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Impressive experiences and intuitive operation | progress.audi
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Moldau","Moldova"]},{"code":"ME","url":"https://www.audi.me/","name":"Montenegro","translations":["Montenegro","Montenegro"]},{"code":"MA","url":"http://www.audi.ma/","name":"Morocco","translations":["Marokko","Morocco"]},{"code":"NA","url":"http://www.audi.co.za/za/web/en.html","name":"Namibia","translations":["Namibia","Namibia"]},{"code":"NL","url":"https://www.audi.nl/nl/web/nl.html","name":"Netherlands","translations":["Niederlande","Netherlands"]},{"code":"NZ","url":"http://www.audi.co.nz/nz/web/en.html","name":"New Zealand","translations":["Neuseeland","New Zealand"]},{"code":"NO","url":"https://www.audi.no/no/web/no.html","name":"Norway","translations":["Norwegen","Norway"]},{"code":"OM","url":"https://www.audi-oman.com/me/web/omen.html","name":"Oman","translations":["Oman","Oman"]},{"code":"PK","url":"http://www.audi.com.pk/sea/web/pk.html","name":"Pakistan","translations":["Pakistan","Pakistan"]},{"code":"PS","url":"https://www.umt.ps/","name":"Palestinian Territories","translations":["Palästinensische Autonomiegebiete","Palestinian Territories"]},{"code":"PA","url":"http://www.audi.com.pa/aola/web/pa.html","name":"Panama","translations":["Panama","Panama"]},{"code":"PY","url":"http://www.audi.com.py/aola/web/py.html","name":"Paraguay","translations":["Paraguay","Paraguay"]},{"code":"PE","url":"http://www.audi.com.pe/aola/brand/es_pe.html","name":"Peru","translations":["Peru","Peru"]},{"code":"PH","url":"http://www.audi.ph/sea/web/ph.html","name":"Philippines","translations":["Philippinen","Philippines"]},{"code":"PL","url":"https://www.audi.pl/pl/web/pl.html","name":"Poland","translations":["Polen","Poland"]},{"code":"PT","url":"http://www.audi.pt/pt/web/pt.html","name":"Portugal","translations":["Portugal","Portugal"]},{"code":"QA","url":"https://www.audi-qatar.com/me/web/qaen.html","name":"Qatar","translations":["Katar","Qatar"]},{"code":"RE","url":"http://www.audi.re/re/brand/fr.html","name":"Réunion","translations":["Réunion","Réunion"]},{"code":"RO","url":"http://www.audi.ro/","name":"Romania","translations":["Rumänien","Romania"]},{"code":"LC","url":"http://www.audi.lc/aola/web/lc.html","name":"Saint Lucia","translations":["St. Lucia","Saint Lucia"]},{"code":"SA","url":"https://www.audi-saudiarabia.com/me/web/saen.html","name":"Saudi Arabia","translations":["Saudi-Arabien","Saudi Arabia"]},{"code":"RS","url":"https://www.audi.rs/","name":"Serbia","translations":["Serbien","Serbia"]},{"code":"SG","url":"http://www.audi.com.sg/","name":"Singapore","translations":["Singapur","Singapore"]},{"code":"SK","url":"https://www.audi.sk/","name":"Slovakia","translations":["Slowakei","Slovakia"]},{"code":"SI","url":"https://www.audi.si/","name":"Slovenia","translations":["Slowenien","Slovenia"]},{"code":"ZA","url":"http://www.audi.co.za/za/web/en.html","name":"South Africa","translations":["Südafrika","South Africa"]},{"code":"KR","url":"http://www.audi.co.kr/kr/web/ko.html","name":"South Korea","translations":["Republik Korea","South Korea"]},{"code":"ES","url":"https://www.audi.es/es/web/es.html","name":"Spain","translations":["Spanien","Spain"]},{"code":"IC","url":"http://www.audicanarias.com/cani/web/es.html","name":"Spain (Canary Islands)","translations":["Spanien (Kanarische Inseln)","Spain (Canary Islands)"]},{"code":"LK","url":"http://www.audi.lk/sea/web/lk.html","name":"Sri Lanka","translations":["Sri Lanka","Sri Lanka"]},{"code":"SE","url":"https://www.audi.se/se/web/sv.html","name":"Sweden","translations":["Schweden","Sweden"]},{"code":"CH","url":"https://www.audi.ch/ch/web/de.html","name":"Switzerland","translations":["Schweiz","Switzerland"]},{"code":"TW","url":"http://www.audi.com.tw/tw/web/zh.html","name":"Taiwan Sales Region","translations":["Taiwan Vertriebsregion","Taiwan Sales Region"]},{"code":"TH","url":"http://www.audi.co.th/sea/web/th.html","name":"Thailand","translations":["Thailand","Thailand"]},{"code":"TT","url":"http://www.audi.com.tt/aola/web/tt.html","name":"Trinidad and Tobago","translations":["Trinidad und Tobago","Trinidad and Tobago"]},{"code":"TN","url":"http://tn.audi.com/tn/brand/fr.html","name":"Tunisia","translations":["Tunesien","Tunisia"]},{"code":"TR","url":"https://www.audi.com.tr/tr/web/tr.html","name":"Turkey","translations":["Türkei","Turkey"]},{"code":"UA","url":"https://www.audi.ua/ua","name":"Ukraine","translations":["Ukraine","Ukraine"]},{"code":"GB","url":"https://www.audi.co.uk/","name":"United Kingdom","translations":["Vereinigtes Königreich","United Kingdom"]},{"code":"US","url":"https://www.audiusa.com/","name":"United States","translations":["Vereinigte Staaten","United States"]},{"code":"UY","url":"http://www.audi.com.uy/aola/web/uy.html","name":"Uruguay","translations":["Uruguay","Uruguay"]},{"code":"VE","url":"http://www.audi.com.ve/aola/web/ve.html","name":"Venezuela","translations":["Venezuela","Venezuela"]},{"code":"VN","url":"http://www.audi.vn/sea/web/vnen.html","name":"Vietnam","translations":["Vietnam","Vietnam"]}]'> 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data-js-tracking-data-layer='{"eventInfo":{"eventAction":"navigation","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Performance","targetURL":"/progress/en/performance.