CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><title>Product forge | Hotjar</title><meta name="hotjar:id" content="6KEdsNHozrjs4wgvtMxqCI"/><meta property="og:title" content="Product forge | Hotjar"/><meta name="description" content="See how visitors are really using your website, collect user feedback and turn more visitors into customers."/><meta property="og:description" content="See how visitors are really using your website, collect user feedback and turn more visitors into customers."/><meta property="og:image" content="https://images.ctfassets.net/lh3zuq09vnm2/cg2EvYTPQccnzEQQnUbpl/cd1d66638807c3e6d4c39105b35b0f95/hotjar_og_image.png"/><link rel="canonical" href="https://www.hotjar.com/product-forge/"/><link rel="preload" as="image" imageSrcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=946&q=75 946w" imageSizes="100vw"/><link rel="preload" as="image" imageSrcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=946&q=75 946w" imageSizes="100vw"/><meta name="next-head-count" content="11"/><meta property="og:type" content="website"/><link rel="preload" href="/fonts/Ambit-Regular.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/fonts/Ambit-SemiBold.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/fonts/Roboto-Regular.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link rel="preload" href="/fonts/Roboto-SemiBold.woff2" as="font" type="font/woff2" crossorigin="anonymous"/><link href="/fonts.css" rel="stylesheet"/><link rel="icon" sizes="192x192" href="/images/touch-icon-192x192.png"/><link rel="apple-touch-icon-precomposed" sizes="180x180" href="/images/apple-touch-icon-180x180-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="152x152" href="/images/apple-touch-icon-152x152-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="144x144" href="/images/apple-touch-icon-144x144-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="120x120" href="/images/apple-touch-icon-120x120-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="114x114" href="/images/apple-touch-icon-114x114-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="76x76" href="/images/apple-touch-icon-76x76-precomposed.png"/><link rel="apple-touch-icon-precomposed" sizes="72x72" href="/images/apple-touch-icon-72x72-precomposed.png"/><link rel="apple-touch-icon-precomposed" href="/images/apple-touch-icon-precomposed.png"/><script class="optanon-category-C0004" type="text/plain">window.heapReadyCb = window.heapReadyCb || [], window.heap = window.heap || [], heap.load = function (e, t){window.heap.envId = e,window.heap.clientConfig=t=t||{},window.heap.clientConfig.shouldFetchServerConfig=!1;var a=document.createElement("script");a.type="text/javascript",a.async=!0,a.src="https://cdn.us.heap-api.com/config/"+e+"/heap_config.js";var r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(a,r);var n=["init","startTracking","stopTracking","track","resetIdentity","identify","getSessionId","getUserId","getIdentity","addUserProperties","addEventProperties","removeEventProperty","clearEventProperties","addAccountProperties","addAdapter","addTransformer","addTransformerFn","onReady","addPageviewProperties","removePageviewProperty","clearPageviewProperties","trackPageview"],i=function(e){return function(){var t=Array.prototype.slice.call(arguments,0);window.heapReadyCb.push({name:e,fn:function(){heap[e]&&heap[e].apply(heap,t)}})}};for(var p=0;p<n.length;p++)heap[n[p]]=i(n[p])}; heap.load("236035469"); </script><link rel="preload" href="/_next/static/css/f6f15b7e03f852d2.css" as="style"/><link rel="stylesheet" href="/_next/static/css/f6f15b7e03f852d2.css" data-n-g=""/><link rel="preload" href="/_next/static/css/83465d57d795afb9.css" as="style"/><link rel="stylesheet" href="/_next/static/css/83465d57d795afb9.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js"></script><script src="/_next/static/chunks/webpack-5956770f34098b71.js" defer=""></script><script src="/_next/static/chunks/framework-1cd13e02562f76b0.js" defer=""></script><script src="/_next/static/chunks/main-6a3419558338bed6.js" defer=""></script><script src="/_next/static/chunks/pages/_app-75c3ca44e7036e0e.js" defer=""></script><script src="/_next/static/chunks/c78d26b1-a61fc8d5e94fcb7e.js" defer=""></script><script src="/_next/static/chunks/2426-06bc1f8c27600685.js" defer=""></script><script src="/_next/static/chunks/8821-f14618169da5ba6f.js" defer=""></script><script src="/_next/static/chunks/4719-a9f0b852ce0f26dd.js" defer=""></script><script src="/_next/static/chunks/2263-d3ea22d63716e5b0.js" defer=""></script><script src="/_next/static/chunks/5354-0ac2f8f12d76675a.js" defer=""></script><script src="/_next/static/chunks/6017-18fcffc562e048e7.js" defer=""></script><script src="/_next/static/chunks/1492-5bbf11142757dc03.js" defer=""></script><script src="/_next/static/chunks/2882-f6fba9cd0d42afe9.js" defer=""></script><script src="/_next/static/chunks/4371-88e7c85b2d8b5325.js" defer=""></script><script src="/_next/static/chunks/6081-03e651cdb737394b.js" defer=""></script><script src="/_next/static/chunks/pages/%5B...slug%5D-160f9bd4c3bd5802.js" defer=""></script><script src="/_next/static/qdaO9rwCHn3MQSL8_DYAm/_buildManifest.js" defer=""></script><script src="/_next/static/qdaO9rwCHn3MQSL8_DYAm/_ssgManifest.js" defer=""></script><style data-styled="" data-styled-version="5.3.1">.fFOxVz{font-size:clamp(32px,3.333333vw,48px);line-height:120%;}/*!sc*/ data-styled.g1[id="sc-167aua0-0"]{content:"fFOxVz,"}/*!sc*/ .cltmLY{font-size:clamp(28px,2.777777vw,40px);line-height:120%;}/*!sc*/ data-styled.g2[id="sc-167aua0-1"]{content:"cltmLY,"}/*!sc*/ .HLdmq{font-size:clamp(16px,1.25vw,18px);line-height:140%;}/*!sc*/ data-styled.g6[id="sc-167aua0-5"]{content:"HLdmq,"}/*!sc*/ .ielDY{font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;}/*!sc*/ data-styled.g7[id="sc-167aua0-6"]{content:"ielDY,"}/*!sc*/ .gRsvEv{font-size:clamp(12px,0.972222vw,14px);line-height:100%;text-transform:uppercase;}/*!sc*/ data-styled.g8[id="sc-167aua0-7"]{content:"gRsvEv,"}/*!sc*/ *,::after,::before{box-sizing:border-box;}/*!sc*/ :root{-moz-tab-size:4;tab-size:4;}/*!sc*/ html{line-height:1.15;-webkit-text-size-adjust:100%;}/*!sc*/ body{margin:0;}/*!sc*/ body{font-family:system-ui,-apple-system,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji';}/*!sc*/ hr{height:0;color:inherit;}/*!sc*/ abbr[title]{-webkit-text-decoration:underline dotted;text-decoration:underline dotted;}/*!sc*/ b,strong{font-weight:bolder;}/*!sc*/ code,kbd,pre,samp{font-family:ui-monospace,SFMono-Regular,Consolas,'Liberation Mono',Menlo,monospace;font-size:1em;}/*!sc*/ small{font-size:80%;}/*!sc*/ sub,sup{font-size:75%;line-height:0;position:relative;vertical-align:baseline;}/*!sc*/ sub{bottom:-.25em;}/*!sc*/ sup{top:-.5em;}/*!sc*/ table{text-indent:0;border-color:inherit;}/*!sc*/ button,input,optgroup,select,textarea{font-family:inherit;font-size:100%;line-height:1.15;margin:0;}/*!sc*/ button,select{text-transform:none;}/*!sc*/ [type=button],[type=reset],[type=submit],button{-webkit-appearance:button;}/*!sc*/ ::-moz-focus-inner{border-style:none;padding:0;}/*!sc*/ :-moz-focusring{outline:1px dotted ButtonText;}/*!sc*/ :-moz-ui-invalid{box-shadow:none;}/*!sc*/ legend{padding:0;}/*!sc*/ progress{vertical-align:baseline;}/*!sc*/ ::-webkit-inner-spin-button,::-webkit-outer-spin-button{height:auto;}/*!sc*/ [type=search]{-webkit-appearance:textfield;outline-offset:-2px;}/*!sc*/ ::-webkit-search-decoration{-webkit-appearance:none;}/*!sc*/ ::-webkit-file-upload-button{-webkit-appearance:button;font:inherit;}/*!sc*/ summary{display:list-item;}/*!sc*/ *{-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;}/*!sc*/ body{margin-left:auto;margin-right:auto;position:relative;font-family:'Ambit',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';color:var(--black89);font-size:clamp(16px,1.25vw,18px);line-height:140%;background-color:white;--white:#FFFFFF;--whiteStatic:#FFFFFF;--whiteNoOpacity:#FFFFFF00;--whiteBg:#FFFFFF;--cobalt:#324FBE;--cobaltStatic:#324FBE;--cobaltDark:#283F98;--cobaltDarkStatic:#283F98;--cobaltDarkDarkStatic:#9CC0C6;--alice-blue:#EEFBFD;--ember:#FF3C00;--ember400:#FFB49D;--ember500:#FF855F;--coal:#323232;--black:rgba(0,0,0,1);--black89:rgba(0,0,0,0.89);--black89Static:rgba(0,0,0,0.89);--black70:rgba(0,0,0,0.7);--black60:rgba(0,0,0,0.6);--black54:rgba(0,0,0,0.54);--black43:rgba(0,0,0,0.43);--black60Static:rgba(0,0,0,0.6);--black60DarkStatic:rgba(255,255,255,0.6);--black43Static:rgba(0,0,0,0.43);--bright-gray:#EBEEF9;--ghost-white:#F8F9FC;--ghost-whiteStatic:#F8F9FC;--white89:rgba(255,255,255,0.89);--white89Static:rgba(255,255,255,0.89);--midnight:#202641;--midnightStatic:#202641;--midnightDarkAlternate:#202641;--midnight600:#4D5167;--midnight600Static:#4D5167;--midnight600DarkStatic:#D2D4D9;--midnight400:#A6A8B3;--midnight400Static:#A6A8B3;--midnight200:#E9E9EC;--midnight200DarkStatic:#565A6F;--midnight100:#F6F6F7;--grayBright:#34394D;--mercury:#E4E4E4;--mercuryStatic:#E4E4E4;--comet:#54586B;--cometLight:#F7F6FC;--dusk:#FFECE6;--duskAsk:#CCC2EB;--duskStatic:#FFECE6;--duskBg:#FFFFFF;--dawn:#EBEEF9;--dawnStatic:#EBEEF9;--noon:#FCFAE6;--noon200:#F9F5CA;--noon300:#F1E77F;--noonObserve:#F9F5CA;--noonStatic:#FCFAE6;--peach400:#E9C07C;--blossom:#FFCCDD;--aqua:#C3F0F7;--lilac80:#B4A5DE;--lilac300:#E4DFF3;--lilac400:#CCC2EB;--lilac600:#9C89D4;--lavenderBlue:#BCC6EB;--softLavender:#F3F1FA;--saffron:#FFE05E;--dataBlue300:#88BBCA;--neutral200:#F1F2F6;--neutral400:#a6a8b3;--successBackgroundGreen:#E8F4F1;--successTextGreen:#14775F;--successTextGreenDarker:#226453;--successTextGreenStatic:#14775F;--slateBlue:#6d4bd1;--googleBlue:#346EF1;--googleBlueDark:#2A58C1;--googleWhite:#FFFFFF;--twitterBlue:#1da1f2;--facebookBlue:#1877f2;--yellowTextBg:#f6f5c3;--redTextBg:#fbd4c6;--divider:#c9c9c9;--dividerText:#929292;--uiBorder:#C2C5CD;--uiBorderAlt:#838696;--uiBorderActive:#5069c8;--uiBorderLight:#e4e6eb;--filter-elevation-1:drop-shadow(0px 1px 3px rgba(0,0,0,0.1)) drop-shadow(0px 1px 2px rgba(0,0,0,0.08));--packagePlanMainContainer:#ebeef9;--packagePlanMainContainerIsolatedPans:#f6f8fc;--packagePlanHighlight:var(--midnight);--packagePrice:#a72a2a;--packagePlanAllowances:rgba(0,0,0,0.7);--packagePlanCta1:#ebeef9;--packagePlanCta2:#eefbfd;--packagePlanExtraFeaturesBorder:#e4e6eb;--packagePlanExtraFeaturesTextDisable:rgba(0,0,0,0.54);--packagePlanExtraResponsesFeaturesContainer:#f3f1fa;}/*!sc*/ body.dark-mode,div.dark-mode{--white:#202641;--whiteNoOpacity:#20264100;--whiteBg:#34394D;--cobalt:#C3F0F7;--cobaltDark:#9CC0C6;--coal:#FFFFFF;--black89:rgba(255,255,255,0.94);--black60:rgba(255,255,255,0.6);--black43:rgba(255,255,255,0.38);--white89:rgba(0,0,0,0.89);--mercury:#34394D;--midnight:#FFFFFF;--midnightDarkAlternate:#152B5B;--midnight600:#D2D4D9;--midnight400:#8B8E9C;--midnight200:#565A6F;--midnight100:#323750;--neutral200:#C3F0F7;--dusk:#0E2F6C;--duskAsk:#CCC2EB;--duskBg:#0E2F6C;--dawn:#0E2F6C;--noon:#0E2F6C;--ghost-white:#0E2F6C;--alice-blue:#0E2F6C;--bright-gray:#0E2F6C;--noonObserve:#F1E77F;--successTextGreen:#FFFFFF;--yellowTextBg:#9d882a;--redTextBg:#ff7b59;--packagePlanMainContainer:#0E2F6C;--packagePlanMainContainerIsolatedPans:#0E2F6C;--packagePrice:var(--black89);--packagePlanAllowances:var(--black89);--packagePlanHighlight:var(--peach400);--packagePlanCta1:var(--whiteBg);--packagePlanCta2:var(--whiteBg);--packagePlanExtraFeaturesBorder:var(--midnight400);--packagePlanExtraFeaturesTextDisable:var(--black43);--packagePlanExtraResponsesFeaturesContainer:var(--midnight200DarkStatic);}/*!sc*/ body.HeatmapsPreviewActive{border:4px solid #1C3286;border-top-width:56px;padding-right:320px;}/*!sc*/ body.HeatmapsPreviewActive *{-webkit-animation:none;animation:none;}/*!sc*/ body.HeatmapsPreviewActive nav{position:relative;}/*!sc*/ body.HeatmapsPreviewActive.HeatmapsPreviewActive--sidebar-collapsed{padding-right:64px;}/*!sc*/ h1,h2,h3,h4,h5,h6{margin:0;font-size:inherit;line-height:120%;font-weight:600;}/*!sc*/ p{margin:0;}/*!sc*/ ul{list-style:none;padding:0;margin:0;}/*!sc*/ ol{padding:0;margin:0;list-style-position:inside;}/*!sc*/ a{color:inherit;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ button{display:block;padding:0;margin:0;border:none;background:none;color:inherit;cursor:pointer;}/*!sc*/ img{display:block;max-width:100%;}/*!sc*/ figure{margin:0;}/*!sc*/ blockquote{margin:0;padding:0;}/*!sc*/ video{vertical-align:middle;}/*!sc*/ .js-focus-visible:focus:not(.focus-visible){outline:none;}/*!sc*/ input{width:100%;padding:clamp(8px,0.55vw,8px) clamp(8px,1.1111111vw,16px);font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;}/*!sc*/ input[type='text'],input[type='email']{-webkit-appearance:none;-moz-appearance:none;appearance:none;}/*!sc*/ textarea{-webkit-appearance:none;-moz-appearance:none;appearance:none;}/*!sc*/ button,a{outline:none;}/*!sc*/ button:focus-visible,a:focus-visible{box-shadow:0 0 0 2px var(--black89);}/*!sc*/ data-styled.g9[id="sc-global-bVJBMr1"]{content:"sc-global-bVJBMr1,"}/*!sc*/ .iEiGUx{display:grid;grid-template-columns:repeat(6,1fr);-webkit-column-gap:24px;column-gap:24px;row-gap:clamp(24px,2.7777777vw,40px);width:100%;max-width:1600px;margin-left:auto;margin-right:auto;padding:clamp(40px,3.8888888vw,56px) clamp(16px,5.555555vw,80px);-webkit-scroll-margin-top:64px;-moz-scroll-margin-top:64px;-ms-scroll-margin-top:64px;scroll-margin-top:64px;}/*!sc*/ @media (min-width:1000px){.iEiGUx{grid-template-columns:repeat(12,1fr);-webkit-column-gap:40px;column-gap:40px;}}/*!sc*/ data-styled.g10[id="sc-341qbk-0"]{content:"iEiGUx,"}/*!sc*/ .dNLxeO a,.dNLxeO button{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-height:40px;padding:0 clamp(8px,1.1111111vw,16px);background-color:var(--cobalt);border:1px solid var(--cobalt);border-radius:4px;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:16px;line-height:100%;font-weight:500;color:var(--white89);text-align:center;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .dNLxeO a:hover,.dNLxeO button:hover{background-color:var(--cobaltDark);border:1px solid var(--cobaltDark);}/*!sc*/ .dNLxeO a:active,.dNLxeO button:active{background-color:var(--midnight);border:1px solid var(--midnight);}/*!sc*/ .dNLxeO a:disabled,.dNLxeO button:disabled{background-color:var(--white89Static);border:1px solid var(--white89Static);color:var(--black43Static);cursor:not-allowed;}/*!sc*/ .dNLxeO a svg,.dNLxeO button svg{margin-right:clamp(8px,1.1111111vw,16px);}/*!sc*/ .dNLxeO a svg path,.dNLxeO button svg path{fill:var(--white);}/*!sc*/ @media (max-width:999px){.dNLxeO{-webkit-order:null;-ms-flex-order:null;order:null;}}/*!sc*/ @media (max-width:1148px){}/*!sc*/ .dusHxG a,.dusHxG button{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-height:40px;padding:0 clamp(8px,1.1111111vw,16px);background-color:var(--cobalt);border:1px solid var(--cobalt);border-radius:4px;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:16px;line-height:100%;font-weight:500;color:var(--white89);text-align:center;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .dusHxG a:hover,.dusHxG button:hover{background-color:var(--cobaltDark);border:1px solid var(--cobaltDark);}/*!sc*/ .dusHxG a:active,.dusHxG button:active{background-color:var(--midnight);border:1px solid var(--midnight);}/*!sc*/ .dusHxG a:disabled,.dusHxG button:disabled{background-color:var(--white89Static);border:1px solid var(--white89Static);color:var(--black43Static);cursor:not-allowed;}/*!sc*/ .dusHxG a svg,.dusHxG button svg{margin-right:clamp(8px,1.1111111vw,16px);}/*!sc*/ .dusHxG a svg path,.dusHxG button svg path{fill:var(--white);}/*!sc*/ @media (max-width:999px){}/*!sc*/ @media (max-width:1148px){}/*!sc*/ data-styled.g18[id="sc-1gqa40i-0"]{content:"dNLxeO,dusHxG,"}/*!sc*/ .iywJxA a,.iywJxA button{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;font-size:16px;line-height:100%;font-weight:500;text-align:center;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';min-height:40px;padding:0 clamp(8px,1.1111111vw,16px);border:1px solid var(--cobalt);border-radius:4px;color:var(--cobalt);-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .iywJxA a:hover,.iywJxA button:hover{color:var(--cobaltDark);border:1px solid var(--cobaltDark);box-shadow:inset 0 0 0 1px var(--cobaltDark);}/*!sc*/ .iywJxA a:active,.iywJxA button:active{background-color:var(--midnight);border:1px solid var(--midnight);box-shadow:none;color:var(--white89);}/*!sc*/ @media (max-width:999px){.iywJxA{-webkit-order:null;-ms-flex-order:null;order:null;}}/*!sc*/ data-styled.g19[id="sc-1gqa40i-1"]{content:"iywJxA,"}/*!sc*/ .bRlnna{padding:clamp(8px,0.55vw,8px) clamp(8px,1.1111111vw,16px);background-color:var(--midnight100);border-radius:4px;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:16px;line-height:100%;font-weight:500;text-align:center;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;background-color:var(--midnight);color:var(--white89);}/*!sc*/ .bRlnna:hover{background-color:var(--midnight200);}/*!sc*/ .bRlnna:hover{background-color:var(--midnight);}/*!sc*/ .fHIFgO{padding:clamp(8px,0.55vw,8px) clamp(8px,1.1111111vw,16px);background-color:var(--midnight100);border-radius:4px;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:16px;line-height:100%;font-weight:500;text-align:center;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .fHIFgO:hover{background-color:var(--midnight200);}/*!sc*/ data-styled.g21[id="sc-1gqa40i-3"]{content:"bRlnna,fHIFgO,"}/*!sc*/ .iVDwa h1{font-size:clamp(32px,3.333333vw,48px);line-height:120%;}/*!sc*/ .iVDwa h2{font-size:clamp(24px,2.222222vw,32px);line-height:120%;margin-bottom:clamp(16px,1.6666666vw,24px);-webkit-scroll-margin-top:calc(64px + clamp(24px,2.7777777vw,40px));-moz-scroll-margin-top:calc(64px + clamp(24px,2.7777777vw,40px));-ms-scroll-margin-top:calc(64px + clamp(24px,2.7777777vw,40px));scroll-margin-top:calc(64px + clamp(24px,2.7777777vw,40px));}/*!sc*/ .iVDwa h3{font-size:clamp(20px,1.666666vw,24px);line-height:120%;margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .iVDwa h4{font-size:clamp(18px,1.388888vw,20px);line-height:120%;margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .iVDwa > p:not(:last-child){margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .iVDwa .next-image:not(:first-child){margin-top:clamp(24px,2.7777777vw,40px);}/*!sc*/ .iVDwa .next-image:not(:last-child){margin-bottom:clamp(24px,2.7777777vw,40px);}/*!sc*/ .iVDwa .next-image.half-size{width:calc((100% / 6) * 4);margin-left:auto;margin-right:auto;}/*!sc*/ @media (min-width:1000px){.iVDwa .next-image.half-size{width:50%;}}/*!sc*/ .iVDwa .caption{margin-top:calc((clamp(24px,2.7777777vw,40px) - clamp(8px,1.1111111vw,16px)) * -1);color:var(--black60);text-align:center;}/*!sc*/ .iVDwa .caption:not(:last-child){margin-bottom:clamp(24px,2.7777777vw,40px);}/*!sc*/ .iVDwa b{font-weight:600;}/*!sc*/ .iVDwa a{-webkit-text-decoration:underline;text-decoration:underline;color:var(--cobalt);}/*!sc*/ .iVDwa a:hover{color:var(--cobaltDark);}/*!sc*/ .iVDwa a:active{color:var(--midnight);}/*!sc*/ .iVDwa ul li{position:relative;margin-bottom:clamp(8px,1.1111111vw,16px);padding-left:28px;}/*!sc*/ .iVDwa ul li::before{content:'';width:12px;height:2px;background-image:url('/images/list-item.svg');-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;margin-right:clamp(8px,1.1111111vw,16px);margin-top:calc((clamp(16px,1.25vw,18px) * 0.7) - 2px);position:absolute;left:0;top:0;}/*!sc*/ .iVDwa ul li:nth-child(even)::before{-webkit-transform:rotate(180deg);-ms-transform:rotate(180deg);transform:rotate(180deg);}/*!sc*/ .iVDwa ul li:last-child{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .iVDwa ol{counter-reset:number-counter;}/*!sc*/ .iVDwa ol li{counter-increment:number-counter;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;margin-bottom:clamp(8px,1.1111111vw,16px);}/*!sc*/ .iVDwa ol li::before{content:counter(number-counter) '. ';-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;margin-right:calc(clamp(8px,0.55vw,8px) / 2);width:clamp(16px,1.6666666vw,24px);color:var(--ember);font-weight:600;}/*!sc*/ .iVDwa ol li:last-child{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g32[id="sc-bppd0a-0"]{content:"iVDwa,"}/*!sc*/ .exiAmk{border:0;-webkit-clip:rect(1px,1px,1px,1px);clip:rect(1px,1px,1px,1px);-webkit-clip-path:inset(50%);-webkit-clip-path:inset(50%);clip-path:inset(50%);height:1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap;}/*!sc*/ data-styled.g33[id="sc-p8xp9k-0"]{content:"exiAmk,"}/*!sc*/ .BGotQ{position:relative;background:linear-gradient(270deg,#BAAEDD 2%,var(--aqua) 47%,var(--dawn) 103%),var(--dawn);overflow:hidden;}/*!sc*/ data-styled.g34[id="sc-pj9bfx-0"]{content:"BGotQ,"}/*!sc*/ .biwnVt{position:relative;z-index:1;min-height:80px;padding-top:clamp(8px,0.55vw,8px);padding-bottom:clamp(8px,0.55vw,8px);}/*!sc*/ @media (min-width:480px){.biwnVt{min-height:48px;}}/*!sc*/ data-styled.g35[id="sc-pj9bfx-1"]{content:"biwnVt,"}/*!sc*/ .eHzuGi{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:16px;}/*!sc*/ .eHzuGi b{font-weight:500;}/*!sc*/ data-styled.g36[id="sc-pj9bfx-2"]{content:"eHzuGi,"}/*!sc*/ .bynOGA{margin-left:clamp(16px,1.6666666vw,24px);margin-right:clamp(8px,0.55vw,8px);-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .bynOGA path{fill:var(--black89);}/*!sc*/ data-styled.g37[id="sc-pj9bfx-3"]{content:"bynOGA,"}/*!sc*/ .vYBEs button,.vYBEs > a{position:relative;}/*!sc*/ .vYBEs button::before,.vYBEs > a::before{content:'';height:16px;width:100%;background-color:transparent;position:absolute;top:-16px;left:50%;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;border-top:0px solid var(--ember);}/*!sc*/ .vYBEs:hover button::before,.vYBEs:hover > a::before{border-top:4px solid var(--ember);}/*!sc*/ .vYBEs > a,.vYBEs > button{position:relative;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;gap:clamp(6px,0.55vw,8px);-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;height:32px;font-size:clamp(16px,1.25vw,18px);line-height:140%;line-height:100%;}/*!sc*/ @media (min-width:1000px){.vYBEs > a,.vYBEs > button{padding:0 8px;}}/*!sc*/ @media (min-width:1185px){.vYBEs > a,.vYBEs > button{padding:0 16px;}}/*!sc*/ @media (min-width:1000px) and (max-width:1184px){.vYBEs > a,.vYBEs > button{font-size:14px;}}/*!sc*/ @media (min-width:1185px){.vYBEs > a,.vYBEs > button{font-size:clamp(16px,1.25vw,18px);}}/*!sc*/ .vYBEs > a::after,.vYBEs > button::after{content:'';position:absolute;left:0px;bottom:-16px;width:100%;height:16px;}/*!sc*/ .vYBEs > a svg,.vYBEs > button svg{-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;}/*!sc*/ .vYBEs > a path,.vYBEs > button path{stroke:var(--black89);}/*!sc*/ data-styled.g64[id="sc-sztccy-1"]{content:"vYBEs,"}/*!sc*/ .fsSPAE{height:40px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .fsSPAE svg{margin-left:0 !important;-webkit-transform:scale(1.3);-ms-transform:scale(1.3);transform:scale(1.3);}/*!sc*/ data-styled.g65[id="sc-x8zf0x-0"]{content:"fsSPAE,"}/*!sc*/ .frcCV{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ @media (min-width:1000px){.frcCV{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}}/*!sc*/ data-styled.g66[id="sc-x8zf0x-1"]{content:"frcCV,"}/*!sc*/ .ilUxtC{position:relative;}/*!sc*/ data-styled.g67[id="sc-x8zf0x-2"]{content:"ilUxtC,"}/*!sc*/ .hfYdLc{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;height:40px;padding:0 6px 0 8px;border-radius:6px;}/*!sc*/ .hfYdLc:hover{background-color:rgba(160,160,160,0.1);}/*!sc*/ .hfYdLc svg{margin-left:clamp(8px,0.55vw,8px);-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .hfYdLc path,.hfYdLc circle{stroke:var(--black89);}/*!sc*/ data-styled.g68[id="sc-x8zf0x-3"]{content:"hfYdLc,"}/*!sc*/ .CaIFK{width:clamp(12px,1vw,16px);height:clamp(12px,1vw,16px);margin-right:8px;}/*!sc*/ .CaIFK path{stroke-width:0;fill:var(--black89);}/*!sc*/ data-styled.g69[id="sc-x8zf0x-4"]{content:"CaIFK,"}/*!sc*/ .gaJYBC{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;font-size:clamp(12px,1.25vw,14px);}/*!sc*/ data-styled.g70[id="sc-x8zf0x-5"]{content:"gaJYBC,"}/*!sc*/ .cLtIBO{margin-left:8px;}/*!sc*/ .cLtIBO svg{width:6px;height:6px;}/*!sc*/ data-styled.g71[id="sc-x8zf0x-6"]{content:"cLtIBO,"}/*!sc*/ .RImBQ{display:none;}/*!sc*/ @media (min-width:1000px){.RImBQ{display:block;}}/*!sc*/ data-styled.g77[id="sc-l7xw7o-0"]{content:"RImBQ,"}/*!sc*/ @media (min-width:1000px){.dlApDH{display:none;}}/*!sc*/ data-styled.g78[id="sc-104qbzc-0"]{content:"dlApDH,"}/*!sc*/ .iVqRvK{position:relative;}/*!sc*/ .iVqRvK:hover > div:nth-child(2){display:block;}/*!sc*/ data-styled.g79[id="sc-1jn5toj-0"]{content:"iVqRvK,"}/*!sc*/ .gvNydw{position:absolute;display:none;padding:clamp(8px,1.1111111vw,16px);left:calc(50% + 0px);bottom:calc(100% + 18px);width:-webkit-max-content;width:-moz-max-content;width:max-content;max-width:320px;color:var(--white);-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);box-shadow:0px 16px 16px rgba(0,0,0,0.16);z-index:3;line-height:150%;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;bottom:initial;top:calc(100% + 18px);background-color:var(--midnight);}/*!sc*/ .gvNydw:after{content:'';position:absolute;bottom:-8px;left:50%;width:16px;height:16px;-webkit-transform:translateX(calc(-50% - 0px)) rotate(45deg);-ms-transform:translateX(calc(-50% - 0px)) rotate(45deg);transform:translateX(calc(-50% - 0px)) rotate(45deg);bottom:initial;top:-8px;}/*!sc*/ .gvNydw:before{content:'';position:absolute;bottom:-20px;left:50%;width:100%;height:20px;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);bottom:initial;top:-20px;}/*!sc*/ .gvNydw:after{background-color:var(--midnight);}/*!sc*/ data-styled.g80[id="sc-1jn5toj-1"]{content:"gvNydw,"}/*!sc*/ .gFwDBS{width:100%;position:-webkit-sticky;position:sticky;top:0px;z-index:4;background-color:var(--white);box-shadow:inset 0px -1px 0px var(--midnight200);}/*!sc*/ data-styled.g94[id="sc-642778-0"]{content:"gFwDBS,"}/*!sc*/ .kDVWNz{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;padding-top:0;padding-bottom:0;-webkit-column-gap:0;column-gap:0;height:70px;}/*!sc*/ data-styled.g95[id="sc-642778-1"]{content:"kDVWNz,"}/*!sc*/ .iUCGVb{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .iUCGVb > a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ data-styled.g96[id="sc-642778-2"]{content:"iUCGVb,"}/*!sc*/ .fzfQXR{display:none;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ @media (min-width:1000px){.fzfQXR{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;gap:clamp(8px,0.55vw,8px);}}/*!sc*/ data-styled.g97[id="sc-642778-3"]{content:"fzfQXR,"}/*!sc*/ .gWflGj{display:none;}/*!sc*/ @media (min-width:1000px){.gWflGj{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-left:clamp(8px,1.1111111vw,16px);}}/*!sc*/ @media (min-width:1185px){.gWflGj{margin-left:clamp(16px,1.6666666vw,24px);}}/*!sc*/ data-styled.g98[id="sc-642778-4"]{content:"gWflGj,"}/*!sc*/ .iMkZOP{text-align:center;-webkit-text-decoration:none;text-decoration:none;margin-right:clamp(8px,0.55vw,8px);font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:14px;font-weight:500;line-height:100%;color:var(--cobalt);-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .iMkZOP:hover{color:var(--cobaltDark);}/*!sc*/ @media (min-width:1185px){.iMkZOP{font-size:16px;}}/*!sc*/ data-styled.g99[id="sc-642778-5"]{content:"iMkZOP,"}/*!sc*/ .byVcBP{-webkit-order:initial;-ms-flex-order:initial;order:initial;}/*!sc*/ @media (min-width:1000px) and (max-width:1184px){.byVcBP > a{font-size:14px;}}/*!sc*/ data-styled.g101[id="sc-642778-7"]{content:"byVcBP,"}/*!sc*/ @media (min-width:1000px) and (max-width:1184px){.ZfzPg > a{font-size:14px;}}/*!sc*/ data-styled.g102[id="sc-642778-8"]{content:"ZfzPg,"}/*!sc*/ .dfqCkY{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;gap:clamp(8px,1.1111111vw,16px);}/*!sc*/ @media (min-width:1000px){.dfqCkY{display:none;}}/*!sc*/ data-styled.g103[id="sc-642778-9"]{content:"dfqCkY,"}/*!sc*/ .jthqEi{width:40px;height:40px;position:relative;}/*!sc*/ .jthqEi span{width:24px;height:2px;background-color:var(--black89);display:block;position:absolute;top:11px;left:8px;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;}/*!sc*/ .jthqEi span:nth-child(2){top:19px;}/*!sc*/ .jthqEi span:nth-child(3){top:27px;}/*!sc*/ data-styled.g106[id="sc-642778-12"]{content:"jthqEi,"}/*!sc*/ .eYKlFj{position:relative;}/*!sc*/ data-styled.g113[id="sc-f34alj-0"]{content:"eYKlFj,"}/*!sc*/ .eRABuG img,.eRABuG video{width:100%;}/*!sc*/ data-styled.g118[id="sc-f34alj-5"]{content:"eRABuG,"}/*!sc*/ .iLbMmI{background-color:var(--midnightStatic);}/*!sc*/ data-styled.g119[id="sc-110qyy0-0"]{content:"iLbMmI,"}/*!sc*/ .lbDmQZ{background-color:var(--midnightStatic);color:var(--white89Static);}/*!sc*/ data-styled.g120[id="sc-110qyy0-1"]{content:"lbDmQZ,"}/*!sc*/ .gJgqjM{row-gap:0;}/*!sc*/ .gJgqjM a{-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .gJgqjM a:hover{color:var(--white89Static);}/*!sc*/ data-styled.g121[id="sc-110qyy0-2"]{content:"gJgqjM,"}/*!sc*/ .lkzDEo{grid-column:1/-1;}/*!sc*/ .lkzDEo:not(:first-child){margin-top:clamp(24px,2.7777777vw,40px);}/*!sc*/ @media (min-width:1000px){.lkzDEo{grid-column:span 2;}.lkzDEo:not(:first-child){margin-top:0;}}/*!sc*/ data-styled.g123[id="sc-110qyy0-4"]{content:"lkzDEo,"}/*!sc*/ .hEJurh{font-weight:600;margin-bottom:clamp(16px,1.6666666vw,24px);border-bottom:1px solid var(--midnight200DarkStatic);padding-bottom:clamp(8px,0.55vw,8px);}/*!sc*/ @media (min-width:1000px){.hEJurh{margin-bottom:clamp(8px,1.1111111vw,16px);border-bottom:none;padding-bottom:0;}}/*!sc*/ data-styled.g124[id="sc-110qyy0-5"]{content:"hEJurh,"}/*!sc*/ .dfZRgo{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}/*!sc*/ .dfZRgo li{width:calc(50% - 12px);font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;color:var(--black60DarkStatic);}/*!sc*/ .dfZRgo li:not(:last-child){margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ .dfZRgo + ul{margin-top:clamp(16px,1.6666666vw,24px);padding-top:clamp(16px,1.6666666vw,24px);border-top:1px solid var(--midnight200DarkStatic);}/*!sc*/ @media (min-width:1000px){.dfZRgo{display:block;}.dfZRgo li{width:100%;}.dfZRgo li:not(:last-child){margin-bottom:clamp(8px,1.1111111vw,16px);}.dfZRgo + ul{margin-top:clamp(8px,1.1111111vw,16px);padding-top:clamp(8px,1.1111111vw,16px);}}/*!sc*/ data-styled.g125[id="sc-110qyy0-6"]{content:"dfZRgo,"}/*!sc*/ .hxrqCH{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;grid-column:1/-1;margin-top:clamp(40px,3.8888888vw,56px);color:var(--black60DarkStatic);margin-left:auto;margin-right:auto;}/*!sc*/ @media (min-width:1000px){.hxrqCH{-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;margin-left:0;margin-right:0;}}/*!sc*/ data-styled.g127[id="sc-110qyy0-8"]{content:"hxrqCH,"}/*!sc*/ .eTMaTC{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ .eTMaTC li{font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;}/*!sc*/ .eTMaTC li:not(:last-child){margin-right:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g128[id="sc-110qyy0-9"]{content:"eTMaTC,"}/*!sc*/ .FCYKc{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;text-align:center;}/*!sc*/ .FCYKc p{font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:clamp(14px,1.111111vw,16px);line-height:150%;}/*!sc*/ .FCYKc img{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ @media (min-width:1000px){.FCYKc{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;text-align:left;}.FCYKc img{margin-right:clamp(8px,0.55vw,8px);margin-bottom:0;}}/*!sc*/ data-styled.g129[id="sc-110qyy0-10"]{content:"FCYKc,"}/*!sc*/ .hHcNsV{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;-webkit-order:-1;-ms-flex-order:-1;order:-1;margin-bottom:clamp(40px,3.8888888vw,56px);}/*!sc*/ @media (min-width:1000px){.hHcNsV{-webkit-order:0;-ms-flex-order:0;order:0;margin-bottom:0px;margin-left:clamp(16px,1.6666666vw,24px);}}/*!sc*/ data-styled.g130[id="sc-110qyy0-11"]{content:"hHcNsV,"}/*!sc*/ .kTYxrK{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}/*!sc*/ .kTYxrK > img{height:24px;}/*!sc*/ @media (min-width:1000px){.kTYxrK{display:none;}}/*!sc*/ data-styled.g131[id="sc-110qyy0-12"]{content:"kTYxrK,"}/*!sc*/ .jDjEjm{background-color:var(--white);}/*!sc*/ data-styled.g135[id="sc-113110s-0"]{content:"jDjEjm,"}/*!sc*/ .fKvvQv{margin-top:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g166[id="sc-1rmt31m-0"]{content:"fKvvQv,"}/*!sc*/ .jRRRkd{font-size:clamp(18px,1.388888vw,20px);line-height:120%;}/*!sc*/ data-styled.g167[id="sc-1rmt31m-1"]{content:"jRRRkd,"}/*!sc*/ .hFbnZY{position:relative;grid-column:span 6;-webkit-align-self:flex-start;-ms-flex-item-align:start;align-self:flex-start;}/*!sc*/ .hFbnZY h2,.hFbnZY img{-webkit-text-decoration:underline;text-decoration:underline;-webkit-text-decoration-color:transparent;text-decoration-color:transparent;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.15s;}/*!sc*/ .hFbnZY:hover h2{-webkit-text-decoration-color:var(--black89);text-decoration-color:var(--black89);}/*!sc*/ .hFbnZY:hover > div:first-child img{-webkit-transform:scale(1.1);-ms-transform:scale(1.1);transform:scale(1.1);}/*!sc*/ @media (min-width:1000px){.hFbnZY{grid-column:span 4;}}/*!sc*/ data-styled.g168[id="sc-1rmt31m-2"]{content:"hFbnZY,"}/*!sc*/ .kPnXsq{position:relative;}/*!sc*/ data-styled.g169[id="sc-1rmt31m-3"]{content:"kPnXsq,"}/*!sc*/ .gEeIIO{margin-top:clamp(8px,1.1111111vw,16px);color:var(--black60);max-height:calc((clamp(14px,1.111111vw,16px) * 1.5) * 2);height:calc((clamp(14px,1.111111vw,16px) * 1.5) * 2);display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;text-overflow:ellipsis;}/*!sc*/ data-styled.g170[id="sc-1rmt31m-4"]{content:"gEeIIO,"}/*!sc*/ .cXSKfn{margin-top:clamp(8px,1.1111111vw,16px);color:var(--black60);}/*!sc*/ data-styled.g171[id="sc-1rmt31m-5"]{content:"cXSKfn,"}/*!sc*/ .czOUJq{position:absolute;top:0px;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);right:clamp(8px,1.1111111vw,16px);padding:clamp(8px,0.55vw,8px);border-radius:100px;background-color:var(--midnight);color:var(--white89);}/*!sc*/ data-styled.g172[id="sc-1rmt31m-6"]{content:"czOUJq,"}/*!sc*/ .fwLHNa{margin-bottom:clamp(8px,1.1111111vw,16px);color:var(--black60);}/*!sc*/ data-styled.g174[id="sc-1rmt31m-8"]{content:"fwLHNa,"}/*!sc*/ .igcyJi{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-top:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g175[id="sc-1rmt31m-9"]{content:"igcyJi,"}/*!sc*/ .kmpYbr{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:var(--black60);}/*!sc*/ .kmpYbr:not(:last-child){margin-right:clamp(8px,1.1111111vw,16px);}/*!sc*/ data-styled.g176[id="sc-1rmt31m-10"]{content:"kmpYbr,"}/*!sc*/ .jNqJTV{margin-right:clamp(8px,0.55vw,8px);width:clamp(16px,1.6666666vw,24px);}/*!sc*/ .jNqJTV img{border-radius:100%;}/*!sc*/ data-styled.g177[id="sc-1rmt31m-11"]{content:"jNqJTV,"}/*!sc*/ .kCgak{row-gap:40px;padding-top:clamp(8px,1.1111111vw,16px);padding-bottom:clamp(8px,1.1111111vw,16px);-webkit-scroll-margin-top:calc(64px + clamp(8px,1.1111111vw,16px));-moz-scroll-margin-top:calc(64px + clamp(8px,1.1111111vw,16px));-ms-scroll-margin-top:calc(64px + clamp(8px,1.1111111vw,16px));scroll-margin-top:calc(64px + clamp(8px,1.1111111vw,16px));}/*!sc*/ data-styled.g188[id="sc-1x1qs33-0"]{content:"kCgak,"}/*!sc*/ .eHPLYz{grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.eHPLYz{grid-column:1/8;}}/*!sc*/ data-styled.g189[id="sc-1x1qs33-1"]{content:"eHPLYz,"}/*!sc*/ .bbgpAb{margin-bottom:clamp(8px,1.1111111vw,16px);color:var(--black60);}/*!sc*/ data-styled.g190[id="sc-1x1qs33-2"]{content:"bbgpAb,"}/*!sc*/ .kbGmRn{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}/*!sc*/ .kbGmRn button{margin-right:clamp(8px,0.55vw,8px);margin-bottom:clamp(8px,0.55vw,8px);}/*!sc*/ data-styled.g191[id="sc-1x1qs33-3"]{content:"kbGmRn,"}/*!sc*/ .jbJLjW{grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.jbJLjW{grid-column:9/13;}}/*!sc*/ data-styled.g192[id="sc-1x1qs33-4"]{content:"jbJLjW,"}/*!sc*/ .eHKrZY{position:relative;}/*!sc*/ .eHKrZY svg{width:24px;height:24px;position:absolute;top:50%;right:clamp(8px,1.1111111vw,16px);-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);pointer-events:none;}/*!sc*/ .eHKrZY svg path{stroke:var(--midnight600);}/*!sc*/ data-styled.g193[id="sc-1x1qs33-5"]{content:"eHKrZY,"}/*!sc*/ .dEbLBX{padding-right:calc(1.5 * clamp(8px,1.1111111vw,16px) + 24px);border:1px solid var(--midnight400);border-radius:4px;background-color:var(--white);color:var(--black89);}/*!sc*/ .dEbLBX::-webkit-input-placeholder{color:var(--black60);}/*!sc*/ .dEbLBX::-moz-placeholder{color:var(--black60);}/*!sc*/ .dEbLBX:-ms-input-placeholder{color:var(--black60);}/*!sc*/ .dEbLBX::placeholder{color:var(--black60);}/*!sc*/ .dEbLBX:hover{border:1px solid var(--midnight600);}/*!sc*/ .dEbLBX:focus{outline:none;border:1px solid var(--midnight600);}/*!sc*/ .dEbLBX:focus::-webkit-input-placeholder{color:var(--black89);}/*!sc*/ .dEbLBX:focus::-moz-placeholder{color:var(--black89);}/*!sc*/ .dEbLBX:focus:-ms-input-placeholder{color:var(--black89);}/*!sc*/ .dEbLBX:focus::placeholder{color:var(--black89);}/*!sc*/ .dEbLBX:focus + svg path{stroke:var(--black89);}/*!sc*/ data-styled.g194[id="sc-1x1qs33-6"]{content:"dEbLBX,"}/*!sc*/ .gmrAKl{grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.gmrAKl{grid-column:1/5;}}/*!sc*/ data-styled.g199[id="sc-12dktbk-0"]{content:"gmrAKl,"}/*!sc*/ .euHOTT{margin-bottom:clamp(8px,1.1111111vw,16px);color:var(--black60);}/*!sc*/ data-styled.g200[id="sc-12dktbk-1"]{content:"euHOTT,"}/*!sc*/ .bycsNT{width:85%;}/*!sc*/ @media (min-width:1000px){.bycsNT{width:100%;}}/*!sc*/ data-styled.g201[id="sc-12dktbk-2"]{content:"bycsNT,"}/*!sc*/ .jpTRmk{margin-top:clamp(16px,1.6666666vw,24px);color:var(--black60);}/*!sc*/ data-styled.g202[id="sc-12dktbk-3"]{content:"jpTRmk,"}/*!sc*/ .hSdoXj{margin-bottom:clamp(40px,3.8888888vw,56px);}/*!sc*/ @media (min-width:1000px){.hSdoXj{width:70%;margin-bottom:0;}}/*!sc*/ data-styled.g203[id="sc-12dktbk-4"]{content:"hSdoXj,"}/*!sc*/ .UOdTs{margin-top:clamp(40px,3.8888888vw,56px);padding-bottom:clamp(8px,1.1111111vw,16px);border-bottom:1px solid var(--midnight200);color:var(--black60);}/*!sc*/ @media (min-width:1000px){.UOdTs{margin-top:clamp(24px,2.7777777vw,40px);}}/*!sc*/ data-styled.g204[id="sc-12dktbk-5"]{content:"UOdTs,"}/*!sc*/ .gJVQtz:hover > a{opacity:0.5;}/*!sc*/ data-styled.g205[id="sc-12dktbk-6"]{content:"gJVQtz,"}/*!sc*/ .bMpFSo{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;margin-top:-1px;border-top:1px solid var(--midnight200);border-bottom:1px solid var(--midnight200);padding:clamp(8px,1.1111111vw,16px) 0;font-family:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size:16px;line-height:100%;-webkit-transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;transition:cubic-bezier(0.455,0.03,0.515,0.955) 0.05s;}/*!sc*/ .bMpFSo img{margin-left:clamp(8px,0.55vw,8px);}/*!sc*/ .bMpFSo:hover{opacity:1 !important;}/*!sc*/ data-styled.g206[id="sc-12dktbk-7"]{content:"bMpFSo,"}/*!sc*/ .cvvPyH{padding-bottom:0;}/*!sc*/ data-styled.g367[id="sc-gm7jws-0"]{content:"cvvPyH,"}/*!sc*/ .hOICLM{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g368[id="sc-gm7jws-1"]{content:"hOICLM,"}/*!sc*/ .inaKfJ{font-size:clamp(12px,0.972222vw,14px);line-height:100%;text-transform:uppercase;color:var(--black60);}/*!sc*/ data-styled.g369[id="sc-gm7jws-2"]{content:"inaKfJ,"}/*!sc*/ .eSHXQq{grid-auto-flow:dense;padding-top:clamp(8px,1.1111111vw,16px);}/*!sc*/ @media (min-width:1000px){.eSHXQq{row-gap:clamp(56px,5.5555555vw,80px);}}/*!sc*/ data-styled.g370[id="sc-gm7jws-3"]{content:"eSHXQq,"}/*!sc*/ .bnWckH{grid-column:1/-1;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ data-styled.g371[id="sc-gm7jws-4"]{content:"bnWckH,"}/*!sc*/ .gxjDTM{font-size:clamp(16px,1.25vw,18px);line-height:140%;margin-top:0.25em;margin-right:0.5em;width:auto;}/*!sc*/ .gxjDTM{font-size:clamp(16px,1.25vw,18px);line-height:140%;margin-top:0.25em;margin-right:0.5em;width:auto;}/*!sc*/ .gxjDTM{font-size:clamp(16px,1.25vw,18px);line-height:140%;margin-top:0.25em;margin-right:0.5em;width:auto;}/*!sc*/ .gxjDTM{font-size:clamp(16px,1.25vw,18px);line-height:140%;margin-top:0.25em;margin-right:0.5em;width:auto;}/*!sc*/ data-styled.g822[id="sc-dpugv6-0"]{content:"gxjDTM,"}/*!sc*/ .fxicEm{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;}/*!sc*/ data-styled.g823[id="sc-dpugv6-1"]{content:"fxicEm,"}/*!sc*/ .jOTrdO{padding-bottom:clamp(16px,1.6666666vw,24px);-webkit-flex:1;-ms-flex:1;flex:1;}/*!sc*/ .jOTrdO label.hidden{position:absolute;-webkit-clip:rect(1px,1px,1px,1px);clip:rect(1px,1px,1px,1px);padding:0px;border:0;height:1px;width:1px;overflow:hidden;}/*!sc*/ .jOTrdO.error label,.jOTrdO.error p.error{color:#bd0100;}/*!sc*/ .jOTrdO.error input{border-color:#bd0100;padding-right:30px;}/*!sc*/ .dark-mode .sc-dpugv6-2.error label,.footer-subscription-form .jOTrdO.error label,.dark-mode .jOTrdO.error p.error,.footer-subscription-form .jOTrdO.error p.error{color:#e59999;}/*!sc*/ .dark-mode .sc-dpugv6-2.error input,.footer-subscription-form .jOTrdO.error input{border-color:#e59999;}/*!sc*/ .jOTrdO .error.error-checkbox{margin-top:-0.75em;margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g824[id="sc-dpugv6-2"]{content:"jOTrdO,"}/*!sc*/ .jyeItc{font-size:clamp(16px,1.25vw,18px);line-height:140%;background:transparent;border-radius:4px;box-sizing:border-box;margin-top:clamp(8px,0.55vw,8px);margin-bottom:clamp(8px,1.1111111vw,16px);outline:none;border:1px solid #a6a8b3;color:rgba(0,0,0,0.89);}/*!sc*/ .jyeItc:hover,.jyeItc:focus{border-color:#4d5167;}/*!sc*/ .jyeItc::-webkit-input-placeholder{color:rgba(0,0,0,0.38);}/*!sc*/ .jyeItc::-moz-placeholder{color:rgba(0,0,0,0.38);}/*!sc*/ .jyeItc:-ms-input-placeholder{color:rgba(0,0,0,0.38);}/*!sc*/ .jyeItc::placeholder{color:rgba(0,0,0,0.38);}/*!sc*/ .dark-mode .sc-dpugv6-3,.footer-subscription-form .jyeItc{border-color:#8b8e9c;color:rgba(255,255,255,0.89);}/*!sc*/ .dark-mode .sc-dpugv6-3:hover,.footer-subscription-form .jyeItc:hover,.dark-mode .jyeItc:focus,.footer-subscription-form .jyeItc:focus{border-color:rgba(255,255,255,0.89);}/*!sc*/ .dark-mode .sc-dpugv6-3::-webkit-input-placeholder,.footer-subscription-form .jyeItc::-webkit-input-placeholder{color:rgba(255,255,255,0.6);}/*!sc*/ .dark-mode .sc-dpugv6-3::-moz-placeholder,.footer-subscription-form .jyeItc::-moz-placeholder{color:rgba(255,255,255,0.6);}/*!sc*/ .dark-mode .sc-dpugv6-3:-ms-input-placeholder,.footer-subscription-form .jyeItc:-ms-input-placeholder{color:rgba(255,255,255,0.6);}/*!sc*/ .dark-mode .sc-dpugv6-3::placeholder,.footer-subscription-form .jyeItc::placeholder{color:rgba(255,255,255,0.6);}/*!sc*/ data-styled.g825[id="sc-dpugv6-3"]{content:"jyeItc,"}/*!sc*/ .dVURbw{position:relative;}/*!sc*/ .dVURbw svg{position:absolute;top:20px;right:10px;}/*!sc*/ .dVURbw svg path{fill:#BD0100;}/*!sc*/ .dark-mode .sc-dpugv6-4 svg path,.footer-subscription-form .dVURbw svg path{fill:#E59999;}/*!sc*/ data-styled.g826[id="sc-dpugv6-4"]{content:"dVURbw,"}/*!sc*/ .tbxZQ{padding-bottom:clamp(16px,1.6666666vw,24px);cursor:pointer;}/*!sc*/ .footer-subscription-form .sc-dpugv6-8 a{color:#c3f0f7;}/*!sc*/ data-styled.g830[id="sc-dpugv6-8"]{content:"tbxZQ,"}/*!sc*/ .kfiUvs{background-color:var(--midnightStatic);}/*!sc*/ data-styled.g831[id="sc-1l1rr80-0"]{content:"kfiUvs,"}/*!sc*/ .ktDrYh{padding:0;border-bottom:1px solid var(--midnight200);grid-column:1/-1;padding-bottom:clamp(40px,3.8888888vw,56px);padding-top:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g832[id="sc-1l1rr80-1"]{content:"ktDrYh,"}/*!sc*/ .fXIBze{color:var(--whiteStatic);margin-bottom:clamp(8px,0.55vw,8px);}/*!sc*/ data-styled.g833[id="sc-1l1rr80-2"]{content:"fXIBze,"}/*!sc*/ .STEoT{font-size:clamp(16px,1.25vw,18px);line-height:140%;color:var(--black60);margin-bottom:clamp(8px,1.1111111vw,16px);}/*!sc*/ data-styled.g834[id="sc-1l1rr80-3"]{content:"STEoT,"}/*!sc*/ .jtUgWQ{grid-column:1/10;}/*!sc*/ @media (min-width:1000px){.jtUgWQ{grid-column:1/-1;}}/*!sc*/ data-styled.g835[id="sc-1l1rr80-4"]{content:"jtUgWQ,"}/*!sc*/ .iRKbu{grid-column:1/-1;}/*!sc*/ @media (min-width:1000px){.iRKbu{grid-column:-1;}}/*!sc*/ data-styled.g837[id="sc-1l1rr80-6"]{content:"iRKbu,"}/*!sc*/ .zNVTh{margin-bottom:clamp(16px,1.6666666vw,24px);}/*!sc*/ data-styled.g838[id="sc-1l1rr80-7"]{content:"zNVTh,"}/*!sc*/ .grqGRk{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-webkit-justify-content:start;-ms-flex-pack:start;justify-content:start;}/*!sc*/ .grqGRk:hover p{color:var(--whiteStatic);}/*!sc*/ @media (min-width:1000px){.grqGRk{-webkit-box-pack:end;-webkit-justify-content:end;-ms-flex-pack:end;justify-content:end;}}/*!sc*/ data-styled.g839[id="sc-1l1rr80-8"]{content:"grqGRk,"}/*!sc*/ .cWNuoE{width:24px;}/*!sc*/ data-styled.g840[id="sc-1l1rr80-9"]{content:"cWNuoE,"}/*!sc*/ .gbTDDa{color:var(--white89Static);margin-left:clamp(8px,1.1111111vw,16px);}/*!sc*/ data-styled.g841[id="sc-1l1rr80-10"]{content:"gbTDDa,"}/*!sc*/ .hLJbTA{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;}/*!sc*/ .hLJbTA .next-image{width:24px;}/*!sc*/ .hLJbTA a:not(:last-child){margin-right:clamp(16px,1.6666666vw,24px);}/*!sc*/ @media (min-width:1000px){.hLJbTA a:not(:last-child){margin-right:clamp(8px,0.55vw,8px);}}/*!sc*/ data-styled.g842[id="sc-1l1rr80-11"]{content:"hLJbTA,"}/*!sc*/ .irPQuO{max-width:300px;padding-right:clamp(8px,0.55vw,8px);-webkit-flex:1 1 auto;-ms-flex:1 1 auto;flex:1 1 auto;}/*!sc*/ .irPQuO .sc-dpugv6-2 input{height:40px;background-color:var(--whiteStatic);color:var(--black89Static);}/*!sc*/ .irPQuO .sc-dpugv6-2 input::-webkit-input-placeholder{color:var(--black43Static);}/*!sc*/ .irPQuO .sc-dpugv6-2 input::-moz-placeholder{color:var(--black43Static);}/*!sc*/ .irPQuO .sc-dpugv6-2 input:-ms-input-placeholder{color:var(--black43Static);}/*!sc*/ .irPQuO .sc-dpugv6-2 input::placeholder{color:var(--black43Static);}/*!sc*/ data-styled.g844[id="sc-1l1rr80-13"]{content:"irPQuO,"}/*!sc*/ .ktKeKH{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .ktKeKH .sc-dpugv6-2 .error.error-checkbox{margin-top:0;}/*!sc*/ .ktKeKH .sc-dpugv6-8{line-height:120%;color:var(--black60);}/*!sc*/ .ktKeKH .sc-dpugv6-8 a{color:var(--black60);}/*!sc*/ .ktKeKH .sc-dpugv6-8 a:hover{color:var(--whiteStatic);}/*!sc*/ .ktKeKH .sc-dpugv6-0{width:18px;height:18px;margin-top:0;}/*!sc*/ data-styled.g845[id="sc-1l1rr80-14"]{content:"ktKeKH,"}/*!sc*/ .bjRxKo{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ data-styled.g846[id="sc-1l1rr80-15"]{content:"bjRxKo,"}/*!sc*/ .edUoUL{margin-top:clamp(8px,0.55vw,8px);}/*!sc*/ data-styled.g847[id="sc-1l1rr80-16"]{content:"edUoUL,"}/*!sc*/ .lnorCS{background-color:var(--white);}/*!sc*/ data-styled.g858[id="sc-1yne8f3-0"]{content:"lnorCS,"}/*!sc*/ </style></head><body class="hotjar"><script>window.RUNTIME_ENV = "live"; window.LOGGER_LOG_LEVEL = "error"</script><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-N4F4J3" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><div id="__next"><div><div class="sc-pj9bfx-0 BGotQ"><div class="sc-341qbk-0 sc-pj9bfx-1 iEiGUx biwnVt"><div class="sc-pj9bfx-2 eHzuGi"><div><div class="sc-bppd0a-0 iVDwa"><p>Are you an agency specialized in UX, digital marketing, or growth? Join our <a href="https://www.hotjar.com/partners/">Partner Program</a></p></div></div><button class="sc-pj9bfx-3 bynOGA"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M11.0255 11.9999L6 17.0255L6.97452 18L12 12.9745L17.0255 18L18 17.0255L12.9745 11.9999L17.9999 6.97452L17.0254 6L12 11.0254L6.97463 6L6.00011 6.97452L11.0255 11.9999Z" fill="black"></path></svg><span class="sc-p8xp9k-0 exiAmk">Close banner</span></button></div></div></div><nav class="sc-642778-0 gFwDBS"><div class="sc-341qbk-0 sc-642778-1 iEiGUx kDVWNz"><div class="sc-642778-2 iUCGVb"><a href="https://www.hotjar.com/"><svg width="130" height="44" viewBox="0 0 521 178" fill="none" xmlns="http://www.w3.org/2000/svg"><mask id="mask0_148_224" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="400" height="104"><path d="M399.998 0H0V103.213H399.998V0Z" fill="white"></path></mask><g mask="url(#mask0_148_224)"><path d="M104.648 78.2608V0.102875H116.799V30.9082C120.623 25.2102 126.373 22.3743 134.023 22.3743C140.553 22.3743 145.601 24.2996 149.165 28.1763C152.729 32.0269 154.525 37.4126 154.525 44.3074V78.2608H142.374V45.9986C142.374 37.0744 138.394 32.6253 130.432 32.6253C126.451 32.6253 123.199 33.8221 120.649 36.2158C118.1 38.6094 116.825 41.9917 116.825 46.3367V78.2608H104.648Z" fill="#020203"></path><path d="M211.915 71.522C206.503 76.9077 199.712 79.6136 191.543 79.6136C183.373 79.6136 176.557 76.9077 171.119 71.522C165.681 66.1363 162.949 59.2676 162.949 50.9419C162.949 42.6161 165.681 35.7734 171.119 30.4137C176.557 25.054 183.373 22.3741 191.543 22.3741C199.712 22.3741 206.503 25.054 211.915 30.4137C217.326 35.7734 220.006 42.6161 220.006 50.9419C220.032 59.2676 217.326 66.1103 211.915 71.522ZM180.017 64.6533C182.905 68.0356 186.756 69.7008 191.543 69.7008C196.356 69.7008 200.181 68.0096 203.069 64.6533C205.957 61.271 207.388 56.7178 207.414 50.9419C207.414 45.2439 205.957 40.7168 203.017 37.3345C200.103 33.9521 196.252 32.2609 191.543 32.2869C186.729 32.2869 182.905 33.9521 180.017 37.2824C177.129 40.6127 175.672 45.1659 175.672 50.9419C175.698 56.7178 177.129 61.297 180.017 64.6533Z" fill="#020203"></path><path d="M248.161 79.6139C236.973 79.6139 231.379 73.6297 231.379 61.6355V33.9784H222.949V23.7534H231.717L234.527 7.67429H243.633V23.7534H265.358V33.9784H243.633V61.2972C243.633 66.3187 245.481 68.8424 249.149 68.8424C252.61 68.8424 255.706 65.6943 258.49 59.398L267.934 64.2373C263.329 74.4883 256.72 79.6139 248.161 79.6139Z" fill="#020203"></path><path d="M271.884 103.238C266.472 103.238 262.023 101.729 258.484 98.7369L262.985 89.1883C265.171 91.7381 267.513 93.0129 270.062 93.0129C273.445 93.0129 275.136 90.8274 275.136 86.4824V23.7272H287.286V86.6906C287.286 92.5446 285.829 96.7595 282.941 99.3353C280.079 101.937 276.385 103.212 271.884 103.238ZM281.224 14.5168C279.221 14.5949 277.295 13.8664 275.812 12.4874C275.11 11.837 274.563 11.0304 274.199 10.1198C273.835 9.20914 273.653 8.27248 273.679 7.30981C273.653 6.34715 273.835 5.35849 274.199 4.47388C274.563 3.56325 275.11 2.75671 275.812 2.08025C277.269 0.75333 279.195 -0.00119019 281.198 -0.00119019C283.175 -0.00119019 285.101 0.75333 286.584 2.08025C287.286 2.75671 287.858 3.56323 288.249 4.44784C288.639 5.35847 288.821 6.32113 288.795 7.30981C288.821 8.27248 288.639 9.20917 288.249 10.0938C287.858 10.9784 287.312 11.7589 286.61 12.4094C285.907 13.0858 285.075 13.6322 284.138 13.9704C283.175 14.3607 282.213 14.5168 281.224 14.5168Z" fill="#020203"></path><path d="M317.468 79.6137C311.25 79.6137 306.202 78.0526 302.325 74.9565C298.449 71.8343 296.523 67.6715 296.523 62.4159C296.523 57.6286 298.527 53.5438 302.534 50.2135C306.54 46.8832 311.588 45.218 317.676 45.218C323.894 45.218 329.15 47.1954 333.443 51.1761V44.5415C333.443 40.6388 332.454 37.6208 330.451 35.4873C328.473 33.3538 325.637 32.2871 321.943 32.2871C314.528 32.2871 309.897 36.0597 308.101 43.6309L296.966 41.2633C298.475 35.4092 301.441 30.8041 305.864 27.4217C310.287 24.0394 315.803 22.3743 322.411 22.3743C329.618 22.3743 335.29 24.2736 339.453 28.0462C343.616 31.8448 345.697 37.3606 345.697 44.6196V78.2348H333.885V71.3661C329.93 76.8819 324.467 79.6137 317.468 79.6137ZM319.731 70.6115C325.143 70.6115 329.722 67.9057 333.469 62.52V60.8288C329.722 56.3277 325.143 54.0901 319.731 54.0901C316.583 54.0901 314.033 54.8707 312.082 56.4057C311.171 57.0822 310.417 57.9668 309.897 59.0075C309.376 60.0222 309.142 61.167 309.142 62.3118C309.116 63.4566 309.35 64.6274 309.845 65.6681C310.339 66.7088 311.093 67.6194 312.004 68.3219C313.929 69.857 316.505 70.6115 319.731 70.6115Z" fill="#020203"></path><path d="M357.57 78.2607V23.7271H369.382V33.1716C372.374 26.2769 377.552 22.8165 384.915 22.8165C389.26 22.8165 392.876 24.2474 395.712 27.0834C398.574 29.9193 399.979 33.744 399.979 38.5573C399.953 41.4193 399.459 44.2812 398.522 46.9871L387.387 45.8684C387.621 44.3854 387.777 42.8763 387.829 41.3673C387.829 35.7474 385.513 32.9374 380.856 32.9374C377.708 32.9374 375.054 34.6026 372.921 37.9329C370.787 41.2632 369.721 45.6602 369.721 51.15V78.2607H357.57Z" fill="#020203"></path><path d="M28.7497 32.079C37.8039 27.0575 50.2144 20.1628 50.2144 0.128967H35.2021C35.2021 11.3427 29.7384 14.3868 21.4647 18.9659C12.4105 23.9874 0 30.8822 0 50.916H15.0123C15.0123 39.7022 20.476 36.6582 28.7497 32.079Z" fill="#E73C1F"></path><path d="M54.7411 27.4738C54.7411 38.6875 49.2774 41.7316 41.0038 46.3108C31.9496 51.3322 19.5391 58.227 19.5391 78.2608H34.5513C34.5513 67.0471 40.0151 64.003 48.2888 59.4238C57.343 54.4023 69.7535 47.5076 69.7535 27.4738H54.7411Z" fill="#E73C1F"></path></g><path d="M118.566 139.3C125.266 139.3 130.766 145.05 130.766 152.5C130.766 159.95 125.266 165.7 118.566 165.7C114.916 165.7 112.266 164.35 110.466 162.05V165H104.016V130H110.466V142.95C112.266 140.65 114.916 139.3 118.566 139.3ZM117.366 159.55C121.366 159.55 124.316 156.7 124.316 152.5C124.316 148.3 121.366 145.45 117.366 145.45C113.416 145.45 110.466 148.3 110.466 152.5C110.466 156.7 113.416 159.55 117.366 159.55ZM150.639 140H157.539L148.439 165C145.839 172.2 141.589 175.35 135.239 175V169C138.789 169.05 140.589 167.55 