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menu-link-2" ><a id="link_text-2207-23" class="ct-link-text link-menu" href="https://prlab.co/regions/usa/" target="_self" >USA</a><div id="text_block-2208-23" class="ct-text-block" >We provide custom PR services in USA</div></div></div></div><div id="div_block-2060-23" class="ct-div-block oxel_megamenu__wrapper oxel_megamenu__wrapper--hidden" megamenu-link-id="5"><div id="div_block-2061-23" class="ct-div-block" ><div id="div_block-2062-23" class="ct-div-block menu-link-2" ><a id="link_text-2063-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/clients/" target="_self" >Our Clients</a><div id="text_block-2064-23" class="ct-text-block" >We work with different clients across multiple industries</div></div><div id="div_block-2065-23" class="ct-div-block menu-link-2" ><a id="link_text-2066-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/#philosophy-prlab" target="_self" >Our Philosophy</a><div id="text_block-2067-23" class="ct-text-block" >We like to do things differently at PRlab</div></div><div id="div_block-2068-23" class="ct-div-block menu-link-2" ><a id="link_text-2069-23" class="ct-link-text link-menu" href="https://prlab.co/blog/" target="_self" >PR Blog</a><div id="text_block-2070-23" class="ct-text-block" >Our blog shares knowledge across the marketing spectrum</div></div><div id="div_block-2071-23" class="ct-div-block menu-link-2" ><a id="link_text-2072-23" class="ct-link-text link-menu" href="https://prlab.co/resources/case-studies/" target="_self" >Case Studies</a><div id="text_block-2073-23" class="ct-text-block" >See how we develop custom PR strategies</div></div><div id="div_block-2077-23" class="ct-div-block menu-link-2" ><a id="link_text-2078-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/the-pr-paradox-by-matias-rodsevich/" >The PR Paradox</a><div id="text_block-2079-23" class="ct-text-block" >"The PR Paradox" looks in depth at PR today</div></div><div id="div_block-2176-23" class="ct-div-block menu-link-2" ><a id="link_text-2177-23" class="ct-link-text link-menu" href="https://prlab.co/resources/" >PR Resources</a><div id="text_block-2178-23" class="ct-text-block" >Become a master of public relations.</div></div></div></div><div id="div_block-2016-23" class="ct-div-block oxel_megamenu__wrapper oxel_megamenu__wrapper--hidden" megamenu-link-id="2"><div id="div_block-2017-23" class="ct-div-block " ><div id="new_columns-2018-23" class="ct-new-columns" ><div id="div_block-2019-23" class="ct-div-block" ><div id="div_block-2020-23" class="ct-div-block" ><div id="div_block-2021-23" class="ct-div-block" ><a id="link_text-2022-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/cleantech-and-renewable-energy-pr/" >CleanTech</a><a id="link_text-2023-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/biotech-pr-firm/" >BioTech</a><a id="link_text-2024-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/corporate-public-relations-agency/" >Corporate<br></a><a id="link_text-2025-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/medtech-healthtech-pr-agency/" >HealthTech</a><a id="link_text-2026-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/financial-pr-agency/" >Financial</a><a id="link_text-2027-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/saas-pr-agency/" >SaaS</a><a id="link_text-2029-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/fintech-pr-agency/" >Fintech</a><a id="link_text-2030-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/blockchain-pr-agency/" >Blockchain</a><a id="link_text-2032-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/healthcare-pr-agency/" >HealthCare</a><a id="link_text-2033-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/cybersecurity-pr-agency/" >Cybersecurity</a><a id="link_text-2473-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/crypto-pr-agency/" >Crypto</a><a id="link_text-2474-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/web3-pr-agency/" >Web3</a><a