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itemprop="blogPost"><header class="jupiterx-post-header"><h2 class="jupiterx-post-title" itemprop="headline"><a href="https://engage.informa.com/the-value-of-upper-funnel-lead-marketing/" title="The Value of Upper Funnel Lead Marketing" rel="bookmark">The Value of Upper Funnel Lead Marketing</a></h2></header><div class="jupiterx-post-body" itemprop="articleBody"><div class="jupiterx-post-image"><a href="https://engage.informa.com/the-value-of-upper-funnel-lead-marketing/" title="The Value of Upper Funnel Lead Marketing" data-object-fit="cover"><picture ><source media="(max-width: 400px)" srcset="https://engage.informa.com/wp-content/uploads/jupiterx/images/Shumar_Four-872ac9d.jpg"/><source media="(max-width: 400px)" srcset="https://engage.informa.com/wp-content/uploads/jupiterx/images/Shumar_Four-24398c9.jpg"/><img fetchpriority="high" width="400" height="400" src="https://engage.informa.com/wp-content/uploads/2021/05/Shumar_Four.jpg" alt="" itemprop="image"/></picture></a></div><div 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data-settings="{"jet_parallax_layout_list":[{"jet_parallax_layout_image":{"url":"","id":"","size":""},"_id":"b148b44","jet_parallax_layout_image_widescreen":{"url":"","id":"","size":""},"jet_parallax_layout_image_laptop":{"url":"","id":"","size":""},"jet_parallax_layout_image_tablet":{"url":"","id":"","size":""},"jet_parallax_layout_image_mobile":{"url":"","id":"","size":""},"jet_parallax_layout_speed":{"unit":"%","size":50,"sizes":[]},"jet_parallax_layout_type":"scroll","jet_parallax_layout_direction":null,"jet_parallax_layout_fx_direction":null,"jet_parallax_layout_z_index":"","jet_parallax_layout_bg_x":50,"jet_parallax_layout_bg_x_widescreen":"","jet_parallax_layout_bg_x_laptop":"","jet_parallax_layout_bg_x_tablet":"","jet_parallax_layout_bg_x_mobile":"","jet_parallax_layout_bg_y":50,"jet_parallax_layout_bg_y_widescreen":"","jet_parallax_layout_bg_y_laptop":"","jet_parallax_layout_bg_y_tablet":"","jet_parallax_layout_bg_y_mobile":"","jet_parallax_layout_bg_size":"auto","jet_parallax_layout_bg_size_widescreen":"","jet_parallax_layout_bg_size_laptop":"","jet_parallax_layout_bg_size_tablet":"","jet_parallax_layout_bg_size_mobile":"","jet_parallax_layout_animation_prop":"transform","jet_parallax_layout_on":["desktop","tablet"]}]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05da810" data-id="05da810" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2fc9a97 elementor-widget elementor-widget-text-editor" data-id="2fc9a97" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Tech marketers have an exacting remit to deliver high-quality, deep-pocketed marketing-qualified leads (MQLs) into their sales pipelines. The constant pressure to deliver is tied to immediate ROI expectation that equates marketing spend directly to the number of leads brought in and then calculates the monetary value of that lead based on presumed lifetime sales into that company.</p><p>This is a valid approach that is not likely to change. However, it should not deny the brand awareness needed to prepare high-quality prospects to be receptive to lead gen marketing and nurture campaigns.</p><p>The level of effort needed just to turn the head of a high-quality prospect is boosted by brand marketing to a broad group of potential customers.</p><p>Benefits of top-of-funnel brand marketing promotions:</p><ul><li>Messaging to upper-funnel contacts builds brand and product awareness. It lays the groundwork for lead gen engagement when that person/company is ready to make a purchase decision.</li><li>Proper brand-focused messaging creates recognition and builds a positive reputation.</li><li>Companies can try out messaging tactics before committing to lengthy content messaging.</li><li>Content engagement shows pre-purchase interest or research activity of a company well before they raise their hand with a form submission.</li><li>A team will likely weigh in on a purchase decision, so content and messaging that influences the broader team can positively influence those who will never become an explicit lead but will impact the company’s decision.</li><li>Executive-level decision makers rarely download whitepapers or sit through webinars, but they are certainly part of a company’s buying decision. You can continue to reinforce brand identity and reputation up and down your prospect’s buying team through top-of-funnel promotions reaching company contacts that are not in your sales pipelines.