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class="flex flex-col"><span class="font-bold leading-[20px]">statista.fr</span></span></span></a></li></ul></div></div></li></ul><form name="login-form" action="/sso/login"><input type="hidden" name="__sso_redirect" value="/outlook/emo/ecommerce/worldwide?__sso_cookie_checker=failed"/><button type="submit" class="text-inverted-on-surface border-1 border-inverted-outline hover:text-inverted-on-surface hover:border-inverted-outline active:text-inverted-on-surface active:border-inverted-outline hover:bg-surface/25 mx-[2px] mb-1 flex h-[36px] items-center rounded-[3px] leading-[36px] px-3 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 focus-visible:outline-current"><span>Login</span></button></form></nav></div></div></div></header><div id="main-content"></div><div class="relative overflow-hidden"><div class="ml-auto mr-auto max-w-[76.125rem] px-4 relative my-4 lg:my-8"><div class="absolute -right-4 -top-4 z-deep hidden max-w-[60vw] lg:right-[-16rem] lg:top-[-15rem] lg:block"><svg class="text-surface-muted" width="615" height="625"><use href="#hexagon"></use></svg></div><div class="grid grid-cols-[minmax(0,1fr)] gap-y-4 gap-x-10 lg:grid-cols-[minmax(0,3fr)_minmax(15rem,1fr)]"><section aria-labelledby=":R2j5:"><template data-react-aria-hidden="true"></template><ol aria-label="Breadcrumbs" class="inline-flex flex-wrap items-center"><li class="group" data-rac=""><a data-gtm="xmo_topNav--home-hubPage" class=" flex cursor-pointer items-center text-sm font-normal text-foreground-primary hover:underline " href="/outlook">Market Insights<span class="px-2 text-foreground-neutral group-last:hidden"><svg aria-hidden="true" viewBox="0 0 12 12" style="width:12px;height:12px"><use href="/outlook/assets/icon-B2b3KqBO.svg#12-reg-chevron-right"></use></svg></span></a></li><li class="group" data-rac="" data-disabled="true" data-current="true"><a data-gtm="xmo_topNav--home-Ecommerce" class=" flex cursor-pointer items-center text-sm font-normal text-foreground-primary hover:underline " href="/outlook/ecommerce-outlook">Ecommerce<span class="px-2 text-foreground-neutral group-last:hidden"><svg aria-hidden="true" viewBox="0 0 12 12" style="width:12px;height:12px"><use href="/outlook/assets/icon-B2b3KqBO.svg#12-reg-chevron-right"></use></svg></span></a></li></ol><h1 id=":R2j5:" class="font-light text-foreground-strong [text-wrap:balance] text-3xl leading-tight lg:text-4xl lg:leading-tight pb-3">eCommerce - Worldwide</h1><span class="inline-flex items-center rounded-full border-1 font-semibold transition border-surface-primary bg-surface-primary text-foreground-inverted px-2 py-1 text-sm leading-normal"><span class="px-1">Worldwide</span></span><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R33aj5:" aria-labelledby="react-aria-:R33aj5H1:" aria-describedby="react-aria-:R33aj5H3: react-aria-:R33aj5H4:" class="flex flex-col text-base mb-2 mt-6 gap-y-0 md:my-0" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R33aj5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R33aj5H3:" name="react-aria-:R33aj5H5:" checked="" value="0"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R33aj5H1:">Highlights</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3"><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none text-foreground-neutral marker:text-sm marker:text-foreground-neutral sm:pl-1 prose-li:pl-0"><ul><li>Revenue in the eCommerce Market is projected to reach US$4.32tn in 2025.</li><li>Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.02%, resulting in a projected market volume of US$5.89tn by 2029.</li><li>With a projected market volume of US$1.38tn in 2025, most revenue is generated China.</li><li>In the eCommerce Market, the number of users is expected to amount to 3.6bn users by 2029.</li><li>User penetration will be 42.4% in 2025 and is expected to hit 49.1% by 2029.</li><li>The average revenue per user (ARPU) is expected to amount to US$1.56k.</li></ul></div><hr class="my-6 w-full border-t-1 border-border-muted"/><ul class="flex flex-row flex-wrap font-normal text-foreground-primary md:text-foreground-neutral"><li><span class="mr-2 text-foreground-neutral">Key regions:</span></li><li class="mr-1"><a class="text-foreground-primary underline hover:text-foreground-primary-hover" data-gtm="emo__idPromotedRegion--109" href="/outlook/emo/ecommerce/united-states">United States,</a></li><li class="mr-1"><a class="text-foreground-primary underline hover:text-foreground-primary-hover" data-gtm="emo__idPromotedRegion--101" href="/outlook/emo/ecommerce/asia">Asia,</a></li><li class="mr-1"><a class="text-foreground-primary underline hover:text-foreground-primary-hover" data-gtm="emo__idPromotedRegion--117" href="/outlook/emo/ecommerce/china">China,</a></li><li class="mr-1"><a class="text-foreground-primary underline hover:text-foreground-primary-hover" data-gtm="emo__idPromotedRegion--121" href="/outlook/emo/ecommerce/japan">Japan,</a></li><li class="mx-0"><a class="text-foreground-primary underline hover:text-foreground-primary-hover" data-gtm="emo__idPromotedRegion--125" href="/outlook/emo/ecommerce/south-korea">South Korea</a></li></ul></div><div class="sr-only"><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none text-foreground-neutral marker:text-sm marker:text-foreground-neutral sm:pl-1 prose-li:pl-0"><p><strong>Definition:</strong></p> <p>eCommerce, short for electronic commerce, refers to the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets) through a website or mobile application. The eCommerce market includes businesses that operate solely online, as well as those that have a physical presence but also sell products or services online. eCommerce encompasses a wide range of industries, from retail and consumer goods to travel and hospitality, and is a rapidly growing segment of the global economy. The rise of eCommerce has enabled businesses to reach customers worldwide, increase sales, and offer new and innovative products and services.</p> <p><strong>Structure:</strong></p> <p>eCommerce consists of 14 different markets:<br/> </p><ul> <li>The Beverages market contains the sale of various types of beverages through digital channels which covers a wide range of products, such as beverages, including alcoholic and non-alcoholic drinks, tea, coffee, and energy drinks. </li> <li>The Food market contains the sale of food-related products through digital channels to provide consumers with a convenient and accessible way to purchase groceries and specialty food items.</li> <li>The Tobacco Products market comprises digital sales from cigarettes, cigars, e-cigarettes, and smoking tobacco. </li> <li>The Household Essentials market includes the sale of products related to home care, laundry care, and household essentials through digital channels which covers a wide range of products such as dishwashing detergents, household cleaners, baby diapers, face masks, feminine hygiene or paper tissues.</li> <li>The Beauty & Personal Care market includes online sales of products related to haircare, makeup, and fragrances.</li> <li>The Fashion market includes the sale of clothing, shoes, and accessories through digital channels from a wide range of brands, designers, and retailers. </li> <li>The Eyewear market includes online sales of contact lenses, eyewear frames, spectacle lenses, and sunglasses through digital channels.</li> <li>The Electronics market comprises the sale of electronic devices, gadgets, and accessories through digital channels which includes products, such as smartphones, laptops, cameras, and smart home devices. </li> <li>The Furniture market comprises the sale of furniture and home decor products through digital channels which covers a wide range of furniture products, including sofas, beds, chairs, and tables.</li> <li>The OTC Pharmaceuticals market comprises a variety of personal health products sold online, such as analgesics, cold & cough remedies, digestives, vitamins, and supplements.</li> <li>The Toys & Hobby market contains the sale of products related to hobbies and leisure activities through digital channels including toys, games, puzzles, model kits, and crafting supplies. </li> <li>The Luxury Goods market refers to the online sales of high-end and premium products, such as designer clothing, accessories, jewelry, and watches.</li> <li>The DIY and Hardware Store market refers to the online retail sector that focuses on the sale of do-it-yourself (DIY) and hardware products. This market includes a wide range of products such as power tools, hand tools, building materials, electrical supplies, plumbing supplies, and gardening equipment.</li> <li>The Media market includes the sale of media-related products through digital channels which covers products, such as books, music, movies, and video games.</li> </ul> <p><strong>Additional Information:</strong></p> <p>eCommerce comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues include VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included. Additional definitions can be found on each respective market page. </p><p>Key players in the market are companies like Amazon, JD, Taobao, Tmall, Apple and Walmart.</p></div></div><div class="sr-only"><div class="flex flex-col md:flex-row justify-between"><div class="min-w-[50%]"><div class="text-foreground-strong [text-wrap:balance] flex items-center text-sm font-bold uppercase"><svg class="!w-3 !h-3 mr-1 text-[#7cc305]" viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-plus-circle"></use></svg>In-Scope</div><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none text-foreground-neutral marker:text-sm marker:text-foreground-neutral"><ul><li>Sale of physical goods via a digital channel to a private end user (B2C)</li><li>Purchases via desktop computers (including notebooks) and purchases via mobile devices such as Apple iPhones</li></ul></div></div><div class="min-w-[50%]"><div class="text-foreground-strong [text-wrap:balance] flex items-center text-sm font-bold uppercase"><svg class="!w-3 !h-3 mr-1 text-[#cf0000]" viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-plus-circle"></use></svg>Out-Of-Scope</div><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none text-foreground-neutral marker:text-sm marker:text-foreground-neutral"><ul><li>Digital media such as Netflix, iTunes, Amazon Kindle</li><li>Digitally distributed services (eg plane tickets) such as Expedia</li><li>B2B markets such as Alibaba</li><li>Resale of used goods (reCommerce) such as refurbed</li><li>Sales between private persons such as Craigslist</li></ul></div></div></div></div><div class="sr-only"><div class="flex flex-col md:flex-row justify-between scrollbar max-h-[18.75rem] overflow-y-scroll"><div class="mb-3"><span class="mb-4 flex items-center"><img src="https://cdn.statcdn.com/static/icons/xmo/xmo-icons.svg#xmo-eCommerce_icon" alt="eCommerce" class="mr-4 block size-[35px]"/><div class="text-foreground-strong [text-wrap:balance] text-base font-semibold"><a data-gtm="emo__idMarket--3010000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/ecommerce/worldwide">eCommerce</a></div></span><div class="ml-4"><ul class="list-none relative gap-2 flex flex-col font-semibold before:content-[''] before:absolute before:border-dotted before:border-0 before:border-border-neutral before:border-l-1 before:top-0 before:right-0 before:bottom-0 before:left-0"></ul></div></div><div class="mr-0 md:mr-4"><div class="[text-wrap:balance] my-4 text-base font-semibold text-foreground-neutral md:mt-2">Related markets:</div><ul class="relative flex list-none flex-col gap-2"><li><a data-gtm="emo__idMarket--3019000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/beverages/worldwide">Beverages</a></li><li><a data-gtm="emo__idMarket--3050000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/food/worldwide">Food</a></li><li><a data-gtm="emo__idMarket--3070000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/tobacco-products/worldwide">Tobacco Products</a></li><li><a data-gtm="emo__idMarket--3079000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/household-essentials/worldwide">Household Essentials</a></li><li><a data-gtm="emo__idMarket--3090000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/beauty-personal-care/worldwide">Beauty & Personal Care</a></li><li><a data-gtm="emo__idMarket--3109000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/fashion/worldwide">Fashion</a></li><li><a data-gtm="emo__idMarket--3130000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/eyewear/worldwide">Eyewear</a></li><li><a data-gtm="emo__idMarket--3149000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/electronics/worldwide">Electronics</a></li><li><a data-gtm="emo__idMarket--3170000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/furniture/worldwide">Furniture</a></li><li><a data-gtm="emo__idMarket--3180000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/otc-pharmaceuticals/worldwide">OTC Pharmaceuticals</a></li><li><a data-gtm="emo__idMarket--3190000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/toys-hobby/worldwide">Toys & Hobby</a></li><li><a data-gtm="emo__idMarket--3200000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/luxury-goods/worldwide">Luxury Goods</a></li><li><a data-gtm="emo__idMarket--3210000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/diy-hardware-store/worldwide">DIY & Hardware Store</a></li><li><a data-gtm="emo__idMarket--3220000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/media/worldwide">Media</a></li><li><a data-gtm="emo__idMarket--4010000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/eservices/worldwide">eServices</a></li><li><a data-gtm="emo__idMarket--4020000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/online-food-delivery/worldwide">Online