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}'> <a class="gbp-link--m js-hasNoChildren " data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Performance","targetURL":"/progress/en/performance.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}' href="/progress/en/performance.html">Performance</a> <a class="gbp-link--m mobile-link js-hasNoChildren " data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Performance","targetURL":"/progress/en/performance.html","clickID":"gbp2-main-navigation-item-mobile","elementName":"text link","value":"","pos":""}}' href="/progress/en/performance.html"> Performance</a> </div> </div> </li> <li class="gbp-navigation-list-item js-isModelsOverview " data-countrylinks="{"HK":"https://www.audi.com.hk/hk/web/en/models.html?pid\u003dbc:models_HKG:audi.de:p~country_switch:n:o:ai~modelfinder","PT":"https://www.audi.pt/pt/web/pt/modelos.html?pid\u003dbc:models_PT:audi.de:p~country_switch:n:o:ai~modelfinder","HN":"http://www.audilatinoamerica.com/aola/web/en.html?pid\u003dbc:models_HN:audi.de:p~country_switch:n:o:ai~modelfinder","PY":"https://configurator.audi.com/acc/configurator/v1/pry/spa?pid\u003dbc:models_PY:audi.de:p~country_switch:n:o:ai~modelfinder","HR":"https://www.audi.hr/modeli/nova-vozila?pid\u003dbc:models_HR:audi.de:p~country_switch:n:o:ai~modelfinder","HU":"https://wwww.audi.hu/modellek/oesszes-modell-megtekintese?pid\u003dbc:models_HU:audi.de:p~country_switch:n:o:ai~modelfinder","QA":"https://www.audi-qatar.com/me/web/qaen/models.html?pid\u003dbc:models_LB:audi.de:p~country_switch:n:o:ai~modelfinder","IC":"https://www.audicanarias.com/cani/web/es/modelos.html?pid\u003dbc:models_CI:audi.de:p~country_switch:n:o:ai~modelfinder","ID":"https://www.audi.co.id/sea/web/id/models.html?pid\u003dbc:models_IDN:audi.de:p~country_switch:n:o:ai~modelfinder","IE":"https://www.audi.ie/ie/web/en/models.html?pid\u003dbc:models_IE:audi.de:p~country_switch:n:o:ai~modelfinder","IL":"https://www.audi.co.il/all-models/?pid\u003dbc:models_ISR:audi.de:p~country_switch:n:o:ai~modelfinder","AE":"https://www.audi-dubai.com/me/web/duen/models.html?pid\u003dbc:models_AEDU:audi.de:p~country_switch:n:o:ai~modelfinder","IN":"https://www.audi.in/in/web/en/models.html?pid\u003dbc:models_IN:audi.de:p~country_switch:n:o:ai~modelfinder","ZA":"https://www.audi.co.za/za/web/en/models.html?pid\u003dbc:models_ZA:audi.de:p~country_switch:n:o:ai~modelfinder","IQ":"https://www.audi-iraq.com/me/web/iqen/models.html?pid\u003dbc:models_IRQ:audi.de:p~country_switch:n:o:ai~modelfinder","IS":"https://www.audi.is/is/web/is/models.html?pid\u003dbc:models_IS:audi.de:p~country_switch:n:o:ai~modelfinder","AL":"https://www.audi.al/modelet/te-gjithe-modelet?pid\u003dbc:models_AL:audi.de:p~country_switch:n:o:ai~modelfinder","IT":"https://www.audi.it/it/web/it/modelli.html?pid\u003dbc:models_IT:audi.de:p~country_switch:n:o:ai~modelfinder","AM":"https://www.audi.am/am/web/hy/models.html?pid\u003dbc:models_AM:audi.de:p~country_switch:n:o:ai~modelfinder","AR":"https://www.audi.com.ar/ar/web/es/modelos.html?pid\u003dbc:models_AR:audi.de:p~country_switch:n:o:ai~modelfinder","AT":"https://www.audi.at/modelle/alle-modelle?utm_source\u003daudi.de\u0026utm_medium\u003dreferral\u0026utm_campaign\u003dmodelfinder","RE":"https://www.audi.re/re/web/fr/gamme.html?pid\u003dbc:models_REU:audi.de:p~country_switch:n:o:ai~modelfinder","AU":"https://www.audi.com.au/au/web/en/model-range.html?pid\u003dbc:models_AU:audi.de:p~country_switch:n:o:ai~modelfinder","AE-AZ":"https://www.audi-abudhabi.com/me/web/azen.html?pid\u003dbc:models_AUH:audi.de:p~country_switch:n:o:ai~modelfinder","AZ":"https://www.audi.az/az/models/?pid\u003dbc:models_AZE:audi.de:p~country_switch:n:o:ai~modelfinder","RO":"https://www.audi.ro/modele/audi-sport?pid\u003dbc:models_RO:audi.de:p~country_switch:n:o:ai~modelfinder","BA":"https://www.audi.ba/modeli/svi-modeli?pid\u003dbc:models_BA:audi.de:p~country_switch:n:o:ai~modelfinder","RS":"https://www.audi.rs/modeli/svi-modeli?pid\u003dbc:models_RS:audi.de:p~country_switch:n:o:ai~modelfinder","BD":"https://www.audi.com.bd/sea/web/bd/models.html?pid\u003dbc:models_BD:audi.de:p~country_switch:n:o:ai~modelfinder","BE":"https://www.nl.audi.be/be/web/nl/modellen.html?pid\u003dbc:models_BE-NL:audi.de:p~country_switch:n:o:ai~modelfinder","JM":"https://configurator.audi.com/acc/configurator/v1/jam/eng?pid\u003dbc:models_JM:audi.de:p~country_switch:n:o:ai~modelfinder","BG":"https://www.audi.bg/modeli/vsichki-modeli?pid\u003dbc:models_BG:audi.de:p~country_switch:n:o:ai~modelfinder","JO":"https://www.audi-jordan.com/me/web/joen/models.html?pid\u003dbc:models_AD:audi.de:p~country_switch:n:o:ai~modelfinder","BH":"https://www.audi-bahrain.com/me/web