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google.setOnLoadCallback(function () { google.search.CustomSearchControl.attachAutoCompletion( '002760907220864159175:ihcmf16xdlg', document.getElementById('q'), 'cse-search-box'); }); </script> <form id="cse-search-box" action="/search/"> <input type="text" name="q" id="q" autocomplete="on" size="18" /> <button type="submit" name="sa" class="search_button"></button> </form> <script type="text/javascript" src="//www.google.ca/cse/brand?form=cse-search-box&lang=en"></script> </div> <div id="pull" class="clear"><a href="#" id="pullMenu"></a><a href="#" id="pullSearch"></a></div> </nav>  </div> </div> <div id="containerAds" class="shadow" style="text-align:center;"> <div class="billboard">   <div id='div-gpt-ad-1474492375400-3'> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1474492375400-3'); });</script> </div> </div> </div>  <div id="container" class="shadow">   <div id="main" class="clearfloat"> <div id="col1" class="archiveHeight"> <div id="articleHeader"> <div id="breadcrumbs"><a href="https://mediaincanada.com/">Home</a> » Archive »</div> <h2>Articles Tagged ‘topspot’</h2> </div> <div class="feedad clearfloat">  <div id='div-gpt-ad-1466197853405-7'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1466197853405-7'); });</script> </div> </div> <div class="post-144122 post type-post status-publish format-standard has-post-thumbnail hentry category-screening-room tag-canadian-media tag-jason-anderson tag-meghan-nameth tag-mic-roundtable tag-monique-brosseau tag-peter-housley tag-topspot" > <a href="https://mediaincanada.com/2020/06/03/virtual-roundtable-fashion-retailers-emerge-from-hibernation/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/06/retail-roundtable-622x441-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/06/retail-roundtable-622x441-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/06/retail-roundtable-622x441-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Virtual Roundtable: Fashion retailers emerge from hibernation</h2> </a> <div class="paraShort"> <p>Leaders across the industry discuss how the reopening phases are affecting their media strategies.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/jdallaire/" title="Posts by Justin Dallaire" rel="author">Justin Dallaire</a></div> </div> <div class="date"> June 3, 2020 </div> </div>  </div>  </div>  <div class="post-143557 post type-post status-publish format-standard has-post-thumbnail hentry category-digital tag-canadian-media tag-homeequity-bank tag-kieran-miles tag-manulife tag-mediacom-canada tag-mic-roundtable tag-stacey-grant-thompson tag-td tag-theresa-mclaughlin tag-topspot tag-virtual-roundtable tag-yvonne-ziomecki" > <a href="https://mediaincanada.com/2020/05/05/virtual-roundtable-finance-brands-talk-sponsorship-spending-and-more/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/05/grab51-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/05/grab51-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/05/grab51-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Virtual Roundtable: Finance brands talk sponsorship, spending and more</h2> </a> <div class="paraShort"> <p>How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/jdallaire/" title="Posts by Justin Dallaire" rel="author">Justin Dallaire</a></div> </div> <div class="date"> May 5, 2020 </div> </div>  </div>  </div>  <div class="feedad clearfloat">  <div id='div-gpt-ad-1466197853405-6'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1466197853405-6'); });</script> </div> </div> <div class="post-110227 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-alice-di-giovanni tag-crispin-porter-bogusky tag-isobar tag-jose-cuervo tag-topspot" > <a href="https://mediaincanada.com/2017/06/15/an-intense-brief-leads-jose-cuervo-to-4dx/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/06/josecuervo-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/06/josecuervo-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/06/joseCuervo-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">An intense brief leads Jose Cuervo to 4DX</h2> </a> <div class="paraShort"> <p>Engaging excitement seeking millennials is the goal for a new campaign targeting moments of high intensity. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/vmaloney/" title="Posts by Val Maloney" rel="author">Val Maloney</a></div> </div> <div class="date"> June 15, 2017 </div> </div>  </div>  </div>  <div class="post-107145 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-screening-room tag-kaaren-whitney-vernon tag-shift2 tag-topspot" > <a href="https://mediaincanada.com/2017/03/23/shift2-puts-itself-into-the-story/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/03/brandedshift2-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/03/brandedshift2-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/03/brandedShift2-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Shift2 puts itself into the story</h2> </a> <div class="paraShort"> <p>The branded entertainment agency behind <em>Carmilla</em> and <em>V Morgan is Dead</em>鈥檚 next project is focused on the subject it knows best. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/vmaloney/" title="Posts by Val Maloney" rel="author">Val Maloney</a></div> </div> <div class="date"> March 23, 2017 </div> </div>  </div>  </div>  <div class="post-104209 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-experiential category-screening-room tag-nancy-rooney tag-omd tag-pepsi tag-pepsico tag-pepsico-canada tag-praxis tag-spotted tag-subway tag-topspot tag-veritas" > <a href="https://mediaincanada.com/2017/01/04/spotted-subway-and-pepsicos-hockey-surprise/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/01/subway-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/01/subway-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/01/subway-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Spotted! Subway and Pepsico’s hockey surprise</h2> </a> <div class="paraShort"> <p>The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/brodymantha/" title="Posts by Bree Rody" rel="author">Bree Rody</a></div> </div> <div class="date"> January 4, 2017 </div> </div>  </div>  </div>  <div class="post-101560 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-screening-room tag-association-of-quebec-toyota-dealers tag-bbr tag-bleublancrouge tag-charles-beaulieu tag-digital-2 tag-preroll tag-topspot tag-valerie-beauchesne" > <a href="https://mediaincanada.com/2016/10/14/toyota-urges-millennials-to-skip-its-newest-ad/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/10/skip-dad-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/10/skip-dad-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/10/Skip-Dad-622x354.jpg 622w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/10/Skip-Dad-100x57.jpg 100w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/10/Skip-Dad.jpg 1235w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Toyota urges millennials to skip its newest ad</h2> </a> <div class="paraShort"> <p>When it comes to skipping pre-roll ads, the Association of Quebec Toyota Dealers has decided to embrace the trend rather than fight it.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/brodymantha/" title="Posts by Bree Rody" rel="author">Bree Rody</a></div> </div> <div class="date"> October 14, 2016 </div> </div>  </div>  </div>  <div class="post-101441 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-ooh category-screening-room tag-girlpowered tag-canadian-media tag-canadian-womens-foundation tag-havas tag-international-day-of-the-girl tag-topspot" > <a href="https://mediaincanada.com/2016/10/12/letting-young-girls-choose-the-message/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/10/canadianwomensfoundationoct2016-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/10/canadianwomensfoundationoct2016-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/10/canadianWomensFoundationOct2016-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Letting young girls choose the message</h2> </a> <div class="paraShort"> <p>The Canadian Women’s Foundation celebrated the International Day of the Girl by letting the segment choose what will appear in its next campaign. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/vmaloney/" title="Posts by Val Maloney" rel="author">Val Maloney</a></div> </div> <div class="date"> October 12, 2016 </div> </div>  </div>  </div>  <div class="post-100800 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-screening-room tag-chris-bell tag-digital-2 tag-frosted-flakes tag-kellogg tag-starcom tag-topspot tag-vpm" > <a href="https://mediaincanada.com/2016/09/27/kellogg-takes-frosted-flakes-from-breakfast-to-game-time/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/09/Screen-Shot-2016-09-26-at-12.10.49-PM-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/09/Screen-Shot-2016-09-26-at-12.10.49-PM-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/09/Screen-Shot-2016-09-26-at-12.10.49-PM-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Kellogg takes Frosted Flakes from breakfast to game time</h2> </a> <div class="paraShort"> <p>The new all-digital campaign aligns Tony the Tiger with millennial sports fans in an effort to regain ground with the 18 to 34 demo.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/brodymantha/" title="Posts by Bree Rody" rel="author">Bree Rody</a></div> </div> <div class="date"> September 27, 2016 </div> </div>  </div>  </div>  <div class="post-100376 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-mobile category-ooh category-screening-room tag-cossette tag-melina-sagarrica tag-milk-2-go tag-saputo tag-tank tag-topspot" > <a href="https://mediaincanada.com/2016/09/14/milk-2-go-puts-fun-in-context/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/09/m2g_instore_basewrap_regen-622x2921-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/09/m2g_instore_basewrap_regen-622x2921-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/09/M2G_InStore_BaseWrap_RegEn-622x2921-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Milk 2 Go returns with new campaign</h2> </a> <div class="paraShort"> <p>The Saputo brand’s new spots features creative designed for specific media placements, like pre-roll spots that poke fun at skipping ads. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/hsingh/" title="Posts by Harmeet Singh" rel="author">Harmeet Singh</a></div> </div> <div class="date"> September 14, 2016 </div> </div>  </div>  </div>  <div class="post-100066 post type-post status-publish format-standard has-post-thumbnail hentry category-screening-room category-television tag-ed-crain tag-kingstar-media tag-topspot tag-wayfair" > <a href="https://mediaincanada.com/2016/09/07/wayfair-moves-offline/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/09/wayfair-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/09/wayfair-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/09/wayfair-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Wayfair moves offline</h2> </a> <div class="paraShort"> <p>Why the online furniture retailer is using a direct TV strategy to drive awareness during its first year in Canada.