141.789 164.2L131.539 140H138.589L145.089 156.8L150.639 140ZM190.008 165.7C179.408 165.7 171.808 157.7 171.808 147.5C171.808 137.25 179.408 129.3 190.008 129.3C196.408 129.3 202.058 132.55 205.058 137.55L199.108 141C197.408 137.9 194.008 136 190.008 136C183.158 136 178.658 140.75 178.658 147.5C178.658 154.2 183.158 158.95 190.008 158.95C194.008 158.95 197.458 157.05 199.108 154L205.058 157.45C202.108 162.45 196.458 165.7 190.008 165.7ZM221.043 165.7C213.693 165.7 207.843 159.95 207.843 152.5C207.843 145.05 213.693 139.3 221.043 139.3C228.393 139.3 234.293 145.05 234.293 152.5C234.293 159.95 228.393 165.7 221.043 165.7ZM221.043 159.4C224.893 159.4 227.843 156.55 227.843 152.5C227.843 148.45 224.893 145.6 221.043 145.6C217.243 145.6 214.293 148.45 214.293 152.5C214.293 156.55 217.243 159.4 221.043 159.4ZM252.73 139.3C258.03 139.3 262.18 143 262.18 149.65V165H255.73V150.45C255.73 147.05 253.68 145.3 250.78 145.3C247.63 145.3 245.28 147.15 245.28 151.5V165H238.83V140H245.28V142.8C246.78 140.55 249.38 139.3 252.73 139.3ZM281.988 146.2H276.338V156.6C276.338 159.3 278.288 159.35 281.988 159.15V165C272.938 166 269.888 163.35 269.888 156.6V146.2H265.538V140H269.888V134.95L276.338 133V140H281.988V146.2ZM291.204 155.15C292.104 158.45 294.854 159.85 298.254 159.85C300.754 159.85 302.754 158.8 303.854 157.35L309.054 160.35C306.704 163.75 302.954 165.7 298.154 165.7C289.754 165.7 284.454 159.95 284.454 152.5C284.454 145.05 289.804 139.3 297.654 139.3C305.054 139.3 310.304 145.15 310.304 152.5C310.304 153.45 310.204 154.3 310.054 155.15H291.204ZM291.104 150.15H303.854C303.054 146.55 300.354 145.1 297.654 145.1C294.204 145.1 291.854 146.95 291.104 150.15ZM328.707 139.3C334.007 139.3 338.157 143 338.157 149.65V165H331.707V150.45C331.707 147.05 329.657 145.3 326.757 145.3C323.607 145.3 321.257 147.15 321.257 151.5V165H314.807V140H321.257V142.8C322.757 140.55 325.357 139.3 328.707 139.3ZM357.964 146.2H352.314V156.6C352.314 159.3 354.264 159.35 357.964 159.15V165C348.914 166 345.864 163.35 345.864 156.6V146.2H341.514V140H345.864V134.95L352.314 133V140H357.964V146.2ZM367.925 147.1C367.925 150.8 380.825 148.5 380.825 157.7C380.825 163.1 376.125 165.7 370.775 165.7C365.775 165.7 362.075 163.6 360.275 159.75L365.875 156.6C366.575 158.65 368.275 159.85 370.775 159.85C372.825 159.85 374.225 159.15 374.225 157.7C374.225 154.05 361.325 156.05 361.325 147.25C361.325 142.15 365.675 139.3 370.825 139.3C374.875 139.3 378.375 141.15 380.325 144.6L374.825 147.6C374.075 146 372.675 145.05 370.825 145.05C369.225 145.05 367.925 145.75 367.925 147.1ZM403.581 140H410.031V175H403.581V162.05C401.781 164.35 399.131 165.7 395.481 165.7C388.781 165.7 383.281 159.95 383.281 152.5C383.281 145.05 388.781 139.3 395.481 139.3C399.131 139.3 401.781 140.65 403.581 142.95V140ZM396.681 159.55C400.631 159.55 403.581 156.7 403.581 152.5C403.581 148.3 400.631 145.45 396.681 145.45C392.681 145.45 389.731 148.3 389.731 152.5C389.731 156.7 392.681 159.55 396.681 159.55ZM432.43 140H438.88V165H432.43V162.2C430.93 164.45 428.33 165.7 424.98 165.7C419.68 165.7 415.53 162 415.53 155.35V140H421.98V154.55C421.98 157.95 424.03 159.7 426.93 159.7C430.08 159.7 432.43 157.85 432.43 153.5V140ZM463.787 140H470.237V165H463.787V162.05C461.987 164.3 459.287 165.7 455.637 165.7C448.987 165.7 443.487 159.95 443.487 152.5C443.487 145.05 448.987 139.3 455.637 139.3C459.287 139.3 461.987 140.7 463.787 142.95V140ZM456.837 159.55C460.837 159.55 463.787 156.7 463.787 152.5C463.787 148.3 460.837 145.45 456.837 145.45C452.887 145.45 449.937 148.3 449.937 152.5C449.937 156.7 452.887 159.55 456.837 159.55ZM482.536 144.3C483.836 140.9 486.986 139.5 490.136 139.5V146.7C486.786 146.3 482.536 147.8 482.536 153.05V165H476.086V140H482.536V144.3ZM498.43 155.15C499.33 158.45 502.08 159.85 505.48 159.85C507.98 159.85 509.98 158.8 511.08 157.35L516.28 160.35C513.93 163.75 510.18 165.7 505.38 165.7C496.98 165.7 491.68 159.95 491.68 152.5C491.68 145.05 497.03 139.3 504.88 139.3C512.28 139.3 517.53 145.15 517.53 152.5C517.53 153.45 517.43 154.3 517.28 155.15H498.43ZM498.33 150.15H511.08C510.28 146.55 507.58 145.1 504.88 145.1C501.43 145.1 499.08 146.95 498.33 150.15Z" fill="#020203"></path></svg><span class="sc-p8xp9k-0 exiAmk">Hotjar Logo</span></a><div class="sc-104qbzc-0 dlApDH"></div><ul data-testid="menu-list" class="sc-642778-4 gWflGj"><li class="sc-sztccy-1 vYBEs"><button type="button">Products<svg width="6" height="5" viewBox="0 0 6 5" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 2L3 4L5 2" stroke="black" stroke-opacity="0.89"></path></svg></button></li><li class="sc-sztccy-1 vYBEs"><button type="button">Solutions <svg width="6" height="5" viewBox="0 0 6 5" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 2L3 4L5 2" stroke="black" stroke-opacity="0.89"></path></svg></button></li><li class="sc-sztccy-1 vYBEs"><a class="" href="https://www.hotjar.com/pricing">Pricing</a></li><li class="sc-sztccy-1 vYBEs"><a class="" href="https://www.hotjar.com/customers">Case studies</a></li><li class="sc-sztccy-1 vYBEs"><button type="button">Resources<svg width="6" height="5" viewBox="0 0 6 5" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1 2L3 4L5 2" stroke="black" stroke-opacity="0.89"></path></svg></button></li></ul></div><div class="sc-642778-3 fzfQXR"><div class="sc-642778-5 iMkZOP"><a class="NavigationBar" href="https://www.hotjar.com/contact-sales/" target="_self">Contact Sales</a></div><div class="sc-1gqa40i-1 iywJxA sc-642778-8 ZfzPg"><a class="" href="https://insights.hotjar.com/login">Sign in</a></div><div class="sc-1gqa40i-0 dNLxeO sc-642778-7 byVcBP" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?signup_source=top-cta&pricing_table=8" target="_self">Get started</a></div><div data-testid="tooltip-wrapper" class="sc-1jn5toj-0 iVqRvK"><div><div data-testid="locale-switcher" class="sc-l7xw7o-0 RImBQ"><div class="sc-x8zf0x-0 fsSPAE"><div class="sc-x8zf0x-1 frcCV"><div class="sc-x8zf0x-2 ilUxtC"><button class="sc-x8zf0x-3 hfYdLc"><svg width="19" height="19" viewBox="0 0 19 19" fill="none" xmlns="http://www.w3.org/2000/svg" class="sc-x8zf0x-4 CaIFK"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.20813 2.06023C4.11892 2.98733 1.8211 5.74416 1.57347 9.07194H5.48849C5.5472 6.89047 5.92526 4.90467 6.52395 3.40793C6.7233 2.90955 6.95151 2.45432 7.20813 2.06023ZM9.49505 1.72611C9.24069 1.72611 8.93788 1.85252 8.59955 2.21027C8.26003 2.56928 7.92673 3.12087 7.63426 3.85205C7.10166 5.18353 6.74335 7.0127 6.68477 9.07194H9.49505H12.3053C12.2468 7.0127 11.8884 5.18353 11.3558 3.85205C11.0634 3.12087 10.7301 2.56928 10.3906 2.21027C10.0522 1.85252 9.74941 1.72611 9.49505 1.72611ZM13.5016 9.07194C13.4429 6.89047 13.0648 4.90467 12.4662 3.40793C12.2668 2.90955 12.0386 2.45432 11.782 2.06023C14.8712 2.98733 17.169 5.74416 17.4166 9.07194H13.5016ZM12.3053 10.2678H9.49505H6.68477C6.74335 12.327 7.10166 14.1562 7.63426 15.4877C7.92673 16.2188 8.26003 16.7704 8.59955 17.1294C8.93788 17.4872 9.24069 17.6136 9.49505 17.6136C9.74941 17.6136 10.0522 17.4872 10.3906 17.1294C10.7301 16.7704 11.0634 16.2188 11.3558 15.4877C11.8884 14.1562 12.2468 12.327 12.3053 10.2678ZM11.7837 17.2768C12.0396 16.8833 12.2673 16.429 12.4662 15.9318C13.0648 14.435 13.4429 12.4492 13.5016 10.2678H17.4163C17.353 11.1062 17.1569 11.9306 16.8341 12.7098C16.4395 13.6624 15.8633 14.529 15.1377 15.2613C15.1207 15.2784 15.1036 15.2955 15.0865 15.3125C14.3542 16.0381 13.4876 16.6143 12.535 17.0089C12.2888 17.1109 12.038 17.2003 11.7837 17.2768ZM9.49505 18.8094C14.5427 18.8094 18.6346 14.7175 18.6346 9.66986V9.07194H18.6154C18.3074 4.30299 14.3418 0.530273 9.49505 0.530273C4.64828 0.530273 0.682682 4.30299 0.374714 9.07194H0.355469L0.355469 9.66986C0.355469 14.7175 4.4474 18.8094 9.49505 18.8094ZM7.20636 17.2768C6.95047 16.8833 6.72284 16.429 6.52395 15.9318C5.92526 14.435 5.5472 12.4492 5.48849 10.2678H1.57384C1.63712 11.1062 1.83324 11.9306 2.15598 12.7098C2.54982 13.6606 3.12459 14.5257 3.84824 15.257C3.86801 15.277 3.88788 15.2969 3.90786 15.3167C4.63923 16.0403 5.50432 16.6151 6.45511 17.0089C6.70134 17.1109 6.95208 17.2003 7.20636 17.2768Z" fill="black" fill-opacity="0.89"></path></svg><div class="sc-x8zf0x-5 gaJYBC">English<div class="sc-x8zf0x-6 cLtIBO"><svg width="14" height="9" viewBox="0 0 14 9" fill="none" xmlns="http://www.w3.org/2000/svg" class="sc-x8zf0x-7 fSTMhv"><path d="M1 1L7 7L13 1" stroke="#1C1C1C" stroke-width="2"></path></svg></div></div></button></div></div></div></div></div><div class="sc-1jn5toj-1 gvNydw">Language</div></div></div><div class="sc-642778-9 dfqCkY"><div class="sc-1gqa40i-0 dNLxeO sc-642778-7 byVcBP" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?signup_source=top-cta&pricing_table=8" target="_self">Get started</a></div><button data-testid="menu-toggle" class="sc-642778-12 jthqEi"><span></span><span></span><span></span><span class="sc-p8xp9k-0 exiAmk">Toggle navigation menu</span></button></div></div></nav><main class="sc-1yne8f3-0 lnorCS"><div class="sc-341qbk-0 iEiGUx"><div class="sc-12dktbk-0 gmrAKl"><p class="sc-167aua0-7 sc-12dktbk-1 gRsvEv euHOTT">Learn / Product Forge</p><h1 class="sc-167aua0-0 sc-12dktbk-2 fFOxVz bycsNT">Product Forge</h1><p class="sc-12dktbk-3 jpTRmk">Here’s where great product teams learn how to become unstoppable.</p><div class="sc-12dktbk-4 hSdoXj"><p class="sc-167aua0-7 sc-12dktbk-5 gRsvEv UOdTs">Jump to</p><div class="sc-12dktbk-6 gJVQtz"><a href="#latest-articles" class="sc-12dktbk-7 bMpFSo">Latest articles<img src="/images/arrow-down-ember.svg" alt=""/></a></div></div></div><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/product-forge/product-teams-customer-delight"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="Lady smiling" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FBDeemVr6GFWAhzkexhumx%2Fa775e5062eb43bb89d6167a6e7e62470%2Fuser-delight.jpg&w=946&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><p class="sc-167aua0-7 sc-1rmt31m-8 gRsvEv fwLHNa">Customer delight</p><h2 class="sc-1rmt31m-1 jRRRkd">How product teams can create customer delight (and why it matters)</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Many product teams have a problem solution mindset, building features and experiences designed to solve a specific problem for a specific user.</p><p>That’s important, of course—but sustainable, lasting business growth means more than satisfying customers and meeting their expectations. Building customer delight into your product is what drives product-led growth. </p></div></div><div class="sc-1rmt31m-9 igcyJi"><div class="sc-1rmt31m-10 kmpYbr"><div class="sc-1h6crh2-0 ctAYiw next-image sc-1rmt31m-11 jNqJTV"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg"/></noscript></span></div><p class="sc-167aua0-6 ielDY">Hotjar team</p></div></div></div></a><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/product-forge/organizational-awareness"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.9047619047619%"></span><img alt="" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7Kr1EB9FYrR2LRG6Xa0S6D%2F42ecc0e6a3fdd7e373677a3482ba339e%2FOrganizational_awareness__9_tips_for_product_teams.jpg&w=946&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/></span></div><p class="sc-167aua0-7 sc-1rmt31m-6 gRsvEv czOUJq">NEW</p></div><div class="sc-1rmt31m-0 fKvvQv"><p class="sc-167aua0-7 sc-1rmt31m-8 gRsvEv fwLHNa">Organizational awareness</p><h2 class="sc-1rmt31m-1 jRRRkd">Organizational awareness: 9 tips for product teams</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>In the second quarter of 2021, we surveyed our customers to get insights into their day-to-day experience working on a product team. We learned that organizational awareness is one of the most challenging aspects of being a product team member.</p></div></div><p class="sc-167aua0-6 sc-1rmt31m-5 ielDY cXSKfn">Article - 16 min read</p><div class="sc-1rmt31m-9 igcyJi"><div class="sc-1rmt31m-10 kmpYbr"><div class="sc-1h6crh2-0 ctAYiw next-image sc-1rmt31m-11 jNqJTV"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg"/></noscript></span></div><p class="sc-167aua0-6 ielDY">Hotjar team</p></div></div></div></a></div><div class="sc-113110s-0 jDjEjm"><div id="filters" class="sc-341qbk-0 sc-1x1qs33-0 iEiGUx kCgak"><div class="sc-1x1qs33-1 eHPLYz"><p class="sc-167aua0-7 sc-1x1qs33-2 gRsvEv bbgpAb">Filters</p><div class="sc-1x1qs33-3 kbGmRn"><button selected="" class="sc-1gqa40i-3 bRlnna">All</button><button class="sc-1gqa40i-3 fHIFgO">Product team culture</button><button class="sc-1gqa40i-3 fHIFgO">Workflow tips</button><button class="sc-1gqa40i-3 fHIFgO">Customer delight</button><button class="sc-1gqa40i-3 fHIFgO">Team growth</button><button class="sc-1gqa40i-3 fHIFgO">Organizational awareness</button><button class="sc-1gqa40i-3 fHIFgO">Continuous discovery</button></div></div><div class="sc-1x1qs33-4 jbJLjW"><p class="sc-167aua0-7 sc-1x1qs33-2 gRsvEv bbgpAb">Search</p><div class="sc-1x1qs33-5 eHKrZY"><input type="text" placeholder="I want to read about..." class="sc-1x1qs33-6 dEbLBX" value=""/><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11 19C15.4183 19 19 15.4183 19 11C19 6.58172 15.4183 3 11 3C6.58172 3 3 6.58172 3 11C3 15.4183 6.58172 19 11 19Z" stroke="black" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20.9999 21L16.6499 16.65" stroke="black" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></div></div></div><div class="sc-113110s-0 jDjEjm"></div><div class="sc-113110s-0 jDjEjm"><div id="latest-articles" class="sc-341qbk-0 sc-gm7jws-0 iEiGUx cvvPyH"><div class="sc-gm7jws-1 hOICLM"><h2 class="sc-gm7jws-2 inaKfJ">Latest articles</h2></div></div><div class="sc-341qbk-0 sc-gm7jws-3 iEiGUx eSHXQq"><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/product-forge/product-messaging"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.71875%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3pMFXJmGur6zhqUgsdgzkz%2F25f66c6a87a84dfaeeca5e194baff0ef%2FBLOG-product-messaging-4063797.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3pMFXJmGur6zhqUgsdgzkz%2F25f66c6a87a84dfaeeca5e194baff0ef%2FBLOG-product-messaging-4063797.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3pMFXJmGur6zhqUgsdgzkz%2F25f66c6a87a84dfaeeca5e194baff0ef%2FBLOG-product-messaging-4063797.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3pMFXJmGur6zhqUgsdgzkz%2F25f66c6a87a84dfaeeca5e194baff0ef%2FBLOG-product-messaging-4063797.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3pMFXJmGur6zhqUgsdgzkz%2F25f66c6a87a84dfaeeca5e194baff0ef%2FBLOG-product-messaging-4063797.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3pMFXJmGur6zhqUgsdgzkz%2F25f66c6a87a84dfaeeca5e194baff0ef%2FBLOG-product-messaging-4063797.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3pMFXJmGur6zhqUgsdgzkz%2F25f66c6a87a84dfaeeca5e194baff0ef%2FBLOG-product-messaging-4063797.jpg&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><p class="sc-167aua0-7 sc-1rmt31m-8 gRsvEv fwLHNa">Continuous discovery</p><h2 class="sc-1rmt31m-1 jRRRkd">Product messaging masterclass: a 5-step framework and template for customer-obsessed teams</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Being able to articulate what your product does and why people should use it is absolutely crucial for marketing, sales, and growth. But crafting product messaging that convinces people your product is the best fit for their needs requires deep knowledge of your ideal customers—their requirements, preferences, pain points, and journeys.</p></div></div><div class="sc-1rmt31m-9 igcyJi"><div class="sc-1rmt31m-10 kmpYbr"><div class="sc-1h6crh2-0 ctAYiw next-image sc-1rmt31m-11 jNqJTV"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg"/></noscript></span></div><p class="sc-167aua0-6 ielDY">Hotjar team</p></div></div></div></a><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/product-forge/user-persona-examples"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.640625%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OjTOQCB93Kb6HPZJsENjf%2F7ee239ef70328a6516a23e9daf22a641%2FPF-user-personas-5325601.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OjTOQCB93Kb6HPZJsENjf%2F7ee239ef70328a6516a23e9daf22a641%2FPF-user-personas-5325601.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OjTOQCB93Kb6HPZJsENjf%2F7ee239ef70328a6516a23e9daf22a641%2FPF-user-personas-5325601.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OjTOQCB93Kb6HPZJsENjf%2F7ee239ef70328a6516a23e9daf22a641%2FPF-user-personas-5325601.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OjTOQCB93Kb6HPZJsENjf%2F7ee239ef70328a6516a23e9daf22a641%2FPF-user-personas-5325601.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OjTOQCB93Kb6HPZJsENjf%2F7ee239ef70328a6516a23e9daf22a641%2FPF-user-personas-5325601.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3OjTOQCB93Kb6HPZJsENjf%2F7ee239ef70328a6516a23e9daf22a641%2FPF-user-personas-5325601.jpg&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><p class="sc-167aua0-7 sc-1rmt31m-8 gRsvEv fwLHNa">Continuous discovery</p><h2 class="sc-1rmt31m-1 jRRRkd">5 user persona examples to inspire your team and increase customer satisfaction</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Providing a great website and product experience starts with understanding your users. </p><p>You need to know who they are, how they describe themselves, why they buy, and what’s holding them back from buying—all insights that will inform your user personas. </p></div></div></div></a><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/product-forge/design-by-committee"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.71875%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2Rlvj6V1LJNF1O9uSU3Jpt%2Fb7cd5d056784c7f2c117f6541996443a%2FPF-design-by-committee-3184356.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2Rlvj6V1LJNF1O9uSU3Jpt%2Fb7cd5d056784c7f2c117f6541996443a%2FPF-design-by-committee-3184356.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2Rlvj6V1LJNF1O9uSU3Jpt%2Fb7cd5d056784c7f2c117f6541996443a%2FPF-design-by-committee-3184356.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2Rlvj6V1LJNF1O9uSU3Jpt%2Fb7cd5d056784c7f2c117f6541996443a%2FPF-design-by-committee-3184356.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2Rlvj6V1LJNF1O9uSU3Jpt%2Fb7cd5d056784c7f2c117f6541996443a%2FPF-design-by-committee-3184356.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2Rlvj6V1LJNF1O9uSU3Jpt%2Fb7cd5d056784c7f2c117f6541996443a%2FPF-design-by-committee-3184356.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2Rlvj6V1LJNF1O9uSU3Jpt%2Fb7cd5d056784c7f2c117f6541996443a%2FPF-design-by-committee-3184356.jpg&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><p class="sc-167aua0-7 sc-1rmt31m-8 gRsvEv fwLHNa">Workflow tips</p><h2 class="sc-1rmt31m-1 jRRRkd">5 strategies to avoid design by committee</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Getting feedback from multiple sources is incredibly useful for informing product decisions. But there’s a fine line between successfully balancing feedback and falling prey to design by committee. </p></div></div><div class="sc-1rmt31m-9 igcyJi"><div class="sc-1rmt31m-10 kmpYbr"><div class="sc-1h6crh2-0 ctAYiw next-image sc-1rmt31m-11 jNqJTV"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg"/></noscript></span></div><p class="sc-167aua0-6 ielDY">Hotjar team</p></div></div></div></a><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/product-forge/content-design-why-it-matters"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><p class="sc-167aua0-7 sc-1rmt31m-8 gRsvEv fwLHNa">[For Perf Marketing] No display on site</p><h2 class="sc-1rmt31m-1 jRRRkd">Content design: why it matters to mid-market companies (and why it's not just UX writing)</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Having a groovy website, app, or product is great—but does it fulfill your users’ needs? </p><p>Content is anywhere and everywhere in a user interface. However, the quality of your content—and how you present it to your audience—can make or break your product design. </p></div></div><div class="sc-1rmt31m-9 igcyJi"><div class="sc-1rmt31m-10 kmpYbr"><div class="sc-1h6crh2-0 ctAYiw next-image sc-1rmt31m-11 jNqJTV"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg"/></noscript></span></div><p class="sc-167aua0-6 ielDY">Hotjar team</p></div></div></div></a><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/product-forge/content-design"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4h9pkU91DRAD7QaF4GueqJ%2Fdfe44ebc22048877d7819e43f5446c29%2FPF-content-design-5273610.jpg&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><p class="sc-167aua0-7 sc-1rmt31m-8 gRsvEv fwLHNa">Continuous discovery</p><h2 class="sc-1rmt31m-1 jRRRkd">Content design: why it matters (and why it's not just UX writing)</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Having a groovy website, app, or product is great—but does it fulfill your users’ needs? </p><p>Content is anywhere and everywhere in a user interface. However, the quality of your content—and how you present it to your audience—can make or break your product design. </p></div></div><div class="sc-1rmt31m-9 igcyJi"><div class="sc-1rmt31m-10 kmpYbr"><div class="sc-1h6crh2-0 ctAYiw next-image sc-1rmt31m-11 jNqJTV"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg"/></noscript></span></div><p class="sc-167aua0-6 ielDY">Hotjar team</p></div></div></div></a><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/product-forge/product-monitoring-metrics"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:75.18518518518519%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Kt5z09gd6imhc09RMCvo8%2Fb519137a629f3bd2119e2067b80eb764%2FPF-product-monitoring-metrics-6801871.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Kt5z09gd6imhc09RMCvo8%2Fb519137a629f3bd2119e2067b80eb764%2FPF-product-monitoring-metrics-6801871.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Kt5z09gd6imhc09RMCvo8%2Fb519137a629f3bd2119e2067b80eb764%2FPF-product-monitoring-metrics-6801871.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Kt5z09gd6imhc09RMCvo8%2Fb519137a629f3bd2119e2067b80eb764%2FPF-product-monitoring-metrics-6801871.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Kt5z09gd6imhc09RMCvo8%2Fb519137a629f3bd2119e2067b80eb764%2FPF-product-monitoring-metrics-6801871.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Kt5z09gd6imhc09RMCvo8%2Fb519137a629f3bd2119e2067b80eb764%2FPF-product-monitoring-metrics-6801871.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Kt5z09gd6imhc09RMCvo8%2Fb519137a629f3bd2119e2067b80eb764%2FPF-product-monitoring-metrics-6801871.jpg&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><p class="sc-167aua0-7 sc-1rmt31m-8 gRsvEv fwLHNa">Continuous discovery</p><h2 class="sc-1rmt31m-1 jRRRkd">19 product monitoring metrics every PM should track </h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Building a product that people love starts with identifying a real human need. But once your solution is up and running, how do you make sure it continues to provide long-term customer and business value?</p><p>Monitoring product metrics—like monthly active users and product adoption rate—ensures that the product you think your customers want is actually something they can’t live without.</p></div></div><div class="sc-1rmt31m-9 igcyJi"><div class="sc-1rmt31m-10 kmpYbr"><div class="sc-1h6crh2-0 ctAYiw next-image sc-1rmt31m-11 jNqJTV"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg"/></noscript></span></div><p class="sc-167aua0-6 ielDY">Hotjar team</p></div></div></div></a><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/product-forge/product-operations"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3d5a0ZMh3IW1hYmbM7NI0f%2Fecddbe6cd902cf2d879208923f39be59%2FPF-product-operations-6457491.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3d5a0ZMh3IW1hYmbM7NI0f%2Fecddbe6cd902cf2d879208923f39be59%2FPF-product-operations-6457491.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3d5a0ZMh3IW1hYmbM7NI0f%2Fecddbe6cd902cf2d879208923f39be59%2FPF-product-operations-6457491.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3d5a0ZMh3IW1hYmbM7NI0f%2Fecddbe6cd902cf2d879208923f39be59%2FPF-product-operations-6457491.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3d5a0ZMh3IW1hYmbM7NI0f%2Fecddbe6cd902cf2d879208923f39be59%2FPF-product-operations-6457491.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3d5a0ZMh3IW1hYmbM7NI0f%2Fecddbe6cd902cf2d879208923f39be59%2FPF-product-operations-6457491.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3d5a0ZMh3IW1hYmbM7NI0f%2Fecddbe6cd902cf2d879208923f39be59%2FPF-product-operations-6457491.jpg&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><p class="sc-167aua0-7 sc-1rmt31m-8 gRsvEv fwLHNa">Product team culture</p><h2 class="sc-1rmt31m-1 jRRRkd">What is product operations and why it might be important for you</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>If your business is growing fast, it might be time to hire a product operations manager. Melany Bascome tells us how the role works at Hotjar.</p></div></div></div></a><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/product-forge/product-marketing-vs-growth-marketing"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10WdudzJmX7JeEJ4VBulh8%2F48d5cd4993a5e2d7a1291a02530227b9%2FPF-product-marketing-4350223.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10WdudzJmX7JeEJ4VBulh8%2F48d5cd4993a5e2d7a1291a02530227b9%2FPF-product-marketing-4350223.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10WdudzJmX7JeEJ4VBulh8%2F48d5cd4993a5e2d7a1291a02530227b9%2FPF-product-marketing-4350223.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10WdudzJmX7JeEJ4VBulh8%2F48d5cd4993a5e2d7a1291a02530227b9%2FPF-product-marketing-4350223.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10WdudzJmX7JeEJ4VBulh8%2F48d5cd4993a5e2d7a1291a02530227b9%2FPF-product-marketing-4350223.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10WdudzJmX7JeEJ4VBulh8%2F48d5cd4993a5e2d7a1291a02530227b9%2FPF-product-marketing-4350223.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F10WdudzJmX7JeEJ4VBulh8%2F48d5cd4993a5e2d7a1291a02530227b9%2FPF-product-marketing-4350223.jpg&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><p class="sc-167aua0-7 sc-1rmt31m-8 gRsvEv fwLHNa">Organizational awareness</p><h2 class="sc-1rmt31m-1 jRRRkd">Product marketing vs growth marketing: what’s the difference? </h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Product marketing and growth marketing are essentially two approaches to the same two problems: how to attract customers, and how to keep those customers happy enough to stick around.