</li></ul><p>Top-of-funnel does mean scattershot. Brand messaging still benefits from targeting the right prospective customer base – just as broadly as possible. Top-of-funnel tactics include web advertising on content sites relevant to your prospect pool.</p><p>Audience extension can be used to replay advertising promotions to targeted segments across various news and interest sites across the web. And as any freshman marketing major can tell you – repetition is key!</p><p>Account-based marketing (ABM) tactics can be employed to speak to that broader buying team from companies already in your sales pipeline. When one or two key contacts are being nurtured down the sales and marketing funnel, targeted ABM top-of-funnel marketing bolsters brand identity and reputation to that broader, influencer group within your target company.</p><p>Keep in mind that the persons within an organization making the brand or top-of-funnel promotional plan may not be the same persons driving leads into the sales CRM. You need to determine this and coordinate your sales messaging and comms accordingly.</p><p>Tech marketers support their lead gen and lead nurture campaigns through a strong foundation of brand and product awareness among prospective contacts. Top-of-funnel promotions drive that awareness. They can also deliver access to kay contacts across a prospect company while nurturing efforts driving few key prospects toward a sale.</p> </div> </div> </div> </div> </div> </section> </div> </div></div></article></div></div></div></div></div></main><footer class="jupiterx-footer" role="contentinfo" itemscope="itemscope" itemtype="http://schema.org/WPFooter"> <div data-elementor-type="footer" data-elementor-id="389" class="elementor elementor-389 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-cba39d7 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle" data-id="cba39d7" data-element_type="section" 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/* Start JX Custom Fonts CSS *//* End JX Custom Fonts CSS */</style> <div data-elementor-type="jet-popup" data-elementor-id="19357" class="elementor elementor-19357" data-elementor-post-type="jet-popup"> <section class="elementor-section elementor-top-section elementor-element elementor-element-567fc2d elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle" data-id="567fc2d" data-element_type="section" data-settings="{"jet_parallax_layout_list":[],"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b619b48 raven-column-flex-horizontal" data-id="b619b48" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-38da1f5 elementor-widget elementor-widget-image" data-id="38da1f5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="1026" height="204" src="https://engage.informa.com/wp-content/uploads/2023/04/Informa_Markets_Logo_1Line_White_Grad.png" class="attachment-full size-full wp-image-19479" alt="" srcset="https://engage.informa.com/wp-content/uploads/2023/04/Informa_Markets_Logo_1Line_White_Grad.png 1026w, https://engage.informa.com/wp-content/uploads/2023/04/Informa_Markets_Logo_1Line_White_Grad-300x60.png 300w, https://engage.informa.com/wp-content/uploads/2023/04/Informa_Markets_Logo_1Line_White_Grad-1024x204.png 1024w, https://engage.informa.com/wp-content/uploads/2023/04/Informa_Markets_Logo_1Line_White_Grad-768x153.png 768w" sizes="(max-width: 1026px) 100vw, 1026px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5df53a7" data-id="5df53a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6878009 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="6878009" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <span style="color: #999999;">Agriculture /</span> <span style="color: #cccccc;">Beef</span> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4285b5d" data-id="4285b5d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80c8e3d elementor-align-right elementor-widget__width-initial elementor-widget elementor-widget-raven-button" data-id="80c8e3d" data-element_type="widget" data-settings="{"turn_to_popup_action_button":"no"}" data-widget_type="raven-button.default"> <div class="elementor-widget-container"> <div class="raven-widget-wrapper"> <a class="raven-button raven-button-widget-normal-effect-none raven-button-text-align-center raven-button-link elementor-animation-none" href="mailto:EngageOps@informa.com"> <div