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Researchers find that red-flagging misinformation could slow the spread of fake news on social media | NYU Tandon School of Engineering
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mb-0 mt-lg-5 mb-lg-5"> <div class="layout-content"> <div class="region region-content"> <article role="article" class="node node--type-article node--view-mode-full"> <div class="node__content"> <div class="content-header mb-lg-4"> <div class="row"> <div class="col-12"> <p class="h5 mb-4 mb-lg-4"><a class="back-to-landing" href="/news">Press Release</a></p> </div> </div> <div class="row"> <div class="col-12 col-lg-8"> <h1><span class="field field--name-title field--type-string field--label-hidden">Researchers find that red-flagging misinformation could slow the spread of fake news on social media</span> </h1> <p class="subheading">A team led by researchers at NYU Tandon discover that credibility indicators flagging spurious headlines can reduce intention to share non-true news, though demographics and political affiliation influence their effectiveness </p> </div> <div class="col-12 col-lg-4 col-xl-3"> <div class="content-meta-info mb-4"> <div class="from b-0 mt-3">Posted:</br> <span class="field field--name-created field--type-created field--label-above">April 27, 2020</span> </div> </div> </div> </div> </div> <div class="row"> <div class="pr-0 pr-md-3 pl-0 pl-md-3"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field__item"> <img srcset="/sites/default/files/styles/cinema_large_default_1x/public/2020-04/socialmedia-stock.jpg?h=10d202d3&itok=egryJeoL 620w, /sites/default/files/styles/cinema_large_default_1_5x/public/2020-04/socialmedia-stock.jpg?h=10d202d3&itok=XgL_jQHK 930w, /sites/default/files/styles/cinema_large_620_1x/public/2020-04/socialmedia-stock.jpg?h=10d202d3&itok=BZJQhOBe 938w, /sites/default/files/styles/cinema_large_default_2x/public/2020-04/socialmedia-stock.jpg?h=10d202d3&itok=wWohaFuf 1240w, /sites/default/files/styles/cinema_large_620_1_5x/public/2020-04/socialmedia-stock.jpg?h=10d202d3&itok=byJ3Ut_U 1407w, /sites/default/files/styles/cinema_large_1024_1x/public/2020-04/socialmedia-stock.jpg?h=10d202d3&itok=iUYSppYA 1500w, /sites/default/files/styles/cinema_large_620_2x/public/2020-04/socialmedia-stock.jpg?h=10d202d3&itok=e1kGzBvg 1876w, /sites/default/files/styles/cinema_large_1024_1_5x/public/2020-04/socialmedia-stock.jpg?h=10d202d3&itok=Q5XP8nrl 2250w, /sites/default/files/styles/cinema_large_1024_2x/public/2020-04/socialmedia-stock.jpg?h=10d202d3&itok=WW6y5JXz 3000w" sizes="(min-width: 620px) 92vw, (min-width: 1024px) 83vw, 100vw" src="/sites/default/files/styles/cinema_large_default_1x/public/2020-04/socialmedia-stock.jpg?h=10d202d3&itok=egryJeoL" alt="Many tabs of social media platforms open on a screen" title="""" /> </div> </div> </div> </div> <div class="row"> <div class="content-block d-lg-flex mt-lg-5"> <div class="col-12 col-lg-8"> <div class="field field--name-field-structured-body field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--styled-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-styled-text field--type-text-long field--label-hidden field__item"><p>BROOKLYN, New York, Tuesday, April 28, 2020 – The dissemination of fake news on social media is a pernicious trend with dire implications for the 2020 presidential election. Indeed, <a href="https://www.oii.ox.ac.uk/news/releases/junk-news-not-prevalent-on-twitter-but-more-likely-to-be-shared-and-liked-on-facebook-finds-unique-multilingual-study/">research</a> shows that public engagement with spurious news is greater than with legitimate news from mainstream sources, making social media a powerful channel for propaganda.</p> <p>A new study on the spread of disinformation reveals that pairing headlines with credibility alerts from fact-checkers, the public, news media and even AI, can reduce peoples’ intention to share. However, the effectiveness of these alerts varies with political orientation and gender. The good news for truth seekers? Official fact-checking sources are overwhelmingly trusted.</p> <p>The study, led by <a href="https://engineering.nyu.edu/faculty/nasir-memon">Nasir Memon</a>, professor of computer science and engineering at the New York University Tandon School of Engineering and <a href="https://engineering.nyu.edu/faculty/sameer-patil">Sameer Patil</a>, visiting research professor at NYU Tandon and assistant professor in the Luddy School of Informatics, Computing, and Engineering at Indiana University Bloomington, goes further, examining the effectiveness of a specific set of inaccuracy notifications designed to alert readers to news headlines that are inaccurate or untrue.