/bhen/models.html?pid\u003dbc:models_BH:audi.de:p~country_switch:n:o:ai~modelfinder","JP":"https://www.audi.co.jp/jp/web/ja/models.html?pid\u003dbc:models_JP:audi.de:p~country_switch:n:o:ai~modelfinder","BN":"https://www.audi-brunei.com/sea/web/bn/models.html?pid\u003dbc:models_BRN:audi.de:p~country_switch:n:o:ai~modelfinder","BO":"https://configurator.audi.com/acc/configurator/v1/bol/spa?pid\u003dbc:models_BO:audi.de:p~country_switch:n:o:ai~modelfinder","SA":"https://www.audi-saudiarabia.com/me/web/saen/models.html?pid\u003dbc:models_SA:audi.de:p~country_switch:n:o:ai~modelfinder","BR":"https://www.audi.com.br/br/web/pt/models.html?pid\u003dbc:models_BR:audi.de:p~country_switch:n:o:ai~modelfinder","SE":"https://www.audi.se/se/web/sv/models.html?pid\u003dbc:models_SE:audi.de:p~country_switch:n:o:ai~modelfinder","SG":"https://www.audi.com.sg/sg/web/en/models.html?pid\u003dbc:models_SG:audi.de:p~country_switch:n:o:ai~modelfinder","SI":"https://www.audi.si/modeli/vsi-modeli?pid\u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<div class="gbp-navigation-title "> <div class="main " data-js-tracking-data-layer='{"eventInfo":{"eventAction":"navigation","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Company","targetURL":"/progress/en/company.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}'> <a class="gbp-link--m js-hasNoChildren js-overwriteLink" data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Company","targetURL":"/progress/en/company.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}' href="/progress/en/company.html">Company</a> <a class="gbp-link--m mobile-link js-hasNoChildren js-overwriteLink" data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Company","targetURL":"/progress/en/company.html","clickID":"gbp2-main-navigation-item-mobile","elementName":"text link","value":"","pos":""}}' href="/progress/en/company.html"> Company</a> </div> </div> </li> </ul> <ul class="gbp-right-menu-block js-right-menu-block"> </ul> <div class="mobile js-metanav-mobile"> <div class="newpar new section"> </div> <div class="par iparys_inherited"> </div> </div> </div> </div> </div> </nav> </div> </header> <div class='gbp-header-overlay js-menu-overlay'></div> <div class="gbp-page-content"> <div class="gbp-breadcrumb gbp-container"> <div class="gbp-container-content gbp-breadcrumb-content"> <ul class="gbp-breadcrumb-list"> <li class="gbp-breadcrumb-list-item gbp-breadcrumb-list-item--parent"> <a class="gbp-link--xs" href="/progress/en.html">Home</a> </li> <li class="gbp-breadcrumb-list-item "> <p class="gbp-copy--xs">Impressive experiences and intuitive operation </p> </li> </ul> </div> </div> <div class="intro parbase"> <div data-anchorid="aidb561a3" class="gbp-intro gbp-container--vp js-anchorid js-animate"> <div class="gbp-container-content gbp-intro-content"> <div class="gbp-intro--headline"> <h1 class="gbp-h1 ">Impressive experiences and intuitive operation</h1> </div> <div class="gbp-h3 gbp-h3--n gbp-intro--copy">Like the rest of the car, the Audi grandsphere concept’s¹ user interface, which allows occupants to communicate with the car, delivers a progressive experience. We talked to user interface designers Xenia Sichwardt and Bartos Scharmach about it.</div> <div class="gbp-copy--s gbp-meta gbp-metainformation "> <p class="gbp-metainformation-wrapper"> <span>Text: <b>Bernd Zerelles</b> - Photo: <b>Piotr Kożuch</b></span> <span>Reading Time: <b>8 min</b></span> </p> </div> <div class="gbp-wltp gbp-wltp--centered"> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> </div> </div> </div> </div> </div> <div class="image parbase"><div class="cq-dd-image"> <div data-anchorid="aidb4a492" class="gbp-image gbp-container--large js-anchorid"> <div class="gbp-container-content gbp-image-content"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1080-desktop-grandsphere-leverage-innovative-UX-10621B01.jpg?imwidth=1920&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1440-mobile-grandsphere-leverage-innovative-UX-10621B01.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1080-desktop-grandsphere-leverage-innovative-UX-10621B01.jpg?imwidth=1920&imdensity=1" alt="Designer Bartos Scharmach inside the model of the Audi grandsphere concept’s¹ interior."/> </picture> <figcaption class="gbp-figure-caption gbp-copy--xs">Designer Bartos Scharmach inside the model of the Audi grandsphere concept’s² interior. The MMI touchless control is clearly visible in the door.</figcaption> </figure> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">²The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">²The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country.</p> </div> </div> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aide7448716"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p><b>Ms. Sichwardt and Mr. Scharmach, what defines good user interface design?