id="link_text-2477-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/supply-chain-pr-agency/" >Logistics</a><a id="link_text-2478-23" class="ct-link-text menu-new-link" href="https://prlab.co/sectors/manufacturing-and-industrial-pr-agency/" >Manufacturing</a></div></div></div></div></div></div></div><div id='inner_content-19-225' class='ct-inner-content'><section id="section-1445-589" class=" ct-section" ><div class="ct-section-inner-wrap"><h1 id="headline-1446-589" class="ct-headline title-1-new">We're <span id="span-1463-589" class="ct-span" >not a traditional</span> PR agency</h1><div id="text_block-1448-589" class="ct-text-block text-new" >We're a global tech PR firm specialized in B2B business with ambitious goals in need of PR to grow further and position themselves as leaders. We've done it all, from VC firms to Cleantech unicorns, we walk the talk with a no-fluff guarantee and a results-driven PR model that never fails to deliver.<br></div><div id="div_block-1481-589" class="ct-div-block" ><img id="image-1489-589" alt="" src="https://prlab.co/wp-content/uploads/2024/03/top_clutch.co_corporate_communications_company_2023_award.png" class="ct-image"/><img id="image-1491-589" alt="" src="https://prlab.co/wp-content/uploads/2024/03/global_award_2023.png" class="ct-image"/><img id="image-1493-589" alt="" src="https://prlab.co/wp-content/uploads/2024/03/top_clutch.co_public_relations_company_2023_award.png" class="ct-image"/><img id="image-1495-589" alt="" src="https://prlab.co/wp-content/uploads/2024/03/clutch_1000_2023_award.png" class="ct-image"/><img id="image-1497-589" alt="" src="https://prlab.co/wp-content/uploads/2024/03/top_clutch.co_public_relations_company_netherlands_2023.png" class="ct-image"/><img id="image-1499-589" alt="" src="https://prlab.co/wp-content/uploads/2024/03/prlab.png" class="ct-image"/></div></div></section><section id="philosophy-prlab" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-1332-589" class="ct-headline title-2-new">The <span id="span-1333-589" class="ct-span" >philosophy</span> behind PRLab</h2><div id="text_block-1334-589" class="ct-text-block text-new" >The traditional PR approach is broken. Here's how we're different:<br></div><div id="div_block-1335-589" class="ct-div-block" ><div id="div_block-1336-589" class="ct-div-block" ><h3 id="headline-1337-589" class="ct-headline title-block-new">Outcomes instead of output</h3><div id="text_block-1338-589" class="ct-text-block text-block-new" >We focus on outcomes, because output doesn’t mean results. You couldn’t care less about how many hours it took us to write your release or how much time did we spend pitching your story, as long as it resulted in great coverage for your brand, right? We either. Our KPI’s are measurable and transparent.<br></div></div><div id="div_block-1339-589" class="ct-div-block" ><div id="div_block-1340-589" class="ct-div-block" ><img id="image-1341-589" alt="" src="https://prlab.co/wp-content/uploads/2024/10/DSC_9188.jpg" class="ct-image"/></div></div></div><div id="div_block-1342-589" class="ct-div-block" ><div id="div_block-1343-589" class="ct-div-block" ><div id="div_block-1344-589" class="ct-div-block" ><img id="image-1345-589" alt="" src="https://prlab.co/wp-content/uploads/2024/10/DSC_9249.jpg" class="ct-image"/></div></div><div id="div_block-1346-589" class="ct-div-block" ><h3 id="headline-1347-589" class="ct-headline title-block-new">PR for growth, no fluff</h3><div id="text_block-1348-589" class="ct-text-block text-block-new" > Every client gets a custom-made PR strategy based on their business goals that they want to achieve with PR and the stage of growth they’re at. We go a step beyond coverage to understand how our efforts are helping you grow, hence, we report based on metrics that matter the most to you.