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href="/resources">Blog</a> </section> <a class="mobile-link mobile-link-login" href="https://login.buffer.com/login">Log in</a> <a class="gh-button gh-button-primary gh-button-fit mobile-link-signup" href="https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&cta=bufferBlogLibrary-homepage-mobile-nav-signup-1">Get started now</a> </section> </section> <main class="gh-main"> <div class="bf-sitehead gh-page"> <div class="bf-sitehead-container gh-container"> <div class="bf-sitehead-title"> <h1>Actionable advice for your social media marketing</h1> <p>Hundreds of resources to help you level up your social media marketing skills and build your brand online.</p> </div> <div class="bf-sitehead-image"> <img srcset="/cdn-cgi/image/w=200,fit=contain,q=90,f=auto/library/assets/img/home-header@2x.jpg 100w, /cdn-cgi/image/w=400,fit=contain,q=90,f=auto/library/assets/img/home-header@2x.jpg 300w, /cdn-cgi/image/w=700,fit=contain,q=90,f=auto/library/assets/img/home-header@2x.jpg 600w" sizes="(max-width: 700px) 100px, 400px" src="/cdn-cgi/image/w=7000,fit=contain,q=90,f=auto/library/assets/img/home-header@2x.jpg" alt="Header graphic" loading="eager" width="700" height="242" /> </div> </div> </div> <div class="bf-featured gh-page"> <div class="bf-featured-container gh-container"> <a class="bf-featured-story post tag-library tag-flow tag-tiktok tag-social-media-engagement featured" href="/library/how-to-get-followers-on-tiktok/"> <div class="bf-featured-story-content"> <div class="gh-card-breadcrumb">Library<svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> <h3>How to Get More Followers on TikTok in 2024</h3> <p>In this article, we provide actionable tips and strategies to help you grow your TikTok following. So whether you're a TikTok newbie or looking to take your account to the next level, read on for insights to help you achieve your TikTok goals....</p> </div> <footer> <span class="bf-readmore">Read more</span> </footer> </a> <a class="bf-featured-story post tag-video-marketing tag-youtube-marketing tag-tiktok tag-instagram-marketing tag-library tag-small-business-marketing featured" href="/library/video-editing-software/"> <div class="bf-featured-story-content"> <div class="gh-card-breadcrumb">Video Marketing<svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> <h3>Best Video Editing Software in 2024 — 15 Free + Paid Tools</h3> <p>We're spoilt for choice when it comes to video editing software in 2024. Here's a comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for....</p> </div> <footer> <span class="bf-readmore">Read more</span> </footer> </a> </div> </div> <div class="bf-homefeed gh-page"> <div class="bf-homefeed-container gh-container" x-data="{ tab: 'small-business-marketing'}"> <div class="bf-scroll-nav-wrapper"> <nav class="bf-scroll-nav"> <a href="javascript:;" :class="{ 'active': tab === 'small-business-marketing'}" @click="tab = 'small-business-marketing'">Small Business Marketing</a> <a href="javascript:;" :class="{ 'active': tab === 'instagram'}" @click="tab = 'instagram'">Instagram</a> <a href="javascript:;" :class="{ 'active': tab === 'tiktok'}" @click="tab = 'tiktok'">Tiktok</a> <a href="javascript:;" :class="{ 'active': tab === 'twitter'}" @click="tab = 'twitter'">Twitter</a> <a href="javascript:;" :class="{ 'active': tab === 'facebook'}" @click="tab = 'facebook'">Facebook</a> <a href="javascript:;" :class="{ 'active': tab === 'linkedin'}" @click="tab = 'linkedin'">LinkedIn</a> <a href="javascript:;" :class="{ 'active': tab === 'pinterest'}" @click="tab = 'pinterest'">Pinterest</a> </nav> </div> <div class="gh-postfeed" x-show="tab === 'small-business-marketing'"> <article class="gh-card post tag-video-marketing tag-youtube-marketing tag-tiktok tag-instagram-marketing tag-library tag-small-business-marketing featured"> <a class="" href="/library/video-editing-software/"> <img class="gh-card-image" srcset="/cdn-cgi/image/w=200,fit=contain,q=90,f=auto/library/content/images/2024/08/video-editing-software.png 