</b></p> <p><b>Bartos Scharmach:</b> It’s very simple: The design must be human-centred. In other words, instead of people adapting to the technology, the technology adapts to them. Human-centred design means focusing first and foremost on our customers’ wishes. Whatever a system’s purpose, it must always respond to the needs of the people in the vehicle. They tell the car what they want to do and it then proposes a range of options to meet their wishes.</p> <p> </p> <p><b>How does this apply specifically to the Audi grandsphere concept¹?</b></p> <p><b>Bartos Scharmach:</b> Say the users want to relax, then the car must perform all the necessary operations to make that possible. That’s why one thing we did was to dispense with a static menu for the Audi grandsphere concept’s¹ user interface in favour of a context-sensitive one. So if, for instance, the occupants indicate that they want to relax, the car not only offers them the option of watching a movie or listening to relaxing music but also suggests taking a more soothingly scenic route through the countryside.</p> </div> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="image parbase"><div class="cq-dd-image"> <div data-anchorid="aid8c3dcfb3" class="gbp-image gbp-image--framed js-animate js-anchorid"> <div class="gbp-container-content gbp-image-content"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1280-desktop-grandsphere-leverage-innovative-UX-10621B02.jpg?imwidth=1210&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1440-mobile-grandsphere-leverage-innovative-UX-10621B02.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1280-desktop-grandsphere-leverage-innovative-UX-10621B02.jpg?imwidth=1210&imdensity=1" alt="A series of printouts with sketches of the Audi grandsphere’s interior hang on a bulletin board."/> </picture> <figcaption class="gbp-figure-caption gbp-copy--xs">From the look and feel to functionality and interactive features, the concept car’s interior is planned in advance on the drawing board.</figcaption> </figure> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> </div> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="quotetext parbase"> <div data-anchorid="aid71f56d60" class="gbp-container gbp-quotetext gbp-container--vp js-anchorid"> <div class="gbp-container-content gbp-quotetext-content"> <div class="gbp-quotetext-wrapper gbp-quotetext--left"> <h1 class="gbp-h1">“</h1> <div class="gbp-quotetext--block"> <h1 class="gbp-h1"> Our role has evolved from shaping a driver-oriented cockpit into designing a space-oriented interior” </h1> <p class="gbp-copy--m gbp-meta gbp-metainformation">Bartos Scharmach</p> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="gallery parbase"> <div data-anchorid="aid287480c9" class="gbp-gallery js-gallery js-anchorid" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"image gallery module impression"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"","elementName":"","value":"","pos":"","relatedComponent":"aid287480c9"}}' data-js-tracking-data-layer='{"eventInfo":{"eventAction":"image","eventName":"image change"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"nm-gallery-info","elementName":"","value":"","pos":"","relatedComponent":"aid287480c9"}}' data-component="gallery"> <div class="gbp-container-content gbp-gallery-content"> <div class="js-hover-state"> <div class="swiper-container image-half-width swiper-container-horizontal" data-slides-number="2"> <ul class="gbp-gallery--list swiper-wrapper"> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x2860-desktop-grandsphere-leverage-innovative-UX-10621B03.jpg?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x2860-desktop-grandsphere-leverage-innovative-UX-10621B03.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x2860-desktop-grandsphere-leverage-innovative-UX-10621B03.jpg?imwidth=719&imdensity=1" alt="Designer Bartos Scharmach next to the model of the Audi grandsphere concept." title="Designer Bartos Scharmach next to the model of the Audi grandsphere concept."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Designer Bartos Scharmach believes technology must always adapt to its users. Not the other way around.</p> </figcaption> </figure> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> </div> </div> </li> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x2860-desktop-grandsphere-leverage-innovative-UX-10621B04.jpg?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x2860-desktop-grandsphere-leverage-innovative-UX-10621B04.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x2860-desktop-grandsphere-leverage-innovative-UX-10621B04.jpg?imwidth=719&imdensity=1" alt="A portrait of Xenia Sichwardt" title="A portrait of Xenia Sichwardt"/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">With the Audi grandsphere concept¹, Xenia Sichwardt is no longer limited to a single surface, but has the entire interior to play with.