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class="multiple-author1"> <div class="gp-entry-meta single-author"> <span class="author-thumnail"> <a href="https://www.spiceworks.com/user/about/liambickerton/" data-cms-ai="0" title="Liam Bickerton" > <img src= "https://images.spiceworks.com/wp-content/uploads/2024/04/25135655/Bickerton_6138_300dpi-150x150.jpg" alt="Liam Bickerton" class="author-thum-img" width="40" height="40"> </a> </span> <span class="author-details top-margin-15"> <span class="mobile-width"> <a href="https://www.spiceworks.com/user/about/liambickerton/" data-cms-ai="0">Liam Bickerton</a> </span> </span> <span class="author_company_details mar-left-5"> Director of Strategy, 829 Studios </span> </div> </div> </div> <div class="col-md-3 col-sm-3 author-details-4"> <div datetime="2024-04-25T14:09:25+00:00">April 25, 2024</div> </div> <hr class="author-hr"> </div> <div class="col-md-1 col-sm-1 social-share-icons"> <div class="mo-openid-app-icons circle "><p style="margin-top:4% !important; margin-bottom:0px 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document.createElement("script");e.setAttribute('type','text/javascript');e.setAttribute('charset','UTF-8');e.setAttribute('src','https://assets.pinterest.com/js/pinmarklet.js?r='+Math.random()*99999999); document.body.appendChild(e);}</script> </div> <div class="col-md-11 col-sm-11 article-description"> <div class="ArticleMain-lead1" id="article-featured-img"> <figure class="article-featured-thum"> <img src="https://images.spiceworks.com/800x400/wp-content/uploads/2024/04/25140712/Google-Search.jpg" width="800" height="400" data-src="https://images.spiceworks.com/800x400/wp-content/uploads/2024/04/25140712/Google-Search.jpg" class=" lazyloaded decs article-img-size" alt="Google Search" data-size="Lede"> </figure> </div> <div class="gp-entry-content aligmentchange gp-"> <div id="description" class="gp-entry-text" > <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <?xml encoding="utf-8" ?><html><body><p><span style="font-weight: 400">Google’s March 2024 core update calls for SEO professionals to evolve their strategies. With a focus on combating low-quality content and manipulative tactics, it champions user-centric approaches. Liam Bickerton, Director of Strategy at 829 Studios, delves into its far-reaching implications.</span></p> <p><span style="font-weight: 400">The ever-evolving search landscape witnessed a significant tremor in March 2024 with the arrival of </span><a href="https://blog.google/products/search/google-search-update-march-2024/" title="Opens a new window" target="_blank"><span style="font-weight: 400">Google’s latest core update</span><span class="external-link-icon">Opens a new window <em class="fas fa-external-link-alt" aria-hidden="true"></em></span></a><span style="font-weight: 400">. While some websites haven’t seen significant performance shifts, others have been completely de-indexed due to new spam policies. These spam policies are heavily weighted towards the use of generative AI, as websites have turned to AI for fast and easy content production. SEO Analysts, like Ian Nuttall, are taking their findings to X and showing just how many sites in their databases have been de-indexed. That level of impact is reminiscent of the Panda & Penguin updates that Google rolled out in 2011 and 2012, respectively. Let’s delve into the heart of the March 2024 Core Update, dissecting its objectives, analyzing its impact on websites, and offering actionable insights for those of you navigating the new search terrain. </span></p> <blockquote class="twitter-tweet"> <p dir="ltr" lang="en">I checked the index status of 49,345 sites to measure the impact of the AI spam manual actions!</p> <p>1.7% of sites got hit, 20+ million monthly organic visits gone and over $446k in display ad revenue lost.