100w, /cdn-cgi/image/w=400,fit=contain,q=90,f=auto/library/content/images/size/w300/2024/08/video-editing-software.png 300w, /cdn-cgi/image/w=700,fit=contain,q=90,f=auto/library/content/images/size/w600/2024/08/video-editing-software.png 600w" sizes="(max-width: 700px) 100px, 400px" src="/cdn-cgi/image/w=7000,fit=contain,q=90,f=auto/library/content/images/2024/08/video-editing-software.png" alt="Best Video Editing Software in 2024 — 15 Free + Paid Tools" loading="lazy" width="557" height="400" /> </a> <div class="gh-card-content"> <div class="gh-card-breadcrumb">Video Marketing<svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> <a class="" href="/library/video-editing-software/"> <h3 class="gh-card-title">Best Video Editing Software in 2024 — 15 Free + Paid Tools</h3> </a> <p>We're spoilt for choice when it comes to video editing software in 2024. Here's a comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for....</p> </div> </a> </article> <article class="gh-card post tag-instagram-marketing tag-content-creation tag-flow tag-small-business-marketing featured"> <a class="" href="/library/instagram-captions/"> <img class="gh-card-image" srcset="/cdn-cgi/image/w=200,fit=contain,q=90,f=auto/library/content/images/2024/06/instagram-captions.png 100w, /cdn-cgi/image/w=400,fit=contain,q=90,f=auto/library/content/images/size/w300/2024/06/instagram-captions.png 300w, /cdn-cgi/image/w=700,fit=contain,q=90,f=auto/library/content/images/size/w600/2024/06/instagram-captions.png 600w" sizes="(max-width: 700px) 100px, 400px" src="/cdn-cgi/image/w=7000,fit=contain,q=90,f=auto/library/content/images/2024/06/instagram-captions.png" alt="Instagram Captions: How to Write the Perfect One (+ 95 Caption Ideas to Steal)" loading="lazy" width="557" height="400" /> </a> <div class="gh-card-content"> <div class="gh-card-breadcrumb">Instagram Marketing<svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> <a class="" href="/library/instagram-captions/"> <h3 class="gh-card-title">Instagram Captions: How to Write the Perfect One (+ 95 Caption Ideas to Steal)</h3> </a> <p>Your everything guide to Instagram captions, feat. expert guidance, an AI caption generator, and ideas for a host of different Instagram posts....</p> </div> </a> </article> <article class="gh-card post tag-social-media-marketing tag-library tag-small-business-marketing tag-social-media-strategy featured"> <a class="" href="/library/social-media-sites/"> <img class="gh-card-image" srcset="/cdn-cgi/image/w=200,fit=contain,q=90,f=auto/library/content/images/2023/10/social-media-sites.jpg 100w, /cdn-cgi/image/w=400,fit=contain,q=90,f=auto/library/content/images/size/w300/2023/10/social-media-sites.jpg 300w, /cdn-cgi/image/w=700,fit=contain,q=90,f=auto/library/content/images/size/w600/2023/10/social-media-sites.jpg 600w" sizes="(max-width: 700px) 100px, 400px" src="/cdn-cgi/image/w=7000,fit=contain,q=90,f=auto/library/content/images/2023/10/social-media-sites.jpg" alt="23 Top Social Media Sites to Consider for Your Brand in 2024" loading="lazy" width="557" height="400" /> </a> <div class="gh-card-content"> <div class="gh-card-breadcrumb">Social Media Marketing<svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> <a class="" href="/library/social-media-sites/"> <h3 class="gh-card-title">23 Top Social Media Sites to Consider for Your Brand in 2024</h3> </a> <p>Find out the most popular social media sites today. Some will be familiar, others may not. Discover some that might be great for your brand but that you have yet to explore....