</p></div></div></div></a><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/product-forge/product-podcasts"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="Hotjar Product Managers handpicked those 10 product podcasts. Keep your product team at the top of its game with fresh insights and inspiration!" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Hotjar Product Managers handpicked those 10 product podcasts. Keep your product team at the top of its game with fresh insights and inspiration!" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kvwqTcBpyykakQOiT6GEf%2F63cb472c95c636a79d2c0e55ccb94d87%2F10_handpicked_podcasts_for_product_teams_to_stay_on_top_of_their_game.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kvwqTcBpyykakQOiT6GEf%2F63cb472c95c636a79d2c0e55ccb94d87%2F10_handpicked_podcasts_for_product_teams_to_stay_on_top_of_their_game.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kvwqTcBpyykakQOiT6GEf%2F63cb472c95c636a79d2c0e55ccb94d87%2F10_handpicked_podcasts_for_product_teams_to_stay_on_top_of_their_game.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kvwqTcBpyykakQOiT6GEf%2F63cb472c95c636a79d2c0e55ccb94d87%2F10_handpicked_podcasts_for_product_teams_to_stay_on_top_of_their_game.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kvwqTcBpyykakQOiT6GEf%2F63cb472c95c636a79d2c0e55ccb94d87%2F10_handpicked_podcasts_for_product_teams_to_stay_on_top_of_their_game.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kvwqTcBpyykakQOiT6GEf%2F63cb472c95c636a79d2c0e55ccb94d87%2F10_handpicked_podcasts_for_product_teams_to_stay_on_top_of_their_game.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kvwqTcBpyykakQOiT6GEf%2F63cb472c95c636a79d2c0e55ccb94d87%2F10_handpicked_podcasts_for_product_teams_to_stay_on_top_of_their_game.png&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><p class="sc-167aua0-7 sc-1rmt31m-8 gRsvEv fwLHNa">Team growth</p><h2 class="sc-1rmt31m-1 jRRRkd">10 inspiring product podcasts to listen to right now</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Product podcasts offer fresh ideas, insights, and inspiration to keep product teams competitive.</p></div></div><div class="sc-1rmt31m-9 igcyJi"><div class="sc-1rmt31m-10 kmpYbr"><div class="sc-1h6crh2-0 ctAYiw next-image sc-1rmt31m-11 jNqJTV"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg"/></noscript></span></div><p class="sc-167aua0-6 ielDY">Hotjar team</p></div></div></div></a><div class="sc-1gqa40i-0 dusHxG sc-gm7jws-4 bnWckH"><button>Load more articles</button></div></div></div></main><footer class="sc-110qyy0-0 iLbMmI"><div class="sc-341qbk-0 sc-1l1rr80-0 iEiGUx kfiUvs dark-mode"><div class="sc-341qbk-0 sc-1l1rr80-1 iEiGUx ktDrYh"><div class="sc-1l1rr80-4 jtUgWQ"><h2 class="sc-167aua0-1 sc-1l1rr80-2 cltmLY fXIBze">Looking for more wisdom?</h2><div class="sc-1l1rr80-3 STEoT"><div class="sc-bppd0a-0 iVDwa"><p>Sign up for Hotjar content straight to your inbox.</p></div></div><form name="footer-email-subscription" novalidate="" class="sc-1l1rr80-12 enWaaL"><div class="sc-1l1rr80-15 bjRxKo"><div class="sc-1l1rr80-13 irPQuO"><div class="sc-dpugv6-2 jOTrdO"><div class="sc-dpugv6-4 dVURbw"><input placeholder="example@email.com" type="email" id="email-123764" required="" name="email" class="sc-dpugv6-3 jyeItc"/></div></div></div><div class="sc-1gqa40i-0 dusHxG sc-1l1rr80-16 edUoUL"><button type="submit">Subscribe</button></div></div><div class="sc-1l1rr80-14 ktKeKH"><div class="sc-dpugv6-2 jOTrdO"><div class="sc-dpugv6-1 fxicEm"><input type="checkbox" id="consent-123765" required="" name="consent" class="sc-dpugv6-0 gxjDTM"/><label for="consent-123765" class="sc-dpugv6-8 tbxZQ"><div class="sc-bppd0a-0 iVDwa"><p>I have read and accept the conditions outlined in the <a href="https://www.hotjar.com/legal/policies/privacy/">privacy policy</a>.</p></div></label></div></div></div></form></div><div class="sc-1l1rr80-6 iRKbu"><div class="sc-1l1rr80-7 zNVTh"><a class="sc-1l1rr80-8 grqGRk FooterSubscriptionForm" href="https://www.hotjar.com/contact-sales/" target="_self"><div class="sc-f34alj-5 eRABuG sc-1l1rr80-9 cWNuoE"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg"/></noscript></span></div></div></div><p class="sc-167aua0-5 sc-1l1rr80-10 HLdmq gbTDDa">Contact Sales</p></a></div><div class="sc-1l1rr80-11 hLJbTA"><a class="" href="https://www.youtube.com/channel/UC_B6JMm8IrO1JJxyx7hjR6A" rel="noopener noreferrer nofollow" target="_blank"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="Youtube" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Youtube" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg"/></noscript></span></div></div></div></a><a class="" href="https://twitter.com/hotjar" rel="noopener noreferrer nofollow" target="_blank"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="X icon (svg)" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="X icon (svg)" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg"/></noscript></span></div></div></div></a><a class="" href="https://mt.linkedin.com/company/hotjar" rel="noopener noreferrer nofollow" target="_blank"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="LinkedIn" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="LinkedIn" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg"/></noscript></span></div></div></div></a><a class="" href="https://www.instagram.com/hotjar/" rel="noopener noreferrer nofollow" target="_blank"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg"/></noscript></span></div></div></div></a></div></div></div></div><div class="sc-110qyy0-1 lbDmQZ"><div class="sc-341qbk-0 sc-110qyy0-2 iEiGUx gJgqjM"><div class="sc-110qyy0-12 kTYxrK"><img src="/images/hotjar-logo-small.svg" alt=""/></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Products</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/tour">Tour the product</a></li><li><a class="" href="https://www.hotjar.com/product/heatmaps">Heatmaps</a></li><li><a class="" href="https://www.hotjar.com/product/recordings">Recordings</a></li><li><a class="" href="https://www.hotjar.com/product/feedback">Feedback Button</a></li><li><a class="" href="https://www.hotjar.com/product/surveys">Surveys</a></li><li><a class="" href="https://www.hotjar.com/product/engage">User interviews</a></li></ul><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/integrations">Integrations</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us/articles/12945616576919-What-Is-the-Hotjar-API-" target="_self">Hotjar API</a></li><li><a class="" href="https://www.hotjar.com/product/funnels">Funnels</a></li><li><a class="" href="https://www.hotjar.com/product/dashboard">Dashboards</a></li><li><a class="" href="https://www.hotjar.com/product/highlights">Highlights</a></li><li><a class="" href="https://www.hotjar.com/product/trends">Trends</a></li><li><a class="" href="https://www.hotjar.com/survey-templates">Survey templates</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Solutions</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/marketing-teams">For marketing teams</a></li><li><a class="" href="https://www.hotjar.com/product-teams">For product teams</a></li><li><a class="" href="https://www.hotjar.com/product-manager">For product managers</a></li><li><a class="" href="https://www.hotjar.com/product-designer">For product designers</a></li><li><a class="" href="https://www.hotjar.com/researcher-analyst">For researchers</a></li><li><a class="" href="https://www.hotjar.com/customers">Case studies</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Resources</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/guides">Guides</a></li><li><a class="" href="https://www.hotjar.com/blog">Blog</a></li><li><a class="" href="https://www.hotjar.com/product-forge">Product Forge</a></li><li><a class="" href="https://www.hotjar.com/updates/en" target="_blank">Product updates</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us" target="_blank">Help center</a></li><li><a class="" href="https://www.hotjar.com/website-tracking">Website tracking</a></li><li><a class="" href="https://www.hotjar.com/google-analytics/glossary">GA glossary</a></li><li><a class="" href="https://www.hotjar.com/conversion-rate-optimization">CRO</a></li><li><a class="" href="https://www.hotjar.com/performance-reporting">Performance reporting</a></li><li><a class="" href="https://www.hotjar.com/website-problems">Common website problems</a></li><li><a class="" href="https://www.hotjar.com/usability-testing">Usability testing</a></li><li><a class="" href="https://www.hotjar.com/ecommerce">Ecommerce</a></li><li><a class="" href="https://www.hotjar.com/behavior-analytics">Behavior analytics</a></li><li><a class="" href="https://www.hotjar.com/website-analysis">Website analysis</a></li><li><a class="" href="https://www.hotjar.com/web-analytics">Web analytics </a></li><li><a class="" href="https://www.hotjar.com/web-design">Web design</a></li><li><a class="" href="https://www.hotjar.com/ux-design">UX design</a></li><li><a class="" href="https://www.hotjar.com/ux-research/process">UX research</a></li><li><a class="" href="https://www.hotjar.com/net-promoter-score">NPS</a></li><li><a class="" href="https://www.hotjar.com/customer-journey-map">Customer journey map</a></li><li><a class="" href="https://www.hotjar.com/product-strategy">Product strategy</a></li><li><a class="" href="https://www.hotjar.com/product-research">Product research</a></li><li><a class="" href="https://www.hotjar.com/product-management-101">Product management 101</a></li><li><a class="" href="https://www.hotjar.com/product-management-glossary">Product management glossary</a></li><li><a class="" href="https://www.hotjar.com/grow-your-saas-startup">SaaS startup tips</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Company</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/about-us">About Us</a></li><li><a class="" href="https://www.hotjar.com/careers">Careers</a></li><li><a class="" href="https://www.hotjar.com/privacy">Privacy</a></li><li><a class="" href="https://www.hotjar.com/press">Press</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Compliance</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/legal">Legal overview</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us/categories/360003405813">Compliance & security</a></li><li><a class="" href="https://www.hotjar.com/legal/policies/terms-of-service">Terms of Service</a></li><li><a class="" href="https://www.hotjar.com/legal/policies/privacy">Privacy Policy</a></li><li><a class="" href="https://www.hotjar.com/legal/policies/acceptable-use">Acceptable use policy</a></li><li><a class="" href="https://www.hotjar.com/engage-tester-terms">Engage Tester Terms</a></li></ul></div><div class="sc-110qyy0-8 hxrqCH"><div class="sc-110qyy0-10 FCYKc"><img src="/images/hotjar-logo-small.svg" alt=""/> <p>Copyright © 2014 - 2024 Hotjar Ltd. All rights reserved.</p></div><div class="sc-110qyy0-11 hHcNsV"><ul class="sc-110qyy0-9 eTMaTC"><li><a class="" href="https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies">Cookie Info</a></li><li><a data-testid="cookie-settings-link" class="">Cookie Settings</a></li><li><a class="" href="https://www.hotjar.com/policies/do-not-track">Do Not Track</a></li></ul></div></div></div></div></footer></div></div><script>(function(w,d,s,l,i){w[l]=w[l]||[]; w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'}); var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:''; j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl+''; f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer', 'GTM-N4F4J3');</script><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"document":{"__typename":"PageWrapper","sys":{"id":"6KEdsNHozrjs4wgvtMxqCI"},"slug":"product-forge","contentfulMetadata":{"tags":[]},"page":{"__typename":"Page","sys":{"id":"1os29uK5EkXcj1bRh07Qsg"},"hasHeatmapsPreview":null,"heatmapsPreviewConfig":null,"hideAllNavigation":null,"componentsCollection":{"items":[{"__typename":"ComponentProductForgeArticlesIndex","sys":{"id":"5xkZnvTHBgmAooquGS6cDz"},"title":"Product Forge","subtitle":"Here’s where great product teams learn how to become unstoppable.","anchorLinksTitle":"Jump to","anchorLinks":["Latest articles"],"sectionsCollection":{"items":[]},"categoriesCollection":{"items":[{"hash":"product-team-culture","name":"Product team culture"},{"hash":"workflow-tips","name":"Workflow tips"},{"hash":"customer-delight","name":"Customer delight"},{"hash":"team-growth","name":"Team growth"},{"hash":"organizational-awareness","name":"Organizational awareness"},{"hash":"continuous-discovery","name":"Continuous discovery"}]},"featuredProductForgeArticlesCollection":{"items":[{"__typename":"ProductForgeArticleWrapper","slug":"product-teams-customer-delight","page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Many product teams have a problem solution mindset, building features and experiences designed to solve a specific problem for a specific user.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That’s important, of course—but sustainable, lasting business growth means more than satisfying customers and meeting their expectations. Building customer delight into your product is what drives product-led growth.\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"How product teams can create customer delight (and why it matters)","tag":null,"additionalInformation":null,"mainCategory":{"name":"Customer delight"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"Lady smiling","url":"https://images.ctfassets.net/lh3zuq09vnm2/BDeemVr6GFWAhzkexhumx/a775e5062eb43bb89d6167a6e7e62470/user-delight.jpg","width":1680,"height":1680}}},{"__typename":"ProductForgeArticleWrapper","slug":"organizational-awareness","page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In the second quarter of 2021, we surveyed our customers to get insights into their day-to-day experience working on a product team. We learned that organizational awareness is one of the most challenging aspects of being a product team member.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Organizational awareness: 9 tips for product teams","tag":"NEW","additionalInformation":"Article - 16 min read","mainCategory":{"name":"Organizational awareness"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7Kr1EB9FYrR2LRG6Xa0S6D/42ecc0e6a3fdd7e373677a3482ba339e/Organizational_awareness__9_tips_for_product_teams.jpg","width":1680,"height":1124}}}]}}]}},"seo":{"metaTitle":"Product forge | Hotjar","metaDescription":null,"metaImage":null,"noindex":false}},"additionalData":{"allProductForgeArticles":[{"__typename":"ProductForgeArticleWrapper","slug":"product-messaging","seo":{"metaTitle":"Product Messaging Masterclass With Hotjar’s Product Marketing Lead","metaDescription":"Dive into a product messaging framework (+ examples) to guide your messaging strategy. ","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/3pMFXJmGur6zhqUgsdgzkz/25f66c6a87a84dfaeeca5e194baff0ef/BLOG-product-messaging-4063797.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Being able to articulate what your product does and why people should use it is absolutely crucial for marketing, sales, and growth. But crafting product messaging that convinces people your product is the best fit for their needs requires deep knowledge of your ideal customers—their requirements, preferences, pain points, and journeys.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2024-01-10T00:00:00.000Z","title":"Product messaging masterclass: a 5-step framework and template for customer-obsessed teams","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Continuous discovery"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3pMFXJmGur6zhqUgsdgzkz/25f66c6a87a84dfaeeca5e194baff0ef/BLOG-product-messaging-4063797.jpg","width":1280,"height":854}}},{"__typename":"ProductForgeArticleWrapper","slug":"user-persona-examples","seo":{"metaTitle":"5 Best Examples Of User Personas","metaDescription":"We’ve curated a list of the best user persona examples to inspire you. Discover what makes each one great, and how to develop your own.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/3OjTOQCB93Kb6HPZJsENjf/7ee239ef70328a6516a23e9daf22a641/PF-user-personas-5325601.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Providing a great website and product experience starts with understanding your users. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You need to know who they are, how they describe themselves, why they buy, and what’s holding them back from buying—all insights that will inform your user personas. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2023-02-16T00:00:00.000Z","title":"5 user persona examples to inspire your team and increase customer satisfaction","authorsCollection":{"items":[]},"tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Continuous discovery"},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3OjTOQCB93Kb6HPZJsENjf/7ee239ef70328a6516a23e9daf22a641/PF-user-personas-5325601.jpg","width":1280,"height":853}}},{"__typename":"ProductForgeArticleWrapper","slug":"design-by-committee","seo":{"metaTitle":"5 Strategies to Avoid Design by Committee","metaDescription":"Struggling to avoid design by committee? These actionable tactics will help you take back control of your product’s design.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/2Rlvj6V1LJNF1O9uSU3Jpt/b7cd5d056784c7f2c117f6541996443a/PF-design-by-committee-3184356.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Getting feedback from multiple sources is incredibly useful for informing product decisions. But there’s a fine line between successfully balancing feedback and falling prey to design by committee. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2023-02-02T00:00:00.000Z","title":"5 strategies to avoid design by committee","tag":null,"additionalInformation":null,"mainCategory":{"name":"Workflow tips"},"secondaryCategoriesCollection":{"items":[{"name":"Product team culture"}]},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2Rlvj6V1LJNF1O9uSU3Jpt/b7cd5d056784c7f2c117f6541996443a/PF-design-by-committee-3184356.jpg","width":1920,"height":1281}}},{"__typename":"ProductForgeArticleWrapper","slug":"content-design-why-it-matters","seo":{"metaTitle":"Content Design: Why It Matters (And Why It's Not Just UX Writing)","metaDescription":"Why is content design important in product design? Learn Hotjar's take and how we use it to improve our products.","noindex":true,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/4h9pkU91DRAD7QaF4GueqJ/dfe44ebc22048877d7819e43f5446c29/PF-content-design-5273610.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Having a groovy website, app, or product is great—but does it fulfill your users’ needs? ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Content is anywhere and everywhere in a user interface. However, the quality of your content—and how you present it to your audience—can make or break your product design. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2023-01-06T00:00:00.000Z","title":"Content design: why it matters to mid-market companies (and why it's not just UX writing)","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"[For Perf Marketing] No display on site"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/4h9pkU91DRAD7QaF4GueqJ/dfe44ebc22048877d7819e43f5446c29/PF-content-design-5273610.jpg","width":1920,"height":1280}}},{"__typename":"ProductForgeArticleWrapper","slug":"content-design","seo":{"metaTitle":"Content Design: Why It Matters (And Why It's Not Just UX Writing)","metaDescription":"Why is content design important in product design? Learn Hotjar's take and how we use it to improve our products.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/4h9pkU91DRAD7QaF4GueqJ/dfe44ebc22048877d7819e43f5446c29/PF-content-design-5273610.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Having a groovy website, app, or product is great—but does it fulfill your users’ needs? ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Content is anywhere and everywhere in a user interface. However, the quality of your content—and how you present it to your audience—can make or break your product design. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-12-21T00:00:00.000Z","title":"Content design: why it matters (and why it's not just UX writing)","tag":null,"additionalInformation":null,"mainCategory":{"name":"Continuous discovery"},"secondaryCategoriesCollection":{"items":[{"name":"Product team culture"}]},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/4h9pkU91DRAD7QaF4GueqJ/dfe44ebc22048877d7819e43f5446c29/PF-content-design-5273610.jpg","width":1920,"height":1280}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-monitoring-metrics","seo":{"metaTitle":"Product Monitoring Metrics Product Teams Should Track","metaDescription":"Learn the product metrics and KPIs that product teams need to track—and why they matter. From product adoption and engagement, to satisfaction and retention.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/5Kt5z09gd6imhc09RMCvo8/b519137a629f3bd2119e2067b80eb764/PF-product-monitoring-metrics-6801871.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Building a product that people love starts with identifying a real human need. But once your solution is up and running, how do you make sure it continues to provide long-term customer and business value?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Monitoring product metrics—like monthly active users and product adoption rate—ensures that the product you think your customers want is actually something they can’t live without.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-11-24T00:00:00.000Z","title":"19 product monitoring metrics every PM should track ","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Continuous discovery"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5Kt5z09gd6imhc09RMCvo8/b519137a629f3bd2119e2067b80eb764/PF-product-monitoring-metrics-6801871.jpg","width":2160,"height":1624}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-operations","seo":{"metaTitle":"What Is Product Operations And Why it Might Be Important For You ","metaDescription":"Product operations help PMs work more efficiently by ensuring that processes and structures operate properly. Here's why your team might need a prod ops role now. ","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/3d5a0ZMh3IW1hYmbM7NI0f/ecddbe6cd902cf2d879208923f39be59/PF-product-operations-6457491.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"If your business is growing fast, it might be time to hire a product operations manager. Melany Bascome tells us how the role works at Hotjar.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-11-18T00:00:00.000Z","title":"What is product operations and why it might be important for you","authorsCollection":{"items":[]},"tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Product team culture"},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3d5a0ZMh3IW1hYmbM7NI0f/ecddbe6cd902cf2d879208923f39be59/PF-product-operations-6457491.jpg","width":1920,"height":1280}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-marketing-vs-growth-marketing","seo":{"metaTitle":"Product Marketing Versus Growth Marketing","metaDescription":"Product marketing and growth marketing are distinct areas that require different approaches. Here’s what you need to know.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/10WdudzJmX7JeEJ4VBulh8/48d5cd4993a5e2d7a1291a02530227b9/PF-product-marketing-4350223.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Product marketing and growth marketing are essentially two approaches to the same two problems: how to attract customers, and how to keep those customers happy enough to stick around.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-11-14T00:00:00.000Z","title":"Product marketing vs growth marketing: what’s the difference? ","authorsCollection":{"items":[]},"tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Organizational awareness"},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/10WdudzJmX7JeEJ4VBulh8/48d5cd4993a5e2d7a1291a02530227b9/PF-product-marketing-4350223.jpg","width":1920,"height":1280}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-podcasts","seo":{"metaTitle":"10 Inspiring Product Podcasts to Listen to Right Now","metaDescription":"Hotjar Product Managers handpicked those 10 product podcasts. Keep your product team at the top of its game with fresh insights and inspiration!","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/2kvwqTcBpyykakQOiT6GEf/63cb472c95c636a79d2c0e55ccb94d87/10_handpicked_podcasts_for_product_teams_to_stay_on_top_of_their_game.png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Product podcasts offer fresh ideas, insights, and inspiration to keep product teams competitive.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-10-14T00:00:00.000Z","title":"10 inspiring product podcasts to listen to right now","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Team growth"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"Hotjar Product Managers handpicked those 10 product podcasts. Keep your product team at the top of its game with fresh insights and inspiration!","url":"https://images.ctfassets.net/lh3zuq09vnm2/2kvwqTcBpyykakQOiT6GEf/63cb472c95c636a79d2c0e55ccb94d87/10_handpicked_podcasts_for_product_teams_to_stay_on_top_of_their_game.png","width":1920,"height":1280}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-monitoring-tools","seo":{"metaTitle":"12 Tools + Software for Product Monitoring","metaDescription":"Product monitoring tools and software make it easy to keep an eye on your products without adding additional work to your plate. Here are our favorites.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/2FVrDXz2bXJnvIRkJKXadZ/bb5cb5238b9e2d82873eb28b67bab920/PF-product-monitoring-tools-388346-jpeg.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"To continuously improve your product and deliver an excellent user experience, you need reliable data about your product's performance and your customers' interactions with it. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Product monitoring tools give you insights to uncover the strengths and weaknesses of your product, and help prioritize initiatives for further optimization efforts.