Home - Aurora

<!DOCTYPE html>       <html lang="en">  <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://aurora.dawn.com/","20180222125507","https://web.archive.org/","web","/_static/", "1519304107"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />   <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">  <title>Home - Aurora</title> <meta name="subject" content="Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry."/> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:locale" content="en_US"/> <link rel="canonical" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/"/> <link rel="dns-prefetch" href="//web.archive.org/web/20180222125507/https://i.dawn.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20180222125507/https://ajax.googleapis.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20180222125507/https://cdnjs.cloudflare.com/"> <link rel="archives" href="https://aurora.dawn.com/archive"/> <link rel="index" href="https://aurora.dawn.com/home"/> <meta property="og:image" content="https://web.archive.org/web/20180222125507im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20180222125507im_/http://aurora.dawn.com/_img/social-default.jpg"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20180222125507\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20180222125507\/https:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20180222125507\/https:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20180222125507\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20180222125507\/https:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <link rel="preload" as="style" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/_css/all.20180222134211.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/_css/roboto.20171208132309.css"> <link rel="preload" as="script" href="https://web.archive.org/web/20180222125507/https://code.jquery.com/jquery-3.2.1.min.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/_js/all.20180208183909.js"> <link rel="stylesheet" href="https://web.archive.org/web/20180222125507cs_/https://aurora.dawn.com/_css/all.20180222134211.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20180222125507cs_/https://aurora.dawn.com/_css/roboto.20171208132309.css" media="all">  <script async="async" src="https://web.archive.org/web/20180222125507js_/https://www.googletagservices.com/tag/js/gpt.js"></script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-DESKTOP-TOP', [[728,90],[970,90],[970,250]], 'div-gpt-ad-1510380105517-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728,90], 'div-gpt-ad-1509519280329-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728,90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-MOBILE-TOP', [[320,50],[728,90],[320,100]], 'div-gpt-ad-1518611317921-0').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().setTargeting('category', 'Home'); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); </script>   <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { function isEnabled(div) { if (!div) return false; var display = $(div).css('display'); var parent = $(div).parent(); if (display == 'none') return false; if (parent.is('body')) { return true; } else { return isEnabled(parent); } } var resetCorrelator = true; // issue #470 for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if (isEnabled(div)) { googletag.pubads().refresh([slot], {changeCorrelator: resetCorrelator}); resetCorrelator = false; } } // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px'}); $renderedSlot.rad({allowBiggerSizing:'true'}); } } if (isPriorityAd) { if (width && height) { var onMouseOut = "javascript:this.style.overflow='hidden';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.height(height);"; var onMouseOver = "javascript:this.style.overflow='visible';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.contents().height();" // weird, adding this fixes Firefox expanding issue +"setTimeout(function(){__adi.height(__adi.contents().height() || height);}, 10);"; $renderedSlot.parents('.js-ad').attr('onMouseOver', onMouseOver); $renderedSlot.parents('.js-ad').attr('onMouseOut', onMouseOut); } } } }); }); } </script>   <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20180222125507/https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('set', 'dimension1', 'Home'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script>   <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script>   </head> <body class="home"> <div class="p-2 ad--top-leaderboard d-none d-sm-block">   <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;padding-bottom:12.362637362637%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1510380105517-0" class="ad__wrapper__slot" style="width:728px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1510380105517-0'); });</script> </div> </div> </div> </div>  </div> <div class="p-2 ad--top-leaderboard d-block d-sm-none">   <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:320px;padding-bottom:15.625%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1518611317921-0" class="ad__wrapper__slot" style="width:320px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1518611317921-0'); });</script> </div> </div> </div> </div>  </div> <header class="mb-4 sticky theme--cream-light"> <div class="container-fluid mast mast--sticky"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="mb-2 ml-4 pl-2"> <a href="/web/20180222125507/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle size-three