Food Delivery</a></li><li><a data-gtm="emo__idMarket--4030000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/dating-services/worldwide">Dating Services</a></li><li><a data-gtm="emo__idMarket--4040000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/emo/online-education/worldwide">Online Education</a></li></ul></div></div></div><div class="sr-only"><div class="mt-0 flex flex-col md:mt-1 md:flex-row"><span class="mb-4 block w-auto md:mb-0 md:w-1/3"><img class="rounded shadow-sm md:shadow-lg" width="100%" height="auto" src="https://cdn.statcdn.com/Study/40000/42335-retina.png" srcSet="https://cdn.statcdn.com/Study/40000/42335-retina.png 2x ,https://cdn.statcdn.com/Study/40000/42335-large.png 3x" loading="lazy" alt="eCommerce: market data & analysis - Cover"/><p class="mt-3 text-sm md:mt-4">Market Insights report</p></span><div class="ml-0 flex w-full flex-col md:ml-4 md:w-1/3"><div class="[text-wrap:balance] text-xl mb-2 font-semibold uppercase text-foreground-neutral">eCommerce: market data & analysis</div><a class="border-accent bg-accent text-on-accent hover:border-accent-hover hover:bg-accent-hover focus-visible:border-accent-focus focus-visible:bg-accent-focus focus-visible:outline-accent-focus active:border-accent-pressed active:bg-accent-pressed disabled:border-accent-disabled disabled:bg-accent-disabled disabled:text-on-accent-disabled inline-flex cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 h-10 gap-2 px-4 text-sm w-full md:w-2/3" data-gtm="xmo_description_tabs_reports--Download" arial-label="Study Details" href="/study/42335/ecommerce-report/"><span class="mx-auto">Study Details</span></a></div><ul class="ml-0 mt-3 flex w-full flex-col md:mt-0 md:w-1/3"></ul></div></div><div class="sr-only"><div class="mt-0 flex flex-col md:mt-1 md:flex-row"><div class="mb-4 block w-full rounded shadow-sm md:mb-8 md:w-1/3 md:shadow-lg"><picture class="w-full"><source width="100%" height="auto" srcSet="https://cdn.statcdn.com/static/img/outlook/methodology-cover.avif" type="image/avif"/><source width="100%" height="auto" srcSet="https://cdn.statcdn.com/static/img/outlook/methodology-cover.webp" type="image/webp"/><img class="rounded" width="100%" height="auto" src="https://cdn.statcdn.com/static/img/outlook/methodology-cover.png" loading="lazy" alt="methodology"/></picture></div><div class="ml-0 flex w-full flex-col md:ml-6 md:w-1/3"><a class="border-accent bg-accent text-on-accent hover:border-accent-hover hover:bg-accent-hover focus-visible:border-accent-focus focus-visible:bg-accent-focus focus-visible:outline-accent-focus active:border-accent-pressed active:bg-accent-pressed disabled:border-accent-disabled disabled:bg-accent-disabled disabled:text-on-accent-disabled inline-flex cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 h-10 gap-2 px-4 text-sm my-2" data-gtm="statTabs__downloadMethodology" aria-label="Download PDF" href="https://cdn.statcdn.com/static/img/outlook/methodology/methodology-en.pdf"><span class="m-auto">Download PDF</span></a><a class="flex items-center gap-1 underline decoration-from-font underline-offset-2 transition duration-300 hover:text-foreground-primary-hover active:text-foreground-primary-pressed mx-auto text-sm text-foreground-primary hover:no-underline md:mx-0" data-gtm="statTabs__faqAndMethodology--hubPage" href="/outlook/methodology">FAQs and more info on the methodology</a></div></div></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R33aj5H3:" name="react-aria-:R33aj5H5:" value="1"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R33aj5H1:">Market definition</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R33aj5H3:" name="react-aria-:R33aj5H5:" value="2"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R33aj5H1:">In-Scope/Out-of-scope</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R33aj5H3:" name="react-aria-:R33aj5H5:" value="3"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R33aj5H1:">Market structure</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R33aj5H3:" name="react-aria-:R33aj5H5:" value="4"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R33aj5H1:">Reports</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R33aj5H3:" name="react-aria-:R33aj5H5:" value="5"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R33aj5H1:">Methodology</span></label></span></div></section><aside class="flex flex-col gap-4"><div class="h-14 w-full"><div data-overlay-container="true"></div><span><button type="button" aria-haspopup="true" aria-expanded="false" id="react-aria-:R2daj5:" aria-label="Download" data-gtm="emo__downloadAttempt" class="inline-flex cursor-pointer rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-primary bg-primary text-on-primary hover:border-primary-hover hover:bg-primary-hover focus-visible:border-primary-focus focus-visible:bg-primary-focus focus-visible:outline-primary-focus active:border-primary-pressed active:bg-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 px-4 text-sm h-14 w-full items-center justify-center"><span>Download</span><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></button></span><div data-overlay-container="true"></div></div><div class="inline-flex w-full justify-between gap-2 mb-2"><a class="border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 gap-2 text-sm inline-flex h-14 w-full justify-center px-0 transition" data-gtm="xmo__mailShare" href="mailto:?subject=eCommerce - Ecommerce @ Statista&body=https://www.statista.com/outlook/emo/ecommerce/worldwide">Share<span class="text-surface-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-reg-share"></use></svg></span></a></div><div class="flex flex-col gap-2"><div padding="lg" class="rounded bg-surface-neutral shadow p-6 group/card relative"><a class="text-base no-underline transition [color:inherit]" data-gtm="outlookTopfact__revenue_65965" data-discover="true" href="/outlook/emo/ecommerce/worldwide?currency=USD#revenue_65965"><div class="pb-1 text-sm font-bold uppercase group-hover/card:text-foreground-primary">Revenue (2025)</div><div class="group-hover/card:underline">US$4.32tn</div></a><span class="absolute left-0 top-1/2 block h-[40px] w-[5px] -translate-y-1/2 rounded-r-full bg-border-primary" aria-hidden="true"></span></div><div padding="lg" class="rounded bg-surface-neutral shadow p-6 group/card relative"><a class="text-base no-underline transition [color:inherit]" data-gtm="outlookTopfact__revenueGrowth_65965" data-discover="true" href="/outlook/emo/ecommerce/worldwide?currency=USD#revenueGrowth_65965"><div class="pb-1 text-sm font-bold uppercase group-hover/card:text-foreground-primary">Revenue Change (2025)</div><div class="group-hover/card:underline">16.3%</div></a><span class="absolute left-0 top-1/2 block h-[40px] w-[5px] -translate-y-1/2 rounded-r-full bg-border-primary" aria-hidden="true"></span></div></div></aside></div></div></div><div class="relative border-b-2 border-b-border-inverted bg-background-muted py-8 md:sticky md:top-0 md:z-sticky"><div class="ml-auto mr-auto max-w-[76.125rem] px-4"><div class="grid grid-cols-[minmax(0,1fr)] gap-y-4 gap-x-10 lg:grid-cols-[minmax(0,3fr)_minmax(15rem,1fr)] mb-2"><nav aria-label="Advanced search filters"><ol class="flex flex-col gap-4 lg:flex-row"><li><button type="button" data-gtm="xmo_topNav_markets--show" class="cursor-pointer items-center rounded border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 text-on-surface hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-14 gap-3 flex w-full justify-between border-border-neutral bg-surface-neutral px-4 text-sm drop-shadow-none hover:border-border-neutral-hover hover:bg-surface-neutral border-1 bp-custom-900-937:w-[140px] bp-custom-938-967:w-[150px] bp-custom-968-1023:w-[160px] bp-custom-1024-1199:w-[170px] xl:w-full"><div class="flex max-w-full flex-col items-start"><div class="text-xs text-foreground-neutral">Market</div><span class="max-w-full overflow-hidden truncate whitespace-nowrap text-left font-normal xl:max-w-[175px] bp-custom-900-937:max-w-[75px] bp-custom-938-967:max-w-[85px] bp-custom-968-1023:max-w-[95px] bp-custom-1024-1199:max-w-[100px]">eCommerce</span></div><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></button><div data-overlay-container="true"></div></li><li><button type="button" data-gtm="xmo_topNav_regions--show" class="cursor-pointer items-center rounded border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 text-on-surface hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-14 gap-3 flex w-full justify-between border-border-neutral bg-surface-neutral px-4 text-sm drop-shadow-none hover:border-border-neutral-hover hover:bg-surface-neutral border-1 bp-custom-900-937:w-[140px] bp-custom-938-967:w-[150px] bp-custom-968-1023:w-[160px] bp-custom-1024-1199:w-[170px] xl:w-full"><div class="flex max-w-full flex-col items-start"><div class="text-xs text-foreground-neutral">Region</div><span class="max-w-full overflow-hidden truncate whitespace-nowrap text-left font-normal xl:max-w-[175px] bp-custom-900-937:max-w-[75px] bp-custom-938-967:max-w-[85px] bp-custom-968-1023:max-w-[95px] bp-custom-1024-1199:max-w-[100px]">Worldwide</span></div><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></button><div data-overlay-container="true"></div></li><li><button type="button" data-gtm="xmo_regionComparisonConversionModal" class="cursor-pointer items-center rounded border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:text-on-primary-disabled h-14 gap-3 flex w-full justify-between px-4 text-sm drop-shadow-none hover:bg-surface-neutral border-1 bp-custom-900-937:w-[140px] bp-custom-938-967:w-[150px] bp-custom-968-1023:w-[160px] bp-custom-1024-1199:w-[170px] xl:w-full bg-surface-neutral border-border-disabled text-foreground-disabled-muted disabled:cursor-default disabled:bg-surface-neutral hover:border-border-disabled hover:text-foreground-disabled-muted"><div class="flex max-w-full flex-col items-start"><div class="text-xs text-foreground-neutral">Compare to</div><span class="max-w-full overflow-hidden truncate whitespace-nowrap text-left font-normal xl:max-w-[175px] bp-custom-900-937:max-w-[75px] bp-custom-938-967:max-w-[85px] bp-custom-968-1023:max-w-[95px] bp-custom-1024-1199:max-w-[100px]">Compare to other regions</span></div><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-reg-lock-closed"></use></svg></button><div data-overlay-container="true"></div></li></ol></nav><aside class="flex items-center justify-center gap-6"><form class="w-full" data-discover="true" action="/outlook?__sso_cookie_checker=failed" method="get"><template data-react-aria-hidden="true"><span class="flex"></span></template><div data-gtm="xmo_topNav_currency--show" class="relative flex flex-col justify-center gap-1" data-rac=""><button id="currency" data-gtm="xmo_topNav_currency--show" type="button" aria-label="Currency" aria-labelledby="react-aria-:Racj5H7: currency react-aria-:Racj5H3:" aria-describedby="react-aria-:Racj5H5: react-aria-:Racj5H6:" aria-haspopup="listbox" aria-expanded="false" class="text-foreground-neutral bg-surface-neutral border-border-neutral hover:border-border-primary-hover focus-visible:border-border-primary disabled:text-foreground-disabled-muted disabled:border-border-disabled placeholder:text-foreground-muted border-1 outline-border-primary focus-visible:outline-border-subtle transition-border flex h-14 items-center justify-between overflow-hidden rounded border-solid px-4 py-2 text-sm font-normal leading-normal duration-300 focus-visible:outline focus-visible:outline-[3px] w-full disabled:bg-surface-disabled" data-rac=""><span><div class="flex flex-col items-start"><span class="text-foreground-neutral disabled:text-foreground-disabled-strong cursor-pointer font-semibold text-xs" id="react-aria-:Racj5H3:">Currency</span><span id="react-aria-:Racj5H7:" class="react-aria-SelectValue" data-rac="">USD (US$)</span></div></span><svg aria-hidden="true" viewBox="0 0 16 16" style="width:16px;height:16px"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></button></div><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap" aria-hidden="true" data-react-aria-prevent-focus="true" data-a11y-ignore="aria-hidden-focus" data-testid="hidden-select-container"><label><select tabindex="-1" name="currency"><option></option><option value="AUD">AUD (AU$)</option><option value="CAD">CAD (C$)</option><option value="CHF">CHF (CHF)</option><option value="CNY">CNY (CN¥)</option><option value="EUR">EUR (€)</option><option value="GBP">GBP (£)</option><option value="INR">INR (₹)</option><option value="JPY">JPY (JP¥)</option><option value="KRW">KRW (₩)</option><option value="USD" selected="">USD (US$)</option></select></label></div></form></aside></div></div></div><div class="bg-background-muted"><div class="ml-auto mr-auto max-w-[76.125rem] px-4"><div class="grid grid-cols-[minmax(0,1fr)] gap-y-4 gap-x-10 lg:grid-cols-[minmax(0,3fr)_minmax(15rem,1fr)]"><div class="mt-6 flex flex-col gap-10 bg-background-muted"><section data-content-navigation-target="true" data-content-id="3880321" aria-labelledby="revenue"><h2 id="revenue" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" href="/outlook">Revenue<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section1--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R4q5ej5:" aria-labelledby="react-aria-:R4q5ej5H1:" aria-describedby="react-aria-:R4q5ej5H3: react-aria-:R4q5ej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R4q5ej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R4q5ej5H3:" name="react-aria-:R4q5ej5H5:" checked="" value="revenue_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R4q5ej5H1:">Revenue</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Revenue" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="stackedColumn" value="stackedColumn" data-gtm="xmo__toolbarChartType--stackedColumn" type="button" aria-label="Change the visualization to a stacked column chart." class="" data-rac=""><span aria-labelledby="stackedColumn" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-stack-normal"></use></svg></span></button><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Notes: Data was converted from local currencies using average exchange rates of the respective year.