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SAS Offers Advisory Services To Assist Marketers And Others To Overcome Analytics Challenges

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type="text" value="" name="s" autocomplete="off" /> </div> </form> <div id="td-aj-search-mob" class="td-ajax-search-flex"></div> </div> </div> <div id="td-outer-wrap" class="td-theme-wrap"> <div class="td-header-template-wrap" style="position: relative"> <div class="td-header-mobile-wrap "> <div id="tdi_1" class="tdc-zone"><div class="tdc_zone tdi_2 wpb_row td-pb-row tdc-element-style" > <style scoped> /* custom css */ .tdi_2{ min-height: 0; } /* phone */ @media (max-width: 767px){ .tdi_2:before{ content: ''; display: block; width: 100vw; height: 100%; position: absolute; left: 50%; transform: translateX(-50%); box-shadow: 0px 6px 8px 0px rgba(0, 0, 0, 0.08); z-index: 20; pointer-events: none; }@media (max-width: 767px) { .tdi_2:before { width: 100%; } } } /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_2{ position:relative; } } </style> <div class="tdi_1_rand_style td-element-style" ><style> /* phone */ @media (max-width: 767px) { .tdi_1_rand_style{ background-color:#222222 !important; } } </style></div><div id="tdi_3" class="tdc-row"><div class="vc_row tdi_4 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_4, .tdi_4 .tdc-columns{ min-height: 0; }.tdi_4, .tdi_4 .tdc-columns{ display: block; }.tdi_4 .tdc-columns{ width: 100%; } /* phone */ @media (max-width: 767px){ @media (min-width: 768px) { .tdi_4 { margin-left: -0px; margin-right: -0px; } .tdi_4 .tdc-row-video-background-error, .tdi_4 .vc_column { padding-left: 0px; padding-right: 0px; } } } </style><div class="vc_column tdi_6 wpb_column vc_column_container tdc-column td-pb-span4"> <style scoped> /* custom css */ .tdi_6{ vertical-align: baseline; }.tdi_6 > .wpb_wrapper, .tdi_6 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_6 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_6 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_6 > .wpb_wrapper{ width: auto; height: auto; } /* phone */ @media (max-width: 767px){ .tdi_6{ vertical-align: middle; } } /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_6{ width:20% !important; display:inline-block !important; } } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_mobile_menu tdi_7 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_7" > <style> /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_7{ margin-top:2px !important; margin-left:-13px !important; } } </style> <style> /* custom css */ .tdb-header-align{ vertical-align: middle; }.tdb_mobile_menu{ margin-bottom: 0; clear: none; }.tdb_mobile_menu a{ display: inline-block !important; position: relative; text-align: center; color: #4db2ec; }.tdb_mobile_menu a > span{ display: flex; align-items: center; justify-content: center; }.tdb_mobile_menu svg{ height: auto; }.tdb_mobile_menu svg, .tdb_mobile_menu svg *{ fill: #4db2ec; }#tdc-live-iframe .tdb_mobile_menu a{ pointer-events: none; }.td-menu-mob-open-menu{ overflow: hidden; }.td-menu-mob-open-menu #td-outer-wrap{ position: static; }.tdi_7{ display: inline-block; }.tdi_7 .tdb-mobile-menu-button i{ font-size: 22px; width: 55px; height: 55px; line-height: 55px; }.tdi_7 .tdb-mobile-menu-button svg{ width: 22px; }.tdi_7 .tdb-mobile-menu-button .tdb-mobile-menu-icon-svg{ width: 55px; height: 55px; }.tdi_7 .tdb-mobile-menu-button{ color: #ffffff; }.tdi_7 .tdb-mobile-menu-button svg, .tdi_7 .tdb-mobile-menu-button svg *{ fill: #ffffff; } /* phone */ @media (max-width: 767px){ .tdi_7 .tdb-mobile-menu-button i{ font-size: 27px; width: 54px; height: 54px; line-height: 54px; }.tdi_7 .tdb-mobile-menu-button svg{ width: 27px; }.tdi_7 .tdb-mobile-menu-button .tdb-mobile-menu-icon-svg{ width: 54px; height: 54px; } } </style><div class="tdb-block-inner td-fix-index"><span class="tdb-mobile-menu-button"><i class="tdb-mobile-menu-icon td-icon-mobile"></i></span></div></div> <!-- ./block --></div></div><div class="vc_column tdi_9 wpb_column vc_column_container tdc-column td-pb-span4"> <style scoped> /* custom css */ .tdi_9{ vertical-align: baseline; }.tdi_9 > .wpb_wrapper, .tdi_9 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_9 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_9 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_9 > .wpb_wrapper{ width: auto; height: auto; } /* phone */ @media (max-width: 767px){ .tdi_9{ vertical-align: middle; } } /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_9{ width:60% !important; display:inline-block !important; } } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_header_logo tdi_10 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_10" > <style> /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_10{ margin-top:-8px !important; } } </style> <style> /* custom css */ .tdb_header_logo{ margin-bottom: 0; clear: none; }.tdb_header_logo .tdb-logo-a, .tdb_header_logo h1{ display: flex; pointer-events: auto; align-items: flex-start; }.tdb_header_logo h1{ margin: 0; line-height: 0; }.tdb_header_logo .tdb-logo-img-wrap img{ display: block; }.tdb_header_logo .tdb-logo-svg-wrap + .tdb-logo-img-wrap{ display: none; }.tdb_header_logo .tdb-logo-svg-wrap svg{ width: 50px; display: block; transition: fill .3s ease; }.tdb_header_logo .tdb-logo-text-wrap{ display: flex; }.tdb_header_logo .tdb-logo-text-title, .tdb_header_logo .tdb-logo-text-tagline{ -webkit-transition: all 0.2s ease; transition: all 0.2s ease; }.tdb_header_logo .tdb-logo-text-title{ background-size: cover; background-position: center center; font-size: 75px; font-family: serif; line-height: 1.1; color: #222; white-space: nowrap; }.tdb_header_logo .tdb-logo-text-tagline{ margin-top: 2px; font-size: 12px; font-family: serif; letter-spacing: 1.8px; line-height: 1; color: #767676; }.tdb_header_logo .tdb-logo-icon{ position: relative; font-size: 46px; color: #000; }.tdb_header_logo .tdb-logo-icon-svg{ line-height: 0; }.tdb_header_logo .tdb-logo-icon-svg svg{ width: 46px; height: auto; }.tdb_header_logo .tdb-logo-icon-svg svg, .tdb_header_logo .tdb-logo-icon-svg svg *{ fill: #000; }.tdi_10 .tdb-logo-a, .tdi_10 h1{ flex-direction: row; align-items: center; justify-content: center; }.tdi_10 .tdb-logo-svg-wrap{ display: block; }.tdi_10 .tdb-logo-img-wrap{ display: none; }.tdi_10 .tdb-logo-text-tagline{ margin-top: -3px; margin-left: 0; }.tdi_10 .tdb-logo-text-wrap{ flex-direction: column; align-items: center; }.tdi_10 .tdb-logo-icon{ top: 0px; display: block; }.tdi_10 .tdb-logo-text-title{ color: #ffffff; }@media (max-width: 767px) { .tdb_header_logo .tdb-logo-text-title { font-size: 36px; } }@media (max-width: 767px) { .tdb_header_logo .tdb-logo-text-tagline { font-size: 11px; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_10 .tdb-logo-img{ max-width: 186px; }.tdi_10 .tdb-logo-text-tagline{ margin-top: -2px; margin-left: 0; } } /* phone */ @media (max-width: 767px){ .tdi_10 .tdb-logo-svg-wrap + .tdb-logo-img-wrap{ display: none; }.tdi_10 .tdb-logo-img{ max-width: 180px; }.tdi_10 .tdb-logo-img-wrap{ display: block; }.tdi_10 .tdb-logo-text-title{ display: none; }.tdi_10 .tdb-logo-text-tagline{ display: none; } } </style><div class="tdb-block-inner td-fix-index"><a class="tdb-logo-a" href="https://www.b2bnn.com/"><span class="tdb-logo-img-wrap"><img class="tdb-logo-img td-retina-data perfmatters-lazy" data-retina="https://www.b2bnn.com/wp-content/uploads/2014/10/B2BNN-LOGO_rectangle_fixed.png" src="data:image/svg+xml,%3Csvg%20xmlns=&#039;http://www.w3.org/2000/svg&#039;%20width=&#039;108&#039;%20height=&#039;30&#039;%20viewBox=&#039;0%200%20108%2030&#039;%3E%3C/svg%3E" alt="B2B News Network" title="The #1 Ranked B2B News Site" width="108" height="30" data-src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2014/10/B2BNN-LOGO_rectangle_fixed.png" /><noscript><img class="tdb-logo-img td-retina-data" data-retina="https://www.b2bnn.com/wp-content/uploads/2014/10/B2BNN-LOGO_rectangle_fixed.png" src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2014/10/B2BNN-LOGO_rectangle_fixed.png" alt="B2B News Network" title="The #1 Ranked B2B News Site" width="108" height="30" /></noscript></span><span class="tdb-logo-text-wrap"><span class="tdb-logo-text-title">B2B News Network</span><span class="tdb-logo-text-tagline">The #1 Ranked B2B News Site</span></span></a></div></div> <!-- ./block --></div></div><div class="vc_column tdi_12 wpb_column vc_column_container tdc-column td-pb-span4"> <style scoped> /* custom css */ .tdi_12{ vertical-align: baseline; }.tdi_12 > .wpb_wrapper, .tdi_12 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_12 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_12 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_12 > .wpb_wrapper{ width: auto; height: auto; } /* phone */ @media (max-width: 767px){ .tdi_12{ vertical-align: middle; } } /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_12{ width:20% !important; display:inline-block !important; } } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_mobile_search tdi_13 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_13" > <style> /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_13{ margin-right:-18px !important; margin-bottom:0px !important; } } </style> <style> /* custom css */ .tdb_mobile_search{ margin-bottom: 0; clear: none; }.tdb_mobile_search a{ display: inline-block !important; position: relative; text-align: center; color: #4db2ec; }.tdb_mobile_search a > span{ display: flex; align-items: center; justify-content: center; }.tdb_mobile_search svg{ height: auto; }.tdb_mobile_search svg, .tdb_mobile_search svg *{ fill: #4db2ec; }#tdc-live-iframe .tdb_mobile_search a{ pointer-events: none; }.td-search-opened{ overflow: hidden; }.td-search-opened #td-outer-wrap{ position: static; }.td-search-opened .td-search-wrap-mob{ position: fixed; }.tdi_13{ display: inline-block; float: right; clear: none; }.tdi_13 .tdb-header-search-button-mob i{ font-size: 22px; width: 55px; height: 55px; line-height: 55px; }.tdi_13 .tdb-header-search-button-mob svg{ width: 22px; }.tdi_13 .tdb-header-search-button-mob .tdb-mobile-search-icon-svg{ width: 55px; height: 55px; display: flex; justify-content: center; }.tdi_13 .tdb-header-search-button-mob{ color: #ffffff; }.tdi_13 .tdb-header-search-button-mob svg, .tdi_13 .tdb-header-search-button-mob svg *{ fill: #ffffff; } </style><div class="tdb-block-inner td-fix-index"><span class="tdb-header-search-button-mob dropdown-toggle" data-toggle="dropdown"><span class="tdb-mobile-search-icon tdb-mobile-search-icon-svg" ><svg version="1.1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1024 1024"><path d="M946.371 843.601l-125.379-125.44c43.643-65.925 65.495-142.1 65.475-218.040 0.051-101.069-38.676-202.588-115.835-279.706-77.117-77.148-178.606-115.948-279.644-115.886-101.079-0.061-202.557 38.738-279.665 115.876-77.169 77.128-115.937 178.627-115.907 279.716-0.031 101.069 38.728 202.588 115.907 279.665 77.117 77.117 178.616 115.825 279.665 115.804 75.94 0.020 152.136-21.862 218.061-65.495l125.348 125.46c30.915 30.904 81.029 30.904 111.954 0.020 30.915-30.935 30.915-81.029 0.020-111.974zM705.772 714.925c-59.443 59.341-136.899 88.842-214.784 88.924-77.896-0.082-155.341-29.583-214.784-88.924-59.443-59.484-88.975-136.919-89.037-214.804 0.061-77.885 29.604-155.372 89.037-214.825 59.464-59.443 136.878-88.945 214.784-89.016 77.865 0.082 155.3 29.583 214.784 89.016 59.361 59.464 88.914 136.919 88.945 214.825-0.041 77.885-29.583 155.361-88.945 214.804z"></path></svg></span></span></div></div> <!-- ./block --></div></div></div></div></div></div> </div> <div class="td-header-mobile-sticky-wrap tdc-zone-sticky-invisible tdc-zone-sticky-inactive" style="display: none"> <div id="tdi_14" class="tdc-zone"><div class="tdc_zone tdi_15 wpb_row td-pb-row" data-sticky-offset="0" > <style scoped> /* custom css */ .tdi_15{ min-height: 0; }.td-header-mobile-sticky-wrap.td-header-active{ opacity: 1; } </style><div id="tdi_16" class="tdc-row"><div class="vc_row tdi_17 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_17, .tdi_17 .tdc-columns{ min-height: 0; }.tdi_17, .tdi_17 .tdc-columns{ display: block; }.tdi_17 .tdc-columns{ width: 100%; } </style><div class="vc_column tdi_19 wpb_column vc_column_container tdc-column td-pb-span12"> <style scoped> /* custom css */ .tdi_19{ vertical-align: baseline; }.tdi_19 > .wpb_wrapper, .tdi_19 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_19 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_19 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_19 > .wpb_wrapper{ width: auto; height: auto; } </style><div class="wpb_wrapper" ></div></div></div></div></div></div> </div> <div class="td-header-desktop-wrap "> <!-- LOGIN MODAL --> <div id="login-form" class="white-popup-block mfp-hide mfp-with-anim td-login-modal-wrap"> <div class="td-login-wrap"> <a href="#" aria-label="Back" class="td-back-button"><i class="td-icon-modal-back"></i></a> <div id="td-login-div" class="td-login-form-div td-display-block"> <div class="td-login-panel-title">Sign in</div> <div class="td-login-panel-descr">Welcome! Log into your account</div> <div class="td_display_err"></div> <form id="loginForm" action="#" method="post"> <div class="td-login-inputs"><input class="td-login-input" autocomplete="username" type="text" name="login_email" id="login_email" value="" required><label for="login_email">your username</label></div> <div class="td-login-inputs"><input class="td-login-input" autocomplete="current-password" type="password" name="login_pass" id="login_pass" value="" required><label for="login_pass">your password</label></div> <input type="button" name="login_button" id="login_button" class="wpb_button btn td-login-button" value="Login"> </form> <div class="td-login-info-text"><a href="#" id="forgot-pass-link">Forgot your password? Get help</a></div> </div> <div id="td-forgot-pass-div" class="td-login-form-div td-display-none"> <div class="td-login-panel-title">Password recovery</div> <div class="td-login-panel-descr">Recover your password</div> <div class="td_display_err"></div> <form id="forgotpassForm" action="#" method="post"> <div class="td-login-inputs"><input class="td-login-input" type="text" name="forgot_email" id="forgot_email" value="" required><label for="forgot_email">your email</label></div> <input type="button" name="forgot_button" id="forgot_button" class="wpb_button btn td-login-button" value="Send My Password"> </form> <div class="td-login-info-text">A password will be e-mailed to you.</div> </div> </div> </div> <div id="tdi_20" class="tdc-zone"><div class="tdc_zone tdi_21 wpb_row td-pb-row tdc-element-style" > <style scoped> /* custom css */ .tdi_21{ min-height: 0; }.tdi_21:before{ content: ''; display: block; width: 100vw; height: 100%; position: absolute; left: 50%; transform: translateX(-50%); box-shadow: 0px 6px 8px 0px rgba(0, 0, 0, 0.08); z-index: 20; pointer-events: none; }.td-header-desktop-wrap{ position: relative; }@media (max-width: 767px) { .tdi_21:before { width: 100%; } } /* inline tdc_css att */ .tdi_21{ position:relative; } </style> <div class="tdi_20_rand_style td-element-style" ><style> .tdi_20_rand_style{ background-color:#ffffff !important; } </style></div><div id="tdi_22" class="tdc-row stretch_row"><div class="vc_row tdi_23 wpb_row td-pb-row tdc-element-style" > <style scoped> /* custom css */ .tdi_23, .tdi_23 .tdc-columns{ min-height: 0; }.tdi_23, .tdi_23 .tdc-columns{ display: block; }.tdi_23 .tdc-columns{ width: 100%; }@media (min-width: 768px) { .tdi_23 { margin-left: -0px; margin-right: -0px; } .tdi_23 .tdc-row-video-background-error, .tdi_23 .vc_column { padding-left: 0px; padding-right: 0px; } } /* inline tdc_css att */ .tdi_23{ position:relative; } .tdi_23 .td_block_wrap{ text-align:left } </style> <div class="tdi_22_rand_style td-element-style" ><style> .tdi_22_rand_style{ background-color:#222222 !important; } </style></div><div class="vc_column tdi_25 wpb_column vc_column_container tdc-column td-pb-span12"> <style scoped> /* custom css */ .tdi_25{ vertical-align: baseline; }.tdi_25 > .wpb_wrapper, .tdi_25 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_25 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_25 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_25 > .wpb_wrapper{ width: auto; height: auto; } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_header_date tdi_27 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_27" > <style> /* inline tdc_css att */ .tdi_27{ margin-right:32px !