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Principles</h1> </div> </div> </div>  <div class="pb-fw-wrap">  <div id="page-wrap"> <div class="inner-page-wrap has-no-sidebar no-bottom-spacing clearfix">  <div class="clearfix " id="10139"> <div class="page-content clearfix"> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <p>These European Principles regulate digital advertising in Europe.</p> <h2><span style="color: #48c4f2;">European Principles</span></h2> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-4 european-principles-box spb_text_column"> <div class="spb_wrapper clearfix"> <div class="sf-icon-box sf-icon-box-animated"><div class="inner"><div class="front"><i class="ss-briefcase sf-icon sf-icon-float-none sf-icon-large sf-icon-"></i><div class="sf-icon-box-content-wrap clearfix"><h3>European Industry Self-Regulatory Framework on Data-Driven Advertising</h3></div></div><div class="back sf-icon-"><table><tbody><tr><td><h3>European Industry Self-Regulatory Framework on Data-Driven Advertising</h3><div class="sf-icon-box-content"></p> <p style="text-align: left;">This <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://edaa.eu/wp-content/uploads/OBA-Framework.pdf" target="_blank" rel="noopener noreferrer">Framework</a></span> is based upon 7 key principles for OBA: notice, user choice, data security, sensitive segmentation, education, compliance and enforcement, and review. It aims to secure the future of Data-Driven Advertising as an effective business practice in the toolbox of marketers, by ensuring that internet users can understand and control the Data-Driven Advertising choices they make online.</p> <p></div></td></tr></tbody></table></div></div></div> </div> </div> <div class="spb_content_element col-sm-4 european-principles-box spb_text_column"> <div class="spb_wrapper clearfix"> <div class="sf-icon-box sf-icon-box-animated"><div class="inner"><div class="front"><i class="ss-notebook sf-icon sf-icon-float-none sf-icon-large sf-icon-"></i><div class="sf-icon-box-content-wrap clearfix"><h3>Application of the Framework on Data-Driven Advertising for Mobile</h3></div></div><div class="back sf-icon-"><table><tbody><tr><td><h3>Application of the Framework on Data-Driven Advertising for Mobile</h3><div class="sf-icon-box-content"></p> <p style="text-align: left;">The recommendations set out in <span style="color: #0000ff;"><a style="color: #0000ff;" href="/wp-content/uploads/2012/10/EDAA-Addendum-for-Mobile-1.pdf" target="_blank" rel="noopener noreferrer">this document </a></span>provide an addendum to the original Framework on Data-Driven Advertising and should be read in conjunction with it. The Addendum seeks to show businesses how to apply the Framework’s principles – notably notice and choice – in the mobile environment.</p> <p></div></td></tr></tbody></table></div></div></div> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h2><span style="color: #48c4f2;">Technical Guidance</span></h2> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-4 european-principles-box spb_text_column"> <div class="spb_wrapper clearfix"> <div class="sf-icon-box sf-icon-box-animated"><div class="inner"><div class="front"><i class="ss-pixels sf-icon sf-icon-float-none sf-icon-large sf-icon-"></i><div class="sf-icon-box-content-wrap clearfix"><h3>Technical Specifications for implementing the Framework in Europe</h3></div></div><div class="back sf-icon-"><table><tbody><tr><td><h3>Technical Specifications for implementing the Framework in Europe</h3><div class="sf-icon-box-content"></p> <p style="text-align: left;">This <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://edaa.eu/wp-content/uploads/Att-3-technical_specifications_for_oba_fw_v1.pdf" target="_blank" rel="noopener noreferrer">document</a></span> details how companies should technically apply the AdChoices Icon to online ads and how to avoid collision of overlays being applied at different stages in the ad delivery process. It also highlights good and bad technical practice, and outlines restrictions and limitations that apply to use of the Icon.</p> <p></div></td></tr></tbody></table></div></div></div> </div> </div> <div class="spb_content_element col-sm-4 european-principles-box spb_text_column"> <div class="spb_wrapper clearfix"> <div class="sf-icon-box sf-icon-box-animated"><div class="inner"><div class="front"><i class="ss-smartphone sf-icon sf-icon-float-none sf-icon-large sf-icon-"></i><div class="sf-icon-box-content-wrap clearfix"><h3>Ad Marker Implementation Guidelines for Mobile</h3></div></div><div class="back sf-icon-"><table><tbody><tr><td><h3>Ad Marker Implementation Guidelines for Mobile</h3><div class="sf-icon-box-content"></p> <p style="text-align: left;">This <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://edaa.eu/wp-content/uploads/Mobile_Ad_Marker_Guidelines_Europe.pdf" target="_blank" rel="noopener noreferrer">document</a></span> covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over OBA to users of mobile devices in support of the European Self-Regulatory Principles for OBA. Its purpose is to set out guidelines for the implementation of the Self-Regulatory Principles in the Mobile Environment.