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-10-08T00:00:00.000Z","title":"12 best product monitoring tools for cross-functional product teams","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Continuous discovery"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2FVrDXz2bXJnvIRkJKXadZ/bb5cb5238b9e2d82873eb28b67bab920/PF-product-monitoring-tools-388346-jpeg.jpg","width":1200,"height":816}}},{"__typename":"ProductForgeArticleWrapper","slug":"what-does-a-pm-do-in-a-day","seo":{"metaTitle":"A Day in the Life of a Product Manager—What Does a PM do?","metaDescription":"What exactly does a product manager (PM) do? We follow a day in the life of a product manager and share the best resources to tackle the daily challenges of a PM.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/9CqJveyrkMF1PTFm8vJ0G/3a7b33132160a117f7bf232b43af23b0/A_day_in_the_life_of_a_product_manager__1___1_.png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What exactly does a product manager (PM) do in a day or a week? Are most days the same? This blog post will walk you through what a product manager gets up to in a day. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-10-05T00:00:00.000Z","title":"A day in the life of a product manager—what does a PM do? ","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Product team culture"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"A Day in the Life of a Product Manager—What Does a PM do?","url":"https://images.ctfassets.net/lh3zuq09vnm2/9CqJveyrkMF1PTFm8vJ0G/3a7b33132160a117f7bf232b43af23b0/A_day_in_the_life_of_a_product_manager__1___1_.png","width":960,"height":640}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-led-growth-strategy","seo":{"metaTitle":"How Product-Led Growth is a Sustainable Growth Strategy","metaDescription":"Product-led growth is a popular strategy for sustainable growth in the startup world. Find out what it is and how to implement it to accelerate growth. ","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/7cg06a7vjjo07NdLEuOyVI/2934f4f827d91b7b6d19beedf0cb387f/Blog_-_Why_Product-Led_Growth_is_More_Sustainable__1_.png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Product-led growth is a popular strategy for sustainable growth in the startup world. Find out what it is and how to implement it to accelerate growth.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-09-16T00:00:00.000Z","title":"How product-led growth is a sustainable growth strategy","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Continuous discovery"},"authorsCollection":{"items":[{"name":"Mohannad Ali","image":{"contentType":"image/jpeg","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/JZ2uLSqcZCaWcMJNEEL5d/9af577b2524b1f42473fc66528df3a9c/mohannad-ali.jpg","width":800,"height":800}}]},"heroImage":{"contentType":"image/png","description":"Why Product-Led Growth is More Sustainable ","url":"https://images.ctfassets.net/lh3zuq09vnm2/7cg06a7vjjo07NdLEuOyVI/2934f4f827d91b7b6d19beedf0cb387f/Blog_-_Why_Product-Led_Growth_is_More_Sustainable__1_.png","width":1920,"height":1280}}},{"__typename":"ProductForgeArticleWrapper","slug":"a-guide-to-the-product-management-career-path","seo":{"metaTitle":"A Guide to the Product Management Career Path","metaDescription":"Curious about the product management career trajectory? Learn how to break into and climb the ladder on the product management career path.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/tCFr2XzTKTgo7XQ7scZPl/a88a67867e5b0e9469c26e66fae98b2a/Product_manager_career_path.png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Curious about the product management career trajectory? Learn how to break into and climb the ladder on the product management career path.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-09-15T00:00:00.000Z","title":" A guide to the product management career path","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Team growth"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"Product manager career path","url":"https://images.ctfassets.net/lh3zuq09vnm2/tCFr2XzTKTgo7XQ7scZPl/a88a67867e5b0e9469c26e66fae98b2a/Product_manager_career_path.png","width":960,"height":640}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-teams-need-product-marketers","seo":{"metaTitle":"Why Every Product Team Structure Should Include a Product Marketer","metaDescription":"Is there a product marketer on your product team? If not, learn why including one in your product team structure is vital to product success. \n","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/ouKYko3CbeU3GFy4MwLE0/814d8a56e0878d8132d142a77881ec4c/Why_every_product_team_should_have_a_product_marketer.png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Is there a product marketer on your product team? If not, learn why including one in your product team structure is vital to product success. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-09-15T00:00:00.000Z","title":"Why every product team structure should include a product marketer","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Team growth"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"Why every product team should have a product marketer","url":"https://images.ctfassets.net/lh3zuq09vnm2/ouKYko3CbeU3GFy4MwLE0/814d8a56e0878d8132d142a77881ec4c/Why_every_product_team_should_have_a_product_marketer.png","width":960,"height":640}}},{"__typename":"ProductForgeArticleWrapper","slug":"5-ways-to-build-better-products","seo":{"metaTitle":" 5 Ways to Build Better Products with Your Customers in Mind","metaDescription":"Customer satisfaction shouldn't feel like chasing rainbows. And it doesn't have to when you focus on building better products. Learn how we do it at Hotjar.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/6PpHSvkCugfnWbL7zUXfiL/caf161cccd359376d5b4b289be1ec4df/5_Ways_to_Build_Better_Products_with_Your_Customers_in_Mind__2_.png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Customer satisfaction shouldn't feel like chasing rainbows. And it doesn't have to when you focus on building better products. Learn how we do it at Hotjar.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-09-15T00:00:00.000Z","title":"5 ways to build better products with your customers in mind","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Customer delight"},"authorsCollection":{"items":[{"name":"Andrei Beno","image":{"contentType":"image/jpeg","description":"Andrei Beno","url":"https://images.ctfassets.net/lh3zuq09vnm2/2C0Sl2LjiC2XDhvjuZJsj5/07afc7b3dfb7b9909faa7d20294302dc/Profile_Photo_Santorini.JPG","width":1950,"height":1950}}]},"heroImage":{"contentType":"image/png","description":"5 Ways to Build Better Products with Your Customers in Mind","url":"https://images.ctfassets.net/lh3zuq09vnm2/6PpHSvkCugfnWbL7zUXfiL/caf161cccd359376d5b4b289be1ec4df/5_Ways_to_Build_Better_Products_with_Your_Customers_in_Mind__2_.png","width":960,"height":640}}},{"__typename":"ProductForgeArticleWrapper","slug":"types-of-website-conversions","seo":{"metaTitle":"12 Types of Website Conversions and How To Calculate Them","metaDescription":"Everyone wants ‘conversions.’ But what exactly is a website conversion? And how do you get more of them? Here are some goal-oriented examples. ","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/2qiK5h6xrJIozIqTtHIrkm/849051a5782e16639625d1f8c464a342/12_website_conversions_blog_header.png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Everyone wants ‘conversions.’ But what exactly is a website conversion? And how do you get more of them? Here are some goal-oriented examples. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-09-15T00:00:00.000Z","title":"12 types of website conversions and how to calculate them","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Workflow tips"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"12 website conversions blog header","url":"https://images.ctfassets.net/lh3zuq09vnm2/2qiK5h6xrJIozIqTtHIrkm/849051a5782e16639625d1f8c464a342/12_website_conversions_blog_header.png","width":960,"height":640}}},{"__typename":"ProductForgeArticleWrapper","slug":"how-to-elevate-your-content-reporting","seo":{"metaTitle":"Is Your Content Reporting Missing this Vital Element? (and How to Fix it)","metaDescription":"Relying solely on quantitative analytic tools can lead to content reporting gaps. Here’s how to gain insight into how your marketing lands with your audience.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/5I5WZR4OKrnWog8e6hDe17/e69b01420f25246bdb39e297d6edec7b/How_to_Elevate_Your_Content_Reporting_Using_Qualitative_Insights__1_.png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Relying solely on quantitative analytic tools can lead to content reporting gaps. Here’s how to gain insight into how your marketing lands with your audience.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-08-31T00:00:00.000Z","title":"Is your content reporting missing this vital element? (and how to fix it)","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Continuous discovery"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"How to Elevate Your Content Reporting Using Qualitative Insights","url":"https://images.ctfassets.net/lh3zuq09vnm2/5I5WZR4OKrnWog8e6hDe17/e69b01420f25246bdb39e297d6edec7b/How_to_Elevate_Your_Content_Reporting_Using_Qualitative_Insights__1_.png","width":960,"height":640}}},{"__typename":"ProductForgeArticleWrapper","slug":"improve-customer-retention","seo":{"metaTitle":"5 Steps to Improve Your Customer Retention and Advocacy Strategy","metaDescription":"Jake Rheude at Red Stag Fulfillment takes us through five steps to improve your customer retention and advocacy strategy","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/YGgDqmLgnSCByM1oRZRW9/acf5d282e72620fa24adfead37f44a64/Customer-retention-hero.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Every business has a goal to grow revenue and expand its customer base. Business owners spend lots of money on customer acquisition through marketing channels like email, social media, and pay-per-click advertising (PPC). ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But one often overlooked, practical approach to increasing revenue is leveraging existing customers. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-08-31T00:00:00.000Z","title":"How to improve your customer retention and advocacy strategy: a 5-step process","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Customer delight"},"authorsCollection":{"items":[{"name":"Jake Rheude","image":{"contentType":"image/png","description":"Jake Rheude is the Vice President of Marketing for Red Stag Fulfillment, an ecommerce fulfillment warehouse.","url":"https://images.ctfassets.net/lh3zuq09vnm2/unbTpt0OTK4mYX2OySvRD/85c830ede56c45f7601608b87de755ad/Jake_Rheude.png","width":245,"height":182}}]},"heroImage":{"contentType":"image/jpeg","description":"Customer-retention","url":"https://images.ctfassets.net/lh3zuq09vnm2/YGgDqmLgnSCByM1oRZRW9/acf5d282e72620fa24adfead37f44a64/Customer-retention-hero.jpg","width":1060,"height":709}}},{"__typename":"ProductForgeArticleWrapper","slug":"improving-product-experience","seo":{"metaTitle":" How Putting Product Experience At The Center Of Your Strategy Can Help Your Company Grow","metaDescription":"Happy customers come from great product experiences. And it's why Hotjar places customers at the heart of its strategy—learn how you can do the same.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/7gYFR5MbapXQ4JDU793hzm/6181fdc386a18b30fcc54b0cb09a891f/How_putting_product_experience_at_the_center_of_your_strategy_can_help_your_company_grow__1_.png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Happy customers come from great product experiences. And it's why Hotjar places customers at the heart of its strategy—learn how you can do the same.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-08-31T00:00:00.000Z","title":"How putting product experience at the center of your strategy can help your company grow","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Customer delight"},"authorsCollection":{"items":[{"name":"Andrei Beno","image":{"contentType":"image/jpeg","description":"Andrei Beno","url":"https://images.ctfassets.net/lh3zuq09vnm2/2C0Sl2LjiC2XDhvjuZJsj5/07afc7b3dfb7b9909faa7d20294302dc/Profile_Photo_Santorini.JPG","width":1950,"height":1950}}]},"heroImage":{"contentType":"image/png","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7gYFR5MbapXQ4JDU793hzm/6181fdc386a18b30fcc54b0cb09a891f/How_putting_product_experience_at_the_center_of_your_strategy_can_help_your_company_grow__1_.png","width":960,"height":640}}},{"__typename":"ProductForgeArticleWrapper","slug":"community-building-for-product-managers","seo":{"metaTitle":"A Product Manager's Take on Community Building—and Why you Should Expand your Circle ","metaDescription":"The role of a product manager is expanding—some are building communities to connect with customers and peers. Should you do the same? Learn Hotjar's take here.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/4ihNy1mKdeIDCdvH4F0xuX/f086577c9d0612906f2549eed5f2532e/A_product_manager-s_take_on_community_building___and_why_you_should_expand_your_circle.png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The role of a product manager is expanding—some are building communities to connect with customers and peers. Should you do the same? Learn Hotjar's take here. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-08-30T00:00:00.000Z","title":"A product manager's take on community building—and why you should expand your circle ","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Team growth"},"authorsCollection":{"items":[{"name":"Andrei Beno","image":{"contentType":"image/jpeg","description":"Andrei Beno","url":"https://images.ctfassets.net/lh3zuq09vnm2/2C0Sl2LjiC2XDhvjuZJsj5/07afc7b3dfb7b9909faa7d20294302dc/Profile_Photo_Santorini.JPG","width":1950,"height":1950}}]},"heroImage":{"contentType":"image/png","description":"The role of a product manager is expanding—some are building communities to connect with customers and peers. Should you do the same? Learn Hotjar's take here.","url":"https://images.ctfassets.net/lh3zuq09vnm2/4ihNy1mKdeIDCdvH4F0xuX/f086577c9d0612906f2549eed5f2532e/A_product_manager-s_take_on_community_building___and_why_you_should_expand_your_circle.png","width":960,"height":640}}},{"__typename":"ProductForgeArticleWrapper","slug":"continuous-feedback-loop","seo":{"metaTitle":"How to Create a Continuous Feedback Loop for Better Products (And Happy Customers)","metaDescription":"Is it possible to capture continuous customer feedback remotely? We say yes. Learn how we use continuous feedback loops to build better products customers love. ","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/5jFZ6zmlXVYa9USbXTV3Tt/062f09c4d7181ba77750279f57ab8ed7/How_to_create_a_continuous_feedback_loop_for_better_products__and_happy_customers_.png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Is it possible to capture continuous customer feedback remotely? We say yes. Learn how we use continuous feedback loops to build better products customers love. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-08-24T00:00:00.000Z","title":"How to create a continuous feedback loop for better products (and happy customers)","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Customer delight"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"How to Create a Continuous Feedback Loop for Better Products and Happy Customers","url":"https://images.ctfassets.net/lh3zuq09vnm2/5jFZ6zmlXVYa9USbXTV3Tt/062f09c4d7181ba77750279f57ab8ed7/How_to_create_a_continuous_feedback_loop_for_better_products__and_happy_customers_.png","width":960,"height":640}}},{"__typename":"ProductForgeArticleWrapper","slug":"CTA-best-practices","seo":{"metaTitle":"8 CTA Best Practices to Increase Conversions (+ Checklist and Power Words)","metaDescription":"Struggling to increase website conversions? Learn how to increase clicks using CTA best practices and our downloadable checklist w/ power words that convert. ","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/1Nh4sv3u9eMr0bjObOSCXE/9796955c9394c47e779795a3ab09f528/CTA_placeholder.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Struggling to increase website conversions? Learn how to increase clicks using CTA best practices and our downloadable checklist w/ power words that convert. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-08-23T00:00:00.000Z","title":"8 CTA best practices to increase conversions (+ checklist and power words)","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Workflow tips"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":" CTA Best Practices","url":"https://images.ctfassets.net/lh3zuq09vnm2/1Nh4sv3u9eMr0bjObOSCXE/9796955c9394c47e779795a3ab09f528/CTA_placeholder.jpg","width":3997,"height":2665}}},{"__typename":"ProductForgeArticleWrapper","slug":"midmarket-product-management-challenges","seo":{"metaTitle":"12 Mid-market Product Management Challenges: What Makes The Job Hard? |","metaDescription":"Hotjar asked product management teams what they find most difficult about their jobs. Here's what we learned, along with some tips to face PM challenges.","noindex":true,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/2LdkLE9U3zMWb64UaTb8zu/e127133451d7cb28f1908d63403c003d/12_product_management_challenges__the_toughest_parts_of_the_job__and_how_to_tackle_them__.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Product managers are not the type to shy away from a challenge. Most product managers thrive with a fast-paced, varied product workflow. They live for the satisfaction of guiding a team through research, development, and execution to maximize customer delight.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But the varied, agile workflow that makes product management exciting is also what makes it uniquely challenging.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-08-18T00:00:00.000Z","title":"12 mid-market product management challenges: the toughest parts of the job (and how to tackle them!)","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":"Article - 24 min read","mainCategory":{"name":"Workflow tips"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2LdkLE9U3zMWb64UaTb8zu/e127133451d7cb28f1908d63403c003d/12_product_management_challenges__the_toughest_parts_of_the_job__and_how_to_tackle_them__.jpg","width":1680,"height":1124}}},{"__typename":"ProductForgeArticleWrapper","slug":"time-management-hotjar-integratons-product-teams","seo":{"metaTitle":"Product Manager Time Management: Streamline Your Workflow ","metaDescription":"Learn how Hotjar's integrations help product teams better manage their time and unlock more effective prioritization techniques.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/67d1Vra6MYmTkWvsKwhh6v/2f800aefe7d36179313396742fd92f14/20220513_Integration_Square.png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"As a product manager or member of a product team, you’re responsible for making data-driven decisions that shape the future of your product. But with insights coming from dozens of sources, how do you find the time to sift through them? And how do you home in on the most important data to ensure you don’t miss anything crucial?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-05-13T00:00:00.000Z","title":"How product teams can instantly streamline their workflow with Hotjar’s integrations","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Workflow tips"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"Product Manager Time Management: Streamline Your Workflow ","url":"https://images.ctfassets.net/lh3zuq09vnm2/1LcsqjFPvFb4JESEIpeY82/c799852a9c32bb277824d2749d3e1857/20220513_Integration_Landscape.png","width":960,"height":640}}},{"__typename":"ProductForgeArticleWrapper","slug":"continuous-delivery-vs-continuous-discovery","seo":{"metaTitle":"Continuous Delivery Pipeline vs Continuous Discovery","metaDescription":"For product teams, it can be tough to create harmony between continuous delivery and continuous discovery. These tips can help!","metaImage":null,"noindex":false},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Continuous delivery and discovery help product teams learn more effectively and provide value to customers. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But some teams have been hesitant to adopt these techniques because they aren’t sure how to properly balance delivery and discovery.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Let’s take a look at continuous delivery and continuous discovery: where they came from, how they’re different, and how an effective product team can strike the right balance to deliver customers the right product, in the right way, at the right time.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-02-28T00:00:00.000Z","title":"How to balance continuous delivery with continuous discovery","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Continuous discovery"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"Continuous delivery and how to balance it with continuous discovery","url":"https://images.ctfassets.net/lh3zuq09vnm2/R70gBv5mLF5eZM9YYlaYE/e1e8638efd6f20b2120c84493771cf87/Continuous_delivery_and_how_to_balance_it_with_continuous_discovery.png","width":1920,"height":1280}}},{"__typename":"ProductForgeArticleWrapper","slug":"getting-shit-done-in-product","seo":{"metaTitle":" Building A Product Culture To Facilitate Getting Shit Done","metaDescription":"Discover how to build a product team culture that removes pressures for team members and enables them to make the most impact!","metaImage":null,"noindex":false},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The average product team spends a huge amount of time juggling loads of different tasks, pressures, and demands. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"On an average day, urgent user requests and stakeholder asks pour in, meetings line up, the product backlog expands, and product team members find their best-laid plans changed or delayed.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sound familiar? ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"These pressures are intrinsic to product work, but if you let them grow, they’ll destroy your focus, strategy, and delivery. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Luckily, they can be managed.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-02-28T00:00:00.000Z","title":" How to empower your product team to get shit done","tag":null,"additionalInformation":null,"mainCategory":{"name":"Product team culture"},"secondaryCategoriesCollection":{"items":[{"name":"Workflow tips"}]},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"Building a product culture to facilitate getting shit done","url":"https://images.ctfassets.net/lh3zuq09vnm2/38hovVsAkJ1bvCwmRBdTBP/1c8062981e0844751a4ba26ae5b6a4a4/Building_a_product_culture_to_facilitate_getting_sh_t_done.png","width":1920,"height":1280}}},{"__typename":"ProductForgeArticleWrapper","slug":"conflict-resolution-tips-for-product-teams","seo":{"metaTitle":" Product Conflict: Resolving Product Management Conflicts","metaDescription":"Resolving conflict is a valuable skill in product management. Read our tips here!","metaImage":null,"noindex":false},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Great product teams bring together a variety of backgrounds, points of view, skills, and personalities, which is essential to building a successful team—but it can also lead to tension and conflict. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"However, with the right mindset and a thoughtful approach, conflict can inspire meaningful solutions that ultimately benefit your team’s ability to build and deliver brilliant products.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this article, we explore why conflict happens and how you can use it to demonstrate key values and behaviors within your product team.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-02-28T00:00:00.000Z","title":"4 product conflict resolution tips to create team synergy","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Product team culture"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"Product conflict resolution tips to create team synergy","url":"https://images.ctfassets.net/lh3zuq09vnm2/4MSXpEv7PJsmTvPMbSbq7p/46bce882b0ff81b1f28218317edcdd9a/Product_conflict_resolution_tips_to_create_team_synergy.png","width":1920,"height":1280}}},{"__typename":"ProductForgeArticleWrapper","slug":"democratizing-data-product-teams","seo":{"metaTitle":"Data Democratization \u0026 Self-Serve Analytics In Product Teams","metaDescription":"Data democratization can be priceless to product teams, bringing benefits like enabling self-service analytics. Find out more!","metaImage":null,"noindex":false},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Traditionally, access to data has been restricted to a few analysts in each organization who know how to interpret the data, translate it, and use it to help the company reach its business goals. The restriction was born out of security, necessity, and the lack of shared knowledge. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But today’s world is increasingly data-driven and reserving this information for only a select few in your business is no longer an option. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-01-13T00:00:00.000Z","title":"Data democratization and self-serve analytics: tips for product teams","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Workflow tips"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"Data-democratization","url":"https://images.ctfassets.net/lh3zuq09vnm2/4SyYUuYzGQzxaajbX9EchF/31a6a5df125c6a116ab77d0f19cde81d/Data-democratization.png","width":1920,"height":1280}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-testing-types","seo":{"metaTitle":"Types Of Product Testing \u0026 Product Testing Methods","metaDescription":"Product testing is key to ensuring that a product runs as expected. But what are the key types of product testing, and why should product teams care?","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/513j5qG4gLPLww7ozEkwQZ/9df3b5aa73db49c2d534b33f45d59bd0/types_of_product_testing_and_what_product_testing_means_to_product_teams-1.