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Be part of this landmark event as we celebrate and expand Drupal's impact across Asia.</div> <div class="cta"><a href="https://events.humanitix.com/drupalcon-singapore-2024" class="global-announce-banner dc-singapore-registration">Get your tickets now</a></div> </div> </div> </div> </div> </div> <div id="page" class="clearfix"> <div id="page-heading"> <div class="breadbox"><nav class="breadcrumb container-12"><span><a href="/case-studies">Case studies</a></span></nav></div> <h1 id="page-title" class="container-12">Pinterest for Business</h1> </div>  <div class="container-12 page-inner"> <div id="main" role="main"> <div id="content" class="clearfix"> <div id="content-inner" class="clearfix"> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="block-inner"> <div class="content"> <div id="node-2920092" class="node node-casestudy node-promoted node-content-2920092 clearfix"> <div class="submitted"> By <a href="/phase2">Phase2</a>, <a href="/pinterest">Pinterest</a> on <time pubdate datetime="1509478074">31 October 2017</time> </div> <div class="content"> <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><h2>Elevating Global Brand and Driving Growth with Drupal 8</h2> <p>Working closely with the engineering and design teams at Pinterest, Phase2 architected a Drupal 8 system to elevate their global brand and drive growth via a new suite of marketing, business, and community sites.</p> <p><img alt="Pinterest for Business homepage on mobile" src="/files/Pinterest_Screen_Mobile2.png" /><br /> <img alt="Pinterest for Business homepage" src="/files/Pinterest_Screen_full.png" /><br /> <img alt="Pinterest for Business Nav Menu" src="/files/Pinterest_Screen_slices2.png" /></p> <h4>Creating Truly Reusable Design Systems</h4> <p>Business.pinterest.com is the first in a series of marketing, business, and community sites that will help drive international growth for Pinterest. Ensuring that brand standards, design, and user experience are consistent across all properties is paramount.</p> <p>A big component of this project was the integration of Pattern Lab Starter 8, Phase2's starter theme with Pattern Lab, which acts as the style guide, component library, and prototyping tool needed for a modern approach to theming. Pattern Lab Starter 8 uses <a href="https://github.com/pattern-lab/edition-php-drupal-standard/" rel="nofollow">Pattern Lab 2</a> and the same templating engine that powers Drupal 8: <a href="https://twig.symfony.com/" rel="nofollow">Twig</a>.</p> <p><img alt="Pinterest for Business Stats Detail" src="/files/Pinterest_Screen_Mobile.png" /><br /> <img alt="Pinterest for Business Stats" src="/files/Pinterest_Screen_Mobile3.png" /><br /> <img alt="Pinterest for Business Stats" src="/files/Pinterest_Screen_slices.png" /></p> <p><strong>By using the same templating engine, along with the help of the <a href="https://www.drupal.org/project/components" rel="nofollow">Component Libraries Drupal Module</a>, the tool gives Drupal the ability to directly include, extend, and embed the Twig templates that Pattern Lab uses for its components without the need for template duplication.</strong></p> <p>This approach speeds up the entire development cycle and empowers Pinterest to create a consistent suite of marketing, business, and community sites.</p> <p><a href="https://www.phase2technology.com/industry/high-tech" rel="nofollow">Learn more about Phase2 and High Tech</a><br /> </p></div></div></div><div class="field field-name-field-link field-type-link-field field-label-hidden"><div class="field-items"><div class="field-item even"><a href="https://business.pinterest.com/en">Visit business.pinterest.com/en →</a></div></div></div><div class="field field-name-field-mainimage field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img src="https://www.drupal.org/files/styles/grid-10/public/PS_Pinterest.png?itok=_QYGeWsc" width="620" height="440" alt="" /></div></div></div><div class="field field-name-field-overview field-type-text-long field-label-above"><div class="field-label">Why Drupal was chosen: </div><div class="field-items"><div class="field-item even"><h4>Why Drupal 8?</h4> <ul> <li>Multilingual capabilities.</li> <li>Close integration with Smartling.</li> <li>Capability to apply functionality across multiple sites.</li> <li>Improved system integration.</li> </ul></div></div></div><div class="field field-name-field-goals field-type-text-long field-label-above"><div class="field-label">Describe the project (goals, requirements and outcome): </div><div class="field-items"><div class="field-item even"><h4>Internationalization</h4> <p>Ensuring that their digital marketing and partnership properties were responsive to unique global markets needs was more than a technical requirement for Pinterest, it was a business imperative. A combination of Drupal 8’s multi-lingual functionality and a custom <a href="https://www.drupal.org/project/tmgmt_smartling" rel="nofollow">Smartling</a> integration enabled the first platform site, business.pinterest.com, to launch in 31 distinct languages.</p> <h4>Integration with Powerful Systems</h4> <p>Drupal 8 supports a better ecosystem for digital integrations, which means that it has better support for email, analytics, marketing automation, and other digital tech solutions. <em>The new business.pinterest.com is tightly connected to Pinterest’s Salesforce CRM, allowing the digital marketing team to capture new business opportunities and grow existing partnerships.