</p> </figcaption> </figure> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> </div> </div> </li> </ul> <div> <div class="swiper-button-next" tabindex="0" role="button" aria-label="Next slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> <div class="swiper-button-prev" tabindex="0" role="button" aria-label="Previous slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> </div> <div class="swiper-pagination swiper-pagination-fraction"></div> <span class="swiper-notification" aria-live="assertive" aria-atomic="true"></span> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aid33384c15"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p><b>The Audi grandsphere concept² is designed for first-class travel and the ultimate in comfort that goes with that. How does this translate to the user interface?</b></p> <p><b>Xenia Sichwardt:</b> Smartphone manufacturers are always the main frame of reference for user interface (UI) and user experience (UX) design. What sets our UI and UX apart from what you get on a smartphone is that they are not confined to just one surface. Ours unlock new design possibilities in the car’s interior. That’s an incredibly exciting prospect because it means we can merge material choices, architecture and interface design. It’s impossible to replicate that kind of user experience on conventional tech devices.</p> <p><b>Bartos Scharmach:</b> The Four Rings conceived the Audi grandsphere² for a future that might see self-driving cars² become a reality. That raises the question: What will customers do when no longer actively driving the car? Whichever way you look at the answer, it changes almost everything for us. As designers, we need to carve out new on-board experiences beyond driving. Our role has evolved from shaping a driver-oriented cockpit into designing a space-oriented interior. The dashboard is no longer the focal point. Instead, everything in the car – the sides, the headliner, the floor – all command equal attention. To put it in a nutshell: When designing a vehicle like the Audi grandsphere that may one day be capable of autonomous driving, we have the opportunity to increasingly rethink and redesign interiors as living spaces where individuals have the freedom to choose their activities.</p> <p> </p> </div> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">²The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">²The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country.</p> </div> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="image parbase"><div class="cq-dd-image"> <div data-anchorid="aid352870c1" class="gbp-image gbp-image--framed js-animate js-anchorid"> <div class="gbp-container-content gbp-image-content"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1280-desktop-grandsphere-leverage-innovative-UX-10621B05.jpg?imwidth=1210&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1440-mobile-grandsphere-leverage-innovative-UX-10621B05.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1280-desktop-grandsphere-leverage-innovative-UX-10621B05.jpg?imwidth=1210&imdensity=1" alt="The Audi grandsphere concept with its doors open."/> </picture> <figcaption class="gbp-figure-caption gbp-copy--xs">The doors of the Audi grandsphere¹ open in opposite directions to allow wide access to the vehicle. </figcaption> </figure> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> </div> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aid8813e15b"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p><b>So by using projections instead of traditional displays, you can devote the entire vehicle interior to creating occupant experiences?</b></p> <p><b>Bartos Scharmach:</b> As the Audi grandsphere² no longer has a traditional dashboard, there’s more space in the interior. Rectangular displays are very limiting as they dictate to us as designers where to integrate the interfaces. At the same time, they signal to users that here, and only here, is the interface for interaction between man and machine. By projecting information onto the interior architecture surfaces – which, in this case, are made from wood – we can dispense with those screens. We aim to surprise. When you get into the car, you won’t notice any inactive displays – no dead, black surfaces as we like to call them. Without screens, we can break away from the constraints imposed by displays. In the Audi grandsphere concept², we project onto certain parts of the available surface area and, depending on the situation, can enlarge or reduce those areas. Beyond that, we can project anywhere in the vehicle, which allows us to create a vibrant interior. And when you switch off the projections, there won’t be any blank screens.</p> <p><b>Xenia Sichwardt:</b> Frameless design – i.e. interfaces that aren’t contained within set dimensions or tied to a specific position – was very important to us in the Audi grandsphere². Without those restrictions, you are free to display information wherever you like or, more importantly, wherever users want it. And that’s the prime directive for first-class travel in this context – meeting occupants’ needs.</p> <p> </p> <p><b>How do you incorporate physical materials into a user interface?