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Successfully launching a product requires a lot of testing—then more testing, and then testing again. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Often, product testing is seen as a separate activity to product development. But when testing isn’t integrated into the product development process, product teams can miss the insights they need to ensure their products work smoothly and solve user problems. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2022-01-11T00:00:00.000Z","title":"Different types of product testing and why they matter for product teams","tag":null,"additionalInformation":null,"mainCategory":{"name":"Continuous discovery"},"secondaryCategoriesCollection":{"items":[{"name":"Workflow tips"}]},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"types of product testing and what product testing means to product teams","url":"https://images.ctfassets.net/lh3zuq09vnm2/513j5qG4gLPLww7ozEkwQZ/9df3b5aa73db49c2d534b33f45d59bd0/types_of_product_testing_and_what_product_testing_means_to_product_teams-1.jpg","width":1680,"height":1124}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-experimentation-culture","seo":{"metaTitle":"Product Experimentation Culture \u0026 How To Focus On Users","metaDescription":"Product teams that adopt a product experimentation culture can be bolder and faster in their product strategy, ultimately benefiting users. Learn how!","metaImage":null,"noindex":false},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Digital products offer you a wide range of options to solve a customer’s problem. Unfortunately, it can sometimes be difficult to find the solution that your customers really want. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You need a reliable way to home in on the right solution.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Enter: product experimentation.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-12-15T00:00:00.000Z","title":"How to create a culture of product experimentation to deliver what users want","authorsCollection":{"items":[]},"tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Product team culture"},"heroImage":{"contentType":"image/jpeg","description":" Product experimentation culture","url":"https://images.ctfassets.net/lh3zuq09vnm2/2vUTdcugKxXueT3eBuI5ot/5f41e2f3e27080f21594189f524397a4/image-from-rawpixel-id-3932421-jpeg.jpg","width":2075,"height":1661}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-change-management","seo":{"metaTitle":"Product Change Management: Build Team Synergy","metaDescription":"Understanding how to implement changes in a way that supports team synergy can be a priceless skill for product leaders. So how do you manage it well?","metaImage":null,"noindex":false},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Product change management is key in responding to dynamic market pressures and delivering solutions that meet evolving user needs—and product managers are familiar with the blockers that often arise in product or organizational change processes, from user confusion and employee resistance to breakdowns in cross-functional communication. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Product change management is a challenge, but it’s also an opportunity—and one worth taking. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-11-10T00:00:00.000Z","title":"How to overcome common obstacles for effective product change management","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Product team culture"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5Nmy3weRbmeJBKE0xzbZNI/07db8e9166b85c056f121dc9bc88b811/Product_Change_Management-_Build_team_synergy.png","width":1920,"height":1280}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-narrative","seo":{"metaTitle":"Product Narratives \u0026 Storytelling: Sell With Evidence","metaDescription":"It's vital not to crush the creativity required to create compelling product narratives, but it's important to find balance with business goals. How can you do both?","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/85hA1TCaxdMPfxrOnrxMT/8eb562db46997853bb5f6ea85ea28ea4/The_art_of_product_storytelling__how_product_teams_can_balance_evidence_with_empathy..png"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Product narratives should be grounded on clear, quantifiable data points; product teams have to use powerful statistics like revenue, active users, and retention rate as evidence to get buy-in for their vision. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But data alone won’t create the emotional connection you need to captivate your users and convince your stakeholders.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-10-21T00:00:00.000Z","title":"The art of product storytelling: how product teams can balance evidence with empathy","tag":null,"additionalInformation":null,"mainCategory":{"name":"Workflow tips"},"secondaryCategoriesCollection":{"items":[{"name":"Organizational awareness"}]},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/png","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/85hA1TCaxdMPfxrOnrxMT/8eb562db46997853bb5f6ea85ea28ea4/The_art_of_product_storytelling__how_product_teams_can_balance_evidence_with_empathy..png","width":1920,"height":1280}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-management-challenges","seo":{"metaTitle":"12 Product Management Challenges: What Makes The Job Hard? | Hotjar Blog","metaDescription":"Hotjar asked product management teams what they find most difficult about their jobs. Here's what we learned, along with some tips to face PM challenges.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/2LdkLE9U3zMWb64UaTb8zu/e127133451d7cb28f1908d63403c003d/12_product_management_challenges__the_toughest_parts_of_the_job__and_how_to_tackle_them__.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Product managers are not the type to shy away from a challenge. Most product managers thrive with a fast-paced, varied product workflow. They live for the satisfaction of guiding a team through research, development, and execution to maximize customer delight.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But the varied, agile workflow that makes product management exciting is also what makes it uniquely challenging.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-09-24T00:00:00.000Z","title":"12 product management challenges: the toughest parts of the job (and how to tackle them!)","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":"Article - 24 min read","mainCategory":{"name":"Workflow tips"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2LdkLE9U3zMWb64UaTb8zu/e127133451d7cb28f1908d63403c003d/12_product_management_challenges__the_toughest_parts_of_the_job__and_how_to_tackle_them__.jpg","width":1680,"height":1124}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-backlog-management","seo":{"metaTitle":"Product Backlog Management: Tips For Product Managers | Hotjar Blog","metaDescription":"Too many ideas and changing priorities can make a product manager's backlog unmanageable. These tips will help.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/ecU8dWgzPKK0w2WwTKMnn/bfbb92b2e9a88ce0457062b4fed09422/Product_backlog_management_tips_that_drive_results__not_chaos.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In product management, backlog optimization is a key part of delivering high-quality products to users. Keeping your team’s backlog well-prioritized drives clear focus, streamlines workflow, and helps you deliver impactful products that delight customers.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-09-24T00:00:00.000Z","title":"Product backlog management tips that drive results, not chaos","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":"Article - 11 min read","mainCategory":{"name":"Workflow tips"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/ecU8dWgzPKK0w2WwTKMnn/bfbb92b2e9a88ce0457062b4fed09422/Product_backlog_management_tips_that_drive_results__not_chaos.jpg","width":1680,"height":1680}}},{"__typename":"ProductForgeArticleWrapper","slug":"cost-of-delay-analysis","seo":{"metaTitle":"Cost Of Delay Analysis: Tips for Product Managers | Hotjar Blog","metaDescription":"Cost of delay analysis helps you calculate potential revenue loss which would be caused by waiting. Here's how to prioritize initiatives using CoD and CD3 analysis.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/3484b4T07NT0Qrl4suwiQf/f39cd094eb455fac8b701f5103bc63a9/How_to_prioritize_initiatives_with_cost_of_delay_analysis.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"You know when you go to a buffet, and you want some of everything, but you can only carry as many plates as you have hands?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s not all that different from being a product manager sometimes.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-09-09T00:00:00.000Z","title":"How to prioritize initiatives with cost of delay analysis","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":"Article - 13 min read","mainCategory":{"name":"Workflow tips"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3484b4T07NT0Qrl4suwiQf/f39cd094eb455fac8b701f5103bc63a9/How_to_prioritize_initiatives_with_cost_of_delay_analysis.jpg","width":1680,"height":1680}}},{"__typename":"ProductForgeArticleWrapper","slug":"user-research-techniques","seo":{"metaTitle":"User research techniques for product managers: what should I be looking for?","metaDescription":"Effective user research is key to successful product management. Learn which techniques you should be using and what to focus on.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/4u0XINmmLKuqma5VJAwwNb/f43e1957eb9a0b170a39bac1b3114577/User_research_techniques_for_product_managers__what_should_I_be_looking_for_.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"User research is the driving force behind product experience insights and UX improvements. But where do you start?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-09-08T00:00:00.000Z","title":"User research techniques for product managers: what should I be looking for?","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":"Article - 13 min read","mainCategory":{"name":"Customer delight"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/4u0XINmmLKuqma5VJAwwNb/f43e1957eb9a0b170a39bac1b3114577/User_research_techniques_for_product_managers__what_should_I_be_looking_for_.jpg","width":1680,"height":1124}}},{"__typename":"ProductForgeArticleWrapper","slug":"scrappy-product-management","seo":{"metaTitle":"How to implement scrappy product management in your team","metaDescription":"Like most things, scrappy product management strategies have their pros and cons. Some product teams embrace them with open arms, while others shoo them out the door faster than you can say “release notes.”","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/413Qa0FTMCQXHUQHeJ7gcX/9abae54a79097c3cc334fb46ba3a77b1/How_to_implement_scrappy_product_management_in_your_team.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Like most things, scrappy product management strategies have their pros and cons. Some product teams embrace them with open arms, while others shoo them out the door faster than you can say “release notes.”","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-09-02T00:00:00.000Z","title":"How to implement scrappy product management in your team","tag":"New","secondaryCategoriesCollection":{"items":[]},"additionalInformation":"Article - 19 min read","mainCategory":{"name":"Workflow tips"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/413Qa0FTMCQXHUQHeJ7gcX/9abae54a79097c3cc334fb46ba3a77b1/How_to_implement_scrappy_product_management_in_your_team.jpg","width":1680,"height":1124}}},{"__typename":"ProductForgeArticleWrapper","slug":"organizational-awareness","seo":{"metaTitle":"Organizational awareness: 9 tips for product teams","metaDescription":"In the second quarter of 2021, we surveyed our customers to get insights into their day-to-day experience working on a product team. We learned that organizational awareness is one of the most challenging aspects of being a product team member.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/7Kr1EB9FYrR2LRG6Xa0S6D/42ecc0e6a3fdd7e373677a3482ba339e/Organizational_awareness__9_tips_for_product_teams.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In the second quarter of 2021, we surveyed our customers to get insights into their day-to-day experience working on a product team. We learned that organizational awareness is one of the most challenging aspects of being a product team member.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-09-01T00:00:00.000Z","title":"Organizational awareness: 9 tips for product teams","tag":"NEW","secondaryCategoriesCollection":{"items":[]},"additionalInformation":"Article - 16 min read","mainCategory":{"name":"Organizational awareness"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7Kr1EB9FYrR2LRG6Xa0S6D/42ecc0e6a3fdd7e373677a3482ba339e/Organizational_awareness__9_tips_for_product_teams.jpg","width":1680,"height":1124}}},{"__typename":"ProductForgeArticleWrapper","slug":"continuous-discovery","seo":{"metaTitle":"How to overcome expectations and manage continuous discovery","metaDescription":"Continuous discovery—that is, continually gathering information on user needs to refine your product ideas—can result in happier customers, sharper priority lists, and a better product-market fit.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/6OwdtGQyxsmP7LgB5466ft/dcd43dcfdaba37535e42b814ec5d5459/How_to_overcome_expectations_and_manage_continuous_discovery.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Continuous discovery—that is, continually gathering information on user needs to refine your product ideas—can result in happier customers, sharper priority lists, and a better product-market fit.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-09-01T00:00:00.000Z","title":"How to overcome expectations and manage continuous discovery","tag":"New","secondaryCategoriesCollection":{"items":[]},"additionalInformation":"Article - 15 min read","mainCategory":{"name":"Continuous discovery"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6OwdtGQyxsmP7LgB5466ft/dcd43dcfdaba37535e42b814ec5d5459/How_to_overcome_expectations_and_manage_continuous_discovery.jpg","width":1680,"height":1124}}},{"__typename":"ProductForgeArticleWrapper","slug":"cross-functional-collaboration","seo":{"metaTitle":"Cross-Functional Collaboration Tips For Product Teams | Hotjar Blog","metaDescription":"Tips and tools for product teams to embrace and excel with cross-functional collaboration and communication.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/2H04PGgUydtVTgCJe2uk5N/a4b6c7ab6d51fd3fc6356ed4a860d4cb/How_to_build_a_cross-functional_collaboration_culture_for_product_teams.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Collaboration and communication can lead to massive business success. Productivity increases when teams and individual contributors are connected, and businesses with effective communication strategies have the potential to outperform their competition.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-08-01T00:00:00.000Z","title":"How to build a cross-functional collaboration culture for product teams","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Organizational awareness"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2H04PGgUydtVTgCJe2uk5N/a4b6c7ab6d51fd3fc6356ed4a860d4cb/How_to_build_a_cross-functional_collaboration_culture_for_product_teams.jpg","width":1680,"height":1124}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-teams-customer-delight","seo":{"metaTitle":"How Product Teams Can Measure and Improve Customer Delight","metaDescription":"Delighting customers is a core component of modern product management. Learn how to identify, measure, and act upon customer delight here.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/BDeemVr6GFWAhzkexhumx/a775e5062eb43bb89d6167a6e7e62470/user-delight.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Many product teams have a problem solution mindset, building features and experiences designed to solve a specific problem for a specific user.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That’s important, of course—but sustainable, lasting business growth means more than satisfying customers and meeting their expectations. Building customer delight into your product is what drives product-led growth.\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-08-01T00:00:00.000Z","title":"How product teams can create customer delight (and why it matters)","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Customer delight"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"Lady smiling","url":"https://images.ctfassets.net/lh3zuq09vnm2/BDeemVr6GFWAhzkexhumx/a775e5062eb43bb89d6167a6e7e62470/user-delight.jpg","width":1680,"height":1680}}},{"__typename":"ProductForgeArticleWrapper","slug":"product-management-ab-testing","seo":{"metaTitle":"Best A/B Testing Tools for a Complete Product Team Workflow | Hotjar Blog","metaDescription":"A/B testing has many benefits, but it can leave a gap around exactly why something is or isn't working. Learn how qualitative data from Hotjar can help.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/4TVIgkZ5iMljizztdYBs1S/38ed658deb9cd4a82e82654bbac73878/Product_management_AB_testing.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"As a product manager (PM), your job is to deliver a product users will love. But like most things in life, that's easier said than done.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Best practices and the latest design trends aren’t always going to work for your users. If your goals are to improve retention, provide a better user experience, and increase revenue, you need to A/B test your way to success.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-08-01T00:00:00.000Z","title":"A/B testing in product management: the best A/B testing tools to build better products","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Workflow tips"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/4TVIgkZ5iMljizztdYBs1S/38ed658deb9cd4a82e82654bbac73878/Product_management_AB_testing.jpg","width":1680,"height":1124}}},{"__typename":"ProductForgeArticleWrapper","slug":"grow-product-team-successfully","seo":{"metaTitle":"How To Grow A Product Management Team Successfully | Hotjar Blog","metaDescription":"Growing a product management team isn't easy. Hear from the experts and learn the core areas you need to balance to grow a PM team successfully.","noindex":false,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/735OwUjitaMxpupQnnb1m6/f285e15583c142330cda4ae19bd65d10/Growing_a_product_management_team_successfully__expert_tips__and_pitfalls_to_avoid_.jpg"}},"page":{"introText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Successful product management is more than just building a product: you’re also building a team.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The mix of multiple departments, new heads, skills, and goals can seem chaotic, but it doesn't have to be. With some foresight and preparation, you can grow a successful product management team—one that works together to build a product that truly delights your customers.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"publicationDate":"2021-08-01T00:00:00.000Z","title":"Growing a product management team successfully: expert tips (and pitfalls to avoid)","tag":null,"secondaryCategoriesCollection":{"items":[]},"additionalInformation":null,"mainCategory":{"name":"Team growth"},"authorsCollection":{"items":[{"name":"Hotjar team","image":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3anosAdu4qf1b5DhoqqcdC/95b4d4631bcea211a01f17959f916c48/Hotjar-team-author.svg","width":400,"height":400}}]},"heroImage":{"contentType":"image/jpeg","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/735OwUjitaMxpupQnnb1m6/f285e15583c142330cda4ae19bd65d10/Growing_a_product_management_team_successfully__expert_tips__and_pitfalls_to_avoid_.jpg","width":1680,"height":1680}}}]},"assignmentDetails":null,"globalData":{"defaultMetaTitle":"Understand how users behave on your site, what they need, and how they feel, fast.","defaultMetaDescription":"See how visitors are really using your website, collect user feedback and turn more visitors into customers.","showLanguageMismatchBanner":true,"showNewsBanner":true,"newsBannerColorTheme":"blue","footerColumn1Title":"Products","footerColumn2Title":"Solutions","footerColumn3Title":"Resources","footerColumn4Title":"Company","footerColumn5Title":"Compliance","copyright":"Copyright © 2014 - 2024 Hotjar Ltd. All rights reserved.","defaultMetaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/cg2EvYTPQccnzEQQnUbpl/cd1d66638807c3e6d4c39105b35b0f95/hotjar_og_image.png"},"hotjarIntegrationsIcon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/1N0AiO0crqpH7PoJlPMXKW/42531d99fd609c3478e741ec7d9c9b20/Property_1_Hotjar.svg","width":140,"height":140},"contactSalesIcon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/4MY2ofMcnqyabLxzbMR3cQ/3327157e6370e3a87815843d84261f15/support-menu-white.svg","width":24,"height":24},"navigationPrimaryCta":{"linkTitle":"Get started","externalLink":"https://insights.hotjar.com/register?signup_source=top-cta\u0026pricing_table=8","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"navigationSecondaryCta":{"linkTitle":"Sign in","externalLink":"https://insights.hotjar.com/login","internalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"contactSalesLink":{"linkTitle":"Contact Sales","externalLink":"https://www.hotjar.com/contact-sales/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default"},"newsBannerText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Are you an agency specialized in UX, digital marketing, or growth? Join our ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/partners/"},"content":[{"data":{},"marks":[],"value":"Partner Program","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"newsBannerTextCsq":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Hotjar, Heap, and Contentsquare are now one! Experience the future of connected customer insights on our new platform. ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/platform-fall/?utm_source=news-banner\u0026utm_medium=banner\u0026utm_campaign=november-2024-fall-launch"},"content":[{"data":{},"marks":[],"value":"Learn more.","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"selectableLocalesCollection":{"items":[{"localeCode":"en","name":"English"},{"localeCode":"pt-BR","name":"Português (Brasil)"},{"localeCode":"de","name":"Deutsch"},{"localeCode":"es","name":"Español"},{"localeCode":"de-CH","name":"Deutsch (Switzerland)"},{"localeCode":"fr","name":"Français"},{"localeCode":"it","name":"Italiano"},{"localeCode":"ja","name":"日本語"}]},"authorPageCtaBanner":{"sys":{"id":"1OtCMVPMdVjHpg5f8R04rX"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"It only takes a few minutes to get started with Hotjar. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Once your 15-day trial ends, enjoy the free version of Hotjar - forever.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"footerText":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"No credit card required","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"type":"default","colorTheme":"yellow","fullWidthBanner":null,"layout":null,"containerBackgroundColor":null,"title":"Get started with Hotjar","showPrimaryCtaIcon":true,"textWithIconItemsCollection":{"items":[]},"externalVideoUrl":null,"hideOnMobile":null,"primaryCta":{"linkTitle":"Sign up free","externalLink":"https://insights.hotjar.com/register?pricing_table=8","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"secondaryCta":{"linkTitle":"Tour the product","externalLink":"https://insights.hotjar.com/login?demo","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":true,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"media":{"contentType":"image/png","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/yBDals8aU8RWtb0xLnPkI/19b391bda8f43e16e64d40b55561e5cd/How_tracking_user_behavior_on_your_website_can_improve_customer_experience.png","width":1680,"height":1680}},"footerSubscriptionForm":{"listId":"2004745","title":"Looking for more wisdom?","emailFieldPlaceholder":"example@email.com","emailFieldRequiredMessage":"This field is required","emailFieldInvalidMessage":"Invalid email address","buttonLabel":"Subscribe","errorMessage":"Something went wrong, please try again.","consentFieldRequiredMessage":"This field is required","text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Sign up for Hotjar content straight to your inbox.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"successMessage":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Success! Thank you for subscribing.