SEO - Search Engine Optimization: What It Is and How It Works - Yevhenii Otstavnov personal web site

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Search Engine Optimization: What It Is and How It Works</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6e151057 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="6e151057" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79e88705" data-id="79e88705" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d262d36 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="d262d36" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-57665d76 elementor-widget elementor-widget-text-editor" data-id="57665d76" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>What Does Search Engine Optimization (SEO) Mean?</h3><p>Search engine optimization, often abbreviated as SEO, is the practice of optimizing a website to improve its visibility on search engines like Google, Microsoft Bing, and others. This process involves various techniques aimed at increasing the website’s relevance and authority in search engine results when people search for specific keywords or phrases:</p><p>The items you offer for sale. The services you offer. Information about topics in which you have extensive knowledge and/or experience. The greater your web pages appear in search results, the higher the chances of being found and clicked on. Ultimately, the aim of search engine optimization is to draw website visitors who will eventually become customers, clients or a recurring audience.</p><p>In this guide, you will learn:</p><ul><li><a href="#The difference between SEO, SEM, and PPC"><b>The difference between SEO, SEM, and PPC</b></a></li><li><strong><a href="#The importance of SEO">The importance of SEO</a></strong></li><li><strong><a href="#Types of SEO and specialized areas">Types of SEO and specialized areas</a></strong></li><li><strong><a href="#The basics of how SEO works">The basics of how SEO works</a></strong></li><li><p><strong><a href="#How to learn SEO">How to learn SEO</a></strong></p></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3886170e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="3886170e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62bff2df" data-id="62bff2df" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1c5e9a6a elementor-widget elementor-widget-heading" data-id="1c5e9a6a" data-element_type="widget" id="The difference between SEO, SEM, and PPC" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What sets SEO apart from SEM and PPC?</h2> </div> </div> <div class="elementor-element elementor-element-cbe03cd elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="cbe03cd" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-5579e09e elementor-widget elementor-widget-text-editor" data-id="5579e09e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>While reading about SEO, you will also come across the terms SEM and PPC, which are commonly used in the search marketing industry. Continue reading to understand the relationship between these terms and SEO.</p><p>聽</p><p>SEO versus SEM The acronym SEM refers to search engine marketing, which is also known as search marketing. This type of digital marketing represents an amalgamation of SEO and PPC activities aimed at enhancing traffic from organic and paid search engines.</p><p>In a nutshell, search marketing is the practice of obtaining traffic and visibility from search engines through both free and paid initiatives. But what sets SEO apart from SEM? Strictly speaking, they aren’t different at all. SEO is just one part of SEM:</p><p>SEO = generating natural traffic from search engines.</p><p>SEM = generating natural and paid traffic from search engines. However, this is where things start to get complicated.</p><p>聽</p><p>Nowadays, SEM and PPC are often used interchangeably, which can sometimes overshadow the significance of SEO. But the truth is that both SEO and PPC are critical components of online marketing.</p><p>To better understand the relationship between SEO and SEM, think of SEM as a coin. SEO represents one side of the coin, while PPC is on the flip side.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-47eccb6d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="47eccb6d" data-element_type="section"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a509430" data-id="7a509430" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6d98377a elementor-widget elementor-widget-image" data-id="6d98377a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="960" height="960" src="https://eotstavnov.site/wp-content/uploads/2023/02/img-WhCMFMZppFiNc6fDbZKPP5vE-1024x1024.png" class="attachment-large size-large wp-image-2402" alt="" srcset="https://eotstavnov.site/wp-content/uploads/2023/02/img-WhCMFMZppFiNc6fDbZKPP5vE.png 1024w, https://eotstavnov.site/wp-content/uploads/2023/02/img-WhCMFMZppFiNc6fDbZKPP5vE-300x300.png 300w, https://eotstavnov.site/wp-content/uploads/2023/02/img-WhCMFMZppFiNc6fDbZKPP5vE-150x150.png 150w, https://eotstavnov.site/wp-content/uploads/2023/02/img-WhCMFMZppFiNc6fDbZKPP5vE-768x768.png 768w" sizes="(max-width: 960px) 100vw, 960px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f986eb5" data-id="f986eb5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6973bd9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6973bd9" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-48ac977a elementor-widget elementor-widget-heading" data-id="48ac977a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">SEO vs PPC</h2> </div> </div> <div class="elementor-element elementor-element-2ac9a558 elementor-widget elementor-widget-text-editor" data-id="2ac9a558" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>PPC, or pay-per-click, is a form of digital advertising where businesses pay every time someone clicks on one of their ads. Advertisers bid on specific keywords or phrases they want their ads to appear for in search engine results. Whenever a user types in one of those keywords, the ad will show up among the top results.</p><p>To clarify, both SEO and PPC are critical components of search marketing. SEO is the unpaid facet of search marketing that involves optimizing a website’s content and structure to rank higher in search results, whereas PPC is the paid aspect of search marketing, where advertisers bid on specific keywords to have their ads displayed in search engine results.</p><p>It’s important not to view SEO and PPC as competitors, as they complement each other to drive traffic to a website. Therefore, it’s recommended to invest in both SEO and PPC when feasible.