Online Dating and Discovery Association (ODDA)

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class="nav-main-link" href="https://theodda.org/whats-happening/">News & Events</a> </li> <li class="nav-main-item menu-item menu-item-type-post_type menu-item-object-page menu-item-25"> <a class="nav-main-link" href="https://theodda.org/media/">Media</a> </li> </ul> <span class="d-block d-md-none nav__pattern"><img src="/wp-content/themes/website-oda/_assets/elements/pattern-mobile-nav.svg" alt="Pattern - Nav"></span> </nav> </div> </header> <main id="view__front-page"> <section class="component__banner text-bg-secondary padding_narrow"> <div class="inner"> <div> <span class="content"> <h1 class="display-3">Welcome to<br /> the Online Dating and Discovery Association</h1> <p class="lead">The global voice in the online dating and social discovery industry. Our mission is to promote safe, responsible and enjoyable dating and social experiences for everyone.</p> </span> </div> <div class="image"> <img src="https://theodda.org/wp-content/uploads/2023/05/home-banner-image.png" alt=""> </div> </div> </section> <section class="builder-block component__basic-text bg__default padding_top__default padding_bottom__normal" id=""> <div class="container"> <div class="row justify-content-center justify-content-sm-center justify-content-md-center"> <div class="col-12 col-sm-10 col-md-8"> <h2>In 2014, the online dating sector came together to create the ODA – a unifying force committed to setting industry standards and speaking out with one powerful voice. In 2024, we relaunched as the Online Dating and Discovery Association (ODDA) encompassing both dating and social discovery services.</h2> <p align="justify"><a href="#" data-target="rm_sA2dG" class="btn-arrow readmore_button">Read More</a><div id="rm_sA2dG" class="readmore"></p> <p>At the ODDA, we’re more than just a trade association – we’re a movement for positive change in the online dating and social discovery sector. Our vision is a world where online dating and social discovery is safe, inclusive, and fosters many happy relationships and friendships.</p> <p>We work tirelessly to represent the unified voice of the sector, putting trust and safety first in everything we do. Our mission is to encourage innovative solutions to challenges, while creating a safe, trustworthy, and positive dating and social experience for all consumers.</p> <p>As the recognized voice of the sector, we’re supported by a membership that believes in trust, safety, and privacy. We work with members and partners to set standards for good practice, promote positive PR campaigns, and engage with policymakers to advocate for policies that support the sector.</p> <p>Through high-quality research, thought-leadership opportunities, and resources that empower smart online dating, we’re changing the narrative around online dating. Join us in creating a brighter future for online dating and social discovery!</p> <p align="justify"></div></p> </div> </div> </div> </section> <section class="builder-block component__media bg__default padding_top__none padding_bottom__normal media__image layout__full" id=""> <div class="container"> <div class="row "> <div class="justify-content-center"> <div class="inner"> <picture> <source srcset="https://theodda.org/wp-content/uploads/2023/05/oda-home-banner.webp" type="image/webp"> <source srcset="https://theodda.org/wp-content/uploads/2023/05/oda-home-banner.jpg" type="image/jpeg"> <img src="https://theodda.org/wp-content/uploads/2023/05/oda-home-banner.jpg" alt="oda-home-banner"> </picture> </div> </div> </div> </div> </section> <section class="builder-block component__section-title bg__default padding_top__default padding_bottom__narrow" id=""> <div class="container"> <div class="row"> <div class="col-12"> <div class="inner"> <h3 class="display-1">Standards & Guidance</h3> <img src="/wp-content/themes/website-oda/_assets/elements/section-title-background.svg" alt=""> </div> </div> </div> </div> </section> <div class="builder-block component__internal-links bg__default padding_top__none padding_bottom__default block__grid" id=""> <div class="container"> <div class="row"> <div class="col"> <div class="inner"> <div class="swiper" id="swiper__qPJugOcC4S"> <div class="swiper-wrapper"> <div class="swiper-slide"> <article class="card__internal-link block__grid border__default"> <div class="card__body"> <h5 class="card-title h3 ">Standards and Guidance </h5> <p class="card-text">Including data privacy, education and consumer awareness, and user safety.</p> </div> <div class="card__footer bg-transparent"> <a href="https://theodda.org/for-industry/standards-and-guidance-2/" class="btn-arrow m-0 arrow__default">Read more</a> </div> </article> </div> </div> </div> </div> </div> </div> <div class="swiper__pagination d-md-none bg__default" id="swiper__qPJugOcC4S-pagination"></div> </div> </div> <section class="builder-block component__section-title text-bg-primary100 padding_top__default padding_bottom__narrow" id=""> <div class="container"> <div class="row"> <div class="col-12"> <div class="inner"> <h3 class="display-1">Our Guiding Principles</h3> <img src="/wp-content/themes/website-oda/_assets/elements/section-title-background.svg" alt=""> </div> </div> </div> </div> </section> <section class="builder-block component__icon-grid text-bg-primary100 padding_top__none padding_bottom__default" id="home-icon-grid"> <div class="container"> <div class="row"> <div class="col"> <div class="swiper" id="swiper__ElnCM1XN4q"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="icon__grid-item"> <div class="item__icon"> <img src="https://theodda.org/wp-content/uploads/2023/05/icon-1.png" alt="Icon | "> </div> <div class="item__content"> <p>We believe that collaboration is key. That’s why we work together to develop sector standards, safety guidance, and other content to benefit everyone.