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<header> <span property="dc:title" content="BYD wants to be a “European” manufacturer" class="rdf-meta element-hidden"></span> </header> <div class="required-fields group-content field-group-html-element"><div class="required-fields group-header field-group-html-element"><div class="field field-name-field-published-date field-type-datetime field-label-hidden "> <div class="field-item even field-item-first field-item-last field-item-0"><span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2024-08-08T14:45:00+02:00">8 Aug 24</span></div> </div><div class="field-ct field-ct-transliterated field-ct-article">News</div></div><div class="field field-name-title-field field-type-text field-label-hidden "> <div class="field-item even field-item-first field-item-last field-item-0"><h1>BYD wants to be a “European” manufacturer</h1> </div> </div><div class="field field-name-field-tags field-type-taxonomy-term-reference field-label-hidden multiple "> <div class="field-item even field-item-first field-item-0" rel="dc:subject"><a href="/en/tags/byd" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">BYD</a></div> <div class="field-item odd field-item-1" rel="dc:subject"><a href="/en/tags/evs" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">EVs</a></div> <div class="field-item even field-item-last field-item-2" rel="dc:subject"><a href="/en/tags/oem" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">OEM</a></div> </div><div class="field field-name-field-image field-type-image field-label-hidden "> <div class="field-item even field-item-first field-item-last field-item-0" rel="og:image rdfs:seeAlso" resource="https://www.fleeteurope.com/sites/default/files/styles/headlines_width_850/public/field/image/byd_euro_2024.jpg?itok=JV7AAlH9"><img typeof="foaf:Image" src="https://www.fleeteurope.com/sites/default/files/styles/headlines_width_850/public/field/image/byd_euro_2024.jpg?itok=JV7AAlH9" width="850" height="463" alt="BYD wants to be a “European” manufacturer" /></div> </div><div class="field field-name-body field-type-text-with-summary field-label-hidden "> <div class="field-item even field-item-first field-item-last field-item-0" property="content:encoded"> <p>Chinese EV manufacturer <a href="https://www.fleeteuropedays.com/team/byd/">BYD</a> wants to conquer Europe. And it wants to do so by doing two things better than its homegrown competitors: <em>understanding</em> Europe; and <em>becoming</em> European. “We are patient, and we are building for the long term”, said BYD’s vice-president Stella Li in an interview with <em>Le Journal de l’Automobile</em>.</p> <p>BYD is already setting up a factory in Hungary. It was scheduled to begin production by 2026, but that has been brought forward to the end of 2025. A second factory in Turkey will cater to local and European demand. And BYD is not excluding the possibility of setting up a third factory in Europe, if the need arises. Each factory has the capacity to produce 150,000 cars per year – BEVs and PHEVs. That would make for a total annual capacity of 450,000 units.</p> <p>Clearly, this strategy is a response to the EU’s introduction, in July, to move forward with<a href="https://www.fleeteurope.com/en/manufacturers/europe/features/eu-moves-forward-extra-tariffs-chinese-bevs?t%5B0%5D=Import%20tariffs&t%5B1%5D=OEM&curl=1"> tariffs on EVs manufactured in China</a>. “Politicians are overreacting to the arrival of Chinese manufacturers,” says Ms Li. “This is exactly what the Japansese OEMs experiences in the 1970s and 80s, and after them, the Koreans. Today, nobody questions their presence in Europe. We want to achieve the same, by setting down roots in Europe and becoming a local company.”</p> <p>That includes getting to know the complexity of the European market – or rather markets: “There are as many consumption patterns and taxation systems as there are countries. That means we’ll have to convince customers country by country.”</p> <p>After sponsoring mega events like the Euro 2024 in Germany (<em>pictured</em>), BYD will now focus on communicating its technology and quality of service. In 2025, it plans to launch four or five more models, to add to the six already being offered in Europe today. In 2026, BYD will start marketing models designed specifically for the European market. </p> <p>Last but not least: as part of its pathway to success, BYD plans to focus on securing high residual values, and on the <a href="https://www.fleeteurope.com/en/new-energies/europe/features/byd-targets-european-fleet-sector?a=JMA06&t%5B0%5D=BYD&t%5B1%5D=Fleet%20Europe%20Days&curl=1">corporate fleet segment</a>. </p> <p><em>Image: BYD</em></p> </div> </div> <div class="author">Authored by: <b>Frank Jacobs</b></div><div class="field-regions-with-themes field-name-field-channels"><div class="field-item"><a href="/en/themes/new-energies">New Energies</a></div><div class="field-item"><a href="/en/regions/europe">Europe</a></div></div><div class="required-fields group-footer field-group-html-element"><div class="addthis-wrapper"> <div class="addthis_inline_share_toolbox" data-url="" data-title="BYD wants to be a “European” manufacturer" data-description="Chinese EV manufacturer BYD wants to conquer Europe. And it wants to do so by doing two things better than its homegrown competitors: understanding Europe; and becoming European. “We are patient, and..." data-media="https://www.fleeteurope.com/sites/default/files/field/image/byd_euro_2024.jpg"> </div> <div class="label-share"> <span>Share</span> </div> </div> </div></div><span property="dc:title" content="BYD wants to be a “European” manufacturer" class="rdf-meta element-hidden"></span> </article> </div> <div class="region region-content-footer"> <div id="block-bean-marketplace-link" class="block block-bean"> <div class="entity entity-bean bean-block-image clearfix" about="/en/block/marketplace-link" typeof=""> <div class="content"> <div class="group-header field-group-div"><div class="field field-name-field-image field-type-image field-label-hidden "> <div class="field-item even field-item-first field-item-last field-item-0"><div style="background-image: 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