</p><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R4q5ej5H3:" name="react-aria-:R4q5ej5H5:" value="revenueGrowth_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R4q5ej5H1:">Revenue Change</span></label></span></div></div></div><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section1--box2"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R5a5ej5:" aria-labelledby="react-aria-:R5a5ej5H1:" aria-describedby="react-aria-:R5a5ej5H3: react-aria-:R5a5ej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R5a5ej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t rounded-b flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R5a5ej5H3:" name="react-aria-:R5a5ej5H5:" checked="" value="growthFactor_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R5a5ej5H1:">Market Drivers for Revenue Change</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Market Drivers for Revenue Change" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="waterfall" value="waterfall" data-gtm="xmo__toolbarChartType--waterfall" type="button" aria-label="Change the visualization to a waterfall chart." class="" data-rac=""><span aria-labelledby="waterfall" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-waterfall-var"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Notes: The growth rates shown are based on 2024. The growth rates of the drivers in the market driver chart are calculated using USD values. Using a different currency will not affect their growth rates; however, the data might change due to conversion rates.</p><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span></div></div></div><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section1--box3"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R5q5ej5:" aria-labelledby="react-aria-:R5q5ej5H1:" aria-describedby="react-aria-:R5q5ej5H3: react-aria-:R5q5ej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R5q5ej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t rounded-b flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R5q5ej5H3:" name="react-aria-:R5q5ej5H5:" checked="" value="revenueCompetitor_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R5q5ej5H1:">Comparable Estimates - eCommerce (Worldwide)</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Comparable Estimates - eCommerce (Worldwide)" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.</p><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p></div></div></span></div></div></div><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section1--box4"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R6a5ej5:" aria-labelledby="react-aria-:R6a5ej5H1:" aria-describedby="react-aria-:R6a5ej5H3: react-aria-:R6a5ej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R6a5ej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t rounded-b flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R6a5ej5H3:" name="react-aria-:R6a5ej5H5:" checked="" value="arpu_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R6a5ej5H1:">Average Revenue per User</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Average Revenue per User" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span></div></div></div><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section1--box5"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R6q5ej5:" aria-labelledby="react-aria-:R6q5ej5H1:" aria-describedby="react-aria-:R6q5ej5H3: react-aria-:R6q5ej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R6q5ej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t rounded-b flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R6q5ej5H3:" name="react-aria-:R6q5ej5H5:" checked="" value="returnRate_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R6q5ej5H1:">Return Rate as a Percentage of Market Revenue</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Return Rate as a Percentage of Market Revenue" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span></div></div></div></section><section data-content-navigation-target="true" data-content-id="4273643" aria-labelledby="key-players"><h2 id="key-players" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" href="/outlook">Key Players<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section2--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R1q9ej5:" aria-labelledby="react-aria-:R1q9ej5H1:" aria-describedby="react-aria-:R1q9ej5H3: react-aria-:R1q9ej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R1q9ej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t rounded-b flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R1q9ej5H3:" name="react-aria-:R1q9ej5H5:" checked="" value="revenueBrand_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1q9ej5H1:">Brand Shares (BETA)</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Brand Shares (BETA)" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="treemap" value="treemap" data-gtm="xmo__toolbarChartType--treemap" type="button" aria-label="Change the visualization to a tree map." class="" data-rac=""><span aria-labelledby="treemap" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-display-grid-normal"></use></svg></span></button><button id="pie" value="pie" data-gtm="xmo__toolbarChartType--pie" type="button" aria-label="Change the visualization to a pie chart." class="" data-rac=""><span aria-labelledby="pie" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-pie-alt"></use></svg></span></button><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span></div></div></div></section><section data-content-navigation-target="true" data-content-id="3880899" aria-labelledby="sales-channels"><h2 id="sales-channels" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" href="/outlook">Sales Channels<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section3--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R1qdej5:" aria-labelledby="react-aria-:R1qdej5H1:" aria-describedby="react-aria-:R1qdej5H3: react-aria-:R1qdej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R1qdej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R1qdej5H3:" name="react-aria-:R1qdej5H5:" checked="" value="onlineRevenueShare_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1qdej5H1:">Online & Offline Split</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Online & Offline Split" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="stackedColumnPercentage" value="stackedColumnPercentage" data-gtm="xmo__toolbarChartType--stackedColumnPercentage" type="button" aria-label="Change the visualization to a stacked percentage column chart." class="" data-rac=""><span aria-labelledby="stackedColumnPercentage" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-stack-normal"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R1qdej5H3:" name="react-aria-:R1qdej5H5:" value="revenueYearMobileShare_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1qdej5H1:">Mobile/Desktop Split</span></label></span></div></div></div></section><section data-content-navigation-target="true" data-content-id="3880322" aria-labelledby="users"><h2 id="users" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" href="/outlook">Users<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section4--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R1qhej5:" aria-labelledby="react-aria-:R1qhej5H1:" aria-describedby="react-aria-:R1qhej5H3: react-aria-:R1qhej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R1qhej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R1qhej5H3:" name="react-aria-:R1qhej5H5:" checked="" value="users_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1qhej5H1:">Users</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Users" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R1qhej5H3:" name="react-aria-:R1qhej5H5:" value="usersPenetration_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1qhej5H1:">Penetration Rate</span></label></span></div></div></div></section><section data-content-navigation-target="true" data-content-id="4667247" aria-labelledby="global-comparison"><h2 id="global-comparison" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" href="/outlook">Global Comparison<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section5--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R1qlej5:" aria-labelledby="react-aria-:R1qlej5H1:" aria-describedby="react-aria-:R1qlej5H3: react-aria-:R1qlej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R1qlej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R1qlej5H3:" name="react-aria-:R1qlej5H5:" checked="" value="globalRevenue_1064_en"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1qlej5H1:">Revenue Comparison</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Revenue Comparison" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="map" value="map" data-gtm="xmo__toolbarChartType--map" type="button" aria-label="Change the visualization to a world map." class="" data-rac=""><span aria-labelledby="map" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-world-normal"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R1qlej5H3:" name="react-aria-:R1qlej5H5:" value="globalUsersPenetration_1064_en"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1qlej5H1:">User Penetration Comparison</span></label></span></div></div></div></section><section data-content-navigation-target="true" data-content-id="4835732" aria-labelledby="recommerce"><h2 id="recommerce" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" href="/outlook">ReCommerce<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section6--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R2qpej5:" aria-labelledby="react-aria-:R2qpej5H1:" aria-describedby="react-aria-:R2qpej5H3: react-aria-:R2qpej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R2qpej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R2qpej5H3:" name="react-aria-:R2qpej5H5:" checked="" value="revenueRecommerce_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R2qpej5H1:">Revenue</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Revenue" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R2qpej5H3:" name="react-aria-:R2qpej5H5:" value="revenueGrowthRecommerce_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R2qpej5H1:">Revenue change</span></label></span></div></div></div><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section6--box2"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R3apej5:" aria-labelledby="react-aria-:R3apej5H1:" aria-describedby="react-aria-:R3apej5H3: react-aria-:R3apej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R3apej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R3apej5H3:" name="react-aria-:R3apej5H5:" checked="" value="usersRecommerce_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R3apej5H1:">Users</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Users" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R3apej5H3:" name="react-aria-:R3apej5H5:" value="usersPenRecommerce_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R3apej5H1:">User Penetration</span></label></span></div></div></div><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section6--box3"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R3qpej5:" aria-labelledby="react-aria-:R3qpej5H1:" aria-describedby="react-aria-:R3qpej5H3: react-aria-:R3qpej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R3qpej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t rounded-b flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R3qpej5H3:" name="react-aria-:R3qpej5H5:" checked="" value="arpuRecommerce_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R3qpej5H1:">Average Revenue per User</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Average Revenue per User" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span></div></div></div></section><section data-content-navigation-target="true" data-content-id="4538636" aria-labelledby="social-commerce"><h2 id="social-commerce" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" href="/outlook">Social Commerce<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section7--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R2qtej5:" aria-labelledby="react-aria-:R2qtej5H1:" aria-describedby="react-aria-:R2qtej5H3: react-aria-:R2qtej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R2qtej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R2qtej5H3:" name="react-aria-:R2qtej5H5:" checked="" value="revenueCommerce_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R2qtej5H1:">Revenue</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Revenue" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R2qtej5H3:" name="react-aria-:R2qtej5H5:" value="revenueGrowthCommerce_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R2qtej5H1:">Revenue Change</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R2qtej5H3:" name="react-aria-:R2qtej5H5:" value="revenueShareCommerce_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R2qtej5H1:">Share in total eCommerce</span></label></span></div></div></div><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section7--box2"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R3atej5:" aria-labelledby="react-aria-:R3atej5H1:" aria-describedby="react-aria-:R3atej5H3: react-aria-:R3atej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R3atej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R3atej5H3:" name="react-aria-:R3atej5H5:" checked="" value="usersCommerce_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R3atej5H1:">Users</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Users" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R3atej5H3:" name="react-aria-:R3atej5H5:" value="usersPenCommerce_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R3atej5H1:">User Penetration</span></label></span></div></div></div><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section7--box3"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R3qtej5:" aria-labelledby="react-aria-:R3qtej5H1:" aria-describedby="react-aria-:R3qtej5H3: react-aria-:R3qtej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R3qtej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t rounded-b flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R3qtej5H3:" name="react-aria-:R3qtej5H5:" checked="" value="revenueInApp_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R3qtej5H1:">Revenue per Social Media Platform</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Revenue per Social Media Platform" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span></div></div></div></section><section data-content-navigation-target="true" data-content-id="5098480" aria-labelledby="live-commerce"><h2 id="live-commerce" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" href="/outlook">Live Commerce<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section8--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R2r1ej5:" aria-labelledby="react-aria-:R2r1ej5H1:" aria-describedby="react-aria-:R2r1ej5H3: react-aria-:R2r1ej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R2r1ej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R2r1ej5H3:" name="react-aria-:R2r1ej5H5:" checked="" value="revenueLiveCommerce_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R2r1ej5H1:">Revenue</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Revenue" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R2r1ej5H3:" name="react-aria-:R2r1ej5H5:" value="revenueGrowthLiveCommerce_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R2r1ej5H1:">Revenue change</span></label></span></div></div></div><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section8--box2"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R3b1ej5:" aria-labelledby="react-aria-:R3b1ej5H1:" aria-describedby="react-aria-:R3b1ej5H3: react-aria-:R3b1ej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R3b1ej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R3b1ej5H3:" name="react-aria-:R3b1ej5H5:" checked="" value="usersLiveCommerce_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R3b1ej5H1:">Users</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Users" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-chart-bar-ver-alt"></use></svg></span></button><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:R3b1ej5H3:" name="react-aria-:R3b1ej5H5:" value="usersPenLiveCommerce_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R3b1ej5H1:">User Penetration</span></label></span></div></div></div><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section8--box3"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R3r1ej5:" aria-labelledby="react-aria-:R3r1ej5H1:" aria-describedby="react-aria-:R3r1ej5H3: react-aria-:R3r1ej5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R3r1ej5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t rounded-b flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:R3r1ej5H3:" name="react-aria-:R3r1ej5H5:" checked="" value="arpuLiveCommerce_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R3r1ej5H1:">Average Revenue per User</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Average Revenue per User" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="line" value="line" data-gtm="xmo__toolbarChartType--line" type="button" aria-label="Change the visualization to a line chart." class="" data-rac=""><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-line-alt"></use></svg></span></button><button id="column" value="column" data-gtm="xmo__toolbarChartType--column" type="button" aria-label="Change the visualization to a column chart." class="" data-rac=""><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral 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border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button><button id="fullscreen" value="fullscreen" data-gtm="xmo__chartOpenFullscreen" type="button" aria-label="Use the fullscreen visualization." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="fullscreen" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-fullscreen-normal"></use></svg></span></button><button id="hide-datapoints" value="hide-datapoints" data-gtm="xmo__chartSwitchLabels" type="button" aria-label="Hide data labels." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="hide-datapoints" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-visibility-on"></use></svg></span></button><button id="show-info-modal" value="show-info-modal" data-gtm="xmo__chartShowInfoModal" type="button" aria-label="Show additional information." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="show-info-modal" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-info"></use></svg></span></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base">Source: Statista Market Insights</p></div></div></span></div></div></div></section><section data-content-navigation-target="true" data-content-id="3881092" aria-labelledby="methodology"><h2 id="methodology" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" href="/outlook">Methodology<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-link-normal"></use></svg></a></h2><div padding="md" class="rounded bg-surface-neutral shadow p-3"><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none text-foreground-neutral marker:text-sm marker:text-foreground-neutral"><p><strong>Data coverage:</strong></p>Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs. <p><strong>Modeling approach:</strong></p>Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually. <p><strong>Forecasts:</strong></p>In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population. <p><strong>Additional notes:</strong></p>The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.</div></div></section><div padding="sm" class="rounded p-2 bg-surface-strong px-2 py-4 text-inverted-on-surface shadow-none md:px-20 md:py-10"><h3 class="pb-1 font-bold uppercase tracking-wide text-foreground-primary mx-auto mb-2 max-w-[76.125rem] px-4 text-lg">Ecommerce</h3><div class="grid grid-cols-[minmax(0,1fr)] gap-y-4 gap-x-4 lg:grid-cols-[minmax(0,3fr)_minmax(15rem,1fr)] md:grid-cols-[minmax(0,3fr)_minmax(15rem,1fr)]"><section aria-labelledby="Ecommerce" class="text-left py-0 bg-background-strong text-foreground-inverted"><div class="ml-auto mr-auto max-w-[76.125rem] px-4"><h4 class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none marker:text-sm marker:text-foreground-neutral mb-4 text-lg font-light leading-tight text-foreground-inverted [text-wrap:pretty] md:text-xl">Access more Market Insights on <b>Ecommerce topics</b> with our <b>featured report</b></h4><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none marker:text-sm marker:text-foreground-neutral mb-6 hidden text-sm font-light text-foreground-inverted [text-wrap:pretty] md:block">This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.</div><a class="border-primary bg-primary text-on-primary hover:border-primary-hover hover:bg-primary-hover focus-visible:border-primary-focus focus-visible:bg-primary-focus focus-visible:outline-primary-focus active:border-primary-pressed active:bg-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 h-10 gap-2 px-4 text-sm hidden md:inline-flex" aria-label="Get the report" data-gtm="xmo_reportPromo" href="/study/42335/ecommerce-report/">Get the report</a></div></section><a class="gap-1 text-foreground-primary underline decoration-from-font underline-offset-2 transition duration-300 hover:text-foreground-primary-hover active:text-foreground-primary-pressed relative flex h-[200px] items-center justify-center px-4 md:h-auto md:items-start md:px-0" href="/study/42335/ecommerce-report/"><div class="relative size-full"><img src="https://cdn.statcdn.com/static/img/outlook/reportPromoBackground.png" alt="eCommerce: market data & analysis - Background" class="absolute mt-[10px] block h-[180px] w-full md:ml-[25px] md:h-[130px] md:max-w-[250px]"/><img src="https://cdn.statcdn.com/Study/40000/42335-retina.png" srcSet="https://cdn.statcdn.com/Study/40000/42335-retina.png 2x ,https://cdn.statcdn.com/Study/40000/42335-large.png 3x" loading="lazy" alt="eCommerce: market data & analysis - Cover" class="absolute h-auto w-[calc(100%-25px)] md:h-[110px] md:max-h-[160px] md:max-w-[200px]" width="100%" height="auto"/></div></a></div></div></div><div><div class="mt-8 hidden lg:sticky lg:top-40 lg:flex lg:flex-col lg:gap-4"><div class="[text-wrap:balance] tracking-spacious text-sm font-bold uppercase leading-tight text-foreground-neutral">Overview</div><nav aria-label="page"><ul><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 hover:text-foreground-primary-hover active:text-foreground-primary-pressed border-s-2 py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold font-semibold border-s-border-primary text-foreground-primary" data-gtm="stickyNav__item--1" data-discover="true" href="/outlook/emo/ecommerce/worldwide#revenue">Revenue</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--2" data-discover="true" href="/outlook/emo/ecommerce/worldwide#key-players">Key Players</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--3" data-discover="true" href="/outlook/emo/ecommerce/worldwide#sales-channels">Sales Channels</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--4" data-discover="true" href="/outlook/emo/ecommerce/worldwide#users">Users</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--5" data-discover="true" href="/outlook/emo/ecommerce/worldwide#global-comparison">Global Comparison</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--6" data-discover="true" href="/outlook/emo/ecommerce/worldwide#recommerce">ReCommerce</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--7" data-discover="true" href="/outlook/emo/ecommerce/worldwide#social-commerce">Social Commerce</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--8" data-discover="true" href="/outlook/emo/ecommerce/worldwide#live-commerce">Live Commerce</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--9" data-discover="true" href="/outlook/emo/ecommerce/worldwide#methodology">Methodology</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--11" data-discover="true" href="/outlook/emo/ecommerce/worldwide#key-market-indicators">Key Market Indicators</a></li></ul></nav></div></div></div></div><div class="grid grid-cols-[minmax(0,1fr)] gap-y-4 gap-x-10 mt-16"><div class="flex w-full flex-col bg-background-muted px-4 md:mx-auto md:max-w-[76.125rem]"><section data-content-navigation-target="true" data-content-id="4323839" aria-labelledby="key-market-indicators"><h2 id="key-market-indicators" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" href="/outlook">Key Market Indicators<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--sectionKmi--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:Rtmj5:" aria-labelledby="react-aria-:Rtmj5H1:" aria-describedby="react-aria-:Rtmj5H3: react-aria-:Rtmj5H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-0" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:Rtmj5H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" aria-describedby="react-aria-:Rtmj5H3:" name="react-aria-:Rtmj5H5:" checked="" value="populationTotalGroup_kmi_65965"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:Rtmj5H1:">Population</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center" expanded="undefined"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div role="toolbar" aria-label="Visualizations for Population" class="inline-block drop-shadow-lg md:flex"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><button id="table" value="table" data-gtm="xmo__toolbarChartType--table" type="button" aria-label="Change the visualization to a table." class="" data-rac=""><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chart-table-alt1"></use></svg></span></button></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button id="download" value="download" data-gtm="xmo__chartDownload--png" type="button" aria-label="Download the shown content." class=" lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral border-surface bg-surface bg-surface-neutral hover:text-primary text-on-surface text-foreground-neutral drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled " data-rac=""><span aria-labelledby="download" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-download-normal"></use></svg></span></button></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base blur-sm">Notes: Based on data from IMF, World Bank, UN and Eurostat</p><p class="font-normal pb-1 text-sm lg:text-base blur-sm">Most recent update: </p><p class="font-normal pb-1 text-sm lg:text-base blur-sm">Source: Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:Rtmj5H3:" name="react-aria-:Rtmj5H5:" value="householdsGroup_kmi_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:Rtmj5H1:">Households</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:Rtmj5H3:" name="react-aria-:Rtmj5H5:" value="hfceGroup_kmi_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:Rtmj5H1:">Consumer Spending</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:Rtmj5H3:" name="react-aria-:Rtmj5H5:" value="communication_kmi_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:Rtmj5H1:">Telecommunication</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&[data-selected='true']]:before:border-[8px] overflow-x-hidden bg-on-primary p-3 shadow before:hidden [&[data-selected='true']]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" aria-describedby="react-aria-:Rtmj5H3:" name="react-aria-:Rtmj5H5:" value="exchangeRatesGroup_kmi_65965"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/assets/icon-B2b3KqBO.