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<div class="col-md-12 mx-auto mt-3"> <p>Using technical SEO to make a website Google-friendly and gain rankings in a saturated market.</p> </div> </div> </div> </div> <div id="primary" class="content-area"> <main id="main" class="site-main"> <div class="content"> <section class="case-study_information"> <div class="container"> <div class="row"> <div class="col-12"> <div class="title"> <h1>Tech-focused SEO</h1> <p><p><span style="font-weight: 400">Explore our collection of B2C (business to consumer) case studies to see the impact of our campaigns. We've collaborated with a wide range of B2C clients, developing their digital marketing strategies, growing their digital footprint, and growing their customer base. Our solutions are customized to suit your specific business requirements, with a core focus on increasing your online visibility, leading to measurable impact.</span></p></p> <a class="pulse free-seo-analysis" href="/contact-us/"> <span> <svg version="1.1" id="Layer_1" width="40px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <style type="text/css"> .st0{fill:#85BD3C;} </style> <g> <g> <path class="st0" d="M457.6,134.7c-30,0-54.4,24.4-54.4,54.4c0,10.9,3.3,21.1,8.8,29.6l-58.7,58.7c-8.5-5.6-18.7-8.8-29.6-8.8 c-11.3,0-21.9,3.5-30.6,9.4l-59.3-59.3c5.6-8.5,8.8-18.7,8.8-29.6c0-30-24.4-54.4-54.4-54.4s-54.4,24.4-54.4,54.4 c0,10.9,3.3,21.1,8.8,29.6L84,277.4c-8.5-5.6-18.7-8.8-29.6-8.8C24.4,268.6,0,293,0,323s24.4,54.4,54.4,54.4s54.4-24.4,54.4-54.4 c0-10.9-3.3-21.1-8.8-29.6l58.7-58.7c8.5,5.6,18.7,8.8,29.6,8.8c10.9,0,21.1-3.3,29.6-8.8l59.7,59.7c-5.2,8.3-8.2,18.2-8.2,28.7 c0,30,24.4,54.4,54.4,54.4s54.4-24.4,54.4-54.4c0-10.9-3.3-21.1-8.8-29.6l58.7-58.7c8.5,5.6,18.7,8.8,29.6,8.8 c30,0,54.4-24.4,54.4-54.4C512,159.1,487.6,134.7,457.6,134.7z M54.4,354.8c-17.6,0-31.9-14.3-31.9-31.9 c0-17.6,14.3-31.9,31.9-31.9c17.6,0,31.9,14.3,31.9,31.9C86.3,340.5,71.9,354.8,54.4,354.8z M188.3,220.9 c-17.6,0-31.9-14.3-31.9-31.9c0-17.6,14.3-31.9,31.9-31.9s31.9,14.3,31.9,31.9S205.9,220.9,188.3,220.9z M323.7,354.8 c-17.6,0-31.9-14.3-31.9-31.9s14.3-31.9,31.9-31.9c17.6,0,31.9,14.3,31.9,31.9C355.6,340.5,341.3,354.8,323.7,354.8z M457.6,220.9 c-17.6,0-31.9-14.3-31.9-31.9c0-17.6,14.3-31.9,31.9-31.9c17.6,0,31.9,14.3,31.9,31.9S475.2,220.9,457.6,220.9z"/> </g> </g> <g> <g> <path class="st0" d="M176.8,272.7c-4.4-4.4-11.5-4.4-15.9,0L138,295.6c-4.4,4.4-4.4,11.5,0,15.9c2.2,2.2,5.1,3.3,7.9,3.3 s5.8-1.1,7.9-3.3l22.9-22.9C181.2,284.2,181.2,277.1,176.8,272.7z"/> </g> </g> <g> <g> <path class="st0" d="M374,200.9c-4.4-4.4-11.5-4.4-15.9,0l-22.9,22.9c-4.4,4.4-4.4,11.5,0,15.9c2.2,2.2,5.1,3.3,7.9,3.3 c2.9,0,5.8-1.1,7.9-3.3l22.9-22.9C378.3,212.4,378.3,205.3,374,200.9z"/> </g> </g> </svg> </span> Start your next project - request a free quote today </a> </div> </div> </div> </div> </section> <section class="case-study_overview"> <div class="container"> <div class="row"> <div class="col-md-4 mx-auto mb-3">  <div class="overview"> <div class="overview-icon"> <img width="72" height="72" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-magnifier-10-72.png"><noscript><img width="72" height="72" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-magnifier-10-72.png"></noscript> </div> <p><span>+32</span> top 3 keywords</p> </div> </div> <div class="col-md-4 mx-auto mb-3">  <div class="overview"> <div class="overview-icon"> <img width="72" height="72" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-note-19-72.png"><noscript><img