Awards review, social media, web, SEO... all of this has its importance in communication and so does for our algorithms. </td> </tr> </table> </div> <div class="col-cell"> <table cellspacing="0" cellpadding="0" border="0"> <tr> <td class="cell-img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_computers.png" align="top"></td> <td> <div class="cell-title">Computers do not lie</div> Our algorithms only value data nothing will change the score except data input. Intelligent they detect suspicious data input so we can be sure nobody tricks them. </td> </tr> </table> </div> <div class="col-cell"> <table cellspacing="0" cellpadding="0" border="0"> <tr> <td class="cell-img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_control.png" align="top"></td> <td> <div class="cell-title">Human control</div> The data input is controlled by our moderators whom verify the authenticity of information provided. </td> </tr> </table> </div> <div class="col-cell"> <table cellspacing="0" cellpadding="0" border="0"> <tr> <td class="cell-img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_data_due.png" align="top"></td> <td> <div class="cell-title">Data due-date</div> The data submitted by the user needs to be actualized every year, not doing so result in a score drop. </td> </tr> </table> </div> <div class="col-cell"> <table cellspacing="0" cellpadding="0" border="0"> <tr> <td class="cell-img"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/hiw_different.png" align="top"></td> <td> <div class="cell-title">All special all different</div> The algorithm follows agencies' specialties by adapting itself towards each specialty to ensure meaningful scoring across all. </td> </tr> </table> </div> </div> </div> </div> <div class="section glider-section"><div class="section-content"><div class="glider-contain"><div class="glider glider-testimonials hidden"><div class="cell"><div class="img-wrapper"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/profile/2418/prof_4d1ac96a118f2def3dc626e5ec0655f3.jpg" align="top"></div><div class="content-wrapper"><div class="testimony"><table cellspacing="0" cellpadding="0" border="0"><tr><td class="quote-start"></td><td>Ad World Masters is a great tool for raising brand awareness and allows marketers to connect with and shortlist high quality, relevant agencies for their needs. It's been a good source of potential new business for our team.</td><td class="quote-end"></td></tr></table></div><div class="author">Ben Foster<span>MD, The SEO Works</span></div></div></div><div class="cell"><div class="img-wrapper"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/profile/477/prof_4d1ac96a118f2def3dc626e5ec0655f3.jpg" align="top"></div><div class="content-wrapper"><div class="testimony"><table cellspacing="0" cellpadding="0" border="0"><tr><td class="quote-start"></td><td>Ad World Masters helped us find agencies, we quickly identified new partners and were able to move on to collaboration faster than what we planned. Would definitely return whenever there is a need for a new agency partner.</td><td class="quote-end"></td></tr></table></div><div class="author">Adrianna Da Silva<span>Junior Marketing Manager, L'occitane</span></div></div></div><div class="cell"><div class="img-wrapper"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/profile/460/prof_4d1ac96a118f2def3dc626e5ec0655f3.jpg" align="top"></div><div class="content-wrapper"><div class="testimony"><table cellspacing="0" cellpadding="0" border="0"><tr><td class="quote-start"></td><td>I do not often look for new agencies, but when I do I use Ad World Masters. The platform (self-service) and their consulting services (bespoke) are a fast way to identify and find the right partner. We surrounded ourselves with reliable partners thanks to them.</td><td class="quote-end"></td></tr></table></div><div class="author">Eoin Morgan<span>Digital Marketing Manager, Old Mutual</span></div></div></div><div class="cell"><div class="img-wrapper"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/profile/5077/prof_4d1ac96a118f2def3dc626e5ec0655f3.jpg" align="top"></div><div class="content-wrapper"><div class="testimony"><table cellspacing="0" cellpadding="0" border="0"><tr><td class="quote-start"></td><td>For any specialist agency, Ad World Masters is a must-have for new business. Simply put, the platform allows us to focus on work and grow with existing clients while Ad World Masters help us get found by prospective clients.</td><td class="quote-end"></td></tr></table></div><div class="author">Flora Campbell<span>Account Executive, Creative Point</span></div></div></div><div class="cell"><div class="img-wrapper"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/profile/3354/prof_4d1ac96a118f2def3dc626e5ec0655f3.jpg" align="top"></div><div class="content-wrapper"><div class="testimony"><table cellspacing="0" cellpadding="0" border="0"><tr><td class="quote-start"></td><td>Their market knowledge has been very valuable to us. They helped us find and select an agency in record time. I will definitely use their service again.