</b></p> <p><b>Xenia Sichwardt: </b>We started by asking ourselves what it would be like to eliminate all displays from the vehicle and instead work with as many natural materials as possible, such as wood. No two pieces of wood are the same, which is why they inevitably create something unique. As a UI designer, it’s also very exciting exploring this new kind of depiction: What actually happens when we combine projections and natural materials? What kind of interface does that create? Given that everyone is familiar with screens as glass surfaces, switching to projections on wood breaks new ground. Ultimately, it’s worth remembering that humans have an affinity for natural materials because being surrounded by nature puts us at ease.</p> </div> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">²The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">²The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country.</p> </div> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="image parbase"><div class="cq-dd-image"> <div data-anchorid="aidb89288c8" class="gbp-image gbp-image--framed js-animate js-anchorid"> <div class="gbp-container-content gbp-image-content"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1280-desktop-grandsphere-leverage-innovative-UX-10621B06.jpg?imwidth=1210&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1280-desktop-grandsphere-leverage-innovative-UX-10621B06.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1280-desktop-grandsphere-leverage-innovative-UX-10621B06.jpg?imwidth=1210&imdensity=1" alt="Projections playing across the Audi grandsphere concept’s front console."/> </picture> <figcaption class="gbp-figure-caption gbp-copy--xs">There isn’t a single display in the Audi grandsphere concept¹. Instead, information is projected onto the interior trim whenever required.</figcaption> </figure> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> </div> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="quotetext parbase"> <div data-anchorid="aidd331b5c0" class="gbp-container gbp-quotetext gbp-container--vp js-anchorid"> <div class="gbp-container-content gbp-quotetext-content"> <div class="gbp-quotetext-wrapper gbp-quotetext--left"> <h1 class="gbp-h1">“</h1> <div class="gbp-quotetext--block"> <h1 class="gbp-h1"> Frameless design – i.e. interfaces that aren’t contained within set dimensions or tied to a specific position – was very important to us in the Audi grandsphere¹.” </h1> <p class="gbp-copy--m gbp-meta gbp-metainformation">Xenia Sichwardt</p> </div> </div> </div> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aid7988a84d"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p> </p> </div> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="gallery parbase"> <div data-anchorid="aid5b9ef6d8" class="gbp-gallery js-gallery js-anchorid" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"image gallery module impression"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"","elementName":"","value":"","pos":"","relatedComponent":"aid5b9ef6d8"}}' data-js-tracking-data-layer='{"eventInfo":{"eventAction":"image","eventName":"image change"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"nm-gallery-info","elementName":"","value":"","pos":"","relatedComponent":"aid5b9ef6d8"}}' data-component="gallery"> <div class="gbp-container-content gbp-gallery-content"> <div class="js-hover-state"> <div class="swiper-container image-half-width swiper-container-horizontal" data-slides-number="2"> <ul class="gbp-gallery--list swiper-wrapper"> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x2860-desktop-grandsphere-leverage-innovative-UX-10621B07.jpg?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x2860-desktop-grandsphere-leverage-innovative-UX-10621B07.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x2860-desktop-grandsphere-leverage-innovative-UX-10621B07.jpg?imwidth=719&imdensity=1" alt="Wood samples lie on a table." title="Wood samples lie on a table."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Natural materials, such as wood, imbue the vehicle interior with a cosy, soothing atmosphere.</p> </figcaption> </figure> </li> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x2860-desktop-grandsphere-leverage-innovative-UX-10621B08.jpg?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x2860-desktop-grandsphere-leverage-innovative-UX-10621B08.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x2860-desktop-grandsphere-leverage-innovative-UX-10621B08.jpg?imwidth=719&imdensity=1" alt="Projections in different colours on a piece of wood." title="Projections in different colours on a piece of wood."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">One of the questions the designers had to ask themselves was how projections look on wood.</p> </figcaption> </figure> </li> </ul> <div> <div class="swiper-button-next" tabindex="0" role="button" aria-label="Next slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> <div class="swiper-button-prev" tabindex="0" role="button" aria-label="Previous slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> </div> <div class="swiper-pagination swiper-pagination-fraction"></div> <span class="swiper-notification" aria-live="assertive" aria-atomic="true"></span> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aidd594a576"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p><b>There is that very stylish rotary dial in the Audi grandsphere concept’s² doors. What does that do?