</p> </div> </a> </article> <article class="gh-card post tag-linkedin-marketing tag-hash-wordpress tag-library tag-content-marketing tag-small-business-marketing tag-social-media-marketing featured"> <a class="" href="/library/linkedin-marketing/"> <img class="gh-card-image" srcset="/cdn-cgi/image/w=200,fit=contain,q=90,f=auto/library/content/images/2023/11/Linkedin-best-practices.jpg 100w, /cdn-cgi/image/w=400,fit=contain,q=90,f=auto/library/content/images/size/w300/2023/11/Linkedin-best-practices.jpg 300w, /cdn-cgi/image/w=700,fit=contain,q=90,f=auto/library/content/images/size/w600/2023/11/Linkedin-best-practices.jpg 600w" sizes="(max-width: 700px) 100px, 400px" src="/cdn-cgi/image/w=7000,fit=contain,q=90,f=auto/library/content/images/2023/11/Linkedin-best-practices.jpg" alt="The Quick Guide to LinkedIn Marketing Strategy: 9 Best Practices for 2024" loading="lazy" width="557" height="400" /> </a> <div class="gh-card-content"> <div class="gh-card-breadcrumb">LinkedIn Marketing<svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> <a class="" href="/library/linkedin-marketing/"> <h3 class="gh-card-title">The Quick Guide to LinkedIn Marketing Strategy: 9 Best Practices for 2024</h3> </a> <p>Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand we’ve got you covered with these LinkedIn best practices....</p> </div> </a> </article> <article class="gh-card post tag-social-media-marketing tag-hash-wordpress tag-library tag-social-media-strategy tag-small-business-marketing featured"> <a class="" href="/library/social-media-marketing-strategy/"> <img class="gh-card-image" srcset="/cdn-cgi/image/w=200,fit=contain,q=90,f=auto/library/content/images/2023/10/social-media-marketing-strategy--1-.png 100w, /cdn-cgi/image/w=400,fit=contain,q=90,f=auto/library/content/images/size/w300/2023/10/social-media-marketing-strategy--1-.png 300w, /cdn-cgi/image/w=700,fit=contain,q=90,f=auto/library/content/images/size/w600/2023/10/social-media-marketing-strategy--1-.png 600w" sizes="(max-width: 700px) 100px, 400px" src="/cdn-cgi/image/w=7000,fit=contain,q=90,f=auto/library/content/images/2023/10/social-media-marketing-strategy--1-.png" alt="5 Steps to Creating Your Social Media Marketing Strategy for 2024 — From Scratch" loading="lazy" width="557" height="400" /> </a> <div class="gh-card-content"> <div class="gh-card-breadcrumb">Social Media Marketing<svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> <a class="" href="/library/social-media-marketing-strategy/"> <h3 class="gh-card-title">5 Steps to Creating Your Social Media Marketing Strategy for 2024 — From Scratch</h3> </a> <p>Whether you want to grow your brand through social media or to level up as a marketer, developing a social media marketing strategy is essential. Here’s one way to do it....</p> </div> </a> </article> <a href="https://buffer.com/library/category/small-business-marketing/" class="bf-postfeed-cta"> <img src="https://buffer.com/library/assets/img/cta-graphic.png?v=cb541bc7ad" alt="Small graphic" loading="lazy" width="175" height="155" /> <div class="title">Looking for more inspiration?</div> <div class="gh-button">Browse all</div> </a> </div> <div class="gh-postfeed" x-show="tab === 'instagram'"> <article class="gh-card post tag-video-marketing tag-youtube-marketing tag-tiktok tag-instagram-marketing tag-library tag-small-business-marketing featured"> <a class="" href="/library/video-editing-software/"> <img class="gh-card-image" srcset="/cdn-cgi/image/w=200,fit=contain,q=90,f=auto/library/content/images/2024/08/video-editing-software.png 100w, /cdn-cgi/image/w=400,fit=contain,q=90,f=auto/library/content/images/size/w300/2024/08/video-editing-software.png 300w, /cdn-cgi/image/w=700,fit=contain,q=90,f=auto/library/content/images/size/w600/2024/08/video-editing-software.png 600w" sizes="(max-width: 700px) 100px, 400px" src="/cdn-cgi/image/w=7000,fit=contain,q=90,f=auto/library/content/images/2024/08/video-editing-software.png" alt="Best Video Editing Software in 2024 — 15 Free + Paid Tools" loading="lazy" width="557" height="400" /> </a> <div class="gh-card-content"> <div class="gh-card-breadcrumb">Video Marketing<svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> <a class="" href="/library/video-editing-software/"> <h3 class="gh-card-title">Best Video Editing Software in 2024 — 15 Free + Paid Tools</h3> </a> <p>We're spoilt for choice when it comes to video editing software in 2024. 