</p><p>While SEM and PPC are frequently used interchangeably in the industry, i differentiates between the two. SEM refers to both SEO and PPC, whereas PPC is strictly the paid search component.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-83ef875 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="83ef875" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffbbd1a" data-id="ffbbd1a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-996f1a3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="996f1a3" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-a7d1c48 elementor-widget elementor-widget-text-editor" data-id="a7d1c48" data-element_type="widget" id="The importance of SEO" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>SEO is important for several reasons.</h3><p>As mentioned, organic search is responsible for more than half of all website traffic, making it a crucial channel for businesses to reach their target audience. In addition, SEO can also help build trust and credibility with potential customers. When a website appears at the top of search results, it can give users the impression that the brand is a leader in their industry.</p><p>SEO can also have long-term benefits for businesses. Unlike paid search, which requires ongoing investment, the effects of SEO can be long-lasting. By optimizing a website for search engines and creating high-quality content, businesses can continue to attract organic traffic and generate leads even after the initial work is done.</p><p>Overall, SEO is an essential part of any digital marketing strategy and can help businesses of all sizes increase their visibility, build trust and credibility, and drive real results.</p><p>When people want to do something, find information, research or buy a product or service, they often begin their journey with a search. However, the search landscape has become increasingly fragmented. Users may search on traditional web search engines like Google and Microsoft Bing, or on social platforms such as YouTube, TikTok, and Facebook, or on retail websites like Amazon. According to research, 61% of U.S. online shoppers start their product search on Amazon, compared to 49% who start on a search engine like Google. Other popular search starting points include Walmart.com, YouTube, Facebook, Instagram, and TikTok.</p><p>Trillions of searches are conducted every year, and search is often the primary source of traffic for websites. Therefore, it is crucial to ensure that your brand or business is “search engine friendly” on any platform where people may search for you.</p><p>It’s important to note that improving your visibility and achieving a higher ranking in search results compared to your competitors can greatly benefit your business. This is where search engine optimization (SEO) comes in.</p><p>The reason SEO is so vital is because search engine results pages (SERPs) are incredibly competitive. There are various features and ads that occupy these pages, including pay-per-click (PPC) ads. Some of the many features that can appear on SERPs include knowledge panels, featured snippets, maps, images, videos, top stories (news), people also ask sections, and carousels. As such, it’s crucial to optimize your content and website in order to be seen and clicked on by users.</p><p>One of the key benefits of SEO for brands and businesses is its sustainability. While paid campaigns and social media traffic are often temporary and unreliable, good SEO work can generate ongoing traffic and provide long-term benefits.</p><p>SEO is a fundamental aspect of holistic marketing, where all aspects of your company’s efforts are interconnected. By understanding your users’ needs, you can implement that knowledge across various channels, including:</p><ul><li>Paid and organic campaigns</li><li>Website content</li><li>Social media properties</li></ul><p>聽</p><p>SEO can drive the traffic you need to achieve key business objectives such as conversions, visits, and sales. Moreover, a website that ranks well in search engines is typically seen as trustworthy and authoritative, which are factors that Google rewards with better rankings.</p> </div> </div> <div class="elementor-element elementor-element-f95a2b5 elementor-widget elementor-widget-text-editor" data-id="f95a2b5" data-element_type="widget" id="Types of SEO and specialized areas" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>There are three main types of SEO that are essential for a successful digital marketing strategy:</h3><ol><li><strong>Technical SEO:</strong> This involves optimizing the technical aspects of a website to ensure that search engines can crawl and index it easily. This includes things like website speed, mobile-friendliness, site architecture, and structured data.</li><li><strong>On-site SEO:</strong> This focuses on optimizing the content on a website for both users and search engines. This includes creating high-quality, relevant, and keyword-rich content, optimizing title tags and meta descriptions, and improving internal linking.</li><li><strong>Off-site SEO:</strong> This involves creating brand assets and doing things that will ultimately enhance brand awareness and recognition. This includes activities such as link building, guest blogging, and social media marketing.</li></ol><p>While you have complete control over technical and on-site SEO, off-site SEO can be more challenging as you can’t always control external factors such as backlinks from other sites. However, it is still an essential component of a successful SEO strategy.</p><p>Think of SEO like a sports team, where a strong offense and defense are required to win, and building a loyal fanbase is also crucial for long-term success. Technical optimization is your defense, content optimization is your offense, and off-site optimization helps attract and retain your audience.</p><p>Optimizing a website’s technical elements is a critical foundation for SEO success. The first step is to create a website that is easily crawled and indexed by search engines. As Google trends analyst Gary Illyes once stated, “MAKE THAT DAMN SITE CRAWLABLE.” It’s essential to make it simple for search engines to discover and access all of your page content, including text, images, and videos. Technical elements such as URL structure, navigation, internal linking, and more all matter in this regard.</p><p>Providing a good user experience is another vital aspect of technical optimization. Search engines prioritize pages that load quickly and offer an excellent user experience. Technical SEO elements that contribute to a good user experience include Core Web Vitals, mobile-friendliness, usability, HTTPS, and avoiding intrusive interstitials.