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srcSet="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F75ba3c92-0f9b-4173-8d94-ee7dc9cae81e.png&w=256&q=75 1x, /profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F75ba3c92-0f9b-4173-8d94-ee7dc9cae81e.png&w=384&q=75 2x" src="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F75ba3c92-0f9b-4173-8d94-ee7dc9cae81e.png&w=384&q=75"/><span class="flex h-full w-full items-center justify-center overflow-hidden rounded-full bg-[#808080]"><svg height="75%" viewBox="0 0 24 24" width="75%" xmlns="http://www.w3.org/2000/svg" class="fill-grey-light"><title>Person</title><path d="M12 12c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z"></path></svg></span></span></div><h1 class="mb-2">Erin Nourijanian</h1><h2 class="typography-body-large-bold mb-1 flex flex-col">Vice President, Marketing<span class="typography-body-large">UBS Arena</span></h2><div>New York, NY</div><div class="my-4 h-px w-[141px] bg-black-light"></div><div class="flex gap-1"><a href="https://www.linkedin.com/in/erinnourijanian/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full"><svg height="24" width="24" xmlns="http://www.w3.org/2000/svg"><title>LinkedIn</title><path d="M5.364 23.96H.394v-16h4.97v16ZM2.885 5.77a2.885 2.885 0 1 1 0-5.77 2.885 2.885 0 0 1 0 5.77ZM24 23.96h-4.97v-7.776c0-1.863 0-4.25-2.623-4.25s-2.899 2.02-2.899 4.158v7.869H8.485v-16h4.774v2.177a5.246 5.246 0 0 1 4.708-2.623c5.102.04 6.033 3.33 6.033 7.672v8.774Z" fill-rule="nonzero"></path></svg></a></div></div><div class="w-full text-center lg:w-7/12 lg:pt-6 lg:text-left"><h3 class="typography-badge mb-6">Member Since September 2023</h3><h3 class="typography-badge mb-2">Skills</h3><div class="mb-6 flex flex-wrap justify-center gap-2 lg:justify-start"><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light">Marketing </div><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light">Strategy </div><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light">Brand Awareness</div></div><h3 class="typography-badge mb-2">About</h3><div><p class="line-clamp-6 typography-body-small whitespace-pre-wrap text-left">Erin Nourijanian is a seasoned professional with a remarkable track record in marketing and entertainment for over a decade. As Vice President at UBS Arena, Erin has played a pivotal role in shaping marketing strategies for the newest and award-winning arena in the New York Metropolitan area, located at Belmont Park. Before her role at UBS Arena, Erin was the Senior Director of Marketing at NYCB LIVE, home of The Nassau Veterans Memorial Coliseum. Here, she led the transformation of the arena's branding following extensive renovations, culminating in the venue's receipt of the Discover Long Island's Tourism Trailblazer Award. Before venturing into the arena world, Erin held the position of Director of Marketing at Webster Hall, an iconic historical club venue known worldwide. Under her guidance, the venue won Pollstar's 2016 Nightclub of the Year award, solidifying its status as the #1 club-sized venue in New York. Erin's journey in marketing began with her work in radio marketing and promotions with JVC Broadcasting & Connoisseur Media. Her passion for exploration took her to Armenia in 2013, where she contributed to the Armenian Benevolent Union's YSIP work program. Erin's dedication to education is equally impressive. She earned her Bachelor's in Business from Five Towns College and pursued further studies, completing her Masters in Marketing at the Zicklin School of Business at CUNY Baruch. She has studied elementary Spanish, Armenian, and French. In addition to her professional and academic pursuits, Erin is an Adjunct Professor at her alumnus Five Towns College and has had the privilege of guest speaking at other esteemed institutions, including New York University, Hofstra University, and Adelphi University. Erin is also a sitting member of the Forbes Communications Council. Beyond her career, affiliations, and speaking engagements, Erin is highly interested in athletics, having completed seven half marathons and several bike tours.</p></div></div></div></div><div class="sticky top-[236px] z-10 sm:top-[188px]"><div class="absolute h-[var(--sticky-bio-height)] min-h-[var(--sticky-bio-height)] w-screen -translate-y-full bg-white px-4 transition-all invisible opacity-0"><div class="mx-auto flex max-w-7xl gap-4 py-4"><span class="relative flex shrink-0 overflow-hidden rounded-full" style="height:60px;width:60px;min-height:60px;min-width:60px"><img alt="Erin Nourijanian's avatar" loading="lazy" width="60" height="60" decoding="async" data-nimg="1" class="aspect-square h-full w-full object-cover object-center min-w-full" style="color:transparent" srcSet="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F75ba3c92-0f9b-4173-8d94-ee7dc9cae81e.png&w=64&q=75 1x, /profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F75ba3c92-0f9b-4173-8d94-ee7dc9cae81e.png&w=128&q=75 2x" src="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F75ba3c92-0f9b-4173-8d94-ee7dc9cae81e.png&w=128&q=75"/><span