width="72" height="72" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-note-19-72.png"></noscript> </div> <p><span>+141</span> page 1 keywords</p> </div> </div> <div class="col-md-4 mx-auto mb-3">  <div class="overview"> <div class="overview-icon"> <img width="72" height="72" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-user-30-72.png"><noscript><img width="72" height="72" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-user-30-72.png"></noscript> </div> <p><span>+3,000</span> monthly visitors</p> </div> </div> </div> </div> </section> <section class="case-study_challenge"> <div class="container"> <div class="row"> <div class="col-12"> <div class="title"> <h2>Challenge</h2> </div> <p>Loopcloud is a comprehensive platform for music creators, offering over 4 million royalty-free samples across various genres. Despite developing a state-of-the-art website that was great for user experience and brand awareness, the complexity of the platform made identifying and solving SEO issues difficult, limiting its potential to rank in the SERPs and attract a larger user base.</p> <p>The campaign鈥檚 primary objectives were to improve the platform's search engine rankings for strategic keywords, bolster the website鈥檚 technical ability, and keep ahead of key changes within the SEO industry.</p> </div> </div> </div> </section> <section class="case-study_solution" style="background-image: url('https://www.seoworks.co.uk/wp-content/uploads/2024/08/Untitled-design-11.jpg')"> <div class="container"> <div class="row"> <div class="col-12"> <div class="title"> <h2>Solution</h2> </div> <p>The first challenge the team faced was the fact that the site didn鈥檛 use regular HTML pages, and therefore wasn鈥檛 a typical set up for a campaign. Therefore, an intricate technical strategy was developed and executed to ensure that the site became more Google-friendly while maintaining its functionality and design appeal.</p> <p>Utilising in-depth analysis we were able to identify that Google was experiencing difficulties in crawling the site due to its complexity. In order to resolve this the team made several changes to URL structure as well as addressing a number of internal linking issues - allowing Google to navigate the site with ease, drastically improving the number of indexed pages within the site.</p> <p>Using a consultative approach, our technical experts also carried out detailed audits in the wake of Google鈥檚 Core Web Vital鈥檚 introduction, as well as following changes to them. Identifying metrics that had taken significant falls, a strategy was proposed and implemented that recovered lost ground and built upon strong foundations to improve site performance and speed in line with Google鈥檚 ever-evolving guidelines.</p> </div> </div> </div> </section> <section class="case-study_result"> <div class="container"> <div class="row"> <div class="col-12"> <div class="title"> <h2>Result</h2> </div> <p>This technical SEO focus led to a huge increase in indexed pages for Loopcloud, giving them a much higher level of visibility within the SERPs and the ability to expand their reach to a larger audience.</p> <p>But that wasn鈥檛 all - the expert-led campaign provided a significant increase in valuable traffic to their website, which in turn led to a number of lucrative client conversions.</p> </div> </div> </div> </section> </div> </main> </div> </div> </div> <footer id="colophon" class="site-footer"> <section class="footer-awards"> <div class="sections-tb"> <div 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