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style="font-size:22px;font-weight:300; border: 1px solid #bbb; padding: 8px 16px; display: inline-block; margin: 0 auto 18px auto; line-height: 100%; color: #999"><span style="border-right: 1px solid #999;">Thursday, February 27, 2025  </span>  12:00 p.m.–12:45 p.m. PT</div><h1 style="padding-top:0;margin-top:0;">Building a Strong Brand Presence Organically: Followers, Engagement, and Reach</h1></div> </header>  <section> <div class="main-content" style="padding-top:0;"> <div class="container main-content-inner">  <div class="col-md-7"> <script> var socialLikesButtons = { linkedin: { counterUrl: 'http://www.linkedin.com/countserv/count/share?url={url}', counter: function(jsonUrl, deferred) { var options = socialLikesButtons.linkedin; if (!options._) { options._ = {}; if (!window.IN) window.IN = {Tags: {}}; window.IN.Tags.Share = { handleCount: function(params) { var jsonUrl = options.counterUrl.replace(/{url}/g, encodeURIComponent(params.url)); options._[jsonUrl].resolve(params.count); 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Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://socialmediastrategiessummit.com/virtual-conference-february-2025/summit/agenda-at-a-glance/live-virtual-conference/1200-p.m.1245-p.m.-pt.html" data-title="12:00 p.m.–12:45 p.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://socialmediastrategiessummit.com/virtual-conference-february-2025/summit/agenda-at-a-glance/live-virtual-conference/1200-p.m.1245-p.m.-pt.html" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>In today’s competitive digital landscape, building a strong brand presence organically is essential for B2B tech companies looking to foster authentic connections with their audience. This presentation will explore how to strategically grow followers, boost engagement, and expand reach by leveraging high-quality content, active community participation, and audience-centric strategies. Focusing on sustainable growth, we’ll delve into the importance of storytelling, aligning brand values with audience interests, and delivering content that consistently resonates with key decision-makers. By connecting with your audience authentically, you build trust, brand loyalty, and ultimately drive conversions.</p> <p>We’ll also look at practical ways to adapt to the unique challenges of B2B social media marketing, where the path to engagement may be longer, but the rewards are equally significant. Learn how to optimize content for each platform, tap into trending topics relevant to the industry, and cultivate conversations that matter. Whether your goal is thought leadership or lead generation, this session will provide actionable insights on crafting a brand presence that not only attracts but also retains and engages a loyal following.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Understand the power of storytelling and how to align brand values with audience interests to build lasting connections.</li> <li>Learn content optimization strategies and the importance of consistency and quality</li> <li>Discover the role of community participation in building a loyal audience that actively engages with your brand.</li> <li>Explore techniques to leverage AI tools, employee advocacy platforms, and more to boost growth organically.</li> <li>Get practical tips for measuring success and iterating on your strategy for sustained growth and impact in the B2B tech space.</li> </ul> </div> </div>  <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="virtual-conference-february-2025/speakers/speaker/jordan-tennenbaum" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Jordan%20Tennenbaum.891b0eab7929363d3c93d08f7c06d4f8.0f46b65ed5e330a5694ed72e1bee0ed2.jpg" alt="Jordan Tennenbaum" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/talkdesk.aa0fbc291d4d072066e5bb495cf02b20.be2c80b2054b4eb42ff36e39a99e165b.png" alt="Talkdesk"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="virtual-conference-february-2025/speakers/speaker/jordan-tennenbaum"><strong>Jordan Tennenbaum</strong></a><br> <span>Head of Social Media</span><br> <strong>Talkdesk</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#bfd6d1d9d0ffccd0dcd6ded3d2dadbd6decccbcddecbdad8d6dacccccad2d2d6cb91dcd0d2"><span class="__cf_email__" data-cfemail="cca5a2aaa38cbfa3afa5ada0a1a9a8a5adbfb8beadb8a9aba5a9bfbfb9a1a1a5b8e2afa3a1">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="virtual-conference-february-2025/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="virtual-conference-february-2025/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; 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