class="flex h-full w-full items-center justify-center overflow-hidden rounded-full bg-[#808080]"><svg height="75%" viewBox="0 0 24 24" width="75%" xmlns="http://www.w3.org/2000/svg" class="fill-grey-light"><title>Person</title><path d="M12 12c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z"></path></svg></span></span><div><h4>Erin Nourijanian</h4><div class="typography-body-small line-clamp-1">Vice President, Marketing</div></div></div></div><div class="flex h-[var(--jump-links-height)] items-center justify-center bg-black-light text-white"><a class="flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]" href="#published-content">Published content</a><a class="flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]" href="#company-details">Company details</a></div></div><div class="bg-grey-light px-4 py-6"><div class="mx-auto max-w-7xl"><div class="ghost-jump-link" id="published-content"></div><h2 class="typography-h3 mb-6">Published content</h2><div class="grid gap-x-4 gap-y-6 md:grid-cols-2 md:px-0 lg:grid-cols-3"><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="16 Skill-Building Courses And Resources For Marketing And Comms Pros" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/22/16-skill-building-courses-and-resources-for-marketing-and-comms-pros/">16 Skill-Building Courses And Resources For Marketing And Comms Pros</a><p class="typography-datestamp">Nov 22, 2024</p></div><p class="line-clamp-3">The fields of marketing and communications are always evolving—especially in the era of AI, data and digital storytelling. This means professionals aiming to stay competitive should focus on professional development to advance their skills. In addition to gaining foundational and advanced industry knowledge, networking at these courses, industry webinars and conferences can offer valuable insights and connections. Below, Forbes Communications Council members share their recommended educational resources and topics to dive into in 2025.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/22/16-skill-building-courses-and-resources-for-marketing-and-comms-pros/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="11 Bad Practices You May Accidentally Be Using In Your Mobile Marketing" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63dd0df806501fd6503fe0f3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/26/11-bad-practices-you-may-accidentally-be-using-in-your-mobile-marketing/">11 Bad Practices You May Accidentally Be Using In Your Mobile Marketing</a><p class="typography-datestamp">Aug 26, 2024</p></div><p class="line-clamp-3">Smartphones’ capabilities are increasing every year—and so is the amount of time people spend on them. In fact, the average person in the U.S spends about four and a half hours on their phone each day. With so much screen time, it’s no surprise that marketers are so interested in optimizing their mobile marketing strategies to boost sales and gain new customers. But in their efforts to attract new customers, many marketers may actually be turning them away. Whether it’s messaging customers too often after a purchase, overusing notifications or simply not adding enough value, these bad practices can turn new and even existing customers off your brand for good. For better customer retention and sales, avoid this list of ineffective practices and mistakes, courtesy of Forbes Communications Council, when building out an improved mobile marketing strategy.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/26/11-bad-practices-you-may-accidentally-be-using-in-your-mobile-marketing/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="15 Ways To Grow Promising Employees Into Future Marketing Leaders" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/08/06/16-ways-to-grow-promising-employees-into-future-marketing-leaders/">15 Ways To Grow Promising Employees Into Future Marketing Leaders</a><p class="typography-datestamp">Aug 6, 2024</p></div><p class="line-clamp-3">One of the most exciting moments as a business leader is when one of your employees shows interest in growth opportunities and leadership. Not only does this mean they are passionate about their career, but it also means they are excited about taking on new opportunities and challenges in your company—leaving them feeling fulfilled in their role and your company reaping the benefits. If you find yourself with an aspirational employee on your marketing team, consider these next steps. Below, Forbes Communications Council members offer up 15 ways you can help promising employees grow into future marketing leaders for your business and beyond.