</p><p>Structured data, also known as schema, is another critical area of technical optimization. By adding this code to your website, search engines can better understand your content and improve your visibility in search results.</p><p>Additionally, web hosting services, content management systems (CMS), and site security all play a role in SEO success.</p><p>Off-site optimization refers to activities outside of your own website that can indirectly contribute to your SEO success. It involves creating brand assets that enhance brand awareness and recognition, as well as demand generation. Here are some key off-site optimization activities:</p><p>Link building: Acquiring links from other websites is a way to establish your website’s authority and popularity. However, it’s important to focus on high-quality links from relevant and authoritative websites, as opposed to low-quality links that could harm your site’s reputation.</p><p>Social media: While social media traffic is not always reliable, having a strong social media presence can help enhance brand recognition and increase engagement. Sharing high-quality content on social media can also lead to natural link building and increased website traffic.</p><p>Online directories: Listing your business in relevant online directories can help increase your website’s visibility and build authority. However, it’s important to choose high-quality directories and avoid spammy ones.</p><p>Guest blogging: Writing high-quality content for other websites in your niche can help establish your authority and build relationships with other websites. It can also lead to natural link building and increased traffic to your own site.</p><p>Public relations: Getting press coverage and mentions in relevant publications can help increase brand awareness and build authority. It can also lead to natural link building and increased website traffic.</p><p>All of these activities should align with and complement your overall SEO strategy, rather than being pursued in isolation.</p><p>Link building is a fundamental off-site SEO activity that involves acquiring links to a website. The practice of acquiring a diverse number of links from authoritative, relevant, and trusted websites can result in significant benefits, such as increased rankings and traffic. The quality of links is more important than the quantity of links, and the ultimate goal is to have a large quantity of high-quality links.</p><p>There are several methods for promoting a website that can complement SEO efforts. These include brand building and brand marketing techniques that are designed to increase recognition and reputation, public relations techniques that aim to earn editorially-given links, and content marketing methods such as creating videos, ebooks, research studies, and podcasts or guest blogging on other sites. Social media marketing and optimization are also important, and it is important to claim your brand’s handle on any relevant platforms, optimize them fully, and share relevant content.</p><p>Listing management is another critical component of off-site SEO. This involves claiming, verifying, and optimizing information on platforms where people may search for your company or website, such as directories, review sites, and wikis. It is also important to obtain ratings and reviews and monitor and respond to them.</p><p>While off-site activities may not have a direct impact on technical SEO factors, they are essential for improving the overall visibility of your brand. Therefore, it is important to engage in activities that help your brand be found anywhere people may search for it. As a result, some people have even attempted to rebrand search engine optimization as search experience optimization or search everywhere optimization to emphasize the importance of all aspects of a brand’s online presence.</p><p>Search engine optimization has different subgenres, each with its own unique challenges and tactics. Here are five SEO specialties:</p><ol><li><strong>Ecommerce SEO:</strong> This involves optimizing category pages, product pages, faceted navigation, internal linking structures, product images, product reviews, schema, and more. It is crucial to consider elements that affect user experience, such as site speed, checkout process, and mobile responsiveness.</li><li><strong>Enterprise SEO:</strong> This is SEO on a massive scale, which involves managing a website (or multiple websites/brands) with over a million pages or serving organizations that generate millions or billions in revenue each year. It typically involves dealing with multiple stakeholders and delays in getting SEO changes implemented by the development team.</li><li><strong>International SEO:</strong> This is about optimizing multiregional or multilingual websites for international search engines such as Baidu or Naver. It requires an understanding of different languages, cultures, and search behaviors, as well as implementing hreflang tags, creating localized content, and building local backlinks.</li><li><strong>Local SEO:</strong> The goal of local SEO is to optimize websites for visibility in local organic search results by managing and obtaining reviews and business listings, among others. It involves optimizing Google My Business profiles, building citations and backlinks from local directories, and creating localized content.</li><li><strong>News SEO:</strong> News SEO is all about speed and making sure that your content gets indexed by Google as quickly as possible to appear in Google Discover, Google’s Top Stories, and Google News. It requires an understanding of best practices for paywalls, section pages, news-specific structured data, and more.</li></ol><p>聽</p><p>SEO works by optimizing a website to improve its visibility and ranking in search engine results pages (SERPs) for specific keywords and phrases. The ultimate goal is to drive more organic (unpaid) traffic to a website.</p><p>To achieve this, SEO specialists analyze search algorithms and determine what factors affect a website’s ranking. This includes on-page factors such as website content, site structure, and meta tags, as well as off-page factors such as backlinks and social signals.</p><p>By optimizing these factors, a website can improve its relevance and authority in the eyes of search engines, which will result in higher rankings and increased visibility in search results.</p><p>The ultimate aim of SEO is to attract more organic traffic to a website, which can then be converted into leads or sales. By understanding the principles of SEO and applying best practices, website owners and marketers can improve their online visibility and grow their business.