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autocomplete="off"><input value="Click Here" id="SubmitNew" class="signUp" type="Submit"></form></div></div><div class="storySection flt"><div class="def_top"><div class="main_category flt">Marketing</div><div class="prevNextDefNames"><ul><li class="flt"><a href="/definition/affiliate-marketing"><div class="prevDef flt"><i class="prev"></i>PREV DEFINITION</div></a><div class="clr"></div><div id="prevDefLinks"><a href="/definition/affiliate-marketing">Affiliate Marketing</a><br><div class="synopsis"></div><a class="moreRead" href="/definition/affiliate-marketing">Read More</a></div></li><li class="flt"><a href="/definition/ambush-marketing"><div class="nextDef fltr">NEXT DEFINITION<i class="next"></i></div></a><div class="clr"></div><div id="prevDefLinks"><a href="/definition/ambush-marketing">Ambush Marketing</a><br><div class="synopsis">It refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship.</div><a class="moreRead" href="/definition/ambush-marketing">Read More</a></div></li><div class="clr"></div></ul></div><div class="clr"></div></div><h1 class="definitionTitle">What is 'Ambient Advertising'</h1><br><div class="section1"><div class="Normal"><strong>Definition: </strong>Ambient Advertising is about placing ads on unusual objects or in unusual places where you wouldn’t usually expect to have an advertisement.<br> <br> <strong>Description: </strong>Ambient advertising evolved as a concept because it has a lasting impact on the minds of consumers which makes it more effective. Ambient advertising is all about creativity, and how effectively the advertiser is able to communicate the message to the consumers.<br> <br> The term 'ambient' means placing the ad at unusual places or unconventional places were you wouldn't expect an advertisement. Ambient advertising can be done along with traditional means of advertisement or as a standalone form of communication.<br> <br> The idea behind ambient advertising is to surprise consumers with its placement. For example, advertising behind a car is not unusual, but using wiper as a part of adverting will look something different and will throw an element of surprise in the minds of consumers.<br> <br> Ambient advertising makes an impact because it is intelligently placed, has a wow factor to it, makes a direct impact on the mind of consumers, effective way of communicating the message across to target consumers etc.<br> <br> The first thing that will catch your eye when you are looking at an ambient advertisement would be its unusual location. The second characteristics of such an advertising is the fact that there is no repetition.<br> <br> Another thing which is important is the execution. How well the ad is being executed, or does it really creating an impact that was required for effective communication. Does it really have a wow factor? All these things are taken into consideration while designing an ambient advertising campaign.<br> <br> <meta content="cms.next" name="cmsei"> <iframe allowfullscreen="" frameborder="0" height="480" src="https://www.youtube.com/embed/X2qvhNjRTZs" width="560"></iframe></div></div><div class="clr"></div><div id="widgetSEO" class="widgetSEO"><div class="readMoreTopics seoWidget seoWidget_con clearfix"><div class="prel"><h2 class="head">Read More News on</h2><div class="nextprev-btn slider_embd"><div data-ga-onclick="Previous | href" class="prev-btn arw_blk disable flt"><span class="alft"></span></div><div class="ts-dots flt"><ul></ul></div><div data-ga-onclick="Next | href" class="next-btn arw_blk ryt flt"><span class="aryt"></span></div></div></div><div id="slides_SEO" class="overh slides clearfix"><ul><li><a href="/topic/communication">COMMUNICATION</a><a href="/topic/advertisements">ADVERTISEMENTS</a><a href="/topic/consumers">CONSUMERS</a><a href="/topic/ambient-advertising">AMBIENT ADVERTISING</a></li></ul></div></div></div><div class="prevNextDefNames"><ul><li class="flt"><a href="/definition/affiliate-marketing"><div class="prevDef flt"><i class="prev"></i>PREV DEFINITION</div></a><div class="clr"></div><div id="prevDefLinks"><a href="/definition/affiliate-marketing">Affiliate Marketing</a><br><div class="synopsis"></div><a class="moreRead" href="/definition/affiliate-marketing">Read More</a></div></li><li class="flt"><a href="/definition/ambush-marketing"><div class="nextDef fltr">NEXT DEFINITION<i class="next"></i></div></a><div class="clr"></div><div id="prevDefLinks"><a href="/definition/ambush-marketing">Ambush Marketing</a><br><div class="synopsis">It refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship.</div><a class="moreRead" href="/definition/ambush-marketing">Read More</a></div></li><div class="clr"></div></ul></div><div class="related_definition"><div class="related_defHeader"><div class="head flt">Related Definitions</div><div class="FAQ_pagination fltr"><div class="flt" id="pre"><a href="javascript:void(0);"><i class="prev"></i></a></div><div class="fltr" id="post"><a href="javascript:void(0);"><i class="next"></i></a></div><div class="clr"></div></div><div class="clr"></div></div><ul><li><a class="bdbottom" title="5 Forces Analysis Of The Environment" href="/definition/5-forces-analysis-of-the-environment">5 Forces Analysis Of The Environment<div class="synopsis"><p>The five forces model of analysis was developed by Michael Porter to analyze the competitive environment in which a product or company works. Description: There are five forces that act on any product/ brand/ company: 1. The threat of entry: competitors can enter from any industry, channel, function, form or marketing activity. How best can the company take care of the threat of new entrants? 2</p></div></a><a class="bdbottom" title="Advertising" href="/definition/advertising">Advertising<div class="synopsis"><p>Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK. Description: Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to </p></div></a><a title="Advertorial" href="/definition/advertorial">Advertorial<div class="synopsis"><p>An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form of an article. Usually, a brand pays the publisher for such an article. Description: Advertorials are advertisements that appear in the media, be it magazines, newspapers or websites. Advertorials are paid content. They are used by marketers to educa</p></div></a><a title="Affiliate Marketing" href="/definition/affiliate-marketing">Affiliate Marketing<div class="synopsis"><p>erved the tags 'affiliate links' or 'sponsored posts' on websites before? Or have you wondered if it might be possible to earn money anytime, from anywhere? Well, that is the concept behind affiliate marketing. Affiliate marketing is a concept where an affiliate who enjoys a product and promotes the products on their social platforms receives a profit whenever a sale is made. Did you know that aff</p></div></a></li><li><a class="bdbottom" title="Ambient Advertising" href="/definition/ambient-advertising">Ambient Advertising<div class="synopsis"><p>Ambient Advertising is about placing ads on unusual objects or in unusual places where you wouldn’t usually expect to have an advertisement. Description: Ambient advertising evolved as a concept because it has a lasting impact on the minds of consumers which makes it more effective. Ambient advertising is all about creativity, and how effectively the advertiser is able to communicate the message </p></div></a><a class="bdbottom" title="Ambush Marketing" href="/definition/ambush-marketing">Ambush Marketing<div class="synopsis"><p>Ambush marketing, a term first coined by marketing guru Jerry Welsh, has not really been rigorously defined. However, it broadly refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. It is typically targeted at major sporting events - like the Olympic Games or the world</p></div></a><a title="Behavioural Segmentaion" href="/definition/behavioural-segmentaion">Behavioural Segmentaion<div class="synopsis"><p>Behavioral segmentation is a more focused form of market segmentation that groups different consumers based on specific behavioral patterns they display when making buying a product. Description: Behavioral segmentation classifies organizations and individuals into different categories based on how they act or behave towards products. It involves classifying consumers or grouping them based on </p></div></a><a title="Blue Ocean Strategy" href="/definition/blue-ocean-strategy">Blue Ocean Strategy<div class="synopsis"><p>'Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Description: Blue Ocean Strategy can be applied across sectors or businesses. It is not limited to just one business. But, let's first understand what is B</p></div></a></li><li><a class="bdbottom" title="Brand Tribe" href="/definition/brand-tribe">Brand Tribe<div class="synopsis"><p>A brand tribe could be regarded as a group of people who collectively identify themselves with the product and share similar views and notions about the brand. They are not just consumers of the product, but play a major role in its promotion. Description: A product is successful when it becomes a cult. Companies are not just selling consumers their products nowadays, but an idea, a vision as h</p></div></a><a class="bdbottom" title="Brand Valuation" href="/definition/brand-valuation">Brand Valuation<div class="synopsis"><p>Brand valuation is the process used to calculate the value of a brand or the amount of money another party is prepared to pay for it. Description: A brand comprises tangible as well as intangible elements relating to the company's style, culture, positioning, messages, promises and value proposition. Brand Valuation, subsequently, is an estimate of the financial value of a brand. 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