</b></p> <p><b>Bartos Scharmach:</b> The rotary ring and buttons form an innovative control element with which the driver can navigate various function menus by touch when the car is driven manually. When autonomous mode² is engaged and the car takes over the driving, there is no longer any need for the steering wheel or to remain in its immediate vicinity. Passengers can then recline their seats into a very comfortable position, potentially putting the controls in the doors out of reach. To ensure that occupants are still able to operate the controls, we had to come up with a way for them to interact with this part of the interface remotely. Our solution is the MMI touchless response, which relies on a combination of eye tracking and gesture control. Once the occupant establishes eye contact, they can perform the same hand motion as if they were turning the dial with their fingers. The user is not actually touching anything, but they can see that the rotary dial is nevertheless moving in response to their gesture.</p> </div> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">²The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">²The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country.</p> </div> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="image parbase"><div class="cq-dd-image"> <div data-anchorid="aid29e5c29a" class="gbp-image gbp-image--framed js-animate js-anchorid"> <div class="gbp-container-content gbp-image-content"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1280-desktop-grandsphere-leverage-innovative-UX-10621B09.jpg?imwidth=1210&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1440-mobile-grandsphere-leverage-innovative-UX-10621B09.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1280-desktop-grandsphere-leverage-innovative-UX-10621B09.jpg?imwidth=1210&imdensity=1" alt="Bartos Scharmach demonstrates how gestures operate the MMI touchless response."/> </picture> <figcaption class="gbp-figure-caption gbp-copy--xs">Even in the reclined position, Bartos Scharmach can easily operate the MMI touchless response using eye contact and gestures.</figcaption> </figure> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> </div> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aid4bc955af"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p><b>There’s no mistaking the Four Rings’ distinctive exterior design idiom. What makes Audi user interface design special?</b></p> <p><b>Xenia Sichwardt:</b> We draw inspiration from other cultures. For this project, we borrowed primarily from traditional Japanese painting and its design principle, which states that “the empty space embraces the image”. Turning our approach to design on its head in this way proved very inspiring. Rather than overload the display area with information, we pared things down to the bare necessities and gave it lots of breathing space, which in turn accentuates the meaning of the message. At Audi, we always strive for a simplicity that is, by its very nature, elegant. Or as German industrial designer Dieter Rams once put it, “Less but better.”</p> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="video parbase"> <div class="gbp-video js-videotrigger gbp-container js-anchorid" data-anchorid="aid50ff6f57"> <div class="gbp-container-content gbp-video-content"> <figure class="gbp-figure"> <div class="gbp-video-image-container js-start-video js-poster-video"> <picture class="gbp-picture gbp-video-poster"> <img altsrc="https://assets.content.audi/453653/brand/1667384/1667384_thumb_720p.jpg" src="https://assets.content.audi/453653/brand/1667384/brandportal_1667384_thumb_720p.jpg"/> </picture> </div> <div class="gbp-video-video-container gbp-hidden "> <video width="960" height="540" controls controlsList="nodownload" preload="metadata" playsinline crossorigin="anonymous" poster="https://assets.content.audi/453653/brand/1667384/1667384_thumb_720p.jpg" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"video module impression"},"attributes":{"componentName":"Video (GBP_0120)","label":"","targetURL":"","clickID":"","elementName":"","value":"","pos":"","relatedComponent":"1667384"}}' data-component="video"> <source src="https://assets.content.audi/453653/brand/1667384/1667384_Content720p-Web.mp4" media="screen and (min-width:890px) and (max-width:1280px)"/> <source src="https://assets.content.audi/453653/brand/1667384/1667384_Content1080p-Web.mp4" media="screen and (min-width:1281px)"/> <source src="https://assets.content.audi/453653/brand/1667384/1667384_Content500p-Web.mp4" media="screen and (min-width:705px) and (max-width:889px)"/> <source src="https://assets.content.audi/453653/brand/1667384/1667384_Content396p-Web.mp4" media="screen