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As brand campaigns fragment across CTV, Linear, digital and other channels, and as targeting becomes more fine-grained, advertisers need more than high-level age and gender breakdowns to ensure their campaigns penetrate their target audience.聽 Upwave鈥檚 Brand Reach metric … Brand Reach Read More »" /> <meta property="og:url" content="https://www.upwave.com/brand-reach/" /> <meta property="og:site_name" content="Upwave" /> <meta property="article:modified_time" content="2025-03-19T22:19:28+00:00" /> <meta property="og:image" content="https://www.upwave.com/wp-content/uploads/2024/11/Image-10.png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="3 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.upwave.com/brand-reach/","url":"https://www.upwave.com/brand-reach/","name":"Brand Reach - Upwave","isPartOf":{"@id":"https://www.upwave.com/#website"},"primaryImageOfPage":{"@id":"https://www.upwave.com/brand-reach/#primaryimage"},"image":{"@id":"https://www.upwave.com/brand-reach/#primaryimage"},"thumbnailUrl":"https://www.upwave.com/wp-content/uploads/2024/11/Image-10.png","datePublished":"2022-02-18T14:02:46+00:00","dateModified":"2025-03-19T22:19:28+00:00","breadcrumb":{"@id":"https://www.upwave.com/brand-reach/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.upwave.com/brand-reach/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.upwave.com/brand-reach/#primaryimage","url":"https://www.upwave.com/wp-content/uploads/2024/11/Image-10.png","contentUrl":"https://www.upwave.com/wp-content/uploads/2024/11/Image-10.png","width":989,"height":564},{"@type":"BreadcrumbList","@id":"https://www.upwave.com/brand-reach/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.upwave.com/"},{"@type":"ListItem","position":2,"name":"Brand Reach"}]},{"@type":"WebSite","@id":"https://www.upwave.com/#website","url":"https://www.upwave.com/","name":"Upwave","description":"Analytics Platform for Brand Advertising","publisher":{"@id":"https://www.upwave.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.upwave.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.upwave.com/#organization","name":"Upwave","url":"https://www.upwave.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.upwave.com/#/schema/logo/image/","url":"https://www.upwave.com/wp-content/uploads/2021/12/Upwave-Logo-Color.svg","contentUrl":"https://www.upwave.com/wp-content/uploads/2021/12/Upwave-Logo-Color.svg","width":113,"height":30,"caption":"Upwave"},"image":{"@id":"https://www.upwave.com/#/schema/logo/image/"}}]}</script>  <link rel="alternate" type="application/rss+xml" title="Upwave » Feed" href="https://www.upwave.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Upwave » Comments Feed" href="https://www.upwave.com/comments/feed/" /> <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.upwave.com\/wp-includes\/js\/wp-emoji-release.min.js"}}; /*! 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--e-global-color-accent );}.elementor-widget-archive-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-posts-nothing-found{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-posts .elementor-post__title, .elementor-widget-posts .elementor-post__title a{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-portfolio a .elementor-portfolio-item__overlay{background-color:var( --e-global-color-accent );}.elementor-widget-portfolio .elementor-portfolio-item__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter.elementor-active{color:var( --e-global-color-primary );}.elementor-widget-gallery .elementor-gallery-item__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-gallery .elementor-gallery-item__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-gallery{--galleries-title-color-normal:var( --e-global-color-primary );--galleries-title-color-hover:var( --e-global-color-secondary );--galleries-pointer-bg-color-hover:var( --e-global-color-accent );--gallery-title-color-active:var( --e-global-color-secondary );--galleries-pointer-bg-color-active:var( --e-global-color-accent );}.elementor-widget-gallery .elementor-gallery-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-form .elementor-field-group > label, .elementor-widget-form .elementor-field-subgroup label{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group > label{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-type-html{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group .elementor-field, .elementor-widget-form .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form .e-form__buttons__wrapper__button-next{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-button[type="submit"]{background-color:var( --e-global-color-accent );}.elementor-widget-form .e-form__buttons__wrapper__button-previous{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-message{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .e-form__indicators__indicator, .elementor-widget-form .e-form__indicators__indicator__label{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form{--e-form-steps-indicator-inactive-primary-color:var( --e-global-color-text );--e-form-steps-indicator-active-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-completed-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-background-color:var( --e-global-color-text );--e-form-steps-indicator-progress-meter-color:var( --e-global-color-text );}.elementor-widget-form .e-form__indicators__indicator__progress__meter{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-login .elementor-field-group > a{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group > a:hover{color:var( --e-global-color-accent );}.elementor-widget-login .elementor-form-fields-wrapper label{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group .elementor-field, .elementor-widget-login .