text--400 text--light-purple m-0">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="absolute absolute--right"> <div class="mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20180222125507/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20180222125507im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20180222125507/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20180222125507im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box text-center d-none d-sm-inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search col-offset-2 col-8 p-1 col-sm-12 m-1 text--gray border border--light-pink" placeholder="Search" required id="q" type="text" name="q"></div></form></div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--home "><a class="" href="/web/20180222125507/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20180222125507/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20180222125507/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20180222125507/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20180222125507/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20180222125507/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20180222125507/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20180222125507/https://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 md-slideshow-nav--visible slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1142835" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142835/face-appeal"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/large/2018/01/5a62e6333cf1d.jpg" alt="Face Appeal"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142835" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142835/face-appeal" class="story__link"><strong>Face Appeal</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">From rotogravure to offset to screen and digital, today, technology has opened up the designer’s imagination. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1142815" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142815/branding-in-a-modern-economy"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/large/2018/02/5a8e7cc4325a0.jpg" alt="Branding in a modern economy"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142815" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142815/branding-in-a-modern-economy" class="story__link"><strong>Branding in a modern economy</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Three leading marketers on brand leadership in a modern economy. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story " data-id="1142806" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142806/house-of-coffee"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/large/2018/01/5a696decc718f.jpg" alt="House of coffee"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142806" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142806/house-of-coffee" class="story__link"><strong>House of coffee</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Charting the evolution of Espresso. </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class="text-center "> <h2 class="badge size-seven text-center text--300 caps bald ">Latest</h2> </div> <div class="mr-4 mb-4 p-4">  <article class="box story mb-4 pb-4" data-id="1142846" data-layout="story">  <div class=" mb-2"> <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142846/fear-of-creativity"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/thumbnail/2017/12/5a3ad7f7f08c8.jpg" alt="Fear of creativity"/></a></div> </figure>  <h2 data-layout="story" data-id="1142846" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142846/fear-of-creativity" class="story__link"><strong>Fear of creativity</strong></a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1142820" data-layout="story">  <div class=" mb-2"> <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142820/then-or-now"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/thumbnail/2017/12/5a375b8ae521a.jpg" alt="Then or now?"/></a></div> </figure>  <h2 data-layout="story" data-id="1142820" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142820/then-or-now" class="story__link"><strong>Then or now?</strong></a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1142819" data-layout="story">  <div class=" mb-2"> <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142819/how-smart-is-your-agency"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/thumbnail/2017/12/5a37591edbee1.jpg" alt="How smart is your agency?"/></a></div> </figure>  <h2 data-layout="story" data-id="1142819" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142819/how-smart-is-your-agency" class="story__link"><strong>How smart is your agency?</strong></a></h2> </article>  </div> </div> </div> <div class="row"> <div class="col-12"> <div class="text-center pt-4"> <h2 class="badge size-eight text-center text--300 caps bald ">Featured Stories</h2> </div> <br> <br> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142851" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142851/catching-the-creative-keera"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/large/2017/12/5a3af181a8d21.jpg" alt="Catching the creative keera"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="badge size-three text-center border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142851" class="story__title size-seven text-center text--400 "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142851/catching-the-creative-keera" class="story__link"><strong>Catching the creative keera</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 ">Umair Kazi, Partner, Ishtehari, in profile. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142856" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142856/evolution-in-digitising-ooh"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/large/2018/02/5a8662e3cce00.jpg" alt="Evolution in Digitising OOH"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="badge size-three text-center border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span> </div>  <h2 data-layout="story" data-id="1142856" class="story__title size-seven text-center text--400 "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142856/evolution-in-digitising-ooh" class="story__link"><strong>Evolution in Digitising OOH</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 ">Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest. </div> </article>  </div> </div><div class="clear--both"> </div></div> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142847" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142847/from-tea-peddlers-to-digital-engagers"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/thumbnail/2017/12/5a3ae13f8023c.jpg" alt="From tea peddlers to digital engagers"/></a></div> </figure>  <h2 data-layout="story" data-id="1142847" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142847/from-tea-peddlers-to-digital-engagers" class="story__link"><strong>From tea peddlers to digital engagers</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">The evolution of media advertising platforms in Pakistan. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142809" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142809/the-sme-opportunity-in-a-connected-world"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/thumbnail/2017/12/5a35e4aa21665.jpg" alt="The SME opportunity in a connected world"/></a></div> </figure>  <h2 data-layout="story" data-id="1142809" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142809/the-sme-opportunity-in-a-connected-world" class="story__link"><strong>The SME opportunity in a connected world</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142861" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4" data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142861/from-support-medium-to-starring-role"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/thumbnail/2017/12/5a3c09dc76638.jpg" alt="From support medium to starring role"/></a></div> </figure>  <h2 data-layout="story" data-id="1142861" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142861/from-support-medium-to-starring-role" class="story__link"><strong>From support medium to starring role</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142849" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left col-sm-4 col-12 px-0 mr-4" data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142849/telling-the-story"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/thumbnail/2017/12/5a3aee774bd6e.jpg" alt="Telling the story"/></a></div> </figure>  <h2 data-layout="story" data-id="1142849" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142849/telling-the-story" class="story__link"><strong>Telling the story</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Lauding the industry’s new approaches to storytelling. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142876" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Recent" href="/web/20180222125507/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142876/the-power-of-research"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/thumbnail/2018/02/5a7d790e60495.jpg" alt="The power of research"/></a></div> </figure>  <h2 data-layout="story" data-id="1142876" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142876/the-power-of-research" class="story__link"><strong>The power of research</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">How research-based methodologies can help build brands and increase customers. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142805" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142805/how-women-are-acing-the-marketing-function"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/thumbnail/2017/12/5a35dbc2c253d.jpg" alt="How women are acing the marketing function"/></a></div> </figure>  <h2 data-layout="story" data-id="1142805" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142805/how-women-are-acing-the-marketing-function" class="story__link"><strong>How women are acing the marketing function</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Women in the region are making all the right moves, writes Anthony J. Permal. