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list-inline-item"><span >Posted on </span><time datetime="2025-02-10T07:51:50-07:00" itemprop="datePublished">February 10, 2025</time></li><li class="jupiterx-post-meta-author list-inline-item"><span >By </span><a href="https://www.denverpostmedia.com/author/mwehrenberg/" rel="author" itemprop="author" itemscope="" itemtype="http://schema.org/Person">Denver Post Media<meta itemprop="name" content="Denver Post Media"/></a></li><li class="jupiterx-post-meta-categories list-inline-item"><span >In </span><a href="https://www.denverpostmedia.com/category/blog/" rel="category">blog</a></li><li class="jupiterx-post-meta-comments list-inline-item"><a href="https://www.denverpostmedia.com/2025/02/10/8-of-the-most-common-seo-myths-debunked/#respond" data-jupiterx-scroll-target="#respond">Leave a comment</a></li></ul></header><div class="jupiterx-post-body" itemprop="articleBody"><div class="jupiterx-post-content clearfix" itemprop="text"> <div data-elementor-type="wp-post" data-elementor-id="4588" class="elementor elementor-4588" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-c6bd35a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c6bd35a" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f58ec7d" data-id="f58ec7d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3779b5f elementor-widget elementor-widget-heading" data-id="3779b5f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">8 of the Most Common SEO Myths — Debunked!</h2> </div> </div> <div class="elementor-element elementor-element-7a02307 elementor-widget elementor-widget-text-editor" data-id="7a02307" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Search engine algorithms can feel like an enigma — and they definitely can be challenging to decipher, especially the all-important Google algorithm. That hasn’t stopped people from trying, though. Yet, as with any good enigma, there are many SEO myths floating around out there about how to improve your website’s ranking. These myths about SEO are often time wasters (at best!), but they can possibly damage your search rankings, too. </p><p>That’s why knowing some of the more common SEO misconceptions is vital.</p><p>But, before we jump into debunking some of the most common SEO myths of 2024, let’s quickly review what SEO is and why it’s valuable.</p><h2>What is SEO?</h2><p>SEO is a commonly used acronym in the world of digital marketing that stands for “<a href="https://native.denverpost.com/seo-terms-definitions-guide/" target="_blank" rel="noopener">search engine optimization</a>.” SEO encompasses all the actions you can take to have your website rank higher in search engine results. </p><p>The higher you rank in Google’s search engine results pages (SERPs) for your target keywords, the more people will visit your website or webpage.</p><h2>Why Is SEO Important?</h2><p>The goal of SEO is to increase the quantity of organic (non-paid) traffic your website content receives from search engines. This is important because research tells us that the first five organic results on a search page get<a href="https://www.zerolimitweb.com/organic-vs-ppc-2021-ctr-results-best-practices/" target="_blank" rel="noopener"> 69.1%</a> of all clicks, and the next five account for only 17.2%. Then, it’s all downhill from there. To get the most web traffic, you need to be near the top — and that starts with SEO.</p><h2>8 Common SEO Myths Debunked</h2><p>There are many effective things you can do to rank higher on search engines, most notably Google’s. We<a href="https://native.denverpost.com/6-ways-to-improve-your-websites-google-ranking/" target="_blank" rel="noopener"> talk about them here</a>. But, make sure you’re NOT counting on this list of eight SEO myths and misconceptions to positively impact your ranking.</p><h3>1. Myth: PPC Advertising Boosts Your SEO Ranking</h3><p>Sponsored rankings — also known as Pay-Per-Click (PPC) advertising — appear at the top of SERPs. And that’s probably one of the reasons this myth has gained traction. While “paying to play” through a paid search campaign like PPC does get your business to appear first, this is entirely different from SEO optimization for organic search results.</p><p>Google also doesn’t give bonus points or priority to websites that engage in PPC advertising, as the algorithm for ranking organic search results is completely different from the one that engages PPC ads.