</p> <p>The work, “<a href="https://dl.acm.org/doi/abs/10.1145/3313831.3376213">Effects of Credibility Indicators on Social Media News Sharing Intent</a>,” published in the Proceedings of the <a href="https://chi2020.acm.org/">2020 ACM CHI Conference on Human Factors in Computing Systems</a>, involved an online study of around 1,500 individuals to measure the effectiveness among different groups of four so-called “credibility indicators” displayed beneath headlines:</p> <ul> <li><strong>Fact Checkers</strong>: “Multiple fact-checking journalists dispute the credibility of this news”</li> <li><strong>News Media</strong>: “Major news outlets dispute the credibility of this news”</li> <li><strong>Public</strong>: “A majority of Americans disputes the credibility of this news”</li> <li><strong>AI</strong>: “Computer algorithms using AI dispute the credibility of this news”</li> </ul> <p>“We wanted to discover whether social media users were less apt to share fake news when it was accompanied by one of these indicators and whether different types of credibility indicators exhibit different levels of influence on people’s sharing intent,” says Memon. “But we also wanted to measure the extent to which demographic and contextual factors like age, gender, and political affiliation impact the effectiveness of these indicators.”</p> <p>Participants — over 1,500 U.S. residents — saw a sequence of 12 true, false, or satirical news headlines. Only the false or satirical headlines included a credibility indicator below the headline in red font. For all of the headlines, respondents were asked if they would share the corresponding article with friends on social media, and why.</p> <p>“Upon initial inspection, we found that political ideology and affiliation were highly correlated to responses and that the strength of individuals’ political alignments made no difference, whether Republican or Democrat,” says Memon. “The indicators impacted everyone regardless of political orientation, but the impact on Democrats was much larger compared to the other two groups.”</p> <p>The most effective of the credibility indicators, by far, was <strong>Fact Checkers</strong>: Study respondents intended to share 43% fewer non-true headlines with this indicator versus 25%, 22%, and 22% for the “News Media,” “Public,” and “AI” indicators, respectively.</p> <h3>Effects of Political Affiliation</h3> <p>The team found a strong correlation between<strong> political affiliation </strong>and the propensity of each of the credibility indicators to influence intention to share. In fact, the AI credibility indicator actually induced Republicans to <strong>increase </strong>their intention to share non-true news:</p> <ul> <li><strong>Democrats</strong> intended to share 61% fewer non-true headlines with the Fact Checkers indicator (versus 40% for <strong>Independents</strong> and 19% for <strong>Republicans</strong>)</li> <li><strong>Democrats</strong> intended to share 36% fewer non-true headlines with the News Media indicator (versus 29% for <strong>Independents</strong> and 4.5% for <strong>Republicans</strong>)</li> <li><strong>Democrats</strong> intended to share 37% fewer non-true headlines with the Public indicator, (versus 17% for <strong>Independents</strong> and 6.7% for <strong>Republicans</strong>)</li> <li><strong>Democrats</strong> intended to share 40% fewer non-true headlines with the AI indicator (versus 16% for <strong>Independents</strong>)</li> <li><strong>Republicans</strong> intended to share 8.1% more non-true news with the AI indicator</li> </ul> <p><img alt="bar graph (see caption for details)" data-entity-type="file" data-entity-uuid="2979341c-a043-4571-a17a-374184d44656" src="/sites/default/files/wysiwyg-images/Politics%20affect%20influence%20of%20credibility%20indicators%20copy_0.jpeg" /></p> <p><em>Republicans are less likely to be influenced by credibility indicators, more inclined to share fake news on social media. </em></p> <p>Patil says that while fact-checkers are the most effective kind of indicator, regardless of political affiliation and gender, fact-checking is a very labor-intensive. He says the team was surprised by the fact that Republicans were more inclined to share news that was flagged as not credible using the AI indicator.</p> <p>“We were not expecting that, although conservatives may tend to trust more traditional means of flagging the veracity of news,” he says, adding that the team will next examine how to make the most effective credibility indicator — fact-checkers — efficient enough to handle the scale inherent in today’s news climate.</p> <p>“This could include applying fact checks to only the most-needed content, which might involve applying natural language algorithms. So, it is a question, broadly speaking, of how humans and AI could co-exist,” he explains.</p> <p>The team also found that males intended to share non-true headlines one and half times more than females, with the differences largest for the Public and News Media indicators.</p> <p><img alt="bar graph showing how men are more likely to share fake news. " data-entity-type="file" data-entity-uuid="3cbbf545-358e-4501-8f01-7bef9da49795" src="/sites/default/files/wysiwyg-images/Gender%20affect%20influence%20of%20credibility%20indicators.jpeg" /></p> <p><em>Men are less likely to be influenced by credibility indicators, more inclined to share fake news on social media.</em> <em>But indicators, especially those from fact-checkers, reduce intention to share fake news across the board.