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/08/06/16-ways-to-grow-promising-employees-into-future-marketing-leaders/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="Using Enhanced Marketing Segmentation To Engage Audiences" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F667edbe723d624b23f50cde1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F667edbe723d624b23f50cde1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F667edbe723d624b23f50cde1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F667edbe723d624b23f50cde1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F667edbe723d624b23f50cde1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F667edbe723d624b23f50cde1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F667edbe723d624b23f50cde1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F667edbe723d624b23f50cde1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F667edbe723d624b23f50cde1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/01/using-enhanced-marketing-segmentation-to-engage-audiences/">Using Enhanced Marketing Segmentation To Engage Audiences</a><p class="typography-datestamp">Jul 1, 2024</p></div><p class="line-clamp-3">Targeted marketing and personalization have evolved dramatically in the last decade.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/07/01/using-enhanced-marketing-segmentation-to-engage-audiences/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="16 Ways To Vet An Influencer Before Partnering With Them" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61f845a5e396de17f245ff90%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/24/16-ways-to-vet-an-influencer-before-partnering-with-them/">16 Ways To Vet An Influencer Before Partnering With Them</a><p class="typography-datestamp">Jun 24, 2024</p></div><p class="line-clamp-3">Organic engagement and authentic content can take your next marketing campaign to new heights. To make that happen, more and more brands have begun partnering with influencers, utilizing their established relationships and authenticity to engage with a large and loyal following. However, companies must conduct their due diligence to ensure a smart partnership between their brand and the influencer. Below, 16 Forbes Communications Council members explain the best strategies for vetting an influencer to ensure the collaboration is a good fit on both sides. These steps will help you choose a partnership that aligns with your values and avert a potential PR crisis.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/06/24/16-ways-to-vet-an-influencer-before-partnering-with-them/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="14 Ways Comms Teams Can Use Data To Improve Their Storytelling" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63879fe04f82ad4c08c8a8c0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63879fe04f82ad4c08c8a8c0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63879fe04f82ad4c08c8a8c0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63879fe04f82ad4c08c8a8c0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63879fe04f82ad4c08c8a8c0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63879fe04f82ad4c08c8a8c0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63879fe04f82ad4c08c8a8c0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63879fe04f82ad4c08c8a8c0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63879fe04f82ad4c08c8a8c0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/09/14-ways-comms-teams-can-use-data-to-improve-their-storytelling/">14 Ways Comms Teams Can Use Data To Improve Their Storytelling</a><p class="typography-datestamp">Apr 9, 2024</p></div><p class="line-clamp-3">Finding inspiration for company communications can sometimes be difficult. Will your audience like your chosen topic? Are they tired of hearing the same type of stories? What subject would most interest and engage them? These are all valid questions a comms pro may ask themselves when planning out a campaign or story—and all of them can be answered with data. Data can be an incredibly useful tool in a communication team’s tool belt, especially when utilized in the right way. Here, 14 experts from Forbes Communications Council discuss some of the ways in which comms teams can better leverage data to inform and improve their storytelling efforts (as well as what’s worked for them). Implementing even just one of these tips can change your comms efforts for the better.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/09/14-ways-comms-teams-can-use-data-to-improve-their-storytelling/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="19 Ways To Craft A Compelling Story For Your Next Marketing Campaign" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8b9b31662fe0c5606b0ba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8b9b31662fe0c5606b0ba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8b9b31662fe0c5606b0ba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8b9b31662fe0c5606b0ba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8b9b31662fe0c5606b0ba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8b9b31662fe0c5606b0ba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8b9b31662fe0c5606b0ba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8b9b31662fe0c5606b0ba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8b9b31662fe0c5606b0ba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/03/21/19-ways-to-craft-a-compelling-story-for-your-next-marketing-campaign/">19 Ways To Craft A Compelling Story For Your Next Marketing Campaign</a><p class="typography-datestamp">Mar 21, 2024</p></div><p class="line-clamp-3">One of the most important parts of any marketing campaign is the story it tells. Storytelling is a natural way to connect to an audience, appeal to their needs or wants and persuade them to purchase your product or service. But getting a story right requires careful thought and planning if it’s to be effective. To help, the marketing and communications leaders of Forbes Communications Council offer their best tips to marketers looking to craft effective campaigns that each tell a cohesive, compelling story from start to finish.