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-login .elementor-widget-container .elementor-login__logged-in-message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-slides .elementor-slide-heading{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-slides .elementor-slide-description{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-slides .elementor-slide-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu .elementor-item{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:hover, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.elementor-item-active, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.highlighted, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:focus{color:var( --e-global-color-accent );fill:var( --e-global-color-accent );}.elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:before, .elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:after{background-color:var( --e-global-color-accent );}.elementor-widget-nav-menu .e--pointer-framed .elementor-item:before, .elementor-widget-nav-menu .e--pointer-framed .elementor-item:after{border-color:var( --e-global-color-accent );}.elementor-widget-nav-menu{--e-nav-menu-divider-color:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-item, .elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-animated-headline .elementor-headline-dynamic-wrapper path{stroke:var( --e-global-color-accent );}.elementor-widget-animated-headline .elementor-headline-plain-text{color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-animated-headline{--dynamic-text-color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline-dynamic-text{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .widget-image-caption{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-hotspot{--hotspot-color:var( --e-global-color-primary );--hotspot-box-color:var( --e-global-color-secondary );--tooltip-color:var( --e-global-color-secondary );}.elementor-widget-hotspot .e-hotspot__label{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .e-hotspot__tooltip{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-list .elementor-price-list-header{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-price{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-description{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-list .elementor-price-list-separator{border-bottom-color:var( --e-global-color-secondary );}.elementor-widget-price-table{--e-price-table-header-background-color:var( --e-global-color-secondary );}.elementor-widget-price-table .elementor-price-table__heading{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__subheading{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table .elementor-price-table__price{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__original-price{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__period{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list{--e-price-table-features-list-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__features-list li{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list li:before{border-top-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-price-table .elementor-price-table__additional_info{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-cta__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-call-to-action .elementor-cta__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-call-to-action .elementor-cta__button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-media-carousel .elementor-carousel-image-overlay{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__text{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__name{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-reviews .elementor-testimonial__header, .elementor-widget-reviews .elementor-testimonial__name{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-reviews .elementor-testimonial__text{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-table-of-contents{--header-color:var( --e-global-color-secondary );--item-text-color:var( --e-global-color-text );--item-text-hover-color:var( --e-global-color-accent );--marker-color:var( --e-global-color-text );}.elementor-widget-table-of-contents .elementor-toc__header, .elementor-widget-table-of-contents .elementor-toc__header-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-table-of-contents .elementor-toc__list-item{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-countdown .elementor-countdown-item{background-color:var( --e-global-color-primary );}.elementor-widget-countdown .elementor-countdown-digits{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-countdown .elementor-countdown-label{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-countdown .elementor-countdown-expire--message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-search-form input[type="search"].elementor-search-form__input{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-search-form .elementor-search-form__input, .elementor-widget-search-form .elementor-search-form__icon, .elementor-widget-search-form .elementor-lightbox .dialog-lightbox-close-button, .elementor-widget-search-form .elementor-lightbox .dialog-lightbox-close-button:hover, .elementor-widget-search-form.elementor-search-form--skin-full_screen input[type="search"].elementor-search-form__input{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-search-form .elementor-search-form__submit{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );background-color:var( --e-global-color-secondary );}.elementor-widget-author-box .elementor-author-box__name{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-author-box .elementor-author-box__bio{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-author-box .elementor-author-box__button{color:var( --e-global-color-secondary );border-color:var( --e-global-color-secondary );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-author-box .elementor-author-box__button:hover{border-color:var( --e-global-color-secondary );color:var( --e-global-color-secondary );}.elementor-widget-post-navigation span.post-navigation__prev--label{color:var( --e-global-color-text );}.elementor-widget-post-navigation span.post-navigation__next--label{color:var( --e-global-color-text );}.elementor-widget-post-navigation span.post-navigation__prev--label, .elementor-widget-post-navigation span.post-navigation__next--label{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-post-navigation span.post-navigation__prev--title, .elementor-widget-post-navigation span.post-navigation__next--title{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-post-info .elementor-icon-list-item:not(:last-child):after{border-color:var( --e-global-color-text );}.elementor-widget-post-info .elementor-icon-list-icon i{color:var( --e-global-color-primary 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.elementor-element.elementor-element-59e46cb > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-bc-flex-widget .elementor-9701 .elementor-element.elementor-element-48263db.