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}},"consentMessage":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"I have read and accept the conditions outlined in the ","nodeType":"text"},{"data":{"uri":"https://www.hotjar.com/legal/policies/privacy/"},"content":[{"data":{},"marks":[],"value":"privacy policy","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"entries":{"hyperlink":[]}}}},"footerColumn1LinksCollection":{"items":[{"linkTitle":"Tour the product","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"tour"}},{"linkTitle":"Heatmaps","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/heatmaps"}},{"linkTitle":"Recordings","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/recordings"}},{"linkTitle":"Feedback Button","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/feedback"}},{"linkTitle":"Surveys","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/surveys"}},{"linkTitle":"User interviews","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/engage"}}]},"footerColumn1SecondaryLinksCollection":{"items":[{"linkTitle":"Integrations","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"integrations"}},{"linkTitle":"Hotjar API","externalLink":"https://help.hotjar.com/hc/en-us/articles/12945616576919-What-Is-the-Hotjar-API-","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default"},{"linkTitle":"Funnels","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/funnels"}},{"linkTitle":"Dashboards","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/dashboard"}},{"linkTitle":"Highlights","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/highlights"}},{"linkTitle":"Trends","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/trends"}},{"linkTitle":"Survey templates","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"survey-templates"}}]},"footerColumn2LinksCollection":{"items":[{"linkTitle":"For marketing teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"marketing-teams"}},{"linkTitle":"For product teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-teams"}},{"linkTitle":"For product managers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-manager"}},{"linkTitle":"For product designers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-designer"}},{"linkTitle":"For researchers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"researcher-analyst"}},{"linkTitle":"Case studies","externalLink":"Case studies","rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"customers"}}]},"footerColumn3LinksCollection":{"items":[{"linkTitle":"Guides","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"guides"}},{"linkTitle":"Blog","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"blog"}},{"linkTitle":"Product Forge","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-forge"}},{"linkTitle":"Product updates","externalLink":"https://www.hotjar.com/updates/en","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},{"linkTitle":"Help center","externalLink":"https://help.hotjar.com/hc/en-us","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},{"linkTitle":"Website tracking","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"website-tracking"}},{"linkTitle":"GA glossary","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"google-analytics/glossary"}},{"linkTitle":"CRO","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"conversion-rate-optimization"}},{"linkTitle":"Performance reporting","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"performance-reporting"}},{"linkTitle":"Common website problems","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"website-problems"}},{"linkTitle":"Usability testing","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"usability-testing"}},{"linkTitle":"Ecommerce","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"ecommerce"}},{"linkTitle":"Behavior analytics","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"behavior-analytics"}},{"linkTitle":"Website analysis","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"website-analysis"}},{"linkTitle":"Web analytics ","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"web-analytics"}},{"linkTitle":"Web design","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"web-design"}},{"linkTitle":"UX design","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"ux-design"}},{"linkTitle":"UX research","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"ux-research/process"}},{"linkTitle":"NPS","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"net-promoter-score"}},{"linkTitle":"Customer journey map","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"customer-journey-map"}},{"linkTitle":"Product strategy","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"product-strategy"}},{"linkTitle":"Product research","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"product-research"}},{"linkTitle":"Product management 101","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"product-management-101"}},{"linkTitle":"Product management glossary","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"GuideWrapper","slug":"product-management-glossary"}},{"linkTitle":"SaaS startup tips","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"GuideWrapper","slug":"grow-your-saas-startup"}}]},"footerColumn4LinksCollection":{"items":[{"linkTitle":"About Us","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"about-us"}},{"linkTitle":"Careers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"careers"}},{"linkTitle":"Privacy","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"privacy"}},{"linkTitle":"Press","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"press"}}]},"footerColumn5LinksCollection":{"items":[{"linkTitle":"Legal overview","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"legal"}},{"linkTitle":"Compliance \u0026 security","externalLink":"https://help.hotjar.com/hc/en-us/categories/360003405813","internalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},{"linkTitle":"Terms of Service","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"legal/policies/terms-of-service"}},{"linkTitle":"Privacy Policy","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"legal/policies/privacy"}},{"linkTitle":"Acceptable use policy","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"legal/policies/acceptable-use"}},{"linkTitle":"Engage Tester Terms","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"engage-tester-terms"}}]},"footerBottomLinksCollection":{"items":[{"linkTitle":"Cookie Info","externalLink":"https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies","internalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},{"linkTitle":"Cookie Settings","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":"cookie-settings-link","internalLink":{"__typename":"PageWrapper","slug":"homepage"}},{"linkTitle":"Do Not Track","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"policies/do-not-track"}}]},"socialItemsCollection":{"items":[{"link":{"linkTitle":"Youtube link","externalLink":"https://www.youtube.com/channel/UC_B6JMm8IrO1JJxyx7hjR6A","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"Youtube","url":"https://images.ctfassets.net/lh3zuq09vnm2/2nncGYpZv80x0X0bG857Cz/8d256f52107275c5437b8b826345fc9c/Youtube.svg","width":24,"height":24}},{"link":{"linkTitle":"X Link","externalLink":"https://twitter.com/hotjar","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"X icon (svg)","url":"https://images.ctfassets.net/lh3zuq09vnm2/2gmz7xiNP3FbVtmkrX0yOk/269e8a9ec688a2a1d103e10536eba411/X-logo.svg","width":24,"height":24}},{"link":{"linkTitle":"Linkedin Link","externalLink":"https://mt.linkedin.com/company/hotjar","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"LinkedIn","url":"https://images.ctfassets.net/lh3zuq09vnm2/1aJwui56wNjZwTTH9ZTGkk/4a8f3d1a644fb2614a86fce9582e8e09/LinkedIn.svg","width":24,"height":24}},{"link":{"linkTitle":"Instagram","externalLink":"https://www.instagram.com/hotjar/","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default"},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5QXPO9pIWZZSAQXGYg7s2X/0f3ca6fd133ce97066485237a23ff3de/Social_Icons.svg","width":24,"height":24}}]},"navigationSubmenusCollection":{"items":[{"name":"Products","link":null,"navigationItemsCollection":{"items":[{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"See all Hotjar has to offer","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product tour","icon":{"contentType":"image/svg+xml","description":"See all Hotjar has to offer","url":"https://images.ctfassets.net/lh3zuq09vnm2/1mcY2mB8771rpkc01WpaAC/c0803cf3d2f110c3251d6095400b2f7d/Rocket-ember.svg","width":16,"height":16},"link":{"linkTitle":"Product tour","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"tour"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Visualize user behaviour\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Heatmaps","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3fvft31gR35Q9BjAxVk4Zw/9f93e529be4989f97d5743844699cf2a/icon-heatmaps.svg","width":16,"height":16},"link":{"linkTitle":"Heatmaps","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/heatmaps"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Track user sentiment","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Feedback Button","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6hX51iaEPtQHWldsN5Fy3Y/3a66ea3c6ba95bad60f90d9c31113980/icon-incoming-feedback.svg","width":16,"height":16},"link":{"linkTitle":"Feedback Button","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/feedback"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"See what your users see","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Recordings","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/76fQfkmWFtHn8xYHEbbzA0/f17539a8253616c98a87062824619972/icon-recordings.svg","width":16,"height":16},"link":{"linkTitle":"Recordings","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/recordings"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Hear from your users","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Surveys","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5sO4egYUhUh5eBDtoPB4RS/3102e823999e1e700e876eef2fcb83af/icon-surveys.svg","width":16,"height":16},"link":{"linkTitle":"Surveys","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/surveys"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover dozens of integrations","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Integrations","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2OXb4DK3kqPZI9XZwKDmBR/aa08742d712d15824a5605c8fa8a86b2/icon-integrations.svg","width":16,"height":16},"link":{"linkTitle":"Integrations link","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"integrations"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Launch successful surveys faster","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Survey templates","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5kcQPD6YgY51U3d4ifrkii/5e412e881ace5932492c58c86030d41d/icon-survey-templates.svg","width":16,"height":16},"link":{"linkTitle":"Survey templates","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"survey-templates"}}}]},"menuBottomLinksCollection":{"items":[{"sys":{"id":"74wMYUgBgjK6K0oC9TYFL1"},"icon":null,"title":"See all features","highlighted":true,"link":{"linkTitle":"See all features","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"tour"}}},{"sys":{"id":"4jydgktL1ri5w6LSws4Nl7"},"icon":null,"title":"Explore interactive demo","highlighted":true,"link":{"linkTitle":"Explore interactive demo","externalLink":"https://insights.hotjar.com/login?demo","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":true,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default"}}]},"menuGroupsCollection":{"items":[{"sys":{"id":"7eMGmeE5p1D8J2pNulv0ah"},"label":"Observe","labelSideTag":null,"labelColor":["#FCFAE6","#FCFAE6"],"hideGroupLabelSeparator":null,"columnPlacement":"1","labelIcon":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/3stUYt1VNFyNbPgG6mO07Z/81059bc9adf9e093ba3b579b4b4e522c/observe.svg"},"menuLinksCollection":{"items":[{"sys":{"id":"4wNCYTap6EJTvpyhsj0iQj"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Visualize user behaviour\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Heatmaps","highlighted":null,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3fvft31gR35Q9BjAxVk4Zw/9f93e529be4989f97d5743844699cf2a/icon-heatmaps.svg","width":16,"height":16},"link":{"linkTitle":"Heatmaps","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/heatmaps"}}},{"sys":{"id":"2PTlZCoUCHnWG2ulYhb0p2"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"See what your users see","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Recordings","highlighted":null,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/76fQfkmWFtHn8xYHEbbzA0/f17539a8253616c98a87062824619972/icon-recordings.svg","width":16,"height":16},"link":{"linkTitle":"Recordings","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/recordings"}}}]}},{"sys":{"id":"2sW3LSPgYKhkM3UcJeZ88Y"},"label":"Ask","labelColor":["#E4DFF3","#E4DFF3"],"hideGroupLabelSeparator":null,"columnPlacement":"2","labelIcon":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/u4EIyL4iTgPTra09qgevR/1be9a432330dc8ea1d442383187ff6e3/question.svg"},"labelSideTag":{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"New AI features","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"iconDarkMode":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6WqeEgNOxqv5i4sbMpwPXl/d6238cb25dc58dfd8d153132a14ee186/Vector.svg","width":15,"height":15}},"menuLinksCollection":{"items":[{"sys":{"id":"7ec0RFcSAW8ZbMT6trPH1g"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Hear from your users","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Surveys","highlighted":null,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5sO4egYUhUh5eBDtoPB4RS/3102e823999e1e700e876eef2fcb83af/icon-surveys.svg","width":16,"height":16},"link":{"linkTitle":"Surveys","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/surveys"}}},{"sys":{"id":"5RnD8w2xTwnxfXOPaAFAFo"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Track user sentiment","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Feedback Button","highlighted":null,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6hX51iaEPtQHWldsN5Fy3Y/3a66ea3c6ba95bad60f90d9c31113980/icon-incoming-feedback.svg","width":16,"height":16},"link":{"linkTitle":"Feedback Button","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/feedback"}}}]}},{"sys":{"id":"5FdHwXHYg9U7KnjnYXU8zE"},"label":"Engage","labelSideTag":null,"labelColor":["#E2F8FB","#E2F8FB"],"hideGroupLabelSeparator":false,"columnPlacement":"3","labelIcon":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/CpgFNFGdSs0gxvHAowR94/8e26f650d443b7813aef5d394851372c/Engage-icon.svg"},"menuLinksCollection":{"items":[{"sys":{"id":"367SWlZNVAPdz9paFa8Rah"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Connect with users 1:1","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Interviews","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/1tzrifnsp2qsiduERv4Y6W/f225835ed99cf89c2428959be2287def/Ping-pong-user-panel.svg","width":24,"height":24},"link":{"linkTitle":"Engage","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/engage"}}},{"sys":{"id":"1sj5oBorsuS3DSqywIrBQ1"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Conduct research at scale","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"User Tests","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/29CydIT6Tzz0I2cEVJMM8o/3704475f1265262151cf4f0d8ee8f23c/team1px.svg","width":32,"height":33},"link":{"linkTitle":"Go to User Tests","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"product/user-tests"}}}]}},{"sys":{"id":"5bz1CO1dbPCp8Dv1ZzVha1"},"label":"Key Features","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"4","menuLinksCollection":{"items":[{"sys":{"id":"77cJnJvHL2XKQFh8TBe55L"},"text":null,"icon":null,"title":"Integrations","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Integrations","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"integrations"}}},{"sys":{"id":"6BONB5vePdz1j9w4s3sQMi"},"text":null,"icon":null,"title":"Funnels","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Funnels","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/funnels"}}},{"sys":{"id":"1w0Ops8ziYbE2ClVsyFIzS"},"text":null,"icon":null,"title":"AI for Surveys","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"AI for Surveys","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"product-ai-surveys"}}},{"sys":{"id":"6l1NqjHZta881gD1JPjiXd"},"text":null,"icon":null,"title":"Dashboards","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Dashboards","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/dashboard"}}},{"sys":{"id":"2vEIbkqmUwwKKgeGHmHRX3"},"text":null,"icon":null,"title":"Highlights","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Highlights","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/highlights"}}},{"sys":{"id":"1ylAFwNIraTi2JHZhd4qiH"},"text":null,"icon":null,"title":"Trends","highlighted":false,"displayLinkTitleAsCta":null,"link":{"linkTitle":"Trends","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product/trends"}}}]}}]}},{"name":"Solutions ","link":null,"menuBottomLinksCollection":{"items":[]},"navigationItemsCollection":{"items":[{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Collaborate on user insights","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"For product teams","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2tNvAdB4QZnKkk8er4q3SY/00972c63148acdd80bba5deb1e3ca20d/Product_teams_.svg","width":16,"height":16},"link":{"linkTitle":"For product teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-teams"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build products users love","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"For product managers","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/rei0bZGIntzeRG0WxjqMU/6b4e13b31a6cb4c16cd0f64a694e4005/Vector.svg","width":16,"height":15},"link":{"linkTitle":"For product management","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-manager"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Create designs that resonate","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"For UX designers","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2zSp0IQk0E9iOi36cn8n4n/eb85b848d9853ec849a934feeca55f4e/icon-product-design.svg","width":16,"height":16},"link":{"linkTitle":"For UX design","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-designer"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover insights others miss","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"For researchers","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7cgrCG4MpaK39UueExbDYI/71315bdec4d36e36cf57a23195cc92a4/icon-research.svg","width":16,"height":16},"link":{"linkTitle":"For research","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"researcher-analyst"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Get inspired","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Case studies","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7bu3ttUQaMiusVYgmA5W0E/cb5706443bda65ea5dd0dd4c4ee73ca3/icon-case-studies.svg","width":16,"height":16},"link":{"linkTitle":"Case Studies","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"customers"}}}]},"menuGroupsCollection":{"items":[{"sys":{"id":"6HAgHqhiwMchgNOMqtHPYH"},"label":"Hotjar for","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"1","menuLinksCollection":{"items":[{"sys":{"id":"7672xTUbWPu7MEkEEBHaWr"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Convert with confidence","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Marketing teams","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/781JfBDcf9t0A3IscD6kDI/7635c8bf3c5f21c89688c1b3d47f7046/NEW_Marketing_Icon_Ember.svg","width":16,"height":16},"link":{"linkTitle":"For marketing teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"marketing-teams"}}},{"sys":{"id":"7IZEtE2So3peEtxJpHuWVN"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build a customer-centric culture","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product teams","highlighted":false,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/r711lbna0S0E0pzlDYwp3/98d0b2222df17ea331e1c431914ba9d8/product-teams-icon.svg","width":24,"height":24},"link":{"linkTitle":"Product Teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-teams"}}},{"sys":{"id":"4imPs6AVw9rQOMvZd2yaJu"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Companies of 100+","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Growing teams","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7uWcf9i4jnbEPUuWSnysKe/b4792bb15e0fe72170f73349067ce53b/Growing-teams-icon.svg","width":24,"height":24},"link":{"linkTitle":"For growing teams","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"growing-teams"}}}]}},{"sys":{"id":"5whjGC67ufpuMS5tN53Joq"},"label":null,"labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"2","menuLinksCollection":{"items":[{"sys":{"id":"b7E3HjeGBaEINPgY9P2ST"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build products users love","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product Managers","highlighted":false,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/rei0bZGIntzeRG0WxjqMU/6b4e13b31a6cb4c16cd0f64a694e4005/Vector.svg","width":16,"height":15},"link":{"linkTitle":"Product Managers","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-manager"}}},{"sys":{"id":"6cfXANHTA2Ozi9lYniVLbH"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Create designs that resonate","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"UX Designers","highlighted":false,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2zSp0IQk0E9iOi36cn8n4n/eb85b848d9853ec849a934feeca55f4e/icon-product-design.svg","width":16,"height":16},"link":{"linkTitle":"UX Designer","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-designer"}}},{"sys":{"id":"5UZYrBiKQgsktEgkPYhqay"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover insights others miss","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Researchers","highlighted":false,"displayLinkTitleAsCta":null,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7cgrCG4MpaK39UueExbDYI/71315bdec4d36e36cf57a23195cc92a4/icon-research.svg","width":16,"height":16},"link":{"linkTitle":"Product Researchers","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"researcher-analyst"}}}]}},{"sys":{"id":"2zjmj2pLeHNFITZmQYR8Pv"},"label":"Hotjar helps you","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"3","menuLinksCollection":{"items":[{"sys":{"id":"3X1TmtZdL2CyKoC4Zygtla"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Spot opportunities for optimization with visual user insights","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Improve your site or product","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/4SXGdxYyM7H7OoBPSLp10j/22967bb9aced3212610eb32dfcca54f3/lightbulb-menu-icon.svg","width":24,"height":24},"link":{"linkTitle":"Improve your site or product Menu Link","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"get-inspired"}}},{"sys":{"id":"oLvJTRdEZJOZsdAxaEATi"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Stop guessing what people want, hear from them directly","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Validate your ideas with user data","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/2Iy5b0nKLGmDXJeiwwuYfi/ea7174dee9f0a9082a08bbbdd3709f4f/user-validate-menu-icon.svg","width":24,"height":24},"link":{"linkTitle":"Validate your ideas with user data Menu Link","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"reduce-assumptions"}}}]}},{"sys":{"id":"8Z7Bmasq99BbK6v7EtITZ"},"label":null,"labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":null,"columnPlacement":"4","menuLinksCollection":{"items":[{"sys":{"id":"7JZSKPZ0RrI2s8X9Etcgm3"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build a case backed with real data, get everyone on the same page","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Get buy-in for your ideas","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/7CGR3vuQS1YEVnhmvHTmU7/8141706b5b36a658fd4da066a293fbeb/approve-reject-menu-icon.svg","width":24,"height":24},"link":{"linkTitle":"Increase alignment","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"get-buy-in"}}},{"sys":{"id":"6YMI63495c2epd4Cdf9Kbq"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover bugs, broken flows and prioritize the right fixes","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Uncover UX issues, fast","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6Pg7YqZZNOdtjqoUb2MEEy/8c8b8a3067b9fc2886b83b5d405c7d76/impect-menu-icon.svg","width":24,"height":24},"link":{"linkTitle":"Spot UX Issues","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"spot-issues"}}}]}}]}},{"name":"Pricing","navigationItemsCollection":{"items":[]},"menuGroupsCollection":{"items":[]},"menuBottomLinksCollection":{"items":[]},"link":{"linkTitle":"Pricing","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"pricing"}}},{"name":"Case studies","navigationItemsCollection":{"items":[]},"menuGroupsCollection":{"items":[]},"menuBottomLinksCollection":{"items":[]},"link":{"linkTitle":"Case studies","externalLink":"Case studies","rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"customers"}}},{"name":"Resources","link":null,"menuBottomLinksCollection":{"items":[]},"navigationItemsCollection":{"items":[{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Get the most out of Hotjar","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Guides","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/29cHXX50MaQFbFbNuuEobF/ef757d222544a89e87e2c23642a499eb/icon-guides.svg","width":16,"height":16},"link":{"linkTitle":"Guides","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"guides"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"News, analysis, tips, and tutorials","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Blog","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6E1bW5je6USepU41R2psoP/025fc489632d42f5455f7253653477a9/Blog.svg","width":16,"height":16},"link":{"linkTitle":"Blog","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"blog"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Cutting-edge product insights ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product forge","icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/69OiEBqKuuE9y84cHDYFYD/8fb8702f45048de7342abacc186e7f78/Product-forge.svg","width":16,"height":16},"link":{"linkTitle":"Product Forge Link","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-forge"}}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What’s new","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product updates","icon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/6WkKq86kztFCChLxHqxJ53/63ffc9f2001da8b5ad7292d53808278c/updates.svg","width":24,"height":24},"link":{"linkTitle":"Hotjar updates link","externalLink":"https://www.hotjar.com/updates/en","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Learn how to set up and use Hotjar","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Support","icon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/77BtJYrFoyCLErPB8o2dnA/4621264b773c3f9625ce987ece5bb4b6/Support.svg","width":16,"height":16},"link":{"linkTitle":"help.hotjar link","externalLink":"https://help.hotjar.com/hc/en-us","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null}},{"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Courses to help you flourish","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Hotjar learning","icon":{"contentType":"image/svg+xml","description":"Icon for the Play