class="raven-button-overlay" ></div> <span class="raven-button-content"> <div class="button-text-container"> <div class="raven-button-texts-wrapper"> <div class="button-text"> <span class="raven-button-text"> Get Help </span> </div> </div> </div> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-96129bd elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="96129bd" data-element_type="section" data-settings="{"jet_parallax_layout_list":[],"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d81c01" data-id="4d81c01" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cead229 elementor-widget elementor-widget-text-editor" data-id="cead229" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b>My Services:</b></p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-676773b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="676773b" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9cb5a19" data-id="9cb5a19" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0cc7f3c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="0cc7f3c" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Sales Enablement</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Advertising</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Program Management</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Webinars & Virtual Experiences</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">CMI</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Research</span> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-325bb2e" data-id="325bb2e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5467073 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="5467073" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-window-close"></i> </span> <span class="elementor-icon-list-text">Creative</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-window-close"></i> </span> <span class="elementor-icon-list-text">Data Marketing Services</span> </li> </ul> </div> </div> </div> </div> </div> </section> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aecf1a5" data-id="aecf1a5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-71855d2 elementor-widget elementor-widget-text-editor" data-id="71855d2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b>My Relationship Manager:</b></p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-62a3daf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="62a3daf" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4280315" data-id="4280315" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-21f1117 elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="21f1117" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="300" height="300" src="https://engage.informa.com/wp-content/uploads/2021/05/brian-sq.jpg" class="attachment-full size-full wp-image-7623" alt="" srcset="https://engage.informa.com/wp-content/uploads/2021/05/brian-sq.jpg 300w, https://engage.informa.com/wp-content/uploads/2021/05/brian-sq-150x150.jpg 150w" sizes="(max-width: 300px) 100vw, 300px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-42d0d07" data-id="42d0d07" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dd3a6d2 elementor-widget elementor-widget-text-editor" data-id="dd3a6d2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <b>Brian Reinholz</b> </div> </div> <div class="elementor-element elementor-element-e38dbe7 elementor-widget elementor-widget-text-editor" data-id="e38dbe7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>VP, Program Management</p> </div> </div> <div class="elementor-element elementor-element-ec84537 elementor-widget elementor-widget-jet-button" data-id="ec84537" data-element_type="widget" data-widget_type="jet-button.default"> <div class="elementor-widget-container"> <div class="elementor-jet-button jet-elements"><div class="jet-button__container"> <a class="jet-button__instance jet-button__instance--icon-left hover-effect-1" href="https://teams.microsoft.com/l/chat/0/0?users=Brian.Reinholz@informa.com"> <div class="jet-button__plane jet-button__plane-normal"></div> <div class="jet-button__plane jet-button__plane-hover"></div> <div class="jet-button__state jet-button__state-normal"> <span class="jet-button__icon jet-elements-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" id="mdi-microsoft-teams" width="200" height="200" viewBox="0 0 22 22"><path d="M19.19 8.77Q18.73 8.77 