</em></p> <p>Socializing was the dominant reason respondents gave for intending to share a headline, with the top-reported reason for intending to share fake stories being that they were considered funny.</p> <p>“Effects of Credibility Indicators on Social Media News Sharing Intent” is available at: <a href="https://dl.acm.org/doi/abs/10.1145/3313831.3376213">ACM Digital Library</a></p> <hr /> <p><strong><em>About the New York University Tandon School of Engineering</em></strong></p> <p><em>The NYU Tandon School of Engineering dates to 1854, the founding date for both the New York University School of Civil Engineering and Architecture and the Brooklyn Collegiate and Polytechnic Institute (widely known as Brooklyn Poly). A January 2014 merger created a comprehensive school of education and research in engineering and applied sciences, rooted in a tradition of invention and entrepreneurship and dedicated to furthering technology in service to society. In addition to its main location in Brooklyn, NYU Tandon collaborates with other schools within NYU, one of the country’s foremost private research universities, and is closely connected to engineering programs at NYU Abu Dhabi and NYU Shanghai. It operates Future Labs focused on start-up businesses in downtown Manhattan and Brooklyn and an award-winning online graduate program. For more information, visit <a href="http://engineering.nyu.edu">engineering.nyu.edu</a>.</em></p> </div> </div> </div> </div> <div class="field--related-researcher mb-5"> </div> </div> <div class="col-12 col-lg-3 col-xl-2 ml-auto"> <div class="sidebar-wrapper" role="complementary" aria-label="Sidebar"> <div class="sidebar-menu"> <div class="share-social"> <div class="grid"> <a href="http://www.facebook.com/sharer.php?u=https://engineering.nyu.edu/news/researchers-find-red-flagging-misinformation-could-slow-spread-fake-news-social-media&t=Researchers%20find%20that%20red-flagging%20misinformation%20could%20slow%20the%20spread%20of%20fake%20news%20on%20social%20media" title="Share on Facebook" aria-label="Share on Facebook" rel="nofollow" class="social-icon-facebook grid-cell grid-square" onclick="window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=626,height=436'); return false;" data-share="social" target="_blank" rel="nofollow"> <!-- <span class="sr-only d-none">Share on Facebook</span> --> <div class="square square-100" aria-hidden="true"> <i class="icon icon-icon-facebook-purple"></i> </div> </a> <a href="http://twitter.com/share?url=https://engineering.nyu.edu/news/researchers-find-red-flagging-misinformation-could-slow-spread-fake-news-social-media&text=Researchers%20find%20that%20red-flagging%20misinformation%20could%20slow%20the%20spread%20of%20fake%20news%20on%20social%20media" class="social-icon-twitter grid-cell grid-square" title="Share on Twitter" aria-label="Share on Twitter" onclick="window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=626,height=436'); return false;" data-share="social" target="_blank" rel="nofollow"> <!-- <span class="sr-only d-none">Share on Twitter</span> --> <div class="square square-100" aria-hidden="true"> <i class="icon icon-icon-twitter-purple"></i> </div> </a> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https://engineering.nyu.edu/news/researchers-find-red-flagging-misinformation-could-slow-spread-fake-news-social-media&title=Researchers%20find%20that%20red-flagging%20misinformation%20could%20slow%20the%20spread%20of%20fake%20news%20on%20social%20media&summary=&source=" title="Share on LinkedIn" aria-label="Share on LinkedIn" class="social-icon-linkedin grid-cell grid-square" onclick="window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=626,height=436'); return false;" data-share="social" target="_blank" rel="nofollow"> <!--<span class="sr-only d-none">Share on LinkedIn</span>--> <div class="square square-100" aria-hidden="true"> <i class="icon-linkedin-square"></i> </div> </a> <a href="mailto:?subject=NYU Tandon&body=Check out this site https://engineering.nyu.edu/news/researchers-find-red-flagging-misinformation-could-slow-spread-fake-news-social-media" aria-label="E-Mail this Article" title="Share by Email" class="social-icon-youtube grid-cell grid-square"> <!--<span class="sr-only d-none">E-Mail this Article</span>--> <div class="square square-100" aria-hidden="true"> <i class="icon icon-icon-mail-purple"></i> </div> </a> </div> <!-- /.grid --> </div> <!-- /.share-social --> </div> <!-- /.sidebar-menu --> </div> <!-- /.sidebar-wrapper --> </div> </div> </div> <div class="row"> <div class="container fix-breaker d-print-none"> <h2 class="mt-5 mb-3">More to Read</h2> <div class="views-element-container"><div class="view view-content-grid view-id-content_grid view-display-id-related_block js-view-dom-id-52fdd4074433308414eb3fa9802e2d437ca79af9768a594b4b4e35f03e9650e6"> <div class="view-content"> <div class="content-grid"> <div class="row-eq-height zebra-even"> <div class="col card px-0 grid-alternate"> <article class="node node--type-article node--promoted node--sticky node--view-mode-grid" aria-label="News - 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