4 key steps to breaking department silos and fuelling growth

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class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime="2024-11-22">22 November 2024</time> <span class="reading-time">7 min read</span> </section> <h1 class="post-full-title">4 key steps to breaking departmental silos and fuelling growth</h1> <section class="post-full-meta"> <a href="/tag/articles/">Articles</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/sonal/"> <img class="author-profile-image" src="/content/images/size/w300/2024/11/1654030984109.jpeg" alt="Sonal Mane" /> <section class="author-card-content"> <h4 class="author-card-name">Sonal Mane</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2024/11/databricks-4-key-steps-to-breaking-departmental-silos-and-fuelling-growth.png);"> </div> </header> <script> inArticleAdListDisabled = true; </script> <div class="post-content"> <p> <p>This article comes from <strong>Sonal Mane</strong>’s insightful talk at our <strong>Los Angeles 2024 #GTM24</strong> Summit. Check out her <a href="https://www.gotomarketalliance.com/gtm24-la-ondemand/?_gl=1*ct7ccc*_up*MQ..*_ga*MTQ1ODU2NDk1NS4xNzMwOTgxMDQ0*_ga_71Y0NDLSJW*MTczMDk4MTA0NC4xLjEuMTczMDk4MTA0Ny4wLjAuMA..*_ga_GPF9MRY79N*MTczMDk4MTA0NC4xLjEuMTczMDk4MTA0Ny4wLjAuMA..&wchannelid=6j25pq7vfl&wmediaid=eg5uqa6piq"><strong><u>full presentation</u></strong></a> and the wealth of <a href="https://www.gotomarketalliance.com/gtm-ondemand/"><strong><u>OnDemand resources</u></strong></a> waiting for you.</p><hr><p></p><p>What’s the biggest hurdle standing between your team and real, scalable growth? Chances are, it’s not a lack of ideas, tools, or talent—it’s silos.</p><p>Growth doesn’t happen in isolation. Yet, in most organizations, product, marketing, and sales teams often operate like separate islands, each with its own goals, tools, and metrics. As someone who works at the intersection of these functions as VP of Global Growth Strategy and Go-to-Market at Databricks, I’ve seen firsthand how breaking these silos can unlock incredible potential.</p><p>In this article, I’ll share the lessons I’ve learned while fostering <a href="https://www.gotomarketalliance.com/how-to-achieve-go-to-market-alignment-a-guide-to-gtm-cross-collaboration/" rel="noreferrer">collaboration across teams</a>, navigating the complexities of strategies like <a href="https://www.gotomarketalliance.com/from-0-to-12m-driving-product-led-growth-from-the-outside-in/" rel="noreferrer">product-led growth</a> (PLG) and <a href="https://www.gotomarketalliance.com/uniting-product-led-and-sales-led-growth-models-in-the-saas-sphere/" rel="noreferrer">sales-led growth</a> (SLG), and creating alignment that drives measurable results. </p><p>Whether you’re looking to streamline your workflows, improve data integration, or better align your teams, the strategies I’ll discuss can help you tackle these challenges head-on.</p><p>So let’s dive into why breaking silos matters—and, more importantly, how to do it.</p><p></p><h2 id="why-breaking-silos-matters"><strong>Why breaking silos matters</strong></h2><p>Let’s start with a simple question: why bother breaking silos in the first place? Wouldn’t it be easier to stick within our own lanes and focus on departmental goals? While that might feel more comfortable in the short term, the reality is that growth rarely comes from isolated efforts.</p><p>In most organizations, growth teams operate across functions by necessity. No single department—be it product, marketing, or sales—can drive growth alone. Instead, you need collaboration across teams. </p><p>The data backs this up: According to a <a href="https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/making-collaboration-across-functions-a-reality?ref=gotomarketalliance.com"><u>McKinsey study</u></a>, companies with strong cross-functional collaboration are <strong>1.5 times more likely</strong> to outperform their competitors.</p><p>For us at Databricks, this principle has been key to achieving meaningful outcomes. When we’ve aligned our teams effectively, we’ve seen improvements in productivity and a greater ability to scale personalized experiences. That’s why breaking silos isn’t just a buzzword for me—it’s a <em>critical</em> strategy.</p><p></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.gotomarketalliance.com/guide-to-successful-product-launches-through-collaboration-and-positioning/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">A guide to successful product launches through collaboration and positioning</div><div class="kg-bookmark-description">In today’s competitive market, the success of a product launch hinges on a blend of collaboration and impactful positioning. This article provides insights into two key aspects: establishing transparent roles and responsibilities and fostering cross-team collaboration.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.gotomarketalliance.com/content/images/icon/android-chrome-192x192-45.png" alt=""><span class="kg-bookmark-author">GTM Alliance</span><span class="kg-bookmark-publisher">Tanwistha Gope</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.gotomarketalliance.com/content/images/thumbnail/steven-lelham-atSaEOeE8Nk-unsplash--1--1.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure> <aside class="gh-post-upgrade-cta"> <div class="gh-post-upgrade-cta-content" style="background-color: #ffbe2c"> <h2>This post is for paying subscribers only</h2> <a class="gh-btn" data-portal="signup" href="#/portal/signup" style="color:#ffbe2c">Subscribe now</a> <p><small>Already have an account? <a data-portal="signin" href="#/portal/signin">Sign in</a></small></p> </div> </aside> </p> </div> <aside class="post-upgrade-cta"> <div class="post-upgrade-cta-content"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192.png" alt="GTM Alliance icon" class="site-logo" /> <h2>Become a member to see the rest </h2> <p class="post-upgrade-cta-desc"> Some of our content is only available to GTM members. Join the tribe to unlock this article and much more. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/signup">Subscribe now</a> </div> <p><small>Already a member? Awsome <a href="/signin/">Sign in</a></small></p> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192.png" alt="GTM Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/sonal/"> <img class="author-profile-image" src="/content/images/size/w300/2024/11/1654030984109.jpeg" alt="Sonal Mane" /> <section class="author-card-content"> <h4 class="author-card-name">Sonal Mane</h4> <p>VP of Global Growth Strategy & GTM - Intelligent Experiences at Databricks Growth GTM Leader | Chief Growth Officer | AI/ML Growth GTM Strategy Executive</p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form 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