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:Rtmj5H1:">Exchange Rates</span></label></span></div></div></div></section></div></div></div><article class="px-[20px] py-16"><header class="mb-6 flex flex-col items-center text-center"><h2 class="pb-1 font-bold uppercase tracking-wide text-foreground-primary text-lg">Contact</h2><div class="font-light text-foreground-strong [text-wrap:balance] text-3xl leading-tight lg:text-4xl lg:leading-tight px-8 pb-10 text-center"><span>Get in touch with us. We are happy to help.</span></div></header><div class="relative mx-auto flex w-full max-w-[76.125rem] flex-wrap items-center justify-between" role="tabpanel"><div class="relative box-border hidden h-auto xl:flex xl:w-3/5"><div class="relative float-left box-border min-h-px w-full"><img src="https://cdn.statcdn.com/static/img/worldmap.svg" alt="world map with contact locations" class="h-auto w-full max-w-full" height="712" width="345" loading="lazy" decoding="async"/></div><div class="absolute inset-0 block p-0"><div role="tablist"><button role="tab" style="top:90px;left:90px" type="button" data-supportcenter="us" data-gtm="contact__us" aria-labelledby="contact-card-us" aria-controls="contact-card-us" class="border-surface-neutral bg-foreground-primary text-surface-neutral absolute box-border flex size-[70px] cursor-pointer items-center justify-center rounded-full border-[7px] text-sm font-bold uppercase duration-300 opacity-95 xl:shadow-lg [&:focus]:shadow-[0_6px_35px_0_rgba(47,68,97,0.45)] [&:focus]:[transform:translateY(-6px)] [&:hover]:shadow-[0_6px_35px_0_rgba(47,68,97,0.45)] [&:hover]:[transform:translateY(-6px)]"><span id="contact-card-us" class="sr-only uppercase">us</span><span class="uppercase">us</span></button><button role="tab" style="top:115px;left:490px" type="button" data-supportcenter="sg" data-gtm="contact__sg" aria-labelledby="contact-card-sg" aria-controls="contact-card-sg" class="border-surface-neutral bg-foreground-disabled-strong text-surface-neutral absolute box-border flex size-[70px] cursor-pointer items-center justify-center rounded-full border-[7px] text-sm font-bold uppercase duration-300 xl:opacity-90 xl:shadow-lg [&:focus]:shadow-[0_6px_35px_0_rgba(47,68,97,0.45)] [&:focus]:[transform:translateY(-6px)] [&:hover]:shadow-[0_6px_35px_0_rgba(47,68,97,0.45)] [&:hover]:[transform:translateY(-6px)]"><span id="contact-card-sg" class="sr-only uppercase">sg</span><span class="uppercase">sg</span></button><button role="tab" style="top:95px;left:600px" type="button" data-supportcenter="jp" data-gtm="contact__jp" aria-labelledby="contact-card-jp" aria-controls="contact-card-jp" class="border-surface-neutral bg-foreground-disabled-strong text-surface-neutral absolute box-border flex size-[70px] cursor-pointer items-center justify-center rounded-full border-[7px] text-sm font-bold uppercase duration-300 xl:opacity-90 xl:shadow-lg [&:focus]:shadow-[0_6px_35px_0_rgba(47,68,97,0.45)] [&:focus]:[transform:translateY(-6px)] [&:hover]:shadow-[0_6px_35px_0_rgba(47,68,97,0.45)] [&:hover]:[transform:translateY(-6px)]"><span id="contact-card-jp" class="sr-only uppercase">jp</span><span class="uppercase">jp</span></button><button role="tab" style="top:20px;left:360px" type="button" data-supportcenter="eu" data-gtm="contact__eu" aria-labelledby="contact-card-eu" aria-controls="contact-card-eu" class="border-surface-neutral bg-foreground-disabled-strong text-surface-neutral absolute box-border flex size-[70px] cursor-pointer items-center justify-center rounded-full border-[7px] text-sm font-bold uppercase duration-300 xl:opacity-90 xl:shadow-lg [&:focus]:shadow-[0_6px_35px_0_rgba(47,68,97,0.45)] [&:focus]:[transform:translateY(-6px)] [&:hover]:shadow-[0_6px_35px_0_rgba(47,68,97,0.45)] [&:hover]:[transform:translateY(-6px)]"><span id="contact-card-eu" class="sr-only uppercase">eu</span><span class="uppercase">eu</span></button><button role="tab" style="top:200px;left:175px" type="button" data-supportcenter="latam" data-gtm="contact__latam" aria-labelledby="contact-card-latam" aria-controls="contact-card-latam" class="border-surface-neutral bg-foreground-disabled-strong text-surface-neutral absolute box-border flex size-[70px] cursor-pointer items-center justify-center rounded-full border-[7px] text-sm font-bold uppercase duration-300 xl:opacity-90 xl:shadow-lg [&:focus]:shadow-[0_6px_35px_0_rgba(47,68,97,0.45)] [&:focus]:[transform:translateY(-6px)] [&:hover]:shadow-[0_6px_35px_0_rgba(47,68,97,0.45)] [&:hover]:[transform:translateY(-6px)]"><span id="contact-card-latam" class="sr-only uppercase">latam</span><span class="uppercase">latam</span></button></div></div></div><div class="relative box-border flex h-auto w-full flex-col flex-wrap items-center xl:flex xl:h-full xl:w-2/5 xl:pl-[50px]"><div class="relative box-border inline-block min-h-[196px] w-full xl:mt-[38px]"><ul class="relative mx-auto my-0 flex flex-row flex-wrap justify-center lg:justify-between xl:flex-col xl:[perspective:1000px]"><li id="contact-card-us" aria-hidden="false" class="lg:bg-surface-neutral xl:[&:nth-child(3)]:z-fixed xl:[&:nth-child(6)]:z-default mb-[40px] box-border block w-full max-w-[500px] rounded opacity-100 lg:mb-[0px] lg:mt-[20px] lg:w-[calc((100%-20px)/2)] lg:max-w-none lg:p-[20px] lg:shadow xl:absolute xl:flex xl:min-h-[200px] xl:w-full xl:transition-transform xl:duration-300 xl:[&:nth-child(1)]:z-[6] xl:[&:nth-child(1)]:[transform:translate3d(0,-55px,0)] xl:[&:nth-child(2)]:z-[5] xl:[&:nth-child(2)]:[transform:translate3d(0,-70px,-75px)] xl:[&:nth-child(3)]:[transform:translate3d(0,-85px,-150px)] xl:[&:nth-child(4)]:z-[3] xl:[&:nth-child(4)]:[transform:translate3d(0,-100px,-225px)] xl:[&:nth-child(5)]:z-[2] xl:[&:nth-child(5)]:[transform:translate3d(0,-115px,-300px)] xl:[&:nth-child(6)]:[transform:translate3d(0,-130px,-375px)]"><img height="72" width="72" src="https://cdn.statcdn.com/contactPerson/3646.jpg" class="float-right ml-[20px] size-[72px] rounded-[80px] lg:float-left lg:mx-0 lg:mr-4 xl:ml-0" alt="Meredith Alda" loading="lazy"/><div class="flex grow flex-col flex-wrap"><div class="text-foreground-strong text-xl font-normal">Meredith Alda</div><div>Sales Manager</div><div class="xl:my-3"><div class="xl:mb-1"><div class="flex"><div class="text-foreground-strong inline-block font-bold first-letter:uppercase xl:w-12">Email</div><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-surface-primary hover:text-surface-primary-hover ml-1 no-underline hover:underline" data-gtm="contact__link__telephone--1" href="mailto:support@statista.com">support@statista.com</a></div></div><div class="xl:mt-1"><div class="flex"><div class="text-foreground-strong inline-block font-bold first-letter:uppercase xl:w-12">Tel</div><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-surface-primary hover:text-surface-primary-hover ml-1 no-underline hover:underline" data-gtm="contact__link__telephone--1" href="fon:+1 914 619-5895">+1 914 619-5895</a></div></div></div><p>Mon - Fri, 9am - 6pm (EST)</p></div></li><li id="contact-card-eu" aria-hidden="true" class="lg:bg-surface-neutral xl:[&:nth-child(3)]:z-fixed xl:[&:nth-child(6)]:z-default mb-[40px] box-border block w-full max-w-[500px] rounded opacity-100 lg:mb-[0px] lg:mt-[20px] lg:w-[calc((100%-20px)/2)] lg:max-w-none lg:p-[20px] lg:shadow xl:absolute xl:flex xl:min-h-[200px] xl:w-full xl:transition-transform xl:duration-300 xl:[&:nth-child(1)]:z-[6] xl:[&:nth-child(1)]:[transform:translate3d(0,-55px,0)] xl:[&:nth-child(2)]:z-[5] xl:[&:nth-child(2)]:[transform:translate3d(0,-70px,-75px)] xl:[&:nth-child(3)]:[transform:translate3d(0,-85px,-150px)] xl:[&:nth-child(4)]:z-[3] xl:[&:nth-child(4)]:[transform:translate3d(0,-100px,-225px)] xl:[&:nth-child(5)]:z-[2] xl:[&:nth-child(5)]:[transform:translate3d(0,-115px,-300px)] xl:[&:nth-child(6)]:[transform:translate3d(0,-130px,-375px)]"><img height="72" width="72" src="https://cdn.statcdn.com/contactPerson/863.jpg" class="float-right ml-[20px] size-[72px] rounded-[80px] lg:float-left lg:mx-0 lg:mr-4 xl:ml-0" alt="Lodovica Biagi" loading="lazy"/><div class="flex grow flex-col flex-wrap"><div class="text-foreground-strong text-xl font-normal">Lodovica Biagi</div><div>Director of 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class="float-right ml-[20px] size-[72px] rounded-[80px] lg:float-left lg:mx-0 lg:mr-4 xl:ml-0" alt="Ayana Mizuno" loading="lazy"/><div class="flex grow flex-col flex-wrap"><div class="text-foreground-strong text-xl font-normal">Ayana Mizuno</div><div>Junior Business Development Manager</div><div class="xl:my-3"><div class="xl:mb-1"><div class="flex"><div class="text-foreground-strong inline-block font-bold first-letter:uppercase xl:w-12">Email</div><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-surface-primary hover:text-surface-primary-hover ml-1 no-underline hover:underline xl:invisible" data-gtm="contact__link__telephone--3" href="mailto:asia.support@statista.com">asia.support@statista.com</a></div></div></div><p>Mon - Fri, 10:00am - 6:00pm (JST)</p></div></li><li id="contact-card-latam" aria-hidden="true" class="lg:bg-surface-neutral xl:[&:nth-child(3)]:z-fixed 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The rise of eCommerce has enabled businesses to reach customers worldwide, increase sales, and offer new and innovative products and services.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eStructure:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eeCommerce consists of 14 different markets:\u003cbr/\u003e\n\u003c/p\u003e\u003cul\u003e\n\u003cli\u003eThe Beverages market contains the sale of various types of beverages through digital channels which covers a wide range of products, such as beverages, including alcoholic and non-alcoholic drinks, tea, coffee, and energy drinks. \u003c/li\u003e\n\u003cli\u003eThe Food market contains the sale of food-related products through digital channels to provide consumers with a convenient and accessible way to purchase groceries and specialty food items.\u003c/li\u003e\n\u003cli\u003eThe Tobacco Products market comprises digital sales from cigarettes, cigars, e-cigarettes, and smoking tobacco. \u003c/li\u003e\n\u003cli\u003eThe Household Essentials market includes the sale of products related to home care, laundry care, and household essentials through digital channels which covers a wide range of products such as dishwashing detergents, household cleaners, baby diapers, face masks, feminine hygiene or paper tissues.\u003c/li\u003e\n\u003cli\u003eThe Beauty \u0026 Personal Care market includes online sales of products related to haircare, makeup, and fragrances.\u003c/li\u003e\n\u003cli\u003eThe Fashion market includes the sale of clothing, shoes, and accessories through digital channels from a wide range of brands, designers, and retailers. \u003c/li\u003e\n\u003cli\u003eThe Eyewear market includes online sales of contact lenses, eyewear frames, spectacle lenses, and sunglasses through digital channels.\u003c/li\u003e\n\u003cli\u003eThe Electronics market comprises the sale of electronic devices, gadgets, and accessories through digital channels which includes products, such as smartphones, laptops, cameras, and smart home devices. \u003c/li\u003e\n\u003cli\u003eThe Furniture market comprises the sale of furniture and home decor products through digital channels which covers a wide range of furniture products, including sofas, beds, chairs, and tables.\u003c/li\u003e\n\u003cli\u003eThe OTC Pharmaceuticals market comprises a variety of personal health products sold online, such as analgesics, cold \u0026 cough remedies, digestives, vitamins, and supplements.\u003c/li\u003e\n\u003cli\u003eThe Toys \u0026 Hobby market contains the sale of products related to hobbies and leisure activities through digital channels including toys, games, puzzles, model kits, and crafting supplies. \u003c/li\u003e\n\u003cli\u003eThe Luxury Goods market refers to the online sales of high-end and premium products, such as designer clothing, accessories, jewelry, and watches.\u003c/li\u003e\n\u003cli\u003eThe DIY and Hardware Store market refers to the online retail sector that focuses on the sale of do-it-yourself (DIY) and hardware products. This market includes a wide range of products such as power tools, hand tools, building materials, electrical supplies, plumbing supplies, and gardening equipment.\u003c/li\u003e\n\u003cli\u003eThe Media market includes the sale of media-related products through digital channels which covers products, such as books, music, movies, and video games.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAdditional Information:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eeCommerce comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues include VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included. Additional definitions can be found on each respective market page.\n\n\u003c/p\u003e\u003cp\u003eKey players in the market are companies like Amazon, JD, Taobao, Tmall, Apple and Walmart.