</p><p>That’s not to say you shouldn’t consider a paid search campaign, but doing so won’t impact your SEO optimization efforts.</p><h3>2. Myth: Older Domains Are Better</h3><p>Website domains that have many more years under their belt can often rank better than the new kids on the block. But the fact is that age isn’t a ranking factor. </p><p>That said, a big reason for the correlation is simply because a site that has been around for eight years instead of eight months has had more time to check the box on SEO best practices. For example, it may have accumulated a higher volume of relevant backlinks, and there may be more high-quality content on the site’s blog.</p><p>But, while SEO is a long game, a more mature website doesn’t always correlate to better SEO. So, a 15-year-old site that’s poorly maintained with bad links and low-quality content has nothing on a 15-month-old site that is being regularly optimized.</p><h3>3. Myth: You Only Need to Optimize SEO Once</h3><p>SEO is not only a long game, it’s also one that requires consistent work and optimization. Optimizing the copy across your site one time will help, but you can’t just set it and forget it.</p><p>The internet is a constantly and rapidly changing place, which impacts not only how users search but also how search results appear and what is being prioritized. For example, the rise of the<a href="https://native.denverpost.com/5-ways-to-optimize-your-seo-strategy-for-zero-click-searches/" target="_blank" rel="noopener"> zero-click search</a> is having a distinct impact on SEO. </p><p>For all these reasons and more, copy, graphics, images, videos, and more all must be continually evaluated and edited in order to evolve and stay competitive in webpage results.</p><h3>4. Myth: There’s an Exact Keyword Density to Follow</h3><p>Keyword density is the frequency at which your keywords appear in an article or content on your site. For example, if you use a keyword 30 times in a 1,000-word article, the keyword density would equate to 3%. While “ideal” keyword densities are often prescribed — anywhere from 2% to 5% — the fact is that<a href="https://www.youtube.com/watch?v=Rk4qgQdp2UA" target="_blank" rel="noopener"> there’s no optimal or exact percentage</a> that’s best for SEO.</p><p>The better solution is to focus on authentic, natural-sounding, and fresh content that’s relevant to your audience. This will go a lot further in helping your SEO efforts. </p><p>You also want to be careful to avoid keyword stuffing, which is using your target keyword(s) so many times that it translates as ridiculous to readers and spammy to search engines like Google.</p><h3>5. Myth: You Should Only Pay Attention to High-Volume Keywords</h3><p>High-volume keywords are broad, general, and often short search terms that rack up millions of searches every month. Because they are so popular, some may think that they need to prioritize high-volume keywords that are relevant to your business.</p><p>But that’s not the case. High-volume keywords are highly competitive and not often specific enough for niche offerings. While it’s okay to integrate some high-volume keywords, if that’s the only thing you’re focusing on, you’re leaving a lot of potential on the table.</p><p>It’s much better to also strategically integrate some long-tail keywords, which are longer, more specific phrases, and other low-volume, lower competition keywords to round out the mix and make your site more competitive and targeted to your exact target consumer.</p><h3>6. Myth: Duplicate Content is Always Penalized</h3><p>Duplicate content basically refers to any content on a webpage that’s nearly or precisely the same as another page on your site — and it has been thought to be penalized by Google. While duplicate content often isn’t ideal for many reasons, Google has stated that they<a href="https://developers.google.com/search/blog/2008/09/demystifying-duplicate-content-penalty" target="_blank" rel="noopener"> don’t penalize</a> duplicate content — as long as it’s not intentionally designed to deceive search engines.</p><p> </p><p>The bigger issue is that duplicate content can hurt your SEO performance simply because the algorithm isn’t clear on which search result should be the primary one, not because of a penalty per se. </p><p>That said, while you don’t have to make sure that every single page is entirely different, try to avoid duplicating content whenever you can.