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-9701 .elementor-element.elementor-element-48263db.elementor-column.elementor-element[data-element_type="column"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-9701 .elementor-element.elementor-element-48263db.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-9701 .elementor-element.elementor-element-8aa50d3 img{box-shadow:0px 4px 25px 0px rgba(0, 0, 0, 0.1);}.elementor-9701 .elementor-element.elementor-element-e2a008b > .elementor-container{max-width:1220px;}.elementor-9701 .elementor-element.elementor-element-e2a008b:not(.elementor-motion-effects-element-type-background), .elementor-9701 .elementor-element.elementor-element-e2a008b > 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@media(min-width:768px){ .videos_slider_wrapper { max-width: 950px; margin: auto; } .videos_slider_wrapper img { height: 490px !important; } } .has_grad_2 { position: relative; } .has_grad_2:before { content: ''; width: 244.602px; height: 1043px; transform: rotate(161.716deg); flex-shrink: 0; border-radius: 1043px; opacity: 0.7; background: linear-gradient(180deg, #AFF 30%, #50FFFC 50%, #BCCFFF 65%, #E6EAFE 80%, #FFF 100%); filter: blur(150px); position: absolute; left: -270px; top: -280px; } .has_grad_2:after { content: ''; position: absolute; width: 850px; height: 1270px; flex-shrink: 0; border-radius: 1270px; opacity: 0.7; background: linear-gradient(180deg, rgba(0, 214, 172, 0.85) 30%, #50FFFC 50%, #BCCFFF 65%, #E6EAFE 80%, #FFF 100%); filter: blur(150px); right: -120px; top: -190px; } .has_grad_2 > svg { position: absolute; top: 42%; width: 100vw; left: 0; z-index: 9; height: auto; } #hero_gradient_animation { display: none !important; } .hero_section { position: relative; } .hero_section:before { content: ''; width: 1270px; height: 1270px; position: absolute; right: -350px; top: -307px; border-radius: 1270px; opacity: 0.7; background: linear-gradient(180deg, #00D6AC 30%, #00C2FF 50%, #4E61CD 65%, #01116D 80%, #05142E 100%); filter: blur(92px); } .hero_section > .row-bg-wrap:before { border-radius: 1043px; opacity: 1; background: linear-gradient(180deg, #00D6AC 30%, #00C2FF 50%, #4E61CD 65%, #01116D 80%, #05142E 100%); filter: blur(150px); position: absolute; left: -404.829px; top: -138.081px; width: 244.602px; height: 1043px; transform: rotate(161.716deg); content: ''; } .hero_section > .row-bg-wrap:after { content: ''; width: 244.602px; height: 707.126px; transform: rotate(161.716deg); position: absolute; right: 21.898px; top: 339px; border-radius: 707.126px; opacity: 0.5; background: linear-gradient(180deg, #00D6AC 30%, #00C2FF 50%, #4E61CD 65%, #01116D 80%, #05142E 100%); filter: blur(150px); } @keyframes growShrinkFade { 0%, 100% { transform: scale(1); opacity: 1; } 50% { transform: scale(1.05); opacity: 0.5; } } .hero_section:before, .hero_section > .row-bg-wrap:before,.hero_section > .row-bg-wrap:after { transform-origin: center; will-change: transform, opacity; animation: growShrinkFade 15s ease-in-out infinite; } .top_hero_section_sub { position: relative; } .top_hero_section_sub:after,.top_hero_section_sub:before { content: ''; position: absolute; bottom: -1px; width: 181%; height: 100px; background: #fff; left: -60px; transform: rotate(-3deg); opacity: 0.3; } .top_hero_section_sub:before { bottom: -15px; z-index: 0; opacity: 0.2; height: 150px; } .top_hero_section_sub + section { position: relative; } .top_hero_section_sub + section:before {} .top_hero_section_sub + section:before { content: ''; background: #fff; top: -43px; left: -100px; height: 140px; display: block; position: absolute; width: calc(100vw + 200px); z-index: 91; transform: rotate(-3deg); } .custom_testimonials_sliders_2 .owl-stage-outer { overflow: hidden !important; } body .elementor-15742 .elementor-element.elementor-element-83afb8a .cascading-image.layer_four { top: 50% !important; left: 50% !important; } @media(max-width:768px){ #hero_stacked_images .cascading-image.layer_one img { min-width: 580px; margin-left: -150px; margin-top: -80px; } #hero_stacked_images .cascading-image.layer_two img { min-width: 580px; margin-left: -140px; margin-top: -80px; } #hero_stacked_images .cascading-image.layer_three img { min-width: 580px; margin-left: -120px; margin-top: -70px; } #hero_stacked_images .cascading-image.layer_four img { min-width: 700px; margin-left: -150px; margin-top: -80px; }} body:not(.home) .custom_top_header { position: fixed; top: 0; left: 0; width: 100%; } body:not(.home) .custom_top_header.fixed_header .dark_logo { display: none !important; } body:not(.home) .custom_top_header:not(.fixed_header) .elementor-nav-menu > li:not(.cta) > a { color: #05142E !important; } body:not(.home) .custom_top_header:not(.fixed_header) .white_logo { display: none !important; } body:not(.home) .custom_top_header:not(.fixed_header) .dark_logo { display: inline-block !important; } body.single-presspost .custom_top_header:not(.fixed_header) .elementor-nav-menu > li:not(.cta) > a { color: #D3D8DE !important; } body.single-presspost .custom_top_header:not(.fixed_header) .elementor-nav-menu > li:not(.cta) > a:hover { color: #fff !important; } body.single-presspost .custom_top_header:not(.fixed_header) .white_logo { display: inline-block !important; } body.single-presspost .custom_top_header:not(.fixed_header) .dark_logo { display: none !important; } #slide-out-widget-area, #slide-out-widget-area-bg{ display: none !important; } @media(max-width:768px){ html,body { overflow-x: hidden !important; } } .page-id-5279 .custom_top_header:not(.fixed_header) .elementor-menu-toggle, .page-id-5255 .custom_top_header:not(.fixed_header) .elementor-menu-toggle, .page-id-5274 .custom_top_header:not(.fixed_header) .elementor-menu-toggle, .page-id-13696 .custom_top_header:not(.fixed_header) .elementor-menu-toggle{ background: #0F2852 !important; } @media(min-width:1025px){ .menu-item-object-custom.menu-item-5930 { display:none !important; } } .home .elementor-element-49b8421 a { color: #fff !important; } body:not(.home) .fixed_header .elementor-element-49b8421 a { color: #D3D8DE !important; } .blog .custom_footer { margin-top: 200px !important; } .blog { background: #fff !important; } @media(max-width:768px){ .nectar_team_member_overlay .inner-wrap {flex-direction: column-reverse;height: auto !important;} .nectar_team_member_overlay .team_member_details { width: 100% !important; padding-right: 10px !important; padding-bottom: 50px !important; padding-left: 10px !important; } .team_member_picture_wrap { height: 190px; } .nectar_team_member_overlay .team_member_picture .team_member_image_bg_cover { display: none !important; } .nectar_team_member_overlay .team_member_details h2 { font-size: 22px; margin: 0 !important; } .nectar_team_member_overlay { max-height: 100vh !important; overflow-y: auto; } .nectar_team_member_overlay .team_member_details .team-desc { margin-top: 110px !important;; } .nectar_team_member_overlay .team_member_picture { background: transparent !important;; } .nectar_team_member_overlay .team_member_picture {width: 180px !important;} .nectar_team_member_overlay .team_member_details .title { max-width: 180px !important; } } body:not(.home).single-post .custom_top_header:not(.fixed_header) .elementor-nav-menu > li > a, body:not(.home).single-post .custom_top_header:not(.fixed_header) .elementor-element-49b8421 .elementor-button-text{ color: #D3D8DE !important; } body:not(.home).single-post .custom_top_header:not(.fixed_header) .dark_logo { display: none !important; } body:not(.home).single-post .custom_top_header:not(.fixed_header) .white_logo { display: inline-block !important; } .home .single_testimonial_slider_2.swiper-slide { height: auto !important; } </style> <style>div#pdf_popup_modal{z-index:9999999999999999999999999}div#pdf_popup_modal button.close{color:#000;opacity:1;font-weight:200;font-size:29px}#pdf_popup_modal .modal-header{border:none!important;padding-bottom:0!important}</style> </head> <body data-body_id="9701" itemtype='https://schema.org/WebPage' itemscope='itemscope' class="page-template-default page page-id-9701 wp-custom-logo group-blog ast-single-post ast-inherit-site-logo-transparent ast-hfb-header ast-desktop ast-page-builder-template ast-no-sidebar astra-3.7.5 needs-dark-logo light-header elementor-default elementor-kit-5 elementor-page elementor-page-9701"> <div class="testdatahere" style="display:none !important;"> </div> <div id="ajax-loading-screen"> </div> <div id="banner_holder"> <div class="inner"> </div> </div> <a class="skip-link screen-reader-text" href="#content" role="link" title="Skip to content"> Skip to content</a> <div class="hfeed site" id="page"> <div class='custom_header'></div> <div data-elementor-type="header" data-elementor-id="18968" class="elementor elementor-18968 elementor-location-header"> <section class="elementor-section elementor-top-section elementor-element elementor-element-8f196c5 custom_top_header elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8f196c5" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-550f296" data-id="550f296" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d65f401 elementor-widget__width-auto white_logo elementor-widget elementor-widget-image" data-id="d65f401" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.12.0 - 29-03-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://www.upwave.com/"> <img width="160" height="42" src="https://www.upwave.com/wp-content/uploads/2024/11/Logo.svg" class="attachment-full size-full wp-image-16194" alt="" /> </a> </div> </div> <div class="elementor-element elementor-element-7b98f3f elementor-widget__width-auto dark_logo elementor-widget elementor-widget-image" data-id="7b98f3f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://www.upwave.com/"> <img width="160" height="42" src="https://www.upwave.com/wp-content/uploads/2024/11/Logo-1.svg" class="attachment-full size-full wp-image-18993" alt="" /> </a> </div> </div> <div class="elementor-element elementor-element-0b364d4 elementor-widget__width-auto left_menu elementor-nav-menu__align-right elementor-nav-menu--stretch elementor-widget-mobile__width-auto elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu" data-id="0b364d4" data-element_type="widget" data-settings="{"full_width":"stretch","layout":"horizontal","submenu_icon":{"value":"<i class=\"fas fa-caret-down\"><\/i>","library":"fa-solid"},"toggle":"burger"}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://www.upwave.com/wp-content/plugins/elementor-pro/assets/css/widget-nav-menu.min.css"> <nav migration_allowed="1" migrated="0" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade"> <ul id="menu-1-0b364d4" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-5912"><a href="https://www.upwave.com/platform" class="elementor-item menu-link">Platform<span role="presentation" class="dropdown-menu-toggle" tabindex="0" ></span></a> <ul class="sub-menu elementor-nav-menu--dropdown"> <li class="menu-item menu-item-type-custom menu-item-object-custom has_custom_colored_line menu-item-5913"><a href="https://www.upwave.com/brand-optimization" class="elementor-sub-item menu-link">Allocate with <span style="color:#00d6ac !important;">Brand Optimization</span><span style="background:#00d6ac;" class="bottom_line"></span></a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item has_custom_colored_line menu-item-5914"><a href="https://www.upwave.com/brand-reach" aria-current="page" class="elementor-sub-item elementor-item-active menu-link">Validate with <span style="color:#00c2ff !important;">Brand Reach</span><span style="background:#00c2ff;" class="bottom_line"></span></a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom has_custom_colored_line