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142811" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142811/bringing-on-the-marketing-wizardry"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/thumbnail/2017/12/5a36de63b8284.jpg" alt="Bringing on the marketing wizardry"/></a></div> </figure>  <h2 data-layout="story" data-id="1142811" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142811/bringing-on-the-marketing-wizardry" class="story__link"><strong>Bringing on the marketing wizardry</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">How entrepreneurship is paving the way for innovations in marketing? </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142826" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Magazine" href="/web/20180222125507/https://aurora.dawn.com/magazine" class="">Magazine</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142826/the-excitement-of-constant-change"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/thumbnail/2018/01/5a4dae19b0f4f.jpg" alt="The excitement of constant change"/></a></div> </figure>  <h2 data-layout="story" data-id="1142826" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142826/the-excitement-of-constant-change" class="story__link"><strong>The excitement of constant change</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Syed Amir Haleem gives his digital predictions for 2018. </div> </article>  </div> </div><div class="clear--both"> </div></div> </div> </div> <div class="my-2">   <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;padding-bottom:12.362637362637%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <br> <div class="row"> <div class="col-12"> <h2 class="badge size-six text--300 caps bald pl-0 pt-4">Editor's Picks</h2> <div class="theme px-2"> <div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142830" data-layout="story">  <figure class="media media--left col-sm-7 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142830/not-quite-everything-has-changed"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/medium/2017/12/5a37fc42d2dbd.jpg" alt="Not quite everything has changed"/></a></div> </figure>  <h2 data-layout="story" data-id="1142830" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142830/not-quite-everything-has-changed" class="story__link"><strong>Not quite everything has changed</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">Patrick Collister, Creative Director, The Zoo at Google, on 70 years from a global perspective </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142801" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142801/destination-pakistan"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/medium/2017/12/5a3132e2152ec.jpg" alt="Destination Pakistan"/></a></div> </figure>  <h2 data-layout="story" data-id="1142801" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142801/destination-pakistan" class="story__link"><strong>Destination Pakistan</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">How social media is impacting internal tourism in Pakistan. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142396" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142396/a-journey-of-a-thousand-smiles"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/medium/2017/09/59cbe835690f1.jpg" alt="A journey of a thousand smiles"/></a></div> </figure>  <h2 data-layout="story" data-id="1142396" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142396/a-journey-of-a-thousand-smiles" class="story__link"><strong>A journey of a thousand smiles</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">Masarrat Misbah – beautician, entrepreneur and philanthropist – in profile </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142844" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142844/a-wide-breadth-of-experience"><img src="https://web.archive.org/web/20180222125507im_/https://i.dawn.com/medium/2017/12/5a39d0bfab649.jpg" alt="A wide breadth of experience"/></a></div> </figure>  <h2 data-layout="story" data-id="1142844" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142844/a-wide-breadth-of-experience" class="story__link"><strong>A wide breadth of experience</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">Review: Emerging Dynamics of Management by Sirajuddin Aziz </div> </article>  </div> </div> </div> </div> <br> <br> <div class="row"> <div class="col-lg-6 col-12"> <div class="equalize theme">  <section class="widget theme widget-popular col-sm-9 col-12 mx-auto" data-type="popular" data-id="180"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-center modifywidget-title-large modifywidget-title-light modifywidget-title-uppercase"><span>Most Popular</span></h2> </div> <div class="widget__main "> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142846" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/news/1142846/fear-of-creativity"><img src="https://web.archive.org/web/20180222125507im_/http://i.dawn.com/thumbnail/2017/12/5a3ad7f7f08c8.jpg" alt="Fear of creativity"/></a></div> </figure>  <h2 data-layout="story" data-id="1142846" class="story__title size-five "><a href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/news/1142846/fear-of-creativity" class="story__link"><strong>Fear of creativity</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142806" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/news/1142806/house-of-coffee"><img src="https://web.archive.org/web/20180222125507im_/http://i.dawn.com/thumbnail/2018/01/5a696decc718f.jpg" alt="House of coffee"/></a></div> </figure>  <h2 data-layout="story" data-id="1142806" class="story__title size-five "><a href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/news/1142806/house-of-coffee" class="story__link"><strong>House of coffee</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142856" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/news/1142856/evolution-in-digitising-ooh"><img src="https://web.archive.org/web/20180222125507im_/http://i.dawn.com/thumbnail/2018/02/5a8662e3cce00.jpg" alt="Evolution in Digitising OOH"/></a></div> </figure>  <h2 data-layout="story" data-id="1142856" class="story__title size-five "><a