</div></div></div><div id="div_block-1349-589" class="ct-div-block" ><div id="div_block-1350-589" class="ct-div-block" ><h3 id="headline-1351-589" class="ct-headline title-block-new">We make news happen, instead of waiting for it</h3><div id="text_block-1352-589" class="ct-text-block text-block-new" >Traditional PR agencies rely on your internal news to get you into the headlines, and promise to leverage their “contacts” to get you coverage. What happens in between announcements? What if you don’t have news to share? And what if their “contacts” turn down your stories? This model has thrived in the lack of transparency that characterized PR.</div></div><div id="div_block-1353-589" class="ct-div-block" ><div id="div_block-1354-589" class="ct-div-block" ><img id="image-1355-589" alt="" src="https://prlab.co/wp-content/uploads/2024/10/DSC_9171.jpg" class="ct-image"/></div></div></div></div></section><section id="section-1357-589" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-1358-589" class="ct-headline title-2-new"> Our leadership</h2><div id="text_block-1359-589" class="ct-text-block text-new" >Our team is talented and diverse, with a hunger to get you the results you desire. We specialize in creating authentic campaigns that leave a mark on your audiences as we work with you to achieve your marketing goals. <br></div><div id="div_block-1360-589" class="ct-div-block" ><div id="div_block-1361-589" class="ct-div-block" ><img id="image-1362-589" alt="" src="https://prlab.co/wp-content/uploads/2022/10/matias-rodsevich-pr-expert-amsterdam.jpg" class="ct-image"/><div id="div_block-1363-589" class="ct-div-block" ><div id="div_block-1364-589" class="ct-div-block" ><div id="text_block-1365-589" class="ct-text-block title-name" >Matias Rodsevich<br></div><div id="text_block-1366-589" class="ct-text-block" >Founder & CEO of PRLab<br></div></div><a id="link-1367-589" class="ct-link" href="https://www.linkedin.com/in/mat%C3%ADas-rodsevich-12964043/" target="_blank" ><div id="fancy_icon-1368-589" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1368-589"><use xlink:href="#FontAwesomeicon-linkedin-square"></use></svg></div></a></div></div><div id="div_block-1369-589" class="ct-div-block" ><img id="image-1370-589" alt="" src="https://prlab.co/wp-content/uploads/2023/07/marco-genaro-palma-seo-consultant-at-prlab.jpg" class="ct-image"/><div id="div_block-1371-589" class="ct-div-block" ><div id="div_block-1372-589" class="ct-div-block" ><div id="text_block-1373-589" class="ct-text-block title-name" >Genaro Palma<br></div><div id="text_block-1374-589" class="ct-text-block" >Chief Marketing Officer<br></div></div><a id="link-1375-589" class="ct-link" href="https://www.linkedin.com/in/marco-genaro-palma/" target="_blank" ><div id="fancy_icon-1376-589" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1376-589"><use xlink:href="#FontAwesomeicon-linkedin-square"></use></svg></div></a></div></div><div id="div_block-1377-589" class="ct-div-block" ><img id="image-1378-589" alt="Dwain Schenck" src="https://prlab.co/wp-content/uploads/2024/09/Dwain-Schenck.jpg" class="ct-image"/><div id="div_block-1379-589" class="ct-div-block" ><div id="div_block-1380-589" class="ct-div-block" ><div id="text_block-1381-589" class="ct-text-block title-name" >Dwain Schenck<br></div><div id="text_block-1382-589" class="ct-text-block" >PR Manager<br></div></div><a id="link-1383-589" class="ct-link" href="https://www.linkedin.com/in/dwainschenck/" target="_blank" ><div id="fancy_icon-1384-589" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1384-589"><use xlink:href="#FontAwesomeicon-linkedin-square"></use></svg></div></a></div></div></div></div></section><section id="section-1386-589" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-1387-589" class="ct-div-block" ><div id="div_block-1388-589" class="ct-div-block" ><div id="text_block-1389-589" class="ct-text-block banner-home" >Read our success stories</div><div id="_rich_text-1390-589" class="oxy-rich-text testimonials-text" ><p>See how we’ve implemented these concepts, ideas, and PR expertise for clients in our success stories.