</em></p> <p><img alt="Pinterest for Business Analytics" src="/files/Pinterest_Screen_Mobile4.png" /><br /> <img alt="Getting Started with Pinterest for Business" src="/files/Pinterest_Screen_full4.png" /><br /> <img alt="Getting More with Pinterest for Business" src="/files/Pinterest_Screen_slices6.png" /></p> <h4>Empowering Editors with Component-Based Design</h4> <p>Pinterest needed to empower their editors to architect and publish content quickly and easily. Pinterest’s new design system uses modular, component based libraries that integrate seamlessly into their platform by building on Drupal 8’s flexible Paragraph system. This methodology not only speeds up the entire development cycle, but it also empowers content editors and designers to create new page layouts without reliance on the technical team.</p> <p><img alt="Pinterest for Business Success Stories" src="/files/Pinterest_Screen_full3.png" /><br /> <img alt="Pinterest for Business Success Stories Nav Preview" src="/files/Pinterest_Screen_slices3.png" /><br /> <img alt="Pinterest for Business Blog" src="/files/Pinterest_Screen_slices4.png" /><br /> <img alt="Pinterest for Business Success Stories Module" src="/files/Pinterest_Screen_slices5.png" /></p> <h4>Moving Forward</h4> <p>Pinterest is moving forward with plans to launch 4-5 more marketing and community sites in their mission to reach global markets. With Phase2’s help, Pinterest will create a consistent and efficient suite of sites using beautiful, reusable design components.</p></div></div></div><div class="accordion"><h3 id="technical-specifications"><span>Technical specifications</span></h3 id="technical-specifications"><div class="accordion-content"><div class="field field-name-taxonomy-vocabulary-5 field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label">Drupal version: </div><div class="field-items"><div class="field-item even">Drupal 8.x</div></div></div><div class="field field-name-field-projects field-type-entityreference field-label-above"><div class="field-label">Key modules/theme/distribution used: </div><div class="field-items"><div class="field-item even"><a href="/sandbox/tstoeckler/1491122">Paragraph</a></div><div class="field-item odd"><a href="/sandbox/jover/1194196">Components</a></div><div class="field-item even"><a href="/project/tmgmt_smartling">Smartling Connector for Drupal</a></div><div class="field-item odd"><a href="/project/acquia_connector">Acquia Connector</a></div><div class="field-item even"><a href="/project/search_api">Search API</a></div><div class="field-item odd"><a href="/project/search_api_solr">Search API Solr</a></div><div class="field-item even"><a href="/sandbox/bartram/1974958">Distribution</a></div></div></div><div class="field field-name-field-module-selection field-type-text-long field-label-above"><div class="field-label">Why these modules/theme/distribution were chosen: </div><div class="field-items"><div class="field-item even"><p><strong>Paragraphs Module</strong><br /> Paragraphs allows content editors to structure, edit, and post content without developer assistance.</p> <p><strong>Components Module</strong><br /> <a href="https://www.drupal.org/project/components" rel="nofollow">Components</a> ties the definition of Twig components between Pattern Lab and the Drupal theme.</p> <p><strong>TMGMT Translator Smartling</strong><br /> This plugin allows users to submit translation jobs to the <a href="https://www.smartling.com/" rel="nofollow">Smartling</a> Translation Management Platform for translation in Drupal 8.</p> <p><strong>Acquia connector, Search API, Search API Solr</strong><br /> These connectors power search across Pinterest’s new platform.</p> <p><strong>Lighting Distribution</strong><br /> Core Drupal 8 distribution. Pinterest used components of lightning, not the whole profile.</p> <p>The list above shows the basic Drupal 8 modules that Phase2 advised Pinterest to utilize in their migration to Drupal 8.</p></div></div></div></div></div><div class="field field-name-field-case-organizations field-type-entityreference field-label-above"><div class="field-label">Organizations involved: </div><div class="field-items"><div class="field-item even"><a href="/phase2">Phase2</a></div><div class="field-item odd"><a href="/pinterest">Pinterest</a></div></div></div><div class="field field-name-field-team-members field-type-entityreference field-label-above"><div class="field-label">Team members: </div><div class="field-items"><div class="field-item even"><a href="/u/anniegreens">anniegreens</a></div><div class="field-item odd"><a href="/u/recrit">recrit</a></div><div class="field-item even"><a href="/u/thinkinkless">thinkinkless</a></div></div></div><div class="field field-name-field-developed field-type-text-long field-label-above"><div class="field-label">Project team: </div><div class="field-items"><div class="field-item even"><p><strong>Pinterest team members:</strong></p> <ul> <li>Grant Gaudet</li> <li>Tim Cosgrove</li> </ul> <p><strong>Phase2 team members:</strong></p> <ul> <li>Anne Sturdivant</li> <li>Mike Vanetta</li> <li>Judah Ferst</li> <li>Eden Gwyn</li> <li>Terry Stephenson</li> </ul></div></div></div><div class="field field-name-taxonomy-vocabulary-50 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Sectors: </div><div class="field-items"><div class="field-item even">Technology</div></div></div> </div> </div> </div> </div> </div> </div> </div> </div>  </div>  <div id="content-bottom-region" role="complementary" > <div class="region region-content-bottom"> <div id="block-block-127" class="block block-block"> <div class="block-inner"> <div class="content"> <p><a href="https://goo.gl/xBenYa" target="_blank"><img style="height:3em;display:inline;margin:0em 2em 1em 0em;;" src="/files/cta/graphic/Phase2_Logo_Black_0.png" alt="Phase2" /></a></p> <h4>Interested in tackling a project like this one? 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