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-72d7ef90 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="72d7ef90" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-323ddf90" data-id="323ddf90" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-74d2f591 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="74d2f591" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-2eec8fd elementor-widget elementor-widget-text-editor" data-id="2eec8fd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>SEO is a multifaceted approach that involves a combination of people, processes, technology, and activities. Let’s take a closer look at each of these elements:</p><p><strong>People:</strong> SEO requires a team of people who are responsible for executing the strategic, tactical, and operational SEO work. This team typically includes SEO specialists, content writers, web developers, and marketing professionals. It’s important to have a team with diverse skills and expertise to effectively manage all aspects of SEO.</p><p><strong>Processes:</strong> The processes involved in SEO are the actions taken to make the work more efficient. These include keyword research, on-page optimization, link building, content creation, technical SEO, and analytics. An effective SEO strategy should involve a well-defined set of processes to ensure that all elements are covered.</p><p><strong>Technology:</strong> The tools and platforms used in SEO are essential to achieving success. This includes tools for keyword research, website analysis, backlink analysis, content creation, and performance tracking. It’s important to have access to the right technology to ensure that all SEO activities are streamlined and effective.</p><p><strong>Activities:</strong> The end product, or output, of SEO is the activities undertaken to improve a website’s search engine rankings. This includes keyword optimization, on-page optimization, link building, content creation, technical SEO, and analytics. An effective SEO strategy will involve a range of activities to cover all areas of optimization.</p><p>Overall, SEO works by leveraging a combination of people, processes, technology, and activities to improve a website’s search engine rankings. By following a well-defined strategy and leveraging the right resources, businesses can achieve higher visibility in search engine results pages and drive more traffic to their websites.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba7d7c9" data-id="ba7d7c9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2acb48ed elementor-widget elementor-widget-image" data-id="2acb48ed" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="960" height="960" src="https://eotstavnov.site/wp-content/uploads/2023/02/img-beI4PsYvx4kEAstA7btJjdVb-1024x1024.png" class="attachment-large size-large wp-image-2588" alt="" srcset="https://eotstavnov.site/wp-content/uploads/2023/02/img-beI4PsYvx4kEAstA7btJjdVb.png 1024w, https://eotstavnov.site/wp-content/uploads/2023/02/img-beI4PsYvx4kEAstA7btJjdVb-300x300.png 300w, https://eotstavnov.site/wp-content/uploads/2023/02/img-beI4PsYvx4kEAstA7btJjdVb-150x150.png 150w, https://eotstavnov.site/wp-content/uploads/2023/02/img-beI4PsYvx4kEAstA7btJjdVb-768x768.png 768w" sizes="(max-width: 960px) 100vw, 960px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6dd92ff9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="6dd92ff9" data-element_type="section" id="The basics of how SEO works"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20c71620" data-id="20c71620" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-103dae04 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="103dae04" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-2b38ac61 elementor-widget elementor-widget-heading" data-id="2b38ac61" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">SEO is a complex process that involves a combination of six critical areas:</h2> </div> </div> <div class="elementor-element elementor-element-2d885104 elementor-widget elementor-widget-text-editor" data-id="2d885104" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Understanding search engine processes.</h3><p>To ensure that your business is discoverable via search, it’s important to have a solid grasp of how search engines work and to provide the right signals to influence your visibility. Traditional search engines like Google have four main stages: crawling, rendering, indexing, and ranking. Crawling involves the use of crawlers to find pages on the web by following links and using sitemaps. Rendering generates how the page looks using HTML, JavaScript, and CSS information. Indexing analyzes the content and metadata of discovered pages and adds them to a database. Finally, ranking uses complex algorithms to determine the relevance and quality of a page in response to a query. However, optimizing for other platforms like YouTube or Amazon requires a different approach.<br /><br />For instance, on Facebook, engagement factors such as likes, comments, shares, and connections are crucial. On Twitter, recency, interactions, and the author’s credibility are significant signals. Furthermore, search engines have introduced machine learning elements to surface content, which makes it even more challenging to identify the specific factors that contribute to better or worse performance.</p><h3>Conducting Research.</h3><p>Research is a critical component of SEO. There are several types of research that can enhance SEO performance, such as:<br /><br /><strong>Audience research:</strong> Understanding your target audience is essential. <br />Who are they? What are their demographics and psychographics? What problems are they facing, and how can you address them? <br /><strong>Keyword research:</strong> This process helps you identify relevant and valuable search terms that people use and incorporate them into your pages. It also enables you to gauge the level of demand and competition for each keyword.<br /><strong>Competitor research:</strong> Examining your competitors can be beneficial. What are their strengths and weaknesses? What type of content are they publishing?<br /><strong>Brand/business/client research:</strong> Knowing the goals of your brand, business, or client is crucial. How can SEO help them achieve their objectives? <br /><strong>Website research:</strong> Conducting various SEO audits can uncover opportunities and issues on a website that may be hindering success in organic search. Some audits to consider include technical SEO, content, link profile, and E-A-T.