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category-actualidad-tecnica category-ornamentales et-has-post-format-content et_post_format-et-post-format-standard"> <div class="post-header"> <h1 class="entry-title">Myplant & Garden ha sido presentado en Oriente Medio</h1> <div class="post-meta vcard"> <p>Posted by <a href="https://www.tecnologiahorticola.com/author/leandro/" class="url fn" title="Posts by Leandro Martín Olmos" rel="author">Leandro Martín Olmos</a> | <a href="https://www.tecnologiahorticola.com/category/actualidad-noticias/actualidad-tecnica/" rel="tag">Actualidad Técnica</a>, <a href="https://www.tecnologiahorticola.com/category/cultivos/ornamentales/" rel="tag">X + VERD - Ornamentales - Viveros - Jardinería</a></p> </div> </div> <div class="post-thumbnail header"> <img src="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/logo-MYPLANT_ME.jpg" alt="Myplant & Garden ha sido presentado en Oriente Medio" /> </div> <div class="post-wrap"> <div class="post-content entry-content"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0 et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><ul> <li style="text-align: left;"><span style="color: #808000;"><strong>La primera feria italiana B2B de la industria verde en Dubai se celebrará en el Dubai Exhibition Centre, Dubai, EAU del 15 al 17 de noviembre de 2025</strong></span></li> </ul> <p> </p> <p><em><a href="https://myplantgarden.com/" target="_blank" rel="noopener">Myplant & Garden</a> amplía y consolida su presencia internacional. El evento italiano más importante para los profesionales de la industria verde ha presentado oficialmente Myplant & Garden Middle East, la primera feria italiana B2B de la industria verde en Dubai y el único evento dedicado a la industria verde ornamental en Oriente Medio.</em></p> <p>La nueva feria es posible gracias a la estrecha colaboración con las oficinas de IEG Middle East, una presencia sólida y consolidada en el panorama ferial de Dubai. Los organizadores pretenden explotar nuevos canales comerciales y entrar en un mercado con un potencial creciente, impulsado por una clientela especialmente atenta al desarrollo sostenible y a la mejora de la biodiversidad a escala local. A mayor escala, también se apoya en ser el principal centro logístico de la región y uno de los más importantes del mundo.</p> <p>«La elección de IEG de centrarse cada vez más en los mercados internacionales», explica el Consejero Delegado Corrado Peraboni, »se confirma aún más con esta primera edición de Myplant & Garden Middle East, la primera feria italiana B2B del sector ecológico que se celebrará en Dubai, un mercado lleno de potencial para este sector. Una oportunidad internacional también formaba parte de lo prometido a los operadores del sector en el momento de la adquisición. La elección de Dubai también se alinea con el camino ya establecido con JGT Dubai (Jewellery, Gem & Technology) y Dubai Muscle Show, Dubai Active y Dubai Active Industry. La estrategia del grupo, cuyo objetivo es posicionarse cada vez más como un actor mundial, consiste en crear spin-offs de sus eventos más significativos en las zonas más interesantes para los distintos productos. Nuestros compromisos en el extranjero son cada vez mayores, con la mirada puesta en los mercados no europeos con mayor potencial, y Myplant & Garden Middle East forma parte de este plan de desarrollo estratégico.»</p> <p>«A la espera de la décima edición de Myplant», afirman los organizadores, “hemos decidido acudir físicamente a Dubái para mostrar la calidad de una oferta ferial de alto nivel”. En 2023, los países del Consejo de Cooperación del Golfo -Arabia Saudí, Bahréin, Emiratos Árabes Unidos, Kuwait, Omán y Qatar- importaron material vegetal por valor de unos 390 millones de dólares. Los EAU, con 145 millones de dólares, y Arabia Saudí, con 130 millones, lideran la clasificación, y el sentimiento es positivo para los próximos años.»</p> <p><span style="color: #808000;"><strong>Myplant & Garden Middle East</strong></span>, la primera feria italiana B2B de la industria verde en Dubai, será también el único evento dedicado a la cadena de suministro de la industria verde ornamental, desde la producción hasta el diseño paisajístico, en Oriente Medio.<br />La apuesta de Dubai por el verde forma parte de una visión estratégica de desarrollo, que se ha traducido en la mejora y preservación de los recursos naturales -las ocho zonas protegidas cubren el 31% del territorio- con el objetivo de proteger, restaurar y promover los ecosistemas naturales mediante iniciativas de investigación científica, vigilancia y protección del paisaje.</p> <p>Además, el desarrollo de las actividades comerciales y residenciales hacia las zonas desérticas y la concentración del turismo, especialmente en las zonas costeras (Dubai es uno de los destinos más visitados del mundo), ofrecen <span style="color: #808000;"><strong>amplias oportunidades para la entrada de productos y servicios hortícolas</strong></span>: como materiales de diseño para el desarrollo urbano, de la construcción y de las infraestructuras, como elemento distintivo en la organización de espacios de hostelería, como herramienta para crear un hábitat resiliente al cambio climático y como objeto de I+D en agricultura de precisión y cultivo sostenible en un marco de inversiones públicas en sectores de alta innovación.</p> <p>La importación de floricultura de los EAU en 2023 se estableció en 145 millones de dólares, aumentando constantemente de 79 millones en 2020 a 116 millones en 2022.</p> <p>Países Bajos es el primer socio comercial (>28% de las importaciones), seguido de Kenia (>22%). Ecuador (>8%) y China (7%) se disputan el tercer puesto, muy lejos de los dos primeros países. Colombia, Tailandia, España, India, Francia y Estados Unidos completan los diez primeros puestos.</p> <p>En este contexto, el producto «Made in Italy» -a pesar de que Italia es el tercer exportador mundial, con más del 5% de las cuotas- sigue desempeñando un papel marginal, con unas exportaciones a los EAU estimadas en poco más de un millón de dólares (equivalente al 0,8% de las importaciones florícolas de los EAU).