</p> <p></div></td></tr></tbody></table></div></div></div> </div> </div> <div class="spb_content_element col-sm-4 european-principles-box spb_text_column"> <div class="spb_wrapper clearfix"> <div class="sf-icon-box sf-icon-box-animated"><div class="inner"><div class="front"><i class="ss-video sf-icon sf-icon-float-none sf-icon-large sf-icon-"></i><div class="sf-icon-box-content-wrap clearfix"><h3>The Ad Marker Implementation Guidelines for Video</h3></div></div><div class="back sf-icon-"><table><tbody><tr><td><h3>The Ad Marker Implementation Guidelines for Video</h3><div class="sf-icon-box-content"></p> <p style="text-align: left;">This<span style="color: #0000ff;"><a style="color: #0000ff;" href="https://edaa.eu/wp-content/uploads/2016/11/Ad-Marker-Implementation-Guidelines-For-Video-FINAL_2.pdf" target="_blank" rel="noopener noreferrer"> document </a></span>covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over OBA to users in video advertising environments, in support of the European Self-Regulatory Principles for Data-Driven Advertising. Its purpose is to set out guidelines for the implementation of the Application of Self-Regulatory Principles in video players.</p> <p></div></td></tr></tbody></table></div></div></div> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h2><span style="color: #48c4f2;">Compliance Guidance</span></h2> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-4 european-principles-box spb_text_column"> <div class="spb_wrapper clearfix"> <div class="sf-icon-box sf-icon-box-animated"><div class="inner"><div class="front"><i class="ss-newspaper sf-icon sf-icon-float-none sf-icon-large sf-icon-"></i><div class="sf-icon-box-content-wrap clearfix"><h3>Self-Certification Criteria for Participating Companies</h3></div></div><div class="back sf-icon-"><table><tbody><tr><td><h3>Self-Certification Criteria for Participating Companies</h3><div class="sf-icon-box-content"></p> <p style="text-align: left;">This <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://edaa.eu/wp-content/uploads/2012/10/self-certification-criteria-final-v1.1.pdf" target="_blank" rel="noopener noreferrer">document</a></span> provides companies participating in the EU Self-Regulatory Programme with a comprehensive set of criteria for self-certification of compliance, which is limited to those requirements applicable to each participant’s business model.</p> <p></div></td></tr></tbody></table></div></div></div> </div> </div> </div></section> <div class="link-pages"></div> </div>  </div> </div>   </div>  </div>  </div> <div id="footer-wrap">  <section id="footer" class="footer-divider"> <div class="container"> <div id="footer-widgets" class="row clearfix"> <div class="col-sm-4"> <section id="recent-posts-3" class="widget widget_recent_entries clearfix"> <div class="widget-heading clearfix"><h6>Recent posts</h6></div> <ul> <li> <a href="https://edaa.eu/putting-ads-on-notice-2024-edaa-summit/">Putting Ads On Notice: 2024 EDAA Summit</a> <span class="post-date">October 30, 2024</span> </li> </ul> </section><section id="text-2" class="widget widget_text clearfix"><div class="widget-heading clearfix"><h6>Contact us</h6></div> <div class="textwidget"><ul class="social-icons standard "> <li class="twitter"><a href="http://www.twitter.com/EDAATweets" target="_blank" rel="noopener"><i class="fab fa-twitter"></i><i class="fab fa-twitter"></i></a></li> <li class="youtube"><a href="https://www.youtube.com/channel/UC5ZkoeB9RI3sODde6GBBNOg" target="_blank" rel="noopener"><i class="fab fa-youtube"></i><i class="fab fa-youtube"></i></a></li> <li class="linkedin"><a href="https://www.linkedin.com/company/european-interactive-digital-advertising-alliance" target="_blank" rel="noopener"><i class="fab fa-linkedin"></i><i class="fab fa-linkedin"></i></a></li> </ul> <p>26, Rue des Deux Églises<br>1000, Brussels<br><br> Email: info[at]edaa[.]eu<br> Call: +32 (0) 2 513 78 06 </p></div> </section> </div> <div class="col-sm-4"> <div class='ai-tweets'> <div class='aiwidgetscss widget ai-tweets-listing'> <h3 class='widget-title'><h6>Latest Tweets</h6></h3> <div class='aiwidget-title'><span class='tweet_author_name'>EDAATweets</span> <span class='tweet_author_heading'><a href='https://twitter.com/EDAATweets' target='_blank'>@EDAATweets</a></span></div><input type='hidden' class='ai_numberoftweets' value='1'><input type='hidden' class='ai_twitteruser' value='EDAATweets'><div class='ai-twitter-list-wrap'><div class='ai-twitter-list '><p>You currently have access to a subset of X API V2 endpoints and limited v1.1 endpoints (e.g. media post, oauth) only. 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