<br /><strong>SERP analysis:</strong> This analysis can assist in understanding the search intent behind a particular query (e.g., commercial, transactional, informational, or navigational) and creating content that is more likely to gain visibility and rank.<br /><br /></p><h3>Planning In order to achieve success in SEO, it is crucial to have a well-planned strategy.</h3><p>You need to set specific goals and create a plan for how to achieve them.</p><p>Your SEO strategy should be considered as a roadmap, with a clear and consistent destination in mind, even if the route taken may change over time.</p><p>Your SEO plan should include the following elements:</p><ul><li>Setting specific goals, such as using OKRs or SMART criteria, and establishing timelines and milestones to meet them.</li><li>Defining meaningful KPIs and metrics that align with your goals.</li><li>Determining how to create and implement projects, whether through internal teams, external resources, or a combination of both.</li><li>Coordinating and communicating with internal and external stakeholders.</li><li>Choosing and implementing appropriate tools and technology.</li><li>Hiring, training, and organizing a team.</li><li>Establishing a budget.</li><li>Measuring and reporting on results.</li><li>Documenting the strategy and process.</li></ul><p>聽</p><h3>Once the research is complete, it’s time to take action and implement the ideas.</h3><p>This includes:</p><ul><li>Providing guidance to your content team on what new content should be created.</li><li>Suggesting or making changes to existing pages, such as updating and enhancing the content, adding internal links, integrating keywords/topics/entities, or finding other ways to further optimize them.</li><li>Eliminating old, obsolete, or poor-quality content, which doesn’t rank well, attract converting traffic, or contribute to achieving your SEO objectives.</li></ul><p>聽</p><h3>Monitoring your website is essential to quickly detect any issues or failures.</h3><p>It is crucial to be aware of any drop in traffic to a vital page, pages that are loading slowly, becoming unresponsive, or dropping out of the index. Also, it is vital to be alerted if the entire website goes offline, any broken links, or any other potential catastrophic problems.</p><h3>Analyzing, assessing and reporting on performance.</h3><p>Measuring and evaluating SEO is crucial for improving it. To make data-driven decisions about SEO, you鈥檒l need to utilize:</p><p>Website analytics: Utilize tools like Google Analytics, Google Search Console, and Bing Webmaster Tools to collect performance data.</p><p>Tools and platforms: There are multiple all-in-one platforms available that offer various SEO tools. However, you can also choose to use select tools to track performance on specific tasks. If the existing tools don’t suit your needs, you can even create your own.</p><p>Once the data is collected, you’ll need to report on progress. You can create reports manually or use software.</p><p>The performance report should be meaningful and tell a story. It should be created at significant time intervals, often comparing to previous report periods, such as year over year. The reporting frequency will depend on the type of website, usually monthly, quarterly, or another suitable interval.</p><p>SEO is an ongoing process that requires continuous attention. Search engines, user behavior, and competitors are constantly changing, and websites also change over time. It is important to monitor and improve your SEO processes to keep up with these changes.</p><p>There is always room for improvement in SEO. As Bruce Clay put it, SEO will only be finished when Google stops making changes and all of your competition has gone out of business.</p><p>If you want to learn more about SEO, it is essential to regularly read or watch the latest news, research, and best practices related to SEO. You can make this a part of your daily, weekly, or monthly routine. Additionally, attending at least one or two industry events per year can be beneficial.</p><p>Searcher expectations and behavior are constantly evolving, which means algorithms are also constantly changing to adapt. This, combined with new technological advancements such as the rise of ChatGPT in late 2022 and the introduction of generative AI in search results in 2023, highlights the importance of staying up to date with SEO trends and developments.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3245c2df elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="3245c2df" data-element_type="section" id="How to learn SEO"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5575ff21" data-id="5575ff21" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4cb684b7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4cb684b7" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-d86f1c6 elementor-widget elementor-widget-heading" data-id="d86f1c6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">How to learn SEO?</h2> </div> </div> <div class="elementor-element elementor-element-428a499f elementor-widget elementor-widget-text-editor" data-id="428a499f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h5>To develop your skills as an SEO professional, there are some reliable resources available:</h5><p>All SEO</p><p>Bing SEO</p><p>Content SEO</p><p>Ecommerce SEO</p><p>Enterprise SEO</p><p>Google: E-E-A-T</p><p>Google algorithm updates</p><p>Google Search Console</p><p>Google search features</p><p>Link building</p><p>Local SEO</p><p>News SEO</p><p>Technical SEO</p><p>聽</p><h5>In addition to experimenting and hands-on experience, there are other ways to develop your SEO skills:</h5><ol><li>Take courses: Online courses, in-person workshops, and certification programs can help you learn the fundamentals of SEO and stay up-to-date on industry changes.</li><li>Read industry blogs and publications: Follow industry leaders and stay up-to-date on the latest trends, tactics, and best practices in SEO. Some recommended publications include Moz Blog, Search Engine Journal, and Ahrefs Blog.</li><li>Attend conferences and events: As mentioned earlier, attending industry events like SMX can help you stay up-to-date on the latest developments in SEO, as well as provide networking opportunities.</li><li>Join online communities: Join SEO-related groups on social media and participate in discussions. This can be a great way to learn from others in the industry and get answers to your questions.</li><li>Practice regularly: SEO is an ever-evolving field, so it’s important to practice regularly to keep your skills sharp and stay up-to-date with the latest changes.