</p> <p>El producto italiano tiene un gran potencial de penetración en los mercados emiratíes, en consonancia con las necesidades dictadas por las estrategias de desarrollo en curso en esos territorios. También gracias a la asociación estratégica firmada entre Italia y los EAU en 2023, que abre nuevas colaboraciones en economía circular y desarrollo sostenible, innovación y tecnologías 4.0, agritech y greentech, energías renovables y tecnologías limpias, seguridad alimentaria e industria y tecnologías avanzadas.</p> <p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-51001 size-full" src="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/1.jpg" alt="" width="1007" height="635" srcset="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/1.jpg 1007w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/1-400x252.jpg 400w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/1-768x484.jpg 768w" sizes="(max-width: 1007px) 100vw, 1007px" /></p> <p><img decoding="async" class="aligncenter wp-image-51002 size-full" src="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/2.jpg" alt="" width="915" height="369" srcset="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/2.jpg 915w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/2-400x161.jpg 400w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/2-768x310.jpg 768w" sizes="(max-width: 915px) 100vw, 915px" /></p> <p> </p> <p style="text-align: center;">Clasificación de los flujos de importación de productos hortícolas de los EAU en 2023, fuente: ITC</p> <p><img decoding="async" class="aligncenter wp-image-51003 size-full" src="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/3.jpg" alt="" width="475" height="799" srcset="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/3.jpg 475w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/3-238x400.jpg 238w" sizes="(max-width: 475px) 100vw, 475px" /></p> <p> </p> <p style="text-align: center;">Cuadro de los flujos de importación de flores en los Emiratos Árabes Unidos en 2023, en valor (en 000 $), fuente: ITC</p> <p><img decoding="async" class="aligncenter wp-image-51004 size-full" src="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/4.jpg" alt="" width="929" height="563" srcset="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/4.jpg 929w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/4-400x242.jpg 400w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/4-768x465.jpg 768w" sizes="(max-width: 929px) 100vw, 929px" /></p> <p><img decoding="async" class="aligncenter wp-image-51005 size-full" src="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/5.jpg" alt="" width="961" height="623" srcset="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/5.jpg 961w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/5-400x259.jpg 400w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/5-768x498.jpg 768w" sizes="(max-width: 961px) 100vw, 961px" /></p> <p style="text-align: center;">Tabla de flujos de importación de plantas en los Emiratos Árabes Unidos en 2023, en valor (en 000 $), fuente: ITC</p> <p><img decoding="async" class="aligncenter wp-image-51007 size-large" src="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/cbncfnfhmn-1024x641.jpg" alt="" width="1024" height="641" srcset="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/cbncfnfhmn-1024x641.jpg 1024w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/cbncfnfhmn-400x250.jpg 400w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/cbncfnfhmn-768x481.jpg 768w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/cbncfnfhmn.jpg 1075w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p style="text-align: center;">Mapa de los flujos de importación de plantas en los Emiratos Árabes Unidos en 2023, en valor (en 000 $), fuente: ITC</p> <p><img decoding="async" class="aligncenter wp-image-51006 size-large" src="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/43453-1024x629.jpg" alt="" width="1024" height="629" srcset="https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/43453-1024x629.jpg 1024w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/43453-400x246.jpg 400w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/43453-768x472.jpg 768w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/43453-1080x663.jpg 1080w, https://www.tecnologiahorticola.com/wp-content/uploads/2024/09/43453.jpg 1151w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p>«Dentro de un evento internacional, nos esforzaremos por resaltar el gusto italiano por la belleza y la calidad en los espacios, los decorados y los contenidos, garantizando que el evento sea elegante y atractivo, además de provechoso para todos», comentan los organizadores.</p> <p>La acción comercial coordinada con <span style="color: #808000;"><strong>IEG Middle East</strong> </span>incluye la participación de una selección de marcas de floricultura de Europa y de fuera de ella: el objetivo de la primera edición es involucrar a unas <span style="color: #808000;"><strong>70 empresas</strong> </span>y desarrollar la exposición en los <span style="color: #808000;"><strong>5.000 m2</strong></span> de superficie disponible.</p> <p><span style="color: #808000;"><strong>Los 9 sectores principales de exposición</strong></span> prevén la participación de entidades activas en los ámbitos de viveros, flores, decoración, maquinaria, tecnología, macetas, servicios, paisajismo y mobiliario.</p> <p><span style="color: #808000;"><strong>En colaboración con agencias internacionales</strong></span>, se organizarán operaciones de búsqueda y recepción para compradores y operadores. El público objetivo incluirá clientes públicos, cadenas de distribución, diseñadores, operadores y promotores inmobiliarios, gestores de importación y exportación, paisajistas, creadores de espacios verdes y profesionales del sector de la hostelería. 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