menu-item-5917"><a href="https://www.upwave.com/capabilities-brand-lift/" class="elementor-sub-item menu-link">Measure with <span style="color:#01116d !important;">Brand Lift</span><span style="background:#01116d;" class="bottom_line"></span></a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5921"><a href="#" class="elementor-item elementor-item-anchor menu-link">Insights<span role="presentation" class="dropdown-menu-toggle" tabindex="0" ></span></a> <ul class="sub-menu elementor-nav-menu--dropdown"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5922"><a href="https://www.upwave.com/whitepapers/" class="elementor-sub-item menu-link">White Papers</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10384"><a href="https://www.upwave.com/guides/" class="elementor-sub-item menu-link">Guides</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5923"><a href="https://www.upwave.com/events/" class="elementor-sub-item menu-link">Events</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5924"><a href="https://www.upwave.com/blog/" class="elementor-sub-item menu-link">Blog</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5925"><a target="_blank" href="https://expert.upwave.com/" class="elementor-sub-item menu-link">Knowledge Base</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5926"><a href="#" class="elementor-item elementor-item-anchor menu-link">Company<span role="presentation" class="dropdown-menu-toggle" tabindex="0" ></span></a> <ul class="sub-menu elementor-nav-menu--dropdown"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5927"><a href="https://www.upwave.com/company/" class="elementor-sub-item menu-link">About</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5928"><a href="https://www.upwave.com/careers/" class="elementor-sub-item menu-link">Careers</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5929"><a href="https://www.upwave.com/newsroom/" class="elementor-sub-item menu-link">Newsroom</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5930"><a href="http://app.upwave.com/login" class="elementor-item menu-link">Login</a></li> <li class="cta menu-item menu-item-type-custom menu-item-object-custom menu-item-5931"><a href="https://www.upwave.com/platform-demo/" class="elementor-item menu-link">Request Demo</a></li> </ul> </nav> <div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu Toggle" aria-expanded="false"> <span class="elementor-menu-toggle__icon--open"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M3 4C2.44772 4 2 4.44772 2 5C2 5.55228 2.44772 6 3 6V4ZM11 6H12V4H11V6ZM3 6H11V4H3V6Z" fill="white"></path><path d="M3 11C2.44772 11 2 11.4477 2 12C2 12.5523 2.44772 13 3 13V11ZM16 13H17V11H16V13ZM3 13H16V11H3V13Z" fill="white"></path><path d="M3 18C2.44772 18 2 18.4477 2 19C2 19.5523 2.44772 20 3 20V18ZM21 20H22V18H21V20ZM3 20H21V18H3V20Z" fill="white"></path></svg></span><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i> <span class="elementor-screen-only">Menu</span> </div> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-0b364d4" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-5912"><a href="https://www.upwave.com/platform" class="elementor-item menu-link" tabindex="-1">Platform<span role="presentation" class="dropdown-menu-toggle" tabindex="0" ></span></a> <ul class="sub-menu elementor-nav-menu--dropdown"> <li class="menu-item menu-item-type-custom menu-item-object-custom has_custom_colored_line menu-item-5913"><a href="https://www.upwave.com/brand-optimization" class="elementor-sub-item menu-link" tabindex="-1">Allocate with <span style="color:#00d6ac !important;">Brand Optimization</span><span style="background:#00d6ac;" class="bottom_line"></span></a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item has_custom_colored_line menu-item-5914"><a href="https://www.upwave.com/brand-reach" aria-current="page" class="elementor-sub-item elementor-item-active menu-link" tabindex="-1">Validate with <span style="color:#00c2ff !important;">Brand Reach</span><span style="background:#00c2ff;" class="bottom_line"></span></a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom has_custom_colored_line menu-item-5917"><a href="https://www.upwave.com/capabilities-brand-lift/" class="elementor-sub-item menu-link" tabindex="-1">Measure with <span style="color:#01116d !important;">Brand Lift</span><span style="background:#01116d;" class="bottom_line"></span></a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5921"><a href="#" class="elementor-item elementor-item-anchor menu-link" tabindex="-1">Insights<span role="presentation" class="dropdown-menu-toggle" tabindex="0" ></span></a> <ul class="sub-menu elementor-nav-menu--dropdown"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5922"><a href="https://www.upwave.com/whitepapers/" class="elementor-sub-item menu-link" tabindex="-1">White Papers</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10384"><a href="https://www.upwave.com/guides/" class="elementor-sub-item menu-link" tabindex="-1">Guides</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5923"><a href="https://www.upwave.com/events/" class="elementor-sub-item menu-link" tabindex="-1">Events</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5924"><a href="https://www.upwave.com/blog/" class="elementor-sub-item menu-link" tabindex="-1">Blog</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5925"><a target="_blank" href="https://expert.upwave.com/" class="elementor-sub-item menu-link" tabindex="-1">Knowledge Base</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5926"><a href="#" class="elementor-item elementor-item-anchor menu-link" tabindex="-1">Company<span role="presentation" class="dropdown-menu-toggle" tabindex="0" ></span></a> <ul class="sub-menu elementor-nav-menu--dropdown"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5927"><a href="https://www.upwave.com/company/" class="elementor-sub-item menu-link" tabindex="-1">About</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5928"><a href="https://www.upwave.com/careers/" class="elementor-sub-item menu-link" tabindex="-1">Careers</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5929"><a