<p>聽</p></li></ol><p>That’s a great summary! It’s important to remember that SEO is constantly evolving, and what worked yesterday may not work today. It’s important to stay up to date with the latest best practices and strategies, and to continue learning and experimenting to keep your skills sharp. And as you mentioned, it’s important to be cautious and discerning about the sources of information you rely on, as not all SEO advice is created equal. But with hard work, dedication, and a commitment to learning, anyone can develop the skills to succeed in SEO.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fb58312 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="fb58312" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45af021" data-id="45af021" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-84bfc3e elementor-widget elementor-widget-heading" data-id="84bfc3e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">The Changing Landscape of SEO - Strategies for Success in 2023</h2> </div> </div> <div class="elementor-element elementor-element-21794c2 elementor-widget elementor-widget-video" data-id="21794c2" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/youtu.be\/Xk1GuxXjJ2Q","autoplay":"yes","loop":"yes","modestbranding":"yes","yt_privacy":"yes","lazy_load":"yes","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-01cbefa elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="01cbefa" data-element_type="section" 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class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ef71f18 wpr-pc-btn-align-fixed wpr-pc-btn-align-fixed-right wpr-pc-btn-icon-right elementor-widget elementor-widget-wpr-phone-call" data-id="ef71f18" data-element_type="widget" data-widget_type="wpr-phone-call.default"> <div class="elementor-widget-container"> <div class="wpr-pc-wrapper"><a href="tel:tel:+3530851140727" class="wpr-pc-btn"><div class="wpr-pc-content"><span class="wpr-pc-btn-icon"><i class="fas fa-phone"></i></span></div></a></div> </div> </div> </div> </div> </div> </section> </div> <div data-id="812274" id="wpaicgChat812274" class="wpaicg_chat_widget wpaicg_widget_right"> <div class="wpaicg_chat_widget_content"> <style> .wpaicg-icon-container { position: relative; margin-bottom: 30px; margin-top: 10px; } .wpaicg-copy-button, .wpaicg-thumbs-up-button, .wpaicg-thumbs-down-button { position: absolute; bottom: -25px; display: inline-block; background: none; border: 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color from the parent */ transition: none; /* Remove any transitions that might change appearance on hover */ } .wpaicg-copy-button img:hover, .wpaicg-thumbs-up-button img:hover, .wpaicg-thumbs-down-button img:hover { filter: none; /* Ensure no hover filter is applied */ color: inherit; /* Keep the color consistent on hover */ } .wpaicg-copy-button, .wpaicg-thumbs-up-button, .wpaicg-thumbs-down-button { background: none; border: none; padding: 0; cursor: pointer; color: inherit; /* Keep the color of the button consistent */ outline: none; /* Remove default browser outline on focus */ } .wpaicg-copy-button:hover, .wpaicg-thumbs-up-button:hover, .wpaicg-thumbs-down-button:hover { background: none; /* Remove any background color change on hover */ color: inherit; /* Keep the color the same on hover */ } /* Remove outline (focus border) on buttons */ .wpaicg-copy-button:focus, .wpaicg-thumbs-up-button:focus, .wpaicg-thumbs-down-button:focus { outline: none; } .wpaicg-feedback-modal-overlay { position: fixed; top: 0; left: 0; width: 100%; height: 100%; background-color: rgba(0, 0, 0, 0.5); z-index: 1000; display: flex; justify-content: center; align-items: center; padding: 10px; /* Added padding to prevent edge cutoff */ } .wpaicg-feedback-modal { background-color: #fff; color: #333; padding: 20px; border-radius: 10px; /* Slightly increased border-radius for better aesthetics */ width: 100%; max-width: 400px; /* Max width for larger screens */ box-shadow: 0 0 15px rgba(0, 0, 0, 0.2); /* Increased shadow for better visibility */ text-align: center; position: relative; /* To position the close button */ margin: 0 auto; /* Centering the modal horizontally */ box-sizing: border-box; /* Ensures padding is included in width */ } .wpaicg-feedback-modal h2 { margin-top: 0; } .wpaicg-feedback-textarea { width: 100%; height: 80px; margin: 10px 0; border-radius: 5px; } .wpaicg-feedback-modal-buttons { display: flex; justify-content: flex-end; /* Aligns the submit button to the right 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20px; padding: 5px 10px; cursor: pointer; transition: background-color 0.3s ease; font-size: 14px; transition: background-color 0.3s ease, transform 0.5s ease-out, opacity 0.5s ease-out; display: flex; opacity: 0; transform: translateY(20px); } .wpaicg-chatbox .wpaicg-conversation-starter:hover { filter: brightness(90%); } .wpaicg-chatbox h1, .wpaicg-chatbox h2, .wpaicg-chatbox h3, .wpaicg-chatbox h4, .wpaicg-chatbox h5, .wpaicg-chatbox h6 { color: #02457a; } </style> <style> .wpaicg-img-spinner { display: none; width: 16px; height: 16px; border: 2px solid rgba(0, 0, 0, 0.1); border-left-color: #000; border-radius: 50%; animation: spin 1s linear infinite; } @keyframes spin { 0% { transform: rotate(0deg); } 100% { transform: rotate(360deg); } } .wpaicg-thumbnail-placeholder { display: none; width: 50px; height: 50px; overflow: hidden; } </style> <style> .wpaicg_chat_widget,.wpaicg_chat_widget_content{ z-index: 99999; } .wpaicg_chat_widget{ overflow: hidden; } .wpaicg_widget_open.wpaicg_chat_widget{ overflow: visible; } .wpaicg-chatbox-preview-box .wpaicg-chatbox-action-bar{ width: calc(100% - 10px); } .wpaicg_widget_open .wpaicg-chatbox-action-bar{ display: flex; } .wpaicg_chat_widget_content { /* Initial state of the chat window - hidden */ opacity: 0; transform: scale(0.9); visibility: hidden; transition: opacity 0.3s ease, transform 0.3s ease, visibility 0s linear 0.3s; } .wpaicg_widget_open .wpaicg_chat_widget_content { /* Visible state of the chat window */ opacity: 1; transform: scale(1); visibility: visible; transition-delay: 0s; } /* Updated shining light effect for hover without background */ @keyframes shine { 0% { background-position: -150px; } 50% { background-position: 150px; } 100% { background-position: -150px; } } .wpaicg_chat_widget .wpaicg_toggle { position: relative; overflow: hidden; transition: box-shadow 0.3s ease; } .wpaicg_chat_widget .wpaicg_toggle::before { content: ''; position: absolute; top: -50%; left: -50%; width: 200%; height: 200%; /* Ensure gradient is completely transparent except for the shine */ background: linear-gradient(to right, transparent, rgba(255,255,255,0.8) 50%, transparent) no-repeat; transform: rotate(30deg); /* Start with the shine outside of the visible area */ background-position: -150px; } .wpaicg_chat_widget .wpaicg_toggle:hover::before { /* Apply the animation only on hover */ animation: shine 2s infinite; } .wpaicg_chat_widget .wpaicg_toggle img { display: block; transition: opacity 0.3s ease; } </style> <style> .wpaicg-chatbox { width: 80%; background-color: #eaf7fa; border-radius: 12px; box-shadow: 0 8px 16px rgba(0, 0, 0, 0.15); display: flex; flex-direction: column; max-width: 100%; overflow: hidden; border: 1px solid #E0E0E0; transition: box-shadow 0.3s ease; margin-right: 20px; /* Adjust as needed */ } .wpaicg-chatbox:hover { box-shadow: 0 12px 24px rgba(0, 0, 0, 0.2); /* Enhanced shadow on hover for interaction feedback */ } .wpaicg-chatbox-content { overflow: hidden; flex-grow: 1; padding: 15px; /* Increased padding for more space around messages */ } .wpaicg-chatbox-content ul { overflow-y: auto; margin: 0; padding: 0; list-style: none; } .wpaicg-chatbox-content ul .wpaicg-chat-user-message { margin-left: auto; /* This pushes the user messages to the right */ background-color: #cceff5; color: #02457a; font-size: 14px; margin-bottom: 20px; margin-right: 10px; padding: 10px; border-radius: 20px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.05); width: fit-content; } .wpaicg-chatbox-content ul .wpaicg-chat-ai-message { background-color: #a3d5d9; color: #02457a; font-size: 14px; margin-bottom: 20px; margin-right: 10px; padding: 10px; border-radius: 20px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.05); width: fit-content; } .wpaicg_chat_widget_content .wpaicg-chat-ai-message .wpaicg-chat-message, .wpaicg_chat_widget_content .wpaicg-chat-user-message .wpaicg-chat-message { color: inherit; } .wpaicg-chat-user-message{ padding: 10px; background: #cceff5; } .wpaicg-chat-ai-message{ padding: 10px; background: #a3d5d9; } .wpaicg-bot-thinking{ bottom: 0; font-size: 11px; color: #017991; display: none; } .wpaicg-jumping-dots span { position: relative; bottom: 0px; -webkit-animation: wpaicg-jump 1500ms infinite; animation: wpaicg-jump 2s infinite; } .wpaicg-jumping-dots .wpaicg-dot-1{ -webkit-animation-delay: 200ms; animation-delay: 200ms; } .wpaicg-jumping-dots .wpaicg-dot-2{ -webkit-animation-delay: 400ms; animation-delay: 400ms; } .wpaicg-jumping-dots .wpaicg-dot-3{ -webkit-animation-delay: 600ms; animation-delay: 600ms; } .wpaicg-chatbox-type { display: flex; align-items: center; padding: 15px; color: #017991; } .wpaicg-chatbox-send { color: #017991; } textarea.wpaicg-chatbox-typing { flex: 1; border: 1px solid #a3d5d9; background-color: #eaf7fa; resize: vertical; border-radius: 15px; line-height: 63px; padding-left: 1em; color: #02457a; font-size: 14px; } textarea.auto-expand { overflow: hidden; /* Prevents scrollbar flash during size adjustment */ transition: box-shadow 0.5s ease-in-out; line-height: 2; } textarea.auto-expand.resizing { transition: box-shadow 0.5s ease-in-out; box-shadow: 0 0 12px rgba(81, 203, 238, 0.8); line-height: 2; } textarea.auto-expand:focus { outline: none; box-shadow: 0 0 5px rgba(81, 203, 238, 1); line-height: 2; } textarea.wpaicg-chatbox-typing::placeholder { color: #02457a; } .wpaicg-chat-message-error{ color: #f00; } @-webkit-keyframes wpaicg-jump { 0% {bottom: 0px;} 20% {bottom: 5px;} 40% {bottom: 0px;} } @keyframes wpaicg-jump { 0% {bottom: 0px;} 20% {bottom: 5px;} 40% {bottom: 0px;} } /* Adjustments for screens that are 768px wide or less (typical for tablets and smartphones) */ @media (max-width: 768px) { .wpaicg-chatbox { /* Adjust the width and right margin for smaller screens */ width: auto; /* This makes the chat window adapt to the screen size */ margin-right: 10px; /* Smaller margin for smaller devices */ margin-left: 10px; /* Add some space on the left as well */ } } /* Further adjustments for very small screens, like iPhones */ @media (max-width: 480px) { .wpaicg-chatbox { /* You might want even smaller margins here */ margin-right: 5px; margin-left: 5px; } } .wpaicg_chat_additions{ display: flex; justify-content: center; align-items: center; position: absolute; right: 20px; } .wpaicg-chatbox .wpaicg-mic-icon{ color: #017991; } .wpaicg-chatbox .wpaicg-img-icon{ color: #017991; } .wpaicg-chatbox .wpaicg-pdf-icon{ color: #222222; } .wpaicg-chatbox .wpaicg-pdf-remove{ color: #222222; font-size: 33px; justify-content: center; align-items: center; width: 22px; height: 22px; line-height: unset; font-family: Arial, serif; border-radius: 50%; font-weight: normal; padding: 0; } .wpaicg-chatbox .wpaicg-pdf-loading{ border-color: #222222; border-bottom-color: transparent; } .wpaicg-chatbox .wpaicg-mic-icon.wpaicg-recording{ color: #017991; } .wpaicg-chatbox .wpaicg-bot-thinking { bottom: 0; font-size: 11px; color: #017991; display: none; } .wpaicg-chatbox-action-bar{ top: 0; /* Position it at the top of the chat window */ right: 0; left: 0; /* Ensure it spans the full width */ height: 40px; padding: 0 10px; justify-content: center; align-items: center; color: #02457a; background-color: #a3d5d9; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.05); transition: background-color 0.3s ease; position: relative; top: 0; display: flex; justify-content: flex-end; min-height: 40px; } /* Button Styles */ .wpaicg-chatbox-download-btn, .wpaicg-chatbox-audio-btn, .wpaicg-chatbox-clear-btn, .wpaicg-chatbox-fullscreen, .wpaicg-chatbox-close-btn { cursor: pointer; display: flex; align-items: center; justify-content: center; /* Center content */ margin: 0 5px; /* Adjust spacing between buttons */ transition: background-color 0.3s ease; /* Smooth transition for interactions */ } /* SVG Icon Adjustments */ .wpaicg-chatbox-download-btn svg, .wpaicg-chatbox-audio-btn svg, .wpaicg-chatbox-clear-btn svg, .wpaicg-chatbox-fullscreen svg, .wpaicg-chatbox-close-btn svg { fill: currentColor; height: 16px; /* Adjust size for visibility */ width: 16px; } /* Hover States for Button Interactions */ .wpaicg-chatbox-download-btn:hover, .wpaicg-chatbox-clear-btn:hover, .wpaicg-chatbox-fullscreen:hover, .wpaicg-chatbox-close-btn:hover { background-color: rgba(0, 0, 0, 0.1); /* Slight highlight on hover */ } .wpaicg-chatbox-fullscreen svg.wpaicg-exit-fullscreen{ display: none; fill: none; height: 16px; width: 16px; } .wpaicg-chatbox-fullscreen svg.wpaicg-exit-fullscreen path{ fill: currentColor; } .wpaicg-chatbox-fullscreen svg.wpaicg-active-fullscreen{ fill: none; height: 16px; width: 16px; } .wpaicg-chatbox-fullscreen svg.wpaicg-active-fullscreen path{ fill: currentColor; } .wpaicg-chatbox-fullscreen.wpaicg-fullscreen-box