</p> <p>Want the data? Follow, like, and reply with 👏 and I’ll send it over! <a href="https://t.co/sUo22DejaL" title="Opens a new window" target="_blank">pic.twitter.com/sUo22DejaL<span class="external-link-icon">Opens a new window <em class="fas fa-external-link-alt" aria-hidden="true"></em></span></a></p> <p>— Ian Nuttall (@iannuttall) <a href="https://twitter.com/iannuttall/status/1766138842883735905?ref_src=twsrc%5Etfw" title="Opens a new window" target="_blank">March 8, 2024<span class="external-link-icon">Opens a new window <em class="fas fa-external-link-alt" aria-hidden="true"></em></span></a></p></blockquote> <p><span style="font-weight: 400">2018, the CEO of Google, Sundar Pichai, </span><a href="https://www.washingtonpost.com/technology/2018/12/11/google-ceo-sundar-pichai-testifies-congress-hearing/" title="Opens a new window" target="_blank"><span style="font-weight: 400">sat in front of Congress</span><span class="external-link-icon">Opens a new window <em class="fas fa-external-link-alt" aria-hidden="true"></em></span></a><span style="font-weight: 400"> explaining how search engine optimization works. The Senators and House Representatives who inquired sat with befuddled looks on their faces as Sundar explained how over 200 signals are graded when Google crawls the indexed pages that align with a specific query. While this is not the area of expertise we’d expect from members of Congress, the inability to grasp SEO concepts is also common among digital marketing professionals. The good news? When you distill the March 2024 update down, it’s something that even an SEO novice can understand and take action on. The update is still in the process of being rolled out, so don’t let the inclusion of “March” in the name fool you.</span></p> <h2><span style="font-weight: 400">Unveiling the Update’s Agenda: Quality Over Quantity & White-Hat Tactics</span></h2> <p><span style="font-weight: 400">Google’s</span><span style="font-weight: 400"> core updates are its way of refining its search algorithms to deliver the most relevant and valuable results to user queries. The March 2024 update specifically targeted two key areas:</span></p> <ol> <li style="font-weight: 400"><strong>Combating low-quality content:</strong><span style="font-weight: 400"> Google has long emphasized the importance of high-quality content. This update aimed to further demote websites rife with thin, unoriginal content, AI-generated spam, and content created solely to appease search engines rather than users.</span></li> <li style="font-weight: 400"><strong>New spam policies:</strong><span style="font-weight: 400"> The update wasn’t just about rewarding informative content. It also coincided with a series of new spam policies aimed at tackling manipulative SEO tactics. These policies target practices that exploit search engine algorithms and ultimately provide a poor user experience. </span></li> </ol> <p><span style="font-weight: 400">Google has addressed three key areas within its policies:</span></p> <ol> <li style="font-weight: 400"><span style="font-weight: 400">expired domain abuse, targeting websites repurposed for SEO gains by purchasing expired domains with established backlinks and low-quality content;</span></li> <li style="font-weight: 400"><span style="font-weight: 400">site reputation abuse, focusing on misleading reputations built through inauthentic tactics, often facilitated by AI, like fake news articles, manipulated reviews, or automated social media engagement;</span></li> <li style="font-weight: 400"><span style="font-weight: 400">scaled content abuse, combating “content farms” producing low-quality, AI-generated content solely for SEO manipulation, with Google aiming to penalize such tactics and promote genuine content and user engagement.</span></li> </ol> <p><span style="font-weight: 400">See More: </span><a href="https://www.spiceworks.com/marketing/marketing-strategy/guest-article/backlinks-the-competitive-edge-for-marketers-in-the-age-of-ai/" rel=" "><span style="font-weight: 400">Backlinks: The Competitive Edge for Marketers in the Age of AI</span></a></p> <h2><span style="font-weight: 400">The Impact: Timelines, Winners and Losers</span></h2> <p><span style="font-weight: 400">Websites that consistently deliver high-quality, user-centric content are expected to see a boost in rankings. Conversely, websites that are reliant on low-quality tactics will ultimately experience a significant drop in organic traffic.</span></p> <blockquote class="twitter-tweet"> <p dir="ltr" lang="en">“The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. It also marks an evolution in how we identify the helpfulness of content….