and (min-width:481px) and (max-width:704px)"/> <source src="https://assets.content.audi/453653/brand/1667384/1667384_Content270p-Web.mp4" media="screen and (max-width:480px)"/> </video> </div> </figure> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="teaserhighlight parbase"> <div data-anchorid="aide69286db" class="gbp-highlightteaser gbp-container js-animate gbp-container--vp false js-anchorid" style="background-color:#E5E5E5" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"highlight teaser - impression"},"attributes":{"componentName":"Teaser Highlight (GBP_0134)","label":"","targetURL":"","clickID":"","elementName":"","value":"Vision of the future","pos":"","relatedComponent":"aide69286db"}}' data-component="teaserhighlight" data-target="internal"> <div class="gbp-container-content gbp-highlightteaser-content"> <div class="image-container"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1080-desktop-grandsphere-leverage-innovative-UX-10621B10-laenderabsprung.jpg?imwidth=792&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1080-desktop-grandsphere-leverage-innovative-UX-10621B10-laenderabsprung.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2021/impressive-experiences-intuitive-operation/1920x1080-desktop-grandsphere-leverage-innovative-UX-10621B10-laenderabsprung.jpg?imwidth=792&imdensity=1" alt="Vision of the future"/> </picture> </div> <div class="content"> <p class="gbp-copy--s gbp-meta"> </p> <h3 class="gbp-h3">Vision of the future</h3> <p class="gbp-copy--m">More than a car and more than a one-off, the Audi grandsphere¹ is one of a family of concept vehicles with which Audi is actively shaping premium mobility.</p> <a class="gbp-button gbp-button--ghost js-overwriteLink" href="/progress/en/concept-cars/audi-grandsphere-concept.html" data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"highlight teaser - teaser click"},"attributes":{"componentName":"Teaser Highlight (GBP_0134)","label":"","targetURL":"/progress/en/concept-cars/audi-grandsphere-concept.html","clickID":"gbp2-highlight-manual-teaser-item","elementName":"button","value":"Vision of the future","pos":"","relatedComponent":"aide69286db-Vision of the future~audi-grandsphere-concept"}}' data-label="Learn more">Learn more</a> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item">¹The vehicle shown is a concept vehicle that is not available as a production vehicle.</p> </div> </div> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="tagging parbase"> <div class="gbp-tagging"> <div class="gbp-tagging-container"> <span class="gbp-tagging-tag"> <a class="gbp-link--s" href="/progress/en.tags.progress--digitalization.datedesc.html">Digitalization</a> </span> <span class="gbp-tagging-tag"> <a class="gbp-link--s" href="/progress/en.tags.progress--electromobility.datedesc.html">Electromobility</a> </span> <span class="gbp-tagging-tag"> <a class="gbp-link--s" href="/progress/en.tags.progress--concept_cars.datedesc.html">Concept cars</a> </span> <span class="gbp-tagging-tag"> <a class="gbp-link--s" href="/progress/en.tags.progress--vision.datedesc.html">Vision</a> </span> </div> </div> </div> <div class="teasercolumnautomated parbase"><div class="gbp-columnteasers gbp-columns js-columnteaser gbp-container--vp js-anchorid" 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The WLTP test cycle completely replaced the NEDC test cycle with effect from 1 January 2022. As a result, no NEDC values are available for vehicles with a type approval issued after this date.</p> <p>The values do not refer to an individual vehicle and are not part of the offer; instead, they are solely for the purpose of comparing between different types of vehicles. Optional equipment and accessories (attachments, tyre formats etc.) may alter relevant vehicle parameters such as the weight, rolling resistance and aerodynamics and, alongside weather and traffic conditions and individual driving behaviour, may influence the fuel consumption, electricity consumption, CO2 emissions and performance values of a vehicle.</p> <p>Due to the more realistic test conditions, fuel consumption and CO2 emissions values will in many cases be higher in accordance with the WLTP than in accordance with the NEDC. There may have been corresponding changes to vehicle taxation since 1 September 2018 as a result of this. You can find further information on the differences between the WLTP and the NEDC at <a href="http://www.audi.co.uk/wltp" target="_blank">www.audi.co.uk/wltp</a>.</p> <p> </p> <p>Further information on the official fuel consumption and the official, specific CO2 emissions of new passenger car models can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models”, available free of charge from all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany or at <a href="http://www.dat.de" target="_blank">www.dat.de</a>.</p> </div> </section> <p></p> </div> </footer></div> </div> </div> </div> <script src="/etc/designs/gbp2/js/gbp2.ACSHASH0d5792722c2d3db56247617187de9e0e.js"></script> </body> </html>