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/jkolm/" title="Posts by Josh Kolm" rel="author">Josh Kolm</a></div> </div> <div class="date"> September 7, 2016 </div> </div>  </div>  </div>  <div class="post-99815 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-screening-room tag-amex tag-amex-canada tag-cabbie-richards tag-high-road-communications tag-kevin-pillar tag-lauren-dineen-duarte tag-mindshare tag-monika-hibbs tag-notch-video tag-topspot" > <a href="https://mediaincanada.com/2016/08/31/amex-goes-social-for-new-jet-set-campaign/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/08/pillar-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/08/pillar-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/08/Pillar-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Amex goes social for new jet-set campaign</h2> </a> <div class="paraShort"> <p>In an effort to reach male millennial travellers, the company is sticking to Facebook and Twitter, enlisting the help of influencers like Kevin Pillar.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/brodymantha/" title="Posts by Bree Rody" rel="author">Bree Rody</a></div> </div> <div class="date"> August 31, 2016 </div> </div>  </div>  </div>  <div class="post-98213 post type-post status-publish format-standard has-post-thumbnail hentry category-experiential category-screening-room tag-blue-monday tag-cineplex tag-peter-furnish tag-see-the-big-picture tag-topspot tag-wasaga-beach tag-weather-or-not" > <a href="https://mediaincanada.com/2016/07/26/cineplex-takes-to-the-beaches/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/07/Cineplex-Towels-WeatherOrNot-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/07/Cineplex-Towels-WeatherOrNot-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/07/Cineplex-Towels-WeatherOrNot-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Cineplex takes to the beaches</h2> </a> <div class="paraShort"> <p>The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales). </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/sfatah/" title="Posts by Sonya Fatah" rel="author">Sonya Fatah</a></div> </div> <div class="date"> July 26, 2016 </div> </div>  </div>  </div>  <div class="post-97284 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-screening-room category-television tag-bell-media tag-destination-canada tag-much tag-topspot" > <a href="https://mediaincanada.com/2016/07/06/destination-canada-taps-much-to-attract-millennials/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/07/farandwideliztrinnear-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/07/farandwideliztrinnear-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/07/farAndWideLizTrinnear-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Destination Canada taps Much to attract millennials</h2> </a> <div class="paraShort"> <p>The Bell Media brand is producing content with the Crown corporation through next summer to urge younger Canadians to explore the country. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/vmaloney/" title="Posts by Val Maloney" rel="author">Val Maloney</a></div> </div> <div class="date"> July 6, 2016 </div> </div>  </div>  </div>  <div class="post-96995 post type-post status-publish format-standard has-post-thumbnail hentry category-mobile category-screening-room tag-paul-brosseau tag-topspot tag-yellow-pages tag-yp-dine" > <a href="https://mediaincanada.com/2016/06/29/yellow-pages-connects-the-heart-mind-and-tummy/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/06/yp-dine-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/06/yp-dine-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/06/yp-dine-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Yellow Pages connects the heart, mind and tummy</h2> </a> <div class="paraShort"> <p>As part of its first major consumer-facing effort, the company has launched a mobile-first campaign aimed at urban consumers across five Canadian markets. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/sfatah/" title="Posts by Sonya Fatah" rel="author">Sonya Fatah</a></div> </div> <div class="date"> June 29, 2016 </div> </div>  </div>  </div>  <div class="post-95699 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-screening-room category-television tag-bell-media tag-citizen-relations tag-coors-light tag-leslie-malcolm tag-mec tag-rds tag-rethink tag-the-coors-light-games tag-topspot tag-tsn" > <a href="https://mediaincanada.com/2016/06/03/backyard-beer-games-return-to-tsn-and-rds/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/06/coorslightgames-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/06/coorslightgames-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2016/06/coorsLightGames-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Backyard beer games return to TSN and RDS</h2> </a> <div class="paraShort"> <p>The beer brand has evolved the program for year two, increasing engagement and expanding the number of stops on its tour. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/vmaloney/" title="Posts by Val Maloney" rel="author">Val Maloney</a></div> </div> <div class="date"> June 3, 2016 </div> </div>  </div>  </div>  <div class="navigation clear"> <div class='wp-pagenavi' role='navigation'> <span aria-current='page' class='current'>1</span><a class="page larger" title="Page 2" href="https://mediaincanada.com/tag/topspot/page/2/">2</a><a class="page larger" title="Page 3" href="https://mediaincanada.com/tag/topspot/page/3/">3</a><a class="page larger" title="Page 4" 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