</p> <p>As this is a complex update, the rollout may take up to a month. It’s likely…</p> <p>— Google SearchLiaison (@searchliaison) <a href="https://twitter.com/searchliaison/status/1775256308935213268?ref_src=twsrc%5Etfw" title="Opens a new window" target="_blank">April 2, 2024<span class="external-link-icon">Opens a new window <em class="fas fa-external-link-alt" aria-hidden="true"></em></span></a></p></blockquote> <h3><span style="font-weight: 400">The Winners</span></h3> <ul> <li style="font-weight: 400"><strong>Websites with original, informative content:</strong><span style="font-weight: 400"> Google has consistently emphasized its desire to deliver the most relevant and helpful search results to users. The March 2024 update signifies a monumental step towards achieving that goal. Google’s Senior Search Analyst, John Mueller, has advised SEOs to focus on optimizing websites for people and not for search engines. This is a simple way to deconstruct a more complicated algorithm update. </span><em><span style="font-weight: 400">Ask yourself the following:</span></em><span style="font-weight: 400"> Does my content address the landing page and/or topic comprehensively? Am I providing valuable insights and information that users seek? Superficial content skimming the surface is unlikely to be deemed helpful and that’s an inherent risk with AI-sourced content. </span></li> <li style="font-weight: 400"><strong>Websites with strong user experience (UX):</strong><span style="font-weight: 400"> Emphasis on user experience isn’t new, but the March update further highlighted its importance. Websites with clear navigation, mobile-friendliness, and a focus on user engagement (e.g., comments sections) perform the best.</span></li> </ul> <h3><span style="font-weight: 400">The Losers</span></h3> <ul> <li style="font-weight: 400"><strong>Websites reliant on AI-Generated content:</strong><span style="font-weight: 400"> The update specifically targeted websites using AI to churn out low-quality, unoriginal content. That’s not to say that there isn’t any practical or effective use of AI-generated content for websites. Below is Google’s statement from the update on this matter: </span></li> </ul> <p><span style="font-weight: 400">“Our long-standing spam policy has been that use of automation, including generative AI, is spam if the primary purpose is manipulating ranking in Search results. The updated policy is in the same spirit as our previous policy and based on the same principle. It’s been expanded to account for more sophisticated scaled content creation methods where it isn’t always clear whether low-quality content was created purely through automation.”</span></p> <ul> <li style="font-weight: 400"><strong>Websites with keyword stuffing and black-hat tactics:</strong><span style="font-weight: 400"> Practices like keyword stuffing and other manipulative SEO tactics are getting penalized. You think the lesson would’ve been learned after the 2011 Panda update, but these practices are still being employed by many sites across the web. The March 2024 update further emphasized the importance of creating content naturally, focusing on value over keyword density.</span></li> </ul> <ul> <li style="font-weight: 400"><strong>Websites with poor user experience:</strong><span style="font-weight: 400"> As we’ve seen with previous core algorithm updates, websites with frustrating layouts, slow loading times, and poor user engagement will continue to be impacted.</span></li> </ul> <h2><span style="font-weight: 400">How To Use This Information for Success?</span></h2> <p><span style="font-weight: 400">Google has always intentionally kept the specifics of its core algorithm updates under wraps to prevent manipulation. However, they’ve lightened up their ambiguity this time around. Based on official pronouncements and industry analysis, we can glean some key insights into how Google might evaluate content helpfulness and how to navigate any use of generative AI. If your content addresses its topic comprehensively and provides valuable insights and information that users seek, your site will be in good shape. Credibility and expertise build trust with users, leading to a more helpful experience. Furthermore, if the content is well-structured, easy to navigate, and logically organized, users should find the information they need quickly and efficiently. That will positively impact the user-experience signals that are becoming an increasingly important part of the grading process.