Button","url":"https://images.ctfassets.net/lh3zuq09vnm2/01sD7ikwsm8A9PzqXxeovt/d718ae8df27d248c66166bddf71aac42/Vector.svg","width":11,"height":14},"link":{"linkTitle":"Hotjar Learning","externalLink":"https://learning.hotjar.com/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null}}]},"menuGroupsCollection":{"items":[{"sys":{"id":"2Rxnay3yCIbpqPWRaALHDv"},"label":"Using Hotjar","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":false,"columnPlacement":"1","menuLinksCollection":{"items":[{"sys":{"id":"69kN0r9b1LYG0MJtg4HgTN"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Find the answers to any of your Hotjar questions","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Help center","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Support menu item","externalLink":"https://help.hotjar.com/hc/en-us","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/1wkZNcLult1ZunotG7R4mB/f719cf8e1e61c0077af2d1cab3a3697f/support-menu-icon.svg","width":24,"height":24}},{"sys":{"id":"vaFyO3DZaWV7e2wgJ9Eak"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Go from new user to super user with interactive courses","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Hotjar Learning","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Hotjar Learning","externalLink":"https://learning.hotjar.com/","internalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":"Icon for the Play Button","url":"https://images.ctfassets.net/lh3zuq09vnm2/01sD7ikwsm8A9PzqXxeovt/d718ae8df27d248c66166bddf71aac42/Vector.svg","width":11,"height":14}},{"sys":{"id":"3pnBnBeo1IIv0SZDUcqxKm"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discover what’s new in Hotjar","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product updates","highlighted":false,"displayLinkTitleAsCta":false,"link":{"linkTitle":"Hotjar updates link","externalLink":"https://www.hotjar.com/updates/en","internalLink":null,"rel":null,"openInNewTab":true,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null},"icon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/6WkKq86kztFCChLxHqxJ53/63ffc9f2001da8b5ad7292d53808278c/updates.svg","width":24,"height":24}}]}},{"sys":{"id":"2HwRZpkKf3OAHRZQj6KJll"},"label":"LEVELING UP","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":false,"columnPlacement":"2","menuLinksCollection":{"items":[{"sys":{"id":"5XC5NzpOUjl73nBwGe26Yx"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In-depth guides on UX, CRO, and the Hotjar tools","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Guides","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/29cHXX50MaQFbFbNuuEobF/ef757d222544a89e87e2c23642a499eb/icon-guides.svg","width":16,"height":16},"link":{"linkTitle":"Guides","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"guides"}}},{"sys":{"id":"4ribiagu9hdDG0r6Q4FUMT"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Stories on PX insights, plus our take on the world of work ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Blog","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/6E1bW5je6USepU41R2psoP/025fc489632d42f5455f7253653477a9/Blog.svg","width":16,"height":16},"link":{"linkTitle":"Blog","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"blog"}}},{"sys":{"id":"6PjIvcw2DY3NHcAyG2n1MM"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A place for product teams to grow","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Product Forge","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/69OiEBqKuuE9y84cHDYFYD/8fb8702f45048de7342abacc186e7f78/Product-forge.svg","width":16,"height":16},"link":{"linkTitle":"Product Forge Link","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"product-forge"}}}]}},{"sys":{"id":"1jrngw598sVg8pcdJfMuvJ"},"label":"More","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":false,"columnPlacement":"3","menuLinksCollection":{"items":[{"sys":{"id":"3nBJaEQuw1GGcbS2XRgret"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Browse through our 30+ ready-to-go templates","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Survey templates","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5kcQPD6YgY51U3d4ifrkii/5e412e881ace5932492c58c86030d41d/icon-survey-templates.svg","width":16,"height":16},"link":{"linkTitle":"Survey templates","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"survey-templates"}}},{"sys":{"id":"23shqQZGBoTemCcsGs3QBt"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Bitesized boosts for your online business","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Webinars","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/5UwvxhVrMfPkFlhCCzahNG/e082b0c65c17eb01b7c7978dc57f9b85/Webina-icon.svg","width":24,"height":24},"link":{"linkTitle":"Webinars","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":"default","internalLink":{"__typename":"PageWrapper","slug":"webinars"}}}]}},{"sys":{"id":"6FtPecE0tka8r34E64Ix00"},"label":"Company","labelSideTag":null,"labelIcon":null,"labelColor":null,"hideGroupLabelSeparator":false,"columnPlacement":"4","menuLinksCollection":{"items":[{"sys":{"id":"1ICK8jOUSGZvvNaxtTP1LJ"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Who we are and what we do","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"About us","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/3qWNbUV9OgVmvQ239eLBB5/fb934659e54eefeb1defb835e01728aa/icon-about-us.svg","width":16,"height":16},"link":{"linkTitle":"About Us","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"about-us"}}},{"sys":{"id":"10FawTHufWFQuFIfVZFqz8"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Join our team","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Careers","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":null,"url":"https://images.ctfassets.net/lh3zuq09vnm2/2VlR1cp2kOyuAqTevJOVVe/51b73081ac97b801e1a31d40b655ce2d/Careers.svg","width":24,"height":24},"link":{"linkTitle":"Careers","externalLink":null,"rel":null,"openInNewTab":null,"hideOnMobile":null,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"careers"}}},{"sys":{"id":"6Ex3O6YE6SDOgcsDetk1Y5"},"text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Let’s team up","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"title":"Partner Program","highlighted":false,"displayLinkTitleAsCta":false,"icon":{"contentType":"image/svg+xml","description":"","url":"https://images.ctfassets.net/lh3zuq09vnm2/1Rr01isgC3ekIMAk5muTw1/e72604f01fe967ee00527c0d0400b090/rocketship_red.svg","width":16,"height":16},"link":{"linkTitle":"Partner Program","externalLink":null,"rel":null,"openInNewTab":false,"hideOnMobile":false,"mobileOrder":null,"fullWidthOnMobile":null,"type":null,"internalLink":{"__typename":"PageWrapper","slug":"partners"}}}]}}]}}]}},"i18NStrings":[{"id":"8a51f5f2-93ba-46e1-aef4-bca4051ec7f1","key":"back-to-blog","value":"Back to blog"},{"id":"bc554d10-3cb0-4a7f-a1a2-af761c2de22a","key":"author","value":"Author"},{"id":"444846d3-0f65-4b94-a126-b041fe2e4ca2","key":"blog-articles","value":"Blog Articles"},{"id":"a20c2c0d-3a26-4589-a755-9735ae8d2616","key":"survey-templates","value":"Survey Templates"},{"id":"ed9464d9-965a-4ee9-b0bc-0292361fc64a","key":"product-forge","value":"Product Forge"},{"id":"a2ea834f-b5e6-42a3-9bbc-bed87999b0ec","key":"on-this-page","value":"On this page"},{"id":"81c6e121-14c7-4b78-b30e-a74d511f8cf4","key":"all-guides","value":"All guides"},{"id":"8cdfa819-21e0-4109-97b4-3bcb45cc4544","key":"previous-chapter","value":"Previous chapter"},{"id":"826165dd-5aae-42ec-b1b5-0c3155997978","key":"next-chapter","value":"Next chapter"},{"id":"183e832f-4f52-4573-a796-48e6497db24c","key":"default-search-input-placeholder","value":"I want to read about..."},{"id":"33dd6685-d057-487c-9152-7b684f527843","key":"filters-title-label","value":"Filters"},{"id":"58c3b612-e819-47e5-a4b8-2b0543355e6a","key":"search-title-label","value":"Search"},{"id":"8bd929c9-e33b-42a7-91fa-859112e11cdf","key":"integrations-search-input-placeholder","value":"Search for an integration..."},{"id":"616d110b-ee8f-4d83-a188-a0d70a09dfaf","key":"show-less","value":"Show less"},{"id":"2847bcfb-b7ad-410e-b914-c67a01a2fb74","key":"show-more","value":"Show more"},{"id":"e8df84a4-d772-4468-9827-a09ee9caa7f6","key":"latest-articles","value":"Latest articles"},{"id":"ca335a69-8615-4d0e-9e58-2b5a6a23df84","key":"load-more-articles","value":"Load more articles"},{"id":"e8c02eff-745b-4747-aed2-9826f67d60e7","key":"learn-case-studies","value":"Learn / Case Studies"},{"id":"bf5a53b4-cc88-4b3e-b89b-24206721daf3","key":"filter-industry","value":"Industry"},{"id":"3477ce33-3d7b-4950-9a21-c376e7c00958","key":"filter-usecase","value":"Use case"},{"id":"6b85bf2f-cb80-4d82-a7b0-66c0d1e6e17a","key":"filter-role","value":"Role"},{"id":"591fc617-a2cc-4a85-9e9c-ed4856077301","key":"from","value":"From"},{"id":"e3a272f6-bb51-4f75-810a-541f7bcb134f","key":"no-results-heading","value":"Sorry but there are no matching results"},{"id":"c8a2d8b9-830d-454a-89a0-25a6bed87b89","key":"no-results-text","value":"Try searching something else."},{"id":"71786999-27f9-4630-a08d-fc6dd6fdb027","key":"dropdown-label-all","value":"All"},{"id":"46f679da-405c-4aef-8521-641b382f9b9e","key":"integration-tab-keybenefits","value":"Key benefits"},{"id":"d9475ec9-4556-4d38-8db4-2bba9c0e066b","key":"integration-tab-usecases","value":"Use cases"},{"id":"bbb00323-fcc0-4ec1-8e09-d6ae637548ed","key":"integration-tab-configuration","value":"Configuration"},{"id":"8b737e68-c337-4f49-912f-2ae48f0e3046","key":"integration-tab-faqs","value":"FAQs"},{"id":"347895d1-972b-4993-a374-2385d8fb706a","key":"legalhero-backto-overview","value":"Back to legal overview"},{"id":"6f907723-90b7-4fb2-b714-14c18733ba70","key":"legalhero-language-label","value":"Language"},{"id":"8e56b65c-d9fe-462a-9410-50dafed2b610","key":"latest-survey-templates","value":"Latest survey templates"},{"id":"9f15ef11-ed28-496d-9412-00980aca28da","key":"legalhero-language-selector-english","value":"English"},{"id":"609c4364-2caa-468a-a328-003a1a2be2a6","key":"legalhero-language-selector-german","value":"German"},{"id":"eb0ee6d1-52fd-447e-b112-c97e25bff13d","key":"breadcrumb-section-guides","value":"Guides"},{"id":"50e91ce8-7f05-48d0-8517-68fff2e39bcb","key":"breadcrumb-section-blog","value":"Blog"},{"id":"f2459538-e01f-4418-8707-daa50ed702d5","key":"breadcrumb-section-product-forge","value":"Product Forge"},{"id":"4891ee2d-7188-4a2d-9673-600d41c868b3","key":"breadcrumb-section-survey-templates","value":"Survey Templates"},{"id":"41c904f6-6a2a-4033-8bbe-515eabfe32b2","key":"breadcrumb-section-case-studies","value":"Case Studies"},{"id":"014840a0-1fd9-4f58-9784-24d8cc73470c","key":"breadcrumb-title-article","value":"Article"},{"id":"7ed24155-ca28-4faa-84f3-2abebd5ed25e","key":"breadcrumb-title-survey-template","value":"Survey Template"},{"id":"a19fd2c8-ead7-4912-a6d9-670fa26e877e","key":"breadcrumb-back-to-guides","value":"Back to guides"},{"id":"48f1b4ae-ab05-429f-91c0-23c5ea5dfce1","key":"breadcrumb-back-to-blog","value":"Back to blog"},{"id":"39f59daf-21fe-4f78-ad64-3af016d2f704","key":"breadcrumb-back-to-product-forge","value":"Back to product forge"},{"id":"05d47d84-985d-4124-867b-ad924993c04b","key":"breadcrumb-back-to-survey-templates","value":"Back to survey templates"},{"id":"f199aa16-4a23-48e9-99d1-81ffc110ab39","key":"breadcrumb-back-to-case-studies","value":"Back to case studies"},{"id":"554a2636-e46e-4054-a8c0-f6f9c22849bb","key":"learn","value":"Learn"},{"id":"ac8ba707-d861-49ad-afc2-c0a4b02e0efd","key":"last-updated","value":"Last updated"},{"id":"ac96d74a-73d6-4278-a493-4777ee89240a","key":"features-used","value":"Features used"},{"id":"2b42b444-2270-4df3-b872-77f57a905da6","key":"share","value":"Share"},{"id":"d482828c-2157-4e40-bd0f-b5dc35615649","key":"facebook","value":"Facebook"},{"id":"d57495f7-4d2d-4fd9-8873-a47694805380","key":"twitter","value":"Twitter"},{"id":"6bd73532-4fbd-4bcd-a6b5-0b21d4933edd","key":"linkedin","value":"LinkedIn"},{"id":"065a1537-9048-49a3-bde2-04c2f55dfbfe","key":"copy-link","value":"Copy link"},{"id":"76c47366-70d6-469b-9afe-0934443c47bb","key":"darkmode-switch-label-light","value":"Switch to light mode"},{"id":"373416de-e774-4be9-8502-a40c0a4c4330","key":"darkmode-switch-label-dark","value":"Switch to dark mode"},{"id":"e12b099a-34ce-45c5-9709-ef9164865b0f","key":"careers-jobs-label","value":"We're hiring"},{"id":"6f128ace-b071-464d-8534-63f75e46382f","key":"careers-jobs-title","value":"Current job openings"},{"id":"8b3baeaa-63bd-49aa-a1f0-0919cd2dae61","key":"lets-talk","value":"Let's talk"},{"id":"772d7e65-ccfc-42be-ac02-34385ab49fbb","key":"missing-translation-info","value":"Sorry, we cannot display this page in your preferred language at the moment."},{"id":"64dfafdb-ffa7-43d8-96c9-6d2a3c872d10","key":"locale-selector-tooltip","value":"Language"},{"id":"03e38272-93f4-4154-a1b0-5f17300deaf0","key":"load-more-guides","value":"Load more guides"},{"id":"e88cd33d-fb98-4f68-bfd7-493d1c93e3b7","key":"breadcrumb-back-to-webinars","value":"Back to webinars"},{"id":"e343f507-be08-4a20-bfaf-6162fa063d70","key":"breadcrumb-section-webinar","value":"Webinars"},{"id":"ad46a1ea-9eeb-49c4-a674-e2223b80450a","key":"ask-accordion-section-label","value":"New AI features"},{"id":"a6d2070e-fa86-490e-aa14-2dd5095f9929","key":"coming-soon","value":"Coming soon"},{"id":"d3541b61-e8b1-455f-8085-06a79a44e332","key":"menu-toggle-sr-label","value":"Toggle navigation menu"},{"id":"43cf3df3-5b6a-4895-9135-4b34c39688b5","key":"close-banner-sr-label","value":"Close banner"},{"id":"bd1918de-efac-4c80-aac7-0f4c08131c72","key":"breadcrumb-back-to-integrations","value":"Back to Integrations"},{"id":"eabc8e6a-0988-43b2-bc9e-569c1b82913d","key":"reading-time","value":"Reading time"},{"id":"10f16f4f-16c0-42b0-8a42-1a6dde8380a9","key":"reading-time-unit","value":"min"},{"id":"fd5624dd-f9ba-4d80-b6ab-aedc897c6323","key":"link-copied","value":"Link copied!"},{"id":"299446fc-7983-4dc8-a92e-8ada5b0c87e5","key":"breadcrumb-back-to-partner-directory","value":"Back to partner directory"},{"id":"1c5b0e02-b50e-4bce-95eb-ddb860335c74","key":"partner-about-heading","value":"About:"},{"id":"8bfa702c-4256-4171-a5d9-4f3c6bcc4104","key":"partner-services-heading","value":"Services:"},{"id":"0cf8e4c7-d5f9-4290-8df9-675b107d513d","key":"partner-regions-heading","value":"Regions:"},{"id":"20c006dc-f774-436b-83a0-7dbd785833f8","key":"partner-languages-heading","value":"Languages:"},{"id":"3c39ed4c-fe5b-4b39-8b8d-7b9d81616a57","key":"partner-platforms-heading","value":"Platforms supported:"},{"id":"6b684f69-2e0b-4a97-b1b2-8a0c08e05f7f","key":"partner-budget-heading","value":"Budget:"},{"id":"c1dcbf1b-31f2-404b-b1f6-dc5a676ebc2d","key":"partner-headquarters-heading","value":"Headquarters location:"},{"id":"7a80c5e6-6cf4-49a7-bd6c-c52a81081d76","key":"partner-start-date-heading","value":"Partner since:"},{"id":"eaf82fcc-3db6-4285-aebc-408d904b5b0d","key":"partner-website-button","value":"Visit website"},{"id":"b881556f-548b-4291-b1be-22d2a1937242","key":"loading","value":"Loading..."},{"id":"9cd85755-5479-4815-a89a-bb3d0d4ecadf","key":"results","value":"Results"},{"id":"545fdba1-2a3a-4e4c-9755-d46299dfba57","key":"language","value":"Language"},{"id":"7f148947-c8b6-45cf-ac24-d852c2259ddb","key":"service","value":"Service"},{"id":"00527409-4fc8-4504-a0f7-163a499e0ca4","key":"location","value":"Location"},{"id":"f3edc9a7-030e-4723-b088-eb576ac778d8","key":"careers-no-jobs-openings","value":"There are currently no job openings."},{"id":"af346631-2908-4108-a2af-9c9c63d29f47","key":"premier-partner","value":"Premier Partner"},{"id":"ad298fc6-28da-4562-81dd-15e071818e36","key":"custom-bundles.get-started-cta","value":"Get started"},{"id":"8e4a6f12-174e-47f8-9f06-56884ee9deee","key":"custom-bundles.book-call-cta","value":"Book a call"},{"id":"cb873975-d0e2-49a7-aae4-ca78a7eb1585","key":"custom-bundles.lets-talk","value":"Let's talk"},{"id":"f13caf47-2cb2-4ef4-93bb-d07718099bf1","key":"custom-bundles.billed-annually","value":"Billed annually"},{"id":"5f0af0ed-37a1-49b6-a945-abe771212886","key":"custom-bundles.observe-summary-allowances","value":"Includes {{allowances}} daily sessions"},{"id":"73ac3456-3962-4b33-817e-ed5befff2360","key":"custom-bundles.ask-summary-allowances","value":"Includes {{allowances}} monthly responses"},{"id":"0821e0c3-15d4-4e7a-84fc-6635cf9465f2","key":"custom-bundles.engage-summary-allowances","value":"Includes {{allowances}} yearly interviews"},{"id":"e60a835e-f9c3-4ad7-8032-5c1095d6aca4","key":"custom-bundles.yearly-discount-text","value":"yearly discount applied"},{"id":"0719ca5b-95a4-41af-b921-d8b836a01eb7","key":"custom-bundles.bundle-discount-text","value":"on lowest selected plan"},{"id":"2401b41a-b520-4709-9e7b-c28f59bdc015","key":"custom-bundles.bundle-discount-suggestion-text","value":"Choose 2 paid plans and get"},{"id":"1811513d-e844-4aa0-a260-0a48f428287d","key":"custom-bundles.time-period-free","value":"forever"},{"id":"07724ab4-989f-471e-96e9-03890df56f6c","key":"custom-bundles.time-period-monthly","value":"month"},{"id":"3f96dc7c-54f1-4957-9a83-1e7d11baecec","key":"custom-bundles.observe-allowance-caption","value":"daily sessions"},{"id":"ba0a8fe6-5de3-4e22-bfe3-91ed402aa79c","key":"custom-bundles.ask-allowance-caption","value":"monthly responses"},{"id":"121d1d59-3269-4363-92df-4056bcd36720","key":"custom-bundles.engage-allowance-caption","value":"yearly interviews"},{"id":"0ef25bf0-34f6-4a0a-a2b0-a7cd5d24b0e4","key":"custom-bundles.plan-summary","value":"{{planName}} plan | {{allowanceValue}} {{allowanceCaption}}"},{"id":"cb6bd45d-1343-4e07-9146-5e5c87ecdbb3","key":"custom-bundles.product-collapse-button","value":"Edit plan"},{"id":"33854ad9-4a61-4432-be72-ff738e2bd9e2","key":"custom-bundles.discount-label","value":"{{value}}% OFF"},{"id":"957884d0-243e-4650-b918-c2b4e02f3d9d","key":"custom-bundles.compare-features","value":"Compare all features"},{"id":"a1988ddf-206e-471c-8ffe-2a9148778ee7","key":"custom-bundles.bundle-discount-dynamic-suggestion-text","value":"Add an {{product}} paid plan to get"},{"id":"93d8170a-e088-4e28-b2df-a58c4add6109","key":"custom-bundles.features-toggle-btn","value":"What’s included"},{"id":"082d3a52-f99e-4444-a1d5-e831bdc6abc5","key":"custom-bundles.product-collapse-button-expanded","value":"I’m done editing"},{"id":"3ae34bb2-4829-41a5-b340-22d8833c4a42","key":"custom-bundles.discounts-applied","value":"Discounts applied"},{"id":"79428ad7-3e4a-4c44-8c44-c572d82267e9","key":"custom-bundles.allowance-bubbles-caption","value":"How many {{label}} do you need?"},{"id":"c84071da-4a19-411b-9b6c-4e47c02bccd8","key":"custom-bundles.anchor-1.title","value":"Get started quickly"},{"id":"5a9632e4-a897-4984-98f3-0901e399ac81","key":"custom-bundles.anchor-1.subtitle","value":"Waste no time, start now with Observe"},{"id":"2dbc6ca7-d051-4839-85fd-4f5e7da854f4","key":"custom-bundles.anchor-2.title","value":"Build your own bundle"},{"id":"2a4377d3-f604-487c-a235-ad00106b497e","key":"custom-bundles.anchor-2.subtitle","value":"Choose your own plans and products"},{"id":"117bcb61-9c25-4044-ac21-de22bf8765f8","key":"allowanceValue","value":"monthly sessions"},{"id":"86349361-0d1c-40b8-9cf9-9ae663364f06","key":"custom-bundles.voc-allowance-caption","value":"monthly responses"},{"id":"a424ff38-9be7-42ec-820c-030e45a6526e","key":"custom-bundles.plan-summary-multi-allowance","value":"{{planName}} plan | {{allowance}}"},{"id":"b31d57f9-d633-4525-a33f-5aec29e1ea30","key":"custom-bundles.allowance-type-monthly-sessions","value":"{{value}} monthly sessions"},{"id":"ab805d8b-8317-4b4a-a0f0-9275a5797afd","key":"custom-bundles.allowance-type-replays","value":"{{value}} replays"},{"id":"24635136-9516-4e98-994f-c497b3c7183a","key":"custom-bundles.pricing-summary-title","value":"Cost summary"},{"id":"a746577c-a5ca-43cd-8997-520925fbda56","key":"custom-bundles.cost-summary-plan","value":"{{planName}} plan"},{"id":"3c181314-1e50-4349-a61c-a472f2d9708b","key":"custom-bundles.from","value":"From"},{"id":"eeaaaa1e-6233-4e26-989c-d9b99d5f72d4","key":"custom-bundles.allowance-type-responses","value":"{{value}} responses"},{"id":"02d9ae9d-2c97-40c0-ac47-6cb7959b64e3","key":"custom-bundles.allowance-type-interview-test-users","value":"{{value}} user tests / interviews"},{"id":"300260f8-3489-490c-938d-323e771a0b0e","key":"custom-bundles.allowance-type-yearly-responses","value":"Starting from {{value}} yearly responses"},{"id":"cccf5f0d-0b38-42af-834e-5f155b5c3033","key":"custom-bundles.allowance-type-monthly-responses","value":"{{value}} monthly responses"},{"id":"2fc6772b-d505-43b3-875d-27c2bfbe1fc8","key":"custom-bundles.dxa-allowance-caption","value":"monthly sessions"},{"id":"d8c34003-7c4f-4090-8aab-8bfcf2d7da4d","key":"custom-bundles.voc-allowance-caption","value":"monthly responses"},{"id":"4631b0ce-90b9-40ff-9c12-2674ed40bbed","key":"custom-bundles.allowance-name-monthly-sessions","value":"monthly sessions"},{"id":"2c90602c-c360-433e-add3-704a9c2f7840","key":"custom-bundles.allowance-name-replays","value":"replays"},{"id":"9497173e-600a-4169-a6d3-3879234c72d5","key":"custom-bundles.allowance-name-monthly-responses","value":"monthly responses"},{"id":"fc0a89b4-7647-425d-8852-f8e8dd50841e","key":"custom-bundles.monthly-sessions-popover-title","value":"What are monthly sessions?"},{"id":"9f15fb35-6251-4f42-b3ba-e19d0b198b18","key":"custom-bundles.monthly-sessions-popover-description","value":"A session is a visitor's full journey across every page (or screen). It’s captured and analyzed on heatmaps, funnels, and more. This is the amount of sessions you get per month for your entire account (and all sites)."},{"id":"ef78677c-8e08-47f0-9dbd-74a1a5665773","key":"custom-bundles.replays-popover-title","value":"What are replays?"},{"id":"05b88ab3-6df7-4148-8ffe-7bb7c3592519","key":"custom-bundles.replays-popover-description","value":"Replays or Session Replay allows you to watch how users interact with your site, such as where they click, hover, swipe, and see potential issues. It’s a fixed amount per month—it can’t be increased."},{"id":"12ec2fd1-47d1-48f7-a66b-2fe6656fe863","key":"custom-bundles.allowance-with-prefix","value":"with"},{"id":"7574796f-56b6-424b-8977-9d9c28cd939f","key":"custom-bundles.allowance-type-starting-monthly-sessions","value":"Starting from {{value}} monthly responses"},{"id":"6da59e06-cda7-4302-b1b4-fbee61cbd8e7","key":"custom-bundles.allowance-with-talk-to","value":"For more than {{value}}, talk to our team"}],"key":["product-forge"],"pageContext":"hj","preview":false,"AJS_ANONYMOUS_ID":"2ddf0e0d-c8db-43e0-b5c2-655c06fef143","geolocation":{"country":"Singapore","city":null},"device_os":"unknown","device_type":"desktop","hideLanguageBanner":false,"locale":"en","slugsPerLocale":{"en":"product-forge"}},"__N_SSP":true},"page":"/[...slug]","query":{"slug":["product-forge"]},"buildId":"qdaO9rwCHn3MQSL8_DYAm","isFallback":false,"gssp":true,"locale":"en","locales":["en","de","de-CH","fr","pt-BR","es","it","ja"],"defaultLocale":"en","scriptLoader":[]}</script><script type="text/javascript"> function growsumoInit() { /* if partner and user session keys available - set cookies for 3 months as PartnerStack does */ if (growsumo.data.partner_key && growsumo.data.xid) { document.cookie = "gsxid=" + growsumo.data.xid + "; domain=.hotjar.com; max-age=" + 3*30*24*3600 + ";"; document.cookie = "growSumoPartnerKey=" + growsumo.data.partner_key + "; domain=.hotjar.com; max-age=" + 3*30*24*3600 + ";"; } } </script><script type="text/javascript">(function(){var gs = document.createElement('script');gs.src = 'https://js.partnerstack.com/v1/';gs.type = 'text/javascript';gs.async = 'true';gs.onload = gs.onreadystatechange = function() {var rs = this.readyState;if (rs && rs != 'complete' && rs != 'loaded') return;try {growsumo._initialize('pk_HDCuSpqCvRchgZRqaqZIpVPfPv3cAKMj'); if (typeof(growsumoInit) === 'function') {growsumoInit();}} catch (e) {}};var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(gs, s);})();</script><script data-ot-ignore="true" type="text/javascript" src="/persistUtmParams.js" class="optanon-category-C0001" async=""></script><script class="optanon-category-C0004" type="text/plain" async="" src="https://unpkg.com/@optimizely/optimizely-sdk@4.7.0/dist/optimizely.browser.umd.min.js"></script><script class="optanon-category-C0004" type="text/plain" async="" src="https://cdn.optimizely.com/datafiles/HgHVKrf9ZD2dsZYVFb9JnD.json/tag.js"></script><script type="application/javascript">window.ANONYMOUS_SEGMENT_ID = '2ddf0e0d-c8db-43e0-b5c2-655c06fef143';</script><script type="text/javascript" src="/ensureSegmentId.js"></script><script type="text/plain" class="optanon-category-C0004">generateAnonymousUserId();</script><script type="text/plain" class="optanon-category-C0004"> !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(t){return function(){if(window.analytics.initialized)return window.analytics[t].apply(window.analytics,arguments);var e=Array.prototype.slice.call(arguments);e.unshift(t);analytics.push(e);return analytics}};for(var t=0;t<analytics.methods.length;t++){var key=analytics.methods[t];analytics[key]=analytics.factory(key)}analytics.load=function(key,t){var e=document.createElement("script");e.type="text/javascript";e.async=!0;e.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var i=document.getElementsByTagName("script")[0];i.parentNode.insertBefore(e,i);analytics._loadOptions=t};analytics._writeKey="g8Y7cpfGC4EhnMZjwbdsW57ZJNJ5GOr1";;analytics.SNIPPET_VERSION="4.16.0"; }}(); window.analytics.load("g8Y7cpfGC4EhnMZjwbdsW57ZJNJ5GOr1") window.analytics.setAnonymousId(window.ANONYMOUS_SEGMENT_ID); window.getDefaultSegmentContext = () =>({ context: { ip: '0.0.0.0', locale: 'en', location: { country: 'Singapore', city: 'null', }, }, }); window.getDefaultSegmentProperties = () => ({ logged_in: document.cookie.lastIndexOf('XDOMAIN-LOGGED-IN') > -1, locale: 'en', geo_country: 'Singapore', geo_city: 'null', ...{"device_type":"desktop"}, }); window.analytics.ready(function () { (window.segmentEventsQueue || []).forEach((event) => { window.analytics[event.method](event.args[0], {...window.getDefaultSegmentProperties(), ...event.args[1]}, window.getDefaultSegmentContext()); }); window.segmentEventsQueue = []; window.analytics.page(undefined, window.getDefaultSegmentProperties(), window.getDefaultSegmentContext()); window.postMessage('analyticsLoaded', '*'); }); </script><script type="text/plain" class="optanon-category-C0004"> window.hj=window.hj||function(){(hj.q=hj.q||[]).push(arguments)}; window.hj('identify', null, { 'geo_country': 'Singapore' }); </script></body></html>