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/03/21/19-ways-to-craft-a-compelling-story-for-your-next-marketing-campaign/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Data In Shaping Marketing Decisions" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8a83b27f4030ffc9816eb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8a83b27f4030ffc9816eb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8a83b27f4030ffc9816eb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8a83b27f4030ffc9816eb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8a83b27f4030ffc9816eb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8a83b27f4030ffc9816eb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8a83b27f4030ffc9816eb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8a83b27f4030ffc9816eb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f8a83b27f4030ffc9816eb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/03/19/data-in-shaping-marketing-decisions/">Data In Shaping Marketing Decisions</a><p class="typography-datestamp">Mar 19, 2024</p></div><p class="line-clamp-3">Personalization has emerged as a cornerstone of effective marketing, enhancing customer experiences by meeting them exactly where they are. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/03/19/data-in-shaping-marketing-decisions/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="13 Ways To Transform Your Go-To-Market Strategy For Short- And Long-Term Gains" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/01/13-ways-to-transform-your-go-to-market-strategy-for-shortand-long-term-gains/">13 Ways To Transform Your Go-To-Market Strategy For Short- And Long-Term Gains</a><p class="typography-datestamp">Feb 1, 2024</p></div><p class="line-clamp-3">Bringing any new product or service to the market is risky. A company can never be truly sure how their customer base will react to the new launch, and any mistakes or oversights in the plan can result in a poorly executed campaign and disappointing outcomes. This means care must be taken at every stage of the process to ensure everything goes off without a hitch. To help you transform your company’s go-to-market (GTM) strategy for success, 13 members of Forbes Communications Council discuss the top advice they would recommend to business leaders looking to level up their GTM strategy and ensure their capabilities and functions create both short-term growth in revenue and long-term profits.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/01/13-ways-to-transform-your-go-to-market-strategy-for-shortand-long-term-gains/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="19 Insights These Communications Professionals Wish They Had Known Earlier" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/20/19-insights-these-communications-professionals-wish-they-had-known-earlier/">19 Insights These Communications Professionals Wish They Had Known Earlier</a><p class="typography-datestamp">Dec 20, 2023</p></div><p class="line-clamp-3">Early-career communications professionals face many unique challenges as new entrants in a highly demanding field. New professionals must adapt to the needs of their organization and target audiences while staying abreast of key developments in their industry sectors. Below, Forbes Communications Council members share key insights they wish they had known earlier in their careers. Their advice—including tips on taking risks and accepting feedback—will help new communications professionals step into their roles with confidence.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/20/19-insights-these-communications-professionals-wish-they-had-known-earlier/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="17 Insights On Battling Obstacles And Motivation As A Comms Professional" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/20/17-insights-on-battling-obstacles-and-motivation-as-a-comms-professional/">17 Insights On Battling Obstacles And Motivation As A Comms Professional</a><p class="typography-datestamp">Nov 20, 2023</p></div><p class="line-clamp-3">The realm of communications demands adaptability, resilience and unwavering motivation. For communications professionals, the journey is often fraught with challenges, ranging from navigating crises to ensuring effective messaging in an ever-changing media environment. Below, Forbes Communications Council members share the most formidable hurdles faced by communication experts and delve into the strategies they employ to not only manage these challenges but also to stay motivated in their quest for success. Here, you can gain valuable insights from seasoned professionals who have mastered the delicate art of communication in the face of adversity.