</p></div><a id="link_text-1391-589" class="ct-link-text " href="https://prlab.co/resources/case-studies/" >Learn more</a></div><div id="div_block-1392-589" class="ct-div-block" ></div></div></div></section><section id="section-1394-589" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-1395-589" class="ct-headline title-2-new"><span id="span-1396-589" class="ct-span" >4 out of 100</span> reasons to work with PRLab</h2><div id="text_block-1397-589" class="ct-text-block text-new" >Trusted across the world, by tech companies large and small<br></div><div id="div_block-1398-589" class="ct-div-block" ><div id="div_block-1399-589" class="ct-div-block " ><div id="div_block-1400-589" class="ct-div-block" ><img id="image-1401-589" alt="Logo of TechCrunch, media where our clients get media coverage" src="https://prlab.co/wp-content/uploads/2023/11/TechCrunch_logo_.png" class="ct-image"/></div><div id="text_block-1402-589" class="ct-text-block numbers" >10.000+</div><div id="_rich_text-1403-589" class="oxy-rich-text testimonials-text" ><p>Pieces of coverage landed for our clients around the world</p></div></div><div id="div_block-1404-589" class="ct-div-block " ><img id="image-1405-589" alt="Logo of Meltwater, client of our global PR agency" src="https://prlab.co/wp-content/uploads/2021/11/meltwater-logo-1.png" class="ct-image"/><div id="text_block-1406-589" class="ct-text-block numbers" >100+</div><div id="_rich_text-1407-589" class="oxy-rich-text testimonials-text" ><p>Renowned tech players that became thought leaders thanks to our work</p></div></div><div id="div_block-1408-589" class="ct-div-block " ><img id="image-1409-589" alt="Logo of PRLab, an international tech PR firm" src="https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg" class="ct-image"/><div id="text_block-1410-589" class="ct-text-block numbers" >#4</div><div id="_rich_text-1411-589" class="oxy-rich-text testimonials-text" ><p>Offices around the world:<span style="color: #2b2c28;"><span style="color: #a12c46;"> <a style="color: #a12c46;" href="https://prlab.co/locations/amsterdam/">Amsterdam</a></span>, <span style="color: #a12c46;"><a style="color: #a12c46;" href="https://prlab.co/locations/austin/">Austin</a></span>, <span style="color: #a12c46;"><a style="color: #a12c46;" href="https://prlab.co/locations/stockholm/">Stockholm</a></span>, <span style="color: #a12c46;"><a style="color: #a12c46;" href="https://prlab.co/locations/munich/">Munich</a></span></span></p></div></div><div id="div_block-1412-589" class="ct-div-block " ><img id="image-1413-589" alt="Logo of clutch" src="https://prlab.co/wp-content/uploads/2023/02/top_clutch.co_public_relations_company_amsterdam_2023.png" class="ct-image"/><div id="text_block-1414-589" class="ct-text-block numbers" >#1</div><div id="_rich_text-1415-589" class="oxy-rich-text testimonials-text" ><p>Top PR agency on Clutch</p></div></div></div></div></section><section id="section-1417-589" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-1418-589" class="ct-headline title-2-new">Our services</h2><div id="text_block-1419-589" class="ct-text-block text-new" >Covering all areas of the PR journey<br></div><div id="div_block-1420-589" class="ct-div-block" ><div id="div_block-1421-589" class="ct-div-block" ><div id="div_block-1422-589" class="ct-div-block" ><a id="link-1423-589" class="ct-link" href="https://prlab.co/pr-services/digital-pr-agency/" ><h3 id="headline-1424-589" class="ct-headline title-3-new">Digital PR<br></h3></a><div id="text_block-1425-589" class="ct-text-block text-div-new" >We apply core PR principles in digital environments<br></div></div></div><div id="div_block-1426-589" class="ct-div-block" ><div id="div_block-1427-589" class="ct-div-block" ><a id="link-1428-589" class="ct-link" href="https://prlab.co/international-pr-agency/" ><h3 id="headline-1429-589" class="ct-headline title-3-new">Global PR<br></h3></a><div id="text_block-1430-589" class="ct-text-block text-div-new" >We specialize in global PR for tech companies.