\u003c/p\u003e","promotedRegions":[{"id":109,"name":"United States","slug":"/outlook/emo/ecommerce/united-states"},{"id":101,"name":"Asia","slug":"/outlook/emo/ecommerce/asia"},{"id":117,"name":"China","slug":"/outlook/emo/ecommerce/china"},{"id":121,"name":"Japan","slug":"/outlook/emo/ecommerce/japan"},{"id":125,"name":"South Korea","slug":"/outlook/emo/ecommerce/south-korea"}],"promotedReport":{"id":null,"url":null,"title":null,"subtitle":"","charged":false},"relatedMarkets":[{"uniqueId":1064,"id":3010000,"name":"eCommerce","slug":"/outlook/emo/ecommerce/worldwide"},{"uniqueId":2904,"id":3019000,"name":"Beverages","slug":"/outlook/emo/beverages/worldwide"},{"uniqueId":1075,"id":3050000,"name":"Food","slug":"/outlook/emo/food/worldwide"},{"uniqueId":2058,"id":3070000,"name":"Tobacco Products","slug":"/outlook/emo/tobacco-products/worldwide"},{"uniqueId":2977,"id":3079000,"name":"Household Essentials","slug":"/outlook/emo/household-essentials/worldwide"},{"uniqueId":1067,"id":3090000,"name":"Beauty \u0026 Personal Care","slug":"/outlook/emo/beauty-personal-care/worldwide"},{"uniqueId":1065,"id":3109000,"name":"Fashion","slug":"/outlook/emo/fashion/worldwide"},{"uniqueId":1962,"id":3130000,"name":"Eyewear","slug":"/outlook/emo/eyewear/worldwide"},{"uniqueId":3043,"id":3149000,"name":"Electronics","slug":"/outlook/emo/electronics/worldwide"},{"uniqueId":1077,"id":3170000,"name":"Furniture","slug":"/outlook/emo/furniture/worldwide"},{"uniqueId":1911,"id":3180000,"name":"OTC Pharmaceuticals","slug":"/outlook/emo/otc-pharmaceuticals/worldwide"},{"uniqueId":1069,"id":3190000,"name":"Toys \u0026 Hobby","slug":"/outlook/emo/toys-hobby/worldwide"},{"uniqueId":3112,"id":3200000,"name":"Luxury Goods","slug":"/outlook/emo/luxury-goods/worldwide"},{"uniqueId":3125,"id":3210000,"name":"DIY \u0026 Hardware Store","slug":"/outlook/emo/diy-hardware-store/worldwide"},{"uniqueId":1074,"id":3220000,"name":"Media","slug":"/outlook/emo/media/worldwide"},{"uniqueId":3195,"id":4010000,"name":"eServices","slug":"/outlook/emo/eservices/worldwide"},{"uniqueId":3199,"id":4020000,"name":"Online Food Delivery","slug":"/outlook/emo/online-food-delivery/worldwide"},{"uniqueId":3207,"id":4030000,"name":"Dating Services","slug":"/outlook/emo/dating-services/worldwide"},{"uniqueId":3211,"id":4040000,"name":"Online Education","slug":"/outlook/emo/online-education/worldwide"}],"scopes":{"in":"\u003cul\u003e\u003cli\u003eSale of physical goods via a digital channel to a private end user (B2C)\u003c/li\u003e\u003cli\u003ePurchases via desktop computers (including notebooks) and purchases via mobile devices such as Apple iPhones\u003c/li\u003e\u003c/ul\u003e","out":"\u003cul\u003e\u003cli\u003eDigital media such as Netflix, iTunes, Amazon Kindle\u003c/li\u003e\u003cli\u003eDigitally distributed services (eg plane tickets) such as Expedia\u003c/li\u003e\u003cli\u003eB2B markets such as Alibaba\u003c/li\u003e\u003cli\u003eResale of used goods (reCommerce) such as refurbed\u003c/li\u003e\u003cli\u003eSales between private persons such as Craigslist\u003c/li\u003e\u003c/ul\u003e"},"sections":[{"id":3880321,"name":"Revenue","title":null,"contents":[[{"id":"revenue_65965","calculated":null,"date":"2024-10-02","description":"Data was converted from local currencies using average exchange rates of the respective year.","infoText":"\u003cp\u003e The Revenue box shows the forecasted revenue development of the selected market (market, region) for each year. \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Revenue","defaultVisualization":"stackedColumn","possibleVisualizations":["stackedColumn","line","column","table"],"type":"chart","chartSelectionMethod":null},{"id":"revenueGrowth_65965","calculated":null,"date":"2024-10-02","description":"Data was converted from local currencies using average exchange rates of the respective year.","infoText":"\u003cp\u003e The Revenue Growth box shows the year-over-year revenue development of the selected market (market, region) in percentage terms. \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100001,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Revenue Change","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}],[{"id":"growthFactor_65965","calculated":null,"date":"2024-05-14","description":"The growth rates shown are based on 2024. The growth rates of the drivers in the market driver chart are calculated using USD values. Using a different currency will not affect their growth rates; however, the data might change due to conversion rates.","infoText":"\u003cp\u003eThis chart shows the estimated percentage change of various drivers that affect the market revenues. The definition of each driver and its value is as follows:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eGDP Growth:\u003c/strong\u003e This driver value is estimated as the percentage change in real GDP in the selected year compared to the previous year. Real GDP is a measure that considers changes in prices over time to evaluate a country’s economic output. Positive GDP growth leads to increased consumer spending and business investment, which is driving eCommerce growth.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eImpact of Inflation:\u003c/strong\u003e This driver value is estimated as the difference between the percentage change of nominal GDP and real GDP in the selected year. Rising inflation leads to higher operating costs for eCommerce businesses, including higher expenses for shipping, raw materials, and labor. This results in price increases, subsequently enhancing the profits that eCommerce players derive from their sales. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eGeopolitical uncertainty:\u003c/strong\u003e This driver value is estimated as the percentage change in the market revenue owing to geopolitical uncertainty. Tensions between countries tend to disrupt the global economy, resulting in unexpected logistical challenges, increased supply chain pressure, and an overall atmosphere of uncertainty and fear, which leads to reduced consumer spending. Two of the most recent examples of an unstable geopolitical situation are the Russia-Ukraine war and the Israel-Hamas war. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eNegative consumer sentiment:\u003c/strong\u003e This driver measures the impact of consumer confidence on the eCommerce market’s growth. Amid turbulent global geopolitical and economic conditions, a prevailing sense of pessimism among consumers is resulting in a more cautious spending behavior. As a consequence, there is a decline in online purchases, especially when it comes to non-essential items, as individuals prefer to save for essential goods.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSupply chain pressure:\u003c/strong\u003e This driver quantifies the influence of the COVID-19 pandemic on market growth. Lockdowns, social distancing measures, and fear of infection led to a surge in online shopping, as consumers sought to minimize in-person interactions. Many consumers turned to eCommerce platforms for the purchase of everyday essentials, such as groceries, and a wide range of other goods.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eEnhanced online shopping experience:\u003c/strong\u003e This driver measures the impact a smooth online shopping experience has on the expansion of eCommerce. Thanks to the growing trend of social commerce and owing to technological advancements that have enhanced the design of online stores and marketplaces, the process of searching for and buying products on the internet has become smoother, ensuring secure online transactions and the timely delivery of purchased items. This, in turn, enhances the overall appeal of eCommerce, making it the preferred choice for numerous consumers.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eImpact of Artificial Intelligence:\u003c/strong\u003e This driver is estimated as the percentage change in the market revenue attributed to the rising adoption of Artificial Intelligence (AI) among eCommerce companies. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSocial Commerce trend:\u003c/strong\u003e This driver measures the impact of the increasing trend toward social commerce on the growth of the Beverages eCommerce market. Social commerce is transforming eCommerce by integrating shopping directly into social media platforms, thus reaching a vast audience and leveraging user-generated content and influencer marketing to boost sales. It adds convenience and promotes real-time interaction and targeted advertising, while also diversifying sales channels and enhancing customer engagement, thereby offering a competitive edge in the eCommerce market.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eIncreasing number of internet users:\u003c/strong\u003e This driver reflects the increase in the number of new internet users. This increase leads to rising eCommerce revenues since this results in a larger pool of potential customers that are digitally proficient.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100002,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Market Drivers for Revenue Change","defaultVisualization":"waterfall","possibleVisualizations":["waterfall","table"],"type":"chart","chartSelectionMethod":null}],[{"id":"revenueCompetitor_65965","calculated":null,"date":"2024-05-10","description":"The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.","infoText":"\u003cp\u003e\u003cstrong\u003eStatista | Apr-2024:\u003c/strong\u003e please check the market definition for additional insights.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eAuspost | 2023:\u003c/strong\u003e the figure includes B2C revenues derived from the sales of physical products in eCommerce excluding cafés, restaurants and takeaway food; online shoppers are defined as residential households that received at least one eCommerce parcel per year\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eeMarketer | Oct-2023:\u003c/strong\u003e the figure includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling, and other vice goods sales\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eGoogle, Temasek and Bain \u0026 Company | 2022:\u003c/strong\u003e the figure includes revenues in eCommerce that refers to the goods and monetary transactions facilitated directly through retail platforms; it includes GMV and excludes transactions initiated through social media and messaging apps\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eMeticulous Market Research Pvt Ltd | Mar-2023:\u003c/strong\u003e the figure includes B2C eCommerce sales of both physical products operated by the domestic players; cross-border eCommerce is excluded from the revenue\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eTechnavio | Oct-2024:\u003c/strong\u003e the figure includes B2C and B2B revenues in eCommerce covering sales of physical products in APAC, North America, Europe, South America, Middle East and Africa\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eThe BRC | Jan-2023:\u003c/strong\u003e the Business Research Company figures consist of B2C and B2B eCommerce sales of merchandise such as apparel, electronics, furniture, books, cosmetics, and other products through online channels. The data also includes e-commerce and m-commerce companies that offer home delivery services.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100004,"sources":[],"summable":false,"title":"Comparable Estimates - eCommerce (Worldwide)","defaultVisualization":"table","possibleVisualizations":["table"],"type":"chart","chartSelectionMethod":null}],[{"id":"arpu_65965","calculated":null,"date":"2024-10-02","description":null,"infoText":"\u003cp\u003e The ARPU box shows the average annual revenue per paying user of the selected market (market, region) for each year. \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100005,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Average Revenue per User","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}],[{"id":"returnRate_65965","calculated":null,"date":"2024-09-09","description":null,"infoText":"\u003cp\u003e Return rates indicate the percentage of Market Revenue returned to the retailer through delivery methods like courier collection, drop-off, or postal service. 