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/20/17-insights-on-battling-obstacles-and-motivation-as-a-comms-professional/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="19 Clever Ways To Showcase A Company’s Culture And Employee Experience" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65416123984836e3769bb048%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65416123984836e3769bb048%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65416123984836e3769bb048%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65416123984836e3769bb048%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65416123984836e3769bb048%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65416123984836e3769bb048%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65416123984836e3769bb048%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65416123984836e3769bb048%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65416123984836e3769bb048%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/01/19-smart-ways-to-showcase-a-companys-culture-and-employee-experience/">19 Clever Ways To Showcase A Company’s Culture And Employee Experience</a><p class="typography-datestamp">Nov 1, 2023</p></div><p class="line-clamp-3">Fostering a vibrant company culture and prioritizing the employee experience have become important for attracting and retaining top talent. While traditional approaches such as publishing blog posts about the internal culture and offering employees special office perks have merit, innovative companies are now exploring new avenues to showcase their unique workplaces and enhance the employee experience, from virtual tours to gamified onboarding experiences. Below, Forbes Communications Council members suggest some strategies forward-thinking organizations can adopt to not only spotlight their distinctive cultures, but also elevate their overall employee experience. Implementing these methods can serve as a beacon for potential employees and fortify the sense of belonging and purpose among current staff.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/01/19-smart-ways-to-showcase-a-companys-culture-and-employee-experience/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="19 Comms Pros Share Key Skills People In Their Industry Need To Hone" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/11/19-comms-pros-share-key-skills-people-in-their-industry-need-to-hone/">19 Comms Pros Share Key Skills People In Their Industry Need To Hone</a><p class="typography-datestamp">Oct 11, 2023</p></div><p class="line-clamp-3">While the role of a communication professional has never been more pivotal than it is today, in a world of constant change and digital transformation, the skills that once defined success in this field are undergoing a profound shift. Whether you’re a seasoned public relations expert or just starting out in an internal comms role, staying ahead of the curve is essential for success, and that means keeping up with and mastering the most valuable skills to have in the industry. Here, 19 Forbes Communications Council members discuss the skills that are imperative for today’s communications professionals to hone, explaining why these competencies are so critical to thriving in this dynamic, diverse and rewarding space. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/11/19-comms-pros-share-key-skills-people-in-their-industry-need-to-hone/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div></div><div class="mb-4 mt-6 h-0.5 w-full bg-black-light"></div><div class="flex"><button class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-badge h-auto p-0 mx-auto gap-1">See More<span class="material-symbols-outlined !text-[16px]">expand_more</span></button></div></div></div><div class="px-4"><div class="mx-auto my-12 flex max-w-7xl flex-col items-start gap-x-4 gap-y-6 lg:flex-row"><div class="lg:w-7/12"><div class="ghost-jump-link" id="company-details"></div><h2 class="typography-h3 mb-1">Company details</h2><h3 class="typography-h1 mb-1">UBS Arena</h3><h4 class="typography-badge mb-2">Company bio</h4><div><p class="line-clamp-6 typography-body-small whitespace-pre-wrap">A new home for a new era. Made for music, built for hockey. Boutique hospitality meets live entertainment. State-of-the-art UBS Arena at Belmont Park, developed in partnership with Oak View Group, the New York Islanders, and Sterling Project Development, is projected to open for the 2021-22 National Hockey League season and will host more than 150 major events annually. The $1.5 billion project and surrounding redevelopment will generate approximately $25 billion in economic activity, including major infrastructure improvements, 10,000 construction jobs, and 3,000 permanent jobs, 30% of which will be set aside for local residents.