18.33 8.6 17.94 8.43 17.64 8.13 17.34 7.83 17.17 7.44 17 7.04 17 6.58 17 6.13 17.17 5.73 17.34 5.33 17.64 5.04 17.94 4.74 18.33 4.57 18.73 4.39 19.19 4.4 19.64 4.39 20.04 4.57 20.44 4.74 20.74 5.04 21.03 5.33 21.21 5.73 21.38 6.13 21.38 6.58 21.38 7.04 21.21 7.44 21.04 7.83 20.74 8.13 20.44 8.43 20.04 8.6 19.64 8.77 19.19 8.77M19.19 5.65Q18.8 5.65 18.5 5.92 18.25 6.19 18.25 6.58 18.25 6.97 18.5 7.25 18.8 7.5 19.19 7.5 19.58 7.5 19.85 7.25 20.13 7 20.13 6.58 20.13 6.19 19.85 5.92 19.58 5.65 19.19 5.65M22 10.33V15Q22 15.63 21.76 16.2 21.5 16.77 21.09 17.19 20.66 17.62 20.09 17.86 19.5 18.11 18.88 18.11 18.5 18.11 18.12 18 17.73 17.93 17.41 17.75 17.17 18.54 16.7 19.19 16.23 19.84 15.6 20.3 14.97 20.76 14.21 21 13.45 21.27 12.63 21.27 11.67 21.27 10.82 20.94 10 20.61 9.32 20 8.66 19.43 8.23 18.64 7.79 17.84 7.66 16.9H2.83Q2.5 16.9 2.24 16.65 2 16.41 2 16.07V7.73Q2 7.39 2.24 7.14 2.5 6.9 2.83 6.9H10Q9.71 6.3 9.71 5.65 9.71 5.04 9.94 4.5 10.16 4 10.56 3.58 10.96 3.19 11.5 2.96 12 2.73 12.62 2.73 13.23 2.73 13.76 2.96 14.29 3.19 14.69 3.58 15.09 4 15.31 4.5 15.54 5.04 15.54 5.65 15.54 6.25 15.31 6.79 15.09 7.32 14.69 7.71 14.29 8.11 13.76 8.34 13.23 8.57 12.62 8.57 12.47 8.57 12.31 8.55 12.16 8.53 12 8.5V9.4H21.06Q21.45 9.4 21.73 9.67 22 9.94 22 10.33M12.63 4Q12.28 4 12 4.11 11.67 4.24 11.44 4.47 11.22 4.7 11.09 5 10.96 5.31 10.96 5.65 10.96 6 11.09 6.3 11.22 6.6 11.44 6.83 11.67 7.05 12 7.19 12.28 7.32 12.63 7.32 12.97 7.32 13.27 7.19 13.57 7.05 13.8 6.83 14.03 6.6 14.16 6.3 14.3 6 14.3 5.65 14.3 5.31 14.16 5 14.03 4.7 13.8 4.47 13.57 4.24 13.27 4.11 12.97 4 12.63 4M7.78 10.18H9.66V8.62H4.34V10.18H6.22V15.18H7.78M16.38 16.27V10.65H12V16.07Q12 16.41 11.76 16.65 11.5 16.9 11.17 16.9H8.92Q9.05 17.57 9.39 18.15 9.73 18.72 10.21 19.14 10.69 19.55 11.31 19.79 11.92 20 12.63 20 13.4 20 14.08 19.73 14.76 19.43 15.28 18.92 15.79 18.41 16.08 17.73 16.38 17.05 16.38 16.27M20.75 15V10.65H17.63V16.36Q17.88 16.61 18.2 16.74 18.5 16.86 18.88 16.86 19.27 16.86 19.61 16.71 19.95 16.56 20.2 16.31 20.46 16.06 20.6 15.71 20.75 15.37 20.75 15Z"></path></svg></span><span class="jet-button__label">Connect on Teams</span> </div> <div class="jet-button__state jet-button__state-hover"> <span class="jet-button__icon jet-elements-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" id="mdi-microsoft-teams" width="200" height="200" viewBox="0 0 22 22"><path d="M19.19 8.77Q18.73 8.77 18.33 8.6 17.94 8.43 17.64 8.13 17.34 7.83 17.17 7.44 17 7.04 17 6.58 17 6.13 17.17 5.73 17.34 5.33 17.64 5.04 17.94 4.74 18.33 4.57 18.73 4.39 19.19 4.4 19.64 4.39 20.04 4.57 20.44 4.74 20.74 5.04 21.03 5.33 21.21 5.73 21.38 6.13 21.38 6.58 21.38 7.04 21.21 7.44 21.04 7.83 20.74 8.13 20.44 8.43 20.04 8.6 19.64 8.77 19.19 8.77M19.19 5.65Q18.8 5.65 18.5 5.92 18.25 6.19 18.25 6.58 18.25 6.97 18.5 7.25 18.8 7.5 19.19 7.5 19.58 7.5 19.85 7.25 20.13 7 20.13 6.58 20.13 6.19 19.85 5.92 19.58 5.65 19.19 5.65M22 10.33V15Q22 15.63 21.76 16.2 21.5 16.77 21.09 17.19 20.66 17.62 20.09 17.86 19.5 18.11 18.88 18.11 18.5 18.11 18.12 18 17.73 17.93 17.41 17.75 17.17 18.54 16.7 19.19 16.23 19.84 15.6 20.3 14.97 20.76 14.21 21 13.45 21.27 12.63 21.27 11.67 21.27 10.82 20.94 10 20.61 9.32 20 8.66 19.43 8.23 18.64 7.79 17.84 7.66 16.9H2.83Q2.5 16.9 2.24 16.65 2 16.41 2 16.07V7.73Q2 7.39 2.24 7.14 2.5 6.9 2.83 6.9H10Q9.71 6.3 9.71 5.65 9.71 5.04 9.94 4.5 10.16 4 10.56 3.58 10.96 3.19 11.5 2.96 12 2.73 12.62 2.73 13.23 2.73 13.76 2.96 14.29 3.19 14.69 3.58 15.09 4 15.31 4.5 15.54 5.04 15.54 5.65 15.54 6.25 15.31 6.79 15.09 7.32 14.69 7.71 14.29 8.11 13.76 8.34 13.23 8.57 12.62 8.57 12.47 8.57 12.31 8.55 12.16 8.53 12 8.5V9.4H21.06Q21.45 9.4 21.73 9.67 22 9.94 22 10.33M12.63 4Q12.28 4 12 4.11 11.67 4.24 11.44 4.47 11.22 4.7 11.09 5 10.96 5.31 10.96 5.65 10.96 6 11.09 6.3 11.22 6.6 11.44 6.83 11.67 7.05 12 7.19 12.28 7.32 12.63 7.32 12.97 7.32 13.27 7.19 13.57 7.05 13.8 6.83 14.03 6.6 14.16 6.3 14.3 6 14.3 5.65 14.3 5.31 14.16 5 14.03 4.7 13.8 4.47 13.57 4.24 13.27 4.11 12.97 4 12.63 4M7.78 10.18H9.66V8.62H4.34V10.18H6.22V15.18H7.78M16.38 16.27V10.65H12V16.07Q12 16.41 11.76 16.65 11.5 16.9 11.17 16.9H8.92Q9.05 17.57 9.39 18.15 9.73 18.72 10.21 19.14 10.69 19.55 11.31 19.79 11.92 20 12.63 20 13.4 20 14.08 19.73 14.76 19.43 15.28 18.92 15.79 18.41 16.08 17.73 16.38 17.05 16.38 16.27M20.75 15V10.65H17.63V16.36Q17.88 16.61 18.2 16.74 18.5 16.86 18.88 16.86 19.27 16.86 19.61 16.71 19.95 16.56 20.2 16.31 20.46 16.06 20.6 15.71 