href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/news/1142856/evolution-in-digitising-ooh" class="story__link"><strong>Evolution in Digitising OOH</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142809" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/news/1142809/the-sme-opportunity-in-a-connected-world"><img src="https://web.archive.org/web/20180222125507im_/http://i.dawn.com/thumbnail/2017/12/5a35e4aa21665.jpg" alt="The SME opportunity in a connected world"/></a></div> </figure>  <h2 data-layout="story" data-id="1142809" class="story__title size-five "><a href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/news/1142809/the-sme-opportunity-in-a-connected-world" class="story__link"><strong>The SME opportunity in a connected world</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142805" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/news/1142805/how-women-are-acing-the-marketing-function"><img src="https://web.archive.org/web/20180222125507im_/http://i.dawn.com/thumbnail/2017/12/5a35dbc2c253d.jpg" alt="How women are acing the marketing function"/></a></div> </figure>  <h2 data-layout="story" data-id="1142805" class="story__title size-five "><a href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/news/1142805/how-women-are-acing-the-marketing-function" class="story__link"><strong>How women are acing the marketing function</strong></a></h2> </article>  </div> </div><div class="clear--both"> </div></div> </div> </section>  </div> </div> <div class="col-lg-6 col-12"> <div class="equalize">  <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-center modifywidget-title-large modifywidget-title-light modifywidget-title-uppercase"><span>Contributors</span></h2> </div> <div class="widget__main "> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Talha bin Hamid" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/authors/3341/talha-bin-hamid" class="">Talha bin Hamid</a></h2> </div>  <article class="box story " data-id="1142431" data-layout="story">  <h2 data-layout="story" data-id="1142431" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142431/is-iphone-x-samsungs-most-profitable-product" class="story__link"><strong>Is iPhone X Samsung’s most profitable product?</strong></a></h2> </article>  </div> </div> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Amber Arshad" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/authors/3256/amber-arshad" class="">Amber Arshad</a></h2> </div>  <article class="box story " data-id="1142860" data-layout="story">  <h2 data-layout="story" data-id="1142860" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142860/the-bb-boom" class="story__link"><strong>The BB boom</strong></a></h2> </article>  </div> </div> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Rashna Abdi" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/authors/3373/rashna-abdi" class="">Rashna Abdi</a></h2> </div>  <article class="box story " data-id="1142838" data-layout="story">  <h2 data-layout="story" data-id="1142838" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142838/70-steps-forward-and-several-back" class="story__link"><strong>70 steps forward and several back</strong></a></h2> </article>  </div> </div> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Ayesha Shaikh" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/authors/3241/ayesha-shaikh" class="">Ayesha Shaikh</a></h2> </div>  <article class="box story " data-id="1142851" data-layout="story">  <h2 data-layout="story" data-id="1142851" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142851/catching-the-creative-keera" class="story__link"><strong>Catching the creative keera</strong></a></h2> </article>  </div> </div> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Faraz Maqsood Hamidi" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/authors/3213/faraz-maqsood-hamidi" class="">Faraz Maqsood Hamidi</a></h2> </div>  <article class="box story " data-id="1142458" data-layout="story">  <h2 data-layout="story" data-id="1142458" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142458/victorias-secret" class="story__link"><strong>Victoria’s secret</strong></a></h2> </article>  </div> </div> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Julian Saunders" href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/authors/3247/julian-saunders" class="">Julian Saunders</a></h2> </div>  <article class="box story " data-id="1142819" data-layout="story">  <h2 data-layout="story" data-id="1142819" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180222125507/https://aurora.dawn.com/news/1142819/how-smart-is-your-agency" class="story__link"><strong>How smart is your agency?</strong></a></h2> </article>  </div> </div><p class="text-center m-0 pb-2"> <span class="badge size-three theme--cream-light badge--readmore p-2"><a title="View More" href="/web/20180222125507/https://aurora.dawn.com/authors" class="">View More</a></span> </p></div> </section>  </div> </div> <div class="col-lg-5 col-12"> </div> </div> </main> </div> </div> <div class="my-2 px-2">   <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;padding-bottom:12.362637362637%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1509519280329-0" class="ad__wrapper__slot" style="width:728px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1509519280329-0'); });</script> </div> </div> </div> </div>  </div> <footer class="pt-6 theme--cream-light border--top border--extra-thick border--light-purple"> <div class="mx-2"> <div class="container-fluid"> <div class="row"> <div