</td><td class="quote-end"></td></tr></table></div><div class="author">Antoine Coulon<span>Marketing Lead, LafargeHolcim</span></div></div></div><div class="cell"><div class="img-wrapper"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/profile/465/prof_4d1ac96a118f2def3dc626e5ec0655f3.jpg" align="top"></div><div class="content-wrapper"><div class="testimony"><table cellspacing="0" cellpadding="0" border="0"><tr><td class="quote-start"></td><td>We are pleased with the results of our partner agencies so far. The actual value of Ad World Masters services lies in their extensive database, which has no comparison on the market in terms of size and diversity. Ad World Masters helped us narrow down our search effectively; it is ideal for finding a generalist or specialist agency.</td><td class="quote-end"></td></tr></table></div><div class="author">Elizabeth Madeleine<span>Head of Marketing and PR APAC Region, Lipton</span></div></div></div><div class="cell"><div class="img-wrapper"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/profile/20/prof_4d1ac96a118f2def3dc626e5ec0655f3.jpg" align="top"></div><div class="content-wrapper"><div class="testimony"><table cellspacing="0" cellpadding="0" border="0"><tr><td class="quote-start"></td><td>As an agency, we use Ad World Masters for our own new business and has been quite relevant to us so far bringing us deals, SEO and recognition for the relatively low time and money investment.</td><td class="quote-end"></td></tr></table></div><div class="author">Robert Sosnowski<span>CVO, Biuro Podr贸偶y Reklamy</span></div></div></div><div class="cell"><div class="img-wrapper"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/profile/872/prof_4d1ac96a118f2def3dc626e5ec0655f3.jpg" align="top"></div><div class="content-wrapper"><div class="testimony"><table cellspacing="0" cellpadding="0" border="0"><tr><td class="quote-start"></td><td>We are proud to be listed on Ad World Masters as it refers to our capability to provide services beyond our Saas product. Even though we are focused on our local market it gives us an international reach and prospects looking for influencer marketing solutions are able to find us and discover our solution.</td><td class="quote-end"></td></tr></table></div><div class="author">Angelika Juszko<span>Project Manager, Reach a Blogger</span></div></div></div></div><div role="tablist" class="dots"></div></div></div></div><div class="section glider-section"><div class="section-content"><h3>Proudly featured on</h3><div class="glider-contain"><div class="glider glider-featured hidden"><div class="cell"><a href="https://www.mediapost.com/publications/article/343044/new-awards-platform-to-use-data-algorithms-to-det.html" target="_blank"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/featured/mediapost-logo.png" align="top"></a></div><div class="cell"><a href="https://angel.co/company/adworldmasters" target="_blank"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/featured/AngelList-logo copy.png" align="top"></a></div><div class="cell"><a href="https://adtechdaily.com/2019/01/31/ad-world-masters-help-marketers-discover-new-agency-partners/" target="_blank"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/featured/featured_AdTechDaily.png" align="top"></a></div><div class="cell"><a href="https://www.crunchbase.com/organization/ad-world-masters" target="_blank"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/featured/crunchbase-logo-9F37917A11-seeklogo.com.png" align="top"></a></div><div class="cell"><a href="https://www.tgdaily.com/business/the-ultimate-tool-for-agency-to-find-clients-and-marketers-to-find-agencies" target="_blank"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/featured/featured_TGDaily.png" align="top"></a></div><div class="cell"><a href="https://index.co/company/ad-world-masters/" target="_blank"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/featured/index-logo.png" align="top"></a></div><div class="cell"><a href="https://marketingland.com/small-agencies-brace-for-impact-but-say-remote-work-isnt-slowing-them-down-278258" target="_blank"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/featured/Marketingland.png" align="top"></a></div><div class="cell"><a href="https://insiderlatam.com/como-afecta-la-crisis-del-coronavirus-a-las-pequenas-agencias/" target="_blank"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/featured/insider-logo.png" align="top"></a></div><div class="cell"><a href="http://www.achap.cl/covid-19-y-la-industria-de-la-agencia/" target="_blank"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/featured/download.png" align="top"></a></div><div class="cell"><a href="https://controlpublicidad.com/empresas-y-negocios-publicidad/tu-media-naranja-publicitaria-esta-mas-cerca-de-lo-que-crees/" target="_blank"><img src="https://adworldmasters.com/wp-content/themes/adwm/images/featured/ctrl-logo.png" align="top"></a></div></div><div role="tablist" class="dots"></div></div></div></div> </div> <div id="scroll-sidebar" class="right-sidebar-col featured-agencies"> <div class="content-wrapper"> <div class="featured-top"> <div class="featured-title">Elite Agencies</div> <div class="agencies-of-the-month"> <div class="aotm-example badge-gold"><a href="https://adworldmasters.com/faq/#what-are-elite-agencies" title="learn more">Learn more</a></div> <div class="aotm-example badge-silver"><a href="https://adworldmasters.com/faq/#what-are-elite-agencies" title="learn more">Learn more</a></div> <div class="aotm-example badge-bronze"><a href="https://adworldmasters.com/faq/#what-are-elite-agencies" title="learn more">Learn more</a></div> </div> </div> <div class="featured-bottom"> <span> </span> <a href="https://adworldmasters.com/elite-agencies/" title="see all">See all</a> </div> </div> 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