href="https://www.upwave.com/newsroom/" class="elementor-sub-item menu-link" tabindex="-1">Newsroom</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5930"><a href="http://app.upwave.com/login" class="elementor-item menu-link" tabindex="-1">Login</a></li> <li class="cta menu-item menu-item-type-custom menu-item-object-custom menu-item-5931"><a href="https://www.upwave.com/platform-demo/" class="elementor-item menu-link" tabindex="-1">Request Demo</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49ee867 elementor-hidden-tablet elementor-hidden-mobile" data-id="49ee867" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-49b8421 elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="49b8421" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="http://app.upwave.com/login" target="_blank" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Login</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-c059f38 elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="c059f38" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://www.upwave.com/platform-demo/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Request a Demo</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> <div id="content" class="site-content"> <div class="ast-container"> <div id="primary" class="content-area primary"> <main id="main" class="site-main"> <article class="post-9701 page type-page status-publish ast-article-single" id="post-9701" itemtype="https://schema.org/CreativeWork" itemscope="itemscope"> <header class="entry-header ast-header-without-markup"> </header> <div class="entry-content clear" itemprop="text" > <div data-elementor-type="wp-page" data-elementor-id="9701" class="elementor elementor-9701"> <section class="elementor-section elementor-top-section elementor-element elementor-element-443778d top_hero_section_sub elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="443778d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8c17fd" data-id="d8c17fd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-db83311 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="db83311" data-element_type="section" data-settings="{"animation":"none"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a34e5d4" data-id="a34e5d4" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c9a5d76 elementor-widget elementor-widget-heading" data-id="c9a5d76" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.12.0 - 29-03-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">Brand Reach</h1> </div> </div> <div class="elementor-element elementor-element-b1a5c9b nmb elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor" data-id="b1a5c9b" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.12.0 - 29-03-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Upwave鈥檚 Brand Reach validates reach, frequency and scale among targeted audiences鈥揵eyond age and gender鈥搑educing waste.</p> </div> </div> <div class="elementor-element elementor-element-4f4c946 nmb elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor" data-id="4f4c946" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>As brand campaigns fragment across CTV, Linear, digital and other channels, and as targeting becomes more fine-grained, advertisers need more than high-level age and gender breakdowns to ensure their campaigns penetrate their target audience.聽</p><p>Upwave鈥檚 Brand Reach metric uses real attitudinal data and machine learning to verify whether a campaign is reaching a brand-specific audience, and go further with reach by channel, by media partner, by programmatic segment and any other media tactic. This capability enables advertisers to better assess whether their campaign has the effectiveness and scale needed to drive ROI, reduce media waste, and deliver meaningful impact within a target audience.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2dfbdfa" data-id="2dfbdfa" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1ce86cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1ce86cf" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-24b7382 form-shadow" data-id="24b7382" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-207d163 elementor-widget elementor-widget-heading" data-id="207d163" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Get in Touch</h2> </div> </div> <div class="elementor-element elementor-element-4784150 elementor-widget elementor-widget-html" data-id="4784150" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ portalId: "4809496", formId: "c47d67ae-1ddd-4e8c-9b11-669715fc69a7", region: "na1" }); </script> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-195dac8 empower1-sec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="195dac8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a78b7fc" data-id="a78b7fc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-4998cde section-gradient elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4998cde" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c363dc5" data-id="c363dc5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-57aec9b elementor-widget elementor-widget-image" data-id="57aec9b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="989" height="564" src="https://www.upwave.com/wp-content/uploads/2024/11/Image-10.png" class="attachment-full size-full wp-image-17700" alt="" srcset="https://www.upwave.com/wp-content/uploads/2024/11/Image-10.png 989w, https://www.upwave.com/wp-content/uploads/2024/11/Image-10-300x171.png 300w, https://www.upwave.com/wp-content/uploads/2024/11/Image-10-768x438.png 768w" sizes="(max-width: 989px) 100vw, 989px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1a3264" data-id="b1a3264" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f8de2a3 elementor-widget elementor-widget-heading" data-id="f8de2a3" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Demographic and Behavioral Targeting Profiles</h2> </div> </div> <div class="elementor-element elementor-element-f5145f7 nmb elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="f5145f7" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Ensure campaigns and media tactics are reaching your desired