class="col-lg-7 col-12"> <div class="row"> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="530"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-off"><span>Issue July-Aug 2017</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/issue/2017/7"><img width="100%" src="//web.archive.org/web/20180222125507im_/https://i.dawn.com/widgets/upload-image-599ec7e22fa9a.jpg" alt="Issue July-Aug 2017"/></a> <h6 class="widget__blurb size-six text-center">July-Aug</h6> </div> </section>  </div> </div> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="539"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-off"><span>Issue Sep-Oct 2016</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/issue/2017/9"><img width="100%" src="//web.archive.org/web/20180222125507im_/https://i.dawn.com/widgets/upload-image-59d328b54dfe5.jpg" alt="Issue Sep-Oct 2016"/></a> <h6 class="widget__blurb size-six text-center">Sept-Oct</h6> </div> </section>  </div> </div> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="531"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-off"><span>Issue Nov-Dec 2017</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20180222125507/http://aurora.dawn.com/issue/2017/11"><img width="100%" src="//web.archive.org/web/20180222125507im_/https://i.dawn.com/widgets/upload-image-5a4c963c28c38.png" alt="Issue Nov-Dec 2017"/></a> <h6 class="widget__blurb size-six text-center">Nov-Dec</h6> </div> </section>  </div> </div> </div> </div> <div class="col-sm-offset-4 col-sm-4 col-lg-offset-0 col-lg-5 col-12"> <div class="pb-4 text-center"> <ul class="nav"> <li class="nav__item image--gray"><a href="/web/20180222125507/https://aurora.dawn.com/subscribe"><img class="border" alt="Subscribe to Aurora" src="/web/20180222125507im_/https://aurora.dawn.com/_img/subscribe.20180222175500.png"/></a></li> </ul> </div> </div> <div class="col-sm-offset-2 col-sm-8 col-12"> <div class="mb-4"> <ul class="nav nav--aurora-footer text-center"> <li class="nav__item"><a class="theme--purple-light" href="/web/20180222125507/https://aurora.dawn.com/">Home</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180222125507/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180222125507/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180222125507/https://aurora.dawn.com/people">People</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180222125507/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180222125507/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180222125507/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180222125507/https://aurora.dawn.com/trends">Trends</a></li>  <li class="nav__item"><a class="size-three caps theme--purple-light" href="/web/20180222125507/https://aurora.dawn.com/about-us">About Us</a></li> </ul> </div> </div> <div class="col-12"> <div class="footer--note size-two text-center mb-4"> <p class="text--dark-magenta"> For questions regarding subscription and timely delivery, please contact on the following numbers or visit <br/> (ISB) +92-51-220-2701-5 • Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 <br/> (KHI) +92-21-3561-3066/7 • Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 <br/> (LHR) +92-42-3575-8120-25 • 20-N, Gulberg II Lahore, 54660 <br/> <a class="text--london-hue" href="https://web.archive.org/web/20180222125507/http://www.dawn.com/terms">Terms and Conditions</a> • <a class="text--london-hue" href="https://web.archive.org/web/20180222125507/http://www.dawn.com/privacy">Privacy Policy</a> <br/> </p> <img class="compunode" src="/web/20180222125507im_/https://aurora.dawn.com/_img/compunode.png" style="width:100px" class="my-4 py-4"/><br/><br/> </div> </div> </div> </div> </div> <script src="https://web.archive.org/web/20180222125507js_/https://code.jquery.com/jquery-3.2.1.min.js" defer="true"></script> <script src="https://web.archive.org/web/20180222125507js_/https://aurora.dawn.com/_js/all.20180208183909.js" defer="true"></script>  <script type="text/javascript"> _atrk_opts = { atrk_acct:"1DJ3k1acFH00UN", domain:"dawn.com",dynamic: true}; (function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; as.src = "https://web.archive.org/web/20180222125507/https://d31qbv1cthcecs.cloudfront.net/atrk.js"; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })(); </script> <noscript><img src="https://web.archive.org/web/20180222125507im_/https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1DJ3k1acFH00UN" style="display:none" height="1" width="1" alt=""/></noscript>   <script type="text/javascript"> var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 62163; _sf_async_config.domain = "dawn.com"; _sf_async_config.useCanonical = true; _sf_async_config.sections = "aurora.dawn.com,Home"; _sf_async_config.authors = ""; /** CONFIGURATION END **/ (function(){ function loadChartbeat() { window._sf_endpt = (new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20180222125507/https://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script>   <script type="text/javascript"> if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20180222125507/http://aurora.dawn.com/issue/2017/7');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20180222125507/http://aurora.dawn.com/issue/2017/9');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20180222125507/http://aurora.dawn.com/issue/2017/11');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20180222125507/http://aurora.dawn.com/issue/2017/1');}); </script>  </footer>  </body> </html>

CINXE.COM

Home - Aurora