svg.wpaicg-active-fullscreen{ display:none; } .wpaicg-chatbox-fullscreen.wpaicg-fullscreen-box svg.wpaicg-exit-fullscreen{ display: block; } .wpaicg-fullscreened .wpaicg-chatbox-action-bar{ top: 0; z-index: 99; border-top-left-radius: 0; border-top-right-radius: 0; border-bottom-left-radius: 3px; } </style> <div class="wpaicg-chatbox wpaicg-chatbox-has-action-bar wpaicg-chat-widget-has-footer" data-user-bg-color="#cceff5" data-color="#02457a" data-fontsize="14" data-ai-bg-color="#a3d5d9" data-nonce="91afabb85e" data-post-id="2561" data-url="https://eotstavnov.site/2023/seo-search-engine-optimization-what-it-is-and-how-it-works" data-bot-id="0" data-width="80%" data-height="70%" data-footer="true" data-speech="" data-voice="" data-elevenlabs-model="" data-voice-error="" data-typewriter-effect = "" data-typewriter-speed="1" data-text_height="70" data-text_rounded="15" data-chat_rounded="12" data-voice_service="en-US" data-voice_language="en-US" data-voice_name="en-US-Studio-M" data-voice_device="" data-voice_speed="1" data-voice_pitch="0" data-openai_model="tts-1" data-openai_voice="alloy" data-openai_output_format="mp3" data-openai_voice_speed="1.0" data-openai_stream_nav="1" data-autoload_chat_conversations="0" data-copy_btn="1" data-feedback_btn = "1" data-feedback_title = "Feedback" data-feedback_message = "Please provide details: (optional)" data-feedback_success = "Thank you for your feedback!" data-user-voice-control = "" data-voice-muted-by-default="" data-memory-limit = "50" data-lead-collection = "0" data-lead-title = "Let us know how to contact you" data-lead-name = "Name" data-enable-lead-name = "1" data-lead-email = "Email" data-enable-lead-email = "1" data-lead-phone = "Phone" data-enable-lead-phone = "1" data-bg_text_field = "#eaf7fa" data-bg_text_field_font_color = "#02457a" data-bg_text_field_border_color = "#a3d5d9" data-assistant-enabled="false" data-type="widget" > <div class="wpaicg-chatbox-action-bar"> <span data-type="widget" class="wpaicg-chatbox-download-btn" title="Download Chat"> <svg role="presentation" version="1.1" id="_x32_" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 512 512" xml:space="preserve"><path class="st0" d="M243.591,309.362c3.272,4.317,7.678,6.692,12.409,6.692c4.73,0,9.136-2.376,12.409-6.689l89.594-118.094 c3.348-4.414,4.274-8.692,2.611-12.042c-1.666-3.35-5.631-5.198-11.168-5.198H315.14c-9.288,0-16.844-7.554-16.844-16.84V59.777 c0-11.04-8.983-20.027-20.024-20.027h-44.546c-11.04,0-20.022,8.987-20.022,20.027v97.415c0,9.286-7.556,16.84-16.844,16.84 h-34.305c-5.538,0-9.503,1.848-11.168,5.198c-1.665,3.35-0.738,7.628,2.609,12.046L243.591,309.362z"/><path class="st0" d="M445.218,294.16v111.304H66.782V294.16H0v152.648c0,14.03,11.413,25.443,25.441,25.443h461.118 c14.028,0,25.441-11.413,25.441-25.443V294.16H445.218z"/></svg> </span> <span data-type="widget" class="wpaicg-chatbox-fullscreen" title="Toggle Fullscreen"> <svg class="wpaicg-active-fullscreen" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M10 15H15V10H13.2V13.2H10V15ZM6 15V13.2H2.8V10H1V15H6ZM10 2.8H12.375H13.2V6H15V1H10V2.8ZM6 1V2.8H2.8V6H1V1H6Z"/></svg> <svg class="wpaicg-exit-fullscreen" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><path d="M1 6L6 6L6 1L4.2 1L4.2 4.2L1 4.2L1 6Z"/><path d="M15 10L10 10L10 15L11.8 15L11.8 11.8L15 11.8L15 10Z"/><path d="M6 15L6 10L1 10L1 11.8L4.2 11.8L4.2 15L6 15Z"/><path d="M10 1L10 6L15 6L15 4.2L11.8 4.2L11.8 1L10 1Z"/></svg> </span> <span class="wpaicg-chatbox-clear-btn" title="Clear Chat"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M170.5 51.6L151.5 80h145l-19-28.4c-1.5-2.2-4-3.6-6.7-3.6H177.1c-2.7 0-5.2 1.3-6.7 3.6zm147-26.6L354.2 80H368h48 8c13.3 0 24 10.7 24 24s-10.7 24-24 24h-8V432c0 44.2-35.8 80-80 80H112c-44.2 0-80-35.8-80-80V128H24c-13.3 0-24-10.7-24-24S10.7 80 24 80h8H80 93.8l36.7-55.1C140.9 9.4 158.4 0 177.1 0h93.7c18.7 0 36.2 9.4 46.6 24.9zM80 128V432c0 17.7 14.3 32 32 32H336c17.7 0 32-14.3 32-32V128H80zm80 64V400c0 8.8-7.2 16-16 16s-16-7.2-16-16V192c0-8.8 7.2-16 16-16s16 7.2 16 16zm80 0V400c0 8.8-7.2 16-16 16s-16-7.2-16-16V192c0-8.8 7.2-16 16-16s16 7.2 16 16zm80 0V400c0 8.8-7.2 16-16 16s-16-7.2-16-16V192c0-8.8 7.2-16 16-16s16 7.2 16 16z"/></svg> </span> <span class="wpaicg-chatbox-close-btn" title="Close Chat"> <svg viewBox="0 0 1024 1024" xmlns="http://www.w3.org/2000/svg"><path d="M195.2 195.2a64 64 0 0 1 90.496 0L512 421.504 738.304 195.2a64 64 0 0 1 90.496 90.496L602.496 512 828.8 738.304a64 64 0 0 1-90.496 90.496L512 602.496 285.696 828.8a64 64 0 0 1-90.496-90.496L421.504 512 195.2 285.696a64 64 0 0 1 0-90.496z"/></svg> </span> </div> <div class="wpaicg-chatbox-content"> <ul class="wpaicg-chatbox-messages"> <li style="log_notification"> <p> <span class="wpaicg-chat-message"> Please note that your conversations will be recorded. </span> </p> </li> <li class="wpaicg-chat-ai-message"> <span class="wpaicg-chat-message"> Hello human, I am a GPT4 powered AI chat bot. Ask me anything! </span> </li> </ul> </div>  <span class="wpaicg-bot-thinking" style="padding-left: 15px;color: #017991;">AI thinking <span class="wpaicg-jumping-dots"><span class="wpaicg-dot-1">.</span><span class="wpaicg-dot-2">.</span><span class="wpaicg-dot-3">.</span></span></span> <div class="wpaicg-chatbox-type"> <textarea type="text" class="auto-expand wpaicg-chatbox-typing" placeholder="Type a message"></textarea> <div class="wpaicg_chat_additions"> <span class="wpaicg-thumbnail-placeholder"></span> <span class="wpaicg-img-icon" data-type="widget" style="display:none"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="feather feather-image"><rect x="3" y="3" width="18" height="18" rx="2" ry="2"></rect><circle cx="8.5" cy="8.5" r="1.5"></circle><polyline points="21 15 16 10 5 21"></polyline></svg> <input type="file" id="imageUpload" class="wpaicg-img-file" accept="image/png, image/jpeg, image/webp, image/gif" style="display: none;" />  <input type="hidden" id="wpaicg-img-nonce" value="d73bab9bab" /> </span> <span class="wpaicg-img-spinner"></span> <span class="wpaicg-chatbox-send"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="feather feather-send"><line x1="22" y1="2" x2="11" y2="13"></line><polygon points="22 2 15 22 11 13 2 9 22 2"></polygon></svg> </span> </div> </div> <div class="wpaicg-chatbox-footer" style="background-color: #a3d5d9; color: #02457a"> Yevhenii Otstavnov </div> </div> </div> <div class="wpaicg_toggle" id="wpaicg_toggle_812274"> <img src="https://eotstavnov.site/wp-content/uploads/2023/03/Chat-GPT.png" alt="Chat Icon" /> </div> </div>  <script> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( 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