20.75 15.37 20.75 15Z"></path></svg></span><span class="jet-button__label">Connect on Teams</span> </div> </a> </div> </div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-d29d89f elementor-widget elementor-widget-spacer" data-id="d29d89f" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e193abc elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="e193abc" data-element_type="section" data-settings="{"jet_parallax_layout_list":[],"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e176d91" data-id="e176d91" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4e5eca7 elementor-widget elementor-widget-text-editor" data-id="4e5eca7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b>Engage Strategic Advisors:</b></p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c390716 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c390716" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-602261a" data-id="602261a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-258bf2c elementor-widget elementor-widget-image" data-id="258bf2c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="400" height="400" src="https://engage.informa.com/wp-content/uploads/2021/05/Shumar_Four.jpg" class="attachment-large size-large wp-image-18582" alt="" srcset="https://engage.informa.com/wp-content/uploads/2021/05/Shumar_Four.jpg 400w, https://engage.informa.com/wp-content/uploads/2021/05/Shumar_Four-300x300.jpg 300w, https://engage.informa.com/wp-content/uploads/2021/05/Shumar_Four-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9cd19e4" data-id="9cd19e4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cdfb804 elementor-widget elementor-widget-text-editor" data-id="cdfb804" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <a href="mailto:test@test.com"><strong>Jennifer Shumar</strong></a> </div> </div> <div class="elementor-element elementor-element-8b6dbaa elementor-widget elementor-widget-text-editor" data-id="8b6dbaa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-element elementor-element-53e8135 elementor-widget elementor-widget-text-editor is-mac" data-id="53e8135" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container">Sr. Director, Audience Data Strategy</div></div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9960f6c" data-id="9960f6c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7cae002 elementor-widget elementor-widget-image" data-id="7cae002" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="200" height="200" src="https://engage.informa.com/wp-content/uploads/2023/04/priya.jpg" class="attachment-large size-large wp-image-20694" alt="" srcset="https://engage.informa.com/wp-content/uploads/2023/04/priya.jpg 200w, https://engage.informa.com/wp-content/uploads/2023/04/priya-150x150.jpg 150w" sizes="(max-width: 200px) 100vw, 200px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-83890ef" data-id="83890ef" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cfab3cc elementor-widget elementor-widget-text-editor" data-id="cfab3cc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <a href="mailto:test@test.com"><strong>Priya Sandhu</strong></a> </div> </div> <div class="elementor-element elementor-element-d3b97f9 elementor-widget elementor-widget-text-editor" data-id="d3b97f9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sr. Director, Marketing Services Development</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-cfeddda elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cfeddda" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-65e34d3" data-id="65e34d3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f9f7185 elementor-widget elementor-widget-image" data-id="f9f7185" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="200" height="200" src="https://engage.informa.com/wp-content/uploads/2023/04/kalinda.jpg" class="attachment-large size-large wp-image-20695" alt="" srcset="https://engage.informa.com/wp-content/uploads/2023/04/kalinda.jpg 200w, https://engage.informa.com/wp-content/uploads/2023/04/kalinda-150x150.jpg 150w" sizes="(max-width: 200px) 100vw, 200px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1839125" data-id="1839125" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d26e227 elementor-widget elementor-widget-text-editor" data-id="d26e227" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <a href="mailto:test@test.com"><strong>Kalinda Livingston</strong></a> </div> </div> <div