</p></div></div><div class="mx-auto flex h-min min-h-[310px] w-full flex-col items-center gap-4 bg-grey-light py-4 sm:w-10/12 md:w-8/12 lg:w-5/12"><div class="flex flex-col items-center"><h3 class="typography-badge">Industry</h3><div class="typography-body-small">Entertainment</div></div><div class="flex flex-col items-center"><h3 class="typography-badge">Area of focus</h3><div class="typography-body-small">Media and Entertainment</div></div><div class="flex flex-col items-center"><h3 class="typography-badge">Company size</h3><div class="typography-body-small">10,001 plus</div></div><div class="h-px w-[141px] bg-black-light"></div><div class="flex gap-1"><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full text-black-light" href="https://www.linkedin.com/company/ubsarena/" target="_blank"><svg height="24" width="24" xmlns="http://www.w3.org/2000/svg"><title>LinkedIn</title><path d="M5.364 23.96H.394v-16h4.97v16ZM2.885 5.77a2.885 2.885 0 1 1 0-5.77 2.885 2.885 0 0 1 0 5.77ZM24 23.96h-4.97v-7.776c0-1.863 0-4.25-2.623-4.25s-2.899 2.02-2.899 4.158v7.869H8.485v-16h4.774v2.177a5.246 5.246 0 0 1 4.708-2.623c5.102.04 6.033 3.33 6.033 7.672v8.774Z" fill-rule="nonzero"></path></svg></a><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button 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Nourijanian is a seasoned professional with a remarkable track record in marketing and entertainment for over a decade. As Vice President at UBS Arena, Erin has played a pivotal role in shaping marketing strategies for the newest and award-winning arena in the New York Metropolitan area, located at Belmont Park. \n\nBefore her role at UBS Arena, Erin was the Senior Director of Marketing at NYCB LIVE, home of The Nassau Veterans Memorial Coliseum. Here, she led the transformation of the arena's branding following extensive renovations, culminating in the venue's receipt of the Discover Long Island's Tourism Trailblazer Award.\n\nBefore venturing into the arena world, Erin held the position of Director of Marketing at Webster Hall, an iconic historical club venue known worldwide. Under her guidance, the venue won Pollstar's 2016 Nightclub of the Year award, solidifying its status as the #1 club-sized venue in New York.\n\nErin's journey in marketing began with her work in radio marketing and promotions with JVC Broadcasting \u0026 Connoisseur Media. Her passion for exploration took her to Armenia in 2013, where she contributed to the Armenian Benevolent Union's YSIP work program.\n\nErin's dedication to education is equally impressive. She earned her Bachelor's in Business from Five Towns College and pursued further studies, completing her Masters in Marketing at the Zicklin School of Business at CUNY Baruch. She has studied elementary Spanish, Armenian, and French.\n\nIn addition to her professional and academic pursuits, Erin is an Adjunct Professor at her alumnus Five Towns College and has had the privilege of guest speaking at other esteemed institutions, including New York University, Hofstra University, and Adelphi University. \n\nErin is also a sitting member of the Forbes Communications Council.\n\nBeyond her career, affiliations, and speaking engagements, Erin is highly interested in athletics, having completed seven half marathons and several bike tours."])</script><script>self.__next_f.push([1,"17:T7be,"])</script><script>self.__next_f.push([1,"Erin Nourijanian is a seasoned professional with a remarkable track record in marketing and entertainment for over a decade. As Vice President at UBS Arena, Erin has played a pivotal role in shaping marketing strategies for the newest and award-winning arena in the New York Metropolitan area, located at Belmont Park. \n\nBefore her role at UBS Arena, Erin was the Senior Director of Marketing at NYCB LIVE, home of The Nassau Veterans Memorial Coliseum. Here, she led the transformation of the arena's branding following extensive renovations, culminating in the venue's receipt of the Discover Long Island's Tourism Trailblazer Award.\n\nBefore venturing into the arena world, Erin held the position of Director of Marketing at Webster Hall, an iconic historical club venue known worldwide. Under her guidance, the venue won Pollstar's 2016 Nightclub of the Year award, solidifying its status as the #1 club-sized venue in New York.\n\nErin's journey in marketing began with her work in radio marketing and promotions with JVC Broadcasting \u0026 Connoisseur Media. Her passion for exploration took her to Armenia in 2013, where she contributed to the Armenian Benevolent Union's YSIP work program.\n\nErin's dedication to education is equally impressive. She earned her Bachelor's in Business from Five Towns College and pursued further studies, completing her Masters in Marketing at the Zicklin School of Business at CUNY Baruch. 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