</span></p> <p><span style="font-weight: 400">In an ideal world, you want to have your entire website optimized in accordance to the March 2024 update right away. But it’s important to not obsess over every piece of content that exists on your website and start by focusing on your top traffic driving pages. Content can exist on a spectrum, with some pieces offering more value and comprehensiveness than others. That said, if you recognize your site has a poor UX, has violated spam policies, or is over-reliant on AI content, it’s important to act swiftly. The search marketing community continues to report on sites that have either been heavily impacted or deindexed entirely. This has validated Google’s claims to improve the experience of their users and intentions to implement a major shakeup to the core algorithm. What’s undeniable is that this update can’t be ignored.</span></p> <p><span style="font-weight: 400">How can organizations evolve their SEO strategy post Google’s March 2024 update? Let us know on </span><a href="https://www.facebook.com/Spiceworks" title="Opens a new window" target="_blank"><span style="font-weight: 400">Facebook</span><span class="external-link-icon">Opens a new window <em class="fas fa-external-link-alt" aria-hidden="true"></em></span></a><span style="font-weight: 400">, </span><a href="https://twitter.com/Spiceworks/" title="Opens a new window" target="_blank"><span style="font-weight: 400">X</span><span class="external-link-icon">Opens a new window <em class="fas fa-external-link-alt" aria-hidden="true"></em></span></a><span style="font-weight: 400">, and </span><a href="https://www.linkedin.com/company/spiceworks/" title="Opens a new window" target="_blank"><span style="font-weight: 400">LinkedIn</span><span class="external-link-icon">Opens a new window <em class="fas fa-external-link-alt" aria-hidden="true"></em></span></a><span style="font-weight: 400">. We’d love to hear from you!</span></p> <p>Image Source: Shutterstock</p> <h3><strong>MORE ON SEO</strong></h3> <ul> <li style="font-weight: 400"><a href="https://www.spiceworks.com/marketing/ai-in-marketing/guest-article/impact-of-ai-mi-on-seo-content-marketing/"><span style="font-weight: 400">How AI & ML Impacts Content Marketing & SEO</span></a></li> <li style="font-weight: 400"><a href="https://www.spiceworks.com/marketing/marketing-strategy/guest-article/white-label-seo-advantage/"><span style="font-weight: 400">How White Label SEO Gives Agencies a Competitive Advantage</span></a><span style="font-weight: 400"> </span></li> <li style="font-weight: 400"><a href="https://www.spiceworks.com/marketing/marketing-strategy/guest-article/how-to-sell-seo-to-the-c-suite/"><span style="font-weight: 400">How to Sell SEO to the C-suite</span></a></li> </ul> </body></html> </div> <div id="description_fr" class="gp-entry-text" style="display: none;"> </div> <div id="description_de" class="gp-entry-text" style="display: none;"> </div> </div>  <div class="article-tags"> <div class="tag-listing">  <a href="https://www.spiceworks.com/tags/artificial-intelligence/"> artificial intelligence </a> <a href="https://www.spiceworks.com/tags/content-marketing/"> Content Marketing </a> </div> </div> <div class="social-share-bottom"> <h4 class="share-title">Share This Article:</h4> <div class="mo-openid-app-icons circle "><p style="margin-top:4% !important; 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Copyright 2006 - 2024 Spiceworks Inc.</p> </div> </li> </ul> </div> </footer>  <script type="application/ld+json" class="saswp-schema-markup-output"> [{ "@context": "https://schema.org/", "@type": "Article", "@id": "https://www.spiceworks.com/marketing/content-marketing/guest-article/google-march-2024-update-and-its-impact/#Article", "url": "https://www.spiceworks.com/marketing/content-marketing/guest-article/google-march-2024-update-and-its-impact/", "inLanguage": "en-US", "mainEntityOfPage": "https://www.spiceworks.com/marketing/content-marketing/guest-article/google-march-2024-update-and-its-impact/", "headline": "Analyzing Google's March 2024 Core Update and Its Impact", "description": "Liam Bickerton of 829 Studios shares insights on Google’s March 2024 update. Explore its implications for SEO strategies with actionable advice from industry experts.", "articleBody": "Google’s March 2024 core update calls for SEO professionals to evolve their strategies. With a focus on combating low-quality content and manipulative tactics, it champions user-centric approaches. Liam Bickerton, Director of Strategy at 829 Studios, delves into its far-reaching implications. The ever-evolving search landscape witnessed a significant tremor in March 2024 with the arrival of Google's latest core update. While some websites haven’t seen significant performance shifts, others have been completely de-indexed due to new spam policies. These spam policies are heavily weighted towards the use of generative AI, as websites have turned to AI for fast and easy content production. SEO Analysts, like Ian Nuttall, are taking their findings to X and showing just how many sites in their databases have been de-indexed. That level of impact is reminiscent of the Panda & Penguin updates that Google rolled out in 2011 and 2012, respectively. Let’s delve into the heart of the March 2024 Core Update, dissecting its objectives, analyzing its impact on websites, and offering actionable insights for those of you navigating the new search terrain. I checked the index status of 49,345 sites to measure the impact of the AI spam manual actions! 