<br></div></div></div><div id="div_block-1431-589" class="ct-div-block" ><div id="div_block-1432-589" class="ct-div-block" ><a id="link-1433-589" class="ct-link" href="https://prlab.co/pr-services/internal-communications/" target="_self" ><h3 id="headline-1434-589" class="ct-headline title-3-new">Internal comms<br></h3></a><div id="text_block-1435-589" class="ct-text-block text-div-new" >Internal communication services for corporates<br></div></div></div><div id="div_block-1436-589" class="ct-div-block" ><div id="div_block-1437-589" class="ct-div-block" ><a id="link-1438-589" class="ct-link" href="https://prlab.co/pr-services/media-training/" target="_self" ><h3 id="headline-1439-589" class="ct-headline title-3-new">Media training<br></h3></a><div id="text_block-1440-589" class="ct-text-block text-div-new" >We build media relationships and train your team<br></div></div></div></div></div></section><div id="nestable_shortcode-813-589" class="ct-nestable-shortcode" ><script type="application/ld+json"> { "@context": "https://schema.org", "@type": "AboutPage", "url": "https://prlab.co/about-us/", "mainEntity": { "@type": "Organization", "@id": "https://prlab.co/#Organization", "name": "PRLab", "url": "https://prlab.co", "logo": { "@type": "ImageObject", "url": "https://prlab.co/wp-content/uploads/2023/04/prlab-logo-international-tech-pr-agency.jpg", "width": 512, "height": 512 }, "description": "PRLab is a leading international B2B Technology PR Agency for Startups, Scale-ups, and Corporations, with offices in Amsterdam, Stockholm, Austin, Munich, and Madrid. Founded in 2019 by Matias Rodsevich, we offer a variety of public relations services, including Global PR, Media Training, Internal Communications, Digital PR, PR Funding, SEO, and more. We serve a diverse range of tech verticals, such as CleanTech, SaaS, FinTech, HealthTech, Healthcare, BioTech, Telecommunications, Blockchain, Supply Chain and Logistics, Transportation, Mobility, EdTech, Gaming, HRTech, Crypto, Cybersecurity, Web3, and more.", "slogan": "We're not another traditional PR agency.", "foundingDate": "2019-01-01", "founder": { "@type": "Person", "name": "Matias Rodsevich", "url": "https://prlab.co/author/matias-rodsevich/", "description": "Matias Rodsevich is a PR expert and the Founder of PRLab Amsterdam. He has extensive experience across corporate, startup, and agency environments, focusing on B2B and B2C Tech PR & Marketing.", "sameAs": [ "https://independent.academia.edu/MRodsevich" ] }, "contactPoint": { "@type": "ContactPoint", "contactType": "sales", "telephone": "+31 202 443 748", "email": "hello@prlab.co", "availableLanguage": ["Dutch", "English", "German", "Spanish", "Swedish"] }, "address": { "@type": "PostalAddress", "streetAddress": "Herengracht 252", "addressLocality": "Amsterdam", "postalCode": "1016 BV", "addressCountry": "NL" }, "sameAs": [ "https://www.linkedin.com/company/prlab-hub/", "https://www.facebook.com/PRLabHub/", "https://instagram.com/prlabhub", "https://twitter.com/PRLab_Hub/", "https://www.crunchbase.com/organization/prlab-hub", "https://clutch.co/profile/prlab#summary", "https://www.youtube.com/@prlabagency" ] }, "description": "About Page of PRLab in English. It talks about PRLab's methods and philosophy." } </script></div></div><section id="section-1819-23" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-1820-23" class="ct-div-block" ><div id="div_block-1821-23" class="ct-div-block" ><img loading="lazy" id="image-1822-23" alt="Logo of PRLab, an international tech PR firm" src="https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg" class="ct-image"/><div id="text_block-1823-23" class="ct-text-block banner-home" >Do you want to boost your growth with PR?<br></div><div id="_rich_text-1824-23" class="oxy-rich-text testimonials-text" >We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. 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