</p> </div> </div> </div> <div class="swiper-slide"> <div class="icon__grid-item"> <div class="item__icon"> <img src="https://theodda.org/wp-content/uploads/2023/05/icon-2.png" alt="Icon | "> </div> <div class="item__content"> <p>We prioritise inclusivity. Our standards and materials promote safety and wellbeing for all services and agencies.</p> </div> </div> </div> <div class="swiper-slide"> <div class="icon__grid-item"> <div class="item__icon"> <img src="https://theodda.org/wp-content/uploads/2023/05/icon-3.png" alt="Icon | "> </div> <div class="item__content"> <p>Compliance is crucial. We prioritise legal compliance and safeguarding personal data, privacy, and consumer protection law for service providers.</p> </div> </div> </div> <div class="swiper-slide"> <div class="icon__grid-item"> <div class="item__icon"> <img src="https://theodda.org/wp-content/uploads/2023/05/icon-4.png" alt="Icon | "> </div> <div class="item__content"> <p>We conduct research, gather public opinion, and seek advice from the sector to ensure our work is evidence-based and influential.</p> </div> </div> </div> <div class="swiper-slide"> <div class="icon__grid-item"> <div class="item__icon"> <img src="https://theodda.org/wp-content/uploads/2023/05/icon-5.png" alt="Icon | "> </div> <div class="item__content"> <p>We respond constructively to regulators, the media, and other agencies. We share data and explain the sector and how it works in as clear and honest a way as possible.</p> </div> </div> </div> <div class="swiper-slide"> <div class="icon__grid-item"> <div class="item__icon"> <img src="https://theodda.org/wp-content/uploads/2023/05/icon-6.png" alt="Icon | "> </div> <div class="item__content"> <p>Our goal is to promote customer choice and value for dating and social discovery services by establishing regulatory environments that support their operation.</p> </div> </div> </div> <div class="swiper-slide"> <div class="icon__grid-item"> <div class="item__icon"> <img src="https://theodda.org/wp-content/uploads/2023/05/icon-7.png" alt="Icon | "> </div> <div class="item__content"> <p>We will look to our members to be clear with users and others on their support for the Association and their commitment to the standards the ODDA develops and promotes.</p> </div> </div> </div> <div class="swiper-slide"> <div class="icon__grid-item"> <div class="item__icon"> <img src="https://theodda.org/wp-content/uploads/2023/05/icon-8.png" alt="Icon | "> </div> <div class="item__content"> <p>We will work to promote the belief no service should act in ways that bring the industry into disrepute. Membership is subject to this principle.</p> </div> </div> </div> </div> </div> <div id="swiper__ElnCM1XN4q-pagination" class="swiper__pagination"></div> </div> </div> </div> </section> <section class="builder-block component__basic-text text-bg-light padding_top__default padding_bottom__none" id=""> <div class="container"> <div class="row justify-content-center justify-content-sm-center justify-content-md-center"> <div class="col-12 col-sm-12 col-md-12"> <h3 class="display-3">News & Events</h3> <p><a class="btn-default" href="https://theodda.org/whats-happening/">View all</a></p> </div> </div> </div> </section> <section class="builder-block component__article-overview padding_top__none padding_bottom__default" id=""> <div class="component__article-overview "> <div class="container"> <div class="row"> <div class="col"> <div class="swiper" id="swiper__HpdAS8hPbn"> <div class="swiper-wrapper"> <div class="swiper-slide"> <article class="article__item"> <a href="https://theodda.org/whats-happening/sms-investigations-into-apple-google/"> <div class="item__image ratio"> <img class="default-image" src="https://theodda.org/wp-content/themes/website-oda/_assets/elements/oda-default-news.png" alt=""> </div> <div class="item__content"> <span class="d-block"> <span class="d-block title h4">Strategic Market Status Investigations into Apple’s and Google’s mobile ecosystems</span> <span class="d-block excerpt">The ODDA recently wrote to the Competition and Markets Authority (CMA) in response to their Invitation to Comment (ItC) on the investigation into the ecosystems of Apple and Google. The…</span> </span> <span class="btn-arrow">Read more</span> <span class="d-block author">Written by Ann Austin<br />17th February 2025</span> </div> </a> <div class="item__category"><a href="/whats-happening/category/news">News</a></div> </article> </div> <div class="swiper-slide"> <article class="article__item"> <a href="https://theodda.org/whats-happening/odda-launches-date-safe-campaign/"> <div class="item__image ratio"> <img class="" src="https://theodda.org/wp-content/uploads/2025/02/Campaign-News-cover-e1738930663108.jpg" alt=""> </div> <div class="item__content"> <span class="d-block"> <span class="d-block title h4">ODDA Launches its ‘Date Safe to Date Great’ Campaign</span> <span class="d-block excerpt">This week, we’ve launched our ‘Date Safe to Date Great’ campaign to coincide with Valentine’s Day on 14th February. The campaign sets out some simple tips for users of online…</span> </span> <span class="btn-arrow">Read more</span> <span class="d-block author">Written by Ann Austin<br />7th February 2025</span> </div> </a> <div class="item__category"><a href="/whats-happening/category/news">News</a></div> </article> </div> <div class="swiper-slide"> <article class="article__item"> <a href="https://theodda.org/whats-happening/response-to-ofcom-priorities-consultation-2025/"> <div class="item__image ratio"> <img class="default-image" src="https://theodda.org/wp-content/themes/website-oda/_assets/elements/oda-default-news.png" alt=""> </div> <div class="item__content"> <span class="d-block"> <span class="d-block title h4">ODDA response to Ofcom consultation on priorities for 2025/26</span> <span class="d-block excerpt">The ODDA has submitted its response to Ofcom’s ‘Plan of Work’ for 2025/6. 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