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Clean the Sky - Sustainable Online Thrift Stores
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href='/innovation/worn-wear-store' class='cts__art'> <div class='cts__artImgCont'> <img alt='Branded Second-Hand Stores Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/418/418641/418641_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Branded Second-Hand Stores </div> </div> </a><a href='/innovation/thrift' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Partnerships Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/464/464726/464726_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Partnerships </div> </div> </a><a href='/innovation/sustainable-fashion-campaign' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycled Sustainable Fashion Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/414/414723/414723_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycled Sustainable Fashion Campaigns </div> </div> </a><a href='/innovation/patagonia-recrafted' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycled Fashion Collections Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/418/418185/418185_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycled Fashion Collections </div> </div> </a><a href='/innovation/thredup-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Pre-Loved Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/500/500922/500922_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Pre-Loved Fashion </div> </div> </a><a href='/innovation/apparel-resale-program' class='cts__art'> <div class='cts__artImgCont'> <img alt='Outdoorsy Apparel Resale Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/501/501741/501741_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Outdoorsy Apparel Resale Programs </div> </div> </a><a href='/innovation/asket' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Shops Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/507/507204/507204_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Shops </div> </div> </a><a href='/innovation/lululemon-like-new-program' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Secondhand Fashion Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/476/476977/476977_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Secondhand Fashion Initiatives </div> </div> </a><a href='/innovation/seasalt' class='cts__art'> <div class='cts__artImgCont'> <img alt='Pre-Loved Clothing Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/498/498347/498347_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Pre-Loved Clothing Initiatives </div> </div> </a><a href='/innovation/madewell-and-thredup' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycle-Focused Fashion Pop-Ups Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/461/461399/461399_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycle-Focused Fashion Pop-Ups </div> </div> </a><a href='/innovation/used-outdoor-gear' class='cts__art'> <div class='cts__artImgCont'> <img alt='Outdoor Gear Buy-Back Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/406/406097/406097_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Outdoor Gear Buy-Back Programs </div> </div> </a><a href='/innovation/eileen-fisher-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Clothing Buy-Back Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527645/527645_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Clothing Buy-Back Programs </div> </div> </a><a href='/innovation/circular-fashion-economy' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/404/404292/404292_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Programs </div> </div> </a><a href='/innovation/clothing-recycling-service' class='cts__art'> <div class='cts__artImgCont'> <img alt='Clothing Recycling Services Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527643/527643_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Clothing Recycling Services </div> </div> </a><a href='/innovation/secondhandseptember' class='cts__art'> <div class='cts__artImgCont'> <img alt='Charitable Used Clothing Partnerships Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/437/437041/437041_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Charitable Used Clothing Partnerships </div> </div> </a><a href='/innovation/wetsuit-forge' class='cts__art'> <div class='cts__artImgCont'> <img alt='Repaired Premium Circular Wetsuits Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/533/533356/533356_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Repaired Premium Circular Wetsuits </div> </div> </a><a href='/innovation/second-hand-kidswear' class='cts__art'> <div class='cts__artImgCont'> <img alt='Second-Hand Kidswear Platforms Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/416/416643/416643_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Second-Hand Kidswear Platforms </div> </div> </a><a href='/innovation/recollection' class='cts__art'> <div class='cts__artImgCont'> <img alt='Ultra-Recycled Winter Clothing Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/340/340396/340396_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Ultra-Recycled Winter Clothing </div> </div> </a><a href='/innovation/secondhand-boutique' class='cts__art'> <div class='cts__artImgCont'> <img alt='Curated Secondhand Boutiques Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/384/384491/384491_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Curated Secondhand Boutiques </div> </div> </a><a href='/innovation/sustainability-campaigns' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainability-Driven Fashion Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531673/531673_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainability-Driven Fashion Campaigns </div> </div> </a></div> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Sustainable Online Thrift Stores Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/360/worn-wear-campaign.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>Patagonia's Worn Wear Campaign Launched an Online Secondhand Shop</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/ellensmiith'>Ellen Smith — September 26, 2017</a> <div class='ctsa__refs'>References: <a target=_blank href='https://www.psfk.com/2017/09/patagonia-has-launched-its-own-online-thrift-store.html' class='ctsa__ref' rel='nofollow noreferrer'>psfk</a> & <a target=_blank href='https://wornwear.patagonia.com/' class='ctsa__ref' rel='nofollow noreferrer'>wornwear.patagonia</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='We can afford it Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-we-can-afford-it-icon7.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>We can afford it</div> </a></div> <p class='cts__p'>For years, outdoor apparel company Patagonia has fronted the 'Worn Wear' campaign, which promotes longevity and sustainability within the clothing industry. The campaign's popularity, led to its latest iteration -- an online thrift store in which consumers can buy and sell old Patagonia merchandise. </p><p class='cts__p'>When shopping through Patagonia's online store, consumers will be provided the option to buy a new piece of clothing, or, to purchase a second hand alternative, for a fraction of the cost. If a consumer chooses to purchase the thrifted variation, the company will send the consumer the clothing piece, washed, and ready to wear.</p><p class='cts__p'>The permanent online space enables consumers to purchase used clothing for 50% of the retail value, promoting a more sustainable alternative, while combating concepts of fast fashion. </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/apparel-resale-program' class='cts__art'> <div class='cts__artImgCont'> <img alt='Outdoorsy Apparel Resale Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/501/501741/501741_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Outdoorsy Apparel Resale Programs </div> </div> </a><a href='/innovation/asket' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Shops Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/507/507204/507204_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Shops </div> </div> </a><a href='/innovation/lululemon-like-new-program' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Secondhand Fashion Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/476/476977/476977_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Secondhand Fashion Initiatives </div> </div> </a><a href='/innovation/seasalt' class='cts__art'> <div class='cts__artImgCont'> 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