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_27{ margin-right:20px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_27{ margin-right:20px !important; } } </style> <style> /* custom css */ .tdb_header_date{ margin-bottom: 0; clear: none; }.tdb_header_date .tdb-block-inner{ display: flex; align-items: baseline; }.tdb_header_date .tdb-head-date-txt{ font-family: 'Open Sans', 'Open Sans Regular', sans-serif; font-size: 11px; line-height: 1; color: #000; }.tdi_27{ display: inline-block; }.tdi_27 .tdb-head-date-txt{ color: #ffffff; line-height:28px !important; } </style><div class="tdb-block-inner td-fix-index"><div class="tdb-head-date-txt">Wednesday, December 4, 2024</div></div></div> <!-- ./block --> <script> var tdb_login_sing_in_shortcode="on"; </script> <div class="td_block_wrap tdb_header_user tdi_28 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_28" > <style> /* inline tdc_css att */ .tdi_28{ margin-right:14px !important; } </style> <style> /* custom css */ .tdb_header_user{ margin-bottom: 0; clear: none; }.tdb_header_user .tdb-block-inner{ display: flex; align-items: center; }.tdb_header_user .tdb-head-usr-item{ font-family: 'Open Sans', 'Open Sans Regular', sans-serif; font-size: 11px; line-height: 1; color: #000; }.tdb_header_user .tdb-head-usr-item:hover{ color: #4db2ec; }.tdb_header_user .tdb-head-usr-avatar{ position: relative; width: 20px; height: 0; padding-bottom: 20px; margin-right: 6px; background-size: cover; background-position: center center; }.tdb_header_user .tdb-head-usr-name{ margin-right: 16px; font-weight: 700; }.tdb_header_user .tdb-head-usr-log{ display: flex; align-items: center; }.tdb_header_user .tdb-head-usr-log i{ font-size: 10px; }.tdb_header_user .tdb-head-usr-log-icon{ position: relative; }.tdb_header_user .tdb-head-usr-log-icon-svg{ line-height: 0; }.tdb_header_user .tdb-head-usr-log-icon-svg svg{ width: 10px; height: auto; }.tdi_28{ display: inline-block; }.tdi_28 .tdb-head-usr-avatar{ width: 19px; padding-bottom: 19px; }.tdi_28 .tdb-head-usr-log .tdb-head-usr-log-icon{ margin-right: 2px; top: 0px; }.tdi_28 .tdb-head-usr-name{ color: #ffffff; line-height:28px !important; }.tdi_28 .tdb-head-usr-log{ color: #ffffff; line-height:28px !important; }.tdi_28 .tdb-head-usr-log-icon-svg svg, .tdi_28 .tdb-head-usr-log-icon-svg svg *{ fill: #ffffff; fill: #ffffff; }.tdi_28 .tdb-head-usr-log i{ color: #ffffff; } </style><div class="tdb-block-inner td-fix-index"><a class="td-login-modal-js tdb-head-usr-item tdb-head-usr-log" href="#login-form" data-effect="mpf-td-login-effect"><span class="tdb-head-usr-log-txt">Sign in / Join</span></a></div></div> <!-- ./block --><div class="td_block_wrap tdb_mobile_horiz_menu tdi_29 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_29" style=" z-index: 999;"> <style> /* inline tdc_css att */ .tdi_29{ margin-bottom:0px !important; } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_29{ display:none !important; } } </style> <style> /* custom css */ .tdb_mobile_horiz_menu{ margin-bottom: 0; clear: none; }.tdb_mobile_horiz_menu.tdb-horiz-menu-singleline{ width: 100%; }.tdb_mobile_horiz_menu.tdb-horiz-menu-singleline .tdb-horiz-menu{ display: block; width: 100%; overflow-x: auto; overflow-y: hidden; font-size: 0; white-space: nowrap; }.tdb_mobile_horiz_menu.tdb-horiz-menu-singleline .tdb-horiz-menu > li{ position: static; display: inline-block; float: none; }.tdb_mobile_horiz_menu.tdb-horiz-menu-singleline .tdb-horiz-menu ul{ left: 0; width: 100%; z-index: -1; }.tdb-horiz-menu{ display: table; margin: 0; }.tdb-horiz-menu, .tdb-horiz-menu ul{ list-style-type: none; }.tdb-horiz-menu ul, .tdb-horiz-menu li{ line-height: 1; }.tdb-horiz-menu li{ margin: 0; font-family: 'Open Sans', 'Open Sans Regular', sans-serif; }.tdb-horiz-menu li.current-menu-item > a, .tdb-horiz-menu li.current-menu-ancestor > a, .tdb-horiz-menu li.current-category-ancestor > a, .tdb-horiz-menu li:hover > a, .tdb-horiz-menu li.tdb-hover > a{ color: #4db2ec; }.tdb-horiz-menu li.current-menu-item > a .tdb-sub-menu-icon-svg, .tdb-horiz-menu li.current-menu-ancestor > a .tdb-sub-menu-icon-svg, .tdb-horiz-menu li.current-category-ancestor > a .tdb-sub-menu-icon-svg, .tdb-horiz-menu li:hover > a .tdb-sub-menu-icon-svg, .tdb-horiz-menu li.tdb-hover > a .tdb-sub-menu-icon-svg, .tdb-horiz-menu li.current-menu-item > a .tdb-sub-menu-icon-svg *, .tdb-horiz-menu li.current-menu-ancestor > a .tdb-sub-menu-icon-svg *, .tdb-horiz-menu li.current-category-ancestor > a .tdb-sub-menu-icon-svg *, .tdb-horiz-menu li:hover > a .tdb-sub-menu-icon-svg *, .tdb-horiz-menu li.tdb-hover > a .tdb-sub-menu-icon-svg *{ fill: #4db2ec; }.tdb-horiz-menu > li{ position: relative; float: left; font-size: 0; }.tdb-horiz-menu > li:hover ul{ visibility: visible; opacity: 1; }.tdb-horiz-menu > li > a{ display: inline-block; padding: 0 9px; font-weight: 700; font-size: 13px; line-height: 41px; vertical-align: middle; -webkit-backface-visibility: hidden; color: #000; }.tdb-horiz-menu > li > a > .tdb-menu-item-text{ display: inline-block; }.tdb-horiz-menu > li > a .tdb-sub-menu-icon{ margin: 0 0 0 6px; }.tdb-horiz-menu > li > a .tdb-sub-menu-icon-svg svg{ position: relative; top: -1px; width: 13px; }.tdb-horiz-menu > li .tdb-menu-sep{ position: relative; }.tdb-horiz-menu > li:last-child .tdb-menu-sep{ display: none; }.tdb-horiz-menu .tdb-sub-menu-icon-svg, .tdb-horiz-menu .tdb-menu-sep-svg{ line-height: 0; }.tdb-horiz-menu .tdb-sub-menu-icon-svg svg, .tdb-horiz-menu .tdb-menu-sep-svg svg{ height: auto; }.tdb-horiz-menu .tdb-sub-menu-icon-svg svg, .tdb-horiz-menu .tdb-menu-sep-svg svg, .tdb-horiz-menu .tdb-sub-menu-icon-svg svg *, .tdb-horiz-menu .tdb-menu-sep-svg svg *{ fill: #000; }.tdb-horiz-menu .tdb-sub-menu-icon{ vertical-align: middle; position: relative; top: 0; padding-left: 0; }.tdb-horiz-menu .tdb-menu-sep{ vertical-align: middle; font-size: 12px; }.tdb-horiz-menu .tdb-menu-sep-svg svg{ width: 12px; }.tdb-horiz-menu ul{ position: absolute; top: auto; left: -7px; padding: 8px 0; background-color: #fff; visibility: hidden; opacity: 0; }.tdb-horiz-menu ul li > a{ white-space: nowrap; display: block; padding: 5px 18px; font-size: 11px; line-height: 18px; color: #111; }.tdb-horiz-menu ul li > a .tdb-sub-menu-icon{ float: right; font-size: 7px; line-height: 20px; }.tdb-horiz-menu ul li > a .tdb-sub-menu-icon-svg svg{ width: 7px; }.tdc-dragged .tdb-horiz-menu ul{ visibility: hidden !important; opacity: 0 !important; -webkit-transition: all 0.3s ease; transition: all 0.3s ease; }.tdi_29{ display: inline-block; }.tdi_29 .tdb-horiz-menu > li{ margin-right: 16px; }.tdi_29 .tdb-horiz-menu > li:last-child{ margin-right: 0; }.tdi_29 .tdb-horiz-menu > li > a{ padding: 0px; color: #ffffff; font-size:11px !important;line-height:28px !important;font-weight:400 !important; }.tdi_29 .tdb-horiz-menu > li .tdb-menu-sep{ top: 0px; }.tdi_29 .tdb-horiz-menu > li > a .tdb-sub-menu-icon{ top: 0px; }.tdi_29 .tdb-horiz-menu > li > a .tdb-sub-menu-icon-svg svg, .tdi_29 .tdb-horiz-menu > li > a .tdb-sub-menu-icon-svg svg *{ fill: #ffffff; }.tdi_29 .tdb-horiz-menu > li.current-menu-item > a, .tdi_29 .tdb-horiz-menu > li.current-menu-ancestor > a, .tdi_29 .tdb-horiz-menu > li.current-category-ancestor > a, .tdi_29 .tdb-horiz-menu > li:hover > a{ color: #4db2ec; }.tdi_29 .tdb-horiz-menu > li.current-menu-item > a .tdb-sub-menu-icon-svg svg, .tdi_29 .tdb-horiz-menu > li.current-menu-item > a .tdb-sub-menu-icon-svg svg *, .tdi_29 .tdb-horiz-menu > li.current-menu-ancestor > a .tdb-sub-menu-icon-svg svg, .tdi_29 .tdb-horiz-menu > li.current-menu-ancestor > a .tdb-sub-menu-icon-svg svg *, .tdi_29 .tdb-horiz-menu > li.current-category-ancestor > a .tdb-sub-menu-icon-svg svg, .tdi_29 .tdb-horiz-menu > li.current-category-ancestor > a .tdb-sub-menu-icon-svg svg *, .tdi_29 .tdb-horiz-menu > li:hover > a .tdb-sub-menu-icon-svg svg, .tdi_29 .tdb-horiz-menu > li:hover > a .tdb-sub-menu-icon-svg svg *{ fill: #4db2ec; }.tdi_29 .tdb-horiz-menu ul{ left: -18px; box-shadow: 1px 1px 4px 0px rgba(0, 0, 0, 0.15); }.tdi_29 .tdb-horiz-menu ul li > a{ line-height:1.2 !important; } </style><div id=tdi_29 class="td_block_inner td-fix-index"><div class="menu-main-navigation-container"><ul id="menu-main-navigation-3" class="tdb-horiz-menu"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-3955 tdb-menu-item-inactive"><a href="https://www.b2bnn.com/category/b2b-marketing/"><div class="tdb-menu-item-text">B2B Marketing</div><i class="tdb-sub-menu-icon td-icon-down tdb-main-sub-menu-icon"></i></a> <ul class="sub-menu"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-3945 tdb-menu-item-inactive"><a href="https://www.b2bnn.com/category/paid-media/"><div class="tdb-menu-item-text">Paid Media</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8047"><a href="https://www.b2bnn.com/category/b2b-marketing/account-based-marketing/"><div class="tdb-menu-item-text">Account-Based Marketing</div></a></li> <li 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vertical-align: middle; -webkit-transition: all 0.2s; transition: all 0.2s; text-align: center; -webkit-transform: translateZ(0); transform: translateZ(0); }.tdm-social-item i{ font-size: 14px; color: #4db2ec; -webkit-transition: all 0.2s; transition: all 0.2s; }.tdm-social-text{ display: none; margin-top: -1px; vertical-align: middle; font-size: 13px; color: #4db2ec; -webkit-transition: all 0.2s; transition: all 0.2s; }.tdm-social-item-wrap:hover i, .tdm-social-item-wrap:hover .tdm-social-text{ color: #000; }.tdm-social-item-wrap:last-child .tdm-social-text{ margin-right: 0 !important; }.tdi_30{ float: right; clear: none; } </style> <style> .tdi_31 .tdm-social-item i{ font-size: 12px; vertical-align: middle; line-height: 22.8px; }.tdi_31 .tdm-social-item i.td-icon-twitter, .tdi_31 .tdm-social-item i.td-icon-linkedin, .tdi_31 .tdm-social-item i.td-icon-pinterest, .tdi_31 .tdm-social-item i.td-icon-blogger, .tdi_31 .tdm-social-item i.td-icon-vimeo{ font-size: 9.6px; }.tdi_31 .tdm-social-item{ width: 22.8px; height: 22.8px; margin: 2.5px 5px 2.5px 0; }.tdi_31 .tdm-social-item-wrap:last-child .tdm-social-item{ margin-right: 0 !important; }.tdi_31 .tdm-social-item i, .tds-team-member2 .tdi_31.tds-social1 .tdm-social-item i{ color: #ffffff; }.tdi_31 .tdm-social-item-wrap:hover i, .tds-team-member2 .tdi_31.tds-social1 .tdm-social-item:hover i{ color: #4db2ec; }.tdi_31 .tdm-social-text{ display: none; margin-left: 2px; margin-right: 18px; } </style><div class="tdm-social-wrapper tds-social1 tdi_31"><div class="tdm-social-item-wrap"><a href="#b2bnewsnetwork" title="Facebook" class="tdm-social-item"><i class="td-icon-font td-icon-facebook"></i><span style="display: none">Facebook</span></a></div><div class="tdm-social-item-wrap"><a href="#b2bnewsnetwork" title="Linkedin" class="tdm-social-item"><i class="td-icon-font td-icon-linkedin"></i><span style="display: none">Linkedin</span></a></div><div class="tdm-social-item-wrap"><a href="#b2bnewsnetwork" title="Twitter" class="tdm-social-item"><i class="td-icon-font td-icon-twitter"></i><span style="display: none">Twitter</span></a></div></div></div></div></div></div></div><div id="tdi_32" class="tdc-row"><div class="vc_row tdi_33 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_33, .tdi_33 .tdc-columns{ min-height: 0; }.tdi_33, .tdi_33 .tdc-columns{ display: block; }.tdi_33 .tdc-columns{ width: 100%; } </style><div class="vc_column tdi_35 wpb_column vc_column_container tdc-column td-pb-span12"> <style scoped> /* custom css */ .tdi_35{ vertical-align: baseline; }.tdi_35 > .wpb_wrapper, .tdi_35 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_35 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_35 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_35 > .wpb_wrapper{ width: auto; height: auto; } </style><div class="wpb_wrapper" ><div class="vc_row_inner tdi_37 vc_row vc_inner wpb_row td-pb-row tdc-row-content-vert-center" > <style scoped> /* custom css */ .tdi_37{ position: relative !important; top: 0; transform: none; -webkit-transform: none; }.tdi_37, .tdi_37 .tdc-inner-columns{ display: block; }.tdi_37 .tdc-inner-columns{ width: 100%; }@media (min-width: 768px) { .tdi_37 { margin-left: -0px; margin-right: -0px; } .tdi_37 .vc_column_inner { padding-left: 0px; padding-right: 0px; } }@media (min-width: 767px) { .tdi_37.tdc-row-content-vert-center, .tdi_37.tdc-row-content-vert-center .tdc-inner-columns { display: flex; align-items: center; flex: 1; } .tdi_37.tdc-row-content-vert-bottom, .tdi_37.tdc-row-content-vert-bottom .tdc-inner-columns { display: flex; align-items: flex-end; flex: 1; } .tdi_37.tdc-row-content-vert-center .td_block_wrap { vertical-align: middle; } .tdi_37.tdc-row-content-vert-bottom .td_block_wrap { vertical-align: bottom; } } /* inline tdc_css att */ .tdi_37{ padding-top:28px !important; padding-bottom:9px !important; } .tdi_37 .td_block_wrap{ text-align:left } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_37{ margin-bottom:-3px !important; padding-top:9px !important; padding-bottom:0px !important; } } </style><div class="vc_column_inner tdi_39 wpb_column vc_column_container tdc-inner-column td-pb-span4"> <style scoped> /* custom css */ .tdi_39{ vertical-align: baseline; }.tdi_39 .vc_column-inner > .wpb_wrapper, .tdi_39 .vc_column-inner > .wpb_wrapper .tdc-elements{ display: block; }.tdi_39 .vc_column-inner > .wpb_wrapper .tdc-elements{ width: 100%; } /* inline tdc_css att */ .tdi_39{ width:30% !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_39{ width:24% !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_39{ width:calc(100% - 468px) !important; } } </style><div class="vc_column-inner"><div class="wpb_wrapper" ><div class="td_block_wrap tdb_header_logo tdi_40 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_40" > <style> /* custom css */ .tdi_40 .tdb-logo-a, .tdi_40 h1{ flex-direction: row; align-items: center; justify-content: center; }.tdi_40 .tdb-logo-svg-wrap{ display: block; }.tdi_40 .tdb-logo-svg-wrap + .tdb-logo-img-wrap{ display: none; }.tdi_40 .tdb-logo-img{ max-width: 272px; }.tdi_40 .tdb-logo-img-wrap{ margin-top: 0px; margin-bottom: 0px; margin-right: 9px; margin-left: 0px; display: block; }.tdi_40 .tdb-logo-img-wrap:first-child{ margin-top: 0; margin-left: 0; }.tdi_40 .tdb-logo-img-wrap:last-child{ margin-bottom: 0; margin-right: 0; }.tdi_40 .tdb-logo-text-tagline{ margin-top: 2px; margin-left: 0; display: none; }.tdi_40 .tdb-logo-text-title{ display: none; }.tdi_40 .tdb-logo-text-wrap{ flex-direction: column; align-items: flex-start; }.tdi_40 .tdb-logo-icon{ top: 0px; display: block; } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_40 .tdb-logo-img{ max-width: 220px; } } </style><div class="tdb-block-inner td-fix-index"><a class="tdb-logo-a" href="https://www.b2bnn.com/"><span class="tdb-logo-img-wrap"><img class="tdb-logo-img perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns=&#039;http://www.w3.org/2000/svg&#039;%20width=&#039;247&#039;%20height=&#039;90&#039;%20viewBox=&#039;0%200%20247%2090&#039;%3E%3C/svg%3E" alt="B2B News Network" title="The #1 Ranked B2B News Site" width="247" height="90" data-src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2017/11/B2BNN-Logo-Tagline-01-e1509725914387.png" /><noscript><img class="tdb-logo-img" src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2017/11/B2BNN-Logo-Tagline-01-e1509725914387.png" alt="B2B News Network" title="The #1 Ranked B2B News Site" width="247" height="90" /></noscript></span><span class="tdb-logo-text-wrap"><span class="tdb-logo-text-title">B2B News Network</span><span class="tdb-logo-text-tagline">The #1 Ranked B2B News Site</span></span></a></div></div> <!-- ./block --></div></div></div><div class="vc_column_inner tdi_42 wpb_column vc_column_container tdc-inner-column td-pb-span8"> <style scoped> /* custom css */ .tdi_42{ vertical-align: baseline; }.tdi_42 .vc_column-inner > .wpb_wrapper, .tdi_42 .vc_column-inner > .wpb_wrapper .tdc-elements{ display: block; }.tdi_42 .vc_column-inner > .wpb_wrapper .tdc-elements{ width: 100%; } /* inline tdc_css att */ .tdi_42{ width:70% !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_42{ width:76% !