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loading="lazy" width="557" height="400" /> </a> <div class="gh-card-content"> <div class="gh-card-breadcrumb">Instagram Marketing<svg viewBox="0 0 18 27" xmlns="http://www.w3.org/2000/svg"><path d="M2.397 25.426l13.143-11.5-13.143-11.5" stroke-width="3" stroke="currentColor" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"/></svg> </div> <a class="" href="/library/instagram-captions/"> <h3 class="gh-card-title">Instagram Captions: How to Write the Perfect One (+ 95 Caption Ideas to Steal)</h3> </a> <p>Your everything guide to Instagram captions, feat. expert guidance, an AI caption generator, and ideas for a host of different Instagram posts....</p> </div> </a> </article> <a href="https://buffer.com/library/category/instagram-marketing/" class="bf-postfeed-cta"> <img src="https://buffer.com/library/assets/img/cta-graphic.png?v=cb541bc7ad" alt="Small graphic" loading="lazy" width="175" height="155" /> <div class="title">Looking for more inspiration?</div> 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The problem? Growing on Pinterest is harder than ever. 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4.625v.108H49.49V9.53h1.653v8.318h2.955V9.53H57.5v8.318h2.954V9.53h2.431V6.782h-2.43v-.108c0-1.506.89-1.987 2.43-1.878V2.049c-3.654-.218-5.386 1.567-5.386 4.625v.108h-3.401zm-20.655 3.01c.937-.73 1.51-1.77 1.51-3.104 0-2.592-2.162-4.361-4.879-4.361h-6.307v15.488h6.816c2.78 0 5.005-1.831 5.005-4.485-.032-1.598-.858-2.824-2.145-3.538zM30.09 5.199c1.017 0 1.716.73 1.716 1.707 0 .978-.73 1.707-1.716 1.707h-3.162V5.2h3.162zm.477 9.777h-3.639V11.33h3.639c1.08 0 1.859.776 1.859 1.816 0 1.055-.779 1.831-1.86 1.831zm14.236-8.21v5.975c0 1.925-1.08 2.747-2.526 2.747-1.335 0-2.272-.776-2.272-2.281v-6.44h-2.956v6.797c0 2.948 1.891 4.578 4.338 4.578 1.541 0 2.733-.559 3.4-1.552v1.241h2.956V6.766h-2.94zm30.332 6.705H66.49c.43 1.459 1.668 2.08 3.21 2.08 1.16 0 2.081-.466 2.574-1.103l2.383 1.32c-1.064 1.505-2.78 2.374-4.989 2.374-3.845 0-6.276-2.545-6.276-5.85 0-3.306 2.447-5.851 6.053-5.851 3.385 0 5.8 2.591 5.8 5.85 0 .435-.048.807-.111 1.18zm-5.689-4.439c-1.588 0-2.669.823-3.003 2.235h5.848c-.366-1.598-1.605-2.235-2.844-2.235zm10.074-.356v-1.91h-2.955v11.066h2.955V12.54c0-2.328 1.939-2.995 3.48-2.81V6.55c-1.446 0-2.892.62-3.48 2.126zM9.01 16.974l-6.147-3.26L0 15.227 9.011 20l9.109-4.773-2.896-1.513-6.213 3.26zM2.864 8.57l6.147 2.956 6.213-2.956 2.896 1.38-9.109 4.335L0 9.95l2.864-1.38z" fill="currentcolor"/> </svg> </div> <h2>The all-you-need social media toolkit </h2> <a class="gh-button gh-button-lightred" href="https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&cta=bufferBlogLibrary-homepage-midPage-signup-1" role="button">Try Buffer for free</a>  </div> <img class="bf-homecta-graphic-left" src="https://buffer.com/library/assets/img/homecta-graphic-1.png?v=cb541bc7ad" alt="CTA graphic left" loading="lazy" /> <img class="bf-homecta-graphic-right" src="https://buffer.com/library/assets/img/homecta-graphic-2.png?v=cb541bc7ad" alt="CTA graphic right" loading="lazy" /> </div> </div> <div class="bf-smm gh-page"> <div class="bf-smm-container gh-container"> <header class="bf-smm-header"> <h2>Social Media Marketing</h2> <p>The best resources to help you level up your social media strategy.</p> </header> <div class="gh-postfeed"> <article class="gh-card post tag-youtube-marketing tag-content-creation tag-influencer-marketing tag-social-media-marketing tag-library featured"> <a class="" href="/library/how-to-use-youtube-studio/"> <img class="gh-card-image" srcset="/cdn-cgi/image/w=200,fit=contain,q=90,f=auto/library/content/images/2023/09/pexels-liza-summer-6347558.jpg 100w, /cdn-cgi/image/w=400,fit=contain,q=90,f=auto/library/content/images/size/w300/2023/09/pexels-liza-summer-6347558.jpg 300w, /cdn-cgi/image/w=700,fit=contain,q=90,f=auto/library/content/images/size/w600/2023/09/pexels-liza-summer-6347558.jpg 600w" sizes="(max-width: 700px) 100px, 400px" src="/cdn-cgi/image/w=7000,fit=contain,q=90,f=auto/library/content/images/2023/09/pexels-liza-summer-6347558.jpg" alt="How to Use YouTube Studio to Edit Videos and Grow Your 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