brand-specific audiences, and make adjustments mid-flight with Upwave. Highlight the accuracy of a tactic or campaign in reaching a brand-specific demographic or behavioral trait; available cross-channel (for CTV, Digital, Retail Media, Social, Streaming Audio, Linear, and Addressable) and updated daily. </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-21d6de5 gradient_divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="21d6de5" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.12.0 - 29-03-2023 */ .elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:"";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-8ddd38b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8ddd38b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cb341ac" data-id="cb341ac" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ca24351 elementor-widget elementor-widget-heading" data-id="ca24351" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Validate Reach, Frequency and Penetration</h2> </div> </div> <div class="elementor-element elementor-element-59e46cb nmb elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="59e46cb" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Upwave is able to validate reach and frequency across fragmented channels. Marketers can go way beyond age and gender into reporting reach and percentage penetration within brand-specific target audiences fully cross-channel. Using Upwave鈥檚 Brand Reach, advertisers can understand how many total people were reached by a campaign鈥搊r a specific media tactics鈥揳nd understand where there are gaps in coverage that can be addressed to improve Brand Lift performance. </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-48263db" data-id="48263db" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8aa50d3 elementor-widget elementor-widget-image" data-id="8aa50d3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="529" height="328" src="https://www.upwave.com/wp-content/uploads/2024/11/Group-128-3.png" class="attachment-full size-full wp-image-16594" alt="" srcset="https://www.upwave.com/wp-content/uploads/2024/11/Group-128-3.png 529w, https://www.upwave.com/wp-content/uploads/2024/11/Group-128-3-300x186.png 300w" sizes="(max-width: 529px) 100vw, 529px" /> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e2a008b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e2a008b" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ff067b" data-id="0ff067b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-35b0e3b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35b0e3b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9181415" data-id="9181415" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b2410c2 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading" data-id="b2410c2" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Calculating Reach</h3> </div> </div> <div class="elementor-element elementor-element-0710b44 elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="0710b44" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Upwave Leverages its Comprehensive Audience Response and Machine Learning Platform to Determine:</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1d7e135 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1d7e135" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b42efb5 cross-icon" data-id="b42efb5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1da5e16 elementor-position-top has_icon_shadow brand-reach-icon 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4.77093 5.47689 4.7391 5.53258 4.70305C5.68948 4.60337 6.33113 4.36476 6.98963 4.36476C7.30591 4.36476 7.56906 4.42308 7.78041 4.52914C7.8361 4.30962 7.9022 4.0901 7.99168 3.87058C8.06943 3.67544 8.15238 3.50895 8.23277 3.3361C7.83742 3.16428 7.4096 3.09219 6.98963 3.09219C6.06929 3.09219 5.19688 3.40926 4.84813 3.6309C3.83055 4.07524 3.40281 4.48566 2.76116 6.04456C2.20371 7.35426 2.86742 8.77636 3.19411 9.49219C2.79487 11.1253 3.34836 11.6884 3.34836 11.6884C3.63746 12.084 4.12874 12.6567 4.12874 14.2845C4.12874 16.1372 2.70151 16.4606 2.70151 16.4606C1.54389 16.8657 0 17.7258 0 20.2709C0 20.2709 0 20.9072 0.636522 20.9072L3.47412 20.9083C3.62705 20.4364 3.82667 20.0101 4.07165 19.6357L1.31965 19.6346C1.51018 18.4257 2.2608 17.9697 3.07356 17.6791Z" fill="#05142E"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > Target Audience Size </span> </h3> <p class="elementor-icon-box-description"> How many individuals in the Target Audience exist in the entire population </p> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7ace83a" data-id="7ace83a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-38df48b elementor-position-top elementor-widget__width-initial has_icon_shadow blue brand-reach-icon elementor-widget-mobile__width-inherit elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box" data-id="38df48b" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="28" height="29" viewBox="0 0 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22.6592 7.01941 22.5966C7.42493 22.4401 8.20476 21.376 8.20476 20.9378Z" fill="#05142E"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M25.5691 10.6115C25.5691 15.087 21.8882 18.7801 17.4275 18.7801C12.8421 18.7801 9.19238 15.1183 9.19238 10.5176C9.19238 6.449 12.2494 2.81852 16.5229 2.41165C18.9872 2.16127 21.202 2.84982 23.0424 4.63375C24.6957 6.26121 25.5379 8.26423 25.5691 10.6115ZM17.3339 3.50705C13.5283 3.53835 10.3154 6.73067 10.3466 10.5176C10.3778 14.4611 13.4971 17.6221 17.3652 17.6221C21.1708 17.6221 24.4149 14.4298 24.4149 10.6428C24.4149 6.69937 21.2643 3.50705 17.3339 3.50705Z" fill="#05142E"></path><mask id="mask0_746_7696" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="7" y="4" width="26" height="13"><path d="M25.2942 4.52734H11.122L7.39252 16.4618L30.8884 15.3429L32.3802 8.25685L25.2942 4.52734Z" fill="#C4C4C4"></path></mask><g mask="url(#mask0_746_7696)"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.6189 5.64624C18.3324 5.64624 18.927 5.88318 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14.5272 21.5208 14.884 22.2908C15.3001 23.1201 15.5974 24.1863 15.5974 25.4894C15.5974 25.7856 15.5974 