</p><h3>7. Myth: More Words are Always Better</h3><p>It has long been claimed that longer-form content performs better. For example, a 1,100- to 1,200-word article is often seen as the minimum preferred word count for good SEO performance on Google.</p><p>There is some validity in the fact that articles that clock in at around 1,000 words can lead to better organic search results, according to Semrush’s<a href="https://www.semrush.com/goodcontent/state-of-content-marketing/report/#the_anatomy_of_high_quality_content" target="_blank" rel="noopener"> 2023 State of Content Marketing Report</a>. However, there’s a law of diminishing returns here.</p><p>Longer isn’t always better. This is where quality versus quantity enters the chat again.</p><p>A poorly written, keyword-stuffed 2,000-word article that’s not relevant or strategically composed won’t do your ranking any favors. You’ll see far better results from a shorter piece that may have fewer words but is comprehensively written to align with search intent and includes primary and secondary keywords that are naturally incorporated.</p><h3>8. Myth: Mobile Responsiveness Doesn’t Matter</h3><p>With<a href="https://www.statista.com/statistics/1289755/internet-access-by-device-worldwide/" target="_blank" rel="noopener"> 94% of people</a> accessing the Internet by smartphone, there are many reasons to have your site optimized for mobile. SEO Is just one of them. </p><p>Contrary to the myth, mobile friendliness and responsive design does indeed matter to Google; and<a href="https://developers.google.com/search/blog/2015/04/rolling-out-mobile-friendly-update"> they’ve confirmed</a> that it is a ranking factor.</p><p>—</p><h2>Fact: SEO Support Is Here for You</h2><p>With so many SEO myths and facts, it can be hard to know what to do to ensure your website is optimized and on the right path to achieving your business and marketing goals.</p><p>At<a href="https://www.denverpostmedia.com/digital-marketing-consultation/"> Denver Post Media</a>, our SEO experts take the overwhelm out of SEO and focus on just the facts. We specialize not only in SEO and website ranking but also in content development and strategy that can enhance your visibility and impact in search and beyond.<a href="https://www.denverpostmedia.com/solutions-content/"> Learn more here</a>.</p> </div> </div> </div> </div> </div> </section> </div> </div><div class="jupiterx-social-share jupiterx-social-share-post"><div class="jupiterx-social-share-inner"><a class="jupiterx-social-share-link btn jupiterx-social-share-facebook" href="https://facebook.com/sharer/sharer.php?u=https://www.denverpostmedia.com/2025/02/10/8-of-the-most-common-seo-myths-debunked/" target="_blank" aria-label="Share on Facebook"><span class="jupiterx-icon jupiterx-icon-facebook-f"></span><span class="jupiterx-social-share-link-name">Facebook</span></a><a class="jupiterx-social-share-link btn jupiterx-social-share-twitter" href="https://twitter.com/intent/tweet/?text=8%20of%20the%20Most%20Common%20SEO%20Myths%20—%20Debunked!&url=https://www.denverpostmedia.com/2025/02/10/8-of-the-most-common-seo-myths-debunked/" target="_blank" aria-label="Share on Twitter"><span class="jupiterx-icon jupiterx-icon-twitter"></span><span class="jupiterx-social-share-link-name">Twitter</span></a><a class="jupiterx-social-share-link btn jupiterx-social-share-linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.denverpostmedia.com/2025/02/10/8-of-the-most-common-seo-myths-debunked/&title=8%20of%20the%20Most%20Common%20SEO%20Myths%20—%20Debunked!&summary=8%20of%20the%20Most%20Common%20SEO%20Myths%20—%20Debunked!&source=https://www.denverpostmedia.com/2025/02/10/8-of-the-most-common-seo-myths-debunked/" target="_blank" aria-label="Share on LinkedIn"><span class="jupiterx-icon jupiterx-icon-linkedin-in"></span><span class="jupiterx-social-share-link-name">LinkedIn</span></a></div></div></div></article><div class="jupiterx-post-navigation" role="navigation"><div class="row"><a href="https://www.denverpostmedia.com/2025/02/10/should-you-use-ai-to-write-content-pros-and-cons/" class="jupiterx-post-navigation-link jupiterx-post-navigation-previous col-md-6" rel="previous" title="Should You Use AI to Write Content? 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