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_42{ width:468px !important; } } </style><div class="vc_column-inner"><div class="wpb_wrapper" ><div class="td_block_wrap td-a-rec td-a-rec-id-custom-spot td-a-rec-img tdi_43 td_block_template_1"> <style> /* custom css */ .tdi_43.td-a-rec{ text-align: center; }.tdi_43 .td-element-style{ z-index: -1; }.tdi_43 .td-spot-id-spot_img_hidden{ display: none; }.tdi_43 .td-adspot-title{ display: block; } </style><div style="display: inline-block"><a href="" target="blank" class="td_spot_img_all"><img width="1500" height="500" src="data:image/svg+xml,%3Csvg%20xmlns=&#039;http://www.w3.org/2000/svg&#039;%20width=&#039;1500&#039;%20height=&#039;500&#039;%20viewBox=&#039;0%200%201500%20500&#039;%3E%3C/svg%3E" alt="spot_img" class="perfmatters-lazy" data-src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2023/07/SalesOS-Twitter-Profile-Cover-Image.jpg" /><noscript><img width="1500" height="500" src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2023/07/SalesOS-Twitter-Profile-Cover-Image.jpg" alt="spot_img" /></noscript></a></div></div></div></div></div></div><div class="vc_row_inner tdi_45 vc_row vc_inner wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_45{ position: relative !important; top: 0; transform: none; -webkit-transform: none; }.tdi_45, .tdi_45 .tdc-inner-columns{ display: block; }.tdi_45 .tdc-inner-columns{ width: 100%; } </style><div class="vc_column_inner tdi_47 wpb_column vc_column_container tdc-inner-column td-pb-span12"> <style scoped> /* custom css */ .tdi_47{ vertical-align: baseline; }.tdi_47 .vc_column-inner > .wpb_wrapper, .tdi_47 .vc_column-inner > .wpb_wrapper .tdc-elements{ display: block; }.tdi_47 .vc_column-inner > .wpb_wrapper .tdc-elements{ width: 100%; } </style><div class="vc_column-inner"><div class="wpb_wrapper" ><div class="td_block_wrap tdb_header_menu tdi_48 tds_menu_active1 tds_menu_sub_active1 tdb-head-menu-inline tdb-mm-align-screen td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_48" style=" z-index: 999;"> <style> /* custom css */ .tdb_header_menu{ margin-bottom: 0; z-index: 999; clear: none; }.tdb_header_menu .tdb-main-sub-icon-fake, .tdb_header_menu .tdb-sub-icon-fake{ display: none; }.rtl .tdb_header_menu .tdb-menu{ display: flex; }.tdb_header_menu .tdb-menu{ display: inline-block; vertical-align: middle; margin: 0; }.tdb_header_menu .tdb-menu .tdb-mega-menu-inactive, .tdb_header_menu .tdb-menu .tdb-menu-item-inactive{ pointer-events: none; }.tdb_header_menu .tdb-menu .tdb-mega-menu-inactive > ul, .tdb_header_menu .tdb-menu .tdb-menu-item-inactive > ul{ visibility: hidden; opacity: 0; }.tdb_header_menu .tdb-menu .sub-menu{ font-size: 14px; position: absolute; top: -999em; background-color: #fff; z-index: 99; }.tdb_header_menu .tdb-menu .sub-menu > li{ list-style-type: none; margin: 0; font-family: 'Open Sans', 'Open Sans Regular', sans-serif; }.tdb_header_menu .tdb-menu > li{ float: left; list-style-type: none; margin: 0; }.tdb_header_menu .tdb-menu > li > a{ position: relative; display: inline-block; padding: 0 14px; font-weight: 700; font-size: 14px; line-height: 48px; vertical-align: middle; text-transform: uppercase; -webkit-backface-visibility: hidden; color: #000; font-family: 'Open Sans', 'Open Sans Regular', sans-serif; }.tdb_header_menu .tdb-menu > li > a:after{ content: ''; position: absolute; bottom: 0; left: 0; right: 0; margin: 0 auto; width: 0; height: 3px; background-color: #4db2ec; -webkit-transform: translate3d(0, 0, 0); transform: translate3d(0, 0, 0); -webkit-transition: width 0.2s ease; transition: width 0.2s ease; }.tdb_header_menu .tdb-menu > li > a > .tdb-menu-item-text{ display: inline-block; }.tdb_header_menu .tdb-menu > li > a .tdb-menu-item-text, .tdb_header_menu .tdb-menu > li > a span{ vertical-align: middle; float: left; }.tdb_header_menu .tdb-menu > li > a .tdb-sub-menu-icon{ margin: 0 0 0 7px; }.tdb_header_menu .tdb-menu > li > a .tdb-sub-menu-icon-svg{ float: none; line-height: 0; }.tdb_header_menu .tdb-menu > li > a .tdb-sub-menu-icon-svg svg{ width: 14px; height: auto; }.tdb_header_menu .tdb-menu > li > a .tdb-sub-menu-icon-svg svg, .tdb_header_menu .tdb-menu > li > a .tdb-sub-menu-icon-svg svg *{ fill: #000; }.tdb_header_menu .tdb-menu > li.current-menu-item > a:after, .tdb_header_menu .tdb-menu > li.current-menu-ancestor > a:after, .tdb_header_menu .tdb-menu > li.current-category-ancestor > a:after, .tdb_header_menu .tdb-menu > li:hover > a:after, .tdb_header_menu .tdb-menu > li.tdb-hover > a:after{ width: 100%; }.tdb_header_menu .tdb-menu > li:hover > ul, .tdb_header_menu .tdb-menu > li.tdb-hover > ul{ top: auto; display: block !important; }.tdb_header_menu .tdb-menu > li.td-normal-menu > ul.sub-menu{ top: auto; left: 0; z-index: 99; }.tdb_header_menu .tdb-menu > li .tdb-menu-sep{ position: relative; vertical-align: middle; font-size: 14px; }.tdb_header_menu .tdb-menu > li .tdb-menu-sep-svg{ line-height: 0; }.tdb_header_menu .tdb-menu > li .tdb-menu-sep-svg svg{ width: 14px; height: auto; }.tdb_header_menu .tdb-menu > li:last-child .tdb-menu-sep{ display: none; }.tdb_header_menu .tdb-menu-item-text{ word-wrap: break-word; }.tdb_header_menu .tdb-menu-item-text, .tdb_header_menu .tdb-sub-menu-icon, .tdb_header_menu .tdb-menu-more-subicon{ vertical-align: middle; }.tdb_header_menu .tdb-sub-menu-icon, .tdb_header_menu .tdb-menu-more-subicon{ position: relative; top: 0; padding-left: 0; }.tdb_header_menu .tdb-normal-menu{ position: relative; }.tdb_header_menu .tdb-normal-menu ul{ left: 0; padding: 15px 0; text-align: left; }.tdb_header_menu .tdb-normal-menu ul ul{ margin-top: -15px; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item{ position: relative; list-style-type: none; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item > a{ position: relative; display: block; padding: 7px 30px; font-size: 12px; line-height: 20px; color: #111; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item > a .tdb-sub-menu-icon, .tdb_header_menu .td-pulldown-filter-list .tdb-menu-item > a .tdb-sub-menu-icon{ position: absolute; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); right: 0; padding-right: inherit; font-size: 7px; line-height: 20px; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item > a .tdb-sub-menu-icon-svg, .tdb_header_menu .td-pulldown-filter-list .tdb-menu-item > a .tdb-sub-menu-icon-svg{ line-height: 0; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item > a .tdb-sub-menu-icon-svg svg, .tdb_header_menu .td-pulldown-filter-list .tdb-menu-item > a .tdb-sub-menu-icon-svg svg{ width: 7px; height: auto; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item > a .tdb-sub-menu-icon-svg svg, .tdb_header_menu .tdb-normal-menu ul .tdb-menu-item > a .tdb-sub-menu-icon-svg svg *, .tdb_header_menu .td-pulldown-filter-list .tdb-menu-item > a .tdb-sub-menu-icon svg, .tdb_header_menu .td-pulldown-filter-list .tdb-menu-item > a .tdb-sub-menu-icon svg *{ fill: #000; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item:hover > ul, .tdb_header_menu .tdb-normal-menu ul .tdb-menu-item.tdb-hover > ul{ top: 0; display: block !important; }.tdb_header_menu .tdb-normal-menu ul .tdb-menu-item.current-menu-item > a, .tdb_header_menu .tdb-normal-menu ul .tdb-menu-item.current-menu-ancestor > a, .tdb_header_menu .tdb-normal-menu ul .tdb-menu-item.current-category-ancestor > a, .tdb_header_menu .tdb-normal-menu ul .tdb-menu-item.tdb-hover > a, .tdb_header_menu .tdb-normal-menu ul .tdb-menu-item:hover > a{ color: #4db2ec; }.tdb_header_menu .tdb-normal-menu > ul{ left: -15px; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu ul, .tdb_header_menu.tdb-menu-sub-inline .td-pulldown-filter-list{ width: 100% !important; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu ul li, .tdb_header_menu.tdb-menu-sub-inline .td-pulldown-filter-list li{ display: inline-block; width: auto !important; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu, .tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu .tdb-menu-item{ position: static; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu ul ul{ margin-top: 0 !important; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu > ul{ left: 0 !important; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu .tdb-menu-item > a .tdb-sub-menu-icon{ float: none; line-height: 1; }.tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu .tdb-menu-item:hover > ul, .tdb_header_menu.tdb-menu-sub-inline .tdb-normal-menu .tdb-menu-item.tdb-hover > ul{ top: 100%; }.tdb_header_menu.tdb-menu-sub-inline .tdb-menu-items-dropdown{ position: static; }.tdb_header_menu.tdb-menu-sub-inline .td-pulldown-filter-list{ left: 0 !important; }.tdb-menu .tdb-mega-menu .sub-menu{ -webkit-transition: opacity 0.3s ease; transition: opacity 0.3s ease; width: 1114px !important; }.tdb-menu .tdb-mega-menu .sub-menu, .tdb-menu .tdb-mega-menu .sub-menu > li{ position: absolute; left: 50%; -webkit-transform: translateX(-50%); transform: translateX(-50%); }.tdb-menu .tdb-mega-menu .sub-menu > li{ top: 0; width: 100%; max-width: 1114px !important; height: auto; background-color: #fff; border: 1px solid #eaeaea; overflow: hidden; }.tdc-dragged .tdb-block-menu ul{ visibility: hidden !important; opacity: 0 !important; -webkit-transition: all 0.3s ease; transition: all 0.3s ease; }.tdb-mm-align-screen .tdb-menu .tdb-mega-menu .sub-menu{ -webkit-transform: translateX(0); transform: translateX(0); }.tdb-mm-align-parent .tdb-menu .tdb-mega-menu{ position: relative; }.tdb-menu .tdb-mega-menu .tdc-row:not([class*='stretch_row_']), .tdb-menu .tdb-mega-menu .tdc-row-composer:not([class*='stretch_row_']){ width: auto !important; max-width: 1240px; }.tdi_48{ display: inline-block; }.tdi_48 .tdb-menu > li .tdb-menu-sep, .tdi_48 .tdb-menu-items-dropdown .tdb-menu-sep{ top: -1px; }.tdi_48 .tdb-menu > li > a .tdb-sub-menu-icon, .tdi_48 .td-subcat-more .tdb-menu-more-subicon{ top: -1px; }.tdi_48 .td-subcat-more .tdb-menu-more-icon{ top: 0px; }.tdi_48 .tdb-normal-menu ul .tdb-menu-item > a .tdb-sub-menu-icon, .tdi_48 .td-pulldown-filter-list .tdb-menu-item > a .tdb-sub-menu-icon{ right: 0; margin-top: 1px; }.tdi_48 .tdb-menu .tdb-normal-menu ul, .tdi_48 .td-pulldown-filter-list, .tdi_48 .td-pulldown-filter-list .sub-menu{ box-shadow: 1px 1px 4px 0px rgba(0, 0, 0, 0.15); }.tdi_48:not(.tdb-mm-align-screen) .tdb-mega-menu .sub-menu, .tdi_48 .tdb-mega-menu .sub-menu > li{ max-width: 1300px !important; }.tdi_48 .tdb-mega-menu .tdb_header_mega_menu{ min-height: 345px; }.tdi_48 .tdb-menu .tdb-mega-menu .sub-menu > li{ box-shadow: 0px 2px 6px 0px rgba(0, 0, 0, 0.1); }@media (max-width: 1140px) { .tdb-menu .tdb-mega-menu .sub-menu > li { width: 100% !important; } } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_48 .tdb-mega-menu .tdb_header_mega_menu{ min-height: 300px; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_48 .tdb-menu > li > a, .tdi_48 .td-subcat-more{ padding: 0 12px; }.tdi_48 .tdb-menu > li > a, .tdi_48 .td-subcat-more, .tdi_48 .td-subcat-more > .tdb-menu-item-text{ font-size:11px !important;line-height:48px !important; }.tdi_48 .tdb-mega-menu .tdb_header_mega_menu{ min-height: 240px; }.tdi_48 .tdb-mega-menu-page > .sub-menu > li{ padding: 14px; } } </style> <style> .tdi_48 .tdb-menu > li > a:after, .tdi_48 .tdb-menu-items-dropdown .td-subcat-more:after{ background-color: ; bottom: 0px; } </style> <style> </style><div id=tdi_48 class="td_block_inner td-fix-index"><div class="tdb-main-sub-icon-fake"><i class="tdb-sub-menu-icon td-icon-down tdb-main-sub-menu-icon"></i></div><div class="tdb-sub-icon-fake"><i class="tdb-sub-menu-icon td-icon-right-arrow"></i></div><ul id="menu-main-navigation-4" class="tdb-block-menu tdb-menu tdb-menu-items-visible"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-first tdb-menu-item-button tdb-menu-item tdb-normal-menu menu-item-3955 tdb-menu-item-inactive"><a href="https://www.b2bnn.com/category/b2b-marketing/"><div class="tdb-menu-item-text">B2B Marketing</div><i class="tdb-sub-menu-icon td-icon-down tdb-main-sub-menu-icon"></i></a> <ul class="sub-menu"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children tdb-menu-item tdb-normal-menu menu-item-3945 tdb-menu-item-inactive"><a href="https://www.b2bnn.com/category/paid-media/"><div class="tdb-menu-item-text">Paid Media</div><i class="tdb-sub-menu-icon td-icon-right-arrow"></i></a> <ul class="sub-menu"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3947"><a href="https://www.b2bnn.com/category/b2b-technology/ecommerce/"><div class="tdb-menu-item-text">eCommerce</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3948"><a href="https://www.b2bnn.com/category/paid-media/mobile-advertising/"><div class="tdb-menu-item-text">Mobile Advertising</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3949"><a href="https://www.b2bnn.com/category/paid-media/native-advertising/"><div class="tdb-menu-item-text">Native Advertising</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3952"><a href="https://www.b2bnn.com/category/paid-media/search/"><div class="tdb-menu-item-text">Search Advertising</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3953"><a href="https://www.b2bnn.com/category/paid-media/social-advertising/"><div class="tdb-menu-item-text">Social advertising</div></a></li> </ul> </li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-8047"><a href="https://www.b2bnn.com/category/b2b-marketing/account-based-marketing/"><div class="tdb-menu-item-text">Account-Based Marketing</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-7931"><a href="https://www.b2bnn.com/category/b2b-marketing/conference-coverage/"><div class="tdb-menu-item-text">Conference Coverage</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3956"><a href="https://www.b2bnn.com/category/b2b-marketing/content-marketing/"><div class="tdb-menu-item-text">Content Marketing</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3957"><a href="https://www.b2bnn.com/category/b2b-marketing/conversion/"><div class="tdb-menu-item-text">Conversion</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-7914"><a href="https://www.b2bnn.com/category/b2b-marketing/cx/"><div class="tdb-menu-item-text">CX</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-3958"><a href="https://www.b2bnn.com/category/b2b-marketing/digital/"><div class="tdb-menu-item-text">Digital</div></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category tdb-menu-item tdb-normal-menu menu-item-7916"><a 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.tdb-drop-down-search .tdb-drop-down-search-inner{ max-width: 600px; }.tdi_51 .tdb-search-form{ padding: 30px; border-width: 0px; }.tdi_51 .tdb-drop-down-search{ left: auto; right: 0; }body .tdi_51 .tdb-drop-down-search-inner, .tdi_51 .tdb-search-form, .tdi_51 .tdb-aj-search{ margin-left: auto; margin-right: 0; }.tdi_51 .tdb-search-form-inner:after{ border-width: 0 0 1px 0; }.tdi_51 .tdb-head-search-form-btn i{ font-size: 7px; }.tdi_51 .tdb-head-search-form-btn-icon{ margin-left: 8px; top: 0px; }.tdi_51 .tdb-head-search-form-btn{ padding: 0px; color: #000000; background-color: rgba(0,0,0,0); }.tdi_51 .tdb-aj-search-results{ padding: 0 30px 30px; border-width: 0 0 1px 0; }.tdi_51 .result-msg{ padding: 10px 0; text-align: center; font-style:normal !important; }.tdi_51 .tdb-head-search-btn svg, .tdi_51 .tdb-head-search-btn svg *{ fill: #000000; }.tdi_51 .tdb-head-search-btn:after{ border-bottom-color: #ffffff; }.tdi_51 .tdb-drop-down-search-inner{ box-shadow: 0px 3px 6px 0px rgba(0, 0, 0, 0.2); }.tdi_51 .tdb-head-search-form-btn svg, .tdi_51 .tdb-head-search-form-btn svg *{ fill: #000000; }.tdi_51 .tdb-head-search-form-btn:hover{ color: #4db2ec; background-color: rgba(0,0,0,0); }.tdi_51 .tdb-head-search-form-btn:hover svg, .tdi_51 .tdb-head-search-form-btn:hover svg *{ fill: #4db2ec; }.tdi_51 .result-msg a:hover{ color: #4db2ec; }.tdi_51 .td_module_wrap{ width: 50%; float: left; padding-left: 10px; padding-right: 10px; padding-bottom: 10px; margin-bottom: 10px; }.tdi_51 .td_module_wrap:nth-last-child(-n+2){ margin-bottom: 0; padding-bottom: 0; }.tdi_51 .td_module_wrap:nth-last-child(-n+2) .td-module-container:before{ display: none; }.tdi_51 .tdb-aj-search-inner{ margin-left: -10px; margin-right: -10px; }.tdi_51 .td-module-container:before{ bottom: -10px; }.tdi_51 .entry-thumb{ background-position: center 50%; }.tdi_51 .td-image-wrap{ padding-bottom: 100%; }.tdi_51 .td-image-container{ flex: 0 0 30%; width: 30%; display: block; order: 0; }.ie10 .tdi_51 .td-image-container, .ie11 .tdi_51 .td-image-container{ flex: 0 0 auto; }.tdi_51 .td-module-container{ flex-direction: row; }.ie10 .tdi_51 .td-module-meta-info, .ie11 .tdi_51 .td-module-meta-info{ flex: 1; }.tdi_51 .td-video-play-ico{ width: 24px; height: 24px; font-size: 24px; }.tdi_51 .td-post-vid-time{ display: block; }.tdi_51 .td-module-meta-info{ padding: 3px 0 0 16px; border-color: #eaeaea; }.tdi_51 .entry-title{ margin: 0 0 2px 0; font-size:13px !important;line-height:1.4 !important; }.tdi_51 .td-excerpt{ column-count: 1; column-gap: 48px; display: none; }.tdi_51 .td-post-category:not(.td-post-extra-category){ display: none; }.tdi_51 .td-read-more{ display: none; }.tdi_51 .td-author-date{ display: inline; }.tdi_51 .td-post-author-name{ display: none; }.tdi_51 .td-icon-star, .tdi_51 .td-icon-star-empty, .tdi_51 .td-icon-star-half{ font-size: 15px; }.tdi_51 .td-module-comments{ display: none; }.tdi_51 .tdb-author-photo .avatar{ width: 20px; height: 20px; margin-right: 6px; border-radius: 50%; }body .tdi_51 .td_module_wrap:hover .td-module-title a, .tdi_51 .tdb-aj-cur-element .entry-title a{ color: #4db2ec !important; }.tdi_51 .td-post-category{ text-transform:uppercase !