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class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">1</span>  <article class="story relative overflow-hidden box " data-id="1145220" id="1145220" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mb-0 "> <div class="media__item "><a title="Redefining Consumer Connections" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145220/redefining-consumer-connections" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/large/2024/09/12111454dead0dd.jpg?r=111459" alt="Redefining Consumer Connections" title="Redefining Consumer Connections"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span id="magazine" class="badge inline-flex text-3 text-center font-arial align-middle"><span>Magazine </span></span></div>  <h2 dir="auto" data-layout="story" data-id="1145220" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145220/redefining-consumer-connections" class="story__link "><strong>Redefining Consumer Connections</strong></a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">The evolution of brands into lifestyle experiences is not just a trend; it is a strategic move aimed at reshaping the consumer landscape, writes Asrar Alam. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mb-3.250 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145220&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mb-3.250 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=Redefining%20Consumer%20Connections&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145220&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145220" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mb-3.250 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=Redefining%20Consumer%20Connections%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145220%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>  </div> <div class="slideshow__slide slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">2</span>  <article class="story relative overflow-hidden box " data-id="1145204" id="1145204" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mb-0 "> <div class="media__item "><a title="Why the Reports of TV’s Death Have Been Greatly Exaggerated" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145204/why-the-reports-of-tvs-death-have-been-greatly-exaggerated" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/large/2024/09/24095114bf34c54.png?r=095126" alt="Why the Reports of TV’s Death Have Been Greatly Exaggerated" title="Why the Reports of TV’s Death Have Been Greatly Exaggerated"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span id="magazine" class="badge inline-flex text-3 text-center font-arial align-middle"><span>Magazine </span></span></div>  <h2 dir="auto" data-layout="story" data-id="1145204" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145204/why-the-reports-of-tvs-death-have-been-greatly-exaggerated" class="story__link "><strong>Why the Reports of TV’s Death Have Been Greatly Exaggerated</strong></a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mb-3.250 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145204&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mb-3.250 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=Why%20the%20Reports%20of%20TV%E2%80%99s%20Death%20Have%20Been%20Greatly%20Exaggerated&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145204&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145204" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mb-3.250 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=Why%20the%20Reports%20of%20TV%E2%80%99s%20Death%20Have%20Been%20Greatly%20Exaggerated%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145204%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>  </div> <div class="slideshow__slide slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">3</span>  <article class="story relative overflow-hidden box " data-id="1145218" id="1145218" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mb-0 "> <div class="media__item "><a title="The Ethos of the Craftsman and the Eclecticism of the Contemporary Fashion Design House" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145218/the-ethos-of-the-craftsman-and-the-eclecticism-of-the-contemporary-fashion-design-house" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/large/2024/09/2221134787a3bcc.png?r=211443" alt="The Ethos of the Craftsman and the Eclecticism of the Contemporary Fashion Design House" title="The Ethos of the Craftsman and the Eclecticism of the Contemporary Fashion Design House"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span id="magazine" class="badge inline-flex text-3 text-center font-arial align-middle"><span>Magazine </span></span></div>  <h2 dir="auto" data-layout="story" data-id="1145218" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145218/the-ethos-of-the-craftsman-and-the-eclecticism-of-the-contemporary-fashion-design-house" class="story__link "><strong>The Ethos of the Craftsman and the Eclecticism of the Contemporary Fashion Design House</strong></a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Zeb Bilal traces the origins of Pakistani textile design and its expression in today’s fashion houses. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 "> <div class="social 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src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/thumbnail/2024/09/101307332099ff7.png?r=130741" alt="Reviving Pakistan’s Great Advertising Legacy 2.0" title="Reviving Pakistan’s Great Advertising Legacy 2.0"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145202" class="story__title text-4 text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145202/reviving-pakistans-great-advertising-legacy-20" class="story__link "><strong>Reviving Pakistan’s Great Advertising Legacy 2.0</strong> </a></h2>  <div class=" invisible social-alignment absolute z-50 bottom-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mb-3 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145202&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mb-3 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=Reviving%20Pakistan%E2%80%99s%20Great%20Advertising%20Legacy%202.0&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145202&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145202" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mb-3 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=Reviving%20Pakistan%E2%80%99s%20Great%20Advertising%20Legacy%202.0%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145202%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145232" id="1145232" data-layout="story" data-tags="">  <figure class="media media--left sm:w-5/12 w-full mb-0 "> <div class="media__item "><a title="Mapping for Social Good: Pakistan’s First Nationwide Mapathon" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145232/mapping-for-social-good-pakistans-first-nationwide-mapathon" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/thumbnail/2024/09/201601407748a0e.jpg?r=163318" alt="Mapping for Social Good: Pakistan’s First Nationwide Mapathon" title="Mapping for Social Good: Pakistan’s First Nationwide Mapathon"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145232" class="story__title text-4 text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145232/mapping-for-social-good-pakistans-first-nationwide-mapathon" class="story__link "><strong>Mapping for Social Good: Pakistan’s First Nationwide Mapathon</strong></a></h2>  <div class=" invisible social-alignment absolute z-50 bottom-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mb-3 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145232&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mb-3 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=Mapping%20for%20Social%20Good%3A%20Pakistan%E2%80%99s%20First%20Nationwide%20Mapathon&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145232&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145232" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mb-3 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=Mapping%20for%20Social%20Good%3A%20Pakistan%E2%80%99s%20First%20Nationwide%20Mapathon%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145232%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span 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value”"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145187" class="story__title text-4 text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145187/it-is-about-understanding-how-people-live-and-if-their-values-are-a-real-value-or-just-a-declarative-value" class="story__link "><strong>“It is about understanding how people live and if their values are a real value or just a declarative value”</strong> </a></h2>  <div class=" invisible social-alignment absolute z-50 bottom-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mb-3 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145187&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mb-3 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=%E2%80%9CIt%20is%20about%20understanding%20how%20people%20live%20and%20if%20their%20values%20are%20a%20real%20value%20or%20just%20a%20declarative%20value%E2%80%9D&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145187&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145187" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mb-3 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=%E2%80%9CIt%20is%20about%20understanding%20how%20people%20live%20and%20if%20their%20values%20are%20a%20real%20value%20or%20just%20a%20declarative%20value%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145187%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>  </div> </div> </div> <div class="flex justify-center my-3.25">  <div id="div-gpt-ad-1693559881661-0" class="ad__wrapper__slot " data-rendered-classes="" data-name="Dawn-Responsive-Middle-Leaderboard" data-height="250px" data-width="970px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1693559881661-0'); });</script> </div>  </div> <div class="flex flex-col sm:flex-row mb-8"> <div class="w-full"> <div dir="auto" class=" justify-center text-center justify-center text-center pt-6.75"><h2 id="featured-stories" class="badge inline-flex text-5.5 text-center font-light uppercase font-arial align-middle">Featured Stories</h2></div> </div> </div> <div class="grid grid-cols-2 gap-3">  <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400" data-id="1145193" id="1145193" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mr-6.75 mb-0 "> <div class="media__item "><a title="Recycle, Reuse and Repeat" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145193/recycle-reuse-and-repeat" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/large/2024/09/13144325298c2fc.jpg?r=144726" alt="Recycle, Reuse and Repeat" title="Recycle, Reuse and Repeat"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145193" class="story__title text-5 text-center font-normal "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145193/recycle-reuse-and-repeat" class="story__link "><strong>Recycle, Reuse and Repeat</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light ">In light of growing legislation and consumer awareness regarding the sourcing and reusing of textiles, Nazish Shekha assesses the implications for Pakistan’s textile and fashion industry. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145193&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=Recycle%2C%20Reuse%20and%20Repeat&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145193&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145193" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=Recycle%2C%20Reuse%20and%20Repeat%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145193%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400" data-id="1145224" id="1145224" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mr-6.75 mb-0 "> <div class="media__item "><a title="“Fashion has been commercialised to the extent that people do not appreciate the art behind it”" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145224/mohsin-ali-tawasuli" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/large/2024/09/13173130e131581.png?r=173144" alt="“Fashion has been commercialised to the extent that people do not appreciate the art behind it”" title="“Fashion has been commercialised to the extent that people do not appreciate the art behind it”"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145224" class="story__title text-5 text-center font-normal "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145224/mohsin-ali-tawasuli" class="story__link "><strong>“Fashion has been commercialised to the extent that people do not appreciate the art behind it”</strong></a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light ">Sophia Khan speaks to Mohsin Ali Tawasuli, former creative director at Sana Safinaz, about the evolution of Pakistan’s fashion industry and why he wants to move out of his comfort zone. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145224&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 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href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=%E2%80%9CFashion%20has%20been%20commercialised%20to%20the%20extent%20that%20people%20do%20not%20appreciate%20the%20art%20behind%20it%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145224%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>  </div> <div class="grid grid-cols-2 gap-3">  <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145229" id="1145229" data-layout="story" data-tags="">  <span id="blogs" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><a title="Blogs" href="/web/20240925190807/https://aurora.dawn.com/blogs" class=" text-3 "><span>Blogs </span></a></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="“It’s an accolade that directs a slant of light on the value of independent agencies”" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145229/its-an-accolade-that-directs-a-slant-of-light-on-the-value-of-independent-agencies" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/thumbnail/2024/09/181616576554fbb.jpg?r=114613" alt="“It’s an accolade that directs a slant of light on the value of independent agencies”" title="“It’s an accolade that directs a slant of light on the value of independent agencies”"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145229" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145229/its-an-accolade-that-directs-a-slant-of-light-on-the-value-of-independent-agencies" class="story__link "><strong>“It’s an accolade that directs a slant of light on the value of independent agencies”</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Uzma Khateeb-Nawaz speaks to Faraz Maqsood Hamidi, Founder and Chief Creative Officer, The D’Hamidi Partnership about the agency’s recent inclusion in the ‘the top independent agencies of the world’. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145229&display=popup&ref=plugin" target="_blank"><img width="24" height="24" 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align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=%E2%80%9CIt%E2%80%99s%20an%20accolade%20that%20directs%20a%20slant%20of%20light%20on%20the%20value%20of%20independent%20agencies%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145229%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145209" id="1145209" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="Pure and Proudly Pakistani" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145209/pure-and-proudly-pakistani" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/thumbnail/2024/09/111215182f246bf.png?r=122355" alt="Pure and Proudly Pakistani" title="Pure and Proudly Pakistani"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145209" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145209/pure-and-proudly-pakistani" class="story__link "><strong>Pure and Proudly Pakistani</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Sadia Kamran covers the launch of Conatural's skincare line for men. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145209&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=Pure%20and%20Proudly%20Pakistani&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145209&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145209" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=Pure%20and%20Proudly%20Pakistani%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145209%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145203" id="1145203" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="The Transformative Power of Collective Efforts" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145203/the-transformative-power-of-collective-efforts" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/thumbnail/2024/09/13121139594528e.jpg?r=133213" alt="The Transformative Power of Collective Efforts" title="The Transformative Power of Collective Efforts"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145203" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145203/the-transformative-power-of-collective-efforts" class="story__link "><strong>The Transformative Power of Collective Efforts</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Alifya Sohail charts the journey of Behbud Association, Karachi. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145203&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return 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class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145201" id="1145201" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="Courageous Clients" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145201/courageous-clients" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/thumbnail/2024/09/13173030dd817ae.png?r=173131" alt="Courageous Clients" title="Courageous Clients"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145201" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145201/courageous-clients" class="story__link "><strong>Courageous Clients</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Patrick Collister on the three winners of the Caples Awards. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145201&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=Courageous%20Clients&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145201&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145201" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=Courageous%20Clients%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145201%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145191" id="1145191" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="“We want to be that brand people come to when seeking comfort”" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145191/we-want-to-be-that-brand-people-come-to-when-seeking-comfort" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/thumbnail/2024/09/111137256777f76.jpg?r=113859" alt="“We want to be that brand people come to when seeking comfort”" title="“We want to be that brand people come to when seeking comfort”"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145191" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145191/we-want-to-be-that-brand-people-come-to-when-seeking-comfort" class="story__link "><strong>“We want to be that brand people come to when seeking comfort”</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Mehvish Waliany, CEO, Alkaram, speaks to Mamun M. Adil about the brand’s evolution and future plans. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145191&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=%E2%80%9CWe%20want%20to%20be%20that%20brand%20people%20come%20to%20when%20seeking%20comfort%E2%80%9D&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145191&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145191" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=%E2%80%9CWe%20want%20to%20be%20that%20brand%20people%20come%20to%20when%20seeking%20comfort%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145191%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145219" id="1145219" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="Can Pakistan Afford Its Consumers?" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145219/can-pakistan-afford-its-consumers" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/thumbnail/2024/09/12003521aae1132.jpg?r=005953" alt="Can Pakistan Afford Its Consumers?" title="Can Pakistan Afford Its Consumers?"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145219" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145219/can-pakistan-afford-its-consumers" class="story__link "><strong>Can Pakistan Afford Its Consumers?</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Be it on or off line, consumers are flocking to buy, but as the economy weakens, how long will it be before the laws of both demand and supply start to spiral? Muna Khan poses the question. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145219&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=Can%20Pakistan%20Afford%20Its%20Consumers%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145219&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145219" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=Can%20Pakistan%20Afford%20Its%20Consumers%3F%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145219%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145183" id="1145183" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="Groping in the Dark for Ideas to Enhance Revenue Collections" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145183/groping-in-the-dark-for-ideas-to-enhance-revenue-collections" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/thumbnail/2024/08/23120616a11ee80.jpg?r=233722" alt="Groping in the Dark for Ideas to Enhance Revenue Collections" title="Groping in the Dark for Ideas to Enhance Revenue Collections"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145183" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145183/groping-in-the-dark-for-ideas-to-enhance-revenue-collections" class="story__link "><strong>Groping in the Dark for Ideas to Enhance Revenue Collections</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Mazhar Mohsin Chinoy sees only more trouble ahead for the automotive industry. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145183&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=Groping%20in%20the%20Dark%20for%20Ideas%20to%20Enhance%20Revenue%20Collections&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145183&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145183" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=Groping%20in%20the%20Dark%20for%20Ideas%20to%20Enhance%20Revenue%20Collections%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145183%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145182" id="1145182" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="A Budget that Overlooks the Realities of the Future" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145182/a-budget-that-overlooks-the-realities-of-the-future" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/thumbnail/2024/08/23121752fa1c92f.jpg?r=141821" alt="A Budget that Overlooks the Realities of the Future" title="A Budget that Overlooks the Realities of the Future"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145182" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145182/a-budget-that-overlooks-the-realities-of-the-future" class="story__link "><strong>A Budget that Overlooks the Realities of the Future</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Agriculture in Pakistan faces discrimination in several ways. The solution is to develop new policy frameworks whereby irrigation, food storage and export houses are funded and run by the private sector, argues Aijaz A. Nizamani. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145182&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=A%20Budget%20that%20Overlooks%20the%20Realities%20of%20the%20Future&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145182&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145182" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=A%20Budget%20that%20Overlooks%20the%20Realities%20of%20the%20Future%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145182%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>  </div> <div class="flex justify-center my-3.25">  <div id="div-gpt-ad-1683363860950-0" class="ad__wrapper__slot " data-rendered-classes="" data-name="Dawn-Responsive-SKY-MREC" data-height="600px" data-width="300px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1683363860950-0'); });</script> </div>  </div> <div class="flex flex-col sm:flex-row"> <div class="w-full"> <h2 id="editor-s-picks" dir="auto" class="badge inline-flex text-4.5 font-light uppercase font-arial pl-0 pt-6.75 align-middle">Editor's Picks</h2> </div> </div> <div class="grid grid-cols-2 sm:grid-cols-4 gap-3 sm:gap-2">  <article class="story relative overflow-hidden box " data-id="1145210" id="1145210" data-layout="story" data-tags="">  <figure class="media media--left media--fill sm:w-7/12 w-full mb-0 "> <div class="media__item "><a title="The Seedhi Saadhi Khushi of Sooper Soft Bakes" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145210/seedhi-saadhi-khushi-of-sooper" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/medium/2024/09/0819550953c4d9a.jpg?r=200135" alt="The Seedhi Saadhi Khushi of Sooper Soft Bakes" title="The Seedhi Saadhi Khushi of Sooper Soft Bakes"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145210" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145210/seedhi-saadhi-khushi-of-sooper" class="story__link "><strong>The <em>Seedhi Saadhi Khushi</em> of Sooper Soft Bakes</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">Uzma Khateeb-Nawaz covers Sooper Soft Bakes' new animated campaign. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145210&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=The%20Seedhi%20Saadhi%20Khushi%20of%20Sooper%20Soft%20Bakes&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145210&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145210" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-1.5 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=The%20Seedhi%20Saadhi%20Khushi%20of%20Sooper%20Soft%20Bakes%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145210%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box " data-id="1145216" id="1145216" data-layout="story" data-tags="">  <figure class="media media--left media--fill sm:w-7/12 w-full mb-0 "> <div class="media__item "><a title="The Ethics of Language Appropriation" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145216/the-ethics-of-language-appropriation" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/medium/2024/09/09140024dbbc900.png?r=140037" alt="The Ethics of Language Appropriation" title="The Ethics of Language Appropriation"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145216" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145216/the-ethics-of-language-appropriation" class="story__link "><strong>The Ethics of Language Appropriation</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">Language appropriation is no simple matter, comments Tyrone Tellis. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145216&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://twitter.com/share?text=The%20Ethics%20of%20Language%20Appropriation&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145216&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145216" target="_blank"><img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-1.5 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20240925190807/whatsapp://send/?text=The%20Ethics%20of%20Language%20Appropriation%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145216%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20240925190807im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box " data-id="1145184" id="1145184" data-layout="story" data-tags="">  <figure class="media media--left media--fill sm:w-7/12 w-full mb-0 "> <div class="media__item "><a title="How Pakistani Designers Dazzled at the Ambani Wedding" href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145184/how-pakistani-designers-dazzled-at-the-ambani-wedding" target="_self"><picture><img src="https://web.archive.org/web/20240925190807im_/https://i.dawn.com/medium/2024/09/0614383834e7dbb.png?r=143847" alt="How Pakistani Designers Dazzled at the Ambani Wedding" title="How Pakistani Designers Dazzled at the Ambani Wedding"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145184" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20240925190807/https://aurora.dawn.com/news/1145184/how-pakistani-designers-dazzled-at-the-ambani-wedding" class="story__link "><strong>How Pakistani Designers Dazzled at the Ambani Wedding</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">Bollywood celebrities sported the beautiful ensembles of a multitude of Pakistani designers, from Faraz Manan to Hussain Rehar. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20240925190807/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145184&display=popup&ref=plugin" 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