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In other words, the purchase is concluded via the internet - on a desktop PC, tablet or smartphone. The distribution channel Offline covers all purchases in stationary stores, via telesale or mailorder (e.g. print catalogs) \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Online \u0026 Offline Split","defaultVisualization":"stackedColumnPercentage","possibleVisualizations":["stackedColumnPercentage","table"],"type":"chart","chartSelectionMethod":null},{"id":"revenueYearMobileShare_65965","calculated":null,"date":"2024-10-02","description":null,"infoText":null,"isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100001,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Mobile/Desktop Split","defaultVisualization":"stackedColumnPercentage","possibleVisualizations":["stackedColumnPercentage","table"],"type":"chart","chartSelectionMethod":null}]],"order":3,"sectionKey":null,"sectionType":"normal","text":null},{"id":3880322,"name":"Users","title":null,"contents":[[{"id":"users_65965","calculated":null,"date":"2024-10-02","description":null,"infoText":"\u003cp\u003e The User box shows the number of active paying customers (or accounts) of the selected market (market, region) for each year. \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Users","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null},{"id":"usersPenetration_65965","calculated":null,"date":"2024-10-02","description":null,"infoText":"\u003cp\u003e The Penetration Rate box shows the share of active paying customers (or accounts) from the number of internet users in the selected market (market, region) for each year. \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100001,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Penetration Rate","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}]],"order":4,"sectionKey":null,"sectionType":"normal","text":null},{"id":4667247,"name":"Global Comparison","title":null,"contents":[[{"id":"globalRevenue_1064_en","calculated":null,"date":"2024-10-02","description":null,"infoText":"\u003cp\u003eThe Revenue tab shows a comparison of revenues for the leading economies in the selected market (market, region) and year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Revenue Comparison","defaultVisualization":"map","possibleVisualizations":["map","table"],"type":"chart","chartSelectionMethod":null},{"id":"globalUsersPenetration_1064_en","calculated":null,"date":"2024-10-02","description":null,"infoText":"\u003cp\u003e The User Penetration tab shows a comparison of user penetration rates for 150 of the world’s leading digital economies in the selected market (market, region) and year. \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100001,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"User Penetration Comparison","defaultVisualization":"map","possibleVisualizations":["map","table"],"type":"chart","chartSelectionMethod":null}]],"order":6,"sectionKey":null,"sectionType":"normal","text":null},{"id":4835732,"name":"ReCommerce","title":null,"contents":[[{"id":"revenueRecommerce_65965","calculated":null,"date":"2024-11-21","description":null,"infoText":"\u003cp\u003eReCommerce market (also known as Online Resale) refers to the use of online channels to facilitate the selling and buying of pre-owned physical products online. C2C platforms such as eBay, Facebook Marketplace, Vinted, ThreadUp, and Poshmark are becoming increasingly more popular, boosting revenues in the reCommerce market, resulting in unprecedented growth. Apart from the C2C platforms, brands and traditional eCommerce marketplaces such as H\u0026M, IKEA, Patagonia, Zalando, and Amazon are also keeping up with the trend of launching “pre-owned” or “pre-loved” collections on their websites, resulting in so-called “brand-operated reCommerce.” Enabled by a more sophisticated integration of new technological advancements into online shopping, this trend is expected to continue to grow, making its socio-environmental benefits more evident to broader audiences. \n\nThe “Revenue” box shows the forecasted revenue development in the selected market for 60 of the world’s leading economies in the digital sector for each year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Revenue","defaultVisualization":"column","possibleVisualizations":["column","line","table"],"type":"chart","chartSelectionMethod":null},{"id":"revenueGrowthRecommerce_65965","calculated":null,"date":"2024-11-21","description":null,"infoText":"\u003cp\u003eThe “Revenue Change” box shows the year-over-year revenue development in the selected market for 60 of the world’s leading economies in the digital sector in percent.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100001,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Revenue change","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}],[{"id":"usersRecommerce_65965","calculated":null,"date":"2024-11-21","description":null,"infoText":"\u003cp\u003eThe “Users” box shows the number of active, paying customers in the selected market for 60 of the world’s leading economies in the digital sector for each year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100002,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Users","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null},{"id":"usersPenRecommerce_65965","calculated":null,"date":"2024-11-21","description":null,"infoText":"\u003cp\u003eThe \"Penetration Rate\" box shows the share of active paying customers from the number of internet users of the selected market in the selected market for 60 of the world’s leading economies in the digital sector in percent for each year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100003,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"User Penetration","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}],[{"id":"arpuRecommerce_65965","calculated":null,"date":"2024-11-21","description":null,"infoText":"\u003cp\u003eThe \"ARPU\" box shows the average revenue per user of the selected market in the selected market for 60 of the world’s leading economies in the digital sector in percent for each year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100004,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Average Revenue per User","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}]],"order":7,"sectionKey":null,"sectionType":"normal","text":null},{"id":4538636,"name":"Social Commerce","title":null,"contents":[[{"id":"revenueCommerce_65965","calculated":null,"date":"2024-11-25","description":null,"infoText":"\u003cp\u003e Social commerce refers to the use of social media platforms and networks to facilitate buying and selling products online. Platforms such as Instagram, Facebook, Pinterest, YouTube, TikTok, and Twitter have already introduced features that support social commerce such as shoppable posts. Millions of individuals and smaller businesses sell to one another within a vast social commerce ecosystem.\nThe “Revenue” box shows the forecasted revenue development in the selected market for 49 of the world’s leading economies in the digital sector for each year. \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Revenue","defaultVisualization":"column","possibleVisualizations":["column","line","table"],"type":"chart","chartSelectionMethod":null},{"id":"revenueGrowthCommerce_65965","calculated":null,"date":"2024-11-25","description":null,"infoText":"\u003cp\u003e Social commerce refers to the use of social media platforms and networks to facilitate buying and selling products online. 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Platforms such as Instagram, Facebook, Pinterest, YouTube, TikTok, and Twitter have already introduced features that support social commerce, such as shoppable posts and live streaming. 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Millions of individuals and smaller businesses sell to one another within a vast social commerce ecosystem.\nThe “Revenue per Social Media App” box shows the forecasted revenue development per each social media platform in the selected market for 49 of the world’s leading economies in the digital sector for each year. \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100005,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Revenue per Social Media Platform","defaultVisualization":"column","possibleVisualizations":["column","line","table"],"type":"chart","chartSelectionMethod":null}]],"order":8,"sectionKey":null,"sectionType":"normal","text":null},{"id":5098480,"name":"Live Commerce","title":null,"contents":[[{"id":"revenueLiveCommerce_65965","calculated":null,"date":"2024-11-07","description":null,"infoText":"\u003cp\u003eLive Commerce market (also known as livestream shopping) involves using live streaming events for online product purchases. This format allows viewers to discover brand's products in real-time, facilitating quicker and easier buying decisions, while accelerating conversions through immersive shopping experiences. Livestreams can take place on marketplaces (such as Amazon Live, Taobao), dedicated live shopping platforms or through social media channels (such as Facebook and Instagram Live), where hosts showcase available products during the event. Influencers play a significant role in this space, leveraging their ability to connect with a vast audience. Revenues include transactions for physical goods within livestreams for the the most purchased product categories. Transactions for online shoppable videos without live interaction as well as for subscriptions to channels or websites are not included.\u003c/p\u003e\n\u003cp\u003eThe \"Revenue\" box shows the forecasted revenue development in the selected market for 42 of the world's leading economies in the digital sector for each year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Revenue","defaultVisualization":"column","possibleVisualizations":["column","line","table"],"type":"chart","chartSelectionMethod":null},{"id":"revenueGrowthLiveCommerce_65965","calculated":null,"date":"2024-11-07","description":null,"infoText":"\u003cp\u003eThe “Revenue Change” box shows the year-over-year revenue development in the selected market for 42 of the world’s leading economies in the digital sector in percent.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100001,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Revenue change","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}],[{"id":"usersLiveCommerce_65965","calculated":null,"date":"2024-11-07","description":null,"infoText":"\u003cp\u003eThe “Users” box shows the number of active, paying customers in the selected market for 42 of the world’s leading economies in the digital sector for each year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100002,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Users","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null},{"id":"usersPenLiveCommerce_65965","calculated":null,"date":"2024-11-07","description":null,"infoText":"\u003cp\u003eThe \"Penetration Rate\" box shows the share of active paying customers from the number of internet users of the selected market in the selected market for 42 of the world’s leading economies in the digital sector in percent for each year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100003,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"User Penetration","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}],[{"id":"arpuLiveCommerce_65965","calculated":null,"date":"2024-11-07","description":null,"infoText":"\u003cp\u003eThe \"ARPU\" box shows the average revenue per user of the selected market in the selected market for 42 of the world’s leading economies in the digital sector for each year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100004,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Average Revenue per User","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}]],"order":9,"sectionKey":null,"sectionType":"normal","text":null},{"id":3881092,"name":"Methodology","title":null,"contents":[[{"id":"methodology_65965","calculated":null,"date":"2024-03-14","description":"\u003cp\u003e\u003cstrong\u003eData coverage:\u003c/strong\u003e\u003c/p\u003eData refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs. \u003cp\u003e\u003cstrong\u003eModeling approach:\u003c/strong\u003e\u003c/p\u003eMarket sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually. \u003cp\u003e\u003cstrong\u003eForecasts:\u003c/strong\u003e\u003c/p\u003eIn our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population. \u003cp\u003e\u003cstrong\u003eAdditional notes:\u003c/strong\u003e\u003c/p\u003eThe market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.","infoText":null,"isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[],"summable":false,"title":"Methodology","defaultVisualization":"text","possibleVisualizations":[],"type":"text","chartSelectionMethod":null}]],"order":99,"sectionKey":null,"sectionType":"normal","text":null}],"seoData":{"title":"eCommerce - Worldwide | Statista Market Forecast","description":"\u003cp\u003e\u003cstrong\u003eDefinition:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eeCommerce, short for electronic commerce, refers to the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets) through a website or mobile application. The eCommerce market includes businesses that operate solely online, as well as those that have a physical presence but also sell products or services online. eCommerce encompasses a wide range of industries, from retail and consumer goods to travel and hospitality, and is a rapidly growing segment of the global economy. 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This market includes a wide range of products such as power tools, hand tools, building materials, electrical supplies, plumbing supplies, and gardening equipment.\u003c/li\u003e\n\u003cli\u003eThe Media market includes the sale of media-related products through digital channels which covers products, such as books, music, movies, and video games.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAdditional Information:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eeCommerce comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues include VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included. 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The growth rates of the drivers in the market driver chart are calculated using USD values. Using a different currency will not affect their growth rates; however, the data might change due to conversion rates.","infoText":"\u003cp\u003eThis chart shows the estimated percentage change of various drivers that affect the market revenues. The definition of each driver and its value is as follows:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eGDP Growth:\u003c/strong\u003e This driver value is estimated as the percentage change in real GDP in the selected year compared to the previous year. Real GDP is a measure that considers changes in prices over time to evaluate a country’s economic output. Positive GDP growth leads to increased consumer spending and business investment, which is driving eCommerce growth.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eImpact of Inflation:\u003c/strong\u003e This driver value is estimated as the difference between the percentage change of nominal GDP and real GDP in the selected year. Rising inflation leads to higher operating costs for eCommerce businesses, including higher expenses for shipping, raw materials, and labor. This results in price increases, subsequently enhancing the profits that eCommerce players derive from their sales. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eGeopolitical uncertainty:\u003c/strong\u003e This driver value is estimated as the percentage change in the market revenue owing to geopolitical uncertainty. Tensions between countries tend to disrupt the global economy, resulting in unexpected logistical challenges, increased supply chain pressure, and an overall atmosphere of uncertainty and fear, which leads to reduced consumer spending. Two of the most recent examples of an unstable geopolitical situation are the Russia-Ukraine war and the Israel-Hamas war. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eNegative consumer sentiment:\u003c/strong\u003e This driver measures the impact of consumer confidence on the eCommerce market’s growth. Amid turbulent global geopolitical and economic conditions, a prevailing sense of pessimism among consumers is resulting in a more cautious spending behavior. As a consequence, there is a decline in online purchases, especially when it comes to non-essential items, as individuals prefer to save for essential goods.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSupply chain pressure:\u003c/strong\u003e This driver quantifies the influence of the COVID-19 pandemic on market growth. Lockdowns, social distancing measures, and fear of infection led to a surge in online shopping, as consumers sought to minimize in-person interactions. Many consumers turned to eCommerce platforms for the purchase of everyday essentials, such as groceries, and a wide range of other goods.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eEnhanced online shopping experience:\u003c/strong\u003e This driver measures the impact a smooth online shopping experience has on the expansion of eCommerce. Thanks to the growing trend of social commerce and owing to technological advancements that have enhanced the design of online stores and marketplaces, the process of searching for and buying products on the internet has become smoother, ensuring secure online transactions and the timely delivery of purchased items. This, in turn, enhances the overall appeal of eCommerce, making it the preferred choice for numerous consumers.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eImpact of Artificial Intelligence:\u003c/strong\u003e This driver is estimated as the percentage change in the market revenue attributed to the rising adoption of Artificial Intelligence (AI) among eCommerce companies. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSocial Commerce trend:\u003c/strong\u003e This driver measures the impact of the increasing trend toward social commerce on the growth of the Beverages eCommerce market. Social commerce is transforming eCommerce by integrating shopping directly into social media platforms, thus reaching a vast audience and leveraging user-generated content and influencer marketing to boost sales. It adds convenience and promotes real-time interaction and targeted advertising, while also diversifying sales channels and enhancing customer engagement, thereby offering a competitive edge in the eCommerce market.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eIncreasing number of internet users:\u003c/strong\u003e This driver reflects the increase in the number of new internet users. This increase leads to rising eCommerce revenues since this results in a larger pool of potential customers that are digitally proficient.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100002,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Market Drivers for Revenue Change","defaultVisualization":"waterfall","possibleVisualizations":["waterfall","table"],"type":"chart","chartSelectionMethod":null}],[{"id":"revenueCompetitor_65965","calculated":null,"date":"2024-05-10","description":"The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.","infoText":"\u003cp\u003e\u003cstrong\u003eStatista | Apr-2024:\u003c/strong\u003e please check the market definition for additional insights.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eAuspost | 2023:\u003c/strong\u003e the figure includes B2C revenues derived from the sales of physical products in eCommerce excluding cafés, restaurants and takeaway food; online shoppers are defined as residential households that received at least one eCommerce parcel per year\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eeMarketer | Oct-2023:\u003c/strong\u003e the figure includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling, and other vice goods sales\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eGoogle, Temasek and Bain \u0026 Company | 2022:\u003c/strong\u003e the figure includes revenues in eCommerce that refers to the goods and monetary transactions facilitated directly through retail platforms; it includes GMV and excludes transactions initiated through social media and messaging apps\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eMeticulous Market Research Pvt Ltd | Mar-2023:\u003c/strong\u003e the figure includes B2C eCommerce sales of both physical products operated by the domestic players; cross-border eCommerce is excluded from the revenue\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eTechnavio | Oct-2024:\u003c/strong\u003e the figure includes B2C and B2B revenues in eCommerce covering sales of physical products in APAC, North America, Europe, South America, Middle East and Africa\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eThe BRC | Jan-2023:\u003c/strong\u003e the Business Research Company figures consist of B2C and B2B eCommerce sales of merchandise such as apparel, electronics, furniture, books, cosmetics, and other products through online channels. 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In other words, the purchase is concluded via the internet - on a desktop PC, tablet or smartphone. The distribution channel Offline covers all purchases in stationary stores, via telesale or mailorder (e.g. print catalogs) \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Online \u0026 Offline Split","defaultVisualization":"stackedColumnPercentage","possibleVisualizations":["stackedColumnPercentage","table"],"type":"chart","chartSelectionMethod":null},{"id":"revenueYearMobileShare_65965","calculated":null,"date":"2024-10-02","description":null,"infoText":null,"isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100001,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Mobile/Desktop Split","defaultVisualization":"stackedColumnPercentage","possibleVisualizations":["stackedColumnPercentage","table"],"type":"chart","chartSelectionMethod":null}]],"order":3,"sectionKey":null,"sectionType":"normal","text":null},{"id":3880322,"name":"Users","title":null,"contents":[[{"id":"users_65965","calculated":null,"date":"2024-10-02","description":null,"infoText":"\u003cp\u003e The User box shows the number of active paying customers (or accounts) of the selected market (market, region) for each year. \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Users","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null},{"id":"usersPenetration_65965","calculated":null,"date":"2024-10-02","description":null,"infoText":"\u003cp\u003e The Penetration Rate box shows the share of active paying customers (or accounts) from the number of internet users in the selected market (market, region) for each year. \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100001,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Penetration Rate","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}]],"order":4,"sectionKey":null,"sectionType":"normal","text":null},{"id":4667247,"name":"Global Comparison","title":null,"contents":[[{"id":"globalRevenue_1064_en","calculated":null,"date":"2024-10-02","description":null,"infoText":"\u003cp\u003eThe Revenue tab shows a comparison of revenues for the leading economies in the selected market (market, region) and year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Revenue Comparison","defaultVisualization":"map","possibleVisualizations":["map","table"],"type":"chart","chartSelectionMethod":null},{"id":"globalUsersPenetration_1064_en","calculated":null,"date":"2024-10-02","description":null,"infoText":"\u003cp\u003e The User Penetration tab shows a comparison of user penetration rates for 150 of the world’s leading digital economies in the selected market (market, region) and year. \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100001,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"User Penetration Comparison","defaultVisualization":"map","possibleVisualizations":["map","table"],"type":"chart","chartSelectionMethod":null}]],"order":6,"sectionKey":null,"sectionType":"normal","text":null},{"id":4835732,"name":"ReCommerce","title":null,"contents":[[{"id":"revenueRecommerce_65965","calculated":null,"date":"2024-11-21","description":null,"infoText":"\u003cp\u003eReCommerce market (also known as Online Resale) refers to the use of online channels to facilitate the selling and buying of pre-owned physical products online. C2C platforms such as eBay, Facebook Marketplace, Vinted, ThreadUp, and Poshmark are becoming increasingly more popular, boosting revenues in the reCommerce market, resulting in unprecedented growth. Apart from the C2C platforms, brands and traditional eCommerce marketplaces such as H\u0026M, IKEA, Patagonia, Zalando, and Amazon are also keeping up with the trend of launching “pre-owned” or “pre-loved” collections on their websites, resulting in so-called “brand-operated reCommerce.” Enabled by a more sophisticated integration of new technological advancements into online shopping, this trend is expected to continue to grow, making its socio-environmental benefits more evident to broader audiences. \n\nThe “Revenue” box shows the forecasted revenue development in the selected market for 60 of the world’s leading economies in the digital sector for each year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Revenue","defaultVisualization":"column","possibleVisualizations":["column","line","table"],"type":"chart","chartSelectionMethod":null},{"id":"revenueGrowthRecommerce_65965","calculated":null,"date":"2024-11-21","description":null,"infoText":"\u003cp\u003eThe “Revenue Change” box shows the year-over-year revenue development in the selected market for 60 of the world’s leading economies in the digital sector in percent.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100001,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Revenue change","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}],[{"id":"usersRecommerce_65965","calculated":null,"date":"2024-11-21","description":null,"infoText":"\u003cp\u003eThe “Users” box shows the number of active, paying customers in the selected market for 60 of the world’s leading economies in the digital sector for each year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100002,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Users","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null},{"id":"usersPenRecommerce_65965","calculated":null,"date":"2024-11-21","description":null,"infoText":"\u003cp\u003eThe \"Penetration Rate\" box shows the share of active paying customers from the number of internet users of the selected market in the selected market for 60 of the world’s leading economies in the digital sector in percent for each year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100003,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"User Penetration","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}],[{"id":"arpuRecommerce_65965","calculated":null,"date":"2024-11-21","description":null,"infoText":"\u003cp\u003eThe \"ARPU\" box shows the average revenue per user of the selected market in the selected market for 60 of the world’s leading economies in the digital sector in percent for each year.\u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100004,"sources":[{"name":"Statista Market Insights","url":null}],"summable":false,"title":"Average Revenue per User","defaultVisualization":"line","possibleVisualizations":["line","column","table"],"type":"chart","chartSelectionMethod":null}]],"order":7,"sectionKey":null,"sectionType":"normal","text":null},{"id":4538636,"name":"Social Commerce","title":null,"contents":[[{"id":"revenueCommerce_65965","calculated":null,"date":"2024-11-25","description":null,"infoText":"\u003cp\u003e Social commerce refers to the use of social media platforms and networks to facilitate buying and selling products online. Platforms such as Instagram, Facebook, Pinterest, YouTube, TikTok, and Twitter have already introduced features that support social commerce such as shoppable posts. Millions of individuals and smaller businesses sell to one another within a vast social commerce ecosystem.\nThe “Revenue” box shows the forecasted revenue development in the selected market for 49 of the world’s leading economies in the digital sector for each year. \u003c/p\u003e","isCalculated":false,"isKMI":false,"kmiParentId":null,"order":30100000,"sources":[{"name":"Statista Market Insights","url":null}],"summable":true,"title":"Revenue","defaultVisualization":"column","possibleVisualizations":["column","line","table"],"type":"chart","chartSelectionMethod":null},{"id":"revenueGrowthCommerce_65965","calculated":null,"date":"2024-11-25","description":null,"infoText":"\u003cp\u003e Social commerce refers to the use of social media platforms and networks to facilitate buying and selling products online. 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