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_51 .td_module_wrap{ padding-bottom: 10px !important; margin-bottom: 10px !important; padding-bottom: 10px; margin-bottom: 10px; }.tdi_51 .td_module_wrap:nth-last-child(-n+2){ margin-bottom: 0 !important; padding-bottom: 0 !important; }.tdi_51 .td_module_wrap .td-module-container:before{ display: block !important; }.tdi_51 .td_module_wrap:nth-last-child(-n+2) .td-module-container:before{ display: none !important; }.tdi_51 .td-module-container:before{ bottom: -10px; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_51 .tdb-head-search-btn i{ font-size: 18px; width: 46.8px; height: 46.8px; line-height: 46.8px; }.tdi_51 .tdb-head-search-btn svg{ width: 18px; }.tdi_51 .tdb-search-icon-svg{ width: 46.8px; height: 46.8px; }.tdi_51 .tdb-search-form{ padding: 20px 20px 20px; }.tdi_51 .td_module_wrap{ padding-bottom: 10px !important; margin-bottom: 10px !important; padding-bottom: 10px; margin-bottom: 10px; }.tdi_51 .td_module_wrap:nth-last-child(-n+2){ margin-bottom: 0 !important; padding-bottom: 0 !important; }.tdi_51 .td_module_wrap .td-module-container:before{ display: block !important; }.tdi_51 .td_module_wrap:nth-last-child(-n+2) .td-module-container:before{ display: none !important; }.tdi_51 .td-module-container:before{ bottom: -10px; } } /* phone */ @media (max-width: 767px){ .tdi_51 .td_module_wrap{ padding-bottom: 10px !important; margin-bottom: 10px !important; padding-bottom: 10px; margin-bottom: 10px; }.tdi_51 .td_module_wrap:nth-last-child(-n+2){ margin-bottom: 0 !important; padding-bottom: 0 !important; }.tdi_51 .td_module_wrap .td-module-container:before{ display: block !important; }.tdi_51 .td_module_wrap:nth-last-child(-n+2) .td-module-container:before{ display: none !important; }.tdi_51 .td-module-container:before{ bottom: -10px; } } </style><div class="tdb-block-inner td-fix-index"><div class="tdb-drop-down-search" aria-labelledby="td-header-search-button"><div class="tdb-drop-down-search-inner"><form method="get" class="tdb-search-form" action="https://www.b2bnn.com/"><div class="tdb-search-form-inner"><input class="tdb-head-search-form-input" placeholder=" " type="text" value="" name="s" autocomplete="off" /><button class="wpb_button wpb_btn-inverse btn tdb-head-search-form-btn" type="submit"><span>Search</span><i class="tdb-head-search-form-btn-icon td-icon-menu-right"></i></button></div></form><div class="tdb-aj-search"></div></div></div><a href="#" role="button" aria-label="Search" class="tdb-head-search-btn dropdown-toggle" data-toggle="dropdown"><span class="tdb-search-icon tdb-search-icon-svg" ><svg version="1.1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1024 1024"><path d="M946.371 843.601l-125.379-125.44c43.643-65.925 65.495-142.1 65.475-218.040 0.051-101.069-38.676-202.588-115.835-279.706-77.117-77.148-178.606-115.948-279.644-115.886-101.079-0.061-202.557 38.738-279.665 115.876-77.169 77.128-115.937 178.627-115.907 279.716-0.031 101.069 38.728 202.588 115.907 279.665 77.117 77.117 178.616 115.825 279.665 115.804 75.94 0.020 152.136-21.862 218.061-65.495l125.348 125.46c30.915 30.904 81.029 30.904 111.954 0.020 30.915-30.935 30.915-81.029 0.020-111.974zM705.772 714.925c-59.443 59.341-136.899 88.842-214.784 88.924-77.896-0.082-155.341-29.583-214.784-88.924-59.443-59.484-88.975-136.919-89.037-214.804 0.061-77.885 29.604-155.372 89.037-214.825 59.464-59.443 136.878-88.945 214.784-89.016 77.865 0.082 155.3 29.583 214.784 89.016 59.361 59.464 88.914 136.919 88.945 214.825-0.041 77.885-29.583 155.361-88.945 214.804z"></path></svg></span></a></div></div> <!-- ./block --></div></div></div></div></div></div></div></div></div></div> </div> <div class="td-header-desktop-sticky-wrap tdc-zone-sticky-invisible tdc-zone-sticky-inactive" style="display: none"> <div id="tdi_52" class="tdc-zone"><div class="tdc_zone tdi_53 wpb_row td-pb-row" data-sticky-offset="0" > <style scoped> /* custom css */ .tdi_53{ min-height: 0; }.td-header-desktop-sticky-wrap.td-header-active{ opacity: 1; } </style><div id="tdi_54" class="tdc-row"><div class="vc_row tdi_55 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_55, .tdi_55 .tdc-columns{ min-height: 0; }.tdi_55, .tdi_55 .tdc-columns{ display: block; }.tdi_55 .tdc-columns{ width: 100%; } </style><div class="vc_column tdi_57 wpb_column vc_column_container tdc-column td-pb-span12"> <style scoped> /* custom css */ .tdi_57{ vertical-align: baseline; }.tdi_57 > .wpb_wrapper, .tdi_57 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_57 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_57 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_57 > .wpb_wrapper{ width: auto; height: auto; } </style><div class="wpb_wrapper" ></div></div></div></div></div></div> </div> </div> <div id="tdb-autoload-article" data-autoload="off" data-autoload-org-post-id="10615" data-autoload-type="" data-autoload-count="5" > <style> .tdb-autoload-wrap { position: relative; } .tdb-autoload-wrap .tdb-loader-autoload { top: auto !important; bottom: 50px !important; } .tdb-autoload-debug { display: none; width: 1068px; margin-right: auto; margin-left: auto; } @media (min-width: 1019px) and (max-width: 1018px) { .tdb-autoload-debug { width: 740px; } } @media (max-width: 767px) { .tdb-autoload-debug { display: none; width: 100%; padding-left: 20px; padding-right: 20px; } } </style> <div class="td-main-content-wrap td-container-wrap"> <div class="tdc-content-wrap"> <article id="template-id-16899" class="post-16899 tdb_templates type-tdb_templates status-publish post" itemscope itemtype="https://schema.org/Article" > <div id="tdi_58" class="tdc-zone"><div class="tdc_zone tdi_59 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_59{ min-height: 0; } </style><div id="tdi_60" class="tdc-row stretch_row_1400 td-stretch-content"><div class="vc_row tdi_61 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_61, .tdi_61 .tdc-columns{ min-height: 0; }.tdi_61, .tdi_61 .tdc-columns{ display: block; }.tdi_61 .tdc-columns{ width: 100%; } /* inline tdc_css att */ .tdi_61{ padding-top:70px !important; padding-bottom:70px !important; } .tdi_61 .td_block_wrap{ text-align:left } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_61{ padding-top:60px !important; padding-bottom:60px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_61{ padding-top:50px !important; padding-bottom:50px !important; } } /* phone */ @media (max-width: 767px) { .tdi_61{ padding-top:60px !important; padding-bottom:60px !important; } } </style><div class="vc_column tdi_63 wpb_column vc_column_container tdc-column td-pb-span12"> <style scoped> /* custom css */ .tdi_63{ vertical-align: baseline; }.tdi_63 > .wpb_wrapper, .tdi_63 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_63 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_63 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_63 > .wpb_wrapper{ width: auto; height: auto; } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_single_categories tdi_64 td-pb-border-top td_block_template_1 " data-td-block-uid="tdi_64" > <style> /* inline tdc_css att */ .tdi_64{ margin-bottom:0px !important; } </style> <style> /* custom css */ .tdb_single_categories{ margin: 0 0 10px 0; line-height: 1; font-family: 'Open Sans', 'Open Sans Regular', sans-serif; }.tdb_single_categories a{ pointer-events: auto; font-size: 10px; display: inline-block; margin: 0 5px 5px 0; line-height: 1; color: #fff; padding: 3px 6px 4px 6px; white-space: nowrap; position: relative; vertical-align: middle; }.tdb_single_categories a:hover .tdb-cat-bg{ opacity: 0.9; }.tdb_single_categories a:hover .tdb-cat-bg:before{ opacity: 1; }.tdb-category i:last-of-type{ display: none; }.tdb-cat-text{ display: inline-block; vertical-align: middle; margin-right: 10px; }.tdb-cat-sep{ font-size: 14px; vertical-align: middle; position: relative; }.tdb-cat-sep-svg{ line-height: 0; }.tdb-cat-sep-svg svg{ width: 14px; height: auto; }.tdb-cat-bg{ position: absolute; background-color: #222; border: 1px solid #222; width: 100%; height: 100%; top: 0; left: 0; z-index: -1; }.tdb-cat-bg:before{ content: ''; width: 100%; height: 100%; left: 0; top: 0; position: absolute; z-index: -1; opacity: 0; -webkit-transition: opacity 0.3s ease; transition: opacity 0.3s ease; }.tdb-cat-style2 .tdb-cat-bg{ background-color: rgba(34, 34, 34, 0.85); }.tdi_64 .tdb-entry-category{ padding: 8px 14px; margin: 0 5px 5px; color: #ffffff !important; font-family:Montserrat !important;font-size:13px !important;line-height:1 !important;font-weight:600 !important;text-transform:uppercase !important;letter-spacing:1px !important; }.tdi_64 .tdb-cat-bg{ border-width: 0px; background-color: var(--metro-blue) !important; }.tdi_64 .tdb-cat-bg:before{ background-color: var(--metro-blue-acc); }.tdi_64 .tdb-entry-category:hover{ color: rgba(255,255,255,0.8) !important; }.tdi_64 .tdb-cat-bg, .tdi_64 .tdb-cat-bg:before{ border-radius: 4px; }.tdi_64 .tdb-cat-sep{ font-size: 14px; color: #999999; }.tdi_64 .tdb-cat-sep-svg svg, .tdi_64 .tdb-cat-sep-svg svg *{ fill: #999999; }.tdi_64 .tdb-cat-text{ margin-right: 10px; }.td-theme-wrap .tdi_64{ text-align: center; } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_64 .tdb-entry-category{ margin: 0 3px 3px; font-family:Montserrat !important;font-size:11px !important;line-height:1 !important;font-weight:600 !important;text-transform:uppercase !important;letter-spacing:1px !important; }.tdi_64 .tdb-cat-sep{ font-size: 11px; } } /* phone */ @media (max-width: 767px){ .tdi_64 .tdb-entry-category{ margin: 0 3px 3px; font-family:Montserrat !important;font-size:11px !important;line-height:1 !important;font-weight:600 !important;text-transform:uppercase !important;letter-spacing:1px !important; } } </style><div class="tdb-category td-fix-index"><a class="tdb-entry-category" href="https://www.b2bnn.com/category/b2b-technology/big-data/" ><span class="tdb-cat-bg"></span>Big Data</a><a class="tdb-entry-category" href="https://www.b2bnn.com/category/latest-b2b-news/" ><span class="tdb-cat-bg"></span>Latest B2B News</a><a class="tdb-entry-category" href="https://www.b2bnn.com/category/top-news/" ><span class="tdb-cat-bg"></span>Top News</a></div></div><div class="td_block_wrap tdb_title tdi_65 tdb-single-title td-pb-border-top td_block_template_1" data-td-block-uid="tdi_65" > <style> /* inline tdc_css att */ .tdi_65{ margin-top:20px !important; margin-right:auto !important; margin-bottom:40px !important; margin-left:auto !important; width:90% !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_65{ margin-top:15px !important; margin-bottom:35px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_65{ margin-top:10px !important; margin-bottom:30px !important; width:95% !important; } } /* phone */ @media (max-width: 767px) { .tdi_65{ margin-top:10px !important; margin-bottom:30px !important; width:100% !important; } } </style> <style> /* custom css */ .tdb_title{ margin-bottom: 19px; }.tdb_title.tdb-content-horiz-center{ text-align: center; }.tdb_title.tdb-content-horiz-center .tdb-title-line{ margin: 0 auto; }.tdb_title.tdb-content-horiz-right{ text-align: right; }.tdb_title.tdb-content-horiz-right .tdb-title-line{ margin-left: auto; margin-right: 0; }.tdb-title-text{ display: inline-block; position: relative; margin: 0; word-wrap: break-word; font-size: 30px; line-height: 38px; font-weight: 700; }.tdb-first-letter{ position: absolute; -webkit-user-select: none; user-select: none; pointer-events: none; text-transform: uppercase; color: rgba(0, 0, 0, 0.08); font-size: 6em; font-weight: 300; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); left: -0.36em; z-index: -1; -webkit-text-fill-color: initial; }.tdb-title-line{ display: none; position: relative; }.tdb-title-line:after{ content: ''; width: 100%; position: absolute; background-color: #4db2ec; top: 0; left: 0; margin: auto; }.tdb-single-title .tdb-title-text{ font-size: 41px; line-height: 50px; font-weight: 400; }.tdi_65 .tdb-title-text{ color: #000000; font-size:50px !important;line-height:1.1 !important;font-weight:700 !important; }.tdi_65 .tdb-title-line:after{ height: 2px; bottom: 40%; }.tdi_65 .tdb-title-line{ height: 50px; margin-left: auto; margin-right: auto; }.td-theme-wrap .tdi_65{ text-align: center; }.tdi_65 .tdb-first-letter{ left: 0; right: 0; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_65 .tdb-title-text{ font-size:42px !important;line-height:1.1 !important;font-weight:700 !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_65 .tdb-title-text{ font-size:36px !important;line-height:1.1 !important;font-weight:700 !important; } } /* phone */ @media (max-width: 767px){ .tdi_65 .tdb-title-text{ font-size:30px !important;line-height:1.1 !important;font-weight:700 !important; } } </style><div class="tdb-block-inner td-fix-index"><h1 class="tdb-title-text">SAS offers advisory services to assist marketers and others to overcome analytics challenges</h1><div></div><div class="tdb-title-line"></div></div></div><div class="td_block_wrap tdb_single_post_share tdi_66 td-pb-border-top td_block_template_1" data-td-block-uid="tdi_66" > <style> /* inline tdc_css att */ .tdi_66{ margin-bottom:0px !important; } /* phone */ @media (max-width: 767px) { .tdi_66{ margin-bottom:0px !important; } } </style> <style> /* custom css */ .tdb_single_post_share{ margin-bottom: 23px; }.tdb-share-classic{ position: relative; height: 20px; margin-bottom: 15px; }.td-post-sharing-show-all-icons .td-social-sharing-hidden .td-social-expand-tabs{ display: none; }.td-post-sharing_display-vertically .td-post-sharing-visible, .td-post-sharing_display-vertically .td-social-sharing-hidden{ display: flex; flex-direction: column; }.tdi_66 .td-post-sharing, .tdi_66 .tdb-share-classic{ text-align: center; }.tdi_66 .td-post-sharing-visible{ align-items: center; }.tdi_66 .td-social-handler .td-social-but-text{ font-family:Montserrat !important;font-size:11px !important;line-height:1 !important;font-weight:600 !important;text-transform:uppercase !important; }.tdi_66 .td-social-network{ font-family:Montserrat !important;font-size:13px !important;line-height:1 !important;font-weight:600 !important; }.tdi_66 .td-social-expand-tabs-icon, .tdi_66 .td-icon-share{ color: var(--metro-blue); }.tdi_66 .td-social-share-text .td-social-but-text{ color: #000000; }.tdi_66 .td-social-handler .td-social-but-text:before{ background-color: #000000; }.tdi_66 .td-social-network .td-social-but-icon .td-social-copy_url-check, .tdi_66 .td-social-network .td-social-but-icon i{ color: var(--metro-blue); }.tdi_66 .td-social-network .td-social-but-text{ color: #000000; }.tdi_66 .td-social-network .td-social-but-text:before{ background-color: #000000; } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_66 .td-social-network{ font-family:Montserrat !important;font-size:11px !important;line-height:1 !important;font-weight:600 !important; } } /* phone */ @media (max-width: 767px){ .tdi_66 .td-social-network{ font-family:Montserrat !important;font-size:11px !important;line-height:1 !important;font-weight:600 !important; } } </style><div id="tdi_66" class="td-post-sharing tdb-block td-ps-border td-ps-border-grey td-ps-rounded td-ps-padding td-ps-icon-color td-post-sharing-style18 "> <style> .td-post-sharing-classic { position: relative; height: 20px; } .td-post-sharing { margin-left: -3px; margin-right: -3px; font-family: 'Open Sans', 'Open Sans Regular', sans-serif; z-index: 2; white-space: nowrap; opacity: 0; } .td-post-sharing.td-social-show-all { white-space: normal; } .td-js-loaded .td-post-sharing { -webkit-transition: opacity 0.3s; transition: opacity 0.3s; opacity: 1; } .td-post-sharing-classic + .td-post-sharing { margin-top: 15px; /* responsive portrait phone */ } @media (max-width: 767px) { .td-post-sharing-classic + .td-post-sharing { margin-top: 8px; } } .td-post-sharing-top { margin-bottom: 30px; } @media (max-width: 767px) { .td-post-sharing-top { margin-bottom: 20px; } } .td-post-sharing-bottom { border-style: solid; border-color: #ededed; border-width: 1px 0; padding: 21px 0; margin-bottom: 42px; } .td-post-sharing-bottom .td-post-sharing { margin-bottom: -7px; } .td-post-sharing-visible, .td-social-sharing-hidden { display: inline-block; } .td-social-sharing-hidden ul { display: none; } .td-social-show-all .td-pulldown-filter-list { display: inline-block; } .td-social-network, .td-social-handler { position: relative; display: inline-block; margin: 0 3px 7px; height: 40px; min-width: 40px; font-size: 11px; text-align: center; vertical-align: middle; } .td-ps-notext .td-social-network .td-social-but-icon, .td-ps-notext .td-social-handler .td-social-but-icon { border-top-right-radius: 2px; border-bottom-right-radius: 2px; } .td-social-network { color: #000; overflow: hidden; } .td-social-network .td-social-but-icon { border-top-left-radius: 2px; border-bottom-left-radius: 2px; } .td-social-network .td-social-but-text { border-top-right-radius: 2px; border-bottom-right-radius: 2px; } .td-social-network:hover { opacity: 0.8 !important; } .td-social-handler { color: #444; border: 1px solid #e9e9e9; border-radius: 2px; } .td-social-handler .td-social-but-text { font-weight: 700; } .td-social-handler .td-social-but-text:before { background-color: #000; opacity: 0.08; } .td-social-share-text { margin-right: 18px; } .td-social-share-text:before, .td-social-share-text:after { content: ''; position: absolute; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); left: 100%; width: 0; height: 0; border-style: solid; } .td-social-share-text:before { border-width: 9px 0 9px 11px; border-color: transparent transparent transparent #e9e9e9; } .td-social-share-text:after { border-width: 8px 0 8px 10px; border-color: transparent transparent transparent #fff; } .td-social-but-text, .td-social-but-icon { display: inline-block; position: relative; } .td-social-but-icon { padding-left: 13px; padding-right: 13px; line-height: 40px; z-index: 1; } .td-social-but-icon i { position: relative; top: -1px; vertical-align: middle; } .td-social-but-text { margin-left: -6px; padding-left: 12px; padding-right: 17px; line-height: 40px; } .td-social-but-text:before { content: ''; position: absolute; top: 12px; left: 0; width: 1px; height: 16px; background-color: #fff; opacity: 0.2; z-index: 1; } .td-social-handler i, .td-social-facebook i, .td-social-reddit i, .td-social-linkedin i, .td-social-tumblr i, .td-social-stumbleupon i, .td-social-vk i, .td-social-viber i, .td-social-flipboard i, .td-social-koo i { font-size: 14px; } .td-social-telegram i { font-size: 16px; } .td-social-mail i, .td-social-line i, .td-social-print i { font-size: 15px; } .td-social-handler .td-icon-share { top: -1px; left: -1px; } .td-social-twitter .td-icon-twitter { font-size: 12px; } .td-social-pinterest .td-icon-pinterest { font-size: 13px; } .td-social-whatsapp .td-icon-whatsapp, .td-social-kakao .td-icon-kakao { font-size: 18px; } .td-social-kakao .td-icon-kakao:before { color: #3C1B1D; } .td-social-reddit .td-social-but-icon { padding-right: 12px; } .td-social-reddit .td-icon-reddit { left: -1px; } .td-social-telegram .td-social-but-icon { padding-right: 12px; } .td-social-telegram .td-icon-telegram { left: -1px; } .td-social-stumbleupon .td-social-but-icon { padding-right: 11px; } .td-social-stumbleupon .td-icon-stumbleupon { left: -2px; } .td-social-digg .td-social-but-icon { padding-right: 11px; } .td-social-digg .td-icon-digg { left: -2px; font-size: 17px; } .td-social-vk .td-social-but-icon { padding-right: 11px; } .td-social-vk .td-icon-vk { left: -2px; } .td-social-naver .td-icon-naver { left: -1px; font-size: 16px; } .td-social-gettr .td-icon-gettr { font-size: 25px; } .td-ps-notext .td-social-gettr .td-icon-gettr { left: -5px; } .td-social-copy_url { position: relative; } .td-social-copy_url-check { position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); color: #fff; opacity: 0; pointer-events: none; transition: opacity .2s ease-in-out; z-index: 11; } .td-social-copy_url .td-icon-copy_url { left: -1px; font-size: 17px; } .td-social-copy_url-disabled { pointer-events: none; } .td-social-copy_url-disabled .td-icon-copy_url { opacity: 0; } .td-social-copy_url-copied .td-social-copy_url-check { opacity: 1; } @keyframes social_copy_url_loader { 0% { -webkit-transform: rotate(0); transform: rotate(0) } 100% { -webkit-transform: rotate(360deg); transform: rotate(360deg) } } .td-social-expand-tabs i { top: -2px; left: -1px; font-size: 16px; } @media (min-width: 767px) { .td-social-line, .td-social-viber { display: none; } } .td-ps-bg .td-social-network { color: #fff; } .td-ps-bg .td-social-facebook .td-social-but-icon, .td-ps-bg .td-social-facebook .td-social-but-text { background-color: #516eab; } .td-ps-bg .td-social-twitter .td-social-but-icon, .td-ps-bg .td-social-twitter .td-social-but-text { background-color: #29c5f6; } .td-ps-bg .td-social-pinterest .td-social-but-icon, .td-ps-bg .td-social-pinterest .td-social-but-text { background-color: #ca212a; } .td-ps-bg .td-social-whatsapp .td-social-but-icon, .td-ps-bg .td-social-whatsapp .td-social-but-text { background-color: #7bbf6a; } .td-ps-bg .td-social-reddit .td-social-but-icon, .td-ps-bg .td-social-reddit .td-social-but-text { background-color: #f54200; } .td-ps-bg .td-social-mail .td-social-but-icon, .td-ps-bg .td-social-digg .td-social-but-icon, .td-ps-bg .td-social-copy_url .td-social-but-icon, .td-ps-bg .td-social-mail .td-social-but-text, .td-ps-bg .td-social-digg .td-social-but-text, .td-ps-bg .td-social-copy_url .td-social-but-text { background-color: #000; } .td-ps-bg .td-social-print .td-social-but-icon, .td-ps-bg .td-social-print .td-social-but-text { background-color: #333; } .td-ps-bg .td-social-linkedin .td-social-but-icon, .td-ps-bg .td-social-linkedin .td-social-but-text { background-color: #0266a0; } .td-ps-bg .td-social-tumblr .td-social-but-icon, .td-ps-bg .td-social-tumblr .td-social-but-text { background-color: #3e5a70; } .td-ps-bg .td-social-telegram .td-social-but-icon, .td-ps-bg .td-social-telegram .td-social-but-text { background-color: #179cde; } .td-ps-bg .td-social-stumbleupon .td-social-but-icon, .td-ps-bg .td-social-stumbleupon .td-social-but-text { background-color: #ee4813; } .td-ps-bg .td-social-vk .td-social-but-icon, .td-ps-bg .td-social-vk .td-social-but-text { background-color: #4c75a3; } .td-ps-bg .td-social-line .td-social-but-icon, .td-ps-bg .td-social-line .td-social-but-text { background-color: #00b900; } .td-ps-bg .td-social-viber .td-social-but-icon, .td-ps-bg .td-social-viber .td-social-but-text { background-color: #5d54a4; } .td-ps-bg .td-social-naver .td-social-but-icon, .td-ps-bg .td-social-naver .td-social-but-text { background-color: #3ec729; } .td-ps-bg .td-social-flipboard .td-social-but-icon, .td-ps-bg .td-social-flipboard .td-social-but-text { background-color: #f42827; } .td-ps-bg .td-social-kakao .td-social-but-icon, .td-ps-bg .td-social-kakao .td-social-but-text { background-color: #f9e000; } .td-ps-bg .td-social-gettr .td-social-but-icon, .td-ps-bg .td-social-gettr .td-social-but-text { background-color: #fc223b; } .td-ps-bg .td-social-koo .td-social-but-icon, .td-ps-bg .td-social-koo .td-social-but-text { background-color: #facd00; } .td-ps-dark-bg .td-social-network { color: #fff; } .td-ps-dark-bg .td-social-network .td-social-but-icon, .td-ps-dark-bg .td-social-network .td-social-but-text { background-color: #000; } .td-ps-border .td-social-network .td-social-but-icon, .td-ps-border .td-social-network .td-social-but-text { line-height: 38px; border-width: 1px; border-style: solid; } .td-ps-border .td-social-network .td-social-but-text { border-left-width: 0; } .td-ps-border .td-social-network .td-social-but-text:before { background-color: #000; opacity: 0.08; } .td-ps-border.td-ps-padding .td-social-network .td-social-but-icon { border-right-width: 0; } .td-ps-border.td-ps-padding .td-social-network.td-social-expand-tabs .td-social-but-icon { border-right-width: 1px; } .td-ps-border-grey .td-social-but-icon, .td-ps-border-grey .td-social-but-text { border-color: #e9e9e9; } .td-ps-border-colored .td-social-facebook .td-social-but-icon, .td-ps-border-colored .td-social-facebook .td-social-but-text { border-color: #516eab; } .td-ps-border-colored .td-social-twitter .td-social-but-icon, .td-ps-border-colored .td-social-twitter .td-social-but-text { border-color: #29c5f6; } .td-ps-border-colored .td-social-pinterest .td-social-but-icon, .td-ps-border-colored .td-social-pinterest .td-social-but-text { border-color: #ca212a; } .td-ps-border-colored .td-social-whatsapp .td-social-but-icon, .td-ps-border-colored .td-social-whatsapp .td-social-but-text { border-color: #7bbf6a; } .td-ps-border-colored .td-social-reddit .td-social-but-icon, .td-ps-border-colored .td-social-reddit .td-social-but-text { border-color: #f54200; } .td-ps-border-colored .td-social-mail .td-social-but-icon, .td-ps-border-colored .td-social-digg .td-social-but-icon, .td-ps-border-colored .td-social-copy_url .td-social-but-icon, .td-ps-border-colored .td-social-mail .td-social-but-text, .td-ps-border-colored .td-social-digg .td-social-but-text, .td-ps-border-colored .td-social-copy_url .td-social-but-text { border-color: #000; } .td-ps-border-colored .td-social-print .td-social-but-icon, .td-ps-border-colored .td-social-print .td-social-but-text { border-color: #333; } .td-ps-border-colored .td-social-linkedin .td-social-but-icon, .td-ps-border-colored .td-social-linkedin .td-social-but-text { border-color: #0266a0; } .td-ps-border-colored .td-social-tumblr .td-social-but-icon, .td-ps-border-colored .td-social-tumblr .td-social-but-text { border-color: #3e5a70; } .td-ps-border-colored .td-social-telegram .td-social-but-icon, .td-ps-border-colored .td-social-telegram .td-social-but-text { border-color: #179cde; } .td-ps-border-colored .td-social-stumbleupon .td-social-but-icon, .td-ps-border-colored .td-social-stumbleupon .td-social-but-text { border-color: #ee4813; } .td-ps-border-colored .td-social-vk .td-social-but-icon, .td-ps-border-colored .td-social-vk .td-social-but-text { border-color: #4c75a3; } .td-ps-border-colored .td-social-line .td-social-but-icon, .td-ps-border-colored .td-social-line .td-social-but-text { border-color: #00b900; } .td-ps-border-colored .td-social-viber .td-social-but-icon, .td-ps-border-colored .td-social-viber .td-social-but-text { border-color: #5d54a4; } .td-ps-border-colored .td-social-naver .td-social-but-icon, .td-ps-border-colored .td-social-naver .td-social-but-text { border-color: #3ec729; } .td-ps-border-colored .td-social-flipboard .td-social-but-icon, .td-ps-border-colored .td-social-flipboard .td-social-but-text { border-color: #f42827; } .td-ps-border-colored .td-social-kakao .td-social-but-icon, .td-ps-border-colored .td-social-kakao .td-social-but-text { border-color: #f9e000; } .td-ps-border-colored .td-social-gettr .td-social-but-icon, .td-ps-border-colored .td-social-gettr .td-social-but-text { border-color: #fc223b; } .td-ps-border-colored .td-social-koo .td-social-but-icon, .td-ps-border-colored .td-social-koo .td-social-but-text { border-color: #facd00; } .td-ps-icon-bg .td-social-but-icon { height: 100%; border-color: transparent !important; } .td-ps-icon-bg .td-social-network .td-social-but-icon { color: #fff; } .td-ps-icon-bg .td-social-facebook .td-social-but-icon { background-color: #516eab; } .td-ps-icon-bg .td-social-twitter .td-social-but-icon { background-color: #29c5f6; } .td-ps-icon-bg .td-social-pinterest .td-social-but-icon { background-color: #ca212a; } .td-ps-icon-bg .td-social-whatsapp .td-social-but-icon { background-color: #7bbf6a; } .td-ps-icon-bg .td-social-reddit .td-social-but-icon { background-color: #f54200; } .td-ps-icon-bg .td-social-mail .td-social-but-icon, .td-ps-icon-bg .td-social-digg .td-social-but-icon, .td-ps-icon-bg .td-social-copy_url .td-social-but-icon { background-color: #000; } .td-ps-icon-bg .td-social-print .td-social-but-icon { background-color: #333; } .td-ps-icon-bg .td-social-linkedin .td-social-but-icon { background-color: #0266a0; } .td-ps-icon-bg .td-social-tumblr .td-social-but-icon { background-color: #3e5a70; } .td-ps-icon-bg .td-social-telegram .td-social-but-icon { background-color: #179cde; } .td-ps-icon-bg .td-social-stumbleupon .td-social-but-icon { background-color: #ee4813; } .td-ps-icon-bg .td-social-vk .td-social-but-icon { background-color: #4c75a3; } .td-ps-icon-bg .td-social-line .td-social-but-icon { background-color: #00b900; } .td-ps-icon-bg .td-social-viber .td-social-but-icon { background-color: #5d54a4; } .td-ps-icon-bg .td-social-naver .td-social-but-icon { background-color: #3ec729; } .td-ps-icon-bg .td-social-flipboard .td-social-but-icon { background-color: #f42827; } .td-ps-icon-bg .td-social-kakao .td-social-but-icon { background-color: #f9e000; } .td-ps-icon-bg .td-social-gettr .td-social-but-icon { background-color: #fc223b; } .td-ps-icon-bg .td-social-koo .td-social-but-icon { background-color: #facd00; } .td-ps-icon-bg .td-social-but-text { margin-left: -3px; } .td-ps-icon-bg .td-social-network .td-social-but-text:before { display: none; } .td-ps-icon-arrow .td-social-network .td-social-but-icon:after { content: ''; position: absolute; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); left: calc(100% + 1px); width: 0; height: 0; border-style: solid; border-width: 9px 0 9px 11px; border-color: transparent transparent transparent #000; } .td-ps-icon-arrow .td-social-network .td-social-but-text { padding-left: 20px; } .td-ps-icon-arrow .td-social-network .td-social-but-text:before { display: none; } .td-ps-icon-arrow.td-ps-padding .td-social-network .td-social-but-icon:after { left: 100%; } .td-ps-icon-arrow .td-social-facebook .td-social-but-icon:after { border-left-color: #516eab; } .td-ps-icon-arrow .td-social-twitter .td-social-but-icon:after { border-left-color: #29c5f6; } .td-ps-icon-arrow .td-social-pinterest .td-social-but-icon:after { border-left-color: #ca212a; } .td-ps-icon-arrow .td-social-whatsapp .td-social-but-icon:after { border-left-color: #7bbf6a; } .td-ps-icon-arrow .td-social-reddit .td-social-but-icon:after { border-left-color: #f54200; } .td-ps-icon-arrow .td-social-mail .td-social-but-icon:after, .td-ps-icon-arrow .td-social-digg .td-social-but-icon:after, .td-ps-icon-arrow .td-social-copy_url .td-social-but-icon:after { border-left-color: #000; } .td-ps-icon-arrow .td-social-print .td-social-but-icon:after { border-left-color: #333; } .td-ps-icon-arrow .td-social-linkedin .td-social-but-icon:after { border-left-color: #0266a0; } .td-ps-icon-arrow .td-social-tumblr .td-social-but-icon:after { border-left-color: #3e5a70; } .td-ps-icon-arrow .td-social-telegram .td-social-but-icon:after { border-left-color: #179cde; } .td-ps-icon-arrow .td-social-stumbleupon .td-social-but-icon:after { border-left-color: #ee4813; } .td-ps-icon-arrow .td-social-vk .td-social-but-icon:after { border-left-color: #4c75a3; } .td-ps-icon-arrow .td-social-line .td-social-but-icon:after { border-left-color: #00b900; } .td-ps-icon-arrow .td-social-viber .td-social-but-icon:after { border-left-color: #5d54a4; } .td-ps-icon-arrow .td-social-naver .td-social-but-icon:after { border-left-color: #3ec729; } .td-ps-icon-arrow .td-social-flipboard .td-social-but-icon:after { border-left-color: #f42827; } .td-ps-icon-arrow .td-social-kakao .td-social-but-icon:after { border-left-color: #f9e000; } .td-ps-icon-arrow .td-social-gettr .td-social-but-icon:after { border-left-color: #fc223b; } .td-ps-icon-arrow .td-social-koo .td-social-but-icon:after { border-left-color: #facd00; } .td-ps-icon-arrow .td-social-expand-tabs .td-social-but-icon:after { display: none; } .td-ps-icon-color .td-social-facebook .td-social-but-icon { color: #516eab; } .td-ps-icon-color .td-social-twitter .td-social-but-icon { color: #29c5f6; } .td-ps-icon-color .td-social-pinterest .td-social-but-icon { color: #ca212a; } .td-ps-icon-color .td-social-whatsapp .td-social-but-icon { color: #7bbf6a; } .td-ps-icon-color .td-social-reddit .td-social-but-icon { color: #f54200; } .td-ps-icon-color .td-social-mail .td-social-but-icon, .td-ps-icon-color .td-social-digg .td-social-but-icon, .td-ps-icon-color .td-social-copy_url .td-social-but-icon, .td-ps-icon-color .td-social-copy_url-check { color: #000; } .td-ps-icon-color .td-social-print .td-social-but-icon { color: #333; } .td-ps-icon-color .td-social-linkedin .td-social-but-icon { color: #0266a0; } .td-ps-icon-color .td-social-tumblr .td-social-but-icon { color: #3e5a70; } .td-ps-icon-color .td-social-telegram .td-social-but-icon { color: #179cde; } .td-ps-icon-color .td-social-stumbleupon .td-social-but-icon { color: #ee4813; } .td-ps-icon-color .td-social-vk .td-social-but-icon { color: #4c75a3; } .td-ps-icon-color .td-social-line .td-social-but-icon { color: #00b900; } .td-ps-icon-color .td-social-viber .td-social-but-icon { color: #5d54a4; } .td-ps-icon-color .td-social-naver .td-social-but-icon { color: #3ec729; } .td-ps-icon-color .td-social-flipboard .td-social-but-icon { color: #f42827; } .td-ps-icon-color .td-social-kakao .td-social-but-icon { color: #f9e000; } .td-ps-icon-color .td-social-gettr .td-social-but-icon { color: #fc223b; } .td-ps-icon-color .td-social-koo .td-social-but-icon { color: #facd00; } .td-ps-text-color .td-social-but-text { font-weight: 700; } .td-ps-text-color .td-social-facebook .td-social-but-text { color: #516eab; } .td-ps-text-color .td-social-twitter .td-social-but-text { color: #29c5f6; } .td-ps-text-color .td-social-pinterest .td-social-but-text { color: #ca212a; } .td-ps-text-color .td-social-whatsapp .td-social-but-text { color: #7bbf6a; } .td-ps-text-color .td-social-reddit .td-social-but-text { color: #f54200; } .td-ps-text-color .td-social-mail .td-social-but-text, .td-ps-text-color .td-social-digg .td-social-but-text, .td-ps-text-color .td-social-copy_url .td-social-but-text { color: #000; } .td-ps-text-color .td-social-print .td-social-but-text { color: #333; } .td-ps-text-color .td-social-linkedin .td-social-but-text { color: #0266a0; } .td-ps-text-color .td-social-tumblr .td-social-but-text { color: #3e5a70; } .td-ps-text-color .td-social-telegram .td-social-but-text { color: #179cde; } .td-ps-text-color .td-social-stumbleupon .td-social-but-text { color: #ee4813; } .td-ps-text-color .td-social-vk .td-social-but-text { color: #4c75a3; } .td-ps-text-color .td-social-line .td-social-but-text { color: #00b900; } .td-ps-text-color .td-social-viber .td-social-but-text { color: #5d54a4; } .td-ps-text-color .td-social-naver .td-social-but-text { color: #3ec729; } .td-ps-text-color .td-social-flipboard .td-social-but-text { color: #f42827; } .td-ps-text-color .td-social-kakao .td-social-but-text { color: #f9e000; } .td-ps-text-color .td-social-gettr .td-social-but-text { color: #fc223b; } .td-ps-text-color .td-social-koo .td-social-but-text { color: #facd00; } .td-ps-text-color .td-social-expand-tabs .td-social-but-text { color: #b1b1b1; } .td-ps-notext .td-social-but-icon { width: 40px; } .td-ps-notext .td-social-network .td-social-but-text { display: none; } .td-ps-padding .td-social-network .td-social-but-icon { padding-left: 17px; padding-right: 17px; } .td-ps-padding .td-social-handler .td-social-but-icon { width: 40px; } .td-ps-padding .td-social-reddit .td-social-but-icon, .td-ps-padding .td-social-telegram .td-social-but-icon { padding-right: 16px; } .td-ps-padding .td-social-stumbleupon .td-social-but-icon, .td-ps-padding .td-social-digg .td-social-but-icon, .td-ps-padding .td-social-expand-tabs .td-social-but-icon { padding-right: 13px; } .td-ps-padding .td-social-vk .td-social-but-icon { padding-right: 14px; } .td-ps-padding .td-social-expand-tabs .td-social-but-icon { padding-left: 13px; } .td-ps-rounded .td-social-network .td-social-but-icon { border-top-left-radius: 100px; border-bottom-left-radius: 100px; } .td-ps-rounded .td-social-network .td-social-but-text { border-top-right-radius: 100px; border-bottom-right-radius: 100px; } .td-ps-rounded.td-ps-notext .td-social-network .td-social-but-icon { border-top-right-radius: 100px; border-bottom-right-radius: 100px; } .td-ps-rounded .td-social-expand-tabs { border-radius: 100px; } .td-ps-bar .td-social-network .td-social-but-icon, .td-ps-bar .td-social-network .td-social-but-text { -webkit-box-shadow: inset 0px -3px 0px 0px rgba(0, 0, 0, 0.31); box-shadow: inset 0px -3px 0px 0px rgba(0, 0, 0, 0.31); } .td-ps-bar .td-social-mail .td-social-but-icon, .td-ps-bar .td-social-digg .td-social-but-icon, .td-ps-bar .td-social-copy_url .td-social-but-icon, .td-ps-bar .td-social-mail .td-social-but-text, .td-ps-bar .td-social-digg .td-social-but-text, .td-ps-bar .td-social-copy_url .td-social-but-text { -webkit-box-shadow: inset 0px -3px 0px 0px rgba(255, 255, 255, 0.28); box-shadow: inset 0px -3px 0px 0px rgba(255, 255, 255, 0.28); } .td-ps-bar .td-social-print .td-social-but-icon, .td-ps-bar .td-social-print .td-social-but-text { -webkit-box-shadow: inset 0px -3px 0px 0px rgba(255, 255, 255, 0.2); box-shadow: inset 0px -3px 0px 0px rgba(255, 255, 255, 0.2); } .td-ps-big .td-social-but-icon { display: block; line-height: 60px; } .td-ps-big .td-social-but-icon .td-icon-share { width: auto; } .td-ps-big .td-social-handler .td-social-but-text:before { display: none; } .td-ps-big .td-social-share-text .td-social-but-icon { width: 90px; } .td-ps-big .td-social-expand-tabs .td-social-but-icon { width: 60px; } @media (max-width: 767px) { .td-ps-big .td-social-share-text { display: none; } } .td-ps-big .td-social-facebook i, .td-ps-big .td-social-reddit i, .td-ps-big .td-social-mail i, .td-ps-big .td-social-linkedin i, .td-ps-big .td-social-tumblr i, .td-ps-big .td-social-stumbleupon i { margin-top: -2px; } .td-ps-big .td-social-facebook i, .td-ps-big .td-social-reddit i, .td-ps-big .td-social-linkedin i, .td-ps-big .td-social-tumblr i, .td-ps-big .td-social-stumbleupon i, .td-ps-big .td-social-vk i, .td-ps-big .td-social-viber i, .td-ps-big .td-social-fliboard i, .td-ps-big .td-social-koo i, .td-ps-big .td-social-share-text i { font-size: 22px; } .td-ps-big .td-social-telegram i { font-size: 24px; } .td-ps-big .td-social-mail i, .td-ps-big .td-social-line i, .td-ps-big .td-social-print i { font-size: 23px; } .td-ps-big .td-social-twitter i, .td-ps-big .td-social-expand-tabs i { font-size: 20px; } .td-ps-big .td-social-whatsapp i, .td-ps-big .td-social-naver i, .td-ps-big .td-social-flipboard i, .td-ps-big .td-social-kakao i { font-size: 26px; } .td-ps-big .td-social-pinterest .td-icon-pinterest { font-size: 21px; } .td-ps-big .td-social-telegram .td-icon-telegram { left: 1px; } .td-ps-big .td-social-stumbleupon .td-icon-stumbleupon { left: -2px; } .td-ps-big .td-social-digg .td-icon-digg { left: -1px; font-size: 25px; } .td-ps-big .td-social-vk .td-icon-vk { left: -1px; } .td-ps-big .td-social-naver .td-icon-naver { left: 0; } .td-ps-big .td-social-gettr .td-icon-gettr { left: -1px; } .td-ps-big .td-social-copy_url .td-icon-copy_url { left: 0; font-size: 25px; } .td-ps-big .td-social-copy_url-check { font-size: 18px; } .td-ps-big .td-social-but-text { margin-left: 0; padding-top: 0; padding-left: 17px; } .td-ps-big.td-ps-notext .td-social-network, .td-ps-big.td-ps-notext .td-social-handler { height: 60px; } .td-ps-big.td-ps-notext .td-social-network { width: 60px; } .td-ps-big.td-ps-notext .td-social-network .td-social-but-icon { width: 60px; } .td-ps-big.td-ps-notext .td-social-share-text .td-social-but-icon { line-height: 40px; } .td-ps-big.td-ps-notext .td-social-share-text .td-social-but-text { display: block; line-height: 1; } .td-ps-big.td-ps-padding .td-social-network, .td-ps-big.td-ps-padding .td-social-handler { height: 90px; font-size: 13px; } .td-ps-big.td-ps-padding .td-social-network { min-width: 60px; } .td-ps-big.td-ps-padding .td-social-but-icon { border-bottom-left-radius: 0; border-top-right-radius: 2px; } .td-ps-big.td-ps-padding.td-ps-bar .td-social-but-icon { -webkit-box-shadow: none; box-shadow: none; } .td-ps-big.td-ps-padding .td-social-but-text { display: block; padding-bottom: 17px; line-height: 1; border-top-left-radius: 0; border-top-right-radius: 0; border-bottom-left-radius: 2px; } .td-ps-big.td-ps-padding .td-social-but-text:before { display: none; } .td-ps-big.td-ps-padding .td-social-expand-tabs i { line-height: 90px; } .td-ps-nogap { margin-left: 0; margin-right: 0; } .td-ps-nogap .td-social-network, .td-ps-nogap .td-social-handler { margin-left: 0; margin-right: 0; border-radius: 0; } .td-ps-nogap .td-social-network .td-social-but-icon, .td-ps-nogap .td-social-network .td-social-but-text { border-radius: 0; } .td-ps-nogap .td-social-expand-tabs { border-radius: 0; } .td-post-sharing-style7 .td-social-network .td-social-but-icon { height: 100%; } .td-post-sharing-style7 .td-social-network .td-social-but-icon:before { content: ''; position: absolute; top: 0; left: 0; width: 100%; height: 100%; background-color: rgba(0, 0, 0, 0.31); } .td-post-sharing-style7 .td-social-network .td-social-but-text { padding-left: 17px; } .td-post-sharing-style7 .td-social-network .td-social-but-text:before { display: none; } .td-post-sharing-style7 .td-social-mail .td-social-but-icon:before, .td-post-sharing-style7 .td-social-digg .td-social-but-icon:before, .td-post-sharing-style7 .td-social-copy_url .td-social-but-icon:before { background-color: rgba(255, 255, 255, 0.2); } .td-post-sharing-style7 .td-social-print .td-social-but-icon:before { background-color: rgba(255, 255, 255, 0.1); } @media (max-width: 767px) { .td-post-sharing-style1 .td-social-share-text .td-social-but-text, .td-post-sharing-style3 .td-social-share-text .td-social-but-text, .td-post-sharing-style5 .td-social-share-text .td-social-but-text, .td-post-sharing-style14 .td-social-share-text .td-social-but-text, .td-post-sharing-style16 .td-social-share-text .td-social-but-text { display: none !important; } } @media (max-width: 767px) { .td-post-sharing-style2 .td-social-share-text, .td-post-sharing-style4 .td-social-share-text, .td-post-sharing-style6 .td-social-share-text, .td-post-sharing-style7 .td-social-share-text, .td-post-sharing-style15 .td-social-share-text, .td-post-sharing-style17 .td-social-share-text, .td-post-sharing-style18 .td-social-share-text, .td-post-sharing-style19 .td-social-share-text, .td-post-sharing-style20 .td-social-share-text { display: none !important; } } </style> <div class="td-post-sharing-visible"><div class="td-social-sharing-button td-social-sharing-button-js td-social-handler td-social-share-text"> <div class="td-social-but-icon"><i class="td-icon-share"></i></div> <div class="td-social-but-text">Share</div> </div><a class="td-social-sharing-button td-social-sharing-button-js td-social-network td-social-facebook" href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.b2bnn.com%2F2019%2F10%2Fsas-model-manager-advisory%2F" title="Facebook" ><div class="td-social-but-icon"><i class="td-icon-facebook"></i></div><div class="td-social-but-text">Facebook</div></a><a class="td-social-sharing-button td-social-sharing-button-js td-social-network td-social-twitter" href="https://twitter.com/intent/tweet?text=SAS+offers+advisory+services+to+assist+marketers+and+others+to+overcome+analytics+challenges&url=https%3A%2F%2Fwww.b2bnn.com%2F2019%2F10%2Fsas-model-manager-advisory%2F&via=B2B+News+Network" title="Twitter" ><div class="td-social-but-icon"><i class="td-icon-twitter"></i></div><div class="td-social-but-text">Twitter</div></a><a class="td-social-sharing-button td-social-sharing-button-js td-social-network td-social-linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.b2bnn.com/2019/10/sas-model-manager-advisory/&title=SAS+offers+advisory+services+to+assist+marketers+and+others+to+overcome+analytics+challenges" title="Linkedin" ><div class="td-social-but-icon"><i class="td-icon-linkedin"></i></div><div class="td-social-but-text">Linkedin</div></a><a class="td-social-sharing-button td-social-sharing-button-js td-social-network td-social-mail" href="mailto:?subject=SAS offers advisory services to assist marketers and others to overcome analytics challenges&body=https://www.b2bnn.com/2019/10/sas-model-manager-advisory/" title="Email" ><div class="td-social-but-icon"><i class="td-icon-mail"></i></div><div class="td-social-but-text">Email</div></a><a class="td-social-sharing-button td-social-sharing-button-js td-social-network td-social-whatsapp" href="https://api.whatsapp.com/send?text=SAS+offers+advisory+services+to+assist+marketers+and+others+to+overcome+analytics+challenges %0A%0A https://www.b2bnn.com/2019/10/sas-model-manager-advisory/" title="WhatsApp" ><div class="td-social-but-icon"><i class="td-icon-whatsapp"></i></div><div class="td-social-but-text">WhatsApp</div></a><a class="td-social-sharing-button td-social-sharing-button-js td-social-network td-social-telegram" href="https://telegram.me/share/url?url=https://www.b2bnn.com/2019/10/sas-model-manager-advisory/&text=SAS+offers+advisory+services+to+assist+marketers+and+others+to+overcome+analytics+challenges" title="Telegram" ><div class="td-social-but-icon"><i class="td-icon-telegram"></i></div><div class="td-social-but-text">Telegram</div></a></div><div class="td-social-sharing-hidden"><ul class="td-pulldown-filter-list"></ul><a class="td-social-sharing-button td-social-handler td-social-expand-tabs" href="#" data-block-uid="tdi_66" title="More"> <div class="td-social-but-icon"><i class="td-icon-plus td-social-expand-tabs-icon"></i></div> </a></div></div></div></div></div></div></div><div id="tdi_67" class="tdc-row stretch_row_1400 td-stretch-content"><div class="vc_row tdi_68 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_68, .tdi_68 .tdc-columns{ min-height: 0; }.tdi_68, .tdi_68 .tdc-columns{ display: block; }.tdi_68 .tdc-columns{ width: 100%; }@media (min-width: 768px) { .tdi_68 { margin-left: -20px; margin-right: -20px; } .tdi_68 .tdc-row-video-background-error, .tdi_68 .vc_column { padding-left: 20px; padding-right: 20px; } } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ @media (min-width: 768px) { .tdi_68 { margin-left: -15px; margin-right: -15px; } .tdi_68 .tdc-row-video-background-error, .tdi_68 .vc_column { padding-left: 15px; padding-right: 15px; } } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ @media (min-width: 768px) { .tdi_68 { margin-left: -10px; margin-right: -10px; } .tdi_68 .tdc-row-video-background-error, .tdi_68 .vc_column { padding-left: 10px; padding-right: 10px; } } } /* phone */ @media (max-width: 767px){ @media (min-width: 768px) { .tdi_68 { margin-left: -0px; margin-right: -0px; } .tdi_68 .tdc-row-video-background-error, .tdi_68 .vc_column { padding-left: 0px; padding-right: 0px; } } } /* inline tdc_css att */ .tdi_68{ margin-bottom:100px !important; } .tdi_68 .td_block_wrap{ text-align:left } /* phone */ @media (max-width: 767px) { .tdi_68{ margin-bottom:60px !important; } } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_68{ margin-bottom:80px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_68{ margin-bottom:60px !important; padding-right:5px !important; padding-left:5px !important; } } </style><div class="vc_column tdi_70 wpb_column vc_column_container tdc-column td-pb-span9"> <style scoped> /* custom css */ .tdi_70{ vertical-align: baseline; }.tdi_70 > .wpb_wrapper, .tdi_70 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_70 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_70 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_70 > .wpb_wrapper{ width: auto; height: auto; } /* inline tdc_css att */ /* phone */ @media (max-width: 767px) { .tdi_70{ margin-bottom:60px !important; } } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_single_featured_image tdi_71 tdb-content-horiz-left td-pb-border-top td_block_template_1" data-td-block-uid="tdi_71" > <style> /* inline tdc_css att */ .tdi_71{ margin-bottom:30px !