25.7856 15.5974 25.7856C7.39252 25.7856 7.39252 25.7856 7.39252 25.7856C7.39252 25.4894 7.39252 25.4894 7.39252 25.4894C7.39252 24.1863 7.63033 23.1201 8.04654 22.2908C8.46272 21.5208 8.99783 20.8692 9.65185 20.5138C9.23565 20.0992 8.99783 19.5068 8.99783 18.9145C8.99783 18.2037 9.2951 17.6114 9.77076 17.1375C10.1869 16.7229 10.7815 16.4267 11.495 16.4267C12.149 16.4267 12.803 16.7229 13.2192 17.1375C13.6948 17.6114 13.9327 18.2037 13.9327 18.9145C13.9327 19.5068 13.6948 20.0992 13.3381 20.5138ZM10.1869 20.9877C9.5924 21.2838 9.05728 21.8169 8.64111 22.587C8.34381 23.2385 8.10599 24.1271 8.10599 25.134C14.884 25.134 14.884 25.134 14.884 25.134C14.8245 24.1271 14.6462 23.2385 14.2894 22.587C13.9327 21.8169 13.3976 21.2838 12.803 20.9877C12.4463 21.2246 11.9706 21.3431 11.495 21.3431C11.0193 21.3431 10.5437 21.2246 10.1869 20.9877ZM12.7435 17.6114C12.4463 17.3152 11.9706 17.1375 11.495 17.1375C11.0193 17.1375 10.5437 17.3152 10.2464 17.6114C9.88967 17.9668 9.71131 18.3814 9.71131 18.9145C9.71131 19.3884 9.88967 19.803 10.2464 20.1584C10.5437 20.4546 11.0193 20.6915 11.495 20.6915C11.9706 20.6915 12.4463 20.4546 12.7435 20.1584C13.1003 19.803 13.2787 19.3884 13.2787 18.9145C13.2787 18.3814 13.1003 17.9668 12.7435 17.6114ZM17.9757 16.1305C17.3217 16.1305 17.3217 16.1305 17.3217 16.1305C17.3217 18.0852 17.3217 18.0852 17.3217 18.0852C15.1812 20.2176 15.1812 20.2176 15.1812 20.2176C15.6569 20.6915 15.6569 20.6915 15.6569 20.6915C17.6189 18.6776 17.6189 18.6776 17.6189 18.6776C19.6404 20.6915 19.6404 20.6915 19.6404 20.6915C20.1161 20.2176 20.1161 20.2176 20.1161 20.2176C17.9757 18.0852 17.9757 18.0852 17.9757 18.0852C17.9757 16.1305 17.9757 16.1305 17.9757 16.1305ZM18.9864 10.148C18.5702 10.3849 18.1541 10.5626 17.6189 10.5626C17.1433 10.5626 16.7271 10.3849 16.3109 10.148C15.7164 10.5034 15.1812 11.0365 14.8245 11.8065C14.5272 12.4581 14.2894 13.2873 14.2299 14.3535C21.0674 14.3535 21.0674 14.3535 21.0674 14.3535C21.0079 13.2873 20.7701 12.4581 20.4728 11.8065C20.1161 11.0365 19.581 10.5034 18.9864 10.148ZM18.927 6.83091C18.5702 6.53474 18.1541 6.29781 17.6189 6.29781C17.1433 6.29781 16.7271 6.53474 16.3704 6.83091C16.0731 7.12707 15.8353 7.60094 15.8353 8.07481C15.8353 8.60791 16.0731 9.02255 16.3704 9.37794C16.7271 9.67411 17.1433 9.85181 17.6189 9.85181C18.1541 9.85181 18.5702 9.67411 18.927 9.37794C19.2243 9.02254 19.4621 8.60791 19.4621 8.07481C19.4621 7.60094 19.2243 7.12707 18.927 6.83091Z" fill="#05142E"></path></g></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > Campaign/Tactic Reach </span> </h3> <p class="elementor-icon-box-description"> How many total people were reached by a campaign or a specific media strategy (channel, partner, segment, etc.) </p> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column 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fill="white"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > On-Target Reach </span> </h3> <p class="elementor-icon-box-description"> How many individuals in the Target Audience were reached by the campaign or media tactic </p> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c8fad55" data-id="c8fad55" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-aaefdcc elementor-position-top has_icon_shadow darkblue brand-reach-icon elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box" data-id="aaefdcc" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="icon-box.default"> 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7.53125C5.75 8 6.875 9.03125 8 9.03125C9.09375 9.03125 10.25 8 10.875 7.53125C14.0625 5.21875 14.9688 4.53125 15.6875 3.96875ZM8 8C7.25 8.03125 6.21875 7.09375 5.6875 6.71875C1.53125 3.71875 1.21875 3.4375 0.28125 2.6875C0.09375 2.5625 0 2.34375 0 2.09375V1.5C0 0.6875 0.65625 0 1.5 0H14.5C15.3125 0 16 0.6875 16 1.5V2.09375C16 2.34375 15.875 2.5625 15.6875 2.6875C14.75 3.4375 14.4375 3.71875 10.2812 6.71875C9.75 7.09375 8.71875 8.03125 8 8Z" fill="#9BA1AB"></path></svg> </a> </span> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-69168ac footer_col_two" data-id="69168ac" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-08934cd elementor-widget elementor-widget-heading" data-id="08934cd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Platform</h2> </div> </div> <div class="elementor-element elementor-element-4004924 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="4004924" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://www.upwave.com/wp-content/plugins/elementor/assets/css/widget-icon-list.min.css"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/brand-optimization"> <span class="elementor-icon-list-text">Allocate with Brand Optimization</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/brand-reach"> <span class="elementor-icon-list-text">Validate with Brand Reach</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/brand-lift/"> <span class="elementor-icon-list-text">Measure with Brand Lift</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6d1c9c4 footer_col_three" data-id="6d1c9c4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-449b2ed elementor-widget elementor-widget-heading" data-id="449b2ed" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Insights</h2> </div> </div> <div class="elementor-element elementor-element-d96d01e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="d96d01e" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/digital-network/"> <span class="elementor-icon-list-text">Digital Network</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/whitepapers/"> <span class="elementor-icon-list-text">White Papers</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://expert.upwave.com/"> <span class="elementor-icon-list-text">Knowledge Base</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/events/"> <span class="elementor-icon-list-text">Events</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/guides-2/"> <span class="elementor-icon-list-text">Guides</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-78906fc footer_col_four" data-id="78906fc" data-element_type="column"> <div class="elementor-widget-wrap 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