1.7% of sites got hit, 20+ million monthly organic visits gone and over $446k in display ad revenue lost. Want the data? Follow, like, and reply with 👏 and I'll send it over! pic.twitter.com/sUo22DejaL — Ian Nuttall (@iannuttall) March 8, 2024 2018, the CEO of Google, Sundar Pichai, sat in front of Congress explaining how search engine optimization works. The Senators and House Representatives who inquired sat with befuddled looks on their faces as Sundar explained how over 200 signals are graded when Google crawls the indexed pages that align with a specific query. While this is not the area of expertise we’d expect from members of Congress, the inability to grasp SEO concepts is also common among digital marketing professionals. The good news? When you distill the March 2024 update down, it’s something that even an SEO novice can understand and take action on. The update is still in the process of being rolled out, so don’t let the inclusion of “March” in the name fool you. Unveiling the Update’s Agenda: Quality Over Quantity & White-Hat Tactics Google’s core updates are its way of refining its search algorithms to deliver the most relevant and valuable results to user queries. The March 2024 update specifically targeted two key areas: \tCombating low-quality content: Google has long emphasized the importance of high-quality content. This update aimed to further demote websites rife with thin, unoriginal content, AI-generated spam, and content created solely to appease search engines rather than users. \tNew spam policies: The update wasn’t just about rewarding informative content. It also coincided with a series of new spam policies aimed at tackling manipulative SEO tactics. These policies target practices that exploit search engine algorithms and ultimately provide a poor user experience. Google has addressed three key areas within its policies: \texpired domain abuse, targeting websites repurposed for SEO gains by purchasing expired domains with established backlinks and low-quality content; \tsite reputation abuse, focusing on misleading reputations built through inauthentic tactics, often facilitated by AI, like fake news articles, manipulated reviews, or automated social media engagement; \tscaled content abuse, combating “content farms” producing low-quality, AI-generated content solely for SEO manipulation, with Google aiming to penalize such tactics and promote genuine content and user engagement. See More: Backlinks: The Competitive Edge for Marketers in the Age of AI The Impact: Timelines, Winners and Losers Websites that consistently deliver high-quality, user-centric content are expected to see a boost in rankings. Conversely, websites that are reliant on low-quality tactics will ultimately experience a significant drop in organic traffic. \"The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. It also marks an evolution in how we identify the helpfulness of content.... As this is a complex update, the rollout may take up to a month. It's likely… — Google SearchLiaison (@searchliaison) April 2, 2024 The Winners \tWebsites with original, informative content: Google has consistently emphasized its desire to deliver the most relevant and helpful search results to users. The March 2024 update signifies a monumental step towards achieving that goal. Google’s Senior Search Analyst, John Mueller, has advised SEOs to focus on optimizing websites for people and not for search engines. This is a simple way to deconstruct a more complicated algorithm update. Ask yourself the following: Does my content address the landing page and/or topic comprehensively? Am I providing valuable insights and information that users seek? Superficial content skimming the surface is unlikely to be deemed helpful and that’s an inherent risk with AI-sourced content. \tWebsites with strong user experience (UX): Emphasis on user experience isn't new, but the March update further highlighted its importance. Websites with clear navigation, mobile-friendliness, and a focus on user engagement (e.g., comments sections) perform the best. The Losers \tWebsites reliant on AI-Generated content: The update specifically targeted websites using AI to churn out low-quality, unoriginal content. That’s not to say that there isn’t any practical or effective use of AI-generated content for websites. Below is Google’s statement from the update on this matter: “Our long-standing spam policy has been that use of automation, including generative AI, is spam if the primary purpose is manipulating ranking in Search results. The updated policy is in the same spirit as our previous policy and based on the same principle. It’s been expanded to account for more sophisticated scaled content creation methods where it isn't always clear whether low-quality content was created purely through automation.” \tWebsites with keyword stuffing and black-hat tactics: Practices like keyword stuffing and other manipulative SEO tactics are getting penalized. You think the lesson would’ve been learned after the 2011 Panda update, but these practices are still being employed by many sites across the web. The March 2024 update further emphasized the importance of creating content naturally, focusing on value over keyword density. \tWebsites with poor user experience: As we’ve seen with previous core algorithm updates, websites with frustrating layouts, slow loading times, and poor user engagement will continue to be impacted. How To Use This Information for Success? Google has always intentionally kept the specifics of its core algorithm updates under wraps to prevent manipulation. However, they’ve lightened up their ambiguity this time around. Based on official pronouncements and industry analysis, we can glean some key insights into how Google might evaluate content helpfulness and how to navigate any use of generative AI. If your content addresses its topic comprehensively and provides valuable insights and information that users seek, your site will be in good shape. Credibility and expertise build trust with users, leading to a more helpful experience. Furthermore, if the content is well-structured, easy to navigate, and logically organized, users should find the information they need quickly and efficiently. That will positively impact the user-experience signals that are becoming an increasingly important part of the grading process. In an ideal world, you want to have your entire website optimized in accordance to the March 2024 update right away. But it’s important to not obsess over every piece of content that exists on your website and start by focusing on your top traffic driving pages. Content can exist on a spectrum, with some pieces offering more value and comprehensiveness than others. That said, if you recognize your site has a poor UX, has violated spam policies, or is over-reliant on AI content, it’s important to act swiftly. The search marketing community continues to report on sites that have either been heavily impacted or deindexed entirely. This has validated Google’s claims to improve the experience of their users and intentions to implement a major shakeup to the core algorithm. What’s undeniable is that this update can’t be ignored. How can organizations evolve their SEO strategy post Google’s March 2024 update? Let us know on Facebook, X, and LinkedIn. We’d love to hear from you! Image Source: Shutterstock MORE ON SEO \tHow AI & ML Impacts Content Marketing & SEO \tHow White Label SEO Gives Agencies a Competitive Advantage \tHow to Sell SEO to the C-suite", "keywords": "artificial intelligence, Content Marketing, ", "datePublished": "2024-04-25T14:09:25+00:00", "dateModified": "2024-04-25T14:11:20+00:00", "author": { "@type": "Person", "name": "Liam Bickerton", "description": "Liam Bickerton is a seasoned digital marketing strategist with a passion for crafting data-driven strategies that deliver measurable results. As Director of Strategy at 829 Studios, Liam spearheads the development and execution of integrated marketing plans that propel clients towards their business goals. With over a decade of experience, Liam possesses a deep understanding of the ever-evolving digital landscape, leveraging cutting-edge tools and technologies to unlock actionable insights and inform strategic decisions. 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