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_71{ margin-bottom:25px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_71{ margin-bottom:20px !important; } } /* phone */ @media (max-width: 767px) { .tdi_71{ margin-right:-20px !important; margin-bottom:25px !important; margin-left:-20px !important; } } </style> <style> /* custom css */ .tdb_single_featured_image{ margin-bottom: 26px; }.tdb_single_featured_image.tdb-sfi-stretch{ opacity: 0; }.tdb_single_featured_image.tdb-sfi-stretch, .tdb_single_featured_image .tdb-block-inner{ -webkit-transition: all 0.3s ease-in-out; transition: all 0.3s ease-in-out; }.tdb_single_featured_image img{ display: block; width: 100%; }.tdb_single_featured_image video{ max-width: 100%; }.tdb_single_featured_image .tdb-caption-text{ z-index: 1; text-align: left; font-size: 11px; font-style: italic; font-weight: normal; line-height: 17px; color: #444; }.tdb_single_featured_image.tdb-content-horiz-center .tdb-caption-text{ text-align: center; left: 0; right: 0; margin-left: auto; margin-right: auto; }.tdb_single_featured_image.tdb-content-horiz-right .tdb-caption-text{ text-align: right; left: auto; right: 0; }.tdb-no-featured-img{ background-color: #f1f1f1; width: 100%; height: 500px; }.tdb-no-featured-audio{ height: 59px; }.tdi_71 .td-audio-player{ font-size: 12px; }.tdi_71 .tdb-caption-text{ margin: 6px 0 0; }.tdi_71:hover .tdb-block-inner:before{ opacity: 0; } </style><div class="tdb-block-inner td-fix-index"> <img width="696" height="367" class="entry-thumb perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns=&#039;http://www.w3.org/2000/svg&#039;%20width=&#039;696&#039;%20height=&#039;367&#039;%20viewBox=&#039;0%200%20696%20367&#039;%3E%3C/svg%3E" alt="SAS data modeling" title="Screen Shot 2019-10-16 at 6.23.12 PM" data-src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2019/10/Screen-Shot-2019-10-16-at-6.23.12-PM.png" 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https://b2bnn3.wpenginepowered.com/wp-content/uploads/2019/10/Screen-Shot-2019-10-16-at-6.23.12-PM-768x405.png 768w, https://b2bnn3.wpenginepowered.com/wp-content/uploads/2019/10/Screen-Shot-2019-10-16-at-6.23.12-PM-1024x540.png 1024w" sizes="(max-width: 696px) 100vw, 696px" alt="SAS data modeling" title="Screen Shot 2019-10-16 at 6.23.12 PM" /></noscript> </div></div><div class="vc_row_inner tdi_73 vc_row vc_inner wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_73{ position: relative !important; top: 0; transform: none; -webkit-transform: none; }.tdi_73, .tdi_73 .tdc-inner-columns{ display: block; }.tdi_73 .tdc-inner-columns{ width: 100%; } /* inline tdc_css att */ .tdi_73{ margin-bottom:40px !important; } .tdi_73 .td_block_wrap{ text-align:left } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_73{ margin-bottom:35px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_73{ margin-bottom:30px !important; } } /* 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!important;line-height:1.2 !important;font-style:italic !important;font-weight:600 !important;text-transform:capitalize !important; } } /* phone */ @media (max-width: 767px){ .tdi_76 .tdb-author-name{ font-family:Montserrat !important;font-size:14px !important;line-height:1.2 !important;font-style:italic !important;font-weight:600 !important;text-transform:capitalize !important; } } </style><div class="tdb-block-inner td-fix-index"><a class="tdb-author-photo" href="https://www.b2bnn.com/author/sschick/" title="Shane Schick"><img src="data:image/svg+xml,%3Csvg%20xmlns=&#039;http://www.w3.org/2000/svg&#039;%20width=&#039;96&#039;%20height=&#039;96&#039;%20viewBox=&#039;0%200%2096%2096&#039;%3E%3C/svg%3E" width="96" height="96" alt="Shane Schick" class="avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo perfmatters-lazy" data-src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2018/10/Head-Shot-2018-150x150.jpg" data-srcset="https://www.b2bnn.com/wp-content/uploads/2018/10/Head-Shot-2018-300x300.jpg 2x" /><noscript><img src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2018/10/Head-Shot-2018-150x150.jpg" width="96" height="96" srcset="https://www.b2bnn.com/wp-content/uploads/2018/10/Head-Shot-2018-300x300.jpg 2x" alt="Shane Schick" class="avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo" /></noscript></a><div class="tdb-author-name-wrap"><span class="tdb-author-by"></span> <a class="tdb-author-name" href="https://www.b2bnn.com/author/sschick/">Shane Schick</a></div></div></div><div class="td_block_wrap tdb_single_date tdi_77 td-pb-border-top td_block_template_1 tdb-post-meta" data-td-block-uid="tdi_77" > <style> /* inline tdc_css att */ .tdi_77{ margin-top:-1px !important; margin-bottom:0px !important; margin-left:20px !important; padding-left:20px !important; border-style:solid !important; border-color:#888888 !important; border-width: 0px 0px 0px 1px !important; } 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!important;font-style:italic !important;font-weight:600 !important; }.tdi_77 svg, .tdi_77 svg *{ fill: #000000; } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_77{ font-family:Montserrat !important;font-size:14px !important;line-height:1.2 !important;font-style:italic !important;font-weight:600 !important; } } /* phone */ @media (max-width: 767px){ .tdi_77{ font-family:Montserrat !important;font-size:14px !important;line-height:1.2 !important;font-style:italic !important;font-weight:600 !important; } } </style><div class="tdb-block-inner td-fix-index"><time class="entry-date updated td-module-date" datetime="2019-10-17T07:30:58-04:00">October 17, 2019</time></div></div> <!-- ./block --></div></div></div></div><div class="td_block_wrap tdb_single_content tdi_78 td-pb-border-top td_block_template_1 td-post-content tagdiv-type" data-td-block-uid="tdi_78" > <style> /* inline tdc_css att */ .tdi_78{ margin-top:0px !important; } </style> <style> /* custom css */ 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1140px){ .tdi_78, .tdi_78 > p, .tdi_78 .tdb-block-inner > p{ font-size:15px !important;line-height:1.6 !important;font-weight:400 !important; }.tdi_78 li{ font-size:15px !important;font-weight:400 !important; }.tdi_78 li:before{ margin-top: 1px; line-height: 15px !important; }.tdi_78 .tdb-block-inner blockquote p{ font-size:36px !important;line-height:1.1 !important;font-weight:400 !important;text-transform:none !important;letter-spacing:-0.5px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_78, .tdi_78 > p, .tdi_78 .tdb-block-inner > p{ font-size:14px !important;line-height:1.6 !important;font-weight:400 !important; }.tdi_78 li{ font-size:14px !important;font-weight:400 !important; }.tdi_78 li:before{ margin-top: 1px; line-height: 14px !important; }.tdi_78 .tdb-block-inner blockquote p{ font-size:30px !important;line-height:1.1 !important;font-weight:400 !important;text-transform:none !important;letter-spacing:-0.5px !important; } } /* phone */ @media (max-width: 767px){ .tdi_78 img.aligncenter, .tdi_78 .aligncenter img{ margin-left: -20px; width: calc(100% + (2 * 20px)); max-width: none !important; }.tdi_78, .tdi_78 > p, .tdi_78 .tdb-block-inner > p{ font-size:15px !important;line-height:1.6 !important;font-weight:400 !important; }.tdi_78 li{ font-size:15px !important;font-weight:400 !important; }.tdi_78 li:before{ margin-top: 1px; line-height: 15px !important; }.tdi_78 .tdb-block-inner blockquote p{ font-size:36px !important;line-height:1.1 !important;font-weight:400 !important;text-transform:none !important;letter-spacing:-0.5px !important; } } </style><div class="tdb-block-inner td-fix-index"><p class="p1"><span class="s1">SAS Inc. is offering to help marketers and other lines of business frustrated by the results of analytics projects with <a href="https://www.sas.com/en_us/company-information/discover.html" target="_blank" rel="noopener">a set of advisory services</a> and a “health check” to optimize applications before they’re deployed. </span></p> <p class="p1"><span class="s1">Although Cary, N.C.-based SAS already offers a product called <a href="https://www.sas.com/en_us/software/model-manager.html" target="_blank" rel="noopener"><span class="s2">SAS Model Manager</span></a> to help brands streamline the way analytics tools are deployed the advisory services are intended to offer a more tailored helping hand, the company said. </span></p> <p class="p1"><span class="s1">“What’s frustrated business owners and stakeholders is that the analytics seem to take too long to get to production,” SAS head of strategy and innovation Steve Holder told B2B News Network. “There are a lot of conversions (about the potential of analytics) but they’re often not able to be agile and as quick as they’d like. They want to be able to operationalize it.”</span></p> <p class="p1"><span class="s1">For example ModelOps Health Check Assessment, which is also being offered as a standalone service, will help organizations more closely examine the people and processes as well as the technology involved in an analytics project, Holder said. SAS experts will also look at the audibility, traceability and scaleability of the dat being used in analytics initiatives to improve the governance and compress timelines, he said. </span></p> <p class="p1"><span class="s1">Although SAS tools are used in many enterprise lines of business other than marketing, the company’s announcement about its advisory services highlighted the marketing division of Germany’s Commerzbank. The data-driven models SAS helped the firm deploy improved its customer experience and allowed analytics to be integrated in all customer-centered decisions, the company said.</span></p> <p class="p1"><span class="s1">“Marketers have struggled with the real-time aspects and digital transformation aspects of a customer relationships,” Holder said. “They’re often dealing with a batch process that may run once a week or a month. There’s so much latency baked into their process.”</span></p> <p class="p1"><span class="s1">If marketing teams can eliminate that latency and have offers or promotions to customers be remediated in real-time, on the other hand, the brand becomes more relevant to its target customer, he said.</span></p> <p class="p1"><span class="s1">The advisory services are necessary in part because many firms are facing what Holder described as the “last mile” problem — where companies use analytics tools to create a model that helps determine what’s going to happen in its business, but it fails to work as conditions change over time. </span></p> <p class="p1"><span class="s1">“How do you better understand what are the successful experiment, what should go to deployment, what’s degrading over time?” he said. “How to help you manage that longer-term analytic asset you’ve created?”</span></p> <p class="p1"><span class="s1">While some of the capabilities SAS is offering alongside its advisory services have been available for years, it represents a more agnostic approach for the firm, Holder added. </span></p> <p class="p1"><span class="s1">“Part of our branding is we’re not just a programming language,” he said. “We can help you do this whether you use SAS as your primary data science tool or not.”</span></p> <script async data-uid="7182a9c58c" src="https://b2bnewsnetwork.ck.page/7182a9c58c/index.js" data-jetpack-boost="ignore" data-no-defer="1" nowprocket></script> <div id='jp-relatedposts' class='jp-relatedposts' > <h3 class="jp-relatedposts-headline"><em>Related</em></h3> </div><div class='yarpp yarpp-related yarpp-related-website yarpp-template-thumbnails'> <!-- YARPP Thumbnails --> <h3>Related posts:</h3> <div class="yarpp-thumbnails-horizontal"> <a class='yarpp-thumbnail' rel='norewrite' href='https://www.b2bnn.com/2017/06/twitter-chat-recap-alexey-rykvha/' title='Twitter Chat Recap: DX, Big Data, and Analytics With Alexey Rykhva'> <img width="150" height="150" 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!important;text-transform:capitalize !important; }.tdi_93 .tdb-author-url{ font-size:9px !important;line-height:2 !important;font-weight:600 !important; }.tdi_93 .tdb-author-descr{ font-size:14px !important;line-height:1.4 !important;font-weight:500 !important; } } </style><div class="tdb-block-inner td-fix-index"><a href="https://www.b2bnn.com/author/sschick/" class="tdb-author-photo" title="Shane Schick"><img src="data:image/svg+xml,%3Csvg%20xmlns=&#039;http://www.w3.org/2000/svg&#039;%20width=&#039;500&#039;%20height=&#039;500&#039;%20viewBox=&#039;0%200%20500%20500&#039;%3E%3C/svg%3E" width="500" height="500" alt="Shane Schick" class="avatar avatar-500 wp-user-avatar wp-user-avatar-500 alignnone photo perfmatters-lazy" data-src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2018/10/Head-Shot-2018-768x768.jpg" data-srcset="https://www.b2bnn.com/wp-content/uploads/2018/10/Head-Shot-2018-1024x1024.jpg 2x" /><noscript><img src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2018/10/Head-Shot-2018-768x768.jpg" width="500" height="500" srcset="https://www.b2bnn.com/wp-content/uploads/2018/10/Head-Shot-2018-1024x1024.jpg 2x" alt="Shane Schick" class="avatar avatar-500 wp-user-avatar wp-user-avatar-500 alignnone photo" /></noscript></a><div class="tdb-author-info"><a href="https://www.b2bnn.com/author/sschick/" class="tdb-author-name">Shane Schick</a><a href="http://shaneschick.com" class="tdb-author-url">http://shaneschick.com</a><div class="tdb-author-descr">Shane Schick is the Editor-in-Chief of B2B News Network. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content &amp; Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and was the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.</div><div class="tdb-author-social"></div></div></div></div> <script> var tdb_login_sing_in_shortcode="on"; </script> <div class="td_block_wrap tdb_single_comments tdi_94 tdb-comm-layout2 td-pb-border-top td_block_template_2" data-td-block-uid="tdi_94" > <style> .td_block_template_2.widget > ul > li { margin-left: 0 !important; } .td_block_template_2 .td-block-title { font-size: 17px; font-weight: 500; margin-top: 0; margin-bottom: 16px; line-height: 31px; text-align: left; } .td_block_template_2 .td-block-title > * { color: #000; } .td_block_template_2 .td-related-title a { padding: 0 20px 0 0; } @media (max-width: 767px) { .td_block_template_2 .td-related-title a { font-size: 15px; } } .td_block_template_2 .td-related-title .td-cur-simple-item { color: #4db2ec; } /* inline tdc_css att */ .tdi_94{ margin-bottom:0px !important; } </style> <style> /* custom css */ .tdb_single_comments input[type=text]{ min-height: 34px; height: auto; }.tdb_single_comments .comments, .tdb_single_comments .comment-respond:last-child, .tdb_single_comments .form-submit{ margin-bottom: 0; }.is-visually-hidden{ border: 0; clip: rect(0 0 0 0); height: 1px; margin: -1px; overflow: hidden; padding: 0; position: absolute; width: 1px; }.tdb-comm-layout3 form, .tdb-comm-layout5 form{ display: flex; flex-wrap: wrap; }.tdb-comm-layout3 .td-form-comment, .tdb-comm-layout5 .td-form-comment, .tdb-comm-layout3 .form-submit, .tdb-comm-layout5 .form-submit{ flex: 0 0 100%; order: 1; }.tdb-comm-layout3 .td-form-author, .tdb-comm-layout3 .td-form-email, .tdb-comm-layout3 .td-form-url{ flex: 0 0 32%; }.tdb-comm-layout5 .td-form-author, .tdb-comm-layout5 .td-form-email{ flex: 0 0 49%; }.tdb-comm-layout5 .td-form-url{ flex: 0 0 100%; }.tdb-comm-leave_reply_top .comments{ display: flex; flex-direction: column; }.tdb-comm-leave_reply_top .td-comments-title{ order: 0; margin-bottom: 14px; }.tdb-comm-leave_reply_top .comment-respond .form-submit{ order: 1; margin-bottom: 21px; }.tdb-comm-leave_reply_top .comment-list{ order: 2; }.tdb-comm-leave_reply_top .comment-pagination{ order: 3; }.tdi_94 cite, .tdi_94 cite a{ color: #000000; }.tdi_94 cite a:hover{ color: var(--metro-red); }.tdi_94 .comment-link{ display: inline-block; }.tdi_94 .comment-reply-link{ color: var(--metro-red); font-size:12px !important;line-height:1 !important;font-weight:700 !important;text-transform:uppercase !important;letter-spacing:0.5px !important; }.tdi_94 .comment-edit-link{ color: #000000; }.tdi_94 .comment-edit-link:hover{ color: var(--metro-red); }.tdi_94 .comment-reply-link:hover, .tdi_94 #cancel-comment-reply-link:hover, .tdi_94 .logged-in-as a:hover{ color: var(--metro-blue); }.tdi_94 .comment{ border-bottom-style: solid; }.tdi_94 .comment .children{ border-top-style: solid; }.tdi_94 input, .tdi_94 textarea{ border-color: #ededed !important; }.tdi_94 input[type=text]:focus, .tdi_94 textarea:focus{ border-color: #dddddd !important; }.tdi_94 .comment-form .submit{ background-color: var(--metro-red); border-radius: 3px; padding: 12px 18px 11px; font-size:13px !important;line-height:1.2 !important;font-weight:600 !important;text-transform:uppercase !important;letter-spacing:0.5px !important; }.tdi_94 .comment-form .submit:hover{ background-color: var(--metro-blue); }.tdi_94 .avatar{ border-radius: 100px; }.tdi_94 .td-comments-title a, .tdi_94 .td-comments-title span{ font-size:18px !important;font-style:italic !important;font-weight:700 !important;text-transform:capitalize !important; }.tdi_94 cite{ font-size:24px !important;line-height:1.2 !important;font-weight:400 !important;text-transform:capitalize !important; }.tdi_94 .comment-link, .tdi_94 .comment-edit-link{ font-size:14px !important;line-height:1 !important;font-weight:500 !important; }.tdi_94 .comment-content p{ font-size:15px !important;line-height:1.4 !important;font-weight:500 !important; }.tdi_94 .comment-reply-title{ font-size:16px !important;line-height:1 !important;font-style:italic !important;font-weight:700 !important;text-transform:uppercase !important; }.tdi_94 input[type=text], .tdi_94 textarea{ font-size:13px !important;line-height:1.4 !important;font-weight:500 !important; }.tdi_94 .comment-form-cookies-consent label, .tdi_94 .logged-in-as, .tdi_94 .logged-in-as a, .tdi_94 .td-closed-comments{ font-size:13px !important;font-weight:500 !important; }@media (min-width: 767px) { .tdb-comm-layout2 form, .tdb-comm-layout4 form { margin: 0 -10px; } .tdb-comm-layout2 .logged-in-as, .tdb-comm-layout4 .logged-in-as, .tdb-comm-layout2 .comment-form-input-wrap, .tdb-comm-layout4 .comment-form-input-wrap, .tdb-comm-layout2 .form-submit, .tdb-comm-layout4 .form-submit, .tdb-comm-layout2 .comment-respond p, .tdb-comm-layout4 .comment-respond p { padding: 0 10px; } .tdb-comm-layout2 .td-form-author, .tdb-comm-layout2 .td-form-email { float: left; width: 33.3333%; } .tdb-comm-layout2 .td-form-url { width: 33.3333%; } .tdb-comm-layout2 .td-form-url { float: left; } .tdb-comm-layout4 .td-form-author, .tdb-comm-layout4 .td-form-email { float: left; width: 50%; } .tdb-comm-layout3 .td-form-author, .tdb-comm-layout5 .td-form-author, .tdb-comm-layout3 .td-form-email { margin-right: 2%; } }@media (max-width: 767px) { .tdb-comm-layout3 .td-form-author, .tdb-comm-layout3 .td-form-email, .tdb-comm-layout3 .td-form-url, .tdb-comm-layout5 .td-form-author, .tdb-comm-layout5 .td-form-email { flex: 0 0 100%; } } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_94 .td-comments-title a, .tdi_94 .td-comments-title span{ font-size:20px !important;font-style:italic !important;font-weight:700 !important;text-transform:capitalize !important; }.tdi_94 cite{ font-size:18px !important;line-height:1.2 !important;font-weight:400 !important;text-transform:capitalize !