class="elementor-element elementor-element-ee47c43 elementor-widget elementor-widget-text-editor" data-id="ee47c43" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-element elementor-element-93b5f37 elementor-widget elementor-widget-text-editor is-mac" data-id="93b5f37" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container">Director, Program Management</div></div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d3a13dc" data-id="d3a13dc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2bc3e83 elementor-widget elementor-widget-image" data-id="2bc3e83" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="240" height="240" src="https://engage.informa.com/wp-content/uploads/2023/04/dennis.png" class="attachment-large size-large wp-image-20696" alt="" srcset="https://engage.informa.com/wp-content/uploads/2023/04/dennis.png 240w, https://engage.informa.com/wp-content/uploads/2023/04/dennis-150x150.png 150w" sizes="(max-width: 240px) 100vw, 240px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9dc1ccd" data-id="9dc1ccd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1627eed elementor-widget elementor-widget-text-editor" data-id="1627eed" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <a href="mailto:test@test.com"><strong>Dennis Boiko</strong></a> </div> </div> <div class="elementor-element elementor-element-c4515ad elementor-widget elementor-widget-text-editor" data-id="c4515ad" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sr. Director, Advertising Solutions Group</p> </div> </div> </div> </div> </div> </section> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95dca34" data-id="95dca34" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8a9e52c elementor-widget elementor-widget-text-editor" data-id="8a9e52c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <b>My Team:</b> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-2f3a1c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2f3a1c9" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container 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data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b><a href="mailto:test@test.com">Dennis Boiko</a></b><u><b><br /></b></u>Senior Director, ASG</p> </div> </div> <div class="elementor-element elementor-element-8fe4ffc elementor-widget elementor-widget-text-editor" data-id="8fe4ffc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Audience Extension Managers: </div> </div> <div class="elementor-element elementor-element-3e10a88 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="3e10a88" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b><a href="mailto:test@test.com">Jenny Lee</a></b><u><b><br /></b></u><u><b></b></u>Senior Director, ASG</p> </div> </div> <div class="elementor-element elementor-element-e8f84a9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e8f84a9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b><a href="mailto:test@test.com">Mary Fox</a></b><u><b><br /></b></u>Senior Director</p> </div> </div> <div class="elementor-element elementor-element-af9c71e elementor-widget elementor-widget-text-editor" data-id="af9c71e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Campaign Analytics: </div> </div> <div class="elementor-element elementor-element-0c404aa elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0c404aa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b><a href="mailto:test@test.com">Karen B.</a></b><u><b><br /></b></u>Senior Director, ASG</p> </div> </div> <div class="elementor-element elementor-element-cef16d7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="cef16d7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b><a href="mailto:test@test.com">Jenny Lee</a></b><u><b><br /></b></u>Senior Director, ASG</p> </div> </div> <div class="elementor-element elementor-element-cfb8068 elementor-widget elementor-widget-text-editor" data-id="cfb8068" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> ASG Manager: </div> </div> <div class="elementor-element elementor-element-b46fe38 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="b46fe38" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b><a href="mailto:test@test.com">Cristen Matthews</a></b><u><b><br /></b></u><u><b></b></u>Senior Director, ASG</p> </div> </div> <div class="elementor-element elementor-element-6aa22ab 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