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_94 cite{ font-size:16px !important;line-height:1.2 !important;font-weight:400 !important;text-transform:capitalize !important; }.tdi_94 .comment-link, .tdi_94 .comment-edit-link{ font-size:13px !important;line-height:1 !important;font-weight:500 !important; }.tdi_94 .comment-content p{ font-size:14px !important;line-height:1.4 !important;font-weight:500 !important; }.tdi_94 .comment-reply-title{ font-size:14px !important;line-height:1 !important;font-style:italic !important;font-weight:700 !important;text-transform:uppercase !important; }.tdi_94 .comment-form .submit{ font-size:12px !important;line-height:1.2 !important;font-weight:600 !important;text-transform:uppercase !important;letter-spacing:0.5px !important; } } /* phone */ @media (max-width: 767px){ .tdi_94 .td-comments-title a, .tdi_94 .td-comments-title span{ font-size:20px !important;font-style:italic !important;font-weight:700 !important;text-transform:capitalize !important; }.tdi_94 cite{ font-size:18px !important;line-height:1.2 !important;font-weight:400 !important;text-transform:capitalize !important; }.tdi_94 .comment-link, .tdi_94 .comment-edit-link{ font-size:13px !important;line-height:1 !important;font-weight:500 !important; }.tdi_94 .comment-content p{ font-size:14px !important;line-height:1.4 !important;font-weight:500 !important; }.tdi_94 .comment-reply-title{ font-size:14px !important;line-height:1 !important;font-style:italic !important;font-weight:700 !important;text-transform:uppercase !important; }.tdi_94 .comment-form .submit{ font-size:12px !important;line-height:1.2 !important;font-weight:600 !important;text-transform:uppercase !important;letter-spacing:0.5px !important; }.tdi_94 .comment-form-cookies-consent label, .tdi_94 .logged-in-as, .tdi_94 .logged-in-as a, .tdi_94 .td-closed-comments{ font-size:13px !important;line-height:1 !important;font-weight:500 !important; } } </style><div class="tdb-block-inner td-fix-index"><div class="comments" id="comments"></div></div></div></div></div></div></div></div></div> <span class="td-page-meta" itemprop="author" itemscope itemtype="https://schema.org/Person"><meta itemprop="name" content="Shane Schick"><meta itemprop="url" content="https://www.b2bnn.com/author/sschick/"></span><meta itemprop="datePublished" content="2019-10-17T07:30:58-04:00"><meta itemprop="dateModified" content="2019-10-16T23:25:04-04:00"><meta itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" itemid="https://www.b2bnn.com/2019/10/sas-model-manager-advisory/"/><span class="td-page-meta" itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><span class="td-page-meta" itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.b2bnn.com/wp-content/uploads/2023/09/B2B-News-Network-272-x-90-px.png"></span><meta itemprop="name" content="B2B News Network"></span><meta itemprop="headline" content="SAS offers advisory services to assist marketers and others to overcome analytics challenges"><span class="td-page-meta" itemprop="image" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.b2bnn.com/wp-content/uploads/2019/10/Screen-Shot-2019-10-16-at-6.23.12-PM.png"><meta itemprop="width" content="1388"><meta itemprop="height" content="732"></span> </article> </div> </div> </div> <!-- #tdb-autoload-article --> <div class="td-footer-template-wrap" style="position: relative"> <div class="td-footer-wrap "> <div id="tdi_95" class="tdc-zone"><div class="tdc_zone tdi_96 wpb_row td-pb-row tdc-element-style" > <style scoped> /* custom css */ .tdi_96{ min-height: 0; } /* inline tdc_css att */ .tdi_96{ position:relative; } </style> <div class="tdi_95_rand_style td-element-style" ><style> .tdi_95_rand_style{ background-color:var(--today-news-dark-bg) !important; } </style></div><div id="tdi_97" class="tdc-row"><div class="vc_row tdi_98 wpb_row td-pb-row" > <style scoped> /* custom css */ .tdi_98, .tdi_98 .tdc-columns{ min-height: 0; }.tdi_98, .tdi_98 .tdc-columns{ display: flex; flex-direction: row; flex-wrap: nowrap; justify-content: flex-start; align-items: stretch; }.tdi_98 .tdc-columns{ width: 100%; }@media (min-width: 768px) { .tdi_98 { margin-left: -15px; margin-right: -15px; } .tdi_98 .tdc-row-video-background-error, .tdi_98 .vc_column { padding-left: 15px; padding-right: 15px; } } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ @media (min-width: 768px) { .tdi_98 { margin-left: -10px; margin-right: -10px; } .tdi_98 .tdc-row-video-background-error, .tdi_98 .vc_column { padding-left: 10px; padding-right: 10px; } } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ @media (min-width: 768px) { .tdi_98 { margin-left: -10px; margin-right: -10px; } .tdi_98 .tdc-row-video-background-error, .tdi_98 .vc_column { padding-left: 10px; padding-right: 10px; } } } /* phone */ @media (max-width: 767px){ .tdi_98, .tdi_98 .tdc-columns{ flex-direction: column; } } /* inline tdc_css att */ .tdi_98{ margin-right:0px !important; margin-bottom:15px !important; margin-left:0px !important; padding-top:45px !important; padding-bottom:15px !important; border-color:var(--today-news-white-transparent2) !important; border-style:solid !important; border-width: 0px 0px 1px 0px !important; } .tdi_98 .td_block_wrap{ text-align:left } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_98{ margin-bottom:10px !important; padding-top:25px !important; padding-bottom:10px !important; } } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_98{ margin-bottom:10px !important; padding-top:35px !important; padding-bottom:10px !important; } } /* phone */ @media (max-width: 767px) { .tdi_98{ padding-top:25px !important; } } </style><div class="vc_column tdi_100 wpb_column vc_column_container tdc-column td-pb-span4"> <style scoped> /* custom css */ .tdi_100{ vertical-align: baseline; }.tdi_100 > .wpb_wrapper, .tdi_100 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_100 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_100 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_100 > .wpb_wrapper{ width: auto; height: auto; } /* inline tdc_css att */ .tdi_100{ padding-left:0px !important; border-color:var(--today-news-white-transparent2) !important; border-style:solid !important; border-width: 0px 1px 0px 0px !important; } /* phone */ @media (max-width: 767px) { .tdi_100{ margin-bottom:15px !important; padding-bottom:15px !important; border-width: 0px 0px 1px 0px !important; } } </style><div class="wpb_wrapper" ><div class="td_block_wrap tdb_header_logo tdi_101 td-pb-border-top td_block_template_1 tdb-header-align" data-td-block-uid="tdi_101" > <style> /* inline tdc_css att */ .tdi_101{ margin-top:-4px !important; margin-bottom:12px !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_101{ margin-bottom:10px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_101{ margin-bottom:8px !important; } } /* phone */ @media (max-width: 767px) { .tdi_101{ margin-bottom:8px !important; } } </style> <style> /* custom css */ .tdi_101 .tdb-logo-a, .tdi_101 h1{ flex-direction: row; align-items: center; justify-content: flex-start; }.tdi_101 .tdb-logo-svg-wrap{ display: block; }.tdi_101 .tdb-logo-svg-wrap + .tdb-logo-img-wrap{ display: none; }.tdi_101 .tdb-logo-img-wrap{ margin-top: 0px; margin-bottom: 0px; margin-right: 9px; margin-left: 0px; display: block; }.tdi_101 .tdb-logo-img-wrap:first-child{ margin-top: 0; margin-left: 0; }.tdi_101 .tdb-logo-img-wrap:last-child{ margin-bottom: 0; margin-right: 0; }.tdi_101 .tdb-logo-text-tagline{ margin-top: 2px; margin-left: 0; display: block; }.tdi_101 .tdb-logo-text-title{ display: none; color: var(--today-news-white); font-size:28px !important;line-height:1.3 !important;font-weight:700 !important;letter-spacing:-2px !important;; }.tdi_101 .tdb-logo-text-wrap{ flex-direction: column; align-items: center; }.tdi_101 .tdb-logo-icon{ top: 0px; display: block; }.tdi_101 .tdb-logo-a:hover .tdb-logo-text-title{ color: #ffffff; background: none; -webkit-text-fill-color: initial; background-position: center center; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_101 .tdb-logo-text-title{ font-size:24px !important;line-height:1.3 !important;font-weight:700 !important;letter-spacing:-2px !important;; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_101 .tdb-logo-text-title{ font-size:20px !important;line-height:1.3 !important;font-weight:700 !important;letter-spacing:-2px !important;; } } /* phone */ @media (max-width: 767px){ .tdi_101 .tdb-logo-text-title{ font-size:24px !important;line-height:1.3 !important;font-weight:700 !important;letter-spacing:-2px !important;; } } </style><div class="tdb-block-inner td-fix-index"><a class="tdb-logo-a" href="https://www.b2bnn.com/"><span class="tdb-logo-img-wrap"><img class="tdb-logo-img perfmatters-lazy" src="data:image/svg+xml,%3Csvg%20xmlns=&#039;http://www.w3.org/2000/svg&#039;%20width=&#039;108&#039;%20height=&#039;30&#039;%20viewBox=&#039;0%200%20108%2030&#039;%3E%3C/svg%3E" alt="B2B News Network" title="The #1 Ranked B2B News Site" width="108" height="30" data-src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2014/10/B2BNN-LOGO_rectangle_fixed.png" /><noscript><img class="tdb-logo-img" src="https://b2bnn3.wpenginepowered.com/wp-content/uploads/2014/10/B2BNN-LOGO_rectangle_fixed.png" alt="B2B News Network" title="The #1 Ranked B2B News Site" width="108" height="30" /></noscript></span><span class="tdb-logo-text-wrap"><span class="tdb-logo-text-title">B2B News Network</span><span class="tdb-logo-text-tagline">The #1 Ranked B2B News Site</span></span></a></div></div> <!-- ./block --><div class="tdm_block td_block_wrap tdm_block_inline_text tdi_102 td-pb-border-top td_block_template_1" data-td-block-uid="tdi_102" > <style> /* inline tdc_css att */ .tdi_102{ margin-bottom:10px !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_102{ margin-bottom:8px !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_102{ margin-bottom:6px !important; } } /* phone */ @media (max-width: 767px) { .tdi_102{ margin-bottom:6px !important; } } </style> <style> /* custom css */ .tdm_block.tdm_block_inline_text{ margin-bottom: 0; vertical-align: top; }.tdm_block.tdm_block_inline_text .tdm-descr{ margin-bottom: 0; -webkit-transform: translateZ(0); transform: translateZ(0); }.tdc-row-content-vert-center .tdm-inline-text-yes{ vertical-align: middle; }.tdc-row-content-vert-bottom .tdm-inline-text-yes{ vertical-align: bottom; }.tdi_102{ text-align: left !important; }.tdi_102 .tdm-descr{ color: var(--today-news-light-gray); font-size:14px !important;line-height:1.3 !important; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_102 .tdm-descr{ font-size:12px !important;line-height:1.3 !important; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_102 .tdm-descr{ font-size:11px !important;line-height:1.25 !important; } } /* phone */ @media (max-width: 767px){ .tdi_102 .tdm-descr{ font-size:12px !important;line-height:1.3 !important; } } </style><p class="tdm-descr">We bring confidence to decision makers.</p></div><div class="tdm_block td_block_wrap tdm_block_socials tdi_103 tdm-content-horiz-left td-pb-border-top td_block_template_1" data-td-block-uid="tdi_103" > <style> /* inline tdc_css att */ .tdi_103{ margin-left:-8px !important; } /* portrait */ @media (min-width: 768px) and (max-width: 1018px) { .tdi_103{ margin-left:-2px !important; } } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px) { .tdi_103{ margin-left:-4px !important; } } </style> <style> .tdi_104 .tdm-social-item i{ font-size: 13px; vertical-align: middle; line-height: 20.8px; }.tdi_104 .tdm-social-item i.td-icon-twitter, .tdi_104 .tdm-social-item i.td-icon-linkedin, .tdi_104 .tdm-social-item i.td-icon-pinterest, .tdi_104 .tdm-social-item i.td-icon-blogger, .tdi_104 .tdm-social-item i.td-icon-vimeo{ font-size: 10.4px; }.tdi_104 .tdm-social-item{ width: 20.8px; height: 20.8px; margin: 5px 10px 5px 0; }.tdi_104 .tdm-social-item-wrap:last-child .tdm-social-item{ margin-right: 0 !important; }.tdi_104 .tdm-social-item i, .tds-team-member2 .tdi_104.tds-social1 .tdm-social-item i{ color: var(--today-news-white); }.tdi_104 .tdm-social-item-wrap:hover i, .tds-team-member2 .tdi_104.tds-social1 .tdm-social-item:hover i{ color: var(--today-news-light-gray); }.tdi_104 .tdm-social-text{ display: none; margin-left: 2px; margin-right: 18px; } /* landscape */ @media (min-width: 1019px) and (max-width: 1140px){ .tdi_104 .tdm-social-item i{ font-size: 12px; vertical-align: middle; line-height: 18px; }.tdi_104 .tdm-social-item i.td-icon-twitter, .tdi_104 .tdm-social-item i.td-icon-linkedin, .tdi_104 .tdm-social-item i.td-icon-pinterest, .tdi_104 .tdm-social-item i.td-icon-blogger, .tdi_104 .tdm-social-item i.td-icon-vimeo{ font-size: 9.6px; }.tdi_104 .tdm-social-item{ width: 18px; height: 18px; } } /* portrait */ @media (min-width: 768px) and (max-width: 1018px){ .tdi_104 .tdm-social-item i{ font-size: 11px; vertical-align: middle; line-height: 15.4px; }.tdi_104 .tdm-social-item i.td-icon-twitter, .tdi_104 .tdm-social-item i.td-icon-linkedin, .tdi_104 .tdm-social-item i.td-icon-pinterest, .tdi_104 .tdm-social-item i.td-icon-blogger, .tdi_104 .tdm-social-item i.td-icon-vimeo{ font-size: 8.8px; }.tdi_104 .tdm-social-item{ width: 15.4px; height: 15.4px; } } </style><div class="tdm-social-wrapper tds-social1 tdi_104"><div class="tdm-social-item-wrap"><a href="#b2bnewsnetwork" target="_blank" title="Twitter" class="tdm-social-item"><i class="td-icon-font td-icon-twitter"></i><span style="display: none">Twitter</span></a></div><div class="tdm-social-item-wrap"><a href="#b2bnewsnetwork" target="_blank" title="Facebook" class="tdm-social-item"><i class="td-icon-font td-icon-facebook"></i><span style="display: none">Facebook</span></a></div><div class="tdm-social-item-wrap"><a href="#b2bnewsnetwork" target="_blank" title="Linkedin" class="tdm-social-item"><i class="td-icon-font td-icon-linkedin"></i><span style="display: none">Linkedin</span></a></div></div></div></div></div><div class="vc_column tdi_106 wpb_column vc_column_container tdc-column td-pb-span4"> <style scoped> /* custom css */ .tdi_106{ vertical-align: baseline; }.tdi_106 > .wpb_wrapper, .tdi_106 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_106 > .wpb_wrapper > .tdc-elements{ width: 100%; }.tdi_106 > .wpb_wrapper > .vc_row_inner{ width: auto; }.tdi_106 > .wpb_wrapper{ width: auto; height: auto; } /* inline tdc_css att */ .tdi_106{ border-color:var(--today-news-white-transparent2) !important; border-style:solid !important; border-width: 0px 1px 0px 0px !important; } /* phone */ @media (max-width: 767px) { .tdi_106{ margin-bottom:15px !important; padding-bottom:15px !important; border-width: 0px 0px 1px 0px !important; } } </style><div class="wpb_wrapper" ><div class="td_block_wrap td_block_list_menu tdi_107 td-blm-display-vertical td-pb-border-top td_block_template_1 widget" data-td-block-uid="tdi_107" > <style> /* inline tdc_css att */ .tdi_107{ margin-bottom:0px !important; } </style> <style> /* custom css */ .td_block_list_menu ul{ flex-wrap: wrap; margin-left: 12px; }.td_block_list_menu ul li{ margin-left: 0; }.td_block_list_menu ul li a{ display: flex; margin-left: 0; }.td_block_list_menu .td-blm-menu-item-txt{ display: flex; align-items: center; flex-grow: 1; }.td_block_list_menu .sub-menu{ padding-left: 22px; }.td_block_list_menu .sub-menu li{ font-size: 13px; }.td_block_list_menu li.current-menu-item > a, .td_block_list_menu li.current-menu-ancestor > a, .td_block_list_menu li.current-category-ancestor > a{ color: 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